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This file contains: Polling questions and data regarding political affiliation, age, union membership, race, religion, income, and sex, from survey #69002, January 25-28, 1971. 10 pgs. [Subject: Campaign] [Report], 1/25/1972 Detailed statistics on State of the Union and Trial Heat Surveys, done by Chilton Research and Opinion Research Corporation, January 25-28, 1971, from Behavioral Research Associates President, David R. Derge. 14 pgs. [Subject: Campaign] [Report], 1/25/1971 Polling questions regarding Preisdent Nixon's television appearances, and other candidates. Detailed Statistics on Television Appearance of January 5-7, 1971, by Behavioral Research Associates President, David R. Derge, attached. 25 pgs. [Subject: Campaign] [Report], 1/5/1971

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WHSF: Contested, 44-3
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26146126
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WHSF: Contested, 44-3
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This file contains: Polling questions and data regarding political affiliation, age, union membership, race, religion, income, and sex, from survey #69002, January 25-28, 1971. 10 pgs. [Subject: Campaign] [Report], 1/25/1972 Detailed statistics on State of the Union and Trial Heat Surveys, done by Chilton Research and Opinion Research Corporation, January 25-28, 1971, from Behavioral Research Associates President, David R. Derge. 14 pgs. [Subject: Campaign] [Report], 1/25/1971 Polling questions regarding Preisdent Nixon's television appearances, and other candidates. Detailed Statistics on Television Appearance of January 5-7, 1971, by Behavioral Research Associates President, David R. Derge, attached. 25 pgs. [Subject: Campaign] [Report], 1/5/1971
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library Contested Materials Collection Folder List Box Number Folder Number Document Date No Date Subject Document Type Document Description 44 3 1/25/1972 Campaign Report Polling questions and data regarding political affiliation, age, union membership, race, religion, income, and sex, from survey #69002, January 25-28, 1971. 10pgs 44 3 1/25/1971 Campaign Report Detailed statistics on State of the Union and Trial Heat Surveys, done by Chilton Research and Opinion Research Corporation, January 25-28, 1971, from Behavioral Research Associates President, David R. Derge. 14pgs 44 3 1/5/1971 Campaign Report Polling questions regarding Preisdent Nixon's television appearances, and other candidates. Detailed Statistics on Television Appearance of January 5-7, 1971, by Behavioral Research Associates President, David R. Derge, attached. 25pgs Tuesday, February 07, 2012 Page 1 of 1 25-28 QUESTION 26 & 27 69002 JANUARY 1971 IN POLITICS AS OF TODAY, DO YOU CONSIDER YOURSELF A DEMOCRAT, REPUBLICAN INDEPENDENT, OR SOMETHING ELSE 1. REPUBLICAN 5. 2. LEAN REPUBLICAN 6. 3. DEMOCRAT 7. 4. LEAN DEMOCRAT 8. PERCENTAGE BASE 1. 2. 3. 4. 5. TOTAL PUBLIC 1020 23 13 36 14 9 MEN 505 22 15 33 16 9 WOMEN 515 23 11 40 12 9 18 - 20 YEARS OF AGE 34 12 9 41 23 9 21 - 29 232 18 11 36 21 9 30 - 49 409 21 15 34 14 11 50 AND OVER 343 29 13 39 8 7 UNION FAMILIES 251 13 12 45 19 8 NONUNION 769 26 14 34 12 9 WHITE 921 24 14 34 14 10 NONWHITE 95 11 1 62 16 4 PROTESTANT 579 26 14 34 13 8 CATHOLIC 270 16 14 44 16 7 UNDER $5,000 INCOME 172 27 9 47 6 6 $5,000 - $15,000 593 19 13 38 16 9 OVER $15,000 183 29 20 26 14 9 NOW REGISTERED 863 24 13 37 13 9 WI REGISTER 133 13 16 35 17 10 RFGISTERED OR WILL REGISTER 996 23 14 36 14 9 ON'T REGISTER 24 16 0 42 0 21 TOTAL REPUBLICAN 368 63 37 0 0 0 LEAN REPUBLICAN 136 0 100 0 0 0 TOTAL DEMOCRAT 512 0 0 73 27 0 LEAN DEMOCRAT 140 0 0 0 100 0 INDEPENDENT 92 0 0 0 0 100 TOTAL CONSERVATIVE 509 30 18 30 10 8 LEAN CONSERVATIVE 265 28 17 34 11 7 TOTAL LIBERAL 321 14 8 50 20 7 LEAN LIBERAL 151 16 10 42 21 9 IN BETWEEN 128 14 12 29 14 18 NIXON VOTERS 466 39 23 20 8 7 HUMPHREY VOTERS 233 1 1 71 19 5 WALLACE VOTERS 65 6 12 32 28 14 NONVOTERS 189 16 7 40 16 12 EAST 255 27 15 31 13 10 MIDWEST 302 18 18 31 17 11 SOUTH 307 18 10 45 13 8 WEST 156 33 10 38 8 7 0025 NDEPENDENT 69002 NDECIDED DTAL REPUBLICAN DTAL DEMOCRAT Q26-27 6. 7. 8. Cont'd 5 36 50 5 37 49 34 52 6 21 64 5 29 57 5 36 48 4 42 47 min 25 64 40 46 4 38 48 6 12 78 5 40 47 30 60 5 36 53 32 54 2 49 40 4 37 50 9 29 52 4 37 50 21 16 42 0 100 0 0 100 0 0 0 100 0 0 100 0 0 0 4 48 40 3 45 45 1 22 70 2 26 63 13 26 43 3 62 28 woow 3 2 90 8 18 60 9 23 56 4 42 44 5 36 48 6 28 58 4 43 46 QUESTION 28 E 29 69002 JANUARY 1971 REGAROLESS OF THE POLITICAL PARTY YOU MIGHT FAVOR, DO YOU CONSIDER YOURSELF TO BE LIBERAL, CONSERVATIVE, OR SOMEWHERE IN BETWEEN 1. CONSERVATIVE 5. IN BETWEE 2. LEAN CONSERVATIVE 6. UNDECTION 3. LIBERAL 7. TOTAL COME 4. LEAN LIBERAL 8. TOTAL LIST PERCENTAGE BASE 1. 2. 3. 4. 5. 6. -! TOTAL PUBLIC 1020' 24 26 17 15 12 6 MFN 505 26 24 17 15 12 6 WOMEN 515 22 28 16 15 13 6 16 - 20 YEARS OF AGE 34 15 17 35 18 9 6 21 - 29 232 21 21 27 16 12 3 ; 30 49 409 25 30 13 15 13 4 50 AND OVER 343 26 25 11 13 14 11 UNION FAMILIES 251 20 29 17 14 16 4 NONUNION 769 25 25 17 15 11 7 WHITE 921 25 26 16 15 13 5 NONWHITE 95 13 23 28 13 13 10 PROTESTANT 579 27 27 12 15 13 CATHOLIC no 6 270 23 26 20 14 12 , UNDER $5,000 INCOME 172 19 28 14 12 13 14 $5,000 - $15,000 593 23 26 18 16 14 3 OVER $15,000 183 35 26 15 16 5 ww 3 NOW REGISTERED 863 25 26 16 15 13 5 WILL REGISTER 133 19 28 19 14 12 8 REGISTERED OR WILL REGISTER 996 24 26 16 15 13 6 I'T REGISTER 24 a 21 21 17 12 21 TOTAL REPUBLICAN 368 35 33 8 11 9 4 LEAN REPUBLICAN 136 35 34 8 11 12 0 TOTAL DENOCRAT 512 16 23 25 19 11 6 LEAN DEMOCRAT 140 16 20 24 23 13 4 INDEPENDENT 92 23 21 10 15 25 6 TOTAL CONSERVATIVE 509 48 52 0 0 0 0 I LEAN CONSERVATIVE 265 0 100 0 0 0 0 1 TOTAL LIBERAL 321 0 0 53 47 0 o LEAN LIPERAL 151 0 0 0 100 0 0 IN BETWEEN 126 0 0 0 0 100 0 NIXON VOTERS 466 30 31 9 14 11 5 HUMPHREY VOTERS 233 15 22 30 19 9 WALLACE VOTERS 65 32 28 11 12 15 NONVOTERS 169 20 22 21 14 15 CON 8 EAST 255 21 27 21 16 10 MIDWEST 302 22 26 15 15 17 SOUTH 307 24 26 16 12 14 WEST 156 31 22 15 17 8 0026 ONSERVATIVE 8. . 32 mm 32 31 53 43 28 24 4 31 1 int mm 32 31 1 41 27 34 numm 26 6 34 1 31 31 33 E 31 -100 38 19 19 44 47 25 0 0 100 100 0 NE 23 49 23 rum 35 37 30 0 28 8 32 2 NN 34 Nm mmmm mmnm 7. 