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1994's Female Nonvoters Will Support Clinton at Polls, Emily's List Survey Says
By Thomas B. Edsall
dates by 13 points. In contrast, men fa-
women, with an extra sampling of 1994
become increasingly Democratic,
slight edge to Republican congressional
The survey also ranked the partisan-
Washington Post Staff Writer
vored Clinton by 6 points, and are more
"drop-off" women. One of the goals of
Greenberg said, is retirees, who favor
candidates, and suburban women favor
ship of different categories of women,
inclined to favor GOP congressional
Emily's List is to boost turnout among
Clinton over Dole by a 64 to 31 margin.
Democratic congressional candidates
finding:
Women who voted in the 1992 presi-
candidates by a 6-point margin.
women who did not vote in 1994. They
Single women favor Clinton over Dole
by a 4-point margin.
The most Democratic are black and
dential election but failed to cast ballots
While providing evidence of overall
are a group that tends to be more
by 63 to 34 percent, and by 19 percent-
Among women in low wage occupa-
Hispanic minority women, who are 72
in 1994 are now prepared to back Pres-
Democratic support among women, the
downscale in education and economic
age points they favor the Democratic
tions, Clinton has a relatively modest
percent Democratic and 10 percent
ident Clinton and Democratic congres-
survey also shows Democratic weak-
status, and traditionally less likely to
Party over the GOP. Catholic women,
52 to 45 percent lead over Dole. These
Republican. Women from union house-
sional candidates by strong margins, ac-
nesses among such key groups of white
vote.
in turn, favor Clinton over Dole by 61
voters are worried about the economy,
holds are Democratic by a 31-point
cording to a poll for Emily's List, an
women as married mothers and work-
Greenberg said the pro-Democratic
to 35 percent, and by 18 points favor
and they do not have much faith in the
margin; retired women are Democratic
organization that provides financial and
ing women with blue-collar or working
findings of the survey include the prob-
the Democratic Party over the GOP.
Democratic Party to deal with it. They
by 22 points; single women 19 points;
strategic support to Democratic wom-
class jobs, both of whom trust the GOP
ability that "the normal presidential
Two key swing groups of women,
give the GOP an 8-point advantage
Catholic women, 18 points; younger,
en running for public office.
as much or more than the Democratic
year surge [in voting] should produce a
those who live in suburbia and those
when asked which party can better
noncollege, 13 points; lower wage oc-
The survey, conducted by Demo-
Party on economic issues. The Republi-
significantly greater Democratic vote
with professional jobs, diverge in their
handle the economy, and a 14-point
cupation women, 6 points; suburban
cratic pollsters Stan Greenberg and
can's strongest sources of support
because those who stayed away in
leyalties. Both tend to be supportive of
edge when asked which party is better
women, 3 points; and middle-income
Celinda Lake, shows that women over-
among women are with white Southern
1994 are so Democratic.' These voters
abortion rights and are inclined to give
equipped to provide economic security.
women, 2 points.
all are much more Democratic and pro-
and evangelical voters.
back Clinton over Dole by a 33-point
Clinton fairly strong support, but they
Similarly, married mothers favor the
Women holding professional jobs are
Clinton than men. Women favored Clin-
The study, the first of a series to be
margin, and, by a 20-point margin, say
are much more lukewarm to Demo-
GOP on the issues of the economy and
evenly split between the two parties,
ton over Senate Majority Leader Rob-
released every six weeks through the
they intend to vote for Democratic con-
cratic congressional candidates.
taxes by margins of 16 and 19 points,
while Republican women include South-
ert J. Dole (R-Kan.) by 19 percentage
November election, was conducted
gressional candidates instead of Repub-
Clinton beats Dole by 18 points
and by even larger margins of 29 and
emers, homemakers, married mothers,
points, and are more inclined to vote
March 20 to 24. A total of 1,089 voters
licans.
among both professional and suburban
34 points on the questions of economic
and devout evangelicals, who favor the
for Democratic congressional candi-
were surveyed, 308 men and 781
Another group of women that has
women, but professional women give a
security and personal responsibility.
GOP by 16 points, the largest margin.
who is seeking another candidate.
tirement.
enton, the city's first black mayor,
with Memphis Mayor Willie W. Her-
May, as his successor opened a split
versity of Michigan Law School in
will be 26 and graduate from the Uni-
Ford's bid to anoint his son; who
Democratic.
FRIDAY, APRIL 12, 1996
THE WASHINGTON POST
urbs, is 59 percent black and solidly
most of Memphis and part of its sub-
Ford's district, which consists of
in subsequent elections.
won less than 58 percent of the vote
82 percent of the vote. He has never
dictment, Ford was reelected with
nity. In 1988, the year after his in-
family in the Memphis black commu-
member of the dominant political
into political problems for Ford, a
Legal problems never translated
acquitted Ford in 1993.
ond jury of 11 whites and one black
dict in his first trial in 1990. A sec-
cial lines, was unable to reach a ver-
A federal court jury, split along ra-
on bank, mail and tax fraud charges.
because of a 1987 federal indictment
had to give up that spot for six years
sources, which oversees welfare. He
Means subcommittee on human re-
chairmanship of the House Ways and
Ford, who had just regained the
elections was particularly hard for
The GOP sweep of 1994 House
lost a primary race this week.
tion. Rep. Greg Laughlin (R-Tex.)
bids for their party's Senate nomina-
Jim Chapman, were defeated in their
Democratic Reps. John Bryant and
ning for the Senate and two, Texas
year. Ten of these members are run-
say he would not seek reelection this
Ford is the 46th House member to
business, but offered no details.
Ford said he would go into private
and a new generation to come now."
Memphis. "It's time for a new vision
a part of this city," Ford, 50, said in
"I want to come back home and be
succeed him.
Harold Jr., would be a candidate to
a 12th term this fall and that his son,
said yesterday he would not run for
Rep. Harold E. Ford (D-Tenn.)
Another day, another House re-
Washington Post Staff Writer
By John E. Yang
To Vie for His Seat
Tennessean Son
Reelection
Won't Seek
Rep. Ford
THE WASHINGTON POST
FRIDAY, APRIL 12. 1996
Hale declined to answer questions
Hale Finishes
as he left the Little Rock Federal
Building with an FBI agent, saying
he could testify again in the case.
Testimony in
"My attorney has advised me not to
talk because I may be recalled," he
Fraud Trial
said.
Attorneys for the three defen-
dants subjected Hale to intense
questioning during cross-
Whitewater Figure
examination aimed at shattering
Hale's credibility in the eyes of the
Spars With Lawyers
jury. Hale admitted lying numerous
times in depositions, in statements
to the FBI and in Small Business Ad-
By Michael Haddigan
ministration documents.
Special to The Washington Post
Hale pleaded guilty to two felony
LITTLE ROCK, April 11-Heat-
fraud charges and was sentenced in
ed exchanges marked the conclusion
March to 28 months in prison. He
today of almost two weeks of testi-
testified in the Whitewater trial un-
mony from prosecution witness Da-
der a plea agreement with the office
vid Hale in the federal fraud and con-
of Independent Counsel Kenneth W.
spiracy trial of Gov. Jim Guy Tucker
Starr.
(D) and James B. McDougal and his
Earlier today, U.S. District Judge
former wife Susan.
George Howard Jr. refused a re-
Hale, the government's key wit-
quest by Tucker attorney George
ness, reacted angrily to a defense at-
Collins to sever the governor's case
torney's suggestion that he lied
from his codefendants'.
when he said then-Gov. Bill Clinton
The separation would have ended
pushed him to make an illegal
the trial for Tucker in its sixth week
$300,000 loan to Susan McDougal.
and forced a new trial with new ju-
rors. Collins's motion came when
"The FBI and the independent
counsel has checked out three and
the judge allowed testimony on a
four times everything I have caid,"
1983 real estate deal that lead pros-
Hale repiied.
ecutor W. Ray Jahn said showed
Tucker knew how to misapply funds
James McDougal's attorney, Sam
in ways similar to those outlined in
Heuer, again questioned Hale about
the indictment.
a meeting he said he had with James
McDougal and Clinton at the sales
Under questioning by Jahn, Hale
said Tucker asked him to lend mon-
office of the failed Castle Grande de-
ey to a former Tucker congressional
velopment south of Little Rock. Hale
aide, John Niven. Niven was having
said the three originally talked about
financial problems and a bank was
a $150,000 loan, but later increased
going to take his lakefront home,
the amount.
Hale said.
Clinton, he said, offered to put up
Tucker had Madison assume Niv-
land in northern Arkansas' Marion
en's mortgage and pay off the bank,
County as security for the loan. The
he said, and Tucker then formed two
Whitewater land development once
shell corporations. Hale's Capital
owned by the McDougals and the
Management Services loaned one of
Clintons is in the same county.
the companies, Niven Real Estate,
"The truth of the matter," Heuer
$80,000 as working capital. But the
shot back, "is you can't look this jury
money was used to pay off Niven's
in the eye and tell this jury that Bill
personal debts, Hale said.
Clinton had a need for this money or
Niven transferred the home to
where he was going to put it."
Hale through the second company,
"It was never discussed," Hale
Greenfield Properties, the former
said.
judge said.
Hale ended his nine days of testi-
mony this afternoon. The three de-
fendants are on trial in Little Rock
on charges they conspired to obtain
$3 million in illegal loans. Hale has
alleged Clinton pressured him to
make an improper $300,000 loan to
Susan McDougal.
Clinton, who has not been
charged, calls the allegation "a bunch
of bull." The defense contends Hale
fabricated the story to embarrass
the president. Clinton is to testify by
videotape April 28.
MOST
POLITICIANS
STILL THINK
WOMEN
SHOULD BE
SEEN
AND NOT
HEARD.
IN THE LAST
ELECTION,
39 MILLION
WOMEN
AGREED.
They gave up the power to make an impact on
crime, drugs, education, pollution, poverty, bealthcare
and the bomeless. The power to change their lives.
On November 3rd, don t be one of the women
no one bears.
01992 The Deciding Vote., Inc.
MAKE THEM LISTEN.
Th Decid use
TE
M
E
Z
2
TM
THIS
NOVEMBER,
SOMEONE
HAS THE
POWER TO
CHANGE
YOUR LIFE.
Someone who will decide whether your children get
the education they deserve.
Someone who can influence the way you 're treated
in the workplace.
Someone who will have an impact on crime, drugs,
pollution, poverty, healtbcare and the bomeless.
DID
YOU.
The New York Times
On November 3rd, women will have the power
to change the world.
Th Decid Lass
TE
M
E
N
9
2
TM
The Deciding
TE
EXPOSURE IN:
M E N 2
NETWORKS
RADIO
ABC-TV
ABC Radio Network
CBS-TV
CBS Radio Network-Gil Gross
NBC-TV
CBS O & O stations
FOX Broadcasting Corp.
MediaAmerica
Shadow Traffic
MAGAZINES
Deborah Norville Show
AD AGE
BETTER HOMES & GARDENS
LOCAL TELEVISION
BROADCASTING
WFLF-TV Chicago
BUSINESS WEEK
WWOR-TV New Jersey
COSMOPOLITAN
WTTG-TV Washington DC
COUNTRY AMERICA
KDAF-Dallas
COUNTRY LIVING
KRIV-TV Houston
FAMILY CIRCLE
WNYN-TV New York
FORTUNE
KTTU Los Angeles
GENTLEMEN'S QUARTERLY
KSTU-TV Salt Lake City
GOOD HOUSEKEEPING
HARPER'S BAZAAR
CABLE
LADIES' HOME JOURNAL
A&E
LIFE
CNN
MCCALL'S
Discovery
METROPOLITAN HOME
Lifetime
MIRABELLA
Nickelodeon
MONEY
TBS
NEWSWEEK
TNT
NEW YORK MAGAZINE
USA
PARENTING
PEOPLE
NEWSPAPERS
READER'S DIGEST
THE NEW YORK TIMES
REDBOOK
NEW YORK NEWSDAY
SOAP OPERA DIGEST
SOAP OPERA WEEKLY
OUT OF HOME
SPORTS ILLUSTRATED
Ackerly Airport Advertising
TIME
Gannett (all markets)
TV GUIDE
U.S. NEWS & WORLD REPORT
OTHER
VOGUE
ENTERTAINMENT TONIGHT
WORKING WOMAN
LIFETIME "SEIZE THE POWER"
NBC WEEKEND
SALLY JESSE RAPHAEL
SONYA LIVE!
CATHY Cartoon Strip
MARCELLA
ROSEN
-
Chairperson
Executive
Vice
President
Ayer
-
Tel(212) 474-5815
Fax (212) 474-5070
Late Edition
The New York Times
New York: Today, mostly sunny. High
"All the News
72. Tonight, not as cold. Low 55. To-
morrow, dimming sun, more clouds,
That's Fit to Print"
showers arriving. High 68. Yesterday,
high 70. low 43. Details, page C22
VOL.CXLII
Copyright o 1992 The New York Times
NEW YORK, THURSDAY, OCTOBER 8, 1992
50 CENTS
No. 49,113
A32
L
THE NEW YORK TIMES NATIONAL THURSDAY, OCTOBER S. 1992
The 1992 Campaign
"They have tremendous power if they only use it.
JEANNE CHINARD
Nonpartisan Group Exhorts Women to Vote
Democratic and Republican Parties.
vote did not do SU in the last President
papers, and on billboards in 100 air.
The group's message 15 simply to urge
nal election. Of those. 4 million were
ports. Ms. Rosen said she expected the
women to vote.
registered
advertisements, which are run without
"There are 50 many wamen who
Marcella Rosen. an executive vice
charge. to receive the equivalent of $3
A young woman rushes into an emer.
and poverty. education and unemploy-
advertising companies and news and
don't feel that they have any influence
president at Aver Inc., founded the
million to $4 million worth of space in
gency room, cluiching her baby to her
ment. Someone who can make a differ-
entertainment organizations. The
or effect on the world around them or
group after attending several fund
the next munth.
chest. She begs for help for the child
ENCE
You."
group was formed two months ago to
on their own lives or on their children's
raising events for female candidates
The nonpartisan nature of the cam-
but meets with empty stares and curt
The screen fades to black, and a
produce a set of advertisements urging
lives," said Jeanne Chinard, who is an
and organizations She said that in
paign attracted women from a broad
answers Frustroled. she sits down in
statement appears: "Most politicians
women to vote.
executive vice president and senior
what has become known as the "Year
range of organizations.
an empty hall, rocking the baby as she
still think women should be seen and
not heard." And then: "Make them
No Position on Issues
creative director at Young and Rubi-
of the Woman," women had to be en-
"That's what made me feel good
walts.
cam in New York City and who came
couraged to vote for their own inter-
about supporting It," said Lisa Valk.
listen. Vote."
The Deciding Vote is determinedly
up with the idea for the advertise-
ests.
publisher of Time, which will run the
A voice says: "This November, there
This 30-second public service adver-
nonpartisan and has avoided taking
ments. "But in fact they have tremen-
The result is a campaign that will
advertisements this month. "I don't
is someone who has the power to
tisement and a similar but longer one
positions on so-called women's issues,
dous power if they only use it."
run in coming weeks on the major
think we should be in the position of
change your life. Someone who will
are the products of The Deciding Vote,
like abortion and sexual harassment,
According 10 The Deciding Vote, 39
networks, cable services and radio, in
telling women how to vote, just encour-
have a major impact on health care
a group of more than 50 women from
that have become flashpoints for the
million women who were eligible to
more than 30 magazines and two news-
aging them to get out there."
The Deciding
TE
1992 is a critical election year for women, because the issues of 1992 affect women as
never before.
Big issues, like education, job rights, abortion, healthcare. And there are lots of
important local ones too.
They're all at the core of women's lives today. We believe women should help decide
them. That's why we started The Deciding Women 1992.
We're not feminists or partisans. We're neither left nor right. We see issues---but we
don't take a position on them.
Except one. We think women have to vote this November.
We're a group of people in the communications business. Those of us in advertising
are putting together some television commercials and print ads. Those of us in media
have been soliciting pro-bono space and time--and we've succeeded (see the following
page).
We'll be on network and cable TV, in major magazines, on talk shows, radio, airport
displays, and in movie theaters. Practically everywhere---and that's the way we think
it has to be if we're going to succeed.
That's why---in spite of the tremendous media support so far--we're still looking for
more. More donations of TV and Radio time and Magazine and Newspaper space.
Mentions in broadcast show scripts, in editorial material in every medium, via public
relations---any and every way to spread the word.
You see, it's a message that's so important that it really can't be said too often.
We're aiming to start this effort on October 15--two weeks of intense communications
effort to get women to cast a vote on issues that are critical to them.
There's still time to help---with your space, your time, and most important, your
commitment. We figure the last vote we get out could be more than just another vote.
It could be The Deciding Vote."
MARCELLA
ROSEN
Chairperson
Vice President
Ayer
474-5815
Fax (212) 474-5070
*The Deciding Vote--Women 1992 is a not-for-p Til organization applying for exemption under section 501(c)(3) of the Internal Revenue
JOHN MACK
CARTER
COMING UP:
ALASKA!
To make sure our June
'93 cruise will live up to
VOTE
the (by now sky-high)
expectations of passen-
gers who've sailed with
us before-to Scandi-
navia and Russia, the
Mediterranean, Bermuda, New En-
EDITOR'S
gland-GH's Needlework and Crafts Editor
(and inveterate traveler) Cecelia Toth
made the trip herself this summer. In addi-
NOTEBOOK
In a year in which
tion to checking out the ship (above) and the
"women's issues" are on
sights, Cecelia came back full of ideas for
every candidate's lips, it
ways to make the GH cruise to Alaska our most
doesn't take much to
extraordinary one yet. For more about it, call
predict that women's votes
800-736-8382, or write to Dailey-Thorp Trav-
could sway the election.
el, Inc., 330 W. 58th St., New York, NY 10019.
But it took Ayer, Inc.'s
Marcella Rosen (above),
IF YOU SPEND ANY TIME at all watch-
one of the top executives
ing TV the week of Nov. 30-Dec. 6, you're
in advertising, to try to
bound to see an unusual-and highly wel-
make sure they do. I first
come-focus on education issues in a num-
heard about the
ber of programs. Thank Education First!, a so-
nonpartisan group
cially conscious organization of leaders in the
Marcella heads-women
entertainment industry founded by Lynda
(and men) in
Guber and Carole Isenberg. former teachers
communications whose
turned film and television producers.
goal is to get all eligible
women to vote this
RIGHT UP THERE with the Olympics when
month-when she pulled
it comes to the quality of the competition is
me aside at a party to talk
the American Culinary Federation's annual
about her conviction that
national competition, challenging chef-dieti-
advertising, so successful
tian teams to come up with a four-course
in selling products to
meal as tasty as it is nutritious. So we were all
women, should be used
delighted when GH's Director of Nutrition and
just as forcefully to
Fitness (as well as Institute Associate Direc-
persuade them to vote.
tor) Delia Hammock (below) came back
She convinced me-with
this-the first-year with a silver!
the result that GH's parent
Hearst Corporation has
GH's Delia Hammock
contributed public-service
with Chef Klaus
pages in support of the
Friedenreich
campaign, not only in GH
(see page 62), but in
Redbook, Country Living,
Harper's Bazaar, Victoria,
and Cosmopolitan.
16
Good Housekeeping/November 1992
CEOs
HOW THEY SEE
S RATEG ES
AIR FRANCE
HYUNDAI
MAYTAG
7-ELEVEN
APAN
THE ECONOMY
FIGHT BACK
BusinessWeek
McGRAW-HILL PUBLICATION
$2.75
OCTOBER 26, 1992
THE HAND THAT ROCKS THE CRADLE PULLS THE LEVER
n a year when record numbers of
ecutive vice-president at N.W. Ayer
try's 1,200 Kinder-Care Learning Cen-
women are running for office, the
Inc., who came up with the scheme.
ters. Employees at the Body Shop's 106
female electorate could make histo-
RECRUITMENT. Meanwhile, retailers and
cosmetic stores were deputized by
ry, too. Ever since 1980, a greater per-
service businesses with a heavily fe-
state governments to register voters-
centage of eligible women have voted
male clientele have developed election
and they signed up 32,000 new ones.
than men. And this year, a concerted
fever. In New York, the League of
Bloomingdale's and New Woman mag-
effort to increase their participation
Women Voters registered 700 new vot-
azine have co-sponsored fashion shows
could influence election outcomes.
ers over several days at two Lord &
that include a plug for voting.
That's the idea behind The Deciding
Taylor stores. League volunteers also
The result of these efforts could be a
Vote, a nonpartisan effort mounted by
signed up parents at most of the coun-
widening of women's already-impres-
women executives at media outlets and
sive edge in the electorate. In 1988,
advertising agencies to persuade wom-
56% of American men (47 million) and
en to go to the polls. As a public ser-
vice, several ad firms, TV and radio net-
In 1988, 56% of American
58% of women (53 million) went to the
polls. A surge in new female voters
works, and 25 major magazines and
men (47 million) and
could make the difference-in those
newspapers are producing and running
58% of women (53 million)
races where women and men differ sig.
ads worth more than $3 million. "If
nificantly in their views. That could be
more women voted, they could change
went to the polls
very bad news for George Bush.
an election," says Marcella Rosen, ex-
By Susan B. Garland in Washington
*ELLY IADUME
GOVERNMENT
BUSINESS WEEK/OCTOBER 26. 1992 107
October 26, 1992
Crain's New York Business
39
Voting campaigns target women, youth
BY CYNTHIA RIGG
ALONG MADISON AVENUE
soundtrack, use music-video-like
might not ordinarily have been
CRAIN'S NEW YORK BUSINESS
camera work as they catch young
interested in politics," says a
New Yorkers around town. One
Comedy Channel spokesman.
Much media attention has been
New York City Board of Elections
time commitments for the month
spot includes fast-cut scenes of
Members Only, a Manhattan-
focused on the effectiveness of the
announced that 613,181 new
prior to the election.
New Yorkers saying phrases like,
based menswear company. IS fo-
presidential campaign advertis-
names had been added to the
Getting out the female vote is
"I think," and "In my opinion."
cusing its message on a rather
ing. But a number of other adver-
voter rolls since the beginning of
the goal of Maidenform's new ad
Words flash on the screen, "What
unexpected group-children The
tising efforts could also have a
the year. This brings the total to
campaign, which began Oct. 19.
you think doesn't matter. Unless
company, which is spending its
large impact on the outcome.
its highest level since 1973.
Created by Ogilvy & Mather, the
you vote." The campaign's logo
entire 1992 advertising budget on
A plethora of public service and
Ms. Rosen and other advertising
TV spot shows quick cuts of
features a clenched fist with
a get-out-the-vote message, is
a few paid promotions are urging
and media executives formed
women with candidates' names or
"VOTE" written on the knuckles.
running three TV commercials.
Americans to use their voting
"The Deciding Vote," a non-par-
topical issues on buttons as the
women hum, "Yankee Doodle
A voice with a New York edge
The lead spot uses a split screen,
power. Perhaps more than in any
tisan, non-profit group. A team
showing both President Bush and
other election year, the ad cam-
led by Young & Rubicam execu-
Dandy." A voice-over admon-
"The work is hard-hitting, al-
Gov. Bill Clinton espousing their
paigns target specific categories
tives Jeanne Chinard and Beverly
ishes, "If you've got something to
most brash, a real New York
programs. An announcer then
of potential voters, especially
Okada created TV and print cam-
say, now's the time to get it off
voice," says Bill Brown, president
says, "It's your future they're
women and young adults.
paigns. The former shows a
your chest."
of Messina/Brown, a fledgling
talking about. If you're under 18
"In the last presidential elec-
mother confused and powerless in
The ladies' lingerie company
shop whose initial client was R.J.
you may not have a vote, but you
tion, there were 9 million women
a hospital emergency room. A
believes it can serve a worthy
Reynolds. "We felt that it was
still have a voice. Tell your par-
who registered but did not vote,"
voice-over intones that in No-
cause while promoting itself. "The
critical to breaking through the
ents to vote."
says Marcella Rosen, executive
vember there is someone who has
Maidenform brand was built by
clutter."
"The idea is to sensitize the
vice president at Ayer Inc. "If we
the power to change issues like
advertising that has encouraged
A different approach is being
kids," says Allen Kay, chairman
can convince 5% more of those
health care, poverty and educa-
women's achievements," says
used by Comedy Central, the com-
of Korey, Kay & Partners, which
women to vote, there will be
tion. "It's you. Yet most politi-
Marilyn Bane, Maidenform's vice
edy network, to reach the same
created the campaign. "Kids have
450,000 more votes cast. In three
cians think women should be seen
president-advertising.
group. A series of twelve, 30-sec-
nudged their parents to stop
of the last eight presidential elec-
and not heard. Make them listen.
Other campaigns are targeting
ond spots, featuring comedians
smoking Now they can get them
tions, a shift of 87,000 votes could
Vote."
young voters who tend to be more
Will Durst, Mo Gaffney and
to vote.'
have changed the outcome."
The print ad shows a woman
apathetic than their older coun-
others, uses taglines like, "Don't
Members Only is also using two
with her mouth air-brushed out
terparts. Manhattan-based Mes-
be a butthead. Vote." and "Please
other commercials. which were
An upsurge in registrations
followed by a similar message,
sina/Brown Inc. created four pro
vote 'cause if you don't vote. you
created for the last presidential
There doesn't seem to be any
"Don't be one of the women no
bono TV commercials for the New
can't bitch." The spots have been
election: use of documentary foot-
single reason for the increased in-
one hears."
York City Board of Elections. The
running six times a day on the
age of dictators and persecution
terest, but the spots are having an
Ms. Rosen, who heads up Ayer's
"Use the Power" campaign is tar-
channel since Oct. 5 and will con-
to move people to vote. The com-
impact in a political campaign
media department, estimates that
geted to New Yorkers 18 to 25
tinue until Election Night.
pany will be spending $1 million
where there is already intense in-
the campaign has received at least
years old. The 30-second TV
"We believe our approach is
in the two weeks before the
terest. Earlier this month, the
$4 million in media space and
spots, accompanied by a hip-hop
bringing in some people who
election.
also receiver. Buyer is headed by
George Hochman, who is 14.3%
shareholder of licensee of two AM's
and three FM's. KZBB has CHR-AC
format on 97.9 mhz with 100 kw and
MOST POLITICIANS
antenna 2,000 feet above average ter-
STILL THINK
rain.
WOMEN SHOULD BE SEEN
AND NOT HEARD.
KKTZ(FM) Mountain Home, Ark. 0
Sold by Eustis-Wichert Communica-
tions Inc. to MAC Partners for
$300,000. Seller is headed by Bill R.
Eustis, and has no other broadcast in-
terests. Buyer is headed by J. Morgan
Dowdy, who has interests in six AM's
GETTING OUT THE WOMEN'S VOTE
and eight FM's, including 50% inter-
est in KPFM(FM) Mountain Home, Ark.
KKTZ has AC, sports format on 107.5
A
dvertisements designed to encourage women to vote are the product of
a cooperative effort by a group of media companies. Among those
mhz with 100 kw and antenna 761 feet
providing free time for spots produced by The Deciding Vote, a nonprofit
above average terrain. Broker: Bill
committee of media executives, were all three broadcast television net-
Cate.
works, ABC radio network, CBS radio stations, MediaAmerica, Shadow
KSDI(TV) Clovis, Calif. O Sold by San
Traffic, The Deborah Norville Show, and cable networks Arts & Enter-
Joaquin Television Improvement
tainment, CNN, Discovery, Lifetime, TBS, Telemundo, TNT and USA.
Corp. to Gary M. Cocola for
The committee was chaired by Marcella Rosen, Ayer Inc. executive
$275,000. Cocola is exercising option
vice president/director of media services, worldwide The script for the
to buy license in order to construct
TV spot, in both 30-second and 60-second versions, portrays a woman
station; he has interests in three
with a sick baby in a hospital struggling to get help and urges women to
LPTV's. KSDI is assigned to ch. 43.
use their own power by voting. Rosen said the ad portrayed "vulnerabili-
ty." She said roughly 68% of women registered to vote in the last
WHOF(AM) Wildwood, Fla. Sold by
presidential election and 58% percent of those voted: both percentages are
Christian Radio Communications Inc.
roughly two percentage points more than those for men. Rosen told
to Walker Heart of Florida Broadcast-
BROADCASTING that Sally Jesse Raphael would be lending her name to the
ing Inc. for $263,500. Seller is head-
registration drive and that the committee's efforts might be written into an
ed by Regina Wooley. Buyer is head-
upcoming episode of Designing Women
ed by Keith Walker. Wooley and
Other founding members of the committee include Kay Delaney, senior
Walker have interests in licensee of
vice president, international, Turner Broadcasting; Betty Hudson, senior
WWKO(AM) Cocoa, Fla. WHOF has
vice president, corporate communications, NBC; Patty Matson, vice presi-
gospel music format on 640 khz with
dent, corporate communications, Capital Cities/ABC; Doug McCormick,
830 W day and 980 W night.
executive vice president, Lifetime Television; Lisa Rosen, marketing
WKQT(FM) Newport, N.C. CP sold
associate, and Diane Seaman, vice president of sales, Eastern, both Fox
by Recycled Radio Co. Inc. to New
Broadcasting.
East Communications Inc. for
So far, Rosen said. roughly $3 million-$4 million worth of time has
$262,581. Seller is headed by Bruce
been donated, but the committee, through her office, will provide spots to
R. Naegelen, and has interests in
cable systems, TV and radio stations willing to donate airtime. -GF
WBTB(AM) Beaufort, N.C. Buyer is
headed by Henry W. Hinton Jr., and is
licensee of WCZI(FM) Washington,
N.C. WKQT has rock format on 103.3
mhz with 100 kw and antenna 600 feet
'ROLLING STONE' FOR THE MTV GENERATION
above average terrain.
M
TV and Rolling Stone magazine have sold out their cross-media
WIXY(FM) Champaign, III. D CP sold
venture, a co-production of "Rolling Stone 25: The MTV Special,"
by Holiday Broadcasting Inc. to Saga
to six sponsors. The advertisers-Duraceli, Ford Motor Co., The Gap,
Communications of Illinois Inc. for
Nike, RCA Consumer Electronics and Sega-have bought time in the 90-
$250,000. Seller is headed by W.
minute co-produced special and in other MTV programs, as well as ad
Russell Withers Jr., and is licensee of
pages in Rolling Stone. According to Doug Rohrer, vice president, ad
two AM's, three FM's and five TV's.
sales, MTV, his network and Rolling Stone may do other joint ventures in
Buyer is headed by Edward K. Chris-
the future, but "nothing specific is being looked at right now."
tian, who is also purchasing
Honoring the magazine's 25th anniversary, "Rolling Stone 25: The
WVEM(FM) Springfield, III. (see
MTV Special" premieres on the music channel on Nov. 18 and will be
above). WIXY is assigned to 100.3
shown on the network an additional three times. It features interviews with
mhz with 12.9 kw and antenna 138 m.
musicians and celebrities the magazine has covered over the years, as well
as writers, editors and photographers who have worked on the publica-
tion.
