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This file contains:
Copy of Sindlinger's Saturday Report, Political Confidence, #13, released by Sindlinger & Company: Marketing & Opinion Research, titled "Public Opinion Guideline: The 1972 Democratic Convention." 22pgs [Subject: Campaign] [Book], 7/15/1972
To: Alexander P. Butterfield From: Gordon Strachan RE: Celebrities [Subject: Campaign] [Memo], 7/7/1972
To: Larry Higby From: Gordon Strachan RE: Memo to: Gordon Strachan From: W. Richard Howard RE: Sindlinger poll showing "nobody could beat RN if the elections were held today." 3pgs [Subject: Campaign] [Memo], 2/10/1972
Article from Columbus Dispatch by The Associated Press titled "Poll Predicts Nixon Victory." [Subject: Campaign] [Newspaper], 2/2/1972
To: Clark MacGregor From: Charles Colson RE: Sindlinger Poll Data. Poll Data from July 24, 1972 attached. 3pgs [Subject: Campaign] [Memo], 7/25/1972
To: Chuck Colson From: Gordon Strachan RE: Teeter's analysis of the Sindlinger survey on voter apath. Memo To: H.R. Haldeman From: Robert M. Teeter RE: Turnout and Interest in Election and State Reports attached. 8pgs [Subject: Campaign] [Memo], 8/14/1972
To: Gordon Strachan From: Dick Howard RE: For Your Information RE: Sindlinger's Saturday Report - Talk About. "42 Days of What Is Being Talked About" issue #5 booklet attached. 9pgs [Subject: Campaign] [Memo], 8/30/1972
Sindlinger's Saturday Report, Political Confidence, SPC #19, released by Sindlinger & Company: Marketing & Opinion Research, titled "What Is Coming In Future Reports In This Series." 8pgs [Subject: Campaign] [Book], 8/26/1972
Summary of Continuous and Daily Political Confidence Nationwide interviews from July 14 through August 28, 1972, by Sindlinger & Company, Inc, feat seven dimensions of voting. 4pgs [Subject: Campaign] [Report], 7/14/1972
Summary of Continuous and Daily Political Confidence Nationwide interviews from July 14 through August 24, 1972, by Sindlinger & Company, Inc, feat seven dimensions of voting. 4pgs [Subject: Campaign] [Report], 7/14/1972
Summary of Continuous and Daily Political Confidence Nationwide interviews from August 25 through Monday, August 28, 1972, by Sindlinger & Company, Inc, feat seven dimensions of voting. 4pgs [Subject: Campaign] [Report], 8/25/1972
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WHSF: Contested, 41-7
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WHSF: Contested, 41-7
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This file contains:
Copy of Sindlinger's Saturday Report, Political Confidence, #13, released by Sindlinger & Company: Marketing & Opinion Research, titled "Public Opinion Guideline: The 1972 Democratic Convention." 22pgs [Subject: Campaign] [Book], 7/15/1972
To: Alexander P. Butterfield From: Gordon Strachan RE: Celebrities [Subject: Campaign] [Memo], 7/7/1972
To: Larry Higby From: Gordon Strachan RE: Memo to: Gordon Strachan From: W. Richard Howard RE: Sindlinger poll showing "nobody could beat RN if the elections were held today." 3pgs [Subject: Campaign] [Memo], 2/10/1972
Article from Columbus Dispatch by The Associated Press titled "Poll Predicts Nixon Victory." [Subject: Campaign] [Newspaper], 2/2/1972
To: Clark MacGregor From: Charles Colson RE: Sindlinger Poll Data. Poll Data from July 24, 1972 attached. 3pgs [Subject: Campaign] [Memo], 7/25/1972
To: Chuck Colson From: Gordon Strachan RE: Teeter's analysis of the Sindlinger survey on voter apath. Memo To: H.R. Haldeman From: Robert M. Teeter RE: Turnout and Interest in Election and State Reports attached. 8pgs [Subject: Campaign] [Memo], 8/14/1972
To: Gordon Strachan From: Dick Howard RE: For Your Information RE: Sindlinger's Saturday Report - Talk About. "42 Days of What Is Being Talked About" issue #5 booklet attached. 9pgs [Subject: Campaign] [Memo], 8/30/1972
Sindlinger's Saturday Report, Political Confidence, SPC #19, released by Sindlinger & Company: Marketing & Opinion Research, titled "What Is Coming In Future Reports In This Series." 8pgs [Subject: Campaign] [Book], 8/26/1972
Summary of Continuous and Daily Political Confidence Nationwide interviews from July 14 through August 28, 1972, by Sindlinger & Company, Inc, feat seven dimensions of voting. 4pgs [Subject: Campaign] [Report], 7/14/1972
Summary of Continuous and Daily Political Confidence Nationwide interviews from July 14 through August 24, 1972, by Sindlinger & Company, Inc, feat seven dimensions of voting. 4pgs [Subject: Campaign] [Report], 7/14/1972
Summary of Continuous and Daily Political Confidence Nationwide interviews from August 25 through Monday, August 28, 1972, by Sindlinger & Company, Inc, feat seven dimensions of voting. 4pgs [Subject: Campaign] [Report], 8/25/1972
citationUrl
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
41
7
7/15/1972
Campaign
Book
Copy of Sindlinger's Saturday Report,
Political Confidence, #13, released by
Sindlinger & Company: Marketing &
Opinion Research, titled "Public Opinion
Guideline: The 1972 Democratic
Convention." 22pgs
41
7
7/7/1972
Campaign
Memo
To: Alexander P. Butterfield From: Gordon
Strachan RE: Celebrities
41
7
2/10/1972
Campaign
Memo
To: Larry Higby From: Gordon Strachan
RE: Memo to: Gordon Strachan From: W.
Richard Howard RE: Sindlinger poll
showing "nobody could beat RN if the
elections were held today." 3pgs
41
7
2/2/1972
Campaign
Newspaper
Article from Columbus Dispatch by The
Associated Press titled "Poll Predicts Nixon
Victory."
41
7
7/25/1972
Campaign
Memo
To: Clark MacGregor From: Charles Colson
RE: Sindlinger Poll Data. Poll Data from
July 24, 1972 attached. 3pgs
41
7
8/14/1972
Campaign
Memo
To: Chuck Colson From: Gordon Strachan
RE: Teeter's analysis of the Sindlinger
survey on voter apath. Memo To: H.R.
Haldeman From: Robert M. Teeter RE:
Turnout and Interest in Election and State
Reports attached. 8pgs
Thursday, February 02, 2012
Page 1 of 2
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
41
7
8/30/1972
Campaign
Memo
To: Gordon Strachan From: Dick Howard
RE: For Your Information RE: Sindlinger's
Saturday Report - Talk About. "42 Days of
What Is Being Talked About" issue #5
booklet attached. 9pgs
41
7
8/26/1972
Campaign
Book
Sindlinger's Saturday Report, Political
Confidence, SPC #19, released by Sindlinger
& Company: Marketing & Opinion
Research, titled "What Is Coming In Future
Reports In This Series." 8pgs
41
7
7/14/1972
Campaign
Report
Summary of Continuous and Daily Political
Confidence Nationwide interviews from July
14 through August 28, 1972, by Sindlinger
& Company, Inc, feat seven dimensions of
voting. 4pgs
41
7
7/14/1972
Campaign
Report
Summary of Continuous and Daily Political
Confidence Nationwide interviews from July
14 through August 24, 1972, by Sindlinger
& Company, Inc, feat seven dimensions of
voting. 4pgs
41
7
8/25/1972
Campaign
Report
Summary of Continuous and Daily Political
Confidence Nationwide interviews from
August 25 through Monday, August 28,
1972, by Sindlinger & Company, Inc, feat
seven dimensions of voting. 4pgs
Thursday, February 02, 2012
Page 2 of 2
SMTWTF
SINDLINGER'S SATURDAY REPORT
SINDLINGER
COMPANY
Marketing
POLITICAL CONFIDENCE
Opinion Research
July 15, 1972
Special Issue
SPC #13
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
Public Opinion Guideline:
The 1972 Democratic Convention
To prepare for this Public Opinion Guideline for the 1972 Democratic Convention, Sindlinger & Company has
been conducting nationwide political interviewing for one year since July 8, 1971.
