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This file contains:
To: H.R. Haldeman From: Harry Dent RE: For Your Information RE: "Listening Post" Preliminary Survey Results, 12 December 1971. 2 pgs. [Subject: Campaign] [Memo], 12/20/1971
To: Mort Allin From: Gordon Strachan RE: For Your Information RE: Los Angeles Times article from Dec 3, 1971, titled "Poll Finds Reversal: Shift Against Nixon's Vietnam Policy Seen." Article attached. 2 pgs. [Subject: Campaign] [Memo], no date
To: Charles W. Colson From: Jon M. Huntsman RE: California Poll. 1 pg. [Subject: Campaign] [Memo], 12/6/1971
To: Jon Huntsman From: Bruce Kehrli RE: Comment on Polls showing trial heat results in the future. California political brief from November 24, 1971, attached. 2 pgs. [Subject: Campaign] [Memo], 11/30/1971
To: Gordon Strachan From: Jeb Magruder RE: For Your Information RE: Summary of October "Listening Post" information for California from Thomas Reed. Survey Results and Issue Clusters Over Time: "Most Important State Problem" attached. 5 pgs. [Subject: Campaign] [Memo], 11/12/1971
To: H.R. Haldeman From: Thomas C. Reed RE: Summary of October "Listening Post" for California. Survey results and Issue Clusters Over Time: "Most Important State Problem" and "Most Important National Problem" attached. 4 pgs. [Subject: Campaign] [Letter], 11/10/1971
To: H.R. Haldeman From: Gordon Strachan RE: L.A. and Orange County phone study that states Kennedy but not Muskie would win CA in a three way race. "Listening Post" data and Issue Clusters Over Time data attached. 7 pgs. [Subject: Campaign] [Memo], 10/12/1971
To: Bob Haldeman From: Harry Dent RE: For Your Information RE: September "Listening Post" survey results from Thomas C. Reed. Results and Issue Clusters attached. 5 pgs. [Subject: Campaign] [Memo], 10/13/1971
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WHSF: Contested, 44-9
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26146138
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WHSF: Contested, 44-9
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This file contains:
To: H.R. Haldeman From: Harry Dent RE: For Your Information RE: "Listening Post" Preliminary Survey Results, 12 December 1971. 2 pgs. [Subject: Campaign] [Memo], 12/20/1971
To: Mort Allin From: Gordon Strachan RE: For Your Information RE: Los Angeles Times article from Dec 3, 1971, titled "Poll Finds Reversal: Shift Against Nixon's Vietnam Policy Seen." Article attached. 2 pgs. [Subject: Campaign] [Memo], no date
To: Charles W. Colson From: Jon M. Huntsman RE: California Poll. 1 pg. [Subject: Campaign] [Memo], 12/6/1971
To: Jon Huntsman From: Bruce Kehrli RE: Comment on Polls showing trial heat results in the future. California political brief from November 24, 1971, attached. 2 pgs. [Subject: Campaign] [Memo], 11/30/1971
To: Gordon Strachan From: Jeb Magruder RE: For Your Information RE: Summary of October "Listening Post" information for California from Thomas Reed. Survey Results and Issue Clusters Over Time: "Most Important State Problem" attached. 5 pgs. [Subject: Campaign] [Memo], 11/12/1971
To: H.R. Haldeman From: Thomas C. Reed RE: Summary of October "Listening Post" for California. Survey results and Issue Clusters Over Time: "Most Important State Problem" and "Most Important National Problem" attached. 4 pgs. [Subject: Campaign] [Letter], 11/10/1971
To: H.R. Haldeman From: Gordon Strachan RE: L.A. and Orange County phone study that states Kennedy but not Muskie would win CA in a three way race. "Listening Post" data and Issue Clusters Over Time data attached. 7 pgs. [Subject: Campaign] [Memo], 10/12/1971
To: Bob Haldeman From: Harry Dent RE: For Your Information RE: September "Listening Post" survey results from Thomas C. Reed. Results and Issue Clusters attached. 5 pgs. [Subject: Campaign] [Memo], 10/13/1971
citationUrl
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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26146138
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
44
9
12/20/1971
Campaign
Memo
To: H.R. Haldeman From: Harry Dent RE:
For Your Information RE: "Listening Post"
Preliminary Survey Results, 12 December
1971. 2pgs
44
9
Campaign
Memo
To: Mort Allin From: Gordon Strachan RE:
For Your Information RE: Los Angeles
Times article from Dec 3, 1971, titled "Poll
Finds Reversal: Shift Against Nixon's
Vietnam Policy Seen." Article attached. 2pgs
44
9
12/6/1971
Campaign
Memo
To: Charles W. Colson From: Jon M.
