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    "label": "WHSF: Contested, 45-48",
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    "title": "WHSF: Contested, 45-48",
    "description": "This file contains:\n\nTo: H.R. Haldeman From: Gordon Strachan RE: \"Advertising and Budget Matters.\" 2pgs [Subject: Campaign] [Memo], 10/16/1972\n\nTo: H.R. Haldeman From: Gordon Strachan RE: \"Advertising and Budget Matters.\" 2pgs [Subject: Campaign] [Memo], 10/16/1972\n\nTo: H. From: Peter Dailey RE: \"Defense Spot.\" 1pg [Subject: Campaign] [Memo], 10/5/1972\n\nTo: H.R. Haldeman From: L. Higby RE: \"Democrats for Nixon T.V. Ads.\" 1pg [Subject: Campaign] [Memo], 10/5/1972\n\nTo: H.R. Haldeman From: L. Higby RE: \"Democrats for Nixon T.V. Aids.\" 1pg [Subject: Campaign] [Memo], 10/5/1972\n\nTo: H.R. Haldeman From: Gordon Strachan RE: \"Campaign Advertising.\" 2pgs [Subject: Campaign] [Memo], 10/10/1972\n\nTo: H.R. Haldeman From: Gordon Strachan RE: \"Campaign Advertising.\" 2pgs [Subject: Campaign] [Memo], 10/10/1972\n\nTo: H.R. Haldeman From: Gordon Strachan RE: \"Campaign Advertising.\" 2pgs [Subject: Campaign] [Memo], 10/10/1972",
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        "Richard M. Nixon's Returned Materials Collection",
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    "url": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/70/1462/26146270/content/presidential-libraries/nixon/RN-RET/2546065/Contested-Box-45/Contested-45-48.pdf",
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    "ocrText": "Richard Nixon Presidential Library\nContested Materials Collection\nFolder List\nBox Number\nFolder Number\nDocument Date\nNo Date\nSubject\nDocument Type\nDocument Description\n45\n48\n10/16/1972\nCampaign\nMemo\nTo: H.R. Haldeman From: Gordon Strachan\nRE: \"Advertising and Budget Matters.\" 2pgs\n45\n48\n10/16/1972\nCampaign\nMemo\nTo: H.R. Haldeman From: Gordon Strachan\nRE: \"Advertising and Budget Matters.\" 2pgs\n45\n48\n10/5/1972\nCampaign\nMemo\nTo: H. From: Peter Dailey RE: \"Defense\nSpot.\" 1pg\n45\n48\n10/5/1972\nCampaign\nMemo\nTo: H.R. Haldeman From: L. Higby RE:\n\"Democrats for Nixon T.V. Ads.\" 1pg\n45\n48\n10/5/1972\nCampaign\nMemo\nTo: H.R. Haldeman From: L. Higby RE:\n\"Democrats for Nixon T.V. Aids.\" 1pg\n45\n48\n10/10/1972\nCampaign\nMemo\nTo: H.R. Haldeman From: Gordon Strachan\nRE: \"Campaign Advertising.\" 2pgs\n45\n48\n10/10/1972\nCampaign\nMemo\nTo: H.R. Haldeman From: Gordon Strachan\nRE: \"Campaign Advertising.\" 2pgs\n45\n48\n10/10/1972\nCampaign\nMemo\nTo: H.R. Haldeman From: Gordon Strachan\nRE: \"Campaign Advertising.\" 2pgs\nThursday, March 15, 2012\nPage 1 of 1\nS\nTHE WHITE HOUSE\nWASHINGTON\nADMINISTRATIVELY CONFIDENTIAL\nOctober 16, 1972\nMEMORANDUM FOR:\nH. R. HALDEMAN\nFROM:\nGORDON STRACHAN S\nSUBJECT:\nAdvertising and Budget Matters\nAdvertising\nThe decision memorandum attached at Tab A indicates an\nadvertising schedule for the Week of October 23 which\ncarries all positive CRP 60-second spots including the\n\"Record\", \"China\", \"Older Americans\", and \"Russia\".\nThis schedule is a departure from the previous strategy\nof using only DFN attack 60's (\"Defense\", \"Welfare\",\n\"Turnaround\"). Magruder and Dailey argue that the last\ntwo weeks should have positive materials aimed at the\nlargest audience, which 60's reach. Also, Magruder\nindicates Connally is opposed to running any more DFN\n?\nattack material after this week's \"Turnaround\" concludes,\non Saturday, October 21.\nIn addition, Dailey recommends use of the Connally 5's\nSailey 10/17\non October 28 when the November Group has a three network\nbuy. The Connally 5 would be prepared from the 30-minute\ngreat\ntape.