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Brady Fund (1)
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Michael Deaver's Subject Files
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Ronald Reagan Presidential Library
Digital Library Collections
This is a PDF of a folder from our textual
collections.
Collection: Deaver, Michael
Folder Title: Brady Fund (1)
Box: 35
To see more digitized collections
visit: https://reaganlibrary.gov/archives/digital-library
To see all Ronald Reagan Presidential Library inventories
visit: https://reaganlibrary.gov/document-collection
Contact a reference archivist at: [email protected]
Citation Guidelines: https://reaganlibrary.gov/citing
National Archives
Catalogue: https://catalog.archives.gov/
WITHDRAWAL SHEET
Ronald Reagan Library
Collection Name DEAVER, MICHAEL: FILES
Withdrawer
KDB
8/10/2011
File Folder
BRADY FUND (1)
FOIA
F97-0066/19
Box Number
37
COHEN, D
91
DOC Doc Type
Document Description
No
of Doc Date Restrictions
NO
Pages
1
SCHEDULE RE J. BRADY PRESIDENTIAL
1
7/20/1982
B6
B7(C)
FOUNDATION FUNDRAISING
RECEPTION (COVER PAGE) (PARTIAL)
Freedom of Information Act - [5 U.S.C. 552(b)]
B-1 National security classified information [(b)(1) of the FOIA]
B-2 Release would disclose internal personnel rules and practices of an agency [(b)(2) of the FOIA]
B-3 Release would violate a Federal statute [(b)(3) of the FOIA]
B-4 Release would disclose trade secrets or confidential or financial information [(b)(4) of the FOIA]
B-6 Release would constitute a clearly unwarranted invasion of personal privacy [(b)(6) of the FOIA]
B-7 Release would disclose information compiled for law enforcement purposes [(b)(7) of the FOIA]
B-8 Release would disclose information concerning the regulation of financial institutions [(b)(8) of the FOIA]
B-9 Release would disclose geological or geophysical information concerning wells [(b)(9) of the FOIA]
THE JAMES S. BRADY PRESIDENTIAL FOUNDATION
HAS MOVED
TO
1735 EYE STREET NW
SUITE 809
Washington, D.C. 20006
FOR FURTHER INFORMATION CONTACT:
Patti Frierson, Director of the Washington Office, or
Faith Henderson, Administrative Assistant, at
202-659-4457
James S. Brady Presidential Foundation
Honorary Chairman
Nancy Reagan
June 9, 1983
Chairman
Donald H. Rumsfeld
President
James T. Lynn
Ms. Shirley Moore
and sm
Assistant to the Deputy
Vice Chairman
Chief of Staff
Joe M. Rodgers
The White House
Vice Chairman
1600 Pennsylvania Ave., NW
Robert S. Strauss
Washington, D.C. 20500
Secretary
James A. Wilderotter
Dear Shirley:
Treasurer
S. Jackson Faris
The Foundation is in the process of preparing a brochure
that will be used at our fundraising receptions in many regions
Board of Directors
of the country. The Council of Trustees, our chief fundraisers,
Joe L. Allbritton
Dr. James E. Cheek
have requested that they have a modest but professional informa-
John B. Connally
tion piece to use when soliciting.
Katharine M. Graham
James T. Lynn
I am writing to ask that the President's letter, written
J. W. Marriott, Jr.
by public relations professionals at Philip Morris for their
C Peter McColough
I ld S. MacNaughton
Senate-House Dinner party, be used in our brochure. As I'm
Dr. Dennis S. O'Leary
sure you recall, Mr. Deaver edited and approved that letter
William M. Plante
(see enclosed).
Joe M. Rodgers
Donald H. Rumsfeld
Thanks for your continued assistance and interest in the
Robert S. Strauss
Jack Valenti
Foundation. I look forward to hearing from you.
Very truly yours,
Paui
Patricia M. Frierson
Director
Enclosure
approve
Disapprove
1735 Eve Street. N.W. Washington. D.C. 20006 (202) 659-4457
THE WHITE HOUSE
WASHINGTON
April 29, 1983
Dear Sarah and Jim:
All of us who support the James S. Brady
Presidential Foundation are grateful to you
for lending your name and prestige to this
cause whose work centers on a tragic but
realistic fact of public life.
In enacting the special legislation which
enabled private citizens to form a founda-
tion of this kind, both houses of Congress
recognized the right of the private sector
to come to the aid of any person who, in the
line of duty, is wounded in an assassination
attempt on a President, Vice President, or
other senior official of the Administration.
As an outstanding public servant and proud
private person, Jim, I know you would be the
first to endorse the principle of voluntary,
citizen involvement in human matters that go
beyond the reach of government. The fine
foundation that bears your name is dedicated
to that principle.
While we pray that its resources will never
again be used, we know that the nation now
has a privately supported entity to help any
person in the future, who, like you, Jim, Tim
McCarthy and Tom Delahanty may have to pay a
terrible price for Presidential service.
Nancy joins me and both of you in thanking
the members of Congress and everyone else who
helped make the James S. Brady Presidential
Foundation a reality.
