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O:\BAI\BAI98.793
S.L.C.
7
1
(1) IN GENERAL.-A retailer may place 1 point-
2
of-sale advertisement in or at each such location for
3
its brand or the contracted house retailer or private
4
label brand of its wholesaler.
5
(2) DISPLAY AREA.-The display area of any
6
such point-of-sale advertisement (either individually
7
or in the aggregate) shall not be larger than 576
8
square inches and shall consist of black letters on
9
white background or another recognized typography.
10
(3) LIMITATION.-Any such point-of-sale adver-
11
tisement shall not be attached to or located within
12
2 feet of any display fixture on which candy is dis-
13
played for sale.
14
(c) AUDIO AND VIDEO.-Any audio or video format
15 permitted under regulations promulgated by the Secretary
16 may be distributed at the time of sale of a tobacco product
17 to individuals over the age of 18 years, but no such format
18 may be played or shown in or at any location where to-
19 bacco products are offered for sale.
20
(d)
PROHIBITION
ON
LIMITATION
21 ARRNAGEMENTS.-No manufacturer or distributor of to-
22 bacco products may enter into any arrangement with a
23 retailer that limits the retailer's ability to display any form
24 of advertising or promotional material originating with an-
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"ocrText": "O:\\BAI\\BAI98.793\nS.L.C.\n7\n1\n(1) IN GENERAL.-A retailer may place 1 point-\n2\nof-sale advertisement in or at each such location for\n3\nits brand or the contracted house retailer or private\n4\nlabel brand of its wholesaler.\n5\n(2) DISPLAY AREA.-The display area of any\n6\nsuch point-of-sale advertisement (either individually\n7\nor in the aggregate) shall not be larger than 576\n8\nsquare inches and shall consist of black letters on\n9\nwhite background or another recognized typography.\n10\n(3) LIMITATION.-Any such point-of-sale adver-\n11\ntisement shall not be attached to or located within\n12\n2 feet of any display fixture on which candy is dis-\n13\nplayed for sale.\n14\n(c) AUDIO AND VIDEO.-Any audio or video format\n15 permitted under regulations promulgated by the Secretary\n16 may be distributed at the time of sale of a tobacco product\n17 to individuals over the age of 18 years, but no such format\n18 may be played or shown in or at any location where to-\n19 bacco products are offered for sale.\n20\n(d)\nPROHIBITION\nON\nLIMITATION\n21 ARRNAGEMENTS.-No manufacturer or distributor of to-\n22 bacco products may enter into any arrangement with a\n23 retailer that limits the retailer's ability to display any form\n24 of advertising or promotional material originating with an-"
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