2 BE A 2 IBERAL 50 50 50 32 42 4 55 sin 51 49 50 51 inm 36 54 49 47 49 61 51 47 7 50 29 68 69 39 36 44 100 0 0 100 I 0 61 37 60 42 48 48 09 53 EEN ED 1 I 20 - 2 QUESTION 30 69002 JANUARY 1971 AGE ( YEARS OF AGE 18 21 30 50 NOT PERCENTAGE TO TO TO OR DETER- BASE 20 29 49 OVER MINED TOTAL PUBLIC 1020 3 23 40 34 * MEN 505 43 23 40 33 * WOMEN 515 23 40 34 0 18 - 20 YEARS OF AGE 34 100 0 0 0 0 21 - 29 232 0 100 0 0 0 30 - 49 409 0 0 100 0 0 50 AND OVER 343 0 0 0 100 0 UNION FAMILIES 251 5 23 42 30 0 NONUNION 769 23 39 35 * WHITE 921 NONWHITE 95 30 22 40 35 * 34 37 20 0 PROTESTANT 579 } 18 40 40 0 CATHOLIC 270 29 43 24 0 UNDER $5,000 INCOME 172 3 17 16 64 0 $5,000 - $15,000 593 3 27 44 26 0 OVER $15,000 183 4 16 52 28 0 NOW REGISTERED 863 1 20 42 37 * WILL REGISTER 133 16 43 28 13 0 GISTERED OR WILL REGISTER 996 3 23 40 34 * N'T REGISTER 24 4 33 42 21 0 TOTAL REPUBLICAN 368 136 NN 18 41 39 0 Lt I REPUBLICAN 18 47 33 0 TO.AL DEMOCRAT 512 4 26 38 32 * LEAN DEMOCRAT 140 03 35 39 20 0 INDEPENDENT 92 23 49 25 0 TOTAL CONSERVATIVE 509 LEAN CONSERVATIVE 265 NN 20 44 34 0 19 46 33 0 TOTAL LIBERAL 321 6 31 36 27 * LEAN LIBERAL 151 4 24 42 30 0 IN BETWEEN 128 2 21 40 37 0 NIXON VOTERS 466 * 15 46 39 * HUMPHREY VOTERS 233 # 20 44 36 0 WALLACE VOTERS 65 0 20 46 34 0 NONVOTERS 189 16 47 23 14 0 EAST 255 MIDWEST 5 22 38 34 1 302 24 41 33 0 SOUTH 307 4 23 40 33 0 WEST 156 2 21 42 35 0 (* = PERCENT LESS THAN .5) 0027 ( 20 - 20 QUESTION 31 69002 JANUARY 1971 UNION MEMBERSHIP PERCENTAGE BASE YES NO TOTAL PUBLIC 1020 25 75 MEN 505 26 74 WOMEN 515 23 77 18 - 20 YEARS OF AGE 34 35 65 21 - 29 232 25 75 30 - 49 409 26 74 50 AND OVER 343 22 78 UNION FAMILIES 251 100 0 NONUNION 769 0 100 WHITE 921 24 76 NONWHITE 95 32 68 PROTESTANT 579 25 75 CATHOLIC 270 30 70 UNDER $5,000 INCOME 172 15 85 $5,000 - $15,000 593 31 69 CVER $15,000 183 16 84 NOW REGISTERED 863 25 75 WILL REGISTER 133 26 74 ISTERED OR WILL REGISTER 996 25 75 W 'T REGISTER 24 17 83 TOTAL REPUBLICAN 368 17 83 L N REPUBLICAN 136 22 78 TOTAL DEMOCRAT 512 31 69 LEAN DEMOCRAT 140 34 66 INDEPENDENT 92 23 77 TOTAL CONSERVATIVE 509 24 76 LCAN CONSERVATIVE 265 28 72 TOTAL LIBERAL 321 25 75 LEAN LIBERAL 151 24 76 IN BETWEEN 128 31 69 NIXON VOTERS 466 20 80 HUMPHREY VOTERS 233 30 70 WALLACE VOTERS 65 37 63 NONVOTERS 189 25 75 EAST 255 27 73 MIDWEST 302 33 67 SOUTH 307 19 81 WEST 156 17 83 0028 QUESTION 32 69002 JANUARY 1971 RACE 1. WHITE 2. NEGRO 3. SOME OTHER RACE 4. NOT DETERMINED PERCENTAGE BASE 1. 2. 3. 4. TOTAL PUBLIC 1020 90 7 2 1 MEN 505 90 7 3 * OMEN 515 91 7 1 1 18 - 20 YEARS OF AGE 34 73 21 6 0 21 - 29 232 86 10 4 0 30 - 49 409 91 7 2 * 50 AND OVER 343 94 5 # 1 UNION FAMILIES 251 87 10 NN 1 NONUNION 769 91 7 # WHITE 921 100 0 0 0 NONWHITE 95 0 79 21 o PROTESTANT 579 91 8 1 * CATHOLIC 270 92 3 4 1 UNDER $5,000 INCOME 172 81 18 1 0 15,000 - $15,000 593 91 6 3 # OVER $15,000 183 97 2 1 o NOW REGISTERED 863 91 7 2 * WILL REGISTER 133 91 8 1 0 REC STERED OR WILL REGISTER 996 91 7 2 # WE T REGISTER 24 75 8 17 0 TO: : REPUBLICAN 368 97 3 * * LEV REPUBLICAN 136 98 1 0 1 TOTAL DEMOCRAT 512 85 12 3 * LEAN DEMOCRAT 140 89 9 2 0 INDEPENDENT 92 96 3 1 0 TOTAL CONSERVATIVE 509 93 6 1 * LEAN CONSERVATIVE 265 91 6 TOTAL LIBERAL 88 151 NWWNH 2 1 321 9 0 LEAN LIBERAL 92 5 0 IN BETWEEN 128 91 7 2 0 NIXON VOTERS 466 95 2 2 1 HUMPHREY VOTERS 233 79 19 WALLACE VOTERS 65 0 NNOT * 100 0 NONVOTERS 189 86 10 4 0 EAST 255 91 7 1 1 MIDWEST 302 92 7 1 * SOUTH 307 88 10 2 * WEST 156 91 3 6 0 (* = PERCENT LESS THAN .5) 0029 25-28 CUESTION 33 69002 JANUARY 1971 LELIGION 1. PROTESTANT 2. CATHOLIC 3. JEWISH 4. OTHER 5. NONE 6. DON'T KNOW/REFUSED PERCENTAGE BASE 1. 2. 3. 4. S. 6. STAL PUBLIC 1020 57 26 3 8 4 505 57 24 4 7 6 EN 515 56 29 2 9 3 - 20 YEARS OF AGE 34 41 29 9 12 6 - 29 232 46 33 4 8 7 - 49 409 56 29 343 um 9 ww 3 AND OVER 67 19 6 3 :TON FAMILIES 251 58 33 1 TUNION 769 56 24 4 5 5 TTE 921 57 27 20 30 7 CONHITE 95 53 21 45 ROTESTANT 579 100 0 THOLIC 0 100 : 0 270 0 : DER $5,000 INCOME 172 61 16 2 .000 - $15,000 57 CONN 14 593 6 VER $15,000 183 58 22 8 we wwin 5 31 8 3 TW REGISTERED 863 57 27 3 7 4 ILL REGISTER 133 53 25 ownew 10 5 STERED OR WILL REGISTER 996 57 26 3 8 4 T REGISTER 24 46 25 0 21 8 FOT REPUBLICAN 168 63 22 3 8 3 REPUBLICAN 136 59 28 4 4 4 DTAL DEMOCRAT 512 53 32 3 7 3 LEAN DEMOCRAT 140 53 30 3 7 3 INDEPENDENT 92 52 21 4 9 13 TOTAL CONSERVATIVE 509 62 26 2 TWN 6 3 JAN CONSERVATIVE 265 60 26 6 4 TOTAL LIBERAL 321 48 29 5 9 6 LEAN LIBERAL 151 56 26 4 7 IN BETWEEN 128 58 26 1 10 3 : NNNO o 2 } 4 2 2 } 2 NM 2 nn 2 3 2 1 1 1 3 1 1 1 1 2 1 VIXON VOTERS 466 62 26 2 6 3 HUMPHREY VOTERS 233 48 33 8 4 ALLACE VOTERS 65 72 20 6 2 NONVOTERS 189 54 21 3 13 7 EAST 255 40 42 7 5 4 MIDWEST 302 61 29 2 4 4 SOUTH 307 65 17 1 12 156 60 17 3 12 viw 3 REST 5 (* = PERCENT LESS THAN .5) 0030 25-28 QUESTION 34 69002 JANUARY 1971 INCOME 1. UNDER $5,000 2. $5,000 TO $15,000 3. OVER $15,000 4. REFUSED 5. DON'T KNOW PERCENTAGE BASE 1. 2. 3. 4. 5. TOTAL PUBLIC 1020 17 58 18 4 3 1FN 505 13 60 22 OMEN 515 21 56 14 45 1 4 - 20 YEARS OF AGE 34 18 53 23 0 21 - 29 232 13 69 13 4 0 - 49 409 7 64 23 3 ,0 AND OVER 343 32 44 15 6 ION FAMILIES 251 10 72 12 5 JUNUNION 769 19 54 20 4 HITE 921 15 59 19 4 UNWHITE 95 35 53 6 5 ROTESTANT 579 18 58 18 CATHOLIC 270 10 68 15 fw 3 4 UNDER $5,000 INCOME 172 100 0 0 0 5,000 - $15,000 593 0 100 0 0 OVER $15,000 183 0 0 100 0 OW REGISTERED 863 16 58 19 ILL REGISTER 133 21 59 14 ,ISTERED OR WILL REGISTER 996 16 58 18 'T REGISTER nmint 24 38 46 4 T9 REPUBLICAN 368 17 53 24 REPUBLICAN 12 58 26 NW 3 136 TOTAL DEMOCRAT 512 18 62 14 4 LEAN DEMOCRAT 140 7 65 19 4 INDEPENDENT 92 11 60 18 9 TOTAL CONSERVATIVE 509 16 57 22 265 18 58 18 ww 3 LEAN CONSERVATIVE TOTAL LIBERAL 321 14 63 17 4 LEAN LIBERAL 151 13 62 19 IN BETWEEN 128 18 63 7 3 number mm 4 0 5 2 Nmrum 6 3 3 0 2 3 3 8 2 3 3 3 3 1 1 1 1 NIXON VOTERS 466 13 58 23 3 HUMPHREY VOTERS 233 19 62 16 MALLACE VOTERS 65 18 62 14 NONVOTERS GWW 189 23 54 13 5 EAST 255 15 56 21 MIDWEST 302 14 59 18 5 SOUTH 307 22 57 14 4 WEST 156 17 60 20 2 (* = PERCENT LESS THAN .5) 0031 ( 25-28 QUESTION 35 69002 JANUARY 1971 SEX PERCENTAGE NOT BASE MAN WOMAN REPORTED TOTAL PUBLIC 1020 50 50 0 MEN 505 100 0 0 OMEN 515 0 100 O 13 - 20 YEARS OF AGE 34 53 47 0 1 - 29 232 50 50 0 0 -- 49 409 49 51 0 : AND OVER 343 49 51 0 ION FAMILIES 251 52 48 0 LINUNION 769 49 51 0 HITE 921 49 51 ONWHITE 54 46 00 0 95 0 TROTESTANT 579 50 50 CATHOLIC 270 44 56 00 0 0 INDER $5,000 INCOME 172 38 62 000 - $15,000 593 51 49 OVER $15,000 183 60 000 0 40 0 NOW REGISTERED 863 50 50 0 L REGISTER 133 49 51 0 ISTERED OR WILL REGISTER 996 50 50 0 NON' REGISTER 24 37 63 0 TU L REPUBLICAN 368 51 49 0 LEAN REPUBLICAN 136 57 43 0 NOTAL DEMOCRAT 512 48 52 0 LEAN DEMOCRAT 140 57 43 0 INDEPENDENT 92 52 48 o TOTAL CONSERVATIVE 509 50 50 0 LEAN CONSERVATIVE 265 46 54 0 TOTAL LIBERAL 321 51' 49 0 LEAN LIBERAL 151 49 51 