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This file contains:
Teeter's detailed analysis of the second wave of campaign polling compiled for Haldeman. 8 pgs. [Subject: Campaign] [Memo], 8/1/1972
From David N. Parker, via Chapin, to Haldeman RE: scheduling campaign events for RN and the First Family. Handwritten notes added by Haldeman. 7 pgs. [Subject: Campaign] [Memo], 7/21/1972
From Parker, through Chapin, to Haldeman RE: campaign events for the First Family. Calendars included. 8 pgs. [Subject: Campaign] [Memo], 5/19/1972
From Richard F. McAdoo to Teeter RE: demographic information for the American military. Detailed figures attached. 5 pgs. [Subject: Campaign] [Memo], 6/26/1972
From Teeter to Mitchell RE: raising support for RN among "Spanish-Americans." 2 pgs. [Subject: Campaign] [Memo], 6/12/1972
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WHSF: Contested, 46-4
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26146286
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WHSF: Contested, 46-4
description
This file contains:
Teeter's detailed analysis of the second wave of campaign polling compiled for Haldeman. 8 pgs. [Subject: Campaign] [Memo], 8/1/1972
From David N. Parker, via Chapin, to Haldeman RE: scheduling campaign events for RN and the First Family. Handwritten notes added by Haldeman. 7 pgs. [Subject: Campaign] [Memo], 7/21/1972
From Parker, through Chapin, to Haldeman RE: campaign events for the First Family. Calendars included. 8 pgs. [Subject: Campaign] [Memo], 5/19/1972
From Richard F. McAdoo to Teeter RE: demographic information for the American military. Detailed figures attached. 5 pgs. [Subject: Campaign] [Memo], 6/26/1972
From Teeter to Mitchell RE: raising support for RN among "Spanish-Americans." 2 pgs. [Subject: Campaign] [Memo], 6/12/1972
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
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Subject
Document Type
Document Description
46
4
8/1/1972
Campaign
Memo
Teeter's detailed analysis of the second wave
of campaign polling compiled for Haldeman.
8 pgs.
46
4
7/21/1972
Campaign
Memo
From David N. Parker, via Chapin, to
Haldeman RE: scheduling campaign events
for RN and the First Family. Handwritten
notes added by Haldeman. 7 pgs.
46
4
5/19/1972
Campaign
Memo
From Parker, through Chapin, to Haldeman
RE: campaign events for the First Family.
Calendars included. 8 pgs.
46
4
6/26/1972
Campaign
Memo
From Richard F. McAdoo to Teeter RE:
demographic information for the American
military. Detailed figures attached. 5 pgs.
46
4
6/12/1972
Campaign
Memo
From Teeter to Mitchell RE: raising support
for RN among "Spanish-Americans." 2 pgs.
Monday, March 19, 2012
Page 1 of 1
[Item N-1]
Committee for the Re-election of the President
MEMORANDUM
August 1, 1972
CONFIDENTIAL /EYES ONLY
MEMORANDUM FOR:
MR. H. R. HALDEMAN
FROM:
ROBERT M. TEETER
Rat
SUBJECT:
Second Wave Polling Results
This memorandum is to summarize the briefings I am giving the White
House personnel you requested I meet with.
We are in relatively good shape against McGovern in terms of
the sample ballots. We have broken the pattern of the President
only getting 42-46% of the committed vote for the first time. In
several of the priority states his committed vote is near or above
50%. We continue to have some problems in Missouri, Oregon, Wisconsin,
and Washington although our situation has improved from the first
wave. We have rated each of the states we polled A, B, C, D, and E.
With A meaning we are in very good shape, B in relatively good shape,
C that it is close, D we are in not too good shape, and E we are in
bad shape.
Ratings
A
B
C
D
E
Alabama
California
Michigan
Wisconsin
None
Connecticut
Maryland
Missouri
Illinois
New Jersey
Oregon
Ohio
New York
Washington
Texas
Pennsylvania
The President is doing very well for a Republican candidate with all
three voting behavior groups. He is losing almost no Republicans,
he has substantial leads with the ticket-splitters and is cutting into.
the Democrats at the 25-30% level. At this point he is doing
significantly better among the ticket-splitters than he did in 1968.
Our data indicates that there are two basic groups of ticket-splitters
with which we need to be concerned. The first group has, been splitting
their ticket for some time and in recent years have been splitting
in favor of winning Republicans. They tend to be in the 25-50 age
group, to be somewhat better educated than the average voter, to have
slightly higher incomes than the average voter, in general they are
from the upper middle class, and are typically suburbanites.
-2-
The second group are those who have only begun to split their
ticket in the past few years and who have previously voted straight
Democratic. Even though they are now clearly ticket-splitters and
are available to us in this campaign, they will still probably vote
for a majority of Democrats. Many of them split for Wallace in the
last election and many switched from Wallace to Humphrey late in
the campaign. This group is lower on the socio-economic scale than
the first group and age is somewhat less of a factor. They are
often (but not necessarily) Catholic, and in the large cities of
the East and Midwest, often have ethnic backgrounds. They are
essentially the blue collar working middle class.
Candidate Perception
The President is rated quite well on the three key personality
dimensions -- trustworthiness, strength, and competence. He is
rated higher on the trustworthy dimension now than he was in
January and this is a scale on which we rarely see any movement
for a well-known figure. However, there is no significant differ-
ence between the President and McGovern on the trust or strength
dimensions. He gets his highest ratings by far on the competence
dimension and has a large advantage over McGovern.