Huntsman RE: California Poll. 1pg
44
9
11/30/1971
Campaign
Memo
To: Jon Huntsman From: Bruce Kehrli RE:
Comment on Polls showing trial heat results
in the future. California political brief from
November 24, 1971, attached. 2pgs
44
9
11/12/1971
Campaign
Memo
To: Gordon Strachan From: Jeb Magruder
RE: For Your Information RE: Summary of
October "Listening Post" information for
California from Thomas Reed. Survey
Results and Issue Clusters Over Time: "Most
Important State Problem" attached. 5pgs
44
9
11/10/1971
Campaign
Letter
To: H.R. Haldeman From: Thomas C. Reed
RE: Summary of October "Listening Post"
for California. Survey results and Issue
Clusters Over Time: "Most Important State
Problem" and "Most Important National
Problem" attached. 4pgs
Thursday, February 09, 2012
Page 1 of 2
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
44
9
10/12/1971
Campaign
Memo
To: H.R. Haldeman From: Gordon Strachan
RE: L.A. and Orange County phone study
that states Kennedy but not Muskie would
win CA in a three way race. "Listening Post"
data and Issue Clusters Over Time data
attached. 7pgs
44
9
10/13/1971
Campaign
Memo
To: Bob Haldeman From: Harry Dent RE:
For Your Information RE: September
"Listening Post" survey results from Thomas
C. Reed. Results and Issue Clusters attached.
5pgs
Thursday, February 09, 2012
Page 2 of 2
THE WHITE HOUSE
WASHINGTON
File
Date:
December 20
Pass
19
TO:
H. R. HALDEMAN
FROM:
HARRY DENT see
Please handle
For your information
LISTENING POST
Preliminary Survey Results, 12 December 1971
1013 Telephone Interviews in Los Angeles and Orange Counties, November 1971
1.
DEMOCRAT PRESIDENTIAL PRIMARY (Democrats only)
This Survey
November
October
September
August
E. Muskie
31%
30%
34%
18%
E. Kennedy
27%
26%
29%
32%
H. Humphrey
15%
13%
8%
13%
G. McGovern
7%
10%
10%
8%
H. Jackson
6%
2%
2%
4%
J. Lindsay
2%
5%
5%
8%
All others
13%
12%
12%
19%
2. GENERAL ELECTION
To measure a base level of support: "Now, if the election for President were
held today and Richard Nixon were running for re-election, would you vote for
him?"
No
Yes
No
Depends
Answer
This survey, November
27.3%
43.8%
26.4%
2.6%
October
28.6%
42.6%
25.5%
3.3%
September
28.9%
40.5%
22.9%
7.7%
August
30.4%
43.5%
17.6%
8.5%
-
Head to Head:
No
R. Nixon
E. Kennedy G. Wallace
Answer
Total, L.A. & Orange Co.
41.7%
39.4%
7.3%
11.6%
Republicans
84.0%
7.7%
3.7%
4.7%
Democrats
20.3%
60.4%
7.8%
11.5%
Independents
36.2%
31.0%
13.2%
19.5%
L. A. County only*
39.0%
42.5%
7.4%
11.1%
Orange County only
58.5%
20.5%
7.0%
14.0%
Total, L.A. & Orange Co.,
August survey
39.4%
44.0%
8.5%
8.0%
*Los Angeles County is reasonably representative of California as a whole.