\nRecommendation:\nThat the Dailey recommended CRP positive 60's and the\nConnally 5-minute be run the Week of October 23.\nApprove\nDisapprove\nComments we may drop\nBudget Matters\nall this - topay for\nIn a very acrimonious meeting, Stans determine that the\nConnally film\nCampaign Budget would be 42,000 - 200 over what he expected.\nHe currently has 2,700 in hand and must raise 8,000 in the\n- 2 -\nnext three weeks. The items that are over budget are\nCampaign Materials (100); Convention (183); P/R-Media\n(Colson) (30) ; Administration (250). Malek will work\nwith Evans to see if more people can be used to raise\nthe 8,000 needed. (Draft budget at Tab B.)\nDailey presented an advertising budget which through\nNovember 7 would exceed the Stans-approved 3,500 by\n2,000. The group went through the budget item by item.\nStans balked at any additional expenditures. MacGregor\npuly\nresponded by saying the \"political espionage\" stories\n10/17\nwill take the President's 60 points down to 55 and move\nMcGovern within 16-17 points. Stans then approved the\nnetwork budget of 414, cut the local TV from 453 to 250,\nand terminated the Welcome McGovern ad program with\nMacGregor's concurrence.\nOKley\nStans accused Dailey of bad faith and lying. Magruder\nresponded and only the active intervention of LaRue\nprevented words that would not be forgotten. Stans\nwalked out and will not attend future budget meetings.\nThe question of who would put up the 300+ for the Connally\n1/2 hour Friday was not resolved. All agreed it would be\ndone.\nit should bq 500\nI understand that Clark MacGregor tried to reach you last\nnight and talked to Larry on Stans' demand that he now\nmeet with the President concerning the Campaign Budget.\nLarry checked with Clark this morning, and while he has\nnot had a chance to talk directly to Maury, he feels that\nthe meeting is imperative. He would agree with the idea\nthat there should first be a meeting with you, Clark and\nStans without the President to see if it can't be resolved\nat this level. The reasons prompting Stans' demand to\nmeet with the President are:\n1) Advertising budget cut from 11,200 to 6,200 with no\nreal intention of spending 6,200;\n2) Additional campaign funds must be raised to finance\nthe realistic campaign budget of 45,000; and\n3) Stans' basic concern about the Watergate and result-\ning lawsuits.\nTHE WHITE HOUSE\nWASHINGTON\nADMINISTRATIVELY CONFIDENTIAL\nOctober 16, 1972\nMEMORANDUM FOR:\nH. R. HALDEMAN\nFROM:\nGORDON STRACHAN S\nSUBJECT:\nAdvertising and Budget Matters\nAdvertising\nThe decision memorandum attached at Tab A indicates an\nadvertising schedule for the Week of October 23 which\ncarries all positive CRP 60-second spots including the\n\"Record\", \"China\", \"Older Americans\", and \"Russia\".\nThis schedule is a departure from the previous strategy\nof using only DFN attack 60's (\"Defense\", \"Welfare\",\n\"Turnaround\"). Magruder and Dailey argue that the last\ntwo weeks should have positive materials aimed at the\nlargest audience, which 60's reach. Also, Magruder\nindicates Connally is opposed to running any more DFN\nattack material after this week's \"Turnaround\" concludes\non Saturday, October 21.\nIn addition, Dailey recommends use of the Connally 5's\non October 28 when the November Group has a three network\nbuy. The Connally 5 would be prepared from the 30-minute\ntape.\nRecommendation:\nThat the Dailey recommended CRP positive 60's and the\nConnally 5-minute be run the Week of October 23.\nApprove\nDisapprove\nComments\nBudget Matters\nIn a very acrimonious meeting, Stans determined that the\nCampaign Budget would be 42,000 - 200 over what he expected.