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RUSHMORE, BISBEE & STERN
TRS/DS
20 PINE STREET, NEW YORK
October 4, 1929.
CABLE ADDRESS
"ALLERVICK" NEW YORK
Dear Lee:
OCTs 1929
I am enclosing herewith a clipping from
the editorial sheet of today's Times which may be
of interest to you.
Mr. C. B. Lee,
President, U. S. Radium Corp.,
Yours Threabar very sincerely,
535 Pearl Street,
New York, N. Y.
Encl.
ord boast of
tion" has become splendid nonsense.
When the chorus of a
Legible musical show breaks
in
into a particularly tune-
the Dark.
ful melody, and the
words sound like a suc-
cession of do-de-o-dos, it is annoying
to find that the theatre program can
give no immediate clue, because it is
just another inky spot in a darkened
house. To save its patrons such in-
convenience, a London theatre has
adopted programs fashioned on the
principle of the radium-dialed watch.
When the lights are up, the pro-
y
grams appear simply to have a smart
new set-up of black paper with white
printing. When the lights are
dimmed the white letters are slightly
luminous, so that the program is
s
easily legible. A very small amount
of radioactive substance is used in
y
the manufacture of the ink, which
also contains "another chemical
which shines in the dark when
acted on by rays emitted by the
radioactive element." Although such
y
materials are expensive, it is said
that so little is required that the
of
cost of the new programs is not
h
much more than that for ordinary
or
printing.
Such pandering to the convenience
ir
of the theatregoer is likely to spoil
o-
him. Instead of arriving well before
the rising of the curtain in order to
look through his program, he may
now slip into arriving late, counting
on reading as the play progresses.
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"ocrText": "RUSHMORE, BISBEE & STERN\nTRS/DS\n20 PINE STREET, NEW YORK\nOctober 4, 1929.\nCABLE ADDRESS\n\"ALLERVICK\" NEW YORK\nDear Lee:\nOCTs 1929\nI am enclosing herewith a clipping from\nthe editorial sheet of today's Times which may be\nof interest to you.\nMr. C. B. Lee,\nPresident, U. S. Radium Corp.,\nYours Threabar very sincerely,\n535 Pearl Street,\nNew York, N. Y.\nEncl.\nord boast of\ntion\" has become splendid nonsense.\nWhen the chorus of a\nLegible musical show breaks\nin\ninto a particularly tune-\nthe Dark.\nful melody, and the\nwords sound like a suc-\ncession of do-de-o-dos, it is annoying\nto find that the theatre program can\ngive no immediate clue, because it is\njust another inky spot in a darkened\nhouse. To save its patrons such in-\nconvenience, a London theatre has\nadopted programs fashioned on the\nprinciple of the radium-dialed watch.\nWhen the lights are up, the pro-\ny\ngrams appear simply to have a smart\nnew set-up of black paper with white\nprinting. When the lights are\ndimmed the white letters are slightly\nluminous, so that the program is\ns\neasily legible. A very small amount\nof radioactive substance is used in\ny\nthe manufacture of the ink, which\nalso contains \"another chemical\nwhich shines in the dark when\nacted on by rays emitted by the\nradioactive element.\" Although such\ny\nmaterials are expensive, it is said\nthat so little is required that the\nof\ncost of the new programs is not\nh\nmuch more than that for ordinary\nor\nprinting.\nSuch pandering to the convenience\nir\nof the theatregoer is likely to spoil\no-\nhim. Instead of arriving well before\nthe rising of the curtain in order to\nlook through his program, he may\nnow slip into arriving late, counting\non reading as the play progresses."
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