THE WHITE HOUSE
WASHINGTON
lal
FROM:
MORT ALLIN
Poll Fill
TO:
Gordon Strachan
FYI
inders
Pash
tour Ctordon strachan also to xeror
to
Moray
+xew/
for
also poll over file- for clip
20 Part 1-Fri., Dec. 3, 1971
Los Singeles Times
Judge Files
POLL FINDS REVERSAL
PRICES EFFECTIVE
Suit to Test
THRU SUN. DEC. 5
Shift Against Nixon's
Election Law
Vietnam Policy Seen
State constitutional pro-
visions requiring judges to
take a leave of absence or
SAN FRANCISCO UP-
than Nixon's timetable
resign upon becoming can-
For the first time public
calls for, Field said.
didates for other public of-
opinion in California has
Among Democrats, 59%
fices were challenged
turned against President
want a speedier withdraw-
Thursday in a suit filed by
Nixon's handling of the
al, and 22% support the
Citrus Municipal Judge
Vietnam war, the Califor-
present pace, he said,
John M. Alex.
nia Poll said Thursday.
while among Republicans,
A survey completed last
His Superior Court com-
45% want a quicker re-
month also shows that a
plaint was brought against
turn and 44% agree with
majority favors faster
the county and the Board
Nixon's plans.
troop withdrawal, a d
of Supervisors. He asked
Field said that 69% of
that more than two out of
that he be paid $6,012.38
those questioned believe
three Californians think
for the period between
the war will be a kev issue
the war will be a major
March 20 and June 3, 1970,
in next year's Presidential
issue in the 1972 presiden-
when he took a leave of
race; 74% of the Demo-
absence for an unsuccess-
LP'S
tial campaign, poll direc-
crats and 62% of the Re-
tor Mervin D. Field re-
ful try for election as a Re-
publicans see it as a major
publican from the 24th
ported.
factor. he said.
Interviews with a cross-
Congressional District.
section of 1,007 Californi-
ans over the age of 18 re-
vealed that 46% disap-
Rith Affree Will PhD.
proved of Mr. Nixon's poli-
RABEI
BARN Lawrence Gerdmark, MIL
FROM WAR
Babba Maxwell Dobin,
cies, 43% approved and
EDGAR F. MAGNIN, D.D.
D.D. Ements
The Official
11% had no opinion, Field
Album for 1971
said.
FOUNDED 1852
The Original
In May. 1971, he said,
WILSHIRE BOULEVARD TEMPLE
Singing 17 Sor
those approving prevailed
over opponents 45% to
Wilshire, Hobart and Harvard Boulevards DU.8-2401
R=
Picture Book
44%. while in June, 1970,
supporters prevailed 46%
to 40%.
SABBATH SERVICES-ALL ARE WELCOME
COMPA
A total of It's of Cali-
Evening Service-Friday, Dec. 3, of 8:15 P.M.
fornians, including a ma-
BISHOP GERALD KENNEDY
jority of Democrats and a
large minority of Republi-
Bishop of the United Methodist Church
cans want U.S. troops to
come home at a faster rate
Morning Service-Saturday, Dec. 4, 10:30 A.M.
RABBI GOLDMARK
WILL SPEAK
Parlier Mayor
Information regarding registration for the
Edgar F. Magnin Feligious School, member-
ship and bus service may be obtained by
"FIDDLE
to Face Trial
calling the Temple Office.
388-2401
The
FRESNO UPI) Par-
VALLEY BETH SHALOM
or
lier Mayor Weldon Byram
from
has been ordered to stand
biby naw
Deluxe 2LPs
trial on arson charges in
connection with a $110.000
Friday Evening Services
COMI
blaze at his grocery store
8:15 P.M.
RABBI HAROLD M SCHULWE'S discusses:
last Sept. 2.
Municipal Judge Robert
THE PREJUDICE AGAINST THE OLD
Barnard se: Dec. 22 as the
Oneg Shabbat & Israell dancing
date for Superior Court ar-
raignment after comple-
Sabbath Morning Service 9:00 A.M.
Torah Commentory & Group Study with Robbi 10:00 A.M.
tion of a two-day prelimin-
.
ary hearing Wednesday.
Wednesday Everings Add't Education 8.00 P.M.
8 TRACKT
The fire at the store
internated
glinn
15739 Ventura B .d., Encino 788-6000 or 872-1360
UNTED ARTISTS RECORDS
during the early morning
COMPARI
hours, climaxed a series
of incidents in the racially
troubled Fresno County
farming community.
