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This file contains:
From Bruce Kehrli to H.R. Haldeman RE: Political Analyses for Campaign Trips. 2 pgs. [Subject: Campaign] [Memo], 10/19/1972
From Bruce Kehrli to Dave Parker RE: Phone Call Program fro Tricia. 2 pgs. [Subject: Campaign] [Memo], 10/16/1972
From Bruce Kehrli to Fred Malek RE: Phone Call Program for Ed Nixon. 3 pgs. Withdrawn. [Subject: Campaign] [Memo], 10/16/1972
From Bruce Kehrli to Fred Malek RE: Phone Call Program for Ed Nixon and Tricia Cox. 1 pg. [Subject: Campaign] [Memo], 10/13/1972
From Dick Moore to Bruce Kehrli RE: Presidential Posture During Next Six Weeks. 4 pgs. [Subject: Campaign] [Memo], 10/4/1972
From Bruce Kehrli to Larry Higby RE: Election Eve at the White House. 2 pgs. [Subject: Campaign] [Memo], 10/12/1972
From Bruce Kehrli to H.R. Haldeman RE: Vermont Royster Comments. 1 pg. [Subject: Campaign] [Memo], 10/10/1972
From Bruce Kehrli to Ziegler, Moore, Safire, Colson, Chapin, Ehrlichman, Buchanan RE: Presidential Posture During Next Six Weeks. 2 pgs. [Subject: Campaign] [Memo], 10/2/1972
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26147001
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WHSF: Contested, 52-55
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document
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26147001
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document
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WHSF: Contested, 52-55
description
This file contains:
From Bruce Kehrli to H.R. Haldeman RE: Political Analyses for Campaign Trips. 2 pgs. [Subject: Campaign] [Memo], 10/19/1972
From Bruce Kehrli to Dave Parker RE: Phone Call Program fro Tricia. 2 pgs. [Subject: Campaign] [Memo], 10/16/1972
From Bruce Kehrli to Fred Malek RE: Phone Call Program for Ed Nixon. 3 pgs. Withdrawn. [Subject: Campaign] [Memo], 10/16/1972
From Bruce Kehrli to Fred Malek RE: Phone Call Program for Ed Nixon and Tricia Cox. 1 pg. [Subject: Campaign] [Memo], 10/13/1972
From Dick Moore to Bruce Kehrli RE: Presidential Posture During Next Six Weeks. 4 pgs. [Subject: Campaign] [Memo], 10/4/1972
From Bruce Kehrli to Larry Higby RE: Election Eve at the White House. 2 pgs. [Subject: Campaign] [Memo], 10/12/1972
From Bruce Kehrli to H.R. Haldeman RE: Vermont Royster Comments. 1 pg. [Subject: Campaign] [Memo], 10/10/1972
From Bruce Kehrli to Ziegler, Moore, Safire, Colson, Chapin, Ehrlichman, Buchanan RE: Presidential Posture During Next Six Weeks. 2 pgs. [Subject: Campaign] [Memo], 10/2/1972
citationUrl
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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26147001
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
52
55
10/19/1972
Campaign
Memo
From Bruce Kehrli to H.R. Haldeman RE:
Political Analyses for Campaign Trips. 2pgs.
52
55
10/16/1972
Campaign
Memo
From Bruce Kehrli to Dave Parker RE:
Phone Call Program fro Tricia. 2pgs.
52
55
10/16/1972
Campaign
Memo
From Bruce Kehrli to Fred Malek RE: Phone
Call Program for Ed Nixon. 3pgs.
Withdrawn.
52
55
10/13/1972
Campaign
Memo
From Bruce Kehrli to Fred Malek RE: Phone
Call Program for Ed Nixon and Tricia Cox.
1pg.
52
55
10/4/1972
Campaign
Memo
From Dick Moore to Bruce Kehrli RE:
Presidential Posture During Next Six Weeks.
4pgs.
