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    "label": "Tobacco Effective National Action to Control Tobacco (ENACT) [2]",
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    "title": "Tobacco Effective National Action to Control Tobacco (ENACT) [2]",
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        "Records of the Domestic Policy Council (Clinton Administration)",
        "Bruce Reed's Tobacco Files"
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    "ocrText": "Packaging and Warning Labels\nProvide FDA with the authority to prohibit or restrict unsubstantiated health claims or health\nclaims that have an adverse effect on the overall risk to the American public by discouraging\npeople from quitting or encouraging them to start.\nEstablish a new warning label system. The warnings would appear in the Canadian format\n(top of the front with white lettering on black background). The warning would occupy at\nleast 25 percent of the front of the package. All warnings would appear simultaneously on\ntobacco packages and cartons and would be rotated quarterly on ads by brand.\nFor cigarettes, the warnings would include, but not be limited to:\n\"WARNING: Cigarettes are addictive\"\n\"WARNING: Tobacco smoke can harm your children\"\n\"WARNING: Cigarettes cause cancer\"\n\"WARNING: Smoking during pregnancy can harm your baby\"\n\"WARNING: Smoking can kill you\"\n\"WARNING: Quitting smoking now greatly reduces serious risks to your health\"\n\"WARNING: Tobacco smoke causes fatal lung disease in non-smokers\"\n\"WARNING: Cigarettes cause strokes and heart disease\"\n\"WARNING: Cigarettes cause fatal lung disease\"\nFor smokeless tobacco the warnings would include, but not be limited to:\n\"WARNING: This product causes mouth cancer\"\n\"WARNING: This product causes gum disease and tooth loss\"\n\"WARNING: This product is not a safe alternative to cigarettes\"\n\"WARNING: Smokeless tobacco is addictive\"\nFor cigars, the FDA would have the authority to develop appropriate warnings.\nAre Marketing and Promotion Restrictions Effective?\nThe tobacco industry has been very successful in blocking efforts to restrict tobacco advertising\nso there have been few studies of the effects of such restrictions. One study found a small\ndecrease in smoking by youth following the ban on radio and television advertising in 1971¹⁴,\nand smoking among U.S. adults has decreased from 37 percent to 25 percent since the television\nadvertising ban¹⁵. However, other factors are clearly involved, and the tobacco companies have\ndeveloped new methods, such as the use of promotional products and reward programs (e.g.,\nCamel Cash, Marlboro Gear), to promote their products.\nSeveral quantitative studies from other countries show that tobacco advertising restrictions and\nbans can reduce youth smoking.\n3/10/98"
}