0 IN BETWEEN 128 46 54 0 MIXON VOTERS 466 49 51 0 FURPREY VOTERS 233 55 45 0 ALLACE VOTERS 65 55 45 0 NONVOTERS 189 45 55 0 EAST 255 50 50 0 MIDWEST 302 49 51 0 SOUTH 307 50 50 0 WEST 156 49 51 0 0032 4 DETAILED STATISTICS ON STATE OF THE UNION AND TRIAL HEAT SURVEYS DONE BY CHILTON RESEARCH AND OPINION RESEARCH CORPORATION January 25-28, 1971 DAVID R. DERGE PRESIDENT BEHAVIORAL RESEARCH ASSOCIATES January 25-28, 1971 Question: Page DO YOU APPROVE OR DISAPPROVE OF THE WAY RICHARD NIXON 1 IS HANDLING HIS JOB AS PRESIDENT? DO YOU APPROVE OR DISAPPROVE OF THE WAY SPIRO AGNEW IS 2 HANDLING HIS JOB AS VICE PRESIDENT? DO YOU APPROVE OR DISAPPROVE OF THE WAY J. EDGAR HOOVER 3 IS HANDLING HIS JOB AS DIRECTOR OF THE F. B.I. ? THERE HAS BEEN SOME CRITICISM OF THE FACT THAT MR. HOOVER 4 CONTINUES IN OFFICE ALTHOUGH HE IS 75 YEARS OLD. DO YOU THINK HE SHOULD RETIRE OR NOT? DID YOU SEE PRESIDENT NIXON'S STATE OF THE UNION ADDRESS 5 TO CONGRESS ON TELEVISION LAST FRIDAY NIGHT? (IF "YES" TO QUESTION 5) IN GENERAL, HOW WOULD YOU RATE 6 YOUR REACTION TO WHAT PRESIDENT NIXON SAID -- VERY FAVORABLE, SOMEWHAT FAVORABLE, SOMEWHAT UNFAVORABLE, OR VERY UNFAVORABLE? IN 1972 THERE WILL BE ANOTHER PRESIDENTIAL ELECTION. SUPPOSE 7 THIS ELECTION WERE BEING HELD TODAY AND THE CANDIDATES WERE RICHARD NIXON AND EDMUND MUSKIE, WHICH ONE WOULD YOU VOTE FOR? NOW, SUPPOSE THE CANDIDATES WERE RICHARD NIXON, EDMUND 8 MUSKIE AND GEORGE WALLACE AS A 3RD PARTY CANDIDATE. WHICH ONE WOULD VOTE FOR? STILL TALKING about THE 1972 PRESIDENTIAL ELECTION, SUPPOSE 9 THIS ELECTION WERE BEING HELD TODAY AND THE CANDIDATES WERE RICHARD NIXON AND EDWARD KENNEDY. WHICH ONE WOULD YOU VOTE FOR? NOW, SUPPOSE THE CANDIDATES WERE RICHARD NIXON, EDWARD 10 KENNEDY AND GEORGE WALLACE AS A 3RD PARTY CANDIDATE: WHICH ONE WOULD YOU VOTE FOR? STILL TALKING ABOUT THE 1972 PRESIDENTIAL ELECTION, SUPPOSE 11. THE CANDIDATES WERE RICHARD NIXON AND GEORGE MC GOVERN. WHICH ONE WOULD YOU VOTE FOR? NOW, SUPPOSE THE CANDIDATES WERE RICHARD NIXON, GEORGE 12 MC GOVERN AND GEORGE WALLACE AS A 3RD PARTY CANDIDATE: WHICH ONE WOULD YOU VOTE FOR? DO YOU APPROVE OR DISAPPROVE OF THE WAY RICHARD NIXON IS HANDLING HIS JOB AS PRESIDENT? APPROVE DISAPPROVE DON'T KNOW Chilton * ORC * Chilton ORC Chiltor ORC TOTAL 60 59 31 28 9 13 Male 60 60 33 29 7 11 Female 59 58 29 28 12 14 AGE 18-20 46 53 54 38 9 21-29 56 52 38 39 6 9 30-49 61 62 30 24 9 14 50+ 63 60 23 25 14 15 RACE White 62 61 29 26 9 13 Black 41 31 39 54 20 15 Other LABOR UNION Yes 57 50 36 34 7 16 No 61 62 29 27 10 11 RELIGION Protestant 66 65 25 22 9 13 Catholic 54 52 37 34 9 14 Jewish 40 56 4 REGION East 56 54 34 30 10 16 Midwest 61 54 31 34 8 12 South 61 67 26 21 13 12 West 60 59 33 29 7 12 INCOME --5,000 58 51 29 31 13 18 5-15,000 61 61 31 27 8 12 15,000+ 59 67 35 27 6 6 PARTY Democrat 44 42 47 47 9 11 Republican 84 82 10 7 6 11 Independent 60 60 21 28 19 12 Other 60 17 23 1968 VOTE Nixon 81 77 11 13 8 10 Humphrey 33 33 60 51 7 16 Wallace 58 51 29 34 13 15 Don't Know 59 26 15 Didn't t Vote 47 48 43 37 10 15 IDEOLOGY Liberal 50 49 43 40 7 11 Conservative 70 67 24 22 6 11 Other 53 55 22 27 25 18 *SAMPLE SIZES: CHILTON 1,024, OPINION RESEARCH CORPORATION (O.R.C.) 1,020 DO YOU APPROVE OR DISAPPROVE OF THE WAY SPIRO AGNEW IS HANDLING HIS JOB AS VICE PRESIDENT? APPROVE DISAPPROVE DON'T KNOW Chilton ORC Chilton ORC Chilton ORC TOTAL 47 49 40 35 13 16 Male 50 51 42 35 8 14 Female 45 48 39 35 16 17 AGE 18-20 27 29 68 62 5 9 21-29 36 39 52 47 12 14 30-49 52 52 37 31 11 17 50+ 52 54 33 30 15 16 RACE White 49 53 39 32 12 15 Black 27 18 52 63 21 19 Other LABOR UNION Yes 43 46 47 37 10 17 No 49 50 38 35 13 15 RELIGION Protestant 52 53 34 29 14 18 Catholic 45 47 46 39 9 14 Jewish 16 80 4 REGION East 46 44 43 40 11 16 Midwest 43 50 46 34 11 16 South 52 54 33 31 15 15 West 48 49 41 35 11 16 INCOME --5,000 41 39 39 38 20 23 5-15,000 47 52 43 34 10 14 15,000+ 53 56 40 34 7 10 PARTY Democrat 34 37 54 49 12 14 Republican 67 65 25 18 8 17 Independent 54 49 23 35 23 16 Other 45 26 29 1968 VOTE Nixon 67 63 25 22 8 15 Humphrey 23 30 69 57 8 13 Wallace 59 59 27 32 14 9 Don't Know 41 33 26 Didn't Vote 33 37 50 42 17 21 IDEOLOGY Liberal 36 60 56 27 8 13 Conservative 59 34 33 53 8 13 Other 37 49 29 31 34 20 3. DO YOU APPROVE OR DISAPPROVE OF THE WAY J. EDGAR HOOVER IS HANDLING HIS JOB AS DIRECTOR OF THE F.B I APPROVE DISAPPROVE DON'T KNOW Chilton ORC Chilton ORC Chilton ORC TOTAL 63 65 18 15 19 20 Male 67 69 20 17 13 14 Female 59 61 16 13 25 26 AGE 18-20 59 47 27 29 14 24 21-29 50 55 31 21 19 24 30-49 69 71 14 14 17 15 50+ 65 67 12 11 23 22 RACE White 65 67 17 13 18 20 Black 48 44 24 33 28 23 Other LABOR UNION Yes 64 69 18 11 18 20 No 63 64 18 16 19 20 RELIGION Protestant 69 70 14 11 17 19 Catholic 62 63 20 17 18 20 Jewish 40 40 20 REGION East 61 58 20 20 19 22 Midwest 63 69 17 12 20 19 South 68 70 13 12 19 18 West 57 58 24 21 19 21 INCOME --5,000 57 55 15 16 28 29 5-15,000 66 67 18 14 16 19 15,000+ 59 71 24 19 17 10 PARTY Democrat 61 63 21 18 18 19 Republican 67 70 14 11 19 19 Independent 63 58 15 17 22 25 Other 59 11 30 1968 VOTE Nixon 70 71 14 11 16 18 Humphrey 54 63 28 20 18 17 Wallace 81 74 9 11 10 15 Don't Know 69 2 29 Didn't Vote 53 53 22 21 25 26 IDEOLOGY Liberal 52 56 31 25 17 19 Conservative 74 72 11 12 15 16 Other 53 67 10 8 37 25 mr. 4. THERE HAS BEEN SOME CRITICISM OF THE FACT THAT J. EDCAR HOOVER CONTINUES IN OFFICE ALTHOUGH HE IS 75 YEARS OLD. DO YOU THINK HE SHOULD RETIRE OR NOT? YES NO DON'T KNOW Chilton ORC Chilton ORC Chilton ORC TOTAL 55 49 36 41 9 10 Male 57 53 36 40 7 7 Female 53 44 37 42 10 14 AGE 18-20 58 56 41 32 1 12 21-29 59 51 32 38 9 11 30-49 51 47 42 44 7 9 50+ 58 48 31 42 11 10 RACE White 55 47 37 42 8 11 Black 57 64 29 31 14 5 Other LABOR UNION Yes 61 50 31 41 8 9 No 53 48 38 41 9 11 RELIGION Protestant 55 46 37 43 8 11 Catholic 55 51 40 40 5 9 Jewish 60 28 12 REGION East 58 56 34 37 8 7 Midwest 56 50 34 36 10 14 South 48 39 44 50 8 11 West 63 52 30 41 7 7 INCOME --5,000 56 48 31 42 13 10 5-15,000 56 49 38 41 6 10 15,000+ 54 51 38 40 8 9 PARTY Democrat 59 53 35 39 6 8 Republican 51 44 40 44 9 12 Independent 51 47 30 44 19 9 Other 45 34 21 1968 VOTE Nixon 52 48 40 43 8 9 Humphrey 63 57 30 36 7 7 Wallace 42 35 46 57 12 8 Don't Know 46 39 15 Didn't Vote 60 52 31 33 9 15 IDEOLOGY Liberal 63 58 31 32 6 10 Conservative 51 46 42 46 7 8 Other 49 37 29 47 22 16 DID YOU SEE PRESIDENT NIXON'S STATE OF THE UNION ADDRESS TO CONGRESS ON TELEVISION LAST FRIDAY NIGHT? Yes - Saw TV Yes - Saw or Don't Know Heard Elsewhere Chilton ORC Chilton ORC Chilton ORC TOTAL 49 52 16 32 Male 50 52 18 30 Female 47 51 