Bvram
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
December 6, 1971
DETERMINED TO BE AN
ADMINIS MINE MARKING
E.O. 12065. Section 6-102
By emprise NAME, Date 5-23-80
CONFIDENTIAL
MEMORANDUM FOR:
CHARLES W. COLSON
FROM:
JON M. HUNTSMAN
JMH
SUBJECT:
California Poll
It was reported in the December 3, 1971 News Summary that a
California poll reported that a majority of people feel the
President is not pulling U.S. troops out of Southeast Asia
fast enough and that the majority feel the war will be a
key issue in the 1972 campaign.
It was requested that you advise the President which poll this
is?
Please submit your report to the Office of the Staff Secretary.
Thank you.
cc: H.R. Haldeman
Alexander P. Butterfield
CONFIDENTIAL
file G.S. caref. Polls
THE .....
Due,Nov. 30, 1971
TO.
JON HUNTSMAN
FROM.
BROCK KEHALI
The COMMONT On Polls (28.6%)
should go to whomever does
these briefs Turnons or Dent --
so that they show trisl heat
results in the future.
file Calif. Polls GS.
CALIFORNIA POLICICAL BRIEF
November 24, 1971
1968 Presidential Race:
Nixon
3,467,66-
Humparey
3,244,318
Wallace
487,270
Presidential Prospects:
The President's strength in California is wavering, and the state remains
in the doubtful column. According to polls come by the RN-pledged GCP
delegation, in bellweather Los Angeles and Orange Counties, the President
wipes out McCloskey with 78.4% of Republicans polled, DO McCloskey's
5.8%. But in the general election only 28.6% said in October they would
vote for the President, down from 28. 9% the previous month. The econom
takes the lead as the "most important state issue." Governor Reagan's
firm support is a definite help with conservatives, but statewide, ae is
passing through a slump. Reagan and National Committeeman Tom Road
are moving to put together a strong California delegation pledged is one
President. Pete Wilson's impressive victory as Mayor of San Diago will
a definite help come convention time.
Governor:
Reagan's slump is thought to be temporary and normal. The California
Supreme Court has stopped implementation of some of his welfare reforms.
Congressional:
California will gain five new seats. It is thought at least three of the seats
will go to Southern California. A September poll has Californians rating
Cranston and Tunney as doing a "fair to good job."
Party:
RN loyalists are working hard to keep the various volunteer GOP groups in
line. Rightists are calling for opposition to the President, but the Reagan
support muffles this somewhat.
Chairman - Putnam Livermore -- 415/421-3430
Nat'l. Committeeman - Thomas C. Reed -- 415/456-7310
Nat'l. Committeewoman - Mrs. Eleanor R. Ring -- 714/435-4524
COMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT
November 12, 1971
File lot
FOR:
GORDON STRACHAN
FROM:
JEB MAGRUDER
w Polls
For your information.
The California Delegation
to the Republican National Convention of 1972
pledged to the re-election of President Richard M. Nixon
Governor Ronald Reagan, Chairman
Thomas C. Reed, Vice Chairman
10 November 1971
Mr. Jeb S. Magruder
Committee for the Reelection of the President
1701 Pennsylvania Avenue, N.W., #272
Washington, D. C.
Dear Jeb:
Enclosed is a summary of our October "Listening Post"
information for California.
If there are particular points of interest to you
which you would like to see' included in these con-
tinuing surveys, please let me know.
Very V best regards,
Thomas C. Reed
TCR:st
Enclosures
Sorry our various lines have crossed
I'll be in washington next Dec 9-11, σ.
Post Office Box 371 San Rafael, California 94902 (415) 456-7310
"LISTENING POST"
Preliminary Survey Results, 9 November, 1971
1,004 Telephone interviews in Los Angeles and Orange Counties, October 1971
1.
REPUBLICAN PRESIDENTIAL PRIMARY (Republicans Only)
"If the Republican Presidential Primary were held today, and the nominees were
Pete McCloskey and Richard Nixon, for whom would you vote?"
This Survey
May 1971
October
September
August
Statewide
Nixon
78.4%
80.4%
75.1%
74.4%
McCloskey
5.8%
7.2%
7.5%
7.7%
Undecided
15.8%
12.3%
17.4%
17.9%
Due to the consistency of the response, we do not plan to ask this question again
until Spring. Next month we will attempt to evaluate the UROC challenge.
