Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Scholar Source Context
Document identity
localId
118570052
label
[First Lady] Mrs. Reagan (3)
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
118570052
contentType
document
title
[First Lady] Mrs. Reagan (3)
citationUrl
identifierLocal
137
collections
Records of the White House Office of the Deputy Chief of Staff (Reagan Administration)
Michael Deaver's Subject Files
thumbnailUrl
largeImageUrl
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
118570052
coverageEndDate
logicalDate
1985-12-31
year
1985
coverageStartDate
logicalDate
1981-01-01
year
1981
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
da7649c17ba5601c
ocrText
Ronald Reagan Presidential Library
Digital Library Collections
This is a PDF of a folder from our textual
collections.
Collection: Deaver, Michael
Folder Title: Mrs. Reagan (3) [First
Lady]
To see more digitized collections
visit: https://reaganlibrary.gov/archives/digital-library
To see all Ronald Reagan Presidential Library inventories
visit: https://reaganlibrary.gov/document-collection
Contact a reference archivist at: [email protected]
Citation Guidelines: https://reaganlibrary.gov/citing
National Archives
Catalogue: https://catalog.archives.gov/
MEMORANDUM
THE WHITE HOUSE
Sele here
WASHINGTON
February 2, 1982
FOR:
MIKE DEAVER
JIM ROSEBUSH
ST
FROM:
SHEILA TATE
SUBJECT: Mrs. Reagan's Inaugural Drug Trip
We have been brainstorming on the subject of Mrs. Reagan's
first trip devoted exclusively to one subject, her Tampa/
Dallas trip on February 15 and 16. Since we will be taking
press and attracting a great deal of additional press on our
visits, we have put together a series of recommendations to
spice up, beef up and generally raise the level of involvement
and excitement on the part of the press corps.
Please react to the following suggestions:
1. A February 12 briefing for the travelling press conducted
by the First Lady's staff and with Carleton Turner and
any other experts Ann Wrobleski recommends to talk about
what's coming up, to learn in advance any questions the
media has and to allow us to be prepared for them, and also
to show them an excellent 50-minute documentary made by
Gannett on kids, drugs and alcohol which Ann has previewed.
This background briefing would not require Mrs. Reagan's
attendance, but would be held to bring press up to speed
on the nature of the problem we are about to address.
JustNR
2. NBC's "Today Show" is interested in arranging a live,
several-minute interview with Mrs. Reagan and, if possible,
the President at 8:40 a.m., Monday, February 15, just as
Mrs. Reagan prepares to depart on the trip. Chris Wallace
is amenable to limiting the discussion to kids, drugs and
alcohol, to Mrs. Reagan's concerns and what she hopes to
accomplish by her visit to Tampa and Dallas.
ok
3. A Presidential send-off at the Diplomatic Reception area
whereby he publicly tips his hat to his wife and the
effort she's undertaking in front, of course, of the
regular pool.
2
4. During the three legs of Mrs. Reagan's trip, she ought to
spend freely of her time with the reporters and corres-
pondents travelling with her.
Enid Nemy will cover for The New York Times and will write
a major story for the following Friday. She will need
10 or 20 extra minutes with Mrs. Reagan during some leg
of the trip.
Susan Page, Newsday, and Betty Cuniberti of the L.A. Times
are also asking for a few minutes to ask a few questions
on the subject of her trip and her interest in drug abuse.
Tish Avery of U.S. News and Donnie Radcliffe of the
Washington Post are also aboard and ought to have a little
time to talk to Mrs. Reagan about the program.
5. Hugh Sidey, who is interested in writing a column about
"the importance of being Nancy" ought to be personally
invited by Mrs. Reagan to accompany us on this trip,
raising the level of reporting, and dealing seriously
with the nature of the problem. Should Hugh be unable to
accompany us, we ought to consider Nick Thimmesch, George
Will, James Kilpatrick or Marianne Means as potential
columnists to be invited.
6. Dodie Kazanjian has developed a list of suggestions
dealing with a slogan called "Drugs are Dumb" which could
be incorporated into our press packet, used on luggage
tags, maybe buttons or pins. Would you please react to
her memo.
7. We will be developing interesting information for Mrs.
Reagan on drug problems in Florida, particularly Tampa/St.
Petersburg, and also some statistics of a similar nature
on Texas and the Dallas/Ft. Worth metroplex.
8. While Mrs. Reagan's local interviews on this trip will be
limited to "Pulse Plus,' a WTVT-TV talk show in Tampa,
a single short TV interview in Dallas, and an interview
with a highly recommended Dallas Morning News writer in
the limousine on her way out of town, Ross Perot strongly
suggests that she at least stop for a few minutes outside
of each event for the local cameras and react to what
she's heard, to indicate a concern for the problem, and
give them some good local footage.
CC:
Ann Wrobleski
Barbara Cook
Dodie Kazanjian
MEMORANDUM
Fale
THE WHITE HOUSE
WASHINGTON
May 21, 1982
TO:
SHEILA TATE
PRESS SECRETARY TO THE FIRST LADY
FROM:
JOSEPH DIRECTOR, R. HOLMES Gos HOUSE
WHITE TV, FILM
AND RADIO SERVICES
SUBJECT:
It's A Woman's World
I do not think The First Lady or President should be involved
in a pilot for a hopeful TV syndication.
CC: Mike Deaver
It's A Woman's World, Inc.
"The June Cain Miller Show"
Z
May 20, 1982
The President
The White House
Washington, DC 20500
Mr. President:
If I were to be afforded the opportunity, privilege, honor, and
thrill of a brief taped interview with the First Lady, it cer-
tainly would enhance my ability for syndication of The June Cain
Miller Show, It's A Woman's World.
To really sell the show, imagine having the President drop in
on the interview.
I am sure you would agree it is about time there was an issues-
and-people show on television hosted by a knowledgeable female
discussing world issues with people who lean favorably towards
The White House. We have heard ALL the negatives--now let's
hear the positives, and with some levity.
