Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Scholar Source Context
Document identity
localId
118568164
label
[JGR/Drug Abuse, Enforcement, Legislation & Prevention] (5 of 9)
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
118568164
contentType
document
title
[JGR/Drug Abuse, Enforcement, Legislation & Prevention] (5 of 9)
citationUrl
identifierLocal
485
collections
Records of the Office of Counsel to the President (Reagan Administration)
John Roberts' Subject Files
thumbnailUrl
largeImageUrl
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
118568164
coverageEndDate
logicalDate
1986-12-31
year
1986
coverageStartDate
logicalDate
1982-01-01
year
1982
levelOfDescription
fileUnit
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
ccf28e992cf188d2
ocrText
Ronald Reagan Presidential Library
Digital Library Collections
This is a PDF of a folder from our textual collections.
Collection: Roberts, John G.: Files
Folder Title: [JGR/Drug Abuse, Enforcement,
Legislation & Prevention] (5 of 9)
Box: 19
To see more digitized collections visit:
https://reaganlibrary.gov/archives/digital-library
To see all Ronald Reagan Presidential Library inventories visit:
https://reaganlibrary.gov/document-collection
Contact a reference archivist at: [email protected]
Citation Guidelines: https://reaganlibrary.gov/citing
National Archives Catalogue: https://catalog.archives.gov/
THE WHITE HOUSE
WASHINGTON
July 14, 1983
MEMORANDUM FOR FRED F. FIELDING
FROM:
JOHN G. ROBERTS
SUBJECT:
Commercial Version of Teen Titans Comic Book
You will recall the "Teen Titans" comic book produced by DC
Comics and funded by Keebler, which was distributed free of
charge to gradeschoolers across the country in connection
with the President's Drug Awareness Campaign. The inside
cover contained a message from the First Lady. Carlton
Turner advises that DC Comics now wants to print an edition
of the comic book and sell it for $1, with all proceeds
going to the National Federation of Parents for Drug Free
Youth and the Youth Reserve Fund. Dr. Turner advises that
"all proceeds" means receipts less production costs.
This "commercial" edition would be essentially the same as
the charitable one, including Mrs. Reagan's message. The
bottom of the front cover would indicate that proceeds will
go to fight drug abuse rather than that the book was produced
"in cooperation with the President's Drug Awareness Campaign."
The educational material at the end of the charitable
edition will be replaced with descriptions of the two
charitable recipients and an assortment of letters.
According to Turner, the First Lady has approved and would
like this project to go forward, subject of course to our
advice concerning legal propriety.
I have no general objection to a letter from the First Lady
appearing in a commercially marketed comic book, which
indicates on its cover and inside that the proceeds are to
go to worthy charities active in an area of great concern to
her. I would recommend that the last paragraph of the
current letter, however, be deleted. That paragraph consti-
tutes an endorsement of the material and states that "generous
corporations paid for it." If the book is sold for $1, with
only net proceeds going to charity, the people who buy the
book -- not the corporations -- will be paying for it. The
specific endorsement of the material is also troubling in
that the book would now be sold, so the endorsement is
really a commercial advertisement -- a problem not present
when the book was distributed free of charge. A letter from
-2-
the First Lady simply urging youth to lead drug-free lives
- i.e., the first four paragraphs -- does not appear to me
to present undue dangers of association with the commercial
enterprises of DC Comics and Keebler, or certainly no more
association than was already present in the previous
too
edition. I have embodied these thoughts in the attached
me
draft memorandum for Turner. I confess to some uncertainty
about this result - perhaps we should discuss.
Lat's
Attachment
Y
7/14
THE WHITE HOUSE
WASHINGTON
July 26, 1983
MEMORANDUM FOR CARLTON E. TURNER
SPECIAL ASSISTANT TO THE PRESIDENT
FROM:
FRED F. FIELDING
COUNSEL TO THE PRESIDENT
SUBJECT:
Commercial Version of Teen Titans Comic Book
You have asked for our views on a proposal to issue a
commercially marketed version of the "Teen Titans" comic
book, including a copy of Mrs. Reagan's letter on White
House stationery on the inside cover, with the proceeds to
go to two charities active in fighting drug abuse. We have
no objections, assuming that both the medium and the
designated charities are acceptable to the First Lady.
