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This file contains:
From L.J. Evans, Jr. to Malek RE: having RN and the First Family appear with older Americans during the campaign. 1 pg. [Subject: Campaign] [Memo], 4/5/1972
From Chapin to Parker RE: using Ed Cox in the campaign. Duplicates attached. Handwritten notes included on two copies. 3 pgs. [Subject: Campaign] [Memo], 8/1/1972
List of RN and First Family campaign appearances. Handwritten notes added by unknown. 6 pgs. [Subject: Campaign] [Other Document], no date
From Chapin to Colson RE: presidential posture during the campaign. 3 pgs. [Subject: Campaign] [Memo], 1/17/1972
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WHSF: Contested, 46-36
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26146350
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WHSF: Contested, 46-36
description
This file contains:
From L.J. Evans, Jr. to Malek RE: having RN and the First Family appear with older Americans during the campaign. 1 pg. [Subject: Campaign] [Memo], 4/5/1972
From Chapin to Parker RE: using Ed Cox in the campaign. Duplicates attached. Handwritten notes included on two copies. 3 pgs. [Subject: Campaign] [Memo], 8/1/1972
List of RN and First Family campaign appearances. Handwritten notes added by unknown. 6 pgs. [Subject: Campaign] [Other Document], no date
From Chapin to Colson RE: presidential posture during the campaign. 3 pgs. [Subject: Campaign] [Memo], 1/17/1972
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
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Document Description
46
36
4/5/1972
Campaign
Memo
From L.J. Evans, Jr. to Malek RE: having
RN and the First Family appear with older
Americans during the campaign. 1 pg.
46
36
8/1/1972
Campaign
Memo
From Chapin to Parker RE: using Ed Cox in
the campaign. Duplicates attached.
Handwritten notes included on two copies. 3
pgs.
46
36
>
Campaign
Other Document
List of RN and First Family campaign
appearances. Handwritten notes added by
unknown. 6 pgs.
46
36
1/17/1972
Campaign
Memo
From Chapin to Colson RE: presidential
posture during the campaign. 3 pgs.
Monday, March 26, 2012
Page 1 of 1
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
April 5, 1972
MEMORANDUM FOR:
FRED MALEK
SUBJECT:
Presidential and First Family
Appearances with Older Americans
Attached are the two separate appearance schedules, one
for the President, the other for the First Family.
Concerning your reservations on the Whittier, California,
and Domestic Council drop-by's, unless the President can get in
the field more often it will be hard to develop such drop-by's with-
out them looking contrived. However, I would like to emphasize
that these schedules should be regarded as tentative, and that
events may develop which will pre-empt any. one of those presently
listed. An example might be the necessity of calling all major
aging organization leaders in to meet with the President if Congress
passes the 20% Social Security increase (presuming the President
will sign it). What I have tried to establish with these schedules is
a broad overall strategy (within the guidelines you mentioned) for
assuring Presidential visibility relating to older Americans and
their concerns.
Bud
L.J. Evans, Jr.
Attachments
8/21
F.F. Iclud
August 1, 1972
MEMORANDUM FOR:
MR. DAVID N. PARKER
FROM:
DWIGHT L. CHAPIN
On the memorandum which you sent to Ed Cox, you should be aware that it
has stirred up the President a little bit. You should not send memoranda to any
member of the First Family directly without them having first been approved by
either Bob Haldeman or by me. In most cases, it should come through me
because there is no sense in bothering Bob.
Regarding Ed, it is the President's feeling that he should be used among the
suburban elite in our key states. He should be used in upper-class colleges in
the high income level areas. The President feels that you should get Reitz
involved in helping with the planning for the use of Cox.
Once we have a plan developed, the President would like to see it. Let's set a
deadline of next Monday, August 7, to get the memorandum in to Bob.
Follow up- August?
8/8 -David said other matter are utating purity
[1-8-11 wetI]
August 1, 1972
MEMORANDUM FOR:
MR. DAVID N. PARKER
FROM:
DWIGHT L. CHAPIN
On the memorandum which you sent to Ed Cox, you should be aware that it
has stirred up the President a little bit. You should not send memoranda to any
member of the First Family directly without them having first been approved by
either Bob Haldeman or by me. In most cases, it should come through me
because there is no sense in bothering Bob.