\nHe currently has 2,700 in hand and must raise 8,000 in the\n- 2 -\nnext three weeks. The items that are over budget are\nCampaign Materials (100); Convention (183); P/R-Media\n(Colson) (30); Administration (250). Malek will work\nwith Evans to see if more people can be used to raise\nthe 8,000 needed. (Draft budget at Tab B.)\nDailey presented an advertising budget which through\nNovember 7 would exceed the Stans-approved 3,500 by\n2,000. The group went through the budget item by item.\nStans balked at any additional expenditures. MacGregor\nresponded by saying the \"political espionage\" stories\nwill take the President's 60 points down to 55 and move\nMcGovern within 16-17 points. Stans then approved the\nnetwork budget of 414, cut the local TV from 453 to 250,\nand terminated the Welcome McGovern ad program with\nMacGregor's concurrence.\nStans accused Dailey of bad faith and lying. Magruder\nresponded and only the active intervention of LaRue\nprevented words that would not be forgotten. Stans\nwalked out and will not attend future budget meetings.\nThe question of who would put up the 300+ for the Connally\n1/2 hour Friday was not resolved. All agreed it would be\ndone.\nI understand that Clark MacGregor tried to reach you last\nnight and talked to Larry on Stans' demand that he now\nmeet with the President concerning the Campaign Budget.\nLarry checked with Clark this morning, and while he has\nnot had a chance to talk directly to Maury, he feels that\nthe meeting is imperative. He would agree with the idea\nthat there should first be a meeting with you, Clark and\nStans without the President to see if it can't be resolved\nat this level. The reasons prompting Stans' demand to\nmeet with the President are:\n1) Advertising budget cut from 11,200 to 6,200 with no\nreal intention of spending 6,200;\n2) Additional campaign funds must be raised to finance\nthe realistic campaign budget of 45,000; and\n3) Stans' basic concern about the Watergate and result-\ning lawsuits.\nCommittee for the Re-election of the President\nTo\nOctober 5, 1972\nMEMORANDUM\nTO:\nCORDON STRACHAN\nH\nFROM:\nPETER DAILEY\nSUBJECT:\nDefense Spot\nWhile I have not had an opportunity to discuss your\nmemo with Jeb or Clark, I will do so tomorrow.\nMeanwhile, here are some thoughts:\nSince we do not know the content of Senator\nMcGovern's October 9 Vietnam speech, it may\nS\" maguelar Pickey\nnot be advisable to place defense spots in\na close proximity to his time period, parti-\n5\"\nbhi\ncularly since national defense, good\nis a complex issue.\nAs to the suggestion that purchase\ntelevision time in Massachuset and the\nNo\nD.C. area as a means of indicating to McGovern\nthat he has no safe areas we like the idea.\nIt could create a further distraction for him.\nThe basic problem is lack of money. Someone\ndont waste a nichel Becopa in\nhas to get to Maurice Stans and tell him what\nthe real budget is. As far as he's concerned,\nthe Committee is already today $40,000 over-\nspent. As far as Stans is concerned, there\nDC\nis money for the network commercials through\nElection Day as planned, but no further money\nfor local TV, radio, or newspaper effort.\nany\nWe suggest not using the \"Turnaround\" commer-\ncial in close proximity to the McGovern speech\nfor the same reason stated earlier, we are not\nsure of the content of his speech. We believe\nwe should run the \"Turnaround\" commercial in\nselected local markets. As you know, we hesitate\nto use this nationally.\nWe will discuss this with Messrs. Magruder and MacGregor\ntomorrow and get their comments to you as soon as\npossible.