Some of the issues to be discussed are:
Reducing the budget deficit
Social Security cost-of-living raises
Interest rates and the Feds
Growth in Individual Retirement Accounts
Tuition tax credits
Across-the-board postal increases
Real purchasing power reviving (inventories
are the key)
More power and money to the states
Relief from government regulation
Nuclear arms freeze
Somewhere it has been assumed that the only issues women are
interested in are frills and fluff or the ERA and other liberal
issues. We will prove otherwise with The June Cain Miller Show.
415-23 Knight Way = La Canada, CA 91011 - (213) 790-0792, 790-7530
The President
Page 2
May 20, 1982
While we are taping the interview with the First Lady, I would
also like to do a segment on "Women in The White House,' " talking
briefly with:
Alixe Reed, Assistant Press Secretary to George Bush
Mary Ann Fackelman, White House Photographer
Mari Maseng, Writer for the President
Linda Faulkner, Assistant Social Secretary
Nancy Bearg Dyke, Assistant to the Vice President
for National Security Affairs
We will show the American public that the Reagan government
includes women holding very responsible positions.
The show is being produced in conjunction with the Osmonds at
their studios in Orem, Utah. We are taping an airable pilot on
June 24 and it would be essential that we schedule remotes prior
to the taping. We, of course, would travel anywhere and at any
time convenient to Mrs. Reagan.
You might want to clear my name and family with Drew Lewis, who
is more than an acquaintance of my brother, Bob Cain.
An early reply would be appreciated so that we can set up a
realistic time schedule.
Respectfully,
June Cain Miller
JCM/nbr
Enclosure
cc: Shelia Tate
Joseph Holmes
Michael Deaver
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
May 27, 1982
there
FOR:
MICHAEL K. DEAVER
ASSISTANT TO THE PRESIDENT AND
DEPUTY CHIEF OF STAFF
JAMES S. ROSEBUSH
DEPUTY ASSISTANT TO THE PRESIDENT
FROM:
FRED F. FIELDING
COUNSEL TO THE PRESIDENT
SUBJECT:
Draft "Confidentiality Agreement" for
Persons Working on Proposed TV Special,
"The Modern Office of the First Lady"
Attached for your information are copies of (1) the letter I
have sent to Robert L. Robinson of Rastar Films, Inc. and (2)
a revised "confidentiality agreement" for the above-referenced
proposed project, which was prepared by our office and forwarded
with that letter.
It is my understanding that this prosposed television show is
still in the preliminary "discussion" stages and that no final
agreement for or approval of White House participation has yet
been made. If the idea continues to go forward, our office
will, of course, be happy to review any proposed contracts or
other documents related thereto that you would like us to
examine.
Thank you.
Attachments
THE WHITE HOUSE
WASHINGTON
May 27, 1982
Dear Mr. Robinson:
Thank you for forwarding for our review preliminary drafts
of a possible "confidentiality agreement" to be executed by
persons who might work on the proposed television production
tentatively entitled "The Modern Office of the First Lady."
Based on these drafts, we have prepared a revised version of
the letter agreement, which is enclosed for your considera-
tion. The principal substantive changes reflected in this
redraft are as follows:
(1) The letter agreement is addressed to Rastar
Films, Inc., the employing entity, rather than
to Mr. Stark personally, and is "agreed to and
accepted" by Mr. Stark in his capacity as Chair-
man of the Board of Rastar.
(2) References to the Public Broadcasting System have
been deleted. It is our understanding that, to
date, no agreement has been reached with PBS about
participation in this possible project, so refer-
ences to PBS seem premature at this point. Also,
in the event the project goes forward and PBS is
involved, it may be more appropriate to have a
separate confidentiality agreement for persons
employed or engaged by PBS and not by Rastar.
Otherwise, there may be a question whether a con-
fidentiality agreement between Rastar and a PBS
employee or consultant who is not being paid by
Rastar is supported by adequate consideration.
(3) The consent provisions for disclosure have been
altered to require consent by Rastar and Mrs.
Reagan.
-2-
(4) A provision has been added that any waiver or
condonation of any breach of the agreement will
not constitute a waiver or condonation of any
subsequent breach. This seems a reasonable pre-
caution, since the agreement is very broad and
may be difficult to enforce with 100% certainty.
Again, I thank you for forwarding the earlier drafts for our
review. Please do not hesitate to telephone Peter Rusthoven
of my staff, at (202) 456-6500, if you have any questions
about the enclosed revision. This is forwarded to you, of
course, only as a proposed revision; it is my understanding
that the proposed television program is still in the "dis-
cussion" stage, and thus this revision should not imply
White House approval of the project.
Sincerely,
Orig., signed by FFF
Fred F. Fielding
Counsel to the President
Robert L. Robinson, Esquire
Rastar Films, Inc.
Columbia Pictures
Columbia Plaza West
Burbank, California 91505
Enclosure
CC: Michael K. Deaver
James S. Rosebush
DRAFT
[Draft, 5/24/82]
[Month] [Day], 198
Rastar Films, Inc.
Columbia Plaza West
Burbank, Califonia 91505
Gentlemen:
This will acknowledge that Rastar Films, Inc. ("Rastar") has
employed me to perform certain services, or has engaged me as
a consultant, in connection with the development and possible
production of a television special tentatively entitled "THE
MODERN OFFICE OF THE FIRST LADY" (the "Project"), which will
involve Nancy Davis Reagan ("Mrs. Reagan"), President Reagan
and their family and their staff.
I understand and acknowledge that, by reason of my employment
or engagement by Rastar on the Project, information of a special,
unique, unusual, extraordinary and confidential nature concerning
Mrs. Reagan or President Reagan, their family or their staff,
of great and peculiar value to Mrs. Reagan or Rastar, may be-
come available to me. Therefore, in consideration of my em-
ployment or engagement by Rastar on the Project and of any com-
pensation paid to me in connection therewith, I hereby represent,
warrant and agree as follows:
(1) I will not at any time, either during my employ-
ment or engagement by Rastar on the Project or
thereafter, disclose to any third person or en-
tity, or publish or permit or cause to be pub-
lished, any information or material that becomes
available to me as a result of or in connection
with such employment or engagement concerning Mrs.
Reagan or President Reagan, their family or their
staff (including without limitation any fiction-
alization or dramatization of or based upon such
information or material), without the prior express
written consent of Mrs. Reagan and Rastar.
