Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Source Description
This file contains:
From Strachan 'for the record' RE: Advertising meeting - Aug. 16, Haldeman, Dailey, Taylor. 7 pgs. [Subject: Campaign] [Memo], 8/17/2015
From Strachan to Haldeman RE: Peter Dailey's campaign advertising presentation. 8 pgs. [Subject: Campaign] [Memo], 8/15/1972
From McCray to Haldeman RE: comments on presentation by November Group ('as requested by the tall guy in the grey suit, pronto'). 12 pgs. [Subject: Campaign] [Memo], no date
Handwritten notes (author unk) RE: campaign ads et al. 8 pgs. [Subject: Campaign] [Other Document], no date
Scholar Source Context
Document identity
localId
26146272
label
WHSF: Contested, 45-49
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
26146272
sourceUrl
contentType
document
title
WHSF: Contested, 45-49
description
This file contains:
From Strachan 'for the record' RE: Advertising meeting - Aug. 16, Haldeman, Dailey, Taylor. 7 pgs. [Subject: Campaign] [Memo], 8/17/2015
From Strachan to Haldeman RE: Peter Dailey's campaign advertising presentation. 8 pgs. [Subject: Campaign] [Memo], 8/15/1972
From McCray to Haldeman RE: comments on presentation by November Group ('as requested by the tall guy in the grey suit, pronto'). 12 pgs. [Subject: Campaign] [Memo], no date
Handwritten notes (author unk) RE: campaign ads et al. 8 pgs. [Subject: Campaign] [Other Document], no date
citationUrl
collections
Richard M. Nixon's Returned Materials Collection
Contested Materials Files
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
26146272
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
006d9722523fd072
ocrText
Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
45
49
8/17/2015
Campaign
Memo
From Strachan 'for the record' RE:
Advertising meeting - Aug. 16, Haldeman,
Dailey, Taylor. 7 pgs.
45
49
8/15/1972
Campaign
Memo
From Strachan to Haldeman RE: Peter
Dailey's campaign advertising presentation. 8
pgs.
45
49
>
Campaign
Memo
From McCray to Haldeman RE: comments
on presentation by November Group ('as
requested by the tall guy in the grey suit,
pronto'). 12 pgs.
45
49
Campaign
Other Document
Handwritten notes (author unk) RE:
campaign ads et al. 8 pgs.
Friday, July 31, 2015
Page 1 of 1
Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
45
49
8/17/1972
Campaign
Memo
To: The Record From: Gordon Strachan RE:
"Advertising Meeting - August 16,
Haldeman, Dailey, Taylor." 7pgs
45
49
8/15/1972
Campaign
Memo
To: H.R. Haldeman From: Gordon Strachan
RE: "Peter Dailey's Campaign Advertising
Presentation." 8pgs
45
49
Campaign
Memo
To: H From: Tex McCrary RE: "Comments
on Presentation by November Group (As
Requested by the Tall Guy in the Grey Suit,
Pronto.)" 13pgs
45
49
8/16/1972
Campaign
Other Document
Handwritten notes from Haldeman
discussing Dailey, Taylor. 8pgs
45
49
8/17/1972
Campaign
Memo
To: The Record From: Gordon Strachan RE:
"Advertising Meeting - August 16
Haldeman, Dailey, Taylor." 7pgs
45
49
8/15/1972
Campaign
Memo
To: H.R. Haldeman From: Gordon Strachan
RE: "Peter Dailey's Campaign Advertising
Presentation." 8pgs
45
49
Campaign
Memo
To: Dwight Chapin From: Tex McCrary RE:
"Comments on Presentation by November
Group (As Requested by The Tall Guy in the
Grey Suit, Pronto)." Memos on advertising
presentation and campaign films attached.
13pgs
45
49
Campaign
Other Document
Handwritten notes from Haldeman (dated
8/16) RE: Dailey and Taylor. 8pgs
Tuesday, March 20, 2012
Page 1 of 1
ADMINISTRATIVELY CONFIDENTIAL
August 17, 1972
MEMORANDUM FOR:
THE RECORD
FROM:
GORDON STRACHAN
SUBJECT:
Advertising Meeting - August 16
Haldeman, Dailey, Taylor
On August 16 at Camp David, Haldeman met with Peter Dailey and Bill
Taylor to review the campaign advertising. The television spots,
songs, newspaper and magazine print ads were reviewed. Bill Taylor
opened the meeting with a brief explanation that TV ads were at an
intermediate stage. Music and sound effects would be added and the
tag line at the end would be changed. Instead of "That's why we need
them", the closing line would be "President Nixon - Now More Than Ever".
60-second Busing Spot
This would never be used on a network but would be used in Michigan,
Florida, etc. Bob thought that the busing commercial was good.
5-minute Record
Taylor said he thought that this was the least effective. Haldeman
thought the advertisement was OK, but that the Chinese tumbler was out
of context and should be excluded. Dailey mentioned that he, Joanou
and Taylor would personally review much of the available footage because
many have complained that the spots do not use the best footage available.
Concerning the spot 'The Record', Bob thought the applause under the
President taking the Oath of Office should be dropped. It would be OK
to have "Hail to the Chief" under the President taking the Oath then
follow with the applause when the President drops his hands.
Bob thought the China Handshake footage in 'The Record* was terrible,
and told Dailey to use the documentary footage of the Handshake.
Bob also thought the video on cancer and sicklecell was too long.
When Dailey mentioned that at the end of the week on August 18, he and
Chapin would request an opportunity to take more footage of the President
of the Ehrlichman-type, Bob asked whether Dailey had really worked the
- 2 -
footage they already had. Taylor said they made three commercials from
the original hour and a half. Haldeman gave no commitment that the
additional footage would be taken.
60-second Property Taxes (to be used in California, Wisconsin, etc.)
Bob said the scripts from all of the spots should be cleared by Cole and
Haig. He was particularly concerned on the "Property Tax" spot regarding
the revenue sharing aspect, but the fullecontest was OK in the documentary
but in the revenue sharing spot it may be too hard a zap at local officials.
5-minute China spot
Bob emphasized again that the China spot should use the Handshake sequence
from the documentary.
Concerning the Chinese background music, Taylor was to check whether It was
the actual track as Bob questioned the sound of the children and music as
the background on some of them.
Bob also directed Dailey to drop "radical" change; instead use "sweeping"
or "important".
