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Dick Wirthlin [1983-1984] (5)
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Dick Wirthlin [1983-1984] (5)
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Records of the White House Office of the Deputy Chief of Staff (Reagan Administration)
Michael Deaver's Political Files
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Ronald Reagan Presidential Library
Digital Library Collections
This is a PDF of a folder from our textual collections.
Collection: Deaver, Michael: Files
Folder Title: Dick Wirthlin [1983-1984] (5)
Box: 66
To see more digitized collections
visit: https://reaganlibrary.gov/archives/digital-library
To see all Ronald Reagan Presidential Library inventories visit:
https://reaganlibrary.gov/document-collection
Contact a reference archivist at: [email protected]
Citation Guidelines: https://reaganlibrary.gov/citing
National Archives Catalogue: https://catalog.archives.gov/
Bill
791
Decision/Making/Information&
Intelligent alternatives
for today's decision makers
6803 Poplar Place, Suite 300, McLean, Virginia 22101, (703) 556-0001
FLASH RESULTS
July 6-25, 1983
RNC83 - Tracking
#2456-01
SURVEY SPECIFICATIONS
The following tables contain the aggregate results for tracking
questions asked of the American public on behalf of the Republican
National Committee on the dates indicated below.
Project Director:
Richard B. Wirthlin
Internal Project Director:
Todd D. Remington
Universe:
Adult Americans
(persons aged 17 and older)
Mode of Interview:
Telephone
Tracking
Date(s) of Interviews:
July 6 - 25, 1983
Sample Size:
750 (rolling 3-day results)
Confidence Interval:
+3.6 in 95 out of 100 cases
Cumulative
Date(s) of Interviews:
July 6 - 25, 1983
Sample Size:
5000
Confidence Interval:
+1.4 in 95 out of 100 cases.
TABLE OF CONTENTS
PAGE
POLITICAL CLIMATE
Right Direction/Wrong Track
1
Number One National Problem
4
PERCEPTIONS OF PRESIDENT REAGAN
Job Rating - General
6
Reagan's Characteristics --
Cares
9
Reagan's Characteristics -- Knows What He Is Doing
10
Reagan's Characteristics -- Strong Leadership Qualities
12
Reagan's Characteristics -- Trustworthy
14
Like Most About Reagan
16
Like Least About Reagan
19
THE DEBATE PAPERS
Hear About Debate Papers
22
What Have You Heard
25
Job Rating - Debate Papers
27
Much Ado About Nothing
31
Expect Inside Leaks
34
Reagan Can't be Trusted
36
No Difference Between Politicians and Media
39
How Briefing Book Got to the Reagan Campaign
42
Reagan's Role
45
Media Coverage
46
PARTISANSHIP
1984 Presidential Ballot Registered Voters
47
1
Right Direction/Wrong Track
"Generally speaking, would you say that things in this country are going in the
right direction, or have they pretty seriously gotten off on the wrong track?"
May
June
July
July
July
July
July
27-30
25-27
6-8
7-9
8-10
9-11
10-12
1983
1983
1983
1983
1983
1983
1983
Right direction
42
42
52
51
50
50
49
Wrong track
52
51
44
46
46
46
47
No opinion
6
7
4
4
4
4
4
July
July
July
July
July
July
July
11-13
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
1983
Right direction
48
46
44
42
40
42
44
Wrong track
48
49
50
53
54
52
50
No opinion
4
5
6
6
6
6
6
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Right direction
47
47
47
49
51
52
Wrong track
48
49
47
43
41
41
No opinion
5
4
6
8
8
7
RIGHT DIRECTION
or wrong track?
Percent
60
Right
Direction
54
42
52
52
Wrong
50
48
Track
47
48
52
47
No
44
Opinion
40
40
41
2
30
20
10
0
5
6
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
July
1983
3
Right Direction/Wrong Track
"Generally speaking, would you say that things in this country are going in the
right direction, or have they pretty seriously gotten off on the wrong track?"
July 6-25, 1983
Right direction
48%
Wrong track
47
No opinion
5
4
Number One National Problem
"What would you say is the single most important problem facing the United
States today, that is, the one that you, yourself, are most concerned about?"