Since February 10th of this year, interviewing has been on a daily and continuous basis. For this presentation,
data are based upon the past 40 days (May 31-July 9) just prior to the opening of the Democratic Convention
today in Miami.
During the 40-day period six separate surveys with the same question sequences have been utilized with a total
sample size of 12,568 U.S. adults (18 years & older) within 48 states, selected at random on a very scientific basis.
The same sample technique is used for Sindlinger's Weekly Economic Service.
Of the total sample of 12,568 nationwide interviews, 2,219 were conducted prior to the June 6th primaries, and
10,349 after the primaries, covering the past 33 days. Data are reported separately for back survey periods --- 33
in total since last July.
Presented here are summary guidelines for the 1972 Democratic Convention based upon the largest
scientific public opinion sampling ever conducted prior to a political convention. .10,349 for the
33 days prior to July 10, 1972.
This special Saturday POLITICAL CONFIDENCE report is in seven parts.
Refer to the back page for table of contents reference.
This issue was especially prepared for the Janeway Seminar in New York
on July 20, 1972.
I.
Almost every other adult thinks McGovern will be nominated by the
Democrats
For most of the past 33 days - about half of all U.S. adults think the Demo-
crats will nominate McGovern at their convention.
Based upon July 6-9 nationwide interviews - -
0.
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
53,5% think McGovern will be nominated
The copy on this page was prepared for a 10 A.M. press conference on July 10th where nation-
wide interviewing through July 9th was included.
165
ADMINISTRATIVELY CONFIDENTIAL
July 7, 1972
MEMORANDUM FOR:
ALEXANDER P. BUTTERFIELD
FROM:
GORDON STRACHAN
SUBJECT:
Celebrities
You may be interested in reviewing Higby's comments on
the Caldiero memo on Celebrities. I reviewed the comments
with Ray today and indicated to him that we considered him
the one man responsible for Celebrities and that these were
merely suggestions for his consideration and implementation.
The matter which I did not cover with him appears on Page 3 -
that is, Larry's comments to get him out from under Porter
and working for Magruder directly. I covered this matter
with Magruder personally today and Caldiero will now report
directly to Magruder and not through Porter.
I have covered with Caldiero your role regarding Celebrities
and the relationship with Taft Schreiber.
I would appreciate your comments on the Caldiero memorandum
so that we can get the Celebrities project in an agreed upon
form for implementation.
GS/jb Where'r the report folt -
To it
L
7/21
THE WHITE HOUSE
WASHINGTON
Date:
TO:
LARRY HIGBY
FROM:
GORDON STRACHAN
Per your request.
The actual figures appear on the
page marked with a paper clip.
THE WHITE HOUSE
Fle
WASHINGTON
February 7, 1972
MEMORANDUM FOR GORDON STRACHAN
FROM:
W. RICHARD HOWARD
FOR YOUR INFORMATION
18
POLITICS
A Sindlinger poll shows "nobody could beat RN
if the elections were held today. RN received
48.6% of the vote, Muskie, 13.9%; HHH 7. 1%
and EMK, 7%.
Refuting speculation he might run for Congress,
Bob Finch said he won't return to California
until "after RN is re-elected. "
AP says
demonstrators at the GOP convention will find
San Diego puts "on a friendly front and 7, 000
police. 11 Picketing will be permitted. Mayor
Wilson said the city will be a gracious host, but "will
be ready for trouble. 11
In a report in Monitor, CQ says that for the second
consecutive year Southern MC's supported RN
more often than any other part of the country. Sup-
port was bi-partisan, says CQ, but Southern Dems
were the only regional group of that party that went
along with RN a majority of the time. 8 Senate
Dems. supporting RN were Southerners, all with
clout, while the most frequent GOP oppenent was
Hatfield, who differed with RN on 55% of the votes --
the 1st time a GOP solon has opposed RN over
half the time. Cong. supported RN in '71 about as
often as in the 1st two years, with RN winning 75%
of votes in '71, compared to 77% in '70 and 74% in
'69.
Gov. Evans on CBS AM News said RN has his support,
is in good shape, and only an international blow-up
or decline in the economy could hurt him. Evans
thinks neither are likely. Evans doesn't oppose
VP Agnew and doesn't expect a change on the ticket.
Evans also said the Admin is still for welfare reform
and he denied his enthusiasm for the concept has
declined. Details are always a problem in bills,
said the Gov.
Mundt will be asked to yield some of his last major
vestiges of office to open three good attention-getting
Committee seats for GOP Senators facing re-election.
Mundt's surprised aides said the GOP caucus move
hadn't been discussed with the Senator to their knowledg
To GS-
RESULTS CONTRAST WITH EARLY FIGURES
Fillnder
Poll Predicts Nixon Victory
By The Associated Press
26.7 per cent favored re-
she has not formally declared
missing in family life, in
election of the President.
A national opinion poll
her candidacy.
school life and in community
says if an election were held
When put up against a full
Nixon and his challengers,
today President Nixon would
field of possible contenders,
Reps. Paul N. McCloskey Jr.
life. You can't legislate this
be re-elected by a narrow
Nixon polled 48.6 per cent
of California and John M.
problem."
margin.
with Sen. Edmund S. Muskie
Ashbrook of Ohio, are listed
HUMPHREY - The Min-
Sindlinger Co. Inc. of
of Maine leading Democratic
on the GOP ballot.
Swarthmore, Pa., said it
hopefuls with 13.9 per cent,
Activities of the candidates
nesota senator visited cigar
factories and restaurants in
polled 954 men and 1,035
followed by Sen. Hubert H.
Tuesday included:
Latin and Negro areas of
women across the country
Humphrey of Minnesota, 7.1
per cent; Sen. Edward M.
JACKSON - Speaking to
Tampa, Fla., handing out
after Nixon's Jan. 25 disclo-
sure of his latest peace initia-
Kennedy of Massachusetts, 7
the Tiger Bay political club
pens and collecting cigars. At
in Miami, Sen: Jackson said
a news conference, he called
tives.
per cent; and Gov. George C.
the Democratic party should
the value added tax "another
Wallace of Alabama and
NEARLY two-thirds of
Mayor John V. Lindsay of
lead "a taxpayers' revolt
tax, and that's not going to
those interviewed said they
New York, 2.4 per cent each.
against a federal tax system
solve the problem."
believed the President was
Other candidates and poten-
that leaves millionaires tax-
LINDSAY - Mayor
doing his best to end the
tial candidates received only
free while wage-earners car-
Charles Evers of Fayette,
war, and 50.6 per cent said
a fraction of 1 per cent each.
ry the burden.
Miss., has launched a. cam-
they would vote to re-elect
He called the Nixon admin-
him now. Only $6.7 per cent
MEANWHILE, SEN. Ken-
paign to send pro-Lindsay
istration's consideration of a
said they opposed Nixon;
nedy's office said the Massa-
delegates from Mississippi to
value-added tax - "a sales
chusetts Democrat would
the Democratic National Con-
24.9 per cent were undecided
tax in disguise" - "absurd
withdraw his name from the
vention in July, Lindsay's
and 7.7 per cent said they
when closing major income
April 4 Wisconsin presiden-
New York campaign office
did not vote.
tax loopholes could produce
tial primary ballot. Kennedy,
announced.
Albert Sindlinger, presi-
$20 billion in new revenues.'
dent of the polling firm, said
who insists he is not a candi-
The suggested value-added
YORTY - The conserva-
the figures released Tuesday
date, was among 13 Demo-
tax is designed to produce
tive mayor continued his
contrast with a similar poll
crats and three Republicans
$16 billion.
a p.a gn through New
last July that showed only
whose names were placed on
Hampshire telling voters the
the ballot by a bipartisan
MUSKIE - The Maine sen-
government must use its tax-
nominating committee.
ator said listening to teenag-
es to support local programs
Man Held
Those listed may have
ers in a Fort Lauderdale,
rather than using deficit
their names removed if they
Fla., drug rehabilitation cen-
spending which he said re-
I
file disclaimers by Feb. 29.
ter tell him how they kicked
In Lieu Of
sults in inflated prices.
