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This file contains:
From Strachan to Haldeman RE: a discussion with John Davies on Gallup polling. Duplicate attached. 4 pgs. [Subject: Campaign] [Memo], 5/16/1972
Transcription of a telephone conversation between Strachan and John Davies. 4 pgs. [Subject: Campaign] [Other Document], 5/16/1972
From Strachan to Haldeman RE: a detailed explanation of Gallup polling results. 2 pgs. [Subject: Campaign] [Memo], 5/9/1972
From Strachan to "J" RE: an attached document. 1 pg. [Subject: Campaign] [Memo], 5/5/1972
From Strachan to Haldeman RE: Strachan's recent polling discussion with Davies. Handwritten note added by unknown. 2 pgs. [Subject: Campaign] [Memo], 4/27/1972
From George Gallup announcing a series of election articles on the campaign opinions of Demcratic county chairmen. Poster announcement attached. 3 pgs. [Subject: Campaign] [Letter], no date
From Strachan to Haldeman RE: the subjects of recent Gallup polls. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 5/1/1972
Polling issues and information written on White House memorandum paper. 2 pgs. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: Strachan's recent polling discussion with Davies. Handwritten note added by unknown. 2 pgs. [Subject: Campaign] [Memo], 4/27/1972
From Strachan to Haldeman RE: the political issues and candidates to be focused on in Gallup polls. Copy with Haldeman's notes attached. 4 pgs. [Subject: Campaign] [Memo], 4/19/1972
Handwritten notes relaying polling data from Davies. 2 pgs. [Subject: Campaign] [Other Document], 4/19/1972
From Strachan to Haldeman RE: Gallup polling information from Davies. 1 pg. [Subject: Campaign] [Memo], 4/12/1972
From Strachan to Haldeman RE: recent trial heat polling figures. 2 pgs. [Subject: Campaign] [Memo], 4/7/1972
From Strachan to Haldeman RE: Rumsfeld's contacts with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 1/31/1972
From Strachan to Haldeman RE: polling results on Democratic presidential hopefuls. 1 pg. [Subject: Campaign] [Memo], 3/17/1972
From Strachan to Haldeman RE: California polling results. 1 pg. [Subject: Campaign] [Memo], 3/22/1972
From Higby to Strachan RE: questions on Harris and Gallup polling. 1 pg. [Subject: Campaign] [Memo], 3/21/1972
Handwritten notes relaying polling issues presented by Davies and information obtained from other campaign officials. 2 pgs. [Subject: Campaign] [Other Document], 3/21/1972
Talking paper for Rumsfeld generated by Strachan RE: the development of a close relationship with George Gallup, Jr. 1 pg. [Subject: Campaign] [Other Document], 1/31/1972
From Strachan to Haldeman RE: Rumsfeld's connection to Gallup. 1 pg. [Subject: Campaign] [Memo], 2/4/1972
From Strachan to Haldeman RE: Gallup's February poll and Rumsfeld's discussion with Gallup. Duplicate attached. 2 pgs. [Subject: Campaign] [Memo], 2/10/1972
From Strachan to Haldeman RE: replacing Chapin with Rumsfeld as the White House's Gallup contact. 2 pgs. [Subject: Campaign] [Memo], 9/20/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
Talking paper for Rumsfeld generated by Strachan RE: the development of a close relationship with George Gallup, Jr. 1 pg. [Subject: Campaign] [Other Document], 1/31/1972
From Strachan to Haldeman RE: polling information on RN and Muskie in the 1972 presidential race. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 1/28/1972
Small sheet of paper reminding author to contact Gallup on January 25. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: obtaining the latest presidential popularity figures from Gallup. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 1/14/1972
Note reminding Strachan to contact John Davies of the Gallup organization weekly. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: trial heats pitting RN against various potential Democratic candidates for president. 1 pg. [Subject: Campaign] [Memo], 12/6/1971
From Rumsfeld to Haldeman RE: political information obtained from Gallup. Handwritten notes added by multiple unknown authors. 1 pg. [Subject: Campaign] [Memo], 10/28/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
From Strachan to Chapin RE: attached information on future Gallup polling topics. 2 pgs. [Subject: Campaign] [Memo], 8/30/1971
From Strachan to Haldeman RE: obtaining Gallup information from Rumsfeld. 1 pg. [Subject: Campaign] [Memo], 10/19/1971
From Higby to Strachan RE: Rumsfeld's new position and his connection to the Gallup organization. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 10/12/1971
From Strachan to Dick Cheney RE: issues Rumsfeld should raise in his next discussion with Gallup. 1 pg. [Subject: Campaign] [Memo], 10/6/1971
A Gallup Poll release focusing on the political ramifications of an African American as part of a presidential ticket in 1972. 1 pg. [Subject: Campaign] [Newsletter], 10/22/1971
From Strachan to Cheney RE: polling information on Americans voting for an African American candidate for president. 2 pgs. [Subject: Campaign] [Memo], 9/28/1971
From Rumsfeld to Haldeman and Chapin RE: an older Gallup release. 1 pg. [Subject: Campaign] [Memo], 10/8/1971
A Gallup Poll release analyzing political prejudice toward African Americans. 1 pg. [Subject: Domestic Policy] [Newsletter], 4/3/1969
From Strachan to Haldeman RE: information on Gallup polling from Rumsfeld's office. 1 pg. [Subject: Campaign] [Memo], 10/4/1971
A Gallup Poll release analyzing political prejudice toward African Americans. 1 pg. [Subject: Campaign] [Newsletter], 4/3/1969
Handwritten notes related to polling information on an African American candidate for president. 1 pg. [Subject: Campaign] [Other Document], 9/29/1971
Handwritten information related to Gallup polling information on Catholic voters. 1 pg. [Subject: Campaign] [Other Document], 9/27/1971
Handwritten notes related to obtaining polling dates from Harris and Gallup. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Cheney RE: obtaining polling information from Gallup. 1 pg. [Subject: Campaign] [Memo], 9/22/1971
From Strachan to Haldeman RE: notes from Rumsfeld's meeting with George Gallup, Jr. Handwritten notes added by Haldeman and Higby. 2 pgs. [Subject: Campaign] [Memo], 9/20/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
From Strachan to Haldeman RE: notes from Rumsfeld's meeting with George Gallup, Jr. Handwritten notes added by Haldeman and Higby. 2 pgs. [Subject: Campaign] [Memo], 9/20/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
From Strachan to Haldeman RE: notes from Rumsfeld's meeting with George Gallup, Jr. 2 pgs. [Subject: Campaign] [Memo], 9/20/1971
From Strachan to Higby RE: pushing Rumsfeld to meet with Gallup. 1 pg. [Subject: Campaign] [Memo], 9/9/1971
From Colson to Rumsfeld RE: meeting to discuss Gallup data. Duplicate attached. Handwritten notes added by unknown. 2 pgs. [Subject: Campaign] [Memo], 9/1/1971
From Strachan to Chapin and Howard RE: pushing Rumsfeld to work closer with Gallup in light of disappointing polling results for RN. 1 pg. [Subject: Campaign] [Memo], 9/13/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
From Strachan to LR RE: attached information on Rumsfeld and Gallup. 1 pg. [Subject: Campaign] [Memo], 9/25/1971
From Rumsfeld to Haldeman RE: keeping in contact with Gallup. 1 pg. [Subject: Campaign] [Memo], 9/22/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
From Strachan to Chapin RE: attached information. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 9/22/1971
From Strachan to Haldeman RE: notes from Rumsfeld's meeting with George Gallup, Jr. Handwritten notes added by Haldeman and Higby. 2 pgs. [Subject: Campaign] [Memo], 9/20/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
From Strachan to Haldeman RE: Chapin's call to John Davies to retrieve Gallup polling data. Handwritten notes added by Higby and Strachan. 1 pg. [Subject: Campaign] [Memo], 12/6/1971
Sheet of paper noting a change in recent polling figures and reminding the author to call Gallup. 1 pg. [Subject: Campaign] [Other Document], 12/8/1971
A Gallup Poll release analyzing polling results pitting Muskie, Kennedy, and Humphrey against RN. 1 pg. [Subject: Campaign] [Newsletter], 6/4/1971
A Gallup Poll release discussing Senator Edward Kennedy's polling numbers. Duplicate attached. 2 pgs. [Subject: Campaign] [Newsletter], 12/9/1971
Handwritten notes on polling information. 1 pg. [Subject: Campaign] [Other Document], 12/7/1971
From Strachan to Haldeman RE: reorganizing the White House's connections with Gallup. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 11/17/1971
From Chapin to Strachan RE: maintaining contact with John Davies. Handwritten notes added by multiple unknown individuals. 1 pg. [Subject: Campaign] [Memo], 11/15/1971
From Strachan to Haldeman RE: contacting Davies for the last Gallup polling results. 1 pg. [Subject: Campaign] [Memo], 11/12/1971
A Gallup Poll release showing the results of a poll pitting Muskie against Kennedy. 1 pg. [Subject: Campaign] [Newsletter], 11/14/1971
Handwritten notes relating to Gallup contacts. 1 pg. [Subject: Campaign] [Other Document], 11/12/1971
A Gallup Poll release analyzing McGovern and Wallace numbers. 1 pg. [Subject: Campaign] [Newsletter], 6/9/1972
A Gallup Poll release showing the latest numbers on McGovern and Humphrey. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 6/2/1972
A Gallup Poll release analyzing the popular opinion of McGovern. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/28/1972
A Gallup Poll release charting McGovern's increasing poll numbers. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/26/1972
A Gallup Poll release proclaiming McGovern as strong as Humphrey in polls pitting the candidates against RN. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/21/1972
A Gallup Poll release declaring Humphrey Demcratic frontrunner. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/19/1972
A Gallup Poll release analyzing Republican voters' choice for RN's running mate. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/18/1972
A Gallup Poll release examining the opinions of Democratic county chairmen. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/15/1972
A Gallup Poll release analyzing Democratic county chiefs' opinions on Humphrey. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/14/1972
A Gallup Poll release comparing Humphrey to McGovern among Democratic "pros." Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/8/1972
A Gallup Poll release comparing Humphrey and Muskie's polling numbers. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/7/1972
A "Wall Street Journal" article titled "Political Paradox: Americans See Kennedy As President Someday But Hope It Isn't So." 2 pgs. [Subject: Campaign] [Newspaper], 5/4/1972
A "Wall Street Journal" article written by Alan L. Otten titled "That Noncandidate: Trying to Figure Out What Kenney Is Up To Is All but Impossible." 2 pgs. [Subject: Campaign] [Newspaper], 5/5/1972
A Gallup Poll release charting McGovern's rising poll numbers. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/4/1972
A "Wall Street Journal" article titled "Political Paradox: Americans See Kennedy As President Someday But Hope It Isn't So." 2 pgs. [Subject: Campaign] [Newspaper], 5/4/1972
A Gallup Poll release analyzing the issue of crime in the 1972 presidential race. 1 pg. [Subject: Campaign] [Newsletter], 4/23/1972
From Strachan to Haldeman RE: the political issues and candidates to be focused on in Gallup polls. 2 pgs. [Subject: Campaign] [Memo], 4/19/1972
A Gallup Poll release titled "Poll Analyzes Strength of Three Leading Democratic Possibilities." 1 pg. [Subject: Campaign] [Newsletter], 4/16/1972
A Gallup Poll article titled "Nixon Widens Lead Over HHH, Muskie" authored by George Gallup. 1 pg. [Subject: Campaign] [Newspaper], no date
Gallup and Harris trial heats from 1968 to 1972 compiled by the RNC. 5 pgs. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: Gallup information on Democratic presidential hopefuls. Handwritten notes added by unknown. Duplicate attached. 2 pgs. [Subject: Campaign] [Memo], 3/17/1972
From Strachan to Haldeman RE: attached campaign information from Khachigian. 1 pg. [Subject: Campaign] [Memo], 3/15/1972
From Khachigian to Haldeman RE: analysis of particular voter groups, such as Catholics and college students. Handwritten notes added by unknown. 2 pgs. [Subject: Campaign] [Memo], 3/15/1972
From Khachigian to Haldeman RE: Gallup polling data on farmers and Catholic voters. 2 pgs. [Subject: Campaign] [Memo], 2/1/1972
From Strachan to Haldeman RE: the results of a forthcoming presidential popularity poll. 1 pg. [Subject: Campaign] [Memo], 1/17/1972
From John C. Whitaker to Earl Butz and Haldeman RE: attached polling data on farmers. 1 pg. [Subject: Campaign] [Memo], 12/16/1971
From Khachigian to Whitaker RE: polling data on farmers. 2 pgs. [Subject: Campaign] [Memo], 12/15/1971
From Whitaker to Haldeman RE: attached information. 1 pg. [Subject: Campaign] [Memo], 11/15/1971
From Khachigian to Whitaker RE: trial heats pitting RN against Muskie and Wallace. 1 pg. [Subject: Campaign] [Memo], 11/10/1971
From Strachan to Haldeman RE: notes from Rumsfeld's meeting with George Gallup, Jr. 2 pgs. [Subject: Campaign] [Memo], 9/20/1971
From Strachan to Higby RE: the structure of the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 4/2/1971
Scholar Source Context
Document identity
localId
26146116
label
WHSF: Contested, 43-2
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26146116
sourceUrl
contentType
document
title
WHSF: Contested, 43-2
description
This file contains:
From Strachan to Haldeman RE: a discussion with John Davies on Gallup polling. Duplicate attached. 4 pgs. [Subject: Campaign] [Memo], 5/16/1972
Transcription of a telephone conversation between Strachan and John Davies. 4 pgs. [Subject: Campaign] [Other Document], 5/16/1972
From Strachan to Haldeman RE: a detailed explanation of Gallup polling results. 2 pgs. [Subject: Campaign] [Memo], 5/9/1972
From Strachan to "J" RE: an attached document. 1 pg. [Subject: Campaign] [Memo], 5/5/1972
From Strachan to Haldeman RE: Strachan's recent polling discussion with Davies. Handwritten note added by unknown. 2 pgs. [Subject: Campaign] [Memo], 4/27/1972
From George Gallup announcing a series of election articles on the campaign opinions of Demcratic county chairmen. Poster announcement attached. 3 pgs. [Subject: Campaign] [Letter], no date
From Strachan to Haldeman RE: the subjects of recent Gallup polls. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 5/1/1972
Polling issues and information written on White House memorandum paper. 2 pgs. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: Strachan's recent polling discussion with Davies. Handwritten note added by unknown. 2 pgs. [Subject: Campaign] [Memo], 4/27/1972
From Strachan to Haldeman RE: the political issues and candidates to be focused on in Gallup polls. Copy with Haldeman's notes attached. 4 pgs. [Subject: Campaign] [Memo], 4/19/1972
Handwritten notes relaying polling data from Davies. 2 pgs. [Subject: Campaign] [Other Document], 4/19/1972
From Strachan to Haldeman RE: Gallup polling information from Davies. 1 pg. [Subject: Campaign] [Memo], 4/12/1972
From Strachan to Haldeman RE: recent trial heat polling figures. 2 pgs. [Subject: Campaign] [Memo], 4/7/1972
From Strachan to Haldeman RE: Rumsfeld's contacts with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 1/31/1972
From Strachan to Haldeman RE: polling results on Democratic presidential hopefuls. 1 pg. [Subject: Campaign] [Memo], 3/17/1972
From Strachan to Haldeman RE: California polling results. 1 pg. [Subject: Campaign] [Memo], 3/22/1972
From Higby to Strachan RE: questions on Harris and Gallup polling. 1 pg. [Subject: Campaign] [Memo], 3/21/1972
Handwritten notes relaying polling issues presented by Davies and information obtained from other campaign officials. 2 pgs. [Subject: Campaign] [Other Document], 3/21/1972
Talking paper for Rumsfeld generated by Strachan RE: the development of a close relationship with George Gallup, Jr. 1 pg. [Subject: Campaign] [Other Document], 1/31/1972
From Strachan to Haldeman RE: Rumsfeld's connection to Gallup. 1 pg. [Subject: Campaign] [Memo], 2/4/1972
From Strachan to Haldeman RE: Gallup's February poll and Rumsfeld's discussion with Gallup. Duplicate attached. 2 pgs. [Subject: Campaign] [Memo], 2/10/1972
From Strachan to Haldeman RE: replacing Chapin with Rumsfeld as the White House's Gallup contact. 2 pgs. [Subject: Campaign] [Memo], 9/20/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
Talking paper for Rumsfeld generated by Strachan RE: the development of a close relationship with George Gallup, Jr. 1 pg. [Subject: Campaign] [Other Document], 1/31/1972
From Strachan to Haldeman RE: polling information on RN and Muskie in the 1972 presidential race. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 1/28/1972
Small sheet of paper reminding author to contact Gallup on January 25. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: obtaining the latest presidential popularity figures from Gallup. Handwritten notes added by unknown. 1 pg. [Subject: Campaign] [Memo], 1/14/1972
Note reminding Strachan to contact John Davies of the Gallup organization weekly. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: trial heats pitting RN against various potential Democratic candidates for president. 1 pg. [Subject: Campaign] [Memo], 12/6/1971
From Rumsfeld to Haldeman RE: political information obtained from Gallup. Handwritten notes added by multiple unknown authors. 1 pg. [Subject: Campaign] [Memo], 10/28/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
From Strachan to Chapin RE: attached information on future Gallup polling topics. 2 pgs. [Subject: Campaign] [Memo], 8/30/1971
From Strachan to Haldeman RE: obtaining Gallup information from Rumsfeld. 1 pg. [Subject: Campaign] [Memo], 10/19/1971
From Higby to Strachan RE: Rumsfeld's new position and his connection to the Gallup organization. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 10/12/1971
From Strachan to Dick Cheney RE: issues Rumsfeld should raise in his next discussion with Gallup. 1 pg. [Subject: Campaign] [Memo], 10/6/1971
A Gallup Poll release focusing on the political ramifications of an African American as part of a presidential ticket in 1972. 1 pg. [Subject: Campaign] [Newsletter], 10/22/1971
From Strachan to Cheney RE: polling information on Americans voting for an African American candidate for president. 2 pgs. [Subject: Campaign] [Memo], 9/28/1971
From Rumsfeld to Haldeman and Chapin RE: an older Gallup release. 1 pg. [Subject: Campaign] [Memo], 10/8/1971
A Gallup Poll release analyzing political prejudice toward African Americans. 1 pg. [Subject: Domestic Policy] [Newsletter], 4/3/1969
From Strachan to Haldeman RE: information on Gallup polling from Rumsfeld's office. 1 pg. [Subject: Campaign] [Memo], 10/4/1971
A Gallup Poll release analyzing political prejudice toward African Americans. 1 pg. [Subject: Campaign] [Newsletter], 4/3/1969
Handwritten notes related to polling information on an African American candidate for president. 1 pg. [Subject: Campaign] [Other Document], 9/29/1971
Handwritten information related to Gallup polling information on Catholic voters. 1 pg. [Subject: Campaign] [Other Document], 9/27/1971
Handwritten notes related to obtaining polling dates from Harris and Gallup. 1 pg. [Subject: Campaign] [Other Document], no date
From Strachan to Cheney RE: obtaining polling information from Gallup. 1 pg. [Subject: Campaign] [Memo], 9/22/1971
From Strachan to Haldeman RE: notes from Rumsfeld's meeting with George Gallup, Jr. Handwritten notes added by Haldeman and Higby. 2 pgs. [Subject: Campaign] [Memo], 9/20/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
From Strachan to Haldeman RE: notes from Rumsfeld's meeting with George Gallup, Jr. Handwritten notes added by Haldeman and Higby. 2 pgs. [Subject: Campaign] [Memo], 9/20/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
From Strachan to Haldeman RE: notes from Rumsfeld's meeting with George Gallup, Jr. 2 pgs. [Subject: Campaign] [Memo], 9/20/1971
From Strachan to Higby RE: pushing Rumsfeld to meet with Gallup. 1 pg. [Subject: Campaign] [Memo], 9/9/1971
From Colson to Rumsfeld RE: meeting to discuss Gallup data. Duplicate attached. Handwritten notes added by unknown. 2 pgs. [Subject: Campaign] [Memo], 9/1/1971
From Strachan to Chapin and Howard RE: pushing Rumsfeld to work closer with Gallup in light of disappointing polling results for RN. 1 pg. [Subject: Campaign] [Memo], 9/13/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
From Strachan to LR RE: attached information on Rumsfeld and Gallup. 1 pg. [Subject: Campaign] [Memo], 9/25/1971
From Rumsfeld to Haldeman RE: keeping in contact with Gallup. 1 pg. [Subject: Campaign] [Memo], 9/22/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
From Strachan to Chapin RE: attached information. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 9/22/1971
From Strachan to Haldeman RE: notes from Rumsfeld's meeting with George Gallup, Jr. Handwritten notes added by Haldeman and Higby. 2 pgs. [Subject: Campaign] [Memo], 9/20/1971
From Haldeman to Rumsfeld RE: use of the latter in communication with the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 9/17/1971
From Strachan to Haldeman RE: Chapin's call to John Davies to retrieve Gallup polling data. Handwritten notes added by Higby and Strachan. 1 pg. [Subject: Campaign] [Memo], 12/6/1971
Sheet of paper noting a change in recent polling figures and reminding the author to call Gallup. 1 pg. [Subject: Campaign] [Other Document], 12/8/1971
A Gallup Poll release analyzing polling results pitting Muskie, Kennedy, and Humphrey against RN. 1 pg. [Subject: Campaign] [Newsletter], 6/4/1971
A Gallup Poll release discussing Senator Edward Kennedy's polling numbers. Duplicate attached. 2 pgs. [Subject: Campaign] [Newsletter], 12/9/1971
Handwritten notes on polling information. 1 pg. [Subject: Campaign] [Other Document], 12/7/1971
From Strachan to Haldeman RE: reorganizing the White House's connections with Gallup. Handwritten note added by unknown. 1 pg. [Subject: Campaign] [Memo], 11/17/1971
From Chapin to Strachan RE: maintaining contact with John Davies. Handwritten notes added by multiple unknown individuals. 1 pg. [Subject: Campaign] [Memo], 11/15/1971
From Strachan to Haldeman RE: contacting Davies for the last Gallup polling results. 1 pg. [Subject: Campaign] [Memo], 11/12/1971
A Gallup Poll release showing the results of a poll pitting Muskie against Kennedy. 1 pg. [Subject: Campaign] [Newsletter], 11/14/1971
Handwritten notes relating to Gallup contacts. 1 pg. [Subject: Campaign] [Other Document], 11/12/1971
A Gallup Poll release analyzing McGovern and Wallace numbers. 1 pg. [Subject: Campaign] [Newsletter], 6/9/1972
A Gallup Poll release showing the latest numbers on McGovern and Humphrey. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 6/2/1972
A Gallup Poll release analyzing the popular opinion of McGovern. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/28/1972
A Gallup Poll release charting McGovern's increasing poll numbers. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/26/1972
A Gallup Poll release proclaiming McGovern as strong as Humphrey in polls pitting the candidates against RN. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/21/1972
A Gallup Poll release declaring Humphrey Demcratic frontrunner. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/19/1972
A Gallup Poll release analyzing Republican voters' choice for RN's running mate. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/18/1972
A Gallup Poll release examining the opinions of Democratic county chairmen. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/15/1972
A Gallup Poll release analyzing Democratic county chiefs' opinions on Humphrey. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/14/1972
A Gallup Poll release comparing Humphrey to McGovern among Democratic "pros." Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/8/1972
A Gallup Poll release comparing Humphrey and Muskie's polling numbers. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/7/1972
A "Wall Street Journal" article titled "Political Paradox: Americans See Kennedy As President Someday But Hope It Isn't So." 2 pgs. [Subject: Campaign] [Newspaper], 5/4/1972
A "Wall Street Journal" article written by Alan L. Otten titled "That Noncandidate: Trying to Figure Out What Kenney Is Up To Is All but Impossible." 2 pgs. [Subject: Campaign] [Newspaper], 5/5/1972
A Gallup Poll release charting McGovern's rising poll numbers. Duplicate not scanned. 1 pg. [Subject: Campaign] [Newsletter], 5/4/1972
A "Wall Street Journal" article titled "Political Paradox: Americans See Kennedy As President Someday But Hope It Isn't So." 2 pgs. [Subject: Campaign] [Newspaper], 5/4/1972
A Gallup Poll release analyzing the issue of crime in the 1972 presidential race. 1 pg. [Subject: Campaign] [Newsletter], 4/23/1972
From Strachan to Haldeman RE: the political issues and candidates to be focused on in Gallup polls. 2 pgs. [Subject: Campaign] [Memo], 4/19/1972
A Gallup Poll release titled "Poll Analyzes Strength of Three Leading Democratic Possibilities." 1 pg. [Subject: Campaign] [Newsletter], 4/16/1972
A Gallup Poll article titled "Nixon Widens Lead Over HHH, Muskie" authored by George Gallup. 1 pg. [Subject: Campaign] [Newspaper], no date
Gallup and Harris trial heats from 1968 to 1972 compiled by the RNC. 5 pgs. [Subject: Campaign] [Other Document], no date
From Strachan to Haldeman RE: Gallup information on Democratic presidential hopefuls. Handwritten notes added by unknown. Duplicate attached. 2 pgs. [Subject: Campaign] [Memo], 3/17/1972
From Strachan to Haldeman RE: attached campaign information from Khachigian. 1 pg. [Subject: Campaign] [Memo], 3/15/1972
From Khachigian to Haldeman RE: analysis of particular voter groups, such as Catholics and college students. Handwritten notes added by unknown. 2 pgs. [Subject: Campaign] [Memo], 3/15/1972
From Khachigian to Haldeman RE: Gallup polling data on farmers and Catholic voters. 2 pgs. [Subject: Campaign] [Memo], 2/1/1972
From Strachan to Haldeman RE: the results of a forthcoming presidential popularity poll. 1 pg. [Subject: Campaign] [Memo], 1/17/1972
From John C. Whitaker to Earl Butz and Haldeman RE: attached polling data on farmers. 1 pg. [Subject: Campaign] [Memo], 12/16/1971
From Khachigian to Whitaker RE: polling data on farmers. 2 pgs. [Subject: Campaign] [Memo], 12/15/1971
From Whitaker to Haldeman RE: attached information. 1 pg. [Subject: Campaign] [Memo], 11/15/1971
From Khachigian to Whitaker RE: trial heats pitting RN against Muskie and Wallace. 1 pg. [Subject: Campaign] [Memo], 11/10/1971
From Strachan to Haldeman RE: notes from Rumsfeld's meeting with George Gallup, Jr. 2 pgs. [Subject: Campaign] [Memo], 9/20/1971
From Strachan to Higby RE: the structure of the Gallup organization. 1 pg. [Subject: Campaign] [Memo], 4/2/1971
citationUrl
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
43
2
5/16/1972
Campaign
Memo
From Strachan to Haldeman RE: a
discussion with John Davies on Gallup
polling. Duplicate attached. 4 pgs.
43
2
5/16/1972
Campaign
Other Document
Transcription of a telephone conversation
between Strachan and John Davies. 4 pgs.
43
2
5/9/1972
Campaign
Memo
From Strachan to Haldeman RE: a detailed
explanation of Gallup polling results. 2 pgs.
43
2
5/5/1972
Campaign
Memo
From Strachan to "J" RE: an attached
document. 1 pg.
43
2
4/27/1972
Campaign
Memo
From Strachan to Haldeman RE: Strachan's
recent polling discussion with Davies.
Handwritten note added by unknown. 2 pgs.
43
2
Campaign
Letter
From George Gallup announcing a series of
election articles on the campaign opinions of
Demcratic county chairmen. Poster
announcement attached. 3 pgs.
43
2
5/1/1972
Campaign
Memo
From Strachan to Haldeman RE: the subjects
of recent Gallup polls. Handwritten note
added by unknown. 1 pg.
43
2
Campaign
Other Document
Polling issues and information written on
White House memorandum paper. 2 pgs.
43
2
4/27/1972
Campaign
Memo
From Strachan to Haldeman RE: Strachan's
recent polling discussion with Davies.
Handwritten note added by unknown. 2 pgs.
Monday, February 13, 2012
Page 1 of 11
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
43
2
4/19/1972
Campaign
Memo
From Strachan to Haldeman RE: the political
issues and candidates to be focused on in
Gallup polls. Copy with Haldeman's notes
attached. 4 pgs.
43
2
4/19/1972
Campaign
Other Document
Handwritten notes relaying polling data from
Davies. 2 pgs.
43
2
4/12/1972
Campaign
Memo
From Strachan to Haldeman RE: Gallup
polling information from Davies. 1 pg.
43
2
4/7/1972
Campaign
Memo
From Strachan to Haldeman RE: recent trial
heat polling figures. 2 pgs.
43
2
1/31/1972
Campaign
Memo
From Strachan to Haldeman RE: Rumsfeld's
contacts with the Gallup organization. 1 pg.
43
2
3/17/1972
Campaign
Memo
From Strachan to Haldeman RE: polling
results on Democratic presidential hopefuls.
1 pg.
43
2
3/22/1972
Campaign
Memo
From Strachan to Haldeman RE: California
polling results. 1 pg.
43
2
3/21/1972
Campaign
Memo
From Higby to Strachan RE: questions on
Harris and Gallup polling. 1 pg.
43
2
3/21/1972
Campaign
Other Document
Handwritten notes relaying polling issues
presented by Davies and information
obtained from other campaign officials. 2
pgs.
43
2
1/31/1972
Campaign
Other Document
Talking paper for Rumsfeld generated by
Strachan RE: the development of a close
relationship with George Gallup, Jr. 1 pg.
