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Final Summary Report on Campaign Surrogate and Communications Activities from Labor Day through 11/02/1982 (Binder) (2)
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118565274
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Final Summary Report on Campaign Surrogate and Communications Activities from Labor Day through 11/02/1982 (Binder) (2)
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Records of the White House Office of the Deputy Chief of Staff (Reagan Administration)
Michael Deaver's Political Files
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Ronald Reagan Presidential Library
Digital Library Collections
This is a PDF of a folder from our textual collections.
Collection: Deaver, Michael: Files
Folder Title: Final Summary on Campaign
Surrogate and Communication Activities from
Labor Day through 11/02/1982 (binder) (2)
Box: 68
To see more digitized collections
visit: https://reaganlibrary.gov/archives/digital-library
To see all Ronald Reagan Presidential Library inventories visit:
https://reaganlibrary.gov/document-collection
Contact a reference archivist at: [email protected]
Citation Guidelines: https://reaganlibrary.gov/citing
National Archives Catalogue: https://catalog.archives.gov/
WHITE HOUSE TALKING POINTS
OF
PRE THE EST OF SIDENT STATES THE 1 UNITED
Summary of Major Issues
and Accomplishments
of the Reagan Administration
September 1982
Prepared by the White House Office of Public Affairs
THE REAGAN RECORD IN BRIEF
(10 Major Accomplishments)
1. Inflation cut by more than half
-- The CPI rose 12.4% in 1980, Carter's last year. It is down to
5.4% in the first seven months of 1982.
2. Interest rate down a third
-- The prime stood at 21.5% just before President Reagan took
office. By August of 1982, it had dropped to 13.5%.
3.
Federal spending growth rate down a third
-- Federal spending grew by over 17% in 1980; this year, growth
rate is down to 11 percent and will be under 6% next year.
4.
Taxes cut substantially
-- Even with 1982 tax bill, Americans will pay $335 billion less
in taxes through 1985 than if 1980 tax rates still stood.
5.
Regulation growth also cut back
-- Federal Register exploded with new regulations in 1980 -- 87,012
pages were added; only two-thirds that -- 57,908 pages -- were
added in 1981.
6.
Help for truly needy being maintained
-- Federal medical, nutrition and housing assistance to the poor
will be one-third higher in FY85 than it was in FY80.
7.
U.S. more energy independent
-- After President Reagan's oil decontrol, number of new oil wells
drilled in the U.S. increased by 10,000 in 1981. Reliance on
OPEC oil dropped to 20 percent of American needs from 35 per-
cent in 1977. Gasoline prices no higher than before decontrol.
8.
Foundation laid for stronger defense
-- Soviets outspent U.S. substantially in 5 years of neglect before
President Reagan took office. He has put America on a firm, new
course of rebuilding -- with 7 percent real annual growth in the
defense budget.
9.
Most comprehensive arms control program of any President
-- A strengthened defense posture has allowed President Reagan to
offer major proposals to cut strategic nuclear weapons by one-
third, cut intermediate range nuclear weapons in Europe to zero,
cut conventional forces there to mutual levels, and improve
early warning.
10.
Prospects for Mid-East peace advanced
-- The President's Middle East initiative proposed a fresh start
toward a settlement of conflict there which would ensure Is-
rael's security and the legitimate rights of the Palestinians.
THE CARTER LEGACY
The Carter economy
When Jimmy Carter went home, he left Ronald Reagan with
the highest combination of inflation, interest rates and
unemployment in history.
-- inflation was 12.4 percent in 1980; up from less than
5 percent at the end of 1976.
-- interest rates were at record levels. The prime hit
21.5 just before the Reagan inaugural -- a 100 year
peak -- up from a 6.8 percent average during 1976.
-- unemployment was over 7 percent in Carter's last year
when more than 7.6 million people were out of work.
By the end of the 70's, failed policy had brought economic
growth to a halt. GNP at the. start of 1982 was virtually
the same as at the start of 1979. (Signs of growth appeared
by mid-1982, as the Reagan program started to take effect.)
Gargantuan government -- the Democratic Legacy
From 1961 to 1980, Democrats had uninterrupted control of
the Congress, and they occupied the White House 12 of those
20 years. During that time:
-- Federal spending grew six-fold from $92 to $577 billion.
-- Federal regulation exploded (the Federal Register grew
to 87,000 pages in 1980) costing business an estimated
$100 billion a year and taking up 800 million manhours
in paperwork.
-- Federal debt grew from $293 billion to near $1 trillion.
-- Federal taxes grew from $94.4 billion to $517 billion.
National Security
Over the same 20 years, national defense spending fell from
48 percent of federal outlays in President Kennedy's first
budget to less than 24 percent in President Carter's last.
This de-emphasis came despite the biggest arms build-up in
history by the Soviets. In the last 5 years alone, they
have outspent us substantially on defense.
AMERICANS ARE BETTER OFF TODAY
The foundation for economic recovery is in place and the
President's program is beginning to show results.
More purchasing power
Lower inflation makes all Americans better off; their dol-
lars can buy more when inflation isn't cutting their value
12-13 cents each year, as it did in 1979 and 1980.
A typical family ($24,000 median income) of four has over
$1500 more in purchasing power than it would have had if
inflation had stayed at double-digit 1980 rates. (Even a
family making $15,000 is about $1000 better off.)
Lower taxes add more purchasing power. The same typical
(median income) family will pay about $400 less in federal
income taxes this year -- and $788 less next year --
because of the tax cuts enacted in 1981.
The combined effect of lower. inflation and lower taxes
gives the typical family about $2000 more in purchasing
power this year than it would have had at 1980 tax and
inflation rates.
Personal income and personal savings are also up and per-
sistent signs of economic growth are appearing for the
first time since the late 70's.
Peace and freedom
The American people can also rest assured that steps are
being taken to restore U.S. national defenses. President
Reagan's budget plans real increases of 7 percent a year
in the defense budget. And he has proposed the first com-
prehensive strategic modernization plan in 20 years.
At the same time, talks have been started with the Soviets
to try to negotiate reductions in nuclear weapons to lower
the risks of all-out war.
FAIRNESS
Democrats have offered few ideas of their own -- only com-
plaints. And their biggest complaint is about the alleged
unfairness of the Reagan program.
Under President Reagan, the federal government maintains a
continuing, massive effort to meet human needs that aren't
being -- or can't be -- met from other sources:
-- medical, nutrition and housing assistance for the poor
will be a third higher in 1985 than it was in 1980.
-- federal health services spending in 1980 was under $60
billion; by 1985, it will be more than $80 billion.
-- the budget for fiscal 1983 funds:
o
95 million meals a day;
o food stamps for almost 19 million needy people;
o housing assistance for 10 million Americans;
-- spending for human needs, just by the Department of
Health and Human Services alone, tops Pentagon spending
by more than $50 billion in President Reagan' budget
for fiscal 1983.
What's fair about inflation? With Democrats controlling
Congress, years of tax and spend sent inflation soaring in
the '70s; arguably, for many Americans, inflation hurt far
more than the federal government's social spending helped.
