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This file contains:
From Harper to Cole RE 1701 Campaign and Advertising Strategy. 1 pg. [Subject: Campaign] [Memo], 4/19/1972
From Magruder to Butterfield and Chapin RE Vida Blue, Jr. 1 pg. [Subject: Domestic Policy] [Memo], 7/20/1971
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26147169
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WHSF: Contested, 54-5
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26147169
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WHSF: Contested, 54-5
description
This file contains:
From Harper to Cole RE 1701 Campaign and Advertising Strategy. 1 pg. [Subject: Campaign] [Memo], 4/19/1972
From Magruder to Butterfield and Chapin RE Vida Blue, Jr. 1 pg. [Subject: Domestic Policy] [Memo], 7/20/1971
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Richard M. Nixon's Returned Materials Collection
Contested Materials Files
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Richard Nixon Presidential Library
Contested Materials Collection
Folder List
Box Number
Folder Number
Document Date
No Date
Subject
Document Type
Document Description
54
5
4/19/1972
Campaign
Memo
From Harper to Cole RE 1701 Campaign
and Advertising Strategy. 1 pg.
54
5
7/20/1971
Domestic Policy
Memo
From Magruder to Butterfield and Chapin
RE Vida Blue, Jr. 1 pg.
Friday, January 23, 2015
Page 1 of 1
DOCUMENT WITHDRAWAL RECORD [NIXON PROJECT]
DOCUMENT
DOCUMENT
NUMBER
TYPE
SUBJECT/TITLE OR CORRESPONDENTS
DATE
RESTRICTION
N-1
Many
Ed Harger to Ken Cole, rc: 1701
Doc 5]
4/19/72
C (gripan)
Canya in and advertises
strategy
N-2
Memo
maguder do Butterfield a chapin,
7/20 7/20/71 hi
[DOC 6]
clinita)
rs: vida Blue, In.
FILE GROUP TITLE
BOX NUMBER
WHSF CONCE name File
/
FOLDER TITLE
maginder, geb
RESTRICTION CODES
A. Release would violate a Federal statute or Agency Policy.
E. Release would disclose trade secrets or confidential commercial or
B. National security classified information.
financial information.
C. Pending or approved claim that release would violate an individual's
F. Release would disclose investigatory information compiled for law
rights.
enforcement purposes.
D. Release would constitute a clearly unwarranted invasion of privacy
G. Withdrawn and return private and personal material.
or a libel of a living person.
H. Withdrawn and returned non-historical material.
NATIONAL ARCHIVES AND RECORDS ADMINISTRATION
NA FORM 1421 (4-85)
Presidential Materials Review Board
Review on Contested Documents
Collection:
WHSF:WHCF:Name File
Box Number:
1
Folder:
Magruder, Jeb
Document
Disposition
5
Return Private/Political
6
Return Private/Political
galv,
EXECUTIVE
THE WHITE HOUSE
PL
WASHINGTON
PL6
X
FGI
April 19, 1972
MEMORANDUM FOR KEN COLE
FROM:
ED HARPER
SUBJECT:
1701 Campaign and Advertising Strategy
At Len Garment's request, the 1701 Advertising Group gave Len
Garment and me a special showing of their presentation on campaign
and advertising strategy. Pete Dailey, Phil Joanou, and Bill Taylor
made the presentation. Jeb Magruder stopped in at the outset to
emphasize that this was very preliminary and that it would be a
couple of months before they were ready to make any firm decisions.
The following are my notes on the presentation.
I.
BACKGROUND
Decisive Personal Attributes of the President:
RN IS--
Experienced
Trained
Informed
Competent
Safe
Conservative
RN IS NOT--
Frank
Warm
Extroverted
Relaxed
Sense of Humor
Right Track VS. Wrong Track
"Is America going the right direction or is it on the wrong track?"
is a Roper question going back to 1960. A majority felt America
was on the right track until 1965. Since then a majority have felt
America is on the wrong track. There has been no significant
change since 1968.
P
)
APR 2 7 1972
CENTRAL FILES
EXECUTIVE
3
RE 2
PR 7-2
CITIZENS FOR THE RE-ELECTION OF THE PRESIDENT
WASHINGTON
SUITE 272
I
1701 PENNSYLVANIA AVENUE. N.W.
WASHINGTON. D.C. 20006
July 20, 1971
12021 333-0920
!
's,
VT
MEMORANDUM FOR:
MR. ALEXANDER P. BUTTERFIELD
MR. DWIGHT L. CHAPIN
X
FROM:
JEB S. MAGRUDER
ed
X
ws
SUBJECT
VIDA BLUE, JR.
:ve
an
ws
in-
ne
If things go as they have all season, Oakland Athletics pitcher
en
Vida Blue, Jr. should win his twentieth game sometime during the
0-
next ten days (he has won 18 already). He stands a good chance
te-
of accomplishing this before his 22nd birthday on July 28.
.re
at
Blue nas capturea the UI basciall
copecially
young ones. In less than one year in the major leagues, at the
age of 21, he has become the best pitcher in baseball and one of
ng
sh
its most popular stars. As you know, of course, he is Black.
:I-
in
Since the President is already known as a baseball fan, Ken Rietz
ne
of our office has suggested and I agree that it would seem appro-
re
priate for the President to call Blue on the telephone the day he
to
wins his twentieth game.
id
V-
Also, if it can be arranged, and Blue keeps going like he has, the
is
President's attendance at the game when Blue goes for his 30th win
(-
d
would strike a very positive note, particularly among young Blacks.
is
CC: Mr. David N. Parker
a
Attachment
a
y
:-
a
$
V
1
t
22