43
2
2/4/1972
Campaign
Memo
From Strachan to Haldeman RE: Rumsfeld's
connection to Gallup. 1 pg.
Monday, February 13, 2012
Page 2 of 11
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
43
2
2/10/1972
Campaign
Memo
From Strachan to Haldeman RE: Gallup's
February poll and Rumsfeld's discussion
with Gallup. Duplicate attached. 2 pgs.
43
2
9/20/1971
Campaign
Memo
From Strachan to Haldeman RE: replacing
Chapin with Rumsfeld as the White House's
Gallup contact. 2 pgs.
43
2
9/17/1971
Campaign
Memo
From Haldeman to Rumsfeld RE: use of the
latter in communication with the Gallup
organization. 1 pg.
43
2
1/31/1972
Campaign
Other Document
Talking paper for Rumsfeld generated by
Strachan RE: the development of a close
relationship with George Gallup, Jr. 1 pg.
43
2
1/28/1972
Campaign
Memo
From Strachan to Haldeman RE: polling
information on RN and Muskie in the 1972
presidential race. Handwritten note added
by unknown. 1 pg.
43
2
Campaign
Other Document
Small sheet of paper reminding author to
contact Gallup on January 25. 1 pg.
43
2
1/14/1972
Campaign
Memo
From Strachan to Haldeman RE: obtaining
the latest presidential popularity figures from
Gallup. Handwritten notes added by
unknown. 1 pg.
43
2
Campaign
Other Document
Note reminding Strachan to contact John
Davies of the Gallup organization weekly. 1
pg.
43
2
12/6/1971
Campaign
Memo
From Strachan to Haldeman RE: trial heats
pitting RN against various potential
Democratic candidates for president. 1 pg.
Monday, February 13, 2012
Page 3 of 11
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
43
2
10/28/1971
Campaign
Memo
From Rumsfeld to Haldeman RE: political
information obtained from Gallup.
Handwritten notes added by multiple
unknown authors. 1 pg.
43
2
9/17/1971
Campaign
Memo
From Haldeman to Rumsfeld RE: use of the
latter in communication with the Gallup
organization. 1 pg.
43
2
8/30/1971
Campaign
Memo
From Strachan to Chapin RE: attached
information on future Gallup polling topics.
2 pgs.
43
2
10/19/1971
Campaign
Memo
From Strachan to Haldeman RE: obtaining
Gallup information from Rumsfeld. 1 pg.
43
2
10/12/1971
Campaign
Memo
From Higby to Strachan RE: Rumsfeld's new
position and his connection to the Gallup
organization. Handwritten note added by
unknown. 1 pg.
43
2
10/6/1971
Campaign
Memo
From Strachan to Dick Cheney RE: issues
Rumsfeld should raise in his next discussion
with Gallup. 1 pg.
43
2
10/22/1971
Campaign
Newsletter
A Gallup Poll release focusing on the
political ramifications of an African
American as part of a presidential ticket in
1972. 1 pg.
43
2
9/28/1971
Campaign
Memo
From Strachan to Cheney RE: polling
information on Americans voting for an
African American candidate for president. 2
pgs.
43
2
10/8/1971
Campaign
Memo
From Rumsfeld to Haldeman and Chapin
RE: an older Gallup release. 1 pg.
Monday, February 13, 2012
Page 4 of 11
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
43
2
4/3/1969
Domestic Policy
Newsletter
A Gallup Poll release analyzing political
prejudice toward African Americans. 1 pg.
43
2
10/4/1971
Campaign
Memo
From Strachan to Haldeman RE: information
on Gallup polling from Rumsfeld's office. 1
pg.
43
2
4/3/1969
Campaign
Newsletter
A Gallup Poll release analyzing political
prejudice toward African Americans. 1 pg.
43
2
9/29/1971
Campaign
Other Document
Handwritten notes related to polling
information on an African American
candidate for president. 1 pg.
43
2
9/27/1971
Campaign
Other Document
Handwritten information related to Gallup
polling information on Catholic voters. 1 pg.
43
2
Campaign
Other Document
Handwritten notes related to obtaining
polling dates from Harris and Gallup. 1 pg.
43
2
9/22/1971
Campaign
Memo
From Strachan to Cheney RE: obtaining
polling information from Gallup. 1 pg.
43
2
9/20/1971
Campaign
Memo
From Strachan to Haldeman RE: notes from
Rumsfeld's meeting with George Gallup, Jr.
Handwritten notes added by Haldeman and
Higby. 2 pgs.
43
2
9/17/1971
Campaign
Memo
From Haldeman to Rumsfeld RE: use of the
latter in communication with the Gallup
organization. 1 pg.
43
2
9/20/1971
Campaign
Memo
From Strachan to Haldeman RE: notes from
Rumsfeld's meeting with George Gallup, Jr.
Handwritten notes added by Haldeman and
Higby. 2 pgs.
Monday, February 13, 2012
Page 5 of 11
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
43
2
9/17/1971
Campaign
Memo
From Haldeman to Rumsfeld RE: use of the
latter in communication with the Gallup
organization. 1 pg.
43
2
9/17/1971
Campaign
Memo
From Haldeman to Rumsfeld RE: use of the
latter in communication with the Gallup
organization. 1 pg.
43
2
9/20/1971
Campaign
Memo
From Strachan to Haldeman RE: notes from
Rumsfeld's meeting with George Gallup, Jr.
2 pgs.
43
2
9/9/1971
Campaign
Memo
From Strachan to Higby RE: pushing
Rumsfeld to meet with Gallup. 1 pg.
43
2
9/1/1971
Campaign
Memo
From Colson to Rumsfeld RE: meeting to
discuss Gallup data. Duplicate attached.
Handwritten notes added by unknown. 2 pgs.
43
2
9/13/1971
Campaign
Memo
From Strachan to Chapin and Howard RE:
pushing Rumsfeld to work closer with
Gallup in light of disappointing polling
results for RN. 1 pg.
43
2
9/17/1971
Campaign
Memo
From Haldeman to Rumsfeld RE: use of the
latter in communication with the Gallup
organization. 1 pg.
43
2
9/25/1971
Campaign
Memo
From Strachan to LR RE: attached
information on Rumsfeld and Gallup. 1 pg.
43
2
9/22/1971
Campaign
Memo
From Rumsfeld to Haldeman RE: keeping in
contact with Gallup. 1 pg.
43
2
9/17/1971
Campaign
Memo
From Haldeman to Rumsfeld RE: use of the
latter in communication with the Gallup
organization. 1 pg.
Monday, February 13, 2012
Page 6 of 11
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
43
2
9/22/1971
Campaign
Memo
From Strachan to Chapin RE: attached
information. Handwritten note added by
unknown. 1 pg.
43
2
9/20/1971
Campaign
Memo
From Strachan to Haldeman RE: notes from
Rumsfeld's meeting with George Gallup, Jr.
Handwritten notes added by Haldeman and
Higby. 2 pgs.
43
2
9/17/1971
Campaign
Memo
From Haldeman to Rumsfeld RE: use of the
latter in communication with the Gallup
organization. 1 pg.
43
2
12/6/1971
Campaign
Memo
From Strachan to Haldeman RE: Chapin's
call to John Davies to retrieve Gallup polling
data. Handwritten notes added by Higby
and Strachan. 1 pg.
43
2
12/8/1971
Campaign
Other Document
Sheet of paper noting a change in recent
polling figures and reminding the author to
call Gallup. 1 pg.
43
2
6/4/1971
Campaign
Newsletter
A Gallup Poll release analyzing polling
results pitting Muskie, Kennedy, and
Humphrey against RN. 1 pg.
43
2
12/9/1971
Campaign
Newsletter
A Gallup Poll release discussing Senator
Edward Kennedy's polling numbers.
Duplicate attached. 2 pgs.
43
2
12/7/1971
Campaign
Other Document
Handwritten notes on polling information. 1
pg.
43
2
11/17/1971
Campaign
Memo
From Strachan to Haldeman RE:
reorganizing the White House's connections
with Gallup. Handwritten note added by
unknown. 1 pg.
Monday, February 13, 2012
Page 7 of 11
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
43
2
11/15/1971
Campaign
Memo
From Chapin to Strachan RE: maintaining
contact with John Davies. Handwritten
notes added by multiple unknown
individuals. 1 pg.
43
2
11/12/1971
Campaign
Memo
From Strachan to Haldeman RE: contacting
Davies for the last Gallup polling results. 1
pg.
43
2
11/14/1971
Campaign
Newsletter
A Gallup Poll release showing the results of
a poll pitting Muskie against Kennedy. 1 pg.
43
2
11/12/1971
Campaign
Other Document
Handwritten notes relating to Gallup
contacts. 1 pg.
43
2
6/9/1972
Campaign
Newsletter
A Gallup Poll release analyzing McGovern
and Wallace numbers. 1 pg.
43
2
6/2/1972
Campaign
Newsletter
A Gallup Poll release showing the latest
numbers on McGovern and Humphrey.
Duplicate not scanned. 1 pg.
43
2
5/28/1972
Campaign
Newsletter
A Gallup Poll release analyzing the popular
opinion of McGovern. Duplicate not
scanned. 1 pg.
43
2
5/26/1972
Campaign
Newsletter
A Gallup Poll release charting McGovern's
increasing poll numbers. Duplicate not
scanned. 1 pg.
43
2
5/21/1972
Campaign
Newsletter
A Gallup Poll release proclaiming
McGovern as strong as Humphrey in polls
pitting the candidates against RN. Duplicate
not scanned. 1 pg.
43
2
5/19/1972
Campaign
Newsletter
A Gallup Poll release declaring Humphrey
Demcratic frontrunner. Duplicate not
scanned. 1 pg.
Monday, February 13, 2012
Page 8 of 11
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
43
2
5/18/1972
Campaign
Newsletter
A Gallup Poll release analyzing Republican
voters' choice for RN's running mate.
Duplicate not scanned. 1 pg.
43
2
5/15/1972
Campaign
Newsletter
A Gallup Poll release examining the
opinions of Democratic county chairmen.
Duplicate not scanned. 1 pg.
43
2
5/14/1972
Campaign
Newsletter
A Gallup Poll release analyzing Democratic
county chiefs' opinions on Humphrey.
Duplicate not scanned. 1 pg.
43
2
5/8/1972
Campaign
Newsletter
A Gallup Poll release comparing Humphrey
to McGovern among Democratic "pros."
Duplicate not scanned. 1 pg.
43
2
5/7/1972
Campaign
Newsletter
A Gallup Poll release comparing Humphrey
and Muskie's polling numbers. Duplicate
not scanned. 1 pg.
43
2
5/4/1972
Campaign
Newspaper
A "Wall Street Journal" article titled
"Political Paradox: Americans See Kennedy
As President Someday But Hope It Isn't So."
2 pgs.
43
2
5/5/1972
Campaign
Newspaper
A "Wall Street Journal" article written by
Alan L. Otten titled "That Noncandidate:
Trying to Figure Out What Kenney Is Up To
Is All but Impossible." 2 pgs.
43
2
5/4/1972
Campaign
Newsletter
A Gallup Poll release charting McGovern's
rising poll numbers. Duplicate not scanned.
1 pg.
43
2
5/4/1972
Campaign
Newspaper
A "Wall Street Journal" article titled
"Political Paradox: Americans See Kennedy
As President Someday But Hope It Isn't So."
2 pgs.
Monday, February 13, 2012
Page 9 of 11
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
43
2
4/23/1972
Campaign
Newsletter
A Gallup Poll release analyzing the issue of
crime in the 1972 presidential race. 1 pg.
43
2
4/19/1972
Campaign
Memo
From Strachan to Haldeman RE: the political
issues and candidates to be focused on in
Gallup polls. 2 pgs.
43
2
4/16/1972
Campaign
Newsletter
A Gallup Poll release titled "Poll Analyzes
Strength of Three Leading Democratic
Possibilities." 1 pg.
43
2
Campaign
Newspaper
A Gallup Poll article titled "Nixon Widens
Lead Over HHH, Muskie" authored by
George Gallup. 1 pg.
43
2
Campaign
Other Document
Gallup and Harris trial heats from 1968 to
1972 compiled by the RNC. 5 pgs.
43
2
3/17/1972
Campaign
Memo
From Strachan to Haldeman RE: Gallup
information on Democratic presidential
hopefuls. Handwritten notes added by
unknown. Duplicate attached. 2 pgs.
43
2
3/15/1972
Campaign
Memo
From Strachan to Haldeman RE: attached
campaign information from Khachigian. 1
pg.
43
2
3/15/1972
Campaign
Memo
From Khachigian to Haldeman RE: analysis
of particular voter groups, such as Catholics
and college students. Handwritten notes
added by unknown. 2 pgs.
43
2
2/1/1972
Campaign
Memo
From Khachigian to Haldeman RE: Gallup
polling data on farmers and Catholic voters.
2 pgs.
43
2
1/17/1972
Campaign
Memo
From Strachan to Haldeman RE: the results
of a forthcoming presidential popularity poll.
1 pg.
Monday, February 13, 2012
Page 10 of 11
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
43
2
12/16/1971
Campaign
Memo
From John C. Whitaker to Earl Butz and
Haldeman RE: attached polling data on
farmers. 1 pg.
43
2
12/15/1971
Campaign
Memo
From Khachigian to Whitaker RE: polling
data on farmers. 2 pgs.
43
2
11/15/1971
Campaign
Memo
From Whitaker to Haldeman RE: attached
information. 1 pg.
43
2
11/10/1971
Campaign
Memo
From Khachigian to Whitaker RE: trial heats
pitting RN against Muskie and Wallace. 1 pg.
43
2
9/20/1971
Campaign
Memo
From Strachan to Haldeman RE: notes from
Rumsfeld's meeting with George Gallup, Jr.
2 pgs.
43
2
4/2/1971
Campaign
Memo
From Strachan to Higby RE: the structure of
the Gallup organization. 1 pg.
Monday, February 13, 2012
Page 11 of 11
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
May 16, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Gallup Surveys
Discussion with John Davies this morning disclosed the
following:
1) The Gallup release for Sunday, May 21 will show
that among the rank and file Democrats, McGovern has
"made even greater strides. In terms of rank and file
Democratic opinion, he is right up there with Humphrey
and Wallace";
2) Contrary to the information Davies gave me on
May 9, the Presidential popularity, trial heats and
image information was not included in the Gallup Image
Survey. Gallup only ran the Democratic candidates.
Gallup "decided for the sake of space and scheduling to
save the Nixon aspect of it for a future survey";
3) Gallup will probably not conduct a telephone survey
regarding public support of the President's Vietnam Mine/
Peace Offer speech. Davies said they (Gallup) were "sort
of opposed to what Harris and others have done in recent
days on this mining question because really nobody knows;
it's just not clear what is going to happen. Initial
impressions are initial impressions, although they have
turned out relatively favorable in terms of the President's
point of view";
4) Gallup will not release a Presidential popularity or
support of the President on the Vietnam situation before
the Russia trip. There is a slim possibility of trial
heats, but I will receive the information from Davies well
before the release date;
- 2 -
5) R. W. Apple, Tom Wicker, The New York Times, and
Parade, have received inquiries about the annual Gallup
Chappiquiddick survey. In addition, Counsellor Rumsfeld
and Bill Safire have been advised of the Apple/Wicker
attempts to get Gallup to cancel the survey.
ADMINISTRATIVELY CONFIDENTIAL
May 16, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Surveys
Discussion with John Davies this morning disclosed the
following:
1) The Gallup release for Sunday, May 21 will show
that among the rank and file Democrats, McGovern has
"made even greater strides. In terms of rank and file
Democratic opinion, he is right up there with Humphrey
and Wallace";
2) Contrary to the information Davies gave me on
May 9, the Presidential popularity, trial heats and
image information was not included in the Gallup Image
Survey. Gallup only ran the Democratic candidates.
Gallup "decided for the sake of space and scheduling to
save the Nixon aspect of it for a future survey";
3) Gallup will probably not conduct a telephone survey
regarding public support of the President's Vietnam Mine/
Peace Offer speech, Davies said they (Gallup) were "sort
of opposed to what Harris and others have done in recent
days on this mining question because really nobody knows;
it's just not clear what is going to happen. Initial
impressions are initial impressions, although they have
turned out relatively favorable in terms of the President's
point of view";
4) Gallup will not release a Presidential popularity or
support of the President on the Vietnam situation before
the Russia trip. There is a slim possibility of trial
heats, but I will receive the information from Davies well
before the release date;
- 2 -
5) R. W. Apple, Tom Wicker, The New York Times, and
Parade, have received inquiries about the annual Gallup
Chappiquiddick survey. In addition, Counsellor Rumsfeld
and Bill Safire have been advised of the Apple/Wicker
attempts to get Gallup to cancel the survey.
GS/jb
H-F/U - 5/18
PHONE CONVERSATION WITH JOHN DAVIES - MAY 16, 1972
G - Hi, John, how are you?
D - OK, and you?
G - All right.
D - Pretty busy time of the year, isn't it?
G - Yes. John, you mentioned last week to check with you on the
results of that image survey which included popularity and
trial heats - I think the polling dates were April 29-30.
D -- Right. We still don't have it, Gordon.
G - Oh -- ummm
D - You know what I found out - having gone back and checked that
questionnaire. We only did it on the Democratic candidates this
time. We were saving - apparently when the boys put the question-
naire together they decided for the sake of space and scheduling
to save the Nixon aspect of it for a future survey.
G - I see.
D - Which is terribly unfortunate from your point of view. And I'm
sorry that I gave you the impression that we had it on there, but
I was convinced that we did and did when we were putting it together,
but at the last minute it was taken off.
G - So, you didn't conduct either trial heats or popularity then on that
survey?
D - Trial heats we did, yes.
G - Any of those results?
D - I don't have a thing yet, Gordon.
- 2 -
G OK.
D - I know it sounds funny, but we are SO busy. George just got back
from Tokyo - he was gone 10 days -
G - I understand -
D - And I have been up to my ears.
G - I can imagine. Anything else of interest?
D - No. Except that it looks like the most recent Democratic candidate
list which is going to be for publication on Sunday shows McGovern
having made even greater strides. Now in terms of rank and file
Democratic opinion, he is right up there with Humphrey and Wallace.
The three of them that are pretty close together. It's going to
be interesting to see what this Wallace business does to the whole
situation. Certainly puts a damper on the race.
G - Sure, sure. On the - just among Democrats - the rank and file
personal interviews, right?
D - Right. You could sum up by saying that McGovern has continued
to increase.
G - And that will be Sunday's release?
D - Right.
G - No release is anticipated that might have some effect on the
President's trip to Russia? Either popularity or support or you
were talking last week about conducting a poll regarding his, you
know, decision regarding the mining and peace offering.
- 3 -
D - Right. We haven't decided anything yet, and when it does it will
either be a telephone survey, probably late this week, or questions
put on our survey for the 23rd which would catch the Nixon-Moscow
trip.
G - You'd ask the reaction to the Moscow trip? I see.
D - Not only that, but in the context of having, you know, mined the
Port and so on.
G - I see.
D - We're sort of opposed to what Paris and others have done in recent
days on this mining question because really nobody knows, you know,
it's just not clear what is going to happen. Initial impressions
are initial impressions, although they have turned out relatively
favorable in terms of the President's point of view. Who knows,
given one break, they could be overwhelmingly favorable and in our
opinion it just doesn't shake him down enough to do it.
G - Understand, understand. But you plan no releases then prior to the
President's trip to Moscow?
D - Uh -- there's a possibility that the trial heats will be reported
prior to.
G - OK. We'd be very interested in knowing that because things are --
D - Well, as soon as that happens, as soon as that is scheduled, which
will be at birth least 4 days before it appears anywhere, I'll let you
know.
G - Oh, great. I'd very much appreciate that.
D - And Gordon, I just don't have it. If I had it, I'd give it to you.
- 4 -
G - I understand. We're just getting a little edgy as things get closer.
D - I can understand.
G - And I'm just seeking information. OK?
D - Very good.
G - Anything else of interest?
D - Not that I can think of.
G - Very good.
D - Just stay out of shopping center crowds.
G - I will indeed.
D - You're too tall.
G - By the way, I saw the collection of all the .campaign stuff for '72.
All the bumper stickers and all the stuff last night. It was presented
for approval. I'll make sure a whole collection is put aside for you.
D - Oh, that is terrific. Thank you, Gordon. I would appreciate that.
G - OK.
D - Thanks man.
G - Good talking to you.
D - Rightc.
G - Bye.
ADMINISTRATIVELY CONFIDENTIAL
May 9, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Surveys
The March Gallup Opinion Index contains the detailed demo-
graphics on the President's popularity from the Mar. 3-5,
1972 poll. The chart comparing the three previous Gallup
surveys is included. The demographics for the Feb. 4-7
Gallup trial heats are also included.
The "satisfaction index" -- on housing, jobs, the future,
etc. -- is most interesting. One question is: "On the
whole, would you say you are satisfied or dissatis#ied
with the future facing you and your family?" The results
are 58% satisfied, 30% dissatisfied and 12% don't know.
Satisfaction in the housing, job, education and standard
of living indices was even higher.
The point about the "future" question is that it seems to
highlight the basic optimism that remains in the electorate.
The press has been emphasizing the high degree of alienation.
This emphasizes the importance of the President continuing
to be upbeat about that which is good in the country as
opposed to those who think the country is ruined.
Interesting demographics are: Catholics tend to be more
satisfied than Protestants; whites much more so than non-
whites; among all age groups there is broad uniformity,
with the young as satisfied as other groups.
On the other hand, people are widely dissatisfied with the
way the nation is being governed -- 37% satisfied to 54%
dissatisfied and 9% no opinion. The strange aspect is that
people 18-20 years old are more satisfied with the way the
nation is governed than all other age groups.
- 2 -
What this may mean is the degree to which people are "fed-up"
with government an issue on which the President has always
been ahead of others (and on which we can stay ahead if we
continue to hammer away at it). Thus, while people are confi-
dent about the future, they still don't like the way things are
governed. Obviously, this relates to the amount of government
intrusion in their lives -- taxes, the bureaucracy, busing,
etc. In the face of this there seems to be an attitude that
they are satisfied with the future, in spite of the way the
nation is governed.
This would suggest the President continue his battle against
big and inefficient government. It should be pointed out
that in the campaign all the Democrats who presently complain
about taxes and big government are the very people who have
endorsed during their political careers just such policies.
A concomitant tack should be taken that the nation has much
to be optimistic about - that we can regain the nation's
greatness by rejecting those who constantly preach self-hate
and those who claim that "we have lost our way."
Finally, of continued interest is that the President is still
doing quite well with farmers in trial heats with Democrats.
In each case he does better among farmers. than he does
nationally. Butz may be more than partially responsible for
this.
An analysis of the New York Times surveys by Ken Khachigian
of Buchanan's staff is also attached.
GS/jb
Atts.
Davies
THE WHITE HOUSE
WASHINGTON
TO: I
Date: 5/5/
FROM:
GORDON STRACHAN
you deep
this package
at your deskt
each men
give t to me
on Tam uppen
THE WHITE HOUSE
WASHINGTON
April 27, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Gallup Surveys
Mr. and Mrs. John Davies joined me for lunch in the White House
Mess today with John Scali and Harry Dent. The discussion
developed several matters of interest:
1) The Gallup trial heats testing the President against Humphrey
Kennedy and McGovern revealed the following "approximate"
figures:
Nixon
Humphrey
Wallace
N.O.
G-Apr 22-23
46
35
12
7
Nixon
Kennedy
Wallace
N.O.
46
35
14
5
Nixon
McGovern
Wallace
N.O.
47
31
12
10
No release date has been set;
2) In the Wall Street Journal on Monday, May 1, there will be a lead
article on Kennedy based on a survey conducted by "one of Gallup's
affiliates. 11 The article will indicate that in spite of the very high
awareness of Chappiquidick (95%) more people are forgiving Kennedy
as time goes by. Women more easily forgive Kennedy for his actions
than men.
amounts
to Apple t Wixher - cc to Eds Twis
Gallup has been under extreme pressure not to conduct its Chappiquidick
Anniversary poll this year. R. W. Apple and Tom Wicker have been
especially insistent in trying to get Gallup not to conduct the poll this
sls
year;
3) Gallup is currently conducting an "image" study of all the Democratic
candidates and President Nixon. Several of the questions will focus on
-2-
sincerity, truthfulness and experience. The results will be available
about one month from now;
4) Davies believes that the amnesty question is analogous to bussing in the
sense that very few (less than 15%) favor amnesty. Davies believes
that it could become an important vote-getting issue for the President,
especially in light of McGovern's position;
5) The President's basic approval level of around 50% puts him in a
strong position for re-election. There has not been the erosion
all other Presidents have suffered. The President's public relations
operation has convinced the people that his views correspond with theirs
thereby negating the importance of charisma;
6) Davies believes Gallup's unpublished research shows that the
First Lady is probably his strongest untapped resource. She is more
valuable than any Vice Presidential running mate. She has emerged
after the Africa and China trips;
7) McGovern's support is weaker than the 15 point position below the
President indicates because his policy stands are so out of touch
with the American people;
8) In discussions about the recent Gallup bombing questions, Scali
made several suggestions to Davies regarding follow-up questions
on the invasion, domino theory and secret missions. Davies seemed
receptive and I will prepare questions for your review to send to him.
9) Davies expressed some concern about the political season and the
increased pressure for information by Democrats and Republicans.
I assured him that I would continue to be his only contact at the White
House and that information would be kept very close. He seemed
pleased and invited me to Princeton to meet George Gallup, Jr. and
to examine their facilities. He asked me to say hello to Don
Rumsfeld because he was George Gallup's classmate at Princeton and an
old friend.
AMERICAN INSTITUTE OF PUBLIC OPINION
THE GALLUP POLL
53 BANK STREET
DR. GEORGE GALLUP
PRINCETON. NEW JERSEY
CHAIRMAN
GEORGE GALLUP, JR.
PRESIDENT
ADVANCE ALERT
Dear Editor:
Wtihin the next day or two you will receive the first of a series of articles
which report the results of a poll of the Democratic county chairmen of the nation
that we are now completing.
We believe this is one of the most important polls that will be conducted
between now and convention time since it reveals the thinking of the local leaders
of the Democratic Party.
Interestingly, the views of these leaders have prevailed in every national
political convention since 1952 -- when the Republican local leaders favored Taft
over Eisenhower.
The new convention rules now in force have lessened the power of the county
chairmen in the selection of convention delegates, yet these local leaders will
undoubtedly play an all important role again in the 1972 convention in Miami.
What appears to be in the offing is one of the roughest convention
fights of this century.
We plan a series of reports dealing with the views of county chairmen on
their candidate preferences; their views on how hard it will be to defeat President
Nixon; the best campaign arguments the Democrats have in the coming campaign. An-
other report in the series will show how the party "pros" feel about a national
primary to take the place of the state primaries.
We have been polling the County Chairmen in every national election since
1952 and we are happy to say that we enjoy the confidence of these people to such
an extent that we get a phenomenal 50% or better return from the approximately
3000 County Chairmen.
Sincerely,
IS THE BIGGEST
CONVENTION FIGHT
IN HISTORY BREWING?
Announcing a Special Gallup Survey of the Nation's
Democratic County Chairmen
The views of county chairmen will carry special weight in the choice of the
1972 Democratic presidential nominee. In every election year in the last twenty
years, excepting 1952, their opinion has prevailed.
Who are the top choices of the "party pros" for the 1972
nomination?
Will the party turn to Kennedy?
Regardless of which candidate the "party pros" prefer, who
do they think will actually get the nomination?
Will the convention accept Wallace?
How difficult do the party chairmen think it will be to de-
feat President Nixon?
The first report in this series is for
release Sunday, May 7
THE WHITE HOUSE
WASHINGTOM
ADMINISTRATIVELY CONFIDENTIAL
May 1, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Gallup Surveys
Discussion with John Davies today confirmed that Gallup did
not conduct Presidential popularity questions on either the
April 15-16 or April 24-25 surveys. Davies says that Presi-
dential popularity is not conducted when trial heat questions
are because the results would be "biased".
Preliminary results from the Gallup "candidates image" study
should be available late next week from Davies.
The Gallup release for Thursday, May 4th will describe the
Democratic contenders' standings among a nationwide sample
of Democrats. Davies would not give me the exact figures,
but he told me that "Humphrey is the clear leader, with
Kennedy up there". McGovern remains "very low" nationally.
Gallup may release the results of their poll among Democratic
County Chairmen next week. As was expected, Humphrey is
"way ahead".
che past Thank
THE WHITE HOUSE
WASHINGTON
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April 27, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Surveys
Mr. and Mrs. John Davies joined me for lunch in the White House
Mess today with John Scali and Harry Dent. The discussion
developed several matters of interest:
1) The Gallup trial heats testing the President against Humphrey
Kennedy and McGovern revealed the following "approximate"
figures:
Nixon
Humphrey
Wallace
N.O.
G-Apr 22-23
46
35
12
7
Nixon
Kennedy
Wallace
N.O.
46
35
14
5
Nixon
McGovern
Wallace
N.O.
47
31
12
10
No release date has been set;
2) In the Wall Street Journal on Monday, May 1, there will be a lead
article on Kennedy based on a survey conducted by "one of Gallup's
affiliates." The article will indicate that in spite of the very high
awareness of Chappiquidick (95%) more people are forgiving Kennedy
as time goes by. Women more easily forgive Kennedy for his actions
than men.