May
June
July
July
July
July
July
27-30
25-27
6-8
7-9
8-10
9-11
10-12
1983
1983
1983
1983
1983
1983
1983
Unemployment
29
28
30
29
28
28
29
Inflation
7
8
6
6
6
5
5
Economy/Other
16
17
22
21
22
22
22
Domestic/Social
9
9
4
3
4
4
4
Crime/Drugs/Morals
10
11
8
9
9
9
8
Foreign Affairs/Defense
21
19
18
19
20
19
17
Government leadership
4
4
3
3
3
4
4
Debate Book
0
0
0
0
0
0
0
No problems/No opinion
4
4
9
9
8
9
11
July
July
July
July
July
July
July
11-13
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
1983
Unemployment
30
31
32
32
29
28
26
Inflation
4
5
5
5
4
4
4
Economy/Other
21
21
20
21
23
25
25
Domestic/Social
5
5
5
4
4
5
6
Crime/Drugs/Morals
7
7
7
8
9
8
8
Foreign Affairs/Defense
17
17
17
16
15
14
14
Government leadership
4
3
3
3
4
4
4
Debate Book
0
0
0
0
0
0
0
No problems/No opinion
12
11
11
10
12
12
13
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Unemployment
26
28
27
27
26
26
Inflation
5
5
2
5
6
4
Economy/Other
23
23
24
24
22
21
Domestic/Social
5
4
3
3
3
5
Crime/Drugs/Morals
10
10
9
9
9
8
Foreign Affairs/Defense
16
16
19
19
21
23
Government leadership
3
2
2
2
2
3
Debate Book
0
0
0
0
0
0
No problems/No opinion
12
12
11
11
11
10
5
Number One National Problem
"What would you say is the single most important problem facing the United
States today, that is, the one that you, yourself, are most concerned about?"
July 6-25, 1983
Unemployment
29%
Inflation
5
Economy/Other
22
Domestic/Social
4
Crime/Drugs/Morals
8
Foreign Affairs/Defense
18
Government leadership
3
Debate Book
0
No problems/No opinion
11
6
Reagan Job Rating -- General
President?" "Do you approve or disapprove of the way Ronald Reagan is handling his job as
May
June
July
July
July
July
July
27-30
25-27
6-8
7-9
8-10
9-11
10-12
1983
1983
1983
1983
1983
1983
1983
Approve
55
53
57
56
55
55
54
Disapprove
41
41
.40
42
43
43
43
No opinion
4
6
3
2
2
2
3
July
July
July
July
July
July
July
11-13
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
1983
Approve
52
53
51
52
48
50
53
Disapprove
45
44
46
46
48
46
44
No opinion
3
3
3
2
4
4
3
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Approve
56
56
55
56
56
54
Disapprove
41
41
42
40
40
39
No opinion
3
3
3
4
4
7
REAGAN JOB RATING: GENERAL
Approve/Disapprove
Percent
60
57
Approve
56
55
54
50
48
Disapprove
48
No
Opinion
40
41
40
41
39
7
30
20
10
0
5
6
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
July
1983
8
Reagan Job Rating -- General
President?" "Do you approve or disapprove of the way Ronald Reagan is handling his job as
July 6-25, 1983
Strongly approve
23%
Somewhat approve
31
Somewhat disapprove
17
Strongly disapprove
25
No opinion
4
9
Reagan's Characteristics -- Cares
"Would you say that this is an ... excellent, good, only fair, or poor
description of Reagan?"
May
June
July
July
July
July
July
27-30
25-27
6-8
7-9
8-10
9-11
10-12
1983
1983
1983
1983
1983
1983
1983
Excellent/Good
36
31
35
35
32
32
30
Only fair/Poor
63
68
64
64
66
67
69
July
July
July
July
July
July
July
11-13
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
1983
Excellent/Good
32
32
32
31
28
32
30
Only fair/Poor
67
67
67
68
70
67
69
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Excellent/Good
34
33
35
34
33
32
Only fair/Poor
65
66
64
65
66
66
10
Reagan's Characteristics -- Knows What He is Doing
"Would you say that this is an ... excellent, good, only fair, or poor
description of Reagan?"
May
June
July
July
July
July
July
27-30
25-27
6-8
7-9
8-10
9-11
10-12
1983
1983
1983
1983
1983
1983
1983
Excellent/Good
42
41
46
44
42
43
42
Only fair/Poor
57
58
53
55
57
57
58
July
July
July
July
July
July
July
11-13
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
1983
Excellent/Good
43
40
41
41
39
40
40
Only fair/Poor
57
59
58
58
59
58
58
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Excellent/Good
42
44
45
47
45
45
Only fair/Poor
56
55
54
52
53
53
REAGAN CHARACTERISTICS
Knows What He is Doing
Percent
70
Excellent/
Good
60
59
59
Only fair/
57
Poor
53
53
52
50
No
Opinion
46
47
45
11
40
42
40
39
30
20
10
0
5
6
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
July
1983
12
Reagan's Characteristics -- Strong Leadership Qualities
description of Reagan?"