(2) Upon the completion or other termination of my
employment or engagement by Rastar on the Project,
I will promptly deliver to Rastar any and all notes,
memoranda, recordings, research materials, photo-
graphs, drafts and any and all other written or
recorded materials involving or connected with the
Project (including any and all copies of any of the
foregoing) prepared by me or furnished to me by
Rastar, Mrs. Reagan, President Reagan, their family,
their staff or anyone acting for or on behalf of
such persons or entities.
DRAFT
-2-
(3) My breach of any of the provisions of this agree-
ment will cause Mrs. Reagan and Rastar, jointly
and severally, great and irreparable injury and
damage for which they could not reasonably or
adequately be compensated in monetary damages in
an action at law, and Mrs. Reagan and Rastar shall
each be entitled (in addition to any other remedies
either or both of them may have at law or equity)
to the remedies of injunction, specific performance
and other equitable relief for any breach by me of
the provisions of this agreement. Exercise of any
of the rights granted in this paragraph shall not,
however, constitute a waiver of any other rights or
remedies, including without limitation recovery of
monetary damages in an action at law, to which Mrs.
Reagan or Rastar may otherwise be entitled.
(4) Any waiver or condonation by Mrs. Reagan or Rastar
of any breach by me of any of the provisions of
this agreement shall not constitute a waiver or
condonation of any subsequent breach.
Very truly yours,
[signature]
[printed name]
[address]
(
)
[telephone number]
AGREED TO AND ACCEPTED:
Rastar Films, Inc.
By
Ray Stark, Chairman of the
Board of Directors
THE white HOUSE
WASHINGTON
Hill
Date: 6/15
here)
TO:
Mr. Dearer
This memo to you
was mailed to
Mrs. Reagan I
have not given
her a copy, leaving
it to your discretion.
FROM: Sheryl Eberly
Correspondent for
Mrs. Reagan
213 East Wing
Sheze
x-7905
Decision/Making/Information
Intelligent alternatives
for today's decision makers
1050 Seventeenth Street N.W., Suite 1100, Washington, D.C. 20036, (202) 822-9010
MEMORANDUM
TO:
Michael K. Deaver
FROM:
Richard B. Wirthlin
DATE:
June 2, 1982 (RNC 9: May 26, 1982)
SUBJECT: Nancy Reagan
Favorable ratings for Nancy Reagan have remained constant over the
last several months, through a period when the President's ratings
weakened to some extent. Nearly two-thirds of the public say their
general impression of Nancy Reagan is positive. These ratings are
down, however, from the 1981 figures when three-quarters of the
public gave her positive ratings.
Mrs. Reagan's strongest positive ratings come from older women (30%
very favorable), upper-income respondents (29%), nonworking women
(28%), and Mountain states residents (29%). As might be expected,
partisanship and ratings of the President play significant roles in
the First Lady's scores. For instance, among strong Republicans,
Nancy Reagan receives a 51% very favorable response but only 10%
approval among strong Democrats. Similarly, 49% of those who
strongly approve of the job Ronald Reagan is doing give very
favorable ratings to Nancy, whereas only 6% of those strongly
disapproving of the President give Nancy the highest positive
response.
Respondents were also asked their reasons for rating Nancy Reagan
as they did. Personal characteristics such as "being a nice
person" and "being quiet" together account for 39% of the positive
reasons, while the opposite (not nice, snobbish, etc.) account for
11% of the negative reasons.
Other positive reasons include 10% for "supporting the President,"
and 16% for "doing a good job." "Not doing a good job" accounts
for 11% of negative reasons, and another 20% mention other general
reasons such as "too much spending" and poor rapport with the
press.
Memorandum
Nancy Reagan
Page Two
Older women are more likely to cite positive personal charac-
teristics than are other people. In general, young women mention
more negative reasons than do men or older women.
IMPRESSION OF NANCY REAGAN
FROM WHAT YOU'VE HEARD AND READ, WHAT IS YOUR GENERAL IMPRESSION OF FIRST LADY
NANCY REAGAN -- WOULD YOU SAY IT IS VERY FAVORABLE, SOMEWHAT FAVORABLE, SOME-
WHAT UNFAVORABLE OR VERY UNFAVORABLE?
PERCENT
100
VERY
FAVORABLE
90
SOMEWHAT
FAVORABLE
80
70
SOMEWHAT
UNFAVORABLE
60
VERY
50
UNFAVORABLE
40
30
20
10
E VII
T1
RNC 5
RNC 9
STUDY
Reasons for Impression of Nancy Reagan
Two Responses
E VII
Track 1
RNC 5
RNC 9
May 1981
Oct 1981
Mar 1982
May 1982
(%)
(%)
(%)
(%)
Positive Impression
Nice woman
17
17
11
17
Supports President
16
16
6
10
Low profile
12
10
4
11
Doing a good job
7
10
7
9
Appearance
6
7
3
5
Personality
6
6
3
4
Class/Elegance
8
6
3
4
Strong/Capable
6
6
2
2
Relates well to people
3
5
7
7
Honest/Sincere
3
3
2
2
Calm/Dignified
1
3
1
2
Outspoken
2
3
1
1
General positive
10
12
8
9
Negative Impression
Wealthy/Snobbish
4
6
7
8
Redecorating White House
2
5
3
6
Too much spending
1
5
4
5
Not doing a good job
3
4
4
6
Doesn't relate to people
3
4
4
6
Appearance
3
3
3
5
Not honest
2
2
2
2
Intrusive
2
2
1
2
Press relations
2
-
2
2
General negative
2
6
4
3
No opinion
9
8
7
9
RKG
DNG
6-35 call to your to Wike Deava
My dear Nancy, call Happy R.
The other evening in
New York, HAPPY Rockefeller
asked if 2 thought you and
The President would let her give
a diNNeR iN your honor iN Wash
ington iN the fall.
Ifyou have interest and 2
can serve a purpose, let me know.
If Not, we can let her think 2
dropped the ball.
affectionately, Doe
21 June 1982
International
Director
Communication
Agency
United States of America
Washington, D.C. 20547
Cum saging your June 28 now 1982 with does want 8-6-82
USI
Dear Nancy:
Per our discussion on the telephone the other day, you might well
be interested in the opportunities inherent in the "President's
Committee on International Youth Exchange". This is a very high
level group currently being formed.