Several specific questions were asked concerning credibility and
the results indicate that a significant number, though a minority,
do not think the administration has been completely honest with
them, particularly with regard to Vietnam. However, when viewed
against the President's personal trustworthiness ratings I think
that the problem is as much one of government not being credible
as it is of the President himself not being credible. More impor-
tantly, I think this is a problem that can be at least partially
solved by separating the President from it and then having him
attack the problem. Although he hasn't gotten much credit for it,
he appears to have done this to a degree by ordering the reviews
of classification and secrecy procedures. Another possibility
might be for him to attack the pork-barrelling practice of Congress
adding non-related spending items to major appropriation bills if
and when he vetoes some major spending bills.
The President however does get fairly low ratings on the amiability
or friendliness dimensions. While he is seen as trustworthy, strong,
and competent he is not seen as warm, friendly, etc. There is no
indication, however, that this is detracting from his support. In
contrast to 10-12 years ago, being dynamic or friendly is simply not
viewed as being an important qualification for the Presidency. This
is not to say, however, that higher ratings on these scales would
not be of some assistance in attracting new votes.
The President is also seen to a degree as a one dimensional President.
That is, in contrast to some past Presidents, he is viewed almost
exclusively as one who is the chief of State, and the head of the
- 3 -
government rather than as the head or leader of an entire culture --
sports, the arts, life style, etc. In a sense he is viewed as. a
"professional" President, that is, one who is trained, experienced,
competent, respected for his ability, and concerned with the official
duties of his job full time. There is also no evidence that this
is losing us any votes at all.
McGovern's perception is still being set at this time. Although
most of the respondents could rate him on the various personality
and issue scales, his various ratings were similar indicating that
the knowledge of him is quite superficial.
Compared to the President, McGovern's ratings for trustworthiness,
strength, and amiability were not significantly different from the
President's but he was rated much less competent than the President.
I would expect to see McGovern's personal image take much more
definite shape in the next few weeks.
The most important issues continue to be Vietnam and the economy,
particularly inflation, both in terms of general concern and of
importance in voting for the President. Taxes, drugs, personal
safety are also important but definitely secondary to Vietnam and
inflation. The minor issues such as abortion and marijuana do not
appear to be affecting Presidential vote. The tendency to lump
amnesty, abortion, and marijuana all together is not supported by
the data. Amnesty is viewed as part of the Vietnam issues and there-
fore relatively important. Abortion is not seen as a major national
problem and the voters are split almost equally on this question of
liberalizing abortion statutes. Liberalization of the marijuana
statutes is opposed by a substantial majority, but is not seen as
an important issue in the Presidential election.
Bussing is seen as a moderately important problem in those local
areas where it is a reality or there is a pending decision but is
not at all an important issue outside of those areas. It is not a
major national issue and while we may want to use it in those areas
that have been directly affected, there is no reason for us to make it
a national issue.
Unemployment is a moderately important issue but not one which is
currently costing us any votes at this time. Very few people who
are most subject to unemployment are potential Nixon voters. This
will probably remain the case as long as it continues to decline.
There appears to be a threshold at which unemployment becomes a
major concern of large numbers of voters whether they are unemployed
or not but below that level only those who are unemployed are
immediately threatened are concerned. Undoubtedly this, is also
related to the trend of the unemployment statistics. The issue of
more and better jobs has, however, always been an effective issue
and even though unemployment per se is not a major concern, I don't
think we should overlook the job issue.
-4-
The general issue of national defense is also seen as a moderately
important issue but with varying attitudes about the specifics.
There is support for the idea that a strong national defense is a
means to peace. Yet a large majority think we should cut our armed
forces. The reason for this is, however, a belief that there is
great waste in the defense department, not that we don't need a
strong national defense.
% Mention As One of Top
Three Problems Facing U.S.
Vietnam
57
Crime
14
Inflation
13
Drugs
13
Economy
12
Race
11
Unemployment
11
Environment
11
Poverty
9
Taxes
7
Bussing
5
There is some concern on the part of a large group of voters, many
of them ours, or potentially ours, with the general issue of change
and of the concentration of power in large institutions -- govern-
ment, labor, business. This issue does not appear to be specific
or to have taken shape yet but looks like one which could become
of increasing importance. Any of our questions which even hinted
at the need for change or the concentration of power issue got
strong responses on the side of change and more concern for the
individual citizen.
This appears to be particularly true with regard to large unions.
More people blame them for inflation than blame business, or the
President and Congress combined and other recent data indicates a
real lack of sympathy with large or crippling strikes. With regard
to business, the problem seems to be one of a lack of faith in the
honesty or with being adequately concerned with either the customer's
or the public's welfare.
Government is seen as too expensive, distant, inefficient, and
simply ineffective. The citizenry simply does not think they are
getting their moneys worth for their taxes. At the same time,
however, they want and expect government to solve whatever problems
they presumably think are important.
-5-
With just three exceptions the President's ratings on his handling
of issues have held fairly constant and positive since January.
Between January and June his ratings on the change issue increased
significantly and his ratings on inflation and taxes dropped markedly.
His rating on Vietnam remains high with 35% more people rating him
positively than negatively.
McGovern's ratings are fairly positive but not very well defined
as yet. This, however, may not change for the majority of the
issues in the short time between now and the election.
ISSUE HANDLING
Nixon
McGovern
Positive
Negative
Positive
Negative
Vietnam
65%
30%
42%
26%
Inflation
47
'46
41
42
General Unrest
57
33
43
20
Crime
56
36
46
17
Unemployment
50
43
43
20
Drugs
53
36
44
18
Taxes
46
48
40
24
Bussing
46
40
35
24
Health Care
69
21.