-SDM
For other proposed and approved
sales see "For the Record," page 64.
56 Business
Oct 19 1992 Broadcasting
The Deciding
TE
E 2
CONTRIBUTORS INCLUDE:
Joelle Attinger, Editor, Time Magazine
Inez Aimee, Exec. V.P./Strategic Planning, Shadow Broadcast Services
Mary Berner, V.P./ Associate Publisher, TV Guide
Bob Blackmore, NBC TV
Gail Blanke, Sr. V.P./Corporate Affairs & Communications, Avon
*Myrna Blyth, Publishing Director & Editor-In-Chief, Ladies' Home Journal
Kathryn Bushkin, Director of Editorial Administration, U.S. News & World Report
"Pat Carbine, President, MS. Foundation for Educ. & Comm.
Jeanne Chinard, Exec. V.P./Sr. Creative Director, Young & Rubicam
Gina Colbath, Ad Director, Discovery
Michael Clinton, Publisher, GQ
Don Davison, President & CEO, Gannett Outdoor
"Kay Delaney, Sr. V.P. International, Turner Broadcasting
Mary Duffy, Senior Producer, Sally Jessy Raphael
Harvey Dzodin, ABC TV
Peg Farrell, Associate Publisher/Advertising Director, Reader's Digest
*Anne Fuchs, Publisher, Vogue
Jim Hayes, Publisher, Fortune
"Betty Hudson, Sr. V.P./Corporate Communications, NBC
Bob Igiel, Sr. V.P./Business Development, A&E
Ann Jackson, General Manager, Sports Illustrated
Michelle Jennings, V.P./National Account Manager, MediaAmerica, Inc.
MARCELLA ROSEN
Chairperson
Executive Vice President
Ayer
Tel (212) 474-5815
Fax (212)474-5070
Jay Kernis, Senior Producer, CBS This Morning
Kay Koplovitz, President & CEO, USA Network
"Ellen Levine, Editor-In-Chief, Redbook
Susan Love, V.P./Eastern Sales Manager, ABC Radio
Peter Lund, Executive Vice President, CBS TV
Susan Lyne, Editor/Publishing Director, Premiere Movie Magazine
Betsy Martin, Ad Director, Money
"Patty Matson, V. P., Corporate Communications, Capital Cities/ABC, Inc.
"Doug McCormick, Executive Vice President, Lifetime Television
Chris Miller, V.P./Director of Marketing, New York Newsday
Grace Mirabella, Publication Director, Mirabella
Ann Moore, Publisher, People Weekly
"Mary Morgan, Executive Assistant, Ayer
"Beverly Okada, Sr. V.P./Group Creative Director, Young & Rubicam
Ruth Otte, President, Discovery Networks
Lance Primis, President & General Manager, The New York Times
Jonathan Rinehart, Chairman & CEO, Ogilvy Adams & Rinehart
Burt Rosen, Account Executive, NBC TV
"Lisa Rosen, Marketing Associate, Fox Broadcasting
"Marcella Rosen, Executive V. P./Worldwide Media Director, Ayer
Amy Rosenblum, Producer, Sally Jessy Raphael
"Valerie Salembier, Publisher, Family Circle Magazine
"Diane Seaman, Vice President of Sales, Eastern, Fox Broadcasting
Marcia Silverman, Vice Chairman & C.O.O., Ogilvy Adams & Rinehart
Cleary Simpson, Ad Director, Life
Carol Smith, Publisher, Parenting
Rick Smith, Editor-in-Chief/President, Newsweek
Lori Spano, President, Ackerly Airport Advertising
Susan Spindler, Susan Spindler Advertising, Inc.
Leslie Sturm, Network Radio Buyer, Ayer, Inc.
Catherine Sullivan, Account Executive, NBC TV
Carol Taber, Executive V.P./Group Publisher, Working Woman
Linda Bloodworth-Thomason, "Designing Women"
"Susan Toepfer, Assistant Managing Editor, People Weekly
"Lisa Valk, Publisher, Time Magazine
"Betsy Wade, New York Times
Carolyn Wall, Exec. V.P./Corporate Development & Sales, News America Holdings Inc.
Rosalyn Weinman, V.P./ Broadcast Standards & Practices, NBC TV
Nancy Widmann, President, CBS Radio/CBS Inc.
Founding members.
SENT 3Y:
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912024563244:# 2
Network Television Association
May 9, 1995
Ms. Maggie Williams
Chief of Staff
Office of the First Lady
The White House
1600 Pennsylvania Avenue
Washington D.C. 00153
Dear Maggie,
Hillary suggested I call you. I was in Washington D.C. yesterday, as a
Director of The Advertising Council. Her talk to us was exceptionally
well-received.
In 1992, I founded an ad hoc coalition, "The Deciding Votc", to run a
campaign to get out the women's vote. We ran in all media and
received close to $3 million in donated space, time and creative services.
(Attached are the ads, the media coverage, a list of the group and some
press.)
1996 is equally important for establishing women as a constituency. I'm
beginning to plan a new effort and would like to discuss it with you.
If 1 don't hear from you, I'll call you in a few days to check on the
above.
Sincerely,
Marcelle
825 Seventh Avenue, New York, NY 10019 212-456-1781/212-456-1780 fax
NBC
SENT BY:
; 5-10-95 ; 9:24AM ;
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912024568244:# 1
(Afo withe
Deciding
Fax Cover Sheet
Vote
DATE: May 10, 1995
TO:
Ms. Maggie Williams
FAX: 202/456-6244
FROM: Marcolla Rosen
Number of pages Including cover sheet: 13
Sorry the attachments didn't go through with my note yesterday.
They will follow. I'll call to check that you get them.
Sincerely,
Malle
SENT BY:
; 5-0-959:24AM
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9120245682441# 2
MOST
POLITICIANS
STILL THINK
WOMEN
SHOULD BE
SEEN
AND NOT
HEARD.
IN THE-LAST
ELECTION,
39 MILLION
WOMEN
AGREED.
V( TE
SENT BY:
; 5-10-95 : 9:25AM ;
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9'2024566244:# 3
THIS
NOVEMBER,
SOMEONE
HAS THE
POWER TO
CHANGE
YOUR LIFT
/
YOU
/
ЭТЕ
SENT BY:
; 5-10-95 ; 9:26AM ;
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9120245862441# 4
VOTE
EXPOSURE IN:
NETWORKS
RADIO
ABC-TV
ABC Radio Network
CBS-TV
CBS Radio Network-Gil Gross
NBC-TV
CBS 0 & 0 stations
FOX Broadcasting Corp.
MediaAmerica
Shadow Traffic
MAGAZINES
Deborah Norville Show
AD AGE
BETTER HOMES & GARDENS
LOCAL TELEVISION
BROADCASTING
WFLF-TV Chicago
BUSINESS WEEK
WWOR-TV New Jersey
COSMOPOLITAN
WTTG-TV Washington DC
COUNTRY AMERICA
KDAF-Dallas
COUNTRY LIVING
KRIV-TV Houston
FAMILY CIRCLE
WNYN-TV New York
FORTUNE
KTTU Los Angeles
GENTLEMEN'S QUARTERLY
KSTU-TV Salt Lake City
GOOD HOUSEKEEPING
HARPER'S BAZAAR
CABLE
LADIES' HOME JOURNAL
A&E
LIFE
CNN
MCCALL'S
Discovery
METROPOLITAN HOME
Lifetime
MIRABELLA
Nickelodeon
MONEY
TBS
NEWSWEEK
TNT
NEW YORK MAGAZINE
USA
PARENTING
PEOPLE
NEWSPAPERS
READER'S DIGEST
THE NEW YORK TIMES
REDBOOK
NEW YORK NEWSDAY
SOAP OPERA DIGEST
SOAP OPERA WEEKLY
OUT OF HOME
SPORTS ILLUSTRATED
Ackerly Airport Advertising
TIME
Gannett (all markets)
TV GUIDE
U.S. NEWS & WORLD REPORT
OTHER
VOGUE
ENTERTAINMENT TONIGHT
WORKING WOMAN
LIFETIME "SEIZE THE POWER"
NBC WEEKEND
SALLY JESSE RAPHAEL
SONYA LIVE!
CATHY Cartoon Strip
ROSEN For (212) 474-5070
SENT BY:
Late Edition
"All the News
That's Fit to Print*
The New York Times
New York: Today, mothy any. filgh
72 net as cold Law 86. To-
marrow, distraing - more clouds,
showers aretving High 48. Festerday,
Mgh R low 43. Details, rage C22.
VOLCXLU No. 49,113
NEW YORK, THURSDAY, OCTOBER E, 1992
50CENTS
A32 L
THE NEW YORK TIMES NATIONAL THURSDAY, OCTOBER 7, pay
The 1992 Campaign
"They have tremendous power if they only use it."
MANK CHIMARD
Nonpartisan Group Exhorts Women to Vote
Democratic and Republican Parties.
- and act do an to the last Prosiden-
papers, and - billboards to 100 air-
The group's a b simply to sirge
lial election. 01 those. , WHEN were
parts. Mr. Renew and who impected the
women to von.
registered
advertisements, which are run without
"There are to many - who
Marcells Rosen se executive VICE
A young - orushes into an emer-
surf poverty, education and unemploy
darge, - receive the equivalent of $3
advertising companies and - and
don't for that they have any influence
president nt Aver Inc., funded the
pency clutching ber beby to lev
NEW Staneone who can name # differ.
million to 04 million worth of space -
entertainment the
or eften - the workd around them or
ENCE You"
group after survice arwers) load
the - a
chest She begs for belp for the child
group - formed - months - to
antheirave lines or
be monts with empty - and card
The SETERE fedex to black and a
reising twents law female conditions
The compartion nature of the cash-
produce ase of advertisements urging
three," and Jesson Gehard, who to an
and organizations the said that in
unwerk reseresed, she site down in
statement approace: "What publiciars
paign astimated - from . broad
- - vote
executive who president and -
unemply ball, mething the boby as she
sull think momes shalle to seen and
what has because known an the "Year
stage of organizations,
wass.
not board" And them: "Nate them
No Patition - Income
creative director al Young and Raid-
of the Werean," works had to be -
"Hart's what made - feel good
Date in New York City and who came
enuraged to vote for detr - Insur-
Harm. Yon."
The Deciding Take is deminically
above supporting 4" said Lisa Valk
A voice mays: "This November, there
up with the king for the advertise-
****
This 30 a public service adver-
and has avoided taking
publisher of Time, which will rese the
in someone who has the power to
ments "Not - fact they have treatme-
thement me a almilar to: lenguar -
on socialled women's
The result is e compaign that off
investisements this - T den 7
change your the Surname who WR
Buts power If they only - M."
me the produces of The Deriding Vote,
me shorties and - harmament,
we - caming weeks - the major
Think - be to the positio of
Date a major - - health care
According - The Decising Vene. 20
a group of name them TO - from
that have - desirpoints for the
retworks, coble services and radio, in
veling tragem how to vote, - encour-
milking weeke who were eligible to
more due 30 magazines and two -
aging above to BM out there.'
$
SENT BY:
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9120245352441# 6
VOTE
1992 is a critical election year for women. because the issues of 1992 affect women as
never before.
Big issues, like education, job rights, abortion, healthcare. And there are lots of
important local ones too.
They're all at the core of women's lives today. We believe women should help decide
them. That's why we started The Deciding Vote-Women 1992.
We're not feminists or partisans. We're neither left nor right. We sec issues---but we
don't take a position on them.
Except one. We think women have to vote this November.
We're a group of people in the communications business. Those of us in advertising
are putting together some television commercials and print ads. Those of us in media
have been soliciting pro-bono space and time---and we've succeeded (see the following
page).
We'll be on network and cable TV, in major magazines, on talk shows, radio, airport
displays, and in movie theaters. Practically everywhere-and that's the way we think
it has to be if we're going to succeed.
That's why--in spite of the tremendous media support so far---we're still looking for
more. More donations of TV and Radio time and Magazine and Newspaper space.
Mentions in broadcast show scripts, in editorial material in every medium, via public
relations--any and every way to spread the word.
You SCC, it's a mcssage that's 80 important that it really can't be said too often.
We're aiming to start this effort on October 15--two weeks of intense communications
effort to get women to cast a vote on issues that are critical to them.
There's still time to help---with your space, your time, and most important, your
commitment. We figure the last vote we get out could be more than just another vote.
It could he The Deciding Vote."
MARCELLA
ROSEN
Chairperson
Tel (213)-174-5015
For
(222)
5070
*The Deciding Vote-Women 1992 is a not-for-profit organization applying for exemptica under section 501(e)(3) of the Internal Revenue
SENT BY:
5-10-95 9:28AM
NTA+
912024566244
JOHN MACK
CARTER
To make sure our June
93 cruise will live up to
vers
the (by now ste-hight
expectations of passen-
gars who've salled with
us before-to Scandi-
navia and Russia, the
Mediterranean, Bermude, New En
EDITOR'S
gland-GH's Needework and Craits Editor
(and inveterate traveler) Cecalla Toth
made the trip herself this summer. m addi-
NOTEBOOK
in a year in which
tion to checking out the ship (above) and the
"women's Issued" are on
sights, Cecalia came back full of ideas for
every candidate's lips, It
ways to make the GH cruise to Alaska our most
doesn't take much to
extraordinary one yet For more about a call
prodict that waren's votes
800-736-8382, or write to Delley-Thorp Trav-
could any the election.
al, Inc, 330 W. 58th St, New York NY 10019.
Bet It took Ayer, Inc. 's
Marcella Resen (shave),
IF YOU SPEND ANY TIME at all watch
and of the tap executives
ing TV the week of Nov. 30-Dec. 6. you're
in advertising, to try to
hound to see an unusual-and highly wel-
make sure they as. 1 first
come-focus un education Issues In a num-
heard about the
ber of programs. Thank Education First a so
nawpartisen group
cially conscious organization of leaders in the
Mercells heads-women
entertainment Industry founded by Lynda
(and man) in
Guber and Carole Isenberg, former teachers
communications whese
turned film and television producers.
goal is to get all eligible
wasse to vote this
RIGHT UP THERE with the Oily noics when
month-when she pulled
it comes to the quality of the competition is
me solde at a party to talk
the American Culinary Federation's annual
about her conviction that
national competition, challenging chef-dieth-
advertising, # successful
tian teams to come up with a four-course
in selling products to
meal as tasty as N is nutritious. So we ware all
women, should be used
delighted when GH's Director of Nutrition and
just as foreatully to
Fitness (as well as Institute Associate Direo
persuade them to vote.
ton Della Hammock (below) came back
She convinced -with
this-the first-year with a silver
the result that GIF'S perent
Hearst Corporation has
GH's Dena Hammock
contributed public-scrvice
with Chef Kinnt
pages is support of the
Friedereich
compaign, not only In BH
(see page 82), bat in
Redboak, Country Living,
Harper's Samer, Victoria,
and Cosmopelitan.
16
Good Housekeeping/Nevember 1992
SENT BY:
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9:29AM
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912024366244:#
8
CEOs
HOW THEY SEE
THE ECONOMY
STRATEGIES
AIR FRANCE
HYUNDAI
MAYTAG
7-ELEVEN
JAPAN
THE KEIRETSU
FIGHT BACK
BusinessWeek
PUBLIC
ADDIN
THE HAND THAT ROCKS THE CRADLE PULLS THE LEVER
n a year when record numbers of
Amitive vice-preaident at N.W. Ayer
try's 1,200 Kinder-Care Learning Cen-
women are running for office, the
Inc., who came up with the scheme.
ters. Employees at the Body Shop's 106
female electurate could make histo-
RECRUITMENT. Meanwhile, retailers and
eosmetic stores were deputized by
ry, too. Ever since 1980, a greater per-
service businesses with a heavily fe-
state governments to register voters-
centage of eligible women have voted
male clientele have developed election
and they signed up 82,000 new ones.
than man. And this year, & concerted
fever. In New York, the League of
Bloomingdale's and New Woman mag-
effort to increase their participation
Women Voters registered 700 new pot-
azine have do-sponsored fashion shows
could influence election outcomes.
ers over several days at two Lord &
that include, phug for voting.
That's the idea behind The Deciding
Taylor stores. Leugue volunteers also
The result of these efforts could be a
Vote. a nonpartisan effort mounted by
signed up parents at most of the coun-
widening of women's already-impres-
women executives at media outlets and
aive edge in the electorate. In 1888.
advertising agencies to persuade wom-
56% of American men (47 million) and
en to @n to the polls. As a public ser
In 1988, 56% of American
58% of women (58 million) went to the
vice, several all firms, TV and radio net-
polla A surge in new female voters
works, and 25 major magazines and
men (47 million) and
could make the difference-in those
newspapers are producing and running
58% of women (53 million)
races where women and men differ sig
ads worth more than $3 million. "If
nificantly in their views. That could be
more women voted, they could change
went to the polls
very bad news for George Bush.
an clection," says Marcalls Rosen, ax-
By Susan B. Garland in Washington
GOVERNMENT
BUSINESS WERK/OCTOBER 2d, 1992 107
October 26. 1992 . Crain's New York Business . 33
Voting campaigns target women, youth
BY CYNTHIA RIGG
soundtrack use music-video-like
might not ordinarily have been
NTA-
CRAIN'S - FORM -
cansers work as they catch young
interested in politics," says a
New Yorkers around town One
Comedy Channel spokesman.
Much media attention has been
New York City Board of Elections
time commitments for the month
spot includes faxt-cul scenes of
Members Only, a Manhatian-
focused on the effectiveness of the
announced that 613,181 new
prior to the election
New Yorkers saying phrases like.
based nenswear company. in fo-
presidential campaign advertie-
names had been added to the
Getting out the fecasle vote in
"I think," and "In my spinion."
cusing its message on & rather
ing. But a number of other adver-
voter rolls since the beginning of
the goal of Maidentorm's new ad
Words flash OF the acreen, "What
unexpected group-children The
tising efforts could also have a
the year. This brings the total to
campaign, which began Oct. 19.
you think doesn't matter. Unless
company, which is spending its
large impact on the outcome.
its highest level since 1973.
Created by Ogiivy & Mother. the
you vote" The campaign's logo
entire 1992 advertising budget on
A plethora of public a and
Ms. Romo and other advertising
TV spot shows cutck cuts of
features a clancted fist with
a get-out-the-vole massage, is
a few paid promotions are urging
and media executives formed
women with candidates' names or
"VOTE" written on the knuckles.
nuning three TV commercials.
Americans to use their voting
"The Deciding Vote," a non-par-
topical insues on buttoms as the
tisan, non-profit group. A team
women ham. "Yankee Doodle
A voice with a New York adge
The land spot uses a split sereen,
power. Perhaps more than in any
showleg both President Bush and
other election year, the ad cam-
led by Young & Rubicare execu-
Dandy." A voice-over admon-
"The work is hard-hitting al-
Gov. Bill Clinton espousing their
paigns target specific categories
tives Jesune Chinard and Beverly
thes, "If you've got something to
most brash, a real New York
programs An announcer then
of potential voters, especially
Okada created TV and print curn-
say, new's the time to get it off
voice," says Bill Brown, president
says, "It's your future they're
women and young adults.
paigns. The former shows F
your chest."
of Massina/Brown, a fledgting
talking about If you're under 18
"In the last presidertial elec-
mother confused and powerless in
The Indies' Lingerie company
shop whose initial client was BJ
you may not have a vote, but you
tion, there were 9 million WORKER
a hospital energency room. A
believes it can serve a worthy
Reynolds. "We felt that it was
still have a voice. Tell your par-
who registered but did not vote,"
voice-over interes that in No-
CR202 while promoting itself. "The
critical to breaking through the
ents to vote."
says Marcella Bosen, executive
vember there is screene who has
Makleaform beand was built by
clatter."
"The idea is to sensitize the
vice president at Ayer Inc. "If we
the power to charge insues like
advertising that has encouraged
A different approach is being
kids," says Allen Kay, chairman
can convince 5% more of those
health care, poverty and educa-
wamen's achievements," says
used by Comedy Central, the CODE
of Karey, Kay & Partners, which
women to vote, there will be
tion 'It's you Yet most politi-
Marilyn Bane, Maidenform's vice
edy network, to reach the same
created the compaign "Kids have
450, 000 more votes cast. In three
clans think weanen should be seen
president-advertising,
group. A series of twelve, 38-sec-
rudged their parents to stop
of the last eight presidential alse-
and not heard. Make them listen.
Other compaigns are targeting
and spets, featuring comedians
smoking. New they can get them
tions, a shift of 87,000 votes could
Vote."
young voters who tend to be more
Will Durst, Mo Gathey and
to VOTAL
have changed the onteoms."
The print ad shows . WEEDEN
apa:betic than their older code-
others, uses taglines like, "Don't
Members Only is also using two
with her mouth air-brushed out
An upsurge in registrations
terparia Manhattan-based Mes-
be a butthend Vote." and "Please
other commercials, which were
followed by a similar measage,
sins/Brown Inc. created four pro
vote cause if you don't vote, you
created for the last presidential
There doesn't seem to be any
"Don't be one of the wumen no
bono TV commercials for the New
can't Mitch." The spots have been
election: use of documentary foot-
single reason for the increased in-
one hears."
York City Board of Elections. The
running six times a day on the
age of dictators and persecution
terest, but the spots are having an
Ms. Reses, who heads up Ayer's
"Use the Power" compaign 18 ta:-
channel since Oct 5 and will con-
to move people to vote. The conc-
impact in a political campaign
media department, estimates that
geted to New Yorkers 18 to 25
time until Election Night.
pany will be spending $1 million
where there is already intense to-
the campaign has received at least
years old. The 30-second TV
"We believe our approach is
in the two weeks before the
terest. Earlier this month, the
$4 million in media space and
spots, accompanied by a hip-hop
bringing in some people who
election
SENT BY:
SENT
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9:30AM
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also receiver. Buyer is headed by
George Hochman, who is 14.3%
shareholder of licensee of two AM's
and three FM's. XZ88 has CHR-AC
format on 97.9 mhz with 100 kw and
antenna 2,000 feet above average ter-
rain.
KKTZ(FM) Mountain Home. Ark.
Sold by Eustis-Wichert Communica-
tions Inc. to MAC Partners for
$300,000. Seller is headed by Bill R.
Eustis, and has 00 other broadcast in-
terests. Buyer is headed by J. Morgan
Dowdy, who has interests in six AM's
GETTING OUT THE WOMEN'S VOTE
and cigle FM's, including 50% inter-
est in KPFM(FM) Mountain Home, Ark.
KKTZ has AC, sports format on 107.5
A
dvertisements designed to encourage women to vote are the product of
a cooperative effort by a group of media companies. Among those
mhz with 100 kw and antenna 761 feet
providing free time for spots produced hy The Deciding Vote, a nonprofit
above average terrain. Broker: Bill
committee of media executives, were all three broadcast television net-
Cuse.
works, ABC radio network. CBS radio stations, MediaAmerica, Shadow
ESDI(TV) Clovis, Calif. o Sold by San
Traffic, The Deborah Norville Show, and cable networks Arts & Enter-
Josquin Television Improvement
tainment. CNN. Discovery, Lifetime, TBS, Telemundo, TNT and USA.
Corp. to Gary M. Cocola for
The committee was chaired by Marcella Rosen. Ayer Inc. executive
$275,000. Cocola is exercising option
vice president/director of media services, worldwide The script for the
to buy license in order to construc:
TV spot, in both 30-second and 60-second versions, portrays # woman
station: he has interears in three
with a sick baby in a hospital struggling to get help and urges women to
LPTV's. KSDI is assigned to ch. 43.
use their own power by voting. Rosen said the ad portrayed "vulnerabili-
ty." She said roughly 68% of women registered to vote in the last
WHOF(AM) Wildwood, Fla. Sold by
presidential election and 58% percent of those voted; both percentages are
Christian Radio Communications Inc.
roughly two percentage points more than those for men. Rusen told
to Walker Heart of Florida Broadcast-
BROADCASTING that Sally Jesse Raphael would he lending her name to the
Ing Inc. for $263,500. Seller is head-
registration drive and that the committee's efforts might be written into an
cd by Regina Wooley. Buyer is head-
upcoming episode of Designing Women.
of by Keith Walker. Wooley and
Other founding members of the committee include Kay Delaney, senior
Walker have interests in licensee of
WWKO(AM) Cocoa, Fla. WHOP has
vice president. international, Turner Broadcasting; Betty Hudson, senior
vice president, corporate communications, NBC; Patty Matson. vice presi-
gospel music format on 640 khz with
dent, corporate communications, Capital Citics/ABC; Doug McCormick.
830 W day and 980 W night.
executive vice president, Lifetime Television; Lisa Rosen, marketing
WKQT(FM) Newport, N.C. CP
sold
associate, and Diane Seaman, vice president of sales, Eastern, both Fox
by Recycled Radio Co. Inc. to New
Broadcasting.
East Communications Inc. for
So far, Rosen said, roughly $3 million-$4 million worth of time has
$262,581. Seller is headed by Bruce
been donated, but the committee, through her office, will provide spots to
R. Naegelen, and has interests in
cable systems. TV and radio stations willing to donate airtime.
-GP
WBTB(AM) Beaufort, N.C. Buyer is
headed by Henry W. Hinton Jr., and is
licenses of WCZI(PM) Washington,
N.C. WKQT has rock format on 103.3
mhz with 100 kw and antenna 600 feet
'ROLLING STONE' FOR THE MTV GENERATION
above average terrain.
WIXY(FM) Champsign, III. 0 CP sold
M
TV and Rolling Stone magazine have sold out their cross-media
venture, a co-production of "Rolling Stone 25: The MTV Special."
by Holiday Broadcasting Inc. to Saga
to six sponsors. The advertisers-Duracell, Ford Motor Co., The Gap,
Communications of Illinois Inc. for
Nike, RCA Consumer Electronics and Sega-have bought time in the 90-
$250,000. Seller is headed by W.
Russell Withers Jr., and is licensee of
minute co-produced special and in other MTV programs, as well as ad
two AM's, three FM's and five TV's
pages in Rolling Stone. According to Doug Rohrer, vice president, and
salcs, MTV, his actwork and Rolling Stone may do other joint ventures in
Buyer is Isended by Edward K. Chris-
the future. but "nothing specific is being looked at right now."
tian, who is also purchasing
Honoring the magazine's 25th anniversary, "Rolling Srone 25: The
WVBM(FM) Springfield, III. (see
MTV Special" promieres on the music channel on Nov. 18 and will be
above). WIXY is assigned to 100.3
shown on the nerwork an additional three times. It features interviews with
mhz with 12.9 kw and antenna 138 m.
musicians and celebrities the magazine has covered over the years, as well
as writers, editors and photographers who have worked on the publica-
For other proposed and approved
tion.
SDM
sales see "For the Record." page 04,
50 Business
Oct 19 1992 Breadeesting
SENT BY:
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VOTE
CONTRIBUTORS INCLUDE:
Joelle Attinger, Editor, Time Magazine
Inez Aimee, Exec. V.P./Strategic Planning, Shadow Broadcast Services
Mary Berner, V.P./ Associate Publisher, TV Guide
Bob Blackmore, NBC TV
Gail Blanke, Sr. V.P./Corporate Affairs & Communications. Avon
"Myrna Blyth, Publishing Director & Editor-In-Chief, Ladies' Home Journal
Kathryn Bushkin, Director of Editorial Administration, U.S. News & World Report
Pat Carbine, President, MS. Foundation for Educ. & Comm.
"Jeanne Chinard, Exec. V.P./Sr. Creative Director, Young & Rubicam
Gina Colbath. Ad Director, Discovery
Michael Clinton, Publisher, GQ
Don Davison, President & CEO, Gannett Outdoor
"Kay Delaney, Sr. V.P. International, Turner Broadcasting
Mary Duffy, Senior Producer, Sally Jessy Raphael
Harvey Dzodin, ABC TV
Peg Farrell, Associate Publisher/Advertising Director, Reader's Digest
Anne Fuchs, Publisher, Vogue
Jim Hayes, Publisher, Fortune
"Betty Hudson, Sr. V.P./Corporate Communications, NBC
Bob Igiel, Sr. V.P./Business Development, A&E
Ann Jackson, General Manager, Sports Illustrated
Michelle Jennings, V.P./National Account Manager, MediaAmerica, Inc.
MARCELLA ROSEN Chairperson Visa President Ayer Tal (212) 474-3275 - Fax (212) 474-5070
SENT BY:
5-10-95 9132AM
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9120245662441#12
Jay Kernis, Senior Producer, CBS This Morning
Kay Koplovitz, President & CEO, USA Network
"Ellen Levine, Editor-In-Chief, Redbook
Susan Love, V.P./Eastern Sales Manager, ABC Radio
Peter Lund, Executive Vice President, CBS TV
Susan Lyne, Editor/Publishing Director, Premiere Movie Magazine
Betsy Martin, Ad Director, Money
"Patty Matson, V. P., Corporate Communications, Capital Cities/ABC, Inc.
Doug McCormick, Executive Vice President, Lifetime Television
Chris Miller, V.P./Director of Marketing, New York Newsday
Grace Mirabella, Publication Director, Mirahells
"Ann Moore, Publisher, People Weekly
"Mary Morgan, Executive Assistant. Ayer
"Beverly Okada, Sr. V.P./Group Creative Director, Young & Rubicam
Ruth Otte, President, Discovery Networks
Lance Primis, President & General Manager, The New York Times
Jonathan Rinehart, Chairman & CEO, Ogilvy Adams & Rinehart
Burt Rosen, Account Executive, NBC TV
'Lisa Rosen, Marketing Associate, Fox Broadcasting
Marcella Rosen, Executive V. P./Worldwide Media Director, Ayer
Amy Rosenblum, Producer, Sally Jessy Raphael
"Valerie Salembier. Publisher. Family Circle Magazine
SENT BY:
5-10-95 9:33A
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912024588244:#13
"Diane Scaman, Vice President of Sales, Eastern, Fox Broadcasting
Marcia Silverman, Vice Chairman & C.O.O., Ogilvy Adams & Rinehart
-
Cleary Simpson, Ad Director, Life
Carol Smith, Publisher, Parenting
Rick Smith, Editor-in-Chief/President, Newsweek
Lori Spano, President, Ackerly Airport Advertising
Susan Spindler, Susan Spindler Advertising, Inc.