52
55
10/12/1972
Campaign
Memo
From Bruce Kehrli to Larry Higby RE:
Election Eve at the White House. 2pgs.
52
55
10/10/1972
Campaign
Memo
From Bruce Kehrli to H.R. Haldeman RE:
Vermont Royster Comments. 1pg.
52
55
10/2/1972
Campaign
Memo
From Bruce Kehrli to Ziegler, Moore, Safire,
Colson, Chapin, Ehrlichman, Buchanan RE:
Presidential Posture During Next Six Weeks.
2pgs.
Monday, June 18, 2012
Page 1 of 1
RICHARD NIXON PRESIDENTIAL LIBRARY
DOCUMENT WITHDRAWAL RECORD
DOCUMENT
DOCUMENT
SUBJECT/TITLE OR CORRESPONDENTS
DATE
RESTRICTION
NUMBER
TYPE
1
Memo
Bruce Kehrli to Fred Malek re: Phone Call
10/16/1972
G
Program for Ed Nixon 3pgs
COLLECTION TITLE
BOX NUMBER
Contested Documents
52
FOLDER TITLE
WHSF: SMOF: Staff Secretary: Chron - October 1972: Box 73
PRMPA RESTRICTION CODES:
A. Release would violate a Federal statute or Agency Policy.
E. Release would disclose trade secrets or confidential commercial or
B. National security classified information.
financial information.
C. Pending or approved claim that release would violate an individual's
F. Release would disclose investigatory information compiled for law
rights.
enforcement purposes.
D. Release would constitute a clearly unwarranted invasion of privacy
G. Withdrawn and return private and personal material
or a libel of a living person.
H. Withdrawn and returned non-historical material.
DEED OF GIFT RESTRICTION CODES:
D-DOG Personal privacy under deed of gift
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION
"U.S. GPO; 1989-235-084/00024
NA 14021 (4-85)
DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]
DOCUMENT
DOCUMENT
NUMBER
TYPE
SUBJECT/TITLE OR CORRESPONDENTS
DATE
RESTRICTION
N-1
memo
Kehrli to Tufaro 'e: Oct. 18 memo
10/20/72
C (Nixon)
[DOC 165]
N.2
memo
Kehrli to Haldeman re: "Political
10/19/12
C(Nixon)
[DOC 166]
Analyses for Campaign Trips."
N.3
memo
Kehrli to Elliott re: follow-up
10/17/72
C(Nixon)
[DOC 167]
to our yesterday conversation.
memo
Kehrli to Parker'se: "Phone Call
10/12/72
N-4
C(Nixan)
[DOC 168]
Program for Tricia".
Kehrli to Malek re: phone Call
10/16/72
N-5
memo
C(Nixon)
[DOC 169]
Program for Ed Nixon".
Kehrli to Colson re: "Tribune Poll".
10/13/72
(Nixon)
N-6
memo
[DOC 170]
Kehrli to Malek re: Phone Call
N-7
memo
10/13/72
C(Nixon)
[DUC 171]
Program for Ed Nixon and Tricia Cox".
Moore to Kehrlirc: Presidential
10/4/72
N-8
memo
(Nixon)
[DOC 172]
Posture During Next Six weeks
N-9
memo
Kehrli to Higby re: "Election Eve at
10/12/72
c(Nixon)
[DOC 173]
the White House".
N-10
memo
Kehrli to Haldeman re: vermont
10/10/72
(Nixon)
[DOC 174]
Royster Comments".
FILE GROUP TITLE
BOX NUMBER
STAFF SECRETARY
73
FOLDER TITLE
Chron -- October 1972 [#2]
RESTRICTION CODES
A. Release would violate a Federal statute or Agency Policy.
E. Release would disclose trade secrets or confidential commercial or
B. National security classified information.
financial information.
C. Pending or approved claim that release would violate an individual's
F. Release would disclose investigatory information compiled for law
rights.
enforcement purposes.