50
12
National Defense
73
18
43
23
Environment
60
30
50
11
Racial Problems
60
31
43
20
Foreign Policy
81
11
40
22
Welfare
52
39
43
22
Conclusions
One of the unique things in this set of data is its consistency
across the various states particularly with the perception of the
President. His strong and weak points in terms of personal per-
ception is 'very similar in all of the priority states. The major
issue concerns are also fairly uniform across states but there is
some significant variance in the importance of the secondary issues.
In the top priority states the President's pattern of support is
very close to that which Republicans have won with before,
that is to get 90-95% of the Republicans, 15-20% of the Democrats,
and a large enough majority of the ticket-splitters to win.
Assuming we get 95% of the Republicans and 15% of the Democrats,
the following table lists the percentages of the ticket-splitters
we must get in each of the priority states to win a two-way race.
-6-
Minimum Percentage of Ticket-Splitters
Needed to Win State
California
70%
Connecticut
60
Illinois
60
Michigan
75
Missouri
75
New Jersey
60
New York
65
Ohio
55
Oregon
60
Pennsylvania
70
Washington
65
Wisconsin
70
Our first priority is to re-create what has been the proven winning
coalition in those states before. This means we need to get majorities
among those who have traditionally split their ticket. Our next
priority should then be to go after the Democrats who have just
begun to split their tickets. We also should go after those Democrats
who have not yet split their tickets but are similar demographically
to those who have. Past experience indicates that some campaign
effort directed at these people will cause some new ticket-splitting.
In terms of issues we should concentrate on the major national issue
Vietnam, the economy, taxes, drugs, and crime. These are the issues
that are going to decide the most Presidential votes and it is to
our advantage to keep the campaign directed to them and not on the
minor issues of abortion and marijuana.
While the data on the President is generally optimistic there are
two soft spots or potential problems that need attention. His
ratings on inflation and taxes are poor and down sharply from January.
These issues are closely related and important to Presidential vote.
We have some weakness in the general issues of change. A large
majority think we need fairly drastic change and they do not see
the President as being for this change. I think it is important
that we show the President as an innovator and as one who is for
responsible change as opposed to McGovern who is for radical and
irresponsible change.
We should move as soon as possible to harden up these soft spots
while they don't appear to be costing us any sizable groups of votes
now, they are points at which we are vulnerable to attack. We
should move before McGovern has a chance too.
-7-
There are several elements that I think should be present in the
general thrust or image of the campaign. First, it should have a
central idea or theme. We know from the first wave data that the
President is viewed as a tactican and as one without a master plan
or strategy for the country. A theme or central idea would give
us the common thread with which to tie together all of his accomplish-
ments and give the voters a reason to vote for the President.
Second, the campaign should show the breath and complexity of the
President's accomplishments and proposals. One of the elements of
his support is that he is doing a good job in a very difficult or
impossible job. This would take advantage of that feeling.
Third, it should show the President as an innovator and for responsible
change for the reasons discussed earlier.
Fourth, it should show him as being concerned about improving the
lives of the citizens. We need to emphasize that the ultimate pur-
pose behind all the President's trips, programs, and actions is to
help our citizens enjoy better lives. We need to communicate how
him program is going to help "you" not some special interest group
or institution.
Fifth, we should emphasize those plus qualities which the President
is seen as having and which are believable - knowledgeable, wise,
competent - and not try to make him something he isn't.
The campaign should have the element of hope. The voters have got
to believe that things are going to improve over the next four years
with Richard Nixon as President or they have no reason to vote for
him. They are not going to reward him for the past four years.
One of the basic elements of the American attitude and of American
politics has always been hope for better times. People don't like
negativism.
We should work to the people's desire for a more calm, orderly, and
peaceful life style. Even though we may be on the side of the
majority, it does not serve our purpose to become strident or
increase the acrimony in the country. One of the problems with
the '70 campaign was that while people were against long hair
hippies, marijuana, permissiveness, etc. what they were for was
a return to a peaceful, orderly life style and while our campaign
was on the majority side, we were seen as making the fight two sided
but adding to the acrimony.
We now have a fairly large lead which will probably decline, at
least partially. However, as long as we have a substantial lead
it is to our advantage to keep things calm and on the high road.
We should take as few chances as possible and not let it get close.
-8-
This is not to say, however, that we should not do anything to
introduce some negatives on McGovern. We do need to have a fairly
regular flow of negative material on him while his perception is
being set but we should take full advantage of his own problems
and let the press do as much of it as they will without our help.
However, if McGovern's negative press does taper off, we should
be very careful about how we attack him. We simply cannot take
a chance of damaging the President's respect and trust which are
not yet particularly deep or well set. Any attacks on McGovern
should be directed at the extreme nature of his positions and not
at him personally.
CONE IDENTIAL EYES ONLY
[2%
riority
THE WHITE HOUSE
WASHINGTON
July 21, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
VIA:
DWIGHT L. CHAPIN good
good
FROM:
DAWD N. PARKER
SUBJECT:
Current Schedule Strategy
THE PRESIDENT
The schedule is developed with the most important factor being -
news impact - with consideration given to its strategic and political
value. It is the intent to only propose events (until the first of
October at least) that are "Presidential" in nature: which reflect
the role of firm leadership. Emphasis will be, given to finding and
proposing events that only the President can do.