2.
DEMOCRAT PRESIDENTIAL PRIMARY (Democrats Only)
"Which Democrat would you personally like to see nominated for President?"
Only 33% respond. 67% have no choice at present. Of those who do respond:
This Survey
October
September
August
E. Muskie
30%
34%
18%
E. Kennedy
26%
29%
32%
H. Humphrey
13%
8%
13%
G. McGovern
10%
10%
8%
J. Lindsay
5%
5%
8%
H. Jackson
2%
2%
4%
All Others
12%
12%
19%
3.
GENERAL ELECTION
To measure a base level of support: "Now , if the election for President were
held today and Richard Nixon were running for re-election, would you vote for him?"
Yes
No
Depends
No Answer
This Survey, October
28.6%
42.6%
25.5%
3.3%
September
28.9%
40.5%
22.9%
7.7%
August
30.4%
43.5%
17.6%
8.5%
There was no head-to-head question this month. Nixon-Kennedy-Wallace will
be available next month.
4.
ISSUES:
Graphic presentations on the "Most Important Problem Facing the
State (Nation)" are attached.
ISSUE CLUSTERS OVER TIME: "Most Important State Problem"
Sept.-Oct.
May
August
September
October
November
December
January
February
March
1970
1971
1971
1971
1971
1971
1971
1972
1972
1972
70
65
60
55
50
45
40
KEY:
35
Pocketbook
30
Environment
25
Education/
20
Campus
15
Social Unrest
10
5
0
* August observations only
**
Percentages for September and each month thereafter are based on a two-month moving average of the
current month plus the one prior to it (e.g., "September" shows moving average of August and September;
"October" will show September and October, etc.).
ISSUE CLUSTERS OVER TIME
"Most Important National Problem"
September-
August
*
September
*
October
November
December
January
February
March
April
M
October 1970
1971
1971
1971
1971
1971
1972
1972
1972
1972
19
The Rocketbook
The Environment
War and World Peace
Social Unrest
*
August observations only
**
Percentages for September and each month thereafter are based on a two-month moving average of the
current month plus the one prior to it (e.g., "September" shows moving average of August and September;
"October" will show September and October. etc.
Fle
The California Delegation
to the Republican National Convention of 1972
pledged to the re-election of President Richard M. Nixon
Governor Ronald Reagan, Chairman
Thomas C. Reed, Vice Chairman
10 November 1971
Mr. H. Robert Haldeman
Assistant to the President
The White House
Washington, D. C.
Dear Bob:
Enclosed is a summary of our October "Listening Post"
information for California.
If there are particular points of interest to you
which you would like to see included in these con-
tinuing surveys, please let me know.
Very best regards,
Thomas C. Reed
TCR:st
Enclosures
Post Office Box 371
San Rafael, California 94902
(415) 456-7310
"LISTENING POST"
Preliminary Survey Results, 9 November, 1971
1,004 Telephone interviews in Los Angeles and Orange Counties, October 1971
1.
REPUBLICAN PRESIDENTIAL PRIMARY (Republicans Only)
"If the Republican Presidential Primary were held today, and the nominees were
Pete McCloskey and Richard Nixon, for whom would you vote?"
This Survey
May 1971
October
September
August
Statewide
Nixon
78.4%
80.4%
75.1%
74.4%
McCloskey
5.8%
7.2%
7.5%
7.7%
Undecided
15.8%
12.3%
17.4%
17.9%
Due to the consistency of the response, we do not plan to ask this question again
until Spring. Next month we will attempt to evaluate the UROC challenge.
2. DEMOCRAT PRESIDENTIAL PRIMARY (Democrats Only)
"Which Democrat would you personally like to see nominated for President?"
Only 33% respond. 67% have no choice at present. Of those who do respond:
This Survey
October
Sèptember
August
E. Muskie
30%
34%
18%
E. Kennedy
26%
29%
32%
H. Humphrey
13%
8%
13%
G. McGovern
10%
10%
8%
J. Lindsay
5%
5%
8%
H. Jackson
2%
2%
4%
All Others
12%
12%
19%
3.
GENERAL ELECTION
To measure a base level of support: "Now , if the election for President were
held today and Richard Nixon were running for re-election, would you vote for him?"