"Would you say that this is an ... excellent, good, only fair, or poor
May
June
July
July
July
July
July
27-30
25-27
6-8
7-9
8-10
9-11
10-12
1983
1983
1983
1983
1983
1983
1983
Excellent/Good
48
49
55
55
54
53
Only fair/Poor
50
50
50
44
43
45
46
49
July
July
July
July
July
July
July
11-13
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
1983
Excellent/Good
51
53
52
51
49
51
Only fair/Poor
52
48
46
47
48
50
48
47
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Excellent/Good
57
56
55
55
55
55
Only fair/Poor
43
43
44
44
45
45
REAGAN CHARACTERISTIC
Strong Leadership
Percent
60
Excellent/
57
Good
55
55
50
50
50
Only fair/
50
Poor
49
48
49
45
No
44
43
Opinion
40
13
30
20
10
0
5
6
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
July
1983
14
Reagan's Characteristics -- Trustworthy
description of Reagan?"
"Would you say that this is an ... excellent, good, only fair, or poor
May
June
July
July
July
July
July
27-30
25-27
6-8
7-9
8-10
9-11
10-12
1983
1983
1983
1983
1983
1983
1983
Excellent/Good
57
53
57
56
54
55
Only fair/Poor
55
39
44
41
42
44
43
43
July
July
July
July
July
July
July
11-13
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
1983
Excellent/Good
54
54
53
54
54
55
Only fair/Poor
54
43
44
45
44
44
43
44
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Excellent/Good
56
57
59
58
56
57
Only fair/Poor
42
42
40
40
42
41
REAGAN CHARACTERISTIC
Trustworthy
Percent
60
Excellent/
Good
57
59
54
53
57
Only fair/
50
Poor
45
No
44
Opinion
40
41
39
40
15
30
20
10
0
5
6
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
July
1983
16
Like Most About Reagan
"What do you like most about Ronald Reagan?"
Jan
April
July
July
July
July
July
7-10
7-10
6-8
7-9
8-10
9-11
10-12
1983
1983
1983
1983
1983
1983
1983
Strong leadership
10
12
11
9
7
8
8
Helps the people/Communicates
4
2
5
5
4
4
3
Honest/Sincere/Decent
6
7
14
15
13
13
12
Doing a good job
11
7
15
11
11
11
9
Outspoken/Straightforward/
Forthright/Open
2
5
12
12
11
12
12
Appearance/Personality
6
5
11
10
10
11
11
Stand: Economy/Unemplymnt/Inf1.
7
8
8
8
12
11
11
Stand: Welfare/Education
2
3
3
3
3
4
4
Stand: Government spending
5
2
3
3
2
2
2
Stand: For. policy/Nat'l Def.
6
5
8
7
8
8
7
His speeches
1
1
4
3
2
2
2
Conservative
1
1
2
2
2
2
2
Stand: Issues
2
1
5
5
4
3
3
Handling of debate briefing
issue/Positive
0
0
0
0
0
0
0
Other/General positive
5
7
19
20
18
18
17
Handling of debate briefing
issue/Negative
0
0
1
1
0
0
0
Like nothing/General negative
29
23
24
30
34
32
30
No opinion
9
11
5
3
2
2
4
July
July
July
July
July
July
July
11-13
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
1983
Strong leadership
10
10
10
9
8
10
10
Helps the people/Communicates
3344455
Honest/Sincere/Decent
13
12
11
11
12
12
11
Doing a good job
9
7
8
8
8
8
8
Outspoken/Straightforward/
Forthright/Open
11
10
11
12
13
12
9
Appearance/Personality
11
10
9
8
8
8
9
Stand: Economy/Unemplymnt/Inf1.
9
11
10
11
10
10
11
Stand: Welfare/Education
3
3
2
2
3
2
2
Stand: Government Spending
2
3
3
3
3
3
3
Stand: For. policy/Nat'l Def.
7
8
8
7
7
6
8
His speeches
3
3
2
3
2
2
3
Conservative
1
1
1
2
1
1
1
Stand: Issues
3
4
4
3
3
3
3
Handling of debate briefing
issue/Positive
0
0
0
0
0
0
0
Other/General positive
16
17
17
17
17
19
21
Handling of debate briefing
issue/Negative
0
0
0
0
0
0
0
Like nothing/General negative
29
32
33
32
33
32
31
No opinion
4
3
3
4
5
6
6
17
Like Most About Reagan
(Continued)
"What do you like most about Ronald Reagan?"
