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APR 6 REC'D
DEPARTMENT OF JUSTICE
Office of Attorney General
THOMAS C. LYNCH
Wells Fargo Bldg., Sacramento
Phone: (916) 445-4334
MEMORANDUM TO THE PRESS
FOR RELEASE: THURSDAY P. M. APRIL 6, 1967
Sacramento- Please make the following corrections in the Attorney General's
Report to the California Legislature on Obscenity:
Page 3, add to the Law Enforcement Advisory Committee on Obscenity,
Earl Reinbold, Chief of Police, Santa Monica.
Page 61, last paragraph, please change $1,200 to read $3,000.
file
A REPORT TO THE CALIFORNIA LEGISLATURE
REPARTMENT STATE of CALIFORNIA libertas lege of munita STATE
THOMAS C. LYNCH
ATTORNEY GENERAL
April 6, 1967
A REPORT TO THE CALIFORNIA LEGISLATURE
ON
OBSCENITY: THE LAW AND THE NATURE OF THE BUSINESS
April 6, 1967
THOMAS C. LYNCH
ATTORNEY GENERAL
CHARLES A. O'BRIEN
CHIEF DEPUTY ATTORNEY GENERAL
SUBMITTED IN ACCORDANCE WITH A REQUEST OF THE 1965 GENERAL SESSION
-1-
THOMAS C. LYNCH
STATE OF CALIFORNIA
ATTORNEY GENERAL
GREAT OF THE
CALIFORNIA
OFFICE OF THE ATTORNEY GENERAL
Department of Justice
ROOM 500, WELLS FARGO BANK BUILDING
FIFTH STREET AND CAPITOL MALL. SACRAMENTO 95814
April 6, 1967
TO MEMBERS OF THE LEGISLATURE:
This is a frank and detailed report. It is being made available in
this form only to Legislators, staff consultants, to appropriate legisla-
tive committees, law enforcement agencies which assisted in the study and
accredited newsmen.
At a later date it is our intention to prepare an edited version
which would be available to the general public.
We hope the report meets with your approval. It gathers together,
we believe, more factual information about the California obscenity law
and the business than any previous testimony or report. Scores of
individuals involved in the industry of sex-oriented material were inter-
viewed and many court and grand jury documents examined. Local law
enforcement agencies throughout California cooperated in this effort. In
addition, information also was received from several federal offices and
agencies.
The task of preparing a report of this nature is not easy. We have
attempted to make this presentation factual and straightforward. We hope
that we have succeeded.
Sincerely yours,
Thos evipach
THOMAS C. LYNCH
Attorney General
-2-
This report was prepared under a special budget authorization voted in
the General Session of the State Legislature, 1965, to the Office of
the Attorney General and the Department of Justice. The study on which
the enclosed material is based was carried on under the direction of:
0. J. Hawkins, Deputy Director,
Department of Justice
Arlo E. Smith, Chief Assistant Attorney General,
Division of Criminal Law
Jack E. Goertzen, Deputy Attorney General
Special Trials and Investigations
A. Barry Cappello, Deputy Attorney General
With particular credit to Special Investigators:
Louis McClary, Los Angeles Police Department,
Administrative Vice Division
Michael Serio, Los Angeles Sheriff's Office,
Vice Detail
And, with the assistance and guidance of the Attorney General's Law
Enforcement Advisory Committee on Obscenity:
Hon. Jay R. Ballantyne, Judge, Superior Court, Tulare Co., Chairman
Edward T. Butler, City Attorney of San Diego, Co-chairman
Roger Arnebergh, City Attorney of Los Angeles
John M. Price, District Attorney of Sacramento County
Keith S. Sorenson, District Attorney of San Mateo County
Evelle J Younger, District Attorney of Los Angeles County
Lynn D. Compton, Chief Deputy District Attorney of Los Angeles County
Frank I. Madigan, Sheriff of Alameda County
-3-
Table of Contents
Page
Foreward
5
Part I
Obscenity and the Law
7
The U. S Supreme Court and California Case Law
8
The New "Variable" Concept in Obscenity
13
Legislative Recommendations
16
Prosecutions In California
21
Prosecutions Reported
23
Part II
The Industry: Its Nature and Economics in California
25
California as a Center
25
Publishing:
Paperbacks
28
Magazines
36
Nudist Magazines
39
Male Homosexual Publications
47
Bondage, Flagellation and Fetish Books
49
Sex-Oriented Publications: Pricing and Profit
59
Wholesale Distribution
63
Retail Distribution
70
Mail Order
73
Arcades
88
Films and Photos
91
Trend Setters and Sidelines
93
Part III
The Work of the Special Unit
100
Part IV
Conclusion
105
-4-
FOREWARD
On June 16, 1965, the Assembly Criminal Procedure Committee announced that
the Joint Budget Conference Committee of the Senate and the Assembly was allocated
$50,000 for an investigation by the Attorney General into the problem of obscenity
in California. This allocation also called for the Attorney General to aid local
enforcement agencies in obscenity prosecutions. The funds were approved on June 18,
1965.
In consultation with the Legislature, Attorney General Lynch developed a
program to achieve maximum use of the funds available. It was decided that he
should report to the 1967 Legislature concerning his efforts.
The first step in this program was the appointment of an advisory committee
to the Attorney General, composed of leading law enforcement authorities in the
obscenity field.
This was followed by the development of a professional staff composed of
experienced investigators and attorneys.
The staff under the direction of Attorney General Lynch and his advisory
committee then proceeded with a program aimed at fulfilling the legislative
intent of this budget item. The program entailed:
-- investigating the sources of obscene material in California and
determining the nature and economics of this industry;
-- assisting local prosecutors in legal proceedings against pornographic
materials;
-- exploring the current situation surrounding legal actions against
obscene materials and their purveyors;
-5-
-- gathering data for use by the Legislature in drafting more effective
obscenity legislation;
-- preparing drafts of obscenity legislation for consideration by the
Legislature.
This report will set forth the results of that effort.
The role of the advisory committee merits special mention. This committee,
comprised of men distinguished in public law, met regularly with the special
Attorney General's unit formed to carry out the project. Among the members
were several who had prosecuted some of the most difficult and complex obscenity
cases in California. Others had directed officers in similarly difficult investi-
gations and arrests. It was experience of this calibre which the committee made
available to the special unit over the 15-month period.
Specific concepts for legislation were evolved with the guidance of the
committee, which also suggested the planned training seminar and the manuals
on investigations and prosecutions which will be drafted by the Attorney General's
Office.
During the period of this study the committee also addressed itself to
matter of a California initiative measure on obscenity which had serious constitu-
tional questions as to its ultimate legality. Deeming such a measure pertinent
to the longrange objectives of the committee in seeking proper and constitutional
legislative relief, the members issued a critical analysis on the ballot proposal
in September of 1966.
The members of this advisory group deserve the highest praise for their con-
tribution to California and its law.
-6-
OBSCENITY AND THE LAW
To define a legal term, a lawyer normally reads the leading court decisions
in the pertinent field, examines the textbook writers in that field, and then
sits down to develop a reasonably cogent and pointed definition. However, there
are those fields of law in which the task is not so easily accomplished. The
law of search and seizure in criminal arrests is a legal field rife with con-
flicts in cases as well as disparate viewpoints among the finest legal scholars.
Certainly, a legal field equally in turmoil, is the field of obscenity.
The decisions of the United States Supreme Court in obscenity have evolved
from great internal court conflict.
In their last three major decisions in the field of obscenity Mishkin,
Ginzburg, and the "Fanny Hill" case -- the nine Supreme Court Justices produced
fourteen separate and often conflicting opinions. Beyond the lack of unity
among the justices of the U. S. Supreme Court, one finds compelling disparities
between that court and many state appellate courts, including those of California.
Certainly, the community interest suffers as a result of such disharmony.
For example, a person complaining of a crime normally goes to the local prosecutor
and lodges a complaint. Assuming the facts are credible and spell out a crime,
the prosecutor issues a criminal complaint. He is guided by the statutory law
and applicable criminal court decisions.
In the crime of murder or robbery, for example, one finds a rather uncom-
plicated and well-accepted definition of these crimes. The field of obscenity,
however, lacks a basic definition on which all of the prosecutor's normal guid-
ing sources agree. Therefore, he may prosecute a case that is later reversed
by an appellate court. Or, he may not prosecute this same case because the
changing law in this field raises too many doubts -- and later he may discover
that similar prosecutions are upheld on the appellate levels. Such a dilemma
-7-
should not and need not exist, even in the complex field of obscenity.
We shall examine the leading federal and state court decisions in this
field, and also point out how proposed legislation will lead to more harmony
in California in this field. It should be noted at the outset that when we
talk of materials within the orbit of obscenity, we are not merely referring
to books. We are also referring to movies, still pictures, photo magazines,
sexual devices, etc. We are not referring only to the material which appeals
to the prurient interest of the so-called average man. We are also including
material which appeals to such specific sexual inclinations as the homosexual,
lesbian, sadomasochistic, and bestial. As will be demonstrated in other sec-
tions of this report, we are dealing with a field of materials and persons that
take us from the "blue" Jiggs and Maggie comics books of yesteryear to current
nudist publications for teenagers with photographic emphasis on the genitals
of adolescent and young adults. From the risque "girlie" publications of a
decade ago, we now travel to the materials designed for every sexual taste
involving enough people to provide a buying public.
There is a distinct and immediate public demand for greater legal scrutiny
of this field. This demand has reached substantial proportions in various parts
of our state. Thus, the legal guidelines which aid the local prosecutor in
doing his job are of prime importance.
The U. S. Supreme Court and California Case Law:
A lengthy journey through old legal decisions is not necessary to determine
the applicable law in the field of obscenity and the constitutional guidelines
which must be observed for acceptable prosecution of any given case. In 1966,
the U. S. Supreme Court issued three lengthy decisions which give us the legal
requisites of a proper prosecution in this field:
-8-
Mishkin V. New York, 16 L Ed. 2d 56, 86 S. Ct, 958,
Ginzburg V. United States, 16L. Ed. 2d 31, 86 S. Ct. 946, and
"John Cleland's Memoirs of a Woman of Pleasure" V. Massachusetts,
16 L. Ed. 2d 1,86 S Ct. 975. (more commonly referred to as the
"Fanny Hill" case)
In the "Fanny Hill" case, the court made it abundantly clear that the
test of obscenity propounded by the court in the 1957 case of Roth V.
United States, 354, U. S 476, 77 S. Ct. 1304 1 L. Ed 2d 1498, still
is the applicable test for assessing obscene material today.
"We defined obscenity in Roth in the following terms:
hether
to
the average persons, applying contemporary community standards, the
dominant theme of the material taken as a whole appeals to the prurient
interest. 354 U. S., at 489, 77 S Ct. at 1311. Under this definition,
as elaborated in subsequent cases, three elements must coalesce: it must
be established that (a) the dominant theme of the material taken as a whole
appeals to the prurient interest in sex; (b) the material is patently
offensive because it affronts contemporary community standards relating to
the description or representation of sexual matters; and (c) the material
is utterly without redeeming social value,"
It would appear that with such a definite statement of what the law is
in this field, no great legal problem should exist for a prosecutor to
determine what action he should take in a given case. However, the
California Supreme Court interpreted the Roth test, supra, to mean that the
material being assessed must be "totally devoid of social importance" and
that "the only material that falls into the latter category is hard-core
pornography.' Zeitlin V. Arnebergh, 59 Cal. 2d 901, 920 (1963).
It is not difficult to imagine the problems such interpretative language
causes a prosecutor in California.
A basic example, while generated in jest, is worthy of consideration, Sup-
pose one is considering a film depicting a couple engaging in sexual intercourse
-9-
and certain acts of perversion. At this stage of our example, there would
appear to be no problem in concluding that such material is obscene and
even satisfies the appellation of "hardcore pornography." However, let us add
a scene to the end of the film in which a performer enters and recites the
Gettysburg address. No one can argue against the social importance of the
Gettysburg address.
Thus, under the Zeitlin case, supra, it could be seriously argued that
the "hard core pornography" test is not satisfied because the material is not
"totally devoid of social importance."
It is, of course, obvious that faced with such a factual situation, the
California Court would undoubtedly modify their test to embrace such things
as the "good faith" nature of the material offered as having social value.
However, a prosecutor in this field cannot deal with what the court
might do. He must be guided by what the court has presently stated in their
current decisions, and the California test requires material to be "totally
devoid of social importance." Thus, the example generated in jest could
become a real problem beset with legal frustration and indecision.
While the test laid down by the California Supreme Court in the Zeitlin
case, supra, is still the law in our state, the three 1966 United States Supreme
Court opinions cited above definitely state that "obscenity" and not "hard core
pornography" is the constitutional guideline for material which falls outside
the protection of the First Amendment.
Thus, when we examine our hypothetical stag movie with the Gettysburg
address finale in light of the Roth test, supra, and the three-part test as
spelled out in the "Fanny Hill" case, -- 1) dominant theme, 2) patently offen-
sive because it affronts contemporary community standards, and 3) utterly
without redeeming social value -- it does not appear difficult to legally
-10-
conclude that prosecution of the hypothetical film is in order. We see that
the three elements coalesce when applied to the example.
Turning from the hypothetical case to an actual case which demonstrates
the legal confusion existent in the Zeitlin interpretation of the Roth Test,
supra, let us consider two cases decided together in one opinion on December 13,
1966, by the Appellate Department of the Superior Court in Los Angeles County,
to wit, People V. Noroff (Super. Ct. No. CR A 7110) and People V. Mac's
Incorporated, etc., et al. Super. Ct. No. CR A 7111).
These cases involved the same magazine, to wit, "INS International Nudist
Sun, Vol. I, No. 5." In the words of the court itself at pages 3 to 4 of the
memorandum opinion:
"The magazine or matter involved is 32 pages in length. In that span
there are 62 photographs (mostly in color and many of full-page size) of both
males and females, alone or together, with complete exposure of their genitalia
and pubic areas. There are 2 pictures of nude women without exposure of gen-
italia, The written portion purporting to set forth an article on nudism
entitled "Fundamental Philosophy" may be disregarded for the dominant theme
of the publication is depiction of a series of photographs of nude human beings.
None of the pictures, however, portrays an act of sexual intercourse or of
sexual perversion.
Even if the publication 'goes substantially beyond customary limits of
candor in representation of such matters and should prima facie appear
to be matter 'which is utterly without redeeming social importance', our State
Supreme Court in Zeitlin, supra, holds that the statutory meaning of "obscenity"
as employed in Penal Code, Section 311 (a) must be construed to mean "hard-core
pornography". (Zeitlin V. Arnebergh (1963) supra, 59 Cal. 2d 901, 918.)
The Court went on to recognize a specific definition of "hard-core pornography"
at page 5 of its opinion, to wit:
"So far as Justices Harlan 10/ and Stewart 11/ are concerned, they mean the term
"hard-core pornography" to be that type of undercover or black-market matter
described in the Solicitor General's brief in United States V. Roth (1957) supra,
354 U.S. 476 [1 L.ed. 2d 1498 They were materials depicting "men and women
engaged, I27 in every conceivable form of normal and abnormal sexual relations and
acts"
But, as a result of the Zeitlin interpretation of the Roth test, supra, in
which the California Supreme Court proscribes only "hard-core pornography" the
-11-
Appellate Department of the Los Angeles Superior Court held that the publication
could not be prosecuted.
Illustrative again of the confusion in this field, even among members of
the same court, one of the Appellate Department Judges lodged a vigorous dissent.
Of interest, is the dissenting Judge's vivid description of the magazine at
page 8 of the memorandum opinion:
"The publication does not depict the normal family activities at a nudist
colony or sun-bathing camp. The emphasis throughout is upon the male, and more
particularly, the female, genitalia, both shaved and unshaved. It is not merely
another "girlie" or "nudist" magazine. As pointed out by appellant, nudity
itself has been held not to be obscene. Sunshine Book Co., V. Summerfield (1958)
355 U. S. 372, 2 L. ed. 2d 352, 78 Ct. 365. But nudity, when coupled with lewdness
or dirtiness, not only may be obscene (see Excelsior Pictures Corp. V. Regents of
the University of the State of New York (1957) 3 N.Y.2d 237, 144 N.E. 2d 31, 34)
but in the case at bench, as hereinafter set forth, actually is obscene per se,
and without constitutional protection. The nudist aspect herein is a mere sham,
and a false front, contrived for the purpose of selling a clutch of lewd,
obscene, hard-core, pornographic pictures for the munificent sum of $4.00 a copy.
The pictures themselves are not reasonably calculated in any manner to
exemplify or support the inane purposes weakly articulated in the accompanying
script. The settings themselves, some outdoors and crudely bucolic, and many
others indoors and strangely artificial, are largely incompatible with the
photographs which they background.
The photographs depict men and women, both individually and together.
Some are holding hands, while others are holding each other, and still others
are dallying and gamboling on the green.
These pictures were obviously posed to invite particular attention to the
pubic hairs and the sexual organs for the deliberate purpose of arousing sexual
passion. Nearly all are seductively and suggestively posed in such a manner as
to appeal solely to the prurient interest. Emphasis throughout the magazine
is upon the lewd and enticing positions and postures of the women, upon the
fact that the pubic areas are both bare, and fully exposed and upon the fact
that the poses and poseurs over-accentuate their pubic areas and their genitalia.
Several of the women are lying flat on their backs. Some are lying on their
backs with their arms and legs fully spread-eagled, obviously for the purpose of
appealing to prurient interest. Genitalia are prominently and flagrantly dis-
played. Primary and secondary sex organs are patently and offensively exhibited.
Nothing is left to the imagination. As in Ginzburg V. United States, supra (1966)
383 U.S. 463, 16 L. ed. 2d 31, 37,86 S.Ct. 942,946.) The material needs no further
description. It speaks for, or rather against, itself.
This dissent concretely illustrates the real confusion which exists in the
legal requisites for an obscenity case in California. There are legislative
-12-
changes which would materially assist in bringing harmony to the discordant
tunes played almost simultaneously by the U. S. Supreme Court and California's
courts. These will be discussed later.
THE NEW "VARIABLE" CONCEPT IN OBSCENITY
Before turning to some of the proposed legislative changes consideration
will be given to the new concept to which the three recent U. S. Supreme Court
opinions gave birth - Pandering:
"Where the purveyor's sole emphasis is on the sexually provocative
aspects of his publications, that fact may be decisive in the deter-
mination of obscenity. Certainly in a prosecution which, as here,
does not necessarily imply suppression of the materials involved,
the fact that they originate or are used as a subject of pandering
is relevant to the application of the Roth test." Ginzburg V.
United States, supra, 86 S. Ct. 942, 947.
In Ginzburg, the Court found that the purveyor himself had proclaimed the
obscenity of his material; that the Court could accept the purveyor's evalua-
tion of his own material. The Court declared the material obscene in this
criminal case against the purveyors, as opposed to a trial against the
material itself. The Court observed that the prosecution had presented
the offenses in "the context of the circumstances of production, sale, and
publicity and assumed that, standing alone, the publications themselves might
not be obscene." Ginzburg V. United States, supra, 86 S. Ct. 942, 944.
Thus, we have the variable concept that allows a conviction where a defend-
ant purveys given material in a background of "exploitation" of the material
"solely for the sake of [its] prurient appeal." (86 S. Ct. at page 945.)
This, of course, is a concept that is distinguishable from the "constant"
concept that is employed when viewing the material itself through the prism
of the Roth test, supra. It is a concept which would allow successful
prosecution of a panderer of material even though the material itself might
-13-
not be obscene. In addition to the reference to this proposition in Ginzburg,
supra, it should be noted that the U. S. Supreme Court found the book in the
"Fanny Hill" case not to be obscene under Roth, mainly on the "redeeming social
importance" aspect of the Roth test. The Court went on to observe at page 978
(86 S. Ct.)
"Evidence that the book was commercially exploited for the sake of
prurient appeal, to the exclusion of all other values, might justify
the conclusion that the book was utterly without redeeming social
importance. It is not that in such a setting the social value test is
relaxed so as to dispense with the requirement that a book be utterly
devoid of social value, but rather that, as we elaborate in Ginzburg V.
United States, 382 U. S. 86 S. Ct. PP. 947,948, where the purveyor's
sole emphasis is on the sexually provocative aspects of his publications,
a court could accept his evaluation at its face value. In this proceeding,
however, the courts were asked to judge the obscenity of Memoirs (Fanny
Hill) in the abstract, and the declaration of obscenity was neither
aided nor limited by a specific set of circumstances of production, sale,
and publicity. Emphasis added)
This new "variable" concept in obscenity is, of course, of great value to the
prosecution. Prosecution is aimed and should be at the men who pander conceptually
to the prurient interest of their intended audience--rather than at the bookstore
or newsstand that is primarily purveying material designed to stimulate the intellect.
Naturally, legislation that will insure the availability to the prosecutor of this
new constitutionally sanctioned concept is desired.
As far as legislation to implement the pandering concept, one might question
whether or not it already exists in Penal Code section 311.5 relating to advertising,
which section reads:
"Every person who writes or creates advertising or solicits anyone to
publish such advertising or otherwise promote the sale or distribution
of matter represented or held out by him to be obscene, is guilty of a
misdemeanor. 11
However, the California courts have restricted application of this law to the
technician who prepares the advertising material or to the person who
-14-
who solicits the advertisement and who usually is someone other than the
actual promoter. Thus, the promoter is, in effect, released from legal
responsibility for promotion of his obscene product.
To correct this a clarifying amendment of section 311.5 as presently
interpreted is needed.
-15-
LEGISLATIVE RECOMMENDATIONS
These new cases with their factual tests for obscenity and their evidentiary
rules which introduce the element of pandering, broaden the area of prosecution and
have been incorporated into Senate Bills 78 and 79.
By incorporating these rulings this legislation not only remains in harmony
with constitutional principles as determined by the United States Supreme Court,
but allows California to command a better law enforcement position against smut
and smut peddlers.
1. Senate Bill 78:
Senate Bill 78 amends sections 311, 311.2, 311.5, and 311.9 of the California
Penal Code.
Section 1 of Senate Bill 78 amends section 311 and incorporates the
Ginzburg decision which changed the concept of obscenity from a "constant" one to
a "variable" one, supra. In short, the definition of redeeming social importance
is modified when acts and circumstances (i.e., the defendant's conduct) indicate
that the violator is disseminating or advertising the material in such a manner as
to appeal to prurient interest rather than to accentuate any possible value the
material might have. This concept looks to an individual's conduct (pandering)
and takes his standard of value (as measured by his own advertising) as the deter-
mination of any social importance the material might have. It should be noted that
the amendment of section 311 quotes language directly from the United States
Supreme Court opinions. The literal incorporation of these decisions should enable
a lay jury to better understand these concepts through utilization of proper jury
instructions.
Section 1 of Senate Bill 78 also amends subsection (e) and adds subsection (f)
(Penal Code section 311) to incorporate model Penal Code suggestions and the United
-16-
States Supreme Court decision in Smith V. California, 361 U.S. 147 (1959). The
Smith case requires proof of scienter (knowledge) of contents on the part of a
defendant charged with distributing or selling obscene material. Our present
statute ( 311.2) has been interpreted by the courts to require not merely know-
ledge of the contents but knowledge that the contents are obscene. The amendment
makes it clear that the defendant have "knowledge of the contents of the matter"
which is an objective test. Both subsections (e) and (f) can be found in A.L.I.
model Penal Code section 251.4 (2) (1962).
This model Penal Code provision was approved in the recent United States Supreme
Court decision in Mishkin V. New York, supra, P. 63, fn. 9. Moreover, the in-
corporation of the model Penal Code "presumption" gives great assistance to
prosecutors in aiding the proof of the element of knowledge.
In many cases prosecutors, although able to prove obscenity, are unable to
prove knowledge because of the lack of certain circumstantial evidence to sub-
stantiate the proof of this element. With the "presumption," prosecutors are not
only aided in the shift in the burden of proof but they are further assisted in
that jury instructions are directly on this point of law. This presumption is in
accordance with section 607 of the Evidence Code.
Legislation is also needed to activate the new principle announced in the
Mishkin case relating to the group to whom obscene materials are being disseminated.
The argument was often made (including the Mishkin case) that subject materials,
such as lesbian publications, did not appeal to the prurient interest of the average
person but actually repelled the average person. Mishkin held at page 963
(86 S. Ct.) :
"When the material is designed for and primarily disseminated
to a clearly defined deviant sexual group, rather than the public
-17-
at large, the prurient appeal requirement of the Roth test is
satisfied if the dominant theme of the material taken as a
whole appeals to the prurient interest in sex of the members
of that group. The reference to the 'average' or 'normal'
person in Roth (cited) does not foreclose this holding."
This principle is recognized in section 1 of Senate Bill 78 by adding to
Penal Code section 311 (a) a new subsection.
2. Senate Bill 79:
This bill is an Act to add Chapter 7.6 to Title 9 of the Penal Code relating
to the distribution of "harmful" obscene material to children. The purpose of a
chapter separate and distinct from one dealing generally with obscene matter is
to distinguish between adults and children as to matter deemed fit for each.