Yes
No
Depends
No Answer
This Survey, October
28.6%
42.6%
25.5%
3.3%
September
28.9%
40.5%
22.9%
7.7%
August
30.4%
43.5%
17.6%
8.5%
There was no head-to-head question this month. Nixon-Kennedy-Wallace will
be available next month.
4.
ISSUES:
Graphic presentations on the "Most Important Problem Facing the
State (Nation)" are attached.
ISSUE CLUSTERS OVER TIME: "Most Important State Problem"
Sept.-Oct.
May
August'
September
October
November
December
January
February
March
1970
1971
1971
1971
1971
1971
1971
1972
1972
1972
70
65
60
55
50
45
40
KEY:
35
Pocketbook
30
Environment
25
Education/
20
Campus
15
Social Unrest
10
5
o
*
August observations only
** Percentages for September and each month thereafter are based on a two-month moving average of the
current month plus the one prior to it (e.g., "September" shows moving average of August and September;
"October" will show September and October, etc.).
ISSUE CLUSTERS OVER TIME
"Most Important National Problem"
September-
August
*
September
*
October
November
December
January
February
March
April
May
October 1970
1971
1971
1971
1971
1971
1972
1972
1972
1972
1972
The Rocketbook
The Environment
War and W rld Peace
Social Unrest
*
August observations only
**
Percentages for September and each month thereafter are based on a two-month moving average of the
current month plus the one prior to it (e.g., "September" shows moving average of August and September;
"October" will show September and October, etc.).
File WHITE HOUSE
WASHINGTON
TO:
Palls
Date: 10-12-71
H.R. HALDEMAN
FROM:
GORDON STRACHAN
Although you don't usually want
to see state polls, this L.A. and
Orange County telephone study by
DMI is interesting in that Kennedy
but not Muskie would win California
in a three way race.
The most important state and
national problem is the pocket-
book, while the second most
important state problem is the
environment.
"LISTENING POST"
EXHIBIT A
Republican
"Listening Post" consists of 1,000 telephone interviews monthly
in Los Angeles and Orange Counties. Respondents are those
National
over 18, whether registered to vote or not.
Committee.
Voting patterns during the 1960's indicate that if one knows the
vote results in Los Angeles and Orange Counties, he also knows
Thomas C. Reed
the upper and lower bounds of all statewide results. In particu-
Member for California
lar, Nixon or Reagan, when running for President or Governor,
Executive Committee
Republican National Committee
never did better statewide than their percentage of the total vote
P. O. Box 371
San Rafael, California 94902
in Los Angeles and Orange combined, and never did worse than
(415) 456-7310
their percentage in Los Angeles alone.
The 1964 Goldwater presidential election involved a north-south split, but even so,
the rule was approximately correct. The chart below illustrates this result.
Nixon for.
President
Nixon for
Governor
Goldwater for
President
Reagan for
Governor
Nixon for
President
Reagan for
Governor
60
% of
L.A. & Orange
all
Counties
votes
cast
Statewide
for
office
L.A. County
50
Only
40
1960
1962
1964
1966
1968
1970
Since President Nixon and Governor Reagan will be the principal political figures
in California in 1972, it seems reasonable to save costs by tracking only in Los
Angeles and Orange Counties and extrapolating statewide implications.
The polling organization for "Listening Post" is DMI. The project contract con-
tinues monthly through May 1972, with a final pre-primary report on 1 June, five
days before the primary.
"LISTENING POST"
EXHIBIT B
Preliminary Survey Results, 21 September 1971
1,000 telephone interviews in Los Angeles and Orange Counties 10 August-
30 August 1971 (5 days before and 15 days after the 15 August presidential
economic statement).
1.
REPUBLICAN PRESIDENTIAL PRIMARY (Republicans only)
"If the Republican Presidential Primary were held today, and the nominees
were Pete McCloskey and Richard Nixon, for whom would you vote?"
May 1971
This Survey
Statewide
Nixon
75.1%
74.4%
McCloskey
7.5%
7.7%
Undecided
17.4%
17.9%
2.
DEMOCRAT PRESIDENTIAL PRIMARY (Democrats only)
"Which Democrat would you personally like to see nominated for President?"