It is expected that a healthy balance of 60% of the President's time
being devoted to international affairs and 40% to domestic affairs is
appropriate at this time. International events that have domestic
overtones are most positive (i.e. trade) and domestic activities should
focus on the major issues such as: PEACE, ECONOMY, (Inflation, Taxes),
HEALTH, DRUGS, AND CRIME.
In no case will major news events be scheduled where there is a conflict
if at all possible. Presently, one national newsworthy event is scheduled
daily. It is proposed that, in addition to the major news event, which
usually includes a press plan, that consideration be given to allow an
additional press photo opportunity daily which would have regional impact,
i.e. The Philadelphia Police Athletic League and the New York Subway
Contracts Meeting. A national news story daily and a regional press photo
story daily would not override each other and only regional events of
significant political impact will be considered.
APPROVE H DISAPPROVE
to the degree we
Can do it
- 2 -
In addition to press conferences and radio address opportunities,
the President might have, at a minimum, the following schedule
opportunities over the next four months:
MAJOR ANNOUNCEMENTS
AUGUST
Running Mate
Italian Summit
Peace Talk Progress
Acceptance Speech
American Legion - - Strong National Defense
Japanese Summit
Troop Withdrawals
SEPTEMBER
Labor Day Event
Busing Statement
Revenue Sharing Passage
Phase III: Economic Controls (or end of them)
Screw Worm Treaty Signing with Echeverria
in Texas Mardly banque a wall
OCTOBER
Nuclear Arms Limitation Treaty
Congressional Adjournment - Blast on
ineffectiveness
Announce USSR Leaders Visit date
Veterans Day Event
?
Address UN Opening Session
No
Troop Withdrawal
CAMPAIGN ACTIVITIES
AUGUST
Platform
Convention
Acceptance
California Homecoming
- 3 -
SEPTEMBER
Kick-Off (?) No !
Midwest Rally
East Coast Rally
?
OCTOBER
Ticker Tape Parade Motorcade
Columbus Day Event
Pulaski DayEvent
Astrodome Rally
TV Speeches
WHITE HOUSE EVENTS
INTERNATIONAL
Italian Summit
Japanese Pompidou Summit Speech (?) (in whats Hawaii) that?
International Narcotics Control Conference
U.S.-U.S.S.R. Trade Negotiations
CIEP
NSC
FIAB
Key Ambassadors (Political- get them out
to national foreign affairs forums)
Joint Chiefs of Staff
DOMESTIC
Cabinet
Domestic Council
Quadriad
CEA
Troika
Radio Addresses
Prominent Women Event
Elderly Event
Sign Older Americans Act
Medal of Honor Ceremony (Live)
No
Cost of Living Council
Republican Governors
Chiefs of Police Crime Conference
- 4 -
Also, consideration should be given to the President making a dramatic
trip to Capitol Hill to encourage Congress to speed his key legislative
proposals.
develope proposal
AREAS OF GEOGRAPHICAL CONCENTRATION
The issues that will have major regional impact around the country are
probably centered on agricülture, busing, and elderly needs. Trip con-
cepts will be developed to pay attention to each of these concerns. In
addition, special ethnic interest events will be built around Columbus
Day, Pulaski Day in October.
Based on our latest Key State List, and our latest polling information,
the President should visit, at a minimum, the following places during
the campaign:
California
San Francisco- Environmental Event
?
I really
Southern - Economy oriented event
Valley - Agricultural event
breach
New York
Suburban NYC - Economy
Albany-Syracuse - Jobs
?
the
the
Buffalo - Ethnic
Pennsylvania
sale
Philadelphia - Economy
Pittsburgh - Ethnic
New Jersey - Economy and Peace
Illinois
Cook County - Economy, Peace, Crime
Downstate - Economy, Agriculture
Ohio - Peace, Economy, Agriculture, Environment
Michigan - Busing, Ecomomy, Jobs
Connecticut - Ethnic, Economy why ?
Maryland - Economy why
Texas
Western - Agriculture
Houston - Economy
Dallas - Economy
w/
and The arrived all
- 5 -
FIRST FAMILY STRATEGY
To seize every possible opportunity to involve the First Family in
creditable events in areas of major media concentration in order to
capitalize on television. However, major media concentration is not
the over-riding criteria for trips. Many activities will be planned
outside of Key States and particularly in those areas where we would
not want constituencies to feel neglected, and in those areas where it
is not expected that the President will be able to visit. These areas
would include:
Secondary Cities
California
New York
Perunsylvania
Ohio
Illinois
Michigan
Areas of Population Concentration of
Catholic
Polish
Italian
Irish
Mexican-American
Elderly
Southern States
-
primary
Mountain States
New England States
secondary
Trip Format
Each stop will be centered around a good newsworthy and photographic
event. They will be more political (and personal) than the President's
events - many re-election events. Additionally, each opportunity to
place the principal with the press and on local TV Talk Shows will be
seized. Short photo opportunities with interesting local citizens and
drop-bys at stalwart meetings and receptions will always be added
when feasible.
Quotas
Mrs. Nixon
Between now and the convention, Mrs. Nixon will be asked to do at least
one out-of-town trip per week. Each trip will consist of two events in
one day, in two different States when possible. Each event will be de-
signed to maximize TV exposure and personal contact and minimize the
6
necessity for speaking.
Mrs. Nixon should concentrate on all areas of high Polish and Irish
concentration in Key States.