Recently the New York Court of Appeals in Bookcase, Inc. V. Broderick,
218 N. E. 2d 668, upheld the validity of a statute (Penal Law, section 484-h)
establishing different content standards for persons under 18 years than for
adults. The United States Supreme Court has also indicated that a separate
statute regulating the distribution of sexually provocative material to children
may well be constitutionally protected and yet not meet the constitutional guide-
lines that the court laid down generally for obscene matter. See Jacobellis V.
Ohio, 378 U.S. 184 (1964).
Therefore, in Senate Bill 79 the definition of "harmful" allows for a great
latitude in prosecution when dealing with the distribution of material to juveniles
by balancing the prurient appeal of the material with its social value. If the
prurient appeal (i.e., its sexual content) outweighs its social importance, then
the material may be deemed "harmful" and its distribution to children would be
punishable. Senate Bill 79 also incorporates the recent United States Supreme
-18-
Court decisions of Ginzburg and Mishkin and applies them in this statute.
The intent of Senate Bill 79 is to prohibit the distribution to children of
obscene material, which, while not proscribed for adult consumption, is never-
theless deemed harmful to children.
3. Mail Order Resolution
It is recommended that the California Legislature adopt a Joint Resolution
urging the Congress of the United States to enact regulatory provisions for mail
order list brokers.
Such provisions could offer the citizen some recourse and relief from repeated
mail solicitations on sex-oriented materials ranging from books to devices. Such
solicitations led to some 200,000 complaints to the Post Office last year. The
extent of the problem is fully discussed later in this report.
Several bills are pending in both houses of the Congress, and a Senate
Judiciary subcommittee is working with the U. S. Justice and Post Office Depart-
ments on a new proposal.
The postal department has suggested the creation of administrative machinery
within the Post Office to provide for the required removal of an individual's
name from a mail solicitation list under certain circumstances.
Such circumstances would hinge on the citizen lodging a formal complaint with
the postal authorities that unsolicited material of a pandering sexual nature was
being received. The Post Office would then send an official notice to the mailer
requesting the removal of the complainant's name from all mailing lists owned or
controlled by the mailing firm. The option of filing such a complaint could be
exercised by a parent in behalf of minor children.
This type of statute would be a purely administrative procedure which would
not consider the advertising itself for its possible criminal content. The offense,
-19-
if any, would be the sending of pandering circulars to a postal patron who had
utilized the administrative machinery for relief.
Constitutionally, this type of proposal rests on the belief that a postal
patron has the right to secure the privacy of his home against the invasion of
unwanted pandering advertisements.
4. Collection of Obscenity Arrest and Disposition Reports
It is requested that the Legislature indicate its desire to have the Attorney
General initiate, pursuant to P.C. Section 13,000, full reporting from local law
enforcement agencies on cases brought under the California obscenity law--P.C.
Section 311.
The Attorney General and the Department of Justice, Bureau of Criminal Statis-
tics, receive many requests for a comparative annual statistics on criminal arrests,
prosecutions, and dispositions in the field of obscenity. These requests come from
legislators, legislative committees, and local governmental units, as well as from
the public. Information to answer such requests is not available.
At the present time the work of the Bureau of Criminal Statistics is generally
limited to the collection of felony case reports (the major exception being narcotic
offenses where there is full reporting.) Local law enforcement agencies are not
required to submit misdemeanor crime statistics. Therefore, because Penal Code
Section 311 is generally a misdemeanor offense, statistics are not kept.
As part of this study a special survey of cases in the fiscal year 1965-66
was made. To give a more accurate picture of the obscenity law we recommend that
full reporting be instituted in this category.
-20-
OBSCENITY PROSECUTIONS IN CALIFORNIA
There are two methods in which material can be adjudged obscene as a matter of
law. The criminal prosecution for the sale, distribution or exhibition of obscene
material is most often used. A civil proceeding "in rem" can also be brought by a
state to adjudge the content of material.
The basic difference between these two proceedings is that in the criminal trial
the state is proceeding against the conduct of the defendant in selling the material,
while in the civil proceeding the state is seeking adjudication of the content of
the book together with an injunction prohibiting further sale of the material should
it be judged obscene.
In California, the state, through local prosecuting agencies, has proceeded
consistently on the theory that by punishing the conduct of the actor (purveyor)
you can best curtail the spread of obscenity. However, when one proceeds criminally,
in most instances a court or jury may never reach a final determination as to the
obscene nature of the material involved. This is so mainly for two reasons:
(1) the defendant may plead guilty to the charge, in which case adjudication of
the material is not necessary; (2) a judge or jury may acquit a defendant, not
because the material he sold wasn't obscene but, rather, that the defendant did
not have the requisite knowledge (scienter) of the contents or the obscene nature
of the material.
This latter element, knowledge is a key element in the prosecution's proof
in the criminal proceedings, i.e. the Smith case, supra. Without evidence of
knowledge, the material itself is never reached by the court for a determination
of whether or not it is obscene. At the present time, our California courts
have limited the local prosecuting agencies to a hard-core pornography standard
when the obscenity issue is reached. Typically this type of material involves
-21-
films of sexual intercourse, sexual perversion or other lewd and lascivious acts.
Until very recently there has been little or no prosecution attempted on other
sex-oriented material such as: (1) nudist magazines, (2) "girlie" magazines,
(3) sado-masochistic literature, (4) homosexual and lesbian publications, or
(5) paperbacks with deviant themes and a bare minimum of social importance which
places them just outside the California Supreme Court's delineation of hard-core
pornography.
Therefore, this type of material has not been judicially adjudged obscene
because prosecutors have either been unable to prove knowledge of the contents
and/or the trial courts have been limited to ruling that this material falls within
the pale of the First Amendment under our statute as interpreted by the California
Supreme Court.
While local prosecuting agencies have many pleas of guilty, and convictions
adjudging hard-core films obscene, there have been a meager handful of cases in
which a jury could finally reach a determination that sex-oriented publications
were obscene as a matter of law.
It must be noted that since the restrictive interpretation placed upon the
California obscenity statutes by the California Supreme Court, to proceed in rem
against sex-oriented material would be a futile gesture. Until such time as
California law can be placed in harmony with the less restrictive United States
Supreme Court decisions the number of publications which can be adjudged obscene
will be few indeed in this state.
The Legislature should in fact give serious thought to the enactment of work-
able in rem proceedings once they have decided that California should have statute
involving the standards set by United States Supreme Court decisions.
-22-
PROSECUTIONS REPORTED
During the last fiscal year -- 1965-66 -- there were a total of 271
prosecutions initiated in California under Penal Code Section 311, which
covers the regulation of obscene matter. (See Exhibit). There were no
in rem actions.
Of the total, all but 71 have been adjudicated. Of the 200 cases
disposed of there have been 139 successful prosecutions which included
78 pleas of guilty to the offense charged, 41 convictions by trial on
the offense charged, and 18 pleas of guilty to a lesser offense. Two
were found guilty at trial of a lesser offense. There have been 45 dis-
missals and 16 acquittals Thirty-eight cases have been appealed
By far the bulk of the prosecutions have been for alleged violation
of 311. 2 which covers sale and distribution of obscene matter. 228 cases
were filed throughout California under this subsection Of the 160 cases
adjudicated 67 have resulted in guilty pleas as charged with 31 con-
victions by trial as charged. There were 12 pleas to a lesser offense
than the original charges brought under this subsection. There were 35
dismissals and 15 acquitals
There were a total of 18 filings under 311.3, which is sale or
distribution of obscene matter to a minor. Nine persons pleaded guilty
as charged, two were convicted as charged, and five pleaded guilty to
a lesser offense There were two dismissals
Of two cases filed under 311 4 one was dismissed and one is yet
to be adjudicated This subsection covers the hiring of a minor to
assist in the sale and distribution of obscene
Sixteen actions were undertaken within the scope of 311.5 which
Ingoing 02 B subject of onl SOUL Issall 103
covers some aspects of advertising obscene matter. There was minimal
TIF moldost
-23-
success in this area. There were seven dismissals and one acquittal.
Two pleaded guilty as charged, and one found guilty at trial as charged.
There was one plea to a lesser offense and one conviction on a lesser
offense. (The problems in proceeding under this subsection have been
discussed in the previous legal analysis.)
Finally, there were seven actions brought under 311.6 which deals
with singing in public of an obscene song. All the actions were
brought in one county, and the seven individuals were found guilty as
charged at trial. Six of the cases were appealed.
Statewide statistics on this Penal Code section -- which is a
misdemeanor unless conspiracy is charged -- normally are not available.
This is because only felony offenses are reported by law enforcement
agencies to the Department of Justice, Bureau of Criminal Statistics,
This special compilation was undertaken by the Attorney General's
special unit on obscenity, in cooperation with district attorneys and
city prosecutors. While there are no comparable statistics for any
other year, it is known from talking to prosecutors that the number of
prosecutions during 1965-66 climbed from the 63-64 and 64-65 periods.
This would be primarily because of the Ginzburg case, supra, with another
factor being the assistance provided by the Attorney General's special
unit to local law enforcement.
With regard to prosecutions in previous years, it has been learned
that in the County of Los Angeles there were about 70 actions initiated
in fiscal 1964-65, as opposed to 104 for 1965-66. In fiscal 1963-64
there were probably less than 50, with about the same number estimated
for fiscal 1962. The 1965-66 figure appears then to indicate a 50 percent
increase in actions brought under Penal Code Section 311.
-24-
STATISTICAL STUDY OF
OBSCENITY PROSECUTIONS
IN CALIFORNIA
STATEWIDE TOTALS
JUNE 1965 -- JUNE 1966
TOTAL
DISMISSALS
ACQUITTALS
PLEA OF
PLEA OF
FOUND GUILTY
FOUND GUILTY
APPEALS
FILED
GUILTY TO
GUILTY TO
BY TRIAL -
BY TRIAL -
OFFENSE
A LESSER
OFFENSE
LESSER
CHARGED
OFFENSE
CHARGED
OFFENSE
Penal Code § 311.2
(Sale, distribution
of obscene matter)
228
35
15
67
12
31
22
Penal Code § 311.3
(Sale, distribution
of obscene matter
to minor)
18
2
9
5
2
2
Penal Code § 311.4
(Hiring minor to
assist in acts
described in § 311.2)
2
1
Penal Code § 311.5
(Advertising, promo-
tion of matter repre-
sented to be obscene)
16
7
1
2
1
1
1
8
Penal Code § 311.6
(Singing obscene song)
7
7
6
TOTAL STATEWIDE FIGURES
271
45
16
78
18
41
1
38
STATISTICAL STUDY
OF
OBSCENITY PROSECUTIONS
IN CALIFORNIA
(County by County)
JUNE 1965 - JUNE 1966
COUNTY
TOTAL FILED
CONVICTIONS/PLEAS OF GUILTY
DISMISSED/ACQUITTED
APPEALS
Alameda
15
12
3
10
Alpine
0
0
0
0
Amador
0
0
0
0
Butte
0
0
0
0
Calaveras
0
0
0
0
Colusa
0
0
0
0
Contra Costa
2
1
0
0
Del Norte
0
0
0
0
E1 Dorado
0
0
0
0
Fresno
1
1
0
O
Glenn
0
0
0
0
Humboldt
0
0
0
0
Imperial
0
0
0
0
Page 2
COUNTY
TOTAL FILED
CONVICTIONS/PLEAS OF GUILTY DISMISSED/ACQUITTED
APPEALS
Inyo
0
0
0
0
Kern
0
0
0
0
Kings
0
0
0
0
Lake
0
0
0
0
Lassen
0
0
0
0
Los Angeles
159
60
40
19
Madera
0
0
0
O
Marin
3
2
1
0
Mariposa
0
0
0
0
Mendocino
0
0
0
O
Merced
8
8
0
0
Modoc
0
0
0
0
Mono
0
0
0
0
Monterey
5
4
1
O
Napa
0
0
0
0
Nevada
0
0
0
0
Orange
5
1
1
1
Placer
0
0
0
0
Plumas
0
0
0
0
Page 3
COUNTY
TOTAL FILED
CONVICTIONS/PLEAS OF GUILTY DISMISSED/ACQUITTED
APPEALS
Riverside
1
1
0
1
Sacramento
5
3
2
0
San Benito
0
0
0
0
San Bernardino
2
2
O
O
San Diego
12
6
1
0
San Francisco
14
4
7
3
San Joaquin
2
0
0
2
San Luis Obispo
0
0
0
0
San Mateo
4
2
2
2
Santa Barbara
0
0
0
0
Santa Clara
15
15
0
2
Santa Cruz
4
4
0
0
Shasta
0
0
0
0
Sierra
0
0
0
0
Siskiyou
0
0
0
0
0
O
O
Solano
0
Sonoma
5
5
0
0
Stanislaus
2
2
0
0
Sutter
0
0
0
0
Page 4
COUNTY
TOTAL FILED
CONVICTIONS/PLEAS OF GUILTY
DISMISSED/ACQUITTED
APPEALS
Tehama
0
0
0
0
Trinity
0
0
0
0
Tulare
0
0
0
0
Tuolumne
0
0
0
0
Ventura
7
6
1
1
Yolo
0
0
0
0
Yuba
0
0
0
0
THE INDUSTRY: ITS NATURE AND ECONOMICS IN CALIFORNIA
To discuss the economics of obscenity, one must look at the basic industry
from which it springs: sex-oriented materials. It is from this industry that
all litigious materials come. While any given product, publication, or its
advertising in the industry, may or may not be obscene, it will be sex-oriented.
Such items will have been conceived, created, and marketed with a dominant
theme of sexual excitement and titillation. Whether or not it violates the law
in the matter of appealing to the prurient interest is a question to which the
producer and seller hope that the satisfied customer will answer "yes" and the
courts "no."
It is impossible in an economic analysis of this kind to separate the obscene
from the legally permissible without casting one's self in a judicial role. We,
therefore, have looked at the entire industry, mindful, of course, that within
the dominant theme there are degrees.
Any survey of the obscenity and the sex-oriented market today leaves little
question that California, and more particularly metropolitan Los Angeles, is a
central source nationally of materials.
In any given segment of the smut industry, e.g., magazines, films, etc.,
the number one or number two producer-distributor nationally will be found
in this state.
Los Angeles is the home of the undisputed "king" of the "girlie" and
"hudie" magazines.
California's biggest paperback publishing house is exceeded in volume
only by one New York firm.
In the bondage-flagellation-fetish field, four of the six major pub-
lishers in the business are located in Los Angeles and San Diego.
-25-
The commercialization of sex devices started in Los Angeles and today
the field is centered in the city, with over 100 firms engaged in the mail
order business.
Films and photos likewise are a leading item for California, a situation
originally stemming from the close proximity of the motion picture business
and its abundant supply of technical labor.
California's share of the country's "girlie" and "nudie" magazine pub-
lishing volume has been placed as high as 50%; in sexually-oriented paperbacks,
35-40%; in sexual devices, 80%; in bondage and flagellation literature, 75%;
and in mail order films and photos, in excess of 50%. The latter will vary
greatly in any given year because of the ease with which operators may move
their equipment and set up shop in another state. It is, of course, much more
difficult for a publishing or manufacturing firm to pull up stakes and relocate.
Even with the amount of information available to this office, it is very
difficult to place a dollar value on the industry in California. Any estimate
can be nothing more than an educated guess because the books and records are
not available for inspection. Such records could be secured by this office
only through the use of the subpoena power reserved for criminal investigations,
which this economic and legal study did not constitute.
However, we have been able to obtain reliable information on such indices
as press runs, unit costs, and postage expenditures.
We have elected to make an estimate of the wholesale gross, rather than
one of consumer cost. Because many of the ultimate consumers of California-
produced material reside outside its boundaries, we believe the wholesale figure
is more accurately reflective of the industry's economic relationship to the
state.
-26-
THE CALIFORNIA INDUSTRY
SEX ORIENTED MATERIALS
Wholesale Gross: $ 19,040,000
BONDAGE,
FLAGELLATION
PUBLICATION
MAGAZINES
MAIL ORDER
26.5%
HOUSES
26.2%
*
5.2%
PAPERBACKS
37.9%
Films & Photos,
Movies
NON MAIL ORDER
*
These reflect retail pricing because
of direct sales to customers
The total annual wholesale gross estimate: $19,040,000
The breakdown:
Paperbacks:
$ 7,200,000
Magazines:
5,040,000
Mail Order:
5,000,000*
(See Exhibit)
Bondage, etc., Publications:
800,000
Films, Photos (other than mail order)
and Movies (including arcades):
1,000,000*
$19,040,000
(*Both reflect retail pricing because of direct sales to consumers.)
-27-
PAPERBACKS
It has been widely speculated that California publishing firms produce
as high as 50% of the national volume of sex-oriented paperbacks. From
information gathered from many sources by the special unit, it would appear
that the percentage is closer to 35%.
There are eight major California publishers in this field. They are:
Reed -- San Diego
All Star -- Canoga Park
West Coast News Co., also dba California National News Fresno
Star News, also dba Golden State News, -- Los Angeles
London Press -- North Hollywood
All American -- Los Angeles
Publishers Export Co. -- San Diego
Temple Publishing Co. -- Los Angeles
(Four of the above are also major firms in the magazine field, publishing
either under the same name or a related dba.)
These eight firms average a total of 55 titles monthly with a press run
exceeding 1,500,000 copies. The largest by far is Reed of San Diego, with a
press run exceeding a half million. London Press of North Hollywood and
All Star of Canoga Park each produce some 300,000 books monthly. West
Coast of Fresno and All American of Los Angeles run 150,000 and 120,000 respec-
tively and the balance is shared among the three remaining firms.
The eastern publishing houses have much greater press runs on their
books. This gives the seven East Coast houses dealing in sex-oriented editions
a monthly total of 2,500,000 copies -- and the lion's share of the market.
The single largest firm would be Publishers Distributing Co. of New York
City (PDC) which each month disseminates some one million paperback books.
-28-
Kable and Grove Press, both of New York City, account for 400,000 each.
United Graphics of Delrey Beach, Fla. run 225,000 copies monthly and three
firms average some 180,000 copies every 30 days; World Wide News of Cleveland,
Associated Magazine Distributors of New York City, and L-N of Queens, N. Y.
(Note: A number of books carry Detroit, Michigan and Las Vegas, Nevada
in the fly front. For the most part, these have been found to be mail drop
addresses.)
Paperback books often are more identifiable by their "bookline"names,
such as "Nitestand," "Sabre," and "Raven." The California publishers use the
following bookline names:
Reed:
Corinth, Phoenix, Ltd., Greenleaf,
Sundown Readers, Evening Readers, Leisure,
Ember, Companion, Late Hour and Idle Hour.
All Star:
Raven, Mid-Tower, Private Edition, Viceroy,
Venice Publications, Challenge and All Star.
Temple:
Epic and Boudoir
West Coast News Co.:
Nitestand, Sabre, and Fabian
Star News and
Golden State News:
Key, Falcon, Pad, Red Light, and Candlelight.
All-American:
Holloway House, Century, and Swan.
London Press:
Brandon House
In the East, these booklines are familiar:
Publishers Distributing
Co.:
Domino, Lancer, and Midwood.
United Graphics:
Playtime and Bachelor
L-N
Compass
World Wide News:
Satan, Exotic, and Connoisseur
Kable:
Beeline, Berkeley, and Soft Cover Library.
-29-
Associated Magazine
Distributors:
Late, Late Book
Interstate Books
(reportedly defunct)
Royal, Dragon, Spartan, Saturn, Jade, and Regal
Paperbacks are shipped out of California much as any other bulk commodity --
by truck, rail and steamship, and in crates, cartons, and containers of varying
size and description.
In a recent Grand Jury hearing in California, testimony was taken from a
number of cartage company owners and operators who made regular pickups at the
binderies and hauled the books to transcontinental carriers. From the transcript
comes these figures on one month's transcontinental shipments of cartons contain-
ing 100 books each:
64 cartons, 32 cartons, 16 cartons, 584 cartons, 40 cartons, 32 cartons,
56 cartons, 8 cartons, 16 cartons, 16 cartons, 16 cartons, 16 cartons,
8 cartons, 32 cartons.
These shipments, it should be noted, were solely of books judged by the
Grand Jury to be in violation of the obscenity statute.
By truck, rail and ship, these books were sped to such diverse points as
Miami, Cleveland, Honolulu, Baltimore, Phoenix, Newport News, Va., and
Washington, D. C., yet another indication of the magnitude of the California
paperback industry. Within the state, they were shipped to Sacramento, Oakland,
San Francisco, Monterey, Fontana, and San Diego.
The volume of local distribution can be seen in testimony taken on the
delivery of one publisher's books in a one-month period to one relatively small
secondary wholesaler: "The Sex Farm," 800 copies; "The Gay Game," 800 copies;
"The Seed of the Beast," 800 copies; "Queer Daddy," 800 copies; "Sex Fever,"
800 copies; "Passion Psycho," 800 copies; "Prostitutes of Europe," 800 copies,
and "Sexual Aberrations,' 800 copies.
-30-
PAPERBACK THEMES
DOMINO
THE
BOOKS 02-112 500
The
THE OUTCAST SEX
Consumed by the burning desire for illicit
thrills they lived in # wonton world of
Strangest
strange beds and unnotural sex-partners.
Kiss
MIDNIGHT
ORGY
Liz fled
from an
unbearable
marriage to a
strange snare
75c
CN
of warped desire
THEY KNEW WHEN TO STOP THEIR CARNI-
by Eve Scott
VAL OF LESBIAN LUST BUT NEVER DID!
Published in New York
Published in California
PAPERBACK THEMES
sde
#
TROILISM:
SEED
of the
LOVE
BEAST
BY HELENE MORGAN
FOR
three
By Riger
increasing numbers of Americans
are engaging in three person DEN
acts Mere is the first Brank
study of this
EXOMIX BOOK COLLECTORS EDITION
NEW KIND OF KICK!"
Published in California
Published in Ohio
Distributed from California
FULLY ILLUSTRATED
1 9du
STRANGE BONDAGE
7th.
- more WITHINGTON
EB
the
passion.pain
full BINGINE or
THE
AMERICA
WHENE
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They
and and
N. BRAND NEW LOOK AT MANKIND'S
LIMITE out Surget
MONT AMOUNT AND UNIVERSITY USE
Their
are
subject
VERION
non Der CARE RESTORES
ANCIENT CRITES TO TODAY>
INDICRE COLLECTONS
UNIT WISTENG CLAIM
Sometimes they are shipped by the pound, as in Fresno, where investigators
found that in a recent six-month period the long freight haulers picked up
1,040 pounds, 4,265 pounds, 12,460 pounds, 8,420 pounds, and 5,935 pounds for
a total of 32,120 pounds of paperbacks.
Books of this type are usually "valued" on the shipment invoices at 40 cents
apiece. This figure, however, reflects the publisher's wholesale price rather
than his unit cost. Responsible information indicates the unit cost - manu-
script, editing, and printing, -- on pulp paperbacks can run between seven
and ten cents, with binding costs running an additional two cents. This is
why a publishing house can profitably contract to print pulp books commercially
for outsiders as low as 15 cents per unit. Of course, as with any other print-
ing, the price follows the rule of "the larger the run, the lower the unit cost."
A cursory examination of the pulp books shows that heterosexual love and
tender passion is passe in the world of pulp books. Where cover illustrations
on pocket books once emphasized the virile male lover and his voluptuous
girl friend in a warm embrace, they now depict the strange element=-sadism,
homosexuality, and lesbianism. (See Exhibit)
Whips, chains, and manacles are objects often seen on cover illustrations.
These are the standard pictorial symbols of what are called "discipline"
stories.
Fetish apparel, such as spike heels and complete leather outfits, will be
used as the cover clothing to illustrate any of the usual pulp book equations:
sadistic man and woman, two males, two females, and the "troika".
Given such a formula storyline to work with, it is difficult for the author
to weave in redemption without ending on the improbable and cataclysmic notes
which are familiar in these books.
-31-
All, of course, is not scripted in the name of fiction. A relatively new
format in pulp books is the "case history" approach. The author is usually
alleged to be a doctor of some art or science. The books consists of a collec-
tion of purported case histories of individuals, or married couples, with
sexual problems. To anyone familiar with true clinical case histories, these
books are immediately recognized as fictionalized recitations of lewdness,
obscenity, and deviation.
It is fairly obvious that the sex-oriented paperbacks are the product of
a formula. Accordingly, anyline of sex-oriented books can at any time be
adjusted from mild to wild, or vice versa, by selection of manuscripts and
judicious editing. This has been radically done on occasion by both Eastern
and California publishers in response to competition (mild to wild) or in
fear of prosecution (wild to mild). Generally speaking, however, the
California firms have produced the more consistently deviant books. This
is probably been in an effort to maintain a strong competitive position with
the bigger publishing houses of the East Coast.
One aspect of the publishing field bears mention, although it probably
has no legal importance. We refer to the inclination of most authors, artists,
and photographers connected with the industry to NOT associate with their
artistic effort. Pride of authorship is totally unknown in the industry.
