Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Scholar Source Context
Document identity
localId
242845668
label
1969 Outbound From APB Part 1: Game Plans #1 [6 of 6]
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
242845668
contentType
document
title
1969 Outbound From APB Part 1: Game Plans #1 [6 of 6]
citationUrl
collections
White House Staff Member and Office Files (Nixon Administration)
Alexander P. Butterfield's Files
thumbnailUrl
largeImageUrl
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
242845668
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
842aa59f3301c6b6
ocrText
9P#2
ADMINISTRATIVELY CONFIDENTIAL
TENTATIVE PLAN
CABINET MEETING
DECEMBER 19TH, 1969
Description:
Meeting with the 19 other Cabinet members and
approximately 120 sub-Cabinet members
...
in
the East Room from 3:00 to 5:00 p.m., Friday,
December 19th, 1969 with reception to fol-
low, 5:00 to 7:00 p.m.
Objectives:
To highlight and publicize the Administration's
major "first year" accomplishments -- to high-
light and publicize the more significant goals for
CY '70 -- to let the sub-Cabinet members know
that they are an integral part of the Administra-
tion and that their efforts over the past 12 months
are fully appreciated -- to provide a memorable
Christmas occasion for the Cabinet Meeting
participants and their families.
President:
Approximately 4 hours -- a 2-hour meeting
followed by a -hour reception (or only a
portion of each).
Press Coverage:
The White House photographer and the White
House press photographers should be allowed
into the East Room for some 2-3 minutes
immediately after the meeting is called to
order
i.e. approximately 3:05 p.m.
The White House photographer and 1 or 2
helpers (whatever is the normal procedure)
should be allowed to wander from room to
room on the first floor of the White House
during the reception hours. - Ziegler/Stuart
ADMINISTRATIVELY CONFIDENTIAL
Reproduced at the Richard Nixon Presidential Library and Museum
ADMINISTRATIVELY CONFIDENTIAL
Follow-up:
Immediate:
Get a list of meeting participants to Connie
Stuart and Lucy Winchester by the close of
business on Thursday, December 11th, so
that invitations to the reception can be pre-
pared and mailed. - Butterfield
Get invitations to the reception prepared and
mailed out. - Stuart/Winchester
Send a memorandum to Cabinet and sub-
Cabinet members giving more details of
meeting than were outlined in the Novem-
ber 25th (preliminary) memo. - Butterfield
A list of names of Cabinet Meeting partici-
pants should be given to Messrs. Ziegler,
Klein, Nofziger and Keogh no later than
Wednesday noon, December 17th. -
Butterfield
Obtain from each Department head a written
outline of the remarks he intends to make at
the meeting and pass this information to
Ziegler, Klein and Nofziger by the close of
business on Wednesday, December 17th. -
Butterfield
The White House Press Office makes it known
the day prior to this scheduled Cabinet Meeting
that the meeting's theme will be "End-of-Year
Reports and Major Goals for CY '70". - Ziegler
Have Cabinet members arrive early for photo-
graph at the Cabinet table in the Cabinet Room. -
Butterfield
Have Ollie Atkins quickly print the photograph
taken in the Cabinet Room and get a copy to
Dick Garbett at the RNC so that it can be
inserted in the December 22nd issue of
"Monday". - Ziegler
ADMINISTRATIVELY CONFIDENTIAL
Reproduced at the Richard Nixon 2 Presidential Library and Museum
ADMINISTRATIVELY CONFIDENTIAL
Future:
Herb Klein should mention the event and the
significant accomplishments and goals at an
appropriate near-future opportunity (press
interview, speech, etc.). - Klein
Dick Garbett should insert information on the
event, along with news of significant achieve-
ments and goals, in the December 22nd issue
of "Monday". - Garbett
See that the list of accomplishments reported
by Cabinet members is given to Jim Keogh for
possible use in the President's State of the Union
message. - Butterfield
Project Manager - Butterfield
ADMINISTRATIVELY CONFIDENTIAL
Reproduced at the Richard Nixon 3 Presidential Library and Museum
POW
Wive S
ADMINISTRATIVELY CONFIDENTIAL
TENTATIVE GAME PLAN
MEETING WITH APPROXIMATELY 15 WIVES
OF U. S. PRISONERS OF WAR AND SERVICE-
MEN LISTED AS "MISSING IN ACTION"
Description:
Meeting with approximately 15 wives
of U.S. prisoners of war and service-
men listed as "missing in action"
in the President's office from 10:00 to
10:30 A. M., Friday, December 12,
1969.
Objective:
To demonstrate the President's deep
concern for U.S. servicemen listed
as "captured" and "missing", for the
care and treatment they are receiving
from their captors, and for their
families here in the United States.
President:
30 minutes.
Press Coverage:
The ladies (mostly wives, but some
mothers) will meet with the President
and Mrs. Nixon. Almost immediately
the White House press photographers
will be allowed in for photographs.
After the Oval office discussions are
over, the President and Mrs. Nixon,
accompanied by the POW wives and
mothers, will move across the hall
to the Roosevelt Room where the
President will make a statement to
the press. Call the home town news
services of ladie scheduled to be pre-
sent so that the
ve the opportunity to
come to the Wh
ouse and cover the
event. -- Ziegl
ADMINISTRATIVELY CONFIDENTIAL
Reproduced at the Richard Nixon Presidential Library and Museum
ADMINISTRATIVELY CONFIDENTIAL
Follow-up:
Immediate:
1.
Have press conference facilities
remain in place in the Roosevelt
Room immediately following the
departure of the President and
First Lady so that a pre-designated
spokesman for the group of POW
wives and mothers can make a
statement and possibly answer a
few questions posed by press corps
members present. -- Ziegler
2.
If there is not a home town news
service to cover each area repre-
sented by the attendees, insure that
Ollie Atkins prints a sufficient number
of appropriate photographs to cover
mailings to all home town newspapers
and major home state newspapers. -- -
Ziegler
Future:
1.
