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To: Tom Benham From: Len Milchuk RE: Latest breakdown on clippings concerning political polls. 1pg [Subject: Campaign] [Memo], 6/21/1971
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WHSF: Contested, 45-42
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WHSF: Contested, 45-42
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To: Tom Benham From: Len Milchuk RE: Latest breakdown on clippings concerning political polls. 1pg [Subject: Campaign] [Memo], 6/21/1971
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
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45
42
6/21/1971
Campaign
Memo
To: Tom Benham From: Len Milchuk RE:
Latest breakdown on clippings concerning
political polls. 1pg
Thursday, March 15, 2012
Page 1 of 1
CC:
John Holden
Harry O'Neill
Joe Goeke
June 21, 1971
TO:
TOM BENHAM
FROM: LEN MILCHUK
Here is the latest breakdown on clippings concerning political polls.
Since the last report we have received 85 clips on the Scott story,
Vietnam withdrawal, the May Day demonstrations, and Ron Ziegler's
comments concerning the withdrawal poll. All of these stories are
beginning to run down after a phenomenal life span of about a month.
I believe we can attribute the longevity to the adage, "It's not
what you say, it's who you get to say it."
The press has been most favorable in reporting the withdrawal release.
The recent clippings show various news syndicates carrying the poll
and many editorial pieces. To cite two:
The Roger Zion report was very favorable to ORC.
However, I hope Roger has better circulation than
the two clips we received from Paoli, Indiana, and
Tell City, Indiana. Both papers were weekly with
a combined circulation of about 7,000.
Roscoe Drummond appears to be a "big gun" in journal-
istic circles. We have received three clips with
his by-line with a circulation factor of just under
one million.
In regard to our "balanced" releases on ecology and ideology shift to
the left, we have yet to see any clips. This would appear to reinforce
my original contention that "it's not what you say, it's who you get
to say it." A Senator Scott or a Ron Ziegler citing our work is
worth 50 three-martini lunches with members of the "Fourth Estate."
Perhaps in the future we could get Martha Mitchell to say something
nice about us and we would immediately become a household word.
If you have any questions, please advise.
LCM/jfs
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