To the contrary, most of the authors, photographers, and models are known to
the public under pseudonyms and aliases, and, in some cases, corporate names
and post office boxes. Their desire for anonymity is not consonant with the
world of literature and art.
A story which sounds apocryphal, but which comes from the pages of the
New York Times of September 5, 1965, succinctly points up the anomaly of
such anonymity and the reason for it:
-32-
"Recently, a man in a respectable profession was appalled to find that
a friend of his, who writes dirty books under a pseudonym, had dedicated
one of them to him. He called the writer on the phone.
"How come, 11 he asked, "you put my name in the book when you won't even
use your own?"
"I should put my name on a book like that?" the writer replied."
In talking with the literary craftsmen who could be located, it was found
also that a familiar theme ran through their explanations, to wit: money.
As with the publisher, the distributor, and the dealer, the explanation runs
something like this:
"It brings in money."
"It sold."
"There's money in it."
Their monetary justification seeks to cloud the obvious literary fact:
the manuscripts are generally badly written. They are devoid of any signifi-
cant plot or message, and are without humor, joy, beauty, or ideas --- large
or small, significant or fleeting.
Mr. Justice Brennan touched on this in his opinion on Roth:
"All ideas having even the slightest redeeming social importance - unortho-
dox ideas, controversial ideas, even ideas hateful to the prevailing climate of
opinion - have the full protection of the guaranties, unless excludable because
they encroach upon the limited area of more important interests. But implicit
in the history of the First Amendment is the rejection of obscenity as utterly
without redeeming social importance." (Emphasis added.)
Mr. Justice Brennan went on to quote Mr. Justice Murphy's words in
Chaplinsky V. New Hampshire:
"
It has been well observed that such utterances [obscenity] are of
no essential part of any exposition of ideas, and are of such slight social
value as to step to truth that any benefit that may be derived from them is
-33-
clearly outweighed by the social interest in order and morality. = Emphasis
added.)
There is no question that the publishers of the paperbacks and magazines
direct the editorial content toward bizarre sex, leaving the author no choice
if he wishes to sell his material.
A number of authors were interviewed informally by the special unit and
each indicated that, at least in the beginning of their sex novel writing,
explicit instructions had been given by the publishers, either orally or by
letter. In one case, an author was asked to provide a manuscript of about
45,000 words [including] :
"
.
considerable sex content directed towards fetishism, high
spiked heels, fur-lined clothing, leather clothing, and other type
of 'off beat' sex."
Working under this guideline, one author stated that he prepared a book
which he considered "strong in sex" and was surprised when the manuscript was re-
turned by the publisher, who stated that the book "was not suggestive enough."
The author eventually submitted a manuscript that met the specifications and
was paid a $550 fee.
In another instance, instructions were given by the publisher as follows:
"We are very much interested in securing stories relating to male homo-
sexuality. This, of course, in fiction vein. We should eagerly look forward
to receiving something from you along this line."
This type of instruction was testified to in the Mishkin trial by one author,
who related that the defendant insisted that the books be "full of sex scenes
and lesbian scenes
=
"[I] he sex had to be very strong, it had to be rough, it had to be
clearly spelled out
I had to write sex very bluntly, make the sex
-34-
scenes very strong
T
he sex scenes had to be unusual sex scenes between
men and women, and women and women, and men and men.
[H] e wanted scenes
in which women were making love with women
[H] e wanted sex scenes
in which there were lesbian scenes. He didn't call it lesbian, but he
described women making love to women and men making love to men, and there
were spankings and scenes - sex in an abnormal and irregular fashion. ⑉
"Another author testified that appellant instructed him to 'deal very graphically
with
the darkening of the flesh under flagellation
111
There was similar testimony in the Mishkin trial from artists and illus-
trations and covers for the books.
-35-
MAGAZINES
In the sex-oriented magazine field, it is more descriptive of the flow of
publications to speak of "lines" rather than publishers--a line being a group
of periodicals regularly offered to the national market by a single firm.
Such a California firm may be, in fact, a publishing house as well as a
national distributor.
In California, such a firm will print all the magazines it distributes.
However, it will not necessarily be the "publisher" of all the publications. It
may own all the titles in the "line" but prefer to lease out some of them for
editorial preparation. Or, it may simply contract with independent publishers
to print and distribute their magazines, thereby supplementing its own "line."
There are five such "lines" of magazines in California:
1. Parliament News, North Hollywood (PN)
2. Columbia News, North Hollywood
(CN)
3. Golden State News, Los Angeles
(GSN)
4. All American, Los Angeles
(AADC)
5. Buy-Rite, North Hollywood
(For the purposes of this compilation, the nudist publications of
Elysium, Inc. of Hollywood are included under Parliament News and those of
Carlyle Publications of West Covina under Golden State News.)
The five above groups account for 90% of the California nudism and "girlie"
publications, which total about 170 separate titles.
Aside from the major groups, any remaining California publications are in-
dependently controlled and circulated. At the present time there appear to be
about 20 independents.
The "backbone" of the California magazine industry is the nudist publication.
(See Exhibit) It was not originated here, but the commercialization of the
-36-
PARTIAL DISPLAY OF CALI
JAYBIRD
c
NEW HORIZONS
NUDI-FAX
+
-
card#
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JOIST
THE
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A
MERO
PACKED WITH COLOR
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INFAFORME
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Holiday
NUDIST
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NUDIST PUBLICATIONS
nudist
Figure & Lens
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JAYBIRO JOURNAL
NUDISM
ACTION
ADULTS ONLY
FOUR SEASONS
$2.50
VOLUME
ONE
THREE
feeling tight drum!
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pressure. strest and tension, here's
look We
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The Negro Medium
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URBAN NUDIST
suntralls
NUDE
NUDEAL
agbird
NUDISTORY
JAYBIRD'JOURNAL"
SOLAR
NUDISM
oscene
TODAY
LIVE
MAJOR CALIFORNIA SEX PUBLISHER
BOOK PUBLISHING
MAGAZINE PUBLISHING
HOUSE
CONTRACT
HOUSE
CONTRACT
ART AGENCY
PUBLISHING
PUBLISHING
PUBLISHING
PUBLISHING
trade name
trade name
pulp paper backs
girlie magazines
nudist magazines
HOUSE
CONTRACT
WORK
LAYOUTS
(books)
( books)
Nudist camps
(magazines)
(magazines)
BINDERY
books and
NATIONAL DISTRIBUTION AGENCY
magazines
from other
publishers
LOCAL DISTRIBUTION AGENCY
nudist publications took place in California and today the state clearly
holds the stylistic copyright. About seventy separate nudist magazines are
published in California as compared to seven published in the other 49 states.
Additional comments on the California nudist publication field are con-
tained in a separate section.
In the "girlie" field, the eastern operations -- centered in New York City -
are much more competitive to the local production.
California clearly leads in separate "girlie" titles -- some 80 to 14 --- but
the eastern publications have much greater and consistent circulations.
The difference clearly is one of marketing philosophy:
The Eastern firms concentrate on individual magazine identification and a
loyal readership, while the California publishers prefer to flood the market
month with a differing array of publications in the belief that their readership
buys indiscriminately -- but continuously. The California titles do not always
appear with regularity.
There are only two major "lines" coming out of New York, but each is well
established and has superior distribution channels and techniques to any in
California. Unlike the California distributing firms, the eastern counterparts
are usually not involved in the publishing or printing.
(For the purposes of this economic evaluation of comparable
California and eastern magazine groups, some publications
were omitted because of dissimilar factors. Among those
omitted were Playboy in the east and Cavalier in California.)
Kable Co. offers 10 separate magazines and Publishers Distributing Co.
carries four. All of these publications are of the "girlie" type and are well
established and generally better known than any of their California counterparts.
The circulation easily will be 3 to 4 times that of a California magazine, which
has an average press run of 20,000.
-37-
In addition, the East currently accounts for all but one of the so-called
"muscle" magazines, whose editorial appeal to the homosexual reader varies from
veiled to blatant. Seven such publications come out of the East -- four from
Allied News of Chicago and three from Associated Magazine Distributing Co. of
New York City -- as compared to one published in California under the aegis of
Wyngate and Bevins, Inc.
Totaling the three general kinds of sex-oriented magazines, one finds that
California publishes at least 170 separate titles as compared to some 30 similar
ones published elsewhere in the United States. As pointed out previously, not
all of the California titles are published monthly. On an average, 30 to 40
will appear in any given month. With press runs of 20,000 to 25,000, this adds
up to at least 700,000 copies and often 1,000,000 each month. Annually, this
means that around 10,000,000 copies of sex-oriented magazines are printed in
California. The wholesale price will average 75 cents.
-38-
NUDIST MAGAZINES
The California-based "nudist" publishing operation merits further discussion.
The explosion of the nudist magazine field in California into a vast lithographic
glorification of young and attractive unclothed men and women coincides rather directly
with two high court decisions.
The first being the 1958 ruling of the United States Supreme Court in the Sunshine
Book Company case and the second coming five years later by the California Supreme
Court in Zeitlin V. Royal News, a decision which the United States Supreme Court re-
fused to review.
The 1958 decision is equated with the demise of the air brush, although the change
was not completely overnight and some magazines did not adapt to the new "genital"
style of photography until the 1963 decision. (See Exhibits)
The change in the content of the magazines has been best described by a wire
service reporter who wrote the current nudist publications:
"This used to be the province of the nudist groups. Sun-worshippers
depicted generally had the sexual appeal of a herd of rhinoceroses
wallowing at the mud-hole. Now the air brush has been put away and
young and attractive nudists are shown with clear and uncluttered
detail. These nudists are more professional models than nature lovers.' 00
The preference of magazines for paid models and "staged" layouts has drawn the
ire of some nudist camp owners who have retaliated by refusing to permit the use of
their grounds for such photography. The owner of one of the largest nudist colony
camps in Southern California has placed his property "off limits" to the editor of
more than a score of nudism publications.
One large national nudist organization, which has a contractural publication
and subscription agreement with a California publisher, currently is protesting
-39-
the promotion in their nudism magazine of other non-approved "nudie" publications.
According to spokesman for nudist organizations, there are presently not more
than a handful of publications which faithfully follow nudism precepts. The
remainder of the publications, which at times number nearly 70 in California, are
considered by many nudists to be little more than sex magazines with a heavy emphasis
on what one National leader described to our staff as "crotch" shots.
The original nudist magazine, Sunshine and Health, has sustained major losses.
It recently was purchased by one of the founding members of the National Nudists
Council, in hopes of keeping it alive. Several other early authentic nudist publi-
cations similar to Sunshine and Health have passed into oblivion, being replaced on
the newsstands by such "modern" magazines as Nudists Photo Field Trip, Nude Look,
Sol, Young Nudists, Teenage Nudists, Nude Tomorrow, Go Nudist, Fun in the Sun, and,
most recently the Jaybird series.
The largest group of "modern" publications are either published by, or printed
at, the firm of Milton Luros of North Hollywood. Those for which he takes personal
publishing responsibility are under the banner of Sun Era, Inc. This publisher has
had on the newsstands at one time as many as 34 "nudie" publications. In addition
to Luros, other major California nudist publishers are Ed Schneph, Joel Warner,
Ed Lang, and Orville Armstrong.
There is a strong difference of opinion within the nudist groups as to whether
the plethora of "modern" nudist publications have contributed to the growth in
membership.
Longtime followers generally feel that the "nudie" magazines have done nothing
more than attract an element "looking for kicks." It is contended that those
memberships resulting from "nudie" magazine memberships are usually a short term
because the new recruits find that "camp life" is not as depicted in the glossy
photo essays.
-40-
The consumption of liquor also has become a issue of disagreement between the
magazines and the camp owners and organizations. Some magazines have shown pictures
of nudists drinking cocktails. Liquor generally is forbidden on nudist camp grounds.
Nudist leaders say that most of the photos showing liquor have been taken not at camps
but in private backyards. However, the inference has been left in the magazine photo-
essays that the setting is a nudist camp. Such publicity has led some visitors and
new members to believe they can bring liquor into camps.
As recent as five years ago, virtually every nudist publication displayed the seal
of at least one national nudist organization. The magazines sought a seal as evidence
of nudists' approval. Today the "seal" situation is drastically changed.
One large association, the American Sunbathers Association, has withdrawn its seal
from all but one publication, for which it has a contractual agreement with the
publisher covering editorial content.
The oldest group, the National Nudist Council, authorized its seal to two publi-
cations over which it had some measure of editorial control.
The American Health Alliance has permitted the use of its emblem only by those
publications edited by its founder, Mervin Mounce. Involved are four publications.
Thus, today less than ten of approximately 80 nudist publications throughout the
United States carry any official endorsement from the bona fide nudist organizations.
This, we believe, is another indication of the manner in which commercial sex
purveyors have distorted the nudist publication concept.
The economics of the situation, however, point up their motive quite clearly.
A publication, printed for the membership of a national organization, will result in
2500 to 3500 subscriptions. A publication designed for dealer sales however, will
sell 18,000 to 20,000. Under the guise of nudism, the commercial printing houses
have increased their magazine press runs as much as sevenfold.
-41-
Suffice to say, the impact of the Sunshine and Zeitlin cases has not been lost
on the publishers of the traditional "girlie" magazines. The old-style "girlie"
magazine is a drug on today's sex-oriented market, leading its promoters to copy
from both the nudist and fetish publications in an attempt to enliven his own material.
The attire and the decorum has been reduced in this revamping process. Any raiment is
more likely to be more fetish than feminine in concept and the photo layouts sometimes
are slap-stick nudism. (See exhibit)
NUDIST TITLES IN MAJOR CALIFORNIA "LINES"
1. Parliament News
Teenage Nudist
Sun Era
Continental Nudist
Nudist Photo Field Trip
Urban Nudist
Sol
Arcadia
Nudism In Action
Utopia
Nudistory
Woman's Home Jaybird
Metropolitan Jaybird
Jaybird Safari
Jaybird Journal
International Jaybird
Film and Figure
Nude Image
Flesh Tones
Classic Line and Form
Jaybird Color Spectacular
Compleat Nude
Nudist Colorama
Nudist Newsfront
Nude Living
Sundial
Nudism Today
Nude Lark
Nude Adventure
Nudist Week
Nudist Idea
Nudist Holiday
Nudist ABC
Nudist Omnibus
Exposure and Design
-42-
NUDIST MAGAZINES
AMERICAN
you
NUDIST
Sunbather
LEADER
The Official Voice of American Nudism
NUDISTS PLAY
KANSAS
AMID THE
WEEKEND
CACTI
SAVED AT
NUDIST PARK
WHAT DO NUDISTS DO
Authentic Nudist Publication-1959
Authentic Nudist Publication-1962
Price $.60-Published in Washington
Price $.50-Published in Washington
TYPICAL 1967 NUDIST PUBLICATION
NUMBER -
Jaybird Safari name - PAID
# The
CEEL IT ISW: COMPOST
.
THE SAMELY USEFUL DAM PROJECT
.
FREE GANCE
230-01
adventure
Ginzburg
3
Lipton
Freedom
on Sex
Price $2.50-Sometimes - Posted to $4.00
Price $2.50 - -Sometimes Posted to $4.00
Published in California
Published in California
TEENAGE NUDIST
TEENAGE
16 PAGES
13
or
UR-UKE
NUDIST
B
SEUT FOOT
XXX ACORD THE CLOCK
1000 FOR PRO FATIGUE
N
DLDING THE RIQUES
INCIANT MEST
MAGAZINES ON BOARDS
SOLD
SPECIAL ISSUE EXCLUSIVE PHOTOS
Denier Western Sintuting Association
Cashier
BY
Convertion and Medical Newth Camp
ADULTS ONLY
you MUST BE 21
"Teenage" magazine considered by many dealers to be
inappropriate for sale to teenagers
GIRLIE MAGAZINES
La
Femme
Nylon
jungle
Old Style Girlie-1961-$1.00
Typical 1967 Girlie Magazine-$2.00
Featuring Fetish Material
Published in California
2. Golden State News
Sun Tours
Nudism Golden Days
Nude Tomorrow
Sunaire Reviews
Awake in the Sun
Nudeal
Nudist Viewpoint
Nuderama
National Illustrated Nudist
Wonderful World of Nudism
Nudist Leisure
Western Nudist
ING-International Nudist Guide
Shangri-la
Sun Trails
3. Buy-Rite
Sun, Surf in Sand
Fun in the Sun
Sun Country
SunSet
Nudist Life
Sun Life
Color Scope
Nudist West
New Frontier
Color Views
Sun Flair
Four Seasons
Go Nudist
4. Columbia News
SunView
Nudist Pictorial
Young Nudist
Sunscope
THE CALIFORNIA "GIRLIE" TITLES:
1. All-American
Knight
Cad
Pix
Adam
Adam Film Quarter
-43=
All-American - continued
Adam Bedside Reader
Red Devil
Pix Inferno
Knight Harvest
Bizarre Life
Stag Humor
Stocking Paradise
2. Columbia News
Spanky
Night and Day
Bronze Beauties
Ultra
Hefty
Busty
Candid
Thigh High
Nylon Double Take
Swingers
Exotic Cinema
Raw Regular
Lonesome Gals
Climax
Mondo Girls
3. Golden State News
Man's Favorite Pasttime
Hip and Toe
Pixie
Black Silk Stockings
Please
Tease
High Ball
Tigress
Couger
Knocker
Nite Owl
Diamond Stud
Daring
Cine Femmes
Pasttime
Clover
Stopper
Consent
Snip
Lavender and Lace
-44-
Golden State News, continued
Scarlet
Retreat
Slip and Garter
Prima Donna
Pictorial Unique
4. Parliament News
Gals Galore
Pagan
Heels and Hose
Late Date
It's Happening
Nylon Party
Bleach Magic
Nylon Jungle
Broadside
Matinee
French Frills
Body Shop
Sensation
Snap
High Times
Pussy Cat
Quickie
Cloud 9
Dolls 'n Dolla
Tonight
Trojan
Tip Top
Late Show
Champagne
Cocktail
Touch
Show Off
Rapture
French Follies
Affair
5. Buy-Rite
Wild Breed
Barred
-45-
Nudist magazines published outside California:
Sun Craft, Inc. -- Spokane, Washington
(also dba as Sun Crest and affiliated with
the American Health Alliance)
New American Sunbather
Garden of Eden
Sunbather's Paradise
National Nudist Council-White House, Ohio
(original nudist publisher formerly of
Mays Landing, New Jersey.
Sunshine and Health
Sun Lore
Publishers Development Corporation- Skokie, Illinois
Modern Sunbathing
The major eastern "lines" of "girlie" and male "physique" magazines:
Kable - New York City
Nugget
Fling
Jem
Monsieur
Follies
Topper
Dude
Ace
Rogue
Gent
Publishers Distrubuting Company - New York City
Cavalcade
Debonair
Jaguar
Swank
Allied News - - Chicago
Manual
Fizeek
Mars
Trim
Associated Magazine Distrubuting Co. - New York City
Muscles A GoGo
Demi Gods
Muscle Boy
-46-
MALE HOMOSEXUAL PUBLICATIONS
Taking their cue from the developments in the nudist and "girlie" magazines,
a handful of eastern and midwestern publisher-distributors created still another
type of sex publication -- this aimed at the male homosexual market. Sometimes
referred to as a "muscle" magazine, it is a cross between nudist and physical
culture publications.
As mentioned previously, Allied News of Chicago and Associated Magazine
Distributors of New York City are the principal national distributors with
Central Magazine Sales, Ltd. of Baltimore also in the field. However, a
California firm, Wyngate and Bevins, Inc., of Los Angeles, has now joined the
competition, with a $5 periodical titled "Mr. Sun."
This would appear to be capitalizing on what has long been a most lucrative
California market in homosexual pamphlets and photo albums. Several Los Angeles
and San Diego based firms produce such material, often printing the place of
origin as being outside California. A most blatant publication, "Male Poses,"
which sells for $4 in a cellophane wrapper, carried New York as its place of
publication, but reliable information indicates it is locally printed and
published.
This $4 photo album, which is peddled directly by the publisher to the
retailer, is purported to be an art study publication. However, many dealers in
sex-oriented publications have refused to stock this booklet because of the
obvious attention it centers on young boys -- some appearing to be no more than
10 or 11 years old. The suggestion of youth involvement in homosexual activities
is too much for these dealers, who otherwise carry most homosexual publications.
While some homosexual publications, particularly the "physique" magazines,
leave the explicits of deviation unstated, a publication from Guild Book Service
leaves nothing to the imagination.
-47-
"The Advanced Guide to Cruising" is what the title implies, an instructional
book in how a homosexual can, or should, go about enticing another male into acts
of sodomy and fellatio.
This book is on sale in a number of retail stands in the major metropolitan
areas of California. It is published in Washington, D. C. by an individual who
was successful in having his guilty plea in an obscenity trial set aside in 1962
on the grounds that he was insane. This plea resulted in a local courtroom pun
that he had pleaded "obsanity."
The publisher was committed to St. Elizabeth's Hospital. During his one year
confinement in the mental hospital, he acquired a new printing plant and upon
his release from therapy he launched a new group of homosexual publications.
In addition to the book described above, his firm offers through the mail
such publications as the yearly "International Guild Guide to the Gay Scene"
and "International Nudist Sun," the latter a photo album.
-48-
MR
S UN
VOLUME 1 / NUMBER 3
$500
O
The Quiet Revolution in Nudism
Nude in the Water
Jean-Jacques Rousseau:
Philosopher of Freedom
Tes Resided yours HDL this greit Fresh MM for first - sire like of the
Name Eving - (endist, the EAS: Y/S
personaled the tenting that Mas SAND and YES
form this WT
lief
Surve
HOMOSEXUAL LITERATURE
MALE
Advanced Guide
POSE
NUMBER ELEVEN
to Cruising
by GEORGE MARSHALL
SALE RESTRICTED TO ADULTS ONLY
Published in California
Published in Washington, D.C.
Price-$4.00
Distributed from Ohio
Price- - $3.00
BONDAGE, FLAGELLATION AND FETTSH BOOKS
Any of today's sex-oriented paperbacks and many of the girlie magazines
are likely to have some elements of torture, twisted desires and strange
mannerisms in their stories or photo-essays. It is a trend as pronounced
as nude layouts. But beyond this general storyline coloration, however, lies
the specialized field of pamphlets, booklets, and paperbacks devoted ex-
clusively to bondage, flagellation and related fetishism. (See Exhibit)
Their detail borders on being blue-prints of instruction.
