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Records of the Council on Environmental Quality (Clinton Administration)
Kathleen McGinty's Files
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FOIA Number: 2012-0769-F
FOIA
MARKER
This is not a textual record. This is used as an
administrative marker by the William J. Clinton
Presidential Library Staff.
Collection/Record Group:
Clinton Presidential Records
Subgroup/Office of Origin:
Council on Environmental Quality
Series/Staff Member:
Kathleen (Katie) McGinty
Subseries:
OA/ID Number:
2573
FolderID:
Folder Title:
Budget/Staffing Organization
Stack:
Row:
Section:
Shelf:
Position:
S
61
5
5
1
5/12/93 Draft
PROPOSED STAFFING STRUCTURE
The President
OEP Director
Council Co-Chairs
Co-Chairs'
Staff
l
Executive Director
Deputy Executive Director
Comm. Team
Loaned Executives
4 Policy Analysts
Detailed Staff
from
from
from
Member Organizations
OEP
Member Agencies
3 Support Staff
Executive Director
Directs the overall activities of the Council and its staff.
Works with Council Co-Chairs, Council Members, their liaison staff, and the Director of the
Office of Environmental Policy (OEP) to develop and implement the vision, direction and
priorities of the Council.
Works with Council members to ensure that the views of diverse sectors of society are reflected
in the planning process.
In coordination with other senior administration officials, ensures the integration of Council
activities with overall federal activities and policy leading to the development and implementation
of a national sustainable development action strategy.
Works with the Council's communication team to coordinate outreach efforts.
Deputy Executive Director
Backs up Executive Director.
Manages the day-to-day activities of the Council staff, loaned staff and detailed federal staff.
Ensures effective committee staffing, project tracking, and product delivery.
Coordinates integration of policy and demonstration projects between the committees of the
Council.
Ensures that the day-to-day activities of the Council follows the strategic policy direction and
development set forth by the Council.
Coordinates administrative and legal issues.
2
5/12/93 Draft
Policy Analysts (4)
Manages the day-to-day activities of 1-2 Council committees and their project teams in
coordination with the chairpersons.
Assures the integration of the policy and demonstration projects for their assigned committees and
project teams.
Assures the day-to-day activities of their committees and project teams reflect the strategic policy
direction and development activities of the full Council and the federal government.
Serve as project managers for their respective committees and project teams.
In addition to supporting the Council, policy analysts would help establish state councils or
roundtables.
Loaned NGO/Business/Government Staff
Provide policy advice on specific initiatives.
Lead/serve on multi-disciplinary or interagency project teams on specific policy initiatives and
demonstration projects.
Serve as project managers/implementors for specific policy initiatives and demonstration projects.
Work with staff experts within their organization to support and implement the initiatives of the
Council.
Council Member Liaison Staff
Represent their Council member, having direct, ongoing access to their Council member, and
authorized to represent their policy views and issue positions.
Serve as the day-to-day liaison between their Council member/organization and Council staff.
Work closely with the Council staff to serve as committee staff and project team
leaders/participants, representing organizational views and contributions at working-level
meetings.
Facilitate resources from their organizations to implement the work of the Council.
For those Council members who do not have the resources to provide liaison staff, funding will
be sought from foundations to obtain staff support.
Support Staff (3)
1 individual would provide administrative support to the Executive Director and Deputy Executive
Director.
1 individual would provide administrative support to the 4 Policy Analysts.
1 individual would provide general telephone coverage, scheduling, word processing, filing,
travel, budget tracking, general correspondence, and meeting logistical assistance.
NOTE: Additional support staff for loaned executives and federal staff would be provided by the
loaning organization.
Interns (2-3 per quarter)
Provide logistical, administrative and research support to the Council staff. Supervised by the
policy analysts.
Respond to public inquiries.
Additional Organizational Resources
Media/Communication: A three-person communication team made up of experts from Dow,
WRI and the White House will develop and coordinate communication activities. Each PCSD
member will be asked to appoint a communication contact within their organization. Each
committee will appoint a communication support group as needed.
Legal Consultation: The White House Counsel will be used for occasional legal determinations.
3
PCSD Communications Plan
DRAFT: 10/28/93
S.R. Opperman
We need to develop a clear, concise document which lays the foundation for
internal and external communications of the PCSD. It must have several
features:
identify target audiences;
adapt to the ever-changing conditions of PCSD;
assign primary responsibility for various tasks; and
maximize the communications potential of PCSD and its members.
This plan should be comprised of five sub-sections to assure specialized and
appropriate resource deployment. They include:
Internal Communications (within PCSD and its executive staff);
Congress and its staff: informational and lobbying (?);
Media relations;
Outreach task force support (which includes support to other task
forces and the general public); and
General inquiry response.
These five sub-sections will undoubtedly have additional objectives and/or
messages, which need to be developed further in this document. Despite the
unique challenges and opportunities in each group, there are common
objectives and messages.
Communications Objectives:
1. Increase awareness and maintain visibility of the PCSD among key opinion
leaders throughout the United States.