Statewide
"Field" Poll
This Survey
Published 9/8/71
E. Kennedy
32.3%
37.0%
E. Muskie
17.5%
19.0%
H. Humphrey
13.1%
13.0%
3.
GENERAL ELECTION
A. Nixon-Kennedy-Wallace: "Now suppose the election for President were
held today and the candidates were Richard Nixon, Republican; Ted
Kennedy, Democrat; George Wallace, American Independent; how would
you vote:
Nixon
Kennedy
Wallace
No Answer
Total
39.4%
44.0%
8.5%
8.0%
Republicans
75.1%
12.0%
7.5%
5.4%
Democrats
19.8%
61.4%
8.8%
10.0%
Age 18-24
25.2%
65.4%
4.9%
5.5%
Age 25-34
34.1%
50.6%
8.6%
6.7%
Spanish surname
22.3%
61.7%
8.5%
7.4%
1
"LISTENING POST" Preliminary Survey Results, 21 September 1971
B.
To measure a base level of support: "Now if the election for President
were held today and Richard Nixon were running for reelection, would
you vote for him?
Yes
No
Depends
No answer
Total
30.4%
43.5%
17.6%
8.5%
Republicans
58.8%
16.6%
19.1%
5.5%
Democrats
14.3%
60.8%
17.9%
7.0%
4.
MOST IMPORTANT PROBLEMS:
National:
Economic (inflation, unemployment, etc.)
35%
Vietnam, war and peace
20%
Environment
12%
State of California:
Economic
55% (!)
(Unemployment
20%
Too much Welfare 19%
Taxes
10%
Inflation
6%)
Environment
14%
2
"LISTENING POST"
Preliminary Survey Results, 8 October 1971
1,000 Telephone interviews in Los Angeles and Orange Counties,
September 1971
1. REPUBLICAN PRESIDENTIAL PRIMARY (Republicans only)
"If the Republican Presidential Primary were held today, and the
nominees were Pete McCloskey and Richard Nixon, for whom would you
vote?"
This Survey
May 1971
September
August
Statewide
Nixon
80.4%
75.1%
74.4%
McCloskey
7.2%
7.5%
7.7%
Undecided
12.3%
17.4%
17.9%
2. DEMOCRAT PRESIDENTIAL PRIMARY (Democrats only)
"Which Democrat would you personally like to see nominated for
President?"
This Survey
September
August
E. Muskie
34.0%
18.0%
E. Kennedy
29.0%
32.0%
G. McGovern
10.0%
8.0%
H. Humphrey
8.0%
13.0%
J. Lindsay
5.0%
8.0%
B. Bayh
2.0%
2.0%
H. Jackson
2.0%
4.0%
All Others
10.0%
17.0%
3. GENERAL ELECTION
A. Nixon-Muskie-Wallace: "Now suppose the election for President
were held today and the candidates were Richard Nixon, Republi-
can; Edmund Muskie, Democrat; George Wallace, American Indepen-
dent; how would you vote?"
Nixon
Muskie
Wallace
No Answer
Total
39.6%
36.5%
7.8%
16.1%
L.A. County only
38.0%
39.0%
6.6%
16.5%
Republicans
79.2%
7.8%
4.4%
8.6%
Democrats
19.4%
63.0%
8.4%
9.2%
Independents
27.4%
40.3%
21.0%
11.3%
B. To measure a base level of support: "Now if the election for
President were held today and Richard Nixon were running for
reelection, would you vote for him?"
Yes
No
Depends
No Answer
September
28.9%
40.5%
22.9%
7.7%
August
30.4%
43.5%
17.6%
8.5%
Graphic Presentation on "Most Important Problem Facing State or Nation"
is attached.
ISSUE CLUSTERS OVER TIME
"Most Important State Problem"
September-
May
August
*
September
**
October
November
December
January
February
March
October 1970
1971
1971
1971
1971
1971
1971
1972
1972
1972
40
30
20
10
O
The Pocketbook
The Environment
Education/Campus
Social Unrest
*
August observations only
**
Percentages for September and each month thereafter are based on a two-month moving average of the
current month plus the one prior to it (e.g., "September" shows moving average of August and September;
"October" will show September and October, etc.).