D. Release would constitute a clearly unwarranted invasion of privacy
G. Withdrawn and return private and personal material.
or a libel of a living person.
H. Withdrawn and returned non-historical material.
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION
NA FORM 1421 (4-85)
DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]
DOCUMENT
DOCUMENT
NUMBER
TYPE
SUBJECT/TITLE OR CORRESPONDENTS
DATE
RESTRICTION
N-11
memo
Timmons to Cole re: "Busing
10/4/72
C (Nixon)
[DOC 175]
meeting".
N.12
memo
Kehrli to Haldeman re: "Frank
10/4/72
C (Nixon)
[DOC 176]
vander Linden".
Kehrli to ziegler, moore, safire,
10/2/72
(Nixon)
N-13
memo
colson, chapin, Ehrlichman, Buchanan
[DOC 177]
re: "Presidential Posture During
Next SIR weeks".
FILE GROUP TITLE
BOX NUMBER
STAFF SECRETARY
73
FOLDER TITLE
Chron October 1972 [*2]
RESTRICTION CODES
A. Release would violate a Federal statute or Agency Policy.
E. Release would disclose trade secrets or confidential commercial or
B. National security classified information.
financial information.
C. Pending or approved claim that release would violate an individual's
F. Release would disclose investigatory information compiled for law
rights.
enforcement purposes.
D. Release would constitute a clearly unwarranted Invasion of privacy
G. Withdrawn and return private and personal material.
or a libel of a living person.
H. Withdrawn and returned non-historical material.
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION
NA FORM 1421 (4-85)
Presidential Materials Review Board
Review on Contested Documents
Collection:
Staff Secretary
Box Number:
73
Folder:
Chron -- October 1972 [#2]
Document
Disposition
165
Retain
Open
166
Return
Private/Political
167
Retain
Open
168
Return
Private/Political
169
Return
Private/Political
170
Retain
Open
171
Return
Private/Political
172
Return
Private/Political
173
Return
Private/Political
174
Return
Private/Political
175
Retain
Open
176
Retain
Open
177
Return
Private/Political
[Item
THE WHITE HOUSE
WASHINGTON
October 19, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
BRUCE KEHRLI
BAS
SUBJECT:
Political Analyses
for Campaign Trips
You requested that something be done to upgrade the political
briefing papers that go to the President for each campaign
stop. These are prepared initially by Harry Dent and for-
warded to John Ehrlichman for review from an issues stand-
point. From there they go to Dave Hoopes for inclusion in
the President's trip package.
The trip package is distributed to the following people:
Ziegler, Ehrlichman, Haldeman, Higby, Waldron, Warren, Ball
Chapin, Butterfield, Hoopes (file copy).
We should have some input from Bob Teeter including the
latest trial heat information and a check on the Ehrlichman
issues information. We found a couple of errors in the
latest analyses for Pennsylvania and New York.
This can be done in one of two ways:
1. Take the political analysis as it comes
from Ehrlichman's office and rewrite it to
include the Teeter data. If we do this,
distribution will have to be limited to the
President and H. since none of the other
people are to receive the trial heat in-
formation.
2. Include the memo from Dent, checked by
Ehrlichman, in all trip packages after double
checking it with Teeter and include in the
President's and Haldeman's trip package a
separate memo from Teeter on trial heats.
-2-
RECOMMENDATION:
That we proceed as outlined in Option 2. It is a round-
about solution but will keep people from asking about or
borrowing the information from you on the plane. It will
also preclude the inevitable appeals from at least Ziegler,
Ehrlichman, and Chapin to receive the political brief
information.
APPROVE
DISAPPROVE
If approve, attached are the Teeter addenda for Pennsylvania
and New York. The standard Dent memo has been checked and
will be included in all trip packages for these trips.