-- Inflation particularly hurts the poor -- and many of
the elderly on fixed incomes -- by eroding the
purchasing power of their dollars. Because of it, a
1970 dollar was worth only 47 cents by the end of 1980.
-- A family at the poverty threshold (about $9,000/year)
has $600 more buying power now than if inflation were
at 1980 rates.
What's fair about high taxes? Under Democrats taxes on
the average family tripled from 1965 to 1980. Inflation
pushed workers into higher and higher tax brackets, so
that the median income family found itself being taxed in
1980 at rates reserved for the affluent back in 1965.
What's fair about slow growth? Because the economy was so
sluggish in the '70s, unemployment has been chronically
high. On average, 7.2 million people a year have been
out of work in the last seven years.
-- In relatively high growth '60s, almost 5Ø percent of
poor families escaped poverty; in lower growth '70s,
5 percent did.
THE REAGAN PROGRAM
President Reagan set out to undo the legacy of failed pol-
cies of the past and -- after 19 months in office -- a new
beginning has been made.
The economy
A program for economic growth is finally in place and the
economy is beginning to move toward recovery. Since
taking office, the President has shown great leadership
and persistence in seeking:
-- lower spending growth to reduce government's size;
-- lower tax rates to restore incentive;
-- less regulation to end needless government intrusions;
-- monetary stability to help ease inflation.
Size of government
o
To further reduce the federal government, the President
has also:
-- outlined his Federalism initiative to turn back more
responsibility to the states -- along with the revenue
sources to pay for them;
-- proposed the elimination of two Cabinet Departments,
Energy and Education;
-- reduced the number of non-defense federal employees
by 68,300.
National security
President Reagan has sought to restore America's defense
capabilities with:
-- a strategic modernization plan -- first in twenty years;
-- a real defense spending increase of 7 percent a year;
-- improved pay and standards of living for our military
personnel.
Leadership for peace and freedom
The President has reasserted American leadership in the
world by firm, consistent efforts to:
-- slow down the nuclear arms race by starting negotiations
with the Soviets on reduction of nuclear weapons;
-- bring peace to the Middle East by urging a "fresh start"
by both Arabs and Israelis after the Lebanon crisis;
-- enhance the economic, military and political security of
Central America through his Caribbean Basin Initiative.
LESS INFLATION
Inflation was 12.4% in 1980, 13.3% in 1979. Polls found it
was the major concern of most Americans in 1980.
Inflation has been cut more than in half, to 5.4 percent
for the first seven months of 1982. (Virtually back to
what it was in 1976 [4.8%] before the Democrats regained
the White House and returned to tax and spend policies.)
By January 1981, many economists thought inflation had been
so high for so long it had become a structural problem --
and might take as long as a decade to dampen.
Lower spending and monetary stability have eased the
problem much faster than many thought possible.
Inflation is not cured yet, but it can be if Congress
sticks to the economic course set by President Reagan.
The fact that interest rates' are coming down is a sign that
the markets believe inflation may be down to stay.
If inflation was expected to jump back into double-digits,
interest rates would not now be trending toward single-
digit territory. (Some short-term rates, 8.6 percent for 9ø
day Treasury notes, for example, are already there.)
Sound fiscal and monetary policy -- not recession -- cures
inflation.
-
Lower inflation helps all -- especially the poor
Average family AFDC benefits went up well over a third in
the '70s, but inflation eroded purchasing power so that
family could buy almost a third less even with more money.
Family at poverty threshold (about $9000/year) almost $600
more buying power now than if inflation were at 198ø rate.
Elderly, on fixed incomes, badly hurt by inflation; much
better off when dollar not eroded 10-12 cents every year.
Stable, steady monetary growth an important factor
Can't fine-tune money supply, but Fed has tried to avoid
wild fluctuations, too rapid growth as in the late '70s.
From 1960-65, monetary growth averaged 3.6% a year and
inflation only 1.3% -- but from 1975-80, when money supply
grew twice as fast (7.3% average), inflation exploded,
averaging 9.3% and hitting double-digits by '79.
LOWER TAXES FOR ALL AMERICANS
President Reagan secured the largest tax cut in history from
Congress in 1981.
Because of that tax cut, the American people will pay $335
billion less through 1985 than if 1980 tax rates were still
in effect. (This is so even when the '82 tax reforms, which
raised some taxes, are taken into account.)
Tax indexing -- which starts in 1985 -- will save Americans
another $89 billion through 1987.
For a typical (median income of about $24,000) family of
four, the tax savings this year alone amounts to $400 and is
almost twice that -- $788 -- next year.
President had to fight to get essential tax cuts passed
The liberal Democratic leadership in Congress consistently
resisted the President's supply-side plan for cutting
marginal income tax rates.
Even after the '81 tax bill was passed, many sought repeal
of indexing and the 3rd year installment on the individual
rate cuts.
Even now, some persist in calling for repeal of indexing and
the 3rd year, which would add $82 billion to individual
Americans tax bill through '85 and $236 billion through '87.
'82 Tax Reform Bill protected supply-side essentials
o
Most of the new revenues in the bill come from closing loop-
holes and tougher tax collection. The President is against
high taxes but he's for making sure people pay what they
owe. It's the only way to keep the system fair.
Not much impact on individual taxes in the bill. For ex-
ample, the increase in the telephone tax means only 54 cents
cents a month more for the average household, but it will
contribute $1.6 billion toward a lower deficit in FY85.
The bill will raise $99 billion in new revenues in 1983-85.
The President doesn't favor raising taxes but said this bill
was the price he had to pay to get $280 billion in spending
cuts from Congress over the same 3 years -- as called for in
1983 budget resolution which cuts the deficit $380 billion.
CUTTING SPENDING GROWTH
Substantial progress so far
Federal spending since 1981 is $30 billion less than it
would have been without the President's budget cuts.
Federal spending growth averaged more than 14 percent a
year in the Carter Administration. By 1980, it hit a
peace-time record of 17.4 percent. But this year, it is
down to 11 percent -- and the congressional budget reso-
lution for FY83 shrinks it to about 6 percent.
After Congress initially balked at passing a budget early
this year, President Reagan insisted they reduce the defi-
cit and finally got a resolution from Congress promising
to cut the red-ink by $380 billion in the next 3 years.
President will continue to lead -- with veto if necessary
The President has vetoed three budget-busting supplemental
appropriations bills. He prevailed on two, saving the
taxpayers more than $3.6 billion.
He pledged to veto any bill Congress sends him that won't
further his goal of getting spending under control.
Despite many victories, the September override of the
President's third supplemental veto shows he needs more
help in the Congress. Just a few more votes (1 more in
the Senate) would have changed the outcome and saved tax-
payers almost $1 billion in excessive domestic spending.
President Reagan's goal is a balanced budget. He is
determined to achieve it with or without a constitutional
amendment. He favors the amendment to ensure that once
the budget is balanced, it stays balanced.