W
Kennedy earlier removed his
the habit gave him "the
It
name from the Massachusetts
warmest, most encouraging
HARTKE - The senator
$30,000 Bond
and Florida primary ballots.
feeling I have had for a long,
called President Nixon's lat-
In addition to Kennedy,
long time."
est peace proposal "the same
bein
John Carl Farley, 21, of
Democratic candidates
"What you are learning,"
one LBJ proposed" and said
b
3090 Bellwood Ct., Apt. 4,
named in Wisconsin are Mu-
Muskie told the young people,
he could foresee the possibil.
Milf
was arrested at his home
skie, Humphrey, Wallace,
"is something we have to
ity of new Dunkirk the
about noon Tuesday on charg-
Lindsay, Sens. George Mc-
learn throughout this coun-
sudden withdrawl of all our
M
es of burglary, grand larceny
Govern of South Dakota,
try something we ve for
troops without our prisoners
al
and breaking and entering.
Henry M. Jackson of Wash-
gotten. There is something
FARLEY WAS held in City
ington, Vance Hartke of Indi-
OPEN
Prison in lieu of $30,000 bond
ana, former Sen. Eugene J.
Three Receive
authorized by Municipal
McCarthy of Minnesota, May-
Court Judge G. W. Fais. He is
or Sam Yorty of Los Angeles
Liquor Permits
scheduled for arraignment
and Reps. Shirley Chisholm
The Ohio Department of
LA
Wednesday.
of New York, Wilbur D. Mills
Liquor Control has issued per-
He is accused of burglariz-
of Arkansas and Patsy Mink
mits to Oceans III at 131 E.
ting the Charles McFadden
of Hawaii.
Gay St., the Tal Wan Restau-
home at 405 N. Virginia Lee
MILLS, THOUGH often
rant at 31 W. Long St. and
Rd. on Jan. 29 and stealing
mentioned as a possible con-
the Japanese Steak House at
$767 worth of stereo gear.
tender, has not announced
270 E. Town St. to serve
FARLEY IS also charged
his candidacy, and Mrs.
drinks on Sundays. from 1
with breaking into the Vir-
Mink's supporters have taken
p.m. to midnight, Director
Sears
ginia McMillian apartment at
steps to enter her in the
Richard E. Guggenheim re-
3032 Bellwood Ct. on Jan. 28.
Oregon primary, although
ported.
REMEMBER YOUR VALENTINE
WITH A PERSONAL GREETING
WED., FEB. 2. 1972 H Columina Dispatch 29A
EMMY CELEBRATES BIRTHDAY
was happy birthday for Emmy, first offspring of
flavor icing. Etiquette notwithstanding, Emmy samples
Id famous Colo, at the Columbus Zoo Tuesday. At
the goodies from the floor of the zoo's nursery. (Dis-
Robert Kondik, ZOO curator, presents the 3-year-old
patch Photos)
5th her own cake, banana, of course, with orange
returned." He spoke to five-day swing through New elections wouldn't sufficient- nounced in Washington he
sh school audience in
Hampshire in Hanover,
ly guarantee the safety of
will launch a five-day cam
rd, N.H.
where he said Nixon's peace
opposition candidates.
paign through Florida with a
CLOSKEY The liber-
plan "really can't do the job"
ASHBROOK - The con-
news conference in Tallahas
publican wound up a
because the proposal for free
servative challengeran-
see Tuesday.
JUNDAYS 12 to 5 P.M. - WEEKDAYS 9:30 A.M. to 9:30 P.M.
-AWAY SALE
A Small Deposit Will Hold Your
Selection Until May 1st
H.R. Holderfor
Sendling
July 25, 1972
MEMORANDUM FOR:
CLARK MACGREGOR
FROM:
CHARLES COLSON
SUBJECT:
Sindlinger Poll Data
Attached is some Sindlinger data which is very interesting. It
is a detailed analysis of what appeared in Saturday morning's
News Summary. I asked for it because the News Summary
report was very confusing. This is startling. Of those who
want Nixon to be elected, less than 60% plan to vote. Of
those who want McGovern elected), 90% intend to vote.
This data could indicate several things according to Sindlinger:
1) our people are complacent, 2) a lot of Democrats "want" us
to be elected but simply are not going to bother to vote or will
express their protest to McGovern by not voting, 3) or a combina-
tion of both.
Sindlinger believes with careful analysis that a profile can be drawn
of those who do not plan to vote but who want Nixon elected. According
to Sindlinger they should be our target voters.
If you would like this pursued, let me know.
Sindlinger made one final point that I thought was very interesting.
The percentage of those who own stock who are supporting McGovern
is higher than the national average. At some point Sindlinger believes
they will be faced with a very difficult decision to either support
McGovern on the war issue or vote according to their own pooketbooks.
He believes there can be a sizeable defection in this group from
McGovern as the campaign progresses.
SINDLINGER DATA
July 24, 1972
QUESTION #7:
Speaking for yourself
do you want McGovern or Nixon to be elected
in November?
Sample
Percent
Projection
McGovern
512
27.1
36,965,000
Nixon
947
50.2
68,437,000
Undecided
296
15.5
21,166,000
No Opinion
135
7.2
9,761,000
QUESTION #10:
Do you, yourself, NOW plan to vote in November?
Sample
Percent
Projection
o
Yes
1053
55.7
75,991,000
No
539
28.4
38,718,000
Don't know/Undec.
159
8.4
11,515,000
No Opinion
139
7.5
10,105,000
10 a.
If yes (1053), and you say you will vote for
?
McGovern
464
44.1
33,495,000
Nixon
558
53.0
40,273,000
Undecided
25
2.3
1,774,000
No Opinion
6
0.6
449,000
Of those in Question #7 who want McGovern to be elected:
Registered/Plan to
464
90.7
33,477,000
vote for McGovern
Do not plan to vote
20
3.9
1,445,000
Undecided on plan
28
5.4
1,992,000
to vote
Of those in Question #7 who want Nixon to be elected:
Registered/Plan to vote 558
58.8
40,266,000
for Nixon
Do not plan to vote
279
29.6
20,244,000 (Democrats and Inds)
Undecided on plan to
110
11.6
7,922,000
vote
Notes:
-
- total base McGovern has is running about 34, 000, 000 --- 21 million of
that base are doves.
- -average for stockownership in the United States is about 29-30% of all
adults owning stock
- -among 20 million doves 1) primarily in metropolitican areas in suburbs,
higher than average educated, much higher average income and stock
ownership is near 40%.
THE WHITE HOUSE Hm/20
WASHINGTON
Date:
8/14
TO:
Chuck Colson
FROM:
GORDON STRACHAN
Bob asked me to SEND
you Bob TEETEr's AnAlysis
of the Sindinger survey
on voter apathy.
(note to CWC was
typed)
Committee for the Re-election of the President
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
MEMORANDUM
E.O. 12065, Section 6-102
August 11, 1972
By-EmbriseNARS, Date 5-22-80
CONFIDENTIAL/EYES ONLY
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
ROBERT M. TEETER
SUBJECT:
Turnout and Interest in Election
As requested this memorandum will outline our early conclusions
on the question of turnout for the November election, and will
evaluate some of the Sindlinger findings on this subject.
Generally speaking we think it is impossible to accurately measure
turnout so early in the election. We believe that the data will be
much more reliable after the conventions and closer to election
day. Data on turnout taken from surveys is usually not reliable
until six to eight weeks before an election. The volatile nature of
public events such as the Eagleton affair may cause this to be
particularly true this election year.
Our second wave of campaign polls does not bear out the same con-
clusion reached by Sindlinger. In all of the states surveyed except
Michigan, New Jersey, and Pennsylvania, Nixon voters are slightly
more interested in having their candidate win and slightly more
Nixon voters indicate they will definitely vote. This is in line
with traditional Republican voting patterns. That is, Republicans
turn out at a higher rate than Democrats. In Michigan, New Jersey
and Pennsylvania interest in the Presidential candidates and the
probability for voting by Nixon and McGovern voters is about equal.
The figures for all states surveyed are attached.
From our aggregated figures of all states studied, the President
runs better than McGovern with those who will definitely vote and
those who care very much about their candidate being elected. With
those who have little interest in the election, McGovern leads the
President by a slight margin.