Have Herb Klein mention the event and
its significance at an appropriate near-
future opportunity (press interview,
speech, etc.). -- Klein
2.
Have Dick Garbett insert the event as a
news item in the next issue of the RNC's
"Monday". -- Garbett
Project Manager -- Butterfield
ADMINISTRATIVELY CONFIDENTIAL
2
Reproduced at the Richard Nixon Presidential Library and Museum
Reproduced at the Richard Nixon Presidential Library and Museum
ADMINISTRATIVELY CONFIDENTIAL
TENTATIVE GAME PLAN
PRESENTATION OF SIGNATURES OF SUPPORT
FOR THE PRESIDENT'S VIETNAM PEACE PLAN
BY THE "TELL IT TO HANOI" COMMITTEE
Description:
Presentation of signatures of support
for the President's Vietnam peace plan
by the "Tell It to Hanoi" Committee
in the President's office from 10:30 to
10:45 A. M., Thursday, December 11,
1969.
Objective:
To highlight the nationwide support
being given to the President's peace
plan and to thank the citizen partici-
pants through officers and members
of the "Tell It to Hanoi" Committee.
President:
15 minutes.
Press Coverage:
Four or five officers and members of the
"Tell It to Hanoi" Committee will meet
in the Oval office with the President.
Almost immediately the White House
press photographers will be allowed in
for the purpose of photographing the
Committee President (William "Pat"
O'Hara) presenting the signatures of
support -- or replica thereof -- to the
President. -- Ziegler
Follow-up:
Immediate:
1.
Make press conference facilities
available in the Roosevelt Room
immediately after the meeting for
a quick session with the Committee
President, "Pat" O'Hara. -- Ziegler
ADMINISTRATIVELY CONFIDENTIAL
Reproduced at the Richard Nixon Presidential Library and Museum
ADMINISTRATIVELY CONFIDENTIAL
Future:
1.
Have Herb Klein mention the event and its
significance at an appropriate near-future
opportunity (press interview, speech,
etc.). -- Klein
2.
Have Dick Garbett insert the event as a
news item in the next issue of the RNC's
"Monday". -- Garbett
Project Manager -- Butterfield
ADMINISTRATIVELY CONFIDENTIAL
2
Reproduced at the Richard Nixon Presidential Library and Museum
Peti-
tions:
Congr
Reproduced at the Richard Nixon Presidential Library and Museum
game Plan
ADMINISTRATIVELY CONFIDENTIAL
TENTATIVE GAME PLAN
PRESENTATION OF CITIZENS PETITIONS
OF SUPPORT FOR THE PRESIDENT BY
APPROXIMATELY 50 MEMBERS OF THE CONGRESS
Description:
Presentation of citizens petitions of
support for the President by approxi-
mately 50 members of the Congress
in the President's office from 10:00 to
10:25 A. M., Tuesday, December 9,
1969.
Objective:
To highlight the nationwide support
being given to the President's peace
plan and to recognize that support by
thanking the citizen participants through
their elected representatives.
President:
25 minutes.
Press Coverage:
Congressmen will be gathered in the
company of the President in the Oval
office, or in the Roosevelt Room if the
extra space is necessary. The White
House photographer (Ollie Atkins) will
quickly photograph each Congressional
attendee presenting his petition or resolu-
tion to the President. Immediately after-
ward the White House press corps and
photographers will be invited in while the
President makes a brief statement of thanks
to the entire group. -- Ziegler
Follow-up:
Immediate:
1.
Make press conference facilities
available for Congressional attendees
after the session with the President
ADMINISTRATIVELY CONFIDENTIAL
Reproduced at the Richard Nixon Presidential Library and Museum
ADMINISTRATIVELY CONFIDENTIAL
(Roosevelt Room). -- Ziegler
2.
Have Ollie Atkins print his pictures
quickly. -- Ziegler
3.
Have Bill Timmons and Ken BeLieu
deliver prints of the pictures to the
Senators and Representatives con-
cerned
for their eventual release
to news services in their respective
states. -- Timmons and BeLieu
4.
Obtain from Bill Timmons and Ken
BeLieu a complete list of all attendees
so that it, and the purpose of the meet-
ing with the President, can be inserted
in the Congressional Record. -- Nofziger
Future:
1. Have Herb Klein mention the event and its
significance at an appropriate near-future
opportunity (press interview, speech,
etc.). -- Klein
2.
Have Dick Garbett insert the event as a
news item in the next issue of the RNC's
"Monday". -- Garbett
Project Manager -- Butterfield
ADMINISTRATIVELY CONFIDENTIAL
2
Reproduced at the Richard Nixon Presidential Library and Museum
Nov 3
Speech
Reproduced at the Richard Nixon Presidential Library and Museum
Game Plan File
GAME PLAN
FOR
THE PRESIDENT'S PURSUIT FOR PEACE SPEECH
(Second Post-Speech Update
Covers Period Nov 10-Dec 31)
Reproduced at the Richard Nixon Presidential Library and Museum
1.
National Unity Week begins
increased display of
American Flag (offices, homes, automobile bumpers
and windshields, lapel pins, etc.), increasing display
Nov 10-16
of porch lights and automobile headlights during day-
light hours, and beginning of series of patriotic rallies
throughout the country.
2. Beginning of second barrage of wires and letters to
the President.
Nov 10-16
3. Continued public support given to the President's
Vietnam stand by such spokesmen as Governors,
Senators and Representatives, Mayors and County
Nov 10-16
officials, business leaders, and officials of veteran
and patriotic organizations.
4. Series of short TV spots highlighting theme of
President's speech and pointing toward Perot's
Nov 10-16
half-hour TV special scheduled for Sun, Nov 16.
5. Series of short (Washington, D.C. area only) TV
spots and handbills advertising Veterans Day
Nov 10-11
Freedom Rally at the Washington Monument.
