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    "label": "Early Childhood Development #1: Early Childhood Development [3]",
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    "title": "Early Childhood Development #1: Early Childhood Development [3]",
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        "Records of the First Lady's Office (Clinton Administration)",
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    "ocrText": "Implementation Group for Television Ratings\nBackground\nAt the meeting between President Clinton and a delegation of media executives on\nFeb. 29, Jack Valenti announced that he would lead the effort to devise a rating system for\ntelevision. Other members of the panel include PBS President Ervin Duggan, Rick Taylor\nfrom Media Productions Association of America.\nThe group, ranging form 15-25 people depending on the issue, has met twice a\nmonth. Subgroups deal with issues such as audience research, rating dissemination, defining\n'newscast' etc (NYT 3/18).\nPurpose\nTo design and implement a rating system for TV programs (not including newscasts\nor sports) that will provide parents with four kinds of information about television programs:\nSexual content, violence, adult language, and age-appropriateness.\nAlso, Duggan suggests adding a positive rating icon to designate shows with\neducational value. This icon would distinguish mindless cartoons from shows like CNN\nNewsroom, Nickelodeon's Launch Box, Court TV's 'Class Action' and CBS 'Schoolbreak\nSpecials. Duggan said the rating would be based on agreed-upon educational standards\ndetermined by the implementation group.\nTarget deadline\nThe group aims to develop the rating system by January of 1997 (4/4/96 NYT).\nChallenges\nOpponents brought up a number of questions and challenges for the implementation\ngroup. Here are some examples and the groups responses.\no How can such a vast quantity of material-1640 hours per day-- be rated?\nThe group plans to assign a categorical rating for each program series as opposed to rating\nindividual shows.\no How can such a comprehensive rating system be structured?\nThe group will use movie association's ratings as a template but will be more specific about\nage suitability--PG-8, PG-10 for example (NYT 3/18)-and less specific about actual content.\no How should the ratings be publicized in an objective and understandable format ?\nThe group hopes to display the ratings, once created, in TV guide, on the air during broadcast\ntime as well as during program promotions (Christian Science Monitor 6/27)."
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