During the course of this study, an investigator was sent into ten bookstores
on Main Street in Los Angeles. The following is a tape-recorded list of the
bondage and flagellation books on sale that day:
The Spanking Diary by Rose Evans,
$4.25
Brutal Broads, Part I,
3.00
Auto-Erotic Pleasures,
3.75
The Diary of a Dominated Male,
3.50
Flagellant Chicago,
5.00
Education of Eve,
3.50
Masochism, Pain and Pleasure,
A Strange Desire, Epic
3.50
A Stepmother's Slave,
3.50
Women of Distinction,
3.25
Disciplinary Dottie,
3.50
Mistress of Desire,
3.75
Stepsister Spanks
3.50
Bondage Bride of the Baron,
3.50
My Bound Lady,
3.25
Delores DeBased,
3.00
Ruth's Ruthless Ransom,
3.50
Suzie's Sisterly,
3.50
Nurses Whipped and Bound,
3.75
Painful Progress, Part II,
3.25
Silken Suffering,
3.00
Atlas Birls Bound on Boat,
3.50
Unmanned
2.00
Basement Beauties Bondage,
3.50
Madge's Spanking
3.50
Triumverate of Servitude,
3.00
Bizarre Sex Acts and Unusual Behavior,
3.50
Spanking Hotel by Rex,
5.00
The Expert Touch,
6.00
The Ecstasy of Pain - a book on
flagellation,
5.00
-49-
Spanking Skirt,
$4.00
Conquering Goddess,
4.00
Dominated by the Whip by Lucy Tannem,
Madam Adista, by Rodney Canewell,
3.00
Satan Satellite,
5.00
The Wheel of Violence,
5.50
Whipping Pirouettes,
3.75
The Hand of the Master,
4.00
Auto Erotic Practices,
3.00
Sting of the Lash,
3.00
Female Auto Erotic Practices,
by Havelock Ellis, M.D.,
3.50
Pals of Pain, by Hurtha Boote,
3.00
Tearful Passage, by Olof Baste,
3.00
The Pain Clinic, by Alvin G.W. Weltzen,
3.00
Painful Memoirs of Molly,
3.50
The Snapping Coil, by Henry LeMain,
3.00
Flagellants of Chicago,
5.00
The Circus Lasher,
3.00
Thrills and Frills,
4.50
Slap Harder Sweet Sue,
5.00
Glorious Fantastic Whippings,
4.00
A Dominant Mistress, by Wanda Winsom,
5.00
Smart Education, by Capt. Raymond Paddock,
5.00
Spanked in Bed,
4.00
Spanking Rhapsody,
4.00
Queens in Silk, The Story of a
Dominant Mistress,
2.50
Punished in Silk,
3.00
Rubber Bound,
2.50
Dorothy Evens the Score,
5.00
His Dreams Came True,
2.50
Justine,
3.00
Hard to Believe,
1.50
Whip,
2.00
Straps and Stripés,
3.00
Whip and Rope #2,
3.00
Whip and Rope #3,
3.00
Whip and Rope #4,
3.00
Whip and Rope #5,
3.00
Whip and Rope #6,
2.00
Whip and Rope #7,
2.00
Whip and Rope #8,
2.00
Whip and Rope #9,
2.00
Whip and Rope #10,
2.00
Skirted Men #7,
2.00
Savage Suffering,
2.00
Brutal Broads, Part 1,
2.00
Brutal Broads, Part 2,
2.00
Captive Stud,
2.00
Medieval Evil,
2.00
Pact of Pain,
2.00
Delores DeBased,
2.00
-50-
Sex Shackles,
$3.50
Paddled Pants,
3.00
She Binds You,
3.50
Spanking Teenagers, Part 1,
3.50
Spanking Teenagérs, Part 2,
3.50
Bound to Please,
3.00
Myra Learns the Ropes, Exotique
Novelette,
2.50
Tears and Humiliation,
2.00
Exciting Tales,
2.00
Spankers and Spankees, Handbook,
2.00
Chastisement Correspondents, Volume 1,
2.50
Chastisement Correspondents, Volume 2,
2.50
Chastisement Correspondents, Volume 3,
2.50
Spanking Nurse
2.00
Exatique,
2.00
Domination, Discipline and Desire,
2.50
Mistress in Satan
Sadism - Sex, Love and Pain - A
Strange Urge, Epic,
2.00
Fetishism - Epic,
2.00
Ruby's Ropes,
2.00
Maid Mauled,
2.00
Torment,
3.00
Tormented,
3.00
Punishment, Volume 3,
3.00
Submission,
3.00
Punishment, Volume 2,
3.00
Dominate, Series 16,
2.50
Nurse in Rubber,
2.00
Subjugated in Rubber,
3.00
The Return of Gwendolyn,
3.00
Women of Distinction,
2.00
Dear One's Discipline,
2.50
Punishment Party, Ltd. Edition,
3.50
Disciplined,
3.00
Disciplinary Dottie
3.00
Slavery by Consent,
3.00
Rita's Revenge,
3.00
Linda in Leather,
2.00
Trained in Leather,
1.25
Submission in Leather,
Correspondents Digest,
3.00
Have Leather, Will Fashion,
3.50
Bound and Spanked
3.50
Summer Spanking School,
3.00
Sister Act,
2.00
A Stepmother's Slave,
2.50
Black is the Color,
3.00
Sandra Subjugatress, Part 1,
2.50
Amber Gets It,
2.50
Turnabout is Fair Play,
2.00
Bound Together,
2.50
-51-
Leather Loving Lena,
$2.50
Blackmail Spanking,
2.50
Paddled Panty Raider,
2.50
Estelle,
2.50
Ruth's Ruthless Ransom,
2.50
Lashing Lesson of a Love Stealer
Hairbrush Tales,
2.50
The Initiation of Pauline
2.50
Bound to be Bossed
3.00
The Maid and Her Mistress,
3.00
The Diary of the Furious Lash,
3.00
Education of Eve,
3.00
Bizarre Fantasy,
3.00
Beautify Tyrant,
3.00
Paddle Pranks,
3.00
The Passion Pit,
3.00
Smooth and Sassy,
3.00
Torture - The Trial of a Spanker,
3.00
Madge's Spanking Sweetheart,
3.00
Broken for Pleasure,
4.00
Carol's Chastisement,
3.00
Bare Bombed Boxers,
3.00
Paul In Bondage,
3.00
The Duchess of Pain,
3.00
Bondage Institute,
3.50
Enslavement at Thurso,
3.50
Miss Flagella in Bondage,
3.50
Key Club Spankers,
4.00
Frankie's Slave Girl,
4.00
The Torture at Elgranite Castle,
3.50
Sorority Swats,
3.00
Spanked Unto Submission
Painful Childhood
Whipping Girl,
3.50
Teenage Thrashing,
3.00
Teenage Discipline,
3.50
Male in Bondage,
3.00
The Spanking War Bride,
3.00
Whips, Spankings and Paddles,
3.00
Initiation by Spanking,
3.00
Bondage Slave in Leather Boots,
3.00
Painful Humiliation of Sidney,
3.00
Spanking Wife Swappers,
3.00
Bobby Sox Spankers,
3.00
Spanking,
3.00
Sherry Gets Spanked,
3.00
Bondage Maid,
3.00
Lolita Spanked,
3.00
Bound to Spank
3.00
English Spankingham School,
3.00
Two Tales of Bondage,
2.00
Spanking Photo Album,
3.00
The Spanking Roommates in Ropes,
3.00
Palms and Panties,
3.00
-52-
A Letter From A Spanked Wife,
$3.00
Fighting Co-eds,
3.00
Teen Queen Quarrels,
3.00
Whip #1,
The Spanking Quartet,
3.50
Locker Room Wrestlers,
3.50
Panty Raid Wrestlers,
3.50
Have Paddle, Will Punish,
3.50
Wrestling Blonde Shoplifter,
3.00
Wanted: Dominating Wrestlers,
3.50
Novice Bondage Model,
4.00
Hampered Hercules, Book 1,
2.50
Hampered Hercules, Book 2,
3.50
Punishment Sister,
4.00
Spanking Queen,
4.00
Bound Correspondents,
4.00
Paddled Panties,
4.00
Miss Dominatrix,
3.00
Wrestling in Leather Boots,
3.50
Battling Beauty Queen,
3.00
Punishment by Domination,
3.50
Hard Hand, Strong Paddle, Will Spank
3.00
Bizarre Summer Rivalry,
4.00
Bondage Syndicate,
3.50
Traveling Saleslady Get Spanked,
4.00
All Tied Up,
4.00
The Crews' Competition Spanking,
4.00
Spanking Fantasy,
3.00
Dollies of Venus,
3.00
Spanking Rumble,
3.50
She Master,
3.00
The Bondage Bride of the Baron,
3.00
Office Discipline,
3.00
The Mistress Mastered,
3.00
The Seat of the Trouble,
3.00
She Devil,
3.00
Paula's Agony,
3.00
Stag Party Spankers,
3.50
Trained to Dominate,
3.00
Violent Vixens,
3.00
Rope, Chain and Leather,
4.00
The Gal from Pigalle,
2.50
Bare Bottomed Wrestlers,
4.00
Bondage Co-eds,
4.00
Bondage Cabin,
3.00
She Spanks to Conquer,
3.50
Palms and Panties,
3.00
Punishment for a Tranvestite,
3.50
Reno Divorce of Bondage,
3.00
English Spankingham School,
3.00
Peeping Spanker,
3.00
Bondage Maid,
3.00
Bondage Doctor,
3.00
Beautiful Tyrant,
3.00
-53-
Bondage Bride of the Baron,
$3.00
Rope, Chain and Leather,
3.50
Secret Life of a Domination
3.50
Photographer
Mistress of Desire
3.00
Beautiful Tyrant,
3.00
Paddle Pranks at Hairbrush Haven,
3.00
Violent Vixens,
3.00
Wife Whipper,
5.00
The Seat of the Trouble
3.50
Corporal Lady
2.50
Maid for Punishment,
3.50
Enslavement at Thurso,
3.50
The Domination of Peter,
3.00
Spanking Queen,
3.50
Bizarre Fantasy,
3.00
Gambling Vixens,
3.00
Bizarre Life,
5.00
Madam Noir Subdues Femme,
3.50
Follies of Venus,
3.00
The Battling Beauty Queen,
3.00
She Master,
3.00
Sinful Playmates,
3.00
Spanking Lady Wrestlers,
3.50
Spanking Wife Swappers,
3.00
Glorious Fantastic Whippings,
5.00
Hairbrush Tales,
3.50
Stag Party Spankers,
3.50
Lashing Lesson of a Love Stealer,
3.50
The Spanking Digest,
3.50
Domination, Discipline and Desire,
3.00
Slave to Milady,
3.50
Oddities of Sexual Behavior,
1.00
A Mistress Mastered,
3.00
Wrestling Stepsisters,
3.00
Domineta,
3.00
Battling Babes,
3.00
Basement Beauties Bondage,
3.00
Bondage Seduction,
3.00
Bondage Princess,
Beach Girl Wrestlers,
3.50
Spanking Anecdota,
3.50
Disciplinary Dottie,
3.50
Wrestling Car Hops,
3.00
Mistress in Satan,
3.00
Wrestling, Rope and Rod,
3.50
Masochism,
2.50
Bound to be Boss,
3.00
French Maid,
3.00
Wicked and Wanton,
3.00
Whipping Girl,
3.50
Sex Shackles,
3.00
An Education of Stephanie,
3.00
-54-
Whips, Spanking Paddles,
$3.00
Circus Lasher,
3.50
Disciplinary Measures,
3.00
Enoch Enslaved,
3.50
Tender Bottoms,
5.00
Sunday Spankers,
3.50
Twin Troubles,
3.50
Spanking School,
3.00
Pleasure Bound,
3.50
Tillie's Torture,
3.50
Lez Test,
2.00
No Dress for Tess,
2.00
Punishment Club,
3.50
The Spankers' Monthly, Volume I,
3.50
The Spankers' Monthly, Volume 2,
3.50
The Spankers' Monthly, Volume 3,
3.50
Initiation Week,
3.50
Discipline Manner,
3.00
Bend Her and Beat Her
Whipping Girl,
3.75
Years of Pain,
5.00
Wife Whipper,
5.00
Slave to Milady,
3.00
Ruby's Ropes,
3.50
Paddle Pranks by Hairbrush Haven,
3.50
The Intense Desire,
3.50
Whip Artist,
3.50
Buddha Broads, Part 1,
2.00
Buddha Broads, Part 2,
(No price)
Medieval Evil,
(No price)
Two Timer,
2.00
Sex Bait
2.95
Paddled Pants,
3.00
Girls Guys,
(No price)
She Binds You,
3.00
Three Manacled Maidens,
3.00
She Whips You,
3.00
Hollywood Sex Orgies,
3.50
Alicia's Oriental Orgies,
3.50
Seductive Sadist,
3.50
English Spankingham School,
3.00
Adonis and The Fighting Girls,
3.75
Wrestling Car Hops,
3.75
Promenade Bondage,
3.75
Bondage Co-Eds,
3.75
Slaves of the Trap,
5.00
The Paddles, Girdles of Chastity
Spanking in Bed,
5.00
Tender Bottom,
5.00
The Passion Pit,
5.00
Blackmail Whip
(No price)
Carol's Chastisements,
3.75
The Spanking Roommates,
3.50
-55-
Reno Divorcee Bondage,
$3.75
Mannacled Slave,
3.50
Maid Mauled,
3.50
Anita Ventura,
3.00
Midnight Nurse,
2.50
Devils in Skirts, Dominant Women,
3.00
Tears and Humiliation,
3.50
Paul in Bondage,
3.75
Laced in Leather,
3.75
Enslaved by Three Women,
3.75
Bottoms Up,
3.75
She Master,
3.75
Co-Ed Takes A Slave,
3.50
Management Before Marriage,
3.75
The Pleasures of Being Beaten and
Other Fleshy Delights,
3.50
Lavendar and Lace,
3.00
Stag Party Spankers,
3.75
Teenage Discipline, A fiction of
Corporal Punishment,
3.75
Pinned Down, It's A Photo Fiction
Story,
3.75
Nudie Fight,
3.75
Forceful Wife Binds Man in Female Clothes,
- - -
3.75
Bank Theft Viewer's Frightening
Abduction,
3.75
Gruelling Spanking Initiation
Test,
3.75
Humiliated Victims in Tight
Bondage,
3.75
Hapless Girls Bound on Boat,
3.75
Disciplinary Measures Academy,
3.75
Agonizing Bondage, Torment for
Tortured Girls,
3.75
Revengeful Spanking Bondage
Predicament,
3.75
Rancho Torture,
5.00
Two Tales of Bondage,
3.50
The Return of Gwendolyn,
3.50
Peeping Spanker,
3.00
Wicked and Wanton,
3.00
Man at Her Feet,
3.50
Spankerama,
3.50
Punishment,
3.00
Burlesque Brawl,
3.50
Girl Guys,
3.50
Brutal Broads, Part 2,
2.00
Fem Fight,
3.50
Adventures of Alicia #6,
3.50
Repentent Rapist,
3.00
Broad Beaten Bully,
3.00
-56-
FLAGELLATION BOOKLETS
Cult of The Spankers
Corporal Lady
by KEN PATON
1
45
PANURGE LTD.
London, England
BIND HER
and BEAT HER!
Blackmail Whip
FULLY ILLUSTrAteD
All Published in California
Priced from $2.50 to $5.00
NEW BOOK
OFFER
$400 EACH
3 FOR $1000
FEM FIGHT
DISCIPLINE CLUB
mone
ADULTS ONLY
ILLUSTRATED
PHOTO FICTION
BARE BOSOMED
BOTTOM
BOXERS
LASHER
ILLUSTRATIONS
ADULTS ONLY
PHONE ALBIN
PHOTO FICTION
INVOICE WRESTLING ON
FETISH BOOKS
YOU KNOW, I NEVER THOUGHT
THEN YOU'VE GOT
RUBBER COULD MAKE YOU
A LOT TO LEARN
FEMALE=CHOICE
TINGLE WHEN IT WAS CLOSE
ABOUT FETTISH
TO YOUR BODY!
GARMENTS
No. C-17
CONNOISSEUR PUBLICATION
MINES:
WE'RE ALMOST
THERE.
LIMITED
COMPLETE CARTOON SERIAL
EDITION
A STORY OF TRANSVESTISM
Published in Ohio-Priced at $4.00
Broad and I,
$3.00
Barbaric Broad,
3.00
Broad's Black Bra,
3.00
Perverted Queen,
3.50
Warped to Order,
3.00
She Defeats You,
3.00
Kommandant - Carla's Revenge,
3.50
Sunday Spankers,
3.50
Girl Gladiator,
3.75
Mina In Restraint,
3.75
Bondage Belles,
(No price)
Spanking Anecdote,
3.50
Leather, Leather, Leather,
3.00
Man Into Maid,
2.50
Education of Stephanie,
2.50
High Heel and Corset Review,
2.50
Gambling Vixens,
2.50
Captured, Chastised and Converted,
3.50
Spanking Slavery,
3.00
Novice Bondage Model,
3.75
Motel For Span King,
3.75
The Firndly Spanking Waitress,
3.00
Dial B For Bondage,
3.00
Savage Suffering,
2.00
Tormented Victim Retaliates Back,
3.75
Dominated Whipped Girls In High
Heels
3.75
Dominating Tameazons Shame Men
Into Subjection,
3.75
Subjugated Girls Forced Into
Captivity,
3.75
Trials and Tribulations of A
Bondage Model,
3.75
Stringent Bondage Asylum,
3.75
Rubber Clad Victims,
3.75
Painful Ordeals of Captives by
Slave Makers,
3.75
Punishment by Lashly Sting,
5.00
Degrade,
2.00
Tortured Two Timer
2.00
Spanking Rentals,
3.75
There are in excess of 425 separate titles. This was surpassed in San Francisco
where a retailer volunteered that he carried 620 separate titles in this field.
It will be noted that these books sell for as much as many quality publications.
The price factor is more astonishing when the actual book is seen. It is little
more than a tract in some instances, with the balance being more akin to a booklet
-57-
than the normal size soft cover edition.
Sale of these books is concentrated in the three metropolitan areas of California
and in big cities across the nation. Wider distribution is usually precluded by
the refusal of many regular distributors to handle the bondage and flagellation
material.
The inability to move their books in the usual channels forces most of the
bondage and flagellation publishers to make their own deliveries to retailers, or
to sell through a mail order operation, both self-limiting methods in the mass-
dissemination of printed material.
However much the distribution problems reduce circulation, the direct delivery
eliminates the wholesaler, adding to the profit of both the publisher and retailer.
As can be seen from the price list, the profit margin in bondage and flagellation
promises to be among the highest of all sex-oriented materials. The over-all quality
of the publications--editing, printing and paperstock-- is lower than the regular
paperback. The unit price is reliably estimated at from 5 to 20 cents.
As previously noted, four of the seven biggest bondage and flagellation printing
houses are in Southern California.
The list of known national publisher-distributors:
Action Press-Studio City and Los Angeles
Prima Book and Publishing Co. - Los Angeles
Flagg Publication--San Diego
Satellite--New York (reportedly defunct at this time)
Nutrix-New York (reportedly defunct at this time)
Diana Press--Jersey City, N. J.
Rosslyn--Los Angeles
-58-
SEX-ORIENTED PUBLICATIONS: PRICING AND PROFIT
A typical book publisher of sex-oriented material varies his net profit on
each book, depending on the cost of the manuscript to the publisher, royalties to
the author, and, finally, the appeal of the buying public for the material. This
latter indicator of net profit is based upon the number of print runs made on
each book.
A book publisher can either buy the manuscript for a book or give the author
royalties for the book.
Typically in California, when a book publisher purchases a manuscript out-
right, he prints it as a soft cover, or pocket book, or paperback -- interchangeable
terms.
The average manuscript for twilight material can run anywhere between $500 to
$800. If a publisher publishes a manuscript which costs $600, and runs 10,000
copies, he figures his cost to be between 10c and 15c for the editing, cover,
printing and binding. The $600 manuscript will be amortized over the 10,000
copies.
So, on 10,000 copies, it could cost 15c for printing and editing and binding,
and another 6c for the manuscript -- 21c maximum on a first run as against 40c
wholesale price -- a $1900 profit. On any second run the unit price will fall
to 10 cents or lower.
With hard cover books, there is usually an advance paid to the author, and
then royalties. This again varies depending on the reputation of the author and
the quality of his work.
-59-
For example, the book "The Harrad Experiment" reportedly cost the publisher
$1.04 per copy to print on a first run of 5,000. That price included advance
royalty costs of $3,000 to the author, plus 10% royalties on the sale of the first
5,000 copies. (The author's royalty increased, in this instance, to 12½ for
10,000 copies, and 15% for all sales over 10,000.) The $1.04 cost figure also
included the commission of the salesmen who sold the book to jobbers and retailers,
as well as the other Standard printing costs.
This book, priced to sell at $4.95, was discounted to the retailer on a per-
centage basis, depending upon the number of copies purchased. From 1 to 5 copies,
a retailer got a 40% discount, and for more than 5 copies, the discount ran higher,
to 50%
Therefore, on approximately a $5 book, the publisher grossed, at a minimum
$2.50 for a book that cost him $1.04 for the first print run -- a net profit of
$1.46 for each book.
The second print run, of another 5,000 copies, reduced the cost of the book
to 60c, giving the publisher a much greater profit.
The retailer still pays the publisher $2.50, but the cost to the publisher,
including commission and manuscript and royalty cost, printing, cetc., has dropped
to only 60c. At this point, the net profit to the publisher for a sex-oriented
book jumps to $1.90, which is better than three times the cost of the book:
Consider still a further transaction. The publisher of such a book may later
sell his right to print the book to another pocket edition publisher, a common
practice with a good seller. In this case, the book "The Harrad Experiment" was
sold to Bantam House by the publisher for a $15,000 advance plus a $5,000 bonus
once the book sold 300,000 copies. Also stipulated was a royalty to the publisher
of 4% for the first 100,000 and 6% for any book sold after the first 100,000.
-60-
The original publisher will split this royalty in half with the author.
So, on a sale of 300,000 soft cover copies, the publisher has netted an addition-
al $28,000.
The markup on this type of material is unusually high, and those in the publish-
ing end of the sex-oriented business themselves admit that this business is far more
lucrative than the publishing of quality literature.
It is the sexually provocative material, the books which appeal to the prurient
interest of the reader, that have the high profit margin to the publisher. Because,
of this return he is willing to take the risk of printing and publishing the book.
In fact, many publishers of sex-oriented material today in California guarantee
to the retailer any costs incurred in defending a criminal action brought by law
enforcement. In this manner, the retailer's profits are protected from the cost
of legal fees paid to attorneys to defend a criminal prosecution for distributing
this type of material.
Sex-oriented magazines, of which there are some 700,000 printed each month
in California, are equally profitable.
A typical nudist publication with a cover price of $1225 cents will cost the
publisher about 21 cents a unit to produce. He can expect to make about $8,000 on
a 20,000 press run. An even more typical California nudist publication is that with
a cover price of $2. The cost per unit on these will run from 44 cents to 49 cents.
Figuring the maximum cost, : the publisher can anticipate a profit of $13,770 on a
27,000 press run. On a 30,000 press run of a $2.50 nudist magazine, the publisher
will net around $20,000.
With "girlie" magazines, the return is proportionate, but because the cover
price usually is lower the actual dollar profit will be more like $1,200 on a 60
cent magazine with a 20,000 press run.
-61-
Even more profitable are the semi-clandestine operations where bondage and
flagellation books, booklets, and tracts are printed. A book costing 30 cents a
unit to produce may sell for $4. A booklet costing 10 cents a unit may bring as
much as $3. In the first instance the "publisher" can expect to pocket $1.70 on
each book, and with the booklet he will net about $1.40 cents per unit. If the
publication is illustrated with either photos or drawings the unit price will
climb a few cents, but the sales will increase proportionately to guarantee equally
high returns. The profit in these operations is limited only by the much smaller
market and the high legal fees which most bondage and flagellation publishers
sustain year-around. Even when not in criminal litigation, the publisher of this
type of material will consider it necessary to keep a legal adviser on a handsome
retainer.
-62-
WHOLESALE DISTRIBUTION
The Independent Distributor, the Secondary Distributor, and
the Junk and Discount Dealer
There are three wholesale channels for the distribution of sex-oriented
publications in California. The result of this multicircuited distribution is
a flow of materials that reaches to the farthest corners of the state as well
as saturating the urban centers.
While there are major motivational and business differences in the three
wholesale structures, it is pertinent to observe at the outset, that no one--
wholesaler or retailer--is marketing sex-oriented material in California
today on any basis but a voluntary one.
This study found no evidence of pressure, such as "tie-in" sales in the
distribution of publications, either from publisher to wholesaler, or from
wholesaler to retailer.
Of the three types of wholesalers, the least involved in the sex-oriented
market is the Independent Distributor, of which there are 38 in California, (See Exhibit
Located throughout the state on a geographical basis, these men are
franchised regional distributors for the "first line" national periodicals
and the soft cover editions of best-selling novels and non-fiction works. (See
Exhibit) They are publication marketing specialists who have heavy investments
in franchises that have been defined over a 40-year period. They deal with
the "Big 13" national distribution companies in the East, handling exclusively
such lines as Curtis, Dell, Fawcett, MacFadden, Triangle, Kable and Publishers
Distributing Company. Because some of these national distributors have some
sex-oriented publications, the "I.D." will find a certain amount of this
material among his deliveries each week.
A few of the 38 "I.D.' 's" in California will not handle any line which
-63-
is exclusively sex-oriented. Those in Fresno, Central Los Angeles, and San
Diego are known to have dropped all the California lines for this reason. It
is known, also, that certain material is regularly returned to New York publishers.
Of those who do carry the material, it will not constitute more than 10% of their
stock at any time. And, it is carried for reasons which vary with each distributor
and the area he services.
In the rural areas of the state, an Independent Distributor will usually
provide sex-oriented publications to any dealer requesting them. This is done
for the most part to accommodate dealers who otherwise would have to purchase
by mail, or drive long distances to pick up material. (See Exhibit)
In general population areas (but not urban centers) the "I.D." will carry
sex-oriented material not only as a service to his dealers but as a protection
against the entry of a Secondary Distributor into his territory. It, therefore,
is a competitive manuever.
In urban areas, Independent Distributors who carry sex-oriented material
do so principally for financial gain. Since Secondarys already are established,
there is no hope of blocking such competition.
Where an Independent Distributor does handle this material--either in the
rural or populous areas--he does tend to screen out the more deviate and pro-
nounced of the sex-oriented publications. A great deal of self-censorship is
exercised. This probably accounts for Independent Distributors generally
supporting new legislation aimed at clarifying the law and providing better-
defined guidelines. In interviews with Justice Department investigators, a
number of "I.D.'s" expressed the need for clearer laws and guidelines, mention-
ing their own difficulties in trying to apply the present California law.