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Strong leadership
12
9
8
8
10
11
Helps the people/Communicates
4
4
4
3
3
3
Honest/Sincere/Decent
12
12
13
13
14
13
Doing a good job
11
12
11
10
8
8
Outspoken/Straightforward/
Forthright/Open
10
9
9
8
8
9
Appearance/Personality
9
9
9
9
8
9
Stand: Economy/Unemplymnt/Inf1.
13
13
13
13
14
13
Stand: Welfare/Education
1
2
3
2
3
2
Stand: Government Spending
4
3
2
2
3
3
Stand: For. policy/Nat'l Def.
8
8
7
7
8
8
His speeches
3
2
2
2
2
2
Conservative
2
2
2
1
1
2
Stand: Issues
4
4
5
4
3
4
Handling of debate briefing
issue/Positive
0
0
0
0
0
0
Other/General positive
22
18
16
15
15
17
Handling of debate briefing
issue/Negative
0
0
1
1
1
1
Like nothing/General negative
28
28
25
30
31
29
No opinion
5
5
5
6
5
4
18
Like Most About Reagan
"What do you like most about Ronald Reagan?"
July 6-25, 1983
Strong leadership
10%
Other personal qualities
29
Job performance
16
Stand/Economy
13
Stand/Foreign affairs
8
Stand/Other issues
6
General positive
18
Need more time/Neutral
4
General negative
30
19
Like Least About Reagan
"What do you like least about Ronald Reagan?"
Jan
April
July
July
July
July
July
7-10
7-10
6-8
7-9
8-10
9-11
10-12
1983
1983
1983
1983
1983
1983
1983
Stand on national defense
8
10
9
9
9
8
7
Does not represent people/
minorities
9
7
6
6
7
8
9
Favors the rich
5
7
10
9
9
10
10
Stand: Unemploy./Taxes/Economy
16
11
11
10
9
10
12
Stand: Foreign policy
4
5
9
9
9
11
10
Stand: Spending cutbacks/
cutbacks in social programs
government spending
9
8
15
14
14
13
12
Not honest/sincere
3
2
4
5
5
4
4
Cabinet/Aides/Advisors
1
3
2
2
3
3
3
Handling issue of debate papers
0
0
1
1
1
1
1
Actor/acting a part
3
2
4
4
4
5
6
His age
2
2
3
3
4
4
3
Too outspoken/Speaks before
he thinks
3
2
4
4
5
4
4
Stand: Education
*
1
4
4
4
4
3
Other/General negative
4
8
25
27
28
24
23
Dislike nothing/General positive 18
17
25
28
27
28
26
No opinion
15
14
6
3
2
2
3
Resistance Ratio
6:10
7:10
10:10
9:10
8:10
9:10
9:10
July
July
July
July
July
July
July
11-13
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
1983
Stand on national defense
7
7
8
8
8
7
7
Does not represent people/
minorities
9
9
9
10
11
11
9
Favors the rich
9
10
10
10
10
8
9
Stand: Unemploy./Taxes/Economy
12
13
13
14
12
12
11
Stand: Foreign policy
10
10
9
9
8
9
10
Stand: Spending cutbacks/
cutbacks in social programs
government spending
12
13
14
15
15
14
13
Not honest/sincere
5
5
5
4
4
5
5
Cabinet/Aides/Advisors
2
2
1
2
3
4
4
Handling issue of debate papers
1
1
0
0
0
0
0
Actor/acting a part
7
5
4
5
5
6
4
His age
2
2
2
2
2
3
3
Too outspoken/Speaks before
he thinks
2
2
2
3
4
3
4
Stand: Education
3
2
2
2
3
2
3
Other/General negative
21
20
20
20
21
22
24
Dislike nothing/General positive 26
27
26
24
21
25
26
No opinion
5
5
6
6
7
6
6
Resistance Ratio
9:10
8:10
8:10
8:10
6:10
8:10
8:10
20
Like Least About Reagan
(Continued)
"What do you like least about Ronald Reagan?"
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Stand on national defense
6
8
9
11
10
9
Does not represent people/
minorities
9
8
9
8
9
10
Favors the rich
8
8
7
8
10
11
Stand: Unemploy./Taxes/Economy
13
13
13
11
12
11
Stand: Foreign policy
12
12
12
11
10
10
Stand: Spending cutbacks/
cutbacks in social programs
government spending
14
13
13
13
13
15
Not honest/sincere
4
3
3
4
3
2
Cabinet/Aides/Advisors
4
5
5
4
4
4
Handling issue of debate papers
1
1
1
1
0
0
Actor/acting a part
4
4
5
4
5
5
His age
3
2
3
2
3
2
Too outspoken/Speaks before
he thinks
3
2
3
2
3
3
Stand: Education
2
2
2
2
2
3
Other/General negative
25
25
24
23
22
22
Dislike nothing/General positive
27
25
26
25
24
25
No opinion
5
7
6
6
5
5
Resistance Ratio
10:10
9:10
10:10
8:10
8:10
9:10
21
Like Least About Reagan
"What do you like least about Ronald Reagan?"