\nCC: Dwight Chapin\nJeb Magruder\nGete\nOctober 5, 1972\nMEMORANDUM FOR:\nH. R. HALDEMAN\nFROM:\nL. HIGBY\nSUBJECT:\nDemocrats for Nixon\nT.V. Ads\nJeb Magruder called me from his office to report that he\nis meeting with Leonard Marks right now and that Connally\ntalked to Marks last night with explicit instructions that\nMarks is to cancel any advertising for Democrate for Nixon\nthat makes their budget go over $1,000,000. By the end of\nnext week we will have spent $1, 444, 000 which means that\nIf we are to follow Connally's instructions, we will have to\ncancel all of the Democrats for Nixon advertising for the\nnext week. Connally also told Marks that he really didn't\nlike the idea of doing 1/2 hours, but would If the President\nreally wanted him to. He thought five minutes might be\nbetter.\nMagruder feels strongly that you should call Connally and\ndiscuss this. He indicates the problem centers around the\nfact that the Democrats for Nixon aren't raising money like\nthey thought they would and c onnally is a little worried about\nhis credibility If he can't deliver the money. He also believes --\nbut has no proof -- that Connally's people are lobbying against\nstepping up the Democrate for Nixon ads and C onnally is\nconcerned about this. He believes that Connally is being told\nthat he is being used as the Agnew of '72.\nMagruder reports that there would be no problem, of course,\nfor us to fund or supplement funds for the Democrate for\nNixen, but to use existing funds would mean showing a transfer\nor us subsidising that group, something he doesn't believe\nConnally or we want to do. Also, If we were to take future\nincoming monies pledged to us and transfer them to the Demo-\ncrats for Nixon directly, we would have to get Stans' concurrence,\nsomething Magruder feels would be a problem right now.\nLH:kb\nOctober 5, 1972\nMEMORANDUM FOR:\nH. R. HALDEMAN\nFROM:\nL. HIGBY\nSUBJECT:\nDemocrats for Nixon\nT.V. Ads\nJeb Magruder called me from his office to report that he\nis meeting with Leonard Marks right now and that Connally\ntalked to Marks last night with explicit instructions that\nMarks is to cancel any advertising for Democrate for Nixon\nthat makes their budget go over $1,000,000. By the end of\nnext week we will have spent $1, 444, 000 which means that\nIf we are to follow Connally's instructions, we will have to\ncancel all of the Democrats for Nixon advertising for the\nnext week. Connally also told Marks that he really didn't\nlike the idea of doing 1/2 hours, but would if the President\nreally wanted him to. He thought five minutes might be\nbetter.\nMagruder feels strongly that you should call Connally and\ndiscuss this. He indicates the problem centers around the\nfact that the Democrats for Nixon aren't raising money like\nthey thought they would and C onnally is a little worried about\nhis credibility li he can't deliver the money. He also believes --\nbut has no proof -- that Connally's people are lobbying against\nstepping up the Democrats for Nixon ads and C onnally is\nconcerned about this. He believes that Connally is being told\nthat he is being used as the Agnew of '72.\nMagruder reports that there would be no problem, of course,\nfor us to fund or supplement funds for the Democrate for\nNixon, but to use existing funds would mean showing a transfer\nor us subsidising that group, something he doesn't believe\nConnally or we want to do. Also, If we were to take future\nIncoming monies pledged to us and transfer them to the Demo-\ncrats for Nixon directly, we would have to get Stans' concurrence,\nsomething Magruder feels would be a problem right now.\nLH:kb\nToNs\nTHE WHITE HOUSE\nWASHINGTON\nADMINISTRATIVELY CONFIDENTIAL\nOctober 10, 1972\nMEMORANDUM FOR:\nH. R. HALDEMAN\nFROM:\nGORDON STRACHAN\nS\nSUBJECT:\nCampaign Advertising\nWeek of October 16 Advertising\nNo.