The federal budget has been balanced only once in the last
two decades. With a Congress fully behind the President's
policies of spending restraint, we can see another in this
decade -- and it won't be just an isolated oddity, but the
first in a long series of balanced budgets.
CUTTING REGULATION
During the '70s, federal regulations increased in number
and cost.
The number of pages in the Federal Register (where new
regs are published) nearly tripled and the annual cost of
compliance with the regs jumped to $100 billion -- equal
to about $2000 for every family in America.
The total number of hours needed just to fill out the
paperwork required by the regs was estimated at 8øø
million in 1979.
President Reagan moved fast to find relief
O
In one of his first official acts, President Reagan
appointed a task force under the Vice-President to find
ways to cut down on regulations. The task force was
created two days after the inauguration.
A week later, the President ordered a 120 day freeze on
all pending new regulations and directed OMB to review all
proposed regs -- creating a central reviewing agency for
the first time.
Substantial progress has been made
President Reagan decontrolled oil prices and -- despite
predictions of $2/gallon gasoline from many Democrats --
prices went down, production increased and U.S. imports of
foreign oil dropped to their lowest level in 5 years.
The Administration also made bilingual education rules
more flexible; schools still must meet the special needs
of students with limited English but are freer to do so in
ways best suited to local requirements. This one change
alone can save the nation's schools $1 billion in 5 years.
Overall, in just the last 18 months, efforts by the Reagan
Administration to reduce regulatory burdens have saved
business and consumers about $10 billion in one-time
capital costs and $6 billion a year in operating costs.
The number of pages in the Federal Register has been cut
by one-third and 200 million manhours of paperwork prepa-
ration were saved in 1982.
From the Hill
Steve Symms
L
ast week, when the September unemploy-
And recent legislation extends unemployment insur-
ment figure was released, the national news
ance benefits for up to 49 weeks - almost a full
media treated the story as if it were the big-
year - in some cases.
gest and worst economic development since the
Crash of 1929. Once again, the prophets of gloom
What progress have we been making on other
and doom declared that "Reaganomics", isn't
economic fronts? Here are some of the good news
working. In most of the media, it was a sad and
items that rarely make the headlines:
solemn story without a silver lining.
Inflation - dramatically down from 12.4 per-
I am as troubled as anyone by the fact that so
cent to 3.3 percent in just 20 months.
many people - 10.1 percent / are out of work.
Interest rates / down from 21 percent to 12
Unemployment is a tragedy for every individual
percent since January 1981.
who wants a job and can't find one. But the prob-
lem won't be solved by exaggerating it, or by ignor-
The dollar - compared to the Japanese yen, the
ing the many positive steps that have been taken to
German mark and other currencies, it has increased
cushion the blow and to cure its basic causes:
in value by about a third in less than two years,
inflation, high interest rates and other long-standing
which means that much more purchasing power
economic ills.
for American consumers.
Unfortunately, the public has been getting a
The stock market - in less than wo months, the
biased, unbalanced report from much of the media
Dow Jones Average has climbed almost 200 points,
/ a report that focuses almost exclusively on the
a record-setting comeback.
bad news. I challenge the media to give equal time
and space to the other side of the story: the good
Personal savings - from 5.5 percent to 6.9
news that we are doing something about unemploy-
percent under the Reagan administration.
ment and that we've made very significant prog-
ress toward solving most of our economic problems,
Productivity, housing starts and personal income
are also up. Taxes, the rate of federal spending
What are we doing about unemployment? Con-
growth and the burden of government regulations
gress recently enacted legislation, proposed by
are down
President Reagan, to provide job training for a
million young and poor people, so that they can
All of these encouraging signs point in the direc
acquire the skills they need for real jobs in the
tion of economic recovery, which is the solution to
private sector, not temporary make-work chores.
our unemployment problem. If the media gave the
Congress also passed and the president signed the
American people a more balanced report I instead
Export Trading Company Act, that will help small
of focusing on just one economic indicator we
business prosper and create thousands of newjobs.
might be a lot better off, because patience and