While the part of the Independent Distributor in the dissemination of this
material may be relatively minor to his own business, the involvement of more
-64-
0
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DEL NORTE
G
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SISKIYOU
#
MODOC
HUMBOLDT
SHASTA
LASSEN
CALIFORNIA COUNTIES
TRINITY
1965 - 1966
TEMAMA
PLUMAS
MENDOCINO
BUTTE
GLENN
*
SIERRA
COLUSA
NEVADA
SUTTER YUBA
LAKE
Coluse O
PLACER
YOLO
ELDORADO
SONOMA
*
NAPA
SACRAMENTO
ALPINE
SOLANO
AMADOR
*
MONO
TUOLUMNE
MARIN
SAN JOAQUIN CALAVERAS
+
CONTRA COSTA
San Francisco
ALAMEDA
5
MARIPOSA
SAN MATEO
STANISLAUS
*
SANTA CLARA
MERCED
MADERA
INYO
*
SANTA
CRUZ
or
*
$
A
SAN
the
BENITO
FRESNO
TULARE
MONTERE
KINGS
SAN LUIS OBISPO
KERN
SAN BERNARDINO
N
SANTA BARBARA
VENTURA
LOS ANGELES
*
Z
#
S
RIVERSIDE
-
ORANGE
#
R
MPERIAL
SAN DIEGO
*
INDEPENDENT DISTRIBUTORS
SECONDARY DISTRIBUTORS
I
C
o
PUBLISHERS
E
X
M
NATIONAL DISTRIBUTION OF STANDARD
MAGAZINES AND BOOK LINES
PUBLISHER
PRINTER
BINDERY
NATIONAL
DISTRIBUTOR
*
INDEPENDENT
INDEPENDENT
INDEPENDENT
DISTRIBUTOR
DISTRIBUTOR
DISTRIBUTOR
( REGIONAL)
( REGIONAL)
( REGIONAL)
RETAILER
RETAILER
RETAILER
RETAILER
RETAILER
RETAILER
All sales on consignment basis
SEX ORIENTED MATERIAL DISTRIBUTION
(1) Magazines ( Nudes, Girlie)
(2) Paperback Books
RURAL AREAS
URBAN AREAS
PUBLISHER
PRINTER
BINDERY
PUBLISHER
PRINTER
BINDERY
SECONDARY
DISTRIBUTOR
DIRECT
INDEPENDENT
MAILING
DISTRIBUTOR
RETAILER
RETAILER
RETAILER
RETAILER
RETAILER
RETAILER
All sales on consignment basis
All sales on consignment basis
than 30 of these wholesalers throughout California means that several hundred news
and book stands in the state received their sex-oriented stock through the "I.D."
system.
However, it is the Secondary Distributor who plays the key distribution
role in California in the wholesaling of paperbacks and nudism and "girlie"
magazines. (See Exhibit)
There are eight Secondary Distributors in California, each having carved
out for himself a service area basically geographical in nature. While there
are no franchised territorial rights as in the Independent Distributors'
system, "raiding" or "wars" are somehow avoided. (See Exhibit)
Unlike the "I.D.", the Secondary Distributor's business is built on sex-
oriented publications. He is a product of the 1950's, when some of the new
publishers of sex-oriented material decided that their sales could be increased
by having a "special" wholesaler. These publishers suspected, quite correctly,
that most Independent Distributors were not aggressively selling their magazines
and paperbacks.
His welfare is so closely tied to the California sex-oriented publishers
that he constantly faces the fact-- and the fear- that he would be out of
business if they closed down for any reason.
The name "Secondary" comes from the fact such a distributor does not carry
any of the "first line" publications which the "I.D." does onean exclusive basis.
Sex-oriented material will comprise at least 80% of his stock, The balance
will be made up of some comic books, gossip tabloids, and such small special
interest magazines as gun and firearm publications.
The Secondary Distributor in California deals directly with the sex-oriented
publishing houses. This is in contrast to the independent distributorships
where wholesalers buy from, or through, a national distributor. The absence of
-65-
of such a national broker, of course, is the first price "break" for the Secondary
Distributor. He can absorb the national agency's 10% profit, or at least split
it with the publisher.
Therefore, the Secondary Distributor is able to buy his magazines and paper-
backs at discounts up to 50% of the cover price. In turn, he is able to offer
retailers up to a one-third discount. In comparison the discounts on "front-
line" publications run more like 30% for the wholesaler and 20% for the retailer.
For a wholesaler the difference in the discount he receives from the pub-
lisher, or national distributor, can be economically potent in shaping his
business. It is reliably stated that a wholesaler can make two to five times
as much on handling sex-oriented material as on this "front-line" publications.
Both the "I.D." and the Secondary work on a consignment basis both at the
publishing and the retailing level. They agree to take back any unsold books
from the retailer and, in turn, pass them back to the publisher.
(The consignment theory of distribution is so imbued in California
because of the "I.D.'s", that it was virtually impossible for the sex-
oriented publishers and distributors to operate on any other basis
within the state. However, there are indications that the publishers
do work on a "no return" basis with the distributors and retailers in
other states. And, in addition, the publishers have fostered the
"junk dealer" to get rid of their returns and they operate with him
strictly on a "no return" basis.)
In practice, both the Independent and the Secondary take their books
sight-unseen from the publishers, or national distributors.
However, the "I.D." frequently sends back books unopened, either because
he decides after looking them over that they won't sell or that the content is
objectionable.
With the Secondary, it is generally understood that he will take all the
titles any of his publishers deliver to him, and that he will attempt to dis-
tribute them to all of his retail accounts,
-66-
This difference, of course, makes the Secondary less of a marketing specialist
and more of a salesman.
It results in the Independent and the Secondary each having a different con-
cept of his role as a wholesaler, a fact which distinguishes one from the other
as much as the material each generally carries.
The gross take of a secondary distributor with 50 to 60 accounts has been
estimated to be well in excess of $150,000 a year. His costs will include ware-
house rental and insurance and labor and gasoline to keep one truck doing 10 to
12 hours a day. One secondary distributor estimated his net profit to be 5%,
but others interviewed in the course of this study believe the net to be closer
to 15%.
The Secondary Distributor is faced with two major competitors: the first,
of course, being the Independent Distributor, and the second being the relatively
new discount dealer.
Because the "I.D." has the "first line" of national magazines, he leads
from strength in competing with a Secondary. It is knownthat an "I.D." can
exert great pressure on most retail accounts by threatening to withhold
delivery of "first line" publications if a dealer begins buying from a Secondary.
While such a threat is probably in violation of federal laws, a retail book dealer
is not likely to pursue the matter legally.
Besides having the "first line" of merchandise, the "I.D." also has, or
can have, the full line of sex-oriented publications from the Eastern houses.
If "girlie" magazines and strong sex-oriented paperbacks, such as those from
the Publishers Distribution Company (PDC), will satisfy a dealer's customer
demand, then the Independent Distributor can keep his retail accounts happy.
The "I.D." can, of course, supplement his sex-oriented stock with purchases
from the California publishers. If he decides to do so, there is no doubt that
-67-
he can thwart the efforts of Secondary Distributors in non-urban areas. However,
in the big population centers it is quite clear that the Secondary competes from
strength in the sex-oriented market because the California publishers prefer to
market through them.
The publishers have found from experience that the "I.D!s" either will not
carry their full lines (because of fears of protests and prosecutions) or that
they do not give the California merchandise a "hard sell."
So, the Secondary must find himself a metropolitan market, or a non-urban
area where the "I.D." refuses to fully compete in sex-oriented publications.
Once he finds his territory the Secondary will find that he has competition,
which is growing, from discount dealers. There are currently two varieties,
the junk dealer and the discount house. Both deal in outdated books and maga-
zines purchased from the sex-oriented California publishing houses at greatly
reduced prices. While old, the copies are unused and are described as being
in "mint condition?"
The junk dealer operates from his car, while the discount house is a
volume operation. Both operate on a "no return" basis both in purchasing from
the publishers and in selling to the retailers.
While the Secondary begrudges the existence of such discount merchandising,
he has the clear cut advantage of the consignment policy and current material.
The latter quality can not be overrated in the sex-oriented market.
The junk dealer will usually offer outdated material at 50 to 60 percent
off the cover price. The discount house, probably because of its volume, is
able to offer reductions as high as 80 percent off the cover price of some
publications.
The following is an indication of the prices recently quoted by a dis-
count magazine house on old editions which did not have an "obvious" date:
-68-
BONDAGE, FLAGELLATION, AND
HARD CORE PORNOGRAPHY DISTRIBUTION
( Film and pamphlet depiction of sexual intercourse
and perversion)
PUBLISHER
( Also acts as
own printer)
RETAILER
( Oftentimes urban retail outlets
sell sex oriented materials over the
counter and hard core materials
under the counter to select
customers)
INDIVIDUAL
INDIVIDUAL
INDIVIDUAL
PURCHASERS
PURCHASERS
PURCHASERS
Direct sales only -- No Returns
Eden, which sold at cover for $1.25, $1.50 and $2 is listed respectively
for 32¢, 38c, and 50¢ per copy;
Nude World, which sold originally for $2 is offered at 50¢;
Sunshine International, with a cover price of $2.50 goes 50¢
Sunshine and Health, which sold for 60¢ new is listed at 10c, and
Naturalist Life, selling for 75¢ at cover price is offered for 19c.
One final word about Secondary Distributors. They are not an integral
part in the distribution of the more extreme bondage and flagellation books
and the deviate of the homosexual publications. Usually these types of books
are delivered directly from publisher to dealer. (See exhibit) The Secondary
may not care to get involved in such transactions because of the fear of prosecu-
tion, The publisher and dealer may not care to involve the Secondary because
of the greater profit to be shared without him in the middle. Therefore, he
will not be heavily engaged in the dissemination of these publications.
-69-
RETAIL DISTRIBUTION
The retailing of sex-oriented publications in California varies from outlet
to outlet. It varies with the size of the city or town, it varies with the neigh
neighborhood, it varies with the particular type of sales stand, and, finally,
it varies with the individual operator.
In most instances the retail outlet is either a newsstand, a liquor store,
a food market, or a drug store. The stock usually features a "frontline" of
national magazines and quality pocketbooks, with the sex-oriented material sub-
ordinated in position. The volume of the "frontline" in the average retail out=
let will be large and that of the sex-oriented stock low to moderate. In other
words, the ratio may be 10 to 1, or 3 to 1. One is more likely to find quantities
of sex-oriented paperbacks than nudist magazines in the typical suburban neighbor-
hood retail stand.
There also are the retail stores which deal only in sex-oriented material.
These have been dubbed "sex shops." Nothing but nudist magazines, "girlie"
magazines, "rough" paperbacks, sado-masochistic books, homosexual and lesbian
publications, and films and records with strong sex orientation. It is in stores
of this variety that under-the-counter sales of unquestionably hard-core por-
nography will occur on occasion.
These stores for the most part are located in the major metropolitan areas
of California. When found elsewhere they will be in an area with an unusual
market situation, that is near a military facility or major installation work
site, or a resort.
One interesting observation: There are few retail outlets with heavy sex-
oriented stocks in the ethnic ghettos. In Los Angeles, for instance, the "sex
shops" all lie outside and beyond the areas in which Mexicans and Negros pre-
dominantly live.
-70-
The California retailer who deals in sex-oriented material will either buy his
stock from an Independent Distributor, or from a Secondary, or from both. If he
deals solely with an "I.D." his sex-oriented stock will largely be eastern publica-
tions. If he desires the California publications, as discussed previously, he must
either request his "I.D." to supply them, or he can arrange for deliveries from a
Secondary. He also can buy back issues from a discount dealer but at the present
time such purchases are confined to urban "sex shops."
If the retailer carries only the eastern sex-oriented lines, his publications
will likely be (1) fewer in number and (2) less "rough" than if he had the California
lines. In recent years the major exception to this has been the Domino, Lancer and
Midwood lines from Publishers Distributing Company of New York. Many dealers and a
few Independent Distributors refused to stock these books.
On most sex-oriented material published in California the retailer is able to
buy it at from 30 to 33 1/3 percent off the cover price. The discount on Eastern-
printed publications will be less, around 25 percent. In either case, the discount
will exceed that on "frontline" publications by 5 to 13 percent.
The higher discounts coupled with the generally higher cover prices makes the
return on sex-oriented material considerably greater than on any other periodical
or book. The return to the retailer on sex-oriented material will be from 2½ to
8 times that made on his other publications.
Translated into money, this ratio means, for instance, that a retailer can
make 8 cents on a national weekly news magazine, 20 cents on a "girlie" periodical,
and 60 cents on a nudist magazine. On an eastern paperback he will make 15 cents
usually, and on a California paperback he will make between 22 and 25 cents.
-71-
The average retail outlet will not buy outdated material from discount houses
because of the absence of a consignment policy as well as the awareness that most
purchasers are "hep" to the radical changes which have been made in the content of
nudist magazines and paperbacks.
This is particularly true in the nudist magazine field, where each succeeding
edition seemingly tries to reach a new height of pictorial presentation of the male
and female genital regions of the body.
There is a general willingness to pay more and get the newest interpretations.
This unending demand for the "latest" edition is, of course, what keeps the retailer
among the Secondary Distributor's accounts.
A retailer who has a good location and whose stock features sex-oriented
publications in addition to newspapers and regular magazines and books can net
as much as 20 percent of his gross. Such a retailer will figure that the sex-
oriented material accounted for 20 percent of his gross.
Certain metropolitan suburban retailers who, because of protests or fear or
prosecution, dropped one of the biggest California lines of publications last year,
reported an immediate drop in gross sales of five to eight percent.
Such a drop is evidence of the buying public's demand and is mute testimony to
the reason why so many retail outlets carry sex-oriented material.
There are, in fact many many hundreds of California retail vendors who carry
some sex-oriented material on their racks. But the amount and the degree of the
material varies so much as to preclude a general classification such as "retail
vendors carrying sex-oriented material in California."
However, the number of vendors who receive regular deliveries from Secondary
Distributors (who deal solely in sex-oriented books and magazines) is known to
exceed 500 and may be closer to 600, and, it is known that some 200 other re-
tailers take delivery of similar stock through an Independent Distributor.
-72-
MAIL ORDER
The mail order phase of the obscenity industry may well be the most profitable.
It is certainly the most objectionable from the standpoint of complaints because it
invades the home. It joins especially offensive advertising with the typical American
aversion to junk-mail. Its mailings are mass and indiscriminate, going to people of
all ages and backgrounds. The largest number of complaints on obscenity and the
strongest complaints received by law enforcement involve those mailings received by
children and teen-agers.
In addition, we have been told that the receipt of some mail order literature
can in certain cases bring a man's military status and career under serious question
unless and until the unsolicited nature of such mail can be determined.
California, and more particularly the Los Angeles area, is the undisputed
capitol of the sex-oriented mail order business. More than 100 firms are known to
operate from southern California, offering in their direct mail solicitations every-
thing from photos to bizarre coital contrivances.
Many of the operators are "fly-by-nights" who make a "killing" on one or two
sex products and then shut down-at least for awhile. But, there are also "kingpins"
in this weird industry, whose corporate structures rival those of reputable business
empires. (See Exhibit) The files of the California Corporations Commissioner are an
excellent source for cexamples of these complex ventures. They show, in one instance,
the "dba" firms of Wyngate and Bevins, Inc., of Los Angeles:
1. Prima Book and Publishing,
2. S & D Products,
3. Esoteria,
4. Bondage Records,
5. Greenwich Films,
6. Trick Records,
7. Rocky Snyder and Associates,
8. Research Associates,
9. Bentley Company
-73-
It is a full-time job to keep records current on the myriad post office and mail
"drops" from which such mail order operators work and to sort out and update the
latest fictitious firm names.
A big mail order operator may simultaneously be utilizing a half-dozen fictitious
firm names, each with a separate post office box or mail-drop address. Return addresses
will be interchanged, either as subterfuge or merely to expedite processing.
In any event, the volume of unsolicited mail flowing daily from the Los Angeles
area operators to homes throughout California and the United States is immense. One
"kingpin" operator is reported in the Congressional Record to be spending a quarter of
a million dollars on postage alone annually. Another spent $150,000 on circular post-
age in an 18-month period.
Financial figures alone, however, cannot adequately illustrate the volume of the
postal traffic coming to the individual unfortunate enough to have his name end up on
a mail order list used by these operators.
To comprehend the individual's plight, it is best to cite the results of a test
just completed by the Maryland Crime Commission.
The Commission selected an individual to open a post office box in August of 1959.
This person then answered five coupon ads of the "art study" type found in pulp maga-
zines of that year. Only two of the coupons ever reached their destination, two
others being intercepted by the Post Office and a third being returned because the
firm had gone out of business.
Of the two coupons delivered, one reached a New York address and the other was
delivered in California. No other coupon or letter was ever sent from this box.
The result of the two "seed" coupons mailed six years ago:
Through August of 1966, 419 unsolicited pieces of sex-oriented mail (containing
a total of 537 separate items) were received by the holder of the Maryland post office
box.
-74-
MAJOR CALIFORNIA MAIL ORDER OPERATOR
BOOK
WHOLESALE
PUBLISHING
TO RETAIL
COMPANY
BOOKSTORES
BOOK
BOOK AND
PHOTO
COITAL DEVICES
COITAL DEVICES
COITAL DEVICES
DISTRIBUTION
MAGAZINE DISTRI-
AND
COMPANY#I
COMPANY #2
COMPANY #3
COMPANY
BUTION COMPANY
FILM
(production and
(production and
(production and
(brochure adv.)
( brochure adv.)
CO.
distribution)
distribution)
distribution)
MAILING LIST
BOOK & MAGAZINE
PHOTO AND
COITAL DEVICES
WHOLESALE
RENTAL
MAILING LIST
FILM
MAILING LIST
TO MAIL
MAILING LIST
ORDER DEALERS
DIRECT MAIL SOLICITATION AND SALES COMPANY
MAJOR CALIFORNIA SEX VENDOR
PUBLISHER
MAIL ORDER
SECONDARY
MOTION
RECORD
RETAIL
OPERATOR
DISTRIBUTOR
PICTURE
COMPANY
BOOK-
(retail)
(wholesale)
THEATER
STORES
[bondage,
[films, books,
[films, books,
flagellation , and
and records]
and records]
fetish books]
MAJOR CALIFORNIA FETISH PUBLISHER
ARCADES
BOOK STORE
PUBLISHER
MAIL ORDER
BUSINESS
(2)
(1)
(bondage and
flagellation )
This averages a letter every fourth or fifth day. Consider the prospects if the
recipient had answered any of the mail, or if in the meantime he also had joined a
typical book sales club, thereby landing on still more lists.
The relationship of California to the mail order industry is also revealed by
the Maryland study. Of the 419 unsolicited letters, 55% came from the Los Angeles area.
The Los Angeles City postmark was on 34.6% of the mail, with the Hollywood postmark
appearing on 11.6% and the Culver City post office shown on 8.7% Winnetka, Burbank,
and Van Nuys, accounted for the balance of the mailings from the Los Angeles metro-
politan area.
The only other substantial mail center in the United States was New York City,
which produced 23.2% of this mail.
The solicitations were typical of the mail order sex field, running the gamut
from alleged scientific sex treatises to bizarre devices. They also contained the usual
hefty offering of books, photos, slides and films of a sexual nature.
Leading the list of mail order operators in California are such firms as John
Amslow, Snap, Dior, Poses, United Surgical, Camfield House, X Sales, A. Prinz,
Universal Jobbers, and Pap. Of these only Pap in San Bruno, is located outside the
Los Angeles metropolitan area. There is no real eastern counterpart to that group of
California mail order houses dealing in coital devices and apparatus. As with the
nudist magazines, there appears to be a California monopoly on this phases of the
mail order trade.
Mailing lists are the basis of the mail order business. These lists are rented
from list brokers. There are approximately 80 to 100 list brokers in the United
States today.
List brokers are frequently mail order operators or owners of bulk-mailing
companies. In these instances, the rental of their lists is a profitable sideline.
-75-
There are also firms who deal solely in the compilation and rental of lists of names.
The average price for a mail order list is $20 per thousand names. Specialized
lists run more, for example: attorneys, identists and doctors cost about $25 per thousa
sand and juvenile lists sell at $30 per thousand. (Particular aspects of juvenile
lists and their added expense will be treated separately in this report.)
Occasionally a small-time promoter of sex products will save rental money by
cutting a mailing list broker in on the gross sales of his mail order product. In
such a case, the list broker might only charge $5.00 per thousand names in return for
a substantial portion of the gross sales. The high markup on sexual contrivances
allows for such arrangements.
Major sex-material mail order operators compile their own mailing lists through
responses to solicitations which they have previously mailed using rented lists. The
lists which are eventually assembled may be quite specialized and deal with persons
interested in either obscene books, or pictures, or sexual apparatus.
Another technique which the large mail order operators use for assembling
specialized lists involves advertisements in national "girlie" and nudist type magazines.
Usually, to insure that he attracts a certain type of customer, the promoter offers
a sample of a purported sexual ointment. A charge of 25 cents may be imposed.
The mail order operator will sell the preparation or other sample, at cost
because his sole purpose is obtaining names for his mailing list. The larger mail
order operators will sell the same product under a variety of "dba's" in the hope
of obtaining still more names for their lists.
Occasionally, the sex specialist will build his lists from responses to general
mailings which use the rented lists of such companies as Book-of-the Month Club,
Doubleday, Book Guild and Readers Digest. In turn, some of these companies rent
the lists of sex-oriented mail order book sellers since the people on such lists are
apparently interested in reading or (are considered to be readers.)
-76-
It is this interchange of mailing lists which causes the indiscriminate postal
distribution of sex material advertisements.
The list broker rents his lists on a one-time basis and is protected against the
renter copying the list by the insertion of dummy names into the list. For example,
a list broker includes in his list a few dummy names with the addresses of friends,
relatives, or employees. Therefore, on a particular list he might have, "A. Brown,"
and the address of a relative. After renting this list to the Acme Company, he would
change the name to "B. Brown", but with the same address. In this manner, if the
Acme Company mailed an ad to A. Brown, and subsequently mailed another to A. Brown,
this is an indication that the Acme Company has copied the list without permission
or reimbursement.
When the second solicitation from the Acme Company with the addressee as
A. Brown instead of B. Brown, the list broker contacts his attorney. The attorney
contacts the company and, usually, there is an amicable settlement reached immediately.
The company realizing it has been caught, pays the cost of the rental for the second
use without protest or contention.
The next step in the mail order business, following the acquisition of a mailing
list, is the preparation and distribution of a brochure. The average cost for print-
ing and mailing a brochure is approximately $100 per thousand. This is broken down
as follows:
postage
$50.00
printing
$20.00
handling
$30.00
$100.00
-77-
The average mail order operator has his brochures printed locally by an independent
printer. Even if he is a major operator with his own book press, he usually prefers
commercial job printing for his brochures, considering good lithography a sound invest-
ment.
These brochures are often more salacious than the material that they advertise.
The other brochure technique frequently employed is the pseudo-medical, in which a
"distinguished" doctor-who is identified only by his initials or a partial name--
is quoted concerning the "benefits" of a particular product. A brochure with either
of these appeals is considered necessary to insure a response sufficient to break
even on costs.
This office received a statement from one of the major operators that the break-
even point on any particular mailing is a response by two percent of the people
solicited.
An example of how effective a specialized list and a "medical" type brochure can
be is seen in a Detroit, Michigan incident. One major California operator mailed
advertisements for a plastic male genital artifice to a selected list of approxi-
mately 3,000 Detroit residents. The result was 1200 sales. These facts were brought
out in a criminal indictment.
It is the low cost-high return of the mail order operation which makes it so
attractive to small-time operators. While the major concerns in the field will handle
everything from hardcover books to movies to artificial vaginas, the small-time operator
usually is involved with sexual apparatus, which has the greatest profit margin.
These are frequently obtained wholesale from major mail order dealers.
The industry and its fringes are replete with stories of operators who became "rich
overnight"=- or at least in the short period required for the answers to a mail
solicitation.
-78-
One such story, which this office verified, concerns a young man who arrived
virtually penniless in Los Angeles. He made a contact in the industry and somehow
acquired access to a mailing list. He used this to solicit customers for a battery-
powered device for stimulating the male genital organ. The device was, in fact, a
slightly modified battery-powered back scratcher which was imported from Japan and
packaged here at a total cost of $3 per unit. Its retail mail order price was $24.95.
This young man netted approximately $100,000, before taxes, in a period of approxi-
mately one year.
As has been noted, the major mail order dealers handle all sorts of materials,
including books. Some are also publishers, which increases their book profit-margins
substantially. If they mail-order their own books, they avoid sharing profits with
retail dealers. This avoidance, alone, will double their profit.
For example, a hard-cover book may cost a publisher 60 cents a copy to print during
a second print run of 5,000 or 10,000 copies. If it retails for five dollars, the
dealers will purchase it from the publisher for $2.50 a copy. Through direct mail, the
publisher collects $5.00 per copy. After promotion and mailing costs are deducted,
his net profits through mail sales will be at least six times the cost of the second
print run.
Many mail order operators, however, simply purchase books from publishers.
Examples of two such books which were widely circulated by many operators are
The Art and Science of Love by Albert Ellis, Ph.D., with a $7.95 retail price and
Bride and Groom with an initial retail price of $2.50 that was later raised to $3.00.
The mail order operators who purchased these books from the publisher bought
Bride and Groom for 90 cents a copy, and sold it for $3.00 a copy. The book, The Art
and Science of Love, was purchased for fifty percent off the cover price, or $4.00.