6. Distribution of RNC's "Monday"
featuring
President's pursuit for peace speech and the
Gallup poll results (77% supporting the President)
Nov 10
as well as the tremendous response to the speech
as indicated by wires and letters received.
7. Local marches of policemen and firemen
...
on a
nationwide basis
all in support of the President.
Nov 10
("March of Confidence" scheduled for Noon local
time in all areas.)
8. Veterans Day activities.
Nov 11
-- President visits Veterans hospital
-- Local armistice ceremonies held nationwide
-- Washington, D.C. Freedom Rally (Washington
Monument, 2:00 p. m.)
Reproduced at the Richard Nixon Presidential Library and Museum
9. Publicity given to Justice Department's release
re undesirable character of certain groups
Nov 11-13
participating in the New Mobe Committee's
"March Against Death".
10. (Possible) injunction against demonstrators' use
Nov 12
of names of those killed in Vietnam.
11. (Possible) advertisement in San Francisco and
Washington, D.C. papers protesting demonstra-
tors' use of names of Vietnam dead (by 5-7
Nov 12 or 13
incensed wives and mothers -- or by entire
Association of Gold Star Mothers with mem-
bership totalling 18, 000).
12. Continued display (after Veterans Day) of American
Flags throughout Washington, D.C.
...
agreed to
Nov 12-16
by Mayor Washington.
13. Continued light pressure applied to key Congress-
men re early passage of House and Senate resolu-
Nov 12- 15
tions (Ford's in the House -- Dole's in the Senate)
supporting the President's Vietnam peace plan.
14. Distribution of 1 million handbills to college
campuses throughout the nation
all bearing
Nov 13
...
the "Support the President" theme.
15. Booklets on President's speech back from printer
Nov 13
16. Publicity given to "National Unity" and "Support
the President" themes by GOP leaders at Des
Nov 13-14
Moines meeting.
17. Publicity given to Apollo XII launch and associated
Nov 13-14
activities.
18. Apollo XII launch and President's attendance.
Nov 14
19. Circulation by Herb Klein's office and State
Department of President's speech in finished
Nov 14
booklet form.
2
Reproduced at the Richard Nixon Presidential Library and Museum
20. Full-page ad in New York Times and New York
Daily News featuring picture of the President and
George Romney and the Oval office desk loaded
with telegrams responding to the "pursuit for
Nov 14
peace" speech
and the Gallup poll's reported
figure of 77% supporting the President. (Same
as cover of current issue of "Monday".)
21. Continuation of activities by college Republican
Nov 14-15
leadership's "Tell It to Hanoi" program.
-- Circulating of "Support the President" and
"Put the Pressure on Hanoi" petitions
and Vietnam fact sheets
as well as
excerpts from the President's pursuit
for peace speech.
-- Writing of letters to editors of newspapers
and magazines.
-- Encouraging of U.S. Flag display, automobile
and porch lights, lapel buttons, visiting
hospitalized Vietnam veterans, etc.
22. National Unity Week Committee press conference
(Washington, D. C.) and planned activities in
Nov 14-15
nation's capital.
-- Making public selected letters to the President
from supporters of his Vietnam policy.
-- Possible appeal before both houses of the
legislature for resolution proclaiming
second week in November National Unity
Week
henceforth.
23. TV camera crews and still photographers at
Nov 14-15
work.
24. (Possible) public announcement of support for
the President's position on Vietnam by the
Nov 14 or 15
Vatican.
25. (Possible) heavy publicity re injunction against
demonstrators, or public protest against demon-
Nov 14-15
strators, for using the names of those killed in
Vietnam to enhance effectiveness of moratorium.
Reproduced at the Richard Nixon Presidential Library and Museum
26. Circulation of 30 million "Support the President"
coupons via Junior Chamber of Commerce,
Nov 14-15
American Legion and VFW. (Perot -- IBM
cards)
27. Congressional spokesmen and others publicize
selected extracts from foreign press
...
indicat-
Nov 14-15
ing aid and comfort given to the other side by
dissenters.
28. Publicity given to President's peace crusade via
loudspeaker and radio and TV commentary at all
Nov 15
NCAA football games nationwide
and as a
part of some half-time ceremonies.
29. Publicity given to the President's peace crusade
and the "importance of unity" (by National Unity
Week Committee) at all NCAA and professional
Nov 15-16
football games nationwide. Program will call
for patriotic theme and each person in the stands
shaking hands with those next to him.
30. Full-page ad in 103 leading newspapers. (Perot)
Nov 16
31. One-half hour TV spectacular
and reading of
selected letters and wires received by the Presi-
Nov 16
dent in response to his Nov 3rd speech. (Perot)
32. Dr. Norman Vincent Peale to use selected
letters and wires received by the President.
Nov 16
(Some publicity)
33. Apollo XII message.
Nov 17-18
34. Half-page ad ("a statement of support for the
President's position on Vietnam") in the New
Nov 17
York Times, Washington Post, Cleveland
Plain Dealer and Christian Science Monitor.
35. Passage of resolutions supporting the President
Nov 17-23
...
locally throughout the nation by various groups.
36. Continued publicity given to numbers of letters
Nov 17-23
and wires received by the President.
4
Reproduced at the Richard Nixon Presidential Library and Museum
37. Continued support given to the President's Vietnam
Nov 17-23
position by spokesmen (Governors, Senators, etc.)
38. Series of short TV spots by National Unity Week
Committee pointing toward November 23rd TV
Nov 17-23
spectacular.
39. (Possible) proclamation (official or unofficial) of
Nov 22
"Solidarity Day".
40. Appropriate use of Human Events magazine.
Nov 17-23
41. National Unity Week Committee's one-hour TV
spectacular
...
and reading of selected letters
Nov 23
and wires received by the President.
42. Possible program (to be planned) in conjunction
Nov 27
with Thanksgiving day.