Lealie Sturm, Network Radio Buyer, Ayer, Inc.
Carherine Sullivan, Account Executive, NBC TV
Carol Taber, Executive V.P./Group Publisher, Working Woman
Linda Bloodworth-Thomason, "Designing Women"
"Susan Toepfer, Assistant Managing Editor, People Weekly
"Lisa Valk, Publisher, Time Magazine
"Betsy Wade, New York Times
Carolyn Wall, Exec. V.P./Corporate Development & Sales, News America Holdings Inc.
Rosalyn Weinman, V.P./ Broadcast Standards & Practices, NBC TV
Nancy Widmann, President, CBS Radio/CBS Inc.
+ Founding members.
Clinton Presidential Records
Digital Records Marker
This is not a presidential record. This is used as an administrative
marker by the William J. Clinton Presidential Library Staff.
This marker identifies the place of a publication.
Publications have not been scanned in their entirety for the purpose
of digitization. To see the full publication please search online or
visit the Clinton Presidential Library's Research Room.
WHAT'S WRONG W
PRO CHOICE VOTE CHECKLIST
Assign a staff member who is responsible for
coordinating your voter registration activities,
obtaining voter registration supplies, and
sending completed registration forms to the
Voters For Choice Education Fund (VFCEF).
Train staff and volunteers who will be helping
clients and community members register on
how to complete the national voter registration
form.
Get and maintain a supply of national voter
registration forms. To obtain them contact the
ProChoice Vote Helpline at 202-588-8775.
Get and maintain copies of the single-page of
instructions for completing the national form for
your state and other states that your clients
come from. To obtain a copy of the single-
page instructions for any state, contact the Pro-
Choice Vote Helpline at 202-588-8775.
Make registration materials available in your
waiting rooms.
Post signs in your waiting rooms inviting clients
to register to vote and offering them assistance
in completing the registration form.
Assemble a voter registration pack for use
when registering voters at community events
and public places outside your office. Include
in the pack: national voter registration forms,
copies of your state's instructions for completing
the form, a copy of the box-by-box guide to
filling out the form that is in this kit, a copy of
the combined instructions for all states, pens,
clip boards, a sign saying "register to vote
here," and a sign identifying yourself.
Once a week, send completed voter
registration forms by UPS- 2ND Day to
Voters For Choice Education Fund
Attn: Janice Steinschneider
2604 Connecticut Ave, NW
Suite 200
Washington, DC 20008
1995, Voters For Choice Education Fund
(202)588-8775
Questions? Call the Pro-Choice Vote
Helpline at 202-588-8775
HEY VOTED WE DID T.WE LOST
AND WHAT YOU CAN DO ABOUT IT
The elections of 1994 were a disaster for reproductive freedom. For the first time since 1982 the pro-choice
movement suffered a loss of seats in Congress, which, along with many state legislatures, fell into the hands of
anti-choice forces. Today, the halls of Congress and our state capitols are filled with public officials committed
to slashing funding for family planning services, reinstating the Gag Rule, weakening the federal Freedom of
Access to Clinic Entrances Act, ending RU 486 research, and chipping away at women's access to abortion as
a prelude to banning it altogether.
The election of hundreds of anti-choice candidates to state and federal offices does not represent the public's
embrace of the anti-choice position. Abortion was not a major issue in most races in 1994 because the majori-
ty of Americans believed that reproductive choice was safe and few anti-choice candidates drew attention to
their position on choice.
The election was determined by who did and who did not go to the polls.
Overall, only about 40 percent of the voting age population voted. In fact, more than one-third of Americans
18 years and older aren't even registered to vote, with the lowest registration rates among young adults. When
for fewer than half of eligible voters vote, a small minority with a high election day turnout can swing an elec-
tion. In 1994, the Christian Coalition and other radical right groups did a very effective job getting their voters
to the polls. While self-defined conservatives are 34 percent of the population, they were 38 percent of all vot-
ers in 1994, and only 28 percent of those who were not registered. At the same time, millions of women, young
people, and people of color - the groups most affected by reproductive rights legislation — did not vote.
The twin tasks for the pro-choice movement are clear. We must register voters from those groups that are most
affected by laws restricting reproductive freedom. And we must ensure that they understand how their elected
officials can affect their right to choose.
The Pro-Choice Vote Project
To meet the challenge, the Voters For Choice Education Fund is launching Pro-Choice Vote, a nonpartisan citi-
zen participation project, and we are inviting you to participate. Pro-Choice Vote will focus on women, young
people, and people of color, registering them and providing them with educational information about repro-
ductive health issues, so that they will be motivated to vote and able to assess the implications of their vote for
reproductive choice. Backed up by the resources of Pro-Choice Vote, you can make voter registration one of the
services you offer your clients and you can take voter registration out into the communities you serve.
The Voters For Choice Education Fund (VFCEF), a non-profit 501(c)(3) organization, brings its years of voter
participation experience to the project. VFCEF is coordinating Pro-Choice Vote and will provide you with
information and technical assistance. This voter registration kit is designed to help you get your Pro-Choice
Vote activities off the ground. It includes everything you will need to find unregistered individuals and get
them registered. For assistance with your voter participation efforts, you can always call the Pro-Choice Vote
Helpline at 202-588-8775.
The 75th Anniversary of the Women's Vote
1995 is a fitting time to launch the Pro-Choice Vote project. August 26 of this year marks the 75th anniversary
of the ratification of the Nineteenth Amendment, the constitutional amendment giving women the right to vote
nationwide. The too-little-known struggle for women's suffrage took the efforts of three generations of coura-
geous women, who believed that women would use their votes to improve the lives of women and to better
© 1995, Voters For Choice Education Fund
their communities. Commemoration of their efforts can serve as an inspiring backdrop for your work to ener-
gize the women's vote and activate pro-choice voters.
HOW TO REGISTER VOTERS
Registering Voters: It's Not Rocket Science and It Could Save Title X
When Congress passed the National Voter Registration Act - commonly called the "Motor Voter Law" - it
swept away complicated state voter registration laws that kept millions of Americans off the voter rolls. The
Motor Voter Law's procedures for voter registration by mail mean that you can make voter registration one of
the services you routinely offer your clients and can also sponsor voter registration drives in your community.
Mail-In Voter Registration
Under the Motor Voter Law, most states must accept a national voter registration application form, developed
by the Federal Election Commission, that is mailed in to the state after the voter completes it. States can also
develop their own mail-in registration forms, but if they do, they must accept the national form as well.
You can use the national form to register any United States citizen, no matter where they live in your state, or
even if they live in another state. The same form works for everyone. You do not have to ask for any kind of
identification and the forms do not have to be notarized. All you have to do is make the forms available to
people and help them complete the application.
Completing the national voter registration form is easy. The same form can be used by already registered vot-
ers to change the name or address under which they are registered, if they have changed their name or
moved since they last registered.
A full copy of the National Voter Registration Application is in this voter registration kit. In addition to the
form itself, it includes a formidable-looking 13 pages of instructions. DON'T BE INTIMIDATED BY IT. The first two
pages of instructions apply no matter what state the voter is registering in. The remaining pages are state-by-
state instructions for the few items on the form that vary from state to state; the instructions are so long
because every state is covered. We have available an easy-lo-use single page of instructions for each state.
The single page of instructions for your state is in this kit. 1 You can have copies of the single-page instructions
available for the people you are registering and for the staff or volunteers who will be assisting them. This kit
also includes a box-by-box guide to helping voters fill out the form.
The copies of the national form that you use to register clients and other community members do not need to
have all 13 pages of instructions attached. All you need is the form itself, so long as the instructions are avail-
able to the people who are registering and the staff and volunteers who are assisting them. You can get
copies of the form without the attached instructions from the Voters For Choice Education Fund (VFCEF) by
calling the Pro-Choice Vote Helpline at 202-588-8775.
Please turn this sheet over for more information
We can send you the single-page instructions for other states. If you often serve individuals from other states you should
obtain single-page instructions for those states. Contact the Pro-Choice Vote Helpline at 202-588-8775
© 1995. Voters For Choice Education Fund
What To Do With The Completed Forms
The Pro-Choice Vote project needs to know how many voters participating organizations have registered and
who we've registered, so we need you to work as a team with VFCEF. Once a week, you send the completed
forms to VFCEF, whose staff will make a record of them, send them to the appropriate state elections official,
and later check to make sure the people you registered are on the voter rolls.
Educating New Voters About Reproductive Choice Issues
of course, it's not enough to register voters. They must be motivated to go to the polls on election day and be
equipped to make an informed choice about their vote. The new voters you register may not have thought
about how public policy decisions made by elected officials affect their personal reproductive choices. We
want to provide new voters with information about reproductive choice issues. We will attach to the registra-
tion forms post-it notes that ask voters whether or not they want to receive educational information. When you
send the completed forms to VFCEF make sure the post-it notes are attached. VFCEF staff will compile a voter
education list, and Pro-Choice Vote will send information about reproductive choice issues to the individuals
on the list.
Keeping Voter Registration Non-Partisan
As staff of a 501(c)(3) non-profit organization, all this talk of voters and elections may be raising some red
flags for you. After all, under federal law 501(c)(3) non-profits cannot take action in an election for or against
a particular candidate.
Rest assured, you can participate in Pro-Choice Vote without violating your status as a 501(c)(3) tax-exempt
organization, so long as your Pro-Choice Vote activities are conducted in a non-partisan way. This means that
you must register voters regardless of their views on reproductive choice or other issues or their preferences
for a particular party or candidate. You should also avoid giving the impression that you will register only
individuals who support reproductive choice or a particular political party or candidate. And you should
politely refuse to answer any questions asked by the people you are registering about which candidate or
party your organization prefers. A 501(c)(3) organization can educate people about the issues it cares about,
and it can register and encourage people to vote, but it can't tell them how to vote or imply that the organiza-
tion expects that they will vote in a way that coincides with the organization's views on the issues. As YOU
IMPLEMENT PRO-CHOICE VOTE, VFCEF WILL ANSWER ANY QUESTIONS YOU HAVE TO MAKE SURE YOU STAY ON THE NON-PAR-
TISAN SIDE OF THE ELECTORAL LINE.
MIRE HOW 1 REGISTER VOTERS: A BOX-BY-BOX
GUIDE TO THE NATIONAL REGISTRATION FORM
The National Voter Registration Application Form: Helping Voters Complete It Is Simple!
Here's a box-by-box guide to how voters fill out the national registration form, and what you need to know to
help them. You can use it to train staff and volunteers on how to register clients and community members.
Keep copies handy at your office and when you are out in the community registering voters.
Begin by reminding the people you are registering to:
Print as neatly and legibly as they can
Avoid the use of abbreviations or initials
1
Name: Voters put their full legal name here in this order: last name, first name, middle name. Avoid nick-
names or initials. If "Jr.", "Sr.", or a Roman numeral (e.g. the "third") is part of a voter's name, it should be
circled at the end of the line.
22
Home Address: Voters put their legal home residence address here. This should not be a post office box
or a rural route without a box number. A voter who lives in a rural area and does not have a street address,
or who has no legal residence address, should show where he or she lives by filling in the map in Box C on
the bottom half of the application form. Voters who have no legal address in this box must put an address
where they can be reached by mail in box 3.
Note: HOMELESS PEOPLE WHO ARE U.S. CITIZENS HAVE THE RIGHT TO VOTE. The place they "live" that they show in
Box C could be, for example, a shelter, train or bus station, park, doorway, etc. Their mailing address in Box
C could be, for instance, a relative or friend who will accept mail for them.
Voters whose mailing address is different from their legal address put their mailing address
in this box. Voters whose legal address and moiling address are the same leave this box blank. Voters without
a legal address in Box 2 must put an address where they can be reached by mail in this box.
4
Date of Birth: Voters put their birth date here in this order: month, day, year. A common mistake is
to put the date on which the application is completed in this box. Check to make sure this box has the
voter's birth date.
55
Telephone Number: This is optional: it enables the state to contact voters if there is a question about their
application.
6
ID Number: Some states request or require on identification number such as the voter's social security num-
ber, driver's license number, or state personal ID number. The state instructions tell you when a number is
requested or required. If not, voters should leave this box blank.
7
Choice of Party: Many states require that voters register with a party if they want to take part in its prima-
ry elections, caucuses, or conventions. The state instructions identify which states require registration with a
party for voters to participate in their candidate selection processes. Voters who do not want to register with a
party, write "no party" or leave the box blank.
You may want to encourage people to register with a party they lean towards, especially in states that require
registration with a party to participate in its primary. In many elections, the race is effectively decided in the
primary, and voters should be encouraged to participate.
© 1995, Voters For Choice Education Fund
Please turn this sheet over for more information
Race or Ethnic Group: For most states, voters leave this box blank. Some states need this information to
administer the federal Voting Rights Act; the state instructions tell you whether the state needs this information.
If the state does, voters should choose from the following list:
American Indian or Alaskan Native
Asian or Pacific Islander not Native Hawaiian
Black, not of Hispanic Origin
Hispanic
Multi-racial
Native Hawaiian
White, not of Hispanic Origin
Other
Signature: Voters sign their name here (or, if they can't write, they make their mark) and write in the date
on which they are filling out the form in this order: month, day, year. Check to see that voters do not put their
birth date here. In signing the application, voters are stating that they meet their state's qualifications for reg-
istering to vote. The qualifications are listed in the state instructions. These are usually straightforward, for
instance, that the individual is at least 18 years old, that she has lived in the state for a certain amount of
time, or that he hasn't been convicted of a felony.
When you give the person you are registering the application form, you should show her or him the list of
qualifications in the state instructions.
Name of Assistant: For voters who were not able to sign their name in Box 9, the name, address, and
telephone number of the person who filled out the application for the voter goes here.
Name Change: Voters fill in this box only if they have changed their name since they last registered in the
state. If so, they write their old name here in this order: last name, first name, middle name.
Address Change: Voters fill in this box only if they have moved since they last registered in the state. If so,
they write their old address here.
WHERE TO REGISTER
Finding the Unregistered: Where to Start
We hope we've convinced you - registering and educating voters is critical to the future of reproductive choice,
the national voter registration form has simplified registration procedures, and Pro-Choice Vote will make it
easy to get the materials and information you need. Where do you start?
Registering Clinic Clients
LIKE CHARITY, THE PLACE TO BEGIN YOUR VOTER REGISTRATION
EFFORTS IS AT HOME - RIGHT IN YOUR OWN WAITING AREAS.
You can set up special areas in the waiting room of your offices where you keep voter registration materials -
copies of the national voter registration application form and of the single-page of instructions on how to com-
plete the form in your state. Your receptionists and other staff or volunteers who will help with registration
efforts at your office should be trained on how to help clients complete the form. The receptionists should have
ready at hand the box-by-box guide to filling out the national application form that is found in this kit, copies
of single-page instructions for the states from which you regularly get clients, and one or two full copies of the
instructions for all states.
To let clients know they can register to vote at your office, you can put up posters, including the one in this kit.
In addition, when clients check in for their appointments, receptionists should routinely ask them if they would
like to register to vote, and offer to help them complete the form. Ask clients to give you their completed appli-
cation forms, and once a week send them to the Voters For Choice Education Fund.
REGISTRATION OF YOUR CLIENTS IS THE CORNERSTONE OF YOUR EFFORTS TO ENCOURAGE CITIZENS TO PARTICIPATE IN THE ELEC-
TORAL PROCESS. One of the reasons the religious/radical right has had such success is the ease of organizing
their people through their churches. Every Sunday they have a ready-made audience of individuals likely to
be receptive to their message. Individuals who are your clients have experienced first-hand the importance of
making reproductive choices, and we need to make sure they are also registered to vote and informed about
reproductive choice issues.
Reaching Out to Your Community
Of course, many unregistered voters in your community may not make it to your clinic. There are numerous
places in your community where you can set up a table and offer unregistered individuals the chance to com-
plete the voter registration form. Consider setting up voter registration tables at:
Colleges - both junior colleges and four-year colleges
Vocational education schools
High schools - focusing attention on seniors
Malls and grocery stores
Concerts, rallies, and other public events
Neighborhood parks
REMEMBER - YOU WANT TO PICK PLACES AND EVENTS WHICH ARE ATTRACTIVE TO THE
VOTERS WE MOST WANT TO REGISTER: WOMEN, YOUTH, AND PEOPLE OF COLOR.
© 1995. Voters For Choice Education Fund
Please turn this sheet over for more information
It will help if you put together a voter registration box with all the materials you need to set up
voter registration table including:
Copies of the voter registration application form;
Copies of the single-page of instructions for completing the national registration form for your state,
which staff or volunteers can use and show to individuals who are completing the forms;
A few copies of the box-by-box guide for completing the national form found in this kit, which staff and
volunteers can refer to when they are helping voters fill out the form;
One or two copies of the full set of instructions for all states, just in case you get someone from another
state that wants to register;
An ample supply of pens;
Clipboards to clip the registration form to while the voter is completing it;
A large sign letting people know you are registering voters;
A sign identifying your clinic or organization.
You can have some informational literature with you, but be sure to avoid giving the impression that you will
register only pro-choice individuals or supporters of a particular political party.
Send any completed registration forms collected to the Voters For Choice Education Fund, whose staff will take
care of the rest.
VFCEF SERVICES FOR
PRO-CHOICE VOTE PARTICIPANTS
The Voters For Choice Education Fund: Help For Your Voter Registration Work
Pro-Choice Vote is a project of the Voters For Choice Education Fund (VFCEF), a non-profit 501(c)(3)
organization. VFCEF will assist you in your work to register voters.
VFCEF staff will:
Provide you with the copies of the national voter registration application form that you can use to
register voters.
Provide you with single-page instructions for completing the national voter registration application form
for your state and any other state whose residents you serve.
Handle the completed voter registration application forms that you collect. VFCEF will make a record of
all the completed forms, send them to the appropriate state elections offices, and confirm that the indi-
viduals who completed the forms have been added to the official voter rolls. All you have to do is send
the completed forms once a week to VFCEF.
Compile a list of new voters registered by Pro-Choice Vote who want to receive educational information
about reproductive choice issues.
Answer any questions you have about how to use the national registration form.
Assist you in developing and implementing voter registration and education activities targeted to
women, young people, and people of color.
To obtain voter registration forms, posters, or assistance with your
registration questions, call the VFCEF Pro-Choice Vote Helpline
at 202-588-8775.
Send completed voter registration forms by UPS - 2nd Day to:
Janice Steinschneider
Voters For Choice Education Fund
2604 Connecticut Ave., N.W.
Suite 200
Washington, DC 20008
© 1995, Voters For Choice Education Fund
STATE DATES AND DEADLINES
Primary Dates and Voter Registration Deadlines
The next general election for President, Members of Congress, and Senators is November 5, 1996. Most
states elect their governors, state legislators, and other state officials at the same time as they vote for federal
officials. A few states hold elections for state officials in the odd-numbered "off-years."
In addition to voting in these "general" elections, many voters may want to participate in the process by which a
party selects its candidates. Parties select their candidates in primary elections, caucuses, or conventions. The first
chart shows the dates for presidential primaries, caucuses, and conventions scheduled for 1996 (as of
September, 1995). In some cases, the dates may be changed.
In most states, voters registering by mail using the national voter application form must send their application
in by 10 to 30 days before the election that they wish to vote in. The deadlines for voter registration applica-
tions are in the chart on the other side.
Presidential Primary, Caucus, and Convention Dates, 1996
Unless otherwise noted, the date shown is for a primary election.
Alabama:
June 4
Missouri:
March 7 (Dem. caucus)
Alaska:
April 4 (Dem. caucus)
May 17 (Rep. caucus or convention)
April 26 (Rep. convention)
Montana:
June 4
Arizona:
February 27 (Rep.)
Nebraska:
May 14
March 9 (Dem. caucus)
Nevada:
March 10 (Dem. caucus)
Arkansas:
May 21
May 2 (Rep. convention)
California:
March 26
New Hamphire:
February 20
Colorado:
March 5
New Jersey:
June 4
Connecticut:
March 5
New Mexico:
June 4
Delaware:
February 24
New York:
March 7
District of Columbia:
May 7
North Carolina:
May 7
Florida:
March 12
North Dakota:
February 27(Rep.)
Georgia:
March 5
March 7-21 (Dem. caucus)
Hawaii:
March 12 (Dem. caucus)
Ohio:
March 19
Rep. caucus likely to be in March, 1996
Oklahoma:
March 12
Idaho:
March 5 (Dem. caucus)
Oregon:
March 12
May 28 (Rep.)
Pennsylvania:
April 23
Illinois:
March 19
Rhode Island:
March 5
Indiana:
May 7
South Carolina:
March 2 (Rep.)
lowa:
February 12 (caucus)
March 9 (Dem.)
Kansas:
April 2
South Dakota:
February 27
Kentucky:
May 28
Tennessee:
March 12
Louisiana:
February 6 (Rep. caucus)
Texas:
March 12
March 12 (Dem.)
Utah:
March 25 (Dem. caucus)
Moine:
March 5
Vermont:
March 5
Maryland:
March 5
Virginia:
April 13 (Dem. caucus)
Massachusetts:
March 5
Washington:
March 26
Michigan:
March 19
West Virginia:
May 14
Minnesota:
March 5 (caucus)
Wisconsin:
March 19
Mississippi:
March 12
Wyoming:
March 23 (Dem. caucus)
© 1995. Voters For Choice Education Fund
May 4 (Rep. convention)
Please turn this sheet over for a list of Deadlines for Voter Registration Application Forms
Deadlines for Voter Registration Application Forms
Unless otherwise noted, the deadline refers to
the date by which the application must be postmarked.
Alabama:
10 days before the election
Nevada:
The fifth Saturday before the election
Alaska:
30 days before the election
New Hamphire:
Delivered by 10 days
Arizona:
29 days before the election
before the election
Arkansas:
21 days before the election
New Jersey:
29 days before the election
California:
29 days before the election
New Mexico:
28 days before the election
Colorado:
30 days before the election
New York:
25 days before the election
Connecticut:
14 days before the election
North Carolina:
25 days before the election
Delaware:
20 days before the election
North Dakota:
ND does not have
District of Columbia:
30 days before the election
voter registration
Ohio:
Florida:
29 days before the election
30 days before the election
by the fourth Friday before
Oklahoma:
25 days before the election
a primary or general election.
Oregon:
21 days before the election -
Hawaii:
30 days before the election
no deadlines for change of
Idaho:
address or name or party registration
25 days before the election
Illinois:
29 days before the election
Pennsylvania:
30 days before the election
Rhode Island:
30 days before the election
Indiana:
29 days before the election
South Carolina:
15 days before the election
30 days before the election
lowa:
South Dakota:
Delivered to the local
Kansas:
Delivered to the local voter
voter registration office
registration office 15 days
before the election
15 days before the election
Tennessee:
30 days before the election
Kentucky:
28 days before the election
Texas:
30 days before the election
Louisiana:
24 days before the election
Utah:
20 days before the election
Maine:
15 days before the election,
or delivered in person to
Vermont:
Delivered to the town clerk
the local voter registration office
12:00 noon on the third
up until the day of the election
Saturday before the election
Maryland:
The fifth Monday
Virginia:
Delivered to the local voter
before the election
registration office by
Massachusetts:
20 days before the election
29 days before the election
30 days before the election,
Michigan:
30 days before the election
Washington:
or delivered in person to the
Minnesota:
Delivered by 5:00 PM 21 days
local voter registration office
before the election
15 days before the election
Minnesota also has election day
West Virginia:
30 days before the election
registration at polling places
Wisconsin:
13 days before the election
Mississippi:
30 days before the election
Wisconsin also lets voter
Missouri:
28 days before the election
register at the polling place
Montana:
30 days before the election
on election day
Nebraska:
The fourth Tuesday before
Wyoming:
Does not accept the national
the election (or delivered to the
voter registration form
local voter registration office by
6:00 PM on the second
Friday before the election)
Register To Vote In Your State
By Using This
Postcard Form and Guide
SHARK
For U.S. Citizens
General Instructions
Who Can Use this Application
When to Register to Vote
If you are a U.S. citizen who lives or has an
Each State has its own deadline for registering
address within the United States, you can use
to vote. Check the deadline for your State on the
the application in this booklet to:
last page of this booklet.
Register to vote in your State,
Report a change of name to your voter regis-
How to Fill Out this Application
tration office,
Use both the Application Instructions and State
Report a change of address to your voter
Instructions to guide you in filling out the
registration office, or
application.
Register with a political party.
First, read the Application Instructions. These
instructions will give you important information
that applies to everyone using this application.
Exceptions
Next, find your State under the State Instruc-
Arkansas, by law, cannot accept this form until
tions. Use these instructions to fill out Boxes 6,
after Jan. 1, 1996.
7, and 8. Also refer to these instructions for
New Hampshire town and city clerks will
information about voter eligibility and any oath
accept this application only as a request for
required for Box 9.
their own absentee voter mail-in registration
form.
How to Submit Your Application
North Dakota does not have voter registration.
Mail your application to the address listed
Virginia, by law, cannot accept this form until
under your State in the State Instructions. Or,
after Jan. 1, 1996.
deliver the application in person to your local
Wyoming will not let you use this application
voter registration office.
for registering to vote in that State.
Please do not use this application if you live
outside the United States and its territories and
have no home (legal) address in this country, or
if you are in the military stationed away from
home. Use the Federal Postcard Application
If You Were Given this Booklet
available to you from military bases, American
in a State Agency or Public Office
embassies, or consular offices.
If you have been given this booklet in a State agency
or public office, it is your choice to use the application
How to Find Out If You Are Eligible
or not.
to Register to Vote in Your State
If you decide to use this application to register to
Each State has its own laws about who may
vote, you can fill it out and leave it with the State
agency or public office. The application will be
register and vote. Check the information under
submitted for you. Or, you can take it with you to mail
your State in the State Instructions.
to the address listed under your State in the State
Note: All States require that you be a United
Instructions. You also may take it with you to deliver
in person to your local voter registration office.
States citizen by birth or naturalization to
Note: The name and location of the State
register to vote in federal and State elections.
agency or public office where you received the
Also Note: You cannot be registered to vote
application will remain confidential. It will not appear
in more than one place at a time.
on your application. Also, if you decide not to use
this application to register to vote, that decision will
remain confidential. It will not affect the service you
receive from the agency or office.
1
Application Instructions
Box 1- - Name
Box 7 - Choice of Party
Put in this box your full name in this order - -
In some States, you must register with a party if
Last, First, Middle. Do not use nicknames or
you want to take part in that party's primary
initials.
election, caucus, or convention. To find out if
Note: If this application is for a change of
your State requires this, see item 7 in the in-
name, please tell us in Box A (on the bottom half
structions under your State.
of the form) your full name before you changed it.
If you want to register with a party, print in the
box the full name of the party of your choice.
Box 2 - Home Address
If you do not want to register with a party, write
Put in this box your home address (legal ad-
"no party" or leave the box blank. Do not write
dress). Do not put your mailing address here if
in the word "independent" if you mean "no
it is different from your home address. Do not
party," because this might be confused with the
use a post office box or rural route without a box
name of a political party in your State.
number.
Note: If you do not register with a party, you
Note: If you were registered before but this is
can still vote in general elections and nonparti-
the first time you are registering from the ad-
san (nonparty) primary elections.
dress in Box 2, please tell us in Box B (on the
bottom half of the form) the address where you
Box 8 - Race or Ethnic Group
were registered before. Please give us as much
A few States ask for your race or ethnic group, in
of the address as you can remember.
order to administer the Federal Voting Rights
Also Note: If you live in a rural area but do
Act. To find out if your State asks for this
not have a street address, or if you have no
information, see item 8 in the instructions under
address, please show where you live using the
your State. If so, put in Box 8 the choice that
map in Box C (at the bottom of the form).
best describes you from the list below:
American Indian or Alaskan Native
Box 3 — Mailing Address
Asian or Pacific Islander not Native Hawaiian
If you get your mail at an address that is differ-
Black, not of Hispanic Origin
ent from the address in Box 2, put your mailing
Hispanic
address in this box.
Multi-racial
Note: If you have no address in Box 2, you
Native Hawaiian
must write in Box 3 an address where you can
be reached by mail.
White, not of Hispanic Origin
Other
Box 4 - Date of Birth
Put in this box your date of birth in this order -
Box 9 - Signature
Month, Day, Year. Be careful not to use today's
Review the information in item 9 in the instruc-
date!
tions under your State. Before you sign or make
your mark, make sure that:
Box 5 - Telephone Number
(1) You meet your State's requirements, and
Most States ask for your telephone number in
(2) You understand all of Box 9.
case there are questions about your application.
Finally, sign your full name or make your mark,
However, you do not have to fill in this box.
and print today's date in this order - Month,
Day, Year.
Box 6 - ID Number
Many States use an ID number for record-
Box 10 - Name of Assistant
keeping purposes. To find out what ID number,
If the applicant is unable to sign, put in this box
if any, you need to put in this box, see item 6 in
the name, address, and telephone number (op-
the instructions under your State.
tional) of the person who helped the applicant.
2
Voter Registrat on Appl cation
For U.S. Citizens
You can use this form to:
This space for office use only.
register to vote
report that your name or address has changed
register with a party
Please print in blue or black ink
Mr.
Last Name
First Name
1
Mrs.
Middle Name(s)
(Circle one)
Miss
Jr Sr II III IV
Ms.
Address (see instructions)- Street (or route and box number)
Apt. or Lot #
City/Town
State
Zip Code
2
Address Where You Get Your Mail If Different From Above (see instructions)
City/Town
State
Zip Code
3
Date of Birth
/ /
Telephone Number (optional)
ID Number (see item 6 in the instructions for your State)
4
5
6
Month Day Year
Choice of Party (see item 7 in the instructions for your State)
Race or Ethnic Group (see item 8 in the instructions for your State)
7
8
I swear/affirm that:
Please sign full name (or put mark)
I am a United States citizen
I meet the eligibility requirements of my state and
subscribe to any oath required.
9
(See item 9 in the instructions for your state before you sign.)
The information I have provided IS true to the best of my
knowledge under penalty of perjury. If I have provided
false information. I may be subject to a fine or imprison-
Date:
/ /
ment or both under Federal or State laws.
Month Day Year
If the applicant is unable to sign. who helped the applicant fill out this application? Give name address and phone number (phone number optional).
10
Fold here
Please fill out the sections below if they apply to you.
If this application is for a change of name, what was your name before you changed it?
Mr.
Last Name
First Name
Mrs.
Middle Name(s)
(Circle one)
A
Miss
Jr Sr II III IV
Ms.
If you were registered before but this is the first time you are registering from the address in Box 2. what was your address where you were registered before?