Gallup has been under extreme pressure not to conduct its Chappiquidick
Anniversary poll this year. R. W. Apple and Tom Wicker have been
especially insistent in trying to get Gallup not to conduct the poll this
year;
3) Gallup is currently conducting an "image" study of all the Democratic
candidates and President Nixon. Several of the questions will focus on
-2-
sincerity, truthfulness and experience. The results will be available
about one month from now;
4) Davies believes that the amnesty question is analogous to bussing in the
sense that very few (less than 15%) favor amnesty. Davies believes
that it could become an important vote-getting issue for the President,
especially in light of McGovern's position;
5) The President's basic approval level of around 50% puts him in a
strong position for re-election. There has not been the erosion
all other Presidents have suffered. The President's public relations
operation has convinced the people that his views correspond with theirs
thereby negating the importance of charisma;
6) Davies believes Gallup's unpublished research shows that the
First Lady is probably his strongest untapped resource. She is more
valuable than any Vice Presidential running mate. She has emerged
after the Africa and China trips;
7) McGovern's support is weaker than the 15 point polition below the
President indicates because his policy stands are so out of touch
with the American people;
8) In discussions about the recent Hallup bombing questions, Scali
made several suggestions to Davies regarding follow-up questions
on the invasion, dominoe theory and secret missions. Davies seemed
receptive and I will prepare questions for your review to send to him,
9) Davies expressed some concern about the political season and the
increased pressure for information by Democrats and Republicans.
I assured him that I would continue to be his only contact at the White
House and that information would be kept very close. He seemed
pleased and invited me to Princeton to meet George Gallup, Jr. and
to examine their facilities. He asked me to say hello to Don
Rumsfeld because he was George Gallup's classmate at Princeton and an
old friend.
It
is
ADMINISTRATIVELY CONFIDENTIAL
April 19, 1972
4/21
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Surveys
Discussion with John Davies of Gallup Surveys today
disclosed several matters of interest:
1. The Gallup Release for Sunday, April 23, 1972
will focus on the increased fear of crime by Americans.
One of the lead lines, if not the headline, will be that
"6 in 10 women are afraid to walk in their own neighbor-
hoods in the evening." This concern by 58% of the women
compares with 41% five years ago. The public blames
too lenient laws, drugs, and permissiveness by parents
and society. Crime is now a critical domestic problem
equal to the economic issue in John Davies' mind. He
believes it will hurt candidates with a soft position
on crime or drugs;
2. Gallup's April Survey will be in the field this
weekend, probably April 21-23. In addition to Presidential
popularity, trial heats, and the standing of the Democratic
contenders, Gallup will ask several questions on the Indo-
china situation. The questions will not be the same as
ones Gallup has asked before according to Davies. Rather,
there will be questions on reaction to a Senate vote to
cut off funds for the was provided the POWs are released.
The question on the bombing will be something like "Do you
favor or oppose the stepped up bombing of Indochina in
recent days?" There will be no questions on the N.V.N.
invasion. Davies would not indicate any release date to
me.
- 2 me
In light of this information you should consider two steps.
First, ORC could poll April 21-23 on pending matters and
offer a comparison with Gallup. The last ORC poll occurred
on March 18-19.
Proceed with development of questionnaire.
(Areas to be tested include drugs, ITT,
Vietnam and Ehrlichman's busing questions
which have not been received.)
Forget ORC poll for now.
Other.
.
The second step might be to ask Counsellor Rumsfeld to
call George Gallup, Jr. If Rumsfeld has called him in
the last two months, neither Colson nor I are privvy to
the conversation. You would probably have to ask Rumsfeld
questions. personally to talk to George Gallup about the Indochina
GS/jb
Rumabeled
THE WHITE HOUSE
WASHINGTON
H
ADMINISTRATIVELY CONFIDENTIAL
April 19, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Gallup Surveys
Discussion with John Davies of Gallup Surveys today
disclosed several matters of interest:
1. The Gallup Release for Sunday, April 23, 1972
will focus on the increased fear of crime by Americans.
One of the lead lines, if not the headline, will be that
"6 in 10 women are afraid to walk in their own neighbor-
hoods in the evening." This concern by 58% of the women
compares with 41% five years ago. The public blames
too lenient laws, drugs, and permissiveness by parents
and society. Crime is now a critical domestic problem
equal to the economic issue in John Davies' mind. He
believes it will hurt candidates with a soft position
on crime or drugs;
2. Gallup's April Survey will be in the field this
weekend, probably April 21-23. In addition to Presidential
popularity, trial heats, and the standing of the Democratic
contenders, Gallup will ask several questions on the Indo-
china situation. The questions will not be the same as
ones Gallup has asked before according to Davies. Rather,
there will be questions on reaction to a Senate vote to
cut off funds for the war provided the POWs are released.
The question on the bombing will be something like "Do you
favor or oppose the stepped up bombing of Indochina in
recent days?" There will be no questions on the N.V.N.
invasion. Davies would not indicate any release date to
me.
- 2 --
In light of this information you should consider two steps.
First, ORC could poll April 21-23 on pending matters and
offer a comparison with Gallup. The last ORC poll occurred
on March 18-19.
Proceed with development of questionnaire.
(Areas to be tested include drugs, ITT,
Vietnam, and Ehrlichman's busing questions
which have not been received.)
Gro'Neill
H
Forget ORC poll for now.
4/20
Other.
The second step might be to ask Counsellor Rumsfeld to
call George Gallup, Jr. If Rumsfeld has called him in
the last two months, neither Colson nor I are privvy to
the conversation. You would probably have to ask Rumsfeld
personally to talk to George Gallup about the Indochina
G RumoOP4/20
questions. you ask the -
Rums4/21
V have Colon Her
Colson 4/21
Davies
4/19
The Heats
- not until Fri on EMKT
Mc G
- Return rate slim.
- whe figures open
Report on Sun -growing
fear on lime
headline?
near
58%
6 in 10 women are
crime -
afraid te wall in
a critical
-as big
Dames Pul; 41% - 5 yrs age
their neighber in evening
issue as
Pablic regards
economic
hous too lement
now dote
to home
Rermessiveness Drugs by
- Hurt cand's
parents society
w/ooft position
Into field 21-244
- Pop, Tre Heats, standings of
Dem. cands
see
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reaction to Sen vote to
cut off hunds provided paus
B
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Davias
F/u
4/17
April 12, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Surveys
The March Gallup Opinion Index contains the detailed
demographics on the President's popularity from the
March 3-5, 1972 poll. The chart comparing the three
previous Gallup surveys is included. The demographics
for the Feb. 4-7 Gallup trial heats are also included.
Discussion with John Davies at Gallup disclosed that
the Sunday Gallup release will compare the Democrats'
strengths and weaknesses. The analysis of Humphrey will
show his support among blacks and in the Midwest while
Muskie is stronger among the old, the ethnics, and in
the East.
Gallup ran a special trial heat poll last weekend testing
the President against Kennedy and McGovern. Davies will
not be able to give me the results until next Tuesday,
April 18, 1972. The information may not be published.
GS/jb
F/U 4/17
Pat
ADMINISTRATIVELY CONFIDENTIAL
it
April 7, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Popularity and
Trial Heat Figures
Discussion with John Davies at Gallup on Friday, April 6, disclosed
that the final Presidential popularity figures are:
Approve
Disapprove
No Opinion
G - 3/24-27
53
36
11
The release date for these figures is uncertain. Davies says the
editorial board has not yet decided.
The "almost final" trial heat results which will not be released
Sunday, April 9 are:
Nixon
Muskie
Wallace
Undecided
G - 3/24-27
46
36
14
4
Nixon
Humphrey
Wallace
Undecaded
46
35
15
4
Against just Wallace the results are:
G - 3/24-27
Nixon
Wallace
Undecided
Other
70
23
4
3
On Sunday, April 9, Gallup will release the standing of the
Democratic dandidates among the Democratic voters. The
headline will be: "Humphrey Retains Front Runner Spot in
National Test of Democratic Hopefuls." The results are:
G - 3/24-27
G - 3/3-5
Humphrey
31 1
31 %
Muskie
22
23
Wallace
17
15
05
-2-
G - 3/24-27
G - 3/3-5
McGovern
5 %
6 %
Lindsay
5
7
Jackson
5
3
McCarthy
4
5
Chisholm
4
2
Mills
1
2
Hartke
0
1
Yorty
0
0
No Preference
6
5
GS:car
Howave
THE WHITE HOUSE
WASHINGTON
Date: Jan. 31
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
On September 20 you decided to
have Don Rumsfeld become the high
level contact with Gallup. He
reports rarely and then only to
you on his contact with Gallup.
Most recently he obtained the Nixon,
Muskie trial heats, called Colson,
but has not responded to our requests
through his staff to call Gallup
and get the other trial heat figures.
You may want to talk with Rumsfeld
to get the Gallup project back on
track.
Administratively Confidential
March 17, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Poll -
Democratic Contenders
Discussion with the Gallup Organization this morning indicated
that the Sunday, March 19 release on the Democratic Contenders
will show Humphrey as the leader for the Democratic nomination.
The question: "Which One of the men on this list would you like
to see nominated as the Democratic candidate for President in
1972:"
Humphrey
35%
Muskie
28
Lindsay
8
McGovern
7
McCarthy
6
Jackson
5
Chisholm
3
Hartke
1
Yorty
1
No Preference
6
The polling dates were March 3 - 5.
The headline will be "Humphrey Takes Lead as Top Choice."
When the question included Wallace the results were:
Humphrey
31%
Muskie
23
Wallace
15
Lindsay
7
McGovern
6
McCarthy
5
Jackson
3
Chisholm
a
Mills
2
Hartke
1
Yorty
0
No Preference
5
Administratively Confidential
March 22, 1972
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
California Polling
Information
You asked for the campaign's polling results for Los Angeles
and Orange Counties in January to compare with the DMI survey
conducted February 25 - March 9a
Nixon Muskie Wallace No Opinic
DMI - Feb. 25 - March 9
45%
36%
6%
12%
DMI - Jan. 6 - Jan.19
44
42
6
8
According to Teeter the February DMI survey did not cover Kennedy
or Humphrey. The March and April DMI surveys will include
Muskie, Humphrey, Kennedy and Wallace.
DMI hopes to renegetiate this political polling contract in
May with Tom Reed, the Republican National Committeeman in
California.
Pursuant to your request, I delivered the California polling
summary sheets to Bob Finch. I will give him the DMI vendors
report on Thursday, March 23 when the vendors' reports in your
office will be changed. Finch expressed concern about the
security of the DMI results of the campaign polls, but Bob Teeter
says this is an unwarranted fear. Teeter covered this concern
specifically with Vince Barabba, the President of DMI.
GS:1m
THE WHITE HOUSE
WASHINGTON
March 21. 1972
FU 3/27
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
GORDON STRACHAN
FU
FROM:
L. HIGBY
SUBJECT:
Harris/Gallop Polling
What is happening on the situation with Harris and Gallop?
When will they be in the field? What questions are they
polling etc. ?
3/21
John Davies
Trl Heats - B
avail - series into field
so 2 weeks,
2 Suns
not this but ff Scen.
Interviewino Wis wello
Fri, sat, Sun.
1
Q'son crime -pers
hear Teend over 5 yrs
has risen up to
2
Updating prop on Mans
3
Dem cand's
that mees U It HIL
ets
2667
Havis -
Howns Typed - called hr/P's
office cn sat.
K- Slans WH phones.
Cluesen - naxin EOB
morgan- - seteet few
brufed by E.
Er mery
H
File
Gallip
703/25
package FU
TALKING PAPER FOR DON RUMSFELD
RE: Gallup Polls
I understand that you have had a couple of meetings with
George Gallup, Jr. to strengthen our access to their poll
information.
This contact with Gallup should be expanded into a weekly
contact. They will be releasing political information --
such as the trial heats from their January 7-9 poll ---
that will be increasingly important to us.
Why don't you call me after each weekly discussion with
George Gallup Jr.
GS
1/31/72
drop.
THE WHITE HOUSE
WASHINGTON
Date: 2/4
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
You have a talking paper dealing with
Rumsfeld's relationship with Gal lup.
Why not have him try to get his poll
results from Gallup?
OK
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
February 10, 1972
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Gallup Presidential
Popularity
The Gallup poll has completed their February poll. They "will
probably release the Presidential popularity within the next
week." John Davies is out of town for 10 days, so Chapin
and I will be unable to get the results ahead of the release.
You have a talking paper for Counsellor Rumsfeld to get him
to call George Gallup, Jr. Last month he called Gallup and
advised Colson. You may want to call Rumsfeld to see if you
could get the results before departing for China next Thursday.
ADMINISTRATIVELY CONFIDENTIAL
February 10, 1972
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Presidential
Popularity
The Gallup poll has completed their February poll. They Wwill
probably release the Presidential popularity within the next
week." John Davies is out of town for 10 days, so Chapin
and I will be unable to get the results ahead of the release.
You have a talking paper for Counsellor Rumsfeld to get him
to call George Gallup, Jr. Last month he called Ballup and
advised Colson. You may want to Call Rumsfeld to see if you
could get the results before departing for China next Thursday.
GS:car
inistratively Confidential
September 20, 1971
ORANDOM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
George Gallup, Jr. -
Rumsfeld Meeting
Dwight Chapin has been acting as the "White House Contact"
with the Gallup Organization (John Davies). Chapin has
had very limited success either in obtaining the results
of polls in advance or in explaining our substantive
complaints about some of the releases. Chapin believes that
a more senior contact with the Gallup Organization might
be more fruitful. To that end, Colson and Chapin met with
Rumsfeld and strongly urged him to contact George Gallup, Jr.
After some considerable pressure, Rumsfeld had lunch on
September 16 with George Gallup, Jr. to explain some of the White
House concerns with Gallup polls. Rumsfeld used the following
specific examples in his discussion:
1) The unfairness of having the "73% favor withdrawal of
all U.S. tropps from Vietnam" without follow-up questions
about the consequences (loss of POWs, communist takeover,
etc.) ;
2) The six month lock on a 50% approval rating when Harris
and our private polls show a rise following the Red China
and new economic policy announcements;
3) The unfairness of the question "Which political party do
you think would be more likely to keep the United States
out of World War III (keep the country prosperous) -
the Republican Party or Democratic Party?". This question,
of course, favors the Democrats because of their higher regis-
tration. Rumsfeld suggested that the question be asked:
"Do you think Richard Nixon or Edmund Muskie would be
more likely
The possibility of using polling contacts similar to the
Harris-Family Issues In Depth Poll was raised with Counsellor
Rumsfeld as a follow-up to a meeting that Colson and Chapin
had with Rumsfeld. Rumsfeld would not suggest the possibility
of polling contracts to Gallup because "they are not the
type" and would not be receptive.
-2-
Recommendation:
Rumsfeld should now replace Chapin as the contact with
Gallup to acquire interesting results early.
Approve
Disapprove
Comment
If approve, a memorandum for your signature to Rumsfeld
is attached.
GS:1m
September 17, 1971
ADHINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
DON RUNSPELD
FROM:
H. R. HALDERAN
SUBJECT:
Gallup Organization
Your neeting yesterday with George Gallup, Jr. should
prove helpful.
As you know, Dwight Chapin has been talking with John
Davios at Callup, but his success in acquiring timely
information has been limited.
To assure continued contact with the top management of
Gallup Organization would you assume personal responsibility
for weekly calls to George Gallup concerning poll results?
The follow through details of weekly contact with George
Gallup, Jr. could be handled by Gordon Strachan and possibly
Dick Chency.
HRH:GS:1m:BK:dg:GS:dg
IC
if
TALKING PAPER FOR DON RUMSFELD
RE: Gallup Polls
49 1tsble it
I understand that you have had a couple of meetings with
has
George Gallup, Jr. to strengthen our access to their poll
Tal
information.
to
This contact with Gallup should be expanded into a weekly
contact. They will be releasing political information --
such as the trial heats from their January 7-9 poll --
that will be increasingly important to us.
Why don't you call me after each weekly. discussion with
George Gallup, Jr.
GS:
1/31/72
1m
yes
Admini stratively Confidential
January 28, 1972
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Trial Heats
On Monday, Gallup will release "Nixon and Muskie in Standoff Battle
for 1972. 14 The figures are:
Nixon Muskie Wallace No Opinion
G-Jan 7-9, 1972
43%
42%
12%
3%
Gallup also asked trial heat questions about the other contenders and
may have asked a four-way with McCarthy. I could not obtain this
information. Don Rumsfield might be able to get it from George Gallup, Jr.
but you would have to ask Rumsfield personally to do it.
GS: car
Do beef tally
peper b for Reumfel
full
JE
Davies
CALL GALLUP TUESDAY, Jan. 25th
Davies
H-FC
THE WHITE HOUSE
WASHINGTON
Administratively Confidential
January 14, 1972
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Gallup Results
I called John Davies to ask him when the next Presidential
popularity figures would be released. Davies said the
results will be released Wednesday, January 19. Davies
would not give me the results because they have not been
tabulated yet. Davies said I could have the popularity
figures on Monday, January 17.
As to the trial heat figures, they will be released "hope-
fully Sunday", January 16. Davies would not give me these
figures either, saying they were still being tabulated.
Counsellor Rumsfeld, through Dick Cheney, was asked on Wednesday,
January 12 to call George Gallup; Jr. Cheney does not know
whether Rumsfeld has called. Rumsfeld prefers to talk
directly with you after he calls Gallup.
Davies 1/17-930
"mood of country leans toward rixon "-Weo
Thur- update on pop.
130 -out te lunch
4p-outofophice 4a -outof office
G chapin 450 - Davies :
Then.
Pop 49 39
College Pop. 43
51
- sign
Tre heats early weo morning
Davies things H H H willle Demoppenent
FU MONDAY
GS
REMINDER:
CALL JOHN DAVIES AT GALLUP WEEKLY.
Davies Smyth
Administratively Confidential
12/9/19
December 6, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Trial Heats
Dwight Chapin called John Davies at the Gallup Organization
to obtain the trial heat results from the poll conducted
November 19-22. Davies called me with the results, which
are based on registered voters, not the entire population:
Nixon
Kennedy
Wallace
Undecided
44
41
10
5
These are final figures and will be published Thursday,
December 9.
Preliminary figures, which may change slightly before publica-
tion on Sunday, December 12, are:
Nixon
Muskie
Wallace
Undecided
44
41
10
5
Nixon
Humphrey
Wallace
Undecided
46
37
12
5
Nixon
McGovern
Wallace
Undecided
49
33
12
6
If you cover these figures with the President, you may want
to remind him that Mr. & Mrs. George Gallup, Jr. will be his
guests at the Medici State Dinner tomorrow night, December 7.
GS:dg
MEMORANDUM
FUHZ
THE WHITE HOUSE
WASHINGTON
MSV
HHT
9/11
October 28, 1971
MEMORANDUM FOR:
BOB HALDEMAN
FROM:
DON RUMSF El
D.
SUBJECT:
GALLUP
1. You have seen the Presidential approval poll and noted that
this is the first decisive increase in the President's approval
since the beginning of the year, although the intensity of
approval had increased in the previous report.
The Gallup Report to be published Thursday, October 29
will cover public feelings concerning prices. It willindicate
that the outlook has brightened somewhat. Gallup describes
it as a modest gain.
During the last six months on the approval of the President,
there has been no major shift until this latest report. The
18 to 30 year old population remained unchanged despite the
5-point increase of approval for the President. The groups
that improved were men, clerical, sales and Republican
reflecting the previous report's comment on the increase of
intensity of support for the President.
2.
Trial heats may be ready for next weekend according to Gallup.
3. The Gallup Poll on whether or not people would vote for a
Black President or Black Vice President, as carried in the paper.
left the impression it was a negative report. That would be an
incorrect interpretation. While it is true that a Black for President
or Vice President according to the Gallup Poll would still be a
liability, the percentage that would support a Black for President
Howard
or Vice President reached an all time high of 70%.
Which prover windie wrong -
will 30tin
Can we get service to tabs their on ?
11/20 on one
cheney
Fu - Tues & These
September 17, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
DON RUMSFELD
FROM:
H. R. HALDEMAN
SUBJECT:
Gallup Organization
Your meeting yesterday with George Gallup, Jr. should
prove helpful.
As you know, Dwight Chapin has been talking with John
Davies at Gallup, but his success in acquiring timely
information has been limited.
To assure continued contact with the top management of
Gallup Organization would you assume personal responsibility
for weekly calls to George Gallup concerning poll results?
The follow through details of weekly contact with George
Gallup, Jr. could be handled by Gordon Strachan and possibly
Dick Cheney.
HRH:GS:1m:BK:dg:GS:dg
Chapin
FU EVERY
ADMINISTRATIVELY CONFIDENTIAL
TUES 1
August 30, 1971
Thurs.
MEMORANDUM FOR:
DWIGHT CHAPIN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Poll
Gallup was kind enoughtto send us the attached calendar
of the interesting political questions that their future
polls will cover. Since you and I will probably get asked
about these results when we are not prepared with the
responses, maybe we should develop a system for getting
basis. the information from John Davies at Gallup on a more regular
I suggest that I call Nell Yates every Tuesday and Thursday
to check your telephone call schedule so that we can get
through calls to John Davies on a regular basis.
Do you have another suggestion?
GS:1m
FU EVERY TUESDAY - THRUSDAY
Coming Up ON Gallup Poll Calendar!
- Are rank-and-file labor union members "in revolt" over
the President's new economic program?
- Has Nixon registered gains in terms of his popularity with
voters?
RICHARD M. NIXON
- What is the reaction of Republican and Democratic voters
to Mayor Lindsay's party switch?
- Where is Lindsay now in the Democratic standings?
- Do voters give Lindsay a chance to win the Democratic
nomination?
JOHN V. LINDSAY
- Which Democrat would give Nixon the hardest fight if the
election were being held today?
- Is Wallace winning new adherents in the South?
- What are current attitudes on "busing" - both in the
South and North?
GEORGE C. WALLACE
Important Note to Editors
A full-seale national survey has just been completed and tabulations
are now underway. There will be no release for this Thursday, August
26. The next Gallup Report will be sent you for release Sunday, August 29.
cheney
Taes /Thers
FU
THE WHITE HOUSE
WASHINGTON
Administratively Confidential
October 19, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Rumsfeld--Gallup Information
You decided on September 20 that Counsellor Don Rumsfeld
should become the White House contact with the Gallup
organization. Several requests for information from
Gallup have been given to Dick Cheney in the Counsellor's
office. However, Rumsfeld only wants to talk with you and
will not inform Cheney, Higby, or myself about any call
to Gallup.
Colson may have asked Rumsfeld for some Gallup information
because the President asked Colson for the latest Gallup
information on Thursday or Friday of last week.
THE WHITE HOUSE
WASHINGTON
October 12, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORA NDUM FOR:
GORDON STRACHAN
FROM:
L. HIGBY L
Check Rumsfeld's office and see whether or not he wants to continue
to be the Gallup contact, since he is moving to his new job. This is
something we should make sure of, one way or the other.
G
Oney "I think he does
10/14
want to continue, but
I'll check dim pers;
Rumbers note to tall of It
note
H; Rums call
cheney
Fu 10/19
This + Theres.
0, 2971
IN FOR:
BLUX CILLY
FROM:
COMBON DERACTOR
SUBJECT:
are the Y-- DL M. -
LOLLY.
- Counsellor telm when Cullep ment, BOWL 1
should be raised:
2, Data and results Eron Loan Presidential
poil,
2) Date of mail popularaty
press release;
3) Plans for trial heat serios;
4) Date of release of "bluck Vice President response
5) Gallup's assessment of Maich voting groups have
shifted. OVDE: the past C months.
Attachments
GS:elr
NOTETO EDITORS: Please note that today's report is for release Friday, Oct. 22. This will take the place of the report usually scheduled for
Thursday. The next report will be sent you for release Sunday, Oct. 24.
The Gallup Poll
For Release: Friday, Oct. 22, 1971
Negro on Ticket Would Likely Hurt
Presidential Candidate's 1972 Chances
But Prejudice Toward Negroes in Politics at All-Time Low
By George Gallup
This is the other question asked
Copyright, 1971,
There's always much discus ion
Field Enterprises, Inc.
today a sizable majority of 70 per
make no difference in their views.
about the qualifications of president-
cent say they would vote for a Negro.
A total of 1473 adults, 18 and older,
ial candidates their education. age,
Younger Are More
were interviewed in person to obtain
race, religion and the like. If your
VOTE FOR A NEGRO FOR PRESIDENT ?
Favorably Inclined
the results of this survey, which was
party nominated a generally ell.
PRINCETON, N. J. Oct. 21 - Sen
Views on ting for a ticket with
conducted in more than 300 scientifical-
qualified man for President and be
Edmund Muskie's comment that he
would be hurt in 1972 if he chose a
a Negro as the Vice-presidential can-
ly selected localities across the nation
bappened to be of Negro, would you
Negro for a Vice-Presidential running
%
%
didate depend in considerable mea-
during the period Oct 8-11 This ques-
tote for bim?
mate is suj ported by the results of a
sure on one's age, level of formal ed-
tion was asked:
80
80
Here is the trend:
nationwide survey just completed.
ucation and the region in which he
Suppose the presidential candidate
No
One fourth of voters interviewed (24
lives.
of your choice next year picks a
Yes
No
Opin.
per cent) say they would be "less like-
Persons with college training are
Negro as his rice presidential run-
%
%
in
Iv" to vote for the presidential candi-
70
70
about evenly divided between those who
ning mate - would this make you
1958
38
53
9
date of their choice if he picked a
say they would be "more likely" to
more likely to rote for this ticket or
1963
47
45
8
Negro on the ticket. compared to 13
vote for a presidential candidate with
less likely?
TOOS
59
34
7
per cent who say they would 1x: "more
a Negro running mate than those who
Here are the national results and
1967
54
40
6
likely to do 50. More than half of
60
60
say they would be "less likely" to do so.
those by key groups:
1969
07
23
10
all persons interviewed say it would
1971
70
23
7
make no difference.
However. among persons with only
No
No
a grade school ackground, nearly three
More
Less
Diff. Opin.
Views on voting for a Negro for
II hile it appears on balance that a
50
50
times as many say they would be "less
%
%
%
%
President follow the same pattern as
Negro on the ticket could be a liability
likely" as say they would be "more
NATIONAL
13
24
57
6
in the case of the earlier question. with
to a residential candidate. prejudice to-
likely" to vote for such a ticket.
younger persons. the offece trained and
ward Negroes in politics has declined
to its lowest point yet recorded. This
40
40
Persons under 30 are the only group
College
13
17
66
those who live outside the South most
4
that would be more favorably inclined
High school
14
24
56
6
melined (i) hold a liberal apoint.
is seen in six national surveys taken
since 1958 in which voters were asked
toward their presidential favorite if he
Grade school 12
33
48
7
if they would vote for a Negro for
picked a Negro as a running mate.
30
60
Coming Sunday!
30
Under 30 yrs. 20
15
5
president if he were qualified for the
Majority In South
30-49 yrs. 14
23
58
5
job
LATEST
1958
'63
'65
'67
'69
'71
Not Opposed
go yrs. & older 9
30
54
7
Only 13 years ago, a Negro's pro-
A slate with a Negro as Vice Presi-
NIXON
spects for reaching the nation's high-
dent would have roughest stedding
South. whites
5
42
48
5
est office looked dim. At that
among whites in the South, where many
North. whites 13
20
62
5
time 38 per cent of all adults inter-
The percentage of Americans who say they
POPULARITY
more say they would be "less likely"
view said they would vote for a quali-
would vote for a Negro for President has climbed
to vote for it than take the opposite
Republicans 10
26
59
5
fied Negro for President. Since then
dramatically from 38 per cent in 1958 to 70 per
opinion. However, it is interesting to
Democrats 16
22
56
6
RATING
opposition has steadily eroded, and
cont in the latest survey.
note that nearly half say it would
Independents 13
25
56
6
cheney
Jues /Thers
FU
Administratively Confidential
September 28, 1971
MEMORANDUM FOR:
DICK CHENEY
FROM:
GORDON STRACHAN
Per our conversation, here is the trend for the Gallup
question on voting for a negro President.
Please advise me as soon as Counsellor Rumsfeld has talked
with Gallup.
GS:1m
released april 1969 Gallep
6
VOTE FOR A NEGRO?
for President
"
Question:
If he happened to be a Negro?"
MID-MARCH, 1969
1967
Yes
No
No Opinion
Yes
No
No Opinion
%
%
%
%
%
%
NATIONAL
67
23
10
54
40
6
SEX
Men
66
25
9
Women
68
22
10
RACE
White
65
25
10
Non-white
X
X
X
EDUCATION
VOTE FOR A NEGRO?
College
79
14
7
11-year Trend
High School
71
21
8
Yes
No
No Opinion
Grade School
49
36
15
OCCUPATION
%
%
%
Prof. & Bus.
76
16
8
1958
38
53
9
White Collar
74
21
5
1963
47
45
8
Farmers
56
32
12
1965
59
34
7
Manual
70
22
8
1967
54
40
6
AGE
1969
67
23
10
21 29 years
77
14
9
30 49 years
72
20
8
50 & over
58
31
11
RELIGION
Protestant
61
29
10
Catholic
78
11
11
Jewish
X
X
X
POLITICS
Republican
62
27
11
Democrat
72
19
9
Independent
64
26
10
REGION
East
74
14
12
Midwest
71
20
9
South
52
39
9
West
74
20
6
INCOME
$10,000 & over
75
19
6
$ 7,000 & over
73
20
7
$ 5,000 $6,999
67
23
10
$ 3,000 $4,999
66
23
11
Under $3,000
52
34
14
COMMUNITY SIZE
1,000,000 & over
73
15
12
500,000 & over
76
13
11
50,000 499,999
76
18
6
2,500 49,999
59
32
9
Under 2,500, Rural
55
34
11
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
October 8, 1971
MEMORANDUM FOR:
BOB HALDEMAN
DWIGHT CHAPIN
FROM:
DON RUMSFELD
Attached is a copy of the April 3, 1969 release on the subject we
discussed. The new one should be out in the next two weeks.