\nAt the October 9 Budget Meeting, Secretary Stans approved\nthe 630 expenditure for Network and local TV advertising\nfor the week of October 16. The suggested network schedule\nattached at Tab A includes Older Americans, Environment,\nthe Record and Youth 5's. The recommended 60-second spot\nfor network and local placement for next week is the\nattack McGovern Turnaround credibility spot. The revised\nscript you asked Dailey to prepare dropping Inheritance\nTax and adding Amnesty is attached at Tab B.\nRecommendation:\nThat Dailey's, recommended week of October 16 advertising\nschedule be approved.\nApprove\nDisapprove\nComments\nDemocrats for Nixon Advertising\nThere is a problem with running the Turnaround next week.\nAs Higby informed you on October 5, Connally will not\napprove any DFN TV after this week because DFN has not\nraised money to pay for the spots. Either Connally must\naccept money from Stans (the money for the DFN spots is\nincluded in the Stans approved October 16 advertising\nbudget) or the Turnaround spot must be run under the CRP\nauspices and tagline. Magruder and Dailey strongly oppose\nrunning the Turnaround spot, as harshest attack commercial,\nwith a CRP by-line. A detailed description of the DFN\nadvertising expenditures is attached at Tab C.\nAS\n- 2 -\nDorensile note note bere\nHaldeman to cover with Connally.\nL.\nRun Turnaround with CRP by-line. .No\nOther.\nAnother use of the Turnaround TV spot that has not received\na decision is the Chapin suggestion that the Turnaround be\nplaced in every local media market McGovern goes to where\nthere is enough lead time to place the spot.\nYes, implement Chapin suggestion re sandwich\nMcGovern with Turnaround.\nNo, drop idea. unless Nov\ncan work it out a/o Other.\na big hassle\nRussia Spot\nYou asked Dailey for the revised Russia spot script which\ndeletes Tanya and makes the point about \"hard negotiations\nand tough bargaining\". The script is attached at Tab D.\nThe changes from the previous script are printed above\nthe typed text of the new version. The substantial segments\nthat are entirely new are noted.\nRecommendation:\nThat the revised Russia spot script be approved with the\nnext scheduled use of the Russia spot during the week of\nOctober H 23.\nApprove\nDisapprove\nComments.\nADMINISTRATIVELY COMFIDENTIAL\nOctober 10, 1972\nMEMBRANDUM FOR:\nH. R. HALDEMAN\nFROM:\nGORDON STRACHAN\nSUBJECT:\nCampaign Advertising\nWeek of October 16 Advertising\nAt the October , Budget Meeting, Secretary Stans approved\nthe 630 expenditure for Network and local TV advertising\nfor the week of October 18. The suggested network schedule\nattached at Tab A includes Older Americans, Environment,\nthe Record and Youth 5'e. The recommended 60-second spot\nfor network and local placement for next week is the\nMagaria\nattack McGovern Turnaround credibility spot, The revised\nscript you asked Dailey to prepare dropping Inheritance\nTax and adding Amnesty is attached at Tab B.\nRecommendation:\nCa\nBailey\nThat Dailey's recommended week of October 16 advertising\nschedule be approved.\n10/11\nApprove\nDisapprove\nComments\nDemocrats for Nixon Advertising\nThere is a problem with running the Turnaround next week.\nAs Highy informed you on October 5, Counally will not\nReady\napprove any DFN TV after this week because DFN has not\nraised money to pay for the spots. Either Connally must\naccept money from Stans (the money for the DFN spots is\ngoth\nincluded in the Stans approved October 16 advertising\nways\nbudget) or the Turnaround spot must be run under the CRP\nauspices and tagline, Magruder and Dailey strongly oppose\nneed ams 10/12\nrunning the Turnaround spot, as harshest attack commercial,\nwith a CRP by-line, A detailed description of the DPN\nadvertising expenditures is attached at Tab c.