2ther
chron
THE WHITE HOUSE
WASHINGTON
October 16, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
DAVE PARKER
FROM:
BRUCE KEHRLI
BAK
SUBJECT:
Phone Call Program
for Tricia
Attached is the approved list of ten phone calls for
Tricia to make this week. This is the program we
discussed last week and when covering it with her
you should stress that this is the President's idea
and she will be calling on behalf of the President.
Based on the success of these ten calls, we will have
about ten calls per week between now and the election.
These will be coming over from the Committee on Friday
for use beginning the following Monday.
Again, the purpose of this program is to boost the
morale and reward some of the harder working people
in the campaign who would not normally receive this
type of recognition. These can be a great boost to
not only the individual but all the workers in that
particular office or campaign headquarters.
I will be sending the list of names and phone numbers
to the operators so they will have them in case Tricia
wants to make the calls.
Let me know her reaction to this program after you have
a chance to cover it with her.
CALLS FOR TRICIA NIXON COX
1. Joe Gaylord -- Iowa: Canvass coordinator direct-
ing canvassing effort throughout the state.
2. Ray Tierney -- New Jersey: Heading up the ballot
security program for the state: he has worked
virtually full time coordinating labor, veterans,
ethnic groups, retired police and firemen to pro-
tect the polls.
3. Mrs. Nodine Henninger -- Ohio: State Telephone
Chairman. Doing an outstanding job.
4. Barbara Caldwell -- West Virginia: Assistant to
Regional Chairman; tremendous job in pulling
together organization in Charleston.
5. Georgeann Hedges -- Missouri: CRP Co-Chairman,
Jackson County. Great job in Jackson County in
volunteer recruitment.
6. Barbara Durrell -- Missouri: Telephone Canvass
Chairman, Green County. Outstanding worker -
produced an excellent organization.
7. Mimi Kennedy -- Tennessee: Telephone Hostess
Chairman. In addition to the hostess program,
Mimi has joined in directing half our canvass
effort in the state.
8. Bill Duvall -- Illinois: Executive Director CRP.
Bill took leave of absence from Borg-Warner Cor-
poration in August and has done an excellent job
in giving management leadership to the Illinois
campaign.
9. Mrs. Marilyn Heffernan -- Illinois: Marilyn is
the director of the state telephone program.
10. Mrs. Helen Evans -- Ohio: Mrs. Evans is a Black
Senior Citizen who has helped make the Black vote
activities in Ohio one of our proudest successes.
RICHARD NIXON PRESIDENTIAL LIBRARY
DOCUMENT CONTROL SHEET
ITEM REMOVED FROM THIS FOLDER
A RESTRICTED DOCUMENT OR CASE FILE HAS BEEN REMOVED
FROM THIS FILE FOLDER. FOR A DESCRIPTION OF THE ITEM
REMOVED AND THE REASON FOR ITS REMOVAL, CONSULT
DOCUMENT ENTRY NUMBER
1
ON THE DOCUMENT
WITHDRAWAL RECORD IN THE FRONT OF THIS FILE FOLDER.
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION
[ Item N.7]
chron
October 13, 1972
MEMORANDUM FOR:
FRED MALEK
FROM:
BRUCE KEHRLI
SUBJECT:
Phone Call Program for
Ed Nixon and Tricia Cox
Following up on our phone conversation, we should
set up a phone call program for Ed Nixon and Tricia
so that they can start making political calls around
the country in behalf of the President.
We do not need a separate sheet on each call, but simply
a list of ten or fifteen phone calls (without the phone
numbers on the list) with the person's name, where they
are from, and a one line identification of them. For
example, for the "hardest working person in Headquarters"
or "the labor man who is distributing. bumper stickers
saying
for us". In this latter case you could
attach the bumper sticker and other appropriate backup
material for the call.
The idea is to work out a format so that it is easy for
them to make calls rather than overwhelming them with
pages and pages of backup. Send the phone numbers for
all the calls on a separate sheet and we will see that
they are sent to the Operators here.