Coy Eklund, Chief Executive Officer of the giant Equitable Life
Assurance Company has agreed to serve as chairman of this blue
ribbon committee. Ultimately we expect to have at least
twenty-five people on the committee.
Others who have already agreed to serve are Bob Kirby, Chairman of
Westinghouse; Jesse Philips, Chairman of Philips Industries, Inc.
Russell Mawby, President of the Kellogg Foundation; Stephen
Rhinesmith of Moran, Stahl and Boyer, Inc.; Richard Nunis,
President of Walt Disney World and Land; A. Lightfoot Walker,
Chairman of City Investing Company; and Karl Harr, President of
Aerospace Industries Association of America.
As you may know, the President met with a group of about 150 key
executives at the White House on May 24 to launch this project.
This group included chief executive officers, foundation
presidents, business and labor leaders and government officials.
Immediately prior to that meeting, Secretary Haig hosted a
luncheon for those same executives, at which he stressed the
political importance of international youth exchanges for peace
and understanding. At the White House, they assembled to hear the
President, as well as a panel of experts on youth exchange.
During the meeting the President emphasized our need, at this time
of heightened world tension, to achieve greater understanding
among nations through expanded youth exchange. He asked us to
help him forge an exciting new exchange of young people, beginning
with the major industralized democracies who would meet at the
Versailles Summit - Canada, West Germany, England, France, Italy
and Japan. The discussion that followed made clear the important
role of corporate America in this new initiative.
Mrs. Ronald Reagan
The White House
- 2 -
I met with my counterparts from those countries on May 15 in
Paris, and all welcomed our proposal. During the recent
Versailles Summit, the President discussed this need to expand
youth exchanges dramatically with the other six Chiefs of State of
our Allies. As he said on June 6th, "I believe that we should
reach out to new generations. The Summit nations can invest in
the future with expanded exchanges among young people from North
America, Japan and Europe."
We are now working out a plan of action to move the initiative
forward. The President's Committee on International Youth
Exchange is now being formed. An International Youth Exchange and
Activities staff has already been created within USICA. Publicity
plans are being firmed up with the assistance of our Public
Relations Committee, consisting of 23 of the nation's top
corporate public relations executives. The Agency will soon issue
an informational brochure.
I feel this initiative can be a lasting contribution toward a
better understanding among peoples. It will help the President in
his efforts to establish a more peaceful world for future
generations.
The opportunity for domestic and international visibility for
those on the committee will be great. They will be seen in a most
favorable light pursuing an impeccable goal. The meetings will be
at most two or three times a year with not too much of your time
required.
Please let me know of your interest. I would be happy to discuss
it with you further.
Best wishes.
Sincerely,
Charles Z. Wick
Director
THE WHITE HOUSE
WASHINGTON
July 26, 1982 Pat
keep
Mike:
The price of the orchids sent to
Mrs. Reagan were between $50.00 and
$75.00. The average cost of this
particular type of orchid runs
between $35.00 and $50.00.
They are available at any time
of the year -- but the prime seasons
are spring and winter.
Bl.
WILLIAM F. SITTMANN
THE WHITE
July 21, 1982
WASHINGTON juid ziel HOUSE
Mike:
Mrs. Reagan asked that
I send you this information
on the new Nancy Reagan
Orchid.
Elaine
Canyon Orchios, Inc.
5949 Bonsall Drive Malibu, California 90265 (213). 457-9771
July 19, 1982
Mrs Elamic Reague has them
Mrs. Nancy Reagan
1600 Pennsylvania Avenue
Washington, D.C. 20006
Orchids Rul
Dear Mrs. Reagan:
We are pleased to inform you that an application for
registration of an orchid hybrid in the name of Phalaenopsis
Nancy Reagan has been accepted by the Registrar of Orchid
Hybrids, Royal Horticultural Society, Vincent Square, London.
Enclosed is the original application for your personal files,
and 1/2 dozen Phalaenopsis Nancy Reagans.
(fal-en-NOP-sis)
We picked the color White with Red Lip because we have been
informed that red is a favorite color of yours.
You may have seen our orchids at the Walter Annenberg's or
the Norton Simon's homes, and we hope that you will enjoy
them in your home.
Also enclosed is our catalog with Culture Information on Page
4.
We extend an invitation to tour our nursery some day when you
are driving up the Coast to Santa Barbara. It would be an
honor to show you our greenhouses.
The Smithsonian Institute has an orchid collection, and I am
sure that their horticulturist would be happy to help you with
the care of these plants, however I will be in the Washington
area in October, and if you have any problems I would be happy
O answer any questions.
-2-
Kindest regards to both you and the President.
George ANagn Vasouez,
Amado Vazquez - President
George Vascuez Vice President
Camina 1. nor Chann
James L. McPherson, D.D.S.
-
Secretary-Treasurer
Application for Registration of an Orchid Hybrid
1. This form, duly completed, should be sent to the International Authority for the Registration of Orchid Hybrids, addressed
to: "The Registrar of Orchid Hybrids, The Royal Horticultural Society, Vincent Square, London, SWIP 21'E, England."
2. The form should be completed in duplicate. The Registrar will return the original 10 the applicant and file the duplicate forms for
future reference. (Applicants who wish 10 retain written permission from Originators for their applications may obtain
for this purpose from the Registrar.) The originator of a grex is the owner (or his assignee) of the seed-bearing parent plant
3. The registration fee is £2.50 sterling or the current equivalent in U.S. dollars. Payment should NOT accompany of each the accepted appli-
at the time of pollination.
cation which it relates. The Registrar will enclose a dated invoice for the registration fee in respect in U.K.
application by the end of the month following the invoice date, and (b) by other registrants by the end of the second
10 when returning the original of this form 10 the registrant; the invoice will be payable (a) by registrants month following
the invoice date.
4. be rejected if any part of the applicant's orchid registration account is outstanding six months or more is
Applications after the invoice may date. The Registrar reserves the right to regard as null and void any application which after registration
5. are invited to give the varietal or cultivar epithets of the parents, awards, and any other information authorise which disclosure. is of
found 10 have contained inaccurate information.
interest Applicants although not published in the List of Orchid Hybrids and treated as confidential unless applicants
Without such authority, only applicants' addresses will be disclosed.