Daughters
eftween
It is hoped that both Julie and Tricia, between now and the convention,
will do six one-day trips. In September this should increase to six
one-day trips and two three to four day trips (13 days). In October,
their schedule should expand to travel up to 20 days. Their trip con-
cepts will include heavy emphasis on elderly areas, and key Mexican-
American communities. It is expected that the girls will do most of
the trip swings into the areas that need attention but not Presidential
attention. Each trip will be designed in such a way as to get them into
a major media market and a secondary media market daily. The girls
should concentrate on speaking on the health issue, vocational education
good
and drugs excellent
No we're
David' Det Them going on for pue.
ap Handa - Rusia they's
With David going to sea on September 5th, he will probably only participate
in 3 events between now and then:
Pre-Game Interview All Star Game
Dedication of Mount Eisenhower - New Hampshire
The Convention
Ed
After Ed's Bar Exams on July 29th, he has stated he will be available
to participate in a number of events on behalf of the President.
We do not have a clear reading as to the frequency of his events, however,
we would expect that he would travel as much as Tricia would. Hopefully,
he will travel independently of her.
-7-
We are presently trying to ascertain what subject areas Ed would
like to speak out on. At this moment, crime and drugs appear to
be highest on the list. Once we have developed appropriate
good
recommendations for Ed, they will be submitted to him so that he
can make a decision as to what issue or issues he wants to speak
out on. At that time appropriate briefing papers and speeches
will be developed and his schedule will be set.
The Vice President
The Vice President should be given specific target assignments and
issue assignments to strike out on throughout the campaign. He should
be on the road constantly, hitting every Key State several times over
and over again. Just before the election, he should do a final blitz
into each area where he has a particularly strong appeal to really turn
out the vote.
Right!
The Vice President should concentrate on his ethnic constituency, blue
collar targets, conservative areas, and areas of high Wallace constituency.
The Vice President's schedule should be guided by someone who can insure
you
that his schedule is properly coordinated with that of the President, the
First Family, and other key surrogates.
Comments and advice are requested.
us
THE WHITE HOUSE
WASHINGTON
CONFIDENTIAL
DETERMINED TO BE AN
May 19, 1972
ADMINISTRATIVE MARKING
8:40 a. m.
E.O. 12065, Section 6-102
By
NAR. Date
6-17-
MEMORANDUM FOR:
H. R. HALDEMAN
VIA:
DWIGHT L. CHAPIN
FROM:
DAVID N. PARKER
SUBJECT:
Schedule Operation -- First Family
Strategy
We will continue to seize every possible opportunity to involve the
First Family in creditable events in areas of major media concentration
in order to capitalize on television. However, major media concentra-
tion will not be the over-riding criteria.
We will involve the family in as many events as possible in key states,
areas where constituencies have been neglected, and those areas in
which it is not envisioned that the President will be able to visit, i.e.,
Idaho, New Mexico, Western Colorado, etc.
Further, those areas that the President indicated in his discussion with
us on April 5th will also be given priority. Those areas are: the secondary
cities of California, i.e., San Bernardino, Riverside, etc.; New York
suburban;areas of high Polish concentration; the Mountain States; and
the Southern States. The theory behind hitting the Southern States is
that it is thought that the Democrats will probably write these states
off, and by having the Family do events in the South "Nixon interest"
will be shown to these constituencies, and the point would be driven
home that the Democrats have, in fact, written them off.
Trip Formats
Each stop will be centered around a good newsworthy or photographic
event. Additionally, a press availability will be offered along with an
attempt to place the principal on a local TV talk show. Short photo
opportunities with interesting local citizens and a drop-by at stalwarts
meetings will be added whenever feasible.
- 2 -
Mrs. Nixon
Mrs. Nixon's schedule will continue to be handled between her and
Connie. However, this office has developed a close working re-
lationship with Connie's, and she will be depending on us to provide
her with the bulk of schedule ideas that are designed to maximize
the political impact of Mrs. Nixon's trips.
The advance and press follow-through of Mrs. Nixon's trips will
continue to be handled by Connie's organization unless otherwise
directed.
Between now and the Republican Convention, Mrs. Nixon will be
scheduled for one out-of-town trip per week. Each trip will consist
of two major events in one day, in two different states when possible.
Each event will be designed to minimize the necessity for speaking
engagements and maximize the opportunities for photographic ex-
posure.
Dwight and I have worked out a pattern which will expose Mrs. Nixon
to 15 states between now and the Convention. These state assignments
along with some specific schedule proposals have been passed on to
Connie, who will attempt to meet these quotas.
Connie has received explicit instructions from Mrs. Nixon that she
is not interested in doing any travel for two weeks after the Soviet
trip. Accordingly, the state assignments and events listed below
are what Connie will be working toward between now and the Convention.
Date
Location
Event
3rd week of June
Columbia, Missouri
Dedicate a new Veterans
Administration Hospital
Houston, Texas
Remarks before the
National Leadership
Conference of the Future
Business Leaders of
America
4th week of June
Arlington, Virginia
Remarks before Alpha Phi
International Fraternity
- 3 -
Date
Location
Event
4th week of June
Michigan
Events to be determined
Indiana
1st week of July
California
Events to be determined
2nd week of July
Washington and
Events to be determined
Oregon
3rd week of July
New York
Events to be determined
Connecticut
4th week of July
Pennsylvania
Visit Lincoln College,
Brandywine Museum, and
Philadelphia Children's
Center
Delaware
Events to be determined
1st week of August
Illinois
Events to be determined
Wisconsin
2nd week of August
Maryland
Events to be determined
Ohio
3rd week of August
Convention
It is my feeling that with the present working relationship with Connie's
operation, that as long as she meets the goals set forth above that we
should not endeavor to move the responsibilities for the detailed sched-
uling from her operation.