- 2 -
Candidate
1 /
Interest in Election
Nixon
McGovern
Undecided
Total
Definitely Vote -
Care Very Much
52%
39%
9%
100%
(4732)
Definitely Not Vote -
Don't Care Much
42
45
13
100%
(478)
Total
50
41
9
100%
(3255)
Conclusions
Our data does not confirm the Sindlinger finding but it may simply
be too early for an accurate measure of the effect of turnout. It
is generally accepted by the press and political pros, however,
that McGovern's support is narrower and has much more intense interest
in their desire to have McGovern elected. This intensity may be due
to the small size of the McGovern base of support. The Sindlinger
finding is not evident in the data and our surveys show that exactly
the opposite may be true. It may be somewhat in error because of his
sampling method. The Sindlinger sample includes all adults while our
surveys were only conducted with registered voters except in the case
of those aged 18 to 24 where we interviewed persons intending to
register. The different samples could account for the great disparity
between our data and Sindlinger's finding.
CONFIDENTIAL/EYES ONLY
1 / Figures taken from the aggregated state surveys.
( ) Indicates sample size.
ATTACHMENT
Presidential Vote
ALABAMA
Nixon
McGovern
Care very much
88%
80%
Care somewhat
8
14
Don't care much
1/
3
4
Don't care at all
1
1
Definitely vote
90%
82%
Probably vote
8
14
May vote
1
3
Probably not vote
*
0
Will not vote
*
1
CALIFORNIA
Care very much
81%
77%
Care somewhat
14
18
Don't care much
2
3
Don't care at all
0
1
Definitely vote
94%
91%
Probably vote
4
6
May vote
2
2
Probably not vote
*
1
Will not vote
*
1
CONNECTICUT
Care very much
81%
81%
Care somewhat
17
15
Don't care much
1
4
Don't care at all
1
*
Definitely vote
93%
87%
Probably vote
5
8
May vote
*
3
Probably not vote
*
1
Will not vote
1
1
1/ Interest in having candidate of choice elected
Presidential Vote
ILLINOIS
Nixon
McGovern
Care very much
79%
70%
Care somewhat
18
21
Don't care much
3
5
Don't care at all
1
1
Definitely vote
90%
88%
Probably vote
8
9
May vote
1
2
Probably not vote
*
1
Will not vote
0
*
INDIANA
Care very much
79%
64%
Care somewhat
16
23
Don't care much
4
9
Don't care at all
1
3
Definitely vote
86%
80%
Probably vote
12
15
May vote
2
3
Probably not vote
*
*
Will not vote
0
0
MARYLAND
Care very much
83%
74%
Care somewhat
12
21
Don't care much
4
3
Don't care at all
1
2
Definitely vote
86%
85%
Probably vote
12
11
May vote
1
2
Probably not vote
0
*
Will not vote
1
0
Presidential Vote
MISSOURI
Nixon
McGovern
Care very much
82%
79%
Care somewhat
15
15
Don't care much
2
5
Don't care at all
0
1
Definitely vote
87%
84%
Probably vote
10
11
May vote
3
3
Probably not vote
0
1
Will not vote
*
0
NEW YORK
Care very much
80%
76%
Care somewhat
13
18
Don't care much
4
4
Don't care at all
1
2
Definitely vote
89%
81%
Probably vote
6
13
May vote
4
3
Probably not vote
0
*
Will not vote
*
1
OHIO
Care very much
78%
72%
Care somewhat
18
21
Don't care much
2
5
Don't care at all
*
*
Definitely vote
92%
82%
Probably vote
7
15
May vote
1
3
Probably not vote
1
0
Will not vote
0
*
1
Presidential Vote
PENNSYLVANIA
Nixon
McGovern
Care very much
81%
79%
Care somewhat
14
15
Don't care much
3
4
Don't care at all
2
2
Definitely vote
88%
88%
Probably vote
9
9
May vote
2
3
Probably not vote
1
*
Will not vote
1
0
NEW JERSEY
Care very much
78%
71%
Care somewhat
16
22
Don't care much
3
2
Don't care at all
2
3
Definitely vote
86%
86%
Probably vote
11
10
May vote
2
2
Probably not vote
*
1
Will not vote
*
1
MICHIGAN
Care very much
74%
79%
Care somewhat
20
17
Don't care much
6
2
Don't care at all
1
1
Definitely vote
89%
88%
Probably vote
9
8
May vote
2
2
Probably not vote
*
1
Will not vote
0
0
Presidential Vote
OREGON
Nixon
McGovern
Care very much
83%
81%
Care somewhat
13
15
Don't care much
2
3
Don't care at all
1
*
Definitely vote
94%
91%
Probably vote
4
7
May vote
*
1
Probably not vote
*
*
Will not vote
*
*
TEXAS
Care very much
80%
73%
Care somewhat
15
20
Don't care much
2
3
Don't care at all
*
1
Definitely vote
81%
80%
Probably vote
14
12
May vote
3
4
Probably not vote
0
1
Will not vote
0
0
WASHINGTON
Care very much
85%
75%
Care somewhat
11
17
Don't care much
2
5
Don't care at all
*
1
Definitely vote
91%
85%
Probably vote
5
13
May vote
2
1
Probably not vote
*
1
Will not vote
2
0
THE WHITE HOUSE
F
WASHINGTON
August 30, 1972
Endleng
FOR:
GORDON STRACHAN
FROM: DICK HOWARD
FYI
SMTWTFS
SINDLINGER'S SATURDAY REPORT
SINDLINGER
COMPANY
Marketing
TALK-ABOUT
Opinion Research
August 26, 1972
Issue TA #5
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
42 Days OF What Is Being
Talked About
During the first forty-two days since July 14 when the question sequence was added
to all Sindlinger basic client interviewing for this weekly report series, 13,992 adults
18 years and older were asked when they last talked about politics. Of these, 8,553
or 61 percent replied that they had talked about politics at some time during the
week prior to being interviewed.
Each day's past weektalk-about is broken down to the day of the week of pasttalk-
about. These data are part of this report series, as shown by the daily tabulations in
each issue. Thus, as the chart on page 44 shows, the number of adults that talk
about politics daily varies by events and by day of week. Based upon the first six
weeks for this report series
Sunday is also a day of rest for political talk-about.
VOLUME OF TALK-ABOUT
Each day when a male or female respondent reports that he/she has talked about
politics during the week prior to interview--our interviewers record the date of this
last political talk-about so that talk-about subjects can be tied in with major events
as shown on the back page.
In This Issue
Quality of Talk-About and What Is Talk-About
page 34
What Is Being Talked About for Five Periods in Past 42 Days, by Sex:
I.
6 days from July 14-19 right after Democratic convention
"
35
II.
15 days from July 19-August 2, including the Eagleton Affair period
"
36
III. 8 days from August 3-10 during which time Shriver was named VP candidate
"
37
IV. 7 days from August 11-17
"
38
V.
7 days from August 18-24
"
39
Summary Trend of What Is Being Talked About
"
40
Volume of Talk-About
"
42
Daily Talk-About for Past Week
"
43
Chart on Daily Talk-About for Past 42 Days
"
45
Over 50 Years of Talk-About
"
45
33
SMTWTFS
SINDLINGER'S SATURDAY REPORT
SINDLINGER
COMPANY
Marketing
POLITICAL CONFIDENCE
Opinion Research
August 26, 1972
SPC #19
Harvard & Yale Avenues, Swarthmore, Pennsylvania, 19081 215/544-8260
In This Issue
How McGovern Blundered By Dropping Eagleton (First 35 Days)
pages 294-295
McGovern Popularity Slips Among Youth
"
296-297
The 7 Dimensions By Sex
Survey #40. Friday/Monday .August 18-21
"
298-299
" #41 Tuesday/Thursday. .August 22-24.
"
300-301
Cumulative --- First 42 Days of Campaign
"
302-303
Survey #40 & 41 Combined for Week August 18-24.
"
304-305
Summary Table on The 7 Dimensions.
"
306-307
What Is Coming In Future Reports
In This Series
Nationwide daily and continuous 7 Dimension interviewing for this 1972 Political
Confidence report series started on July 14, the final day of the Democratic Conven-
tion in Miami.
For the first 42 days of this election campaign through August 25, following the
close of the Republican convention, also in Miami, a total of 13,992 adults 18 years
and older have been interviewed for this 7 Dimension report series, an average of 333
daily.
From now to election eve, the daily average will continue at about this rate.
Daily interviews are tabulated and presented in this weekly report series on the fol-
lowing basis:
I.
