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05/08/98 15:28 FAX 202 456 5557
DOMESTIC POLICY COUNCIL
009
05/06/98 WED 14:28 FAX 202 6222633
USA
they have uniformly concluded that there is no appreciable markup.⁵
State Response to the Settlement
It is possible that states may respond to the settlement by raising their excise taxes in an
attempt to partially recoup lost excise tax revenue. Such a response is consistent with a casual
reading of the historical record. However, the proposed legislation contemplates a large "pass
back" of settlement receipts to the states that will substantially exceed the lost excise tax
revenues. Thus, it is quite possible that states would lower state and local excises in response to
this inflow. In our analysis we have assumed that states neither raise nor lower their nominal tax
rates in response to the settlement.
Youth Lookback Penalty Payments
A central issue in examining price effects is whether teenagers will reduce their cigarette
consumption sufficiently so that manufacturers can avoid the look-back penalties. It is clear that
the combination of anticipated price increases and the tighter restrictions on youth access and
marketing will lead to dramatic reductions in youth smoking. However, the many uncertainties
involved in making these predictions underline the importance of incorporating in any legislation
concrete targets for reducing youth smoking with significant penalties for missing the reduction
targets.
The S. 1415 targets call for cutting youth smoking by 15 percent after 3 years, 30 percent
after 5 years, 50 percent after 7 years, and 60 percent after 10 years. The S 1415 lookback
penalties are levied on the basis of the percentage shortfall (non-attainment percentage) from the
targeted reduction. The penalties are $80 million for each non-attainment percentage point of S
or less; an additional $160 million per percentage point greater than 5 but less than 10; and an
additional $240 million per percentage point beyond 10. The lookback penalty is capped at $3.5
billion per year.
In assessing the potential costs of this lookback penalty for the industry over the first five
years of the settlement. it is necessary to estimate both the price and non-price impacts of the
⁵For example, Barnett, P. et al. (1995), "Oligopoly Structure and the Incidence of
Cigarette Excise Taxes," Journal of Public Economics, 57, P. 457-470; Merriman, D. (1994), "Do
Cigarette Tax Rates Maximize Revenue?," Economic Inquiry, 32, 419-428; Sumner, D., "A
Measurement of Monopoly Behavior: An Application to the Cigarette Industry," Journal of
Political Economy, 89, 1010-1019. A number of states do have laws which try to limit predatory
pricing by regulating that retailers cannot sell at below cost. But this is irrelevant for the question
of whether additional federal payments will be marked up at the retail level. So long as there is
some markup, there will be no predatory pricing finding - so that these laws provide no reason to
hold markups constant in percentage terms
6
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"ocrText": "05/08/98 15:28 FAX 202 456 5557\nDOMESTIC POLICY COUNCIL\n009\n05/06/98 WED 14:28 FAX 202 6222633\nUSA\nthey have uniformly concluded that there is no appreciable markup.⁵\nState Response to the Settlement\nIt is possible that states may respond to the settlement by raising their excise taxes in an\nattempt to partially recoup lost excise tax revenue. Such a response is consistent with a casual\nreading of the historical record. However, the proposed legislation contemplates a large \"pass\nback\" of settlement receipts to the states that will substantially exceed the lost excise tax\nrevenues. Thus, it is quite possible that states would lower state and local excises in response to\nthis inflow. In our analysis we have assumed that states neither raise nor lower their nominal tax\nrates in response to the settlement.\nYouth Lookback Penalty Payments\nA central issue in examining price effects is whether teenagers will reduce their cigarette\nconsumption sufficiently so that manufacturers can avoid the look-back penalties. It is clear that\nthe combination of anticipated price increases and the tighter restrictions on youth access and\nmarketing will lead to dramatic reductions in youth smoking. However, the many uncertainties\ninvolved in making these predictions underline the importance of incorporating in any legislation\nconcrete targets for reducing youth smoking with significant penalties for missing the reduction\ntargets.\nThe S. 1415 targets call for cutting youth smoking by 15 percent after 3 years, 30 percent\nafter 5 years, 50 percent after 7 years, and 60 percent after 10 years. The S 1415 lookback\npenalties are levied on the basis of the percentage shortfall (non-attainment percentage) from the\ntargeted reduction. The penalties are $80 million for each non-attainment percentage point of S\nor less; an additional $160 million per percentage point greater than 5 but less than 10; and an\nadditional $240 million per percentage point beyond 10. The lookback penalty is capped at $3.5\nbillion per year.\nIn assessing the potential costs of this lookback penalty for the industry over the first five\nyears of the settlement. it is necessary to estimate both the price and non-price impacts of the\n⁵For example, Barnett, P. et al. (1995), \"Oligopoly Structure and the Incidence of\nCigarette Excise Taxes,\" Journal of Public Economics, 57, P. 457-470; Merriman, D. (1994), \"Do\nCigarette Tax Rates Maximize Revenue?,\" Economic Inquiry, 32, 419-428; Sumner, D., \"A\nMeasurement of Monopoly Behavior: An Application to the Cigarette Industry,\" Journal of\nPolitical Economy, 89, 1010-1019. A number of states do have laws which try to limit predatory\npricing by regulating that retailers cannot sell at below cost. But this is irrelevant for the question\nof whether additional federal payments will be marked up at the retail level. So long as there is\nsome markup, there will be no predatory pricing finding - so that these laws provide no reason to\nhold markups constant in percentage terms\n6"
}