July 6-25, 1983
Uncaring attitude
16%
Other personal qualities
13
Job performance
3
Stand/Economy
23
Stand/Foreign affairs
17
Stand/Other issues
3
General negative
23
Need more time/Neutral
5
General positive
26
Resistance Ratio
9:10
22
Hear About Debate Papers
"Have you heard or read anything recently about Ronald Reagan's 1980 campaign
for President when he ran against Jimmy Carter? (IF "YES," ASK:) And what in
particular have you heard? (IF "NO," ASK:) "As you may know, some
representatives of Ronald Reagan's campaign team have been said to have used a
briefing book from the Carter campaign. Have you read or heard anything about
this story?"
July
July
July
July
July
July
6-8
7-9
8-10
9-11
10-12
11-13
1983
1983
1983
1983
1983
1983
Heard/Unprompted
59
60
62
63
63
60
Heard/Prompted
15
13
13
13
13
16
Not heard
26
27
25
24
24
24
July
July
July
July
July
July
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
Heard/Unprompted
58
57
58
61
60
60
Heard/Prompted
18
19
17
15
14
17
Not heard
24
24
25
24
26
23
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Heard/Unprompted
57
58
61
63
62
61
Heard/Prompted
19
20
18
17
17
17
Not Heard
24
22
21
20
21
22
HEARD ABOUT BRIEFING PAPERS
Variance by Volume of Articles
Percent/Number of Articles
70
Heard/
Prompted
63
63
60
57
57
Heard/
59
Unprompted
50
Not
Heard
23
40
Newspaper
Artícles
30
24
24
19
26
17
20
19
24
15
20
13
10
0
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
July
1983
24
Hear About Debate Papers
"Have you heard or read anything recently about Ronald Reagan's 1980 campaign
for President when he ran against Jimmy Carter? (IF "YES," ASK:) And what in
particular have you heard? (IF "NO," ASK:) "As you may know, some
representatives of Ronald Reagan's campaign team have been said to have used a
briefing book from the Carter campaign. Have you read or heard anything about
this story?"
July 6-25, 1983
Heard/Unprompted
60%
Heard/Prompted
16
Not heard
24
25
What Have You Heard?
"And what in particular have you heard?"
July
July
July
July
July
July
-6-8
7-9
8-10
9-11
10-12
11-13
1983
1983
1983
1983
1983
1983
Carter papers/Campaign material
55
64
67
65
66
62
Debate material/Prior knowledge
31
29
28
31
30
33
Campaign strategy leak
7
6
5
5
3
4
Stolen material/Dishonesty
14
10
8
7
8
9
Mini-watergate/Scandal
6
5
6
5
5
4
Federal investigation
3
3
3
3
3
2
Tapes
1
2
1
2
2
3
Reagan's aides/Advisors
3
2
3
4
6
7
Reagan not honest/Not truthful
3
3
3
2
2
2
Reagan truthful
2
2
1
2
1
1
Media buildup/Material not important
6
3
3
3
4
3
NSC papers/Secret material
1
1
1
1
1
1
Mole/Spy in Carter campaign
2
3
3
2
1
0
Heard/Read only
5
6
4
5
5
5
Other
3
2
1
1
1
1
July
July
July
July
July
July
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
Carter papers/Campaign material
61
59
62
63
65
64
Debate material/Prior knowledge
31
31
28
27
32
32
Campaign strategy leak
5
8
7
7
7
7
Stolen material/Dishonesty
11
13
14
18
19
20
Mini-watergate/Scandal
4
2
3
3
5
4
Federal investigation
2
1
1
1
2
2
Tapes
5
5
5
4
3
6
Reagan's aides/Advisors
7
4
4
4
4
4
Reagan not honest/Not truthful
3
3
2
1
1
1
Reagan truthful
1
1
1
2
1
1
Media buildup/Material not important
3
2
3
2
1
1
NSC papers/Secret material
1
1
0
0
0
1
Mole/Spy in Carter campaign
1
1
1
1
1
1
Heard/Read only
4
4
4
4
4
4
Other
2
2
3
3
3
3
26
What Have You Heard?
(Continued)
"And what in particular have you heard?"