Consistent with our policy of avoiding any endorsements by
the President or First Lady of commercial enterprises,
however, we would insist that DC Comics not make any use of
the First Lady's name in promotional material in connection
with the marketing of the comic book, and that it be clearly
indicated on the book that proceeds will be donated to fight
drug abuse. This will help dissipate any suggestion --
inevitably present to some degree in such projects -- that
the First Lady has "endorsed" DC Comics or Keebler.
We also suggest deletion of the last paragraph of the letter
that appeared in the version of the comic book that was
distributed free of charge. This strikes us as necessary
for two reasons. First, the paragraph constitutes an
endorsement of the material. This was unobjectionable when
the book was free, but when the book is being commercially
marketed such an endorsement is really a free advertisement,
and places the First Lady in the position of urging young
readers to buy a DC Comics product -- even if the proceeds
will go to charity. Second, the statement "generous corpor-
ations paid for it" will be far less true in this case than
it was with the original edition. It is our understanding
that only net proceeds will be donated to the charities, so
with respect to this edition the cost of producing the book
will be paid for by those who buy it.
FFF: JGR:aw 7/26/83
CC: FFFielding/JGRoberts/Subj./Chron
THE WHITE HOUSE
WASHINGTON
July 14, 1983
MEMORANDUM FOR CARLTON E. TURNER
SPECIAL ASSISTANT TO THE PRESIDENT
FROM:
FRED F. FIELDING
caps
COUNSEL TO THE PRESIDENT
SUBJECT:
Commercial Version of Teen Titans Comic Book
You have asked for our views on a proposal to issue a
commercially marketed version of the "Teen Titans" comic
book, including Mrs. Reagan's letter on White House
stationery on the inside cover, with the proceeds to go to
two charities active in fighting drug abuse. We have no
objections, assuming that both the medium and the designated
charities are acceptable to the First Lady. Consistent with
our policy of avoiding any endorsements by the President or
First Lady of commercial enterprises, however, we would
insist that DC Comics not make any use of the First Lady's
name in promotional material in connection with the marketing
of the comic book, and that it be clearly indicated on the
book that proceeds will be donated to fight drug abuse.
This will help dissipate any suggestion -- inevitably
present to some degree in such projects -- that the First
Lady has "endorsed" DC Comics or Keebler.
We also suggest deletion of the last paragraph of the letter
that appeared in the version of the comic book that was
distributed free of charge. This strikes us as necessary
for two reasons. First, the paragraph constitutes an
endorsement of the material. This was unobjectionable when
the book was free, but when the book is being commercially
marketed such an endorsement is really a free advertisement,
and places the First Lady in the position of urging young
readers to buy a DC Comics product -- even if the proceeds
will go to charity. Second, the statement "generous corpor-
ations paid for it" will be far less true in this case than
it was with the original edition. It is our understanding
that only net proceeds will be donated to the charities, so
with respect to this edition the cost of producing the book
will be paid for by those who buy it.
duly.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
July 19, 1983
FOR:
FRED F. FIELDING
FROM:
JOHN G. ROBERTS
SUBJECT:
Proposed Letter to Grant Tinker re:
Anti-Drug Public Service Announcements
Richard Darman has asked for comments by July 20 on a
proposed letter from the President to Grant Tinker, Chairman
and CEO of NBC, expressing appreciation for NBC's drug
awareness campaign. The campaign features public service
spots with anti-drug messages from the stars of "Hill Street
Blues." Carlton Turner proposed and prepared the Presidential
letter.
I see no legal objections. The letter is limited to NBC's
public service campaign and cannot readily be considered or
misinterpreted as an endorsement of the network's commercial
activities.
Attachment
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
July 19, 1983
FOR:
RICHARD G. DARMAN
ASSISTANT TO THE PRESIDENT AND
DEPUTY TO THE CHIEF OF STAFF
FROM:
FRED F. FIELDING Orig. signed by FFF.