Sincerely,
Ronald Reagan
Mr. and Mrs. James S. Brady
"Tribute to Sarah and Jim"
GOP House/Senate Dinner
Washington,D.C.
James S. Brady Presidential Foundation
Honorary Chairman
April 11, 1983
Nancy Reagan
Chairman
Donald H. Rumsfeld
President
The Honorable Michael Deaver
James T. Lynn
Deputy Chief of Staff
The White House
Vice Chairman
Joe M. Rodgers
1600 Pennsylvania Ave., NW
Washington, D.C. 20500
Vice Chairman
Robert S. Strauss
Dear Mike:
Secretary
James A. Wilderotter
Your assistance in making the reception possible last
Treasurer
week at the White House is greatly appreciated.
S. Jackson Faris
Board of Directors
It was a wonderful event, and we certainly appreciate
Joe L. Allbritton
the President's meaningful words in behalf of the Foundation.
Dr. James E. Cheek
John B. Connally
As a follow-up to the reception, Patti Frierson is sending
Katharine M. Graham
to the First Lady's staff some letters for her approval. Nancy's
James T. Lynn
J. W. Marriott, Jr.
role in this effort is extremely important, Mike, and a note
C. Peter McColough
of appreciation the Trustees would be meaningful to them.
Donald S. MacNaughton
Dr. Dennis S. O'Leary
Again, thank you for your help and cooperation as we try
William M. Plante
to reach this fundraising goal.
J 1. Rodgers
Donald H. Rumsfeld
Robert S. Strauss
Sincerely,
Jack Valenti
Joe for M. Rodgers
1735 Eye Street, N.W. Washington, D.C. 20006 (202) 659-4457
Contributions may be sent to The Brady Foundation, Washington, D.C. 20066
THE WHITE HOUSE
wAşhington
April 5, 1983
MEMORANDUM FOR: MICHAEL DEAVER
FROM:
MUFFIE BRANDON milts Brander
SUBJECT:
JAMES BRADY FOUNDATION
I have received word from Fred Fielding that it is indeed illegal to
sollicit for any funds on the White House grounds for any worthy
cause.
Teel
Than
I did Patty
THE WHITE HOUSE
AKING CORPORATION
WASHINGTON
OSSINGER'S RYE
yn. N.Y. 11225 (212) 462-7900
Mike:
January 28, 1983
Elaine said that Mrs. Reagan did
not respond to this.
She thinks she sent it to you
just for info.
did wr respond WR we
side
00
PATRICIA BYE
ute of your time as a fellow
Loved James Brady Foundation.
I am taking the liberty of enclosing correspondence
from the Pillsbury Company, along with my reply, as
I find it absolutely puzzling that a cause, such as
the one expressed through the Brady Foundation, does
not merit even a token contribution.
Thank you for taking the time to read this.
Sincerely,
Hesty.tar
HGD: : pmz
enc.
DENK BAKING CORPORATION
SPECIALTY BAKERS OF GROSSINGER'S RYE
495 Flatbush Avenue, Brooklyn, N.Y. 11225
(212) 462-7900
HORST G. DENK
PRESIDENT
lllike Deaver
January 28, 1983
did respond NR Shd
Mrs. Nancy Reagan
Honorary Chairman
The Brady Foundation
The White House
Washington, D. C. 20500
Dear Mrs. Reagan:
Permit me to take a minute of your time as a fellow
Trustee of our much beloved James Brady Foundation.
I am taking the liberty of enclosing correspondence
from the Pillsbury Company, along with my reply, as
I find it absolutely puzzling that a cause, such as
the one expressed through the Brady Foundation, does
not merit even a token contribution.
Thank you for taking the time to read this.
Sincerely,
Harty.tar
HGD: : pmz
enc.
DENK BAKING CORPORATION
SPECIALTY BAKERS OF GROSSINGER'S RYE
495 Flatbush Avenue, Brooklyn, N.Y. 11225
(212) 462-7900
HORST G. DENK
PRESIDENT
January 28, 1983
Mr. Edward C. Stringer
Executive Vice President and
General Counsel
The Pillsbury Company
Executive Offices
Minneapolis, Minnesota 55402
Dear Mr. Stringer:
I am perplexed by the content of your letter of January 20,
1983 stating that support to the James Brady Foundation was
far from the goals and objectives of the Pillsbury Founda-
tion.
Mrs. Denk, as Chairman for a fund-raising drive for the Metro-
politan Opera National Council (a group that recruits new
singers for our nation's showplace), asked your company for
assistance, and she was also given a categoric "no."
Now, I would truly like to know what the goals of the Pills-
bury Foundation are, and in what fields of endeavor your cor-
porate responsibility to society lies.
I look forward to hearing from you.