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Carter papers/Campaign material
65
64
66
64
64
62
Debate material/Prior knowledge
36
34
35
38
37
42
Campaign strategy leak
8
8
9
8
8
8
Stolen material/Dishonesty
15
12
11
12
12
13
Mini-watergate/Scandal
3
2
2
2
3
4
Federal investigation
2
1
1
1
1
2
Tapes
6
7
4
3
2
4
Reagan's aides/Advisors
4
5
5
5
4
4
Reagan not honest/Not truthful
1
2
2
2
1
1
Reagan truthful
1
1
1
0
1
1
Media buildup/Material not important
2
3
4
4
3
2
NSC papers/Secret material
1
2
1
2
1
1
Mole/Spy in Carter campaign
1
1
1
1
1
1
Heard/Read only
6
4
4
4
5
6
Other
3
2
2
1
1
1
27
Reagan Job Rating: Debate Papers
"Just generally, on the basis of what you now know, do you approve or
disapprove of the way Ronald Reagan is handling these charges? And would that
be strongly (approve/disapprove) or just somewhat (approve/disapprove)?"
July
July
July
July
July
July
6-8
7-9
8-10
9-11
10-12
11-13
1983
1983
1983
1983
1983
1983
Strongly approve
24
27
32
32
32
29
Somewhat approve
28
29
29
30
30
29
Somewhat disapprove
11
10
10
10
12
12
Strongly disapprove
17
15
13
13
13
14
No opinion
20
19
16
15
13
16
July
July
July
July
July
July
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
Strongly approve
30
28
30
27
28
30
Somewhat approve
28
27
28
28
28
27
Somewhat disapprove
12
13
13
13
13
13
Strongly disapprove
13
13
13
15
17
17
No opinion
17
19
17
17
14
13
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Strongly approve
29
28
30
32
32
31
Somewhat approve
29
32
33
31
28
29
Somewhat disapprove
13
11
12
12
15
16
Strongly disapprove
16
16
16
16
16
15
No opinion
13
13
9
9
9
9
REAGAN JOB RATING: DEBATE PAPERS
Variance by Volume of Articles
Percent/Number of Articles
70
Approve
63
62
60
60
58
Disapprove
52
50
No
Opinion
28
40
Newspaper
Artícles
31
28
30
28
26
25
20
20
16
13
10
9
6
g'
0
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
July
1983
REAGAN JOB RATING: DEBATE PAPERS
Intensity of Response
Percent
40
Strongly
Approve
Strongly
32
32
Disapprove
30
30
28
24
29
20
17
16
16
13
13
10
0
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
July
1983
30
Reagan Job Rating: Debate Papers
"Just generally, on the basis of what you now know, do you approve or
disapprove of the way Ronald Reagan is handling these charges? And would that
be strongly (approve/disapprove) or just somewhat (approve/disapprove)?"
July 6-25, 1983
Strongly approve
29%
Somewhat approve
29
Somewhat disapprove
13
Strongly disapprove
15
No opinion
14
31
Much Ado About Nothing
"Some people have made the following statements about this issue. As I read
each one, please tell me if you agree or disagree with what they have said
This whole thing is much ado about nothing."
July
July
July
July
July
July
6-8
7-9
8-10
9-11
10-12
11-13
1983
1983
1983
1983
1983
1983
Agree
55
52
50
52
52
51
Disagree
40
43
45
44
45
45
No opinion
5
5
5
4
3
4
July
July
July
July
July
July
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
Agree
53
54
56
52
55
53
Disagree
43
43
41
45
42
42
No opinion
4
3
3
3
3
5
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Agree
54
56
55
57
55
57
Disagree
40
40
40
39
41
41
No opinion
6
4
5
4
4
2
MUCH ADO ABOUT NOTHING
Agree/Disagree
Percent
60
57
Agree
56
56
55
50
50
Disagree
45
41
41
No
Opinion
40
40
40
32
30
20
10
0
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
July
1983
33
Much Ado About Nothing
"Some people have made the following statements about this issue. As I read
each one, please tell me if you agree or disagree with what they have said
...
This whole thing is much ado about nothing."
July 6-25, 1983
Agree
54%
Disagree
42
No opinion
4
34
Expect Inside Leaks
"Some people have made the following statements about this issue. As I read
each one, please tell me if you agree or disagree with what they have said
You just have to expect inside leaks of information in any campaign."
July
July
July
July
July
July
6-8
7-9
8-10
9-11
10-12
11-13
1983
1983
1983
1983
1983
1983
Agree
76
78
76
76
75
75
Disagree
22
20
22
23
24
23
No opinion
2
2
2
1
1
2
July
July
July
July
July
July
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
Agree
76
73
74
73
73
70
Disagree
22
25
24
25
25
27
No opinion
2
2
2
2
2
3
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Agree
69
72
73
73
71
71
Disagree
28
26
25
26
28
28
No opinion
3
2
2
1
1
1
35
Expect Inside Leaks
"Some people have made the following statements about this issue. As I read
each one, please tell me if you agree or disagree with what they have said
You just have to expect inside leaks of information in any campaign."