COUNSEL TO THE PRESIDENT
SUBJECT:
Proposed Letter to Grant Tinker re:
Anti-Drug Public Service Announcements
Counsel's Office has reviewed the above-referenced proposed
Presidential letter. Since the letter is limited to NBC's
public service messages and cannot readily be considered an
endorsement of any of the network's commercial activities,
we have no legal objections.
Should "Don't Be Dope" in the second line read "Don't Be A
Dope"?
FFF:JGR:ph 7/19/83
CC: FFFielding
JGRoberts
Subject
Chron.
MEMORANDUM
THE WHITE HOUSE
WASHINGTON
July 19, 1983
FOR:
RICHARD G. DARMAN
ASSISTANT TO THE PRESIDENT AND
DEPUTY TO THE CHIEF OF STAFF
FROM:
FRED F. FIELDING
COUNSEL TO THE PRESIDENT
SUBJECT:
Proposed Letter to Grant Tinker re:
Anti-Drug Public Service Announcements
Counsel's Office has reviewed the above-referenced proposed
Presidential letter. Since the letter is limited to NBC's
public service messages and cannot readily be considered an
endorsement of any of the network's commercial activities,
we have no legal objections.
Should "Don't Be Dope" in the second line read "Don't Be A
Dope"?
ID #
146638 CU
WHITE HOUSE
CORRESPONDENCE TRACKING WORKSHEET
0 . OUTGOING
H * INTERNAL
I - INCOMING
Date Correspondence
Received (YY/MM/DD)
/
/
Name of Correspondent:
Richard 6. Darman
MI Mail Report
User Codes: (A)
(B)
(C)
Subject: Proposed letter to Grant Dinker re:
anti announcemente Drug Public Service
ROUTE TO:
ACTION
DISPOSITION
Tracking
Type
Completion
Action
Date
of
Date
Office/Agency
(Staff Name)
Code
YY/MM/DD
Response
Code
YY/MM/DD
WHolland
ORIGINATOR 83/07/18
/ /
Referral Note:
CUAT/B
D 83/07/18
583,07,20
Referral Note:
/ /
/
/
Referral Note:
/
/
/
/
Referral Note:
/
/
/
/
Referral Note:
ACTION CODES:
DISPOSITION CODES:
A Appropriate Action
I . Info Copy Only/No Action Necessary
A Answered
C Completed
C Comment/Recommendation
R - Direct Reply w/Copy
B - - Non-Special Referral
S Suspended
D Draft Response
S. For Signature
F Furnish Fact Sheet
X Interim Reply
to be used as Enclosure
FOR OUTGOING CORRESPONDENCE
Type of Response = Initials of Signer
Code = "A"
Completion Date = Date of Outgoing
Comments:
Keep this worksheet attached to the original incoming letter.
Send all routing updates to Central Reference (Room 75, OEOB).
Always return completed correspondence record to Central Files.
Refer questions about the correspondence tracking system to Central Reference, ext. 2590.
Document No. 14663855
WHITE HOUSE STAFFING MEMORANDUM
DATE: July 18
ACTION/CONCURRENCE/COMMENT DUE BY:
July 20th
SUBJECT:
PROPOSED LETTER TO GRANT TINKER RE ANTI-DRUG PUBLIC SERVICE
ANNOUNCEMENTS
ACTION FYI
ACTION FYI
VICE PRESIDENT
HARPER
MEESE
HERRINGTON
BAKER
JENKINS
DEAVER
McMANUS
STOCKMAN
MURPHY
CLARK
ROGERS
DARMAN
P
SS ROLLINS
DUBERSTEIN
VERSTANDIG
FELDSTEIN
WHITTLESEY
FIELDING
BRADY/SPEAKES
FULLER
BAKSHIAN
GERGEN
REMARKS:
Please provide any comments/edits by Wednesday, July 20th.
Thank you.
