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From Strachan to Haldeman RE: campaign advertising and budget information from a Campaign Budget meeting. 2 pgs. [Subject: Campaign] [Memo], 10/2/1972
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WHSF: Contested, 46-39
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WHSF: Contested, 46-39
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From Strachan to Haldeman RE: campaign advertising and budget information from a Campaign Budget meeting. 2 pgs. [Subject: Campaign] [Memo], 10/2/1972
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Richard M. Nixon's Returned Materials Collection
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Richard Nixon Presidential Library
Contested Materials Collection
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Document Description
46
39
10/2/1972
Campaign
Memo
From Strachan to Haldeman RE: campaign
advertising and budget information from a
Campaign Budget meeting. 2 pgs.
Monday, March 26, 2012
Page 1 of 1
maG sant.
ADMINISTRATIVELY CONFIDENTIAL
October 2, 1972
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
GORDON STRACHAN
SUBJECT:
Campaign Advertising and
Budget Matters
Campaign Advertising
At the weekly Campaign Budget meeting, Clark MacGregor and
Maury Stans approved the expenditures for campaign adver-
tising for the week of October 9. The substantive content
of the TV network and local spots is described in the attached
decision memorandum for MacGregor. To summarize the DFN
"Welfare" spot would run in all 60-second network spots and
in the selected local TV markets. The network 5-minute spots
would be "Older Americans" and "Environment". Magruder
indicated that MacGregor was "upset" about the advertising
decision to run "Defense" this week instead of "Welfare".
MacGregor also indicated in today's Budget meeting that he
was not pleased with the "Saturday afternoon" advertising
decision. In light of this, you may want to discuss the
attached memorandum with MacGregor. Peter Dailey needs a
decision quickly.
The Nixon Years
The scheduled Connally spot for October 4 has been cancelled
by ABC. Instead, The Nixon Years will be run on October 5
between 9 and 9:30. MacGregor, Dailey, and Magruder decided
not to call Elton Rule, President of ABC, because they will
need the favor next week to buy Connally's spot near McGovern's
Vietnam address.
Budget Decisions
Stans again complained that there was no budgetary control on
campaign expenses. He suggested November Group cutback on
Me
- 2 -
personnel. Dailey refused. He suggested cutbacks in the
Direct Mail/Get Out the Vote Telegrams. MacGregor and
Magruder refused. He suggested cubbacks in office expenses.
Odle explained there was no way to control telephone and
mail expenses.
The net result is that the campaign budget is now up to
43,000, and Stans must raise 10,500 in the next month.
When Clark MacGregor told Stans that Ehrlichman had indicated
that the IRS would issue a ruling terminating the current
system of no capital gains tax on a contribution of appreciated
stock, Stans was floored. Tom Evans left the meeting to get
an answer immediately.
GS/jb
M wetc]