For Release:
The Gallup Poll
Thursday
April 3, 1969
Can a Negro be President?
Prejudice Toward Negroes in
Politics Shows Steady Decline
By George Gallup
Copyright, 1969, American Institute of
Vote for a Negro
Public Opinion. All rights reserved.
Reproduction in whole or part strictly
for President?
prohibited except with written consent
of the copyright holders.
%
%
70
70
PRINCETON, N. J.. April = - Evi-
dence that the Negro is gaining
acceptance in American society is re-
vealed by the latest nationwide survey
which shows a new high in the pro-
60
60
portion of people who sav they would
vote for a Negro for President.
Just eleven years ago is. 1958. when
the first measurement *on the subject
was taken, a Negro's prospects for ever
reaching the nation's highest office look-
50
50
ed particularly dim. At that time 38
per cent of all adults interviewed said
they would vote for a qualined Negro
for President. Since then opposition
has steadily broken down. and today a
solid majority of 67 per cent say they
would vote for a Negro.
40
40
The latest percentate represents a
13-point rise from the previous measure-
ment in June. 1967. The change in this
two-year period has been registered
primarily among those croups that have
30
30
traditionally been most opposed to a
Negro (as well as a Jew and a Catho-
lic) becoming President. These groups
'58
'63
'65
'67
69
are people with little formal education,
older persons and white Southerners.
More Negroes
The proportion of Americans who today say they
would vote for a Negro for President has increased
Being Elected
Although the public opinion climate
from 38 per cent in 1938, when the first measurement
is changing. Negroes clearly have a
was taken, to 67 per cent.
long way to go in actually attaining high
political office. Nevertheless. persons of
this race have made definite headwav
in recent years. For example. two
large U.S. cities -- Cleveland and Gary,
Ind. - now have Negro mayors. In
addition, there are now 9 Negro Rep-
resentatives and one U.S. Senator in
Congress.
Vote for a Jew?
The latest survey was conducted in
No
over 300 localities across the nation
Yes
No
Opin.
selected by probability sampling meth-
%
%
%
ods. A total of 1514 adults were inter-
1937
46
46
8
viewed in person by trained field work-
Prejudice Toward
1958
62
28
10
Jews Declining
ers.
1961
68
23
9
A further question in the survey also
This was the question asked:
1963
77
17
6
shows that prejudice toward Jews in
1965
80
15
5
There's always much discussion
politics is declining. Tighty-six persons
1967
82
13
about the qualifications of president-
in 100 today say they would vote for
1909
86
8
6
ial candidates - there education. age.
a qualified Jew for President, compared
race. religion and the like. If your
to 46 in 100 a 1937 survey. Two years
Vote for a Catholic?
party nominated J generally well. -
ago the figure was 82 in every 100.
No
qualified man for President and he
An increase in willingness to vote
Yes
No
Opin.
happened to be a Negen. would you
for a Catholic has also been recorded.
%
%
%
vote for him?
In 1917. 64 per cent said they would
1937
64
28
8
Here is the trend:
vote for a Catholic for President. In
1940
62
32
7
No
a 1958 survey the percentage had in.
1958
68
25
7
Yes
No
Opin.
creased to 68 per cent. Following the
1959
(x)
20
II
62
in
%
election of John F. Kennedy, a Roman
1960
71
20
9
1958
38
9
Catholic, the percentage jurnped to 82
53
1901
82
13
,
1941
47
45
8
per cert.
1963
84
13
3
:945
50
34
7
The following tables show the read
195
87
10
3
1967
14
40
6
on withoutes to vote for a Catholic
1997
R.,
9
2
1969
67
23
10
and Jen
1969
88
8
4
THE WHITE HOUSE
WASHINGTON
Date Oct. 4, 1971
NOTE TO: H. R. HALDEMAN
FROM:
GORDON STRACHAN
Don Rumsfeld's office (Dick Cheney)
reports that the "black Vice Presi-
dent" question will be asked by
Gallup. The wording will be
"similar" to that used for the
"Negro for President" question.
Bill Safire and Dwight Chapin
believe that it is tactically wise
to keep pushing this issue,
especially since the 1969 results
indicated 67% would vote for a
qualified Negro for President.
For Release:
The Gallup Poll
Thursday. April 3, 1969
Can (1 Negro be President?
Prejudice Toward Negroes in
Politics Shows Steady Decline
By George Gallup
Copyright, 1969, American Institute of
Vote for a Negro
Public Opinion. All rights reserved.
Reproduction in whole or part strictly
for President?
prohibited, except with written consent
of the copyright holders.
%
%
70
70
PRINCETON, N. J., April 2 - Evi-
dence that the Negro is gaining
acceptance in American society is re-
vealed by the latest nationwide survey
which shows a new high in the pro-
60
60
portion of people who say they would
vote for a Negro for President.
Just eleven years ago in 1958. when
the first measurement on the subject
was taken, a Negro's prospects for ever
reaching the nation's highest office look-
50
50
ed particularly dim. At that time 38
per cent of all adults interviewed said
they would vote for a qualified Negro
for President. Since then opposition
has steadily broken down. and today a
solid majority of 67 per cent say they
would vote for a Negro.
40
40
The latest percentage represents a
13-point rise from the previous measure-
ment in June, 1967. The change in this
two-year period has been registered
primarily among those groups that have
30
30
traditionally been most opposed to a
Negro (as well as a Jew and a Catho-
lic) becoming President. These groups
'58
'63
'65
'67
69
are people with little formal education,
older persons and white Southerners.
More Negroes
The proportion of Americans who today say they
Being Elected
would vote for a Negro for President has increased
Although the public opinion climate
from 38 per cent in 1958, when the first measurement
is changing, Negroes clearly have a
was taken, to 67 per cent.
long way to go in actually attaining high
political office. Nevertheless, persons of
this race have made definite headway
in recent years. For example, two
large U.S. cities - Cleveland and Gary,
Ind. - now have Negro mayors. In
addition, there are now 9 Negro Rep-
resentatives and one U.S. Senator in
Congress.
Vote for a Jew:
The latest survey was conducted in
No
over 300 localities across the nation
Yes
No
Opin.
selected by probability sampling meth-
%
of
%
ods. A total of 1514 adults were inter-
Prejudice Toward
1937
46
16
8
viewed in person by trained field work-
1958
62
28
10
ers.
Jews Declining
1961
68
23
9
A further question in the survey also
This was the question asked:
1963
77
:7
6
shows that prejudice toward Jews in
1965
80
:5
5
There's always much discussion
politics is declining. Eighty-six persons
1967
82
23
5
about the qualifications of president-
in 100 today say they would vote for
1969
86
8
6
ial candidates --- their education, age,
a qualified Jew for President. compared
race, religion and the like. If your
to 46 in 100 a 1937 survey. Two years
Vote for a Catholic?
party nominated a generally well- -
ago the figure was 82 in every 100.
No
qualified man for President and he
An increase in willingness to vote
Yes
No
Opin.
happened to be a Negro, would you
for a Catholic has also been recorded.
To
%
To
vote for him?
In 1937, 64 per cent said they would
1937
64
18
8
Here is the trend:
vote for a Catholic for President. In
1940
62
31
7
No
a 1958 survey the percentage had in-
1958
68
25
7
Yes
No
Opin.
creased to 68 per cent. Following the
1959
60
20
II
%
%
%
election of John F. Kennedy, a Roman
1960
71
20
9
1958
38
53
9
Catholic, the percentage jumped to 82
1961
82
:3
5
1963
47
45
8
per cent.
1963
84
:3
3
1965
59
34
7
The following tables show the trend
1965
87
10
3
1907
54
40
6
on willingness to vote for 1 Catholic
TODAY
Si)
a
12
1969
67
23
10
and Jew:
1969
88
8
4
78
9/29
would you vote for a
negroe for P?
apr. 1969 yes 67 23 10
no. no
G.
Oreney
FU9/28
9/27
Gallup-
published portien of
Horper ED
poll on catholics
in Time
-need - entirety.
G
Dech Oneney re
getting info
TZ
Havis 4 Galleyp Polling Dates
Howard - cwc cel Hanis now
Oneney - out of town
Stone T Mul confirmed on 10/8
FU alza
September 22, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
MR. CHENEY
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Organization
Pursuant to our telephone conversation this morning about
establishing a system to assure weekly contact by
Counsellor Rumsfeld with the Gallup Organization, I
have attached the schedule of political poll results
as well as tomorrow's release on the economy.
You will notice that tomorrow's release mentions the
polling dates August 27-30. This indicates a new
survey has been completed and the results are now
available. Counsellor Rumsfeld could presumably
obtain the results now that will be released over
the next few weeks. The results may be those
mentioned in the schedule that is also attached.
Attachments: Gallup Release, September 23, 1971.
Gallup Schedule.
GS:elr
THE WHITE HOUSE
AS
WASHINGTON
Administratively Confidential
September 20, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT
George Gallup, Jr. -
Rumsfeld Meeting
Dwight Chapin has been acting as the "White House Contact"
with the Gallup Organization (John Davies). Chapin has
had very limited success either in obtaining the results
of polls in advance or in explaining our substantive
complaints about some of the releases. Chapin believes that
a more senior contact with the Gallup Organization might
be more fruitful. To that end, Colson and Chapin met with
Rumsfeld and strongly urged him to contact George Gallup, Jr.
After some considerable pressure, Rumsfeld had lunch on
September 16 with George Gallup, Jr. to explain some of the White
House concerns with Gallup polls. Rumsfeld used the following
specific examples in his discussion:
1) The unfairness of having the "73% favor withdrawal of
all U.S. troops from Vietnam" without follow-up questions
about the consequences (loss of POWs, communist takeover,
etc. ) :
2) The six month lock on a 50% approval rating when Harris
and our private polls show a rise following the Red China
and new economic policy announcements;
3) The unfairness of the question "Which political party do
you think would be more likely to keep the United States
out of World War III (keep the country prosperous) --
the Republican Party or Democratic Party?". This question,
of course, favors the Democrats because of their higher regis-
tration. Rumsfeld suggested that the question be asked:
"Do you think Richard Nixon or Edmund Muskie would be
more likely
a
The possibility of using polling contracts similar to the
Harris-Family Issues In Depth Poll was raised with Counsellor
Rumsfeld as a follow-up to a meeting that Colson and Chapin
had with Rumsfeld. Rumsfeld would not suggest the possibility
of polling contracts to Gallup because "they are not the
type" and would not be receptive.
-2-
Recommendation:
Rumsfeld should now replace Chapin as the contact with
Gallup to acquire interesting results early.
Approve
H
Ltagit Disapprove
Comment with it closelyt Dee of it wals.
If approve. a memorandum for your signature to Rumsfeld
is attached.
Their is agood job on Gordonic part.
L.
September 17, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
DON RUMSFELD
FROM:
H. R. HALDEMAN
SUBJECT:
Gallup Organization
Your meeting yesterday with George Gallup, Jr. should
prove helpful.
As you know, Dwight Chapin has been talking with John
Davies at Gallup, but his success in acquiring timely
information has been limited.
To assure continued contact with the top management of
Gallup Organization would you assume personal responsibility
for weekly calls to George Gallup concerning poll results?
The follow through details of weekly contact with George
Gallup, Jr. could be handled by Gordon Strachan and possibly
Dick Cheney.
THE WHITE HOUSE
AS
WASHINGTON
Administratively Confidential
September 20, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
George Gallup, Jr. -
Rumsfeld Meeting
Dwight Chapin has been acting as the "White House Contact"
with the Gallup Organization (John Davies). Chapin has
had very limited success either in obtaining the results
of polls in advance or in explaining our substantive
complaints about some of the releases. Chapin believes that
a more senior contact with the Gallup Organization might
be more fruitful. To that end, Colson and Chapin met with
Rumsfeld and strongly urged him to contact George Gallup, Jr.
After some considerable pressure, Rumsfeld had lunch on
September 16 with George Gallup, Jr. to explain some of the White
House concerns with Gallup polls. Rumsfeld used the following
specific examples in his discussion:
1) The unfairness of having the "73% favor withdrawal of
all U.S. troops from Vietnam" without follow-up questions
about the consequences (loss of POWs, communist takeover,
etc.);
2) The six month lock on a 50% approval rating when Harris
and our private polls show a rise following the Red China
and new economic policy announcements;
3) The unfairness of the question "Which political party do
you think would be more likely to keep the United States
out of World War III (keep the country prosperous) --
the Republican Party or Democratic Party?". This question,
of course, favors the Democrats because of their higher regis-
tration. Rumsfeld suggested that the question be asked:
"Do you think Richard Nixon or Edmund Muskie would be
more likely
The possibility of using polling contacts similar to the
Harris-Family Issues In Depth Poll was raised with Counsellor
Rumsfeld as a follow-up to a meeting that Colson and Chapin
had with Rumsfeld. Rumsfeld would not suggest the possibility
of polling contracts to Gallup because "they are not the
type" and would not be receptive.
-2-
Recommendation:
Rumsfeld should now replace Chapin as the contact with
Gallup to acquire interesting results early.
Approve
H
L truits Disapprove
Comment with it closelyt Dec fit words.
If approve, a memorandum for your signature to Rumsfeld
is attached.
Their is a good job on Godon'c part.
L.
September 17, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
DON RUMSFELD
FROM:
H. R. HALDEMAN
SUBJECT:
Gallup Organization
Your meeting yesterday with George Gallup, Jr. should
prove helpful.
As you know, Dwight Chapin has been talking with John
Davies at Gallup, but his success in acquiring timely
information has been limited.
To assure continued contact with the top management of
Gallup Organization would you assume personal responsibility
for weekly calls to George Gallup concerning poll results?
The follow through details of weekly contact with George
Gallup, Jr. could be handled by Gordon Strachan and possibly
Dick Chency.
C:66:1m:BK:dg:08:cg
,
mon Fully
FU
Administratively Confidential
well
September 20, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
George Gallup, Jr. -
Rumsfeld Meeting
Dwight Chapin has been acting as the "White House Contact"
with the Gallup Organization (John Davies). Chapin has
had very limited success either in obtaining the results
of polls in advance or in explaining our substantive
complaints about some of the releases. Chapin believes that
a more senior contact with the Gallup Organization might
be more fruitful. To that end, Colson and Chapin met with
Rumsfeld and strongly urged him to contact George Gallup, Jr.
After some considerable pressure, Rumsfeld had lunch on
September 16 with George Gallup, Jr. to explain some of the White
House concerns with Gallup polls. Rumsfeld used the following
specific examples in his discussion:
1) The unfairness of having the "73% favor withdrawal of
all U.S. tropps from Vietnam" without follow-up questions
about the consequences (loss of POWs, communist takeover,
etc.);
2) The six month lock on a 50% approval rating when Harris
and our private polls show a rise following the Red China
and new economic policy announcements;
3) The unfairness of the question "Which political party do
you think would be more likely to keep the United States
out of World War III (keep the country propperous) --
the Republican Party or Democratic Party?". This question,
of course, favors the Democrats because of their higher regis-
tration. Rumsfeld suggested that the question be asked:
"Do you think Richard Nixon or Edmund Muskie would be
more likely
The possibility of using polling contacts similar to the
Harris-Family Issues In Depth Poll was raised with Counsellor
Rumsfeld as a follow-up to a meeting that Colson and Chapin
had with Rumsfeld. Rumsfeld would not suggest the possibility
of polling contracts to Gallup because "they are not the
type" and would not be receptive.
-2-
Recommendation:
Rumsfeld should now replace Chapin as the contact with
Gallup to acquire interesting results early.
Approve
Disapprove
Comment
If approve, a memorandum for your signature to Rumsfeld
is attached.
GS:1m
cheney/Howord/ 9/14
THE WHITE HOUSE
WASHINGTON Date: 9/9/9/17
TO: FROM: Happy
GORDON STRACHAN
Both Colson (Howard)
and Devight are
pushing Rumsfeld
I check with both
twice a week.
MS
September 1, 1971
MEMORANDUM FOR:
DON RUMSFELD
FROM:
CHARLES W. COLSON
How are you making out with Gallup and Company. Things
seem to have improved somewhat in the last couple of shots
they've had. I'd like very much to compare notes with you at
your convenience.
Don't let the drgs
Strachan - Fy,
9/17 FU
at7
September 1, 1971
MEMORANDUM FOR:
DON RUMSFELD
FROM:
CHARLES W. COLSON
How are you making out with Gallup and Company. Things
seem to have improved somewhat in the last couple of shots
they've had. I'd like very much to compare notes with you at
your convenience.
D.C
9/11 Rums - lunch Geo Galley
on 9/16
This was an additional shat
based on our conversation
yesterday.
Dick - -
G
DC 9/1 + he will also
push Reemmy.
FU
Administratively Confidential
q-20
September 13, 1971
MEMORANDUM FOR:
DWIGHT CHAPIN
DICK HOWARD
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Poll
In light of the Gallup Poll which will appear in the papers
tomorrow indicating that the President's popularity has
remained at 50% in spite of the China trip announcement and
the new economic policies, I imagine the interest in
increasing our involvement with Gallup highten.
Would you please keep pushing Rumsfeld toward some action
on this matter. If he simply will not do it or cannot get
results, obviously we will have to develop another approach.
GS:1m
September 17, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
DON RUMSFELD
FROM:
H. R. HALDEMAN
SUBJECT:
Gallup Organization
Your meeting yesterday with George Gallup, Jr. should
prove helpful.
As you know, Dwight Chapin has been talking with John
Davies at Gallup, but his success in acquiring timely
information has been limited.
To assure continued contact with the top management of
Gallup Organization would you assume personal responsibility
for weekly calls to George Gallup concerning poll results?
The follow through details of weekly contact with George
Gallup, Jr. could be handled by Gordon Strachan and possibly
Dick Cheney.
HRH:GS:1m:BK:dg:GS:dg
THE WHITE HOUSE
WASHINGTON
Date:
9/25
TO: LR
FROM:
GORDON STRACHAN
Pat with the
Gallup/Rums Peld
FU package.
MEMORANDUM
TO
Gardon
THE WHITE HOUSE
WASHINGTON
September 22, 1971
MEMORANDUM FOR:
BOB HALDEMAN
FROM:
DON RUMSFEL
A.
SUBJECT:
Gallup
Yes, I will take that responsibility; however, I would
like to put it off a week and a half. I am going to be
speaking most of next week out of the City, and will
get together with Dwight on October 5 to work out the
details. Pending that, he should keep on his contacts.
Suptomber 17, 1971
AS INDUSTANT BY C
IDMORPATION FOR:
FROM:
it. C.
SUNDER:
Callen Organization
Your scating yesterday with George Gallup, Jr. should
prove helpitl.
is you know, Dright Chesin has been talking with John
Davies se Calley, out air success in coquiring tircly
information has been limited.
To assure continued contact with the ton management of
Callap Organization would you assise ? personal responsibility
ior weekly calls to George Gallen concerning poll results?
Pho follow through Cotails of workly contact with Coorce
callus, Jr. colla be handled Ly order Derechas an. punsibly
City Chency.
HRH:GS:1m:BK:dg:GS:dg
THE WHITE HOUSE
WASHINGTON Date: 9/22
TO: Duright Chapin
FROM:
GORDON STRACHAN
FYI
Jung
THE WHITE HOUSE
AS
WASHINGTON
Administratively Confidential
September 20, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
George Gallup, Jr. -
Rumsfeld Meeting
Dwight Chapin has been acting as the "White House Contact"
with the Gallup Organization (John Davies). Chapin has
had very limited success either in obtaining the results
of polls in advance or in explaining our substantive
complaints about some of the releases. Chapin believes that
a more senior contact with the Gallup Organization might
be more fruitful. To that end, Colson and Chapin met with
Rumsfeld and strongly urged him to contact George Gallup, Jr.
After some considerable pressure, Rumsfeld had lunch on
September 16 with George Gallup, Jr. to explain some of the Whit
House concerns with Gallup polls. Rumsfeld used the following
specific examples in his discussion:
1) The unfairness of having the "73% favor withdrawal of
all U.S. troops from Vietnam" without follow-up questions
about the consequences (loss of POWs, communist takeover,
etc. ) ;
2) The six month lock on a 50% approval rating when Harris
and our private polls show a rise following the Red China
and new economic policy announcements;
3) The unfairness of the question "Which political party do
you think would be more likely to keep the United States
out of World War III (keep the country prosperous) --
the Republican Party or Democratic Party?". This question,
of course, favors the Democrats because of their higher regis-
tration. Rumsfeld suggested that the question be asked:
"Do you think Richard Nixon or Edmund Muskie would be
more likely
The possibility of using polling contracts similar to the
Harris-Family Issues In Depth Poll was raised with Counsellor
Rumsfeld as a follow-up to a meeting that Colson and Chapin
had with Rumsfeld. Rumsfeld would not suggest the possibility
of polling contracts to Gallup because "they are not the
type" and would not be receptive.
-2-
Recommendation:
Rumsfeld should now replace Chapin as the contact with
Gallup to acquire interesting results early.
Approve
H
L trusts Disapprove
Comment with it closelyt Dee fit words.
If approve, a memorandum for your signature to Rumsfeld
is attached.
Their is agoal job on Gordonic part.
L.
September 17, 1971
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
DON RUMSFELD
FROM:
H. R. HALDEMAN
SUBJECT:
Gallup Organization
Your meeting yesterday with George Gallup, Jr. should
prove helpful.
As you know, Dwight Chapin has been talking with John
Davies at Gallup, but his success in acquiring timely
information has been limited.
To assure continued contact with the top management of
Gallup Organization would you assume personal responsibility
for weekly calls to George Gallup concerning poll results?
The follow through details of weekly contact with George
Gallup, Jr. could be handled by Gordon Strachan and possibly
Dick Cheney.
Davies/Smyth
THE WHITE HOUSE
WASHINGTON
Administratively Confidential
December 6, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Gallup Trial Heats
Sept 3-16
Dwight Chapin called John Davies at the Gallup Organization
to obtain the trial heat results from the poll conducted
November 19-22. Davies called me with the results, which
are based on registered voters, not the entire population:
Score 1
Nixon
Kennedy
Wallace
Undecided
.
44 42
41 40
10 9
5 9
for Strachan.
L.
These are final figures and will be published Thursday,
December 9.
Preliminary figures, which may change slightly before publica-
tion on Sunday, December 12, are:
8-11
Oct Nixon
Muskie
Wallace
Undecided
43 44 Y/ 44
35 354137
13 10
9512 5
Nixon
Humphrey
Wallace
Undecided
4642
37 38
12 " 11
5 9
Nixon
McGovern
Wallace
Undecided
49
33
12
6
If you cover these figures with the President, you may want
to remind him that Mr. & Mrs. George Gallup, Jr. will be his
guests at the Medici State Dinner tomorrow night, December 7.
Pop- 19-22: probable Seen- mon; doesnt
12/8
Note change in May 7-10 figures.
Call Gallup.
The ( allup Poll
For Release: Friday, Ju.
4,
197
Muskie, Kennedy and Humphrey
In Close Race with Nixon for 1972
By George Gallup
Copyright. 1971. American Institute of
Public Opinion. All rights reserved.
(2) The candidates being tested must
Reproduction in whole or part strictly
be known to at least 80 per cent of
prohibited. except with written consent
of the copyright holders.
all persons in the sample. Candidates
known to fewer than this percentage
are unduly penalized by lack of aware-
To get some idea of the national
Nixon - Muskie Wallace
ness.
political situation ai this early stage,
Feb. '70
Latest
suppose the presidential election
Nivon
were being held TODAY. If Rich-
47%
39%
Per Cent Who Have Heard
PRINCETON, N. J.. June ; Scn.
Only 3 Men
Muslie
PASS Test
and Nixon were the Republican can.
35
11.
Something About
Ld: and Must It of Maine. Sen. Hubert
Wallace
13
12
Only three 121(1) of those currently
didate and (name of Democrat be-
(Based 011 all persons
H phrey of Minnesota and Sen. 11
Undecided
ing tested) were the Democratic can-
5
8
In survey)
ward Kennedy of Massachusetts each
being discussed as possible presidential
didate and George Wallace Till again
Edward Kinds
run an extremely close race with Presi-
candidates in 1972 pass this awareness
Nixon - Kennedy Wallace
dent Nixon in the latest nationwide
test: Kennedy, known to 94 per cent;
as a third party candidate, which
Habert Humphrey
of
Feb. '70
Latest
Hun phrey. 94 per cent; and Muskie,
would you like io see win?
denand Muslae
55
Gallup survey
Nixon
19%
42%
Lugene McCarthy
78
85 per cent.
Mushie bolds a short edge at this
Democrats Have
Kennedy
35
41
John Lindsav
77
Falling just below this awareness
Wallace
II
TO
time 11 per CODE to Nixon's 39 per
Closed 'Gap'
J. William Fulbright
7-
level are Lugene McCartiv (known to
Undecided
(CTT. but the percentages are too close
All three Democrats tested in the
5
7
Mike Mansfield
(")
to be statistically conclusive. Nixon
78 per cent of persons): Mayor John
latest trial heats have registered con-
George McGovern
68
Lindsay of New York, 77 per cent;
Nixon - Humphrey Wallace
wins 4? per cent compared to 41 per
siderable gains over the last 15 months.
Villiam Proxmire
48
Sen. William Fulbright, 72 per cent;
Feb. '70
Latest
cent for Kennedy. and bolds a 42 to
A February. 1970. trial heat showed
Harold Hughes
c
Sen Mike Mansfield. 69 per cent; and
Nixon
50%
42%
39 per cent edge over Humphrey.
Nixon with a 12-point Lead over Mus-
Wilbar Mills
16
Sen. George McGovern, 68 per cent.
Humplirey
33
39
The findings reported today are based
kic, a 1.1-point lead over Kennedy and
Birch Bank
35
Wallace
13
I2
on and have 3 procedure introduced
In a recent New York Times article,
an 17-point lead over Humplitey.
Home Jackson
29
Undecided
4
7
by Gallup Poll in 1939 to measure the
Senator Kennedy stated that he will not
As reported earlier, Kennedy out-
be a candidate for President in 1972.
The following question was asked in
Kennedy Fares Better
relative strength of potential candidates
distances Muskie in terms of the nomi-
Some political observers, however, CX-
a recent national survey to determine
In California Poll
J: a given point in time.
nation choices of Democratic voters.
candidate awareness levels among the
Senator Kennedy rens stronger
peet him to throw his hat into the
However, Muskie matches Kennedy's
general public:
The California Poll than he does
Two Requirements
presidential ring.
current trial heat vote (41 per cent)
the nationwide Gallop Poll On
Must Be Observed
To produce the findings reported to.
because he has wider appeal than Ken-
will you please look over this list
14. 7% Calif Pall (Lickl Resear
Expensive gamed in such surveys
day, a total of 1502 persons, 18 and
nedy with Independent voters and Re-
(respondent was banded card with
AVOT rer decides shows that to pro-
older. were interviewed in person by
publicans.
the names of 13 men " in have been
Corporation of California) shout
due a realistic appraisal of candidate
trained Gallup interviewers working in
Support for Gov. George Wallace
discussed atf possible presidential can-
Kennedy with a " to is per cent
over NINON, with cent Wall.
strength two requirements must be ob-
more than ;00 scientifically selected
didates) and tell me bich of these
of Alabama - third party candidate
and 8 per cent undecided Niven
served:
localities across the nation. Interview-
in 1968 and a possible third party can-
men. il any. you have heard some-
Muskie are virtually tied. with 14
(1) The vote in these trial heat:
ing was conducted May 7 through 10.
didate again in 1972 shows virtually
thing about?
cent for Nivon and is per cent
must be limited to persons who are
This question was asked of the 1088
no sign of having changed over this
The following table shows the aware-
Muskie, while Nixon currently
egistered to vote - approximately 75
persons who are currently registered to
15-month period, as the following table
ness levels. ranked from the highest
a is to " per cent lead over R.
For cent of all adults.
vote:
indicates:
percentage to the lowest:
phrey in California
The Gallup Poll
For Release: Thursday, Dec. 9, 1971
Only 3 Percentage Points Behind
Kennedy Moves Into Close Race with Nixon
By George Gallup
Copyright, 1971,
Field Enterprises, Inc.
1972 nomination, holding a five-point
Until mid-summer Kennedy and
PRINCITON N. J., Dec. 8 - Sen.
lead over runner-up Sen. Edmund
Muskie were running neck-and-neck in
Edward Kennedy has moved into a close
Wallace Vote
Muskie of Maine. Democrats in the lat-
the nomination choices of Democrats,
race with President Nixon and now
Holding Level
Here are the results in terms of age
est survey were asked to choose from
with the exception of a survey con-
trails him by only three percentage
a list of seven, the man they would
ducted last Spring when Kennedy brief-
points. In the latest trial heat. Nixon
Gov. George Wallace of Alabama, a
of the survey respondent:
like to see as their party's standard
ly spurted into an eight-point lead over
wins the support of 44 per cent of
possible third party candidate next
Ken-
Wal-
Un-
registered voters, compared to 41 per
year, wins TO per cent of the vote na-
bearer next year.
Muskie.
cent for Kennedy and TO per cent for
tionally in the latest trial heat, main-
Nixon nedy lace dec.
Wallace.
taining about the same level of support
%
%
%
%
that he has received in all previous
Under 30 yrs. 33
55
7.
5
Coming Sunday!
The gap between Nixon and Ken-
races against Nixon and Kennedy.
30-49 yrs.