Sincerely,
Harg.tar
HGD: pmz
THE PILLSBURY COMPANY
EXECUTIVE OFFICES
MINNEAPOLIS, MINNESOTA 55402
EDWARD C. STRINGER
EXECUTIVE VICE PRESIDENT
AND GENERAL COUNSEL
612/330-8862
January 20, 1983
Mr. Horst G. Denk
Trustee
James S. Brady Presidential Foundation
1735 Eye Street, N.W.
Washington, D.C. 20006
Dear Mr. Denk:
Thank you for your note to Bill Spoor of Dec. 20
regarding a contribution to the James S. Brady Presi-
dential Foundation. We looked carefully at this pro-
posal in November after receipt of a letter from Joe
M. Rodgers and Robert S. Strauss and concluded that
while there could hardly be anything more deserving
of public support, it was so far from the goals and
objectives of our Foundation that we would have to
turn it down and so advised Messrs. Strauss and
Rodgers. We renewed our inquiry after your letter to
Bill and regretfully came to the same conclusion. We
wish you every success in your efforts however, and
hope that you will continue as a good customer of our
flour.
Best wishes.
Yours very truly,
Edward C. Stringer
ECS:ne
We an are were a milliongly me of theirs
THE WHITE HOUSE
Office of the Press Secretary
For Immediate Release
July 20, 1982
REMARKS OF THE PRESIDENT
AT RECEPTION FOR JAMES BRADY TRUST FUND
Decatur House
July 20, 1982
5:30 P.M. EDT
THE PRESIDENT: Of course, we all know why we're here. And
I think it's wonderful that so many of you would join in what is a
most, I think, wonderful and worthy endeavor. The idea being to
start a foundation to be named The Brady Foundation in honor of Jim
Brady. And, of course, the purpose is that -- to have a permanent
foundation for individuals who have happen to them what happened to
Jim in attempts of the same kind, from the past and for the future.
Jim Lynn is going to serve as President of the Brady
Foundation. Joe Rodgers and Bob Strauss are going to be the Foundation's
Co-Chairmen.
You know, I don't know how many of you at the Old Timer's
Baseball Game last night noticed --- I think all of us here have a love
for Jim Brady and he certainly proved he has high connections. He
was out at the ball game -- and I don't think you even knew that -- and
it was raining and he was introduced and it stopped raining. (Laughter).
So there is much more to be said for it than that. This thing
--- and we -- I think all of us are going to do everything we can to
see that the that It succeeds and that It does become permanently
established and able to make provisionsfor those who pay the price and
who need its help.
I couldn't say anything to any of you about the man we honor,
Jim Brady, that you don't already know. And so - Have you got any-
thing to say?
THE FIRST LADY: No. (Laughter). Oh, dear.
THE PRESIDENT: Well, you said you wanted the youngest and
most handsome ---- (laughter).
THE FIRST LADY: My Y and R.
THE PRESIDENT: I'm not going to keep you here. I think the
purpose is a little entertainment and -
THE FIRST LADY: Y and H, not Y and R.
THE PRESIDENT: Yes, Y and H.
THE FIRST LADY: Y and H.
THE PRESIDENT: Yes.
THE FIRST LADY: Young and handsome.
THE PRESIDENT: All right. Thank you again, all of you, for
being here. (Applause).
END
5:32 P.M. EDT.
THE WHITE HOUSE
WASHINGTON
SCHEDULE OF THE PRESIDENT
FOR
TUESDAY, JULY 20, 1982
EVENT:
Drop-by Decatur House for James S. Brady Presidential
Foundation Fundraising Reception
DRESS:
Men's Business Suit; Ladies' Afternoon Dress
WEATHER: Low 90's; Partly Cloudy; Possible Showers
5:00 p.m. With Mrs. Reagan, depart Diplomatic Entrance en
route Decatur House. Drive Time: 2 mins.
In Limo: J. Baker.
5:02 p.m. Arrive Decatur House and proceed inside.
Met inside by:
Joe Rodgers, Co-Chairman, James S. Brady
Presidential Foundation
Accompanied by Joe Rodgers, proceed to second floor
for reception.
Attendees: 80
Mix and mingle with guests.
5:10 p.m. With Mrs. Reagan, proceed to dais.
Introduction by Joe Rodgers.
Remarks.
- Press pool
5:20 p.m. Conclude remarks and, joined by Mrs. Reagan, proceed
to motorcade for boarding.
5:25 p.m. Depart Decatur House en route The White House.
5:27 p.m. Arrive Diplomatic Entrance, The White House.
07/20/92 10:00 a.m.
WITHDRAWAL SHEET
Ronald Reagan Library
Collection Name
Withdrawer
DEAVER, MICHAEL: FILES
KDB 8/10/2011
File Folder
FOIA
BRADY FUND (1)
F97-0066/19
COHEN, D
Box Number
37
91
DOC Document Type
No of Doc Date Restric-
NO Document Description
pages
tions
1
SCHEDULE
1 7/20/1982 B6
B7(C)
RE J. BRADY PRESIDENTIAL FOUNDATION
FUNDRAISING RECEPTION (COVER PAGE)
(PARTIAL)
Freedom of Information Act - [5 U.S.C. 552(b)]
B-1 National security classified information [(b)(1) of the FOIA]
B-2 Release would disclose internal personnel rules and practices of an agency [(b)(2) of the FOIA]
B-3 Release would violate a Federal statute [(b)(3) of the FOIA]
B-4 Release would disclose trade secrets or confidential or financial information [(b)(4) of the FOIA]
B-6 Release would constitute a clearly unwarranted invasion of personal privacy [(b)(6) of the FOIA]
B-7 Release would disclose information compiled for law enforcement purposes [(b)(7) of the FOIA]
B-8 Release would disclose information concerning the regulation of financial institutions [(b)(8) of the FOIA]
B-9 Release would disclose geological or geophysical information concerning wells [(b)(9) of the FOIA]
