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This file contains: To: H.R. Haldeman From: Gordon Strachan RE: "Election Eve." 1pg [Subject: Campaign] [Memo], 11/1/1972 To: H.R. Haldeman From: Gordon Strachan RE: "Election Eve." 1pg [Subject: Campaign] [Memo], 11/1/1972

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26146274
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WHSF: Contested, 45-50
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26146274
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WHSF: Contested, 45-50
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This file contains: To: H.R. Haldeman From: Gordon Strachan RE: "Election Eve." 1pg [Subject: Campaign] [Memo], 11/1/1972 To: H.R. Haldeman From: Gordon Strachan RE: "Election Eve." 1pg [Subject: Campaign] [Memo], 11/1/1972
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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26146274
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Richard Nixon Presidential Library Contested Materials Collection Folder List Box Number Folder Number Document Date No Date Subject Document Type Document Description 45 50 11/1/1972 Campaign Memo To: H.R. Haldeman From: Gordon Strachan RE: "Election Eve." 1pg 45 50 11/1/1972 Campaign Memo To: H.R. Haldeman From: Gordon Strachan RE: "Election Eve." 1pg Tuesday, March 20, 2012 Page 1 of 1 THE WHITE HOUSE WASHINGTON ADMINISTRATIVELY CONFIDENTIAL November 1, 1972 MEMORANDUM FOR: H. R. HALDEMAN FROM: GORDON STRACHAN s SUBJECT: Election Eve Peter Dailey called regarding the Election Eve alternatives: 1) Purchase the NBC 5 minutes after McGovern from 8:55-9:00. If the President decides against going on, the China, Russia, or other 5 minute CRP ad could be run; 2) Purchase the ABC 1/2 hour from 8:30-9:00 EST, 7:30-8:00 CST and 9:30-10:00 PST which the Democrats have cancelled. This would cost 39,000. The program could be either a created event or a documentary plus the President's 5 minute election eve address; 3) Purchase the CBS 5 minutes at 10:55-11:00 p.m. (following Bill Cosby). CBS will not participate in any straight three network one-time buy unless the President uses Section 315, which Dailey opposes; 4) CBS would also sell a full 1/2 hour but at an 80,000 cost because Bill Cosby would be pre-empted; Dailey placed an urgent call to Clark MacGregor, who agreed with the 5 minute buy on NBC (after McGovern) ; the 5 minute buy on CBS (after Bill Cosby); and the 1/2 hour on ABC. Dailey will proceed with these purchases but would negotiate out if you disagree. Peter Dailey strongly recommends against a Frank Sinatra Special pushed in opposite McGovern. He believes it is too expensive, too tricky, and not becoming of the Presidency. ADMINISTRATIVELY CONFIDENTIAL November 1, 1972 MEMORANDUM FOR: H. R. HALDEMAN FROM: GORDON STRACHAN SUBJECT: Election Eve Peter Dailey called regarding the Election Eve alternatives: 1) Purchase the NBC 5 minutes after McGovern Dailey from 8:55-9:00. If the President decides against going on, go the China, Russia, or other 5 minute CRP ad could be run, 2) Purchase the ABC 1/2 hour from 8:30-9:00 EST, also 7:30-8:00 CST and 9:30-10:00 PST which the Democrate have Dailey after cancelled. This would cost 39,000. The program could be go either a created event or a documentary plus the President's 5 minute election eve address, 3) Purchase the CBS 5 minutes at 10:55-11:00 p.m. Dailey Go (following Bill Cosby). CBS will not participate in any straight three network one-time buy unless the President uses Section 315, which Dailey opposes; 9:30- 4) CBS would also sell a full 1/2 hour but at 10:00 an 80,000 cost because Bill Cosby would be pre-empted; Dailey placed an urgent call to Clark MacGregor, who agreed with the 5 minute buy on NBC (after McGovern); the 5 minute buy on CBS (after Bill Cosby), and the 1/2 hour on ABC. Dailey will proceed with these purchases but would negotiate out if you disagree. Peter Dailey strongly recommends against a Frank Sinatra Special pushed in opposite McCovern. lie believes it is too expensive, too tricky, and not becoming of the Presidency. GS/jb