Daughters
Scheduling
It is Parker's responsibility to insure that the overall strategy, which
is worked out with Chapin, is carried out. Parker will serve as the
primary liaison between the daughters, with Stuart and Jackie Low
assisting on the press and press aspects of the schedule conception
and implementation.
- 4 -
Advance
The daughters advance operation will fall under the overall respon-
sibility of Mike Schrauth, with the primary responsibility to the tour
desk officer (hopefully Bill Codus) directing the advancemen in the
actual implementation of each event. The various advancemen
working on assignments will work with Jackie Low to insure that
the exposure expected out of each event is gotten, and Connie
Stuart will direct the actual press arrangements.
Press Follow-through
Jackie Low will be responsible for seeing to it that the press follow-
through plan, which will be developed in advance of each event, is
implemented at the conclusion of each event. Connie Stuart will
continue to provide the synopsis of the press accounts of each event,
and they in turn will be passed on to Haldeman via Parker.
Quotas
It is expected that both Julie and Tricia will do four one-day trips
per month, and two two-day trips per. month. The four one-day trips
per month should take them into six states at a minimum, and the two
two-day trips should take them into four states. This would total out
to ten states per month between now and the election.
The attached composite schedule specifies the date, event, and state
assignments for each girl between now and the election.
Additionally, we are developing a plan and will attempt to place each
of the girls on the major syndicated TV and radio talk shows between
now and the Convention, in hopes of having those shows run in August
and September.
Besides doing a creditable event in each area visited and a TV show,
various other color events will be added on in each city, depending
on the opportunity. These events include presentations of Presidential
Environmental Merit Awards, reproductions of the Cancer Bill, presenta-
tions of Eye on Nixon to Red Cross Chapter presidents, and Right to
Read program certificates.
- 5 -
David
David will be scheduled, when possible, in every event where the
Eisenhower name is dominant. The Navy has given David the okay
to participate in family-oriented activities as long as they are not
political. Accordingly, David will be asked to dedicate Eisenhower
hospitals, Eisenhower schools, and participate in Eisenhower
tributes. Presently, I have lined out events for David's participation
in Texas, Michigan, Georgia, and two in Pennsylvania. Hopefully,
he will be able to do one event per month up to the Convention and then
two per month thereafter.
Ed
After his graduation on June 15th, Ed has stated that he will be avail-
able to-participate in a number of events. At this time I do not have
a clear reading as to how many events he will participate in monthly.
Tricia has stated that he will be spending a great deal of his time
during the summer studying for his bar examinations. Accordingly,
I envision that he would only be available for a.couple of events per
month. If this is in fact the case, we will be generating events
primarily centered around youth activities for his participation; i.e.,
the Vocational Industrial Clubs of America meeting in Roanoke,
Virginia, in mid-July, etc. I would expect that Tricia will control
the amount of events he will do.
Operationally, I believe that the above scheduling and appropriate
coordination can be carried out within the present staffing assignments.
However, if it appears that we will have difficulties meeting the above
requirements, I will holler.
COMPOSITE SCHEDULE FOR GIRLS
June 1972
May 19, 1972
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
2
3
RNandPN
return
4
5
6
7
8
9
10
J. Denver TV
J. Czark River-
Women's Clubs
ways, Missouri
T. Deaf Tour
Arkansas
T. Perth Amboy
NJ nursing home
II
12
13
14
FLAG DAY
15
16
17
J. Recording for
J. Baltimore TV
J. Louisville TV
Blind
Rural Electric
Whitney Young
T. Albany TV
tour
job corps center
Uncle Sam mall
T&E anniver-
T. Cox gradua-
T. Salisbury, Md.
Troy
sary
tion
Hosp. Dedication
IS FATHER'S DAY
19
20
21
22
23
24
J. Winter Haven
J. Conn-Aged
J. Polish Festi-
Florida Citrus
Conn. River
val, Hamtramack,
farmers
Mich.
T. Allentown
T. Boston Museum
T. Fire Island,
Boys Club
NY Seashore
25
26
27
28
29
30
J. Needlepoint
J. NERC-Cincin
J. Quad Cities
lunch
nati TV
TV
FranciscanHosp
T. LULAC conv.
Wisconsin
Beaumont. Texas
July 1972
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
I
T. Calif.
2
3
4 INDEPENDENCE DAY
5
6
7
8
150 anniv. New-
J. Key Clubs
J. CoolidgeCent
field, NY
Internatl, D.C.
Vermont
J. FreedomFest.
T. 100 anniv.
T. Calif.
T. Calif.
Indiana
Colo. Sprgs.
T. Stars&Stripes
Oklahoma City
9
10
II
12
13
14
15
J. FFA-Dallas
FHA-L. A.
J. Calif.
J.. Calif.
Ed-VICA-Roan-
oke, Virginia
T. I'linois
Interlochen, Mich. T. LOP,
Seattle
16
17
IS
19
20
21
22
J. Neil Armstrong
J. Personal
Museum, Ohio
I akewood, Chid
T. FrontierDays
T. Nixon reunion
T. Calif:
Cheyenne
Stayton, Oregon
KlamathFalls, Ore.
23
24
25
26
27
28
29
WatkinsGlen, NY
J. FederalHall
J. MonmouthCty
PN-Toastmistr.
Phila.