Bob emphasized that it should be the People's Republic of China and the
United States released a joint communique and not Kissinger. The entire
spot should not build up Kissinger. Also, the government is the People's
Republic of China, not "China".
Bob said definitely drop the feeWing of the fish shot.
60-second POW spot
Haldeman said it was OK to have this in the bag, but he does not think we
need to do it. Bob doubts you can use it. There is a terrible timeliness
problem, and if the issue is to be emphadized, it will be by the use of
speakers, not commercials.
5-minute Environment spot
Bob thought it was darn good. He thinks the 5-minute technique is sensational.
He doesn't have the problem of boredom with the 5-minutes that Dailey had.
In the 5-minute spot, instead of using the words "planned to build the jetport
inGFlorida" change the wording to "started building the jetport" or something
along the line to emphasize that the President personally intervened in a
project that was already underway. Also, more damaging footage of the prob-
- 3 -
lems with the Everglades should be used.
In the Grand Teton shot, the President should not be shown in crowds.
Bob agreed with Ziegler that some of the footage of the President in
the Redwoods should be used.
Bob also liked the idea of "signing" by the President as it indicated
he was doing something about the various problems.
60-second The Record
The word "Russia" should be changed to Moscow as it is more dramatic.
Also, Taylor should find the footage for the Older Americans sequence
where the Black gets on stage.
Bob directed that Dailey should drop the quote President Nixon was
"angry". Bob said it was not believable; instead words such as
"depply concerned" should be used.
At this point, Bob emphasized that the whole script of all the spots
should be checked by Ehrlichman or Cole. Presumably, he will want
Haig to also review the spots' scripts to protect against the same
problems.
60-second Transportation spot
The SST footage should be held in the can but not used, as it will be
a political decision as to whether it should be used in Washington.
60-second Youth spot
Bob thought the footage of the President at San Clemente which showed
his right lip off was particularly bad. Dailey was to check whether
this was the fault of the lighting or the footage itself, if the footage
itself is so bad it could not be used.
Bob asked whether the spots had been shown to our Youth. Dailey said
no, but Bob noted that the subjects covered were the Draft, the Environ-
ment and Drugs. It may be that our Youth will oppose that inclusion of
the Drug sequence but since others (Older Americans) will be seeing the
spot, the Drug section should be included.
The opening sequence in the Youth spot implies that all Youth are
demonstrators. Bob was especially concerned about the "you asked"
series as it looks as if only demonstrators are doing the asking.
We are after the responsible Youth, not the demonstrators.
- 4 -
On the line "End the Draft" the words "by 1973" should be replaced
with "in 1973".
5-minute Russia spot
Bob thought this spot was terrific, especially the footage of the
ceremony over the speech. However, he thought that the "live on
Soviet TV" should be added. lie asked whether this particular section
had been included in the documentary. Taylor hadn't seen this footage
in the documentary but would check.
60-second Foreign Policy spot
Bob thought the Passport idea was damn good.
3 negative ads - anti-McGovern
On the Welfare spot, the street scene should be more crowded to
emphasize one out of every two would be paying for the welfare.
Bob asked for a speciffc anti-McGovern spot on "permissiveness" -
amnesty, pot, legalization of abortion, etc.
Bob asked whether there was going to be another welfare spot on the
$1,000 a person. He suggested the possibility of cartoons or jokes
as there have been many cartoons on the $1,000 a person scheme. He
mentioned the jobe about the person who went to the fundraiser and
said, "If it's all the same to you, I'll take my $1,000 now".
Bob emphasized that in commercials you should go back to the point
implied that he's changed his view, thereby emphasizing the credibility
hassle, but also that he really believes what he said previously.
Bob asked specifically for an ADA voting record spot that showed
McGovern's ADA record in the high 80's and low 90's except for Election
Year. This is particularly effective in the Youth spot, and Dailey was
going to cover the point with Rietz. Bob thought that a full page ad
of the McGovern ADA record might be particularly effective because the
point is to go after McGovern's "Election Year" credibility rather than
his long-term credibility.- Because McGovern believes in the very
liberal causes but in the Election Year votes conservative.
Another possibility that Bob suggested involved the possible use of
citizens arguing about the crazy positions and then showing the ADA
record.
- 5 -
NEWSPAPER ADS
As Bill Taylor went through the newspaper ads, Bob asked several
questions. First, he asked Dailey why he was using the long copy.
Dailey's response was that the story would be covered in the big
headlines that are short and punchy with long copy to give the fuller
story.
On the ad concerning more money being spend for people than on "arms",
Bob said that Dailey should use some different language than "arms".
Obviously, "defense" couldn't be used nor could weapons. Dailey and
Taylor will re-work the ad in light of the 1970 advertisement and
speeches that Strachan was to send to Dailey.
Concerning the crime ad, Bob asked why use the words "last year"? The
point is to emphasize that the President has been tough all along.
Concerning the Butz ads, Bob asked why no inclusion of the word "farmers"?
Taylor said that in newspaper ads the word "Sarmer" might be used but
that in a magazine like "Progressive Farmer" there's no sense repeating
the word "farmers". Also, there might be some disadvantage to using
"farmers" because what you really want are all the agra-business related
people.
The space shuttle ad would be used only in Los Angeles and Washington.
Bob noted that the United States Supreme Court appointments might be
used in the permissiveness ads or include the McGovern position that
Ramsey Clark would be the head of the FBI.
Concerning the Israeli ad, Bob said that Dailey should talk to a "savvy,
Israeli-oriented Jew". The ad might be a two-edged sword because the
question is not just Greece. Dailey was to check with Rabbi Lukens, the
former Humphrey Jew. (Peter - he can be contacted through Dick Howard
in Colson's office.) The text of the ad should also be cleared with
Kissinger (Peter - if you get the ad to me, I will have it run passed
Kissinger). The question of the relationship between Creece and Israel
was raised. It 1s true that Jewish leaders understand the importance
of Greece and it being our last base, but whether the little shopkeeper
Jew understands is questionable. Again, Rabbi Lukens should be checked.
Dailey mentioned that he had shown the attack ads to Paulucci and Van
and received general approval.
SONGS
Taylor played the four older songs with new d versions. Concerning "Saints",
Bob thought it was not that bad, indicating that Lionel Hampton might
- 6 -
want to play it while marching in. Concerning "Buckle Bown Woonsocket",
Bob said it was used in 1960 and it might be in the public domain and
that we might own since we used it in '60. Bob asked me to send a copy
to Finch (which was done August 17). "76 Trombones" does not work and
it is not in the public domain. Concerning "Hot Time" - Bob liked that.