Street (or route and box number)
Apt. or Lot #
City/Town
State
Zip Code
B
If you live in a rural area but do not have a street number, or if you have no address, please show on the map where you live.
Write in the names of the crossroads (or streets) nearest to where you live.
NORTH
Draw an X to show where you live.
Use a dot to show any schools. churches. stores. or other landmarks
near where you live. and write the name of the landmark.
C
Example
Route #2
Grocery Store
Woodchuck Road
Public School
X
To Mail:
1. Address the back of this application (see address under your state).
3. Fold form at middle and seal at top.
2. Remove plastic strip below.
4. Put on a first-class stamp and mail.
FOR OFFICIAL USE ONLY
FIRST CLASS
STAMP
NECESSARY
FOR
MAILING
OFFICIAL ELECTION MATERIAL
Voter Registrat on Appl cation
For U.S. Citizens
You can use this form to:
This space for office use only.
register to vote
report that your name or address has changed
register with a party
Please print in blue or black ink
Mr
Last Name
First Name
1
Mrs.
Middle Name(s)
(Circle one)
Miss
Jr Sr II III IV
Ms
Address (see instructions)- Street (or route and box number)
Apt. or Lot #
City/Town
State
Zip Code
2
Address Where You Get Your Mail It Different From Above (see instructions)
City/Town
State
Zip Code
3
Date of Birth
/ /
Telephone Number (optional)
ID Number (see item 6 in the instructions for your State)
4
5
6
Month Day Year
Choice of Party (see item 7 in the instructions for your State)
Race or Ethnic Group (see item 8 in the instructions for your State)
7
8
I swear/affirm that:
Please sign full name (or put mark)
I am a United States citizen
I meet the eligibility requirements of my state and
subscribe to any oath required.
9
(See item 9 in the instructions for your state before you sign.)
The information I have provided IS true to the best of my
knowledge under penalty of perjury. If I have provided
false information, I may be subject to a fine or imprison-
Date:
/ /
ment or both under Federal or State laws.
Month Day Year
If the applicant IS unable to sign. who helped the applicant fill out this application? Give name, address and phone number (phone number optional).
10
Fold here
Please fill out the sections below if they apply to you.
If this application is for a change of name, what was your name before you changed it?
Mr
Last Name
First Name
Mrs.
Middle Name(s)
(Circle one)
A
Miss
Jr Sr II III IV
Ms.
If you were registered before but this is the first time you are registering from the address in Box 2. what was your address where you were registered before?
Street (or route and box number)
Apt. or Lot #
City/Town
State
Zip Code
B
If you live in a rural area but do not have a street number, or if you have no address, please show on the map where you live
Write in the names of the crossroads (or streets) nearest to where you live.
NORTH
Draw an X to show where you live
Use a dot to show any schools. churches. stores. or other landmarks
near where you live. and write the name of the landmark.
C
Example
Route #2
Grocery Store
Woodchuck Road
Public School
X
To Mail:
1. Address the back of this application (see address under your state).
3. Fold form at middle and seal at top.
2. Remove plastic strip below.
4. Put on a first-class stamp and mail.
FOR OFFICIAL USE ONLY
FIRST CLASS
STAMP
NECESSARY
FOR
MAILING
OFFICIAL ELECTION MATERIAL
State Instructions
Alabama
9. Signature. To register in Alaska
Arkansas
6. ID Number. Your social security
you must:
6. ID Number. Your social security
number is requested (by authority of
be a citizen of the United States
number and/or driver's license
the Alabama Supreme Court, 17-4-
be at least 18 years old within 90
number are requested. These
122).
days of this registration
numbers will remain confidential
7. Choice of Party. You do not have
not be a convicted felon (unless
and will not be disclosed to anyone
to register with a party if you want
unconditionally discharged)
other than voter registration
to take part in that party's primary
not be judicially determined to be
officials. These numbers will not be
election, caucus, or convention.
of unsound mind, unless the
published on any voter registration
8. Race or Ethnic Group. You are
disability has been removed
lists.
required to fill in this box, however,
not be registered to vote in
7. Choice of Party. You do not have
another State
your application will not be rejected
to register with a party if you want
if you fail to do SO. See the list of
Mailing address:
to take part in that party's primary
choices under the Application
Division of Elections
election, caucus, or convention.
Instructions for Box 8 (on page 2).
State of Alaska
8. Race or Ethnic Group. Leave blank.
9. Signature. To register in Alabama
Region II
9. Signature. To register in Arkan-
800 East Dimond Blvd. #3-580
you must:
sas you must:
be a citizen of the United States
Anchorage, AK 99515
be a citizen of the United States
be a resident of Alabama and your
live in Arkansas at the address in
county at the time of registration
Arizona
Box 2 on the application
n be 18 years old before any
6. ID Number. The last 4 digits of
be at least 18 years old on or before
election
your social security number and
the next election
not have been convicted of a felony
your Indian Census number (if you
not be a convicted felon (or have
punishable by imprisonment in the
have one) are requested.
completely discharged your sentence
penitentiary (or have had your civil
7. Choice of Party. You must
or been pardoned)
and political rights restored)
register with a party if you want to
not claim the right to vote in any
not currently be declared mentally
take part in that party's primary
other jurisdiction
incompetent through a competency
election, caucus, or convention.
Note: Arkansas, by law, cannot ac-
hearing
8. Race or Ethnic Group. Leave
cept this form until after Jan. 1, 1996.
swear or affirm to "support and
blank.
Mailing address:
defend the Constitution of the U.S.
9. Signature. To register in Arizona
State of Arkansas
and the State of Alabama and
you must:
Office of Auditor
further disavow any belief or
affiliation with any group which
be a citizen of the United States
230 State Capitol
advocates the overthrow of the
be a resident of Arizona and your
Little Rock, AR 72201
governments of the U.S. or the State
county at least 29 days preceding
of Alabama by unlawful means and
the next election
California
that the information contained
be 18 years old on or before the
6. ID Number. Leave blank.
herein is true, SO help me God"
next general election
not have been convicted of treason
7. Choice of Party. You must
Mailing address:
register with a party if you want to
or a felony (or have had your civil
Office of the Secretary of State
take part in that party's primary
rights restored)
P.O. Box 5616
election, caucus, or convention.
not currently be declared an
Montgomery, AL 36103-5616
incapacitated person by a court of
8. Race or Ethnic Group. Leave blank.
law
9. Signature. To register in Califor-
Alaska
Mailing address:
nia you must:
6. ID Number. Your social security
Secretary of State/Elections
be a citizen of the United States
number is requested. This informa-
1700 W. Washington, 7th Floor
be a resident of California
tion is kept confidential. Having this
Phoenix, AZ 85007
be at least 18 years of age at the
information assists in maintaining
time of the next election
your voter record and may assist in
not be imprisoned or on parole for
verifying your identity (Title 15 of
the conviction of a felony
the Alaska Statutes).
not currently be judged mentally
7. Choice of Party. You must
incompetent by a court of law
register with a party if you want to
Mailing address:
take part in that party's primary
Secretary of State
election, caucus, or convention
1500 11th Street
(unless otherwise permitted by a
Sacramento, CA 95814
political party).
8. Race or Ethnic Group. Leave blank.
3
State Instructions
Colorado
Delaware
District of Columbia
6. ID Number. Your social security
6. ID Number. Your social security
6. ID Number. Your social security
number is requested.
number is requested. Your social
number is requested. We use your
7. Choice of Party. You must
security number is used as neces-
social security number for ID
register with a party if you want to
sary for administrative purposes
purposes only. It will not be avail-
take part in that party's primary
related to voting, including to
able to the public or used in any
election, caucus, or convention.
identify you as a registered voter, to
reports (Federal Privacy Act, PL 93-
8. Race or Ethnic Group. Leave blank.
ensure no individual is registered in
579).
more than one place, to verify
9. Signature. To register in Colorado
7. Choice of Party. You must
address, voting districts, and other
you must:
register with a party if you want to
information and may be used for any
be a citizen of the United States
take part in that party's primary
other lawful purpose. The registra-
election, caucus, or convention.
be a resident of Colorado 30 days
tion application containing your
prior to the election
8. Race or Ethnic Group. Leave blank.
social security number will become
be 18 years old
part of the registration records of
9. Signature. To register in the
not be confined as a prisoner or
your county (Title 15, Sec. 1302, Del.
District of Columbia you must:
serving any part of a sentence under
Code and 5 U.S.C.A., Sec. 552a [Sec.
be a citizen of the United States
mandate
7 of the Privacy Act of 1974)).
be a District of Columbia resident
Mailing address:
7. Choice of Party. You must
at least 30 days preceding the next
Secretary of State
election
register with a party if you want to
c/o Elections Officer
take part in that party's primary
be at least 18 years old on or
1560 Broadway, Suite 200
election, caucus, or convention.
preceding the next election
Denver, CO 80202
not be in jail for a felony conviction
8. Race or Ethnic Group. Leave blank.
not have been judged "mentally
Connecticut
9. Signature. To register in Dela-
incompetent" by a court of law
ware you must:
not claim the right to vote any-
6. ID Number. Your social security
be a citizen of the United States
where outside D.C.
number is requested on a voluntary
be a resident of Delaware for 1
basis. It will be used by election
Mailing address:
year preceding the election, a
officials to prepare accurate lists of
District of Columbia Board of
resident of the county for 90 days,
electors, but no official may disclose
Elections & Ethics
and a resident of the election district
it to the public (Conn. Gen. Stat. $ 9.
441 4th Street, N.W., Suite 250
(hundred) for 30 days
23g).
Washington, DC 20001-2745
be at least 18 years old on the date
7. Choice of Party. This is optional,
of the next general election
but you must register with a party if
not be a convicted felon
you want to take part in that party's
not be mentally incompetent
primary election, caucus. or conven-
Mailing address:
tion.
Commissioner of Elections
8. Race or Ethnic Group. Leave blank.
32 W. Loockerman Street
9. Signature. To register in Con-
Suite 203
necticut you must:
Dover, DE 19901
be a citizen of the United States
be a resident of Connecticut and of
the town in which you wish to vote
be 18 years old on or before the
next election
not be convicted of a felony, except
conviction for the crime of nonsup-
port (or have had your civil rights
restored)
not currently be declared mentally
incompetent to vote by a court of law
Mailing address:
Secretary of State
Elections Division
30 Trinity Street
Hartford, CT 06106
4
State Instructions
Florida
Georgia
have continued to reside in Hawaii."
6. ID Number. Your social security
6. ID Number. Your social security
9. Signature. To register in Hawaii
number is requested. The disclosure
number is required. Your social
you must:
of your social security number is
security number will remain confi-
be a citizen of the United States
voluntary. It is being requested
dential and will not be disclosed
be a resident of the State of Hawaii
pursuant to Section 97.052(2)(k),
except as required by law. The
be at least 16 years old (you must
Florida Statutes. Although your
number will be used to identify and
be 18 years old by election day in
social security number will only be
verify the identity of voters (Georgia
order to vote)
used for registration purposes, it
Election Code, O.C.G.A. Ch. 21-2).
not be in jail for a felony conviction
will be open to public inspection (§
7. Choice of Party. You do not have
not be "non compos mentis"
99.052 [3][d], Fla. Stat.).
to register with a party to take part
Mailing address:
7. Choice of Party. You must
in that party's primary, caucus or
Office of the Lieutenant Governor
register with a party if you want to
convention.
State of Hawaii
take part in that party's primary
8. Race or Ethnic Group. You are
P.O. Box 3226
election, caucus, or convention.
required to fill in this box. See the
Honolulu, HI 96801
8. Race or Ethnic Group. You are
list of choices under the Application
requested to fill in this box. See the
Instructions for Box 8 (on page 2).
Idaho
list of choices under the Application
9. Signature. To register in Georgia
6. ID Number. Your social security
Instructions for Box 8 (on page 2).
you must:
number is requested. It will be used
9. Signature. To register in Florida
be a citizen of the United States
for administrative purposes only (§
you must:
be a legal resident of Georgia and
34-411, Idaho Code).
be a citizen of the United States
of the county in which you want to
7. Choice of Party. You do not have
be 8 legal resident of both the
vote
to register with a party if you want
State of Florida and of the county in
be 18 years old within six months
to take part in that party's primary
which you seek to be registered
after the day of registration, and be
election, caucus, or convention.
be 18 years old (you may pre-
18 years old to vote
8. Race or Ethnic Group. Leave blank.
register if you are 17)
not be serving a sentence for
not now be adjudicated mentally
having been convicted of a felony
9. Signature. To register in Idaho
incapacitated with respect to voting
not have been judicially deter-
you must:
in Florida or any other State
mined to be mentally incompetent,
be a citizen of the United States
not have been convicted of a felony
unless the disability has been
have resided in Idaho and in the
without your civil rights having been
removed
county for 30 days prior to the day of
restored pursuant to law
election
Mailing address:
not claim the right to vote in
be at least 18 years old
Office of the Secretary of State
another county or state
not have been convicted of a felony,
P.O. Box 105325
swear or affirm the following:
and without having been restored to
Atlanta, GA 30348-5325
"I will protect and defend the
the rights of citizenship, or confined
Constitution of the United States
in prison on conviction of a criminal
Hawaii
offense
and the Constitution of the State of
Florida, that I am qualified to
6. ID Number. Your social security
not be under guardianship
register as an elector under the
number is required. It is used to
Mailing address:
Constitution and laws of the State of
prevent fraudulent registration and
Secretary of State
Florida, and that I am a citizen of
voting. Failure to furnish this
State Capitol Bldg.
the United States and a legal
information will prevent acceptance
Boise, ID 83720-0080
resident of Florida"
of this application (Hawaii Revised
Mailing address:
Statutes, Section 11-15).
State of Florida
7. Choice of Party. A "choice of
Department of State
party" is not required for voter
Division of Elections
registration.
Room 1801, The Capitol
8. Race or Ethnic Group. If you are
Tallahassee, FL 32399-0250
of Hawaiian ancestry and desire to
register to vote in Office of Hawaiian
Affairs elections, please write
"Hawaiian" in this box. HRS § 11
states that a Hawaiian is "any
descendent of aboriginal peoples
inhabiting the Hawaiian islands
which exercised sovereignty and
subsisted in the Hawaiian islands in
1778, and which peoples thereafter
5
State Instructions
Illinois
lowa
any state or federal court of a crime
6. ID Number. The last four or six
6. ID Number. Disclosure of your
punishable by death or imprison-
digits of your social security number
social security number is voluntary.
ment for one year or longer (or have
are requested.
It is requested by authority of Iowa
had your civil rights restored)
7. Choice of Party. You do not have
Code Section 48A.11. If you provide
not claim the right to vote in any
to register with a party if you want
your number, it will be used to help
other location or under any other
to take part in that party's primary
avoid multiple voter registration
name
records for a single individual. The
not be excluded from voting for
election, caucus, or convention.
numbers may be publicly disclosed.
mental incompetence by a court of
8. Race or Ethnic Group. Leave blank.
If you do not provide your number,
competent jurisdiction
9. Signature. To register in Illinois
that fact will not affect your right to
Mailing address:
you must:
register to vote, or to vote.
Secretary of State
be a citizen of the United States
7. Choice of Party. You may. but do
2nd Floor, State Capitol
be a resident of Illinois and of your
not have to, register with a party in
300 S.W. 10th Ave.
election precinct at least 30 days
advance if you want to take part in
Topeka, KS 66612-1594
before the next election
that party's primary election. You
be at least 18 years old on or before
may change or declare a party
the next election
Kentucky
affiliation at the polls on primary
not be in jail or on parole for a
6. ID Number. Your social security
election day.
felony conviction
number is required. It is used for
not claim the right to vote any-
8. Race or Ethnic Group. Leave blank.
administrative purposes only and is
where else
9. Signature. To register in Iowa you
not released to the public (KRS
must:
Mailing address:
116:155).
be a citizen of the United States
State Board of Elections
7. Choice of Party. You must
be a resident of Iowa
1020 S. Spring Street
register with a party if you want to
Springfield, IL 62704
be at least 17-1/2 years old (you
take part in that party's primary
must be 18 to vote)
election. caucus, or convention.
not have been convicted of a felony
Indiana
8. Race or Ethnic Group. Leave blank.
(or have had your rights restored)
6. ID Number. Your social security
9. Signature. To register in Ken-
not currently be judged "mentally
tucky you must:
number is requested but is not
incompetent" by a court
required. It will be used for adminis-
be a citizen of the United States
not claim the right to vote in more
trative purposes and may be dis-
than one place
be a resident of Kentucky
closed to the public (Indiana Code 3-
give up your right to vote in any
be a resident of the county for at
7-3-9).
other place
least 28 days prior to the election
date
7. Choice of Party. Leave blank.
Mailing address:
be 18 years of age on or before the
8. Race or Ethnic Group. Leave blank.
Elections Division
next general election
9. Signature. To register in Indiana
Office of the Secretary of State
not be a convicted felon or if you
you must:
Hoover State Office Building
have been convicted of a felony, your
be a citizen of the United States
2nd Floor
civil rights must have been restored
have resided in the precinct at
Des Moines, IA 50319
by executive pardon
least 30 days before the next election
not have been judged "mentally
be at least 18 years of age on the
Kansas
incompetent" in a court of law
day of the next general election
6. ID Number. Your social security
not claim the right to vote any-
not currently be in jail for a
number is requested but not re-
where outside Kentucky
criminal conviction
quired. It will be used for adminis-
Mailing address:
Mailing address:
trative purposes and may be dis-
State Board of Elections
State Election Board
closed to the public (KSA 25-2309).
140 Walnut Street
302 West Washington Street,
7. Choice of Party. You must
Frankfort, KY 40601
Room E032
register with a party if you want to
Indianapolis, IN 46204-2738
take part in that party's primary
election, caucus. or convention.
8. Race or Ethnic Group. Leave blank.
9. Signature. To register in Kansas
you must:
be a citizen of the United States
be a resident of Kansas
be 18 by the next statewide
general election
not be imprisoned for conviction in
6
State nstruct
Louisiana
Maryland
Michigan
6. ID Number. Your social security
6. ID Number. Leave blank.
6. ID Number. A driver's license or
number is required. Neither the
7. Choice of Party. You must
state personal ID number is re-
registrar nor the Department of
register with a party if you want to
quested.
Elections and Registration shall
take part in that party's primary
7. Choice of Party. You must declare
circulate the social security numbers
election.
a "political party preference" if you
of registered voters on commercial
8. Race or Ethnic Group. Leave blank.
want to take part in that party's
lists (R.S. 18:104[a][16]).
9. Signature. To register in Mary-
presidential primary election.
7. Choice of Party. You must
land you must:
8. Race or Ethnic Group. Leave blank.
register with a party if you want to
be a citizen of the United States
9. Signature. To register in Michi-
take part in that party's primary
election, caucus, or convention.
be a resident of Maryland and the
gan you must:
county in which you want to vote
be a citizen of the United States
8. Race or Ethnic Group. You are
be at least 18 years old before the
be 18 years old by the next election
requested to fill in this box. See the
next general election
be a resident of the city or town-
list of choices under the Application
not be under sentence or on
ship in which you are applying to
Instructions for Box 8 (on page 2).
probation or parole following
register
9. Signature. To register in Louisiana
conviction for an infamous crime
not be confined in a jail after being
you must:
(that is, any felony, treason, perjury,
convicted and sentenced
be a citizen of the United States
or any crime involving an element of
Mailing address:
be a resident of Louisiana
deceit, fraud or corruption)
Michigan Department of State
be at least 17 years old, and be 18
not have been convicted more than
Bureau of Elections
years old prior to the next election to
once of an infamous crime, without a
P.O. Box 20126
vote
pardon
Lansing, MI 48901-0726
not currently be under an order of
not be under guardianship for
imprisonment for conviction of a felony
mental disability
Minnesota
not currently be under a judgment
Mailing address:
of interdiction for mental incompe-
6. ID Number. Leave blank.
State Administrative Board of
tence
Election Laws
7. Choice of Party. You do not have
Mailing address:
P.O. Box 231, 11 Bladen Street
to register with a party if you want
Dept. of Elections and Registration
Annapolis, MD 21404-0231
to take part in that party's primary
P.O. Box 14179
election, caucus, or convention.
Baton Rouge, LA 70898-4179
Massachusetts
8. Race or Ethnic Group. Leave blank.
6. ID Number. Leave blank.
9. Signature. To register in Minne-
Maine
sota you must:
7. Choice of Party. You must enroll
6. ID Number. Leave blank.
be a citizen of the United States
with a party if you want to take part
be a resident of Minnesota for 20
7. Choice of Party. You must
in that party's presidential prefer-
register with a party if you want to
ence primary. If you do not desig-
days before the next election
take part in that party's primary
nate a party in this box, you may
be 18 years old by election day
not be convicted of treason or a
election, caucus, or convention
still enroll at the polling place on
(unless otherwise permitted by a
primary election day.
felony, or have had your civil rights
restored
political party).
8. Race or Ethnic Group. Leave blank.
not be under guardianship of the
8. Race or Ethnic Group. Leave blank.
9. Signature. To register in Massa-
person or found legally incompetent
9. Signature. To register in Maine
chusetts you must:
Mailing address:
you must:
be a citizen of the United States
Secretary of State
be a citizen of the United States
be a resident of Massachusetts
Data Procession Section
be a resident of Maine and the
be 18 years old
555 Park Street, Suite 402
municipality in which you want to
not have been convicted of corrupt
St. Paul, MN 55103
vote
practices in respect to elections
be at least 17 years old (you must
not be under guardianship with
be 18 years old to vote)
respect to voting
not be under guardianship because
Mailing address:
of mental illness
Secretary of State
Mailing address:
Elections Division, Room 1705
Elections Section
One Ashburton Place
Bureau of Corporations, Elections
Boston, MA 02108
and Commissions
State House Station #101
Augusta, ME 04333-0101
7
State Instructions
Mississippi
discharged from such probation or
be 18 years of age on or before the
6. ID Number. Your social security
parole
first Tuesday after the first Monday
number is requested. It may not be
not be convicted of a felony or
of November
copied except for official purposes
misdemeanor connected with the
not have been convicted of a felony,
and is exempt from the provisions of
right of suffrage
or if convicted, have had your civil
the Mississippi Public Records Act
not be declared incompetent by
rights restored
(Miss. Code Ann. § 23-15-47 [1972]).
any court of law
not have been officially found to be
not be confined under a sentence of
7. Choice of Party. You do not have
mentally incompetent
to register with a party if you want
imprisonment
Mailing address:
to take part in that party's primary
Mailing address:
Nebraska Secretary of State
election, caucus, or convention.
Secretary of State
Suite 2300, State Capitol Bldg.
8. Race or Ethnic Group. You are
P.O. Box 778
Lincoln, NE 68509-4608
requested to fill in this box. See the
Jefferson City, MO 65102
list of choices under the Application
Nevada
Instructions for Box 8 (on page 2).
Montana
6. ID Number. Your social security,
9. Signature. To register in Missis-
6. ID Number. Leave blank. How-
Nevada driver's license, or ID card
sippi you must:
ever, your election administrator
number is required. The social
be a citizen of the United States
may request an ID number at a later
security number will be used for
have lived in Mississippi and in
date.
administrative purposes. Registra-
your county (and city, if applicable)
7. Choice of Party. You do not have
tion records. including social
30 days before the election in which
to register with a party if you want
security numbers are available for
you want to vote
to take part in that party's primary
public inspection (NRS 293.507
be 18 years old by the time of the
election, caucus, or convention.
14AD.
general election in which you want
8. Race or Ethnic Group. Leave blank.
7. Choice of Party. You must
to vote
9. Signature. To register in Montana
register with a party if you want to
have not been convicted of murder,
you must:
take part in that party's primary
rape, bribery. theft, arson. obtaining
election, caucus, or convention.
be a citizen of the United States
money or goods under false pretense,
perjury, forgery, embezzlement, or
be at least 18 years old on or before
8. Race or Ethnic Group. Leave blank.
the election
9. Signature. To register in Nevada
bigamy, or have had your rights
be a resident of Montana and of
you must:
restored as required by law
not have been declared mentally
the county in which you want to vote
be a citizen of the United States
incompetent by a court
for at least 30 days before the next
have attained the age of 18 years
election
on the date of the next ensuing
Mailing address:
not be in a penal institution for a
election
Secretary of State
felony conviction
have continuously resided in the
P.O. Box 136
not currently be determined by a
State of Nevada, in your county, at
Jackson, MS 39205-0136
court to be of unsound mind
least 30 days and in your precinct at
meet these qualifications by the
least 10 days before the next ensu-
Missouri
next election day if you do not
ing election
6. ID Number. Your social security
currently meet them
not currently be laboring under
number is requested. Any tapes,
Mailing address:
any felony conviction or other loss of
printouts or mailing labels provided
Secretary of State's Office
civil rights that would make it
under this section shall not include
P.O. Box 202801
unlawful for you to vote
the telephone numbers and social
State Capitol
not be determined by a court of law
security numbers of voters (115.157
Helena, MT 59620-2801
to be mentally incompetent
RSMO).
claim no other place as your legal
residence
7. Choice of Party. You do not have
Nebraska
to register with a party if you want
Mailing address:
6. ID Number. Leave blank.
to take part in that party's primary
Secretary of State
election, caucus, or convention.
7. Choice of Party. You must
Capitol Complex
register with a party if you want to
8. Race or Ethnic Group. Leave blank.
Carson City, NV 89710
take part in that party's primary
9. Signature. To vote in Missouri you
election, caucus, or convention.
must:
8. Race or Ethnic Group. Leave blank.
be a citizen of the United States
9. Signature. To register in Ne-
be a resident of Missouri
braska you must:
be at least 17-1/2 years of age (you
be a citizen of the United States
must be 18 to vote)
live in the State of Nebraska
not be on probation or parole after
conviction of a felony, until finally
be at least 18 years of age or will
8
State Instructions
New Hampshire
officeholders, candidates, political
North Carolina
New Hampshire town and city clerks
parties, courts and non-profit
6. ID Number. Your driver's license,
will accept this application only as a
organizations promoting voter
or Department of Motor Vehicles ID
request for their own absentee voter
participation and registration, for
number is requested.
mail-in registration form. You need
political purposes only ($1-5-19B,
7. Choice of Party. You must
to fill in only Box 1 and Box 2 or 3.
NMSA 1978).
register with a party if you want to
The application should be mailed
7. Choice of Party. You must
take part in that party's primary
either to your town or city clerk at
register with a party if you want to
election.
your zip code or to:
take part in that party's primary
8. Race or Ethnic Group. You are
election, caucus, or convention.
State House, Room 204
required to fill in this box. However,
Concord, NH 03301
8. Race or Ethnic Group. Leave blank.
your application will not be rejected
It should be mailed in plenty of time
9. Signature. To register in New
if you fail to do SO. See the list of
for your town or city clerk to mail
Mexico you must:
choices under the Application
you their own form and for you to
be a citizen of the United States
Instructions for Box 8 (on page 2).
return that form to them by 10 days
be a resident of the State of New
9. Signature. To register in North
before the election.
Mexico
Carolina you must:
be 18 years of age at the time of
be a citizen of the United States
New Jersey
the next election
be a resident of North Carolina
not have been denied the right to
6. ID Number. Leave blank.
and the county in which you live for
vote by a court of law by reason of
at least 30 days prior to the election
7. Choice of Party. You do not have
mental incapacity or felony convic-
be 18 years of age by the day of the
to register with a party if you want
tion
next general election
to take part in that party's primary
Mailing address:
have your rights of citizenship
election.
Bureau of Elections
restored if you have been convicted
8. Race or Ethnic Group. Leave blank.
State Capitol, Room 419
of a felony
9. Signature. To register in New
Santa Fe, NM 87503
not be registered or vote in any
Jersey you must:
other county or state
be a citizen of the United States
New York
Mailing address:
be at least 18 years of age by the
6. ID Number. Leave blank.
State Board of Elections
time of the next election
P.O. Box 2169
be a resident of this State and
7. Choice of Party. You must enroll
county at your address at least 30
with a party if you want to vote in
Raleigh, NC 27602
days before the next election
that party's primary election or
not be serving a sentence or on
caucus.
parole or probation as the result of a
8. Race or Ethnic Group. Leave blank.
conviction of any indictable offense
9. Signature. To register in New
under the laws of this or another
York you must:
state or of the United States
be a citizen of the United States
Mailing address:
be a resident of the county, or of
Office of the Secretary of State
the City of New York, at least 30
Election Division
days before an election
CN 304
be 18 years old by December 31 of
Trenton, NJ 08625-9983
the year in which you file this form
(Note: You must be 18 years old by
New Mexico
the date of the general, primary, or
other election in which you want to
6. ID Number. Your social security
vote)
number is required. This registra-
not be in jail or on parole for a
tion card containing your social
felony conviction
security number will become part of
not currently be judged incompe-
the permanent voter registration
tent by order of a court of competent
records of your locality, which are
judicial authority
open to inspection by the public in
not claim the right to vote else-
the office of the county clerk.
where
Computerized listings of limited
voter registration information
Mailing address:
(without social security number or
NYS Board of Elections
birth date) are available to the
Swan Street Bidg., Core 1
general public, and are furnished
6 ESP Suite 201
upon request to incumbent election
Albany, NY 12223-1650
9
State Instructions
North Dakota
Oklahoma
Pennsylvania
North Dakota does not have voter
6. ID Number. Your Oklahoma
6. ID Number. Leave blank.
registration.
driver's license number is requested.
7. Choice of Party. You must
7. Choice of Party. You must
register with a party if you want to
Ohio
register with a party if you want to
take part in that party's primary
take part in that party's primary
election.
6. ID Number. Your social security
election. caucus, or convention.
number is requested. Providing this
8. Race or Ethnic Group. You are
number is voluntary. This informa-
8. Race or Ethnic Group. Leave blank.
requested to fill in this box. See the
tion allows the Board of Elections to
9. Signature. To register in Okla-
list of choices under the Application
verify your registration if necessary
homa you must:
Instructions for Box 8 (on page 2).
(O.R.C. 3503.14).
be a citizen of the United States
9. Signature. To register in Pennsyl-
7. Choice of Party. You do not
and a resident of the State of
vania you must:
register with a party if you want to
Oklahoma
be a citizen of the United States
take part in that party's primary
be 18 years old on or before the
be a resident of Pennsylvania and
election, caucus or convention. Party
date of the next election
your election district at least 30 days
affiliation is established by voting at
have not been convicted of a felony,
before the next election in which you
a primary election.
for which a period of time equal to
wish to vote
8. Race or Ethnic Group. Leave blank.
the original sentence has not
be at least 18 years old on the day
expired. or for which you have not
of the next ensuing primary or
9. Signature. To register in Ohio you
been pardoned
election
must:
not now be under judgment as an
Mailing address:
be a citizen of the United States
incapacitated person, or a partially
be a resident of Ohio for at least 30
Office of the Secretary of the
incapacitated person prohibited from
Commonwealth
days before the election
registering to vote
Room 302
be 18 years old on or before
Mailing address:
election day. If you will be 18 on or
North Office Bldg.