persistence are awfully important ingredients in
the effort to get the economy moving in all the
Sen. Steven Symms is a Republican from Idaho.
right directions.
RADIO TALK/NEWS SHOWS
OCTOBER 25 - NOVEMBER 1, 1982
DATE
INTERVIEWED
SUBJECT
PENNSYLVANIA
WILKES BARRE
WBAX-AM
Paul Ciotta (news)
10/26/82
Dr. Robert Ortner/
Economy
Commerce
ERIE
WCCK-FM
Gary Loncke
50,000 watts
10/26/82
Ed Dale/OMB
Economy
TEXAS
DALLAS
WFAA
Mel Bailey Show
10/27/82
Dr. Robert Ortner/
Economy
Commerce
ILLINOIS
CHICAGO
WSLU
10/27/82
Dave Gergen/WHS
Economy/
elections
MASSACHUSETTS
NEW BEDFORD
WSMB
10/27/82
Joe Lehman/State
Nuclear free:
MICHIGAN
SAULT STE. MARIE
WSOO
Paul Ganz (news)
10/28/82
Dr. Bob Diedrick/
Economy
Commerce
VIRGINIA
ROANOKE
WVWR-FM
Ralph Johnson Show
10/29/82
Dr. Manuel Johnson
Economy
Treasury
STATE/CITY/STATION/HOST
DATE
INTERVIEWED
SUBJECT
MASSACHUSETTS
BOSTON
WBUR
News
10/29/82
John Trattner/State
Nuclear freez
VIRGINIA
NORFOLK
WNIS
Chuck Faulkner Show
11/1/82
Marlin Fitzwater/
Economy
Treasury
ARIZONA
TUSCON
KFLT-AM
Kay Lindley
11/1/82
Ed Dale/OMB
Economy
RADIO NEWS/TALK SHOWS
October 16-22, 1982
LSOH/MOHS/ALIO/TIVLS
DATE
INTERVIEWED
SUBJECT
CALIFORNIA:
LOS ANGELES:
KABC
Bill Pearl Show
10/16/82
Lowell Jensen/Justice
crime/drugs
NORTH CAROLINA
RALEIGH:
WPTF
Dave Bishop Show 10/19/82 Ralph Stanley/WHS
Economy/housing
starts
TEXAS
DALLAS:
KRLD
Tony DeHaro
10/19/82
Robert Ortner/Commerce
Economy/housing
starts
OREGON:
PORTLAND:
KYXI
News
10/20/82
Robert Ortner/Commerce
Economy/housing
starts
ARIZONA
TUSCON:
KNST
Toni Stanton (news) 10/20/82
Ed Dale/OMB
Economy/housing
starts
NEBRASKA
OMAHA:
KFAB-AM
50,000 watts
Diane Saggau
(news)
10/20/82
Mike Brunner/Agriculture FHA loan rates
LINCOLN:
KLMS-AM
Don Miles
10/20/82 Alan Tracy/Agriculture Exports/blended
credit
-2-
LSOH/MOHS/ALID/TIVLS
DATE
INTERVIEWED
SUBJECT
NEBRASKA (Continued)
COLUMBUS:
KITT
Ralph Wayne
(News)
10/20/82
Alan Tracy/Agriculture
Exports/blended
credit
SCOTTSBLUFF:
KJEB-AM and FM
Chuck Warren
News
10/20/82
Alan Tracy/Agriculture
Exports/blended
credit
GRAND ISLAND:
KRGI-AM/FM
Tracy Gringer
10/20/82
Mike Brunner/Agriculture FHA loan rates
NORTH PLATTE:
KAHL-AM/KELN-FM
Linda Adams
10/20/82
Alan Tracy/Agriculture
Exports/blended
credit
MICHIGAN
DETROIT:
WXYZ
Kevin Joyce Show
10/21/82
Dave Gergen/WHS
Economy/election
WEST VIRGINIA
HUNTINGTON:
WGNT-AM
Greg Eliott Show 10/21/82 Ralph Stanley/WHS
Economy
OHIO:
YOUNGSTOWN:
WBBW-AM
David Gray
10/21/82
Lionel Olmer/Commerce
Steel agreement
INDIANA:
GARY
WWCA-AM
Pam Good
10/21/82
Lionel Olmer/Commerce
Steel agreement
-3-
LSOH/MOHS/ALIO/TLVLS
DATE
INTERVIEWED
SUBJECT
PENNSYLVANIA
PITTSBURGH:
KQV
News
10/21/82
Lionel Olmer/Commerce
Steel agreement
NEW YORK
NEW YORK CITY:
WABC
News
10/21/82
Carlton Turner/WHS
Drugs/crime
CALIFORNIA
LOS ANGELES:
KABC
Michael Jackson
(syndicated to
41 stations
around the
10/22/82
Roger Porter/WHS
Prime rate/
country)
economy
.INNESOTA
MINNEAPOLIS:
WCCO-AM
50,000 watts
Rich Horter
10/22/82
Roger Porter/WHS
Prime rate/
(News)
economy
MASSACHUSETTS
ATTLEBORO:
WARA
Frank Titus
Prime rate/
(News)
10/22/82
Marlin Fitzwater/
economy
Treasury
CONNECTICUT
HARTFORD:
WTIC
50,000 watts
(News)
10/22/82
Ed Dale/OMB
Prime rate/
economy
RADIO TALK/NEWS SHOWS
OCTOBER 11-15, 1982
STATE/CITY/SHOW/HOST
DATE
INTERVIEWED
SUBJECT
MISSISSIPPI
GREENVILLE:
WGVM-AM
10/11/82
Beryl Sprinkle/Treasury Economy
Chuck Early
(news)
COLORADO
COLORADO SPRINGS:
KRDO-AM and FM
Lisa Lancaster
(news)
10/11/82
Ann McLaughlin/Treasury Economy
MICHIGAN
MARQUETTE:
WDMJ-AM
Eric Scott
(news)
10/11/82
Perry Pendley/Interior
Mining/jobs
ILLINOIS
CHICAGO:
WIND
Marlin Fitzwater/Treasury
Lee Rogers Show
10/11/82
Economy
MASSACHUSETTS
BOSTON:
WBZ
David Finnegan
Show
10/12/82
Ed Dale/OMB
Economy
OREGON
PORTLAND:
KYXI
Von Summers
News
10/12/82
Ralph Stanley/WHS
Economy
-2-
LSOH/MOHS/ALID/TIVJ
DATE
INTERVIEWED
SUBJECT
MISSOURI
ST. LOUIS
KMOX
Bob Hardy Show
(45 minutes)
10/12/82
Ralph Stanley/WHS
Economy
OHIO
CLEVELAND
WWWE
Beryl Sprinkle/
Larry Wright
Treasury
Economy
(news)
10/13/82
TENNESSEE
JACKSON
WDXI-AM
10/13/82
Bob Diederick/
Paula Day
Commerce
Economy
(News)
ASHINGTON
SPOKANE:
KEZE-FM
Gary Darigol
10/13/82
Roger Porter/WHS
Economy
NEW YORK:
SYRACUSE:
WIXT (TV)
Jean Kessner
News (phone
interview)
10/13/82
Ralph Stanley/WHS
Economy
LARRY KING SHOW
(Syndicated -
Mutual)
10/13/82
Carlton Turner/WHS
Drug program
IDAHO
LEWISTON
KOZE-AM
Chris Smith
10/13/82
Denis Karnosky/
Economy
Treasury
-3-
TATE/CITY/SHOW/HOST
DATE
INTERVIEWED
SUBJECT
GEORGIA
ATLANTA:
WGST
Mary Hylback
10/13/82
Virginia Knauer/WHS
Consumer issues
WAOK
Ben Dudley
10/13/82
Virginia Knauer/WHS
Consumer issues
MASSACHUSETTS:
FALL RIVER:
WSAR
10/14/82
Bob Bonitati/WHS
Economy
Dave Andrews
Show
CALIFORNIA:
SAN DIEGO:
KSDO
Laurence Gross
Show
10/14/82
Dr. Robert Ortner/
Commerce
Economy
NEVADA
LAS VEGAS:
KDWN-AM
Ken Stahl
10/14/82
Denis Karnosky/
Treasury
Economy
CALIFORNIA:
EUREKA
KNCR
Pat McConnell
10/14/82
Ralph Stanley/WHS
Economy
NORTH CAROLINA
ASHVILLE
WWNC
