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O:\BAI\BAI98.793 S.L.C. 6 1 (B) notwithstanding subparagraph (A), adver- 2 tising or labeling for cigarettes or smokeless tobacco 3 may be disseminated in a medium that is not speci- 4 fied in paragraph (1) if the manufacturer, distribu- 5 tor, or retailer notifies the Secretary not later than 6 30 days prior to the use of such medium, and the 7 notice describes the medium and the extent to which 8 the advertising or labeling may be seen by persons 9 under the age of 18 years. 10 (b) COLOR PRINT ADS ON MAGAZINES.-No tobacco 11 product may be sold or distributed in the United States 12 unless advertising for that product appears in other than 13 any color, or combination of colors, on the outside back 14 cover of a magazine the readership of which, as deter- 15 mined by the Secretary, consists primarily of individuals 16 who are 18 years of age or older. 17 SEC. 132. POINT-OF-SALE RESTRICTIONS. 18 (a) IN GENERAL.-Except as provided in subsection 19 (b), no manufacturer, distributor, or retailer shall engage 20 in point-of-sale advertising of any tobacco product in any 21 retail establishment (other than an establishment that 22 sells only tobacco products) in which an individual under 23 the age of 18 years of age is present, or permitted to enter, 24 at any time. 25 (b) EXCEPTION.-

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