Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Source Description
This file contains:
To: H.R. Haldeman From: Dick Moore RE: "Gallup Poll Report." 3pgs [Subject: Campaign] [Memo], 1/25/1971
To: H.R. Haldeman From: Dick Moore RE: "Gallup Poll Report." 3pgs [Subject: Campaign] [Memo], 1/25/1971
To: H.R. Haldeman From: Dick Moore RE: "Gallup Poll Report." 3pgs [Subject: Campaign] [Memo], 1/25/1971
To: H.R. Haldeman From: DickMoore RE: "Gallup Poll Report." 3pgs [Subject: Campaign] [Memo], 1/25/1971
To: Higby From: H.R. Haldeman RE: Necessity of moving quickly on an all out program to take maxiumum advantage of the Gallup Poll to be released that will show the President up 6 points to an approval rating of 61%. 3pgs [Subject: Campaign] [Memo], 7/25/1970
To: Higby From: H.R. Haldeman RE: Necessity of moving quickly on an all out program to take maxiumum advantage of the Gallup Poll to be released that will show the President up 6 points to an approval rating of 61%. 3pgs [Subject: Campaign] [Memo], 7/25/1970
Scholar Source Context
Document identity
localId
26146254
label
WHSF: Contested, 45-40
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26146254
sourceUrl
contentType
document
title
WHSF: Contested, 45-40
description
This file contains:
To: H.R. Haldeman From: Dick Moore RE: "Gallup Poll Report." 3pgs [Subject: Campaign] [Memo], 1/25/1971
To: H.R. Haldeman From: Dick Moore RE: "Gallup Poll Report." 3pgs [Subject: Campaign] [Memo], 1/25/1971
To: H.R. Haldeman From: Dick Moore RE: "Gallup Poll Report." 3pgs [Subject: Campaign] [Memo], 1/25/1971
To: H.R. Haldeman From: DickMoore RE: "Gallup Poll Report." 3pgs [Subject: Campaign] [Memo], 1/25/1971
To: Higby From: H.R. Haldeman RE: Necessity of moving quickly on an all out program to take maxiumum advantage of the Gallup Poll to be released that will show the President up 6 points to an approval rating of 61%. 3pgs [Subject: Campaign] [Memo], 7/25/1970
To: Higby From: H.R. Haldeman RE: Necessity of moving quickly on an all out program to take maxiumum advantage of the Gallup Poll to be released that will show the President up 6 points to an approval rating of 61%. 3pgs [Subject: Campaign] [Memo], 7/25/1970
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
26146254
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
6f42ab9011d952e5
ocrText
Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
45
40
1/25/1971
Campaign
Memo
To: H.R. Haldeman From: Dick Moore RE:
"Gallup Poll Report." 3pgs
45
40
1/25/1971
Campaign
Memo
To: H.R. Haldeman From: Dick Moore RE:
"Gallup Poll Report." 3pgs
45
40
1/25/1971
Campaign
Memo
To: H.R. Haldeman From: Dick Moore RE:
"Gallup Poll Report." 3pgs
45
40
1/25/1971
Campaign
Memo
To: H.R. Haldeman From: DickMoore RE:
"Gallup Poll Report." 3pgs
45
40
7/25/1970
Campaign
Memo
To: Higby From: H.R. Haldeman RE:
Necessity of moving quickly on an all out
program to take maxiumum advantage of the
Gallup Poll to be released that will show the
President up 6 points to an approval rating of
61%. 3pgs
45
40
7/25/1970
Campaign
Memo
To: Higby From: H.R. Haldeman RE:
Necessity of moving quickly on an all out
program to take maxiumum advantage of the
Gallup Poll to be released that will show the
President up 6 points to an approval rating of
61%. 3pgs
Thursday, March 15, 2012
Page 1 of 1
DETERMINED TO BE AN
ADMINIS
MARKING
E.O. 12063, Section 6-102
By Cmp
NARS, Date 6-10-80
January 25, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM
DICK MOORE PAY
SUBJECT:
Gallup Poll Report
After dictating the attached memo I read Elliott Richardson's
excellent piece in the attached Newsweek article. I think this is the
anecdote approach at its very best and illustrates how effective it
can be in telling the public about the President which a Gallup Poll
missed.