ISSUE CLUSTERS OVER TIME
"Most Important National Problem"
September-
August %
September
October
November
December
January
February
March
April
October 1970
1971
1971
1971
1971
1971
1972
1972
1972
1972
-40
-30
-20-
-10
-.O.
A
The Rocketbook
The Environment
War and World Peace
Social Unrest
*
August observations only
**
Percentages for September and each month thereafter are based on a two-month moving average of the
current month plus the one prior to it (e.g., "September" shows moving average of August and September;
"October" will show September and October, etc.).
THE WHITE HOUSE
WASHINGTON
Date: October 13, 1971
Fle Call
and
TO:
BOB HALDEMAN
FROM:
HARRY DENT HSD
Please handle
For your information
H reid 10/11
epublican
ational
ommittee.
8 October 1971
mas C. Reed
aber for California
cutive Committee
ublican National Committee
Box 371
Rafael, California 94902
) 456-7310
Mr. Harry S. Dent
The White House
Washington, D.C.
Dear Harry:
Enclosed are the results of our September "Listening Post"
survey. I thought you might find them of interest.
Very best regards,
Town
Thomas C. Reed
Enclosure
TCR:h
"LISTENING POST"
Preliminary Survey Results, 8 October 1971
1,000 Telephone interviews in Los Angeles and Orange Counties,
September 1971
1. REPUBLICAN PRESIDENTIAL PRIMARY (Republicans only)
"If the Republican Presidential Primary were held today, and the
nominees were Pete McCloskey and Richard Nixon, for whom would you
vote?"
This Survey
May 1971
September
August
Statewide
Nixon
80.4%
75.1%
74.4%
McCloskey
7.2%
7.5%
7.7%
Undecided
12.3%
17.4%
17.9%
2. DEMOCRAT PRESIDENTIAL PRIMARY (Democrats only)
"Which Democrat would you personally like to see nominated for
President?"
This Survey
September
August
E. Muskie
34.0%
18.0%
E. Kennedy
29.0%
32.0%
G. McGovern
10.0%
8.0%
H. Humphrey
8.0%
13.0%
J. Lindsay
5.0%
8.0%
B. Bayh
2.0%
2.0%
H. Jackson
2.0%
4.0%
All Others
10.0%
17.0%
3. GENERAL ELECTION
A. Nixon-Muskie-Wallace: "Now suppose the election for President
were held today and the candidates were Richard Nixon, Republi-
can; Edmund Muskie, Democrat; George Wallace, American Indepen-
dent; how would you vote?"
Nixon
Muskie
Wallace
No Answer
Total
39.6%
36.5%
7.8%
16.1%
L.A. County only
38.0%
39.0%
6.6%
16.5%
Republicans
79.2%
7.8%
4.4%
8.6%
Democrats
19.4%
63.0%
8.4%
9.2%
Independents
27.4%
40.3%
21.0%
11.3%
B. To measure a base level of support: "Now if the election for
President were held today and Richard Nixon were running for
reelection, would you vote for him?"
Yes
No
Depends
No Answer
September
28.9%
40.5%
22.9%
7.7%
August
30.4%
43.5%
17.6%
8.5%
Graphic Presentation on "Most Important Problem Facing State or Nation"
is attached.
ISSUE CLUSTERS OVER TIME
"Most Important State Problem"
September-
May
August
*
September
**
October
November
December
January
February
March
October 1970
1971
1971
1971
1971
1971
1971
1972
1972
1972
40
-30
20
10
O
The Pocketbook
The Environment
Education/Campus
Social Unrest
*
August observations only
**
Percentages for September and each month thereafter are based on a two--month moving average of the
current month plus the one prior to it (e.g., "September" shows moving average of August and September;
"October" will show September and etc.
1.
ISSUE CLUSTERS OVER TIME
"Most Important National Problem"
September-
August in:
September
**
October
November
December
January
February
March
Apr
October 1970
1971
1971
1971
1971
1971
1972
1972
1972
197
40
-30
-20
10
O
The Pocketbook
The Environment
War and World Peace
Social Unrest
*
August observations only
**
Percentages for September and each month thereafter are based on a two-month moving average of the
current month plus the one prior to it (e.g., "September" shows movingiaverage of August and September;
"October" will show September and October, etc.).