15 34 AGE 18-20 35 41 9 50 21-29 38 38 17 45 30-49 46 50 18 32 50+ 60 64 14 22 RACE White 49 53 17 30 Black 43 41 11 48 Other LABOR UNION Yes 46 48 16 36 No 50 53 16 31 CELIGION Protestant 50 53 16 31 Catholic 47 51 16 33 Jewish 48 REGION East 51 57 15 28 Midwest 48 49 18 33 South 47 53 17 30 West 49 47 14 39 INCOME --5,000 49 50 12 38 5-15,000 46 51 15 34 15,000+ 57 54 26 20 PARTY Democrat 48 48 15 37 Republican 53 55 18 27 Independent 41 58 18 24 Other 40 1968 VOTE Nixon 55 57 18 25 Humphrey 50 50 19 31 Wallace 50 52 11 37 Don't Know 52 Didn't Vote 36 39 13 48 IDEOLOGY Liberal 49 53 16 31 Conservative 51 52 19 29 Other 42 49 7 44 (IF "YES" TO QUESTION 5) C. IN GENERAL, HOW WOULD YOU RATE YOUR REACTION TO WHAT PRESIDENT NIXON SAID VERY FAVORABLE, SOMEWHAT FAVORABLE, SOMEWHAT UNFAVORABLE, OR VERY UNFAVORABLE? Somewhat Somewhat Very Con't Very Favorable Favorable Unfavorable Unfavorable Know Chilton ORC Chilton ORC Chilton ORC Chilton ORC Cril CRC ton TOTAL 22 26 51 47 17 14 7 6 3 7 Male 23 25 51 49 16 13 6 6 4 7 Female 21 27 50 45 18 15 8 7 3 on AGE 18-20 3 17 67 47 22 18 6 - 2 T8 21-29 12 14 52 52 22 17 10 7 4 IC 30-49 21 23 53 50 17 14 6 8 3 in 50+ 30 36 46 41 13 11 7 5 4 7 RACE White 22 27 52 47 16 14 7 5 3 Black 14 18 43 47 29 12 7 19 7 Other- LABOR UNION Yes 18 24 55 46 13 17 10 7 4 ()) No 23 27 49 47 17 13 6 6 5 7 RELIGION testant 26 28 49 49 14 11 7 5 4 Catholic 14 24 57 46 19 17 7 7 3 Jewish 18 53 24 5 - EGION East 22 32 53 44 15 14 6 7 4 3 Midwest 17 23 54 46 19 15 8 7 2 South 25 23 48 52 16 13 6 5 5 West 24 27 47 41 16 15 10 7 3 NCOME --5,000 28 31 41 42 18 16 5 5 8 5-15,000 19 23 53 52 16 13 8 6 4 (1) $ 15,000+ 23 31 52 43 18 13 5 5 2 ARTY Democrat 15 15 46 45 26 22 10 10 3 Republican 32 39 55 51 5 6 3 1 5 Independent 16 24 63 44 14 11 5 12 2 9 3 3 Other 35 48 7 7 3 968 VOTE Nixon 35 36 52 48 8 8 2 3 3 Humphrey 9 14 44 45 32 21 11 12 4 5 8 7 Wallace 13 15 61 49 11 19 13 10 2 [ t Know 16 49 18 11 6 Didn't Vote 10 18 52 44 22 21 11 5 5 12 DEOLOGY Liberal 16 16 53 50 24 22 6 8 I 4 Conservative 27 31 52 49 11 9 7 5 3 6 Other 20 24 39 36 17 15 10 12 14 13 7. IN 1972 THERE WILL BE ANOTHER PRESIDENTIAL ELECTION. SUPPOSE THIS ELECTION WERE BEING HELD TODAY AND THE CANDIDATES WERE RICHARD NIXON AND EDMUND MUSKIE, WHICH ONE WOULD YOU VOTE FOR? NIXON MUSKIE Don't Know Chilton ORC Chilton ORC Chilton ORC TOTAL 47 49 40 39 13 12 Male 48 50 42 39 10 11 Female 45 47 39 40 16 13 AGE 18-20 32 47 59 38 9 15 21-29 43 47 48 44 9 9 30-49 49 51 39 36 12 13 50+ 50 48 34 39 16 13 RACE White 49 51 39 37 12 12 Black 28 22 52 61 20 17 Other- LABOR UNION Yes 43 42 47 46 10 12 No 48 51 38 37 14 12 PELIGION Protestant 55 53 33 35 12 12 Catholic 37 45 52 44 11 11 Jewish 20 72 8 REGION East 48 45 43 42 9 13 Midwest 45 45 41 43 14 12 South 51 54 34 33 15 13 West 43 52 45 39 12 9 INCOME --5,000 48 41 35 42 17 17 5-15,000 46 48 43 41 11 11 15,000+ 51 66 40 30 9 4 PARTY Democrat 26 27 62 60 12 13 Republican 80 82 13 12 7 6 Independent 51 49 22 25 27 26 Other 42 19 39 1958 VOTE Nixon 72 74 20 19 8 7 Humphrey 9 13 81 75 10 12 Wallace 49 45 34 38 17 17 Don't Know 38 38 24 Didn't Vote 37 39 46 49 17 12 IDEOLOGY Liberal 36 33 55 58 9 9 Conservative 58 62 32 30 10 8 Other 38 42 30 33 32 25 8. NOW, SUPPOSE THE CANDIDATES WERE RICHARD NIXON, EDMUND MUSKIE AND GEORGE WALLACE AS A 3RD PARTY CANDIDATE. WHICH ONE WOULD VOTE FOR? NIXON MUSKIE WALLACE Don't Know Chilton ORC Chilton ORC Chilton ORC Chilton ORC TOTAL 42 43 36 36 13 13 9 8 Male 42 44 37 33 14 16 7 7 Female 42 43 35 36 12 11 11 10 AGE 18-20 30 41 49 35 15 18 6 6 21-29 37 41 42 40 12 13 9 6 30-49 43 45 33 32 13 15 11 8 50+ 45 44 33 35 13 11 9 10 RACE White 44 45 35 34 13 13 8 8 Black 27 24 47 56 11 10 15 10 Other LABOR UNION Yes 36 36 41 41 16 16 7 7 No 44 47 34 33 12 12 10 8 RELIGION Protestant 48 47 28 30 16 15 8 8 Catholic 34 41 48 40 10 11 8 8 Jewish 20 68 4 8 REGION East 46 44 41 40 8 6 5 10 Midwest 43 41 37 39 9 13 11 7 South 38 43 28 28 24 20 10 9 West 41 50 41 36 9 9 9 5 INCOME --5,000 41 37 33 36 15 15 11 12 5-15,000 41 42 38 37 14 14 7 7 15,000+ 48 62 37 27 7 9 8 2 PARTY Democrat 21 21 55 56 16 16 8 7 Republican 74 77 11 10 10 8 5 5 Independent 47 46 24 24 10 16 19 14 Other 36 17 9 38 1968 VOTE Nixon 68 70 19 17 9 8 4 5 Humphrey 10 13 77 75 5 4 8 8 Wallace 17 8 10 15 63 74 10 3 Don't Know 34 36 12 18 Didn't Vote 31 33 39 40 16 18 14 9 IDEOLOGY Liberal 34 30 52 55 8 9 6 6 Conservative 51 55 27 24 16 16 6 5 Other 33 37 26 32 16 14 25 17 STILL TALKING ABOUT THE 1972 PRESIDENTIAL ELECTION, SUPPOSE THIS ELECTION WERE BEING 9. HELD TODAY AND THE CANDIDATES WERE RICHARD NIXON AND EDWARD KENNEDY. WHICH ONE WOULD YOU VOTE FOR? NIXON KENNEDY DON'T KNOW Chilton ORC Chilton ORC Chilton ORC TOTAL 51 56 41 34 7 10 Male 54 58 38 32 8 10 Female 49 54 43 37 8 9 AGE 18-20 18 29 78 71 4 - 21-29 43 49 50 45 7 6 30-49 54 59 39 32 7 9 50+ 60 60 30 26 10 14 RACE White 56 61 37 29 7 10 Black 9 12 80 83 11 5 Other LABOR UNION Yes 47 48 47 43 6 9 No 54 59 38 31 8 10 RELIGION Protestant 60 61 34 29 6 10 Catholic 40 54 52 39 8 7 Jewish 40 56 4 REGION East 51 59 41 32 8 9 Midwest 49 53 44 38 7 9 South 55 56 39 34 6 10 West 51 56 39 32 10 12 INCOME --5,000 40 44 49 44 11 12 5-15,000 53 56 42 35 5 9 15,000+ 62 74 31 21 7 5 PARTY Democrat 31 33 61 56 8 11 Republican 83 87 14 8 3 5 Independent 60 62 28 22 12 16 Other 45 26 29 1968 VOTE Nixon 77 80 20 14 3 6 Humphrey 22 27 68 61 10 12 Wallace 59 48 25 44 16 8 Don't Know 46 39 15 Didn't Vote 33 38 59 53 8 9 IDEOLOGY Liberal 39 42 54 50 7 8 Conservative 65 68 31 25 4 7 Other 40 50 40 32 20 18 NOW, SUPPOSE THE CANDIDATES WERE RICHARD NIXON, EDWARD KENNEDY AND GEORGE WALLACE AS A 3RD PARTY CANDIDATE; WHICH ONE WOULD YOU VOTE FOR? NIXON KENNEDY WALLACE DON'T KNOw Chilton ORC Chilton ORC Chilton ORC Chilton DRC TOTAL 44 50 39 32 11 10 6 8 Male 45 50 37 30 12 12 6 8 Female 43 49 40 35 11 9 6 7 AGE 18-20 18 20 70 65 9 15 3 - 21-29 38 44 47 42 10 10 5 4 30-49 44 51 38 31 11 12 7 6 50+ 51 53 29 25 12 10 8 12 RACE White 47 53 35 28 13 11 5 8 Black 9 12 81 79 - 6 10 3 Other LABOR UNION Yes 37 39 45 41 13 14 5 6 No 47 53 36 29 11 10 6 8 RELIGION Protestant 51 53 31 27 13 12 5 8 Catholic 35 48 51 39 9 8 5 5 Jewish 36 56 - 8 REGION East 47 55 41 32 6 5 6 8 Midwest 45 47 40 37 9 10 6 6 South 39 45 35 28 21 18 5 9 West 47 54 38 33 6 6 9 7 INCOME --5,000 35 40 46 40 11 11 8 9 5-15,000 44 47 41 34 11 12 4 7 15,000+ 55 68 30 19 8 9 7 4 PARTY Democrat 24 27 58 53 13 13 5 7 Republican 76 83 12 8 8 6 4 3 Independent 50 50 30 22 10 13 10 15 Other 34 25 13 28 1968 VOTE Nixon 71 75 19 13 7 7 3 5 Humphrey 21 25 69 62 3 4 7 9 Wallace 19 9 14 