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HILLARY RODHAM CLINTON
IT TAKES A VILLAGE
281
covering their collective strength: The South Florida
and A&E are staples of Clinton family viewing. But only
Preschool PTA monitors children's programming on the
65 percent of American households now have access to
Miami television stations, with members volunteering to
cable; and the demographics of the remaining 35 percent
watch programming for one- or two-week blocks to de-
includes a disproportionate share of the nation's chil-
termine whether the stations are complying with the law.
dren. As with many other social changes of the past
The Children's Television Act of 1990 limits the
fifty years, the children hardest hit by the negative im-
amount of time the networks can devote to commercials
pact of the media, television in particular, are those in
during children's programming, It also directs the FCC
low-income families.
more broadly to review, as part of the licensing proce-
That's why public television, which has consistently
dures, whether stations air shows that "serve the éduca-
provided educational programming for children, deserves
tional and informational needs of children." In three
our tax dollars and charitable contributions. Shows like
years, the Florida group found, the networks failed to
Sesame Street entertain while they teach math and read-
meet the law's requirements. In their 1995 report, they
ing. Where in the World Is Carmen Sandiego? makes learn-
noted that Miami commercial television stations were
ing geography fun and exciting. With the help of music
devoting only I percent of total programming time to
videos and special effects, Bill Nye, the Science Guy trans-
educational programs for children.
ports science out of the classroom and into the world.
The Miami group is among the many parent and con-
Many "hit" educational shows are creations of the Chil-
sumer groups urging the FCC to enforce its regulations
dren's Television Workshop, which was founded in 1968
and to strengthen them, by requiring the networks to air
to explore television's potential as an educational medium.
more educational programming. In 1951, twenty-seven
In May 1995, John Wright and Aletha Huston, profes-
hours of quality children's programming aired each week.
sors of human development at the University of Kansas,
The President and FCC Chairman Reed Hundt would
released the results of a four-year study on how television
like to see the FCC require each network to broadcast at
influences the academic skills, school readiness, and
least three hours a week. As of this writing, the FCC has
school adjustment of low-income children. They found
not taken action on this proposal. In response to pub-
that preschoolers who watched as little as twenty-five
lic petitions, however, Westinghouse, which has recently
minutes per day of educational children's programs like
purchased CBS, has voluntarily made such a commit-
Sesame Street :did significantly better on standardized
ment. The FCC's decision will not affect cable stations,
verbal and math tests when they started school and con-
since they are considered exempt from government reg-
sistently spent more time on reading and other educa-
ulations because they do not use the public airwaves.
tional activities than did children who watched primarily
The advent of cable television has dramatically ex-
noneducational cartoons and adult programming.
panded offerings available to children, for better and
Educators, community leaders, church groups, and
worse. Channels like Disney, Discovery, Nickelodeon,
others can join in the effort to demand support for pub-
PRINTED IN THE U.S.A. COPYRIGHT o 1996 SIMON a SCHUSTER
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"ocrText": "80\nHILLARY RODHAM CLINTON\nIT TAKES A VILLAGE\n281\ncovering their collective strength: The South Florida\nand A&E are staples of Clinton family viewing. But only\nPreschool PTA monitors children's programming on the\n65 percent of American households now have access to\nMiami television stations, with members volunteering to\ncable; and the demographics of the remaining 35 percent\nwatch programming for one- or two-week blocks to de-\nincludes a disproportionate share of the nation's chil-\ntermine whether the stations are complying with the law.\ndren. As with many other social changes of the past\nThe Children's Television Act of 1990 limits the\nfifty years, the children hardest hit by the negative im-\namount of time the networks can devote to commercials\npact of the media, television in particular, are those in\nduring children's programming, It also directs the FCC\nlow-income families.\nmore broadly to review, as part of the licensing proce-\nThat's why public television, which has consistently\ndures, whether stations air shows that \"serve the éduca-\nprovided educational programming for children, deserves\ntional and informational needs of children.\" In three\nour tax dollars and charitable contributions. Shows like\nyears, the Florida group found, the networks failed to\nSesame Street entertain while they teach math and read-\nmeet the law's requirements. In their 1995 report, they\ning. Where in the World Is Carmen Sandiego? makes learn-\nnoted that Miami commercial television stations were\ning geography fun and exciting. With the help of music\ndevoting only I percent of total programming time to\nvideos and special effects, Bill Nye, the Science Guy trans-\neducational programs for children.\nports science out of the classroom and into the world.\nThe Miami group is among the many parent and con-\nMany \"hit\" educational shows are creations of the Chil-\nsumer groups urging the FCC to enforce its regulations\ndren's Television Workshop, which was founded in 1968\nand to strengthen them, by requiring the networks to air\nto explore television's potential as an educational medium.\nmore educational programming. In 1951, twenty-seven\nIn May 1995, John Wright and Aletha Huston, profes-\nhours of quality children's programming aired each week.\nsors of human development at the University of Kansas,\nThe President and FCC Chairman Reed Hundt would\nreleased the results of a four-year study on how television\nlike to see the FCC require each network to broadcast at\ninfluences the academic skills, school readiness, and\nleast three hours a week. As of this writing, the FCC has\nschool adjustment of low-income children. They found\nnot taken action on this proposal. In response to pub-\nthat preschoolers who watched as little as twenty-five\nlic petitions, however, Westinghouse, which has recently\nminutes per day of educational children's programs like\npurchased CBS, has voluntarily made such a commit-\nSesame Street :did significantly better on standardized\nment. The FCC's decision will not affect cable stations,\nverbal and math tests when they started school and con-\nsince they are considered exempt from government reg-\nsistently spent more time on reading and other educa-\nulations because they do not use the public airwaves.\ntional activities than did children who watched primarily\nThe advent of cable television has dramatically ex-\nnoneducational cartoons and adult programming.\npanded offerings available to children, for better and\nEducators, community leaders, church groups, and\nworse. Channels like Disney, Discovery, Nickelodeon,\nothers can join in the effort to demand support for pub-\nPRINTED IN THE U.S.A. COPYRIGHT o 1996 SIMON a SCHUSTER"
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