The special value of this approach stems from the fact that
more and more people are coming to realize that the men who know
President Nixon intimately are devoted to him. Therefore there is
a growing acceptance of the proposition that if the people could only
have the opportunity to observe the President as he really is, they
Not
would come to appreciate his many good qualities. But since people
can't see the President on an intimate basis, the next best thing is
for them to intrablean learn about him from close associates whom they respect.
For example, a Post reporter told me that he is convinced that
John Mitchell is totally dedicated to President Nixon. "That being
the case, " he said, "there must be something about Nixon that I don't
understand, because Mitchell is too wise and strong a man to be taken
in. 11
Each man close to the President has his own constituency of
Amirers.
Thus when Elliott Richardson speaks, or writes with deep personal
conviction about the President, he achieves credibility among those
many people who think highly of him. This is true of Moynihan, Schultz,
Ehrlichman, Finch, etc.
But more importantly when such a person documents that conviction
with a personal anecdote, based on his personal observation, his
-2-
credibility is fortified many times over. This is the glimpse of the
real Nixon which the people cannot see for themselves, but which
they will accept when reported by a person they trust or admire.
Having just been introduced to the anecdote program, I am already
convinced it deserves major attention and is entirely adaptable to
putting across the themes which you describe in your January 18
memorandum. How.
Each time a Cabinet officer or a high White House advisor makes
speech, grants an interview, writes a letter to the editor, appears
on TV or radio, or talks informally with people at a reception, he
should include one anecdote which dramatizes some special quality
of the President such as courage compassion, humanitarianism, etc.
Moore nee each
This is what people will remember and repeat. Just as we
have seen them do it, with negative anecdotes like the Patton movie.
realize that the anecdote program is already recognized and
its way. The Richardson piece merely suggests that its potential
may be greater than originally contemplated.
One angle which need attention is the practical problem of how
to implement the program. One of the problems is confidentiality.
Nothing could be worse than to have it known that the PR group in the
White House is programming Cabinet officers and other Nixon friends
with anecdotes which were to be circulated under a master plan.
Therefore, we can't very well send out such anecdotes the way we
might send out copies of speeches in some formal mimeographed
distribution. Probably someone should be appointed to handle this
with personal visits which would outline the idea and which would be
followed up by phone calls Who from time to time with individual members
of the Administration.
In those cases where we strike pay dirt, such as the Richardson
article, there should be machinery for merchandizing the result.
This was accomplished fairly well with the Moynihan speech, but
probably could have been done even more effectively. For example,
-3-
include the closing Moynihan paragraph. good
I think that every one who makes an Administration speech could well
With regard to the Richardson article the key excerpts should be
agree
circulated and perhaps published in the RNC publications. Reprints
could also be circulated.
In general, the speeches and other public statements of the
Cabinet officers and other officials are naturally concerned with official
business and broad policies of the Administration or of the particular
Department. This is necessary, but it is dry stuff and is rarely the
kind of material which people talk about or repeat in personal conversa-
tions. Plutarch, Boswell and Walter Winchell proved that peole love
to get inside glimpses into the lives and character of prominent people -
and none is more intriguing than the man who is President. We need
to humanize the communications of this Administration and the anecdote
program can be one whale of a step in that direction -- and an important
contribution toward the 1972 result.
Attachment
RAM/aep
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.O. 12005, Section 6-102
By
Emp NARS, Date 6-10-80
January 25, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM
DICK MOORE PAY
SUBJECT:
Gallup Poll Report
After dictating the attached memo I read Elliott Richardson's
excellent piece in the attached Newsweek article. I think this is the
anecdote approach at its very best and illustrates how effective it
can be in telling the public about the President which a Gallup Poll
missed.
The special value of this approach stems from the fact that
more and more people are coming to realize that the men who know
President Nixon intimately are devoted to him. Therefore there is
a growing acceptance of the proposition that if the people could only
have the opportunity to observe the President as he really is, they
would come to appreciate his many good qualities. But since people
can't see the President on an intimate basis, the next best thing is
for them to learn about him from close associates whom they respect.
For example, a Post reporter told me that he is convinced that
John Mitchell is totally dedicated to President Nixon. "That being
the case, " he said, "there must be something about Nixon that I don't
understand, because Mitchell is too wise and strong a man to be taken
in. "
Houth
Each man close to the President has his own constituency of
admirers.
Thus when Elliott Richardson speaks, or writes with deep personal
conviction about the President, he achieves credibility among those
many people who think highly of him. This is true of Moynihan, Schultz,
Ehrlichman, Finch, etc.