For each Friday through Monday for Tuesday reporting on our TV Spot Network, with
key data telephoned each Tuesday (now to 36 stations).
II.
For each Tuesday through Thursday, for Friday reporting.
III. Also each Friday, the past week's data are combined (Friday through Thursday) for tele-
phoning to the TV Spot Network.
IV. And each Friday the past week's data are added to the previous week's data for cumulative
reporting.
(continued on back page)
293
SHEET # 1
SUMMARY OF CONTINUOUS AND DAILY POLIT
INTERVIEWING FROM JULY 14 THROUGH AUG
SINDLINGER'S DIMENSION CONCEPT ON POLITICS
SINDLINGER & COMPANY, INC. OF SWARTHMO
Cumulative
Survey Number
35
36A
35 thru 36A
37
38
Report Page Reference
For Data By Sex
226, 227 in # 16
270,271
238,239
272,273 in #17
274,275 in #17
Sample Size
4,103
2,257
6,360
1,224
1,889
Dates of Nationwide
FRI July 14
TUE July 25
FRI July 14
TUE Ausust 1
SAT August 5
Interviewing
WED July 26
MON - July 31
MON July 31
FRI
- August 4
THURS August 10
Major Event
Eagleton Illness Re-
Eagleton Withdrawl
While Eagleton Was
Search On For Vice
Shriver Is Now Vice
vealed July 25
On July 31
VP Candidate
President
President
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
(000)
(000)
(000)
(000)
(000)
DIMENSION #1. WHO SELF WANT TO BE ELECTED AS NEXT PRESIDENT
Base All Adults
18 and older
100.0
136,329
100.0
136,329
100.0
136,329
100.0
136,329
100.0
136,329
McGovern
28.6
38,942
28.2
38,462
28.4
38,770
23.4
31,841
22.9
31,259
Nixon
49.5
67,499
51.6
70,338
50.2
68,502
51.7
70,516
50.4
68,749
Undecided*
21.9
29,888
20.2
27,529
21.4
29,057
24.9
33,972
26.7
36,321
DIMENSION #2.
WHO THINK OTHERS WANT
McGovern
24.3
33,196
24.8
33,843
24.5
33,423
22.3
30,352
22.1
30,145
Nixon
50.9
69,374
54.1
73,722
52.0
70,912
51.8
70,555
48.6
66,271
Undecided*
24.8
33,759
21.1
28,764
23.5
31,994
25.9
35,422
29.3
39,823
DIMENSION #3. WHO THINK WILL ACTUALLY BE ELECTED
NcGovern
25.2
34,389
24.8
33,813
25.1
34,184
11.9
16,169
10.2
13,857
Nixon
55.3
75,349
57.1
77,901
55.9
76,255
65.5
89,316
68.7
93,702
Undecided*
19.5
26,591
18.1
24,615
19.0
25,890
22.6
30,754
21.1
28,770
Registered and Plan
to Vote in November
56.0
76,404
58.1
79,266
56.8
77,425
56.7
77,246
54.2
73,841
DIMENSION #4. PLAN TO VOTE AND WHO SELF WANT FOR PRESIDENT
Base Plan to Vote
100.0
76,404
100.0
79,266
100.0
77,425
100.0
77,246
100.0
73,841
McGovern
41.5
31,692
40.6
32,207
41.2
31,876
27.6
21,318
23.5
17,364
Nixon
55.3
42,219
51.4
40,761
53.9
41,720
54.1
41,800
55.0
40,635
Undecided
3.2
2,493
8.0
6,298
4.9
3,829
18.3
14,128
21.5
15,842
*
DIMENSION
#5.
WHO PLAN TO VOTE FOR
McGovern
44.5
34,014
38.1
30,225
42.2
32,676
23.6
18,243
22.5
16,613
Nixon
52.1
39,792
50.2
39,799
51.4
39,815
54.6
42,206
51.5
38,040
Undecided
3.4
2,598
11.7
9,242
6.4
4,934
22.0
16,797
26.0
19,188
.
Points and Number
Nixon over McGovern.
+7.6
+5,778
+12.1
+9,574
+9.2
+7,139
+31.0
+23,963
+29.0
+21,427
This is a Copyright Report with a 72 Hour Exclusive for One TV Station In Each
SINDLINGER & COMPANY, INC. --- Harvard and Yale Avenues in
ICAL CONFIDENCE NATIONWIDE
UST 24, 1972 CONDUCTED BY
SPACE FOR TV STATIONS TO FILL
RE, PENNSYLVANIA 19081
TELEPHONED FIGURES EACH TUESDAY AND FRIDAY
Cumulative
Cumulative
39A
35 thru 39A
40
41
35 thru 41
42
in #19
286, 287 in #18
in #19
in #19
288, 289 in #18
2,255
11,728
1,295
FRI
- August 11
FRI July 14
FRI-August 18
TUE-August 22
FRI- July 14
FRI-August 25
THURS- August 17
THURS- August 17
MON-August 21
THURS-August 24
THURS-August 24
MON-Augus 28
Pre-Republican
Clark Reports On
First 35 Days
First 42 Days
Post-Republican
Convention
North Vietnam Visit
Convention
Percent
Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
(000)
(000)
(000)
(000)
(000)
(000)
100.0
136,329
100.0
136,239
100.0
136,329
100.0
136,329
100.0
136,329
100.0
24.1
32,864
26.2
35,698
23.0
31,362
21.8
29,698
25.6
34,886
22.8
50.9
69,414
50.6
68.917
51,5
70,183
55.5
75,631
51.0
69,502
55.8
25.0
34,051
23.2
31,714
25.5
34,784
22.7
31,000
23.4
31,941
21.4
20.8
28,391
23.2
31,610
20.5
27,988
21.7
29,603
22.8
31,138
22.9
49.6
67,678
51.0
69,504
50.4
68,730
50.6
68,988
50.9
69,393
50.4
29.6
40,260
25.8
35,215
29.1
39,611
27.7
37,738
26.3
35,798
26.7
9.8
13,422
18.4
25,040
9.7
13,156
9.2
12,521
16.9
23,076
10.0
64.7
88,226
60.7
82,725
68.1
92,811
70.6
96,231
62.1
84,603
66.1
25.5
34,681
20.9
28,564
22.2
30,362
20.2
27,577
21.0
28,650
33.9
56.6
77,210
56.3
76,788
55,4
75,481
57.2
77,965
56.3
76,747
56.9
100.0
77,210
100.0
76,788
100.0
75,481
100.0
77,965
100.0
76,747
100.0
24.9
19,248
33.9
26,009
24.4
18,421
22.4
17,458
32.2
24,712
23.0
53.4
41,228
54.0
41.452
54.4
41,036
55.7
43,420
54.1
41,552
56.2
21.7
16,734
12.1
9,327
21.2
16,024
21.9
17,087
13.7
10,483
20.8
25.6
19,732
34.0
26,099
23.4
17,684
22.9
17,868
32.2
24,747
23.8
52.8
40,737
52.0
39,952
52.3
39,461
55,1
42,963
52.3
40,116
55.4
21.6
16,741
14.0
13,853
24.3
18,336
22.0
17,134
15.5
11,884
20.8
+27.2
+21,005
+18.0 +13,853
+28.9
21,777
+32.2
+25,095
+20.1
+15,369
Market
Swarthmore, Pennsylvania 19081 --- 215 --- Ki. 4-8260
SHEET #2
SUMMARY OF CONTINUOUS AND DAILY POLITICAI
INTERVIEWING FROM JULY 14 THROUGH AUGUST
SINDLINGER & COMPANY, INC. OF SWARTHMORE, I
Cumulative
Survey Number
35
36A
35 thru 36A
37
38
3
Report Page Reference
28
For Data By Sex
226, 227 in # 16
270,271
238,239
272,273
274,275
Sample Size
4,103
2,257
6,360
1,224
1,889
2
Dates of Nationwide
FRI July 14
TUE - July 26
FRI July 14
TUE - Ausust 1
SAT August 5
F