Dave Clements
10/14/82
Ed Dale/OMB
Economy
SSOURI:
CAPE GIRADEAU:
KFMP-FM
10/14/82
Bill Morris/Commerce
Economy
-4-
TATE/CITY/SHOW/HOST
DATE
INTERVIEWED
SUBJECT
SOUTH CAROLINA
FLORENCE
WOLS-AM
John Fitz
10/14/82
Ed Dale/OMB
Economy
CALIFORNIA
SANTA ROSA:
WZST-FM
Dave Page
10/14/82
Bill Sloane/HUD
Housing construc-
tion/timber
COLORADO
DENVER
KNUS
Mark Elliott
(news)
10/15/82
Jeffrey Harris/
Crime/drugs
Justice
SSOURI
KANSAS CITY
KLJC-FM
Don Hawkins
10/15/82
Ed Dale/OMB
Economy
NEW JERSEY
ASBURY PARK
WJLK-AM and FM
Ken Miller
10/15/82
Ralph Stanley/WHS
Economy
NEW YORK
ROCHESTER
WHAM-AM
Paul Baker
10/15/82
Marlin Fitzwater/
Economy
Treasury
NATIONAL PUBLIC RADIO
10/15/82
Dave Gergen/WHS
Politics/election
RADIO
10/15/82
Albert Angrisani/
Job training bill
Labor
-5-
TATE/CITY/SHOW/HOST
DATE
INTERVIEWED
SUBJECT
MASSACHUSETTS
BOSTON:
WBZ
10/15/82
Lowell Jensen/
David Finnegan
Drugs/Crime
Justice
Show
NEW JERSEY
ATLANTIC CITY:
WIIN
Stefan Haray
10/15/82
Ralph Stanley/WHS
Economy
WEST VIRGINIA
CHARLESTON:
WCAW
Bill Curtis
10/15/82
Ed Dale/OMB
Economy
PENNSYLVANIA
PITTSBURGH:
WQV
Mark Schreiber
10/15/82
Richard McElheny/
Export Trading
Commerce
bill
NOTES:
CHATTANOGA, TENNESSE - radio stations report wide coverage of
press conference by Chattanoga Republican Central Committee
in support of the President's speech 10/14/82
BINGHAMPTON, NEW YORK radio stations report coverage and
interviews with Vice President Bush - 10/14/82
SPRINGFIELD, ILLINOIS radio stations covered both pro and con
reactions to the President's speech by Congressional candidates
and challengers - 10/14/82
RADIO TALK/NEWS SHOWS
OCTOBER 4-8, 1982
STATE/CITY/SHOW/HOST
DATE
INTERVIEWED
SUBJECT
FLORIDA:
MIAMI:
WINZ
10/5/82
Dr. Carlton Turner
Drug abuse program
50,000 watts
LOUISIANA:
NEW ORLEANS:
WSBM
10/5/82
Dr. Carlton Turner Drug abuse program
Andre LeBoarde
(15 minutes)
CALIFORNIA:
SAN DIEGO:
KSDO
10/5/82
Dr. Carlton Turner Drug abuse program
News
LINOIS:
CHICAGO:
WGN
10/5/82
Dr. Carlton Turner Drug abuse program
Bob Collins Show
(15 minutes)
MISSISSIPPI:
HATTIESBURG:
WHSY
10/7/82
Dr. Carlton Turner Drug abuse program
ALABAMA:
DOTHAN:
WOOF
10/7/82
Dr. Carlton Turner Drug abuse program
NATIONAL PUBLIC RADIO 10/7/82
Albert Angrisani/ Unemployment/jobs
(covers 250 stations)
Labor
"IONAL PUBLIC RADIO 10/7/82
Secretary Schweiker Teenage alcohol abuse
- RADIO, AP RADIO,
SHERIDAN BROADCASTING
-2-
TATE/CITY/SHOW/HOST
DATE
INTERVIEWED
SUBJECT
MICHIGAN:
DETROIT:
WXYZ
10/8/82
Dr. Carlton Turner
Drug abuse progr
Mike Miller Show
Average listeners:
367,000
ALABAMA:
BIRMINGHAM:
WYDE
10/8/82
Ralph Stanley/WHS
(Unemployment/jobs
50,000 wats
Pat Dougherty news
INDIANA:
INDIANAPOLIS
WIFE
10/8/82
Ralph Stanley/WHS
Unemployment/jobs
news
Cheryl Boone
OHIO:
DATON:
WAVI-AM
10/8/82
Bob Bonitati/WHS
(Unemployment/jobs
Tod Refner/news
COLUMBUS:
WOSU
10/8/82
Ed Dale/OMB
Unemployment/jobs
Howard Ornstein
News
CLEVELAND:
WWWE
10/8/82
Ray Waldmann/
Unemployment/jobs
50,000 watts
Commerce
PENNSYLVANIA:
PHILADELPHIA:
WWDB
10/8/82
Roger Porter/WHS
Unemployment/jobs
50,000 watts
Frank Ford Show
-3-
LSOH/MOHS/ALIO/TIVJ
DATE
INTERVIEWED
SUBJECT
PENNSYLVANIA:
PHILADELPHIA:
WCAU
10/8/82
Ralph Stanley/WHS
Eileen Shaw
Unemployment/jobs
News
ERIE:
WQLN
10/8/82
Larry Kudlow/WHS
Jim Van Dongen
Unemployment/jobs
News
PITTSBURGH:
KQV-AM
10/8/82
Carlos Campbell/
Larry Brot
Unemployment/jobs
Commerce
News
RHODE ISLAND:
PROVIDENCE:
WEAN-AM
10/8/82
Roger Porter/WHS
Tom O'Grady
Unemployment/jobs
News
TENNESSEE:
MEMPHIS:
WREC
10/8/82
Ralph Stanley/WHS
Dave Gilton
Unemployment/jobs
News
NASHVILLE:
WLAC
10/8/82
Ed Dale/OMB
50,000 Watts
Unemployment/jobs
Les Maneson Show
MISSISSIPPI:
JACKSON:
WCCL
10/8/82
Bob Bonitati/WHS
John Friskillo
Unemployment/jobs
News
-4-
DATE
INTERVIEWED
SUBJECT
NEW YORK:
NEW YORK CITY:
WABC
10/8/82
Ralph Stanley/WHS
50,000 Watts
Unemployment/jobs
SYRACUSE:
WYSR-AM&FM
10/8/82
Elizabeth Dole/WHS
Unemployment/jobs
Karen Franklin
Live Q&A
MAINE:
PORTLAND:
WGAN-AM/FM
10/8/82
Paul O'Day/Commerce Unemployment/jobs
Don Huff
News
SOUTH CAROLINA:
COLUMBIA:
WNOK-AM&FM
10/8/82
Lee Atwater/WHS
Unemployment/jobs
Tom Anderson
News
CALIFORNIA:
LOS ANGELES:
KNX-AM
10/8/82
Carlos Campbell/
Unemployment/jobs
50,000 watts
Commerce
News
RADIO TALK/NEWS SHOWS
SEPTEMBER 27-OCTOBER 1, 1982
LSOH/MOHS/ALID/HIVLS
DATE
INTERVIEWED
SUBJECT
MICHIGAN:
Grand Rapids:
WTWN
9/27/82
Albert Angrisani/Labor
Jobs Bill
John Boserman
ILLINOIS:
Champaign/Urbana:
WDWS
9/27/82
Albert Angrisani/Labor
Jobs Bill
Dave Talbert
(News)
OREGON:
Portland:
KXL-AM
9/28/82
Albert Angrisani/Labor Jobs Bill
Jeff Grimes -
(News)
(News has approx.
347,200 weekly
listeners)
NEW JERSEY:
Atlantic City:
WIIN
9/28/82
Paul Vander Myde/
Export Trading
Stefan Harary
Commerce
Bill
NOTE: During his interview Vander Myde asked listeners
to call Chairman Rodino and ask that bill be
released from committee. Rodino did release
the bill later in the day and Commerce believes
interview had some impact on the decision.