But more importantly when such a person documents that conviction
with a personal anecdote, based on his personal observation, his
-2-
credibility is fortified many times over. This is the glimpse of the
real Nixon which the people cannot see for themselves, but which
they will accept when reported by a person they trust or admire.
Having just been introduced to the anecdote program, I am already
convinced it deserves major attention and is entirely adaptable to
putting across the themes which you describe in your January 18
memorandum. HOW.
Howton
Each time a Cabinet officer or a high White House advisor makes
thenk
speech, grants an interview, writes a letter to the editor, appears
on TV or radio, or talks informally with people at a reception, he
should include one anecdote which dramatizes some special quality
of the President such as courage, compassion, humanitarianism, etc.
Moore nee each colmite/feece
This is what people will remember and repeat. Just as we
have seen them do it. with negative anecdotes like the Patton movie.
Detarement
I realize that the anecdote program is already recognized and
on its way. The Richardson piece merely suggests that its potential
programs
may be greater than originally contemplated.
One angle which need attention is the practical problem of how
to implement the program. One of the problems is confidentiality.
Nothing could be worse than to have it known that the PR group in the
White House is programming Cabinet officers and other Nixon friends
with anecdotes which were to be circulated under a master plan.
Therefore, we can't very well send out such anecdotes the way we
might send out copies of speeches in some formal mimeographed
distribution. Probably someone should be appointed to handle this
with personal visits which would outline the idea and which would be
followed up by phone calls from time to time with individual members
of the Administration.
Was
Magnella
In those cases where we strike pay dirt, such as the Richardson
article, there should be machinery for merchandizing the result.
This was accomplished fairly well with the Moynihan speech, but
probably could have been done even more effectively. For example,
-3-
I think that every one who makes an Administration speech could well
include the closing Moynihan paragraph. good
With regard to the Richardson article the key excerpts should be
circulated and perhaps published in the RNC publications. Reprints
agree
could also be circulated.
In general, the speeches and other public statements of the
Cabinet officers and other officials are naturally concerned with official
business and broad policies of the Administration or of the particular
Department. This is necessary, but it is dry stuff and is rarely the
kind of material which people talk about or repeat in personal conversa-
with
tions. Plutarch, Boswell and Walter Winchell proved that peole love
to get inside glimpses into the lives and character of prominent people
-
and none is more intriguing than the man who is President. We need
to humanize the communications of this Administration and the anecdote
program can be one whale of a step in that direction -- and an important
contribution toward the 1972 result.
Attachment
RAM/aep
DETERMINED TO BE AN
ADMINIS TIVE MARKING
E.O. 12065, Section 6-102
By emp NARS, Date 6-10-80
January 25, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM
DICK MOORE
PAYS
SUBJECT:
Gallup Poll Report
After dictating the attached memo I read Elliott Richardson's
excellent piece in the attached Newsweek article. I think this is the
anecdote approach at its very best and illustrates how effective it
can be in telling the public about the President which a Gallup Poll
missed.
The special value of this approach stems from the fact that
more and more people are coming to realize that the men who know
President Nixon intimately are devoted to him. Therefore there is
a growing acceptance of the proposition that if the people could only
have the opportunity to observe the President as he really is, they
would come to appreciate his many good qualities. But since people
can't see the President on an intimate basis, the next best thing is
for them to learn about him from close associates whom they respect.
For example, a Post reporter told me that he is convinced that
John Mitchell is totally dedicated to President Nixon. "That being
the case, 11 he said, "there must be something about Nixon that I don't
understand, because Mitchell is too wise and strong a man to be taken
in. "
Each man close to the President has his own constituency of
admirers
Thus when Elliott Richardson speaks, or writes with deep personal
conviction about the President, he achieves credibility among those
many people who think highly of him. This is true of Moynihan, Schultz,
Ehrlichman, Finch, etc.
But more importantly when such a person documents that conviction
with a personal anecdote, based on his personal observation, his
-2-
credibility is fortified many times over. This is the glimpse of the
real Nixon which the people cannot see for themselves, but which
they will accept when reported by a person they trust or admire.
Having just been introduced to the anecdote program, I am already
convinced it deserves major attention and is entirely adaptable to
putting across the themes which you describe in your January 18
memorandum. How.
Howtow
Each time a Cabinet officer or a high White House advisor makes
thenk
speech, grants an interview, writes a letter to the editor, appears
on TV or radio, or talks informally with people at a reception, he
should include one anecdote which dramatizes some special quality
of the President such as courage, compassion, humanitarianism, etc.
