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From Bush to Nixon RE: "Recent Cambridge Opinion Studies Data" 2 pgs. [Subject: Campaign] [Memo], 3/8/1973
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WHSF: Contested, 53-49
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WHSF: Contested, 53-49
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This file contains:
From Bush to Nixon RE: "Recent Cambridge Opinion Studies Data" 2 pgs. [Subject: Campaign] [Memo], 3/8/1973
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
53
49
3/8/1973
Campaign
Memo
From Bush to Nixon RE: "Recent
Cambridge Opinion Studies Data" 2pg
Monday, June 25, 2012
Page 1 of 1
DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]
DOCUMENT
DOCUMENT
NUMBER
TYPE
SUBJECT/TITLE OR CORRESPONDENTS
DATE
RESTRICTION
N-I
Memo
From Bush to RN. Re:
[Doc 7]
Recent Cambridge Opinion
Studies Data"
3-8-73
C
N-2
Memo
From ash To RN: Re: Consumer
[DOC 8]
Protection Agency Legistation
4-14-75
C
N-3
Memo
From ash to RN: Re: Consumer
[Doc 6]
Protection Agency Legistation
6-26-73
C
FILE GROUP TITLE
BOX NUMBER
STAFF SECRETARY
# 141
FOLDER
RN TITLE MAterial [Visitores, Consumers, information, 1972-74
RESTRICTION CODES
A. Release would violate a Federal statute or Agency Policy.
E. Release would disclose trade secrets or confidential commercial or
B. National security classified information.
financial information.
C. Pending or approved claim that release would violate an individual's
F. Release would disclose Investigatory Information compiled for law
rights.
enforcement purposes.
D. Release would constitute a clearly unwarranted invasion of privacy
G. Withdrawn and return private and personal material.
or a libel of a living person.
H. Withdrawn and returned non-historical material.
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION
NA FORM 1421 (4-85)
Presidential Materials Review Board
Review on Contested Documents
Collection:
Staff Secretary
Box Number:
141
Folder:
RN Materials [Visitors, Consumer Information, 1972 - 1974]
Document
Disposition
7
Return Private/Political
8
Retain
Open
9
Retain
Open
[N-I]
THE PRESIDENT HAS SEEN
Republican
March 8, 1973
National
Committee.
Information Only
George Bush, Chairman
FOR:
THE PRESIDENT
VIA:
H. R. HALDEMAN
FROM:
GEORGE BUSH
SUBJECT:
Recent Cambridge Opinion Studies Data
Using highly complex computer technologies, a broad sample, and personal
interviews (45 minutes minimum), Cambridge had been trying to find out
what element has the largest single influence on influencing support for
or away from any candidate.
The element that heads all others is Home Ownership.
in
A man's views on things are all changed once he is a homeowner. (Busing,
environment, taxes, police - all relate to homeownership.)
Use of this Data
If a candidate needs a coalition crossing party lines or liberal VS. con-
servative views - he should look to homeownership.
For example: In Queens, homeowners in little "row houses" had a different
viewpoint on many issues from the renter next door in an identical house.
"Homeownership" cuts across race, across rural-urban, across party, across
economic lines
I asked Tully Plesser for examples of other such elements. He cited as a
poor second, "Household with teenage children." This is a strong element
crossing party, etc., but not close to homeownership.
Miscellaneous
This firm has done some New York Polling:
On job approval:
Javits
76%
Buckley
49%
Even in Westchester, Javits is very high -- Buckley stays at 49%.
Preservation Copy
Dwight D. Eisenhower Republican Center: 310 First Street Southeast, Washington, D.C. 20003. (202) 484-6500.
-2-
In Connecticut - Weicker has much higher favorables than Buckley
down in N. Y. The pollster feels this is because Buckley has not
latched onto an issue or issues in the public's mind.
Preservation Copy