Ask the Scholar

{
    "localId": "26146352",
    "label": "WHSF: Contested, 46-37",
    "core": "doc",
    "dtoType": "document",
    "citationUrl": "https://catalog.archives.gov/id/26146352"
}

{
    "id": "26146352",
    "sourceUrl": "https://catalog.archives.gov/id/26146352",
    "contentType": "document",
    "title": "WHSF: Contested, 46-37",
    "description": "This file contains:\n\nFrom Magruder to Mitchell RE: a summary of the Campaign Strategy Group's meeting the previous day to discuss various campaign topics. 3 pgs. [Subject: Campaign] [Memo], 4/5/1972",
    "citationUrl": "https://catalog.archives.gov/id/26146352",
    "collections": [
        "Richard M. Nixon's Returned Materials Collection",
        "Contested Materials Files"
    ],
    "iiifBase": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/52/1463/26146352/content/presidential-libraries/nixon/RN-RET/2546065/Contested-Box-46/Contested-46-37.pdf",
    "thumbnailUrl": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/52/1463/26146352/content/presidential-libraries/nixon/RN-RET/2546065/Contested-Box-46/Contested-46-37.pdf",
    "largeImageUrl": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/52/1463/26146352/content/presidential-libraries/nixon/RN-RET/2546065/Contested-Box-46/Contested-46-37.pdf",
    "imageCount": 1,
    "hasImages": true,
    "source": "import",
    "hasTranscription": false
}

{
    "url": "https://catalog.archives.gov/id/26146352",
    "naId": 26146352,
    "levelOfDescription": "fileUnit",
    "recordType": "description",
    "ocrSource": "nara-archive"
}

{
    "seq": 1,
    "pageIndex": 0,
    "type": "document",
    "url": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/52/1463/26146352/content/presidential-libraries/nixon/RN-RET/2546065/Contested-Box-46/Contested-46-37.pdf",
    "mediaId": "3af274f6385af715",
    "ocrText": "Richard Nixon Presidential Library\nContested Materials Collection\nFolder List\nBox Number\nFolder Number\nDocument Date\nNo Date\nSubject\nDocument Type\nDocument Description\n46\n37\n4/5/1972\nCampaign\nMemo\nFrom Magruder to Mitchell RE: a summary\nof the Campaign Strategy Group's meeting\nthe previous day to discuss various\ncampaign topics. 3 pgs.\nMonday, March 26, 2012\nPage 1 of 1\nCOMMITTEE FOR THE RE-ELECTION OF THE PRESIDENT\n1701 PENNSYLVANIA AVENUE. N.W.\nWASHINGTON. D. C. 20006\nDETERMINED TO BE AN\n(202) 333.0920\nADMINI\nApril 5, 1972\nKING\nE.U.\n6-102\nBy EP\n7-8-82\nCONFIDENTIAL\nMEMORANDUM FOR THE HONORABLE JOHN N. MITCHELL\nSUBJECT: Campaign Strategy Group\nAt the meeting of April 4, the following subjects were discussed:\nPrimary Campaign Plans. Jeb Magruder reviewed the plans for the\nremaining primary states which he had discussed with you last\nweek in Florida. The Group was in agreement with the strategy\npursued thus far in the primaries and with the activities planned\nfor the primaries yet to come.\nBusing. The point was raised that the President's announcement\non busing had not yet had the desired effect of pre-empting the\npositions of the Democrats. In the South, the Southern Demo-\ncratic Governors are attacking the President on the point that\nnothing was done to stop busing in the south, but as soon as it\nmoved to the north, it is immediately halted, with no relief to\nthe south. Furthermore, the second part of the President's pro-\ngram, which is increased Federal aid to improve the quality of\nschools, is perceived to be the funneling of more Federal tax\nmoney into the northern urban ghettos. At the same time, the\nliberal Democrats, campaigning in the northern primaries, are\nattacking the President for a reactionary position which threatens\nto roll back the clock to the separate segregated school systems\nwhich existed before 1954. It was the feeling, particularly of\nMr. Finch and Mr. Dent, that an adequate job was not being done\nin seizing the initiative on this vital issue.\nAdvertising Program for the Mexican-American Community in California.\nPhil Joanou presented recommendations for conducting a pilot program\nin the California primary to determine whether selected elements of\nthe Mexican-American community could be influenced to vote favorably\nfor the President in the general election. Advertising, direct mail\nCONFIDENTIAL\n- 2 -\ntelephoning would be focused on a selective basis to the higher\nincome segments of this community. The effect during the campaign\nwould be measured by public opinion surveys on the pre-selected\nsample group. It was the feeling of the Strategy Group that such\na program would represent a wise investment in determining which\nstrategy should be followed toward this voter bloc in the fall\ncampaign. The Re-Election Committee will therefore proceed to\ndevelop specific recommendations for your review and decision.\nGeorge Meany. Bob Finch raised the point that a major campaign\nissue was developing around the actions of George Meany and the\nother Union leaders in walking off the Pay Board. We should be\ndoing the preparation now so that the issue can be used effectively\nin the fall campaign. For the next meeting, Bob Teeter will analyze\navailable polling data on the public perception of Unions in general,\nand George Meany in particular.\nGeorge Wallace. At the next meeting, Bob Teeter will present\nan analysis on whether the President would be helped or hindered\nby the presence of George Wallace as a third party candidate.\nHarry Dent suggested that a poll be taken in the Deep South to\nsee whether Wallace's standing has improved as a result of his\nactivities in the primaries. Bob Teeter will incorporate this\nrecommendation in his second wave of polling to be conducted in\nJune.\nIt was reported by Harry Dent that the people on George Wallace's\nstaff do not get along particularly well with the leaders of the\nAmerican Independent Party. These problems could obviously be over-\ncome if Wallace decides to run again, but they do present a situ-\nation which was not present in 1968 when the American Independent\nParty was Governor Wallace's personal vehicle.\nMiscellaneous. It was reported that the cross-over characteristic\nof the Illinois Primary was the result of a recent court suit rather\nthan having been mandated by State law. It is possible that similar\nsituations are pending in other primary states which could change\nthe complexion of those races. Jeb Magruder will see that research\nis conducted on that point.\nMurray Chotiner suggested that many early supporters of the President\nin California had not been included in the current structure of the\nConvention Delegation, or of the state Re-Election Committee. He\nsuggested that a mailing be made to all of these people, inviting\nthem to participate in this campaign. A special recommendation\nwill be presented to you on this matter.\nCONFIDENTIAL\n- 3 -\nWilliam Buckley has stated that he will vote for the President\nin November. It was pointed out, however, that we must use\ngreat care not to employ that endorsement in the California\nprimary because Buckley might publicly disavow it at that time.\nDick Moore suggested that we conduct some media advertising\nbefore the Democratic Convention in order to compete with the\nobvious attention which the Democrats will receive at that\ntime. In the brief discussion which followed, the group was\nwidely divided on that issue. It will be discussed in more\ndetail at the next Strategy Group Meeting, at which Peter\nDailey will conduct a discussion on the broader subject of\npreliminary ideas for advertising strategy in the general\ncampaign.\nJEB S. MAGRUDER\nCONFIDENTIAL"
}