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From Colson to Haldeman RE: poll results from Lou Harris. Handwritten results attached. 4 pgs. [Subject: Campaign] [Memo], 5/4/1971
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WHSF: Contested, 46-45
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WHSF: Contested, 46-45
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This file contains:
From Colson to Haldeman RE: poll results from Lou Harris. Handwritten results attached. 4 pgs. [Subject: Campaign] [Memo], 5/4/1971
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
46
45
5/4/1971
Campaign
Memo
From Colson to Haldeman RE: poll results
from Lou Harris. Handwritten results
attached. 4 pgs.
Monday, March 26, 2012
Page 1 of 1
THE WHITE HOUSE
WASHINGTON
EYES ONLY
May 4, 1971
MEMORANDUM FOR:
H.R. HALDEMAN
FROM:
CHARLES COLSON
ur
SUBJECT:
Harris Poll
The Lou Harris seduction is now complete; I will fill you in on the
details at your convenience. There are certain things which I have
agreed to do, relatively painless.
Lou has agreed to act as a consultant, give us figures in advance,
discuss results and releases with us.
He told me that he was not completely satisfied.with the poll results
which he got on April 12-15 which showed the President at 46% posi-
tive, 53% negative, 1% not sure. He, therefore, ordered his people
in the field to poll again between the 18th and 25th of April. They
came up with a 47% positive, 50% negative, 3% not sure. This will
contrast with the March figures (not heretofore published) of 41%
positive, 56% negative and 3% undecided, and is the best result we
have had since January (48-50-2) and the same as November (47-50-3).
I have the complete results of the latest survey including the trial
heats (copy attached). As you will see, we still fair badly against
Muskie but well against McGovern and Humphrey. Harris suggests
that we study those groups in which Muskie does significantly better
than either McGovern or Humphrey in order to counter him in those
areas (for example, higher income and professional groups). He
also feels that the Muskie strength is not enduring and that it results
from his being relatively non-controversial in the public eye, a
condition that he feels will not last.
We discussed the forthcoming release of these figures and at least
based on what Harris said, it will be written as a rather bullish report
of the President regaining personal popularity.
I would like to fill you in on the other specifics. I goT the attached
Chart on the condition that is confidentiality
would he absolutely justected.
MAY- 21188 (1506) April 12-15th
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