Regarding Ed, it is the President's feeling that he should be used among the
suburban elite in our key states. He should be used in upper-class colleges in
the high income level areas. The President feels that you should get Reitz
involved in helping with the planning for the use of Cox.
Once we have a plan developed, the President would like to see it. Let's set a
deadline of next Monday, August 7, to get the memorandum in to Bob.
August 1, 1972
MEMORANDUM FOR:
MR. DAVID N. PARKER
FROM:
DWIGHT L. CHAPIN
On the memorandum which you sent to Ed Cox, you should be aware that it
has stirred up the President a little bit. You should not send memoranda to any
member of the First Family directly without them having first been approved by
either Bob Haldeman or by me. In most cases, it should come through me
because there is no sense in bothering Bob.
Regarding Ed, it is the President's feeling that he should be used among the
suburban elite in our key states. He should be used in upper-class colleges in
the high income level areas. The President feels that you should get Reitz
involved in helping with the planning for the use of Cox.
Once we have a plan developed, the President would like to see it. Let's set a
deadline of next Monday, August 7, to get the memorandum in to Bob.
David!!
Today is the 7th
W
LIST OF THE PRESIDENT'S APPEARANCES:
PLACE
EVENT
TYPE INVOLV.
Apr. (17th)
D.C.
Post White House Conf.
Drop-by
on Aging Planning Board
The White House Conference on Aging Planning Board membership consists of almost
every top aging and volunteer organization leader concerned with the elderly. Its
membership totals approximately 90. Therefore, this is a very important group of
leaders for the President to meet with.
Pable
April
D.C.
Older Americans from
Drop-by
Whittier, Cal.
Since the President went to Whittier College, this event provides a good opportunity
to reminisce about what good some of his profs (now old) did for him and others and
how they are continuing to accomplish things through what they taught their students.
This could be capped by how their work for the present generation of leaders makes
those leaders want to work for older Americans. (A schedule proposal has been
submitted).
Subt
May
D.C,
Older Americans Month
Radio Address
A Presidential Proclamation is traditionally issued for Older Americans Month and
it would be useful to show Presidential concern for and interest in older persons
during Senior Citizens Month by reading a short address honoring them during that
month. This would be particularly useful to help reach the rural elderly. (A schedule
proposal has been submitted.)
PLACE
EVENT
TYPE INVOLV.
May (5th-18th)
Cal.
Baseball Game (Senior All-Stars) Drop-by
The Commissioner of Baseball has agreed to support this event in each ballpark
accross the country. Each team would give, or sell at reduced rates, tickets
to older people.
The President would be accompanied to a California Angels game (his home team) by
Governor Reagan and Casey Stengel and sit among several thousand older people.
(A schedule proposal has been submitted.)
June (12-15th)
D.C.
AARP Convention
Major Address
AARP is the biggest older American organization, with over 3.5 million members.
It is an organization which has been neutral, but leaned in our direction, and one
which will be more favorable with the proper stroking. Therefore, this is one of the
highest priority events for a Presidential appearance. (A schedule proposal has been
submitted).
June (late)
D.C.
Citizens Older Americans
Drop-by
Advisory Committee
Top "aging" leaders, as well as retired show business people, and athletes will be
asked to join an honorary Advisory Committee at the Citizens Committee, and one of our
main requirements for getting mileage out of such a group will be giving it high visibility.
A drop-by to see the President in the Oval Office would achieve this requirement.
PLACE
EVENT
TYPE INVOLV.
July (mid)
D,C.
Cabinet-level Domestic Council
Drop-by
on Aging Meeting
We will have accomplished several of the initiatives which the President announced in
his Aging Message that are popular with older people which could be announced in con-
junction with the various Secretary's who are members of this committee. We should
deyth
take this opportunity to give such initiatives visibility.
August (early) Ohio, Ill., Ind. Road trip: Project FIND,
Minor address & Drop-by's
July Toolate alexomo Nursing Con Home
Project
(President and Mrs. Nixon)
This road trip, an itinerary of which will be submitted within two weeks, will be designed
to gain a high visibility for the President's concern over problems facing older persons
in the Midwest, as that is the section of the Nation with the highest percentage of older
voters, outside of Florida.