The price difference occurs because Bride and Groom was a paperback, which did not
have a royalty attached and the Art and Science of Love was a hard-cover book with
a royalty.
-79-
In the publishing business, the royalty generally is paid as follows: On the
first 5,000 books, the author gets 10 percent; from 5 to 10,000, the author gets
12½ percent, and thereafter, he gets 15 percent.
Great as the profit is on books, it is even more exorbitant in the mail order
marketing of the various sexual apparatus and elixirs. These items, incidentally,
are generally sold only through the mails, in spite of the fact that their promoters
claim medical properties for most of the products.
These devices bear such graphic names as "Coitaid," "Uthaid," "Thrilon Formula 69"
"Artificial Vagina," "Passionola," "Coitus Splint," and "Vib-E-Rect." (See Exhibit)
One of the most profitable items in this line is the so-called coronal extension,
a small accoutrement made of rubber which may cost $1.50 and which will sell through
the mail for $10 to $15.
The advertisement for this is typical of the lot: "The Coronal Extension is the
result of 30 years' experience and reserach in a most vital area of human relationships
Physical feeling during sexual relations depends wholly upon contact between one part
of the human body with another part. Simply stated, if there is no contact there
is no feeling."
A cheaper version of this product has been marketed by another firm with profits
as high as 85 percent.
Another product with a very high profit is a hollow plastic male genital re-
production costing from $1.50 to $3 to produce and retailing from $7.50 to $25.
A number of firms produce this item, with the higher priced versions claiming to be
of "improved" design.
Thousands of complaints have been registered with postal and law enforcement
officials over the past five years in connection with the marketing of various
artificial vaginas.
-80-
COMTABS
HAS THE ANCIENTS' KNOWLEDGE OF SEXUAL
COMT
STIMULATION BEEN TAKEN FROM US?
may be the answer
King Solomon satisfied dozens of wives! Ancient Chinese
usually had several wives and concubines! The Koran (the
Islamic Bible) says "the ideal number of wives is four!" Yet
A NATURAL PLANT DERIVATIVE IMPORT FROM INDIA THAT
today, THOUSANDS of MEN have trouble SATISFYING
CONTAINS THE ENERGY-GIVING INGREDIENTS OF THE
EVEN ONE WOMAN! Men who feel vigorous and healthy
COMPREY PLANT (PRONOUNCED COME-FREE')
in many ways find that their MARITAL RELATIONS are
a THING OF THE PAST while they sec other men,
The keynote to living is ENERGY'
of their SAME AGE, still SEXUALLY VIGOROUS, still
But of all the areas of normal living. unquestionably the
most damaging of all attributed to loss of energy, is the in-
producing children
as they sense their own SEXUAL
With it life is robust, full of fun, and jammed with excite.
ment!
compatibility and decline in happy sexual relationships in
POWERS GETTING WEAKER AND WEAKER!
marriage. Psychologists and Neurologists are almost unan-
Without it life gets increasingly dull and monotonous
imous in their observations and contentions that a healthy
even to the point where those activities that formerly pro.
sex life is paramount in maintaining proper equilibrium and
vided interest, enjoyment and romance suddenly becomes
happiness in marriage. For loss of drive and the true
Did the Wise Men, the Priests, the Lenders of Ancient
boring and distasteful. The symptoms are obvious.
fulfillment of the natural love desires can bring on web
Societies KNOW OF DRUGS, MEDICINES, POTIONS for
of anxieties, doubts and fears. Initially there might only be
INCREASING, PROLONGING and RESTORING SEXUAL
The housewife who formerly sailed through her work with
a feeling of embarrassment. But this soon gives way to
a smile in her eyes and a song on her tips now 'forces'
loss of pride and resentment.
PROWESS? Have these drugs and medicines BEEN
herself to keep busy and resents with a passion all her
Science and medicine have combined forces in endless
SUPPRESSED?
everyday chores. The business man or executive, who for.
research to find the proper apswers to the problems of
merly faced each day as a challenge. unaccountably pic.
loss of energy. in this respect attention has been recently
tures himself as being in a 'rat-race' and loathes the idea
focused on the Comfrey Plant, native to India. Comfrey has
of facing the problems of the business world. The working
been used many years for the feeding of prime cattle and
Consider these facts: many modern medicines, many so-called
secretary who took extreme pleasure in just being with
is considered far superior to alfalfa. Bulls fed on diet of
"wonder drugs" are merely refinements of ancient knowledge
people becomes moody and subject to periods of melan-
COMFREY are said to have a much longer BREEDING LIFE
choly and self-pity.
span.
recently re-discovered! TRANQUILLIZERS are made
from RAUWOLFIA, used in INDIA for centuries as a
GALMING DRUG. QUININE, made from CINCHONA
COMTABS are power packed tablets that contain the energy-giving ingredients
BARK, was prescribed by witch-doctors for years, long before white men came to this hemisphere.
of the COMFREY PLANT.
CANTHARIDES, or SPANISH FLY, nowadays used as a vessicant, has been mentioned in very
ANCIENT WRITINGS THIS LIST COULD GO ON AND ON!
COMTABS can revitalize your entire system, add vigor to your every move.
Research into old manuscripts and documents, some written in Hindustani, Chinese, Arabic, and
COMTABS can help you regain that youthful drive and staying power.
even Sanskrit, has revealed that MANY OF THE SAME SUBSTANCES FOR INCREASING,
PROLONGING AND RESTORING SEXUAL POWER are mentioned AGAIN and AGAIN!
COMTABS can once again add the purposeful meaning of really living and
In spite of all this, PRUDERY and NARROW-MINDEDNESS have greatly contributed to the
enjoying all the natural emotional outlets of a well-balanced,
belief that MEDICAL OPINIONS CENTURIES OLD should be ignored if they pertained to,
sexually satisfying marriage.
or discussed SEXUAL STIMULANTS AND STIMULATION
HAVE 'DO-GOODERS' DENIED US OUR FULL
SAMSON RESEARCH COMPANY DOES NOT GO ALONG WITH THIS!
SHARE OF SEXUAL MARITAL HAPPINESS?
We are FIRMLY CONVINCED that when Ancient Wise Men, of a DOZEN
DIFFERENT CIVILIZATIONS, over a period of MANY CENTURIES, all
SEE ORDER FORM ON REVERSE SIDE
agreed that CERTAIN SUBSTANCES DID AID IN THE INCREASE AND
PROLONGATION of SEXUAL ABILITY
there MUST be something
REAL RESEARCH COMPANY
to it! We took not JUST ONE, but MANY of these ingredients described
R
by the Wise Men, and put them into STIMULADS.
R
3210
Hollywood Collumia
IMPORTANT! SEE OTHER SIDE
Sex is one of the most wonderful and
If the average wife is not being satisfied
beautiful things in the world and one
emotionally, she may be left in nervous
must preserve it to maintain health and
condition. This can be detrimental to her
happiness in the home. The UTHAID
health and often becomes the cause of
marital troubles. Many middle aged and
YES! Now perhaps you too
may help you do so.
elderly men often have intentions that
PRICES
The UTHAID is not a gag or joke. Its
are better than their techniques and con-
purpose is as old as time. It is made to
gress frequently ends up with satisfaction
aid married men in prolonging healthy
only for the man. The UTHAID will
marital relations and to help maintain
tend to alleviate this condition.
SLASHED
the happiness of married couples. Medi-
can rejuvenate or increase
cal journals have carried stories about
The all-new UTHAID is the result of pro-
articles of this nature before. The UTH.
longed investigation and study. Evaluate
AID is primarily designed as an aid to
these all-new features! NEW SOFTER,
FOR
THE
the satisfaction of the female. It may be
THINNER BUT STRONGER PLASTIC
a big help to many elderly men and to
BODY! DETACHABLE, ELASTIC BODY
your sexual prowess
many fat men for it will assist those
STRAP! MORE SUPPORT. MORE RI-
UTHAID!
unable to obtain sufficient erection for
CIDITY BUT LESS WEIGHT COMES
penetration.
IN NINE SIZES. THE MOST VARIED
There are periods that may occur in any
SELECTION AVAILABLE!
marriage. where one partner's sex-desires
The all-new UTHAID is sanitary, simple
for men and women
lag behind the other's Whether this
to keep clean and IS NOT A CONTRA-
happens from physical or psychological
CEPTIVE. With proper care, the UTHAID
causes, the results are the same.
will last for long time.
THRILLON
FORMULA 69
A safe-to-take combination of substances
that have been known for their use as aphrodisiacs.
How I Discovered
ACTUAL SIZE OF 6" X 11/2" UTHAID
THE UTHAID COMES IN THE FOLLOWING SIZES AND PRICES
THRILLON FORMULA 69
by dia.
7.50 each
4½ by die.
7.50 each
PROLONGED STUDY AND RESEARCH
dia.
$ 7.50 each
Dear Friends: I was having a problem responding to sexual stimulation. In des-
has led us the following findings: That
dia,
each
the new UTHAID fills an important gap
dia,
$10.00 each
peration I began to search for a possible remedy. After much investigation I
in the area of aids to Marital Congress.
dia.
$10.00 each
While most married couples prefer the 6" *
by
dia.
$10.00 each
found that many old books as well as some that are quite recent tell of certain
13/2" UTHAID. this not
by
dia.
$12.50 each
size. That is why we are offering. for the
die.
$12.50 each
substances that have been used, which were thought to have aphrodisac ef-
first time, NINE SIZES of UTHAID.
SEE ORDERING INFORMATION BELOW TO HELP DETERMINE YOUR PROPER
SIZE.
fects. One of the more commonly discussed, referred to as Spanish Fly, has
SPENCER PRODUCTS
been known to science for many years. I acquired a number of these sub-
ORDERING INFORMATION
6311 Yucca Street, Hollywood, California 90028
stances. It was naturally impossible to get all of them. Through experiment I
horder to obtain length, the
Please send me
UTHAID(s) at
Total
between the thumb and forefinger
found a formula that when I used it as I recommend in my instructions, in a
stretch gently away from body until slight
11/2"
tension falt. MEASURE ON TOP
short time was delighted in the results. I am now more than able to meet my
IN INCHES FROM THE BODY TO THE END OF
THE ORGAN, ORGAN IN LIMBER
I anclose $.
cash
check
STATE. Number of Inches will your
0
money order.
sexual obligations and feel confident that I could do more.
proper size.
Send C.O.D., enclose $3.00 and will pay postman balance plus C.O.D.
Let me try to help you too. Try my THRILLON FORMULA 69 for 30 days, and
NOTE: IF YOU FIND YOU HAVE MADE A MIS-
charges. (Sorry outside
if you are not thrilled by the results your money will be cheerfully refunded.
TAKE IN MEASURING YOUR UTHAID, PLEASE
Name
RETURN us BEFORE USE. AND WE
ORDER TODAY.
WILL REPLACE IT. LET US KNOW THE
Address
CHANGE SIZE AND WE WILL SHIP.
BY RETURN MAIL
City
State
7621 SUNSET BOULEVARD, LOS ANGELES 46, CALIFORNIA
Note: Add $1.00 per order (not per item) for Air Mail Delivery
-
At last
modern science helps
end man's oldest obstacle
ERECTION
STIMULANT
to complete
FULL
AND
sex
happiness
MALE ORGAN
INITIAL
FOR
OFFERED
VIB-E-RECT
NEW
DIFFERENT
GUARANTEED EFFECTIVE
Only VIB-E-RECT offers all these outstanding features
Absolute Full Initial Erection Guaranteed
Erection Accomplished In Minutes
ORDER NOW! NO PRESCRIPTION NEEDED
28 Stimulating Pulsating Nodules
Assures Complete Satisfying Sexual Fulfillment
VIB-E-RECT CO.
Brings Back The Excitement of The Honeymoon
6136 VENICE BOULEVARD
SUITE 5
LOS ANGELES, CALIF. 90034
Achieves Your Most Cherished Desires
I enclose S
Cash
Check
Money Order
C.O.D.
(send $2 deposit) for the following:
Marital Affairs Reborn with Enthusiastic Zest
Regular Vib-E-Rect-$15
Super Vib-E-Rect-$25
Prevents Disappointments Eliminates Failures
Extra Attachment-$5
(including Extra Attachment FREE)
ADDRESS
20 YEARY
This precision product features a pre-
sealed motor and is carefully made to exacting speci-
NAME
finations. It is warranted to perform satisfactorily for
Isventy years regardless of abuse. dropping. wetting
OF any other cause
CITY
STATE
ZIP CODE
ALL ORDERS POSITIVELY
enclosed 51 for airmail delivery.
IMPORTANT!
SHIPPED WITHIN
48 hours
ANNIVERSARY
Good /lews for Our Customers
MARITAL RELATIONS PRODUCTS!
Your choice!
you MUST be OVER 21 years of age!
AT Low Low Prices!
in all styles and sizes
variety!
QUAD GROTIS
SPECIAL
Greatest Values
NEW COITUS SPLINT
Also available in three sizes.
GUARANTEED TO SATISFY*
(See Measuring Chart below.)
WITHIN
DATE
-
run
WELL
A simple, easy to use device. It slips on like a con-
INFORMAN
The improved "Rigid Stay" in the new COITUS SPLINT
is now manufactured of the finest spring steel per-
SEWARS INFERIOR IMITATIONS
Available in three sizes
NOT
ARTISFIED
⑉
traceptive, but performs a totally different function.
THE UTHAID
of the splint. The "Rigid Stay" concept enables the
FREE SURPRISE GIFT
WITH ORDER
offers maximum com-
manently imbedded in the softer surgical latex body
fort and convenience. The extra bands
average male to obtain sufficient rigidity for success-
and the elastic strap support the organ
Sex is one of the most wonderful and
If the average wife is not being satisfied
ful initial penetration even when the organ is in a
for almost its entire length. Allows for
beautiful things in the world and one
emotionally, she may be left in a nervous
must preserve it to maintain health and
condition. This can be detrimental to her
limber or even flaccid state. Once penetration is
contact of the glans penis with the vagina.
happiness in the home. The UTHAID
health and often becomes the cause of
accomplished, the new COITUS SPLINT in no way
may help you do 80.
marital troubles Many middle aged and
irritates or bothers the female marital partner. The
The UTHAID is not a gag or joke. Its
elderly men often have intentions that
NEW COITUS SPLINT is not a contraceptive.
2 for
purpose is as old as time. It is made to
are better than their techniques and con-
$1500
aid married men in prolonging healthy
gress frequently ends up with satisfaction
marital relations and to help maintain
only for the man. The UTHAID will
PRICE $10.00
Unconditionally
the happiness of married couples. Medi-
tend to alleviate this condition.
The all-new UTHAID is the result of pro-
2 for $18.00, 3 for $25.00
cal journals have carried stories about
Guaranteed
NEW OFFER
articles of this nature before. The UTH-
longed investigation and study. Evaluate
AID is primarily designed as an aid to
these all-new features! NEW SOFTER,
the satisfaction of the female. It may be
THINNER BUT STRONGER PLASTIC
# big help to many elderly men and to
$395
BODY! DETACHABLE. ELASTIC RODY
many fat men for it will assist those
STRAP! MORE SUPPORT, MORE RI-
unable to obtain sufficient erection for
NEW!
GIDITY BUT LESS WEIGHT! COMES
ERECTOPEN
SURGICAL SPLINT
penetration.
IN NINE SIZES, THE MOST VARIED
There are periods that may occur in any
SELECTION AVAILABLE!
marriage, where one partner's desires
The ERECTOPEN is worn at
Designed for use for preliminary
lag behind the other's Whether this
The all-new UTHAID is saultary, simple
the base of the penis, close
rigidity and erection for initial
to keep clean and IS NOT A CONTRA-
happens from physical or psychological
to the abdominal wall. The
penetration. Made of soft fleah-
sizes.
causes, the results are the same,
CEPTIVE With proper care, the UTHAID
ERECTOPEN is not a contro-
colored latex.
three
will last for a long time.
THE UTHAID COMES IN THE FOLLOWING SIZES AND PRICES
ceptive. With the proper men-
tal attitude, ERECTOPEN, when
Available
used as directed can provide
4" by 1 dia.
7" by 114" dia.
gradter satisfaction for both
HOW TO MEASURE: Hold organ between thumb and forefinger and gently
416
by
dia
FAST
7½
x
dia.
by
dia
husband and wife. The price
stretch away from the body until of slight tension is felt. MEASURE ALONG
5*
dia.
DEPENDINGLE
by
TOP OF ORGAN FROM THE BODY 10 THE BACK OF THE HEAD OF THE
SERVICE
8*
6"
by
dia.
by
dia.
by
2"
95
ORGAN. MEASURE ORGAN IN LIMBER STATE. DO NOT MEASURE TO THE
dia.
END OF ORGAN. MEASURE IN INCHES. Small 2-1/2 to 3 inches;
Medium - 3-1/2 in + inches; Large 4-1/2 to $ inches (or larger).
Safe arrival and satisfaction guaranteed.
3 FOR $10.
PRICE
INCLUDES
DELIVERY
One Size fits All Men
SCIENCE OF LIFE
LOS ANGELES
CALIFORNIA
U.S.A.
JUST
Post Office Box 39673
TRY
THESE:
Dear Friend,
Are there times when you want concentrated energy
INSTANTLY?
Listen:
At age 57 I just fathered my first child
-- a boy. And tests on myself and other
men indicate I have discovered something
almost miraculous. STAGG BULLETS:
The results I obtain with these are delightful. I carry on an
action-packed, youthful life. At work or play, for whenever or
whatever I may need that "Young" feeling -- well, I do just about
everything a man twenty or even thirty years younger can perform.
Other men who have tried STAGG BULLETS say they give them the same
spontaneous energy.
"STAGG BULLETS give you that 'up-lift' -- at times when you need it
most," 68 one explains. "And quick as a shot!" (Thet's why we call
these marvellous little capsules STAGG EULLETS.)
I make no therapeutic claims for this formula. Just remember
this: RESULTS WILL SATISFY YOU -- or money refunded at once. And
that's all you're interested in, isn't it -- RESULTS?
Without trying to confuse you with pharmaceutical phraseol-
ogy, let me explain simply: STAGC BULLETS are compact capsules that
contain FIVE Body-Beneficial elements in concentrate form, PLUS --
S virapotent tonic, PLUS -- a special excitant.
All are POWERFULLY combined to give you that
surging "YOUNG" Vitality when you want it
....in a hurry.
For these wonderful little "INSPIRATORS" are
created for one specific purpose: TO FURNISH
YOU EXPLOSIVE ENERGY AND MAXIMUM POTENCY
at once!
Of course, there is only one way to know what STAGG BULLETS can do...
for YOU. You have to try them.
"STAGG
And this you can do without risking ONE PENNY!
BULLETS"
for
MEN
For I am so positive that STAGG BULLETS will perform as
wondrously for you as they do for myself and other mon, that I'll
take all the risks myself, to prove this. I am so confident that I
dare to say:
LET ME SEND YOU
AS A GIFT
FREE!
A FULL BOTTLE OF
Made from the real. imported
Passion Fruit blended with
other tropical extracts for
drink such as you NEVER experienced!
ALSO PASSION recipe country
I'll send you a you make never-before-released with this
in this
unique drink called
For held the years secret only one formula man for just-released this rare recipe drink. YOU Drink
Now, with this "INSPIRATION"
can quickly and fashion this easily in any non-prohibition
Serve it to guests you want to totally
entrance. (Perfect for a party of two
or more!) For get-logethernessl
YOU PAY NOTHING IF STAGG BULLETS DO NOT
DO ALL
DO ALL I CLAIM. (That's how sure I am
they will work for you.)
Yes, I'm more than willing to gamble on this first order sent you.
I'm 50 certain you'll want more, once you enjoy -- for times and
affairs you need a Boost -- that surging extra lift".
So, WITHOUT RISKING ONE PENNY, why not experience -- for yourself --
for a FRUIT NECTAR
territory.
When "Fired"
this "INSPIRATION"
Drink produces
EXTRA dramatic effect.
SET IT AFLAMEI
what STACC BULLETS may do -- for YOU? (And do you think I'd make such
an offer if these capsules were anything less than TERRIFIC?)
"POOPED OUT" or maybe just drooping a bit any particular time or
occasion you want to be a "Fireball", do this: Take two with a quick
sip of liquid. (I'll send you free, an extra self-sealing pocket container
-- 60 small you can palm it -- that holds capsules ready for "anytime"
use.)
Then, "REJOIN THE PARTY" BACK
INTO ACTION!! .With concentrated energy.
with your "STAGG BULLETS"
PASSIONOLA
Don't miss the High-lights of Life!
Don't miss the De-lights of PASSIONOLA!
sample bottle. as a Gift
(with your Stagg Butlets) FREE!
Remember
And -- whatever you re doing -- do it with
explosive ENTHUSIASM!!!
Why deny yourself the thrill of trying these? Fill out the Order Form
on the next page. Attach remittance, mail in inclosed envelope -- today.
Find out for yourself about STAGG BULLETS.
All say,
All I ask,
is: JUST TRY THEM!
John D. Hancock
P.S. - I'll send you with your STAGG BULLETS, (1) The self-sealing,
minute-sized Capsule Case, (2) The secret Formula for the INSPIRATION"
Drink. (3) A full bottle of fabulous PASSIONOLA (read inclosed circular
about
1t)
all FREE. If you order now.
YOU can
Thrill to the delights of the Passion Fruit nectar
the drink extolled in countless legends of the
romantical South Sea Isles!
Its very taste takes you back to the days and
nights when natives ecstatically welcomed the
first white men. When Polynesian maidens with
"softly swaying hips and lovely hula hands" so
perfectly entertained the sea-weary sailors. And
amidst all the merry-making served them this "nectar
to make men virile as the gods"!
We have, at last, discovered an ideal source for this
fabulous nector. In certain isles of the Pacific, the
genuine Passion Fruit is still picked by loving native
hands, careful to select for our purpose only the
lush-ripened and most flavor-potent. Compounded
with other rare tropical extracts, this imported con-
centrate is so strong that you need use only a small
amount with water or "Mix" to produce a drink with
all the "spell of the tropics" excitement!
Now
ORDER FORM
Please Print Plainly
Received
TO:
PEN-VIB
Box 723
Currency
South San Francisco
California
Money Order
FROM:
Entered
ADDRESS:
Ship
Date
Special Order
PLEASE SEND ME MODEL
DO NOT FILL IN
Shipping Instructions: Please check how you wish order shipped,
Parcel Post
First Class
No Extra Charge
Add $2.00
Air Mail
Add $2.50
)
PEN-VIB IMPROVED STANDARD. 12" X 7" latex
probe with adjustable clitoral facing.
Equipped with a nationally known vibrator.
Model S-1
$29.95
PEN-VIB IMPROVED PRINCESS. 11" X 7" probe
with adjustable clitoral facing. Made of
finest quality silicone rubber which is highly
resistant to moisture and most chemicals.
Especially durable and has at moist feeling and
Model P-1
vibrator. a silky texture. Equipped with a TWO SPEED
$39.95
PEN-VIB IMPROVED QUEEN. 18" X 7" probe with
adjustable clitoral facing. Made of finest
quality silicone rubber which is highly
resistant to moisture and most chemicals.
Especially durable and has a moist feeling and
a silky texture. End has a bulbous protrusion
which can be highly stimulating. Comes
equipped with a nationally known hand vibrator.
Model Q-1
HAS TWO ACTIONS -- VIBRATING AND PULSATING.
$49.95
Manufactured and Distributed By
PEN - VIB
ALL PEN-VIBS COME ATTRACTIVELY PACKAGED IN A CARRYING CASE.
"NO C.O.D."
P.O. Box 723 South San Francisco, Calif.
"NO PERSONAL CHECKS"
Dear Madame:
THANK YOU FOR YOUR INQUIRY ABOUT PEN-VIB.
PEN-VIB is a vaginal vibrator attachment manufactured by us
for the purpose of vaginal massage, and is made to be used by women
IS PEN - VIB REALLY EFFECTIVE?
who for one reason or another do not or can not enjoy sexual satis-
faction. PEN-VIB makes it possible for those women who suffer from
sexual frustration to find relief.
PEN-VIB was created by a woman for women. She realized the
many problema a woman has that stem directly from sexual frustration.
Many women have husbands who are unable to satiafy their sex drive,
WE ASK YOU TO DRAW YOUR OWN CONCLUSION from what our customers
or husbands who through necessity have to be away from home a great
deal. There are single women and widows who are unable to obtain
say about our product. Below are excerpts from unsolicated
sufficient and satisfactory outlets because of our strict social
code. Also, there are women whose pubic nerve endings are under-
latters in our files.
developed or weak, necessitating strong stimuli in order to achieve
satisfactory orgasm. And simply, there are some women who have an
unusually strong sex drive and require sexual satisfaction more
"
I am very satisfied with my PEN-VIB and would like
frequently than the average woman, and at times inconvenient for a
working husband.
to try your improved model.
.
PEN-VIB is constructed of various types of firm rubber ranging
It
On the advice of our family doctor
from latex to silicone rubber. Every possible precaution has been
seemingly is quite familiar with your Vaginal Vibrator" who for
taken to assure complete safety when used as directed. NEVER use
PEN-VIB in or around water.
therapeutic aid in laxed muscle problems, we are requesting
URGENT service Air Mail, Sepcial Delivery.