45
40
II
4
nedy, a possible 1972 Democratic nom-
50 & older
48
36
II
5
inee. is the smallest recorded since the
The trial heat reported today is based
on personal interviews with registered
Here are the results by the four
- Latest Trial Heat Races! -
Spring of 1969.
voters in a total sample of 1503 adults,
major regions of the nation:
In a trial heat conducted in May.
18 and older, who were interviewed
Ken-
Wal-
Un-
How Do These Men Fare Against Nixon?
1971, Nixon held a point lead over
in more than 300 scientifically selected
Nixon
nedy
lace
dec.
Kennedy, winning 49 per cent of the
localities across the nation during the
%
%
%
E°
vote of registered voters, to 35 per cent
period Nov. 19-22. This question was
East
42
44
7
7
for Kennedy, II per cent for Wallace
asked:
Midwest
47
43
7
3
and 5 per cent undecided.
To get some idea of the national
South
46
30
20
4
political situation at this early stage.
West
40
49
6
5
Kennedy Strong
suppose the presidential election
Following are the results of trial
With Young Voters
were being held TODAY. If Rich-
heats with Nixon, Kennedy and Wal-
Kennedy owes his strong showing
ard Nixon were the Republican can-
lace since January, 1971:
largely to voters under 30. who give
didate and Edward Kennedy were
him 55 per cent of their vote to 33
the Democratic candidate and George
Nixon vs. Kennedy VS. Wallace
per cent for the President. By con-
Wallace ran again as a third party
Ken- Wal- Un:
trast, Nixon holds a 12-point lead over
candidate, which would you like 10
Nixon
nedy
lace
dec.
Kennedy among persons 50 and older.
see win?
%
%
%
%
Not since the Gallup Poll began
Nov. 19-22 44
41
10
these trial heat measurements in 1935
Here are the latest results for the
5
May 7-10
49
35
II
5
has such a difference been found on the
nation:
March 12-14 46
38
II
basis of the age of survey respondents.
Nixon
5
44%
38
6
Senator Muskie
Senator Humphrey
Senator McGovern
Kennedy
Jan. 9-10 47
9
41
President Nixon and Senator Ken-
Wallace
IO
nedy are now evenly matched in the
Kennedy Is Top Choice
Be sure to read the GALLUP POLL. this Sunday. in the
Undecided
East and Midwest but Kennedy leads
5
For 1972 Nomination
(NAME OF PAPER)
in the West while Nixon leads in the
Senator Kennedy is currently the top
South.
100%
choice of Democratic voters for the
The Gallup Poll
For Release: Thursday, Dec. 9, 1971
Only 3 Percentage Points Behind
Kennedy Moves Into Close Race with Nixon
By George Gallup
Copyright, 1971,
Field Enterprises, Inc.
1972 nomination, holding a five-point
Until mid-summer Kennedy and
PRINCETON, N. J., Dec. 8 - Sen.
lead over runner-up Sen. Edmund
Muskie were running neck-and-nak in
Edward Kennedy has invoved into a close
Wallace Vote
Muskie of Maine. Democrats in the lat-
the nomination choices of Democrats,
race with President Nixon and now
Holding Level
Here are the results in terms of age
est survey were asked to choose from
with the exception of a survey con-
trails him by only three percentage
a list of seven, the man they would
ducted last Spring when Kennedy brief-
points. In the latest trial heat, Nixon
Gov. George Wallace of Alabama, a
of the survey respondent:
like to see as their party's standard
ly spurted into an eight-point lead over
wins the support of 44 per cent of
possible third party candidate next
Ken-
Wal-
Un-
registered voters, compared to 41 per
year, wins TO per cent of the vote na-
bearer next year.
Muskie.
Nixon
nedy
lace
dec.
cent for Kennedy and 10 per cent for
tionally in the latest trial heat, main-
Wallace.
taining about the same level of support
%
%
%
%
that he has received in all previous
Under 30 yrs. 33
55
7
5
Coming Sunday!
The gap between Nixon and Ken-
races against Nixon and Kennedy.
30-49 yrs.
45
40
II
4
nedy a possible 1972 Democratic nom-
50
&
older
48
36
II
5
inee. is the smallest recorded since the
The trial heat reported today is based
Here are the results by the four
- Latest Trial Heat Races! -
on personal interviews with registered
Spring of 1069.
voters in a total sample of 1503 adults,
major regions of the nation:
In a trial heat conducted in May,
18 and older, who were interviewed
Ken-
Wal-
Un-
How Do These Men Fare Against Nixon?
1976, Nivon held .4 point lead over
in more than 300 scientifically selected
Nixon
only
has
dec.
Kennedy, winning 42 per cent of the
localities across the nation during the
%
%
%
of
vote of recistered voters, to 35 per cent
period Nov. 19-22. This question was
East
42
44
7
7
for Kennedy, 11 per cent for Wallace
asked:
Midwest
47
43
7
3
and 3 1st cent underided
To get some idea of the national
South
46
30
20
4
political situation at this early stage.
West
40
49
6
5
Kennedy Strong
With Young Voters
suppose the presidential election
Following are the results of trial
were being held TODAY. If Rich-
heats with Nixon, Kennedy and Wal.
Kennedy owes his strong showing
and Nixon were the Republican can-
lace since January, 1971:
largely to voters under 30, who give
didate and Edward Kennedy were
him 55 per cent of their vote to 33
the Democratic candidate and George
Nixon VN. Kennedy VR. Wallace
per cent for the President. By con-
Wallace ran again as a third party
Ken-
Wal-
Un-
trast, Nixon holds a repoint lead over
candidate, which would you like to
Nixon
nody
lace'
doc.
Kennedy among persons 50 and older.
see win?
%
%
%
%
Not since the Gallup Poll began
Here are the latest results for the
Nov. 19-22
44
41
10
5
these trial heat measurements in 1935
nation:
May 7-10
49
35
II
5
has such a difference been found on the
March
Nixon
12-14
46
38
II
,
basis of the age of survey respondents.
Kennedy
Jan.
9-10
47
6
Senator Muskle
38
Senator Humphrey
Senator McGovern
9
President Nixon and Senator Ken-
4T
Wallace
10
nedy are now evenly matched in the
Kennedy Is Top Choice
Be sure to read the GALLUP POLL. this Sunday, in the
Undecided
Fast and Midwest but Kennedy leads
,
For 1972 Nomination
(NAME OF PAPER)
in the West while Nixon leads in the
Senator Kennedy is currently the top
South.
100%
choice of Democratic voters for the
FU
John Davies or Bol Smyth
12/7 P2/3
too the nor.
P. pop?
poll
- no & no trial,
next pop on Tues,
10,11 + 12
results christmas just before
BA - reported in (Odays
no final figures
- not avail Centil
early next week
both
- Oct 29- noe & /
2 different
FU.
cropin &
THE WHITE HOUSE
WASHINGTON
November 17, 1971
MEMORANDUM FOR H.R. HALDEMAN
FROM :
GORDON STRACHAN
SUBJECT :
Gallup Contact
On Friday, November 12 at about 10:00 a. m. we received the
Gallup trial heat information ready for release Sunday, November
14. Copies were delivered to you and Larry immediately.
At approximately 2:00 p.m. Friday, Larry called me to ask to
get the popularity results from Gallup. At 2:05 p.m. I called
Dick Cheney in Don Rumsfeld's office to advise him that we
needed the Gallup popularity figures. He said he would ask the
Counsellor to call after they made the 3:00 p.m. guideline dead-
lines. Cheney specifically agreed to have Counsellor Rumsfeld
get the popularity figures.
I also called Dwight Chapin on Friday (exact time unknown to
either) to mention that we had the trial heat results and therefore
would need the popularity figures. Dwight informed me that he
was trying to get the day to day responsibility of calling John
Davies to me. Rumsfeld agreed with this approach. You disagreed
(memo attached). - 25 relayed this fact to Con Monday
no as you can we by his note he was told twice.
The question is whether I asked Dwight Chapin to obtain the Gallup
popularity figures. I asked Dick Cheney to have Rumsfeld get the
popularity figures; I talked to Dwight about the same subject (he
recalls discussion of the recent trial results) so I asked Dwight
also to get the Gallup popularity figures. I did not mention the
Gallup poll by specific date, however.
Once Dwight reached John Davies at Gallup (late Monday, Nov. 15)
he did not cover the popularity question but did have agreement with
Davies that I was to be the contact. I called John Davies before
5:00 p. m on Monday and he had left for the day. Two calls to him
yesterday went unanswered, so I have yet to talk with John Davies.
Backup memoranda and notes are attached.
Dcne invite Davies
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
November 15, 1971
9:00 a.m.
MEMORANDUM FOR:
MR. GORDON STRACHAN
FROM:
DWIGHT L. CHAPIN
SUBJECT:
Gallup
Once in touch with John Davies, we will have you set as the daily contact
for information,
Larry insinuated the other day that I was to carry on as the contact, but that
next to impossible, especially with the next few months' travel schedule in mind.
Don't want to hanass
lrst working arrange-
helpful for plaing
DC in ul Gon luner
make A posible
DC Davies
THE WHITE HOUSE
WASHINGTON
November 12, 1971
MEMORANDUM FOR H.R. HALDEMAN
FROM :
GORDON STRACHAN
SUBJECT :
Gallup Popularity Figures
Dwight Chapin cannot reach his contact,
John Davies, at Gallup. He is out until
late tonight.
Don Rumsfeld was asked to obtain the infor-
mation, but Dick Channey reports that
Rumsfeld has been too busy getting guidelines
out today. Rumsfeld will not be asked to
obtain figures in the future.
Chapin suggests that I have the responsibility
to get such information from Davies. Unfor-
tunately, Davies has not returned Chapin's
calls for the last two days.
Chapin continue as Davies
contact.
Strachan becomes Gallup
contact.
Other
(hapin/chenes
The Gallup Poll
For Release: Sunday, Nov. 14, 1971
'Showdown' Test Between the Two Men
Kennedy Falls 11 Points Behind Muskie
As Nomination Choice of Democrats
By George Gallup
Muskie Holds Wide Lead Over
Copyright, 1971,
Field Enterprises, Inc.
Kennedy in 'Showdown' Test
PRINCITON N. J., Nov. 13 - Sen.
Views of Democrats Registered to Vote:
Edward Kennedy now trails Sen. Ld.
mund Muskie by "I points as the choice
of Democratic voters for the 1972
noteination, after having led Muskie
by 3 points in the same kind of two-
Suppose the choice for President
way "showdown" test in March.
in the Democratic convention in
1972 Harrous down to Edmund
Muskie is currently the choice of
Muskie and Edward Kennedy. Which
52 per cent of Democrats uslin are
ONE would you prefer to have the
registered to vote. compared to 39 per
Democratic convention select?
cent for Kennedy and " per cent unde-
cided. In March. Kennedy led. 46 to
Views of Democrats
43 per cent. with JI per cent underided.
Registered to Vote
Latest
March
Muskie
GALLUP
50%
43%
POLL*
EXCLUSIVE
Kennedy
39
46
Senator Muskie
Senator Kennedy
Undecided
11
11
50%
39%
-
Holds Same
100%
100%
Lead Over HHH
Undecided: 11%
- narrows down to Muskie and
Muskie also holds a 50 39 per cent
Humpbrey?
lead over Sen. Hubert Humphrey in
Latest
March
the latest two-way test In the March
Muskie
50%
46%
survey. the margin was 16 per cent for
Humphrey
39
39
Muskie and 39 per cent for Humphrey.
Lindsay Wins
he not long ago switched from the
Undecided
11
15
Humphrey's support. unlike Ken-
Vote of in 4
Republican to the Democratic party.
-
nealy's has remained the same since
Mayor Lindsay of New York, who
A total of 1562 adults, 18 and older,
100%
100%
March Humphrey's vote, 39 per cent,
many think will soon throw his hat
were interviewed in person in the latest
- narrows down to Muskie and
now equals Kennedy's in match-ups
against Muskie.
into the presidential ring, wins 25 per
survey, which was conducted in more
Lindsay?
cent of the vote of registered Demo-
than 300 scientifically selected localities
Latest
The change since March in the "show-
crats, to 58 per cent for Muskie, with
across the nation during the period
Muskie
58%
down" choices of Democrats who are
another 17 per cent undecided.
October 29-Nov. I. Following are the
Lindsay
25
registered to vote closely parallels the
questions asked and the results based
Undecided
17
change found among all persons be-
Lindsay's support might be consider-
on the Democrats in the sample who
tween the two survey.
ed impressive in view of the fact that
are registered to vote:
100%
1)
11/12
2
- Cheney 205
St. Ain - 12/7
Mrs.Gergerge Gallup, Sr?
Galleep - no results yet
will tryte get pop fees
reg's out at 3p
Rums wants to be
there also
The Gallup Poll
For Release: Friday, June 9, 1972
Now Leads Among Democrats, Independents Combined
McGovern's Dramatic Gains Due to Independents;
Wallace Seen Winning Strong Sympathy Vote
By George Gullup
Copyright, 1972,
Wallace, however, is ahead of both
Field Enterprises, Inc.
men, winning the support of 31 per
dependents than among Democrats.
cent of Democrats and Independents
Even during the early period of the
combined.
March 2.1-27
31
5
17
primaries. McGovern ran virtually even
A total of 661 Democrats and 489
III. Primary: March 21
A
with Humphrey among this group. Fol-
Independents. out of a total sample of
Fla. Primary March 14
PET' CTION NJ June 8 In the
lowing the Massachusetts and Pennsyl-
1540 adults 18 and older, were inter-
- N. 11 Primary: March 7
show
period of 10st the nouths, McGovern
vania primaries, however, McGovern
viewed in person in the latest survey
March 3-6
6
Hun
has J tise 111 popularity
recorded a surge of popularity with
3T
15
which was conducted May 24 to May
trial
been
etable to the remarkable performs.
Independents - from 18 per cent to
29. This question as asked:
Choices of Independents
4: of Republic endell Willkie in
26 per cent.
For 1972 Nomination
of
case nom newl that
Here is of list of people " has have
This sharp upturn for McGovern
been mentioned .1 possible prest-
(from list)
we Phomas Deney as the
among Independents occurred roughly
dential candulates for the morratic
101, Repablican V ters for
Survey Dates
one month after a similar jump among
invistion the eve of the on.
party in 1972 ONI would
florry
IIIIII McGovern Wallace
Democrats from 5 per cent to 17
you like to 'ee immated as the
per cent following the Wisconsin pri-
:
Democratic candadate for President
%
%
Wallace Leads Among
1: at the trend in McGov.
in 1972?
May 26-29
11
25
36
Independent Voters
mary.
ettes support reveals the following:
3. Better educated. Ligher-income
The following b'es show the trend
Oregon Pumary May 23
M.
on fal. In earls spring
inten. McGovern bolds an advantage
in support for Hun phrey. McGovern
April 28-
M.C. 150 the support of only five
over Humphrey and Wallace in that.
and Wallace among Independents and
May
18
26
22
em of Pt as nation wide, as
among both Depocrats and Indepen-
Democrats. Both survey dates and pri-
A
H
"ter and by national survey in
dent, he appeals far more to college-ed-
Mass.. Pa. Primaries: April 25
mary are given
w's Documents were asked to give
meated and higher income persons.
April 21-24
18
IS
26
earls
M
Our %P done rom a list n° n leading
These groups vote in greater proportions
Choice of Democrats
over
pasi fentral possibilities. In the latest
III the primaries and work harder to
For 1972 Nomination
W.s. Primary: April 4
among
natural survey. conducted in ate May,
get supporters to the polls. Among
(from list)
March 24-27
16
15
21
est
proor to the ( a formia primary, he
Democrats and Independents with a
Surrey Dates
III Primary March 21
done
in a word three w tie with his lead
college background. for example, Mc-
IIIIH M.Gorern Wallace
Ha. Primary. March 14
IIV. evals He WITH the vote of 25 per
Govern is preferred over Humphrey by
%
%
%
N. 11 Primary: March 7
att Democrats "13 16 per cent for
a 3-10-1 margin.
$
Wath
Hum lirev and cent for Wallace.
May 26.29
26
25
26
March 3-6
II
II
23
McGovern Leads HHH
P previous survey showed Hum-
By Seven Points
Ore. Primary May 23
Trial Heats Show McGovern's
play WHO 1 wide lead wirning the
Md. Pram. n: May 16
ben the choices of Democrats and
Strength with Independents
in early May to 26 per
per cent o! Democrats na-
houside to 30 per ent for N Govern
Independents in the latest survey are
April 28-
McGovern's greater appeal than
est survey. and now 1**
with and McCoscon
combined. McGovern emerges ahead of
May
35
20
18
etal AP in Vallace
Humphrey with Indej endents is seen
Hamphrey for the first time. He leads
Mars. Pa Provaries: April 25
not only in his suport as any this
>
Govern
Humplite by the margin of seven per-
April 21-21
group for the not markin but " test
30
constetutive be stronge among
17
19
centage points, 26 per cent to 14) per
rates against Presio ent Name and Gov
dir,ty throughes as In
cent
Primary
you ,
V. allaws
The Gallup Poll
For Release: Friday, June 2, 1972
Cuts HHII Lead from 18 to 6 Points
McGovern Closing Gap on Humphrey in
Nationwide Poll of Democratic Voters
By George Gallup
Copyright, 1972,
Field Enterprises, Inc.
Cuts Humphrey's Lead
McGovern's Gains Most
From 18 Points to 6
Showdown Test (Based on
Pronounced in South
has consistently been far stronger Hum-
Choices of Democrats, Nationwide)
Analysis of the survey findings by
phrey, however, consinues to bold a
(In Showdown Test Among
April 28-
region shows that McGovern's gains
fairly wide margin over his rival in
Democrats)
May 26-29
May 1
over the last month have come about
this region
PHT ION J June A
%
%
largely in the South, where Humphrey
Outside the South the rate is er.
na" wh serve of Delevera IC voters.
Humphrey
49
54
tremely close. with Hun placey holding
McGovern
Monday have Set George
43
36
Coming Sunday!
shght edge.
Undecided
8
10
distering dramate gains on
Sen 9 bert Hump! res in the race for
the nommation
100%
100%
McGovern Has Greates
has cad to head contest McCovern
Appeal with Activists
with Hump by only SEX per-
" atte being b.hind by
The turnout rate in primaries is a
How the American
111 a survey conducted one
frequently overlooked but important
111 earlier
factor in assessing the political situa-
tion. Only 30 to 40 per cent of Dem-
People Rate Nixon
MA political observers no's we the
ocrats, on the average, have participated
THE the Der are nomination to
in this year's primaries to date. By way
After Summit
do between " 0 men umphrey
of contrast, about two-thirds of the na-
Jr. ] M.Covern The two nen will
tional electorate vote in presidential
das 11 the Calife mia principy June
elections.
Meeting
the victor 11 that election win-
500 an of that tat 271 de egates
McGovern has an advantage over
Humphrey which could show up in Cali-
I determ the stronger of the
forma This is his great appeal to
Pre-ident Richard Nixon
Democrats. the Gallup Pull limited
better-educated and higher-income Dem-
the sable neld If Democratic hopefuls
ocrats who vote in greater proportions
A nationwide survey of the American electorate. just COIP-
to her two men, WITH this question:
than the rest of the Democratic elec-
pleted, will show the impact of the historic meeting between
Soviet leader Brezhnev and President Nixon on the President's
for Frontent
torate,
popularity. Nixon was the first chief executive ever to make 2
Dongrate content on this
The findings reported today are based
state visit to Moscow.
in works down 111 Hube Hum-
on personal interviews with 631 persons
in 1941 George M.Garem Which
who classify themselves as Democrats
How will the President's latest popularity rating compare
0'1 1.. alls the
SEN. GEORGE McGOVERN
in a total sample of 1451 adults. 18
with that recorded after his China trip? In an early March
P. contention that?
and older. Interviewing was conducted
(post-China) survey, 56 per cent of citizens expressed an royal
May 26-29 in more than 300 scienti-
of Nixon's performance his highest rating III 4 months. The
1. lowing is the trend, based on sur-
fically selected localities in the nation.
figure slipped slightly in a subsequent survey to 53 per cent.
ver, taken one mot apart:
The Gallup Poll
For Release: Sunday, May 28, 1972
Special In-Depth Analysis
McGovern Seen as More Innovative, Less of a
Politician Than Humphrey and Wallace
By George Gallup
Copyright, 1972, Field Enterprises, Inc.
PRINCETON N.J. May 27 - The
American public views Son. George Mc.
Govern 25 less of a politician. more
modern in sryle and offering more in-
novative solutions to national problems
HHH: Too Much of
in CITY of his chief Democratic
A Politician'
sidered by larger percentages of voters
We are trying to find out how
male Sen Hubert Humphrey of Minn-
to be non-intellectual and as taking ex-
people think of the leading candi-
Child and Gov. George Wallace of
Humphrey is considered "too much
treme positions on issues.
dates. As / name a candidate. would
Alabama.
of a politician" by a slightly larger per-
you read off from each pair of state-
Says what he
centage than select this statement for
Penalized by Being
ments on this card the one that comes
believes
48
28
14
At the same time. the public per-
Wallace and a considerably larger per-
Long on Scene
closest to your own feelings about
Changes what
Leises McGovern as no more extreme
centage than use the statement to des-
Humphrey, having been involved as
that candidate?
he says to fit
in his political positions than Hum-
cribe McGovern.
a key figure in Democratic party activity
audience
Following are the percentages based
is
20
29
placev and far less so than Wallace.
for a quarter century. represents an
The finding is of particular interest
Similarly. more persons choose the
"old fate" on the American political
on the total sample. Certain of the
You know where
i. as votne political observers
following phrases to describe Hum-
statements have been abbreviated due
he stanes.0
phrey than either McGovern or Wal-
scene. It is, therefore, perhaps not sur-
to lack of space.
issues
39
30
25
: Lie characterized McGovern as the
lace: "He changes what he says to fit
prising that he is perceived as somewhat
Hard to know
of the Democratic party."
his audience": "it is hard to know where
less than modern in his approach or in-
Statements Selected by
where le
he stands on issues."
novative in his solutions to national
Voters to Describe
stands
15
21
25
Style 14 Important
problems.
Factor in Support
Also, more voters think Humphrey
Top Three Candidates
Colorful.
Support for a candidate depends on
projects an uninteresting or dull image
Political observers generally place
Wal-
Mc-
interesti
a number of factors in luding his per-
than does either McGovern or Wallace.
Humphrey near the center of the politi-
lace
Govern
HIIH
personality
33
31
26
Dull. un-
cerved personality. character and "style."
cal spectrum within the Democratic
%
%
%
Wallace Seen As
party - between Wallace on the right
Puts country's
interesting 13
17
14
In view of the importance of
Most Frank
and McGovern on the left. In seeking to
interest ahead
Presents hs
these factors it is instructive to
Wallace is the most likely to be 10.
appeal to both the liberal and conser-
of politics
20
29
22
ideas dearly 32
36
25
examine the mare currently projected
garded as frank and unequivocating in
vative wings of his party. Humphrey
Too much of
Presents ideas in
by each of the three leading Demo.
making his political positions known.
has taken a moderate or middle posi-
a politician 26
22
35
vague. confused
(TJT) contenders.
Larger percentages of the public asso-
tion on key issues which may be per-
Old fashioned
manner
14
15
21
A scientifically selected sample of
ciate the following statements with
ceived by some as equivocating or
in style
28
13
29
Intellectual
21
43
35
Wallace than with McGovern: "You
de electorate was asked to select. from
"fence-sitting."
Modern in style 14
33
16
Non-intell ectual 20
6
9
a list of nine pairs of statements. the
know where he stands on issues," and
The findings reported today are based
Has innovative
Extremist. takes
statement in each pair that comes clos-
"he says what he believes no matter
on in-person interviews with a total
solutions to
extreme
est to their own feelings about Sen.
to whom he is speaking." Humphrey
scores least well on these statements.
sample of 1542 adults, 18 and older,
problems
16
35
24
positions
46
13
IT
Hubert Humpliney of Minnesota, Sen.
interviewed April 28-May I in more
Old fashioned
A moderate
George McGovern of South Dakota
In contrast to either of his Demo-
than 300 localities across the nation.
solutions to
takes moderate
and Gov. George Wallace of Alabama.
cratic rivals, however, Wallace is con-
This question was asked:
problems
25
9
18
positions
9
33
11
The Gallup Poll
For Release: Friday, May 26, 1972
Blacks a Key Source of Humphrey's Strength
McGovern Trails HHH by Slim 4-Point
Margin in Both East and Far West
By George Gallup
Copyright, 1972,
Field Enterprises, Inc.
Vote by Race
Humphrey's current national lead
over the top contenders for the
PRINCETON N. J., May 25 - Al-
Democratic nomination, in terms of his
though Sen. Hubert Humphrey holds a
appeal among grassroots Democrats, is
substantial lead over his nearest rival,
due in large measure to his popularity
-- Vote by Education -
Sen. George McGovern. among rank-
with Blacks.
McGovern scores well with the bet-
andifile Democrats nationally, his mar-
Among Black Democrats, Humphrey
ter-educated Democrats while Hum-
= over the South Dakota Senator is
is selected over McGovern by the ratio
phrey's base of support is among the
a Im four points in both the East and
of seven-to-one.
party faithful who have not gone past
is Far West.
Outside the South, for example,
high school in formal education.
Hairy irey's national margin over
Humphrey's margin over McGovern is
Democrats with a college background
Outside South
32
23
12
ducted between Ap il 21 and May 1.
M Govern is due largely to his strength
slim, 29 to 26 per cent. when Blacks
lean heavily to McGovern over Hum-
South
33
10
33
in heartland America ------ the Midwest
Interviews were conducted in person
are excluded from the sample. How-
phrey, 36 per cent to 22 per cent. On
and the South
in more than 300 scientifically selected
ever, for the total population in this
the other hand, a mere 9 per cent of
Whites
28
21
22
localities across the nation.
In the Midwest, Humphrey holds a
region, including both races, Humphrey
Democrats with only a grade school
Blacks
54
8
3
commanding 19-point lead over Mc.
has a wide 32 to 23 per cent lead.
education choose Govern, compared
Each Democrat in the surveys was
to 39 per cent who pick Humphrey.
Whites
Govern. while in the South he holds
shown a card listing the names of
The importance of the Black vote to
outside South 29
26
a 22 point lead over les rival. as de-
13
ten leading candidates and asked the
Humphrey is also apparent in the South.
returned by 4 survey of Democrats ask-
- Vote by Age -
Southern whites 24
10
42
following question:
ed to select their top nomination choice
Among Southern white Democrats
Democrats under 30 years of age are
Which ONE of the people on this
from a list of ten people.
only, Humphrey is far outstripped by
about evenly divided between Hum-
Manual workers 34
15
19
list would you like to see nominated
Wallace, 42 to 24 per cent. But when
phrey and McGovern, while older Dem-
Unskilled 37
12
17
as the Democratic candidate for Pres.
Governor Wallace runs a distant
Blacks are included in the sample, the
ocrats, so and older, lean three-to-one
Skilled
28
19
22
ident " 1972?
third - behind Humphrey and Mc-
race is a virtual stand-off between Hum-
to Humphrey over McGovern.
Govern in all regions except the
phrey and Wallace.
South In the South however, Walface
Following are the results in tabular
College
The national figures for the latest
background 22
36
10
two surveys combined show Humplirey
thes Humpliney for the lead with each
form, based on the three most fre-
- Vote by Occupation -
High school 33
18
20
with 33 per cent, McGovern and Wal-
receiving 13 per cent of the vote
quently selected aspirants:
Humphrey and McGovern run vir-
Grade school
39
9
20
lace each with 10 per cent: others and
it Demo rats. McGovern with TO per
tually neck-and-neck in most key OC-
Choices of Democrats
undecided. 29 per cent.
cent THIS & weak third in this region.
cupation groups, with the exception of
(from list of 10 persons)
Under 30
The latter of the two surveys. report-
Following is an analysis of the nomi-
manual workers.
Mc-
Wal-
years old
27
25
18
ed May 1. shows Humphrey with 35
nation choices of Democrats by key
Humphrey is preferred by a large
HHH
Govern
face
30-49 years
31
21
18
per cent. McGovern with 20 per cent,
croups in the population. The results
%
%
%
50 & older
37
13
19
margin over McGovern among manual
and Wallace with 18 per cent. The
are based on the latest two surveys,
workers who identify themselves as
East
28
24
14
This analysis is based on interviews
earlier of the two surveys showed Hum.
which were combined in order to pro-
Democrats, 34 to 15 per cent. The
West
28
24
10
with 1317 Democrats out of a total
phrey with 30 per cent, Wallace with
vide large enough sample bases for
margin is somewhat less among skilled
Midwest
40
21
10
sample of 3098 adults, 18 and older,
19 per cent, McGovern with 17 per
certain groups.
workers than among the unskilled.
South
33
10
33
reached in two national surveys con-
cent.
The Gallup Poll
For Release: Sunday, May 21, 1972
Independent Vote is Key Reason
McGovern Now as Strong as Humphrey
In Test Races Against President Nixon
By George Gallup
Copyright, 1972,
Field Enterprises, Inc.
Until the latest two surveys, Mc-
Govern's performance had consistent-
PRINCETON N. )., May 20 In
ly failed to match Humphrey's in these
test election contests.
the two latest attonwide surveys
conducted one week apart Sen.