29 64 60 3 2 Don't Know 36 36 16 12 Didn't Vote 27 32 55 45 10 15 8 8 IDEOLOGY Liberal 35 38 54 49 7 7 4 6 Conservative 55 60 27 23 14 12 4 5 Other 33 40 39 31 12 13 16 16 STILL TALKING ABOUT THE 1972 PRESIDENTIAL ELECTION, SUPPOSE THE CANDIDATES WERE RICHARD NIXON AND GEORGE MC GOVERN. WHICH ONE WOULD YOU VOTE FOR? NIXON MC GOVERN Don't Know Chilton ORC Chilton ORC Chilton ORC TOTAL 59 59 27 26 14 15 Male 59 59 30 26 11 15 Female 58 59 25 26 17 15 AGE 18-20 52 53 38 32 10 15 21-29 58 61 28 29 14 10 30-49 58 61 28 24 14 15 50+ 60 57 24 24 16 19 RACE White 61 61 26 24 13 15 Black 39 40 39 42 22 18 Other LABOR UNION Yes 56 55 33 31 11 14 No 60 61 25 24 15 15 RELIGION Protestant 65 63 23 23 12 14 Catholic 54 61 32 26 14 13 Jewish 48 44 8 REGION East 56 59 29 27 15 14 Midwest 58 58 29 28 13 14 South 61 61 24 23 15 16 West 59 58 28 24 13 18 INCOME --5,000 53 55 29 25 18 20 5-15,000 60 59 28 27 12 14 15,000+ 62 70 28 22 10 8 PARTY Democrat 42 42 43 40 15 18 Republican 85 84 8 10 7 6 Independent 60 58 15 16 25 26 Other 55 9 36 1958 VOTE Nixon 81 79 10 13 9 8 Humphrey 31 31 56 48 13 21 Wallace 56 58 31 31 13 11 Don't Know 41 36 23 Didn't Vote 49 52 32 31 19 17 IDEOLOGY Liberal 49 50 40 37 11 13 Conservative 71 70 21 20 8 10 Other 45 52 18 23 37 25 12. NOW, SUPPOSE THE CANDIDATES WERE RICHARD NIXON, GEORGE MC GOVERN AND GEORGE WALLACE AS A 3RD, PARTY CANDIDATE; WHICH ONE WOULD YOU VOTE FOR? NIXON MC GOVERN WALLACE DON'T KNOW Chilton ORC Chilton ORC Chilton ORC Chilton ORC TOTAL 52 55 24 22 13 12 11 11 Male 51 53 25 21 14 14 10 12 Female 53 56 23 22 12 11 12 11 AGE 18-20 41 50 38 21 12 23 9 6 21-29 51 55 27 26 11 11 11 8 30-49 52 56 23 20 15 14 10 10 50+ 55 53 22 21 12 10 11 16 RACE White 54 56 23 21 13 12 10 11 Black 41 39 35 37 8 10 16 14 Other LABOR UNION Yes 47 51 28 25 16 16 9 8 No 54 56 22 21 12 11 12 12 RELIGION Protestant 57 55 18 20 15 14 10 11 Catholic 48 60 31 21 10 10 11 9 Jewish 44 44 4 8 REGION East 53 58 29 26 8 6 10 10 Midwest 53 54 26 25 10 11 11 10 South 49 50 16 17 24 21 11 12 West 55 55 26 22 7 9 12 14 INCOME --5,000 47 48 25 20 14 15 14 17 5-15,000 53 54 24 23 13 13 10 10 15,000+ 58 68 27 18 8 8 71 6 PARTY Democrat 36 37 39 35 15 15 10 13 Republican 79 82 5 7 10 6 6 5 Independent 49 48 17 15 12 17 22 20 Other 47 9 11 33 1968 VOTE Nixon 78 77 8 11 9 6 5 6 Humphrey 32 32 55 47 4 4 9 17 Wallace 19 14 9 11 63 74 9 1 Don't Know 37 27 16 20 Didn't Vote 39 44 31 25 14 19 16 12 IDEOLOGY Liberal 44 46 39 35 8 9 9 10 Conservative 62 65 16 15 17 13 5 7 Other 42 46 14 18 14 14 30 22 January 5-7, 1971 CAN YOU TELL ME WHO THIS MAN IS AND WHAT HE DOES ... EDWARD KENNEDY? 1 CAN YOU TELL ME WHO THIS MAN IS AND WHAT HE DOES ... RICHARD NIXON? 2 CAN YOU TELL ME WHO THIS MAN IS AND WHAT HE DOES EDMUND MUSKIE? 3 CAN YOU TELL ME WHO THIS MAN IS AND WHAT HE DOES HUBERT HUMPHREY? 4 HAVE YOU SEEN, READ, OR HEARD ABOUT PRESIDENT NIXON'S CONVERSATION WITH NEWSMEN ON TELEVISION LAST MONDAY NIGHT? 5 HOW WOULD YOU RATE YOUR REACTION TO WHAT THE PRESIDENT SAID? 6 DO YOU BELIEVE THE PRESIDENT'S TELEVISION PROGRAM WITH THESE NEWSMEN WAS LIVE AND UNREHEARSED, OR NOT? 7 DO YOU APPROVE OR DISAPPROVE OF THE WAY RICHARD NIXON IS HANDLING HIS JOB AS PRESIDENT? 8 DO YOU APPROVE OR DISAPPROVE OF THE WAY SPIRO AGNEW IS HANDLING HIS JOB AS VICE PRESIDENT? 9 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDMUND MUSKIE WERE THE DEMOCRATIC CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? 10 SAME QUESTION - GALLUP SCREEN 11 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDMUND MUSKIE WERE THE DEMOCRATIC CANDIDATE, AND GEORGE WALLACE RAN AGAIN AS A THIRD PARTY CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? 12 SAME QUESTION - GALLUP SCREEN 13 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDWARD KENNEDY WERE THE DEMOCRATIC CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? 14 SAME QUESTION - GALLUP SCREEN 15 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDWARD KENNEDY WERE THE DEMOCRATIC CANDIDATE, AND GEORGE WALLACE RAN AS A THIRD PARTY CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? 16 SAME QUESTION - GALLUP SCREEN 17 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF HUBERT HUMPHREY WERE THE DEMOCRATIC CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? 18 SAME QUESTION - GALLUP SCREEN 19 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF HUBERT HUMPHREY WERE THE DEMOCRATIC CANDIDATE, AND GEORGE WALLACE RAN AGAIN AS A THIRD PARTY CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? 20 SAME QUESTION - GALLUP SCREEN 21 IN POLITICS, AS OF TODAY, DO YOU CONSIDER YOURSELF A DEMOCRAT, REPUBLICAN, INDEPENDENT, OR SOMETHING ELSE? 22 REGARDLESS OF THE POLITICAL PARTY YOU MIGHT FAVOR, DO YOU CONSIDER YOURSELF TO BE A LIBERAL, CONSERVATIVE, OR SOMEWHERE IN BETWEEN? 23 DETAILED STATISTICS ON TELEVISION APPEARANCE OF JANUARY 5-7, 1971 DAVID R. DERGE PRESIDENT BEHAVIORAL RESEARCH ASSOCIATES STUDY #9582 QUESTION PAGE NO. CAN YOU TELL ME WHO THIS MAN IS AND WHAT HE DOES EDWARD KENNEDY? 1 CAN YOU TELL ME WHO THIS MAN IS AND WHAT HE DOES RICHARD NIXON? 2 CAN YOU TELL ME WHO THIS MAN IS AND WHAT HE DOES EDMUND MUSKIE? 3 CAN YOU TELL ME WHO THIS MAN IS AND WHAT HE DOES HUBERT HUMPHREY? 4 HAVE YOU SEEN, READ, OR HEARD ABOUT PRESIDENT NIXON'S CONVERSATION WITH NEWSMEN ON TELEVISION LAST MONDAY NIGHT? 5 HOW WOULD YOU RATE YOUR REACTION TO WHAT THE PRESIDENT SAID? 6 DO YOU BELIEVE THE PRESIDENT'S TELEVISION PROGRAM WITH THESE NEWSMEN WAS LIVE AND UNREHEARSED, OR NOT? 7 DO YOU APPROVE OR DISAPPROVE OF THE WAY RICHARD NIXON IS HANDLING HIS JOB AS PRESIDENT? 8 DO YOU APPROVE OR DISAPPROVE OF THE WAY SPIRO AGNEW IS HANDLING HIS JOB AS VICE PRESIDENT? 9 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDMUND MUSKIE WERE THE DEMOCRATIC CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? 10 SAME QUESTION - GALLUP SCREEN 11 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDMUND MUSKIE WERE THE DEMOCRATIC CANDIDATE, AND GEORGE WALLACE RAN AGAIN AS A THIRD PARTY CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? 12 SAME QUESTION - GALLUP SCREEN 13 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDWARD KENNEDY WERE THE DEMOCRATIC CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? 14 SAME QUESTION - GALLUP SCREEN 15 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDWARD KENNEDY WERE THE DEMOCRATIC CANDIDATE, AND GEORGE WALLACE RAN AS A THIRD PARTY CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? 16 SAME QUESTION - GALLUP SCREEN 17 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF HUBERT HUMPHREY WERE THE DEMOCRATIC CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? 