CALIFORNIA:
Los Angeles:
9/28/82
Jeffrey Harris/
Crime Bill
Justice
KGO-AM
(45 minutes with
Owen Spann Show
call-ins)
(50,000 watt station/
syndicated show)
-2-
STATE/CITY/SHOW/HOST
DATE
INTERVIEWED
SUBJECT
MASSACHUSETTS:
New Bedford:
WBSM
9/28/82
Donald Earnshaw/
Export Trading
Rob Michaels Show
Commerce
Companies bill
CALIFORNIA:
Sacramento:
9/29/82
Jim Sanders/SBA
Export Trading
Companies Bill
California Farm
Bureau Show
(Syndicated)
Gary Sach
NEW MEXICO:
Albuquerque
KOB
9/29/82
Steve Entin/
Economy/President
Larry Ahrens Show
Treasury
Press Conf. follow
(100,000 average
up
listeners)
MISSOURI:
St. Louis
KMOX-AM
9/30/82
Ed Harper/WHS
Economy/Leading
"At Your Service"
(45-minutes with indicators
Bob Hardy
call-ins)
(50,000 watt station)
CALIFORNIA:
Sacramento:
KFBK
9/30/82
.Roger Porter/WHS
Economy/Leading
Eric St. John Show
(1/2 hour with
indicators
(50,000 watt station)
call-ins)
NEW YORK CITY:
WCBS
9/29/82
Amb. James Goodby Nuclear Freeze/
(News)
State
START
(News has average weekly
listeners of 3 million)
-3-
STATE/CITY/SHOW/HOST
DATE
INTERVIEWED
SUBJECT
MASSACHUSETTS:
Boston:
WBZ
9/29/82
The David Finnegan Show
Amb. James Goodby/ Nuclear Freeze/
START
(50,000 watts - covers
New England and beyond)
FLORIDA:
Miami:
WINZ
9/29/82
(News)
Amb. James Goodby/ Nuclear Freeze/
State
START
(Average listeners:
340,000)
PENNSYLVANIA:
Philadelphia:
KYW
(News)
9/29/82
Amb. James Goodby/ Nuclear Freeze/
(50,000 watts)
State
START
CALIFORNIA:
Los Angeles:
KABC
Michael Jackson 10/1/82
Tim McNamar/
Economy/Leading
Treasury
Indicators
NOTE: SECRETARY BALDRIDGE'S STATEMENT ON LEADING INDICATORS
CARRIED ON RADIO STATIONS THROUGHOUT THE COUNTRY - 9/30/82
RADIO TALK/NEWS SHOWS
SEPTEMBER 20-24, 1982
DATE
INTERVIEWED
SUBJECT
FLORIDA
Tampa:
WPLT
9/20/82
Ed Dale/OMB
David Gold Show
Congress/
Appropriations bil
ILLINOIS
Chicago:
WBBM
9/21/82
Used tape of
Railroad strike
WLS
Drew Lewis
WGN
statement
MASSACHUSETTS
Boston:
WBZ
9/21/82
John Winston/
Railroad strike
David Finnegan
Railroad Admin.
HIO
Toledo:
WSTV-AM
"Evening Edition" 9/21/82
Gary Bauer/
Tuition tax credits
Education
CALIFORNIA
Los Angeles:
KABC
9/21/82
Dick Fairbanks
Lebanon situation
Michael Jackson
State
TEXAS
Port Arthur:
KOLE
9/21/82
Karna Small/WH
Dick Bruce
The President/
General information
COLORADO
Denver:
KNUS
9/22/82
Ed Dale/OMB
Mark Elliot
Congress/
Appropriations bills
MORE
-2-
STATE/CITY/SHOW/HOST
DATE
INTERVIEWED
SUBJECT
CONNECTICUT
#
Hartford:
WTIC
9/23/82
News
Tim McNamar/Treasury
!
CPI/Inflation
LOUISIANA
New Orleans:
WGSO
9/23/82
News
Robert Ortner/Commerce CPI/Inflation
CALIFORNIA
San Diego:
KOGO
9/23/82
Robert Ortner/Commerce CPI/Inflation
News
MASSACHUSETTS
New Bedford:
WBSM
9/23/82
Bob Dederick/Commerce CPI/Inflation
Manny Simmons Show
FLORIDA
Orlando:
WKIS
Concelled
9/23/82
Manuel Johnson/Treasury CPI/Inflation
Larry Kahn Show
NEW JERSEY
Atlantic City:
WIIN
9/24/82
Tim McNamar/Treasury
CPI/Inflation
Stefan Harary
MINNESOTA
Minneapolis:
KSPT
9/24/82
Donald Tice/ACDA
Dick Pomerantz Show
Nuclear freeze
START Delegation
-3-
STATE/CITY/SHOW/HOST
DATE
INTERVIEWED
SUBJECT
PENNSYLVANIA
Philadelphia:
KYW-AM
9/24/82
Albert Angrisani/
Jobs training
The Don Lancer Show
Labor
bill
IOWA
Davenport: (Covers Rock Island, Moline, Illinois and
Davenport and Bentendorf, Iowa)
WOC
Jobs training
Bob Sidney Show
9/24/82
Albert Angrisani/
bill
Labor
Cedar Rapids:
KWLO
9/24/82
Roger Porter/WH
Jobs Training
Jeff Seeley (News)
bill
ILLINOIS
Springfreed
WTAX
9/24/82
Albert Angrisani/
Jobs Training
Pat Gordon (News)
Labor
bill
RADIO TALK SHOW INTERVIEWS
RE APPROPRIATIONS/
LAME DUCK SESSION
NOIIVLS/ALIO/TIVIS
BOOKED
DATE/FORMAT
CALIFORNIA:
SAN FRANCISCO
9/17 - 5 min.
KFRC-AM (5,000 watts)
Ed Dale
for news
NEW MEXICO
ALBUQUERQUE
KoB-aM (50,000 W covers
Ed Dale
Did
9/20 - 5 min.
most of the Southwest)
cane
for Larry Ahre
Show (average
and
listeners 100,
>
RADIO TALK SHOW INTERVIEWS
TUITION TAX CREDITS
TEXAS:
BOOKED
SAN ANTONIO:
(ALL FROM DEPT. OF
EDUCATION)
WOAI-AM
(50,000 Watt station covers 200 mile
Gary Bauer - 9:55 am
radius)
Thursday - NEWS
MASSACHUSETTS:
BOSTON:
WBZ (50,000 Watt - covers 38 States)
Gary Jones - Wed.
David Finnegan Show
6:45 pm - 15 min.
(Talk show with call-ins)
PENNSYLVANIA:
ERIE:
WQLN-FM
Gary Bauer - Thurs
35,000 Watts (70-mile radius)
8:30 am
Jim Van Dongen (does norning news show)
PITTSBURGH:
WEEP-AM (50,00 Watts - covers 200 mile radius)
Gary Bauer - Thur
Jeff Gilbert -- will do something after
taped - 4 pm
bill passes committee
NEW YORK:
ROCHESTER:
WHAM-AM
(50,000 watts - covers East and Midwest)
Chuck O'Malley
Wed. 7 pm - 15 min
taped for news
RADIO TALK SHOW INTERVIEWS
ANTI-CRIME BILL
CITY/STATION/SHOW
PARTICIPANT
DATE
DALLAS, TEXAS
WFAA
Rudy Guiliani/
9/14
Neil Bailey Show
Justice
Live
LOS ANGELES, CALIFORNIA
KABC
Jeffrey Harris/
Taped for
Michael Jackson Show
Justice
9/15 airing
ST. PETERSBURG, FLORIDA
Jeffrey Harris/
9/15 - 8:53 am
WNSI
Justice
Live
John Eastman Show
MIAMI, FLORIDA
WNWS
Dick Hauser/WH
9/16 - 7pm
Barbara Studley Show
1/2 hour live
DETROIT, MICHIGAN
WXYZ
Jeffrey Harris/
9/23 - 8 pm
Kevin Joyce Show
Live - 55 min.
with call-ins
NEW YORK CITY
WMCA
Dick Hauser/WH
9/20 - 5:30 pm
Bob Grant Show
15 min. - live
SAN FRANCISCO, CALIFORNIA
Information on
KGO
bill mailed
Owen Spann
9/14 -- they
will book when
received.