Interviewing
WED July 26
MON - July 31
MON July 31
FRI - August 4
THURS August 10
1
Major Event
Eagleton Illness Re-
Eagleton Withdrawl
While Eagleton Was
Search On For Vice
Shriver Is Now Vice
(
vealed July 25
On July 31
VP Candidate
President
President
N
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
(000)
(000)
(000)
(000)
(000)
DIMENSION #6. DO NOT PLAN TO VOTE
Base Do Not Now
Plan to Vote Among
All Adults
100.0
59,925
100.0
57,063
100.0
58,904
100.0
59,083
100.0
62,488
SELF CHOICE
McGovern
8.2
4,928
14.4
8,237
11.7
6,894
17.8
10,524
22.2
13,896
Nixon
46.2
17,707
53.5
30,539
45.5
26,782
48.6
28,718
45.0
28,113
Undecided*
45.6
27,290
32.1
18,287
42.8
25,228
33.6
19,841
32.8
20,479
DIMENSION #7
FIRST TIME VOTERS
A. Number of First
Time Voters Who
Have Choice or
Are Considering
Voting
17,497
B. Base Total
Self-Interviewed
Who Plan to Vote
in November
100.0
77,425
C. First Time Voters
18.6
14,421
D. Former Voters
81.4
63,004
C. Base First Time
Voters Who Plan
to Vote For
100.0
14,421
McGovern
52.0
7,493
Nixon
34.1
4,913
Undecided
13.9
2,015
D. Base Former
Voters Who Plan
To Vote For
100.0
63,004
McGovern
40.0
25,183
Nixon
55.4
34,902
Undecided*
4.6
2,919
This is a Copyright Report with a 72 Hour Exclusive for One TV Station In Each Market
SINDLINGER & COMPANY, INC. --- Harvard and Yale Avenues in Swarthmore, Penn
CONFIDENCE NATIONWIDE
24, 1972 CONDUCTED BY
SPACE FOR TV STATIONS TO FILL
TELEPHONED FIGURES EACH TUESDAY AND FRIDAY
Endling
ENNSYLVANIA 19081
Cumulative
Cumulative
9A
35 thru 39 A
40
41
35 thru 41
42
6, 287 in #18
255
11,728
1,295
969
13,992
RI
- August 11
FRI - July 14
FRI-August 18
TUE-August 22
FRI- July 14
FRI-August 25
HURS- August 17
THURS- August 17
MON-August 21
THURS-August 24
THURS-August 24
MON-August 28
Blark Reports On
First 35 Days
Pre-Republican
Republican
First 42 Days
Post-Republican
Convention
orth Vietnam Visit
Convention 21-23
Convention
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
(000)
(000)
(000)
(000)
(000)
(000)
100.0
59,119
100.0
59,541
100.0
60.848
100.0
58,364
100.0
59,582
100.0
23.0
13,617
16.3
9,689
21.8
13.259
21.0
12,239
17.1
10,202
22.4
47.7
28,186
46.1
27,465
48.8
29.676
55.2
32,211
47.0
27,998
55.3
29.3
17,316
37.6
22,387
29.4
17,913
23.8
13,914
35.9
21,382
22.3
14,876
16,289
17,148
17,202
16,880
17,184
100.0
77,210
100.0
76,788
100.0
75,481
100.0
77,965
100.0
76,747
100.0
77,639
19.3
14,876
18.8
14,455
19.9
15,055
20.4
15,901
19.1
14,611
20.0
80.7
62,334
81.2
62,333
80.1
60,426
79.6
62,064
80.9
62,136
80.0
100.0
14,876
100.0
14,455
100.0
15,055
100.0
15,901
100.0
14,611
100.0
45.6
6,784
49.5
7,162
44.0
6,627
27.5
4,379
47.4
6,921
36.4
38.2
5,690
36.2
5,235
36.3
5.471
31.1
4,943
35.8
5,238
38.4
16.2
2,402
14.3
2,058
19.7
2,957
42.4
6,579.
16.8
2,452
25.2
100.0
62,334
100.0
62,333
100.0
60,426
100.0
62,064
100.0
62,136
100.0
20.8
12,948
24.7
18.937
18.3
11,057
21.7
13,489
28.7
17,826
20.7
56.2
35,047
45.2
34,717
56.2
33,990
61.3
38,020
56.1
34,878
59.6
23.0
14,339
30.1
8,679
25,5
15,379
17.0
10,555
15.2
9,432
19.7
sylvania 19081 --- 215 --- Ki. 4-8260
SHEET #1
SUMMARY OF CONTINUOUS AND DAILY POLITIC
INTERVIEWING FROM JULY 14 THROUGH AUGU
SINDLINGER'S DIMENSION CONCEPT ON POLITICS
SINDLINGER & COMPANY, INC. OF SWARTHMOR
Cumulative
Survey Number
35
36A
35 thru 36A
37
38
Report Page Reference
For Data By Sex
226, 227 in # 16
270,271
238,239
272,273 in #17
274,275 in #17
Sample Size
4,103
2,257
6,360
1,224
1,889
Dates of Nationwide
FRI July 14
TUE July 25
FRI July 14
TUE Ausust 1
SAT August 5
Interviewing
WED July 26
MON July 31
MON July 31
FRI August 4
THURS August 10
Major Event
Eagleton Illness Re-
Eagleton Withdrawl
While Eagleton Was
Search On For Vice
Shriver Is Now Vice
vealed July 25
On July 31
VP Candidate
President
President
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
(000)
(000)
(000)
(000)
(000)
DIMENSION #1. WHO SELF WANT TO BE ELECTED AS NEXT PRESIDENT
Base All Adults
18 and older
100.0
136,329
100.0
136,329
100.0
136,329
100.0
136,329
100.0
136,329
McGovern
28.6
38,942
28.2
38,462
28.4
38,770
23.4
31,841
22.9
31,259
Nixon
49.5
67,499
51.6
70,338
50.2
68,502
51.7
70,516
50.4
68,749
Undecided*
21.9
29,888
20.2
27,529
21.4
29,057
24.9
33,972
26.7
36,321
DIMENSION
#2.
WHO
THINK
OTHERS
WANT
McGovern
24.3
33,196
24.8
33,843
24.5
33,423
22.3
30,352
22.1
30,145
Nixon
50.9
69,374
54.1
73,722
52.0
70,912
51.8
70,555
48.6
66,271
Undecided*
24.8
33,759
21.1
28,764
23.5
31,994
25.9
35,422
29.3
39,823
DIMENSION #3. WHO THINK WILL ACTUALLY BE ELECTED
NcGovern
25.2
34,389
24.8
33,813
25.1
34,184
11.9
16,169
10.2
13,857
Nixon
55.3
75,349
57.1
77,901
55.9
76,255
65.5
89,316
68.7
93,702
Undecided*
19.5
26,591
18.1
24,615
19.0
25,890
22.6
30,754
21.1
28,770
Registered and Plan
to Vote in November
56.0
76,404
58.1
79,266
56.8
77,425
56.7
77,246
54.2
73,841
DIMENSION #4. PLAN TO VOTE AND WHO SELF WANT FOR PRESIDENT
Base Plan to Vote
100.0
76,404
100.0
79,266
100.0
77,425
100.0
77,246
100.0
73,841
McGovern
41.5
31,692
40.6
32,207
41.2
31,876
27.6
21,318
23.5
17,364
Nixon
55.3
42,219
51.4
40,761
53.9
41,720
54.1
41,800
55.0
40,635
Undecided
3.2
2,493
8.0
6,298
4.9
3,829
18.3
14,128
21.5
15,842
DIMENSION #5. WHO PLAN TO VOTE FOR
McGovern
44.5
34,014
38.1
30,225
42.2
32,676
23.6
18,243
22.5
16,613
Nixon
52.1
39,792
50.2
39,799
51.4
39,815
54.6
42,206
51.5
38,040
Undecided*
3.4
2,598
11.7
9,242
6.4
4,934
22.0
16,797
26.0
19,188
Points and Number
Nixon over McGovern.
