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OCR Page 1 of 59POLITICAL MEDIA ANALYSIS
THE PRESIDENT HAS SEEN
September 26, 1972
McGovern appears to have taken another shellacking yesterday. There was
little in the way of positive news for him anywhere, and his latest remarks
have been described by Broder as an "outburst" indicating pressure of polls
and coverage is getting to him.
For McGovern, there was some good wire on his attacks on our so-called
coziness with the "sharks" and "hogs" of Big Business. Also, Harris Poll
played up in Philly.
On the down side, CBS ran a major piece on Yankelovich, which gave major
states results, and showing McGovern camp as refusing to comment. Major
wire story indicating McGovern further down in polls than anyone in thirty-
five years. Other nets covered the Yankelovich polls, though not as thoroughly
as CBS. Beyond that NBC did an in-depth piece on blue-collar area of
California, carried by HHH, where RN is carrying 45 of 60 residents polled.
Very negative for McGovern. Further, ABC did a piece on a Chicago ward
leader, a Daley man, who says McGovern is going to lose because we are
"gonna make him lose. " Further, Times survey of Tristate area is pro-RN
and Jim Perry (Observer) has secret poll of Democrats in Congress indicating
that the Democrats on the Hill may not give McGovern even a majority.
Finally, in last news story of day, the McGovern "outburst" he accused nets
of being "intimidated" by Nixon-Agnew, to point where they are giving equal
time to RN's "second-level bureaucrats" and "lackeys. 11 (Wall Street Journal
has another piece on the RN surrogate program.) Further in story, McGovern
accused these "lackeys" of doing RN's "dirty work. 11
Cloud on horizon. Hard to gauge, but McGovern did get some coverage
denouncing RN for playing politics with POWs, and POWs in one story are
said to have urged RN not to interfere with release. HKSmith raps McGovern
for his role in the POW release.
FOR OUR SIDE -- Both President and Rogers got major network coverage,
and press play this morning on their hard news -- the former on the IMF and
U.S. proposals, and the latter on the terrorism speech at the UN. The
Gleason endorsement was noted on all networks -- some coverage also this
morning. Also, as mentioned, the LA blue-collar area analysis, and the
Chicago ward-leader -- strong anti-McGovern pieces rebound to our
benefit. Veep got good wire pickup on charge that McGovern is naive with
his quote about Russians, and we can't have this kind of fellow negotiating
for United States.
CLOUDS BUILDING -- Note page 29 of news summary. Both Stu Alsop and
Dan Schorr building great pressure under EMK to go public with his
subcommittee with investigation of Watergate case.
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