Phalaenopsis
Genus
Proposed Grex Epithet
Nancy Reagan
Chad Mizuta
James McPherson
Parentage OF
$
Zuma Canyon Orchids, Inc.
Name and Address of Applicant
5949 Bonsall Drive, Malibu, Ca. 90265
If the Applicant is NOT the Originator, the following declaration must be completed
DECLARATION-I certify that the Originator (Name and Address)
Has given permission for this application.
Please tick
Is unknown to me for reasons explained overleaf.
whichever
Is deceased and has no surviving spouse.
Is a firm gone out of business or an organisation no longer existing.
applies
Signature of Applicant
Date of making cross (i.e. date of pollination)
1975
Date of first flowering
1979
Description of first flower(s) andjor colour photograph 3-3/4" well overlapped white
flower with solid red lip, speckled throat.
(continue overleaf if necessary)
For any further comments on this hybrid please use BACKS OF FORMS. DO NOT USE STICKERS OR
SEPARATE SHEETS.
I certify that to the best of my knowledge and belief the particulars given above are correct and I do/do not
authorise disclosure of parental varietal or cultivar epithets. I undertake to make payment in accordance
with Note 3 above if this application is accepted. Bill fee direct to me unless otherwise instructed.
Signature of Applicant
Smado Amado vazouez Virging
Date June 30, 1981
This part of the form is for the use of the Registrar
has been accepted.
The registration of the above-mentioned hybrid
cannot Be accepted
has been postponed.
Reason for non-acceptance or postponement
THE INTERNATIONAL AUTHORITY FOR THE
Signature of Registrar
Preatwork
REGISTRATION OF ORCHID HYBRID8
15 JAN 1982
Date
ID 8231737
DATE 120721
WHITE HOUSE GIFT UNIT
NAME
VASOUEZ,
Last
First
Middle
5949 Bonsall Drive,
Malibu
CA
90265
ADDRESS
STATE
ZIP
Street
City
P
President
F
Personal Friend - Under Minimal Value
COUNTRY
(F)
First Lady
G
Personal Friend - Over Minimal Value
B
President and First Lady
H
Foreign Official - Under Minimal Value
9904
R
First Family, Other
I
Foreign Official - Over Minimal Value
CATEGORY CODE
GIFT INTENDED FOR
W
White House Staff
DONOR
P
General Public Under Minimal Value
0
Other
Q
General Public - Over Minimal Value
V
VIP - Under Minimal Value
W
VIP - Over Minimal Value
0
Other - Under Minimal Value
T
Other — Over Minimal Value
Flowers: 1/2 Gozen Phalaenopsis Nancy Reagans: (white orchids with per lips).
DESCRIPTION
Zuma Canyon Orchids, Inc.
ORGANIZATION
TITLE Mrr; President
(M,
Mail Room
C
Congressional Liaison Staff
NR
DFT
RECEIVED BY P
Presented Personally
ACKNOWLEDGED BY
FORM
DATE
S
Staff Other Than Congressional Liaison
0
Other
AR
Archives
PR
President
RA
Returned to Sender, Commercial
CA
Children's Hospital
FL
First Lady
RB
Returned to Sender, Over Minimal Value
DISPOSITION
CB
Other Charity
FO
First Family, Other
RC
Returned to Sender, Other
DS
Destroyed
WH
Residence
Visplay
DA
Camp David
PS
Presidential Staff
EW
East Wing
FS
First Lady Staff
WW
West Wing
OH
Other
ARCHIVE BOX #
Included is the lication for redictration of an to
Phalaenopsis Nancy sign and the
COM ENT
Porticultural
Orchids,
)
THE WHITE HOUSE
WASHINGTON
fill here
July 27, 1982
MEMORANDUM FOR EAST WING STAFF
FROM
JAMES S. ROSEBUSH
or
SUBJECT
MRS. REAGAN's BIO
Attached is a fresh up-dated copy of Mrs. Reagan's bio. You
should discard any earlier versions you have and familiarize
yourself with this one.
CC: Mrs. Reagan
Mike Deaver
HIGHLIGHTS OF MRS. REAGAN'S ACCOMPLISHMENTS
Education
- Girl's Latin School, Chicago, Illinois
- Smith College, Northampton, Massachusetts
(drama major)
Nurse's Aide
- She served in both County Hospital and Passavant Hospital
in Chicago, Illinois.
Acting Career
- Stage, summer stock, film and television actress
- Stage performances ranged from road tours to Broadway
- Made 11 films from 1949 to 1956 (including "The Next Voice
You Hear," "East Side, West Side," "Donovan's Brain," and
"Hellcats of the Navy" -- she gave up her acting career
after this film)
Married Ronald Reagan, March 4, 1952
- Two children: Patricia Ann and Ronald Prescott
Member
- Mother's Club Board, John Thomas Dye School,
Los Angeles, California, 1960-1965
- The Colleagues - 1962 to present
(A major support group for The Children's Institute Interna-
tional in LOS Angeles, California, an umbrella agency serving
infants and families in the prevention of, and intervention
in, child abuse and neglect.)
First Lady of California
- In 1967, she began visiting wounded Vietnam veterans, hospitals
and homes for older citizens, and schools for physically and
emotionally handicapped children.
- That same year, she became interested in the Foster Grandparent
Program.
-2-
-- She helped expand the program throughout California.
-- She worked to make the program available to all communities
across America through affiliation with ACTION.
- Active in projects concerning POWs and servicemen missing in
action in Vietnam.
- The Reagans hosted four dinners in their home in honor of
returned POWs.
- Wrote a syndicated column during Vietnam war, donating her
salary to the National League of Families of American Prisoners
of War and Missing in Action.
-
First Lady
- Special Concerns and Interests
-- The Foster Grandparent Program: She continues to work to
expand this program on the national level and to seek private
funding in local communities. There are now more than
18,000 foster grandparents and approximately 54,000 foster
grandchildren in 235 projects.
Proceeds from "To Love A Child" -- a book she wrote and
a song written for her and recorded by Frank Sinatra --
benefit the Foster Grandparent Program.