Strong Among
George McGovera demonstrates for the
Independents
first time that he is as strong a vote-
getter as Sen Hubert Humpbrey in
The fact that McGovern currently
test faces against President Nixon.
offers as strong a challenge to Nixon
among the total electorate as does Hum-
If Wallace
The President. however, continues to
phrey is due in large measure to Mc-
Does Not Run
hold at wide though reduced lead over
Govern's relatively greater strength
Further evidence of McGovern's ap-
date and George McGovern (Hubert
To gain insight into how the presi-
both Humplites and McGovern. who
among voters who describe themselves
peal with the Independent bloc is seen
Humpbrey) were the Democratic
dential race would be affected if Wal-
most political observers consider to be
as Independents.
in that McGovern is the top choice of
candidate, and George Wallace ran
lace does not run as a third party can-
the two most viable contenders at the
In the latest trial heat, McGovern
Independent voters, who were asked
again as a third party candidate,
didate this year, survey respondents
present time.
wins the support of 31 per cent of
which one of ten leading contenders
which would you like to see win?
who selected Wallace in the trial heat
In the latest nationwide survey. com-
Independent voters, when matched
they would like to be the Democratic
standard-bearer. He is picked by 27
Following are the trends in the case
question were then asked how they
pleted in early May. Nison holds an
against Nixon and Wallace, compared
would vote if their candidate were not
of each trial heat:
eight point lead over McGovern He
to 18 per cent for Humphrey, as re-
per cent, compared to 18 per cent for
in the race.
with the support of 43 per cent of
vealed in the following tables:
Humphrey and 21 per cent for Wallace.
Nixon McGovern Wallace
The results show that Humphrey and
registered voters to 35 per cent for
Humphrey, however, is number one
Mc-
Wal-
Un-
McGovern would each benefit about
McGovern and -5 per cent for Gov.
Choices of Independent
with voters who describe themselves
Nixon Govern lace dec.
equally from Wallace's withdrawal:
George Wallace, J possible third party
Voters Nationwide
as Democrats, selected by 35 per cent.
%
%
%
%
candidate this ye.r.
Nixon
40%
compared to 20 per cent for McGovern
April 28-
Trial Heats with
The President's margin over Hum-
McGovern
31
and 18 per cent for Wallace.
May
43
35
15
7
Wallace Not Included
phrey is three percentage poin greater
Wallace
21
The latest trial heats are based on
April 21-24 45
32
16
7
Nixon
49%
than against McCovern, but this differ-
Undecided
8
in-person interviews with a total of
April 15-16 46
31
15
8
McGovern
39
ence cannot be considered statistically
Undecided
12
100%
1180 registered voters out of a total
additicant Nixon wins the support
Nixon Humphrey Wallace
sample of 1542 adults interviewed April
of 45 per cent in the latest survey. to
Wal-
Un.
28-May I in more than 300 localities
100%
34 per cent for Humplirey and 15 per
Nixon
49%
Nixon HIIH
lace
dec.
Humphrey
18
across the nation. This question was
ent for Wallace
asked:
%
%
%
%
Nixon
50%
Wallace
22
April 28
Humphrey
38
In the earlier e two most recent
Undecided
II
Suppose the presidential election
May I 45
34
15
6
Undecided
12
surveys, McGovern also ran as
were being beld TODAY. If Richard
April 21-24 44
31
16
9
strongly as Humpliey agains. Nixon.
100%
Nixon were the Republican candi-
March 24-27 46
35
15
4
10077
The Gallup Poll
For Release: Friday, May 19, 1972
Both ПНН, McGovern Register Gains
Humphrey Holds Clear
Lead Over 1972 Field
By George Gallup
Copyright, 1972,
Field Enterprises, Inc.
PRINCETON, N. J, May 18 - Sen.
Hubert Humphrey continues to hold a
clear lead over the field of Democratic
hopefuls, winning 35 per cent of the
vote of Democrats for the presidential
nomination.
McGovern is in second place. winning
20 per cent of the support of Democrats,
having registered a dramatic 15-point
gain in just over a month.
Gov. George Wallace is close be-
hind McGovern. winning 18 per cent of
the vote in the survey, which was con-
ducted two weeks prior to the recent
attempt on his life.
The latest results are based on inter-
views with Democrats in a total sample
of 1542 adults, 18 and older. Survey
respondents were interviewed in person
in more than 300 scientifically selected
localities across the nation. Interview-
ing was conducted April 28-May I.
Each Democrat was asked the follow-
ing question:
Which ONE of the people on this
This is seen when Wallace supporters
list would you like to see nominated
in the current survey are asked to choose
as the Democratic candidate for Pres-
between the two current leading Dem-
ident in 1972?
ocratic choices - Humphrey and Mc-
Govern.
Here are the results of the latest
nationwide survey. compared with the
All Democrats who selected Wallace
from the candidate list were asked this
two previous surveys:
question:
Choices of Democrats
Suppose the choice for President
For 72 Nomination
in the Democratic convention this
April 28- April March
year narrows down to Hubert Hum-
May
1
21-24
24-27
phrey and George McGorern. Which
%
%
%
ONE would you prefer to have the
Humphrey 35
30
31
Democratic convention select?
McGovern 20
17
5
Wallace
Here are the results:
18
19
17
Muskie
II
17
22
Chisholm
Wallace Supporters
3
5
4
Prefer McGovern
Jackson
43%
3
4
5
McCarthy
Prefer Humplirey
34
3
3
4
Mills
Undecided
23
2
I
I
Others, no
preference
100%
5
4
11
It may seem paradoxical that Wallace
100%
100%
100%
supporters, who are largely conserva-
tive in their views, lean somew hat more
If Wallace
to McGovern, the more liberal of the
Does Not Run
other two Democrats One explanation
McGovern would stand to vain
may be that the McGovern vote like the
slightly more than Humpbrey if Wal-
Wallace vote, 15, in part, a protest
lace were to withdraw from the Demo-
against "the way things are going in
cratic race.
this country."
The Gallup Poll
For Release: Thurs., May 18, 1972
Widens Lead Since October
Agnew Now Clear Choice of GOP
Voters for Vice Presidential Nod
By George Gallup
Copyright, 1972,
Field Enterprises, Inc.
Agnew Clear Favorite of GOP
PRINCETON, N. J., May 17 - Vice
President Spiro Agnew has a clear lead
Voters to Run Again with Nixon
as the first choice of the nation's Re.
publican voters to repeat as President
Nixon's running mate in November.
Agnew wins 43 per cent of the
vote to 20 per cent for Calif. Gov.
Ronald Reagan. runner-up in the latest
Gallup measurement of Vice President-
ial preferences. Republicans in this
survey were asked to choose from 3
list of eight men who have been men-
tioned as possibilities for the second
spot on the ticket.
In third place IS N. Y. Gov. Nelson
Rockefeller (14 per cent). follow by
Treasury Secretary John Connally, and
Sen. Charles Percy, both receiving 8
per cent of the mentions.
Vice President Agnew
Governor Reagan
Agnew Ups Lead
Since October
43%
20%
Agnew was also the first choice of
GOP voters last October, but his margin
over the rest of the field in that survey
was not nearly so great as it is today.
In the earlier survey, in which nine
men were tested, Agnew was men-
tioned by 27 per cent to 19 per cent
for Reagan, with Percy at 13 per cent.
Connally and Rockefeller each won IO
per cent, and HUD Secretary George
Romney received 8 per cent. Romney
was not included on the most recent
list.
The standings in October, 1971, foi-
This question was asked in both
low for comparison:
Among these non-affiliated voters,
Agnew is the first choice of 26 per cent,
surveys:
Choice of GOP Voters
but be is followed closely by Reagan
Which of the men on this list (re-
-- October. 1971 -
(22 per cent). with Rockefeller and
spondent was handed card listing
names) would you like to see as the
Spiro Agnew
27%
Connally receiving 14 and 13 per cent.
Ronald Reagan
respectively.
Republican candidate for Vice Presi-
19
dent in 19727
Charles Percy
13
Views of Voters
John Connally
TO
In Southern States
Here are the choices of the Republi-
Nelson Rockefeller
TO
cans reached in the latest survey. In-
George Romney
Agnew's selection to run with Nixon
8
terviewing took place April 15.17.
Paul McCloskey
in 1968 was based, in part, on the hope
2
Others, no preference
of winning over Southern voters, many
II
Choice of GOP
of whom were leaning to Alabama's
Voters for V-P Nomination
100%
George Wallace, the thied party can-
- Nationwide -
didate. Since the possibility exists that
Spiro Agnew
43%
Agnew Also Top Choice
Wallace will again make at third party
Ronald Reagan
20
Of Independent Voters
presidential bid, it is instructive to see
Nelson Ro kefeller
11
In view of the minority status of the
how Southerners of all political persua-
drink .... various Visa
John Connally
8
Republic an party III American polities
Charles Percy
8
today, the GOP must count heavily on
Presidential possibilities.
Edmund Brooke
}
Independent voters to boost the ticket
Agnew emerges with 34 per cent of
Others DO preference
1
in national ele tion Thus, their
Southern voter preferences. followed by
views on the selection of Nivon's run-
21 per cent for Reagan and 17 per cent
100%
ning mate are of prime importance.
for Texas Democrat Connally.
The Gallup Poll
For Release: Monday, May, 15. 1972
Final Report in Series
Economy Seen as Major Campaign Issue
Democratic County Chiefs Favor
National Primary Election Plan
By George Gallup
Copyright, 1972,
Field Enterprises, Inc.
PRINCETON. N. J., May 14 --- The
idea of selecting party presidential can-
didates in a nationwide primary elec-
tion rather than by the present system
wins the backing of a slim majority of
the nation's Democratic county chair-
men.
The plan wins the support of 52 per
cent of these Democratic party pro-
fessionals; to per cent express opposi-
Strongest Campaign
tion and the remaining 8 per cent have
Argument for Democrats?
no opinion.
"Pros' See Economy
I. "The economy"
49%
Senators Mike Mansfield and George
As No. Issue
2. Vietnam
28
Aiken recently proposed the election-
Prior to Nixon's recent announce-
reform plan which would replace the
3. Unsatisfactory national
ment to seal off North Vietnam from
many state primary races with a single
leadership
27
its major supply sources. the nation's
national primary election.
22
"economic dilemma" - inflation. un-
4. Inflation, high prices
Such a concept has had the bi-parti-
employment. high taxes -- was viewed
5. Unemployment
17
san backing of the American public
by the overwhelming majority of Dem-
6. High taxes, need for tax
for twenty years. In fact, a survey in
ocratic county chairmen as their party's
reform
7
March of this year found 72 per cent
strongest issue in the upcoming presi-
All others
8
of the nation's adults over 18 backing
dential campaign.
No opinion
5
such a proposal.
A New York State county chairman,
The fact that Democratic party lead-
one of the 1522 who returned mail
163%*
ers support the plan is highly signifi-
ballots in this special national survey.
Total adds to more than 100 per cent
cant. particularly since a nationwide
summed up the thinking of many of
because of multiple responses.
primary could result in the party pro-
the local party leaders who viewed the
fessionals losing some of their political
economy as the number one issue, with
power. These chairmen. it should be
this comment:
A Summary of
noted. have traditionally plaved a maior
"The people realize that our economy
role in the selection of delegates to
This Special Survey
is in trouble - prices have skyrocketed.
the national party conventions. If the
people are not working and taxes have
A summary of this four-part series
National Primary plan were adopted,
become unbearable Nixon, himself,
follows:
the voters would select the nominee di-
rectly, leaving the role of the conven-
knows the potential impact of this is-
1. First choice of 'Pros' for nomina-
tions to selecting the Vice Presidential
sue. Why, he even took on a Demo-
tion - Sen. Hubert Humphrey
crat. Connally. to bail him out of the
candidate and drafting the party plat-
mess."
2. Preference if Convention Nar-
form.
rows to just Humphrey and
Here is the question asked. both of
Some aspect of the economic issue
McGovern
was cited by 7 out of every TO chair-
the county chairmen and the general
Humphrey 48%, McGovern 19%
public:
men (71 per cent). with many naming
more than one economic problem. A
3. Kennedy as Compromise Candi-
It has been suggested that Presi-
total of 28 per cent of the chairmen
date
dential candidates be chosen by the
pointed to the Victnam war as the
Favor, 52% oppose, 40%;
voters in a nationwide primary elec-
most powerful campaign issue and 27
no opinion, 8':
tion. instead of by political party com-
pci cent said unsatistactory national
rentions as at present. Would you
4. Who Will Actually Receive Nom-
leadership on the part of Nixon and
Instion?
facor or appose this?
the Republicans
Sen. Hubert Humphrey
Views of
Following: IS the question asked and
County
General
the full listing of responses:
5. Outlook for Democratic Victory
in November A majority
Chairmen
Public
A. you appraise the political situa-
(59 :) foresee difficulty
of
-3
1104. it 11 the drouged argament
Favor
52
the Democrate can are agains the
6. Major Campaign Issue for the
72
Oppose
40
18
publicans III the coming president.
Democrats The Economy
No opinion
S
10
tal comparent
The Gallup Poll
For Release: Sunday, May 14, 1972
Part 3 in Series MM
County Chairmen See HHH as the Nominee,
But 'Pros' Pessimistic About Beating Nixon
By George Gallup
Copyright, 1972,
Field Enterprises, Inc.
Chairmen Divided on
Gov. Wallace's Plans
PRINCETON, N I May 13 A
PRINCETON N. J.. May 00
of the nation's Democratic
The nation's Deplecratic county
environ believe Sen. Hubert
chair nen are Pront eventy dead
H my will capture their party's
ed on the question of where "
in the July convention, but
Gov. George Callace will run ."
local professionals are crow-
a thir party ticket this year, it be
tent trut the NOD ince
fails 0 get the Democrate
"
be
will
cap-
nation.
to ich in November
At the same time, the county chair-
nedy and McGovern - trail the Presi-
As last week hrey is
men -- whose own preferences have
dent in these triai heat pairings. Hurts
and of these local party
traditionally mirrored the eventual out-
phrey. the current front-runner to re-
les notionation In addi-
come of party conventions ----- currently
ceive the Democratic nomination (both
a majoricy (5.1 per cent) think
predict rough stedding for their nom.
among rank-and his Democrats and the
Gally receive the nomination
ince against Nixon in November, parti-
party professionals), runs II points be-
Sincen per cent of the "pros"
rularly when compared to their pre-
Predictions for
hind the President (46 to 35 per cent,
forcuse Pleased Musice emerging
dictions of a year ago. About 6 in 10
November Election
with 15 per cent for Wallace and 4
Learne. and :3 per CODE
(59 per cent) either give their nominee
per cent undecided).
How confident sife you that at Dem-
*(n. Idward Kennedy will
a 50.50 chance" or say "it will be
ocratic candidate will beat Nixon?
to mated Sen. George Mc.
difficult." Another 37 per cent believe
1522 Chairmen
Govern is named by k per cent as the
the race will be "close, but we will win."
Returned Ballots
Latest
June, 1971
1.4elv winner. Only 2 per cent envision
Only 3 per cent hazard the guess that
Following are the questions asked of
in
=
GON George Wallace as the nominee.
the final vote count across the nation
the 1522 Democratic county chairmen
A landslide
3
12
will show a "landslide" for their ticket.
Seen Winning
who returned the mail ballot, and the
Close,
but we will win
Nomination
results. Balloting began one week
37
52
Dramatic Shift in Views
after the Wisconsin primary.
50-50 chance
17
20
Gm. George Wallace
Noted Since a Year Ago
Will be difficult
42
IS
A year ago, in June, 1971, a majority
Who Will Win?
Undecided
I
I
Forty four per cent think be
of the "pros" (57 per cent) predicted
again head a third party 11 ct.
Regardless of which one of these
that Muskie would be the nomince.
men you prefer. which ONE do you
100
100%
while 42 per cent thank he will
And, 64 per cent predicted a close win
think WILL WIN the nomination
not. Regional differences are only
or a landslide in the general election.
for President in 1972?
Coming Monday!
slight with Midwestern COURS
leade S slightly more inclined "
It should be noted that at the time
Latest June, 1971
think allace will run JY inc and
of last year's survey, Gallup Poll "test
%
%
-LAST REPORT IN THIS SERIES-
in 1068 than the "pros" in the
election' contests matching the
Hubert Humphrey
54
19
How do the nation's Democratic
East. South or Midwest.
Maine Senator against the President
Edmund Muskie
16
57
Chairmen react to the National
It will be remembered that III
showed the general public giving Mus-
Edward Kennedy
13
12
Primary Election Proposal?
1068. allace the candidate of
kie a slight edge. And, Humphrey and
George McGovern
8
I
Kennedy were running virtually even
What do the Chairmen see as
the American pendent Party,
George Wallace
2
against Nixon. In a recent survey, how.
Others, no pref.
7
II
their party's strongest issue this
captured 13.6 per cent of the na
ever, all of the chief Democratic con-
year?
tional popular vote.
Senator Humphrey
tenders - Humplirey, Muskie, Ken-
100%
100%
The Gallup Poll
For Release: Monday, May 8. 1972
Part 2
Party 'Pros' Favor HHH Over
McGovern by Wide Margin
By George Gallup
Copyright, 1972,
Views of Democratic County Chairmen
Field Enterprises, Inc.
On a Humphrey-MeGovern "Showdown"
PRINCETON, N. J.. May 7 If the
choice of the Democratic convention
in Miami narrows down to Hubert
Humphrey and George McGovern.
local leaders of the Democratic party
say they would prefer Humphrey over
McGovern by 2 ratio of more than
two-to-one.
With the exit from the primaries of
both Edmund Muskie and Henry Jack-
son, such a confrontation is a growing
possibility particularly in view of
the fact that McGovern is revealing in-
creasing strength with Democratic vot.
ers at the grass-roots level.
Senator Humphrey
Senator McGovern
The 1552 county chairmen who took
48%
19%
part in this survey represent the
traditional arm of the party which may
Undecided 33%
explain their preference for Humplirey
in the present poll.
The influence of this group on con-
vention choices can be judged from the
fact that in both Republican and Dem-
ocratic conventions their views general-
ly prevail. In fact. not since 1952
have their choices for the nomination
failed to win the convention vote.
To simulate 2 two-man convention
While a bare majority of local party
struggle between Humphrey and Mc-
who favor Muskie for the nomination,
leaders favor the selection of Kennedy,
Govern, the Gallup Poll asked this
his supporters go to Humphrey over
the opposition of a sizable number of
question of the county chairmen. Bal-
McGovern by a ratio of 3-to-r, as shown
county chairmen could spell trouble for
loting began a week after the Wiscon-
the candidate. As one anti-Kennedv
sin primary.
in the following table:
chairman in the survey put it: "If
Suppose the choice for the Presi-
Muskie's Followers Go to:
Kennedy's the candidate, we'll simply
dential nomination narrows down to
Humphrey
46%
ignore the top of the ticket and push
Humplyey and McGovern. which
McGovern
only for our local candidates."
17
man would you prefer to hare the
Undecided
37
Here is the question asked. and the
Democratic convention select?
national and sectional vote:
Jackson's supporters move to Hum-
The results follow. nationally and by
phrey rather than McGovern by nearly
If the convention becomes dead.
section of the country:
10-to-1, as shown below:
locked. would you favor or oppose
the selection of Edward Kennedy as
Views of Democratic
Jackson's Followers Go to:
the Democratic nominee?
County Chairmen
Humphrey
59%
- National
McGovern
6
-National
Undecided
35
Favor
Humphrey
48%
52%
McGovern
Oppose
40
19
Chairmen Divided
Undecided
No opinion
8
33
Regarding Kennedy
East Midwest South West
East Midwest South West
Given the current situation in the
%
%
in
%
%
%
race for the Democratic nomination,
%
%
Humphrey
Favor
51
45
5I
59
64
political observers are speculating that
38
50
44
McGovern
Oppose
30
28
24
13
55
41
13
31
Sen. Edward Kennedy may emerge as
Undecided
30
51
36
25
a compromise candidate, should the
No opinion II
8
7
9
convention become deadlocked.
How Do Muskie, Jackson
Coming Sunday!
Followers Lean?
When asked how they might react
With Muskie and Jackson bow mg
to a Kennedy draft, the Democratic
How Do Democratic County Chair-
out of upcoming state primaries, the
county chairmen voted this way: 52 per
question arises as to bow their follow-
cent 111 favor, 10 per cent opposed. and
men size up the chances of defeat-
crs divide between just Humphrey and
8 per cent no pinion. In the South.
ing Nixon in the November Presi-
McGovern la NA --- of the "pas"
a majority (ss persent) react negative-
dential Election?
ly to Kennedy,
NOTE TO EDITORS: The next report in the current series is for release Monday, May 8, and will replace the report regularly scheduled for Thursday, May 11.
The Gallup Poll
For Release: Sunday, May 7, 1972
1972 Convention Preview --
HHH Replaces Muskie as 'Pros' Top Choice
Choices of Democratic County Chairmen
1.
2.
3.
By George Gallup
Copyright, 1972,
Field Interprises, Inc.
Midwest
Humphrey
34%
Muskie
22
PRINCETON N J May 6 Sen
ocratic county chairmen, conducted last
McGovern
18
H.1 ert Humplines emerges IS the top
May and June, which showed Muskie
Kennedy
16
no 111.4' of at this time of the
holding better than a 2-to-1 lead over
Jackson
6
nat 41 % Democrate County Chairmen
Humphrey, his closest rival:
All others
4
W. 199. 27 PL cent of their vote to
, cc cent for Sen Idmand Muskie.
First Choice of
South
Democratic County Chairmen
Humplitey
22%
11.2 latest servey. Humphrey and
- Nationwide -
Jackson
21
M. be are followed 111 the balloting
Spring, 1971
Wallace
20
by Sen Henry la kson. who receives
Sen. Hubert Humphrey
Sen. Edmund Muskie
Sen. Henry Jackson
Actual
Per
Muskie
13
14 er cent Sep I Iward Kernedy with
Vote
Cent
Mills
9
1, per with S.0 George McGovern
415 Votes
309 Votes
223 Votes
Edmund Muskie
All others
with 11 per nt and Gov. George
532
37%
15
allace with per cent
Hubert Humphrey
209
15
West
Edward Kennedy
165
II
Muskie
22%
Alr nigle NeGovern ranks fifth
Henry Jackson
126
9
Humphrey
21
d'ung the County Chairmen, his pop-
Wilbur Mills
109
8
McGovern
21
with the party rank-a d-file has
George McGovern
80
6
Details of
Jackson
Sharph 1: recent weeks This,
Following are the results:
19
Birch Bayh
72
5
Kennedy
9
us kl with H imphrey's strength
Survey
First Choice of
Harold Hughes
48
3
All others
8
the pros. could k ad to one
Indicative of the great interest in
Democratic County Chairmen
John Lindsay
20
I
of the hottest convention fights in the
the coming presidential election is the
- Nationwide
Others
63
5
last two decades
high proportion of local leaders who
participated in the present survey. With-
Spring, 1972
Coming Monday!
In conventions of recent years the
in a period of about two weeks, over
Actual
Per
1424
100%
of the art. pros" have pre-
half of the nation's county chairmen
Vote
Cent
27%
Sectional Support
SECOND IN SERIES ------------------------- If the
valid the each major party. excepting
have cast their ballots The results re-
Hubert Humphrey
415
only the GOP invention of 1952. In
ported today are based on 1552 ques-
Edmund Muskie
Varies Markedly
Convention Choice Comes Down
jo9
20
that year the rank and file of the party
tionnaires received to date Balloting
Henry Jackson
223
14
Support for the Democratic presi-
to Humphrey and McGovern,
preferred Dwight Fisenhower; the
began a week after the Wisconsin pri-
Edward Kennedy
195
13
dential hopefuls among the local "pros"
Which Would the Party
unity favored Sen. Robert
mary and completed questionnaries are
George McGovern
169
II
varies markedly by section of the coun-
Tar This Was the last time the "pros"
still coming in at this writing.
George Wallace
139
9
try, as shown in the following tables:
'Pros' Prefer?
lost
Wilbur Mills
Would the local leaders favor the selection
66
4
East
This question was asked:
Shirley Chisholm
of Sen Edward Kennedy, if the convention were
march, bu lots received after
17
I
Muskie
Others, no preference
1
33%
deadlocked?
Service Muslie based out of the pri-
As of today. abub ONE of these
19
Humplirey
28
Pidi 0 but kept available as a
people (10 leading presidential possi-
Kennedy
18
Be sure to read tomorrow's Gallup Poll Re-
candidate are significanth different
bilities Intel) do you personally
1552
100%,
Jackson
port in the
12
here there tale di before his state-
prefer di the Democratic candidate
For companson purposes, here are
Metween
6
(NAME OF PAPER)
104 In III PINT
the results of the earlier sarvey of Dem-
All others
3
THE WALL STREET JOURNAL
Political Perindox
Thursday, May 4, 1972
Americans See Kennedy
As President Someday
But Hope It Isn't So
They Admire Him Greatly,
Do Not Want IIim to Run;
As No. 2, He'd Hurt Ticket
And Many Fear for His Life
Admiration for the Man
The Gallup survey was conducted the week-
end of April 11 to 16. (Details of the polling
A WALL STELET JOURNAL Nows Roundup
technique are given in the box on page 21.)
Hedye Brown. a saleswoman at the Sex and
The following week, Wall Street Journal rè-
S:n Routique in Detroit, has the political scene
porters across the nation interviewed hundreds
all figured out. "It is destiny" that Edward
of Americans to supplement the statistical
Kennedy will someday be President, she says.
data. The quotes in this article come from
"The people went him."
those interviews; the statistics come from tith
Miss Brown 13 prop ibly only half right, how-
Gallup survey.
ever. It may well be destiny that the Massa-
One conclusion from the survey and the in-
chusetts Senator will someday be President.
terviews is that Americans admire Scn. Ken-
But, right now at least, the people don't want
nedy the politician and Edward Kennedy the
him.
man--even though they aren't likely to vote or
Those are two key findings of 2 survey con-
him. Three years ago. a car driven by the S.D.
ducted for The Wall Street Journal by the Gal-
ator went off is bridge at Chappaquiddick is-
land after a party, and 2. female companion it
This is the first of tico stories OR Scit.
his was drowned. The Senator did not rep? t
Edward Kennely. The second risal
the accident to potice until nearly 10 hours
with his ours view of his situation this
later. and at tite time it was widely assumed
political year.
that his changes of ever becoming a national
leader had been instantly wiped out.
lap Organization. The survey sought to deter-
But now. 1012 of the people surveyed believ e
nine Americans' attitudes about Scn. Ken-
that Sen. Kennedy conducted himself as well as
nody, his abilities and his life style. The find-
he could under the circumstances 13816 say tie
ings are interesting. usi, If announced Demo-
didn't), and half the people won't even venture
CC Nc presidential contenters
a guess on whether the Senator was drunk at
each other cut, could 23 import int 03 well. In-
the time. (Of the other half, though. the feeling
dead, there is increasing talk that, want it or
runs three-to-two that he was drunk.)
not. Son. Kennody will get the Democratic
At any rate, there's no widespread feeling
sidential nomination at Mami Bench in
that he's too much of a playboy to be Previ-
July. (Tuesday's prim. certurnly didn't
dent-only 10' r of the people have that view.
Clarify the Democratic
"All men play around. but he was stupul
The people believe
when
la
enough to get eaught one time." says Ann
he onl a
survey
Muchibaner. " Pittsburgh housewife who is 2113*
funds, of the Last he stacks to
tive in Democratic ponties. Judy Fisher, a 0.1-
Demo-
year-old San Francisco Democrat. agrees. "I
don't think be has done anything worse tasn
most. The circumstances were such that it Pan-
pened to come out in his ease." ublican An-
thony Olenick, a retired pressman in Fleming-
the
family,
has
a :, the Acterienn public,
Lut I sure wouldn't do it when I was planting
P:40
U.C
corn."
110
of
:-,
and
hargen :) anyone-at
in.
Still, the mijority of Antericans
get
to
-154."
make him 2 birth condidate, and he 1:13
think the Senator wouldn't be 2: coud R Prone
a 20-1 ar-old hel-
= Chance of being clected someday although
dont as his brother John were. Only
to
5.1m
un
the
he han't any of the qualities neces any in a
President Ted would be better than 1" 'en
Hick
Presuent," says Park Veryor Jr., a L., Anto-
John. "I just can't compare enjone to S.A.
(thout Mr. Ken-
benker. E United III. ? Sin
Kennedy. I just had such great faith in
111
Mr.
Wells
If
nio nationality owner, thats Mr. Mennedy will
aya Freda Henderson, a Docton switchbor
his business. I
Le cleated some day because of "the simple
operator.
unite."
sense of J.- Lice" Americans feel toward the
One reason Ted Kennedy would rinke R
athetic about Mr.
Kemedy funily.
good President, many people say, is becau
extremely conserned
If :... -...ittor does someday become Pre-i-
ne has been a good Senator. In the Gallup CITY
the survey. = of
dent. must Americans think Its will be effective
vey, 6006 of the people said they believe Mr.
believer San. Ken-
in dealing with Russi and China, in
Kennedy was doing a good job in the Benefe:
mild
for
Pre.
inflation and in instilling trust and cont donce
only 12% thought otherwise. Among Deme-
granter
r=
in himself and his office. Democrats, c.pc.
crats, he scores in 18-to-1 proportions: he even
two
0.100
bromers:
claily, are confident of his ability.
gets a three-to-one vote of contidence from Re-
Twenty-nine per-
The Gallup figures: 47% think he'd do
publicans.
and job C ling with Russia and China;
Oddly, though. Americans don't want this
would be out to
Cunk not. Fifty-four percent think he'd offer-
good Senator to become their Vice Presi
a
wor'ver
a:
the
tively de 1 with inflation: 00% think not.
any more than they want him to become Pheir
division in Mar-
JL'. thank he'd instill trust and confidence: 3F
President. If the Senutor were the No. 2 man
one.it,
payment
oth-
think not.
on the Democratic 11 ket this year. 20 : of the
Franch to jr Sell
Patricia Horsch of Chicago, a 26-ve:
people would be more likely to vote for the
"Thero's
t:
ble
McGonern supporter. is one American
ticket-but 25% would be less Mely. "A Ken-
&
away.