The Curb versions of the songs were not as successful as hoped. Dailey
indicated that they were the result of the Curb "slop track" with bad
mixing. Bob indicated that the durums were clearly too loud on "Nixon Now".
Bob said that the problem with "Nixon Now" is that it'snnoetanything.
It has all the annoying disadvantages of kids' music that makes grown-ups
mad but does not help with kids. Rietz had told Bob that this song was
"terrible". The song is neither totally square nor with-it with kids.
It's a hybrid - it accomplishes nothing. Bob said that the problem might
be solved by a different arrangement. In particular, he emphasized the
importanze of putting "Nixon Now" in different idioms - it should be done
in a rock idiom, a "Big Country" idiom, in a big band idiom, and a brass
idiom.
Concerning "Reaching Out", Bob said that the beginning was bad and the
ending was bad with a great middle. However, it has the same problem.
It's an excellent song but the idioms nothing. It has to be either a
good country, a good rock or a good big band version to not hybridize
the song. Cash could even do it in a "Walk the Line" beat. Bob thought
the straight Cristie Minstrel-type section with tambourines was OK, but
that basically the arrangement was hahybridization.
MEDIA
Dailey gave Bob a memo outlining the media expenses and Bob questioned
the $28,000 on Catholics versus the $65,000 on Jewish publications.
This is way out of proportion.
BUDGET
Dailey emphasized the problem of 6,200 and Bob took the Dailey/Magruder
memo listing the arguments for advertising and said he would cover it
with MacGregor. Dailey indicated that he wanted authority to be pre-
pared to go ahead now but to hold all the pro-President ads until
McGovern begins. He thought we should begin probably on September 18
with the anti-McGovern ads under the "Democrats for the President"
heading in Wisconsin and other states where we are behind.
MATERIALS
Dailey explained that They had established a new system in light of the
- 7 -
concern expressed by Haldeman. Bob said that if physically all the
materials are in the states and being distributed after the Convention,
that will be OK. Dailey emphasized that Lewis Dale, under Fred Malek,
would be the prioritizer of requests, but The November Group would be
responsible for the printing and staff distribution of the materials.
Dailey mentioned that if McGovern doesn't get some money pretty soon
and begin moving on his ads, we will have to be very careful with our
holding and timing because we do not want to look as if we're buying
the election with massive advertising. If we dominate him on cash,
we might just run the network stuff rather than all the local adver-
tising.
Concerning turn around time (1.e. preparation of entirely new spots)
Dailey emphasized that within 48 hours any new spot could be produced.
Concerning "bland" commercials, they would be used at various points
around the country to be run in case one of the tough, timely commer-
cials were to be pulled.
Dailey discussed the buy-week system whereby the cash would have to
be delivered on the Friday for the following week. Bob noted that
the Root-Jones type operation was now over because a law required
equal access and time. Bob asked how Schmitz was to be handled and
Dailey was going to check with CBS/
Concerning Spock, Bob asked Strachan to call the California Secretary of
State and determine whether he is on the ballot (this was done August 17).
The "Democrats for Nixon" will come from within our budget allocation,
but Connelly will raise his own money, and Connally will let Paulucci
run and stay rather loose. Bob encouraged Dailey to stay with Paulucci
and develop his confidence.
GS/jb
THE WHITE HOUSE
WASHINGTON
ADMINISTRATIVELY CONFIDENTIAL
August 15, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Peter Dailey's Campaign
Advertising Presentation
On August 14 Dwight Chapin, Ray Price, Frank Shakespeare,
Tex McCrary, and Ron Ziegler participated in a two and
one-half hour presentation by Peter Dailey, Bill Taylor,
and Phil Joanou of the campaign advertising and media
plan. After an introduction by Dailey, Taylor presented
the 16 5-minute and 60 second TV spots. Taylor then
presented the print advertisements, and Joanou concluded
with a brief description of the media plan. In addition
to the memoranda submitted by Price, McCrary, Ziegler,
and Shakespeare (attached at Tab A), notes taken during
the discussion covered several points. The comments by
each individual are listed under each advertisement:
1) "The Record" - 5-minute TV spot
Chapin - The economy is not mentioned.
McCrary - Very poor; quite unuseable;
- Don't show President in any way but at
strong points; some scenes show him
fumbling and in ungraceful movements;
- The President lights up during his strong
handshake; can't we use the handshake with
Chou in China? -- that's the highlight of
the whole trip;
- What about the use of animated charts,
newsreels, and news headlines?
Shakespeare
- Completely unuseable;
- Concept is excellent but the execution
is unacceptable.
- 2 -
1) "The Record" (cont.)
Ziegler - Try to get better footage of the President's
appearance;
- There must be better footage of the President
signing the SALT agreement - Breshnev appears
stronger;
- Change the 39,000 men left in VN to "with-
drawal of 500,000 men in 4 years" and "no
more combat ground troops";
- Get better China footage - where is the
handshake?
- Why not finish with the President's return?
2) "Property Taxes" - 60 second TV spot
Chapin - Looks stagey.
McCrary - Approved of the force of conversation with
Mr. Ehrlichman; should have scenes of the
President working with his staff.
Price - Prejudiced against it but that's an in-house
feeling;
- It's an effective topic but he doesn't trust
public reaction to it - could be negative.
Shakespeare - Opposed to staging the President;
- The concept of the advertisement (staged)
could be negative with the public.
Ziegler - President appears to be "chewing out"
Mr. Ehrlichman;
- Did not find it stagey.
3) "China Trip" - 5-Minute TV spot
Chapin - Liked the plane shot;
- Should show more shots with Mao;
- Too quick on sightseeing parts;
- Omit the picture of Mrs. Nixon in fur coat;
- Possibly add the pictures from the sporting
event;
- Add the President's return;
- Dr. Kissinger has tremendous credibility.
- 3 -
3) "China Trip" (cont.)
McCrary
- Scene of President throwing food to fish
much too awkward - don't ever picture
President with a limp wrist; show him
only at his best;
- Why not shift from color to black & white
news headlines, brings back the impact of
the trip to the public; use Reston's
New York Times banner line "President's
Finest Hour";
- The tempo of the advertisement is much too
slow;
- Why not a recurring music theme in background? -
"Hail to the Chief" (after all he is the
President) or "Pomp and Circumstance";
- "Name of the game is that he's the President"
Price
- Very good; liked it very much;
- Will make interesting TV; will hold the audience;
- Good point about the President's feeling about
the future with China made in 1967;
- Gives you the feeling of "Our President" --
nothing crystallizes the President's support
more than this point.