July 6-25, 1983
Agree
73%
Disagree
25
No opinion
2
36
Ronald Reagan Can't Be Trusted
Some people have made the following statements about this issue. As I read
each one, please tell me if you agree or disagree with what they have said
This only proves that Ronald Reagan can't be trusted to do the right thing
under pressure."
July
July
July
July
July
July
6-8
7-9
8-10
9-11
10-12
11-13
1983
1983
1983
1983
1983
1983
Agree
26
26
26
27
28
30
Disagree
71
70
71
69
69
67
No opinion
3
4
3
4
3
3
July
July
July
July
July
July
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
Agree
25
27
25
29
27
27
Disagree
72
70
71
67
71
70
No opinion
3
3
4
4
2
3
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Agree
24
23
22
24
24
24
Disagree
72
72
74
72
72
73
No opinion
4
5
4
4
4
3
REAGAN CAN'T BE TRUSTED
Agree/Disagree
Percent
80
Agree
74
73
72
71
70
67
Disagree
60
No
Opinion
50
37
40
29
30
26
25
24
22
20
10
0
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
July
1983
38
Ronald Reagan Can't Be Trusted
Some people have made the following statements about this issue. As I read
each one, please tell me if you agree or disagree with what they have said
...
This only proves that Ronald Reagan can't be trusted to do the right thing
under pressure."
July 6-25, 1983
Agree
26%
Disagree
71
No opinion
3
39
No Difference Between Politicians and Media
"Some people have made the following statements about this issue. As I read
each one, please tell me if you agree or disagree with what they have said
There should be no difference between the way the politicians and the media are
treated if they receive leaked confidential papers."
July
July
July
July
July
July
6-8
7-9
8-10
9-11
10-12
11-13
1983
1983
1983
1983
1983
1983
Agree
*
*
69
70
68
67
Disagree
*
*
24
24
25
26
No opinion
*
*
7
6
7
7
July
July
July
July
July
July
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
Agree
68
68
65
63
62
63
Disagree
26
26
29
31
31
31
No opinion
6
6
6
6
7
6
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Agree
64
67
66
66
62
64
Disagree
30
28
28
28
32
31
No opinion
6
5
6
6
6
5
LEAKED CONFIDENTIAL PAPERS
Media vs. Politicians
Percent
80
Agree
69
70
68.
67
64
Disagree
62
60
No
Opinion
50
40
40
31
31
30
28
26
24
20
10
0
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
July
1983
41
No Difference Between Politicians and Media
"Some people have made the following statements about this issue. As I read
each one, please tell me if you agree or disagree with what they have said
There should be no difference between the way the politicians and the media are
treated if they receive leaked confidential papers. =
July 6-25, 1983
Agree
66%
Disagree
28
No opinion
6
42
How Briefing Book Got to the Reagan Campaign
"And from what you have heard or read, which of the following possibilities do
you believe is most likely?
The briefing book was
II
July
July
July
July
July
July
6-8
7-9
8-10
9-11
10-12
11-13
1983
1983
1983
1983
1983
1983
given to the Reagan campaign by a
disgruntled Carter worker.
32
33
37
38
39
37
given to the campaign by a Reagan
spy planted in the Carter campaign
32
31
29
28
30
29
without the knowledge of Ronald Reagan.
provided to the campaign by a Reagan
spy planted in the Carter campaign with 19
19
17
17
16
17
the knowledge of Ronald Reagan.
No opinion
17
18
17
17
15
17
July
July
July
July
July
July
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
given to the Reagan campaign by a
disgruntled Carter worker.
36
34
31
29
30
33
given to the campaign by a Reagan spy
planted in the Carter campaign without 29
25
29
31
6
32
29
the knowledge of Ronald Reagan.
provided to the campaign by a Reagan
spy planted in the Carter campaign with 18
21
20
20
18
18
the knowledge of Ronald Reagan.
No opinion
17
20
19
20
20
20
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
given to the Reagan campaign by a
disgruntled Carter worker.
34
35
36
36
36
36
given to the campaign by a Reagan spy
planted in the Carter campaign without 29
30
31
31
30
29
the knowledge of Ronald Reagan.
.provided to the campaign by a Reagan
spy planted in the Carter campaign
19
21
20
19
19
20
with the knowledge of Ronald Reagan.