RESPONSE:
Richard G. Darman
Assistant to the President
Received SS
1983 JUL 15 PM 5: 39THE WHITE HOUSE
WASHINGTON
July 13, 1983
MEMORANDUM FOR RICHARD G. DARMAN
FROM:
EDWIN L. HARPER
SUBJECT:
Presidential Letter to Grant Tinker
Attached is a Presidential letter to Grant Tinker, NBC chairman
and chief executive officer, proposed by Carlton Turner in
recognition of the network's initiative in preparing and airing
anti-drug public service announcements featuring the cast of
"Hill Street Blues."
Please process this for clearance. If you have any questions,
let me know.
CC: Carlton Turner
July 13, 1983
Dear Mr. Tinker:
Nancy and I want you to know we appreciate NBC's efforts in its
"Don't Be Dope" drug awareness campaign. The more often young
viewers can see their favorite television performers speaking out
against drugs, the greater chance we have of preventing drug
abuse by the generation that will be tomorrow's leaders.
Your anti-drug messages were superb. I particularly liked the
encouragement to resist peer pressure and say "no" to drugs that
the spots conveyed to countless youngsters.
Thank you for NBC's contribution to the future of our nation.
FOR THE SIGNATURE OF RONALD REAGAN
Mr. Grant Tinker
Chairman and Chief Executive Officer
National Broadcasting Corporation
30 Rockefeller Plaza
New York, New York 10020
THE WHITE HOUSE
WASHINGTON
July 26, 1983
MEMORANDUM FOR CARLTON E. TURNER
SPECIAL ASSISTANT TO THE PRESIDENT
FROM:
FRED F. FIELDING Orig. signed by FFF
COUNSEL TO THE PRESIDENT
SUBJECT:
Commercial Version of Teen Titans Comic Book
You have asked for our views on a proposal to issue a
commercially marketed version of the "Teen Titans" comic
book, including a copy of Mrs. Reagan's letter on White
House stationery on the inside cover, with the proceeds to
go to two charities active in fighting drug abuse. We have
no objections, assuming that both the medium and the
designated charities are acceptable to the First Lady.
Consistent with our policy of avoiding any endorsements by
the President or First Lady of commercial enterprises,
however, we would insist that DC Comics not make any use of
the First Lady's name in promotional material in connection
with the marketing of the comic book, and that it be clearly
indicated on the book that proceeds will be donated to fight
drug abuse. This will help dissipate any suggestion --
inevitably present to some degree in such projects -- that
the First Lady has "endorsed" DC Comics or Keebler.
We also suggest deletion of the last paragraph of the letter
that appeared in the version of the comic book that was
distributed free of charge. This strikes us as necessary
for two reasons. First, the paragraph constitutes an
endorsement of the material. This was unobjectionable when
the book was free, but when the book is being commercially
marketed such an endorsement is really a free advertisement,
and places the First Lady in the position of urging young
readers to buy a DC Comics product -- even if the proceeds
will go to charity. Second, the statement "generous corpor-
ations paid for it" will be far less true in this case than
it was with the original edition. It is our understanding
that only net proceeds will be donated to the charities, so
with respect to this edition the cost of producing the book
will be paid for by those who buy it.
FFF: JGR:aw 7/26/83
CC: FFFielding/JGRoberts/Subj./Chron
8/4 A.M.
1
called CT-
NO PROBLEM
THE WHITE HOUSE
WASHINGTON
August 3, 1983
MEMORANDUM FOR JOHN ROBERTS
at
FROM:
CARLTON TURNER
SUBJECT:
Topps Sports Cards News
Conference
Do you see any legal difficulties with the
attached proposal to Mike Baroody?
THE WHITE HOUSE
WASHINGTON
August 3, 1983
MEMORANDUM FOR MIKE BAROODY
FROM:
CARLTON TURNER
SUBJECT:
Topps Sports Cards News Conference
We propose to invite sports writers and sports broadcasters in
the Washington/Baltimore area to a news conference Thursday,
August 18, in Room 450 OEOB at 2 p.m. to make them aware of a
private sector program to fight drug abuse.