Shakespeare
-
Liked it very much;
- Very effective;
- Are there better shots of the President
at diplomatic negotiation functions?
- Scene of President throwing food to fish
much too awkward.
Ziegler
-
The President does not appear at ease at
the planeside troop inspection - do not
include it;
- Have more shots of him with Chou alone -
possibly at the Hall of the People;
- Get some good shots at the banquet with
"America the Beautiful" being played;
- Less sightseeing shots and more diplomatic
meetings - need a higher setting;
- Including Dr. Kissinger is a terrible waste
of film.
Dailey
- Not satisfied with announcer's voice;
- There should be a balance of shots of President
at diplomatic events and people-to-people
meetings.
- 4 -
4)
"Environmental Protection Agency" -
Chapin - Drop the T.S. Eliot quote;
- We're doing the ad for the young yet we
don't seem to be promoting them (the young)
in it.
McCrary - Liked it;
- Show some real traffic - Long Island Expressway
crowded-type traffic;
- Really emphasize the "Now" and "President Nixon";
- Use some arresting music;
- Use some National Geographic-type shots at end;
- This is a big youth topic -- why not use
Julie's voice?
Price - Shows a decisive President;
- Can get better footage of America's beauty from
Department of Interior.
Shakespeare - Liked it much better at the end than
at the beginning;
- The beginning is boring - will not hold
an audience; the shots are very pedestrian;
not interesting;
- President has an extraordinary voice; it
should be used as a voiceover; use less
shots of the President giving the speech -
use his voice as background.
Ziegler
- Does not like the scenes of the President
finishing the signing of a bill with a great
flourish of his hand - tone it down;
- Copy is very good;
- Try to get better footage of the President
in the environmental context; maybe Chicago/
Great Lakes trip.
5) "POWs" - 60 second TV spot
McCrary - Highly emotional subject which could change
any day - "5th Ace up someone's sleeve";
- POWs appear much too healthy in opening scenes -
"they look like camp counselors" - looks as
though Hanoi is treating them well;
- 5 -
5) "POWs" (cont.)
McCrary
- It's a gut punch issue - hit the public
hard or don't use it;
- Stay loose on this one - hold it open -
wait until later in the campaign - you
might have to use it.
Price
- Very well done;
- Subject could work against you;
- We must stress the difference in the President's
policy of meeting terms and getting the POWs
back and McGovern's getting out and expecting
the POWs returned.
Shakespeare
-
Should it be run at all?
- If you use it, wait until late into the
campaign;
- Shots of POWs at the beginning show them
much too well taken care of. If you're
going to use such an emotional idea, go
all the way;
- Possibly have alternate advertisements
prepared as War situation might change in
closing days of campaign;
- CIA has very tough shots of POWs but they
would have to be used judiciously.
6) "The Record" - 60 second TV spot
Chapin - Why not drugs and crime?
- Does not like draft shot.
McCrary
-
Tempo of voice must be faster;
- How about more headlines?
- Good stills;
- Why not include drugs and crime and what
the President has achieved in these areas?
- Last still of President very weak;
- Personalize more with the use of the President's
voice in background;
- Why not use the First Family?
- Why always make President look like a loner -
get shots of him as a team leader with staff,
as a family man, friend;
- 6 -
6) "The Record" (cont.)
McCrary
-
Why not shots of the President at Camp
David relaxing?
- Show the President as a forceful leader in
comparison to McGovern's disorganized command;
- Push the morality of the President.
Shakespeare
-
Make up different versions using the
President's many achievements;
- Bring in the fact that there are "no
combat troops in Vietnam";
- Why not more First Family shots -- an
extraordinary family;
- Underline the morality of the Nixon
approach to life;
- "There's nothing wrong with being square. "
Ziegler
-
Damn good;
-
Keep loose on war figures.
Dailey
- The war is a tough issue to present;
- The missing element which must be included
is the President's strong moral message -
his perception of America's future.
7)
"Youth" - 60 second TV spot
Chapin
-
The only scene with blacks is concerning
drugs, which must be changed.
Price
-
Very good;
- At the beginning all the young look grubby,
include some more normal looking young people -
non-demonstrators.
8) "Older Americans" - 60 second TV spot
Chapin - There are some awkward portions - example,
where the President reaches into the crowd.
- 7 -
8) "Older Americans" (cont.)
McCrary - The segment where the woman discusses the
rise in the cost of onions will go great
in New York - the Jewish vote;
- Should you possibly have a dialogue -
maybe between a man and a woman as commentators;
- You're not reaching the female vote;
- Need for contrast.
Price - Stress the "usefulness" theme.
9) "China Trip" - 60 second TV spot
Chapin - There are no scenes with Mao.
10) "Russia Trip" - 5-minute TV spot
Chapin - Play up Rogers, cut back Kissinger.
Everyone was very enthusiastic about it.
11) "Welfare - Construction Worker" - 60 second TV spot
Chapin - Show many more people on the streets to emphasize
the numbers.
Everyone was very enthusiastic about it.
12) Layouts, Newspaper, Magazine ads (General Comments)
McCrary - Israeli ad - Italicize McGovern - give it punch;
- Did not like the defense cut ad with carrier
disappearing into the sunset;
- Very enthusiastic about the "Senator McGovern
Meet Senator McGovern" ad.
Price - Uncomfortable with the Supreme Court ad -
remove the "can" - make it "All American Respect".
13) "Passport" - 60 second TV spot
Shakespeare - Great!
- 8 -
Random Comments --
McCrary
- Why is the President always seen at a
3/4 angle in his campaign pictures? Why
only profile shots? No eye contact? Does
not remember ever seeing a candidate
completely at angles;
- There must be more emphasis on the word
"Now" and "President Nixon";
- Very poor announcer;
- Is there an urban ad?
- Make Agnew a more prominent force in the
campaign; there's a very positive feeling
for him (as well as very negative) and
especially after the Eagleton issue Agnew
grows stronger; he's a big plus - include
him.
Shakespeare - Generally liked the campaign songs;
his only question was with the clarity
of the words. The November Group assured
him that what he had heard was only a trial
run and that it would be much improved in
the final version.