43. Announcement of red, white and blue Volkswagon
mail motorcade
to travel from West to East
late-Nov
to Nation's Capitol and to the White House.
44. Publication and circulation of December issue of
Reader's Digest
...
containing a story of response
to President's "pursuit for peace" speech and
Dec 1
samples of letters and wires received by the
President.
45. Appropriate use made of TV camera crews' film.
Dec
46. Plan for bringing to Washington a representative
mid-Dec
group of POW wives for call on the President.
5
Reproduced at the Richard Nixon Presidential Library and Museum
RESUME' OF THE NOVEMBER 3RD SPEECH GAME PLAN
Reproduced at the Richard Nixon Presidential Library and Museum
Resume' of Total Plan
--
Enlist the help of known trustworthy persons
--
Establish a simple communication and action net
--
Draw up a workable plan
--
Insure that all participants clearly understand the
organization, theme and method of approach
--
Implement early pre-planned actions (first 48 hours
after speech)
-
Barrage of wires and letters to the President
received at the White House
-
Publicity given to support for the President by
spokesmen (Governors, Senators and Repre-
sentatives, Mayors and county officials, busi-
ness leaders, and officials of veteran and
patriotic organizations)
-
Support by newspaper columns and editorials,
and by radio and TV commentary
-
Increasing daily display of the American Flag
(offices, homes, automobile bumpers and wind-
shields, lapel pins, etc.), gradually increasing
display of porch lights and automobile headlights
during daylight hours, and beginning of series
of patriotic rallies throughout the country
-
Support given by Administration spokesmen via
public appearances, TV interviews, etc.
-
Release of statistics of Gallup (telephone) poll
-
Resolutions of support by various organizations
(local publicity)
2
Reproduced at the Richard Nixon Presidential Library and Museum
-
(Possibly) Congressional letters of support
-
Full-page ad in the 100 leading newspapers (Nov 5)
(Safire-Perot)
--
Implement later pre-planned actions (November 5-16)
-
Pro-Administration ads directed at critical
Senators and Representatives
run in their
home town and home state newspapers (Nov 9)
-
Full-page ad in the 100 leading newspapers (Nov 9)
(Perot)
-
(Possibly) Day of Prayer and Concern for U.S.
Prisoners of War
by Congressional resolution
-
Publicity given to interviews of POW wives in
their unanimous support of the President's plan
for peace
-
National Unity Week begins (Nov 10)
increased
display of U.S. Flag, auto and porch lights, bumper
stickers, and lapel pins
-
Series of short TV spots throughout the week
(Nov 10-16) highlighting theme of President's
speech and pointing toward one-hour TV
spectacular at the end of the week
-
Distribution of RNC's "Monday"
-
Nationwide march of policemen and firemen
in support of the President (Nov 10)
-
Veterans Day (Nov 11)
armistice ceremonies
nationwide
Washington, D.C. freedom rally
patriotic rallies and speeches elsewhere
release
of the President's Veterans Day message
-
Continuation of wires and letters to the President
at the White House; public pronouncements of
support by Governors, Mayors, Congressmen,
Administration spokesmen, etc.
3
Reproduced at the Richard Nixon Presidential Library and Museum
-
Circulation of State Department and RNC reprints
of the President's speech
in booklet form
-
Press conference held by Justice Department re
character of New Mobilization Committee leader-
ship
-
Publicity given to support for the President by
GOP leaders at Des Moines meeting
-
Publicity given to Apollo XII launch and associated
activities
-
Groups bused in to Washington, D. C. from
surrounding states to show support for the
President's peace crusade while New Mobili-
zation Committee's activities are in progress
-
Publicity given to the President's peace crusade
via loudspeaker at all NCAA football games
nationwide and via radio and TV commentary
to listeners and viewers of NCAA games
-
Full-page ad in the 100 leading newspapers (Nov 16)
(Perot)
-
One-hour TV spectacular (Nov 16)
-
Announcement of Volkswagon mail motorcade
which will bring letters of support to the
President from West to East
and from
the Capitol steps to the White House
4
Reproduced at the Richard Nixon Presidential Library and Museum
PLEASE TREAT AS CONFIDENTIAL
MASTER COPY
GAME PLAN FOR THE PRESIDENT'S
NOVEMBER 3RD SPEECH ON VIETNAM
PLEASE TREAT AS CONFIDENTIAL
Reproduced at the Richard Nixon Presidential Library and Museum
MASTER
GAME PLAN FOR THE PRESIDENT'S
NOVEMBER 3RD SPEECH ON VIE TNAM
Plan in Six Phases
Phase I. Recruit
- Enlist the help of known trustworthy
persons.
II.
Organize
- Establish a simple communication and
action net.
III.
Prepare
- Draw up a workable plan.
IV.
Inform
- Insure that all participants clearly under-
stand the organization, theme, and basic
plan.
V. Initiate
- Implement early pre-planned actions
(i.e. first 48 hours after speech).
VI.
Follow-on
-
Implement later pre-planned actions
(i.e. November 16).
Phase I. (Recruit)
1. Game Plan Committee -
a. Submit names of known trusted persons who might
assist in one or more ways.
b. Concentrate on the selection of 2-3 (outside) prime
movers who can visibly perform the necessary
coordinating functions.
2.
Charles West -
a. Submit names of known trusted persons who were
helpful during the ABM controversy.
Reproduced at the Richard Nixon Presidential Library and Museum
b.
Revive known committees and organizations which
helped during the ABM controversy but have been
relatively dormant since.
3.
Dwight Chapin -
Submit names of known trusted friends of the
President.
Phase II. (Organize)
Alex Butterfield -
a.
Establish an internal (WH Staff) organization which
can make contacts with the news media; the Congress;
the RNC and its State Chairmen; the State Governors;
city mayors, and county officials; Departments and
Agencies; the business community; veteran and
patriotic groups; private groups; etc
and which
can operate quickly and smoothly.
b. Insure that a central coordinating office is set up
outside of the WH -- preferably in Chicago.