Oklahoma State Election Board
before the day of the general elec-
Harrisburg. PA 17120-0029
Box 528800-8800
tion, you may vote in the primary
election.
Oklahoma City, OK 73152
Rhode Island
not be convicted of a felony and
6. ID Number. Leave blank.
currently incarcerated
Oregon
7. Choice of Party. You must
not be found incompetent by a
6. ID Number. Leave blank
register with a party if you want to
court for purposes of voting
7. Choice of Party. You must
take part in that party's primary
Mailing address:
register with a party if you want to
election, caucus. or convention
Secretary of State of Ohio
take part in that party's primary
8. Race or Ethnic Group. Leave blank.
30 E. Broad Street - 14th Floor
election.
9. Signature. To register in Rhode
Columbus, OH 43266-0418
8. Race or Ethnic Group. Leave
Island you must:
blank.
be a citizen of the United States
9. Signature. To register in Oregon
be a resident of Rhode Island for
you must:
30 days preceding the next election
be a citizen of the United States
be 18 years old by election day
be a resident of Oregon
be neither serving a sentence,
be at least 18 years old by election
including probation or parole, for
day
which you were imprisoned, upon
Mailing address:
final conviction of a felony imposed
Secretary of State
on any date; nor serving any sen-
Elections Division
tence, whether incarcerated or
255 Capitol Street, N.E.
suspended, on probation or parole,
Salem, OR 97310-0722
upon final conviction of a felony
committed after November 5, 1986
not have been lawfully judged to be
mentally incompetent
Mailing address:
Rhode Island State Board of
Elections
50 Branch Ave.
Providence, RI 02904-2790
10
State nstruct
So
Carolina
election, caucus, or convention.
of Sec. 13.122 of the Texas Election
6. ID Number. Your social security
8. Race or Ethnic Group. Leave blank.
Code and will be used to maintain
number is required. It is required by
9. Signature. To register in South
the accuracy of the registration
the South Carolina Code of Laws
Dakota you must:
records. The application is open to
and is used for internal purposes
the public.
be a citizen of the United States
only. Social security number does
reside in South Dakota
7. Choice of Party. You do not have
not appear on any report produced
be 18 years old by the next election
to register with a party if you want
by the State Election Commission
not be under a sentence of impris-
to take part in that party's primary
nor is it released to any unautho-
onment for a felony conviction
election, caucus, or convention.
rized individual.
not have been adjudged mentally
8. Race or Ethnic Group. Leave blank.
7. Choice of Party. You do not have
incompetent by a court
9. Signature. To register in Texas
to register with a party if you want
Mailing address:
you must:
to take part in that party's primary
Elections, Secretary of State
be a citizen of the United States
election, caucus, or convention.
500 E. Capitol
be a resident of the county in
8. Race or Ethnic Group. You are
Pierre, SD 57501-5070
which the application for registra-
required to fill in this box. However,
tion is made
your application will not be rejected
Tennessee
be at least 17 years and 10 months
if you fail to do 80. See the list of
old (you must be 18 to vote)
choices under the Application
6. ID Number. Your social security
not be convicted of a felony or have
Instructions for Box 8 (on page 2).
number is required. Social security
been pardoned or otherwise released
9. Signature. To register in South
number, if any, is required for
from the resulting disabilities
Carolina you must:
purposes of identification and to
have not been declared mentally
avoid duplicate registration (TCA
be a citizen of the United States
incompetent by final judgment of a
2.2.116).
be at least 18 years old on or before
court of law
the next election
7. Choice of Party. You do not have
Mailing address:
be a resident of South Carolina,
to register with a party if you want
your county and precinct
to take part in that party's primary
Office of the Secretary of State
Elections Division
not be confined in any public
election, caucus, or convention.
P.O. Box 12060
prison resulting from a conviction of
8. Race or Ethnic Group. You are
Austin, TX 78711-2060
a crime
requested to fill in this box. See the
never have been convicted of a
list of choices under the Application
Utah
felony or offense against the election
Instructions for Box 8 (on page 2).
laws, or if previously convicted, have
9. Signature. To register in Tennes-
6. ID Number. Your date of birth
served your entire sentence, includ-
see you must:
serves as your ID number, and is
ing probation or parole, or have
be a citizen of the United States
required. Write it in this box or in
Box 4.
received a pardon for the conviction
be a resident of Tennessee
not be under a court order declar-
be at least 18 years old on or before
7. Choice of Party. You must
ing you mentally incompetent
the next election
register with 8 party if you want to
claim the address on the applica-
not have been convicted of 8 felony,
take part in that party's primary
tion as your only legal place of
or if convicted, have had your full
election.
residence and claim no other place
rights of citizenship restored (or
8. Race or Ethnic Group. Leave
as your legal residence
have received a pardon)
blank.
Mailing address:
not be adjudicated incompetent by
9. Signature. To register in Utah you
State Election Commission
a court of competent jurisdiction (or
must:
P.O. Box 5987
have been restored to legal capacity)
be a citizen of the United States
Columbia, SC 29250-5987
Mailing address:
have resided in Utah for 30 days
Coordinator of Elections
immediately before the next election
South Dakota
Secretary of State's Office
be at least 18 years old on or before
500 James K. Polk Bldg.
the next election
6. ID Number. Your driver's license
Nashville, TN 37243-0309
not be convicted of treason or
number is required. If you have no
crime against the elective franchise,
such number, your social security
number is requested. Your social
Texas
unless restored to civil rights
security number will be used for
not be found to be mentally
6. ID Number. Your social security
administrative purposes but will be
incompetent by a court of law
number and Texas driver's license
available to the public (ARSD
number or personal ID number
Mailing address:
5:02:03:01).
(issued by the Texas Department of
Office of the Lieutenant Governor
7. Choice of Party. You must
Public Safety) is requested. The
203 State Capitol
register with a party if you want to
disclosure of all of these numbers is
Salt Lake City, UT 84114
take part in that party's primary
voluntary. It is solicited by authority
11
State Instructions
Vermont
Washington
Wisconsin
6. ID Number. Leave blank.
6. ID Number. Leave blank.
6. ID Number. Leave blank. How-
7. Choice of Party. Vermont does
7. Choice of Party. You do not have
ever, if you submit this application
not require party registration to
to register with a party if you want
on election day, you will be asked to
participate in any election.
to take part in that party's primary
provide a form of identification
8. Race or Ethnic Group. Leave blank.
election, caucus, or convention.
7. Choice of Party. You do not have
9. Signature. To register in Vermont
8. Race or Ethnic Group. Leave blank.
to register with a party if you want
you must:
9. Signature. To register in Wash-
to take part in that party's primary
be a citizen of the United States
ington you must:
election, caucus, or convention.
be a resident of Vermont
be a citizen of the United States
8. Race or Ethnic Group. Leave blank.
be 18 years of age on or before
be a legal resident of Washington
9. Signature. To register in Wiscon-
election day
State, your county and precinct for
sin you must:
solemnly swear (or affirm) that
30 days immediately preceding the
be a citizen of the United States
whenever you give your vote or
election in which you want to vote
be a resident of Wisconsin for at
suffrage, touching any matter that
concerns the state of Vermont, you
be at least 18 years old by election
least 10 days
will do it so as in your conscience you
day
be 18 years old
shall judge will most conduce to the
not be convicted of infamous crime,
not have been convicted of treason,
best good of the same, as established
unless restored to civil rights
felony or bribery, or have had your
by the Constitution, without fear or
not be judicially declared mentally
civil rights restored
favor of any person [Freeman's oath,
incompetent
not have been found by a court to
Vermont Constitution, Chapter II,
Mailing address:
be incapable of understanding the
Section 42]
Secretary of State
objective of the electoral process
Mailing address:
not make or benefit from a bet or
Voter Registration by Mail
Office of the Secretary of State
P.O. Box 40230
wage depending on the result of an
Director of Elections
election
Olympia, WA 948504-0230
109 State Street
Mailing address:
Montpelier, VT 05609-1101
West Virginia
State Elections Board
Virginia
132 E. Wilson Street, 3rd Floor
6. ID Number. The last four digits of
P.O. Box 2973
6. ID Number. Your social security
your social security number are
Madison, WI 53701-2973
number is required. Your social
requested.
security number will appear on
7. Choice of Party. You must
reports produced only for official use
Wyoming
register with a party if you want to
by voter registration and election
take part in that party's primary
Wyoming will not let you use this
officials and, for jury selection
election, caucus, or convention
application for registering to vote in
purposes, by courts. Article II, $2,
that state.
(unless you request the ballot of a
Constitution of Virginia (1971).
party which allows independents to
7. Choice of Party. You do not have
vote)
to register with a party if you want
8. Race or Ethnic Group. Leave blank.
to take part in that party's primary
election, caucus, or convention.
9. Signature. To register in West
8. Race or Ethnic Group. Leave blank.
Virginia you must:
be a citizen of the United States
9. Signature. To register in Virginia
you must:
live in West Virginia at the above
address
be a citizen of the United States
be a resident of Virginia and of the
be 18 years old, or be 17 years old
precinct in which you want to vote
and turning 18 years old before the
be 18 years old by the next election
next general election
not have been convicted of a felony,
not be under conviction, probation,
or have had your civil rights re-
or parole for a felony, treason or
stored
election bribery
not currently be declared mentally
not have been judged "mentally
incompetent by a court of law
incompetent" in a court of competent
Note: Virginia, by law, cannot ac-
jurisdiction
cept this form until after Jan. 1, 1996.
Mailing address:
Mailing address:
Secretary of State
State Board of Elections
Building 1, Suite 157-K
200 N. 9th Street, Suite 101
1900 Kanawha Blvd. East
Richmond, VA 23219-3497
Charleston, WV 25305-0770
12
State Registration Dead ines
To register in time to vote in any upcoming election, your application must be postmarked (or
delivered to your local voter registration office) by the deadline listed below.
Alabama - 10 days before the
Louisiana - 24 days before the
North Carolina - 25 days before the
election.
election.
election.
Alaska - 30 days before the election.
Maine - 15 days before the election
North Dakota - North Dakota does
(or delivered in-person up to and
not have voter registration.
Arizona - 29 days before the election.
including election day).
Ohio - 30 days before the election.
Arkansas - 21 days before the
Maryland - 9:00 p.m. on the fifth
election.
Monday before the election.
Oklahoma - 25 days before the
election.
California - 29 days before the
Massachusetts - 20 days before the
election.
election.
Oregon - 21 days before the election
(there is no deadline for applications
Colorado - 30 days before the
Michigan - 30 days before the
for change of name, change of address
election. If the application is received
election.
or to register with a party).
in the mails without a postmark, it
must be received within 5 days of the
Minnesota - Delivered by 5:00 p.m.
Pennsylvania - 30 days before an
close of registration.
21 days before the election (there is
election or primary.
also election day registration at
Connecticut - 14 days before the
polling places).
Rhode Island - 30 days before the
election.
election.
Mississippi - 30 days before the
Delaware - 20 days before any
election.
South Carolina - 30 days before the
general election.
election.
Missouri - 28 days before the
District of Columbia - 30 days before
election.
South Dakota - Delivered 5 days
the election.
before the election.
Montana - 30 days before the
Florida - 29 days before the election.
election.
Tennessee - 30 days before the
election.
Georgia - The fourth Friday before
Nebraska - The fourth Tuesday
any general primary, general election,
before the election (or delivered by 6
Texas - 30 days before the election.
or presidential preference primary.
p.m. on the second Friday before the
The ninth day after the date of the call
election).
Utah - 20 days before the election.
for all other special primaries and
special elections.
Nevada - 9:00 p.m. on the fifth
Vermont - Delivered to the town
Saturday before any primary or
clerk before 12:00 noon on the third
Hawaii - 30 days before the election.
general election. 9:00 p.m. on the third
Saturday before the election.
Saturday before any recall or special
Idaho - 25 days before the election.
election. However, if a recall or special
Virginia - Delivered 29 days before
election is held on the same day as a
the election.
Illinois - 29 days before the election.
primary or general election, the
registration closes at 9:00 p.m. on the
Washington - 30 days before the
Indiana - 29 days before the election.
fifth Saturday before the day for the
election (or delivered in-person to the
elections.
local voter registration office 15 days
lowa - 10 days before the election, if
before the election).
it is a state primary or general
New Hampshire - In New Hamp-
election; 11 days before all others.
shire, this application may be used
West Virginia - 30 days before the
Registration forms which are post-
only as a request for a State voter
election.
marked 15 or more days before an
registration application, which must
election are considered on time even if
be received by your city or town clerk
Wisconsin - 13 days before the
received after the deadline.
by 10 days before the election.
election (or completed in the local
voter registration office 1 day before
Kansas - Delivered 15 days before
New Jersey - 29 days before the
the election or completed at the polling
the election.
election.
place on election day).
Kentucky - 28 days before the
New Mexico - 28 days before the
Wyoming - Wyoming will not let you
election.
election.
use this application for registering to
vote in that state.
New York - 25 days before the
election.
Instructions for the National Voter Registration Application Form:
District of Columbia
Please remember to print as neatly and legibly as you can. Do not use abbreviations.
Box 1 - Name: Put your full legal name here in this order: last name, first name, middle name. Do not
put a nickname or initials here.
If the application is to change the name under which you are registered, in Box A on the bottom
half of the application put your full name before it was changed.
Box 2 - Home Address: Put your legal residence address here. This should not be a post office box or a
rural route without a box number. If you live in a rural area but do not have a street address, or if you
have no legal address, you should show where you live using the map in Box C on the bottom half of the
application.
If the application is to change the address at which you are registered, in Box B on the bottom half
of the application, put the address where you were previously registered.
Box 3- If your mailing address is different from your legal address, the mailing address goes in this box.
If you do not have a legal address in Box 2 you must put an address where you can be reached by mail in
this box.
Box 4 - Date of Birth: Your birth date goes in this order: month, day, year. (A common mistake is putting
today's date in this box; make sure you put your birth date here.)
Box 5 - Telephone Number. This is optional: it enables the state to contact you if there is a question
about your application.
Box 6 - ID Number. Your social security number is requested for identification purposes only. It will not
be given to the public or used in any reports.
Box 7 - Choice of Party: To participate in a party's primary, caucus or convention, you must register with
the party; write the full name of the party here. If you do not want to register with a party, you should
leave the box blank or write in "no party."
Box 8 - Race or Ethnic Group: Leave blank.
Box 9 - Signature: Sign your name here (or make your mark) and write in today's date in this order:
month, day, year. In signing the application, you are stating that you meet the requirements for registering
to vote in the District of Columbia. These are that you:
are a citizen of the United States
will be a resident of the District of Columbia for at least 30 days before the next election
will be at least 18 years old by the next election
are not in jail for a felony conviction
have not been found "mentally incompetent" by a court
do not claim the right to vote anywhere outside of the District of Columbia
Box 10 - Name of Assistant: If you are not able to sign your name in Box 9, the name, address, and
telephone number of the person who filled out the application for you goes here.
Voters For Choice Education Fund. 10/95
Voter Registration Application
For U.S. Citizens
You can use this form to:
This space for office use only.
register to vote
report that your name or address has changed
register with a party
Please print in blue or black ink
Mr.
Last Name
First Name
Mrs
Middle Name(s)
(Circle one
1
Miss
Ms.
Anthony
Susan
Brownell
Jr Smill
Address (see instructions)- Street (or route and box number)
Apt. or Lot #
City/Town
State
Zip Code
2
1848 Victory St.
19A
Washington
DC
20002
Address Where You Get Your Mail If Different From Above (see instructions)
City/Town
State
Zip Code
3
Date of Birth 2/15/77
Telephone Number (optional)
ID Number (see item 6 in the instructions for your State
4
5
826-1920
6
Month Day Year
098-76-5432
Choice of Party (see item 7 in the instructions for your State)
Race or Ethnic Group (see item 8 in the instructions for your State
7
Democrat
8
I swear/affirm that:
Please sign full name (or put mark)
I am a United States citizen
I meet the eligibility requirements of my state and
subscribe to any oath required.
Susan Brounell Anthony
9
(See item 9 in the instructions for your state before you sign.)
The information I have provided is true to the best of my
knowledge under penalty of perjury. If I have provided
false information, I may be subject to a fine or imprison-
Date: 10/2/95
ment or both under Federal or State laws.
Month Day Year
If the applicant is unable to sign, who helped the applicant fill out this application? Give name, address and phone number (phone number optional).
10
Fold here
Please fill out the sections below if they apply to you.
If this application is for a change of name, what was your name before you changed it?
Mr.
Last Name
First Name
Middle Name(s)
(Circie one
A
Mrs.
Miss
Jr Sr Il
Ms.
If you were registered before but this is the first time you are registering from the address in Box 2. what was your address where you were registered
Street (or route and box number)
Apt or Lot #
City/Town
State
Zip Code
B
If you live in a rural area but do not have a street number. or if you have no address, please show on the map where you live
Write in the names of the crossroads (or streets) nearest to where you live.
NORTH
Draw an X to show where you live.
Use a dot to show any schools. churches, stores. or other landmarks
near where you live, and write the name of the landmark.
C
Example
Route #2
Grocery Store
Woodchuck Road
Public School
X
1. Address the back of this application (see address under your state).
3. Fold form at middle and seal at lop.
To Mail:
2. Remove plastic strip below.
4. Put on a first-class stamp and mail
THE WOMEN'S VOTE
It Took Women Seventy-Two Years to Get the Vote: Let's Make Sure We Use It
After a hard-fought struggle of over 70 years, women throughout the United States won the right to vote
when the Nineteenth Amendment to the United States Constitution was ratified on August 26, 1920.
On November 8, 1994, less than half of American women voted, with the lowest rates of registration and
voting among women in their reproductive years. Over 35 million women between the ages of 18 and 44 sat
the election out, an election that proved to be devastating to their reproductive rights.
To help re-energize the women's vote, organizations participating in Pro-Choice Vote are encouraged to
incorporate celebration of the 75th anniversary year of women's suffrage, which began on August 26, 1995,
into their voter registration and education efforts. For example:
Special Events: There are numerous events that you could sponsor to focus attention on the women's
vote while registering and educating voters, as well as raising funds to support voter registration work.
Events could build on the women's vote theme by:
Celebrating the birthdays of - or otherwise honoring - national, state, or local
suffragists, feminists, or other women in politics who made a difference.
Celebrating the anniversary of an event, for instance the August 26th anniversary
or the date that your state ratified the women's suffrage amendment.
Scheduling some activities during Women's History Month in March.
This kit includes a list of days to celebrate: milestone dates on the way to women's suffrage, the
birthdays of national suffrage leaders, and the dates on which individual states voted to ratify the
women's suffrage amendment. To identify leaders of the suffrage fight or other women leaders in
politics in your state, or milestone dates for your state, try contacting your state historical society.
You may also be able to find undergraduate or graduate students interested in doing research on
women's suffrage in your state by contacting a local college's women's studies or history department.
Special events could include house parties, dinners, luncheons, dessert parties, birthday parties,
musical events - possibly featuring local or other women's bands - or comedy nights, again
featuring women comics.
Women Vote! November: In November 1872, suffrage leader Susan B. Anthony led an incident in
women's suffrage history that makes the month a particularly fun one for women's vote celebrations.
A number of suffragists had developed an argument that the post-Civil War passage of the 14th
Amendment, which made all individuals born in the United States citizens entitled to equal protection of
the laws, automatically gave women the vote. To test that argument, Susan B. Anthony and a number of
other women decided to vote. On November 2, in Rochester, New York, they registered; on November
5, they voted; and on November 28, Anthony was arrested for voting in violation of the law. (Ultimately,
at her trial, the judge rejected her argument that she was lawfully entitled to vote, and Anthony was con-
victed on June 17, 1873.) You could schedule a public kick-off of your voter registration efforts or other
special events for the month of November using the 1872 incident as a theme.
© 1995, Voters For Choice Education Fund
Please turn this sheet over for more information
"Victory is Ours" January: January is another good "kick-off" month. Four of the top suffragists
who led the suffrage fight when the 19th Amendment was ratified were born in January (which is also
the month when the Supreme Court handed down Roe V. Wade).
Public Service Announcements: You could sponsor public service announcements on the struggles
of women and people of color to win the right to vote, on how to register, and why voting is important,
perhaps using a local celebrity. You can also get the same message out on fact sheets and internet postings.
Take Your Children to Vote Day: Consider sponsoring "Take Your Child To Vote Day" on which
parents would be encouraged to take their children with them when they vote. As the election draws
near, in conjunction with other election-related activities, you would ask parents to sign a pledge
promising to vote and take their child with them to the voting booth.
Ideally, your 75th anniversary activities will have a number of different target audiences. Some activities
should be designed to appeal particularly to young people, as they have the lowest registration and voting
rates; among young adults aged 18-24, only about 40 percent were registered in 1994 and only about 20
percent voted. Other activities could focus on people of color, perhaps celebrating the 30TH anniversary of the
Voting Rights Act which became law on August 6, 1965. People of color also have low registration and
voting rates. Special outreach efforts to the African-American community could coincide with Black History
Month in February and could encompass the struggles to end the denial of voting rights to African-Americans.
As you plan your 75TH anniversary events, you may want to coordinate with state and local women's
organizations and other progressive groups. All would benefit from increasing the participation of women in
elections. What better way to do that than to remember those who struggled to win women the right to make
their voices heard at the ballot box?
WOMEN'S VOTE DAYS TO CELEBRATE
Women's Suffrage Milestones
From the day when women first publicly called for the right to vote, it took more than 70 years to pass the
Nineteenth Amendment to the United States Constitution, which gave women the right to vote throughout the
country. Along the way, women won the right to vote in all elections in 15 states and the limited right to vote
for the president in 13 states.
July 19, 1848 First American women's rights convention held in Seneca Falls, New York. The delegates
issued a "Declaration of Sentiments," modeled on the Declaration of Independence, which included the first
public demand that women be given the right to vote.
March 15, 1869 A constitutional amendment explicitly granting women the right to vote is introduced in
Congress for the first time.
July 10, 1890 - The territory of Wyoming, in which women had the right to vote, is admitted as the 44th
state, making it the first women's suffrage state.
August 26, 1920 - The Nineteenth Amendment giving women the right to vote throughout the United
States is ratified and becomes a part of the Constitution.
Women Vote! November
Shortly after passage of the Fourteenth Amendment in 1868, which guaranteed equal protection to all citi-
zens, suffragists developed a legal theory that the amendment gave women the right to vote. They set out to
test the theory, some by attempting to register and to vote. Suffrage leader Susan B. Anthony led one such test
in November 1872.
November 2, 1872- Susan B. Anthony leads a group of women to register to vote in Rochester, New York.
November 5, 1872 - Susan B. Anthony and 14 other women vote in Rochester, New York.
November 28, 1872- Susan B. Anthony is arrested for voting in Rochester, New York.
The judge at Anthony's trial in 1873 rejected her argument that she was entitled to vote, convicted her, and
fined her - a fine she refused to pay. In another case in 1875 the Supreme Court rejected the suffragists'
Fourteenth Amendment claims, making passage of an amendment specifically enfranchising women necessary.
Happy Birthday!
Many remarkable women played important roles in the three generations of activism for the women's vote.
Frequently, women's suffrage leaders were active in other progressive reform movements of their day, among
them the anti-slavery, civil rights, women's rights, labor, temperance and peace movements. National suffrage
leaders crisscrossed the country speaking to crowds on women's suffrage and related issues.
Suffrage leaders also organized numerous pro-suffrage organizations. Early suffrage organizations, formed
shortly after the end of the Civil War, included the National Woman Suffrage Association and its more con-
servative counterpart the American Woman Suffrage Association. These two organizations merged in 1890
into the National American Woman Suffrage Association, which in the next 25 years grew to a membership
of 2 million. In 1914 the mainstream suffrage organization saw the founding of a more militant women's suf-
frage group, the Congressional Union, later renamed the National Women's Party, which played a key role in
re-energizing the drive for the federal women's suffrage amendment in the decade before its passage.
Please turn this sheet over for more information
© 1995, Voters For Choice Education Fund
As you strive to reinvigorate the women's vote, celebrate the birthdays of some of these remarkable women.
January 9, 1859 - Carrie Chapman Catt, a leader in the suffrage movement for three decades, was
president of the National American Woman Suffrage Association in 1920 when women won the vote. In
1916, as president of the organization, she was instrumental in developing and implementing the national
political strategy that culminated in passage of the women's suffrage amendment.
January 10, 1870 - Maud Younger began her suffrage career as a leader in California's suffrage
movement in 1911. She rose to leadership in the National Woman's Party, traveling around the country on its
suffrage speaking tours. She also headed its Congressional Committee which lobbied for Congress to pass the
women's suffrage amendment.
January 11, 1885 - Alice Paul was a founder and first President of the National Women's Party and
was the chief strategist behind its suffrage work. After the vote was won, Paul and the National Women's
Party focused their efforts on passage of an equal rights amendment for women.
January 25, 1871 - Maud May Wood Park was active in a variety of suffrage organizations
including the Massachusetts Woman's Suffrage Association, and in 1900 she founded the College Equal
Suffrage League to bring younger women into the suffrage movement. In 1917, she went to Washington, DC
to lead the federal lobbying effort of the National American Woman Suffrage Association, which resulted in
Congressional passage of the women's suffrage amendment.
February 14, 1847 - Anna Howard Shaw, the first female minister ordained by the Methodist
Protestant Church in 1880, was O speaker and organizer for state and national suffrage associations for many
years. Renowned for her eloquence, Shaw, a close confidante of Susan B. Anthony, was vice-president of the
National American Woman Suffrage Association from 1892 to 1904 and its president from 1904 to 1915.
February 15, 1820 - Susan B. Anthony was an early leader in the women's suffrage movement,
leading it for over 50 years until her death in 1906. She was president of the National American Woman
Suffrage Association from 1892 to 1900. A life-long friend of suffragist Elizabeth Cady Stanton, Anthony
teamed up her political and organizational abilities with Stanton's writing and speaking skills, and shouldered
much of the responsibility for the suffrage movement in the latter half of the 19th century.
May 2, 1879 - Nannie Helen Burroughs was an African-American activist who championed civil
rights and women's rights through the first six decades of the twentieth century. In 1900 she helped found and
for sixty years helped lead the Women's Convention of the National Baptist Convention, an organization of
Black Baptist Women, whose membership surpassed more than 1.5 million by 1907. In her speeches and
writings, Burroughs called for women's suffrage, and after women won the right to vote worked to organize
African-American women in the Republican party.
July 16 1862 - Ida Bell Wells-Barnett was an African-American journalist, editor, and activist who
fought for civil rights, women's rights, and economic rights. Her hard-hitting investigative journalism exposing
the social, political, and economic discrimination against African-Americans included a ground-breaking
exposé on lynching in 1892. A strong supporter of suffrage, she wrote about the importance of the vote for
blacks and for women and founded a number of pro-suffrage organizations.
July 28, 1879 - Lucy Burns was a leader of the militant wing of the suffrage movement from 1912 to
1919. Together with her close friend Alice Paul she helped found the National Woman's Party and was its
leading organizer in the suffrage battle.
August 13, 1818 - Lucy Stone was an early supporter of women's rights who is famous for keeping
her last name on her marriage in 1855 to Henry Browne Blackwell. In 1850, she led the call for the second
women's rights convention in Worcester, Massachusetts. One of the driving forces behind the American
Woman Suffrage Association, in 1870 she founded a weekly women's rights paper called the Woman's
Journal, and was its editor from 1872 to 1881.
September 14, 1857 - Alice Stone Blackwell, the daughter of Lucy Stone, became the editor of the pro-
suffrage Woman's Journal in 1881, editing it for the next 35 years. She also regularly wrote about suffrage for other
newspapers. She was instrumental in the 1890 merger of the two suffrage organizations that led to the founding of
the National American Woman Suffrage Association and was an officer in the organization for the next 20 years.
September 23, 1863 - Mary Church Terrell was an African-American speaker, writer, and community
activist who fought for racial and gender equality. In 1896 she was a founder and first President of the National
Association of Colored Women, a self-help and education organization that promoted the well-being of black women
and the black community. A suffrage supporter, she frequently participated in activities of the National American
Woman Suffrage Association, articulating the needs and circumstances of African-American women to white suffragists.
September 28, 1839 - Frances Willard was president of the Woman's Christian Temperance Union from 1879
until her death in 1898. Under her direction, the organization grew to over 150,000 members - - making it the largest
women's organization of its time and embraced numerous progressive reforms, including, in 1880, women's suffrage.
Willard appealed to socially conservative women, encouraging them to become involved in wide-ranging public activi-
ties and leading thousands of them to support women's suffrage in the final decades of the nineteenth century.
November 12, 1815 - Elizabeth Cady Stanton was an outspoken proponent of women's rights throughout
the latter half of the nineteenth century. In 1848, she was a key figure in calling the Seneca Falls women's rights con-
vention. With her life-long friend and colleague Susan B. Anthony she founded the National Woman Suffrage
Association, serving as its president from 1869 until its merger with the American Woman Suffrage Association, and
then as the first president of the merged organization. A gifted writer and speaker, she lectured throughout the country
on women's rights and other reforms and took part in numerous state suffrage campaigns.
State by State: The Women's Suffrage Amendment Becomes Law
The Nineteenth Amendment became the law when 36 states ratified it. Wisconsin was the first state to ratify the
amendment, on June 10, 1919; Michigan ratified it a little later on the same day. The last of the thirty-six was
Tennessee, on August 18, 1920; Connecticut followed a few weeks later, ratifying the amendment on September 14,
1920. Here are the dates on which the states approved the amendment:
Arizona
February 12, 1920
Minnesota
September 8, 1919
Oregon
January 12, 1920
Arkansas
July 20, 1919
Missouri
July 3, 1919
Pennsylvania
June 24, 1919
California
November 1, 1919
Michigan
June 10, 1919
Rhode Island
January 6, 1920
Colorado
December 12, 1919
Montana
July 20, 1919
South Dakota
December 4, 1919
Connecticut
September 14, 1920
Nebraska
August 2, 1919
Texas
June 28, 1919
Idaho
February 11, 1920
Nevada
February 7, 1920
Tennessee
August 18, 1920
Illinois
June 17, 1919
New Hampshire
September 10, 1919
Utah
September 30, 1919
Indiana
January 16, 1920
New Jersey
February 10, 1920
Washington
March 22, 1920
lowa
July 2, 1919
New Mexico
February 19, 1920
Wisconsin
June 10, 1919
Kansas
June 16, 1919
New York
June 16, 1919
West Virginia
March 10, 1920
Kentucky
January 6, 1920
North Dakota
December 1, 1919
Wyoming
January 27, 1920
Maine
November 5, 1919
Ohio
June 16, 1919
Massachusetts
June 25, 1919
Oklahoma
February 27, 1920
Marchtis Women's History Month
Don't forger March 00 which months thes of special women'sivote
events, scheduled th the month of March- eminding wom of the long for
women's suffrag could encourage exercis their voting rights.