C. Closed in accordance with restrictions contained in donor's deed of gift.
THE WHITE HOUSE
WASHINGTON
SCHEDULE OF THE PRESIDENT
FOR
TUESDAY, JULY 20, 1982
EVENT: DROP-BY DECATUR HOUSE FOR JAMES S. BRADY PRESIDENTIAL
FOUNDATION FUNDRAISING RECEPTION
THE PRESIDENT'S PARTICIPATION
WEATHER
Mix and Mingle
Partly Cloudy
Remarks
Low 90's
Possible Showers
DRESS
Men's Business Suit
Ladies' Afternoon Dress
ADVANCE
O'NEILL, HUGH
STAFF
MORRIS, DAN
PRESS
BARGER, ED
WHCA
USSS
CONTACT
bence)
Presidential Advance Office: 202/456-7565
STEPHEN M. STUDDERT
KAREN JONES ROBERTS
07/20/82 10:00 a.m.
TUESDAY, JULY 20, 1982
Page 1
GUEST AND STAFF INSTRUCTIONS
4:50 p.m.
Proceed to motorcade and board.
4:55 p.m. THE PRESIDENT and Mrs. Reagan depart Residence en
route Diplomatic Entrance for motorcade boarding.
5:00 p.m. THE PRESIDENT and Mrs. Reagan depart The White House
en route Decatur House.
Drive Time: 2 mins.
MOTORCADE ASSIGNMENTS
Lead
Spare
D. Fischer
Limo
THE PRESIDENT
Mrs. Reagan
J. Baker
Follow-up
Control
M. Deaver
Dr. D. Ruge
Military Aide
Staff I
E. Hickey
L. Speakes
Ofcl. Photographer
Press Van I
D. Morris
Press Van II
WHCA
Ambulance
Tail
5:02 p.m. THE PRESIDENT and Mrs. Reagan arrive Decatur House
and proceed inside.
Met inside by:
Joe Rodgers, Co-Chairman, James S.
Brady Presidential Foundation
CLOSED PRESS COVERAGE
07/20/82 10:00 a.m.
TUESDAY, JULY 20, 1982
Page 2
GUEST AND STAFF INSTRUCTIONS
Guests and staff will be escorted to
reception area on second floor.
THE PRESIDENT and Mrs. Reagan, accompanied by Joe
Rodgers, proceed to second floor for reception.
THE PRESIDENT and Mrs. Reagan mix and mingle with
guests.
Attendees: 80
5:10 p.m. THE PRESIDENT and Mrs. Reagan proceed to dais.
Joe Rodgers introduces THE PRESIDENT.
THE PRESIDENT makes remarks.
PRESS POOL COVERAGE
5:20 p.m. THE PRESIDENT concludes remarks and, joined by Mrs.
Reagan, departs dais en route motorcade.
GUEST AND STAFF INSTRUCTIONS
Proceed immediately to motorcade and
board.
5:25 p.m. THE PRESIDENT and Mrs. Reagan depart Decatur House
en route The White House.
Drive Time: 2 mins.
MOTORCADE ASSIGNMENTS
Same as on arrival.
5:27 p.m. THE PRESIDENT and Mrs. Reagan arrive Diplomatic
Entrance, The White House.
07/20/82 10:00 a.m.
List of Prospective Board Members
for the
JAMES S. BRADY PRESIDENTIAL FOUNDATION
Joe M. Rodgers
Jimmy Lynn
John Connally
Don Rumsfeld
Jerry Milbank
Margaret Brock
Holmes Tuttle
Justin Dart
Bob Strauss
Edward Bennett Williams
Joe Califano
Lloyd Cuttler
Mrs. Abe Fortas
Mrs. Averell Harriman
Don McNaughton
PROSPECTIVE BOARD OF TRUSTEES
James S. Brady Presidential Foundation
Robert O. Anderson
Edward A. Lozick
Walter H. Annenberg
James E. Lyon
William W. Bain, Jr.
Jack C. Massey
Robert H.B. Baldwin
Sanford E. McCormick
Bernard H. Barnett
Henry S. McNeil
John W. Berry, Sr.
Jeremiah Milbank, Jr.
Colonel Frank Borman, USAF (Ret.)
Robert Mosbacher, Sr.
Norman Brinker
William Moss
Mrs. George C. Brock
David H. Murdock
George B. Cook
David Packard
Joseph Coors
Charles M. Pigott
Trammell Crow
George Pillsbury
Brownlee O. Currey, Jr.
David Rockefeller
Justin W. Dart
Henry Salvatori
Marvin Davis
W. Clement Stone
John T. Dorrance, Jr.
Robert Douglas Stuart, Jr.
Robert B. Evans
Hall W. Thompson
Max M. Fisher
William R. Timken, Jr.
Robert W. Galvin
Prentis B. Tomlinson, Jr.