+7.6
+5,778
+12.1
+9,574
+9.2
+7,139
+31.0
+23,963
+29.0
+21,427
This is a Copyright Report with a 72 Hour Exclusive for One TV Station In Each ]
SINDLINGER & COMPANY, INC. Harvard and Yale Avenues in S
CAL CONFIDENCE NATIONWIDE
ST 28, 1972 CONDUCTED BY
SPACE FOR TV STATIONS TO FILL
E, PENNSYLVANIA 19081
TELEPHONED FIGURES EACH TUESDAY AND FRIDAY
Cumulative
Cumulative
39A
35 thru 39A
40
41
35 thru 41
42
in #19
in #19
in #19
286, 287 in #18
288, 289 in #18
2,255
11,728
1,295
FRI
August 11
FRI July 14
FRI-August 18
TUE-August 22
FRI- July 14
FRI-August 25
THURS- August 17
THURS- August 17
MON-August 21
THURS-August 24
THURS-August 24
MON-August 28
Pre-Republican
Clark Reports On
First 35 Days
First 42 Days
Post-Republican
Convention
Convention
North Vietnam Visit
Percent Number
Percent Number
Percent
Number
Percent Number
Percent
Number
Percent Number
(000)
(000)
(000)
(000)
(000)
(000)
100.0
136,329
100.0
136,239
100.0
136,329
100.0
136,329
100.0
136,329
100.0
136,329
24.1
32,864
26.2
35,698
23.0
31,362
21.8
29,698
25.6
34,886
22.8
31,055
50.9
69,414
50.6
68.917
51,5
70,183
55.5
75,631
51,0
69,502
55.8
76,114
25.0
34,051
23.2
31,714
25,5
34.784
22.7
31,000
23.4
31,941
21.4
29,160
20.8
28,391
23.2
31,610
20.5
27,988
21.7
29,603
22.8
31,138
22.9
31,277
49.6
67,678
51.0
69,504
50.4
68,730
50.6
68,988
50.9
69,393
50.4
68,684
29.6
40,260
25.8
35,215
29,1
39.611
27.7
37,738
26.3
35,798
26.7
36,368
9.8
13,422
18.4
25,040
9.7
13,156
9.2
12,521
16.9
23,076
10.0
13,674
64.7
88,226
60.7
82,725
68.1
92,811
70.6
96,231
62.1
84,603
66.1
90.050
25.5
34,681
20.9
28,564
22.2
30,362
20.2
27,577
21.0
28,650
33.9
32,605
56.6
77,210
56.3
76,788
55,4
75,481
57.2
77,965
56.3
76,747
56.9
77,639
100.0
77,210
100.0
76,788
100.0
75,481
100.0
77,965
100.0
76,747
100,0
77.639
24.9
19,248
33.9
26,009
24.4
18,421
22.4
17,458
32.2
24,712
23.0
17,894
53.4
41,228
54.0
41.452
54.4
41,036
55.7
43,420
54,1
41,552
56.2
43,634
21.7
16,734
12.1
9,327
21.2
16,024
21.9
17,087
13.7
10,483
20.8
16.111
25.6
19,732
34.0
26,099
23.4
17,684
22.9
17,868
32.2
24,747
23.8
18,516
52.8
40,737
52.0
39,952
52.3
39,461
55.1
42,963
52.3
40,116
55.4
43,002
21.6
16,741
14.0
13,853
24.3
18,336
22.0
17,134
15.5
11,884
20.8
16,121
+27.2
+21,005
+18.0
+13,853
+28.9
21,777
+32.2
+25,095
+20.1
+15,369
+31.6
+24,486
Market
warthmore, Pennsylvania 19081 215 ... Ki. 4-8260
- OVER -
SHEET #2
SUMMARY OF CONTINUOUS AND DAILY POLITICAL (
INTERVIEWING FROM JULY 14 THROUGH AUGUST 28
SINDLINGER & COMPANY, INC. OF SWARTHMORE, PE
Cumulative
Survey Number
35
36A
35 thru 36A
37
38
39A
Report Page Reference
286,
For Data By Sex
226, 227 in # 16
270,271
238,239
272,273
274,275
Sample Size
4,103
2,257
6,360
1,224
1,889
2,2!
Dates of Nationwide
FRI July 14
TUE July 25
FRI July 14
TUE Ausust 1
SAT August 5
FRI
Interviewing
WED July 26
MON July 31
MON July 31
FRI August 4
THURS August 10
THI
Major Event
Eagleton Illness Re-
Eagleton Withdrawl
While Eagleton Was
Search On For Vice
Shriver Is Now Vice
Clai
vealed July 25
On July 31
VP Candidate
President
President
Nor
Percent Number
Percent Number
Percent Number
Percent Number
Percent Number
P
(000)
(000)
(000)
(000)
(000)
DIMENSION #6. DO NOT PLAN TO VOTE
Base Do Not Now
Plan to Vote Among
All Adults
100.0
59,925
100.0
57,063
100.0
58,904
100.0
59,083
100.0
62,488
11
-
SELF CHOICE
McGovern
8.2
4,928
14.4
8,237
11.7
6,894
17.8
10,524
22.2
13,896
Nixon
46.2
17,707
53.5
30,539
45.5
26,782
48.6
28,718
45.0
28,113
Undecided*
45.6
27,290
32.1
18,287
42.8
25,228
33.6
19,841
32.8
20,479
DIMENSION #7.
FIRST TIME VOTERS
A. Number of First
Time Voters Who
Have Choice or
Are Considering
Voting
17,497
B Base Total
Self-Interviewed
Who Plan to Vote
in November
100.0
77,425
1
C. First Time Voters
18.6
14,421
D. Former Voters
81.4
63,004
C. Base First Time
Voters Who Plan
to Vote For
100.0
14,421
1
McGovern
52.0
7,493
Nixon
34.1
4,913
Undecided*
13.9
2,015
D. Base Former
Voters Who Plan
To Vote For
100.0
63,004
1
McGovern
40.0
25,183
Nixon
55.4
34,902
Undecided*
4.6
2,919
This is a Copyright Report with a 72 Hour Exclusive for One TV Station In Each Market
SINDLINGER & COMPANY, INC. --- Harvard and Yale Avenues in Swarthmore, Pennsy
ONFIDENCE NATIONWIDE
1972 CONDUCTED BY
SPACE FOR TV STATIONS TO FILL
NNSYLVANIA 19081
TELEPHONED FIGURES EACH TUESDAY AND FRIDAY
Cumulative
Cumulative
35 thru 39 A
40
41
35 thru 41
42
287 in #18
5
11,728
1,295
969
13,992
August 11
FRI July 14
FRI-August 18
TUE-August 22
FRI- July 14
FRI-August 25
RS- August 17
THURS August 17
MON-August 21
THURS-August 24
THURS-August 24
MON-August 28
k Reports On
First 35 Days
Pre-Republican
Republican
First 42 Days
Post-Republican
Convention
Convention
th Vietnam Visit
Convention 21-23
rcent Number
Percent
Number
Percent Number
Percent
Number
Percent
Number
Percent
Number
(000)
(000)
(000)
(000)
(000)
(000)
0.0
59,119
100.0
59,541
100.0
60.848
100.0
58,364
100.0
59,582
100.0
58.690
3.0
13,617
16.3
9,689
21.8
13.259
21.0
12,239
17.1
10,202
22.4
13,161
7.7
28,186
46.1
27,465
48.8
29,676
55.2
32,211
47.0
27,998
55.3
32.481
9.3
17,316
37.6
22,387
29.4
17,913
23.8
13,914
35.9
21,382
22.3
13,048
14,876
16,289
17,148
17,202
16,880
17,184
00.0
77,210
100.0
76,788
100.0
75,481
100.0
77,965
100.0
76,747
100.0
77,639
19.3
14,876
18.8
14,455
19.9
15,055
20.4
15,901
19.1
14,611
20.0
15,528
80.7
62,334
81.2
62,333
80.1
60,426
79.6
62,064
80.9
62,136
88.6
62,111
00.0
14,876
100.0
14,455
100.0
15,055
100.0
15,901
100.0
14,611
100.0
15,528
45.6
6,784
49.5
7,162
44.0
6,627
27.5
4,379
47.4
6,921
36.4
5,656
38.2
5,690
36.2
5,235
36.3
5.471
31.1
4,943
35.8
5,238
38.4
5,964
16.2
2,402
14.3
2,058
19.7
2,957
42.4
6,579-
16.8
2,452
25.2
3,908
00.0
62,334
100.0
62,333
100.0
60,426
100.0
62,064
100.0
62,136
100.0
62,111
20.8
12,948
24.7
18.937
18.3
11,057
21.7
13,489
28.7
17,826
20.7
12,860
56.2
35,047
45.2
34.717
56.2
33,990
61.3
38,020
56.1
34,878
59.6
39,038
23.0
14,339
30.1
8,679
25,5
15,379
17.0
10,555
15.2
9,432
19.7
12,213
vania 19081 ... 215 --- Ki. 4-8260
- OVER
5. NO OPINION
98
7.4
10058
36
5.7
3136
06
y.v
0020
REGISTERED AND PLAN TO
VOTE IN NOVEMBER
755
56.9
77639
371
58.5
38458
384
55.5
39181
D. FOURTH DIMENSION
BASE--PLAN TO VOTE IN
NOVEMBER
755
100.0
77639
371
100.0
38458
384
100.0
39181
WHO SELF MOST WANT TO
SEE ELECTED IF ELECTION
WERE HELD TODAY AMONG
ADULTS---FIRST
DIMENSION WHO ARE
REGISTERED AND PLAN TO
VOTE IN NOVEMBER.