C. Insure that after being security checked every
private individual and group expressing a desire to
assist is tied-in to the central coordinating office.
d. Insure that the central coordinating office has a log
of the names, addresses, and phone numbers of
private individuals and groups, and beside each the
description of one or more (voluntary or assigned)
programmed activities.
e. Set up a very limited use communication link between
the WH and the director of the central coordinating
office.
Phase III. (Prepare)
1.
Game Plan Committee -
a.
Settle on a simple slogan which, unlike the "Tell It
to Hanoi" line, gives loud and clear evidence of
2
Reproduced at the Richard Nixon Presidential Library and Museum
solid backing of the President on Vietnam
something like "We Support the President",
but catchier.
b.
Determine prior to Friday, October 31st, what "lines",
phrases, etc. might be inserted into the President's
November 3rd speech
things which will challenge
responsibility and in various other ways be advantageous
to the total PR effort. (Submit suggestions to Alex
Butterfield.)
2. Harry Dent -
a. Work out an arrangement whereby both Holton and Cahill
enthusiastically support the President's peace plan
(crusade) during their November 3rd TV appearances.
b. Check with John Ehrlichman and/or Bud Krogh and
insure that arrangements are made for a senior
official at the Justice Department to hold a large
press conference and there expose the backgrounds
of many of the known instigators and leaders of the
planned November 13-15 marches.
C. Arrange a Gallup Poll on the impact of the speech and
its reception
for the period immediately after
November 3rd
and for publication, if possible,
November 12 or 13.
3. Lyn Nofziger -
a. Review the entire list of U.S. Representatives and
Senators and place beside each name a +, -, or ?
indicating our assessment of his or her willingness
to support now (before the speech) the President's
plan for achieving an honorable settlement in Vietnam.
b. Prepare two appropriate letters of support for the
President and his plan for peace in Vietnam -- letters
written in terms sufficiently broad to attract both
Findley and Tower. Without mentioning letters to
any Congressmen, line up support and plan to get at
least 250 House and 50 Senate signatures immediately
after the speech
...
for public announcement on
November 5th. This single action would go far
3
Reproduced at the Richard Nixon Presidential Library and Museum
toward serving as proof positive, to the nation and the
world, that the American people are united behind
their President. (This might be given impetus by the
1967 statement by Frank Church and the Appeal signed
by 16 Senators.)
c. Prior to October 31st designate key Congressmen --
those who can attract the most attention -- to give
supporting talks on the floors of the House and Senate
and to keep it up through November 14th.
d. After getting a line on which Senators and Representatives
tend to sympathize with the "peace" theme of the planned
November 15th "March Against Death", arrange through
Bud Krogh for special private background briefings for
these Congressmen
by a senior Justice Dept. official.
(When confronted with the facts, some may lose sympathy
and throw more support our way.)
4. Bill Safire -
a. Prepare at least 2 full-page or half-page newspaper
advertisements to play up the "We Support the President's
Plan for Peace" theme.
b. Compile numerous actual remarks about the President by
foreign Chiefs of State
to show Americans how foreigners
view him, and how extraordinarily well he's leading the nation.
5.
Jeb Magruder -
Alert our "wires and letters to the editors" apparatus to
the support-the-President effort scheduled to begin Novem-
ber 4th and run through the subsequent 12-day period.
Letter writers should be well briefed as to theme and
addressees.
6.
Peter Flanigan -
Look carefully at business community leaders and
Business Council members, especially in New York
and east of Chicago, to see who among them might
be helpful in leading segments of our planned national
"Support the President" campaign. Make contacts
and devise a list of names of those who will help,
and/or mobilize with others.
4
Reproduced at the Richard Nixon Presidential Library and Museum
7.
Henry Kissinger -
a. Prepare well in advance of the November 3rd speech
a sufficient quantity of background materials and
statistical data to support the content of the President's
speech. This material must go to Herb Klein, Lyn
Nofziger, and Ron Ziegler as early as is feasible.
b. Personally telephone Governors Reagan and Rockefeller
and explain importance of each supporting the President
and doing all possible to rally the citizens of his State
to visibly demonstrate their support.
8.
Jim Keogh -
a. Prepare one-liners and a one-page fact sheet
to
be distributed to key Congressmen, the central
coordinating office, all State Governors, business
leaders, veteran and patriotic organizations, etc.
b. Prepare numerous short, punchy, factual rebuttals
to the standard "get out now" line, and distribute
them to Herb Klein, Lyn Nofziger, and Ron Ziegler.
C. Include in the President's Veterans Day message
some of the salient points to be made on Novem-
ber 3rd, and some mention of his (and America's)
deep concern for U.S. POW's.
9. Charles West -
Prepare a list of all groups and organizations
which have officially or unofficially pledged their
support to back the President. Indicate under
each the name, address, and telephone number
of the "contact" representative.
10. Jim Allison and Dick Garbett -
a.
Prepare a skeleton supporting statement for Rog
Morton to issue from Hawaii immediately following
the President's talk.
5
Reproduced at the Richard Nixon Presidential Library and Museum
b.
Prepare a separate plan whereby all participants
and observers at the Western States GOP meeting
in Hawaii (November 3-5) demonstrate loud and
clearly their wholehearted support for the President's
Vietnam peace plan.
C. Plan to advertise support of the President's peace
plan in the October 31st issue of "Monday", and
set aside plenty of space to feature the salient
points of the President's November 3rd talk in the
November 7th and 14th issues of "Monday", and in
"The Republican", which goes to press November 20th.
d.