NJ GirlScout
Miami
T. Maryland
T. Waterbury,
30
31
Conn
August 1972
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
I
2
3
4
5
J. KC airport,
J. Arkansas
J. New Mexico
J. Calif.
Mo.
dedicate Texas
Arizona
Guadalupe Park
T. Bilingual ed.
T. Fly-in, Oshkosh
NJ
Wisc. State Fair
6
7
8
9
10
II
12
J. Calif.
J. Calif.
J. SanBerrardim
J. Trade Fair
Mall, Calif.
Seattle-Idaho
T-H. Hoover
birth, W. Branch,
T. MichiganRed
Iowa
Cross, BattleCr
Ohio
13
14
15
16
17
IS
19
J. Conn. Older
J. NJ
Americans
Nixon Day
'I
T. JuniorAch.
Bloomington, Ind.
20
21
22
23
24
25
26
J. Florida
(
T. Florida
27
28
29
30
31
[Iten. N-3]
Committee for the Re-election of the President
MEMORANDUM
June 26, 1972
MEMORANDUM FOR: MR. ROBERT TEETER
FROM:
RICHARD F. McADOO
R
SUBJECT:
Military Voters
Per our discussion, here is the demographic information on
members of the military in the 19 - 24 age group. No
statistics are available on family income brackets at the
time of service entry.
Table II shows regional and state groupings for 19 - 24
year olds at the time of their entry into the service.
I'd appreciate thoughts as to whether we should attempt
to influence these people or limit our efforts soley to
officers and senior career enlisted men.
Since we must make preliminary strategy decisions by July 1,
I'd appreciate it if you could provide a "first cut" opinion
by week's end.
Thanks!
cc: Mr. Frederic Malek
as
of
Army
Navy
Marine Corps
Air Force
Number %
Number %
Number
%
Number
%
Total Population
916,539 100.0
472,467 100.0
183,210 100.0
608,027 100.0
Age
19-24
663,360 72.4
291,738
61.7
141,690 77.3
310,248 51.0
Race
Caucasian
580,906
87.6
275,866
94.6
126,034
89.0
271,267
87.4
Negro
82,454
12.4
15,872
5:4
15,656
11.0
38,981
12.6
Educational Level
0-8
23,852
3.6
2,573
0.9
3,639
2.6
712
0.2
9-11
156,509
23.6
31,782
10.9
47,314
33.4
16,377
5.3
12
355,231
53.6
212,512
72.8
77,528
54.7
260,049
83.8
13-15
99,532
15.0
41,620
14.3
12,051
8.5
26,376
8.5
16-18
28,236
4.2
3,251
1.1
1,158
.8
6,734
2.2
Marital Status
Married
a)
a)
22,562
15.9
99,552
32.3
Single
119,128 84.1
208,733
67.7
Entry Source
Enlistee
370,562 55.9
Inductee
292,798 44.1
a) Not available
Table ii
Enlisted Male Inventory as of 30 June 1971
Army
Navy
Marine Corps
Air Force
Number
%
Number
%
Number
%
Number
Home State
%
New England
Total
26,620
4.1
13,055
4.5
7,473
5.4
27,480
6.
Conn
5,733
.9
2,783
1.0
2,088
1.5
Maine
5,434
1.
3,890
.6
1,967
.7
816
.6
Mass
3,021
0.
11,329
1.7
5,444
1.9
3,191
2.3
NH
13,306
3.
2,462
.4
1,233
.4
555
.4
RI
1,970
2,290
.4
812
.3
482
.3
VT
2,813
916
.1
816
.3
341
.2
936
Middle Atlantic
Total
81,907
12.6
31,564
10.8
21,207
15.3
68,478
15.
NJ
13,150
2.0
1,839
.6
3,627
2.6
10,325
2.
NY
37,605
5.8
12,983
4.5
8,967
6.5
31,417
7.
Penn
31,152
4.8
16,742
5.7
8,613
6.2
26,736
6.
East North Central
Total
139,931
21.5
55,126
18.9
30,776
22.1
77,457
17.
Ill
38,014
5.8
13,291
4.6
7,436
5.3
17,718
3.'
Ind
17,470
2.7
7,606
2.6
4,510
3.2
11,269
2.