Moore nee each colmite/Reces
This is what people will remember and repeat. Just as we
have seen them do it, with negative anecdotes like the Patton movie.
realize that the anecdote program is already recognized and
on its way. The Richardson piece merely suggests that its potential
properms
may be greater than originally contemplated.
One angle which need attention is the practical problem of how
to implement the program. One of the problems is confidentiality.
Nothing could be worse than to have it known that the PR group in the
White House is programming Cabinet officers and other Nixon friends
with anecdotes which were to be circulated under a master plan.
Therefore, we can't very well send out such anecdotes the way we
might send out copies of speeches in some formal mimeographed
distribution. Probably someone should be appointed to handle this
with personal visits which would outline the idea and which would be
followed up by phone calls from time to time with individual members
of the Administration.
WILL
Maquella
In those cases where we strike pay dirt, such as the Richardson
article, there should be machinery for merchandizing the result.
This was accomplished fairly well with the Moynihan speech, but
probably could have been done even more effectively. For example,
-3-
I think that every one who makes an Administration speech could well
include the closing Moynihan paragraph. your
With regard to the Richardson article the key excerpts should be
circulated and perhaps published in the RNC publications. Reprints
agree
could also be circulated.
Magverslin
In general, the speeches and other public statements of the
Cabinet officers and other officials are naturally concerned with official
business and broad policies of the Administration or of the particular
Department. This is necessary, but it is dry stuff and is rarely the
kind of material which people talk about or repeat in personal conversa-
you
tions. Plutarch, Boswell and Walter Winchell proved that peole love
to get inside glimpses into the lives and character of prominent people -
and none is more intriguing than the man who is President. We need
to humanize the communications of this Administration and the anecdote
program can be one whale of a step in that direction and an important
contribution toward the 1972 result.
Attachment
RAM/aep
DETERMINED TO BE AN
ADMINISTRATIVE MARKING
E.O. 12065, Section 6-102
By one NARS, Date 6-10-8
CONFIDENTIAL
January 25, 1971
MEMORANDUM FOR:
H. R. HALDEMAN
FROM
DICK MOORE PAM
SUBJECT:
Gallup Poll Report
After dictating the attached memo I read Elliott Richardson's
excellent piece in the attached Newsweek article. I think this is the
anecdote approach at its very best and illustrates how effective it
can be in telling the public about the President which a Gallup Poll
missed.
The special value of this approach stems from the fact that
more and more people are coming to realize that the men who know
President Nixon intimately are devoted to him. Therefore there is
a growing acceptance of the proposition that if the people could only
have the opportunity to observe the President as he really is, they
would come to appreciate his many good qualities. But since people
can't see the President on an intimate basis, the next best thing is
for them to learn about him from close associates whom they respect.
For example, a Post reporter told me that he is convinced that
John Mitchell is totally dedicated to President Nixon. "That being
the case, " he said, "there must be something about Nixon that I don't
understand, because Mitchell is too wise and strong a man to be taken
in. "
Each man close to the President has his own constituency of
admirers
Thus when Elliott Richardson speaks, or writes with deep personal
conviction about the President, he achieves credibility among those
many people who think highly of him. This is true of Moynihan, Schultz,
Ehrlichman, Finch, etc.
But more importantly when such a person documents that conviction
with a personal anecdote, based on his personal observation, his
-2-
credibility is fortified many times over. This is the glimpse of the
real Nixon which the people cannot see for themselves, but which
they will accept when reported by a person they trust or admire.
Having just been introduced to the anecdote program, I am already
convinced it deserves major attention and is entirely adaptable to
putting across the themes which you describe in your January 18
memorandum. How.
Howton
Each time a Cabinet officer or a high White House advisor makes
them
speech, grants an interview, writes a letter to the editor, appears
on TV or radio, or talks informally with people at a reception, he
should include one anecdote which dramatizes some special quality
of the President such as courage, compassion, humanitarianism, etc.
Moore nee each
This is what people will remember and repeat. Just as we
have seen them do it. with negative anecdotes like the Patton movie.
Data
I realize that the anecdote program is already recognized and
on its way. The Richardson piece merely suggests that its potential
program
may be greater than originally contemplated.
One angle which need attention is the practical problem of how
to implement the program. One of the problems is confidentiality.
Nothing could be worse than to have it known that the PR group in the
White House is programming Cabinet officers and other Nixon friends
with anecdotes which were to be circulated under a master plan.
