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    "title": "WHSF: Contested, 54-3",
    "description": "This file contains:\n\nFrom Strachan to Haldeman and Klein. RE Media Consultants. 4 pgs. [Subject: Campaign] [Memo], 11/20/1970",
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    "url": "https://s3.amazonaws.com/NARAprodstorage/opastorage/live/65/1471/26147165/content/presidential-libraries/nixon/RN-RET/2546065/Contested-Box-54/Contested-54-03.pdf",
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    "ocrText": "Richard Nixon Presidential Library\nContested Materials Collection\nFolder List\nBox Number\nFolder Number\nDocument Date\nNo Date\nSubject\nDocument Type\nDocument Description\n54\n3\n11/20/1970\nCampaign\nMemo\nFrom Strachan to Haldeman and Klein. RE\nMedia Consultants. 4 pgs.\nFriday, January 23, 2015\nPage 1 of 1\nDOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]\nDOCUMENT\nDOCUMENT\nNUMBER\nTYPE\nSUBJECT/TITLE OR CORRESPONDENTS\nDATE\nRESTRICTION\nN-1\nmemo\nStrachan to Holdemant Klein,\n11/20/70\nre: media consultants\nC (nifor)\n[92]\n(attached to memo, Strachen\nto staff see, dated 11/20/70]\nFILE GROUP TITLE\nBOX NUMBER\nWHSF GORDON STRACHAN\n10\nFOLDER TITLE\nmidsen Ratings - '72 Campaign\nRESTRICTION CODES\nA. Release would violate a Federal statute or Agency Policy.\nE. Release would disclose trade secrets or confidential commercial or\nB. National security classified information.\nfinancial information.\nC. Pending or approved claim that release would violate an individual's\nF. Release would disclose investigatory information compiled for law\nrights.\nenforcement purposes.\nD. Release would constitute a clearly unwarranted invasion of privacy\nG. Withdrawn and return private and personal material.\nor a libel of a living person.\nH. Withdrawn and returned non-historical material.\nNATIONAL ARCHIVES AND RECORDS ADMINISTRATION\nNA FORM 1421 (4-85)\nPresidential Materials Review Board\nReview on Contested Documents\nCollection:\nGordon C. Strachan\nBox Number:\n10\nFolder:\nNielson Ratings - '72 Campaign\nDocument\nDisposition\n92\nReturn Private/Political\nNovember 20, 1970\nMINORANDUM FOR:\nH. R. HALDEMAN\nHERB KLEIN\nFROM:\nGORDON SERACHAN\nSUBJECT:\nMEDIA CONSULTANTS\nYou asked me for some additional information on the media con-\nsultants mentioned in my memorandum of November Ith: Norman\nWilkens, Rick Potter, Jim Bezdek, and Jim Brady. Two other\nconsultants, Pat Magel of Agora Group and Ray wilner of the\nRobert Goodman Agency should be considered.\nMorman Wilkens\nMcQuade, Wilkens and Bloomhurst, Indianapolis, age 30.\nThe firm's political work is primarily for the city of\nIndianapolis on special PR projects. Norman Wilkens did\nall of the TV work for the Republican's statewide campaign\nin 1968 and some TV work for Roudebush in 1970. The firm's\npolitical clients have been exclusively Republican since\nMayor Lugar's election. Keith Bulen supplied such of the\nimpetus and direction for the firm. Bulen has \"great respect\"\nfor Wilkens' ability and thinks he is \"damn good.\" Bulen\nnoted, however, that Norm Wilkens is the strong business\nmember and is not as creative as some of the other members\nof the firm. Robert Beckman, Mayor Lugar's press secretary,\n\"think (s) very highly\" of Morman Wilkens.\nWilkens purchases the time for his TV spots and so is compensated\nby the 15% commission. However, the firm's commercial business\nis expanding rapidly, so figures as to his personal income range\nare merely estimates.\nBulen will send samples of Wilkons' work.\n-2-\nRick Potter\nTeletape, Inc., New York, age 25.\nIn addition to working with Treleaven and Rietz on the Brock\nspots, Potter worked with Ailes on the President's 1968 spots.\nMost recently he worked with Al Scott on the five-minute\nPresident Nixon Sunday half-time spots. Al Scott reports\nthat Potter is \"good...young-type fellow...\" (Scott is)\n\"enthusiastic about him.\" Whenever Al Scott does work at\nTeletape, he specifically requests that Rick Potter work\nwith him. Potter is similar to Scott in that he does\nprimarily production as distinguished from creative TV work.\nHowever, Potter worked in San Diego for KFMB-TV, where he\nvas Producer and Director of Newscasts. In San Diego, he\nalso did creative and production TV work for the Mayor and\nCity Council officials there.\nPotter is a Republican and salaried in the low $20,000 range.\nI have a videotape sample of Rick's work from the 1970\ncampaign and have requested additional samples.\nJim Bezdek\nCreative Services, Inc., Denver, Colorado, age 31.\nMike McKevitt, newly elected Republican Congressman from\nColorado's 1st, considers Bexdek \"very capable.\" Bezdek\ndid all of thmproduction work for McKevitt's campaign. He\ncharged a set fee, which slightly exceeded the 15% commission\ncost of all the media placement. Besdek did all of the media\nwork - not just radionandTTV, but newspaper, buttons, bumper\nstickers, etc. When asked if Bendek's PR firm would scontinue\nto do political work, McKevitt said, \"he will do my re-election\ncampaign.\"\nMcKevitt did not disclose Bexdek's salary range.\nBexdek has mailed samples of his work to me.\n-3-\nJim Brady\nCampaign Group, Inc., Chicago, age 30.\nBrady did ten Jay Wilkinson TV spots for $20,000 in the 1970\ncampaign. Brady also did Senator Smith's TV spots during\nthe 1970 campaign and it is the view of Jerry Marsh, Henry\nCashen's brother-in-law, in Governor Ogilvie's office, that\nit was \"good within the purview of the objective.\" Governor\nOgilvie's staff feels that Brady \"executed his assignment\n(hard line, Smith ads) very well.\"\nBrady has mailed samples of his work to me.\nAcora Group\nCliff White formed the Agora Group in New York to do the\nmedia work for Buckley. of the Group, White feels Pat\nMagel, no, is \"the best.\" White says that he retained\ncomplete control over the creative input but that Magel's\nproduction and creative suggestions were excellent.\nWhite did not indicate what he paid the Agora Group for\ntheir services.\nI will ask White this afternoon for samples of Magel's work.\nRay Wilner\nTaft's campaign manager, John Kelley, used the Robert Goodman\nAgency. Kelly vas \"very impressed\" with Ray Wilner, 38, from\nthe Goodman Agency.\nGoodman received 12½ of the 15% commission for all media\nplacement as full compensation. Kelley did not know what\nshare Wilner received.\nGoodman is based in Baltimore, Maryland, so ve have ready access\nto samples of their work.\n&\nShould the group to review the work of each of the consultants\ninclude:\nChotiner\nDent\nSafire\nBuchanan\nChapin\nFinch\nAl Snyder\nWednesday, November 25th, could be a good day to review the\nmaterial because I have some of it now and have received\nassurances of the other samples earlier this week."
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