The
:=
of
Chanks Mr. Nonnedy would be a good negotive
redy candidacy would be on bilance 2 raive
more
to
to
n
with Comminst countries. "He doesn't
factor," according to the Gallup "I:
soul the 11 someone
basic four of communism." she says. "ID
would produce a net gain only anong i The
look : it 23 in alternative form of governm
for other parts of the worl 1. rether then
erats (who are likely to vote for the 11.
postitui.
ic
then
women
enswered
it threat." (But a Philip: hia man
May) and among the under-05 0.0 groups twis
are more Democratic than the older 100
a
five-to-two
ratio.
proce. "He basn't had the experience, and DC
inch.
maly 03 Nixen.")
group).
for
".1 Born Lowder"
was
23 one 10. con some
Others cate Mr. Kennedy's probable ability
Countor to TWI for
to attract and advisers on foreign afters
future.
crs" that count, says Allen GNU-
for
not
wanting
smith of Sun Antenio. "And he em get more
he
wen't
run.
Disinnower to help run this country."
we.te
Imm
in
economic ireat. if Mr. Kennedy WATER
good
T.
at
new."
"l.bor wouldn't walk off the t
"No:
it
C.1.1
rd Jod burness could rest comfort:
Hannedy
a son in power," according Do
How the Gallup Survey
50.20
ill
J may, a Lowon luwyer and MeGove:
Mrs. Mustillance et Pittsbur 2:
For Story Was Conducted
in
MIC
NOV
:..
would "give Maen a
Byc WALL DESOURNANT "rr
In
more
prices down. He has the mi....
Th: Callup survey that 19 the :1 for
rund."
There
ye
the accompanying article on Sm. Ulv -1
trust onl confidence. "I
2
Kennody involved telephone interviews
the American truit any
with .1 ro., -seets of 5.5 Ancrease
le
minut
n=t
:.:
says Sharen Leuen' przer, a 5 m
A telephone UNIVEY foursing used 0.0
Ainthe
C.
13
political ture. will as
nt
Kennaty.
likely to produce a somewh more
believes In L.m.: he's a Lorn
able re-ponse than & personales CTV
Dation of Hand-
survey would. There are Some 10
C a NEW student in
lawrart.
are reluctant to be negative about 28 1.,
"Kennain
valued white ..1 by An
returns 1.01. which could
viewer over the telephone.
country."
This effect 1; minimumed in 13 care,
Sen
for
1-:
Powever. becau other the
viewed this time : :*
He
her: ": :1 WELL ntly
by a Gillin interve wer. 1
I
the
G...p
r.d
In
!!!
the
a
Within
fill
To
1:1
"miliy
29
1 nut
THE WALL STREET JOURNAL
Trying to Figure Out
Friday, May 5, 1972
What Kennedy Is Up To
"George Has to Win It Himself"
Is All but Impossible
"The whole reform movement was to let the
people decide," he explains. "If anything
emerges clearly from the primaries SO far, it's
Everything He Says Can Be
that endorsements don't mean anything.
George has to win it himself-he has to estab-
Interpreted on Two Levels:
lish his own presence, his own views, his own
positions if he's to be able to put the party to-
Is It Innocence or Intrigue?
gether and get his views clear for the election
in November and serve effectively as Presi-
dent. I think he's on the road to doing that."
Wouldn't an endorsement of Sen. McGovern
No Draft, No Endorsements
help quiet suspicions that Mr. Kennedy is still
seeking the nomination himself? Otherwise,
By ALAN L. OTTEN
one adviser argues, "It will look as though Ted
Staff Reporter of THE WALL STREET JOURNAL
is crossing his fingers and hoping George will
Patrick, not quite five, walks in and out im-
fall on his face SO the convention will turn to
him."
patiently, prodding his father to finish talking
and come swimming.
But the Senator doubts that even endorsing
another man would convince the skeptics. "If I
Daddy obviously wants to go along, but he
were campaigning for George in Harlem or
politely answers a standard question. "I don't
know how I can say it any more precisely than
East Los Angeles and got a very warm recep-
I've said it again and again," Sen. Edward M.
tion, I can see them saying that I'm really
Kennedy says as he rises from his chair in the
doing it all for myself anyhow."
den of his suburban Virginia home. "I am not a
That, of course, is at, the heart of the prob-
candidate. I don't expect a convention dead-
lem of trying to decide just what Mr. Kennedy
lock. I wouldn't accept a convention draft. I
is up to. Everything he does or says can be
can see no circumstances that would make me
read on two very different levels: as innocently
reconsider this."
as he and his staff explain it, or more de-
But many people simply won't believe it, no
viously as part of a carefully conceived game
matter how precisely or how often he says it.
plan for stirring a draft-since Chappaquid-
dick, the best and perhaps only way for him to
win nomination and election.
This is the second of two articles on
A Busy Noncandidate
Sen. Edward Kennedy. The first, which
appeared yesterday, dealt with the pub-
If he isn't running, why is he speaking so
lic's attitudes toward the Massachusetts
widely? Columnist Art Buchwald satirically de-
Senator.
scribes the Senator dashing frantically from
state to state to assure the voters he isn't a
Politicians and ordinary voters, they remain
candidate. In the last few weeks, Mr. Kennedy
has made a dozen major appearances: a hand-
convinced that the Democratic convention will
ful of union rallies and the Americans for Dem-
deadlock, that Ted Kennedy will be the one
ocratic Action banquet in Washington, a Wilbur
man on whom party regulars and reformers
Mills testimonial in Arkansas, the Auto Work-
can then agree, that in an emotional outpour-
ing the Miami delegates will nominate the
ers convention in Atlantic City, a teachers
brother of martyred President John and Sena-
meeting in South Carolina, a medical students
tor Robert, and that 40-year-old Ted Kennedy
convention in California and party fund-raising
will yield to the convention's call.
functions in Indiana and California.
Tonight he will address a party dinner in
Many, in fact, believe Mr. Kennedy is play-
Detroit and tomorrow one in Milwaukee. Be-
ing his cards most skillfully and most purpose-
fully to achieve precisely that end.
tween now and convention-time, he'll testify
before the party platform committee and fulfill
But the Senator insists with every appear-
important party engagements in Chicago, Co-
ance of honesty that those dopesters are
lumbus and perhaps one or two other cities.
wrong. And he adds:
The message he carries to all these meetings:
-More than ever, he believes that the pri-
the need to "build the kind of society that Pres-
maries, particularly the big ones ahead in June
ident Kennedy worked for and Robert Kennedy
in California and New York, will produce the
dreamed of.'
nominee and that it now seems likely to be Sen.
How, ask the cynics, could he signal his
George McGovern of South Dakota. "It will be
availability any more clearly?
awfully difficult to deny the nomination to any-
Kennedy aides argue that most of these ap-
one who's successful in the major primaries."
pearances were scheduled long ago, at a time
-He certainly won't be part of any stop-
he thought Sen. Edmund Muskie of Maine
McGovern movement. Some party leaders may
would have the nomination locked up by now.
try to push Mr. Kennedy as a McGovern alter.
Some speeches, they claim, aim to repay can-
native, should Sen. Hubert Humphrey of Min-
didates or party leaders who once aided his
nesota collapse in coming primaries, but Mr.
brothers, while others seek to drum up support
Kennedy asserts, "I'm not going to be used as
for his sweeping plan for national health insur-
a foil against George or in any way hurt or de-
ance. "I am speaking out," he says, "because I
tract from him."
am concerned about the problems and issues,
-it is still "very unlikely" that he will en-
and I will continue to be."
dorse any candidate before the convention
But why must he attack President Nixon as
votes in July, though he admits that neutrality
is more difficult as the active field narrows.
But if he were going to endorse anyone, it
would certainly be the South Dakotan.
That Noncandidate: Its Hard
To Figure Sen. Kennedy Out
Continued From Page One
on the ballot, he'd have won the Wisconsin pri-
harshly as he does-doesn't that draw the bat-
mary.
tle lines for November? Of all the top-name
A convention deadlock remains the essential
Democratic liberals, he is probably the most
element of any draft-Kennedy scenario-and
outspoken in assailing the "failures" of the
right now, with fallen candidates littering the
Nixon administration, the bombing of North
wayside, many politicians think a deadlock is
Vietnam, the President's proposal to halt new
less and less likely. Contends one Kennedy sup-
school busing, the nomination of Richard Klein-
porter: "The race is effectively down to two,
dienst as Attorney General.
George and Hubert. It's easier now to see
"To me, the ITT case says it all," he told a
someone wrapping it all up by the end of the
Steelworkers Union health care conference in
California and New York primaries than it was
Washington last week. In a typical applause-
when there were more candidates in the field."
grabbing line, he added, "The doors of the
Yet the primary results could be inconclu-
White House are open wide to every chairman
sive, and enough uncommitted votes may re-
of the board, but they are closed tight to the
main to tie up the convention. In that case, Ted
American working man." Small wonder that
Kennedy would be the leading compromise
some people get the idea he's available.
candidate. As did his brothers, he enlists enthu-
Sure, the Senator says, he's trying to defeat
siastic support among blacks, Chicanos, young
Richard Nixon this year-but with some other
people. His liberal stands-for immediate with-
Democratic standard-bearer, not himself. And,
drawal from Vietnam, for amnesty for draft
aides add, if he were really trying to become a
evaders, against the antiballistic missile, for
compromise draft choice, wouldn't his proper
tough gun controls-make him completely ac-
strategy be to speak more softly, wooing the
ceptable to liberal party ideologues; his latest
party's center and right as well as its left?
rating of The Americans for Democratic Ac-
Rephrasing Gen. Sherman
tion was 100%, topping Mr. McGovern's 96%,
Well, why doesn't he use General Sherman's
Mr. Humphrey's 89% and even Shirley Chis-
famous words and declare he "will not accept
holm's 97%.
if nominated and will not serve if elected." The
At the same time, though, top union officials
critics charge that his failure to make this
and such old-time party leaders as Chicago
pledge merely keeps speculation stirring.
Mayor Richard Daley see him as the candidate
four years from now, might have to wait eight
"I think I've used my own words to say the
who can best help them hold on to the white,
years for another turn.
same thing," Mr. Kennedy declares. "I feel
ethnic, blue-collar workers who have been slip-
Fresh new faces may develop in the party
most people understand I'm not a candidate,
ping away to George Wallace or even Richard
even if not all the writers and commentators
Nixon. These voters respond to the Kennedy
to challenge the inevitability of Ted Kenned:
do. I don't know that using his words would
mystique, or his Catholicism, or his strong ad-
(Back in 1968, when draft-Teddy talk was buz
convince many more people." (The Senator ex-
vocacy of broader health care and other aid to
ing around the Chicago convention, the Senator
pressed some surprise at a Wall Street Journal
workingmen's pocketbooks.
was canvassing the situation with top advise:
at Hyannisport, and most were urging him
survey finding that 30% of the voters still don't
The $64 Question
wait. "I just want you guys to know," he sale
believe him. The survey was taken by the Gal-
All of which still leaves the $64 question: If
then, "that I expect you to be around in 197
lup Organization in mid-April.)
there is a deadlock and a draft, would he ac-
when I call from Coos Bay, Oregon, and to
Associates cite an even more important rea-
cept? One advantage that cynics see in his
you to get out there in a hurry because Ja
son for his reluctance: He wants his liberal
present stance is that he could wait until the
Rockefeller is about to whip my ass in the Or
point of view and his criticisms of the Presi-
very last moment to decide, after the latest
gon primary.")
dent heard as widely as possible, and "he
possible reading on the war, the economy and
knows that once he slams that door shut tight,
How About 1976?
other factors affecting President Nixon's re-
those TV cameras are going to stop following
And there will be emotion-charged appea
election chances.
him around."
to Mr. Kennedy's loyalties-that only he C3
The case against accepting a draft can be
Of the continued wide interest in the Senator
laid out fairly clearly. Delay might make good
keep the party from splintering, or save 00
there can be little doubt. He's still the Demo-
political sense, even apart from his firm
gressional and state candidates from defeat,
crats' biggest draw on the fund-raising circuit.
beat Mr. Nixon, or carry on his brothers' wo:
pledges not to run. Only 40 now, he'll still be
In hotel lobbies and convention halls, people
The Senator stoutly asserts he'll resist all the
young enough to run four years hence, or eight,
appeals and also any effort to make him "
crowd around to see and touch and get an auto-
or even 12 or 20; why not wait rather than tak-
graph. Three new Kennedy biographies are on
ing on an incumbent-even one who might
vice presidential nominee-a rumor that kee,
the bookstands. His appearance at the UAW
seem vulnerable in July? Passage of time
popping up, particularly from the Humphr
convention last week touched off a sponta-
would almost surely dim voters' memories of
camp.
neously warm demonstration that kept him
the accident at Chappaquiddick, too, and might
If not this year, might he be a candidate
from starting his speech for almost five min-
even case their fears that another Kennedy
1976? "I assume there'll be a Democratic
utes.
candidacy would mean another Kennedy assas-
cumbent then," he evasively replies. And wh
The Scenario
sination.
about after 1976? After all, The Wall Street
But there are substantial arguments against
Journal survey showed that half the count
Despite Chappaquiddick and his protesta-
delay, too. Time could unravel the network of
believed he'd be President some day.
tions of non-availability, he still rates high in
the polls; the Journal's survey showed that
academicians and political pros who now stand
"I've learned," he says, "that you don
while 48% of the people oppose his election,
ready to rally round. If someone else becomes
plan too long in the future-certainly not in I:
43% would seriously consider voting for him. A
the Democratic nominee, he might win-and
family." And the Senator reaches for Patrick
Time magazine survey found that if he'd been
then Mr. Kennedy, who might prefer to run
hand and goes off to change into swim trunks
The Gallup Poll
For Release: Thursday, May 4, 1972
Makes Dramatic Gain Since Wisconsin
McGovern Moves Into Virtual Three-Way
Tie for Second Place in Latest Standings
By George Gallup
Copyright, 1972,
Field Enterprises, Inc.
Top Nomination Choices of Democratic Voters - Nationwide
PRINCETON N J., May Fol-
love Lis impressive tory in the
COUP 1:- ary. Sen George Mc-
Grem bas registered a dramatic 12-
Faith 111 (opularity with the na-
Docume voters In the latest
77 McGovern is in a virtual three-
ne for second place. winning the
of 17 per cent of Denincrats for
the aomination. compare to 19 per
for GA George Wallace and 17
for NO Edmind Muslae
form Hobert If emphrey continues to
frontra winning per cent
vote if Democrars in the latest
Hubert Humphrey
George Wallace
George McGovern
Edmund Muskie
Yorty
I
PRE-WISCONSIN
No preference
9ª
6
M.Govern's performance in Wis-
31%
17%
5%
22%
and t'e resulting media COV-
POST-WISCONSIN
100%
100%
have apparently given him
lentity which he previously lacked
30%
19%
17%
17%
Less the " one had of nne per
name Democratic VOICES Until
/
No longer at and late
(13', survey. McGovern's
DOVE created 7 per cont in 14
Muskic Vote Divides Equally
tent. of D. locratic presidential possi-
Latest Standings
Between Humplires. McGovern
coverning d period of two and
Support for the other candidates on
Massachusetts and Pennsylvania primar-
March 31.
Muskie's decision to stay out of the
air years
ies.
the list, including Humphrey and Wal-
April 21-24
April 3
primary contests has led political ob-
lace, has shown little change between
Fach Democrat was asked the follow.
Humphrey
30%
Mushie's Vote
31%
3
servers to speculate as to which cardi-
surveys.
ing questions:
Wallace
19
17
date would stand to gain most if Muskie
Off Slightly
McGovern
17
5
loses substantial ground with the na-
if they recent decision to foreço
The latest results are based on inter-
Which ONE of the people on this
Muskie
tion's Democratic voters.
17
22
a the parti parton in the remaining
views with Democrats in a total sample
list would you like to see nominated
Lindsay
of 1556 adults, 18 and older. Survey
as the Democratic candidate for Pres-
/
5
A special analysis of the second
ary contexts which at a time when
Chisholm
ident in 1972? And who is your
5
4
choices of Muskie supporters shows the
tunes ebbed with Democratic
respondents were interviewed in person
Jackson
second choice?
4
5
vote going about equally to Humplirey
attonwide from 22 per cent
in more than 300 scientifically selected
McCarthy
3
4
and McG vern with each man picking
in the previous (late-March. early-
localities across the nation. Interview-
Here are the results of the latest
Mills
I
up about 1 third of the Muskie vote.
April) survey to 17 per cent in the
ing was conducted April 21-24 after
nationwide survey, compared with the
Hartke
The remaining third is divided among
late survey, conducted in late April.
the Wisconsin primary and before the
earlier survey:
the other candidates on the list.
THE WALL STREET JOURNAL
Thursday, May 4, 1972
arreams Till Kennedy
As President Someday
But Hope It Isn't So
They Admire Him Greatly,
Do Not Want Ifim to Run;
As No. 2, He'd Hurt Ticket
And Many Fear for His Life
Admiration for the Man
The Gallup survey was conducted the week-
end of April 14 to 16. (Details of the polling
JOURNAL Resedup
technique are given in the box on page 21.)
T1 12 Brown. a sale women at the Sex and
The following week, Wall Street Journal rè-
ue in Detroit. has D.e political scene
porters across the nation interviewed hundreds
111 mea out. "It is de-tiny" that Edward
of Americans to supplement the statistical
vill someday be President, she says.
data. The quotes in this article come fro...
22/0 went him."
those interviews; the statistics come from the
is prontly only half right. how-
Gallup survey.
well be destiny that the Massa-
One conclusion from the survey and the in-
senator will someday be President.
terviews is that Americans admire Sen. Ken-
right now at least, the people don't want
nedy the politics n and Edward Kennedy The
Mr.
min-even though they aren't likely to vote For
Th are two key indires of a survey con-
him. Three year. G20. a car driven by the =
ducted for The Wall Street Journal by the Gal.
ator went off a bridge at Chappaquiddick :-
lard after & may, and a female companies :
This is the first " tire stories OIL Scn.
his was drowned. The Senator and not rc; Tt
the colont in nature unit no. 10 hours
is 0.5% VICIO of his submittion this
later. and di the time IL was Widely assemed
the Pts entitles of ever becoming a national
leader lind been in-1 antly wiped out.
Iup OL mention. The under sought to deter-
But now. 15'' " the surviyed believe
nune Maericans' effitudes about Scn. Ken-
that Sen. Kennedy conducted hintself as well at
nedy, his abilities and his life stvie. The find-
he could under the circum-tances ruse say no
into 1. if announced Delhio-
didn'te, and half De people won't even venture
CT
keep knowing
a guess on whether the Sen tor was drunk at
could 1/ important as well. In-
the time. (Or the other half. thom: the feeling
Card
deed. te i. inerea 1K that, want It or
runs three-to-two that he was drun.)
n.s. Keanuay 12 gri the Democratic
At any r 10, there's no wide.-; read feeling
nomination at Mami Beach in
that he's 100 much of a layboy to be Piecl-
July, Jul diy's TIM.
didn't
dent-only 10% of the people have that View.
claims Democratic
"All men play around. but he was stupid
** believe
when lin
mosgh to get enught one time." says Ann
it carlots
survey
Muchib a Pit. burgh housewife who is ac-
of 1.10
such to
ave in Democratic polities. Judy Fisher, a 33-
wor-old Sin Francisco Democral, agrees. "I
will trunk no has done anything worse th 11
ay
most. The circum: tances were such that it has-
hun;
pene I to come out in his case." Republican An-
Whit's
thony Olenick, a retired pressman in Fleming-
more.
rule
the
more
now.
destined
thank
Feelings
but I sure wouldn't do it when I was planting
From 0
and
N.J., in to
IF of '
Shill. CA mijority of American-
1103 a of topic get loaded."
1.19 ? 1. Typ 1. AT be has a
think the Senator wouldn't be as good a Prom.
Jean William Wells. a 25-ye T-1 d
nue of being clocked omeday although
dent as his brother John
0.00L in Date d. seems to CUAL 1,"
Le any of the my TH135 neces ary in a
Prevident Ted would be better than 1'
of 1.10st Amoricans. Chap : TUINTON
President." Stys Park Weaver Jr., a Los Ange-
John. "I just can't compare anyone 10
location't affect my 0 ...0'1 27m.
les more unher. Ed Syll III. a Anto.
Kennedy. I just had such great fath In
one (** or AT der" Nr. W.P. If
nio
lery owner, thinks Ir. II and will
AND Freda Henderson, a Corton switched
Senator was drunk, "that's his buciness. 1
be elect J some day becau e of "the cimple
operator.
my-elf once in 2 while."
Len. 3 of Justice" Americans feel toward the
One reason Ted Kennedy would male a
If Americans are rympa actic about Mr.
Kembey family.
good President, many people say, is becau. 1
consuv's past, they are extremely
If 1.20 DI nuor does someday become Presl-
he has been a good Scnator. In the Gallun num-
h.s future. 1.. the Gillup surren. is
:
Jei.t. nic Americans think he will be effective
vey, 63% of the people said they believed Mr.
respondents said they beneved Sen. Ken-
III al.ng with Russia and China, in combating
Kennedy was doing a good job in the Senate:
a: President or as a cansidate for Pre.:-
and in instilling tru t and confidence
only 12% thought otherwise. Among D.mo-
would really run a much greator net: of
in himself and his office. Democrats, espe-
crats, he scores in 18-to-1 proportions: he even
lated-as his two offer bro
cally, entident of his ability.
gots a three-to-one vote of confidence from 1.0-
tre-than other men would. Twenty-nine per-¹
The C Eup figures: 4712 think he'd do
6
publicans.
thought
not.
310 dealing WILL Ru LIL and China: 311
Oddly, though. Americans don't want this
"Every nut in the country would be out 15
Chick not. Fifty-four percent think he'd offec
good Senator to become their Vice Pres:
bim," says Junes Diehl. a worker at the
Lively deal with intlation: 00% think not. And
any more than they want him to become their
Metors Code parts division in :
52', think he'd instill trust and confidence: 31
President. If the Senator were the No. 2 10 "
isburg, W.Va. Les Antonelli. assestant 5-1 thank no..
on the Democratic ticket this year, 2001 of the
rector at the San rencis. Jews 11
P tricia Horseh of Chief 20, a 26-year-031
people would be more likely to vote for 11a a
ommuny
Center,
and,
t:
visit
orn
supporter,
i;
one
Americ
an
ticket-but 250 would be less likel*. "A Ken-
that's never surg to 80 way. The In
Minks Mr. Kennedy would be a good necotive
nedy candidney would be on balance a new tive
the I::'d providely be more at: to L: a
with Communist countries. "II" doesn't have
(netor," according to the Gallup analysis. "It
for me dortented soul th. n somethe
40 fear of communication" she says. "H:
would produce a net gain only among Lease
would."
boket at en altern live form of govern
crats (who are likely to vote for the n°1
Women are even more pessimitic the
on part; of the world. return then show
it C... threat." (But a Phil- Colpula man 1.
ways and among the under-35 220 group 1373
in the Gaing survey, women an-wered
are more Democratic than the older non
to the question in a five-to-two ratio,
agreen. "Ile Lett'L had the experience, and
for
Numn.")
group).
MIA.
T..c concern overp wible substitution W.S
"1 Born Leader"
to Journal reporters as one rea. on ome
O: "I's cite Mr. Konnedy's probable ability
hericans don't VALI the Sct ator to run for
:- at: ret And advisors on foreirn af.
resident this year the future. Dr. a
the at: crs" that count, says Allen Golu-
of other rea ers are cited for not wanting
mith of San Antonio. "And he can get more
to run or for ne won't run.
braing ower to help run this country."
"The Democrate Amaint waste him in
0. the economic Bront, if Mr. Kennedy Was
and his chings aren't rood right now.
"Ither wouldn't walk off the P.....
u ct krey of Chica :0. "Nebsdy or
11 In-iness could rest CO) fort.
Nexon. Bestues, 1 think Kennedy
son in power." according to
How the Gallup Survey
the generating of the fatuly
MTT Julies, a Borten Letter and MeGovern
to of M 1.1 3
Mrs. Michilbauer of Pit.
For Story Was Conducted
to him." Intry
would A: r.cuns & and
By WALL STREET 81 purcer
family wis
prices down. H it. bride.
The Gallup survey Unit is the D. for
Aven 203 E
c .1 mind."
the accompanying article on sen. Edward
JOWs children. They red
trust and confuien C. "I
Kennedy involved telephone interviews
5 the American 0 DTV
with a cro. section of 523 113.
1..1 no v, to mirst not
Presid 50ys Sharen Leuenberger, a San
A telephone survey focusing upon one
M.
to
BY meet Americans
polities) figure, such 1.3 the stude d' 17
One. THE riter. a Trye 3'ml
President L. 1..1 Leemedy.
linely to produce a somewhat more (yor-
in urance tenny and n Meker
believes in him: he's a born
able re-ponse than a per-onal-interview
lare. Ju-miune Dut 1111 of Hamil-
10, 1.5
survey would. There are some people who
1: actually 1 Gever struberry 07 his part
E :! Check L'ani, a law statent in
flanks "Kennedy :-. the charle
are reluctant to be negative about an in-ll-
vidual when by an UN, an Enter-
11. Douthers h.d. which could
Date: ... elves o the race.
the country."
viewer over the telephone.
Wish Father 10 Be Horried?
exampled the the Senstor is
This effect is minimized in 11:13 care,
to 1. Pm name
owerer. be III e either the person Lice-
viewed Lus time or name in his
here
in a of
hon. in 11 WILL recently interview r-
that
who what be
11 by Gallup erver T.
the
"All
your are Leen very veri-
Galip terviewers 1...3 altrog de
Lawn't date vary
reetly or Cy C I:- 1.
To in
the in there
15
are
of the or J on any C. in
en
the
mater."
1.1.,
when the answers fall sween
world invov
were 1:1 Int. Slevey do.
like to not GRANK on Sintay might,
SACTS or near 8%
The Gallup Poll
For Release: Sunday, April 23. 1972
6 in 10 Women Afraid to Go Out Alone at Night
Growing Fear of Crime Could Become
Number One Issue in Nov. Election
the percentage of citizens living in
smaller cities (pop. 2,500-50,000) who
% of Women Afraid To Go
By George Gallup
He has to be an afferney to
Copyright, 1972,
express fear has shot up 19 percentage
Outside Home at Night
Second Biggest
one to court and when be and the
points to 41 per cent. This is not
Domestic Issue
Field Enterprises, Inc.
%
%
suspect 15 usually at fice anyway
far behind the figure of 49 per cent for
A recent Gallup audit of the public's
people living in the nation's largest
worries shows crime and lawlessness
This is what a HYGT of La ife
(including drug abuse) to be the pub-
from Beaverton, Or Jon
cities.
PRINCITON,
%
J
April
60
60
22
lic's greatest concern an the domestic
"People TO toods
Lave charged drastically
Survey Covered
front, second only to the economic situ-
kids Children run or parents and
neig borbood in recent
300 Localities
55
55
ation.
insist on dom: t of 'thine I
Tre N J civil service
good hard work rever but anyb "
A total of 1478 persons, 18 and
Despite the widespread concern over
interviewed in the latest
older, were interviewed in person in
50
50
crime in all regions and in all levels
Reflection the of
Five years apo I
the latest survey which covered more
of society no presidential candidate
survey. an elderly
have thought twice about
than 300 scientifically-selected locali-
45
45
in primary races has yet come up with
ed think the b. of ful~
and at: to the prot-
ties across the nation. Interviewing
a program for dealing with crime by
crime
IS
Irons
it.
in the evening. But flow.
was conducted March 24-27. This ques-
40
40
which to attract voters
do anything to get money to p.n.
taking or chances We've
tion was asked:
them."
least siv musgines in our area
last year or 50
1, there any area right around
Became n Top
The How atte su
here that is, within a mile
Worry in '60's
response of all persons interview
housewife. like many
here you would be afraid to walk
1968
1972
Worry over crime and lawlessness
Public's Reasons for
become ocreasingly fearful
alone at night?
In 1968, 44 per cent of women said
came into prominence in early 1965,
High Crime Rate
and 'ers: "A year or
walked nov deg every night
The following table shows the latest
they were afraid to walk alone at night
and by the time of the 1968 president-
ial election had become the number one
Laws are too lemitht/penalties
with all the trouble around
results compared with those recorded
in their neighborhoods. Today the figure
not su enough
domestic concern of voters.
ht 1 hit over the head
four years ago, in February, 1968:
is 58 per cent.
Drug different
Crime (including looting and riots)
Lack of expersision by parents
13
Tie portion of women who say
Afraid to Walk Alone at Night
ing that one person in three (35 per
was the number one domestic issue at
Not enot gh jobs/joverts
13
afraid to out alone at night
Point
cent) believes there is more crime in
the time of the 1968 presidential elec-
Too 010k permiss 055
tood seds has crown from
1968
1972
Change
their communities than there was a
tion.
in sex cty
10
High 11 per cent four years
%
%
year ago. Four in ten (42 per cent)
Lack of proper lay enforcement
8
early SIX in ten (58 per cent)
say "about the same" while only eleven
What's Behind the
NATIONAL
31
41
+10
I.1 feelings between FT sups/races
7
wide survey just completed.
per cent say "less."
High Crime Rate?
