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To: H.R. Haldeman From: L. Higby RE: "Telephone Poll." 2pgs [Subject: Campaign] [Memo], 12/28/1970
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WHSF: Contested, 45-25
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WHSF: Contested, 45-25
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To: H.R. Haldeman From: L. Higby RE: "Telephone Poll." 2pgs [Subject: Campaign] [Memo], 12/28/1970
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Richard M. Nixon's Returned Materials Collection
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Richard Nixon Presidential Library
Contested Materials Collection
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Document Description
45
25
12/28/1970
Campaign
Memo
To: H.R. Haldeman From: L. Higby RE:
"Telephone Poll." 2pgs
Thursday, March 08, 2012
Page 1 of 1
MEMORANDUM
of
THE WHITE HOUSE
DETERMINED TC WALKING EF AN
WASHINGTON
ADMINISTRATIVE
E.O.
12065
nign PRIORITY
By
CONFIDENTIAL
December 28, 1970
MEMORANDUM FOR: H.R. HALDEMAN
FROM:
L. HIGBY
SUBJECT:
Telephone Poll
Attached are the questions that Derge proposes we use in
the Telephone Poll that will start today.
I have sent to you under separate cover an explanation of
the differences between our questions and Gallup's
questions with regard to "Trial Heats". When we last
discussed these differences you indicated that we should
ask our questions both ways on the next poll to get a
comparison. In talking to Derge he indicates that this is
not a good idea for the following reasons:
1.
In effect we will be asking a person to answer
the same question twice - once as we're currently
asking the question and again as Gallup is asking
the question. This will not give us a valid
series of responses in Derge's opinion.
2.
If you wish to do this on the same poll he would
suggest that you split the sample, asking 500 people
the question one way and 500 the question the other
way. This however would seriously impair the reliability
of the poll for these questions.
Recommendation:
Because of the above, Derge suggests the following
We conduct
this poll as indicated on the attached and do the poll on January
4 using the questions the way Gallup would do them. On this
poll we
will have a registration question as part of the demographic
H.R. Haldeman
- 2 -
data, so that we will be able to cross check our method
against Gallup's for registration.
In the next poll we will ask both the registration question
and the identification question that Gallup asks to see if
there are any noticeable discrepancies.
Approve Poll as indicated
Sampler for both polls will include N 18 year ofd voter.
Approve plan for January 4 poll H
Release of Information:
Anticipating that you might want to release some of the
information that we have obtained in this poll - particularly
that concerning the record of the 91st Congress - I am
meeting with Colson to work up a plan as to how we can best
hang this on a reputable group and then have it released.
I have also asked Derge to check into the technical complications
with regard to Chilton and releasing part of a poll.