\n- 2 -\nHaldeman to cover with Connally.\nno\nRun Turnaround with CRP by-line.\nOther.\nBailey\nAnother use of the Turnaround TV spot that has not received\nSpeisner\n10/11\na decision is the Chapin suggestion that the Turnaround be\nplaced in every local media market McGovern goes to where\nthere is enough lead time to place the spot.\nYes, implement Chapin suggestion re sandwich\nMcGovern with Turnaround.\nNo, drop idea.\nis\nReison mapura\nunless honember Hour can work\nOther.\n10/11\nout without big hasse.\nRussia Spot\nYou asked Dailey for the revised Russia spot script which\ndelates Tapya and makes the point about \"hard negotiations\nand tough bargaining\". The acript is attached at Tab D.\nThe changes from the previous script are printed above\nthe typed text of the new version. The substantial segments\nthat are entirely new are noted.\nRecommendation:\ns Daily+ Jsm\nThat the revised Russia spot script be approved with the\nnext scheduled use of the Russia spot during the week of\nOctober 23,\nApprove\nDisapprove\nComments.\nGS/jb\nADMINISTRATIVELY CONFIDENTIAL\nOctober 10, 1972\nMEMBRANDUM FOR:\nII. R. HALDEMAN\nFROM:\nGORDON STRACHAN\nSUBJECT:\nCampaign Advertising\nWeek of October 16 Advertising\nAt the October 9 Budget Meeting, Secretary Stans approved\nthe 630 expenditure for Network and local TV advertising\nfor the week of October 18. The suggested network schedule\nattached at Tab A includes Older Americans, Environment,\nthe Record and Youth 5's. The recommended 60-second spot\nfor network and local placement for next week is the\nattack McGovern Turnaround credibility spot. The revised\nscript you asked Dailey to prepare dropping Inheritance\nTax and adding Amnesty is attached at Tab B.\nRecommendation:\nThat Dailey's recommended week of October 16 advertising\nschedule be approved.\nApprove\nDisapprove\nComments\nDemocrats for Nixon Advertising\nThere is a problem with running the Turnaround next week.\nAs Migby informed you on October 5, Connally will not\napprove any DPN TV after this week because DFN has not\nraised money to pay for the spots. Either Connally must\naccept money from Stans (the money for the DFN spots is\nincluded in the Stans approved October 16 advertising\nbudget) or the Turnaround spot must be run under the CRP\nauspices and tagline. Magruder and Dailey strongly oppose\nrunning the Turnaround spot, as harshest attach commercial,\nwith a CRP by-line. A detailed description of the DFN\nadvertising expenditures is attached at Tab C.\n- 2 -\nBaldeman to cover with Connally.\nRun Turnaround with CRP by-line.\nOther.\nAnother use of the Turnaround TV spot that has not received\na decision is the Chapin suggestion that the Turnaround be\nplaced in every local media market McGovern goes to where\nthere is enough lead time to place the spot.\nYes, implement Chapin suggestion re sandwich\nNcGovern with Turnaround.\nNo, drop idea.\nOther.\nRussia Spot\nYou asked Dailey for the revised Russia spot script which\ndeletes Tapya and makes the point about \"hard negotiations\nand tough bargaining\". The acript is attached at Tab D.\nThe changes from the previous script are printed above\nthe typed text of the new version. The substantial segments\nthat are entirely new are noted.\nRecommendation:\nThat the revised Russia spot script be approved with the\nnext scheduled use of the Russia spot during the week of\nOctober 23.\nApprove\nDisapprove\nComments.\nGS/jb"
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