RADIO INTERVIEWS
Thursday, September 9
(RE PRESIDENT'S SPEECH IN KANSAS)
KANSAS:
INTERVIEW WITH
Wichita:
KSGL
Morton Blackwell
Contact: Steve Anderson
15-minutes taped
Telephone: 316-942-3231
Topeka:
KSKX-AM
Morton Blackwell
Contact: rick Bailey
5:00 News
Telephone: 913-272-2033
913-272-2122
MISSOURI:
St. Louis:
KMOX
Morton Blackwell
Contact: Frank Abshire
3:15 - 4 pm
Telephone: 314-621-2345
Live talk show
followed by call-i
IOWA:
Des Moines:
WHO-AM
Gary Bauer
Contact: Paul Menzel
Education
Telephone: 515-283-1429
3:45-4:00 (their
time) live
RADIO TALK SHOW
INTERVIEWS
RE
TAX BILL
CITY/SHOW
DATE
SPOKESPERSON
DENVER:
*KNUS
8/16/82 (PM)
Lyn Nofziger
Mike Rosen Show
Contact: Mike Rosen
Telephone: 303-934-5557
LOS ANGELES:
**KABC
8/17/82 (AM)
Tim McNamar
Michael Jackson
213-837-5948
Contact: Joyce Coleman
SAN FRANCISCO:
KGO
8/16/82 (afternoon) Ed Dale
Owen Spann Show
Contact: Mike Cleland
415-863-0077
SAN DIEGO
KSDO (News)
8/19/82 (7:30 am)
Ed Dale
Contact: Ken Yearwood
Telephone: 714-283-7121
MIAMI
***WNWS
8/18/82 (8:05 pm)
Ed Dale
Neil Rogers Show
Contact: Larry Lerner
Telephone: 305-665-4833
NEW ORLEANS
WSMB
8/18/82 (AM)
Buck Chapoton
Keith Rush Show
Contact: Rosalie Lockhart
Telephone: 504-523-5921
NOTES:
* Rosen is an active political conservative -- a good forum
** Jackson is liberal, polite to guests and most widely listened to
talk show in LA area.
*** Larry Lerner said show with Dale went very well and judging by calls
-2-
OKL.
8/17/82
Ed Dale
KTOK
PHILADELPHIA
KYW
8/18 (afternoon)
Ed Dale
Don Lancer Show
(taped)
NEW YORK
WMCA
8/19/82 (afternoon) Buck Chapoton
*Bob Grant Show
4-6 pm
Contact: Mike Thompson
Telephone: 212-586-5700
RADIO SYNDICATES
AP RADIO
8/18/82 (afternoon) Lyn Nofziger
UPI RADIO
MUTUAL RADIO
SHERATON
NATIONAL PUBLIC RADIO
NOTES:
*Bob Grant is a conversative -- should use again if all went well. .
WABC/New York -- Called off hour interview noon 8/19. This is
a call-in talk show -- we should do in future.
WQBK/Albany -- Called off 4:45 interview today -- promised to
do something with them some time soon.
SPECIALIZED MAILINGS
Recipient
Mailing
Address By the President to the Nation
Editortial Page Editors of
(from KNBC Burbank, CA) September 1, 1982
Daily Newspapers and Columnists
Editorial Page Editors of
Compilation of Editorials from 30 Major
Newspapers in the U.S. and Roundup of
Daily Newspapers
Foreign Media Reaction, September 3, 1982
Catholic Press and Selected
Text of A Letter from the President to
Selected Members of the Senate Re Abortion
Columnists
Amendment, September 8, 1982
Secretary Shultz's Address to the United
Jewish Press
Jewish Appeal, September 12, 1982
Remarks of the President at the Hispanic
Hispanic Press
Heritage Week Ceremony (with Photograph),
September 15, 1982
Remarks of the President at the National
Black Press
Black Republican Council Dinner (with
Photograph), September 15, 1982
National Disabled Veterans Week, 1982
Editors of Publications
Proclamation, September 15, 1982
for Active and Retired
Members of the Military
General Pulaski Memorial Day, 1982,
Polish Press
Proclamation, September 15, 1982
Issue Update: Economic and Legal Equity
Black Press and Selected
for Black Americans, September 17, 1982
Columnists
Radio Address of the President to the
Religious and Jewish Press
Nation, Re School Prayer, September 18, 1982
Statement By the President Re Lebanon,
Editorial Page Editors of
September 20, 1982
Daily Newspapers and
Selected Columnists
Issue Update: Economic and Legal Equity for
Editorial Page Editors of
Women, September 17, 1982
Daily Newspapers
Cassette of President Reagan's Radio
Religious Broadcasters
Broadcast on School Prayer, September 22, 1982
Release and Photograph of the President's
Black Press
Meeting with Lanette Butler, the 1982
National Poster Child for Sickle Cell Disease,
September 20, 1982
- 2 -
Remarks of the President at Meeting with
Black Press
Black College Presidents, September 22, 1982
(with Photograph)
Release and Photograph of the President's
Black Press
Meeting with Reverend Leon Sullivan, September 22, 1982
Remarks By the President At the Virginia Republican
Editorial Page Editors of
Rally, September 29, 1982
Daily Newspapers and
Columnists
Release on the President's Announcement of A
Black Press
$125,000 Grant from the Commerce Department's
Economic Development Administration to Hampton
Institute, September 29, 1982
Remarks of the President At the Balanced Budget
Editorial Page Editors of
Reception, September 30, 1982
Daily Newspapers and Columnist
Remarks of the President to Ohio Veterans Organizations,
Editors of Publications
October 4, 1982
for Active and Retired
Members of the Military
Release and Photograph of the President Being
Greek Press
Presented with the Great Cross of the Holy Sepluchre
Release and Fact Sheet on President Reagan's
Columnists
Campaign Against Drug Abuse, October 5, 1982
Secretary Shultz's Address to the 37th U.N.