Dailey - Campaign songs ("After these two, everything
else pales") ;
- "We on the outside have great awe and respect
for the President and the Office of the
Presidency so this is the way we want to
present him -- the impressive man at work."
- Comments on Agnew ("There is either positive
or negative reaction to him, and we're after
the marginal voter. ")
Dailey also has two focus group sessions with 11 participants
each conducted to assess reaction to six commercials. The
results, which Dailey emphasizes is not "research", is
attached at Tab B.
TO: D WIGHT
H
FROM: TEX MCCRARY
SUBJECT: COMMENTS ON PRESENTATION BY NOVEMBER GROUP
(AS REQUESTED BY THE TALL GUY IN THE GREY SUIT, PRONTO)
1.
At the outset, let me thank you for inviting me to sit in on the showing.
Not only for what I saw from the November Groupp, but more important,
for what I heard from the President's own team:
(1) There was clearly a healthy irreverence among you, no
disrespect but neither was there any spastic a we among you
for either the man or the ffice of President.
(2) Equally evident, however, was the weary acceptance, born of
long and constant association, which triggers the recurrent response
to some of my suggestions "the President just won't do that
11
But I never knew a man more skillfulj1 at reversing the field.
(3) The interplay among you Shakespeare, Ziegler, Price, you
was the most reassuring thing to me. Someday, I would like
to watch a session with Haldeman in the group.
(4) However, I am still looking for the one guy I would call
"Editor-in-Chief". Maybe that guy is the President. Okay,
then I'm looking for the Executive Editor. Maybe that is
Haldeman. Okay, SO then I'm looking for the Managing Editor.
Is that
Chapin? Then somewhere, the chain of communication
has snapped.
Out of the thousands of Headlines and pictures, the
saption
under the Portrait of the President has not been phrased and
sharpened and passed down to the November Group, or the voters.
2. I don't have the answer. But for the first time last night, I saw the
question. After watching the best efforts of those skilled professionals to
capture the whole sequence of Headline Picture Caption on still and cine
film in music, on TV, and in print in phrase and word and even
punctuation for the first time I realized fully how hard it is to capture
the essence of the most complicated President since Lincoln who grew
a beard to change the image of "my poor, lean face, from which nobody
has ever seen any fat cabbages sprouting
11
For the first time, I understand why, after a lifetime
writing and
speaking in the
political arena, Richard Nixon has yet to make
Bartlett's Familiar Quotations, and rarely coins a quote for a headline.
But
nowhere did the November Group, in 60 seconds or 300, in
slogan or full page ad, nowhere did they match the precise line you
dug
up
"I
never
"I never shoot blanks". POW!!!!!
3. And out of all that groping, much of it very good, searching for
-2-
the meaning of the Man who will not finally emerge until after November 7 --
unless, of course, his margin shrinks to the razor's edge of the last
week of '68 I can now understand why you finally settled for that
Goldwater
slogan:
President Nixon. Now More Than Ever.
In Your Heart, You Know He's Right.
5. But having voiced my misgivings about the campaign's battlecry,
let me quickly say that I believe the November Group has accomplished
or proved to me they will accomplish on time -- their "Mission Impossible".
Better perhaps in the newspaper ads than on TV but then as you know,
I am partial to Print.
And because I believe this will be a tight and slugging campaign at the
end, they have demonstrated sheer brilliance in their attack stuff
left jab, left hook, right cross, POW!
6. They have avoided the slick "packaged" look and sound that would
quickly or finally rankle millions of people who have begun to suspect
every hard sell they see on TV, except Alka Seltzer.
7. There is an easy, Polaroid, picture album quality that
avoids
the Coronation tone, the lecture, the hard sell, and instead, appeals and
persuades.
However, I think a damn good news film editor -- a guy who
has never seen the bundle before, should see it as I saw it
that guy's eye would catch and zip closed the
open flies
like the President's limp wrist feeding of the fish
the price
of onions
and too much of Mrs. Nixon's blonde fur coat.
and he would know how to tighten the sequence, because he
has to fit headline film clips into newscasts day after day.
That whole problem of handling the five minute spots reminds me
sharply that Lincoln's Gettysburg Address took only 3 minutes
and 10 seconds and he was a slow talker.
8. What
follows is random notes, already given during the critique
last night, reprised here for reminder:
USE OF STILLS
The spots that wound up with puncilines over stills were great. The one with
only stills equally effective.
Stills make great visual for sound of Nixon voice his voice does have
macho
command
voice of command
better when not tied to
footage of him speaking the lines you hear.
Suggest more use of dramatic stills to show Family -- his own and
a
Official.
contrast to McGovern's total disarray.
A great bumper sticker for McGovern would be:
-3-
LEAP BEFORE YOU LOOK
WITH MCGOVERN
against
Match that universal feeling about McGovern
the recognized fact
that Nixon, the President, is surrounded by a team
he has not
suffered any Vietnam or Bay of Pigs he mined Haiphong and did not
scuttle Moscow.
he
knows what he is doing
Kissinger is far better locked into a still with the President than
in action.
certainly better silent than in sound.
USE OF HEADLINES AND GRAPHICS
Recognizing my partiality to print, still, I submit that TV sells
newspapers people hear it and see it on TV then read the papers
for confimration and clarification.
As accent, punctuation, and pace in the TV spots, suggest
injecting headlines
even covers of Time and Newsweek of
President and Pat in Peking and Moscow almost better than any
cine footage
Bottom line on Peking trip might be
clipping
of that headline on Reston column in Times and Wash Post:
NIXON"S
FINEST HOUR
By Reston
Ron Ziegler once
used chart to show withdrawal of troops from
Moscow how about simple animation insert.
Red line rising against years of Democrats
black line falling
against Nixon years
visibility is
credibility.
TYPOGRAPHY
Suggest simply underscoring of one word in the campaign battlecry
because even people who are not immigrants do still move their
lips when they read
that's why you always print what the punch
line voice in a commercial reads
hence:
PRESIDENT NIXON.
NOW, MORE THAN EVER
-4-
THE "VOICE"
Everybody
agreed that
the voice of the spots was wrong more
like Henry Fonda than Clark Gable.
I suggested consideration of a very macho voice, like
Charles
Bronson
in sharp contrast to McGovern sounding like Liberace.
Suggested also that you might use Helen Hayes, whose voice on
the prmo commercials for the Ageing is great.
Generally, throughout, there seemed
to be a failure to reach women in the sp ots
and my understanding
is that
far more
women watch TV than men.
Very little appeal to
women in content, phrasing, or voice.