Mich
32,031
4.9
12,354
4.2
6,724
4.8
15,561
3.1
Ohio
36,969
5.7
15,624
5.4
8,895
6.4
24,566
5.1
Wisc
15,447
2.4
6,251
2.1
3,211
2.3
8,343
1.9
West North Central
Total
61,496
9.4
35,699
12.3
11,502
8.3
33,031
7.5
Iowa
9,896
1.5
6,578
2.3
2,099
1.5
5,164
1.2
Kan
5,101
.8
5,337
1.8
1,346
1.0
5,006
1.1
Minn
14,266
2.2
8,476
2.9
2,796
2.0
6,131
1.4
Mo
20,970
3.2
8,410
2.9
3,375
2.4
11,116
2.5
Neb
5,266
.8
3,465
1.2
952
.7
3,067
.7
ND
3,140
.5
1,562
.5
526
.4
1,130
.3
SD
2,857
.4
1,871
.6
408
.3
1,417
.3
South Atlantic
Total
108,661
16.7
36,857
12.7
20,299
14.6
77,353
17.9
Del
1,374
.2
746
.3
427
.3
Fla
1,122
.3
21,123
3.2
8,603
3.0
4,313
3.1
Ga
21,660
5.C
17,392
2.7
5,384
1.8
2,750
2.0
Md
10,791
2.5
12,300
1.9
5,080
1.7
2,948
2.1
7,311
1.7
NC
20,182
3.1
5,310
1.8
3,327
2.4
SC
12,043
2.8
10,132
1.6
3,127
1.1
1,692
1.2
7,251
1.7
Va
17,009
2.6
5,234
1.8
2,937
2.1
10,626
2.4
DC
1,516
.2
455
.2
524
.4
2,069
.5
WV
7,633
1.2
2,918
1.0
1,381
1.0
4,480
1.0
Army
Navy
Marine Corps
Air Force
Number
%
Number
%
Number
%
Number
%
Home State
East South Central
Total
51,792
8.0
15,083
5.2
8,167
5.9
30,342
7.0
Ala
14,301
2.2
3,881
1.3
2,475
1.8
9,122
2.1
Ky
13,880
2.1
3,577
1.2
1,871
1.3
6,774
1.6
Miss
7,763
1.2
2,585
.9
1,150
.8
4,343
1.0
Tenn
15,848
2.4
5,040
1.7
2,671
1.9
10,103
2.3
West South Central
Total
71,642
11.0
40,365
13.9
15,489
11.1
50,152
11.5
Ark
7,564
1.2
5,566
1.9
1,575
1.1
4,701
1.1
La
14,172
2.2
8,797
3.0
2,917
2.1
8,519
2.0
Okla
9,963
1.5
7,776
2.7
2,199
1.6
7,118
1.6
Texas
39,943
6.1
18,226
6.3
8,798
6.3
29,814
6.8
Mountain
Total
30,144
4.6
22,220
7.6
7,412
5.3
17,945
4.2
Ariz
6,612
1.0
3,070
1.1
1,860
1.3
4,275
1.0
Colo
8,120
1.2
5,300
1.8
1,426
1.0
4,913
1.1
Idaho
2,310
.4
1,919
.7
617
.4
1,664
.4
Mont
2,986
.5
5,842
2.0
711
.5
1,226
.3
Nev
1,153
.2
683
.2
546
.4
872
.2
NM
4,312
.7
2,556
.9
1,202
.9
2,446
.6
Utah
3,544
.5
1,835
.6
803
.6
1,853
.4
Wyo
1,107
.2
1,015
.3
247
.2
696
.2
Pacific
Total
75,748
12.1
41,379
14.2
16,690
12.0
54,372
12.4
Aka
a)
829
.3
107
.1
349
.1
Calif
59,441
9.1
27,688
9.5
11,857
8.5
38,140
8.7
Haw
a)
559
.2
286
.2
2,653
.6
Ore
8,149
1.3
5,432
1.9
2,139
1.5
4,962
1.1
Wash
11,158
1.7
6,871
2.4
2,301
1.7
8,268
1.9
a) Not available
COAST GUARD ENLISTED POPULATION
(May 31, 1972)
1. Total Strength: 31, 181
2. Age Group 18-24: 19,462 (62. 4% of total)
3. Race:
Caucasian
89.7% of 18-24 group
Negro
6.9% of 18-24 group
Oriental
3. 4% of 18-24 group
4. Education Level:
Completed Grade School
8% of 18-24 group
Some High School
4% of 18-24 group
Completed High School
63% of 18-24 group
Some College
24% of 18-24 group
Completed College
1% of 18-24 group
5. Marital Status:
Married
31. 8% of 18-24 group
Single
68.2% of 18-24 group
6. Home Region:
New England
13% of 18-24 group
Middle Atlantic
18% of 18-24 group
South Atlantic
16% of 18-24 group
South and Western South
9% of 18-24 group
Great Lakes
11% of 18-24 group
Great Plains and Mountains
9% of 18-24 group
Pacific
17% of 18-24 group
[Item N.
Committee for the Re-election of the President
MEMORANDUM
June 12, 1972
DETERMINED TO BE AN
ADMINISIRATIVE MARKING
CONFIDENTIAL
E.O. 12085, Section 6-102
By EMP NAR., Date 6-17-80
MEMORANDUM FOR:
THE HONORABLE JOHN N. MITCHELL
FROM:
ROBERT M. TEETER
SUBJECT:
Spanish-American Bloc
A question has been raised as to how we determined that there is a
high potential for improving the Nixon vote among Spanish-Americans.
Our first wave polling found that while the President was not
attracting a high percentage of Spanish-American voters, he did
run somewhat better than Republicans in the past. More importantly,
both his ratings on the issues and personality scales were quite
favorable. If we accept the idea that switching a person's vote
is the last step in a series of attitude changes, it would appear
that a significant number of Spanish-American voters are well on
their way to completing this attitude change.
Another recent study of Spanish-American voters in four cities shows
a great variance in Nixon's rate of approval for his handling the
job as President.
Los Angeles
San Antonio
Chicago
New York
Approval
29%
48%
31%
25%
Disapproval
71
57
69
75
The above results would tend to indicate that the attitudes of
Spanish-Americans toward the President are flexible.
All of our data would seem to suggest that the President has much
to gain from any overtures made to this voter bloc. With the up-
coming state dinner for President Escheveria, it might be an appro-
priate time for the President to accept an invitation to visit
Mexico in the near future. In the meantime, however, we should
make every effort to publicize the state dinner to Spanish-Americans,
particularly in California and Texas. Also, a presidential appear-
ance in an area of large Spanish-American population would be
helpful.
-2-
Appearances will be more productive if made now before the Democrat
nominee is selected. As with most groups, every voter we can get
committed now is one less that will be available to McGovern once
he gets the nomination.
While we did not attempt to measure anti-Mexican bias, I am confi-
dent we can make some positive overtures without alienating others
who might otherwise vote for the President.
CONFIDENTIAL