August (late)
D.C.
To be determined.
September (early) D.C.
Drop-by
To be determined.
Sept. (24th-27th) Texas
NARFE Convention
Major Address
The NARF E organization is one of the four largest "aging" organizations and is by far the most
sympathetic and helpful. We would gain extensive coverage through its publication as well as the
general press from such a Presidential appearance. Even more important, such an appearance
would assure us of this group's crucial support. (A schedule proposal has been submitted.)
PLACE
EVENT
TYPE INVOLV.
Oct. (mid)
Ohio
Housing Project
Drop-By
Ohio is one of our key states and the housing area is one in which we have accomplished
much that the President can cite favorably.
Oct. (early)
D.C.
To be determined.
Oct. (late)
D.C.
Reaffirm Pos. 's.
T.V. Speech
A TV speech on the subject of older Americans is a must if we are to reach the majority
of older voters. It is imperative that the President show concern for them as a separate
entity, as no other group of voters' opinion is swayed so much by the mere manifestation
of care for the problems they face. This event is key to the success of our overall effort.
November
California
Escondido Senior Center
Drop-by
This Senior Center is considered one of the best in California. In light of this fact, &Cali-
fornia's high priority, it would be a good place to close out the older voter campaign.
(A schedule proposal has been submitted).
LIST OF APPEARANCES FOR THE FIRST FAMILY:
PLACE
EVENT
TYPE INVOLVEMENT
May (1st-4th)
Miami, Fla.
NRTA Convention
Drop-by -- Mrs. Nixon
This group is composed of retired teachers and is associated with the AARP's. In light
of Mrs. Nixon's background, she would be very appropriate for such a meeting. In
addition, this will receive coverage in the AARP publications, which reach over 3.5 million
older voters. (A schedule proposal has been submitted.)
June
My-
New Jersey
Foster Grandparent Project
Julie or Tricia -- Drop-by
The Foster Grandparent Program has been highly successful and popular. Thus, it would
be good to gain some association with it, particularly in a priority state.
Mo.
D
you
July
Farm Home Repair
Drop-by - Mrs. Nixon
This program is not well-known, but has been very popular in rural areas where 7 out of every
June
19 persons over 65 live. We should use the visibility Mrs. Nixon would give to highlight our
concern for such rural "aging" programs, in a priority and largely rural state like Missouri.
July
California
RSVP
THE
Drop-by -- Julie or Tricia
In light of the President's and Mrs. Nixon's interest in volunteerism, the Retired Senior
Volunteer Program would be a good one to have members of the family visit.
August
New York
Nutrition Project
Aug ath
Drop-by -- Julie or Tricia
We recently pre-empted Kennedy on nutrition by funding his bill at $100 million. This received a
lot of favorable publicity and we should exploit it.
PLACE
EVENT
TYPE INVOLVEMENT
September
Florida
Dade Senior Center
Drop-by -- Julie or Tricia
Florida, with its high percentage of older voters, particularly around Miami, offers a good
poilt
location for a First Family visit to gain their support.
Spetember
New York
Nursing Home
Statis
Drop-by -- Mrs. Nixon
The President's concern for upgrading nursing homes should be exploited. This offers a
good forerunner event to what will hopefully be an appearance by Mrs. Nixon before the
Illinois Nursing Home Association the following month.
oilse
Oct. (3rd-5th)
Illinois
Illinois Nursing Home
Drop-by -- Mrs. . Nixon
Association Convention
This event would be used to re-emphasize the President's accomplishments regarding nursing
homes. The organization is an important one and in a key state.
Oct. (mid)
Indiana
Green Thumb
Drop-by - Julie or Tricia
Green Thumb is a successful Department of Labor project which employs older Americans to
beautify the countryside and is considered highly successful. This event could be used to tie
14th
older voters with the environment issue in a favorable way.
of
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
January 17, 1972
9:30 a.m.
MEMORANDUM FOR:
MR. CHARLES W. COLSON
FROM:
DWIGHT L. CHAPIN
Per your request, the following are some suggestions and comments on what others
presented in terms of the President's posture during the next few months:
It was obvious from Ken Cole's presentation of our forthcoming domestic objectives
that there is little which is exciting. Much of what we will present is going to face
the same problem as what was proposed last year in the sense that, for example,
in the case of the value added tax, it is going to be hard to explain and relate to
people in a decisive, political way.