-- Drug and Alcohol Abuse Among Youth: Through her efforts
she has placed a national spotlight on the problem of drug
abuse and heightened the awareness of its epidemic propor-
tions -- and what parent groups can do about it.
She spent her first months learning about the problem by
talking with experts in the field.
Since then, she has gone on television talk shows, written
guest editorials, and visited prevention and rehabilitation
centers around the country and in Europe, talking with young
drug users and their parents. (The number of parent groups
has increased from 1,000 to about 3,000 since Mrs. Reagan's
involvement.)
-- Continuing frequent hospital visits: To encourage terminally
ill patients and to focus on special treatment facilities.
During her years as wife of the Governor of California, and
now as the First Lady, she has visited hundreds of hospitals
here and abroad.
-3-
-- Arts: To focus attention on excellence in American arts,
she began hosting a series on PBS television called "In
Performance at the White House". The program uses the White
House as a showcase for young talent as well as the masters
in each field.
Awards
-- U.S. News & World Report poll ranked her one of the most
influential people on their "Who Runs America" roster,
May 1982.
-- PRIDE (Parents' Resource Institute of Drug Education) National
- Commendation for contributions to the national parents' move-
ment to reduce the use of psychoactive drugs among the children
of our nation, April 1982.
-- Special tribute by U.S. Chamber of Commerce for outstanding
work in drug abuse prevention, April 1982.
-- Received Promethean Award from Daytop Village Foundation,
October 27, 1981.
-- Ranked number one in the Annual Gallup Poll of the Most Admired
Women in the World, 1981.
-- One of 10 Most Influential Women of 1981, by University of
Southern California Panhellenic Council.
-- One of 10 Most Admired Women in the World, Good Housekeeping
Magazine, 1981.
-- One of 10 Most Admired Women in the U.S., Good Housekeeping
Magazine, 1977.
-- Los Angeles Times' Woman of the Year, 1968.
-- California's Most Distinguished Woman, the National Art
Association.
-- Permanent Member in Hall of Fame of Ten Best Dressed Women
in U.S.
Honorary Chairmanships
-- National Chairman of Aid to Adoption of Special Kids, 1977.
-- Honorary Chairman, President's Commission on Arts and the
Humanities.
-- See attached list for additional honorary chairmanships.
Author
-- Nancy, 1980.
-- To Love A Child, 1982.
HONORARY CHAIRMANSHIP ACCEPTANCES
1981
Wolf Trap Foundation Board of Trustees
Honorary Chairman
Joffrey Ballet Gala
March 15, 1981 in New York City
Honorary Chairman
Vietnam Veterans Memorial Fund
Honorary Sponsor
Cherry Blossom Festival
Honorary Chairman
Republican Women's Federal Forum
Honorary Chairman
Goodwill Embassy Tour
May 9, 1981 in Washington, D.C.
Honorary Chairman
Girl Scouts of the U.S.A.
Honorary President
Women's Committee of the President's Committee of Employment
of the Handicapped
Honorary Chairman
John F. Kennedy Center for the Performing Arts
Honorary Chairman
Ford's Theatre Gala
March 21, 1981 in Washington, D.C.
Honorary Chairman
Los Angeles County Museum of Art benefit
November 16, 1981 in Los Angeles
Honorary Chairman
National Women's Republican Club
Honorary Chairman
National Society of Arts and Letters
Honorary Chairman
Washington Chapter
Honorary Member
- 2 -
National Trust for Historic Preservation
Honorary Chairman
Carnegie Hall
Honorary Chairman
Soliders, Sailors, Marines, and Airmen's Club
Honorary President
Girls' Clubs of America, Inc.
Honorary Chairman
Odyssey '81
Honorary Chairman
Save the Children National Committee, 50th Anniversary
Honorary Chairman (with the President)
1981 Christmas Shop (Junior League)
Honorary Patron
League of Republican Women of the District of Columbia
Honorary Member
Society of Sponsors of the United States Navy
Honorary Life Member
Honorary Blimp Pilot by The Goodyear Tire and Rubber Company
5-20-81
1981 National Symphony Ball
Honorary Patron (with the President)
1981 Ambassadors Ball (National Multiple Sclerosis Society)
Honorary Patrons (with the President)
D.C. Society for Crippled Children, Inc.
Honorary Chairman
American Newspaper Women's Club
Honorary Member
Big T Veterans' Association
Honorary Lifetime Membership
Filmex Salute to Elizabeth Taylor
Honorary Chairman
1981 Kennedy Center Honors
Honorary Chairman
1981 Project Hope Ball
Honorary Chairman
- 3 -
Hospitalized Veterans Salute
Honorary Patron
1982
United Service Organizations
"Woman of the Year"
(Luncheon in January 1982)
1982 Goodwill Industries Guild Embassy Tour
Honorary Chairman
Serve on "Host Committee" of "Someone Special," performed
by Carol Lawrence, March 17, 1981 at Kennedy Center
"Friend" of the New Haven Shubert Theatre
Blue Rose Gala with Mrs. Begin
(event cancelled)
Second Genesis Fundraiser
Honorary Chairman
1982 Ambassadors Ball (National Multiple Sclerosis Society)
Honorary Patron (with the President)
National Bible Week
Honorary Chairman (with the President)
St. John's Child Development Center
Spring Party
Honorary Chairman
College Republicans 90th Anniversary Conference
Honorary Chairman
1982 National Symphony Ball
Honorary Patron (with the President)
1982 Christmas Shop (Junior League)
Honorary Patron
1983
1983 Washington Antiques Show
Honorary Chairman
1983 Cancer Crusade
Honorary Chairman
V
GRAY AND COMPANY
Jele
ROBERT KEITH GRAY
CHAIRMAN
September 1, 1982
The Honorable
Michael K. Deaver
Deputy Chief of Staff
The White House
Washington, D.C. 20500
Dear Mike:
Following the trauma of Dr. Davis' death, Nancy Reagan likely can use a new
point of interest and enthusiasm. I want to suggest one.
I suggest the President appoint her as Special Emissary to UNICEF.
You may know that Mrs. Lopez Portillo - wife of the Mexican President -
served in this post in 1981 and was able to use it to develop a number of
programs both within Mexico and on the international front.