18 SAME QUESTION - GALLUP SCREEN 19 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF HUBERT HUMPHREY WERE THE DEMOCRATIC CANDIDATE, AND GEORGE WALLACE RAN AGAIN AS A THIRD PARTY CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? 20 SAME QUESTION - GALLUP SCREEN 21 IN POLITICS, AS OF TODAY, DO YOU CONSIDER YOURSELF A DEMOCRAT, REPUBLICAN, INDEPENDENT, OR SOMETHING ELSE? 22 REGARDLESS OF THE POLITICAL PARTY YOU MIGHT FAVOR, DO YOU CONSIDER YOURSELF TO BE A LIBERAL, CONSERVATIVE, OR SOMEWHERE IN BETWEEN? 23 CAN YOU TELL ME WHO THIS MAN IS AND WHAT HE DOES ... EDWARD KENNEDY 1 of23 PERCENTAGE NO BASE RIGHT WRONG OPINION TOTAL 993 91 3 6 MALE 490 92 3 5 FEMALE 503 90 2 8 AGE 18-20 61 92 2 6 21-29 203 92 2 6 30-49 366 92 3 5 50+ 362 89 3 8 RACE White 894 92 2 6 Black 81 83 4 13 LABOR UNION Yes 296 92 2 6 No 692 91 3 6 Not Determined 5 100 RELIGION Protestant 631 90 3 7 Catholic 240 94 1 5 Jewish 12 100 Other 50 88 12 REGION East 266 95 2 3 Midwest 288 90 2 8 South 271 88 4 8 West 168 92 2 6 INCOME -5,000 214 84 4 12 5-15,000 I 558 92 3 5 15,000+ 178 95 2 3 Not Determined 43 91 9 PARTY Democrat 506 92 2 6 Republican 338 90 4 6 Independent 86 93 1 6 IDEOLOGY Liberal 332 93 2 5 Conservative 485 91 3 6 Not Determined 176 85 3 12 Page 2 of 23 CAN YOU TELL ME WHO THIS MAN IS AND WHAT HE DOES RICHARD NIXON? PERCENTAGE NO BASE RIGHT WRONG OPINION TOTAL 993 98 0 2 MALE 490 98 FEMALE 2 503 98 2 AGE 18-20 61 100 21-29 203 98 * 1 30-49 366 99 * 50+ 362 97 3 RACE White 894 98 2 Black 81 99 1 LABOR UNION Yes 296 98 2 No 692 98 * 1 Not Determined 5 100 RELIGION Protestant 631 98 2 Catholic 240 100 Jewish 12 100 Other 50 98 2 REGION East 266 100 Midwest 288 98 2 South 271 97 3 West 168 98 2 INCOME -5,000 214 96 * 3 5-15,000 558 99 1 15,000+ 178 100 Not Determined 43 93 7 PARTY Democrat 506 98 2 Republican 338 99 1 Independent 86 98 2 IDEOLOGY Liberal 332 99 1 Conservative 485 99 * * Not Determined 176 95 5 * Less than 1% Page 3 of 23 CAN YOU TELL ME WHO THIS MAN IS AND WHAT HE DOES EDMUND MUSKIE? PERCENTAGE NO BASE RIGHT WRONG OPINION TOTAL 993 70 10 20 MALE 490 77 9 14 FEMALE 503 62 11 27 AGE 18-20 61 57 20 23 21-29 203 71 5 24 30-49 366 71 10 19 50+ 362 69 12 19 RACE White 894 72 10 18 Black 81 51 19 30 LABOR UNION Yes 296 68 13 19 No 692 70 9 21 Not Determined 5 60 40 RELIGION Protestant 631 68 10 22 Catholic 240 71 13 16 Jewish 12 92 8 Other 50 70 12 18 REGION East 266 74 12 14 Midwest 288 68 8 24 South 271 66 12 22 West 168 70 8 22 INCOME -5,000 214 56 15 29 5-15,000 558 72 10 18 15,000+ 178 80 8 12 Not Determined 43 65 2 33 PARTY Democrat 506 68 13 19 Republican 338 72 8 20 Independent 86 74 9 17 IDEOLOGY Liberal 332 73 11 16 Conservative 485 73 10 17 Not Determined 176 55 11 34 Page 4 of 23 CAN YOU TELL ME WHO THIS MAN IS AND WHAT HE DOES ... HUBERT HUMPHREY? PERCENTAGE NO BASE RIGHT WRONG OPINION TOTAL 993 87 3 10 MALE 490 89 3 8 FEMALE 503 85 3 12 AGE 18-20 61 79 7 14 21-29 203 89 3 8 30-49 366 88 2 10 50+ 362 86 3 11 RACE White 894 88 2 10 Black 81 83 6 11 LABOR UNION Yes 296 86 3 11 No 692 87 3 10 Not Determined 5 80 20 RELIGION Protestant 631 85 3 12 Catholic 240 91 2 7 Jewish 12 100 Other 50 82 6 12 REGION East 266 91 2 7 Midwest 288 86 4 10 South 271 82 4 14 West 168 90 2 8 INCOME -5,000 214 84 3 13 5-15,000 558 88 3 9 15,000+ 178 91 9 Not Determined 43 74 12 14 PARTY Democrat 506 88 3 9 Republican 338 86 2 12 Independent 86 87 5 8 IDEOLOGY Liberal 332 87 3 10 Conservative 485 89 2 9 Not Determined 176 82 4 14 Page 5 of 23 HAVE YOU SEEN, READ, OR HEARD ABOUT PRESIDENT NIXON'S CONVERSATION WITH NEWSMEN ON TELEVISION LAST MONDAY NIGHT? PERCENTAGE NO BASE YES NO OPINION TOTAL 993 66 34 0 MALE 490 66 34 FEMALE 503 65 35 AGE 18-20 61 56 44 21-29 203 64 35 1 30-49 366 64 36 50+ 362 70 30 RACE White 894 66 34 Black 81 63 37 LABOR UNION Yes 296 60 39 1 No 692 68 32 Not Determined 5 60 40 RELIGION Protestant 631 66 34 Catholic 240 60 39 1 Jewish 12 92 8 Other 50 70 30 REGION East 266 63 37 Midwest 288 67 32 * South 271 70 29 * West 168 60 40 INCOME -5,000 214 67 33 5-15,000 558 65 34 * 15,000+ 178 69 30 * Not Determined 43 47 53 PARTY Democrat 506 66 33 * Republican 338 67 33 Independent 86 62 37 1 IDEOLOGY Liberal 332 66 33 * Conservative 485 69 30 * Not Determined 176 53 46 * * Less than 1% Page 6 of 23 HOW WOULD YOU RATE YOUR REACTION TO WHAT THE PRESIDENT SAID? PERCENTAGE VERY SOMEWHAT SOMEWHAT VERY NO BASE FAVORABLE FAVORABLE UNFAVORABLE UNFAVORABLE OPINION TOTAL 650 27 47 12 6 8 MALE 323 30 42 14 6 8 FEMALE 327 24 52 10 6 8 AGE 18-20 34 24 50 18 6 2 21-29 129 16 55 16 5 8 30-49 235 23 55 12 5 5 50+ 252 38 35 9 7 11 RACE White 589 27 48 11 5 9 Black 51 29 37 22 12 LABOR UNION Yes 177 22 50 11 9 8 No 470 29 46 13 5 7 Not Determined 3 33 33 34 RELIGION Protestant 414 30 46 9 6 9 Catholic 144 22 50 17 5 6 Jewish 11 27 36 27 10 Other 35 14 63 6 3 14 REGION East 167 22 43 19 7 9 Midwest 193 25 53 8 7 7 South 190 33 43 10 4 10 West 100 28 49 13 5 5 INCOME -5,000 143 38 33 11 8 10 5-15,000 364 22 54 11 5 8 15,000+ 123 27 46 17 6 4 Not Determined 20 45 20 5 10 20 PARTY Democrat 334 18 47 18 10 7 Republican 227 41 51 3 5 Independent 53 30 34 13 4 19 IDEOLOGY Liberal 220 19 46 22 8 5 Conservative 336 32 49 8 5 6 Not Determined 94 28 40 3 4 25 Page 7 of 23 DO YOU BELIEVE THE PRESIDENT'S TELEVISION PROGRAM WITH THESE NEWSMEN WAS LIVE AND UNREHEARSED, OR NOT? PERCENTAGE LIVE AND NOT LIVE & NO BASE UNREHEARSED UNREHEARSED OPINION TOTAL 650 73 17 10 MALE 323 74 17 9 FEMALE 327 71 17 12 AGE 18-20 34 74 21 5 21-29 129 71 17 12 30-49 235 72 17 11 50+ 252 74 15 11 RACE White 589 72 17 11 Black 51 80 16 4 LABOR UNION Yes 177 69 18 13 No 470 74 16 10 Not Determined 3 67 33 RELIGION Protestant 414 73 16 11 Catholic 144 68 22 10 Jewish 11 82 9 9 Other 35 80 9 11 REGION East 165 70 20 10 Midwest 193 71 20 9 South 190 76 12 12 West 100 75 14 11 INCOME -5,000 143 74 14 12 5-15,000 364 71 17 12 15,000+ 123 77 19 4 Not Determined 20 60 10 30 PARTY Democrat 334 70 19 11 Republican 227 79 14 7 Independent 53 64 17 19 IDEOLOGY Liberal 220 73 20 7 Conservative 336 75 16 9 Not Determined 94 65 13 22 Page 8 of 23 DO YOU APPROVE OR DISAPPROVE OF THE WAY RICHARD NIXON IS HANDLING HIS JOB AS PRESIDENT? PERCENTAGE NO BASE APPROVE DISAPPROVE OPINION TOTAL 993 66 25 9 MALE 490 68 24 8 FEMALE 503 63 26 11 AGE 18-20 61 64 31 5 21-29 203 66 27 7 30-49 366 64 25 11 50+ 362 68 23 9 RACE White 894 67 24 9 Black 81 51 40 9 LABOR UNION Yes 296 58 32 10 No 692 69 22 9 Not Determined 5 40 40 20 RELIGION Protestant 631 71 21 8 Catholic 240 58 32 10 Jewish 12 42 50 8 Other 