Plan to print the President's entire speech -- in
booklet form, nicely done, about 10, 000-12, 000
in quantity -- to be distributed widely and appro-
priately by the RNC and its field resources. Give
special thought to the title of the booklet; it should
call clearly for unity
a united America
etc.
e. Prepare a plan whereby all participants and observers
at the Mid-west GOP meeting in Des Moines (Novem-
ber 13-15) demonstrate loud and clearly their whole-
hearted support for the President's Vietnam peace plan.
11. Alex Butterfield -
a.
Contact Hobe Lewis and insure that his "editorial" ad
is printed in the next issue of the Readers Digest.
(Check feasibility of U.S. Flag or similar type insert.)
b. Make contact with Sybil Stockdale (who represents
prisoner-of-war wives) and check discretely to see
if her group would speak out publicly in support of
the President's announced Vietnam policy.
c. Before Monday, November 3rd, devise special plans
for Sunday, November 9th, and Tuesday, November 11th
(Veterans Day); also review and revise as necessary
our plans for November 13-15.
d.
Set up a system whereby key news sources are monitored
by designated persons who can detect significant changes
in trends and recommend appropriate (counter) actions.
(Monitors to serve as a strike force.)
6
Reproduced at the Richard Nixon Presidential Library and Museum
12.
Herb Klein -
a.
Review newspapers throughout the country and
designate in an appropriate order the 100 which
by their advertisements, editorials, columns,
etc. will provide the greatest impact on the
nation.
b.
Make arrangements now for a joint press confer-
ence, with Laird and Rogers participating, on
November 5th or 6th.
C. Make arrangements for a televised panel discus-
sion to be held on the night of the President's
talk
immediately after the talk. Participants
should be well chosen
perhaps John P. Roche,
the columnist who supported the President on ABM
and who is supporting the President on Vietnam;
Leo Chern; Paul Douglas; Frank Borman; John
Glenn, etc.
d. Make contacts now for an appropriate article in a
national magazine
to be published if at all
possible closely on the heels of the President's
November 3rd talk. (Article to feature and explain
salient points of the President's plan for peace.)
e. Work out a plan whereby members of the press will
be sent for comment to such persons as HHH, Dean
Acheson, Nelson Rockefeller, etc. immediately
after the President's talk. (Evening of November 3rd
and next day.)
f.
Look into the possibility of getting Acheson and Rusk
to appear on nationwide TV
on either Sunday (Novem-
ber 9) or during one of the periods November 4-6 or
November 12-14.
:-0
Set up a schedule or plan for how we might get continual
follow-up stories out to the press telling of the "fantastic
loads of mail" pouring into the WH every hour
"all
letters and wires enthusiastically supporting the
President"
etc.
h.
Review list of known entertainers (the younger the
better) who might support our campaign by public
statements and/or appearances.
7
Reproduced at the Richard Nixon Presidential Library and Museum
i.
During the period November 4-16 encourage and
arrange, to the extent possible, heavy speaking
schedules and TV appearances by key Administra-
tion officials.
j.
Plan to make the maximum use possible of time on
the TODAY Show -- scheduled for Washington, D.C.
during the first week of November.
13. Dir, CCO -
a. Have the Citizens Committee for Peace with Security
(Casey-Mulcahy) devise a mailing list from responses
to their "Tell It to Hanoi" ad
and use it to solicit
more signatures, and contributions.
b. Have the Citizens Committee for Peace with Security
(Casey-Mulcahy) go ahead now with the manufacture
and distribution of "Tell It to Hanoi" lapel buttons
and U.S. Flag lapel buttons.
C. Have the Citizens Committee for Peace with Honor in
Vietnam (Washburn), the "veteran and patriotic" groups,
the US/CC and all others which will
go ahead now
with the manufacture of U.S. Flag lapel buttons and
red, white and blue bumper stickers featuring what-
ever slogan is agreed upon re the theme "We Support
the President's Plan for Peace".
d. Talk to the Washburn Committee, the Casey-Mulcahy
Committee, and other groups and individuals to get a
firm line on covering all of the "100 best-coverage"
newspapers with the selected ads re supporting the
President. The best days for these ads across the
country are November 4, 9, and 13. We should try
to cover all papers on each of these 3 days
perhaps
with modifications of the ad layouts.
e. Make plans, possibly through Dave Derge, to imple-
ment a private nationwide telephone poll (perhaps
1500 or 2000 calls) re individual responses to the
President's talk. This must be done now so that
poll can be taken the evening of November 3rd and
results published on November 4th or 5th.
f.
Settle right away on the best plans for quick and wide
distribution of bumper stickers and lapel buttons
8
Reproduced at the Richard Nixon Presidential Library and Museum
perhaps through the "veteran and patriotic"
organizations to service stations nationwide.
(Push through all possible sources quantity
manufacture of these 2 items.)
:-0
Settle on the best plan for announcing to the nation
that those supporting the President should display
automobile lights during daylight hours, wear lapel
buttons, and fly the American Flag daily from
November 4 through November 16.
h.
Look carefully at the business community,
especially in Chicago and to the south and west
of Chicago, to see who might be helpful in leading
segments of our planned national "Support the
President" campaign. Make contacts and devise
a list of names of those who will help, and/or
mobilize with others. See which corporations
and companies will help.
i.
Target ads should be prepared now (before the speech)
leaving out only the names of U.S. Senators and Repre-
sentatives to whom they will be directed. After the
speech these ads should be completed and put in the
key newspapers in the states of the most vocal
Congressional opponents of the President's peace
plan
casting each in the role of a dissenter,
one who by failure to support and work with our
only negotiator (the President), is aiding and abetting
the enemy and thereby prolonging the war.
j.
Contact Russell Whitney McFall (formerly with
Litton Industries and prior to that G.E.), President
and Board Chairman of the Western Union Telegraph
Co.
and see if arrangements might be worked
out whereby Western Union ads are widely circulated
in newspapers and magazines, and via radio and TV.