© 1995, Voters For Choice Education Fund
Q:
WHAT'S WRONG WITH THIS PICTURE?
BAN THE ARTS
©JENNIFER BERMAN.CHICAGO, BERMAN. CHICAGO, IL
FOR SAFE U.S.A.
3
C
ENVIRONMENTAL
DOWN WITH
MINORITY RIGHT
PROTECTION IS
WOMEN'S RIGHTS
ARE WRONG
FOR SISSIES
n REPRESENTATIVE
SAMPLE OF 1994
VOTERS
A: YOU'RE NOT IN IT- REGISTER TO VOTE!
Voters For Choice Education Fund
Voter Registration Kit
PHOTOCOPY
PRESERVATION
Pro-Choice Vote = VOTER REGISTRATION KIT
This Pocket Includes:
Pro-Choice Vote Checklist
They Voted. We Didn't. We Lost - And What You Can Do About It
How To Register Voters
A Box-By-Box Guide to the National Voter Registration Form
Where to Register Voters
PHOTOCOPY
VFCEF Services for Pro-Choice Vote Participants
PRESERVATION
State Dates and Deadlines
A Copy of the National Voter Registration Form, Instructions on
How to Complete It for Your State, and a Sample Form for Your State
Pro-Choice Vote = VOTER REGISTRATION KIT
This Pocket Includes:
The Women's Vote
Women's Vote Days to Celebrate
A Voter Registration poster for you to hang in
your office or waiting room is also included in this kit.
PHOTOCOPY
PRESERVATION
PHOTOCOPY
PRESERVATION
Voters For Choice Education Fund 0 2604 Connecticut Ave, NW O Washington, DC 20008
File Voler OFIELD PUBLIC DUKES
& ASSOCIATES
RELATIONS COUNSELOR
To:
Maggie Williams
Chief of Staff
Office of the First Lady
The White House
From:
Ofield Dukes
Subject:
Black Women's Voter Crusade
Date:
November 15, 1995
Maggie, thanks for your call today regarding the Black Women's Voter Crusade.
Our meeting today was very productive.
Dr. Height discussed a "Power Luncheon", focusing on how black women can
effectively work together at the grassroots level, to be held during the 60th Anniversary
Convention of the National Council of Negro Women, on Thursday, December 7, at the
Sheraton Hotel.
Geraldine Boykin, who helped coordinate GOTV field activity in the recent
Kentucky governor's race, discussed the modus operandi for local coalitions, how they would
function and be coordinated, and training sessions.
C.Delores Tucker discussed having thousands of black women marching on Dr.
King's birthday, going from door to door registering people, passing out information on survival
issues for black voters. Also discussed were local town hall meetings, training sessions
coordinated by black women involved with A. Philip Randolph and labor, and a national
presidential forum held during the CBC Legislative Week.
I am sharing with you a draft of the general strategic plan. We would be
delighted to have you involved at any level that's compatible with you.
Incidentally, I spent the past weekend at CDF's retreat for black journalists. I
chaired one of the panels.
I have quietly prayed to the Good Lord to give you the strength and peace of
mind to carry you through this challenging period. I am actively supportive on your behalf.
1424 CARROLSBURG PL., S.W., WASHINGTON. D.C. 20024, TELEPHONE: (202) 488-4948, FAX (202) 488-1086
AGENDA
Black Women's Voter Crusade
Wednesday, November 15, 1995 - 11 AM
Co-Chaired by Dr. Dorothy Height - Dr. C. Delores Tucker
I.
Opening remarks - Dr. Height/Dr. Tucker
II.
Minutes/special reports - Faye Anderson
III.
Organizational outreach/structure - review & discussion - Geraldine Boykin
A. Local coordinators - Norman Hill
B. Development of local working coalitions -
IV.
Future Activities
A. December Press Conference ( NCNW Convention )
B. Participation in NCNW Luncheon on Voter Education and Registration
V.
Future Long Range Projects
A. Presidential Forum (televised by C-Span, BET or other cable-TV outlets)
B. National and local town hall meetings
(Possible Town hall meeting during CBC Legislative Week)
C. Training workshops for women in targeted cities
VI.
Fundraising/marketing
A. Alfreda Edwards - proposal
(Ms. Edwards worked with Joint Center for Political & Economic Studies
in marketing and fundraising - now a private consultant)
VII.
Outreach Activities
A. NBCSL Convention - Chuck Brimer
B. NBCLEO Conference -
C. JCPES Policy Institute - Dr. Yvonne Scruggs
VIII. Recruitment - other organizations/African American Women leaders
A. Church, labor, business, women, etc.
B. Entertainers/sports celebrities
C. Media
D. Mothers of sports superstars
IX.
Public Relations Committee/activities
DRAFT
Subject: Strategic Plan for Black Women's Voter Crusade
I. Overview
African Americans are at a crisis point in their quest for full citizenship rights under the
U.S. Constitution. Significant civil rights progress made over the past 30 years is being
challenged by a well-organized and highly resourceful Radical Right movement.
The racial gap between blacks and whites, invisible and unnoticed, was dramatized as
a serious racial rift in the divergent public response to the O.J. Simpson jury verdict.
Conservatives of both political parties are moving swiftly to abolish programs enacted by
the U.S. Congress to benefit African Americans, other minorities, the poor and the aged.
In a real sense, African Americans are on the precarious edge of a political cliff If
all segments of the African-American community are not soon aroused to the clear and present
danger of our being victims of the end of a second Reconstruction Period, we, in fact, will be
pushed off this political cliff into an abyss of powerlessness and disenfranchisement.
In order to prevent this, black voters will need to go to the polls in record numbers for
crucial elections at all levels---presidential, congressional, state, county and city. The Black
Women's Voter Crusade will play a critically important role in the education, energizing, and
mobilization of African American women and their families in every nook and cranny of the
African American community.
According to Dr. Yvonne Scurggs, Director of the Urban Policy Institute, Joint Center for
Economic and Policy Studies, described black women as "an untapped infrastructure/resource
nationwide, noting that black women now represent one-third (more than 2,000) of all black
elected officials above the school board and sheriff level. She and Norman Hill, President of the
A., Philip Randolph Institute, agreed that black women do most of the "grunt work" and have
been in the forefront of leadership in voter education and registration and GOTV efforts.
Hill has committed the full resources of the A. Philip Randoiph Institute in support of the
Black Women's Voter Crusade and is actively serving as a "male" advisor. He said, "In our past
and present efforts in increasing black voter participation, black trade women unionist, utilizing
their trade union, acquired skills-how to run a meeting, organize, raise money, speak, fight, and
solve grievances--have provided much of the energy, did much of the work, and in some
critically important areas, provided leadership. Because of the vital importance of the '96
elections, particularly at the President and Congressional level, and in the context of our own
experience, we support the initiative of the Black Women's Voter Crusade and will encourage
key union women activists who are apart of our APREF network to participate."
-2-
Scruggs reported that a majority of black delegates at both the Democratic and
Republican national conventions in 1992 were black women. She provided the following
analysis:
STATE
DNC
RNC
Alabama
21/31
--
Arkansas
8/13
1/3
California
33/54
14/30
Connecticut
11/14
3/4
District of Columbia
15/25
4/9
Florida
25/37
4/12
Georgia
24/34
3/8
Illinois
25/45
4/10
Louisiana
22/33
--
Massachusetts
6/8
3/4
Michigan
25/49
7/13
Mississippi
14/27
2/5
Missouri
9/21
2/4
Maryland
15/28
1/7
New Jersey
13/28
6/8
Ohio
17/35
8/14
Texas
32/51
3/10
II. Primary Objectives
The Black Women's Voter Crusade is a non-partisan coalition of African-American
organizations and African-American women leaders from throughout this country. The main
objectives of this coalition are to:
A. Reach, activate, energize, and mobilize African-American women into a grassroots
Campaign to inform, educate, inspire and encourage every voting age member of
the black family to vote in national, state, and local elections in 1996;
B. Utilize all resources available in the African-American community to arouse
Black community awareness about the survival issues at stake in the presidential
and congressional elections;
C. Emphasize voter education and retention, as well as registration of new voters
D. Support all other efforts in black voter education and registration.
-3-
III. Organizational Structure
A. Honorary Chairperson
Mrs. Rosa Parks
B. Working Co-Chairpersons
Dr. Dorothy Height
President
National Council of Negro Women
Dr. C. Delores Tucker
President
National Political Congress of Black Women
C. National Field Coordinator
Geraldine Boykin
President
GPB Political Strategies, Inc.
Serving as National Staff Coordinator is one; of the most experienced political strategist
and field organizer, Geraldine Boykin. Ms. Boykin recently retired after 25 years of
working in presidential, state and local campaigns as a field director for AFSCME
D. Executive Coordinators
Faye Anderson, Executive Director, Council 100
Dr. Yvonne Scruggs, Chair, Y.E.I.Corporation
E. Vice Chairpersons
Vice chairpersons represent the national presidents of African-American
organizations and black women activists in political, social, and civic affairs.
The list of women who have agreed to serve as vice chairpersons of the Crusade include the
following:
Mrs. Coretta Scott King
Dr. Betty Shebazz
Mrs. Myrlie Evers-Williams, Chair, National Board, NAACP
Rev. Willie Barrow, Chair, PUSH
Tennessee State Rep. Lois DeBerry, President, National Black Caucus of State
Legislators
Ms. Gloria Johnson, National Board Member, AFL-CIO, and President, National
Coalition of Labor Union Women
Ms. Dorothy Leavell, President, National Newspaper Publishers Association,
Dr. Eva Evans, Grand Basileus, Alpha Kappa Alpha Sorority, Inc.
-4-
Dr. Bertha Roddey, President, Delta Sigma Theta Sorority, Inc.
Mrs. Jylla Foster, Grand Basileus, Zeta Phi Beta Sorority, Inc.
Mrs. Corine J. Green, Grand Basileus, Sigma Gamma Rho Sorority, Inc.
Mrs. Marcella L. Morrison, National President, lota Phi Lambda Sorority, Inc.
Mrs. Wilma Roscoe, Vice President, National Association for Equal Opportunity
in Higher Education
Ms. Minyon Moore, Director, Political Division, Democratic National Committee
Rev. Willie Barrow, Chair, Board of Directors, Operation PUSH
Ms. Susan Taylor, ESSENCE Magazine
Mrs. Anita Baker, Vocalist
Ms. Dione Warwick, Vocalist
Ms. Kimi O. Gray, President, National Association of Resident Managers
Ms. Francis Murphy, Publisher, AFRO-AMERICAN Newspaper
Marian Wright Edelman, President, Children's Defense Fund, Inc.
Dr. Julianne Malveaux, President, National Association of Negro Business
and Professional Women's Clubs
California State Senator Diane Watson
Alice Hoffman
(Incomplete listing)
F. Steering Committee
A cross-section of African-American women leaders especially from the targeted areas
and from all professions will serve on an extended Steering Committee.
G. Executive Planning Committee
Having responsibility for the detailed planning and general oversight for the Crusade is
an Executive Committee which has held several meetings. The Co-Chairpersons covens
and president over the deliberations of the Executive Planning Committee.
Representatives of major African-American women organizations, including labor, serve
on the Executive Committee, including African-American male advisors.
Members of the Executive Planning Committee include:
Dr. Dorethy Height
Brenda Girton
Dr. C.Delores Tucker
Gloria Johnson
Faye Anderson
Norman Hill
Barbara Van Blake
Melanie Hill
Nadine Winter
Charles Brimer
Joan Harrell-Carter
James Ferguson
Sharon Worthy
Ofield Dukes
Marilyn Merry
Vercilla Brown
-5-
Joyce Agunbiade
Roselind McKinney
Vickie Robinson
Greg Moore
Male Advisors
Norman Hill, President, A. Philip Randolph Institute
Ofield Dukes, Ofield Dukes & Associates
Charles Brimer, Executive Director, National Black Caucus of State Legislators
James Ferguson, Executive Director, National Coalition on Black Voter
Participation
LeBaron Taylor, Executive Vice President, Sony Music Entertainment, Inc.
Bill Lucy, President, Black Trade Unionists
William Kirk, Esq, Representative of MCA Records
Milton Bins, Chairman, Council of 100
I. Public Relations Committee
Lisa Keys, Ruder Finn
Joan Herrald-Carter, Hill & Knowlton
Felicia Holt, Ofield Dukes & Associates
Janice McGona, National Council of Negro Women
Pat Tobin, Tobin & Associates
J. Entertainment Recruitment
Diana Williams, President, International Association of African-American Music
Von Alexander, Von Alexander & Associates
Sandra de Casta, Vice President of Marketing, GRP Records
Toni Faye, Vice President, Time-Warner
LeBaron Taylor. Senior Vice President, Sony Music Entertainment
Bill Kirk; Esq., MCA Records
IV. Field Operation - Action Plan
A. State Coordinators
1. The State Coordinator will assist in identifying activists in each of the areas
targeted throughout the state.
2. The State Coordinator will convene meetings and workshops in the areas
targeted to provide resources and guidance to the country or, city coordinators.
3. The State Coordinators will monitor the operations at the local levels and
report directly to the National Coordinator on a monthly basis. Voter
Registration numbers must be tracked and turned in for a National data base.
4. The State Coordinator will disseminate materials to the city and country
-6--
coordinators and provide whatever assistance needed to achieve 100% voter
registration.
B. City and County Coordinators
1. Country and City Coordinators will identify unregistered voters in each
neighborhood, street and block through religious, labor, fraternal and sororities,
social clubs and any other organizations available in their communities.
2. The City and County Coordinators will report to the State Coordinators on a
monthly basis of all activities planned and progress of operations.
Under the City and County coordinators will be persons responsibly for
coordinating activities of:
0 religious community
o labor
0 Greek organizations
0 professional organizations
0 business
0 media
0 social and civic organizations
0 masonic groups
0 civil rights organizations
0 health groups
V. Targeted States/Cities
Criteria for Targeting
A. Presidential campaign - size of electoral vote and percentage of black voting
B. States where there is an open U.S. Senate Election
Percentage of black voting population
C. Congressional Districts where black voting population is more than 10 percent,
especially in the congressional districts won by conservatives in close races.
Also, congressional districts where African American candidates are seeking
re-election or election.
Based on above criteria, targeted states include:
New York
-7-
New Jersey
Pennsylvania
Maryland
Virginia
North Carolina
South Carolina
Florida
Georgia
Alabama
Louisiana
Arkansas
Tennessee
Ohio
Missouri
Michigan
Illinois
California
Texas
In a more detailed breakdown, specific cities with large black populations are
targeted, especially for U.S. Senate and congressional elections.
VI Program Activities
In addition to voter registration, a major thrust of the Black Women's Voter Crusade will
be a year-long program in voter retention through voter education. Information is attached on
the millions of unregistered black voters in specific states.
Voter education is an important tool for reaching, educating, and inspiring these millions
of unregistered voters to wake up to the reality of the times. At the same time, millions of other
African Americans who are registered but remain uninformed, uninspired and unlikely
to vote. Others suffer from general apathy and indifference. And still others fall in the "I am
turned off by politics" category. Regardless of the excuses, these groups of prospective non-
voters must be reached!
Educational outreach activities include the following:
Local
training workshops for "outreach teams"
political empowerment forums and town hall meetings for and about women
women-sponsored church activities, meetings, gospel concerts around voter
education and registration
Candidate's forums
Voter education, registration, GOTV rallies
-8-
public affairs radio-television programs
voter registration campaign
special voter education programs in public, private schools, colleges
National
Presidential Forum- televised
Town Hall Meeting (possibly during CBC Legislative Week)
Celebrity Voter education, registration, GOTV tour
coverage of all black conventions with speakers
media campaign
training workshops for local coordinators
VII Fundraising
Committee to be selected
Bwvcrusa. wpd
11/14/95
01:07
DEMOCRATIC NATIONAL COMMITTEE
NO. 063
901
11/10/95 13:44
K
P.02
Maggiew.
Registration 14 446.624 6244
OFIELD DUKES & ASSOCIATES
PUBLIC RELATIONS COUNSELOR
Subject:
Meeting of Black Women's Voter Crusade
From:
Dr. Dorothy Height, President, National Council of Negro Women
Dr. C.Delores Tucker, President, National Political Congress of
Black Women
Co-Chairpersons, Black Women's Voter Crusade
Date:
November 10, 1995
A very important meeting of the Black Women's Voter Crusade will be held on
Wednesday, November 15, at 11 a.m. at the office of the National Council of Negro Women, 1001
G Street, Northwest, Suite 410.
Items on the agenda will include a voter education/registration workshop during
the 60th National Convention of the National Council of Negro Women, a press conference of
the Black Women's Voter Crusade, following the workshop, and discussions of a strategic
plan for 1996.
For any additional information, please call (202)488-4948.
1424 CARROLLEBURG PL., S.W., WASHINGTON, D.C. 30084. TELEPHONE (202) 498-4948
Network Television Association
Fill voter
Marcella Rosen
President and CEO
June 29,1995
Ms. Margaret Williams
Chief of Staff
Office of thr First Lady
The White House
Washimgton D.C.
Dear Maggie,
I really enjoyed meeting with you and Karen.
Thank you for your suggestions about people to contact
I am forming an Advisory Committee, of top people in
the industry, to support the effort.
I look forward to the meeting with Hilary and Ellen
Malcolm, which you mentioned. The higher the thinking
and involvement, the more effective the results,
Meantime, I wish you a Happy Fourth!
Best Regards,
Marcelle
PS As of July I, 1995, I can be reached at 212-879-9241.
825 Seventh Avenue. New York, NY 10019 212-456-1783/212-456-1780 fax
M.Rosen
Old Glory
9
911 PARK AUE
N T A NY 10021
For US addresses only
Network Television Association
825 Seventh Avenue, New York, NY 10019
As Margaret William,
-
Chief of staff
white House
office of First hady
wash DC
al
I
File
Voher Registration
1
Advertising Age
February 20, 1995
Opinion
The six C's and the future of TV
How Congress, cash
primary carrier for the information super-
crash-testing out of the research labs and
highway. In 1992, Mr. Gilder wrote in Forbes
make it real. When they did that, the whole
and other sticky issues
that the cable industry was the front-runner.
notion of passenger safety was altered.
By 1994, Mr. Gilder felt the computer indus-
The situation is similar for the superhigh-
will change the market
try would be the eventual winner.
way. If you asked anyone if they would like
I must admit that I am just as confused as
to have myriad services at their fingertips,
anybody else. You see, I can't figure out
they'd probably all be enthusiastic. But to
By Marcella Rosen
who the target audience is for this super-
really know if they will subscribe to the su-
highway. And no one seems to be address-
perhighway, you'd have to do a real-life
ing this key issue.
test.
interactivity. Certainly it's the most excit-
ing concept to hit the American consumer
3. Congress
6. Cash
in years. But I want to bring a touch of
Congress and the Federal
This final C could well be the
pragmatism to the table. I think we are
Communications Commission
most important one. Who is go-
being seduced by the hype to accept a con-
have already begun to meddle
ing to foot the bill for this super-
cept that does not yet exist, and will proba-
in this arena, putting restric-
highway? The forecasts are that
bly never meet the grandiose expectations.
tions on the amount of money
to build the superhighway it will
I don't get to this point in my thought pro-
cable operators can charge
cost hundreds of billions of dol-
cess just to be bombastic. I get here because it
their customers.
lars.
represents the confluence of the six C's that
But Congress is not stopping
We can't really expect the
are going to be SO important in determining
there. They seem ready to pass
consumer to pay. Consumers
the future of TV: competition, confusion, Con-
legislation that will keep the in-
already resist paying more for
gress, coolness, crash-testing and cash.
formation superhighway avail-
cable, and the bills average
able and affordable to everyone,
about $35 per month.
1. Competition
not just the affluents. This
That leaves the advertiser. All
Most people envision the superhighway
would limit the kind of monies
who work in the advertising
as a smoothly paved, gradually expanding
that can be charged and should
Rosen
business know full well that the
process. In reality, it is as chaotic as rush-
dramatically slow the desired
budgets for most clients are not
hour on the Santa Monica Freeway and just
rate of expansion.
growing and that the halcyon
as cutthroat.
days of the 1980s are not likely to return. The
The growth of the superhighway is not a
4. Coolness
advertisers who make any media work are
group of individuals and companies joining
For the most part, consumers have al-
the P&Gs, the General Foods and the Gen-
hands to work toward a common goal
ways been rather cool toward new technol-
eral Motors. They are more likely to support
where all parties prosper. It is competition
ogies, especially if it requires them to
the mass media to sell to their mass markets.
at the highest level among some of Ameri-
change the way they live.
We do know that development of interac-
ca's richest and most powerful companies,
In the U.S., only about one out of four
tive will not eliminate other media. As we
all trying to destroy every part of the su-
homes has a personal computer or PC. And
have seen time and time again throughout
perhighway except their own lane.
even in PC-equipped households, the top
history, new media have not replaced the
Look at some of the early players who are
uses of computers are for low-tech things
old established media forms.
involved: cable companies, telephone com-
like word processing and playing games.
Network TV remains the primary me-
panies, computer companies and software
In addition, we Americans are just not
dium of the masses. The average household
manufacturers. Even Hollywood and Wall
cocooners. We need social interaction.
spends 25 hours each week with the offer-
Street are active players.
Eighty percent of us ate at a fast-food res-
ings of the three networks.
All of these players cannot win out. The
taurant last month. Fifty-six percent ate at
It is not logical to assume that as more pro-
consumer just does not have the money to
a family-style restaurant
gramming entries come into the marketplace
afford all of the options.
I believe that for every new technological
that the three networks will be diminished.
innovation, one should apply these three
Think about the advantages of having a
2. Confusion
criteria to determine success: Is it a benefit
recognized brand when there's confusion in a
What is the information superhighway? 1
to the consumer? Will it be profitable for
marketplace. ABC, CBS and NBC are among
don't think we've even resolved this pri-
the supplier? Is it a product that does not
the best-known brands in America today.
mary issue. Some consumers think that cel-
require a major change in human nature?
So where does network TV fit into the in-
lular phones and CD players are the lead-
formation and entertainment superhigh-
ing edge of this highway.
5. Crash testing
way? I'd say in the express lane with the
But it's not just the consumer who is con-
Automobile manufacturers began to use
open road ahead.
fused. It's difficult even for the experts.
crash-test dummies in order to get a truer
George Gilder, the futurist, predicted in 1990
read on what really happens to people when
Ms. Rosen is president-CEO of the Net-
that the telephone companies would be the
they are in a crash. They had to take this
work Television Association.
The Networks And The Future
Why ABC. CBS and NBC will ontinue to dommate the amwares
examined closely by ABC. CBS and
NBC.
Will this superhighway totally
change the way Americans live. learn.
work and play? Which companies and
products will fall victim? How will the
three broadcast networks fare in this
new world order and what actions will
they take in order to successfully
compete"
NBC
Even if the world ends up looking
like something straight out of "The
Jetsons," we're confident that ABC.
most that 11 watches. And the three
CBS and NBC will continue to be the
networks are always among those 14
channels
This is good news for the three net-
works. But what are ABC. CBS. and
NBC doing to solidify their future
position as the dominant players in
Marcella Roven
abc
television?
Presudent/Chief Executive Officer
Programming has always been a
The Network Television Association
major strength of the three networks,
and will continue to be. It's little won-
The "l-way Cyberspace. 500
der that viewers look to the three net-
channels. The Internet. The Intobahn.
works for new programming: ABC.
The Information Superhighway
CBS and NBC produce more original
Unless you've been living in a cave
programming in three weeks than
over the last year or so, you ve no
Hollywood does in a full year. And
doubt. been hearing a lot about these
dominant forces on television. And
with new freedom under FinSyn, the
terms. But what do they all mean?
that's not just wishful thinking
networks are producing more original
And when - or if - is what they
There's already proof that the net-
programming and will grow their
promise going to happen?
works won't suffer in a multi-channel
existing libraries. Within a few years
That's a question that every major
universe.
the networks will be able to digitize
media company has been asking itself.
these properties and be prepared for a
And it's certainly a topic that has been
ABC, CBS and NBC produce
video-on-demand future.
more original programming in
There will be more event program-
three weeks than Hollywood
ming, something at which the net-
does in a full year
works have always been expert.
Michael Jackson's only recent inter-
Over the past 10 years. the number
view and the last episode of Cheers
of channels that households can
were on network TV - as were The
CBS
receive has continued to go up. But a
Academy Awards, The Super Bowl.
recent study by Nielsen shows that
Miss America, and every big news
even when the number of available
event.
channels goes up dramatically. there is
You'l also see an expansion of
a linut to how many channels viewers
dayparts by the networks. Over the
actually watch Whether a household
years they have been able to grow the
has 30 or 50 or 80 channels. 14 IS the
early morning daypart. And just this
74
A.N.A. / The Advertiser FALL 1994
JENBC Varketing
three bell tones
ments in video game companies and
that identify NBC
talent companies. They are participat-
- practically no
ing in interactive tests and are making
one over the age
interactive programming a reality
of five who
After all, they already have the most
watches televi-
important part of the phrase "interac-
sion. Or what
tive programming" - the program-
about the NBC
ming.
peacock and the
CBS eye logos?
ABC, CBS and NBC have
All of these ele-
increasingly looked for ways
ments are
to make broadcast television
omnipresent in
of more value to advertisers
American con-
sciousness.
The networks will increase their
The net
already long-existing presence in other
works have
countries. They ve been selling pro-
already branded
gramming around the world for some
their channels,
time. Additional outlets will help the
and they could
networks amortize the cost of pro-
also have line
grams which will ensure that the quali-
past year, the three networks turned
extensions based
their attention to late night. and actual
on their more
ly managed to increase the number of
popular charac-
MARKETING
night owis by 23 percent. Thanks to
ters like Frasier,
Ted, Dave & Jay, 3.2 million more
Roseanne and
adults 18+ stay up late than just one
Letterman. etc.
CBS AMERICA'S
year ago.
These are invalu-
You can also expect to see network
able assets that
programming in unexpected places.
the networks will
You can already see it on planes and
undoubtedly be
CBS
in stores. But don't be surprised if it
putting to new
turns up in other locations like malls
and creative use.
and schools - any place where large
The three net-
numbers of people gather.
works already
ABC, CBS and NBC are among
own other media
the best known brands in America
forms. from print
today. If you have any doubts, just
to radio to cable,
look at one small element associated
and are investing
with network shows: the music. Who
in new distribu-
doesn't instantly recognize the catchy
tion channels on
tune from CBS' "Northern Exposure,"
many continents.
or the jingle from ABC's "Good
They have also
Morning America." or the theme of
made invest-
76
A.N.A. / The Advertiser FALL 1994
ty of programming will continue
Video. Reebok. Subway. Taco Bell,
services such as America Online
As the media marketplace has
and Warner Lambert And that's only
GEnie and Prodigy. computer users
become increasingly competitive.
a partial list - other major advertisers
have a multitude of information about
ABC. CBS and NBC have increasing
such as Procter & Gamble have also
the networks and their advertisers at
ly looked for ways to make broadcast
signed on.
their fingertips. They can find out
television of more value to advertisers
The networks have also created
more about network programs, talk
One of the most exciting areas for the
marketing "events." which bring
live with network stars, download
three networks is in the area of promo
together a number of advertisers on a
photos from network shows, buy net
tion and marketing
themed tour sponsored by the network
work and advertiser merchandise.
Over the past several years. value-
Often, these travelling exhibitions
enter contests. play interactive games
added promotions have become one of
focus on a specific demographic group
such as Spin or Jumble. and ask ques-
the most innovative marketing tech-
- women, or college students. or
tions on the electronic bulletin board.
niques for both the networks and their
sports buffs But anyone can partici-
So far. these interactive computer
clients. In
services have
general,
been big
these market-
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demographic
ONE
are myriad of
-
-
groups.
others: pre-
These cross-promotions can include a
pate.
views of the primetime schedule on
number of elements including TV
Each of these events are tied to
CD-ROM. for example, and viewer
spots, sweepstakes, in-store displays.
interactive and informational displays,
services. an interactive 1-800 tele-
sampling, newspaper circulars and
and take place in locations such as
phone service You can even talk to
prize giveaways. Often the promotions
shopping malls and universities. As an
the networks via e-mail on the
are highly integrated. In a few. stars of
example. participants might play a
Internet.
network programs also appear in the
scaled-down version of a game show,
Network television has been the
advertising.
or putt for the winning birdie on the
most dynamic force to ever touch the
So far. these promotions have been
18th hole of an imaginary golf tourna-
American public No other medium
embraced by a number of major adver-
ment, or try to ace their opponent in
has challenged the ability of the three
tisers. Those that have participated
"Match Point" on a scaled-down ten-
networks to attract, hold and influence
include AT&T. Blockbuster, Braun
nis court. All of these activities are fun
Americans
Appliances. Centrum vitamins,
for participants, and go a long way
This is also true of the three net-
Chevrolet, Ford, GE Appliances.
toward building recognition for the
works as a tool for marketers. What
Honda, Hyundai, Kellogg's, K-mart,
network and the advertiser.
other medium has the power of net.
Konica Films, Little Caesar's. MCI,
Interactive marketing is another
work television to create awareness
Michelin, Miller Lite. Mountain Dew,
area in which the networks are devot-
generate sales and build brands?
Nabisco. Nestle. Pepsi, Prodigy. RCA
ing major resources Through on-line
None
78
A N.A. / The Advertiser FALL 1994
MARCELLA ROSEN
Executive Vice President, New York
Media Director, Ayer USA
Member of the Board of Directors
Born in New York City
Barnard College, B.A., Psychology
Columbia University, M.A., Clinical Psychology
Joined Ayer in 1977
Marcella Rosen was elected an executive vice
Agencies' Media Policy Committee and the Media
president and named a member of the corporate
Directors Council. She is on the Board of Directors
Board of Directors in 1988. She has guided the
of the Advertising Research Foundation, the
Ayer New York Media Department since 1978 when
International Radio and Television Society, and the
she was named media director and elected senior
Audit Bureau of Circulation.
vice president. She had joined Ayer in 1977 as an
associate in the marketing Services Group where
She is a member of the Board of Overseers of the
she directed marketing assignments for AT&T,
United Jewish Appeal-Federation and in 1987, was
Avon, DuPont, and other clients. She serves on
selected for the Matrix Award of Women In
Ayer's Strategy Review Board and in 1986 was
Communications.
named to Ayer's New York Board of Directors and
its Executive Committee.