Before contacting Ed Nixon or Tricia we need to have a
format worked out and approved by Bob -- including twenty
suggested calls. Please forward the first group by
close of business, today, so that we can get started
on this over the weekend.
Thank you.
ADMINISTRATIVELY CONFIDENTIAL
[Jtem
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
October 4, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR BRUCE KEHRLI
FROM:
DICK MOORE Mr
SUBJECT:
Presidential Posture During Next Six Weeks:
"In general, the only thing the campaign needs
now is 'a little spiritual uplift' something
that goes beyond the programmatic and gets to
ideals, to principles, and again, to deep
concern.
If
At this stage, it can be argued that the campaign does not
"need" anything new, that if the President continues to con-
cern himself with presidential affairs, he will win easily.
Indeed, McGovern may even hurt himself by getting more des-
perate as the President stays more presidential.
Nevertheless, I agree with Mr. Royster that the one element
which the people are looking for and waiting for is a major
expression of the President's aspirations for America, through
and beyond his second term and the nation's 200th Birthday.
Having just had occasion to review the President's speeches
and statements of the past four years, it occurs forcefully
to me that few really recall the number and quality of the
inspirational talkswhich he has given.
Now, as he goes before the American electorate for the last
time, and as he faces the culminating years of his political
life and leadership, I think a major re-statement of his
vision for America and the principles which will keep it
great will be the most important single thing he can do.
However, there is still time to decide the wisdom of such
a course, as well as the timing and the format.
For the present, the most important thing is to keep the
options open and be prepared to deliver such a message at
the right time and place --- or it may even be a series of
two or three messages.
- 2 -
On the timing, consider this: In 1940, Election Day was
November 5. Yet FDR did not announce until October 18
that he was going to make five campaign speeches beginning
October 23. This was before TV or jet planes, yet in those
five speeches he had the country quoting "Martin, Barton
and Fish" (which was first uttered October 28 at Madison
Square Garden), and had succeeded in undercutting Willkie
completely on the one inroad he was making, the war issue.
("I have said this before but I will say it again and again
and again".)
My point is that unless there are fairly drastic developments
of some kind, RN does not have to announce any specific cam-
paign plans until at least October 20, and the last ten days
will be more than sufficient time to penetrate the minds of
America with whatever major theme he wishes to express.
With those dates in mind, it is still necessary to crystallize
the options now and to take whatever steps are needed to take
the position to exercise those options on short notice.
One of those options, for example, would be a major address
on network television on which the President sets forth his
vision of hopes for America and restates the principles which
should continue to guide the American character and spirit.
This should probably be scheduled during the week between
October 23 and 28. It could be a Fireside Chat from the
Oval Office, or it could be delivered at a major rally in
a forum like Madison Square Garden. I realize that the
President does like to read speeches at a rally. In this
instance, however, there are some excellent precedents for
doing just that, namely, the President's acceptance speeches
at the National Conventions in 1960, 1968 and 1972, all of
which had such powerful impact. (FDR's five speeches in
1940 were all delivered from scripts at major rallies.)
Another approach might be three or even four 15 minute personal
statements each delivered in a difference city in a symbolic
part of the country, the South (Atlanta), the East (New York,
the Midwest (Cleveland or Chicago) and finally the Far West
(San Clemente on Election Eve). In each case the nighttime
"Fireside Chat" could be preceded by a midday motorcade.
During the afternoon, the President could be in his hotel
working on his speech and then deliver it during prime time
from the local television studio.
- 3 -
Each speech could begin with some local regional references,
but the major portion would be devoted to a high level subject.
One might be the search for Peach, another the America of
tomorrow, a third, The American Spirit of Character, and the
Election Eve address would probably emphasize the democratic
process and the obligations to vote for a better future.
A third format could be a series of three or four radio speeches.