Wayne Goettsche
Holmes Tuttle
J. Peter Grace
George H. Weyerhaeuser
Robert A. Hefner, III
John C. Whitehead
Glen A. Holden
Mrs. Thomas L. Williams, Jr.
Raymond F. Kravis
David K. Wilson
Carl H. Lindner
Mrs. Dalton J. Woods
PROSPECTIVE BOARD MEMBERS
James S. Brady Presidential Foundation
J.D. Allen
B.B. Andersen
Mrs. William E. Brock, III
Bruce Calder
John Cassidy
William C. Conner
Alec P. Courtelis
Horst G. Denk
Leonard K. Firestone
Kenneth Franzheim, II
John W. Galbreath
E. Clayton Gengras, Sr.
John R. Gnau, Jr.
H. Wayne Huizenga
Stephen A. Jernigan
Belton Kleberg Johnson
Robert H. Krieble
Ronald S. Lauder
Joseph McKee, Jr.
John M. Olin
George Peter Post
John C. Pritzlaff, Jr.
Robert C. Stanley, Jr.
Oliver DeG. Vanderbilt
Armer White
RESPONSIBLE GOVERNMENT FOR AMERICA FOUNDATION
May 19, 1982
Chairman
Joe M. Rodgers
Mr. Michael K. Deaver
Nashville, Tennessee
The White House
President
1600 Pennsylvania Avenue
S. Jackson Faris
Nashville, Tennessee
Washington, D.C.
Board of Directors
B.B. Andersen
Dear Mike:
Topeka, Kansas
Lt. Gov. Mike Curb
Pursuant to our previous discussions with regard
Los Angeles, California
to the fund-raising efforts for the James S. Brady
C.A. Doolittle, Jr.
Wichita, Kansas
Presidential Foundation, I have put together the
Robert B. Evans
following thoughts and ideas which I hope will serve
Detroit, Michigan
as a basis for our future discussions:
Phoenix, Arizona
I. The Situation:
Donald H. Rumsfeld
Skokie, Illinois
We are preparing to begin an effort to raise money
Paul Thayer
Dallas, Texas
to finance a foundation which will provide financial
Prentis B. Tomlinson, Jr.
assistance to federal employees and other innocent
Houston, Texas
by-standers who are injured during an attempt on the
Lew O. Ward
life of the President, Vice President or another senior
Enid, Oklahoma
official to the United States. This fund-raising effort
George D. Webster
must be carried out in a manner that is as low key as
Washington, D.C.
Mrs. Thomas L. Williams, Jr.
possible. However, because of Jim Brady's relationship
Thomasville, Georgia
with the nation's news media, it will be impossible to
Legal Counsel
raise this money without publicity. Therefore, it is
R. Marc Nuttle
important that we position ourselves and the Foundation
Norman, Oklahoma
very carefully, always bearing in mind several consid-
erations:
1. Everything we do must be done in an honest,
straightforward manner.
2. The intent of any publicity efforts will be to
give the American people an opportunity to
participate in this fund because we believe
that they will want to participate in it once
they know about it.
DO
50757
N
615)2605645
Mr. Michael K. Deaver
May 19, 1982
Page 2
3.
We must be careful to communicate that the Brady Founda-
tion is not for Jim Brady. It is a foundation for anyone
who happens to be in the kind of situation that Jim and
his family are in now. His name is on the Foundation.
The Foundation was established in his honor because his
situation caused us to focus our attention on this
heretofore neglected need. And, he will be the first
person to benefit from the money raised. However, he
probably will not be the only person to benefit.
4. We must be careful in our communications so that we do
not present Jim as a "poster child". Any communications
should be coordinated with the Brady family through Bill
Plante as well as through your office, if you so desire.
II. Our Immediate Goals:
As I see it, we have two basic goals which we must work
toward in the near future:
1. First, we must get the Foundation set up and running. We
must complete the administrative detail work and place
the Foundation in a position to begin doing its work.
2. Then, we must set a fund-raising goal and work to meet
it.
III. Setting up the Foundation:
Much of the administrative detail work has been completed.
However, we still need to do the following:
Appoint a Board of Directors (I am prepared to give you my
recommendations for appointees today).
Finish writing the by-laws.
Complete any other legal requirements for securing
tax-exempt status.
Appoint trustees for the Foundation.
Assign committee members and committee chairmen.
Hire a full-time staff director and secretary and set up an
office in Washington.
Begin developing a Foundation brochure to be used as
information to news media and for fund-raising purposes;
also begin developing logo, stationery, pledge cards, and
other printed materials.
Mr. Michael K. Deaver
May 19, 1982
Page 3
Of course, the meeting of these immediate needs will require
some front end seed money. With your permission, I will take
responsibility for raising that seed money in the next few weeks.
IV. Raising Money for the Foundation:
As soon as the Foundation is operational from an administra-
tive point of view, we need to develop and implement a plan to
raise the money necessary for the Foundation to meet its long-term
goals. The following are three approaches we should consider using
to raise this money:
1. Major Donor Fund-Raising -- Select a number of leading
businessmen and women (probably 50) who will guarantee to
raise whatever funds are not raised by utilizing other
fund-raising soures. These people will make up the board
of trustees.