How
expensive would it be to change voices for regions
Johnny Cash down South
John Connally down south and elsewhere
Scandanavian voice to catch the ear of Heritage Groups in urban areas
POSTSCRIPT
I feel strongly that the
"Petition of Gratitude" idea which
Bill Casey talked to Bob and MacGregor about, and we pitched to
Gerry Jones this morning and struck out could be a solid
spot and an instrument for the whole campaign to move the
Undecided and even the Decided who came
our way because
they
don't like
or fear McGovern, to convert them to a
positive attitude and posture and action.
help
I would like clearance to the November
Group to produce that
brochure for the threshold on The Record, to be given the Undecided
in the form of a Petition which would say simply; on a postcard:
Thannks, Mr. President:
1. Because
2.
Because
3. And leave one blank for signer
Signature
And on the other side. addressed to: The Prevident President
The White House, Washington, D.C.
With an Eisenhower
Stamp
U.S.Ó°POSTAGE
ABILENE. OCT 14 KS
DWIGHT D.
EISENHOWER
FIRST DAY OF ISSUE
1969
IN HOMAGE TO
67410
Dwight David Eisenhower
THIRTY-FOURTH PRESIDENT OF-THE-UNRED-STATES
GENERAL OF THE ARMIES
STATESMAN AND EDUCATOR
A MAN OF LUMINOUS INTEGRITY AND DECENCY.
OF STEADFAST COURAGE AND CONSCIENCE.
Rectwood
FIRST DAY OF ISSUE
POSTSCRIPT: 2
CAMPAIGN SONG
in a hunny
I realize that it is hard to make a hit, for a show or a commercial
or a campaign.
Generally, the Democrats have
used old songs
"Hello,
Dolly"
and "Eveything's Coming Up Roses" and Happy Days Are Here Again".
H
And the Republi cans have used Battle Hymn of the Republic.
Irving Berlin"s "I Like Ike" was a hit long before Ike decided to run.
Your recording of the old songs with new lyrics wasn't quite
fair,
but again it is a bit too late to start griding out a hit in time for the
Convention or the Campaign.
But may I suggest
consideration of a song that was written by
a couple of guys who had only
done TV commercials before
and
it became a long running hit. and I believe ASCAP will confirm that
it has now become, more than the National Anthem, the theme song
of every High School Graduating
Class across America:
"The
Impossible Dream¹¹¹
That song says and sings and sounds like everything Richard Nixon stands
for
it is the "lift of the driving dream" that is deep inside
and
him.
directly and instanter
It will not move anybody from "I I don't like Nixon" to "I Like T Dick"
But it will help everybody to identify with this loner
to feel the tingle
of respect for the Office first and then the Man
and then perhaps
to move from respect for the Office and the Man to gratitude
to say:
"Thanks, Mr. President.
11
Try
it at the Convention
plant it on tape with orchestra and choir
for every Rally across the country
supply some special lyrics for
a second verse
and print it up on song sheets that carry the
President's Portrait
And
incidentally,
when you add music to the TV spots, you
should
always wind up with that "paid political announcement"
followed
by the Campaign
Portrait
slow zoom to ECU on the eyes.
President
Commander in Chief
POW!!
THE WHITE HOUSE
WASHINGTON
August 15, 1972
MEMORANDUM FOR:
H
FROM:
RON ZIEGLER
SUBJECT:
Random thoughts on advertising presentation
last night
First a comment on the music.
I think both the lyrics and the music of the first track, "Nixon Now" and
the second track, "Reaching Out" are excellent. "Reaching Out", as a
matter of fact, is fantastic.
This observation: I like the feel and the pace of the demonstration tape
on "Reaching Out" that you played for me several weeks ago better than
I like the Mike Curb version of last night. Specifically the solo effect as
presented on the demonstration tape I thought was very effective and did
not demonstrate itself as effectively in the Mike Curb version.
The demonstration tape was a more up-beat, swinging type of sound,
whereas I felt the Mike Curb version played last night had too much heavy
country music feel to it, even though it was not a country-western arrange-
ment as such. I hold this opinion even though the opening guitar segment
will be eliminated.
The thought occurs to me that the lyrics and feel of "Reaching Out" are so
superb that perhaps consideration should be given to doing several versions;
the Mike Curb version which is excellent, but also another version more
similar in feel to the demonstration tape, i.e. with the solo lyric bridges
and perhaps another rendition that the creative types may deem appropriate.
Final point: I simply feel that there is more to get out of "Reaching Out"
than I heard in the Mike Curb version played last night, as excellent as
the Mike Curb singers are.
-2-
Random thoughts regarding the television commercials that were shown:
Generally I would say the product which was shown last night was very
good -- particularly effective were the three McGovern attack spots --
"Turn Around", "National Defense Posture", and "Welfare". My only
comment would be on the "Welfare" commercial; and that is, in my judgment
it is more effective to say that the McGovern welfare proposals would place
80 million more people on the welfare rolls than it is to say the welfare rolls
will increase by 47%, as the current copy states.
As I said above, the product over-all was good, but it is my understanding
that you do not want to hear SO much what I like about the commercials, but
rather what my less-than-positive impressions are.
As I told you on the phone, I have little to add to my comments made last
night, but here goes:
Generally, I would say -- and this applies to all of the spots except for the
attack spots we have not always selected the best film that is available of
the President or of a given situation to most effectively and dramatically
make the points we want to make. The film is generally good. But I sensed
a lacking of mood, and at times appropriate tone.
For example -- the China spot. The President went to conduct serious nego-
tiations, not to sight-see; and indeed the copy point, "The hard business of
diplomacy got underway" is made. But immediately following that copy
statement there is extensive film of the President and Mrs. Nixon sight-
seeing through China. In my view there should be
more of the President in a meeting situation in the Great
Hall of the People
use of the dramatic film available at the first-night banquet such
as the toast and the playing of "America the Beautiful"
footage of the President preparing and working in his room at
the Guest House.
I feel that more of this type of scene should be included in the China commercial.
I also feel that the section of the China commercial showing Dr. Kissinger
and referring to the Shanghai communique is irrelevant. Why not show the
President? It's his communique.
-3-
Other observations: Also -- and this refers to the commercials generally --
I think there has been a tendency not to eliminate the sometime awkward gestures
of the President. For example, there is one particularly jarring gesture of the
President feeding the goldfish in China, where he gives a very awkward flip of
the wrist as he feeds the fish. People might not notice this, but why give them
a chance? This is not reflective of the President's general gestures and
movements.