The United Nations Childrens Fund, UNICEF, was created by the United Nations
in 1946 as a post-war emergency relief organization for children. In the
early '50's the United Nations changed its mandate to caring for
disadvantaged children in developing countries. UNICEF received a Nobel
Peace Prize in 1965 for its work throughout the world on behalf of children.
Obviously, Americans are not unanimous in their support for the United
Nations but there appears to be total support for UNICEF.
If Mrs. Reagan accepts the post she could select the areas and activities
she feels are most important either on the international scale or closer to
home. She could tour UNICEF projects in the United States and abroad,
participate in UNICEF commissions and task forces. Very importantly she
could do as much or as little as she wanted when and where she wished to do
it. When an international emergency occurs, she has a logical podium and
forum for action if she wishes to take it.
TO me the assignment has SO much going for it. It has stature worthy of her
participation. It has open-ended opportunities for involvement but no fixed
requirement or responsibilities. And it gives Mrs. Reagan the opportunity
to be around children, the forum in which she has no peer.
All the best,
NATIONAL PUBLIC RELATIONS PUBLIC AFFAIRS
THE POWER HOUSE
WASHINGTON, D.C. 20007
202 333-7400
Holdfor
THE WHITE HOUSE
commuts
WASHINGTON
October 13, 1982
from 77 of
MEMORANDUM FOR MICHEAL DEAVER
girgen
FRED FIELDING
DAVID GERGEN
FROM:
JAMES S. ROSEBUSH
SUBJECT:
"DEAR MR. PRESIDENT"
A.C. Lyles has retained a writer and producer and N.B.C. has
committed to taping a T.V. special, "Dear Mr. President.'
The taping will require 60 to 90 minutes of the President's
time in the Oval office, ideally in mid to late January, 1983.
The concept (approved by you earlier this year) is based upon
the thousands of letters received by the President each year.
In many of these letters the writers ask about more information
on their government. In fact the lead letter asks that the
President show more of Washington and the White House to average
"working people" on television. Fifteen children from around
the country will be selected on the basis of the letters they
have writen and they will be brought to Washington to tour
various aspects of the government and to chat in the Oval office
with the President.
The scenario would begin with an arrival at the familiar North
Portico and a greeting by Mrs. Reagan, who would lead the
children briefly through the State Floor and take them to the
Oval office and introduce them to the President. While the
President sits down and talks with the children and answers
their questions the filming will flash to other sites the
children will visit such as a meeting with Tip O'Neil or Howard
Baker at the Capitol: a visit to the Bureau of Printing and
Engraving; the Air and Space Museum; etc.
This show would be aired sometime in the spring and would, I
think be very positive. Following its commercial use it will
have educational appeal in classrooms. A.C. Lyles is looking
for a final sign off from us on the concept and scheduling the
President's time. I need to give him this answer by the end of
this week.
I will accordingly call your office this week to see if you have
any objections.
See attached.
Fale
FROM THE DESK OF
William H. Best
October 17, 1982
Dear Mike:
After the election, during the
month of November (which is "rating
period" time in TV land) my wife,
Andrea, would like to get The First
Lady on a local TV show here in
Washington for one half hour to
talk about anything or do anything.
The show can be pre-taped and pre-
viewed (since it is not "news").
Andrea is a "free lance producer"
on this project and it would help
her very much if this could work.
She is going to be having lunch
with Shirley to talk about it and
has called Rosebush etc.
In "TV Land", it would show interest
in "local programming", which always
makes the folks on TV Main Street
happy.
The show is on the local ABC station
and airs at 9:30 AM.
I would appreciate anything you could
do to be helpful on Bie this project.
Form PP-180© The Drawing Board, Inc., Box 505. Dallas, Texas
RONALD W. REAGAN LIBRARY
THIS FORM MARKS THE FILE LOCATION OF ITEM NUMBER 1-2
LISTED ON TH
WITHDRAWAL SHEET AT THE FRONT OF THIS FOLDER.
THE WHITE HOUSE
WASHINGTON
Sile
October 14, 1982
MEMORANDUM FOR MICHAEL K. DEAVER
FROM:
JAMES S. ROSEBUSH
SUBJECT:
CHILDREN'S VILLAGES
Jun
I have read the material you have forwarded from Helene.
In fact I have been in contact with this organization
in the past when they have invited Mrs. Reagan to
participate in a program. While this is certainly an
admirable program I would like to stay as strictly on the
course of Drug Abuse and Foster Grandparents as possible.
I will of course keep this information handy and if the
right opportunity opens up with this group we will pursue it.
Dorothy Uhlemann
November 16, 1982
Dear Mrs. Reagan:
Mr. Sinatra asked that I forward
the attached directly to you.
Warm regards,
Doiochy
encl.
LEE GOTTLIEB
1825 N. Lincoln Plaza
Chicago, Illinois 60614
(Home) 312-943-4654
(Work) 312-263-2500
OBJECTIVE
Executive in charge of public relations/public affairs/communications
for corporation or agency with full responsibility for execution of
wide range of public relations activities.
QUALIFICATIONS
Over 20 years diversified experience in public relations, sales
promotion, advertising, editorial process (including production) and
publicity (personalities, products and services). Strong creative
as well as administrative talents.
EXPERIENCE
Aaron D. Cushman & Associates, Inc., Chicago, 1978 to present
(15th largest public relations firm in the nation)
SENIOR VICE PRESIDENT/GROUP SUPERVISOR
Responsibilities: Member of top management (second to President).
Responsible for major accounts, especially at national level. Excellent
record in bringing in new business, owing to extensive business and
media relationships. Responsible for client services at our agency's
St. Louis office.
Account responsibilities include:
Philip Morris/USA- Senior Public Relations Executive Midwest for
this multi-million dollar national product promotion campaign -
"The Merit Report: A Public Opinion Survey" (sponsored by Merit
cigarettes). Member of Editorial Board. Close working relationship
with marketing and promotion executives.
VideoConcepts--- Actively involved in implementing public relations
program for this national chain of retail video "hardware" outlets
(a Jack Eckerd subsidiary).