Although the standard probe fits over 80% of all women, special
probes are custom made for those with extra deep or shallow vaginas
"
Please send me information about your IMPROVED
ferences. as well as those who feel the need for probes with larger circum-
PEN-VIB, I bought your original PEN-VIB and found it helpful
in my marital problem.
PEN-VIB is easy to use: Lubricate the probe and insert into
the vagina. Adjust the facing until it fits comfortably against
showed me the PEN-VIB she swears by.
Recently a friend who has long since been widowed,
the labia and clitoris. Turn the machine on and continue application
until climax is reached. Technique of use may be varied from a
gradual "up and down" motion of the machine to an "in and out"
motion. However, clitoral sensation is suspended during the outward
I was recommended by a friend to write you. When
movement and except when wishing to delay orgasm, the "up and down"
she told me what she had; I become more interested. You see
movement 1a more effective. A few moments of practice will prove
my husband don't seem to satisfy me very much.
that the combination of vibrating both the clitoris and the vagina
simultaneously gives voluptuous sensations never experienced before;
and results in orgasms of an intensity never dreamed possible.
In form of endorsement and recommendation, I have
achieved extreme sexual satisfaction since using the vaginal
WE ARE LOCKING FORWARD TO HEARING FROM YOU. IF YOU HAVE FURTHER
QUESTIONS, PLEASE FEEL FREE TO WRITE.
my husband.
massage probe. Also I now enjoy a much stronger stimuli with
Sincerely
Ray Connor
PEN-VIB
RC/mr
PEN-VIB Co.
BOX 723
Ray Conners
SOUTH SAN FRANCISCO
Special Consultant
CALIFORNIA, USA
THE NEW ERECT-IT DESIGNED WITH GREATER SEXUAL GRATIFICATION IN MIND
INTENSE STIMULATION TO THE MALE ORGAN!
GUARANTEED ERECTION
Modern science brings you the REX COITAID!!!
INCREASED DEVELOPMENT
SICTION
Simulates natural feeling of sexual relations for the purpose of causing erection of the penis
in a natural and normal manner.
BULB
The penis is inserted into the opening of the COITAID, the bulb is squeezed repeatedly
A mechano-therapeutic device based on a MEDICAL PRINCIPAL of over
thirty years standing.
until the innerlining completely closes around and completely engulfs the penis.
In this age of Science, advancement in all fields is taking place. We of
Tightness can be adjusted as desired, Penis is then moved in and out until full erection is
Pepco have not failed in our obligation to those who for natural reasons
achieved.
require aid in the fulfillment of their sexual desires.
The NEW ERECT-IT is the most safe to use product of this kind ever offered
Serual capability is not governed necessarily by age.
for sale to the public.
WHAT ARE SOME OF THE CLAIMS ABOUT THE ERECT-IT? GUARANTEED
As long as the spark and desire exist. the flame can be rekindled.
FULL ERECTION OF THE PENIS IN LENGTH AND DIAMETER! DEVELOP-
MENT AND ENLARGEMENT OF THE PENIL TISSUES**
The unique construction of the COITAID produces great stimulation to the ejaculatory
nerves in the penis, helping to cause full erection.
Because of the use of a vacoum bulb the Erect-It cannot be made to do
personal harm.
HOW IS THIS ACHIEVED
The NEW ERECT-IT is much easier to operate.
A. By first using a special latex liner with a slightly dimpled or rippled surface. This scien-
The body of the ERECT-IT is a transparent cylinder which fits against the
pubes, and envelops the penis. Operation of the bulb creates a vacuum
tifically applied principle is used in the design of the COITAID to create many tiny waves
causing erection of the penis. The penis grows both in length and diameter,
of stimulation setting up a pulsation pattern, thus helping to obtain erection.
creating a complete, full erection. This can make it possible for the male sex
organ to enter the female vagina without additional help. Erection should
B. By providing a hand-operated squeeze bulb pressure system which enables the operator
be maintained till coitus is complete.
to achieve the exact, desired amount of resistance or tightness needed. Interior walls
Caution - Since an extremely large penis may result in discomfort for some
women, moderation in the use of the Erect-It has been advised. As has
CYLINDER
of the COITAID may be relaxed or contracted at will.
been claimed, progressive exercise will enlarge any muscle. (The penis is com-
C. By causing (with the help of our special lubricant) natural body temperature to be
posed of erectile and muscle tissue.) Therefore, except in cases of extreme
than several times a week."
TRANSPARENT
achieved through mild friction in the interior walls of the COITAID.
underdevelopment, it has been advised that the Erect-It not be used more
NOTE: Ejaculation (climax) will occur if the COITAID is used too long. Therefore, it is
Note: If the user is prone to easy ejaculation, (climax) it is recommended that
recommended that you discontinue use as soon as full erection is achieved.
the Erect-It not be moved up and down on the erected penis as ejaculation
might occur.
Immediate Delivery!!!
GUARANTEED
THE IS ABSOLUTELY GUARANTEED TO ACHIEVE A FULL
ERECTION! Naturally it is to be removed before coitus. Detailed instructions
If not completely satisfied, return within 10 days
are included in the unmarked package that has your Erect-It.
price The COITAID $20.00
for FULL refund.
Special Lubricant
20-DAY, MONEY BACK GUARANTEE IF NOT SATISFIED!
ORDER FORM
tube
$2.00
Fill out and mail to:
3 tubes
5.00
REX PRODUCTS
PEPCO
LOS ANGELES Calif,
11168 Santa Monica Blvd.
Complete instructions for use are provided with
Please send me the following:
Los Angeles 25, Calif.
each instrument.
Please send me the ERECT-IT. understand there is a 20 DAY MONEY
COITAIO
$20.00
BACK GUARANTEE
FOR BEST RESULTS we suggest that a lubricant
Special Lubricant- tabe
$2.00
I enclose $19.95
Cash
Check
Money
Order
C.O.D.
($5.00 deposit
be used with the COITAID. We have developed a
Special Lubricant tubes
5.00
enclosed)
glycerine-based lubricant for just this purpose.
enclose $
cash
check
NAME
WARNING: Do not use vaseline or any lubricant
money order
C.O.D. (Must be accom
ADDRESS
except with glycerine base as it will tend to corrode
panied by $2.00 deposit).
TYPE
CITY
ZONE
NEW GASKET
the inner lining of the COITAID.
STATE
Name
This COITAID is medical device and is intended for
**GUARANTEED ERECTION" (if erection does not occur with use of ERECT-IT
use solely for the purpose of helping men to achieve
Address
full refund of purchase price will be made).
an erection where it is normally difficult, Please do
**This information contained herein, are based upon writings by medical and lay authori-
not order this product for any other use.
ties and authors and constitute the sellers entire knowledge on the subject. Any uninten-
City
State
Zip
tional misrepresentation (to the mind of the purchaser) may be immediately rectified by
means of the money back guarantee. No further clair. intended.
WE DO NOT GUARANTEE MIRACLES BUT WE DO FEEL
/ am over 21 years of age.
THAT FOR MANY MEN, REGARDLESS OF AGE,
REX PRODUCTS HAS NO AFFILIATION
THE COITAID IS THE ANSWER.
WITH ANY OTHER CO.
INCREASED DEVELOPMENT,
ARVA BOVINE
GUARANTEED PENETRATION
ARTIFICIAL VAGINA
with the HYPEREMIATOR
A mechano-therapeutic device based on a MEDICAL PRIN-
PRECISELY CRAFTED TO GIVE THE
CIPLE of over 30 years standing. Hyperemization* is as
follows: progressive exercise and/or Hyperemization of
SENSATIONS AND SATISFACTION DF
muscle and erectile tissue tends to strengthen and enlarge
that tissue. The penis is composed of erectile and muscle
ACTUAL SEXUAL INTERCOURSE !!!
tissue. As the HYPEREMIATOR is used, engorgement of the
tissues takes place, a complete erection is GUARANTEED,
and the penile tissues are DEVELOPED and ENLARGED.
Check these Sensational Features:
The body of the HYPEREMIATOR is a transparent cylin-
drical chamber which fits against the pubes, and envelopes-
Ajustable Size!
the penis. Operation of the mechanism creates a vacuum,
The ARVA BOVINE ARTIFICIAL VAGINA has a wide
causing hyperemization of the penis. The penis swells both
Realism!
range of adjustability and can be easily adjusted to a
perfect and comfortable fit. Diameter of the vagina and
in length and diameter, creating a complete, full erection.
Realistic feelings produced in artificial intercourse in-
vaginal opening depends entirely on individual preference.
Releasing the vacuum allows the penis to slowly return to
sures maximum ejaculation.
Opening may he varied from a diameter of 2" to entirely
closed. TIGHTNESS CAN BE ADJUSTED AFTER IN-
its normal, flaccid state.
THESE AMAZING RESULTS ARE ACHIEVED BY:
SERTION.
A. Incorporating a special temperature control mechan-
Since an extremely large penis may result in discomfort
ism, which approximates natural vaginal warmth in
a matter of seconds,
for some women, moderation in use of the HYPEREMIATOR
Easy To Store!
B. Providing adjustable "resistance" feeling as in
is advised. As stated above, progressive exercise will en-
normal tissue. Vaginal walls may be relaxed or
Comes in a permanent type storage container, unmarked
contracted at will imparting a "gripping" sensation
and Basy to tuck away out of sight.
large and strengthen any muscle. Therefore, except in
to the penis.
cases of extreme underdevelopment, we do not advise
Guaranteed!
using the HYPEREMIATOR more than several times a week.
If not satisfied, return Instrument within 10 days and
THE HYPEREMIATOR IS ABSOLUTELY GUARANTEED TO
your money will be refunded, less $2.00 service charge.
ACHIEVE A FULL ERECTION! Naturally, it is to be removed
The ABVX BOVINE ARTIFICIAL VAGINA is durable, long lasting. modern scientific
instrument collect semen from bulls for in arrificial insemination cattle. This in-
before coitus.
strument may be used to collect semen from any male breeding animal with penis of extremely
small size to as large as inches wide by 12 inches long.
Any glycerine based sterile lubricant may be used with the artificial vagina. Hydrocarbon
20-DAY, MONEY BACK GUARANTEE IF NDT SATISFIED!
base lubricants such as petroleum jully, greases and creams usually found in the medicine
cabinet must NOT be used as these quickly deteriorate the latex liner. We RECOMMEND
OUR SPECIAL BASE LUBRICANT formulated for optimum viscosity.
CORNELL SURGICAL SUPPLY CO.
Large Tube $1.49.
Two Large Tubes $2.49
3032 W. Pico Blvd.
Los Angeles 6, Colif.
REGULAR VALUE $29.95. All orders postmarked before midnight,
Piease send me a HYPEREMIATOR. I understand there is a 20 DAY, MONEY BACK
September 23, 1964 will be honored at our SPECIAL INTRODUCTORY OFFER
$19.95
GUARANTEE.
BEMCO
COMPLETE DIRECTIONS
I enclose $19.95
Cosh
Check
Money Order
P.D. Box 2082, Van Muys, Calif. - 91404
FOR USE AND CLEANING
Please RUSH items checked below:
ARE PROVIDED WITH EACH INSTRUMENT
NAME
. ARVA Artificial Vagina $19.95
D Cash
ABOUT PERSONAL CHECKS
0 One large tube Special Lubricant $1.49
- Check
ADDRESS
D Two large tubes Special Lubricant $2.49
o Money Order
Company policy requires delaying shipment until
(Residents of California include 4% Sales Tax)
personal checks have cleared your bonk. Ship-
CITY
ZONE
STATE
ment is made immediately when cash or money
Name
order is remitted with order.
Address
*HYPEREMIZATION: medical term meaning engorge-
City
Zone
State
ment, especially for therapeutic reasons.
WHAT THE DUO-STIMULAR DOES
Psychiatrists and other medical experts believe
women experience two types of sexual climax. One
is the vaginal orgasm which is effectively stimulated
by the DUO-STIMULAR #1, as shown in illustration
E
above. The other is the clitoral orgasm which is
and
stimulated by the DUO-STIMULAR #2, as illus-
trated. The clitoral orgasm is recognized by experts
as the most important source of sexual satisfaction
IMPROVED
authentic
PENIS
REPRODUCTION
We wish to announce availability of a
prosthetic device known as the UNITED
ARTIFICIAL PENIS. This device' is an
authentic reproduction of an ADULT
in women.
N
HUMAN PENIS in full erection.
Developed by an outstanding urologist, the DUO-
STIMULAR is designed to deliberately and effec-
tively stimulate the erogenous areas sufficiently to
assure either the vaginal orgasm or clitoral orgasm, or both.
The DUO-STIMULAR is almost invaluable in helping overcome
female frigidity of emotional origin. Its use by an understanding husband
will successfully arouse dormant emotions and dramatically re-kindle
sexual enthusiasm. It is especially helpful for the man whose wife has
undergone surgery, who has a relaxed vagina and who feels she is getting
"old."
The DUO-STIMULAR is carefully manufactured of soft, flexible
material and is easily kept clean.
FOR GREATER SATISFACTION AND MUTUAL HAPPINESS, ORDER YOURS NOW!
The UNITED ARTIFICIAL PENIS is manu-
factured from high quality grease-resisting
soft plastic material firm enough for its
purpose. It is non-toxic, unbreakable,
semi-rigid and flesh colored.
The dorsal vein, corpora, skin folds and
other characteristics of the organ are re-
produced in lifelike proportions. (Organ
is circumsized.) It comes in three con-
venient sizes (described in order blank).
The prothesis is hollow with all of the
detail on the outside surface, and is worn
by the patient. It is washable with soap
and plain water for re-use indefinitely.
The UNITED ARTIFICIAL PENIS is not a
CONTRACEPTIVE.
ORDER FORM
DIOR, 3435 MOTOR AVE.,
LOS ANGELES, CALIF. 90034
DUO-STIMULAR:
2 BAND
3 BAND
4 BAND
STIMULAR
Prices for ONE*
$9.95
$12.95
$15.95
LUBRICANT
An especially beneficial
SPECIAL OFFER:
lubricant where the
One 2 BAND One 3 BANO - One 4 BAND
situation demands.
$38.85 value for ONLY $24.95*
30 day supply 3.95
See description on next panel:
I enclose $
Cash
Check
Money Order
90 day supply 9.95
NAME
ADDRESS
CITY
STATE
ZIP
*Send $1.00 extra for speedy delivery. I am over 21 years of age.
California Residents add IN miler tax.
NEW
AMNOUNCEMENT OF PROFESSIONAL GENITAL PROSTHESTS
AND OH so DIFFERENT
In conformity with federal regulations, sale is
restricted and is to be sold by or on the order of a physician.
AUTHENTIC PENIS REPRODUCTION
ROSTHESIS
(artificial
vagina)
SEE MEDICAL EVALUATION REPORT
NEXT PAGE
SHOW THIS ANER TO YOUR DOCTOR FOR PROFESSIONAL ADVICE
We wish to announce availability of & prosthetic device which
could be of great psychological value to certain of your patients,
those with specific disability, i.e. inability to maintain satisfactory
*
P
marital relationship. Its greatest usefullness may be to patients with
organic or psychic impotence and premature ejaculation, surgical OT
traumatic amputation of the penis, hypospadias, epispadias, payronnie's
disease (deformity due to fibrosis) and carcinoma or other lesions:
It may also be used by instructors in medical schools and marriage
counselors.
This device is an authentic reproduction of an
#: AIRIT HUMAN PENIS **
in full erection. It has the following desirable characteristics:
MATERIAL:- Construction is of a substance bearing the tradename, "MAGIC
SKIN TEXTURE". It is non-toxic, unbreakable, semi-rigid, flesh colored
and most resilient to the touch, the material is impervious to the
usual lubricants and body secretions.
IN CASES OF PREMATURE EJACULATION (UN.
TIMELY CLMAX). WE DO NOT RECOMMEND THE
USE OF P.V.P. IF YOU HAVE QUESTIONS OF A
MEDICAL NATURE, PLEASE CONTACT YOUR OWN
PHYSICIAN AS WE ARE NOT ALLOWED TO GIVE
MEDICAL ADVICE.
THE P.V.P. IS MANUFACTURED FROM HIGH
QUALITY, NON-TOXIC MATERIALS.
COMPLETE INSTRUCTIONS ON USE AND MAIN.
TENANCE ARE SENT WITH EACH ORDER.
NOTICE: WE HAVE NEITHER THE DESIRE NOR
INTENT TO SOLICIT MINORS OR ANYONE NOT
INTERESTED IN THIS PRODUCT. IF YOU WISH
TO HAVE YOUR NAME REMOVED FROM OUR
LISTS PLEASE NOTIFY US AND RETURN THE COD.
ED MAILING LABEL ON THE ENVELOPE IN WHICH
YDU RECEIVED YOUR BROCHURE.
DETAIL:- The dorsal voin, corpora, skin folds and other characteristics
of the organ are reproduced in lifelike proportions, circumcised, six
and one half (61) inches in length and one and a half (11) inches diameter.
UTILITY:- The prosthesis is hollow with all of the detail on the outside
surface, and is worn by the patient. It is washable with soap and plain
water for re-use indefinitely.
Manufactured by
B. L. S. PRODUCTS CORP
BROOKLYN, NEW YORK
THIS product is being offered for
WATE 910 WISE CORPON TODAY
$1500
Two for32500
PACIFIC PRODUCTS
EACH
SUITE 106
Three for $3600
1213 N. HIGHLAND AVE.
at a price you can afford.
ADA
LOS ANGELES, CALIF. 90038
CHANGE
THIS COUPON ANSWERED WITHIN 24 HOURS
Satisfaction Guaranteed
THESE ILLUSTRATIONS SHOW
HOW P.V.P. ARTIFICIAL VAGINA
IS WORN
*
Enclosed is
$
payment
in
full.
or
(NO C.O.D 's please
YOUR MONEY BACK
Recommendod By Dr.
Address
County
City & State
The early models claimed to be devices designed for the purpose of helping in
the physical accumulation of blood in the male erective tissue. As such they were
weird looking contraptions which some medical authorities feared could afflict
physical injury and damage to the users.
These were followed on the market by a derivation of the bovine artificial
vaginal recepticle which is used in the dairy and cattle industry in connection with
breeding. No pretense as to their human purpose was made. Improvements are claimed
from mailing to mailing and the newest bear precise resemblance to the human genital
area.
Major California mail order dealers in such devices have increasingly entered
the wholesale business as the market has grown. One such dealer estimates that his
current business is now 30 percent wholesale. These major dealers usually own the
molds for the rubber products which they sell. By wholesaling, they avoid the problems
of postage, mailing, handling and returned products. They will usually sell a $1.50
product in wholesale orders of a thousand for $3.00 to $3.50. It will, in turn, be
sold to the consumers for whatever the traffic will bear.
While these grotesque devices are perhaps pathetic, they present the nation's
law enforcement agencies with a major complaint problem. Not infrequently the
recipients of the graphically written and illustrated advertisements for these
bizarre products are juveniles.
As previously stated, juvenile mailing lists bring a premium price of $30 per
thousand, as opposed to the average lists which cost $20 per thousand. It is
generally believed that the reason for the premium price is basic: children make
easier customers.
There are now available juvenile mailing lists totaling two million names.
These are compiled from publishers of juvenile books, magazines, and comics, and
from the advertisers in youth publications. The latter, include stamp and coin
-81-
sellers, producers of handicraft kits, and manufacturers of various science and
nature sets. It is easy to see how so many youngsters' names end up on mailing lists.
They are generally among American's prime coupon clippers.
Spokesmen for the direct mail industry insist that individuals and firms dealing
with names of young people are careful to screen what is sent to those on their lists.
However, as a practical matter, the transactions in the industry flow at such a rate,
and in such volume, that adequate screening is very difficult and often "after the
fact." The Post Office Department pegs the volume of mail from dealers offering
material in the grey or borderline category at possibly twenty million pieces of
advertising annually.
The Maryland Crime Commission test would seem to question the contention that
juveniles are screened. The post office box used was registered in a name shared by
a father and a juvenile son. Since no check was ever made by the advertising firms,
the mail could have been addressed to the youngster as well as to the father.
The Post Office Department estimates that more than one million boys and girls in
1966 received unsolicited either pornography or advertisements for such materials as
we have indicated above. It is impossible to believe that all these mailings were
only accidentally sent to children.
Many of the mail order operators state that they discourage juvenile purchase of
their products by including an "adults only" or "disregard if you are not 21"
admonition in their mail order magazine ads. This claim is repeated here for what
it is worth.
Other operators indicate that a twenty-five cent mailing fee for a catalogue
or a sample elixir is specified in magazine ads to halt juvenile responses. For
any businessman in 1967 to state that a twenty-five cent fee will deter today's
youngsters is either gross hypocrisy or gross ignorance.
-82-
California law enforcement agencies have been swamped regularly with complaints
from small towns in the mid-western United States which have been inundated with
sex-oriented mailings addressed solely to the children of these towns and bearing
the postmarks of Los Angeles or its suburbs.
Two years ago, a major Southern California police agency obtained in the
course of an investigation, a number of complaints received by a Los Angeles mail
order operator following a mass mailing of brochures on a typical male sex con-
traption. The complaints generally protested the products offered in the mail
solicitation. Included were more than 100 specific requests to have an individ-
ual's name removed from the firm's mailing list.
Samples of the requests:
"Please remove the name of
from the
mailing list. He is 13 years old."
Long Beach, California
"Would you please remove my son's name from your
mailing list. He is a minor, 16 years old, and I do
not appreciate this type of mail being sent to him."
Leawood, Kansas.
"Please take
off your mailing list.
He is only 12 years old."
Everett, Massachusetts
"This state takes a dim view of pornography for
juveniles. If any more of your filthy ads come to this
address, the postal authorities and the state police
will be notified at once."
Eliot, Maine
-83-
Contained in the boxfuls of protests were a number of letters which
referred to previous requests that an- individual's name be removed from the
list. This clearly indicates that the firm was not immediately responsive
to such requests.
Almost every letter expressed some surprise as to how their names got
on the list. Samples:
"Dear Sir: Would please find a way of taking me off your
mailing list. I don't know how I ever got on it. Maybe because
I once ordered a physiology magazine. Other companies availed
themselves of that mailing list to send me literature on sexual
stimulants and apparatus. Please don't send me any more."
New York City
"Please take my name off your mailing list. I have asked this
before. I request you remove my name as someone else (must have)
sent it in in the first place and I do not want your advertising
coming to me."
Glenburn
"To Whom It May Concern: I have been receiving letters of
advertising from your company and several other establishments
of this kind. I don't know where you got my name, but I don't like
it one little bit and, furthermore, I think you should be prosecuted
for sending such trash through the mail. If I receive any more of this
"junk' I will refer it to the Post Office Department."
Lawrenceburg, Indiana
-84-
"Please remove my name from your mailing list. Also, I
would like to know where you got my name from. And, please do
not sell or give my name to anyone else."
Wheeling, Illinois
"Dear Sir: Please do not send any more of this literature.
Wherever did you get our address? Please take our name off your
mailing list as of now or I'll send (the letters) to the postal
authorities."
Sydney, NS, Canada
Similar letters of protest are sent to postal authorities -- at the rate
of 197,277 in 1966. Such complaints have increased almost 300% in the past
three years, according to the Post Office Department. The operations of one
dealer alone, operating from a Los Angeles address, has resulted in 75,000
complaints to postal authorities during the past two years.
Of this general problem, Timothy J. May, the General Counsel of the
United States Post Office Department has recently testified before a United
States Senate Subcommittee as follows:
"Social scientists, psychologists and moral theologians
will probably debate forever the question of whether such
non-obscene, sex-oriented materials have a corrupting in-
fluence upon youth. Nevertheless, in this country, it is
still the responsibility and the right of the parents to
provide for the moral training of their children. It is
their decision that counts. If parents believe that sex-
oriented materials will produce a harmful result on their
children, it is their right and responsibility to screen
such material for their children.
-85-
"Parents, therefore, understandably look to the state
to support them in prohibiting the importation of sex=oriented
materials into their home where those parents have made it
perfectly clear that they do not want such materials sent to
their children. (emphasis added)
"I should make it very clear that the Post Office Department
is in the business of delivering mail -- a full time job. We
make poor censors. We do not think we are the proper agency to
decide what people should read or write. On the other hand, we
do not want to be the unwitting agency for delivering into people's
homes sexually offensive material that the patron has clearly stated
he does not want.
"The Congress may, therefore, wish to consider legislation which
would prohibit a mailer from sending materials which, although not
obscene, offered to sell matter of an erotic sexual nature to a
patron who had already notified the mailer he did not want to
receive such material in the mail. This is the type of advertising
circular which the Supreme Court, in the Ginzburg case, referred to
as pandering. It would not be the advertising itself which is
criminal; the criminal act would be the sending of pandering
circulars to a patron who has told the mailer he does not want to
receive such materials.