Also in several of the sections of film showing the President signing documents,
he gives an exaggerated gesture or flourish at the end of the signing. I know there
are many film segments of the President signing a bill where this flourish does
not exist. Why show it unless you view it as a plus or a positive? I think it is not.
This gets down, I know, to the extreme of nit-picking, but this is what you asked
for. In the signing ceremony in Moscow, the film segment shows an aide helping
the President to find the right page and the proper line on which he should sign;
and then flashes to Brezhnev, who with great confidence and with no assistance
is applying his signature. To me this is not a positive contrast. Why not show
the President affixing his signature, and therefore always showing the President's
strength and him as a man in control?
The film used of the President's arrival in China I think is probably the worst
arrival film that I have seen. Several of the commercials do focus on the
initial hand shake, but not to any extensive degree. And all commercials have
a scene of the President walking from the plane together with Chou En-lai toward
the troops, which presents the President not in a stately way, but indeed in an
awkward way. There is a back shot focused for well over five seconds on what
in this occasion was a generally awkward walk of the President, and distorts his
true view. It seems to me there must be better film footage and better angles
of the President's arrival in China and approach and review of the troops than
is used in the commercials and films I have seen upto this point.
Other commercials:
Commercial on the Environment: It's OK but drags. Here again the dramatic
film is missing -- the film of the President walking in the Redwoods, good film
of the President on a boat with the Grand Tetons in the setting behind. Instead
of using that kind of film we show simply the President talking to a crowd in the
Grand Tetons. There is no film of the President visiting the sewage treatment
plant. What I am saying is that I think people like some mood shots and drama,
and I believe this catches the attention of people. This is missing in the environ-
mental commercials in my view.
-4-
Elderly Commercial: It's OK but I don't know how many senior citizens
in the United States play pool or play cards. Now I am sure a vast majority
of them do, but I am sure a high percentage do not, and perhaps a percentage
who are offended by cards or by the scene of an elderly woman playing pool.
Maybe it is no big problem, but why do we want to show this? We want to
show old people in recreation, but there is croquet, checkers, chess,
needlepoint, bowling. My point here simply is that the cards and the pool
as minor an element as it is-- could offend, and their inclusion adds nothing
to this commercial. What we simply want to show is recreation.
There is one commercial not the China commercial, and I cannot recall
specifically which one it is, that has a closing shot of the President addressing
Congress. Seen only at a glance and only one time, my impression was
that this was a dated film of the President before Congress -- perhaps going
back to 1970. It could have been distorted because we were looking at work
prints, but I think we should take a look at this and any time we are showing
the President before Congress show current footage. He has a different look
today than he did in 1969 and 1970 in terms of hair style and dress.
SST Commercial: Not a bad commercial, but I see no reason to raise the
SST issue during this campaign. The point has been made. Everyone knows
the President is for U.S. strength and leadership. It seems it is not a
particularly strong selling point.
Commercials on the record: They are good -- particularly the still photo effect.
POW Commercial: We must be very cautious with this commercial. I still
question how effective the copy line is that compares today the U.S. Prisoner
of War plight with the French situation in 1954. It seems to be stretching a
point in the commercial that the North Vietnamese did not account for 15,000
French POWs when the U.S. has some 450 POWs, and we are showing film
of some of them in the commercial. In my view this just does not tie together
in the commercial.
These are some of the general comments I have regarding the commercials.
Documentaries:
Finally, and I can't resist this point, which relates to the documentaries that
will be shown at the convention. I think "The Nixon Record" and "Nixon:
Portrait of the Man" documentaries are fairly good. But I think we do an
injustice to Mrs. Nixon by only showing her smiling and shaking hands. It
-5-
seems to me this is the only impression of Mrs. Nixon that comes through.
--
There are not enough excerpts of her speaking or
reflecting (voice over), which she does very effectively --
and those would highlight her depth and involvement.
-- There are no mood shots of Mrs. Nixon around the White
House, as First Lady of the Land.
--
There is no film of her in intimate moments with the girls,
and her role as the mother of such fine girls is an important
identification for viewers, and adds another dimension.
-- There is no film of Mrs. Nixon and the President walking in a
White House setting or on the White House grounds.
These types of scenes could be so positive and so realistic and so reflective
of the First Lady and indeed of the President that I am disappointed they are
lacking.
I also would raise a few textual objections on the commentary used in both
documentaries, but recognize they are unpolished versions.
I could write an equally lengthy and rambling memo on the positive side of
the commercials and the documentaries, because I do think they are good
pieces of work. But this memo is aimed at what I consider to be the less
positive effects.
UNITED STATES INFORMATION AGENCY
WASHINGTON
DIRECTOR
August 15, 1972
MEMORANDUM FOR:
The Honorable
H. R. Haldeman
The White House
Comment on campaign films.
1.
Technique showing President at work, in his office, in charge, running
the country (BUSING commercial) is effective. Much better than direct
presentation by President. He projects as tough and philosophically strong.
Must be careful in using this approach to avoid events looking staged
(PROPERTY TAXES commercial Ehrlichman walking into room as if on
cue.) Try more of these.
2.
Messages have little or no women's appeal. Women will be a major
McGovern target.
3.
McGovern swing-picture film is good.
4.
Footage and still-shot selection and editing need strengthening. Some
footage is awkward (first section of Nixon feeding fish in China), much is
routine and unimaginative. In still-shots, suggest more use of Ollie Atkins -
type warm, candid photos.
5.
Multiple still-shot technique good, in part since there is wealth of
materi al. Try more of these (note Atkins reference above).
6.
Do not use prisoner of war film. Wait upon developments. Issue
emotionally loaded and direction of impact uncertain. Prepare stand-by
films showing stronger evidence of harsh prisoner life. But do not use now
nor in future without careful review.
7.
Nixon voice is superb. Make more use of voice-over technique where
actual speaking footage is less interesting than alternate visuals.
8.
Produce material making strong but indirect point of moral contrast
between what Nixon and McGovern represent. Nixon character, family,
decency, hard work, faith, principle, loyalty. The McGovern contrast is
evident but should be unspoken. This should be a central campaign tone.
One way to address it might be use of family footage and stills. A First Family
to make you proud
and bespeaking a way of life. Julie is a particularly
effective personality.
-2-
9.
What about the major Nixon effort on drug control. Also crime
control. Aren't these gut issues, Nixon strong points and McGovern weak
points.