Therefore, we can't very well send out such anecdotes the way we
might send out copies of speeches in some formal mimeographed
distribution. Probably someone should be appointed to handle this
with personal visits which would outline the idea and which would be
followed up by phone calls from time to time with individual members
of the Administration.
Was
In those cases where we strike pay dirt, such as the Richardson
article, there should be machinery for merchandizing the result.
This was accomplished fairly well with the Moynihan speech, but
probably could have been done even more effectively. For example,
-3-
I think that every one who makes an Administration speech could well
include the closing Moynihan paragraph. good
With regard to the Richardson article the key excerpts should be
agree
circulated and perhaps published in the RNC publications. Reprints
agree
could also be circulated.
Magreeder
In general, the speeches and other public statements of the
Cabinet officers and other officials are naturally concerned with official
business and broad policies of the Administration or of the particular
Department. This is necessary, but it is dry stuff and is rarely the
kind of material which people talk about or repeat in personal conversa-
tions. Plutarch, Boswell and Walter Winchell proved that peole love
to get inside glimpses into the lives and character of prominent people -
and none is more intriguing than the man who is President. We need
to humanize the communications of this Administration and the anecdote
program can be one whale of a step in that direction and an important
contribution toward the 1972 result.
Attachment
RAM/aep
July 25, 1970
MEMORANDUM FOR :
MR. HIGBY
Please implement this. We need to get moving
quickly on an all out program to take maximum
advantage of the Gallup Poll to be released
Thursday, which will show the President up 6
points from the previous poll, to an approval
rating of 61%.
This is now the opportunity to get the column
written that the President has undered several
times and that has been ignored and that apparently
you haven't followed up on either.
Have Buchanaanwrite a column - title it Washington Wire
or something - write it to be released just as and/or
just after the Thursday Gallup Poll comes out and write
it on the basis of the new Gallup.
Have it make the point that this is the first poll
taken by Gallup after the conclusion of the Cambodian
operation, then pick up the whole general story - the
President stood alone on Cambodia and to the extent that
he has had any public support during or since the Cambodian
venture - this is a devastating indictment of the credibility
of the national media - especially Time and Newsweek, the
Post, the Times, and the three networks, all of whom have
violently opposed the President on this issue. Then the
column should go back to making the point that Nixon is
the first President in this century to come in with all
this opposition - the fact that he has survived at all is
remarkable - he came into office inheriting the longest
most unpopular war in U.S. history - a rapidly escalating
inflation primarily caused by huge excess government
spending - a totally antiquated, discredited, unworkable
welfare system - an emotionally drained and divided nation
racially and generationally - a burgeoning uncontrolled
bureaucracy - an unprecedented deterioration of the office
of the Presidency, with a credibility gap and a terrible
lack of respect, a large and strong opposition majority
2
in both Houses of Congress - all this on top of the
dedicated determined opposition of a large number of
the press corps who, therefore, have a vested interest
in his non-success.
The fact of his current high standing in the Gallup Poll
indicates in some ways more about the media than it does
about Nixon, especially in view of the fact that this
support is in a period of economic slow-down, which is
the single factor most strongly effecting Presidential
popularity polls.
The column should then call for soul searching on the
part of the press and broadcast media as to whether it
is they who are out of tune with the people, rather than
the President.
This should be very hard-hitting, very specific, it should
be written as a newspaper column or a magazine column.
As you know, I've told Klein to get this done and apparently
you haven't followed up to see that he does. Since he's
failed we now get Buchanan to do it. If the column will
not be picked up by any columnists then put a pseudonym on
it for author and we'll use it in a mailing rather than
getting it printed.
As further follow up on the poll, Colson should get to
work on a massive telephone program. He should use Fanch
to call the appropriate people around the country; Klein
to call all of the press people, publishers, and broad-
casters; Harlow to cover the Congressional leaders; Flanigan
the business leaders; Chotiner and Dent should personally
call every candidate and all the national Committee leader-
ship. All this must be done by phone. It must be done
on Wednesday and it must be programmed now so that all
these people spend their entire day Wednesday on the
telephone getting this done. The point here is to call
these individuals - say that we know they 11 be interested
and pleased with the latest Gallup Poll which shows this
68 increase, bringing the President up to a very high
point of 61% approval in spite of all of the attacks made
on him. Then saythhat the caller is going to mail the
callee a copy of this interesting column that makes some
fascinating points on this and he hopes he'll read it and
perhaps will want to get it circulated to some of his
friends.