2. Assure consistent communications of PCSD objectives, goals and
recommendations among members, recognizing that differences on pending
topics will occur.
3. Demonstrate the "partnership" by pairing, whenever possible, PCSD
members in various communications activities.
4. Maximize communications resources/contacts by working with PCSD
communications contacts, especially in their geographic locations.
5. Link PCSD to UN Commission on Sustainable Development (?).
1
Communications Messages:
1. The PCSD pools the talents and resources of government, the
environmental community and industry in a partnership that can
accomplish more than any one could individually.
2. the Council is unique in that it includes five Cabinet secretaries and
transcends traditional approaches to problem-solving and identification.
3. The Council's mission is to develop bold, creative approaches that
integrate environmental and economic development-related goals, and to
advise the President on policies.
4. The Council will provide recommendations to the Administration
response to Agenda 21.
5. The Council will implement demonstration projects to test the viability
and/or encourage implementation of its recommendations.
6. Sustainable development means meeting the needs of the present without
compromising the future.
This next section is an initial compilation of suggestions to be
included in each sub-section.
Internal Communications
1. Develop regular/consistent communications format with PCSD members
and liaisons. (PCSD staff)
2. Develop "library" of materials for use by PCSD members/organizations
This includes speeches, slides, overheads, press kits, PCSD letterhead. This
will also require system for updating materials. (PCSD member organizations
could donate the initial material development; PCSD staff should administer
distribution.)
3. Develop "Speakers' Bureau", including actively soliciting strong speaking
opportunities for PCSD members. Ask commitment of PCSD members to
give at least one speech annually on behalf of PCSD. (PCSD members'
communications contacts to find opportunities; PCSD staff to monitor)
4. PCSD members will need constructive mechanism with which to
comment on process/activities/etc. Who will be a neutral "ombudsman"?
How will concerns be handled? This should be communicated to PCSD
members.
2
5. Assemble/distribute pre-meeting materials at least one week prior to
meeting, and post-meeting materials within two weeks of meeting. (PCSD
staff)
6. Immediately provide post-meeting highlights to PCSD members for their
convenience with THEIR constituents. (?)
7. Conduct bi-annual meeting (in conjunction with PCSD meeting) with
communications contacts to solicit further publicity ideas, review plans and
develop working relationships. (PCSD staff, with assistance from Dow/WRI.)
8. Develop clip library of media coverage.
9. Ask for commitment of each PCSD member to publicize PCSD and its work
at least once in their organization's publication(s).
10. Include update of PCSD communications activity (speeches, media clips,
etc.) in each pre-meeting mailing.
11. Consider/recommend media training for PCSD members (who may be
chairing task force that will receive high publicity, for example).
Congress and its Staff
1. Assemble target list, based on environmental interest and influence.
2. Send meeting notices and post-meeting minutes to targeted list.
3. Develop regular visit schedule, using various PCSD members over time.
4.
Media Relations
1. Develop standing PCSD press kit that can be used independently or as base
of more extensive kit. Kit to include: charter, brief biographies, task force
descriptions/members, key contact (and phone number) list, etc. (PCSD staff)
2. Maintain key reporter list, both the "top" dozen or so, and the extended
list. Ask PCSD members to contribute to list to be sure regional reporters also
receive information. (PCSD staff)
3
3. Issue Press Advisories one week prior to each PCSD meeting. Attach
preliminary agenda so reporters can select which portions to attend. Also
attach available/appropriate background material prior to meeting. Assure
placement on daybooks.
4. At meeting: have available standing press kit materials, as well as
background materials for meeting. Collect name/address/phone number of
media who attend; include bounce back mechanism for more information.
5. Conduct media briefing immediately following meeting (within a few
working hours) for media. Co-chairs will normally host, but could be
augmented by PCSD member with special report, etc. Whenever possible,
meetings in PCSD member geographic locations should incorporate those
members.
6. Issue press release summarizing the day after each meeting. Place on U.S.
Newswire and other wires, as appropriate.
7. Distribute meeting minutes "top" reporters, those who attend meeting,
and others who request it.
8. Media interviews will be primarily conducted by the co-chairs. PCSD
members who conduct media interview in which PCSD is discussed are asked
to pre-notify PCSD office and to provide "clips" of outcome for the PCSD
library.
9. Develop media "events" (tours, backgrounder sessions, etc.) connected
with formation and summation of demonstration projects.
10. Issue regular media updates of PCSD membership changes.
11. Schedule editorial backgrounders with national press and co-chairs to
describe work-in-progress. Offer story leads.
12. Schedule one-on-one interviews with columnists.
13. Consider advertising in Earth Times or other "trade" publications.
14. Seek opportunistic "spot news" coverage whenever possible.
15. Develop crisis communications plan for negative press. PCSD staff and
co-chairs should receive additional training in this area.
16. Hire clipping service.
17. Identify PR agency who could assist if needed. Assure regular updates.
4
Outreach Task Force
1. Assign communications professionals to this and other task forces that will
require outreach. Do early in process so communications is fully integrated.