The ads would say in effect that for a mere 60 cents
"you can send a personal 50-word message to the
President (or to his Senator or Congressman) letting
him know how you feel about the November 3rd
speech"
the Administration's announced plan
for peace
etc. Western Union certainly should
be amenable (profit, advertising, public service,
etc.); in fact the company might consider buying
network time immediately after the President's
address, and putting out their own commercial at
9
Reproduced at the Richard Nixon Presidential Library and Museum
that time. (This, of course, in addition to the
other ads -- which should begin soon.)
k.
Enlist the help in this campaign of individuals and
organizations not previously mentioned - i.e. Boy
Scouts; Girl Scouts; Campfire Girls; Student Govern-
ment Association; student leaders; National fraternities
and sororities; Bob Hope, John Wayne and other
entertainers; John Glenn, Wally Schirra, Frank
Borman, and possibly other astronauts; Ted
Williams and other athletes, etc. (The list is
long and must be carefully and patiently reviewed.)
1.
Arrange as many regional polls as possible
telephone and door-to-door polls
and insure
that results get maximum regional publicity.
m. Set up a letter-writing and wire-sending apparatus
messages to the President, or to Senators and
Congressmen
pledging support for the President's
plan for peace.
n. Arrange for groups of prominent citizens to visit
key news editorial boards and talk to publication
officials about the need for encouraging unity.
O. Arrange to bus in to the Washington, D. C. area
as many people (young and old) as possible from
the surrounding states -- this to be done Novem-
ber 13 through 15 to counter-demonstrate. There
should be no specific goal in terms of numbers,
for the purpose is not to compete with the protesters;
it is merely to get across the point that not all of
the crowd is anti-Administration. The pro-
Administration demonstrators should be well-
equipped with signs, banners, slogans, etc.
showing clear support for "the President's peace
crusade. 11 Their banners and signs will stand
out especially well if displayed from the backs of
trucks and the upper sides of buses. (This is a
priority event, one which must be carefully
planned in advance.)
p.
Make arrangements for two complete television
crews and at least four still photographers to be
in the Washington, D. C. area during the period
November 13-15. These crews should be pro-
fessional in every sense of the word. Moreover,
10
Reproduced at the Richard Nixon Presidential Library and Museum
they should be well briefed to stay alert and
busy during all phases of the demonstrations
and the march, photographing and recording on
TV film the worst, rattiest, most disgraceful,
despicable and seamy side of what transpires.
q. Make a survey of foreign press reports concern-
ing the October 15th Moratorium, public appeals
by U.S. Senators to "unilaterally and uncondi-
tionally withdraw", and other demonstrations
of dissent and dissatisfaction
and compile
extracts showing the extent to which these
events play into the hands of the enemy. Re-
prints of this kind of material should be dis-
seminated to carefully designated persons --
most appropriately those who are in positions
to exercise some influence on one or more
segments of the protest group and who are
truly naive with regard to the measure of
encouragement their rebellious actions give
to the Hanoi government.
r.
Explore the possibility of contacting all Vietnam
veterans and soliciting their visible support of
the President's peace crusade.
S. Go all out to arrange for a mass injunction by
parents of deceased Vietnam veterans against
the reading of their sons' names during mass
"peacenik" demonstrations.
Phase IV. (Inform)
1.
John Whitaker -
Get word to Cabinet and sub-Cabinet personnel
that the President's November 3rd address will
be a key policy speech and that it must be enthu-
siastically followed by strong supporting statements
atevery opportunity
at least through Sunday,
November 16th.
2. Herb Klein -
a.
Carefully and thoroughly brief the "public informa-
tion" personnel assigned to each major department
and agency. It should be made clear to these people
that the November 3rd speech is to be a launching plat-
form from which this nation rallies as one behind the
Reproduced at the Richard Nixon Presidential Library and Museum
President. They should know the theme and be
directed to begin now analyzing audiences
scheduled to be addressed by their departments'
officials, and preparing appropriate comments
in support of the President.
b.
Carefully brief on the follow-up requirement all
completely trustworthy editors, publishers,
columnists, etc. Do all possible to enlist
editorial and column support.
3.
Harry Dent -
a.
Personally contact, in coordination with the Vice
President and Governor Boe, every State Governor
and advise him of the importance of his rallying
statewide support for the President's Vietnam
position as announced on November 3rd. Suggest
that he in turn suggest revival of the "World War II"
type display of patriotism
display of the American
Flag for the two weeks following the President's
talk
wearing of American Flag lapel buttons
etc.
b.
Get Nils Boe to personally contact all individuals
on his list of "mayors and county officials", and
inform them of the significance of the President's
coming November 3rd speech and the importance
of doing all possible within their communities and
areas to generate enthusiastic and continuous
support.
4.
Jim Allison and Dick Garbett -
Personally contact, in coordination with Harry Dent,
every GOP State Chairman and inform him of all
information described in the paragraphs above.
Make certain that each understands that the rally-
ing of support for the President immediately
following his speech is to be wholly non-partisan
and that the more help and participation they can
get from the Democratic side the better.
5.
Charles West -
Personally contact the representatives of the 12
"veteran and patriotic" organizations which have
12
Reproduced at the Richard Nixon Presidential Library and Museum
worked with us frequently in the past. Contact
in addition the Citizens Committee for Peace with
Security, the Citizens Committee for Peace with
Freedom in Vietnam, the Center for Strategic and
International Studies, and the U.S. Chamber of
Commerce. Brief representatives on the informa-
tion cited above and encourage their individual
planning for demonstrating immediate post-
address support via newspaper advertisements;
speeches by officials, national commanders, etc;
community rallies; resolutions; etc.
6. Pat Buchanan -
Make personal contact with known trusted
columnists and inform each of items mentioned
above and try to obtain some indication of
immediate and follow-up support for the President's
talk.
7. Lyn Nofziger -
Talk to and brief trustworthy GOP members of
Congress as to the information above
i.e.
the importance of the November 3rd talk and its
serving as a launching pad for a nationwide show
of support for the President. It is important that
they understand what we have in mind for the talk
so that they can use the interim period for thinking
out and planning their own actions.