50 62 28 10 REGION East 266 61 29 10 Midwest 288 66 25 9 South 271 70 21 9 West 168 66 28 6 INCOME -5,000 214 66 25 9 5-15,000 558 65 26 9 15,000+ 178 69 25 6 Not Determined 43 61 16 23 PARTY Democrat 506 51 40 9 Republican 338 89 5 6 Independent 86 63 14 23 IDEOLOGY Liberal 332 55 40 5 Conservative 485 74 18 8 Not Determined 176 63 17 20 Page 9 of 23 DO YOU APPROVE OR DISAPPROVE OF THE WAY SPIRO AGNEW IS HANDLING HIS JOB AS VICE PRESIDENT? PERCENTAGE NO BASE APPROVE DISAPPROVE OPINION TOTAL 993 49 36 15 MALE 490 52 38 10 FEMALE 503 46 34 20 AGE 18-20 61 43 51 6 21-29 203 49 41 10 30-49 366 48 35 17 50+ 362 51 33 16 RACE White 894 50 35 15 Black 81 36 54 10 LABOR UNION Yes 296 49 40 11 No 692 49 35 16 Not Determined 5 60 40 RELIGION Protestant 631 53 32 15 Catholic 240 43 43 14 Jewish 12 17 75 8 Other 50 46 38 16 REGION East 266 45 42 13 Midwest 288 51 33 16 South 271 49 33 18 West 168 51 39 10 INCOME -5,000 214 45 33 22 5-15,000 558 49 39 12 15,000+ 178 55 34 11 Not Determined 43 40 26 34 PARTY Democrat 506 38 49 13 Republican 338 68 20 12 Independent 86 37 34 29 IDEOLOGY Liberal 332 42 50 8 Conservative 485 57 30 13 Not Determined 176 42 27 31 Page 10 of 23 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDMUND MUSKIE WERE THE DEMOCRATIC CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? PERCENTAGE NO BASE NIXON MUSKIE OPINION TOTAL 993 49 42 9 MALE 490 52 41 7 FEMALE 503 47 43 10 AGE 18-20 61 54 43 3 21-29 203 47 47 6 30-49 366 48 42 10 50+ 362 51 39 10 RACE White 894 52 39 9 Black 81 26 72 2 LABOR UNION Yes 296 45 48 7 No 692 52 40 8 Not Determined 5 20 40 40 RELIGION Protestant 631 57 35 8 Catholic 240 39 54 7 Jewish 12 8 83 9 Other 50 36 50 14 REGION East 266 44 49 7 Midwest 288 50 38 12 South 271 53 38 9 West 168 51 44 5 INCOME -5,000 214 48 44 8 5-15,000 558 50 42 8 15,000+ 178 55 40 5 Not Determined 43 30 37 33 PARTY Democrat 506 24 68 8 Republican 338 86 10 4 Independent 86 51 30 19 IDEOLOGY Liberal 332 38 58 4 Conservative 485 58 33 9 Not Determined 176 47 36 17 Page 11 of 23 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDMUND MUSKIE WERE THE DEMOCRATIC CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? (GALLUP SCREEN) PERCENTAGE NO BASE NIXON MUSKIE OPINION TOTAL 562 49 44 7 MALE 306 50 43 7 FEMALE 256 48 46 6 AGE 18-20 3 67 33 21-29 107 46 50 4 30-49 229 49 45 6 50+ 222 51 41 8 RACE White 523 51 42 7 Black 33 21 79 LABOR UNION . Yes 162 43 53 4 No 399 52 41 7 Not Determined 1 100 RELIGION Protestant 351 58 36 6 Catholic 140 35 61 4 Jewish 8 13 75 12 Other 28 39 57 4 REGION East 160 41 53 6 Midwest 159 50 40 10 South 149 53 41 6 West 94 54 43 3 INCOME -5,000 98 46 47 7 5-15,000 321 48 46 6 15,000+ 120 58 38 4 Not Determined 23 39 44 17 PARTY Democrat 280 22 72 6 Republican 205 83 12 5 Independent 49 55 31 14 IDEOLOGY Liberal 187 33 63 4 Conservative 294 59 35 6 Not Determined 81 52 37 11 REGISTERED TO VOTE WIT Page 12 of 23 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDMUND MUSKIE WERE THE DEMOCRATIC CANDIDATE, AND GEORGE WALLACE RAN AGAIN AS A THIRD PARTY CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? PERCENTAGE NO BASE NIXON MUSKIE WALLACE OPINION TOTAL 993 44 38 12 6 MALE 490 47 38 11 4 FEMALE 503 42 38 12 8 AGE 18-20 61 46 41 13 21-29 203 40 41 14 5 30-49 366 43 39 12 6 50+ 362 47 35 10 8 RACE White 894 46 36 12 6 Black 81 26 65 6 3 LABOR UNION Yes 296 37 43 15 5 No 692 48 36 10 6 Not Determined 5 20 60 20 RELIGION Protestant 631 51 30 14 5 Catholic 240 33 52 8 7 Jewish 12 8 83 9 Other 50 34 48 10 8 REGION East 266 39 47 8 6 Midwest 288 48 33 12 7 South 271 43 32 18 7 West 168 48 41 7 4 INCOME -5,000 214 43 36 15 6 5-15,000 558 44 38 12 6 15,000+ 178 52 39 6 3 Not Determined 43 26 37 14 23 PARTY Democrat 506 21 62 12 5 Republican 338 77 8 12 3 Independent 86 52 28 8 12 IDEOLOGY Liberal 332 33 58 6 3 Conservative 485 52 29 13 6 Not Determined 176 43 28 19 10 Page 13 of 23 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDMUND MUSKIE WERE THE DEMOCRATIC CANDIDATE, AND GEORGE WALLACE RAN AGAIN AS A THIRD PARTY CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? (GALLUP SCREEN) PERCENTAGE NO BASE NIXON MUSKIE WALLACE OPINION TOTAL 562 44 42 10 4 MALE 306 45 40 11 4 FEMALE 256 42 44 9 5 AGE 18-20 3 67 33 21-29 107 38 48 12 2 30-49 229 45 42 9 4 50+ 222 45 39 9 7 RACE White 523 46 39 10 5 Black 33 15 82 3 LABOR UNION Yes 162 35 46 15 4 No 399 47 40 7 6 Not Determined 1 100 RELIGION Protestant 351 51 33 11 5 Catholic 140 31 56 8 5 Jewish 8 13 75 12 Other 28 29 61 10 REGION East 160 39 50 5 6 Midwest 159 46 37 12 5 South 149 42 37 14 7 West 94 49 42 6 3 INCOME -5,000 98 39 42 13 6 5-15,000 321 42 43 11 4 15,000+ 120 55 38 3 4 Not Determined 23 30 39 17 14 PARTY Democrat 280 18 67 11 4 Republican 205 77 11 8 4 Independent 49 55 31 6 8 IDEOLOGY Liberal 187 29 63 5 3 Conservative 294 52 31 11 6 Not Determined 81 46 31 16 7 Page 14 of 23 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDWARD KENNEDY WERE THE DEMOCRATIC CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? PERCENTAGE NO BASE NIXON KENNEDY OPINION TOTAL 993 52 43 5 MALE 490 53 43 4 FEMALE 503 51 43 6 AGE 18-20 61 26 74 21-29 203 46 49 5 30-49 366 55 39 6 50+ 362 56 38 6 RACE White 894 56 39 5 Black 81 12 84 4 LABOR UNION Yes 296 45 51 4 No 692 55 40 5 Not Determined 5 20 60 20 RELIGION Protestant 631 58 38 4 Catholic 240 41 55 4 Jewish 12 50 42 8 Other 50 36 54 10 REGION East 266 47 47 6 Midwest 288 54 40 6 South 271 54 41 5 West 168 53 44 3 INCOME -5,000 214 44 52 4 5-15,000 558 54 42 4 15,000+ 178 60 36 4 Not Determined 43 40 42 18 PARTY Democrat 506 28 68 4 Republican 338 85 14 1 Independent 86 59 24 17 IDEOLOGY Liberal 332 39 58 3 Conservative 485 63 34 3 Not Determined 176 47 40 13 Page 15 of 23 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDWARD KENNEDY WERE THE DEMOCRATIC CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? (GALLUP SCREEN) PERCENTAGE NO BASE NIXON KENNEDY OPINION TOTAL 713 53 42 5 MALE 350 54 41 5 FEMALE 363 53 42 5 AGE 18-20 7 100 21-29 136 48 49 3 30-49 291 56 39 5 50+ 278 55 39 6 RACE White 653 57 38 5 Black 51 6 90 4 LABOR UNION Yes 212 48 48 4 No 498 56 39 5 Not Determined 3 33 33 34 RELIGION Protestant 450 58 37 5 Catholic 181 46 50 4 Jewish 9 44 44 12 Other 34 44 53 3 REGION East 197 49 45 6 Midwest 208 53 41 6 South 186 56 40 4 West 122 57 40 3 INCOME -5,000 145 43 52 5 5-15,000 400 54 42 4 15,000+ 138 66 30 4 Not Determined 30 40 40 20 PARTY Democrat 372 28 67 5 Republican 244 88 11 1 Independent 60 63 22 15 IDEOLOGY Liberal 232 41 57 2 Conservative 360 63 33 4 Not Determined 121 50 37 13 Page 16 of 23 