Jewish Press
General Assembly, September 30, 1982
Article By Secretary Regan on His Perceptions
Editorial Page Editors of
of the Current Unemployment Problem, October 7, 1982
Daily Newspapers
Address of the President to the Nation, Re the
Editorial Page Editors of
Economy, October 13, 1982
Daily Newspapers
Radio Address by the President to Farmers, October 15,
Farm Editors of Daily
1982
Newspapers in the Farm Belt
Remarks of the President at the Signing Ceremony
Real Estate Editors of
for the National Housing Week Proclamation,
Daily Newspapers
October 19, 1982
Release and Photograph of the President's Meeting
Jewish Press
with A Delegation of Lubavitch Orthodox Jewish
Leaders, October 22, 1982
Release and Photograph of the President's Meeting
Polish Press
with Polish-American Leaders, October 25, 1982
The Technology of Politics
cations firm of CTM, Inc., calls "specialize
networks" for a political party or candidate
A gubernatorial candidate could buy th
Ronald Reagan made a
affiliated broadcast station goes for $2,000,
same time slot on the "cultural" channels of
10-state campaign sweep
though it does get to many more people.
all the cable systems in his state, then make
ELECTION
last week, appearing at
From a politician's point of view, howev-
live appeal to affluent, well-educated voters
fund-raisers and rallies for
er, the great virtue of cable television is its
A national candidate could send dozens o
14 congressional candi-
selectivity-in both geography and demog-
messages, each with a different emphasis
dates-all in the space of
raphy. A TV broadcast signal is indifferent
depending on the cable channels used. "Yo
half an hour and without leaving Washing-
to political boundaries; a candidate who
can have the guy talking by satellite to steel
ton. In fact, the president's itinerary took
buys advertising time in Cincinnati, Ohio,
workers one minute and to the Ivy Leagu
him no farther than a television studio at
must pay for the station's viewers in Ken-
Alumni Association the next," says Deal
the U.S. Chamber of Commerce headquar-
tucky even though they cannot vote for him.
Popps, CTM's operations manager.
ters, just across Lafayette Park from the
But cable franchises are awarded usually at
Mastery: If the future is not yet here, it
White House. There, a one-day network
the local levels. "There's no spillage, no
in part because the demographic research i
of ground-to-satellite-to-ground transmis-
waste," says Robert Pipkin, the communi-
running behind the technological develop
sions had been organized by the Republi-
cations director of the Republican Senatori-
ment. Arbitron, the television-viewer re
can National Committee, and with it the
al Campaign Committee. Even better, cable
search company, has teamed up with a firr
president was able to talk to-and be ques-
channels tend to specialize in program-
called Claritas Corp. on a formula for iden
tioned by-GOP faithful from Manches-
ming-all sports, all rock music, all Spanish
tifying TV viewers by both demographi
ter, N.H., to Sacramento, Calif. At a cost
language-and, therefore, also in the audi-
characteristics and program preferences
of about $36,000, it was probably the
ences they attract. It is easy for a political
and has licensed the formula to two politica
cheapest whistle-stop tour in modern po-
advertiser to target a given group and to
consultants, Democrat Matt Reese and Re
litical history.
tailor the ads accordingly. In a Massachu-
publican Eddie Mahe. Such sophisticatio
It was also a foretaste of future cam-
setts congressional district reshaped by
has yet to come to cable-viewer research
paigns. While campaigning by satellite is
reapportionment, for example, Rep. Bar-
but it's only a matter of time. And as Rober
itself nothing new-Lyndon Johnson did it
ney Frank is using the local Portuguese-
Neuman of the Democratic National Com
in 1966-the new and ever cheaper tools of
language cable channel to reach the sub-
mittee notes, "Each presidential year a ne
"dishes" and "downlinks" could revolu-
stantial Portuguese population in a section
area emerges that no one had studied [suc]
tionize the electioneer's art, bringing can-
of the district that is new to him.
as direct-mail fund-raising]. The one wh
didates directly into American living
Put together, microwave transmission
mastered it surprised everybody and wo
rooms in unforeseen ways. Yet few politi-
and cable relays will soon make possible
Cable and satellite could be it for 1984.
cal professionals have grasped the full po-
what Robert Schmidt, head of the communi-
HOWARD FINEMAN in Washingto
tential of advanced telecommunications
technology. "Never have so many impor-
tant people known so little about some-
thing so important," says Brian Lamb, the
REAGAN LIVE BY SATELLITE
head of C-SPAN, a cable-television service
that beams proceedings of the House of
Representatives into 11 million homes.
'Uplink': The components of the new
technopolitics are simple. A campaign buys
time on one of the 19 communications satel-
lites now in fixed orbit over North America.
It rents a studio and makes its pitch before
President Reagan takes
a short drive to the Chamber
the cameras. The picture and sound are sent
of Commerce building.
to a dishlike "uplink" transmitter. The dish
beams the signal to the satellite, which relays
it to one or more "downlink" dishes at the
destination points. In the Reagan telecast,
2
There, from a $2 million TV
studio, he gives a talk and
dishes in 11 different cities formed a person-
answers viewers' questions.
The picture and
al network. A signal might also be received
sound are sent
by a broadcast outlet for showing on the
live by microwave
airwaves, or by a cable operation. The House
to a Virginia
rooftop
Republican Conference, for example, uses
satellites to send taped statements by GOP
congressmen to TV stations-instant video
and relayed from there to
press releases.
CTM, Inc., a local firm that owns
which beams
But it is the link of microwave transmis-
an "uplink" dish.
the president's
sion to cable systems that holds the most
presentation back
down to receiving
promise for political campaigns. There are
dishes at
now 4,780 cable systems in the United
Republican
States, and almost all of them have down-
gatherings in 11
different U.S. cities.
link dishes for receiving satellite transmis-
sions. They reach one-third of all house-
The dish
beams the
holds containing TV sets, and that figure
signal
may well increase to 40 percent by 1984.
up to a
commercial
And cable is cheap: 30 seconds of commer-
communications
cial time on a cable channel in New Orleans
satellite
costs $50 and reaches 70,000 households.
The same amount of time on a network-
lb Ohlsson-NEwSwEEK
NEWSWEEK/OCTOBER 25, 1982
2
GOP SPOKESMEN ON RADIO ACTUALITIES
Administration Spokesmen
Senators and Congressmen
Ronald Reagan (50 separate
Senator John Warner
actualities)
Senator John East
Vice President Bush
Senator Howard Baker
Ed Meese -- WH
Senator Strom Thurmond
James Baker -- WH
Senator Steve Symms
President Ford
Senator Paul Laxalt
Elizabeth Dole -- WH
Senator Orrin Hatch
Secretary Baldrige
Senator Bob Kasten
Secretary Schweiker
Senator Bill Roth
Secretary Lewis
Senator Roger Jepsen
Secretary Pierce
Senator Pete Domenici
Administrator Ann Gorsuch
Senator John Danforth
Ambassador Brock
Senator Dan Quayle
Richard Richards
Senator Bob Dole
John Connolly
Congressman Clint Roberts
Fred Biebel -- RNC
Congressman Newt Gingrich
Carlos Campbell -- Commerce
Congressman Bob Michel
Robert Dederick -- Commerce
Darrell Trent -- Transportation
Betty Heitman -- RNC
Tim McManus -- Treasury
Gary Carruthers ---- Interior
Jim Sanders -- SBA
Bill Greener -- RNC
Dan Smith -- WH
Al Angrisani -- Labor
Henry Zuniga -- WH
Tom Tauken -- ACTION