8. Alex Butterfield -
Thoroughly brief the Director of the Central
Coordinating Office and his immediate staff as
to organization, theme, communication procedures,
manner of operation, etc.
9. Dir, CCO -
Thoroughly brief all key individuals and organization
representatives on the significance of the November 3rd
speech -- that it is to serve as a launching pad for a
revival of the "World War II" type display of patriotism
a grand rally by the great (heretofore silent) majority of
Americans to the support of the President and his plan for
peace
a visible demonstration of American unity, etc.
13
Reproduced at the Richard Nixon Presidential Library and Museum
Phase V. (Initiate)
1.
Televised panel discussion
after speech, same night.
(November 3)
2. Holton and Cahill give enthusiastic support during their
evening TV appearances. (November 3)
3. One-liners and one-page fact sheets distributed to
Congressmen, business leaders, governors, veteran
and patriotic organizations, etc. (November 3)
4. Rog Morton to make supporting statement from Minneapolis.
(November 3)
5. Safire completes layout of 2 full-page ads by inserting
appropriate extracts of speech. (November 3)
6. Western State GOP Governors to give supporting state-
ments. (November 3)
7. Implementation of the private nationwide telephone poll.
(November 3)
8. RNC's "Monday" is circulated. (November 3)
9. Possible Congressional "Letters of Support" for the
President's peace plan. (November 4-5)
10. Gallup poll of reaction to speech. (Nov 4-5)
11. Favorable comments to the press by Dean Acheson,
Governor Rockefeller, and others designated prior to
speech night. (November 4-7)
12. Accelerated distribution of bumper stickers and lapel
buttons via service stations; American Legion and VFW
Posts; Kiwanis and other clubs; Boy Scouts; etc.
(November 4-7)
13. Advantageous use made of time on TODAY Show -- in
Washington, D. C. (November 4-7)
14
Reproduced at the Richard Nixon Presidential Library and Museum
14. Joint press conference with Laird and Rogers participating.
(November 4, 5, 6 or 7)
15. Key Congressmen to stand on the floors of the House and
Senate and give support. (November 4 and thereafter)
16. Columns and editorials by supporting newsmen. (Novem-
ber 4 and thereafter)
17. Speakers to speak
Cabinet and sub-Cabinet members,
...
governors, mayors and county officials, business leaders,
officials of veteran and patriotic organizations, etc.
(November 4 and thereafter)
18. Press conferences by key Congressmen, and business and
organization leaders. (November 4 and thereafter)
19. Encouragement given by leaders throughout the country
to the daily display of the American Flag and the wearing
of American Flag or "Tell It to Hanoi" lapel buttons.
(November 4-16)
20. Wires and letters to the editors begin to flow in quantity.
(November 4-16)
21. "We Support the President" ads in 100 newspapers across
the country. (November 5)
22. Re-check status of article to be published in national
magazine. (November 5-7)
23. Groups of prominent citizens visit editorial boards and
talk to publication officials. (November 5-15)
24. Known athletes, entertainers to join Administration and
other spokesmen and enthusiastically support the President's
peace crusade. (November 5-15)
Phase VI. (Follow-on)
1. Careful assessment by Game Plan Committee of how plans
are going
... complete status, degree of resistance, etc.
(November 6)
2. Publicize results of private nationwide telephone poll.
(November 6)
15
Reproduced at the Richard Nixon Presidential Library and Museum
3.
Backgrounders on character of mobilization committee
leadership
to designated Congressmen by Justice
officials. (November 6-7)
4.
Ross Perot's full-page ads
50-100 of the largest
newspapers
plus magazines, etc. (November 6-16)
5. Safire's full-page ad. (November 9)
6. Statements of support for the President's peace crusade
by POW wives. (November 9)
7. RNC's "Monday" circulated. (November 10)
8.
Continue feeding varied one-liners and fact sheets to key
Congressmen, business leaders, and other spokesmen.
(November 10-15)
9. Personal calls of encouragement to governors, mayors
and county officials. (November 10-15)
10. Stimulation of letters-to-the-editors process. (Novem-
ber 10-15)
11. Ads directed at target Senators and Representatives
in their home states. (November 10-15)
12. Circulation of extracts from foreign press reports proving
demonstrations of dissent aid and comfort the enemy.
(November 10-15)
13. Circulation of RNC's booklet which reprints the President's
speech. (November 10-15)
14. News play on Congressional "Letters of Support"
much
publicity if letters are signed by majority of both houses.
(November 10-15)
15. Justice officials hold press conference re character of
mobilization committee leadership. (November 10 or 12)
16.
Veterans Day program
implementation of plan
patriotic rally at Washington Monument
more mention
of "Flag, duty, honor. 11 (November 11)
17. President's Veterans Day message. (November 11)
16
Reproduced at the Richard Nixon Presidential Library and Museum
18. Last publication of Safire's full-page ad. (November 13)
19. Show of support and statements by GOP leaders at Des
Moines meeting. (November 13-15)
20. Publicity re final count of signatures to "Tell It to Hanoi"
ad. (November 13-15)
21. Bus in numerous groups from within and from outside
of local area to show support for the President's peace
crusade. (November 13-15)
22. TV crews and still photographers at work. (November 13-
15)
23. Implementation of remaining portions of November 13-15
Game Plan. (November 13-15)
24. RNC's "Monday" circulated. (November 17)
25. Continued public statements by organized committees,
groups, and individuals. (November 17-30)
26. RNC's "The Republican" circulated. (November 20)
27. Hobe Lewis's editorial in November issue of Readers
Digest. (November)
28. Magazine article pointing up salient features, and rationale
supporting each, of President's November 3rd speech.
(November)
Project Manager - Butterfield
17
Reproduced at the Richard Nixon Presidential Library and Museum