Whatever the format, a message of inspiration and uplift can
be important for several practical reasons, such as the following:
1. We can expect that our opponents will have some success
with an anti-landslide theme ("I hate to vote for McGovern
but I am afraid of what Nixon will do if he has a landslide. ")
An eloquent statement of the reasons why a mandate is so
important in the current state of the world could undercut this
landslide argument to a considerable degree.
2. We can expect to hear and read that RN is taking the votes
for granted and will be content to win a negative victory
based on McGovern's inadequacy rather than on the Nixon
leadership. This is a displeasing concept which could
cost votes. An inspirational and affirmative appeal by
RN in the closing days can undercut and even negate the
argument that he is content to "back into the Presidency".
3. The second term will be the culmination of RN's service to
the nation, the last time he will ask the voters of America
to entrust their future to him. From a historical sense
(and that is usually good politics) it will be appropriate
and reassuring for him to go to the people with a personal
statement of his beliefs and his hopes for America.
4. Because they lack any other real issue, we can expect the
McGovernites to increase their emphasis on the issue of
integrity and to intensify their charges of cynicism.
Althouth the Watergate case has not caught on as a voting
issue, the repetition of charges about this, the so-called
grain deal and ITT will necessarily have some effect on
doubtful voters. The kind of approach which Mr. Royster
suggests can have a very important effect in defusing
this entire issue.
ADMINISTRATIVELY
CONFIDENTIAL
- 4 -
5. I have a theory that some Democrats can vent their feel-
ings by "voting" against McGovern in the Gallup Poll, or
by telling their friends that they are going to vote
against him, and they may mean it at the time. But in
many such cases, the actual breaking of a lifelong habit,
or overcoming a long-time antipathy toward RN, may become
difficult to do at the moment of truth in the voting booth.
This problem gets reinforced in the closing days by pressure
from union leaders, or from their peers generally. For
example, many people who were mad enough to say they are were
going to vote for Wallace ended up reverting to the Demo-
cratic candidate at the final moment.
In the closing week of the campaign, I think these are
the votes we are most likely to lose. By the same token,
they are the votes we might be able to retain by an inspira-
tional appeal by RN in the closing days.
6. This kind of appeal will encourage workers to get the vote
out.
RECOMMENDATION:
For at least two more weeks (unless there is some unexpected
turn of events) I think the President should maintain his
present posture and pattern of presidential activities,
emphasizing "event" more than talk. But starting now, we
should be preparing speech material and examining locations
and logistical matters, so that we may be in a position to
make whatever moves we think wise in the final ten or twelve
days.
REMINISTRATIVELY
CONFIDENTINA
THE WHITE HOUSE
WASHINGTON
October 12, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
LARRY HIGBY
FROM:
BRUCE KEHRLI
SUBJECT:
Election Eve at the White House
After a couple of preliminary planning meetings with the people
at 1701 on what they 'll be doing and what they 11 be able to
provide for the Election Eve coverage, we came out with the
following:
1. For actual results of the Presidential
and other elections nobody is going to beat
the networks. This is also true as far as
projections which they will be doing using
polling data gathered over the weekend prior
to the Election, turn-out data in key districts,
and early results.
2. Herb Klein and Bob Finch have some type
of a phone call program that they did in 1968
and 1970. They call various polis around the
country to come up with readings on how things
are going in that particular area.
3. Most of the emphasis at 1701 is to watch
the networks closely and try to get someone
inside to get the information before they
broadcast it.
Based on the fact that the President will be travelling cross-
country, Gordon and I came up with the following pro, osed* schedule
of information in the order that it will be available.
1. Turn-Out -- From key cities or counties in
areas where the turn-out can be used as a pre-
diction of the results. The research people at
1701 will give us recommendations on this.
2. Straw Polls Outside of Polling Booth in Key
Areas -- The general reaction to this at 1701
was negative, we would need too many people in
order to make it worthwhile. Supplementing this
we could make calls to key polis in a given number
of areas, getting their readings.