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDWARD KENNEDY WERE THE DEMOCRATIC CANDIDATE, AND GEORGE WALLACE RAN AS A THIRD PARTY CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? PERCENTAGE NO BASE NIXON KENNEDY WALLACE OPINION TOTAL 993 46 40 10 4 MALE 490 49 39 9 3 FEMALE 503 44 41 11 4 AGE 18-20 61 26 64 10 21-29 203 41 47 10 2 30-49 366 49 37 10 4 50+ 362 50 35 9 6 RACE White 894 49 36 10 5 Black 81 11 80 5 4 LABOR UNION Yes 296 37 48 12 3 No 692 50 37 8 5 Not Determined 5 20 40 40 RELIGION Protestant 631 49 35 12 4 Catholic 240 38 54 5 3 Jewish 12 67 25 8 Other 50 34 50 8 8 REGION East 266 44 47 5 4 Midwest 288 49 37 11 3 South 271 44 35 16 5 West 168 48 44 5 3 INCOME -5,000 214 36 48 12 4 5-15,000 558 48 38 11 3 15,000+ 178 55 38 5 2 Not Determined 43 37 33 7 23 PARTY Democrat 506 24 63 11 2 Republican 338 77 12 9 2 Independent 86 59 23 7 11 IDEOLOGY Liberal 332 36 55 6 3 Conservative 485 56 31 11 2 Not Determined 176 38 36 14 12 Page 17 of 23 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF EDWARD KENNEDY WERE THE DEMOCRATIC CANDIDATE, AND GEORGE WALLACE RAN AS A THIRD PARTY CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? (GALLUP SCREEN) PERCENTAGE NO BASE NIXON KENNEDY WALLACE OPINION TOTAL 713 48 39 9 4 MALE 350 50 37 9 4 FEMALE 363 46 41 9 4 AGE 18-20 7 14 72 14 21-29 136 44 46 9 1 30-49 291 49 37 10 4 50+ 278 50 37 9 4 RACE White 653 51 35 10 4 Black 51 8 84 6 2 LABOR UNION Yes 212 39 45 14 2 No 498 52 36 7 5 Not Determined 3 33 67 RELIGION Protestant 450 51 34 11 4 Catholic 181 41 50 6 3 Jewish 9 67 22 11 Other 34 41 47 9 3 REGION East 197 46 45 5 4 Midwest 208 50 37 11 2 South 186 47 34 16 3 West 122 52 40 5 3 INCOME -5,000 145 37 49 11 3 5-15,000 400 49 38 11 2 15,000+ 138 60 33 4 3 Not Determined 30 40 27 10 3 PARTY Democrat 372 24 63 10 3 Republican 244 81 9 8 2 Independent 60 60 22 8 10 IDEOLOGY Liberal 232 38 54 6 2 Conservative 360 57 31 10 2 Not Determined 121 41 33 14 12 Page 18 of 23 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF HUBERT HUMPHREY WERE THE DEMOCRATIC CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? PERCENTAGE NO BASE NIXON HUMPHREY OPINION TOTAL 993 57 38 5 MALE 490 60 35 5 FEMALE 503 54 40 6 AGE 18-20 61 61 38 1 21-29 203 60 36 4 30-49 366 54 39 7 50+ 362 56 39 5 RACE White 894 61 33 6 Black 81 14 83 3 LABOR UNION Yes 296 50 47 3 No 692 60 34 6 Not Determined 5 20 60 20 RELIGION Protestant 631 63 33 4 Catholic 240 44 50 6 Jewish 12 17 75 8 Other 50 44 50 6 REGION East 266 49 43 8 Midwest 288 60 35 5 South 271 61 34 5 West 168 57 41 2 INCOME -5,000 214 52 44 4 5-15,000 558 57 38 5 15,000+ 178 64 32 4 Not Determined 43 40 35 25 PARTY Democrat 506 34 62 4 Republican 338 90 9 1 Independent 86 56 27 17 IDEOLOGY Liberal 332 46 50 4 Conservative 485 66 30 4 Not Determined 176 50 36 14 Page 19 of 23 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF HUBERT HUMPHREY WERE THE DEMOCRATIC CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? (GALLUP SCREEN) PERCENTAGE NO BASE NIXON HUMPHREY OPINION TOTAL 687 57 38 5 MALE 343 62 34 4 FEMALE 344 53 42 5 AGE 18-20 5 20 60 20 21-29 135 66 33 1 30-49 278 55 40 5 50+ 269 57 39 4 RACE White 626 62 34 4 Black 53 13 85 2 LABOR UNION Yes 201 50 48 2 No 484 61 34 5 Not Determined 2 100 RELIGION Protestant 427 64 33 3 Catholic 178 47 47 6 Jewish 9 22 67 11 Other 34 44 53 3 REGION East 191 50 42 8 Midwest 201 62 33 5 South 174 62 36 2 West 121 56 41 3 INCOME -5,000 143 52 43 5 5-15,000 384 57 39 4 15,000+ 134 65 32 3 Not Determined 26 46 31 23 PARTY Democrat 359 34 62 4 Republican 236 91 8 1 Independent 55 62 24 14 IDEOLOGY Liberal 221 44 53 3 Conservative 350 68 28 4 Not Determined 116 50 39 11 Page 20 of 23 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF HUBERT HUMPHREY WERE THE DEMOCRATIC CANDIDATE, AND GEORGE WALLACE RAN AGAIN AS A THIRD PARTY CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? PERCENTAGE NO BASE NIXON HUMPHREY WALLACE OPINION TOTAL 993 50 35 10 5 MALE 490 53 32 11 4 FEMALE 503 47 37 10 6 AGE 18-20 61 49 30 20 1 21-29 203 52 33 11 4 30-49 366 48 37 10 5 50+ 362 51 34 9 6 RACE White 894 54 30 11 5 Black 81 12 79 5 4 LABOR UNION Yes 296 42 42 14 2 No 692 54 32 9 5 Not Determined 5 20 40 20 20 RELIGION Protestant 631 54 29 13 4 Catholic 240 42 47 7 4 Jewish 12 17 75 8 Other 50 42 42 10 6 REGION East 266 47 41 6 6 Midwest 288 54 31 11 4 South 271 48 29 19 4 West 168 52 40 4 4 INCOME -5,000 214 45 35 14 6 5-15,000 558 50 36 11 3 15,000+ 178 59 32 6 3 Not Determined 43 30 35 12 23 PARTY Democrat 506 27 57 12 4 Republican 338 82 7 9 2 Independent 86 57 23 7 13 IDEOLOGY Liberal 332 42 48 7 3 Conservative 485 58 27 12 3 Not Determined 176 43 31 13 13 Page 21 of 23 IF RICHARD NIXON WERE THE REPUBLICAN CANDIDATE, AND IF HUBERT HUMPHREY WERE THE DEMOCRATIC CANDIDATE, AND GEORGE WALLACE RAN AGAIN AS A THIRD PARTY CANDIDATE, WHICH WOULD YOU LIKE TO SEE WIN? (GALLUP SCREEN) PERCENTAGE NO BASE NIXON HUMPHREY WALLACE OPINION TOTAL 687 51 36 9 4 MALE 343 55 32 9 4 FEMALE 344 47 41 8 4 AGE 18-20 5 60 20 20 21-29 135 58 31 9 2 30-49 278 48 40 9 3 50+ 269 52 35 9 4 RACE White 626 55 32 10 3 Black 53 13 83 2 2 LABOR UNION Yes 201 42 43 13 2 No 484 55 33 7 5 Not Determined 2 100 RELIGION Protestant 427 56 31 10 3 Catholic 178 43 47 6 4 Jewish 9 22 67 11 Other 34 44 44 12 REGION East 191 48 42 6 4 Midwest 201 56 30 10 4 South 174 51 33 14 2 West 121 50 42 5 3 INCOME -5,000 143 46 37 12 5 5-15,000 384 51 37 9 3 15,000+ 134 60 34 4 2 Not Determined 26 35 31 12 22 PARTY Democrat 359 27 60 10 3 Republican 236 84 7 8 1 Independent 55 64 20 6 10 IDEOLOGY Liberal 221 40 54 4 2 Conservative 350 61 25 12 2 Not Determined 116 43 35 10 12 Page 22 of 23 PARTY IN POLITICS, AS OF TODAY, DO YOU CONSIDER YOURSELF A DEMOCRAT, REPUBLICAN, INDEPENDENT, OR SOMETHING ELSE? PERCENTAGE NO BASE DEMOCRAT REPUBLICAN INDEPENDENT OTHER OPINION TOTAL 993 51 34 9 3 3 MALE 490 52 32 10 FEMALE 3 3 503 50 36 7 3 4 AGE 18-20 61 49 31 7 8 4 21-29 203 52 32 9 4 3 30-49 366 52 33 10 2 3 50+ 362 50 37 8 2 3 RACE White 894 48 37 9 3 3 Black 81 83 7 7 3 LABOR UNION Yes 296 63 26 7 2 2 No 692 46 38 9 3 4 Not Determined 5 40 20 40 RELIGION Protestant 631 46 42 8 2 2 Catholic 240 65 19 9 3 4 Jewish 12 58 17 25 Other 50 56 26 6 8 4 REGION East 266 54 27 12 4 3 Midwest 288 46 39 9 2 4 South 271 53 34 6 3 4 West 168 51 36 7 2 4 INCOME -5,000 214 53 36 6 2 3 5-15,000 558 53 32 8 3 4 15,000+ 178 44 40 11 3 2 Not Determined 43 37 21 16 9 17 PARTY Democrat 506 100 Republican 338 100 Independent 86 100 IDEOLOGY Liberal 332 64 25 6 3 2 Conservative 485 43 44 9 2 2 Not Determined 176 48 26 13 5 8