Active in the affairs of her alma mater, Marcella has
served Barnard College as president of the Barnard
Before joining Ayer, Marcella was president of
Business and Professional Women, chairman of the
Trager-Rosen, Inc., a full service advertising
Barnard Fund and a board member of the Barnard
agency. She also held marketing and account
College Alumni Association.
management positions at Doyle Dane Bernbach and
Cunningham and Walsh.
Fluent in French and German, Marcella skis, plays
tennis and holds a pilot's license. She lives with her
Active in several trade associations, Marcella serves
family in Manhattan.
as chair of the American Association of Advertising
NEW IVnn WOMAN
In the news
NWAyer
Corporate Communications, New York
POWER OF THE CITY
Women' ind Idvertising
Making History
The coattail effect
MARCELLA ROSEN Senior vice
president/managing director
of media services, NW Ayer
The words Marcella and
media are almost inter-
changeable. As the most influ-
ential woman in media,
Rosen oversees buying and planning for big-
name clients. An active networker, Rosen has
opened doors for women at many of Madi-
son Avenue's toughest trade associations.
60 NEWYORK WOMAN
September 1988
Martin W. Owens and James Warner
are now senior vice presidents of Inde-
One Buyer's Opinion
pendent Television Sales. Warner is
Midwest manager working out of Chi-
cago and Owens is West Coast manag-
er based in Los Angeles. Both men
move up from vice presidencies.
Look where society
is going: not where
it's already been
Rosen
think that women in the work place is probably the most important 80-
cial change in this nation since the Industrial Revolution. Nevertheless,
those marketers now mired in evaluating the value of working women are
doomed. They are tracking where society has been. The future belongs to
Marcia Herman has been promoted to
those companies who have moved beyond such concepts and misconcepts
vice president/regional manager of the
as working women, and are now focusing on the fruits of the changes
New York office of Hillier, Newmark,
caused by the major influx in the workplace by women.
Wechsler & Howard. She joined the
Yet, for the most part, many marketers continue to live in a world of ster-
company in 1983 when Bernard How-
eotypes and misconceptions about the women who work, seemingly be-
ard Co., where she was then account
cause of a need to pigeon hole people. It is often assumed, for instance,
executive, merged with Hillier, New-
that working women are not like non-working women. It is generally be-
mark & Wechsler. Three years later
she was promoted to New York sales
lieved that women who work buy different products, have different values
manager and 10 months after that she
and consume different media. "Taint so. The simple fact is, non-working
was named co-regional manager.
women and working women are remarkably alike.
Working women do have different media usage habits, but except for not
watching daytime television, the other differences are not because they
Henry Gonzalez and Keith J. Green
work. They use different media because working women are better educat-
have been named divisional vice presi-
ed than women who don't work, and education is probably the single most
dents of Katz American Television.
important factor determining media patterns. The better educated one is,
Green joined Katz as a sales executive
the more she will read and the less TV she will watch.
in 1980 and is manager of Katz Ameri-
can's White Team. Gonzalez came to
the Dallas office in 1979 as a sales ex-
Another assumption is that working women form a homogeneous group.
ecutive and is now manager there.
But as Gloria Steinem recently stated, "It's as wrong to lump all working
women together as to lump together all working men." I couldn't agree
more. How could any group of 50 million people consisting of two thirds of
Jeanine Holmes is now sales manager
all women 25-54 be homogeneous?
of the Seattle office of TeleRep. She
It is certainly not my objective to throw cold water all over working
moves in from KSTW-TV Seattle
women and not offer a towel and a warm place to dry off. What then can
where she had been local salesman-
we do to move beyond this invalid concept of working women? Have an
ager, and before that she had been
idea.
with the sales staff at KOMO-TV.
I-D-E-A, for Investigate, Dig, Expand, and A for Anticipate.
Investigate means don't merely accept all the myths about marketing
and media and believe they are true. Investigate. Check them out for your-
Paul Bowlin and Bill Reed have been
promoted at Katz Continental Televi-
self to see if they are true. This is a time when new audience groups are be-
sion. Reed, who joined the company in
ing formed.
1985 as a sales assistant, now advances
Dig. Dig deep to find the real audience segment and best media plan for
from research analyst to director of
your product. Virtually no product is driven by employment or non-em-
marketing. Bowlin joined Continen-
ployment. Education, income and lifestyle can affect sales of consumer
tal's Boston office as a sales executive,
products, but not employment.
also in 1985, and now becomes manag-
Expand. We all have access to the same body of knowledge. Success goes
er of the Boston office.
to those who can expand that body of knowledge. Very few products are
driven by a single demographic characteristic. Much more important in
product movement and media use than employment or any other demo-
Melinda Murphy and Rosemary An-
graphic are the three LIFEs of a person: lifestyle, life cycle and life work.
selmo have been named account exec-
utives for CBS Radio Representatives
Anticipate. In his best selling book about Apple Computer entitled
in New York. Anselmo had been a se-
Odyssey, John Scully states: "The best marketing doesn't mirror where so-
nior media buyer for Bozell, Jacobs,
ciety is, nor where it has been. It anticipates where society is taking a turn
Kenyon & Eckhardt and Murphy, who
to a new direction. That is where really powerful marketing emerges. Ideal-
came to CBS as a sales assistant in
ly, the most powerful marketing leverages external events that reflect so-
1986, now steps up from office admin-
cial change. -Marcella Rosen, senior vice president, media services, N W
istrator.
Ayer, before the Association of National Advertisers
Television/Radio Age, April 4, 1988
117
NEW YORK: Marcella Rosen (c.), senior
VP-director of marketing service, N W Ayer, accepts
the American Advertising Federation Silver Medal
Award from Nancy Megan (I.), president of
Advertising Women of New York, at the group's
luncheon. At right is Geraldine Rhoads, editorial
director, Resource Center, Woman's Day, who
received the President's Award from AWNY.
12
Advertising Age, March 14, 1983
Outdoor ad field urged to look down the road
By GAY JERVEY
ward keeping their message before
As such, she said, life-style
ing of America, whereby an older
Like Ms. Rosen, he calls for col-
the public for extended periods of
changes demand that outdoor re-
population is more inclined to stay
laboration between the outdoor in-
NEW York-Despite the fact that
time. If this spending level con-
think the way it positions and mar-
at home and watch tv.
dustry and the agency world, in
1982 was a record year for outdoor
tinues, we can expect our first
kets its services.
Ms. Rosen urged outdoor's lead-
this case to help outdoor survive
advertising in terms of ad expendi-
billion-dollar year in 1983."
"There have been incredible
ers to talk with ad agencies and de-
regulatory measures and continue
tures, agency executives say the
Others, however, point to the
changes in all media forms except
velop more specific information
to post gains.
medium must continue to modern-
fact that outdoor advertising faces
for outdoor," she said. "Basically,
about the drivers and passengers
"We need innovation and im-
ize its locations, keep abreast of
an identity crisis. Addressing a re-
what was available in outdoor ad-
comprising outdoor's most vital au-
proved quality, which you are giv-
life-style changes and achieve
cent meeting in Florida of the
vertising during 1962 [was] avail-
dience. "The numbers are not
ing us now," Mr. Geary told the
greater flexibility in meeting the
Traffic Audit Bureau, the outdoor
able in 1982. The differences are
enough for any medium anymore.
screen printers. "But we also need
needs of advertisers.
industry's circulation auditing
refinements in the art rather than
We need to know demographics of
standardization SO we can count on
Leading National Advertisers
arm, N W Ayer senior vp Marcella
changes in the medium. While
an audience and the way people in
quality from market to market.
information, released by the Insti-
Rosen said, "What if cigarets and
other media-for example, maga-
it think and buy," she said.
Whether we're going into Los An-
tute of Outdoor Advertising, re-
liquor could advertise on cable tv
zines, radio and cable-have be-
In a similar speech last month,
geles or Nebraska, we want to
veals that $887 million was spent
or commercial radio and tv?
come more and more selective in
Robert Geary, senior vp-media
know we're going to find produc-
on outdoor last year, a 10.9% in-
"This is possible in the future,"
their audiences and appeals, out-
and research, Cargill, Wilson &
tion facilities for good outdoor, be-
crease over 1981 spending. Of that,
she said. "Since there is a climate
door remains a broad-reach media
Acree, told an Atlanta gathering of
cause we'd rather be able to pro-
$436 million went into posters and
for deregulation and evidence that
option, which cannot select a tar-
the International Screen Printers
duce the product on the spot and
panels, 10% more than in 1981. and
banning cigarets and liquor from
geted audience."
that despite the bloom of recent
send that revenue back into the
$451 million into painted bulletins,
the airwaves did not change the
Ms. Rosen cited several trends,
years, outdoor's outlook is not une-
areas where our client does busi-
11.9% over the previous year.
level of smoking and drinking, it is
both positive and negative, that
quivocably rosy.
ness.
"The figure for 1982 was well
conceivable that restrictions
will influence the medium's fu-
For one thing, "everytime you
"We also need your flexibility. If
ahead of projections," said Bill
against liquor and cigaret advertis-
ture. Among them: The population
turn around, there's another regu-
my advertiser sees that a promo-
Wilkins, president of 10A. "We're
ing in broadcast could be lifted.
shift to the South and West, areas
lation you have to live with," he
tion isn't working and decides he
very pleased with the figures,
This would have devastating ef-
tending toward more driving;
said. "There's regulation on every
wants to do another one and wants
especially in light of the present
fects on the outdoor industry,
smaller families and working
level of government. Fortunately,
new outdoor up the next week, I've
state of the economy. Much of out-
which derives $266 million in na-
wives (the working woman has less
the politicians are not so much dic-
got to be able to respond to that and
door's success is due to advertisers
tional advertising from liquor and
time to peruse signs as she drives to
tating what goes on billboards, but
get that change Into the market-
orienting their media schedules to-
cigarets."
the shopping center, and the gray-
they are definitely dictating where
place," Mr. Geary said.#
the medium goes."
Agenturen-Special: Programming und Bartering Horizont, 27/10/89
Der große Tausch: Sendung gegen Fernsehzeit
Internationale Agenturen suchen verstärkt nach Sponsoren von Fernschproduktionen / Von Dirk Lehnhoff
90-21-6861
sburg AT&T und General
ne Tücher gebracht Die Agentur.
Norodeutschen Werbefunk-Werbe-
in Westeuropa 10.6 Milliarden Dol-
reigen 101 allem eines: Wie mit Mr.
ors Iwo a Pepsi and SEAT tun
deren Media-Direktorin and Vire.
fernseben GmbH. die privatrecht-
for ausgergeben. so werden es einer
nig Aufward eine jungs Zielgruppe
Jaikver INC es, McDooxid's such
Präsidentin Marcella Rosen in erster
lich organisierte NDR Internatio-
Studie von CIT Research refulge
angesprochen werden known Doch
Procter & Camble hat der Ober-
Linie den Dienstieistungs-Charakter
nat. Sie muß dem NDR sämtliche
1998 bereits 16 Milliarden Dollar
our hier wellen sith die in der Bun-
17:21
Tung refolge damit angefangen:
des Angebots hervorhebt. sicht such
Programme zuerst anbieten. 1988 ist
sein.
desrepublik bekannten Program-
gramming. Geht es nach einem
in der Bundesrepublik Chancen,
sie mit einer NDR-Kapitalspritze
Auf Kundenseite indes lussen die
ming-Probeliufe und Larry
XR Duczend deutscher Herbe-
Werbekunden mit dem Schlüssel
von funf Millionen Mark gestaries.
Einschaltquoten des von Lintas für
Gershmans Versprechen.
stares, dann nerden such Unter-
zum TV-Softwaremarkt gefullig zu
handelt aber frei von Auflagen des
Unileyer produzierten -Glückstads"
Denn der Amerikaner will besse-
men hierzwlunde Daid dea
scin. Bernd Eistrup, geschäftsfüh-
Rundfunk-Staatsvertrages.
re Filme" machen. Qualitätsfernse-
littel LUCH Fernsehnunderlaad
render Gesclischafter von Wilkens
Die Zusammenarbeit mit WIN
Unlievers
hen 2/5 Massenattraktion Werbung-
CA and seibst sh Sponsoren von
Aýer in Hamburg, zuversichtlich:
verschafft ihr Weubewerbsvorteike
laBt Wrische wacksen
treibende Lonnen dabei ihre Bedürf-
aschproduktionen fungieren.
Noch ist es zwar cine Vision, aber
gegenüber der Bavaria Film. Studio
nisse bezüglich Zielgruppe. After.
10ct ist Programming cin Euphe-
pur noch for öffentlich-rechtliche
Humburg. der Tele-Pool. der WDR-
Wünsche wachsen. Monat um Mo-
Kaufkraft oder Gente des Stackes
mus eingckeilt zwischen dem
Anstalten. Programming mit Privz-
Abteilung International" over dem
nat rangiert die einer Schtltzenplatz-
artikulieren. Mitspracherechte bei
henden EG-Binnenmarkt der
ten ist moglich und wind ausgebaut-
ZDF-Programmvertrieb.
Auraktion nicht unähnliche Show
der Production bekommen sie aber
Ayer Hamburg
pper werdenden TV-Software
mit Privaten und in Zukunft such
Bei den privaten Sendern geben
auf den ersten Platzen der Zuschau-
nicht. LaBi die Sache von Profis
tem wachscaden Bedurfnis,
mit ARD und ZDF.-
sich Agenturen wie Lintos.
ergunst bei SAT 1.
machen. dann habt ihr unterm
pper mittels attraktivem Pro-
Ober Umwege geht das heuse
Team/BBDO. Grey, HMS und zwei,
Die von Procter & Gamble bei
Strich am meisten davon". ver.
mmumfeld die Finger zu lähmen.
schon. WIN-Konsorte und An-
drei weitere die Klinken in die
RTL plus plazierte Springlield-Sto-
spricht der Kalifornier der unier an-
ch spätestens seit der Programm
sprechpartner für Larry Gershman.
Hand. Sie alle kennen die Ausgangs-
ry ist sicher kein solcher Glucks-
derem mit Little Joe- Michael
sse in diesem Frühjahr in Can-
wenn es um Deals in Deutschland
position. die auf der Programmseite
griff. immerhin abet cin billiger
Landon und _Miami Vice- Michael
so notierte das Magazin _Capi-
Behi. ist beispielsweise die 100pro-
50 aussicht: Wurden 1988 für Pro-
Platchalter. Und die von McDo-
Mann such über Jen passenden Ein.
in sciner Oktober-Ausgabe. ha-
zentige Tochtergesellschaft der
duktion und Kauf YOD Programmen
naid's finanzierten Kino News
stieg für die Sowjetunion sinniert.
Internehmen und ihre Kreativ-
sleister begriffen. daß mit pri-
CO Fernsch- und Radiosendern
gezeichnete Geschäfte /U ma-
,Umbrella-Effekt mit Lokalkolorit"
n sind".
Yur des schnöden Mammons WE-
HORIZONT: Frau Rusen. nie
Marcella Resen: Ich glaube, es
wird sich jedoch kein Unterneh-
kommi die werbungtreibende Win-
wird nic hei Jen Markenartikeln
022 1882 DD 60
D auf fremdes Territorium wa-
schult cigentlich an WIN heran?
such strenge Ausise bei Form-
Es geht um Märkie. in Sonder-
MarcaHa Resen: Nun. wit würden
schprodultionen und underen Me.
um europäische und internatio-
/untichst mit unseren Kunden spre-
dien geben. einige werden überk-
c. deren Kundenpotential ange-
chen and sie fragen. welche Pro-
hen. andere nicht. Der europlische
20
uchen und einversommen wer-
gramme sie benötigen. Anschlie-
Marks ist ja keine Tone im Himmel.
soll. Die Not der Markenartikler
Bend gehen wir dann zu WIN and
von dem sich jeder automatisch ein
sich mit den knapper werden-
erklären unsere Basics, also die Ziel-
Stückchen abschneiden kann. Des.
Sofiware-Ressourcen der Sen-
gruppe. die zu bewerbenden Pro-
halb ist der Einstieg ins Program-
instation und ihren immer dun-
dubic und 50 weiter. Mit WIN 111.
ming-Gesch5h auch eine Für- and
en Kapitaldecken.
ren wir. ob es cin Thema gibe, das
Vorsorge-Mail-
Vas liegt do naber. als Sponsoren
dic Zielgruppe erreicht. oder ob c1-
Das WIN-Ayer-
nahme für die
Productionen zu suchen? Gene-
was Ahnliches replant ist. Wenn es
Team Vision Pro-
Werbekanden.
Motors beispielsweise drängt ins
elwas gitz. bringen wir den Kunden
gramming: Mar.
HORIZONT:
cells Reces
12
V.
neten Repressecken.
Was liegt da niber. als Sponsoren
die Zielgruppe erreicht. oder ob ci-
Das WIN-Ayer-
nahme für die
für Produktionen IV suchen? Gene-
was Aholiches replant isl Wenn es
Team Vision For
Weitehunden.
ral Motors beispielsweise dringt ins
etwas gibt. bringen wir den Kunden
gramming: Mar-
HORIZONT:
Programming-Business, weil es but
mit WIN zusammen and der Kunde
cella Rasen
kh nester Sie
Philip Guarascio, dem GM-Direk-
known aussuchen, was für seine Be-
(Tinks) and Larry
richtig- B7Not
10f for Werbung und strategische
dürfnisse passend whre.
Gershman
jeriers Product
Absatzplanung. -cin absolutes MUB
HORIZONT: Konnten Sie kurz
them. die of
ish daß wir ans nicht nur auf die
erklären. nie die Genichte verteilt
Millionen Dollar gekostet hat, als
six is in der Bundestepublik 113r
Erginzung = regionalen and natur
traditionellen Wege des Geschäfte-
sind MAY mucht mus."
Beispiel: AT & T hat da zwar nicht
bringen Sie the liken dann christ
mater treatment IN when visal
machens verlassen".
Marcalla Keres: Wir sind die
alles because abr eine Menge Girld
schen trentured und Werbungtrei-
Larry Cersumer: Rating WIN
Das innovative Geschaft Pro
Agentur. wir empfehies dem Kun-
reingesteckt. Stellen Sie sinth mal
benders ndlur."
ml. JaB Hir Production
gramming hat dabei viele Facetten.
den die effizientesten Wege. sein Pu-
vor, SEAT in Spanien hatte das be-
Marcella RESER: Wir planen vor.
nen. Mr unsere Mitglieder machen
blikum zu erreichen und weiche Ve-
zahlen sollen. Der Markt in Spanien
aus. Wir wissen natürlich. daß Pro-
and daß sie was Projekte antragen
Kenguer wordents Seftware
hikel er date benötigt. wir beraten.
ist gar nicht groß genug um das zu
gramming im offentlich-rechtlichen
künnen. Wann immer air ein The-
dissure Kayitaldecken
HORIZONT: Welche Forteile ha-
rechtfertigen. Wenn also SEAT an
Fernschen nicht möglich ist. Im Pri-
ma bahen. das nir machen wolkn.
ben Thre Kunden durch Program-
tinem Jhnlichen Projekt interessien
waten ist 0 above Dereits angelaufen
werden air this unseren sämtlichen
Haupis/ktilich geht es darum, Pro-
ming?
ware. würden wir den Wunsch der
und wir erleben. daB es quer durch
107 Mitgliedem anbieten. Wir ma-
gramme zu finanzieren und diese
Marcella Reser: Nun. zunächst
Gesellschaft in den WIN-Mechanis-
Europa möglich nerden nird. Wir
chen eine An Vorvering Aver wir
Leistung gegen Werbezeit zu tau-
einmal bekommen sie Zutritt zu
mus einspeisen und das Programm
haben diese Partnerschaft mit WIN
die Production beginnen. Wenn
schen. Andernorts je nach Rund-
besseren Programmangeboten und
könnie hergestellt werden. Also
begründet. um auf neue Anforde-
nicht genue mitmachen. fangen air
funkgesetzen und Möglichkeiten
zwar zu einer vielfältigen Auswahl.
WIN macht Projekte möglich. die
rungen vorbereitet 70 sein. WIN ist
etst gar nicht on. Habca wir genug
werden TV-Serien, Dokumentar-
Dann können Programme maßge-
for den einzelnen Kunden finanziell
ja nicht nur eine Produktions- oder
Interessenten. sind also auch die Xo.
stücke oder Spielhandlungen aller
schneidert werden. In der Vergan-
machbar, aber natürlich keinen
Programming-Gesellschaft mit 107
sten vericill Danit sind wir in den
An von verschiedenen Geldgebern
heit konnten sich das nur wenige
Pfennig billiger sind.
angeschlossenen Sendern Larrys
schwaren Zahlen. bever nir antan-
vorfinanziert und von einem Pro.
Kunden leisten.
Firma hat auth
pm.
grammhändler vertrieben.
HORIZONT: Es gibe Kritiker, die
Der europäische Markt
eine Vision von
HORIZONT: 11A sicht thre III.
Oder der Kunde sugen wit bei-
meinen, Einheitsprogramme tragen
der and für die
sammenarkett mis NDR Internation
spielsweise Effem wollie weltweit
IIII Zerstörung der kulturellen Iden-
ist keine Torts"
Zukunft Wir
mul 442 die Sie is ats live deutsche
ein Produkt aus scinem Tiernah-
titles bei.
wollen unseren
Station beceivlmen?
rungssortiment bewerben. Da er
Marcella Rests: Nun. das ist ein
HORIZIONT: Wenn 131' kime
Kunden vor allem anderen Vorteile
Larry Gershman: Nun. bis jewi hat
nicht in einigen 100 Sendeanstalten
europäisches Problem. In den Staa-
and sugle: 117r wollen CH Projekt
und Zutritt /um Fernsehgeschäft
NDR International unterschrieben
nach dem gecigneten Programmum-
ten müssen wir uber solche Themen
realisieren. nelches das gecigned
verschaften.
bei In the Line of Duty: The FRI
Rid Ausschau halten will. schafft er
nicht nachdenken. Kunden können
Programmumfeld für den Corrado
HORIZONT: City ('> centliche
Mundrs". Day One tüber JR. Ent-
cs sich selbst Es sucht sich eine Pro-
ihre Werbezeiten auch so in spezifi-
and scine potentiellen Künfer bieter
Vorstellungen Munn meder Sie
scheidung der US-Regierung. dia
duktionsfirma. die (wieder erfun-
schen Programmen kaufen. Da
wären Sir imstande. das 211 liefern?
ste Projekte in Europa norstellen"
Atombombe cinsusction. Anm. J.
den) cin Lassie-Remake schaffen
sponsern wir zum Beispiel for AT
Carry Gershman: Ich selbst kann
Larry Corsuman: Wis wollen unser
Red.) und drei oder vier underen
Lann. finanziert einen Teil der Ko.
& T oder General Motors vor at-
mir nicht vorstellen. mich für etwas
entes Projekt noch vor Ende des
Produktionen.
sten. such möglicherweise writere
lem Dessere Programme mit hervor-
zu motivieren. das mir alleu enge
Jahres prilsentieren. 1990 werden 0
Zudem haben air drei von small
Werbungtreibende mit gleichem
stechenden Themen. Weil gerade
Grenzen stecks. Spannender und
drei oder vier writere sein. and a
Hathstunden-Episoden kuprodu-
Zelgruppeninteresse und bieter das
diese Gegebenheiten in Europa aber
verantwortungsvoller nynt a wenn
wind sich danach drastisch nach
/ien. die Backstage at the 100 her.
bezabite Werk Sendeanstalten an.
anders sind. machen wir hier Pru-
mir jemund sagre. das ist meine Ziel-
vorn entwicketn.
then und von Disney-Kanal in the
Seil rund 18 Monaten tummelt
gramme, die unseren Kunden einen
gruppe Alter, Einkommen und 30
HORIZONT: Was hat die
Vereinigten Staaten initiert wunden
sich der einstige President der
Versprung vor Weitbewerbern ge-
weiter and ich möchte eine hoch-
the Apr THE them Joint Venture?
Dabei haben unsere hollandischen.
MGM/United Artists Television
ben solien.
wertige Sendung financieren. feb
Larry Corstman N W Ayer glaube
schwedischen und mexikanischen
Group. Lawrence E. Gershman, im
Larry ish glube, man
will etwas unbicten. von dem ish
kh. M meht mit was In cin Huert
Mitylleder much Beitrige gellefert.
Progrumming-Geschift Er hat Rou-
mud zwei Sichtweisen unterschei-
glaube. duB a den Bedürfnissen Jer
gestiegen. um mehr Kunden zu Be-
die ein Sender alkin sick par nicht
tine darin. große Rikler zu schlagen.
den, Manche Kunden wollen ins
Werbungtreibenden entspricht. 4th
winnen. sondern wril sie vorsus-
kristen Adnnte.
*** er 1984 duch maßgeblich am
Programming-Geschaft um schlicht
kann mir nicht vorsiellen. daB wir
schauend denken and sictl verin.
Marcella Reses: Dieses Konzept
220-Millionen-Murk-Deal
von
mehr kommerzielle liffizions zu cr.
ein Sinck für einen Werbungtreiben-
dernde Markie im Blick haben. Das
hat caren mit aus-
MGM-UA mit der Degeto/ARD be-
reichen. Unterm Strich wollen sie
den schreiben. Das ware ja gerade
berührt night mal das Europa nach
Lokal-Kolorit. So chan
teiligt. "Larry" hat jess mit seinem
ihre Tausender-Kontukt-Preise re-
so. ols wurde cin Schneider Suppe
1992. Zumindest wird 0 Lemen cin-
baben WII nech par nicht richtig an.
World International Network
durieren. Aber darum seht es uns
kochen, and das tun wir nicht.
heitlichen curopäischen IV-Markt
diskutiers. Aber C kann unseren
(WIN) ein Joint Venture mit der
überhaupt nicht. Nehmen wir unse.
HORIZONT: Vun missell Sie. dati
surusagen aus cigenent Antrich ge-
Kunden /ustitzlichen Nutren brin-
Werbeagentur N. W. Ayer in trecke-
re Produktion Day One*. die 7.8
Programming rechtich nicht sulits-
hen.
gen.
" Lehnholt
Seite 56
Horizont, 27/10/89
HORIZONT Nr. 43. 27. Oktober 1984
wöhnliche Sachen macht". Etliche Kun-
w&v 3/11/89
den hätten bereits an die Heye-Tür ge-
SPLITTING: US-Werbeagentur
klopft, weil die von uns Arbeiten im
bringt TV-Coop-Sponsoring.
ADC-Annual gesehen haben".
Das war früher mal ganz anders. In den
WIN/Ayer peilt
60er und 70er Jahren, berichtet Othmar
Severin, erfahrener Creative Consultant
Europa-TV an
und Vorstandssprecher des Art Directors
Club (ADC), hatten viele Kunden
Mit simpler, einleuchtender
Schaum vor dem Mund, wenn ihre Arbei-
Logik kam Marcella Rosen,
Executive Vice President der
Werbeagentur N.W. Ayer,
New York, nach Hamburg ge-
jettet: Ihr Joint Venture mil
World International Network
(WIN), Los Angeles, soll mit-
telfristig besonders europäi-
schen Firmen dienen. Nicht
zuletzt die Kunden der Ham-
burger Werbeagentur Wilkens
Ayer können dann ein TV-Pro-
gramm sponsern und die Ko-
sten mit anderen durch WIN/
Ayer aufgetriebenen Co-
Sponsoren teilen. Frau Rosen,
an das große 200-Millionen-
Publikum in den USA ge-
wöhnt, hält ihr Sponsoren-
Sammel- und Kosten-Teilan-
gebot bei den viel geringeren
Zuschauerzahlen in Europa
für besonders attraktiv: Die
deutschen Sponsoren reduzie-
»TOLL, DIESEKN
ren", meint die Werberin.
WIN offeriere den sponsor-
bereiten Firmen Programme
von überdurchschnittlichen
Qualitat, wie Dramen und Do-
kumentarfilme". Zwar in Los
Angeles ansässig, arbeitet
WIN schon heute nicht nur in
den USA. TV-Gesellschaften
in 106 Ländern der Welt neh-
men Dienste von WIN entge-
oon In Deutschland: NDR
DECEMBER 1981
$3.00
MARKETING &
MEDIA
Decisions
TV deregulation
Schedule storto =
who controls
12 the =
the airwaves?
buyers love (s)
page 53
CBS takes
HOW 0 2010 13
a giant step
anno
for videotex
the 0 =
page 58
PROMOTIONAL
1
SPECIALIST
MANAGER
/
PROGRAMMING
services
TEGIST
/
SOCIOLOGIST
NEW
FUTURIST
MARKETING
Social change will move media people to the
forefront, says Guest Editor Marcella Rosen page 66
GUEST EDITOR'S PAGE
The media person of the future
The U.S. is a culture in transition. Great changes are taking place - politically,
economically, culturally, demographically, and technologically.
Major attention has been focused on technology - the marvels of the new
electronics in communications. The future and present technology is so fascinating
that the subject understandably draws crowds. The "Star Wars" world, electronic
shopping, push-button everything are so exciting they dwarf other trends.
Yet, some equally important changes are happening simultaneously. Many
original rules and assumptions governing the behavior and attitudes of Americans
are no longer warranted. Many Americans have changed their behavior with
regard to marriage, children, work ethic, leisure, money, and self-fulfillment.
Real people are running out of time. There are 168 hours in a week. Let's take a
look at how adults may allocate them: working and traveling to work - 45; sleeping
- 56; eating - 20; watching tv - 27; reading - 10; total hours per week - 148.
Since there are only 168 hours available, this leaves 20 hours per week for
everything else; running, shopping, fighting, helping with homework, visiting family,
friends, doing laundry, going to a ball game or movie, etc. Therefore, advertising to
people in the future will be more difficult. Not only because of the increasing
number of programs and options available, but because there will be increasing
competition to make the consumer aware each option even exists.
Americans are changing their priorities, as well as their lifestyles. Media people
will have to understand these changes affect the ability to reach the consumer.
Many of the old media concepts no longer apply. Rather than blanket coverage,
we may be dealing with a patchwork media plant in the future; accomodating
segmented groups with specialized media. Not only will it be more difficult to reach
consumers, it will be increasingly essential to reach them in the right atmosphere.
Americans have a right and a need for freedom of choice and privacy. The
solution to reaching busy people is not to put advertising on ski trails, at the 12th
hole, or on restroom walls. Those environments would be counter-productive.