Should this fund-raising approach be necessary, it must
be supported by at least two very special events,
preferably a kick-off meeting at the Reagan's ranch in
August and a report meeting at Camp David in late 1982 or
early 1983. It has to be supported with appropriate
fund-raising materials which the Foundation will provide
to the people who agree to participate.
2. Direct Mail -- Send out a controlled mailing of a letter
from Nancy Reagan to a group of select names to request
contributions to the Foundation. We should have the
support of the Republican National Committee's mailing
list, as well as those of the National Republican
Congressional Committee and, hopefully, the Democratic
National Committee.
I think we should first do test cells to ensure that
people who respond to direct mail appeals from the RNC,
NRCC and DNC will also respond to appeals from the Brady
Foundation. If these tests succeed, we should pursue
direct mail fund-raising in a controlled and carefully
planned manner. To help with this aspect of the
fund-raising, Stephen Winchell of Stephen Winchell &
Associates (the firm which handles direct mail for the
RNC and the NRCC) has agreed to handle this project for
us.
Mr. Michael K. Deaver
May 19, 1982
Page 4
Regardless of the approach we decide to take with direct
mail, I don't think we should begin the direct mail
effort until after the election.
3. Public Appeal -- Our public appeal approach must be
handled with integrity and be very low-key. We would
not, for example, produce and air radio and television
public service announcements that beg for money. We
would approach the public appeal in a manner like this:
*
Press Conference - Kick off the fund-raising effort
with a press conference to be held by President and
Mrs. Reagan. At that press conference, we will
explain that we're approaching the fund-raising from
a neighbor-helping-neighbor point of view. We're not
begging for money or pressuring anyone to give, but,
if you'd like to help, here's a toll-free telephone
number, a post office box and information on how to
make out your check.
In preparation for the press conference, Brumfield-
Gallagher, Inc. will write a preliminary news release
that will be submitted to the White House staff for
use in preparing for the press conference.
Television Interviews - Following the press confer-
ence, several television programs ("20/20" for
example) will want to do stories on the Brady
Foundation as a follow-up to other stories they have
already done on him. We should use these programs to
support our other fund-raising efforts.
As I've told you before, I'm excited about my involvement
with this project. I'm honored to take a leadership role in it and
feel that we will find Americans ready to help us help Jim and his
family as soon as we let them know how to do it.
Sincerely,
Joe M. Rodgers
Chairman
smiple
THE WHITE HOUSE
Direct-
WASHINGTON
1,000,000
2,000,000
April 22, 1982
low-key-
MEMORANDUM FOR MICHAEL K. DEAVER
FROM:
WILLIAM F. SITTMANN
Q
SUBJECT:
BRADY FUND SYNOPSIS
1-A. At the last meeting, the title of the committee was
established to be the JAMES S. BRADY PRESIDENTIAL
ENDOWMENT FUND.
This will clearly communicate the purpose of the fund
and at the same time, honor Jim Brady.
B. The purpose of the trust is to provide assistance to
Federal employees or by-standers who are victims of
assination attempts against the President, Vice Presi-
dent or their immediate families.
2-
ORGANIZATION
A. Board of Directors - 5 members who will be the ultimate
decision-makers and policy-setters.
B. There will be four committees:
Audit
Investment
Applicant Screening
Insurance
C. Board of Trustees - members will serve 1 to 3 year terms.
Members will be men and women who have raised a signifi-
cant amount of money for the fund.
D. Advisory Committee - This body will include a variety of
influential people who will be able to lend credibility
to the fund.
3-
FUNDRAISING
16
milson
41/2 years
A. Fundraising goal is $5 million in 6 months.
B. Fundraising mechanisms
Public appeals
Direct mail
Major donors
-2-
C. Fundraising organizational structure:
The Responsible Government for America Foundation (RGA)
will provide organizational structure.
4- PUBLIC RELATIONS AND MARKETING
A. National media blitz
B. Major Radio personalities to give plugs
C. Have media personalities serve in board positions
D. Blitz through major news magazines, i.e., TIME, NEWSWEEK, etc.
5- BUDGET
At this time is left to guess work, please see attached
approximation.
Bills. ph mainia give
one
RESPONSIBLE GOVERNMENT FOR AMERICA FOUNDATION
April 12, 1982
Chairman
Joe M. Rodgers
Mr. Michael K. Deaver
Nashville, Tennessee
The White House
President
1600 Pennsylvania Avenue
S. Jackson Faris
Nashville, Tennessee
Washington, D.C.
Board of Directors
B.B. Andersen
Dear Mike:
Topeka, Kansas
Lt. Gov. Mike Curb
In an effort to sort out and organize my thoughts
Los Angeles, California
on the Stand By Fund, I have pulled together the
C.
A Doolittle, Jr.
W
a, Kansas
following ideas and recommendations to serve as a
Robert B. Evans
starting point for our further discussions concerning
Detroit, Michigan
the fund. I am sure that Bob Strauss will be very bene-
Hon. Charles H. Keating, Jr.
ficial with his input also.
Phoenix, Arizona
Donald H. Rumsfeld
1. The Marketing Name for the Trust:
Skokie, Illinois
Paul Thayer
After considering several possibilities, I have
Dallas, Texas
reached the conclusion that one name seems best: "The
Prentis B. Tomlinson, Jr.