The event would be conducted along the lines of our April 25 news
conference announcing the private sector involvement in producing
the New Teen Titans comic book for fourth graders and the drug
abuse survey results of Weekly Reader.
Topps Chewing Gum, Inc. , between August 15 and August 20, will
mail to its distributors between 4 million and 6 million packets
of bubble gum cards that contain a "Team Up Against Drugs" logo
approved by the major professional sports organizations in the
United States. The card packets, containing photo cards of
National Football League players, will be available from
retailers by August 25. A copy of the logo is attached.
Topps has developed public service announcements on the anti-drug
theme for use on network baseball telecasts during the balance of
the 1983 baseball season. In the spring of 1984, Topps will
issue baseball player card packages bearing the same logo.
The release of the football cards is the initial step in a
program we are developing with professional athletes.
Besides myself and a Topps representative, we propose to have the
press meet at least two NFL players whose photo cards are in the
Topps selection. Naturally, we will strive to get a Redskin and
a Colt. Another possibility is a member of the Miami Dolphins,
who play a pre-season game with the Redskins the following
evening in RFK Stadium. We would also like to have a
representative of the NFL Commissioner's office at the news
conference and, since baseball will be involved next spring, a
representative of major league baseball.
Your comments and advice are welcome.
I
TEAM UP
BE A
SUPERSTAR
- SAY NO
AGAINST DRUGS
TO DRUGS!
DURYEA, 18642.
ASSOCIATION
(TO MAINTAIN FRESHNESS).
ARTIFICIAL COLORS & BHT
& ARTIFICIAL FLAVORS,
GUM BASE, SOFTENERS, NATURAL
IN U.S.A., DEXTROSE, CORN SYRUP,
PA. MADE & PRINTED
© 1983 TOPPS CHEWING GUM, INC.,
41116 00359
0
THE WHITE HOUSE
WASHINGTON
August 12, 1983
MEMORANDUM FOR FRED F. FIELDING
FROM:
JOHN G. ROBERTS
SUBJECT:
Proposed Letters from Carlton Turner
Carlton Turner proposes to send letters to Carnation and Ricardo
Montalban's agent encouraging them to participate in the drug
awareness campaign. Stephen Jacobs, who is working on involving
the private sector in the campaign, has been in contact with both
and has determined that they are tentatively interested. The
letters are very general and stress the President's and First
Lady's commitment to fighting drug abuse, and the importance of
involving the private sector in the fight.
I have no objection to the letters per se. Turner asks if it is
"legal" for him to "encourage/solicit" support from the private
sector. No general answer to this question is possible. It is
clearly acceptable for him to encourage the private sector to
undertake anti-drug projects, but he should not be dunning
companies or individuals. Our general tack with these sorts of
projects has been to advise that they be treated and depicted as
private sector projects with some guidance from the White House
Drug Abuse Policy Office, rather than as joint ventures, White
House projects funded by the private sector, or officially
approved private sector projects.
I have prepared a memorandum noting no objection to the proposed
letters, declining to answer Turner's general question but
advising him to clear specific items with us, and reminding
Turner of our general approach.
THE WHITE HOUSE
WASHINGTON
August 16, 1983
MEMORANDUM FOR CARLTON E. TURNER
SPECIAL ASSISTANT TO THE PRESIDENT
FROM:
FRED F. FIELDING Orig. signed by FFF
COUNSEL TO THE PRESIDENT
SUBJECT:
Proposed Letters to Private Sector
You have asked for our advice concerning letters you proposed to
send to Carnation and Velasco-Cardinale & Associates. The
letters discuss the commitment of the President and the First
Lady to the campaign against drug abuse, and the importance of
private sector involvement in that campaign. The letters also
encourage Carnation and Ricardo Montalban in their incipient
willingness to undertake anti-drug projects.