1. McGOVERN
174
23.0
17894
86
23.2
8915
88
22.9
8979
2. NIXON
424
56.2
43634
228
61.5
23635
196
51.0
19999
3. OTHER
.0
.0
.0
4.
DO NOT KNOW YET
107
14.1
10974
35
9.4
3628
72
18.8
7346
5. NO OPINION
50
6.6
5138
22
5.9
2281
28
7.3
2857
OVER
POLITICAL CONFIDENCE
SINDLINGER & COMPANY
NATIONWIDE DIMENSION INTERVIEWING FROM FRIDAY, AUGUST 25-MONDAY, AUGUST 28,1972
1972 ELECTION SURVEY #42
TOTAL
MALE
FEMALE
TABLE 1
Sample
%
Proj.
Sample
%
Proj.
Sample
%
Proj
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1326
100.0
136329
634
100.0
65721
692
100.0
70608
A. FIRST DIMENSION
WHO SELF MOST WANT TO
SEE ELECTED PRESIDENT
IF THE ELECTION WERE
BEING HELD TODAY.
1. McGOVERN
302
22.8
31055
148
23.3
15342
154
22.3
15713
2. NIXON
740
55.8
76114
374
59.0
38769
366
52.9
37345
3. OTHER
2
.2
207
2
.3
207
.0
4. DO NOT KNOW YET
173
13.0
17756
64
10.1
6634
109
15.8
11122
5. NO OPINION
109
8.2
11196
46
7.3
4768
63
9.1
6428
B. SECOND DIMENSION
WHO THINK MOST OTHER
PEOPLE WANT AS THEIR
NEXT PRESIDENT.
1. McGOVERN
304
22.9
31277
159
25.1
16482
145
21.0
14795
2. NIXON
668
50.4
68684
323
50.9
33482
345
49.9
35202
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
218
16.4
22393
92
14.5
9537
126
18.2
12856
5. NO OPINION
136
10.3
13975
60
9.5
6220
76
11.0
7755
C. THIRD DIMENSION
WHO THINK WILL ACTUALLY
BE ELECTED IN NOVEMBER
1. McGOVERN
133
10.0
13674
64
10.1
6634
69
10.0
7040
2. NIXON
875
66.1
90050
473
74.6
49032
402
58.1
41018
3. OTHER
.0
.0
.0
4. DO NOT KNOW YET
220
16.5
22547
61
9.6
6323
159
23.0
16224
4.
DO NOT KNOW YET
66
11.6
6781
29
11.0
3006
37
12.0
3775
5.
NO OPINION
59
10.3
6059
24
9.1
2488
35
11.4
3571
G. SEVENTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42
Sample
%
Proj.
Sample
%
Proj.
Sample
52
Proj.
(000)
(000)
(000)
BASE ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1326
100.0
136329
634
100.0
65721
692
100.0
70608
NEW FIRST VOTERS
151
11.4
15528
74
11.7
7671
77
11.1
7857
NEW FIRST TIME VOTERS
WHO ARE REGISTERED OR
PLAN TO REGISTER
AND PLAN TO VOTE IN
NOVEMBER
151
100.0
15528
74
100.0
7671
77
100.0
7857
1.
McGOVERN
55
36.4
5656
27
36.5
2799
28
36.4
2857
2.
NIXON
58
38.4
5964
28
37.8
2903
30
39.0
3061
3.
DO NOT KNOW WHO
WILL VOTE FOR
38
25.2
3909
19
25.7
1970
19
24.7
1939
OVER -
SINDLINGER & COMPANY TELEVISION POLITICAL NETWORK
Alburquerque, N.M.
KOAT-TV
Houston, Texas
KTRK-TV
Providence, R.L...
WPRI-TV
Altoona, Pa.
WFBG-TV
Jacksonville, Flo.
WTLV
Roonoks, Va.....
WSLS-TV
Amorille, Tex.
KGNC-TV
Milwoukee, Wis.
WISH-TV
Sacremento, Cale.
KCRA-TV
Binghampton, N.Y.
WNBF-TV
Minneopolis, Minn.
KSTP-TV
Secttle, Wash.
KOMO-TV
Buffale, N.Y..
WKBW-TV
Mobile, Alo.
WKRG-TV
Shreveport, La
KTAL-TV
Charleston, W.Vo..
WCHS-TV
New Haven, Conn.
WTNH
Spokane, Wash.
KREM-TV
Chicago, III.
WGN-TV
New Orisons, La
WDSU-TV
Springfield, Mo.
KYTV
Denver, Colo.
...
KOA-TV
New York, N.Y...
WHEW
Tempa, Fla.
WFLA-TV
Duluth, Minne
...
KDAL-TV
Orlando, Flo.
WFTV
Taledo, Ohio
WTOL
Durham, N.C.....
WTVD
Philadelphia, Pa.
WPVI-TV
Topeka, Kane...
WIBW-TV
Fort Wayne, Index.
WKJG-TV
Portland, Ore
KATU
Tulsa, Okio.
KTEW
Fresne, Collf.
...
KFSN-TV
Portsmouth, Vo...
WAVY-TV
Washington, D.C.
WMAL.TV
Boston, Mass.
WNAC-TV
Wilkes Barro, Po.
WNEP-TV
TOTAL
MALE
FEMALE
TABLE 1 #42
Sample
%
Proj.
Sample
:
Proj.
Sample
&
Proj.
(000)
(000)
(000)
BASE--ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1326
100.0
136329
634
100.0
65721
692
100.0
70608
PLAN TO VOTE
755
56.9
77639
371
58.5
38458
384
55.5
39181
*E.
FIFTH DIMENSION
WHO SELF PLAN TO VOTE
FOR PRESIDENT IN
NOVEMBER AMONG ADULTS
WHO ARE REGISTERED AND
QUALIFIED AND PLAN TO
VOTE IN NOVEMBER
755
100.0
77639
371
100.0
38458
384
100.0
39181
1. McGOVERN
180
23.8
18516
92
24.8
9537
88
22.9
8979
2.
NIXON
418
55.4
43002
216
58.2
22391
202
52.6
20611
3.
OTHER
.0
.0
.0
4.
DO NOT KNOW YET
139
18.4
14277
58
15.6
6012
81
21.1
8265
5.
NO OPINION
18
2.4
1844
5
1.3
518
13
3.4
1326
F. SIXTH DIMENSION
TOTAL
MALE
FEMALE
TABLE 1 #42
Sample
DR
Proj.
Sample
22
Proj.
Sample
38
Proj.
(000)
(000)
(000)
BASE ALL ADULTS IN 48
STATES 18 YEARS & OLDER
1326
100.0
136329
634
100.0
65721
692
100.0
70608
DO NOT PLAN TO VOTE
IN NOVEMBER
571
43.1
58690
263
41.5
27263
308
44.5
31427
BASE--NO PLAN TO VOTE
IN NOVEMBER
571
100.0
58690
263
100.0
27263
308
100.0
31427
WHO SELF MOST WANT TO
SEE ELECTED PRESIDEM T
IF THE ELECTION WERE
BEING HELD TODAY
BUT---DO NOT PLAN TO
VOTE/DO NOT VOTE
1. McGOVERN
128
22.4
13161
62
23.6
6427
66
21.4
6734
2.
NIXON
316
55.3
32481
146
55.5
15135
170
55.2
17346
3
OTHER
2
4
207
2
8
207
n