Lack of responsib bes among
is as high as three in four
Men
In
20
+ 4
What's behind the high crime rate
younger people/ lisr spect
both white and black women
Women
44
58
+14
Could Be Key Issue
in the United States?
for las
6
= years old or older.
Community Size:
In November Election
When the sample of citizens inter-
People bac too
Fear is crown amount men. as well
500,000 & over
40
49
9
Crime could become a key issue in
viewed 111 the latest survey was asked
money fluxury
4
lesser extent. Four years ago
50.000-500,000
38
49
+11
the presidential election this fall. parti-
this question, here's what they had to
All other responses
was 16 per cent: today it is
2,500-50,000
22
41
+19
cularly among women. It is rapidly
No opin-on
to
say:
20
cent
Under 2,500
21
24
3
becoming a "close-to-home" issue for
many Americans and could gain in
"Hands of Police
Total:
14
No Longer Just
Only One in Nine Says
prominence if economic conditions con-
Are Tied'
Include
back
of
chain
Big City Problem
'Less Crime' in Area
tinue to improve and the Vietnam wat
A 60-year old real estate salesman
DRUGH
glamorice
and lawlessness have tradi-
Consistent with the growing fear of
has been defused as a key issue by No-
from the state of Washington:
Total rids to "an
tionally been "big city' problems, yet
crime in one's neighborhood, is the find-
vember.
"The hands of the policeman are tied.
since State person. " may
reason.
ADMINISTRATIVELY CONFIDENTIAL
April 19, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Surveys
Discussion with John Davies of Gallup Surveys today
disclosed several matters of interest:
1. The Gallup Release for Sunday, April 23, 1972
will focus on the increased fear of crime by Americans.
One of the lead lines, if not the headline, will be that
"6 in 10 women are afraid to walk in their own neighbor-
hoods in the evening." This concern by 58% of the women
compares with 41% five years ago. The public blames
too lenient laws, drugs, and permissiveness by parents
and society. Crime is now a critical domestic problem
equal to the economic issue in John Davies' mind. lie
believes it will hurt candidates with a soft position
on crime or drugs;
2. Gallup's April Survey will be in the field this
weekend, probably April 21-23. In addition to Presidential
popularity, trial heats, and the standing of the Democratic
contenders, Gallup will ask several questions on the Indo-
china situation. The questions will not be the same as
ones Gallup has asked before according to Davies. Rather,
there will be questions on reaction to a Senate vote to
cut off funds for the was provided the POWs are released.
The question on the bombing will be something like "Do you
favor or oppose the stepped up bombing of Indochina in
recent days?" There will be no questions on the N.V.N.
invasion. Davies would not indicate any release date to
me.
- 2 -
In light of this information you should consider two steps.
First, ORC could poll April 21-23 on pending matters and
offer a comparison with Gallup. The last ORC poll occurred
on March 18-19.
Proceed with development of questionnaire.
(Areas to be tested include drugs, ITT,
Vietnam and Ehrlichman's busing questions
which have not been received.)
Forget ORC poll for now.
Other.
The second step might be to ask Counsellor Rumsfeld to
call George Gallup, Jr. If Rumsfeld has called him in
the last two months, neither Colson nor I are privvy to
the conversation. You would probably have to ask Rumsfeld
personally to talk to George Gallup about the Indochina
questions.
GS/jb
The Gallup Poll
For Release: Sunday, April 16, 1972
Poll Analyzes Strength of Three
Leading Democratic Possibilities
By George Gallup
Copyright, 1972,
Field Enterprises, Inc.
PRINCITON N.J., April 15 - When
to delerates to the Democratic con-
version meet in Miami Beach in July
the presidential nominee, they
Suppose the choice for President
Fase - basic considerations in
in the Democratic convention this
and (1) Which candidate commands
with the public, as determined by an
year narrows down to Edmund
e createst strength within the party
attitude scale designed to measure de-
Muskie and Hubert Humpbrey.
and (2) Which candidate an attract
gree of enthusiasm for leading presi-
Which ONE would you prefer to
ed voters. 46 to 35 per cent. with 15 per
e createst number of independent
dential possibilities.
have the Democratic convention re-
Kennedy Winning
cent for Wallace and four per cent
Here are the strengths of the three
lect? (The same question was asked
'Charisma' Battle
rers and dissident Republicans?
undecide 1. Nixon leads Muskie by
In latest "showdown" test. which
about Muskie rs. Edward Kennedy).
Senator Kennedy is currently winning
about the same margin. 16 to in per
leading Democrats tested. based on
the "charisma" battle, despite the fact
cent. with 14 per cent for Wallace and
restates the field of Democratic candi-
"showdown" contests:
The following tables show the na-
that he trails Muskie in a two-way
four per cent undecided.
dates to the from the presently frag-
- Humphrey's Greatest Strengths
tional vote in these showdown tests,
showdown test.
ented field of eight. Sen. Hubert
Humphrey's base of support among
and the results by party affiliation of
When Nixon and Kennedy were
H prey leads Sen. Edmund Muskie
respondents:
The degree of enthusiasm generated
matched in an earlier (February)
Democrats registered to vote is with
anong Democratic voters by a vote
by leading Democratic presidential
trial heat the P lent held a 1" to
manual workers, blacks, persons with
of 4 to 49 per cent with seven per
Muskie VS. Humphrey
possibilities has been measured by
39 per cent lead over Kennedy. with
relatively little formal education and
-ent underided
(Choices of registered voters)
means of a sensitive TO point attitude
0 per cent for Wallace and five per
citizens in lower income groups.
Muskie HHH Undec.
scale. The two top positions on the
cent undecided.
Sen Edward Kennedy elso leads
- Muskie's Greatest Strengths
%
%
%
scale represent a rating of "highly
Muslue in a showdown test among
Muskie's appeal is with middle-in-
favorable."
McGovern's National
Democrats
39
54
7
Dear rats who are registered to vote,
come and better-educated Democrats, as
Vote Post Wisconsin
Independents 47
35
18
For by a smaller margin, 50 to 42 per
Kennedy receives a "highly favor-
well as the Independent voters.
Republicans
Senator George McGovero of South
42
41
17
able" rating of 33 per cent among all
cent
Dakota was not inclu 111 the latest
- Kennedy's Greatest Strengths ======
persons interviewed in a recent survey,
Despite Muskie's poorer showing
Kennedy owes much of his strength
NATIONWIDE 42
survey because. or to the 11 onsin
45
13
compared to 26 for Muskie and 23 per
than Humphrey and Kennedy among
primary. be had no been able to estable
among Democrats to the support of
cent for Humphrey.
the party faithful. be leads both men
Muskle V.S. Kennedy
lish hims.:I as a leading contende for
women, blacks, persons with relatively
arrong the large bloc of Independent
(Choices of registered voters)
Nixon Has 11 Per Cent
the nomination in nationicide SURVEYS
little formal education and with young
voters who constitute about a third of
voters under 30 years of age.
Muskie Kennedy Undec.
Scale Rating
McGovern's strategy has been to con
He electorate
%
%
%
Each Democrat tested fails to match
centrate on key primaries rather than
Following are the questions asked
Democrats
42
50
8
President Nixon's current "highly fav-
to campaign nationally relying 111 his
Kennedy Demonstrates
in the latest survey, which was con-
Independents 48
38
14
orable" score of 41 per cent. The
showing in those individual states to
Greatest "Charisma"
ducted March 24-27 with 1478 adults,
Republicans 66
19
15
President's lead in this respect is re-
make him strong nationally. Whether
Of the three men tested. Kennedy
18 and older, in more than 300 locali-
flected in recent trial heats which show
this strategy pays off will be measured
demonstrates the greatest "charisma"
ties across the nation:
NATIONWIDE 50
39
11
him leading Humphrey among register-
by Gallup surveys in the coming weeks
The Gallup Poll
Niron Widens Lead Over HHH, Muskie
By George Gallup
PRINCETON, N.J.-Sens.
interview March 24-27 in
Hubert H. Humphrey and
more than 300 localities
Edmund S. Muskie have lost
across the nation. This ques-
tion was asked:
ground in trial heats against
Suppose the presidential
President Nixon and now
election were being held to.
trail the President by the
day. If Richard Nixon were
widest margin to date.
the Republican candidate and
Humphrey and Muskie
Hubert Humphrey (Edmund
now show about equal
Muskie) were the Democratic
strength in races against
candidate, and George Wal-
lace ran again as a third-party
Mr. Nixon, with Humphrey
candidate, which would you
trailing by 11 percentage
like to see win?
points and Muskie by 10.
Following are the results
Mr. Nixon wins the sup-
of trial heats with Mr. Nix-
port of 46 per cent of regis-
on, Humphrey and Wallace
tered voters to 35 per cent
since January, 1971:
for Humphrey and 15 per
Wal-
Un-
cent for Wallace as a third-
Nixon
HHH
lace
dec.
March 24-27
46%
35%
15%
10.
party candidate. Four per
Feb. 4-7
46
39
10
5
Nov.
cent are undecided.
19-22, '71
47
37
12
4
Aug. 20-23
43
37
11
9
In a contest with Muskie,
May 7-10
4?
39
12
7
Mr. Nixon now leads 46 per
March 12-14
46
36
12
6
Jan. 9-10
&
38
10
4
cent to 36 per cent, with 14
per cent for Wallace and 4
Following are the results
per cent undecided.
of trial heats with Mr. Nixon,
Until the latest survey,
Muskie and Wallace since
Muskie had consistently
January, 1971:
made a better showing than
Wal-
Un-
Humphrey in trial heats
Nixon Muskie
face
dec.
Mach 24-27
46%
36%
14%
4%
against Mr. Nixon and Wal-
Feb. +7
43
42
10
5
Nov.
lace. In contrast, Hum-
19-22, '71
44
41
10
5
phrey's best showing against
Oct. 8-11
43
35
13
9
Aug. 24-23
42
36
11
11
the President to date was
May 7-10
39
41
12
8
March 12-14
43
39
12
6
last May, when he won 39
Jan. 9-10
44
44
9
3
per cent of the support of
© 1972. Field Enterprises. Inc.
registered voters to 42 per
cent for Mr. Nixon.
Humphrey has retained
the front-runner position for
his party's nomination, win-
ning the support of 31 per
cent of Democratic voters
nationwide. compared to 23
per cent for Muskie and 15
per cent for Wallace.
Despite Humphrey's lead
among Democrats for the
nomination, his showing
against Mr. Nixon is no bet-
ter than Muskie's. This is ex-
plained in large part by
Muskie's far greater appeal
among independent voters.
Among independents, Mr.
Nixon leads Muskie 46 per
cent to 29 per cent, but
against Humpbrey, Mr. Nix-
on's margin is 52 per cent to
23 per cent.
Wallace's current vote as
a third-party candidate in
these trial heat races is the
highest since the 1968 elec-
tion when he won 13.6 per
cent of the national vote to
43.4 per cent for Mr. Nixon
and 43 per cent for Hum-
phrey.
The latest trial heats are
based on in-person inter-
views with a total of 1.151
registered voters out of a
total sample of 1 178 not
NMBC
GALLUP AND HARRIS TRIAL HEATS
1968 - 1972
RNC RESEARCH DIVISION
MARCH 28, 1972
GALLUP POLLS - TRIAL HEATS 1968
NIXON
HUMPHREY
WALLACE
NOT SURE
October 31, 1968
42%
40%
14%
4%
October 17, 1968
44
36
15
5
October 3, 1968
43
31
20
6
September 27, 1968
44
29
20
7
September 20, 1968
43
28
21
8
September 3, 1968
43
31
19
7
August 21, 1968
45
29
18
8
July 20, 1968
40
38
16
6
June 29, 1968
35
40
16
9
June 15, 1968
37
42
14
7
May 25, 1968
36
42
14
8
May 4, 1968
39
36
14
11
April'6, 1968
43
34
9
14
NIXON
McCARTHY
WALLACE
NOT SURE
August 21, 1968
42%
37%
16%
5%
July 20, 1968
41
36
16
7
June 29, 1968
36
39
18
7
June 15, 1968
39
41
14
6
May 25, 1968
40
38
13
9
May 4, 1968
39
37
14
10
April 6, 1968
41
38
10
11
NIXON
KENNEDY
WALLACE
NOT SURE
April 6, 1968
41%
38%
10%
11%
HARRIS SURVEY
-
TRIAL HEATS 1968
NIXON
HUMPHREY
WALLACE
NOT SURE
November 1, 1968
42%
40%
12%
6%
October 27, 1968
40
37
16
7
October 9, 1968
40
35
18
7
September 27, 1968
44
29
20
7
September 20, 1968
43
28
21
8
September 11, 1968
39
31
21
9
September 3, 1968
43
31
19
7
August 24, 1968
40
34
17
9
July 25, 1968
36
41
16
7
July 6, 1968
35
37
17
11
June 11, 1968
36
43
13
8
May, 1968
36
38
13
13
-2-
HARRIS SURVEY - TRIAL HEATS 1968 CONT.
NIXON
KENNEDY
WALLACE
NOT SURE
May, 1968
40%
38%
14%
8%
April, 1968
35
41
8
16
March, 1968
39
44
10
7
NIXON
McCARTHY
WALLACE
NOT SURE
August 24, 1968
41%
35%
16%
8%
July 26, 1968
35
43
15
7
July 8, 1968
34
42
16
8
June 10, 1968
36
44
12
8
Late May, 1968
40
39
14
7
Early May, 1968
37
40
13
10
March, 1968
43
34
14
9
HARRIS SURVEYS - TRIAL HEATS 1969-1972
NIXON-MUSKIE-WALLACE TREND
NIXON
MUSKIE
WALLACE
NOT SURE
February, 1972
44%
40%
11%
5%
January, 1972
42
42
11
5
November, 1971
43
39
11
7
September, 1971
47
35
11
7
August, 1971
43
41
12
4
June, 1971
40
42
13
5
May, 1971
40
42
11
7
April, 1971
39
47
11
3
February, 1971
39
44
12
5
January, 1971
40
43
11
6
November, 1970
40
46
10
4
September, 1970
43
43
10
4
May, 1970
42
38
12
8
April, 1970
47
36
10
7
February, 1970
49
35
11
5
November, 1969
49
35
11
5
October, 1969
51
35
9
5
May, 1969
51
35
11
3
NIXON-MUSKIE RACE TREND
NIXON
MUSKIE
NOT SURE
February, 1972
47%
45%
8%
January, 1972
45
48
7
November, 1971
48
43
9
September, 1971
50
40
10
-3-
NIXON - MUSKIE RACE TREND CONT.
NIXON
MUSKIE
NOT SURE
August, 1971
47%
45%
8%
June, 1971
46
46
8
April, 1971
44
50
6
February, 1971
42
48
10
January, 1971
46
49
5
NIXON-HUMPHREY-WALLACE TREND
NIXON
HUMPHREY
WALLACE
NOT SURE
March, 1972
48%
35%
12%
5%
February, 1972
47
36
12
5
January, 1972
46
37
12
5
November, 1971
45
36
12
7
September, 1971
45
36
12
7
May, 1971
44
39
10
7
April, 1971
42
41
13
4
November, 1970
46
39
11
4
April, 1970
50
36
11
3
November, 1969
48
37
12
3
November, 1968 (actual
vote)
44
43
13
GALLUP POLLS - TRIAL HEATS 1969-1972
TREND SINCE 1969
NIXON
MUSKIE
WALLACE
NOT SURE
February, 1972
43%
42%
10%
5%
January 7-10, 1972
43
42
12
3
November 19-22, 1971
44
41
10
5
October 8-11
43
35
13
9
August 20-23
42
36
11
11
May 7-10
39
41
12
8
March 12-14
43
39
12
6
January 9-10
44
44
9
3
December 5-6, 1970
44
43
9
4
June 19-22
43
36
13
8
January 30-February 2
47
35
13
5
September 12-15, 1969
49
34
11
6
-4-
GALLUP POLLS - TRIAL HEATS 1969-1972 CONT.
NIXON
KENNEDY
WALLACE
NOT SURE
February, 1972
47%
39%
9%
5%
November, 1971
44
41
10
5
August, 1971
43
38
10
9
May, 1971
42
41
10
7
March, 1971
46
38
11
5
January, 1971
47
38
9
6
December, 1970
47
37
11
5
January, 1970
49
35
11
5
September, 1969
53
31
10
6
July, 1969
52
36
9
3
April, 1969
52
33
10
7
NIXON
HUMPHREY
WALLACE
NOT SURE
February, 1972
46%
39%
10%
5%
November, 1971
47
37
12
4
August, 1971
43
37
11
9
May, 1971
42
39
12
7
March, 1971
46
36
12
6
January, 1971
48
38
10
4
April, 1970
50
32
11
7
February, 1970
54
34
12
X
January, 1970
50
33
13
4
September, 1969
53
33
11
3
NIXON
LINDSAY
WALLACE
NOT SURE
February, 1972
53%
29%
12%
6%
August, 1971
45
30
12
13
December, 1970
48
35
12
5
June, 1970
46
29
15
10
NIXON
McGOVERN
WALLACE
NOT SURE
February, 1972
49%
34%
11%
6%
November, 1971
49
33
12
6
NIXON
McCARTHY
WALLACE
NOT SURE
January, 1970
55%
24%
12%
9%
File
Gallup
Administratively Confidential
March 17, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Poll -
Democratic Contenders
Discussion with the Gallup Organization this morning indicated
that the Sunday, March 19 release on the Democratic Contenders
will show Humphrey as the leader for the Democratic nomination.
The question: "Which One of the men on this list would you like
to see nominated as the Democratic candidate for President in
1972:"
Polbay
0
3/-3-5
2/4
1/7-9
Humphrey
35%
23
32
29
Muskie
28
35
39
Lindsay
8
7
McGovern
7
3
McCarthy
6
Jackson
5
4
was
Chisholm
3
3
2
Martke
1
/
*
Yorty
1
I
2
No Preference
6
9
7
The polling dates were March 3 - 5.
The headline will be "Humphrey Takes Lead as Top Choice."
When the question included Wallace the results were:
Humphrey
31%
Muskie
23
Wallace
15
Lindsay
7
McGovern
6
McCarthy
5
Jackson
3
Chisholm
a
Mills
2
Hartke
1
Yorty
0
The No Preference Jan an Feb 5 lests did not include Wallace
File
Gallep
Administratively Confidential
March 17, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Gallup Poll -
Democratic Contenders
Discussion with the Gallup Organization this morning indicated
that the Sunday, March 19 release on the Democratic Contenders
will show Humphrey as the leader for the Democratic nomination.
The question: "Which One of the men on this list would you like
to see nominated as the Democratic candidate for President in
1972:"
Humphrey
35%
Muskie
28
Lindsay
8
McGovern
7
McCarthy
6
Jackson
5
Chisholm
3
Hartke
1
Yorty
1
No Preference
6
The polling dates were March 3 - 5.
The headline will be "Humphrey Takes Lead as Top Choice."
When the question included Wallace the results were:
Humphrey
31%
Muskie
23
Wallace
15
Lindsay
7
McGovern
6
McCarthy
5
Jackson
3
Chisholm
a
Mills
2
Hartke
1
Yorty
0
No Preference
5
THE WHITE HOUSE
WASHINGTON
3/15
Date:
TO:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
You have reviewed the Gallup Opinion
Index that is the basis for
Khachigian's comments.
The comments on California colleges
are particularly apt.
His memorandum will be sent to Colson
and Reitz for follow-up.
THE WHITE HOUSE
WASHINGTON
March 15, 1972
MEMORANDUM FOR MR. HALDEMAN
FROM: KENNETH L. KHACHIGIAN Ver
Information coming out of the February Gallup Opinion Index
sheds interesting light on the political views of college students.
We can learn from it profitably.
Although the President's approval rating is negative with
college students -- 43%-51% -- certain groups within the general
survey show potentiality for our side. For example, those college
students 18 years of age and under approve of RN 48% to 43%. It
gets less up the scale to students 21 to 24 whose approval is around
36% while disapproval is at 57%. By class, freshmen approve
RN 49%-43% while graduate students approve at 20% and disapprove
at 75%.
it
The lesson here is that Freshmen political views are much
more conventional and have had less time to be radicalized. And,
we ought to be focusing on the younger college students in terms of
namy
appeals. However, it should be noted that nonregistered voter students
approve of RN in higher percentages than do the registered students.
The lesson there is that we have got to get more of our supporters
registered. Right
Moreover, Protestant students approve of RN 57% to 37%
while Catholic students are a toss-up 47%-47%. Finally, the
President's support at denominational colleges is overwhelming --
66% approve of him and only 29% disapprove. Are we looking at
these statistics and making a big effort at denominational schools
(which include Protestant schools, e.g., Southern Methodist, and
the like)?
we sere should be
Some of the above statistics are confirmed in that 18 and 19 year
old college students preferred RN to McCloskey in a trial heat by
a 43% to 37% margin while the older students favored McCloskey by
about 51% to 30%.
Page 2
Recommendation. that the above information be taken into
consideration on how our college activities are targeted. Of
greater interest is the fact that the younger college students will
be likely more pro-RN, and perhaps we have forgotten about all
the hundreds of two-year colleges in the country.
California alone has about 100 junior colleges, where students
living close to parents will vote more like their parents and probably
be more pro-RN, Why don't we make a special effort to emphasize
two-year colleges throughout the country in our organizing activities --
stir up the latent vote for RN which exists there. It seems to me it
is information of this sort (we need more) which would help target
the youth effort, and targeting is precisely what we need to make
the most out of this vote that we can.
Good!
THE WHITE HOUSE
WASHINGTON
February 1, 1972
MEMORANDUM FOR MR. HALDEMAN
Ve
FROM: KENNETH L. KHACHIGIAN
Even though the Gallup Polls are published regularly in
the media, the published polls do not give the detail that is
often desirable. Each month, Gallup puts out an opinion index
which breaks down into subpopulation groups the prevailing
opinion that the poll measured.
From time to time I have broken out some of the more
interesting data to send to Buchanan and Whitaker. Pat asked
that I send these to you on a regular basis each month for the
President's perusal. Below are the most recent ones I sent
to Buchanan. If there is any particular item you are interested
in, let me know, and I can break it out when the index comes to me
each month from the RNC.
FARMERS
Popularity (December 10-13, 1971)
approve
disapprove
no opinion
National
49%
37%
14%
Farmers
55
30
15
Trial Heats (November 19-22, 1971)
RN
Muskie
Wallace
No opinion
National
44%
41%
10%
5%
Farmers
50
34
11
5
RN
Kennedy
Wallace
No opinion
National
44%
41%
10%
5%
Farmers
51
32
12
5
Page 2
RN
Humphrey
Wallace
No opinion
National
47%
37%
12%
4%
Farmers
49
36
10
5
RN
McGovern
Wallace
No opinion
National
49%
33%
12%
6%
Farmers
62
18
11
9
CATHOLICS
Popularity (December 10-13, 1971)
approve
disapprove
no opinion
48%
39%
13%
Trial Heats (November 19-22, 1971)
RN
Muskie
Wallace
No opinion
35%
51%
9%
5%
RN
Kennedy
Wallace
No opinion
34%
53%
9%
4%
RN
HHH
Wallace
No opinion
39%
44%
11%
6%
RN
McGovern
Wallace
No opinion
40%
42%
12%
6%
The trial heat should be compared to RN's showing among
Catholics in 1968 where he got 33% to HHH's 59% to Wallace's 8%.
THE WHITE HOUSE
WASHINGTON
Administratively Confidential
January 17, 1972
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
G
SUBJECT:
Gallup Popularity
Dwight Chapin reached John Davies at Gallup and learned
that on Thursday, January 20, the new Presidential popularity
figures will be released. They are as follows:
Approve 49%
Disapprove 39%
No Opinion 12%
Also to be released is a special college popularity figure:
Approve 43%
Disapprove 51%
No Opinion 6%
John Davies believes this college popularity is much better
than most would expect.
Also, John Davies told Dwight that he believes Humphrey will
be the Democratic nominee because "Muskie is so bad".
The polling dates were January 7-8.
THE WHITE HOUSE
Pallm
WASHINGTON
December 16, 1971
CONFIDENTIAL
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
MEMORANDUM FOR
E.O. 12065, Section 6-102
By EmPrise NARS, Date 5-22-80
Honorable Earl Butz
Secretary of Agriculture
Honorable H. R. Haldeman
FROM:
John C. Whitaker
SUBJECT:
Gallup Poll
qu
These figures, if accurate, are a significant erosion of the
President's position among farmers if you follow the
conventional theory that the President must do very well
indeed among farmers to overcome strong Democratic
margins in the larger cities of the farm states.
It will be interesting to see the next poll, if you accept the
premise that the poll could well represent a low point due
to farm belt being stirred up over Secretary Butz'
nomination fight and low corn prices.
The next poll should reflect higher corn prices and a very
positive image of Secretary Butz.
cc: John D. Ehrlichman
THE WHITE HOUSE
WASHINGTON
December 15, 1971
MEMORANDUM FOR JOHN C. WHITAKER
FROM: KENNETH L. KHACHIGIAN
The
SUBJECT: GALLUP POLL
As in the past, we have received information on the latest
trial heats breaking out farmer opinion from the general sample.
Here are the latest findings (note that McGovern has been included
for the first time).
RN
Muskie
Wallace
Und.
National
44%
41%
10%
5%
Farmers
51
34
10
5
RN
EMK
Wallace
Und.
National
44%
41%
10%
5%
Farmers
45
41
10
4
RN
HHH
Wallace
Und.
National
47%
37%
12%
4%
Farmers
45
41
10
4
RN
McGovern
Wallace
Und.
National
49%
33%
12%
6%
Farmers
59
18
14
9
Page 2
You should note that the interview dates for this polling
were November 19-22 -- during the confirmation fight for
Earl Butz. That may account for the softening of support
vis 'a vis the opposition. Muskie pulled up a little bit, as did
Kennedy. Humphrey made an enormous jump since the last
poll -- perhaps reflecting his outspokenness during the Butz
confirmation. McGovern, who is supposed to be the farmer's
friend, gets absolutely wiped out by RN.
Please compare these figures with the ones included in a
memo I sent you on November 22. I send these with the usual
caveats that I don't take complete stock in their accuracy while
believing they help show trends.
H regiod
THE WHITE HOUSE
WASHINGTON
File Gollup
Date: 11/15
TO:
H.R. Haldeman
FROM: John C. Whitaker
FYI
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
November 10, 1971
MEMORANDUM FOR JOHN WHITAKER
FROM: KENNETH L. KHACHIGIAN
Der
SUBJECT: GALLUP POLL - FARMERS
The latest Gallup trial heat to come out pits the President head
to head with Muskie, and with the farmers the news is very good.
Shown below is how it compares with the previous poll. The October
poll had 136 farmers in its sample which is a bigger sample than they
have used before and therefore more reliable. But with my usual
warnings that these figures are not rock hard reliable, here are the
results:
Interview dates - October 8 - 11
Nixon
Muskie
Wallace
Undecided
Farmers
55%
22%
13%
10%
National
43%
35%
13%
9%
Interview dates - August 16-20
Nixon
Muskie
Wallace
Undecided
-
Farmers
43%
30%
16%
11%
National
41%
37%
10%
12%
This is before the added $600 million and before the Russian
grain deal. We must be doing something right!
galewp free
Administratively Confidential
September 20, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
George Gallup, Jr. -
Rumsfeld Meeting
Dwight Chapin has been acting as the "White House Contact"
with the Gallup Organization (John Davies). Chapin has
had very limited success either in obtaining the results
of polls in advance or in explaining our substantive
complaints about some of the releases. Chapin believes that
a more senior contact with the Gallup Organization might
be more fruitful. To that end, Colson and Chapin met with
Rumsfeld and strongly urged him to contact George Gallup, Jr.
After some considerable pressure, Rumsfeld had lunch on
September 16 with George Gallup, Jr. to explain some of the White
House concerns with Gallup polls. Rumsfeld used the following
specific examples in his discussion:
1) The unfairness of having the "73% favor withdrawal of
all U.S. tropps from Vietnam" without follow-up questions
about the consequences (loss of POWs, communist takeover,
etc.);
2) The six month lock on a 50% approval rating when Harris
and our private polls show a rise following the Red China
and new economic policy announcements;
3) The unfairness of the question "Which political party do
you think would be more likely to keep the United States
out of World War III (keep the country propperous) --
the Republican Party or Democratic Party?". This question,
of course, favors the Democrats because of their higher regis-
tration. Rumsfeld suggested that the question be asked:
"Do you think Richard Nixon or Edmund Muskie would be
more likely
The possibility of using polling contacts similar to the
Harris-Family Issues In Depth Poll was raised with Counsellor
Rumsfeld as a follow-up to a meeting that Colson and Chapin
had with Rumsfeld. Rumsfeld would not suggest the possibility
of polling contracts to Gallup because "they are not the
type" and would not be receptive.
-2-
Recommendation:
Rumsfeld should now replace Chapin as the contact with
Gallup to acquire interesting results early.
Approve
Disapprove
Comment
If approve, a memorandum for your signature to Rumsfeld
is attached.
GS:1m
fall
April 2, 1971
Galley
MEMORANDUM FOR LARRY HIGBY
FROM:
GORDON STRACHAN
SUBJECT:
GalluppOrganization
Gallup's organization, the American Institute of Public Opinion, is
owned by George Gallup and a minority passive partner. George
Gallup Senior has begun to distribute his majority stock control
interest to his three or four children. However it is very clear that
the Gallup family still controls the majority interest. President of
the Gallup organization, Paul Perry, has control of 10% of the
minority interest. Similiarly other officers in the Gallup organization
control small minority shares.
cc: Gallup File