The President wants to see the phone call list and the
general plan on this on Tuesday.
3
The point here is to synchronize this, orchestrate it,
and play it the way O'Brien plays his attacks on us.
We've got something positive, we've got to use it, use
it hard, use it fast, use it thosoughly.
Tell the people concerned not simply to do what we've
said on this, but rather to do all of this and then
add some creative thinking and let's come up with about
10 good ideas in addition to the things that I've outlined
above.
H.R. HALDEMAN
HRH: pm
MEMORANDUM
HE WHITE HOUSE
WASHINGTON
Confidential 70 BE AN
ADMINISTRATIVE MARM
stion
By
Emp
July 25, 1970
MEMORANDUM FOR :
MR. HIGBY
Please implement this. We need to get moving
quickly on an all out program to take maximum
advantage of the Gallup Poll to be released
Thursday, which will show the President up 6
points from the previous poll, to an approval
rating of 61%.
This is now the opportunity to get the column
written that the President has ordered several
times and that has been ignored and that apparently
you haven't followed up on either.
Have Buchanan write a column - title it Washington Wire
or something - write it to be released just as and/or
just after the Thursday Gallup Poll comes out and write
it on the basis of the new Gallup.
Have it make the point that this is the first poll
taken by Gallup after the conclusion of the Cambodian
operation, then pick up the whole general story - the
President stood alone on Cambodia and to the extent that
he has had any public support during or since the Cambodian
venture - this is a devastating indictment of the credibility
of the national media - especially Time and Newsweek, the
Post, the Times, and the three networks, all of whom have
violently opposed the President on this issue. Then the
column should go back to making the point that Nixon is
the first President in this century to come in with all
this opposition - the fact that he has survived at all is
remarkable
be came into office inheriting the longest
most unpopular war in U.S. history - a rapidly escalating
inflation primarily caused by huge excess government
spending - a totally antiquated, discredited, unworkable
welfare system - an emotionally drained and divided nation
racially and generationally - a burgeoning uncontrolled
bureaucracy - an unprecedented deterioration of the office
of the Presidency, with a credibility gap and a terrible
lack of respect a large and strong opposition majority
2
in both Houses of Congress - all this on top of the
dedicated, determined opposition of a large number of
the press corps who, therefore, have a vested interest
in his non-success.
The fact of his current high standing in the Gallup Poll
indicates in some ways more about the media than it does
about Nixon, especially in view of the fact that this
support is in a period of economic slow-down, which is
the single factor most strongly
ffecting Presidential
popularity polls.
The column should then call for soul searching on the
part of the press and broadcast media as to whether it
is they who are out of tune with the people, rather than
the President.
This should be very hard-hitting, very specific, it should
be written as a newspaper column or a magazine column.
As you know, I've told Klein to get this done and apparently
you haven't followed up to see that he does. Since he's
failed we now get Buchanan to do it. If the column will
not be picked up by any columnists then put a pseudonym on
it for author and we use it in a mailing rather than
getting it printed.
As further follow up on the poll, Colson should get to
work on a massive telephone program. He should use Finch
to call the appropriate people around the country; Klein
to call all of the press people, publishers, and broad-
casters; Harlow to cover the Congressional leaders; Flanigan
the business leaders; Chotiner and Dent should personally
call every candidate and all the national Committee leader-
ship. All this must be done by phone. It must be done
on Wednesday and it must be programmed now SO that all
these people spend their entire day Wednesday on the
telephone getting this done. The point here is to call
these individuals - say that we know they 11 be interested
and pleased with the latest Gallup Poll which shows this
6% increase, bringing the President up to a very high
point of 61% approval in spite of all of the attacks made
on him. Then say that the caller is going to mail the
callee a copy of this interesting column that makes some
fascinating points on this and he hopes he 11 read it and
perhaps will want to get it circulated to some of his
friends.
The President wants to see the phone call list and the
general plan on this on Tuesday.
3
The point here is to synchronize this, orchestrate it,
and play it the way O'Brien plays his attacks on us.
We've got something positive, we've got to use it, use
it hard, use it fast, use it thoroughly.
Tell the people concerned not simply to do what we've
said on this, but rather to do all of this and then
add some creative thinking and let's come up with about
10 good ideas in addition to the things that I've outlined
above.
H.R. H HALDEMAN