2. Provide publicity support for awards program. (see 7/10 plan draft for
further detail)
3. Consider short-term 800 numbers on specific projects.
General Inquiry Response
1. Develop tri-fold (type) self-mailing brochure that briefly explains PCSD.
Distribute to members for further distribution. Would libraries put in
system?
2. Broadly distribute address of PCSD via trade publications, PCSD member
publications, in communications materials, etc.
3. Should we install an 800 number for the general public?
4. Consider computer networks -- such as Eco-Net.
5. Develop standard letters for predictable inquiries. Provide copies to PCSD
members for inquiries they may receive.
5
Communication and Public Linkage Strategy
(very preliminary draft)
The PCSD is anxious to draw on the ideas and expertise of non-PCSD members to assure that
the final recommendations of PCSD are grounded in reality - recommendations that address
widely viewed problems of significance and workable policy solutions that have solid support from
the stakeholders noted below. A secondary, but important mission of PCSD is to cause more
widespread deliberation of sustainable development issues across the country.
The following preliminary strategy recognizes that PCSD's resources are limited. The strategy
relies heavily on the cooperation of organizations beyond PCSD to carry out public linkage and
dialogue initiatives to maximize reach and minimize PCSD resources.
Given limited resources, the strategy recognizes that PCSD efforts must be carefully targetted to
select audiences who are likely to bring resources to bear on the implementation of PCSD's
recommendations. The public is important, but the mission here is to put forward
recommendations in 18 months time that are meaningful, creative, realistic, and supported by
important stakeholder groups.
1. Goals (constituency development and policy influencers)
to inform the broadest public and targeted stakeholder groups of PCSD activities and
deliberations
to encourage and promote discussion of sustainable development activities across the
country communications
(onewax)
to identify and involve those who have creative and successful sustainable development
initiatives and to bring their expertise to bear on the work of PCSD.
(two (escay)
to develop constituencies for the recommendations submitted to the President
1
2. Audience - While the general public in a broad sense will be interested in the work of
the Council, the following groups are suggested as the key stakeholders.
a. NGOs
b. State Government
C. Local Government
d. Industry
e. Congress
f. Public
Media
T.V.
g. Academics
h. Federal Government -- Mid Level Managers
3. Communication to the public and stakeholder groups of PCSD activities and
deliberations
General Communication
- press releases, media interviews
- journal and magazine articles by PCSD members
- create a PCSD newsletter sent quarterly to PCSD mailing list and to
be entered on EcoNet
- Mail meeting annoucements to mailing list, press list, and place on
EcoNet
- Televised initiatives (i.e. Earth Day Summit, Town Hall meetings, etc.)
2
a. NGOs
- Citizens Network newsletter
- Econet
- Media
Briefings
Greenwire
Magazine articles by members
- NGO Networker (WRI newsletter)
- Speeches/briefings to NGOs
- Articles in PCSD NGO-member newsletters
b. State Government
- write to heads of state SD initiatives
- write introductory letter to National Governors Association, National
Conference of State Legislatures
- write article for placement in NGA & NCSL magazines
- contact regional Governors' organizations Council of Great Lakes Governors,
Council of Northeast Governors, etc.
- secure speaking engagements at upcoming meetings
C. Local Government
- write to heads of Local SD intiatives
- write introductory letter to National League of Cities, Conference of Mayors,
National Association of Counties, National Association of Towns and
Townships
- Secure speaking engagements at meetings of above organizations
- write articles for above newsletters
d. Industry (rely on industry associations and journals as means of keeping industry informed
of PCSD's work)
e. Congress (keep all members of Congress and staff informed of PCSD progress)
- October PCSD meeting announcement to all Members and select staff
(done)
3
- letter of introduction to all members of Congress
- Energy and Environmental Study Conference Congressional staff briefings
(BW/DW 1 brieling)
-
EESI/GLOBE Congressional staff briefings
(BW/DW briefing)
f. Academics
g. Federal Government (mid level managers)
4. Public Involvement - It is PCSD's desire to identify and solicit ideas and
recommendations from those stakeholder groups that have had direct experience with
sustainable development problems and solutions
General Involvement
identify sustainable development related conferences and meetings where PCSD might
formally solicit input. In particular look for opportunities that afford a large and
broadly representative audience and which are already being financed and organized by
others.
Arizona Governor's SD Conference for State and local governments (early 1995)
U.S. Citizens Network Conference (nationwide attendance - July 1994)
4
Public Involvement in PCSD meetings
design creative means of involving the public in each PCSD meeting
Experts Roundtables
create experts' roundtables which would be open to the public in conjunction with
each PCSD and/or Committee meeting
bring together représentatives of all State sustainable development initiatives
secto Involvement (buid)
a. NGOs
b. State Government
C. Local Government
d. Industry
e. Congress
- EESI Dinner Series
Natural Resources
Sustainable Communities
Energy
ECO-Etticiency
5
- DB/JL to meet with Leadership
- Congressional Advisory Committee
6