10.
The Nixon foreign policy record is properly emphasized. We should
keep at it.
11.
Kissinger probably not a "simpatico" figure, particularly outside
big sophisticated cities. He does not photograph well. Include as necessary,
but only as necessary. Keep emphasis on Nixon.
12.
Five-minute program slots are key exposure situations. At this
point we have few good five-minute films. This should be the focus of
creative effort now.
13.
Subject to minor obvious deletions, which were commonly lagreed,
I like the newspaper ads.
14.
Suggest keeping a tight rein on September spending in order to have
significant optional funds legally available for the final campaign days even if
we do not eventually need or use them.
Frank Shakespeare
Clear w/ H- cc to Dailey, etal
8/16
H, Dailey, Tayler
Camp ads
H accep Spe may become part of
Dailey - the paid tial Message- - later
may need to use P'tial mes
Taylor - opens w/ change ennouncer,
add music, sound effects
60 Busine - tog line at end bad - not
pn now MTE.
5min Record
T- our least effective
H / drop "That's why we need (him) "PRRTE"
drop
3 2 3 Busing sensational
Record - OK but Crina Tumbler out
of context
- Taylor, Joanou, Dailey - pers review
letter pertage
- Drop Hail to chup applause under
P talking cralh, OK Hail to Cheel
under p talking oath.
- -adel applouse when drops hand.
- china Handshalle terrible - use
documentary pootage of Haner
) Video on cancer + siddle all - too long
chapin -ne
Dailey -enel of wh request additional
H - really world over what
E. type pootage
ans.
already have
T - 3 for orig 1 1/2 In.
* 60se Prop Tax - Cal, webe, ete/okin Docum/Contest
H must cheek, may have to Dedf i Ree sh passesmay not want
5
China - 5-min
to let stand alend. too has
zapat local efficials
Use randohale of on ground
2 hands together - in Documen.
Chenese -acture thack ?"- T check
H- drop "sadical change; use "sereeping,
impt," OK
- PRC+US used communique
not HAK; don't build up Halk
Govt is PRC not "Orina"
- Drop feeding fish shot
60
pows - H-OK to have in bag; don't think weread todect
H- Don't theme you can use it
- Temble timeliness proe, use in sples not commercial
4m20s
Enveron
It- daan good; 5 mins sensational
- doesnt have trouble u/ bredem of 5 mins
- slarted lldg petport so that shot
- Grand Teton - don't show Pen
crowds
- use LB J+ Reducrds footage
60s
Reserve - lites signing as doing
-To mascow not Russia
more dramatic
- find footoge of old am's -black
on staye
-drop "Pn "angry"- not belivable
insteal "deeply concerned, etc.
- check Facts - E or Cole.
show whole script
60s
Transp
A- open whereat to de it
youth
-H- Ball hetoge of Put San Clem,
it lep off; Dailey to cheek
It shown to our youth? no
draft, environ, shld use drugs
-opening implies all youth are
demonstrators - not
all "you ask - demo's
-aftex respons youth not demos
- end draft in 1973 not "by"
Russia H- "ouper" live en Souret TU
- termpee; footage of uromony
under ape
- whe in decu
T- lasn't seen but like t
- good
For Policy
Passport - damn good, Poscinating
3 negative aas - centi - MCG
well- street scene more crouded
to emphosize one of z
H - great.
awfully good - all 3
H - need anti - me 9 on
"Permissurness -amosity,
pot legalization, as
H- -anotha well on 9008
G - also 1000 % - b if you want toget pity
- cortoons jokes ont 1000
H - in commercials, go back to
pt implied his changed but
really believes what he says
- ADA voting record of mea
H had Rietz + Gorton to hoe to Cover ADA
H- yo after MCG election yr"
eredibility not longterm cred.
H- full page MCG A DA record
-H- - possil at's arguing on
crazy positions then A DA receive
newspaper ads
H- long copy ?
- "Arm" 11
cover stery by big leadlines
- more on people than
G
on "defense"E can't use
1970-
H- needs of people ? than needs
ads +
spes
Lose yr creme - P tough all along
Butz - include "Farmers"
OK in Progres Farmer but
open in newsp.
Priot Paro great
Space Shell - L 17/wasa
H add USSC on permissiveness
brave Rammy clorec at head olFB /
Halk would
Isral Rabli Lullens - HH Jere
- tall to Isr overted
rovepuls
H
few?- 2edged second; not just 6
Greece /Issael
Jewish has understand
importance- whe little Jew unelestines
- cheil Rabli again
showed attack ads to Pauluece +
Vonn - D - genl approval,
H-0 K
Songs: saints - not balk Hampter
Lionel
on consite G
Wensale RF creme in cans
/
W/HS
compl
-# 2 on tape
76 From < doesn't work, not
when
Hants use it it
publec domain
Hot Time H liked
20
Curb Songs
nexon Row
Drums too loud; bad mixing
Cenb- sloptrack
H - what's wrong t's nothing;
isntamything; all anoying of
aids music that males groen
ups modbut does not help a/ Iuds
Rietz - "teirlle"
- neither totally aquare nor u/ aceds
H
- a hyprid - accomplishes nothing
Possil
severe
H- wald solve by arrangement? ?
differ
Drims
bet gol chown by Rever
World in Hands
Hand in Hand
Reaching Out -
Bad begin & that end u/great middle
same prol
- instead go all country
- get yord country / rock
- Roel Country, Uariety of wall Style
Big Band + Brass, Casec line leat)
- Ro not Heybridize
not lonesome winer
- Shought Chestie w/ /tamberine OK,
media:
memo of Dailey - handedto H.
H ? on 28,000 on cath Can
65, 000 e way ter much
on fews.
Budget
Co, 200
Begen Dems Kenti - me G in wise
Hold pro + Rn until later
H read meme + cover w/ macG
then see what hommer back in
H - great
- materials - if physically in sts
after convention OK
Dole -> F my as prioritizer
- ime G doesn't get $ more
then very careful holding
and timing
- -T wnaround - 48 as.
-Blone commercials in pt
9/18 - start but delay; we concellaten
Buy we 1 deliver Fri.
-Ruth Jones etc over leel =
access + time
Schmtg - how to hondle?
CBS doubts have any $
Check
whe on ballot
spoul - could get 1-2%
G sey St,
Dems her Rn Prl our allocation
but conn will raise oren $; but
wan will let Paulucci runt stay does