-2-
3. Actual Results -- Here again the networks
have the best and quickest information, although
we have ordered a UPI wire which will come out
with an accurate update of the Presidential and
key Congressional races every 45 minutes.
The Committee is going to have their control center at the
hotel rather than at 1701 and we'll need to resolve whether
communication should come from them or directly here. Some of
the information will obviously have to be analyzed and Chapin's
suggestion -- I agree -- is to have Teetor either over there
or here and at least one of his people here to take a look at
the information after it's analyzed. The raw data will go to
him for analysis and then be sent over.
I think the best way to handle the communcations is to set
up a system similar to that which we have on speech follow-up.
That is to have some girls here with direct lines either out
in the country or through the control center at the hotel.
Have three people monitoring the networks (one each) and
have one person monitoring the wire machine.
Another question is whether we want to generate phone calls
from his friends and get reactions from people he respects
out in the field? I think this should be included.
I'd appreciate any thoughts you have on this before we make
a final proposal. We're waiting for some information from
1701 on just exactly how many key cities or districts will
provide relevant information. There's obviously going to
be a hell of a lot of information floating around and we're
going to have to distill it quite a bit. Since you "were
there" in 1968 do you have any thoughts?
THE WHITE HOUSE
WASHINGTON
October 10, 1972
ADMINISTRATIVELY CONFIDENTIAL
MEMORANDUM FOR:
H. R. HALDEMAN
FROM:
BRUCE KEHRLI
BAK
SUBJECT:
Vermont Royster Comments
The comments contained in the attached memorandum
(Tab A) from Ray Price to the President by Vermont
Royster were staffed to Ziegler, Moore, Safire, Colson,
Chapin, Ehrlichman and Buchanan. Ehrlichman did not
respond and Colson claimed that his response was
covered in a previous memo, but the others are included
at Tab B.
To summarize, none of those contacted felt that the
speech proposed by Royster was a good idea. All
thought that the President should maintain the robe
he now wears -- the Presidential robe. There were,
however, some interesting comments from Dick Moore
on other possibilities for speeches between now and
the Election. You should read Moore's memorandum
in its entirety. As for the memorandum to the
President, recommend that it not go in.
N-13]
ch
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
October 2, 1972
ADMINISTRATIVELY CONFIDENTIAL
ZIEGLER, MOORE, SAFIRE, COLSON
MEMORANDUM FOR:
CHAPIN, EHRLICHMAN, BUCHANAN
FROM:
BRUCE KEHRLI
BAK
SUBJECT:
Presidential Posture During
Next Six Weeks
The following are some comments and suggestions on the President's
posture during the next six weeks. Your comments and recommenda-
tions have been requested by noon on Wednesday, October 4.
"The only thing McGovern has going for him is when
he puts on his ministerial robes, When he talks de-
fense, budgets, economics, etc., he unravels. But
when he puts on his ministerial robes, and jumps on
us about Watergate or the wheat deal, when he talks
honesty, integrity, etc., he registers.
"There is a 'vague feeling' that the President would
help himself if he would put on his 'ministerial robes'
and give an 'uplifting' kind of speech -- not about taxes
or the budget or Vietnam, but 'I think that a President,
when he gets things flopping around under him like the
Watergate, has to let people know that he personally is
for honesty, integrity, etc. That kind of uplift speech
would be a good thing.
"It's not at all a necessity that the speech should directly
address Watergate, etc. (though it would have been better
to have jumped in immediately, and declared, in effect,
that that's the sort of thing 'up with which I will not put,'
to borrow Churchill's famous phrase -- anyone who runs
a big organization is going to have things like that happen,
but the important thing, when they do, is to get on the
side of the angels, quick).
-2-
"This might be handled not in a speech but rather in a
press conference, with the TV cameras.
"In general, the only thing the campaign needs now is
'a little spiritual uplift' -- something that shows a real
concern for people, for the future, for integrity --
something that goes beyond the programmatic and gets
to ideals, to principles, and again, to deep concern. 11
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