James S. Brady Presidential Endowment Trust.' The
Houston, Texas
name currently being used -- "The Stand By Fund" -- is
Lew O. Ward
Enid, Oklahoma
too ambiguous, The name should communicate clearly
George D. Webster
the purpose of the fund. By including Jim Brady's
Washington, D.C.
name in the title, we indicate something of the reason
Mrs. Thomas L. Williams, Jr.
for the fund. We also give honor to him for his
Thomasville, Georgia
courage and all that he has suffered in the line of
Legal Counsel
R. Marc Nuttle
duty. It is important, however, that we communicate
Norman, Oklahoma
that the fund is being established in Jim Brady's name
to help others. Because of Jim Prady, a law has been
passed and a trust fund has been established to honor
him and help others.
If we leave Brady's name out of the fund's name,
the press will bring it up. There's no way to handle
this project quietly and avoid press coverage. So.
our best approach is to put Jim Brady's name up front
and ensure that we control the way in which the press
injects the Brady name into the coverage. Otherwise,
we might wind up with the press attacking us and
saying the "Stand By Fund" is just a front for an
undercover effort to give money to Jim Brady and his
family. (Bill Plant will be of great assistance in this
respect.)
P.O. Box 50757 Nashville, Tennessee 37205 (615) 269-5645
Mr. Michael K. Deaver
April 12, 1982
Page 2
By using the word "Presidential" in the title, we bring
weight and the endorsement of the presidency to the project. It
is important that we use the word "Presidential" and not the word
"President's" to indicate the office, not a particular President,
and indicate a crossing of party lines. "Endowment Trust are ex-
cellent words to build confidence in a fundraising effort, and they
do express the purpose.
2. The Purpose of the Trust:
One of our first steps must be to ensure that we use
accurate wording in stating the purpose of the Trust, SO that we
can communicate it clearly and consistently. I have seen several
documents concerning the fund, and each states the purpose a
little differently. The following is the wording as written by
Jones, Day, Reavis and Pogue:
"To provide whatever assistance is needed for the complete
care, rehabilitation, support or additional extraordinary
expenses of federal employees and other innocent by-standers
who are victims of assassination attempts and their depen-
dents where those victims are injured during an attempt on
the life of the President or Vice President of the United
States, their immediate families, presidential candidates or
other senior United States officials. Of primary concern
are those persons who place themselves in danger by accom-
panying the President or his immediate family even though
such person's jobs are not primarily to provide protection."
This wording seems to be the best and most official-
sounding. However, it leaves some questions unanswered. Who
qualifies as a "senior United States official?" How will we
define "immediate families?" Will we include children only?
Will we include step-children? How about grandchildren? We will
have to address these questions at some point.
3. Organizational Structure of the Trust:
The organizational structure of the Trust would seem to fall
logically into the following categories:
A. Board of Directors -- This board would be the ultimate
decision-making and policy-setting component of the
fund's structure. It would consist of five members, one
of whom would be designated or elected chairman. The
board would be self-perpetuating.
Mr. Michael K. Deaver
April 12, 1982
Page 3
B. Committees -- Four basic committees:
Audit Committee
Investments Committee
Applicant Screening Committee
Insurance Committee
I have asked Don McNaughton (former chairman of the board
of Prudential) to act as a consultant to the Trust
(with no compensation) to work with us on problems
relating to insurance. In addition, I would like to
strongly recommend him for serious consideration as
a board member.
C. Board of Trustees- The Board of Trustees would be made up
of those men and women who help raise significant amounts
of money for the Trust. Each member will serve a one-,
two- or three-year term, with the allocation of
length of term based on the speed with which the trustee
raised money for the Trust.
D. Advisory Committee- This body would include a variety of
influential people who are in a position to lend
credibility to the fund and help further its purposes.
For example, by including representatives of the news
media, we could give the fund additional credibility
and diffuse, to a great extent, potential negative
publicity and criticism that might otherwise arise.
People like Jerry Milbank and Pat Wilson could give
meaningful fundraising advice as will Don McNaughton
concerning insurance, etc.
3. Raising Money to Fund the Trust:
A. Fundraising goal-We should set an informal goal of raising
$5 million during the next six months.
B. Fundraising approaches- As I see it, we should approach fund
raising from three different angles:
A. Public Appeal-Use public service advertising,
radio-TV appearances and newspaper-magazine
articles to appeal to the public for funds.
I would recommend kicking off the public appeal
segment of the fundraising campaign with a Nancy
Reagan press conference sometime after May 1. My
first choice for a date is the morning of May 3. This
will give us time to get our act together and work
out the details of the Trust and our fundraising
Mr. Michael K. Deaver
April 12, 1982
Page 4
approach. The May 3rd date is especially good because
it is the day before the Senate-House Dinner. If we get
good press on the kick-off, we'll have the Trust firmly
and freshly implanted in the minds of the people who
attend the Senate-House Dinner. This is important
because these people will very likely be contributors
to the Trust and many will be ask to serve as Vice
Chairman.