Knickerbocker Toy Co., Inc. (Warner Communications, Inc.) Senior
Executive for public relations account for one of America's leading
toy companies.
Ramada Inns--- Senior Executive for national corporate public relations
as well as individual properties.
Other accounts: Tribuno Wines, Exchange National Bank, Cole-Taylor
Financial Group, Holiday Inns, Davis-Dann (major insurance agency).
Playboy Enterprises, Inc., Chicago, 1961 to 1977
VICE PRESIDENT/DIRECTOR OF CORPORATE PUBLIC RELATIONS, 1971 to 1977
Responsibilities: Reported to President and Chairman of the Board,
with responsibility for maintaining and enhancing the image of the
corporation. Directed staff of 30 in Chicago and Los Angeles, plus
consultant public relations firms (Ruder & Finn, Solters & Roskin,
among others).
LEE GOTTLIEB
EXPERIENCE
Budget responsibilities of $1.6 million. Public contacts included
(contd.)
investors, consumers, employees and the media.
Results: Supervised financial relations. Wrote annual report,
quarterly reports and releases, and maintained liaison with NYSE.
Handled all details of annual meetings, including writing of Chairman's
address to stockholders. Arranged all media coverage. Coordinated
due diligence meeting, analyst meetings and other matters relating
to public.
Established and maintained press relations with concentration on
business side. Achieved excellent reputation for professionalism at
major newspapers, trade journals, as well as Time, Newsweek, WSJ,
Business Week, Dun's and Fortune (all contacts are current).
Directed publication of company house organ and initiated procedures
and methods to keep middle and top management informed about company
activities (Fact Book, Corporate Yellow Pages, PR Briefs). Established
need for and implemented production of corporate policy manual.
Directed all publicity for corporation's top executives and
personalities. Directed all promotion and public for company's
magazines, including promotion planning for John Dean, Jimmy Hoffa
and Jimmy Carter interviews.
Prepared and merchandised corporate advertising to financial community.
Lectured on American Marketing Research circuit, and addressed various
advertising groups, MBA classes. Wrote and produced presentations.
VICE PRESIDENT/DIRECTOR OF SALES DEVELOPMENT & PROMOTION, 1962 to 1970
(Playboy Clubs International, Inc.)
Results: My annual sales promotion program helped produce $10.6 million
with operating profit of $1.4 million. Created and directed Christmas
sales campaign for club memberships involving print, direct mail and
point of purchase. Budget of $150,000 resulted in sales of more
than $1.5 million.
Created concept for Playboy magazine of PMOC (Playboy Man On Campus)
enabling advertising department to sell literally millions of dollars
in space to advertisers to college market.
Created concepts for premieres of clubs and hotels, working with local
civic groups to involve communities in club and hotel openings.
Created innumerable sales promotion events for clubs (ethnic weeks
featuring special cuisines, Secretary's Week, Valentine Week) resulting
in increased sales.
MANAGING EDITOR, Show Business Illustrated, HMH Publishing Company,
later Playboy Enterprises, 1961.
ASSISTANT MANAGING EDITOR, TV Guide, Triangle Publications,
Philadelphia, 1950 to 1960.
MILITARY
U.S. Marines, Pacific and North China
LEE GOTTLIEB
EDUCATION
Graduate work, School of Business, University of Chicago, 1964
Graduate work, English, Columbia University, 1948
B.S., English, City College of New York, 1948
AWARDS
AND
DISTINCTIONS
-Delegate to White House Conference on Children and Youth. Conducted
workshop in TV programming.
-Winner of Direct Marketing Advertising Association award for sales
literature and packaging.
-Winner of Golden Trumpet Awards, Publicity Club of Chicago, for
fund raising campaigns and special projects.
-Chairman of Brian Piccolo Cancer Research Fund for 10 years.
-Board of Directors, Public Relations Society of America, Chicago
Chapter.
-Lecturer on American Marketing Research seminar circuit.
-Member, Grand Council of American Indian Center of Chicago.
-Member, Public Relations Advisory Council, Chicago Heart Association.
Roulush
has nus.R. seen? R.
Antoinette K. Hatfield
3051 "N" Street, N.W.
Washington, D.C. 20007
MD
November 29, 1982
The Washington Post
Letters to the Editor
1150 15th St., N.W.
Washington, D.C. 20071
To the Editor:
I read the Associated Press account of Mrs. Reagan's use
of a helicopter to Camp David ( "First Lady Helicopter
Trip Costs $3, 000", Washington Post, November 15th)
It is of course pleasing to see that the press is on top of
these budgetary issues. However, I would like to expand
its coverage to include another point of view.
I believe it is important to recognize the incredibly
time-consuming demands inherent in the job of First Lady,
for which no remuneration is provided. Mrs. Reagan's
tremendous dedication to the efforts toward drug rehabili-
tation, her skillful performance as goodwill ambassador on
behalf of the President, her expert and gracious hospitality
as official hostess to the nation's many guests at the
White House, demonstràte only sóme of the multitudinous
and varied responsibilities of the First Lady.
In addition, Congress has carefully scrutinized all budgèts
proposed by the Administration, including that of the White
House. It has decided to provide certain accommodations for
our nation's Chief Executive, among which is the availability
of Camp David as a retreat for him, his family and immediate
staff. Congress recognizes the many personal sacrifices
demanded of the President and the First Lady. They include
the yielding of their right to privacy, their lack of
personal time due to the rigors of the job, as well as the
risk to their own safety because of their prominent place
in America.
-2-
The two previous First Ladies, Mrs. Carter and Mrs. Ford,
also customarily helicoptered to Camp David. According to
the Secret Service, this mode of transportation not only
enhances security, but results in substantial cost savings,
as well. Travel by motorcade to the Presidential retreat
requires three to five automobiles, and nine to thirteen
Secret Service agents in order to provide adequate security.
This is in addition to required advanced notice to the U.S.
Park Police, the State Police, and the local police, for
any jurisdiction through which the motorcade passes on the
two-hour drive. By contrast, use of the helicopter requires
only two Secret Service agents and 30 minutes of travel time.
I appreciate the opportunity to discuss several points on
this matter which the press apparently failed to consider.
Kind regards.
Sincerely,
Witaneste
Antoinette K. Hatfield