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04/23/98 THU 11:20 FAX 202 690 7318 DHHS/ASPA 007 Hispanics Powerful influences undermine public health efforts After increasing in the 1970s and 1980s, death rates from respiratory cancers decreased slightly Smoking is associated with depression, among Hispanic men and women in 1990-1995. psychological stress, and environmental factors In general, smoking rates among Hispanics such as peers who smoke and tobacco marketing increase as they learn and adopt the values, practices. beliefs, and norms of American culture. Tobacco advertisements promote the perception Declines in the prevalence of smoking have of cigarette smoking as safe and far more been greater among Hispanic men with at least a widespread and socially acceptable than is high school education than among those with actually the case. less education. Tobacco companies garner community Factors that are associated with smoking among loyalty by hiring community members, Hispanics include drinking alcohol, working and providing communities with tobacco living with other smokers, having poor health, sales and advertising revenues, funding and being depressed. community organizations, and supporting educational, political, cultural, and sports activities. Choosing health More than 10 million African Americans, Helping people enjoy smoke-free lives American Indians and Alaska Natives, Asian Americans and Pacific Islanders, and Hispanics Group approaches for quitting smoking generally smoke cigarettes. Without intervention, this have not been successful with members of ethnic number may swell in the coming decade. groups, possibly because the processes used have not been culturally relevant or because of a lack of Both direct and passive exposure to cigarette transportation, money, and access to health care. smoking poses special hazards to pregnant women, babies, and young children. Babies and To be effective in discouraging tobacco use children who are exposed to tobacco smoke have among young people, strategies should include more ear infections, asthma, and even die of restricted access to tobacco products, SIDS more often. Mothers who smoke during school-based prevention programs, and mass pregnancy are more likely to have low- media campaigns geared to young people's interests, attitudes, and cultural values. birthweight babies and put their babies at increased risk of SIDS. The most successful programs for quitting smoking do more than deliver culturally Smoking trends today will determine how heavy appropriate messages. They provide practical the health burden will be among communities information about the health consequences of tomorrow. Programs that reflect cultural tobacco use, resources to help people quit, and diversity will be cornerstones in the battle specific techniques for quitting. against tobacco use. Cigarette smokers among U.S. racial/ethnic minority populations These four groups now make up almost a fourth of the U.S. adult population of 194 million. 1995 adult 1994-1995 Number of population smoking prevalence adult smokers 21.4 million 26.5% 5.7 million African Americans American Indians and Alaska Natives 1.3 million 39.2% 0.5 million Asian Americans and Pacific Islanders 6.2 million 15.3% 0.9 million 17.3 million 18.9% 3.3 million Hispanics Sources: National Center for Health Statistics and U.S. Bureau of the Census.

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    "ocrText": "04/23/98 THU 11:20 FAX 202 690 7318\nDHHS/ASPA\n007\nHispanics\nPowerful influences undermine\npublic health efforts\nAfter increasing in the 1970s and 1980s, death\nrates from respiratory cancers decreased slightly\nSmoking is associated with depression,\namong Hispanic men and women in 1990-1995.\npsychological stress, and environmental factors\nIn general, smoking rates among Hispanics\nsuch as peers who smoke and tobacco marketing\nincrease as they learn and adopt the values,\npractices.\nbeliefs, and norms of American culture.\nTobacco advertisements promote the perception\nDeclines in the prevalence of smoking have\nof cigarette smoking as safe and far more\nbeen greater among Hispanic men with at least a\nwidespread and socially acceptable than is\nhigh school education than among those with\nactually the case.\nless education.\nTobacco companies garner community\nFactors that are associated with smoking among\nloyalty by hiring community members,\nHispanics include drinking alcohol, working and\nproviding communities with tobacco\nliving with other smokers, having poor health,\nsales and advertising revenues, funding\nand being depressed.\ncommunity organizations, and\nsupporting educational, political,\ncultural, and sports activities.\nChoosing health\nMore than 10 million African Americans,\nHelping people enjoy smoke-free lives\nAmerican Indians and Alaska Natives, Asian\nAmericans and Pacific Islanders, and Hispanics\nGroup approaches for quitting smoking generally\nsmoke cigarettes. Without intervention, this\nhave not been successful with members of ethnic\nnumber may swell in the coming decade.\ngroups, possibly because the processes used have\nnot been culturally relevant or because of a lack of\nBoth direct and passive exposure to cigarette\ntransportation, money, and access to health care.\nsmoking poses special hazards to pregnant\nwomen, babies, and young children. Babies and\nTo be effective in discouraging tobacco use\nchildren who are exposed to tobacco smoke have\namong young people, strategies should include\nmore ear infections, asthma, and even die of\nrestricted access to tobacco products,\nSIDS more often. Mothers who smoke during\nschool-based prevention programs, and mass\npregnancy are more likely to have low-\nmedia campaigns geared to young people's\ninterests, attitudes, and cultural values.\nbirthweight babies and put their babies at\nincreased risk of SIDS.\nThe most successful programs for quitting\nsmoking do more than deliver culturally\nSmoking trends today will determine how heavy\nappropriate messages. They provide practical\nthe health burden will be among communities\ninformation about the health consequences of\ntomorrow. Programs that reflect cultural\ntobacco use, resources to help people quit, and\ndiversity will be cornerstones in the battle\nspecific techniques for quitting.\nagainst tobacco use.\nCigarette smokers among U.S. racial/ethnic minority populations\nThese four groups now make up almost a fourth of the U.S. adult population of 194 million.\n1995 adult\n1994-1995\nNumber of\npopulation\nsmoking prevalence\nadult smokers\n21.4 million\n26.5%\n5.7 million\nAfrican Americans\nAmerican Indians and Alaska Natives\n1.3 million\n39.2%\n0.5 million\nAsian Americans and Pacific Islanders\n6.2 million\n15.3%\n0.9 million\n17.3 million\n18.9%\n3.3 million\nHispanics\nSources: National Center for Health Statistics and U.S. Bureau of the Census."
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