We have reviewed the letters and have no legal objection to them
per se. No general answer is available to your question concern-
ing the legality of encouraging or soliciting support from the
private sector. Encouraging and guiding companies and individu-
als who have expressed an interest in doing something in this
area - as, for example, in these two letters - is unobjection-
able. "Solicitation" raises more concern, particularly with
respect to companies doing business with or regulated by the
Federal Government. Obviously it would be inappropriate to do
anything more by way of "solicitation" than advise companies of
available opportunities. The question requires the exercise of
judgment on a case-by-case basis, and we stand ready to provide
guidance on particular questions as they arise.
While we have no objection to the two letters, we would reiterate
our previous advice concerning the general approach to these
projects. The projects should be treated and depicted as private
sector projects, with some guidance from your office. As a
general matter, they should not be viewed as joint White House/
private sector ventures or White House projects funded by the
private sector. In no event should the White House endorse
commercial products or activities of the private sector firms.
FFF: JGR: 8/16/83
CC: FFFielding/JGRoherts/Subj./Chron
THE WHITE HOUSE
WASHINGTON
August 12, 1983
MEMORANDUM FOR CARLTON E. TURNER
SPECIAL ASSISTANT TO THE PRESIDENT
FROM:
FRED F. FIELDING
COUNSEL TO THE PRESIDENT
SUBJECT:
Proposed Letters to Private Sector
You have asked for our advice concerning letters you proposed to
send to Carnation and Velasco-Cardinale & Associates. The
letters discuss the commitment of the President and the First
Lady to the campaign against drug abuse, and the importance of
private sector involvement in that campaign. The letters also
encourage Carnation and Ricardo Mantalban in their incipient
willingness to undertake anti-drug projects.
We have reviewed the letters and have no legal objection to them
per se. No general answer is available to your question concern-
ing the legality of encouraging or soliciting support from the
private sector. Encouraging and guiding companies and individu-
als who have expressed an interest in doing something in this
area - as, for example, in these two letters - is unobjection-
able. "Solicitation" raises more concern, particularly with
respect to companies doing business with or regulated by the
Federal Government. Obviously it would be inappropriate to do
anything more by way of "solicitation" than advise companies of
available opportunities. The question requires the exercise of
judgment on a case-by-case basis, and we stand ready to provide
guidance on particular questions as they arise.
While we have no objection to the two letters, we would reiterate
our previous advice concerning the general approach to these
projects. The projects should be treated and depicted as private
sector projects, with some guidance from your office. As a
general matter, they should not be viewed as joint White House/
private sector ventures or White House projects funded by the
private sector. In no event should the White House endorse
commercial products or activities of the private sector firms.
FFF:JGR:aw 8/12/83
CC: FFFielding/JGRoberts/Subj./Chror
ID #. 163468
CU
WHITE HOUSE
HE006-01
CORRESPONDENCE TRACKING WORKSHEET
0 . OUTGOING
H INTERNAL
I . INCOMING
Date Correspondence
Received (YY/MM/DD)
/ /
Name of Correspondent: Carlton E. Turner
MI Mail Report
User Codes: (A)
(B)
(C)
Subject: Draft letters re: Drug awareness
ROUTE TO:
ACTION
DISPOSITION
Tracking
Type
Completion
Action
Date
of
Date
Office/Agency
(Staff Name)
Code
YY/MM/DD
Response
Code
YY/MM/DD
CULHOIL
ORIGINATOR 83,08,10 ws
/ /
Referral Note:
CVAT 18
D
83,08,10 MAS
1/9
583,08,20 me
Referral Note:
/ /
/ /
Referral Note:
/ /
/ /
Referral Note:
/ /
/ /
-
Referral Note:
ACTION CODES:
DISPOSITION CODES:
A - Appropriate Action
I . Info Copy Only/No Action Necessary
A Answered
C Completed
C - Comment/Recommendation
R * Direct Reply w/Copy
B . Non-Special Referral
S Suspended
D Draft Response
S For Signature
F - Furnish Fact Sheet
X Interim Reply
to be used as Enclosure
FOR OUTGOING CORRESPONDENCE:
Type of Response = Initials of Signer
Code = "A"
Completion Date = Date of Outgoing
Comments:
Keep this worksheet attached to the original incoming letter.