B. Direct Mail- We should have access to a wide
array of mailing lists--the RNC, the Republican
Congressional and Senatorial Committees, the DNC,
John Connally, Howard Baker, CFTR, the Vice President,
etc. We would use these lists to solicit for the fund.
C. Major Donors- We should ask 50 individuals to be Vice
Chairmen and be responsible for raising $50,000 each.
In return for their work, they will be placed on the
Board of Trustees. These prospective trustees would
be invited to a special kick-off meeting at the Reagan
ranch, hopefully, the first part of July, if at all
possible. The trustees who reach their goals would
then be invited to a "Nancy Reagan Thank You" meeting
at Camp David in mid-October. These two events will, in
my opinion, assure the$2.5 million in this division.
We will also need to pull together special memento/
incentive packages for individuals who contribute to the
Trust. For people who give $10,000, I would recommend
inviting them to a black tie dinner at the White House
in late November or early December.
C. Fundraising organizational structure-- Since it is established
and operational, the Responsible Government for America
Foundation (RGA) would seem to be a logical organization
to step in and provide the organizational structure
necessary to raise money for the Trust. As chairman of
RGA, I am willing to offer the foundation's services to the
Trust In addition, RGA will make available to the Trust
at no charge the services of Jack Faris, president of RGA
and former Finance Director for the RNC. (Jack directed the
highly-successful RNC fundraising campaigns of 1979 and 1980
when I was Finance Chairman). Since this undertaking would
require extensive work on the part of RGA's staff, it would
severely limit the foundation's ability to raise needed funds
to support its own operations. Therefore, we would request,
in return for RGA's contribution a letter from President
Reagan in support of RGA to be used in fundraising for the
foundation. I am confident this assistance is legal, however
we will verify this with Fred Fielding.
Mr. Michael K. Deaver
April 12, 1982
Page 5
5. Public Relations and Marketing:
This project is a natural for obtaining a wealth of good
publicity. including: Therefore, we should consider several opportunities,
A. A national media blitz involving the major national news
outlets. We should arrange for interviews on major radio
and television talk and news shows such as "Good Morning
America, "Today," etc. We should also set up "20/20"
and "60 Minutes" to do something on this project.
B. Contact major radio personalities such as Paul Harvey to
get them to plug the project on their programs.
C. Include media personalities on the advisory board. We should
seek out key media people to serve on the advisory board.
this will further enhance our relationship with the media.
D. Major magazines such as "Time," "Newsweek," and "U.S. News
and World Report" should run feature stories on the project
and even interviews with the co-chairmen.
I would recommend that we retain the services of Brumfield-
Gallagher, Inc., to assist us with the public relations and
marketing of the Trust. Brumfield-Gallagher has offices in
Washington and Nashville and have been handling the marketing
needs of the Republican National Committee--Finance Division since
1978. Furthermore, Steve Brumfield has been involved in every meeting
thus far concerning this effort and is totally up to date.
6. Budget:
Since there is no historical data upon which to base budget
estimates, we are subjectively estimating (guesstimating)
possible income and areas of cost.
We will make every effort to get companies to assist by donating
people, supplies, services, equipment and office space. The
overhead budget is based on three full-time and three part-time
people for six months.
Mr. Michael K. Deaver
April 12, 1982
Page 6
Public service advertising production costs, press relations
and related expenses, as well as response to public appeals are
unknown. There is no experientialdata to substantiate income
or cost estimates.
The direct mail efforts would use Republican and Democrat
lists with signatures and appeals geared to the particular list
being mailed. We are, in one sense, "prospecting," and, yet,
due to the situation, letter signatures and lists, we hope to
receive a response similar to the normal return for a master
file mailing to the particular list. We are assuming a 30%
cost of fundraising. Hopefully, the percent response and dollar
average will be higher, resulting in a lower percentage cost of
fundraising.
Trustee fundraising costs are primarily: (1) Reagan ranch
kick-off, (2) Camp David success meeting, (3) black-tie
dinner at the White House for $10,000 and up contributors, and
(4) fulfillment items. The RNC Eagle program fundraising costs
run approximately 10%. We are projecting 5% in this major donor
area.
BREAKDOWN OF INCOME/COST/NET
Cost
Net
Group
Income
PSA's (18-3/4%)
$1,200,000
$225,000
$ 975,000
Direct
Response (30%)
2,500,000
750,000
1,750,000
Trustees (5%)
2,500,000
125,000
2,375,000
Overhead (1.6%)
100,000
100,000
TOTAL
$6,200,000
$1,200,000
$5,000,000
To date, we know that the legal, accounting and banking services
are being contributed to the Trust, as well as the services of the
co-chairmen and director of the fundraising program. Again, we will
ask companies to contribute various resources to maximize the net
dollars available for the fund.
Mr. Michael K. Deaver
April 12, 1982
Page 7
I personally am excited about the prospects for raising the
money we need to fund the Trust. I think we're going to find a
very receptive public eager to help us provide an important
service to Jim Brady and others who place their lives in danger
and risk such sacrifice in service to their country. I'm
honored to have been asked to take a leadership role in this
important project.
Joe J. M. Rodgers
Sincerely,
Chairman