"Under such a proposal, the Post Office Department would
establish administrative machinery to receive complaints from
postal patrons. Legitimate complaints would then be forwarded to
the mailer with notice that thirty days after the receipt of such
notice, an Act of Congress prohibits him from making any further
-86-
mailing of such pandering materials to that patron; and the
notice would also state that the statute requires the mailer
to delete that patron's name from all mailing lists owned or
controlled by the mailer, and forbids the sale or exchange of
such lists which included the patron's name. The proposal
would permit a parent to take the same action on behalf of his
minor children.
"In a prosecution for violation of such an order, the
mailer could raise the issue whether or not the prohibited
material was a pandering advertisement, and would have the
benefit of a jury decision on that issue. Consequently, the
mailer would be protected from arbitrary judgments by the
postal patron.
"In all candor, I cannot say that such a legislative
scheme is entirely free from constitutional doubt. It may
constitute an abridgement of constitutionally protected
speech, even though very limited. If so, hopefully, this
abridgement would be found to be warranted by the patron's
right to secure the privacy of his home against the invasion
of unwanted pandering advertisements."
-87-
ARCADES
Motion pictures began with the nickelodeon and its little hand-cranked viewing
machines. One of the early scandalous successes was a strip of film showing Little
Egypt performing her dance at the Chicago World's Fair. Other more prosaic fare
included moving scenes of the Atlantic Ocean, locomotives, and firemen.
When machines were developed to flicker these images across a screen, many
of the nickelodeon entrepeneurs went on to become Hollywood monarchs.
Yet in the backwashes of California's cities, there still exist nickelodeon
parlors which differ in only three ways from their 1890 predecessors:
-- small electric motors have replaced the hand-cranks.
- nickels are not accepted by the machines.
- the fare bill is totally devoted to sex.
The profit in these "movie arcades" is substantial. The machines may be rented
or purchased. Since most of the machines are about thirty years old, the purchase
price --approximately $350.00-- is not prohibitive. The major overhead 99.00 aside
from rental of a storefront for the "arcade" -- is the employment of a full-time
maintainence man. Because of their age, these machines require constant attention.
The average machine holds a continuous reel of 400 feet of 16 mm. film with a
running time of 12 minutes. The film may be color or black-and-white. It is shown
in 90-second to 150-second segments at ten or twenty-five cents a segment. There-
fore, if the arcade-goer wishes to see an entire reel, he will place at least 60
cents in a dime machine and at least $1.50 in a quarter machine. Some machines
show an entire reel for fifty cents.
These films usually feature a single female. They range from strip-teases to
extended close-ups of undulating shaven genitals simulating sexual intercourse.
-88-
There have been many convictions against arcade films in California which have
been upheld at the appellate level.
A profitable sideline for many of these arcades is the sale of their films
printed on 8 mm. stock. Frequently the films sold in this fashion will contain
sequences which have been edited from the machine-viewer version. Hard-core per-
version films are also sold under-the-counter in such establishments.
These establishments partially enclose their viewing machines with half-drapes
to provide privacy for the viewer. Such enclosures generally have been removed in
Los Angeles due to prosecutions for local health code violations. The machines,
the floor and the surrounding area in the enclosures were found to be caked with
sexual emissions. This was found to violate certain local health and sanitation
standards and the enclosures were removed in an effort to avoid this problem.
Women often are barred from arcades - as well as from movie theatres which
show similar films. During a morning (9:30) inspection of arcades, a female
investigator from the Attorney General's Office was prevented from entering one
arcade until she identified herself. When she entered, the six early-morning
male patrons fled.
Just as slot-machine players will "shop" for a machine which they believe is
ready to "pay-off," the sophisticated arcade-goer will "shop" for a machine which
he believes is ready to show the final climactic segment of a reel. Regular arcade-
goers also become skilled in feeding a steady flow of coins to a machine so that
the action of the film is not interrupted.
Occasionally arcade habitues are tipped-off to particularly provocative films
by "out-of-order" signs which are placed on the machines containing these special
films.
There are currently seventeen arcades in California. These are businesses
devoted entirely to viewing machines and the survey does not include single machines
-89-
which may be placed in a bar or in the back of a bookstore. There are believed to
be arcades currently operating in at least five cities. There are estimated to be
a total of twenty-five separate operations.
The average net profit for these enterprises is $25,000. In one year, the
largest in Los Angeles netted an estimated $85,000 from an annual gross of $117,000.
-90-
FILMS AND PHOTOS
Southern California, because of its geographical relationship to the motion
picture industry, has long been a production center for "homemade" girlie films
and still photos of varying sexual content.
While the films are not of studio calibre -- artistically or technically --
they are not "homemade." But the tag has persisted, probably because it carries
its own connotation of a private show.
The making of such films is often a sideline for all involved -- models,
cameramen, technicians and processors. The profits, however, have occasionally
led both those who make the films and the processors to devote full-time to this
occupation. Some individuals have even set themselves up as one-man studios, handling
all operations from the photography to the final processing and printing of the
films and photos. Such an operator usually branches into mail order sales.
Overhead in such an operation is low. The female participants are usually
women with criminal records of prostitution who are paid a fee ranging from $25
to $75. The male participants are usually not paid. After the filming session,
the only costs involved are processing the film.
The films are normally 200 feet of 8 mm. film with a running time of 12
minutes. They wholesale for about $2.00 each and may be retailed --- over or under
the counter -- for $6.00 to $12.00 each. The content will range from mild strip-
teases to acts of sex perversion. The same films will sell through mail order at
prices from $15.00 to $25.00. Usually the mail order films are milder than those
sold in stores,
The makers of "hard-core" films frequently employ distorting camera angles
and lenses, and editing techniques, to transform the participants into extra-
ordinary sexual athletes.
-91-
The still photos are usually four inches by three-and-one-half inches. They
are sold at an average retail price of $2.00 for a packet of six to ten photos.
Some packets may cost as much as $10 depending on the material.
The retail sales are usually made in sex-oriented book stands, theaters, and
arcades. In the latter, the films are often the same that are being shown on the
viewing machines.
The demand for these films and photos in California and the rest of the nation
amounts to a million dollar wholesale gross profit annually in California.
-92-
FILMS AND PHOTOS
TREND SETTERS AND SIDELINES
An analysis of the economics and nature of the business of sex-oriented
materials would be incomplete without some mention of those individuals whose
operations have effected industry-wide trends and methods.
Louis W. Linetsky of Los Angeles has established the pattern for the mail
order marketing of sexual devices and accoutrements, His utilization of mass
mailing together with his bold production of genital apparatus has resulted in
scores of imitators in Southern California.
His successful challenges to the postal and obscenity laws have resulted
in a general legal finding that the quasi-medical nature of his products pre-
cludes prosecution under the obscenity statutes.
His mail order operations, which include some dozen fictitious firms, are
in a large part responsible for the drive in Congress to enact administrative
machinery over mailing lists and their use.
Milton Luros, dba Parliament News and Sun Era, Inc., in North Hollywood,
became magazine king in the sex-oriented field by discovering that nudist
photo-essays had a commercial appeal ranging far beyond the nudist camp.
His photographers also range beyond the nudist camp. In the recent
federal trial in Sioux City, Iowa, testimony was given about a yacht cruise
to Catalina which resulted in the first nautical nude photo-essay. The
three-day cruise was free for the 15 nudists who shared the yacht with three
photographers. The layout later appeared in Luros' "Nudist Photo Field Trip."
A longtime publisher, Luros has been accused by critics, literary as
well as legal, of patterning his sex-oriented publications after bona fide
nudist magazines in order to qualify for postal privileges denied to straight
"girlie" editions. He denies the charge. Whatever his motive, his editorial
changes generally have coincided with court decisions which seemed to exclude
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nudism and its publications from the force of obscenity laws.
His operations are streamlined and all-inclusive. His firm offers an
editor every service from art work (he has his own art agency) to national and
local distribution of the magazines, which he publishes under his own Sun Era
banner and also prints on contract. The nudist titles which roll over his
presses in North Hollywood exceed 30 in number.
Today he appears to be attempting the development of a "Playboy" trend
in the nudist field, both organizationally and publication-wise. The Jaybird
clubs and magazines have recently been unveiled to his public.
The tone is sophistication. Art and culture are being woven into the
magazine, along with crusades--the latest being for a public nudist beach,
Readers are invited to accept the Jaybird Principle, to join Jaybirds Anonymous,
to live by the Jaybird Philosophy, and to subscribe to a Jaybird journal.
Where it will end culturally, legally, and financially remains unanswered.
A third national trend setter is Lyle Stuart of New York City, whose mail
order book business has put more sex-oriented publication catalogs into the
nation's residential mail boxes than any other individual or firm.
Stuart, who uses his own name as well as several fictitious ones, has
obtained by purchase, rent or trade virtually every national book and literary
club list for use in his solicitations.
This widespread indiscriminate mailing to the literary-minded has been
the source of prosperity -- and a never-ending stream of complaints to postal
authorities and local law enforcement agencies.
There is nothing so irate as the individual who signed up to buy the great
classics only to find, immediately thereafter, that he is in receipt of a letter
from Lyle Stuart which reads in part:
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"Ask yourself without false shame: What do you know about erotic
play with lips and fingertips. About the sexual crescendo. About
the role of the skin, the hair, the limbs
What
about
celebra-
0
tion sex for special occasions, as fully explained in this book,
along with such arts of maturity as the 'imagination-spurred
special'.
All the answers, of course are promised in Albert Ellis' The Art and Science
of Love, which Mr. Stuart confides in the letter is being offered "only to
serious-minded people whose names we found on a special list,"
Some readers never get to the complimentary close, which assures them
that Lyle Stuart is "Your most sincerely." By this time, thousands of letter
recipients have reached for the telephone or the pen and are protesting
to an enforcement or postal agency.
Chances are that before the protestor can receive a written reply
on his initial complaint, he will receive Lyle Stuart's full catalog,
perhaps sent out under the name of "Rory John," a dba.
In this, the reader is offered - - at savings "up to 88%" - a wide
variety of books best classified as esoteric, erotic, exotic and -- unlikely.
There is a full offering of Dr. Albert Ellis--6 volumes-- as well as "Swap
Clubs" by William and Jerrye Breedlove, Japan's "Shunga," Greece's "Eros
Kalos, India's "Kama Kala, "Mr. Madam," "The Third Sex," and 225 other
books of a similar vein.
He is credited in the publishing world with the sex exploitation
of medical books and historical books on native art and culture.
His recent catalogs indicate a pattern of marketing a number of
California nudist magazines under various discount plans. The
repeated offers would indicate a volume which normally could be
sustained only if there were contractural agreements between publisher
and distributor.
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Finally, there is the mark left on the entire literary world by
the entry of Grove Press into the sex-oriented field. In Grove's
own words, this is what happened:
"The literary scene has never been the same since 1959,
when Grove published the first American edition of "Lady
Chatterley's Lover." A year later, we made it possible
for you to read Henry Miller's classic "Tropic of Cancer"
without traveling to Paris. "
Since that time Grove has catered to what it refers to as the new
generation of readers and writers, with such publications as "The Story
of 0," "The Nightclerk," "Eros Denied," the complete works of the
Marquis de Sade, the French comic strip, "Barbella," and most recently
Frederick Charles Forberg's old (1884) "Manual of Classical Erotology."
To better service its new generation of readers, Grove began pub-
lishing "Evergreen" which is equated in its advertisements with the
so-called "underground" movement.
The industry, as with any other of its volume and scope, spawn
side lines and marketing gimmicks. Some industry nuances which the investi-
gation unit encountered are worthy of citation because of the economic
facts which each serves to bring forth.
It is to be assumed that there will be "returns" in any publishing
venture with the volume of that of the pulp books and sex magazines.
One publisher has invested in a huge chopping machine, which
slashes and chews his unsold books into confetti for sale at a cost
that will reportedly cover his minimal print costs. He chooses this
method as the best way to prevent his unsold books from being a drug
on the market, as well as insuring him the cost of printing.
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Not all publishers insist on their own material being destroyed;
some will sell to vendors who have come to be known as "junk" dealers.
Such junk dealers will resell to local retailers at less than half-
price. This operation entails, however, a certain amount of overhead
in trucks, good warehousing, and the cost of labor.
At least one operator in Los Angeles has devised a low overhead
market. He buys the excess materials and sells on the foreign mar-
ket. His warehouse is a shack-type garage, which does not worry him
because he knows that the books and magazines are going to be shipped
with even less style--as ballast on ocean-going vessels. When, and how,
they reach Hong Kong and Le Havre is of little concern, here or there.
The price is "right" at both ends.
The industry, fraudulent as it is, finds itself susceptible to
schemes of deception. Such a scheme was practiced to a professional
degree within the mail order industry by an individual who sought to
capitalize on the nude photograph market. The most seductive brochures
were mailed far and wide, throughout the United States, for several
years, offering photographs of such things as: a girl and a
"Lucky Dog"; two girls and a man--"They Really Give Him a Workout";
two women "No Holds Barred"; and, a man and a woman "Two People and
a Blanket."
In reality, the pictures showed nothing more than the titles.
And, in the world of obscenity and pornography and twilight material,
the photographs clearly were not "worth" the $10.00 which they sold
for, sight unseen, The operator is now under federal indictment on
criminal charges of counterfeiting--mor not pornography.
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Another individual devised a lucrative fast-buck operation which
combined pornography with books already published within the industry.
This person invested in a copy camera and installed it in his garage.
He copied a number of paperbacks and interposed a number of blatant
pornographic illustrations throughout each book. The photos did not
necessarily have anything to do with the story line, but this individ-
ual was thus able to peddle the books as "special illustrated editions."
He sold them to twilight book stores throughout Los Angeles. Naturally,
he did not pay any royalty or fee to the publisher and authors of the
books he was copying. Therefore, his costs amounted to little more
than his investment in the camera, its film, and paper.
The gullible customers who frequent the twilight book stores
paid $10.00 for these books, which without illustrations were selling
for 75 cents and $1.00. This individual had found a ready market, but
his activities were halted by criminal charges.
Still another nuance, which borders on fraud, has been noticed
at the retail level. This involves seductive misrepresentation in the
sale of a run-of-the-mill "girlie" or "nudie" magazine.
Such a magazine is turned to one of its provocative pages, this
being enhanced at times by folding the page at a suggestive angle and
then sealing the magazine in a polyethylene bag. The "wrapper" gives
to the magazine the appearance of having "very hot" contents, all of
which enables the retailer to set the price at whatever he feels the
traffic will pay.
One can find regular $2.00 magazines readily selling at $4.00
or $5.00 abter being "bagged." The customer, of course, is unaware
of the deception until he has furtively carried the bag home and
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unwrapped its empty contents. Here, again, as with the illustrated
paperback mentioned previously, the emphasis is on making the
customer think he is getting material of a contraband nature.
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THE WORK OF THE SPECIAL UNIT
To carry out the intent of the Legislature, both in rendering assistance to
local law enforcement and in gathering information, a special unit was established
in the Department of Justice in September, 1965.
Field work was initiated in October of 1965 by Louis McClary, who came on loan
to the unit from the administrative vice division of the Los Angeles Police Depart-
ment. The field effort was increased in April of 1966, with the addition to the
unit of Michael Serio, on loan from the Los Angeles County Sheriff's Office, vice
detail.
Working with the investigators were staff lawyers of the Attorney General's
Office.
The prime thrust of the special unit in the field was to assist local law
enforcement with a program of informational exchange and investigatory assistance
and coordination. In this manner the unit was able to assess the problem legally
and economically while, at the same time, contributing toward the administration of
Penal Code Section 311 throughout the state.
Simultaneously the legal staff was researching and studying the case law as
in the area of obscenity as well as reviewing and consulting with the field investi-
gators. This work was aimed at making recommendations for remedial legislation.
An integral part of the assistance to local law enforcement has been the
establishment of a law enforcement Data Index and Information Exchange in the Attorney
General's Office. The Index comprises pertinent information on persons arrested
under Penal Code Section 311, together with disposition data and relevant legal
decisions. Also available to law enforcement agencies is general information on
publishers and distributors involved in this field.
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The Information Exchange also offers statewide to law enforcement pertinent
mailings on significant court interpretations of Penal Code Section 311.
The work of the special unit will continue through the summer, with a training
seminar scheduled for members of law enforcement. This seminar will include both
the investigator and the prosecutor, and the emphasis will be on the evidence and
procedures necessary for a successful prosecution.
Handbooks for the investigator and the prosecutor will be compiled from material
presented in the seminar by expert lecturers. These handbooks will be made available
to law enforcement personnel working on obscenity matters.
A chronological review of the unit's assignments follows. It will be noted
that the 18-month period began and ended with investigatory work on the same mail
order operator. In the interim, it should be pointed out that the subject and his
firm moved to a neighboring state, but returned within the past two weeks. This
operator is currently under the scrutiny of federal, state, and local agencies --
all of whom have received numerous complaints from dissatisfied customers as well
as from persons who received unsolicited and unwanted advertisements for sex photos
and films.
The operations began in November, 1965:
1965
November
1. A preliminary investigation of a large San Fernando Valley
based mail order firm was initiated in conjunction with
postal authorities. The Los Angeles Police Department and
the Attorney General's Office had received complaints con-
cerning this large mail distributor of films and photos.
2. Information was gathered in San Diego for subsequent indict-
ments by the Los Angeles County Grand Jury against two of the
largest paperback and magazine operators in the nation.
3. Investigation was commenced involving a secondary distributor
located in Wilmington, California.
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1966
January
4. Twice in this month, assistance in investigation, arrest
and follow-up on arcade-type material was given to the
Salinas Police Department. Convictions were obtained.
April
5. A coordinated investigation with the Los Angeles County
Sheriff's Department was carried out which resulted in
the arrest and conviction of two suspects for violations
of Penal Code sections 182.1, 311.2, and 311.5. (Complaint
No. F9482, Inglewood Municipal Court, Division 1.) Material
involved pictures of sexual intercourse and sexual perversion.
6. A coordinated investigation with the U. S. Postal Depart-
ment was conducted relating to a San Diego mail order
business. The material under investigation was generally
fetish, bondage, and flagellation literature and films.
Postal officials affected the arrest of this operator on
February 28, 1967.
7. Assisted Los Angeles County Sheriff's Department in the
investigation, arrest and conviction of a suspect book-
store dealer wherein five paperback books were found to
be obscene. (Complaint No. M40937, Pasadena Municipal
Court, Division 3.)
8. Coordinated investigation with Los Angeles County Sheriff's
Department, Los Angeles Police Department and Long Beach
Police Department, resulting in the arrest of four theater
owners for exhibition of an obscene film. Prosecution is
pending.
9. Assisted Los Angeles County Sheriff's Department in the
investigation and arrest of four nudist magazine publishers
and two photographers. Case still pending.
May-June
10. At the request of Governor Brown's Office, an investigation
was made into the activities of an organization identified
as the "Sexual Freedom League" with bases in Berkeley and
San Francisco. Report filed with the Bureau of Criminal
Identification and Investigation.
11. Assisted Santa Clara District Attorney's Office in an
investigation relating to the processing of allegedly
obscene film in Redwood City.
12. Advised the San Mateo County District Attorney relating
to the investigation and prosecution of nudist magazine
publishers.
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13. Assisted Santa Clara District Attorney's Office regarding
the investigation and pending prosecution of certain mail
order operators leading to their arrests. Appeal pending.
14. Assisted Los Angeles Police Department Intelligence and
F.B.I. with information regarding an investigation of
counterfeiting by persons involved in mail order business
of sexual materials. Three arrests resulted. There has
been one guilty plea. Two trials are pending.
15. Investigated a complaint from a resident of the City of
Fresno regarding the distribution of obscene matter.
Prosecution barred by the statute of limitations.
16. Investigated the exhibition of film available at arcades
in the City of Sacramento. Report submitted to authori-
ties.
17. Assisted postal authorities at Travis and Hamilton AFB
regarding pornographic material from Army bases. Military
authorities now handling this matter.
18. Assisted Anaheim Police Department in investigation and
arrests of persons charged with violating Penal Code
section 311.2. Material involves nudist magazines, books
and male nude photographs. Two arrests were made. Trial
pending.
19. Assisted San Luis Obispo Police Department regarding an
investigation of nude photographs distributed from that
city by a mail order business.
20. Investigation and documentation of information regarding
numerous mail order organizations distributing sex-
oriented material.
21. Followup investigation regarding the films exhibited at
arcades in Sacramento and San Francisco.
22. A survey of the retail bookstores in Sacramento and San
Francisco regarding the exhibition and distribution of
material possibly prohibited by Penal Code section 311 (a).
23. Coordinated preliminary investigation with the Los Angeles
City Attorney's Office at a local film laboratory regarding
processing of sex-oriented material
24. Conducted preliminary investigation based on information
received from Folsom Prison inmate regarding possible
distribution of hard core sexual material by publishers
of nudist magazines.
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July
25. Coordinated investigation of flagellation material with
Los Angeles Sheriff's Department and Los Angeles Police
Department. Complaints have been issued against three
publishers and eight retail distributors charging violation
of Penal Code section 311.2
August
26. Co-ordinated investigation with Los Angeles Police Depart-
ment of pornographic film producers and distributors.
Resulted in nine arrests. Trials pending. Films showed
various acts of sexual intercourse and perversion.
Violations of Penal Code sections 182.1 and 311.2 charged.
September
27. Co-ordinated investigation with Los Angeles Department
resulting in the arrest of a suspect alleging distribution
of obscene film. Conviction obtained.
28. Investigation conducted with Los Angeles City and County
authorities resulted in the arrests of 24 retail store
owners and clerks. Approximately 55 publications, various
photos and films are involved. Prosecution is pending.
October
29. Coordinated investigation with Los Angeles City and County
authorities resulting in the arrests on February 15, 1967
of 11 individuals for production of hard-core movies.
Prosecution is pending.
1967
30. New investigation into renewed activities of San Fernando
Valley-based mail order firm mentioned in Case 1.
Further investigations are presently being conducted on several statewide
cases.
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CONCLUSION
As a result of this study, this report can state with certainty that:
There is a significantly large industry of sex-oriented
books, magazines, films, photos, and apparatus.
California is a center of production and marketing for that
industry.
It is this industry that produces the materials which come
into question under the obscenity statutes of California as found
in Penal Code section 311.
There today exists a legal gap between the scope and intent
of the guiding U. S. Supreme Court decisions and the effectiveness
of the California law as interpreted by the appelate courts of the
state.
Such a legal gap creates confusion, indecision and unevenness
in an important body of the law to which men and institutions are
committed by oath and statute to apply with determination, and
dispatch, and uniformity.
It is unfair to ask men and institutions to continue to carry
out the administration of criminal justice in an area where there
exists such a legal gap between the guidelines of the highest court
and the enabling statutes of the state.
This legal gap can only be closed by the State Legislature
with certain remedial language and amendments.
With these certainties in mind, we recommend to the Legislature that positive
action be taken on Senate Bills 78 and 79 to clarify and better define the Cali-
fornia statutes, and finally that there be a Joint Resolution asking the Congress
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of the United States to legislate in the federal area of mail order lists.
Beyond the pale of certainty there is an area of contention to which
we wish to speak.
The argument is often made in opposition to obscenity measures that
there is an absence of scientific proof that such material has a casual
relationship to anti-social or criminal behavior. At the present time
the question of whether there is a relationship can neither be answered
"yes," nor "no," with supporting scientific data. In the meantime, the
troubling suspicion lingers with researchers--as well as with many
involved in the administration of criminal justice--that there may be
a relationship. In November of last year the New York Academy of
Medicine formally urged President Johnson to arrange for adequate
federal financing for a study. With such national interest, an answer
may be available in the forseeable future.
However, for the present it should be pointed out that the United
States Supreme Court has on a number of occasions indicated through
its decisions that the states have the right to legislate if the
legislators believe obscenity to be an anti-social factor and threat.
The court has SO indicated without deciding whether obscenity is a
factor in deviancy and certain crimes of violence.
We agree with the Court's position.
We also believe that the comment of Judge Chauncey M. Depuy of
the 39th Judicial District of Pennsylvania is pertinent:
"It is the habit of the purveyors of this filth
continuously to demand 'scientific evidence' proving
that it is harmful to children or to some important
fraction of adults, My reply has been that the harm
from this filth is obvious and my argument is based
on the most commonly accepted principle of learning.
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"If the printed work, or film, has no value in
instructing people, then we may as well close all the
public schools and throw away textbooks, or the
collateral reading matter which is promoted in schools,
colleges, or other places where people gather for learn-
ing. The magazine industry may as well fold up in the
trade publications field and elsewhere, if the printed
word does not succeed in transmitting both information
and points of view
Man tends to become that which
he admires, and he is lead to admire that which is
frequently presented to him. To reach the conclusions
sought by the pornographers, we have to discard every
known principle of education. Anyone wishing to employ
common sense will have to admit that pursuit of either
reading or visual education, whether in the classroom
or in the movie theater, is a means not only of enter-
tainment but of instruction and of imperceptibly form-
ing points of view."
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