No opinion
18
14
13
14
15
15
DEBATE MATERIAL
How Was It Obtained?
Percent
50
Carter
Worker
Spy/
Didn't € Know
40
39
36
36
Spy/
32
Did Know
32
31
32
30
29
43
30
30
No
Opinion
20
20
20
20
19
17*
16
18
15
15
13
10
0
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
July
1983
44
How Briefing Book Got to the Reagan Campaign
"And from what you have heard or read, which of the following possibilities do
you believe is most likely? ... The briefing book was
"
July 6-25, 1983
given to the Reagan
campaign by a disgruntled
34%
Carter worker.
...given to the campaign
by a Reagan spy planted
in the Carter campaign
30
without the knowledge of
Ronald Reagan.
.provided to the campaign
by a Reagan spy planted
in the Carter campaign with
19
the knowledge of Ronald
Reagan.
No opinion
17
45
Reagan's Role
"What about Ronald Reagan's role in the controversy about the Carter briefing
book.
Do you think he definitely knew
probably knew
probably didn't
know
or definitely didn't know what was going on?"
July
July
July
July
July
July
6-8
7-9
8-10
9-11
10-12
11-13
1983
1983
1983
1983
1983
1983
Definitely knew
10
11
10
13
12
14
Probably knew
33
33
35
33
32
33
Probably didn't know
38
38
38
36
36
33
Definitely didn't know
13
11
13
13
15
16
No opinion
6
7
4
5
5
4
July
July
July
July
July
July
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
Definitely knew
11
12
11
13
12
13
Probably knew
36
39
37
37
34
34
Probably didn't know
34
32
34
34
37
37
Definitely didn't know
14
12
10
10
10
11
No opinion
5
5
7
6
7
5
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Definitely knew
12
13
11
12
12
12
Probably knew
35
35
37
34
36
34
Probably didn't know
37
37
37
36
35
38
Definitely didn't know
9
11
10
14
12
12
No opinion
7
4
5
4
5
4
46
Media Coverage
"Do you think that media coverage of this controversy has exaggerated its
importance, downplayed it, or handled it about right?"
Newsweek
July
July
July
July
July 7
12-14
13-15
14-16
15-17
1983*
1983
1983
1983
1983
Exaggerated the story
41
54
55
55
51
Downplayed it
8
5
5
5
6
Handled it about right
42
38
37
37
40
No opinion
9
3
3
3
3
July
July
July
July
July
July
16-18
17-19
18-20
19-21
20-22
21-23
1983
1983
1983
1983
1983
1983
Exaggerated the story
51
51
52
52
52
52
Downplayed it
6
7
8
7
6
7
Handled it about right
40
38
36
37
39
39
No opinion
3
4
4
4
3
2
July
July
22-24
23-25
1983
1983
Exaggerated the story
53
53
Downplayed it
8
9
Handled it about right
37
37
No opinion
2
1
*Based on a sample of 500.
47
Presidential Ballot -- Registered Voters
"Just one last question
whom would you prefer as President of the United
States if the candidates were Ronald Reagan, Republican and Walter
Mondale, Democrat
or
John
Glenn,
Democrat
and Ronald Reagan,
Republican?"
May
June
July
July
July
July
27-30
25-27
8-10
9-11
10-12
11-13
1983
1983
1983
1983
1983
1983
Reagan
54
50
50
51
47
47
Mondale
38
42
38
38
39
39
Reagan
50
46
45
46
44
45
Glenn
41
45
39
40
42
43
July
July
July
July
July
July
12-14
13-15
14-16
15-17
16-18
17-19
1983
1983
1983
1983
1983
1983
Reagan
46
47
46
44
47
49
Mondale
39
39
41
43
41
39
Reagan
45
44
43
41
44
45
Glenn
43
43
44
42
40
39
July
July
July
July
July
July
18-20
19-21
20-22
21-23
22-24
23-25
1983
1983
1983
1983
1983
1983
Reagan
51
51
50
50
49
50
Mondale
37
38
39
39
40
40
Reagan
49
47
46
45
45
46
Glenn
40
41
42
42
43
43
REAGAN VS MONDALE
Registered Voters
Percent
60
Ronald
Reagan
54
51
50
Walter
50
Mondale
47
44
40
43
Undecided
40
39
38
48
37
30
20
10
0
5
6
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
July
1983
REAGAN VS GLENN
Registered Voters
Percent
60
Ronald
Reagan
John
50
50
49
Glenn
46
46
45
44
45
42
43
43
43
Undecided
40
41
41
40
49
30
20
10
0
5
6
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
July
1983