My feeling is that we still need to have an umbrella for the domestic program such
as we have for the foreign policy. Obviously, it is much harder to come up with a
general theme for our very fragmented domestic objectives.
I think the rationale regarding a "Generation of Peace" can offer the vehicle which
we are after domestically. It is also the concept which if explained properly can
be not only palatable but perhaps generated into some excitement as far as the
President's interest is concerned. The point is that the President is after a "Generation
of Peace" not only abroad but more specifically at home. This is an offensive peace.
It is not a peace that has been reached, but it is a peace for which he is driving. He
can relate it to any number of different areas such as peace and security for the aged;
peace of mind about our environment; peace of mind in education by developing the
neighborhood school system; peace in the knowledge that the drug problem is coming
under control and that pushers and those criminals exploiting drugs will be prosecuted
in the toughest fashion; peace of job security for the laboring man; the peace of the
promise of rehabilitation for those in prisons,and so on.
What we are after is setting the President apart from any challengers, Democrat or
Republican, on the highest of plains and being able to relate to key issues with a
2.
certain emotional feel while being somewhat specific in terms of concrete steps that he
has taken.
Safire spoke of the need during the campaign period for promising. I do not think that
the "Generation of Peace" concept is incompatible with the idea of promises. The
important thing is what the President is striving for and what he has done. The
"Generation of Peace at Home" concept can tie very easily to the change in our whole
domestic situation since the 1968 chaotic condition of our country. It also has great
ties to the visionary aspects of the bicentennial era.
You mentioned specifically three steps which we need to take. Your first was to get
the President's understanding in the domestic area and to have him not be defensive
but to get him personally committed to speak in an offensive way on certain domestic
goals or domestic-related type events; (2) You wanted to determine exactly what our
message should be; and (3) You wanted to have everyone unleashed (per Ziegler's
concept) and keep them sober, honest, and have the President's commitment spoken
to by everyone including the President. Scali made the point that the third item was
the most important and indispensable in terms of being straightforward and clobbering
the Democrats. I disagree. I feel that the indispensable step, if indeed we are right,
is to move off on the number one ingredient that you mentioned which is the
Presidential commitment. I know that other people have tried to build cases for the
President to become more committed on the domestic scale. They have been unsuc-
cessful. The problem on this has been, however, that they have done so on specific
things such as the environment, health care, revenue sharing, and so forth. They have
never been able to zero it in on a theme basis which the President should constantly
strike at such as he does with the "Generation of Peace" or "Peace for a Generation"
foreign policy theme.
Although it will drive the President crazy, I do agree with Ziegler's theme that we should
loosen up and let more Administration people attend Sperling-type breakfasts and speak
out and be a little bit more free-wheeling about things. There is no question in my mind
that we are over-controlled and too restrictive in what, when, and how we advocate.
Our programatic, PR-oriented, oversell criticism is to a large degree, if not entirely, a
by-product of our own restrictive process.
All of what I have said in this memorandum is not to insinuate that I disagree with the
understanding which I have received from Haldeman regarding the President's desire to
accentuate the foreign policy thrust of his Presidency. As I said this morning, I think
that during 1971 our emphasis probably boiled down to a 30% domestic orientation
with the other 70% being foreign policy. I think we are unbalanced in terms of the
necessity politically to hit harder domestically. This is going to be especially true
3.
as we come into the campaign. It would be a good idea if we could keep the President
as the sole protector of the country on foreign policy grounds during the campaign,
but I do not think that this is going to be the case. The only way that this would
work would be if we were on the verge of or in a war. We must be able to build some
case for the President in domestic affairs and the way our schedule and philosophy
are weighted now, I do not think that we have the proper defense. I guess this was the
conclusion of the group this morning.
At one of the next meetings which we have on this project, I would suggest that someone
come in with the most current information out of our issue polls. We need to know
exactly what people are thinking in terms of where the President is strongest on each
particular issue, where we are weak, and what issues are most important to the people.
Perhaps this can be helpful in our selection of themes.
cc: Mr. Haldeman