Send all routing updates to Central Reference (Room 75, OEOB).
Always return completed correspondence record to Central Files.
Refer questions about the correspondence tracking system to Central Reference, ext. 2590.
5/81
THE WHITE HOUSE
WASHINGTON
163466ca
August 9, 1983
MEMORANDUM FOR FREDERICK F. FIELDING
at
FROM:
CARLTON E. TURNER
SUBJECT:
Letters of Encouragement
Attached are two draft letters I would like to send; one to
Velasco-Cardinale & Associates regarding Ricardo Montalban's
possible involvement in the President's drug awareness campaign
and one to Carnation to encourage their intent to publish a drug
awareness comic book.
For your information, Stephen Jacobs is employed as a consultant
for the U.S. Customs Service. He has received permission from
the Comissioner of Customs, William vonRaab, to work with us in
organizing the private sector involvement in the President's drug
awareness program. Steve negotiated with Keebler for the Teen
Titans comic book and is working on other similar private sector
initiatives for us.
The language in each letter is very general, however, I would
appreciate your advice as to whether it is legal for me to
encourage/solicit support from the private sector in this way.
If you need any additional information or have any questions
please do not hesitate to call.
CC: Roger Porter
DRAFT LETTER FOR DR. CARLTON TURNER TO SEND:
Mr. Jerry G. Velasco
Velasco-Cardinale & Associates
c/o Steve Werner
ALTA MAREA PRODUCTIONS, INC.
38 08 Riverside Drive
Burbank, CA 91505
Dear Mr. Velasco:
Stephen Jacobs has informed me of Ricardo Montalban's
willingness and interest in expanding the President's Drug
Awareness Campaign through public service announcements. Our
most effective weapon against drug abuse is our ability to work
together to communicate the truth about drugs to the user and
potential user.
We appreciate the value and difference that a star such as
Mr. Montalban can bring to effectively reaching our American
young people.
Early in his Administration, President Reagan began a major
campaign against drug abuse and has continually emphasized the
importance of involvement by the private sector, parents and
individual citizens. Mrs. Reagan has committed her time and
leadership to help in this campaign and because of the attention
she has drawn to the problem, involvement at the grassroots level
has grown dramatically.
All across the country, parents, teachers, and the children
themselves are looking for ways to remove drug abuse from our
society. Prevention and education initiatives, provide the tools
in which all segments of society can work toward achieving this
goal.
Stephen Jacobs will be working closely with you in developing
this program and I look forward to working with you as the
project develops. We are pleased to have you as a partner
working for the nation's youth.
Sincerely,
Carlton E. Turner, Ph. D
Special Assistant to the President
for Drug Abuse Policy
bcc: Stephen Jacobs
DRAFT LETTER FOR DR. CARLTON TURNER TO SEND:
Mr. George O. Wilkins
Manager of Communications
Corporate Relations
Carnation
5045 Wilshire Blvd.
Los Angeles, CA 90036
Dear Mr. Wilkins:
Stephen Jacobs has informed me of Carnation's willingness and
interest in looking at expanding the President's Drug Awareness
Campaign. The most effective weapon against drug abuse is our
ability to work together to communicate the truth about drugs to
the user and potential user.
Early in his Administration, President Reagan began a major
campaign against drug abuse and has continually emphasized the
importance of involvement by the private sector, parents and
individual citizens. Mrs. Reagan has committed her time and
leadership to help in this campaign and because of the attention
she has drawn to the problem, involvement at the grassroots level
has grown dramatically.
All across the country, parents, teachers, and the children
themselves are looking for ways to remove drug abuse from our
society. Prevention and education initiatives, like the
educational "comic book" you are considering, provide the tools
in which all segments of society can work toward achieving this
goal.
Stephen Jacobs is available to work closely with you in
developing this program and I look forward to working with you as
the project develops. We are pleased that you are willing to
consider being a partner working for the nation's youth.
Sincerely,
Carlton E. Turner, Ph. D
Special Assistant to the President
for Drug Abuse Policy
bcc: Stephen Jacobs