The media person of the future will have a much more challenging job than we
have. The media professional will have to be an advertising professional with
media expertise and computer knowhow, and marketer aware of social trends, a
psychologist, a person who has knowledge of the economic situation. Thus, he will
understand human values, behavior, and priorities as well as the economy and all
available media. He can thus select from the infinite options, the media that will
reach the target in the right environment conducive to a positive response to his
message. The media person of the future will thus be a genuine communicator and
a humanist in the traditional and meaningful sense of both words.
had Roser
Marcella Rosen,
senior vp media director,
N W Ayer
164
Marketing & Media Decisions - December 1981
Social
evolution,
not media
revolution
PROC the MEMING
and
Guest Editor Marcella Rosen, senior
socun AGIST
vp-media director, N W Ayer, says that
FUTURIST
proper evaluation of the current media
revolution requires understanding of
social evolutions. The net result: media
MAXPLTING
people in the eighties will wear many
different hats - sociologist, futurist,
marketing expert, communicator,
strategist and computer specialist.
Technology. This has certainly
recorders, will alter how we use and
(such as improved reproduction
been the key word whenever anyone in
watch (or don't watch) our television
capabilities for newspapers and the
the advertising industry has described
sets.
ability to have stereo on the AM dial
the changing role of media in the
The effects of technology will,
for radio) that will alter how we work
1980's and beyond.
however, also involve other media
with these select media types.
According to some observers
types.
Yes, it's clear that technology will
"technology" will revolutionize the
The magazine industry, for exam-
affect media selections. Surely we
industry. Technology, they believe,
ple, is poised and ready to offer indi-
shall be confronted with a wider range
will allow cable television to offer a
vidualized issues to its readers to better
of media options, making our media
virtual cornucopia of viewing plea-
service the particular needs of each
schedules more closely resemble a
sures that will render the network
segment of its audience. Demographic
patchwork quilt than a media blanket.
giants impotent since audiences will be
editions like Newsweek "Executive,"
And so it is conceded that technology
severely fragmented. Cultural stations,
Time "B" and Redbook "Gold" are
has - or at least will - revolutionize
the platitude goes, will lure the non-
only the tip of the iceberg that techno-
the industry.
and light viewers to watch more and
logical advances will make possible.
] do not reject this belief. But [ don't
more television. Further technology,
Newspapers and radio continue to
think we are viewing the technology
such as video games and video cassette
make strides in several different areas
breakthroughs in proper perspective.
Marketing R Media Decisions - December 1981
Technology, I believe, is the effect,
Relocation. Take a look at your latest
less couples, homosexual partners,
not the cause of changing media
Arbitron Market Delivery book. To no
abortion and divorce did not exist in
habits. It has not been just recently that
one's surprise, it will tell us that warm
significant numbers. Media reflected
the technology allowing cable growth
weather markets like San Diego, Los
this homogeneity.
has evolved. Quite the contrary. Cable
Angeles, San Francisco, Phoenix, Dal-
A single magazine like Ladies'
has been with us since 1946. Why is it
las, etc. underdeliver their audience in
Home Journal or Good Housekeeping
that the industry now has burgeoned?
all dayparts. The reason is obvious:
could cater to every conceivable need
Obviously not because of technology.
better weather means people are spend-
of the housewife. Similarly, television
The technology necessary for video
ing more time out of doors. It's the
was predictable. Since the family
games, video discs and individualized
same phenomenon that accounts for
watched television as a unit, program-
issues of magazines has surely been
the dramatic fall-off in viewing
ing had to be broad enough and tasteful
known for years. So why is the time
throughout the country during the
enough to appeal to all members. A
right now to have this sudden explo-
summer months.
wide variety of options was just not
sion in technology?
Similarly, newspapers tend to be
necessary.
I think the answer, while complex,
read less in those markets where
Things are not so simple today. In
is fairly obvious: changes in society
people drive to work (like Los
the social structure of the nation
have demanded changes in media.
Angeles) and better read where they
virtually anything goes. Sixteen per-
It is virtually impossible to separate
commute by bus or train (like New
cent of all births are to unmarried
social conditions and media consump-
York). Radio, meanwhile, tends to
women (up from only 5% in 1960).
tion patterns. One certainly affects the
enjoy more listening in cities where the
One and two person family size is now
other. And so when we look at the
automobile is king. These are not due
the rule (53%) rather than the excep-
changes in media, we must first look to
changes in society.
People, for whatever reason, select
"
certain media and reject others.
Today, there are a host of factors that are changing the social
Availability does not a successful
fiber of the nation. No one factor is going to cause the success or
medium make. The demand for a
failure of any medium. But they are requiring changes in media
medium must be present. Television,
in order to remain as useful entries in the media world. We have
for example, was not a smashing suc-
cess at its inception. Many social ob-
all heard that media segmentation is the trend of the future and
servers, media prognosticators and ad-
technology will make this possible. This is unwise logic.
vertisers viewed this new upstart
"
medium as nothing more than a pass-
ing fancy. It was not until the con-
sumer decided he wanted the product
to conscientious efforts to alter media
tion (41% in 1960). Some 53% of
that television began to grow signific-
consumption patterns, but rather a re-
women with children are in the labor
antly. Again, technology was the re-
sult of what living in a certain region
force, a significant rise from 1960
sult, not the cause of a medium's
allows.
when the number stood at 32%. As
growth.
America is on the move. The 1980
you can see, the familial structure is
Today, there are a host of factors
Census confirmed what most of us
not as it was.
that are changing the social fiber of the
already knew; we, as a nation, are
The media needs of each family unit
nation. No one factor is going to cause
leaving the crime, crowds and cold of
are, therefore, particular to them-
the success or failure of any medium.
the Northeast and relocating to the
selves. With such diversity in society,
But they are requiring changes in
more sedate life of the sun-belt region
no one medium can possibly do it all.
media in order to remain as useful en-
of the country. Cities like San An-
Each medium must make the necessary
tries in the media world. We have all
tonio, San Bernadino and Houston are
adjustments to remain viable and valu-
heard that media segmentation is the
virtual boom towns.
able to the changing segments of soci-
trend of the future, and technology will
With these moves go media habits.
ety. Thus technology was required by
make this possible. This is unwise
In a changed environ people will adjust
all the media to restructure themselves
logic:
to the media patterns of that particular
and serve the non-homogenous aspects
The public, for a variety of social
area. It's not planned and not inten-
of the United States. Once again, rein-
reasons, is demanding media segmen-
tional; it's simply that the changed life
forcement of the fact that technology is
tation to fill the various information
style will cause us to alter our media
the effect, not the cause, of the media
and entertainment needs. For these
habits.
revolution.
media 10 continue, the necessary tech-
Families. During the 1950's and 60's
The "Me" Generation. The baby
nology must be found to accommodate
the family was a dependable unit.
boom generation has had a dramatic
these changes. Let us now consider
People got married, stayed married,
impact on the nation since it made its
some of these changes in society that
had children and owned a home. Such
debut somewhere around 1946. The
are having such far reaching effects on
variations as live-together lovers,
overwhelming size of this group has
media consumption habits:
single parents, working spouses, child-
Continued on page 100
67
SOCIAL EVOLUTION
(from 67)
middle age and their peak earning
We're making it
years. For the next twenty years
easier to reach
boomers will not only have the size but
will also have the economic and politi-
Renaissance
forced the nation to adjust itself to the
cal clout to be one of the most influen-
needs of the "boomers."
tial groups to ever hit this country.
Buffalo
The public school system, for
Media will have to adjust to serve this
example, was tremendously expanded
important group.
to accommodate them. Parks and rec-
Technology will have to advance in
reational facilities were expanded to
order to keep pace with the demands
The 511 billion market.
accommodate them. The flight to the
placed on media by the "Me" genera-
Buffalo's coming alive with new hotels.
restaurants. theater A waterfront renovation
suburbs was done to give them a better
tion. With the technology will come
A capid transit system. New. light industry
life. They have certainly had things
even more media segmentation. Once
And a hearty, active 1.7 million consumers
with an effective buying Income of over $11
their way for the past 35 years.
more we see that the social changes in
billion a year."
The News. Buffalo's number one advertising
This group has moved through the
the nation will lead; the technology to
medium, is changing. 100. With a new, easter-
system as a bubble affecting all things
accomplish it will follow.
to-read 6-column news format. With & new
9-column advertising format, and standard
in which they came in touch. Media is
The Economy. Inflation is eroding
advertising units. A daily readership of
656,000 nearly 300,000 more than the
no exception. They grew up with tele-
the affluence of the nation. Despite the
second paper. And a vital, interesting Sunday
vision and, unlike their parents, have
fact that median household incomes
editorial package that reaches 489,000
readers.**
demanded more and more from the
continue to rise, the amount of dispos-
In Renaissance Buffaio, the place to be
seen is The Buffalo News Seven days a week.
medium. They were not content with
able income is not keeping pace. The
broad based magazines that covered a
Bureau of Labor Statistics shows that
THE BUFFALO NEWS
number of topics; they demanded
the standard of living for a medium in-
One News Plaza Buffalo. NY 14240
something written for their special
come family has risen, since 1978,
(716) 849-3422
Hugh G. Monaghan, Gen. Adv. Mgr.
interests. Newspapers were not attrac-
from $18,622 to $23,134, an increase
Represented nationally by Story & Kelly-Smith,
tive to them as purveryors of just news;
of 24%. During this same period,
American Publishers' Representatives Ltd.. The
Leonard Co. and Merwin Associates
they had to offer more entertaining fea-
however, disposable income increased
*Source Sales and Marketing Management.
Survey of Buying Power. 1980
tures.
only 17%. Similarly, the standard of
Source: Three Sigma 80
The baby boom is now approaching
living for a "higher income" family
has jumped from $27,420 to $34,409
(up 27%). Disposable income is up
only 17%. The cost of essentials con-
Boys' Life reaches
tinues to take a larger and larger share
of our pay checks.
3½ million
What is even more shocking is the
big appetites every month.
paltry amount of money that is actually
disposable. The BLS reports that a
medium income family of four will
Boys are two-fisted eaters They
A new Reader Panel survey of
earn $23,134 per year. Total family
particularly like cookies, snack
the Boys' Life market for snacks.
cakes, fruit, cereal, ice cream, candy
cereals and desserts was conducted
expenses (which includes only the es-
and gum followed by large quan-
this Spring by Leslie A. Riffkin &
sentials like food, housing, transporta-
tities of milk and soda.
Associates. The report on this sur-
tion, clothing, medical care and taxes)
What's more, boys choose the
vey is based on a 77% response
is $21,067. This leaves a grand total of
brands they consume This is true
rate, and provides extensive cover-
$2,067 (some $40 per week) for such
for the foods their families buy. as
age of brand preference, consump-
frivolity as college tuition, a movie,
well as the ones boys pay for them-
tion levels and purchase influence.
Christmas gifts, cable television, mag-
selves. A subscriber survey by
For details on the findings of this
Erdos & Morgan, Inc. showed 93%
report, and how you can reach
azine subscriptions and video cassette
of all Boys' Life subscribers select,
this lucrative market, call Bob
recorders. If we look at those fortunate
or influence the selection of, brands
Goldsmith, Marketing Director, at
enough to be considered "higher in-
of food bought by their family for
(212) 532-0990, or contact your
come", their disposable income is
use at home. on cookouts. etc.
local Boys' Life representative.
only $3,440 per year or some $66 per
BOYS'LIFE
When the male youth market is your
week. Not an encouraging situation.
target audience, you can't miss with
This must surely have ramifications
on media. Just think, for example, of a
BOYS' LIFE
family being offered a cable television
selection where each additional tier
THE MAGAZINE FOR ALL BOYS
will cost $8 to $15 per month. A fam-
PORT/
Published by the Boy Scouts of America
ISSUE
ily will select only those options that
(212) 532-0985
(213) 802-2571
will be used numerous times through-
out the month.
(312) 782-6950
(404) 939-8391
100
Marketing & Media Decisions - December 1981
"
enough options, free of charge, to
"
It is clear that the economy will
satiate even the heaviest viewers of
There will be less emphasis on
have some effect on media
television. In time the perceived bene-
cost per thousand comparisons.
growth patterns of the 1980s.
fits of "controlled programing,'
which vcr and video disc offers, may
"
"
be increased and the demand for them
On the positive side, however, a
may begin to rise. Again, despite this
media. We will have to be aware of
family of four would certainly hesitate
available technology, it is going to re-
these changes and take them into ac-
to spend $20 to see a movie when they
quire changes in society to move this
count as we piece together our patch-
can get free entertainment at home or
product ahead.
work media plans. Media like the New
use that same $20 to purchase the HBO
So what does all this mean to us as
York Times, American Demograph-
pay cable option.
media professionals? Plenty.
ics, Newsweek and Time, and even
With the cost of magazine subscrip-
It will alter our preparation of media
magazines like Psychology Today and
tions and single copies increasing
plans as well as the role we will play in
Money will be required reading for all
every year, the magazine reader will
the marketing process.
media professionals just to keep track
be a little more selective in his choices
One thing is certain: there will be
of changes in society.
of reading fare. There very well could
less emphasis on cost per thousand
4. Provide tighter definitions of
be a move toward broader based mag-
comparisons and GRP analyses. Media
target audience. The only things men
azines that can cover several areas of
planning will be less a science and
25-49 have in common are (1) they are
interest to the reader and a much more
more an art as we will have to begin to
male and (2) they were born between
active exchange of magazines between
offer conceptual answers to questions
1932 and 1956 - not a lot of common
families, which would result in in-
that have long been answered by
ground. With more selective media
creased readers per copy.
numerical comparisons. Let me look at
options we will begin to be able to
Whatever happens, I think it is clear
five areas where the changing social
reach segments of each broad category
that the economy will have some effect
situation will have a dramatic impact
in their own environment and look at
on media growth patterns of the 1980s.
on media departments:
them as more than an age or an income
This brief list of social changes is
1. Media plans will be pieced to-
group.
certainly not exhaustive. Ancillary fac-
gether. Technological advances in
5. More precise research tools. If
tors such as crime, available leisure
media and the resultant media frag-
point tighter definition of target audi-
time, educational attainment, etc. will
mentation will make it more difficult
ence is to become a reality we are
also contribute to alter the social struc-
to reach the consumer. No longer will
going to have to have the research
ture of the nation. And, as this article
just one broad based medium be suffi-
tools to go beyond mere demograph-
has demonstrated, eventually the
cient to deliver large reach numbers.
ics. Tools like PRIZM and VALS are
changes in the social structure will af-
Rather, we shall have to piece together
beginning to make this a reality. I
fect the media consumption habits of
various media pieces to achieve reach
think, too, that we are going to have to
the nation.
levels that are attainable today through
find research methodologies that do
It's a classic supply and demand
one medium. A media plan will begin
not require interviewer recall. We can,
situation. Changes in society evolved
to look like a jig-saw puzzle, with each
thereby, avoid the prolonged battles
so that a demand for new media forms
piece interlocking to form an entire
like SMRB vs. MRI. Systems like
was necessary. The available technol-
picture.
QUBE that ask only for viewer feed-
ogy was waiting and was able to move
2. Rapid acceptance of media. His-
back and have the ability to scan a sys-
in quickly and supply product to fill
torically, media people have been
tem to see what is being viewed (and
the need.
chronic procrastinators. "Wait-and-
avoid any kind of memory errors) are
Certainly there are technological
see" is the prevailing attitude for ev-
surely to be of increasing value in the
advances being readied today that will,
erything from new magazines to new
years ahead.
in time, render today's new forms of
research services. The technological
There will be other effects on media
media passe. But while the supply side
improvement in media will make this
as the technological growth and social
is ready, it will not be a real factor
conservative approach untenable. We
changes continue.
until the demand side begins to see a
will have to evaluate new ideas, make
But the net result of this is that
need for new media forms.
decisions and support those good ideas
media people will have to be more than
Video discs might be a dramatic
with vigor and, more importantly, with
just people who put together media
example of this. This technology has
money. By waiting and seeing, many
plans. They will have to wear many
been available for some time and the
strong ideas will not survive and we
different hats, such as sociologist,
supplier is actively pushing the prod-
will be cheating our clients out of new
futurist, marketing expert, com-
uct. Sales have languished because
media opportunities.
municator, strategist, computer
there is no perceived need for such a
3. Keep abreast of social changes.
specialist and manager.
luxury item. The nation is just begin-
Obviously this is key to all future
With all these activities falling, the
ing to receive something beyond three
media planning. As I have shown
media area department should be THE
or four viewing options on their tele-
throughout this article virtually every
exciting place to work in the 1980s and
vision sets for free. There are surely
social change will, in time, be felt by
beyond.
102
Marketing & Media Decisions - December 1981
ADWEEK
June 8, 1981
The Role of Magazines in the Cable Decade
By Marcella Rosen
create an environment where magazines
favorite magazines, they will become in-
and cable complement each other.
creasingly more selective. The lack of time
(Editor's note: The following are excerpts of a
Both Time and Newsweek indicate that
will force readers to focus their attention.
speech delivered before the Magazine Represent-
sales of their magazines are most brisk at
Also, cable growth has not followed the
atives Association of Southern California in Los
the newsstand when a major news story is
expected patterns. Most of us expected the
Angeles on May 19.)
breaking and is receiving a great deal of
cable boom to spawn a potpourri of special-
I have heard that
coverage on television. Time always points
interest programs-a program, it was fore-
to the incredible success of the issue which
seen, for each special interest. This has not
some industry ob-
reported on the trip of Pope John Paul II to
materialized. To date, cable has offered
servers are predict-
ing that the
the United States following a full week of
mostly more of the same broad options to the
availability of special
television hype. It seems that news report-
viewer. The public will, for the moment,
interest program-
ing on television titillates the public and
continue to turn to magazines for their
makes them desire more information. Tele-
special-interest information.
ming via the cable
will make magazines
vision cannot give the viewer the in-depth
The reading public demands these special-
coverage which a print medium can.
interest types of magazines. So if this is
an ancient and passé
form of communica-
It also works the other way. Consumer
true, why has the advertising industry been
tions. Telecommuni-
magazines can work as a test ground for the
so hesitant to give special-interest maga-
cations, they argue,
Rosen
launch of cable programming. We can look at
zines their support?
is going to engulf all media forms. In effect,
those categories where magazines flourish
Simple. It's the curse of all advertising
and assume these are ideal candidates for
and media thinkers-advertising efficiency.
cable television will destroy the magazine
industry. I, for one, do not agree. But let us
cable program ideas. Why not a program on
This is indeed unfortunate because special-
not, on the other hand, unaively think that
golf or tennis or running? Look at the
interest magazines have numerous inherent
cable growth will have no effect on magazine
growth of the science field with Next, Sci-
advantages. For example, special-interest
ence 81, Discover, Science Digest and Scien-
magazines enjoy less advertising clutter
readership and that we can simply proceed
tific American. Forbes and Fortune
than publications like Woman's Day, Play-
with business as usual. Somewhere between
the two extremes lies the truth.
increase their frequency of issue with no loss
boy, Time, or Newsweek
in audience. New business books like
Special-interest magazines also enjoy a
I think that cable will affect magazines in
four different areas: (1) reading time; (2) the
Money, Inc., Savvy and Venture are intro-
more thorough readership. Position of the
duced and are resounding successes. Televi-
ad is less important with special-interest
continued fostering of the special-interest
sion spawns programs like "60 Minutes" and
magazines since these types of magazines
areas; (3) encouraging the birth of more and
"Wall Street Week." This seems like an-
typically attract a more "through the book"
more magazines; and (4) a continuation of
other area that is ready for cable program-
readership.
the crisis in magazine audience research.
Let us first consider reading time.
ming.
So if it is true that cable television will
The conclusion which I draw from all of
inspire the special-interest aspects of the
Fact: Cable television does have an effect
this information is that readership levels
magazine field, does this mean that mass
on the viewing habits of the American
will not be affected by the growth of cable
magazines are doomed? I don't think SO.
public. A.C. Nielsen found that when a
television. People will continue to read mag-
Mass-reach magazines are like the corpse
home is not a cable subscriber, it views, on
azines for the same amount of time as they
that won't lie down. I'm referring to the
average, 45 hours of television per week.
do presently. But here is where cable will
ability of major publications to offer a cus-
Add a cable hookup and that total leaps to
begin to be felt. While reading time should
tomized issue to each reader by providing
511/2 hours per week-an increase of 15
remain unchanged, the number of issues
different editorial content combinations to
percent. Add a pay-cable option like Home
read per person will definitely increase. In
reflect the specified areas of interests by
Box Office or Showtime and the average
weekly viewing again jumps-this time to
other words, more magazines are being read
each reader. These magazines could provide
within the same amount of time.
a national editorial base, then "scoop out"
nearly 53½ hours. That's a 20 percent in-
So what does all this mean? For advertis-
the innards to give the reader more of what
crease in viewership over non-cable homes.
Pretty dramatic.
ing, it could result in longer magazine lists to
he or she desires.
increase the number of people exposed, or it
In effect, the reader would get the best of
But is this cause for alarm for the maga-
could mean shorter lists with more insertion
both worlds. Those major magazines, by
zine industry? You bet it is.
per title to increase the chances for ad
catering to the specific needs and prefer-
The fact is, time between work and sleep
registration. Regardless, I think two areas
ences of a particular reader, begin to ap-
is not expandable. As more and more media
will be significantly affected. First, I think
proach the ambience of a special interest
compete for the same available time, the
we will see more innovation in unit sizes in
magazine; yet the reader has access to the
public will have to make increasingly dis-
an attempt to gain recognition. Second,
editors, the writers, the photographers and
crete judgments as to how that time will be
positioning within the magazine will become
the clout which is available only with a mass
spent.
If the magazine industry does not respond
even more important as the reader spends
magazine. By adjusting its editorial pack-
less time with his magazine.
age, these broad-based magazines can
to the challenge presented by the electronic
The second area where cable will be felt in
breathe new life into their audiences.
media in an imaginative and forceful way, it
the magazine industry is that it should help
What does this mean for advertisers?
increasingly runs the risk of losing its share
of the public's disposable time. However, if
to continue the growth of special-interest
Probably a narrowing of the gap between
the magazine industry does seize initiative
magazines. This is a trend which has been
mass and special-interest magazines in
and perceives it as an opportunity, it could
growing for many years but should become
terms of advertising cost-per-thousands.
more of a factor during the cable decade.
The mass magazines will continue to offer
Marcella Rosen is senior vice president/media
Two reasons support this conclusion. With
national advertising rates for its many ad-
director, N W Ayer Inc., New York
people spending less time per issue of their
(Continued on page 40)
Rosen: Cable Will Alter Magazines
(Continued from page 38)
The fourth area where cable will be felt by
vertisers who need the mass-reach aspects
the magazines-but mostly as a result of the
of these publications. But because more
previously discussed points-is the maga-
editorial will have to be prepared, advertis-
zine audience research field. With more
ing costs will necessarily increase-proba-
magazines being introduced, with more pub-
bly significantly. But these magazines can
lications being considered for schedules,
also offer special-interest type of positioning
with qualitative judgments being an inte-
by selling to advertisers those sections
gral part of any media plan, the chaos which
which are added on special editorial.
we found in magazine research over the last
The third area where cable growth will
two years will reach staggering proportions.
penetrate magazines is an offshoot of the
I don't know if we have the capability to
special-interest field. We expect to see more
effectively and accurately retrieve audience
and more new magazines being launched in
estimates.
order to allow the reader a more selective
It is time that we, the users, take the
reading opportunity. Look at how maga-
leadership position in defining what We
zines have become more targeted. Women's
consider acceptable. Over the next few
magazines begat working women's maga-
years, the magazine industry will have to
zines which begat a magazine for working
make major adjustments to the status quo.
women who are also mothers. Skiing wasn't
The growth of cable will be felt and in a
targeted enough-we needed a special mag-
number of different ways. Let me describe a
azine for cross-country skiers. Running
fifth way in which cable growth will affect
magazines were not adequate for those
magazines, not as a medium, but as a
people who want to run the marathon. More
business.
and more, the magazine industry will con-
It is in the area of business expansion, and
tinue to zero in on particular targets.
it is already underway. Cable offers new
What does that mean to us in the advertis-
business opportunities for publishers. It
ing industry? For you on the selling side it's
offers utilization of editorial resources for
going to mean more competition for the
multimedia programming. Time Inc. not
available advertising dollars. It is going to
only publishes seven major magazines but
require your editors to fine-tune their prod-
also owns cable systems, the largest pay
ucts. Only the strong, well-edited maga-
cable network, HBO, and produces pro-
zines will survive. It is going to require that
gramming for HBO, ABC is developing a
you on the sales force know your product-
channel of cultural programming and has
intimately. I think the major battles will be
formed a joint venture with the Hearst
conceptual in nature rather than numerical.
Corp. to develop women's programming.
On the agency/advertiser side we are
CBS Cable plans a cultural performing-arts
going to have to look much closer at new
channel.
magazines. It is no longer practical or pro-
Dow Jones has a weekly cable business
fessional to assume a "wait-and-see" posture
show and owns a transponder in space. Most
toward placing advertising space in new
recently, they formed a joint venture with
magazines. Unfortunately, this has been the
Knight-Ridder newspapers to buy USA Ca-
prevailing attitude of too many media people
ble Network. Meredith Publications and
and advertisers.
Charter have each announced the formation
Consider such things as: bonus circula-
of a cable development division to expand
tion due to rapid first-year growth; excellent
into new business opportunities offered by
positioning of ads since the magazine is SO
the new technology.
uncluttered; new interests concentrating on
So the cable decade will have definite
the new lifestyles and new interests which
impact on magazines but not in a negative
are relevant to the 1980s; low cost to adver-
way. On the contrary, probably a positive
tisers; and new attitudes: each new special
effect. I, for one, look forward to this new
interest or fad gets its own magazine. As
era in magazine buying and selling. It is
that particular lifestyle or fad begins to
going to challenge us and test us as media
wane, its magazine will cease publication. If
thinkers. But perhaps, most importantly,
we want a vital and prosperous magazine
by increasing the options, it will allow more
industry we must encourage the introduc-
carefully tailored and more creative solu-
tion of new magazines and offer them adver-
tions to advertising needs.
tising support.
CONSUMER MAGAZINES
special interest and broad based) may
far, special interest programing has
by MARCELLA ROSEN
be entering one of their most healthy
been ignored.
senior vice president,
periods.
All of the new options being offered
media director,
I know this flies in the face of much
via the cable such as Home Box Of-
NW Ayer ABH International
of the industry-wide logic; but when
fice, Showtime, ESPN, CNN, etc. are
we separate the platitudes from the
broad enough (despite their current
facts it becomes clear that the maga-
small size) to appeal to all sectors of
zine industry is healthy and vital. Let
the viewing public. Despite the op-
me take this opportunity to dispel two
timism of our industry there does not
of these media platitudes.
appear to be any real move toward
Platitude No. 1: Special interest
special interest programing.
cable programing will eliminate
Magazines, therefore, will continue
and replace special interest
to be the special interest medium cater-
magazines.
ing to the needs of specific audience
To date there is no indication that this
groups.
concept is developing. Cable growth
Platitude No. 2: Magazines are a
has not followed expected patterns.
special interest medium. The
Most observers expected the networks
growth of special interest maga-
to continue to provide for the broad
zines and cable television op-
based audience while cable television
tions will cause the demise of
would offer special interest types of
broad base, mass magazines.
A plethora of platitudes
programs. A program, it was envis-
Mass reach magazines are like the
aged, for each special interest. This
corpse that won't lie down. While in-
While many of us have been waiting
would be a real threat to the magazine
dustry observers continue to pro-
for cable television to deliver a knock-
industry.
nounce their euthanasia, these giants
out punch to the magazine industry,
As we are aware, this scenario has
of the magazine industry continue to
magazines may have absorbed their
not yet materialized. Cable growth
breathe life. Technology may well be
punishment and weathered the
has, in fact, been able to offer more
the savior for these mass publications.
onslaught. In fact magazines (both
broad options to the viewer and, thus
Were all things to remain the same
with mass publications, one could
argue quite astutely that this genre of
OTHER GROWTH
magazines could be facing some major
tribulations in the near future. But with
the availability of new technology in
MARKET REPORTS
the printing, editing and binding proc-
esses, mass magazines can adjust their
product to better serve the needs of the
Next month
public.
Minneapolis-St. Paul
I'm referring to the ability of major
publications to offer a customized
issue to each reader by providing dif-
Covered in past issues
ferent editorial content combinations
to reflect the specialized areas of inter-
November - Seattle, Washington
ests by each reader. These magazines
December - Portland, Oregon
could provide a national editorial base
- then "scoop-out" the innards to
January - Boston, Massachusetts
give the reader more of what he or she
February - Houston, Texas
desires. In this way a magazine like
March - Denver, Colorado
Better Homes and Gardens or
McCall's can add editorial about
April - Greater Hampton Roads
working women for those readers who
are employed; can add or delete sec-
Reprints available on following:
tions on child-care depending on the
presence of children in the household;
Seattle, Portland, Denver, Greater Hampton
can even adjust the child-care editorial
Roads - 1-25 copies $1.50; 26-100 copies
for the age of the child.
$1.35; 101-300 $1.25; over 300 copies $1.00
The options are limitless, but this
each. - Write to Mary Ann Maione,
does serve to demonstrate how the
Reprint Manager, Marketing & Media Decisions
editorial package can be custom-made
342 Madison. Ave. New York, N.Y. 10017
for each reader. This may seem rather
Marketing & Media Decisions - April 1981
futuristic but according to knowledge-
even greater effect on the other media.
low out-of-pocket costs, also offers
able industry observers the technology
Radio, in particular, will have to go
sponsorship opportunities. An adver-
is in place right now to handle this cus-
through another period of adjustment,
tiser can sponsor anything from a ten-
tomized magazine concept. By provid-
as it did in the '50's when television
nis match to a how-to-fix-it program
ing a made-to-order package the mag-
became the primary medium for mass
without overtaxing his budget. All that
azine now becomes vital reading fare
coverage.
is required is a little imagination and
for its entire audience.
One of the major reasons why radio
the willingness to accept some risks
The insight offered by the people at
can be affected more than television by
without the benefit of research to vali-
PRIZM could also be valuable in this
the growth of cable is that cable tele-
date viewing levels.
area as magazines can adjust the
vision is actually more similar to radio
We could continue to mention many
editorial package by psychographic
than television in many areas of com-
other media comparisons between
subset.
parison. For example, the average
radio and cable tv, such as geographic
In effect, the reader could get the
number of systems, per market
precision, flexible commercial lengths,
best of both worlds. These major mag-
(DMA), clearly illustrates the point, as
advertiser supplied programing op-
azines, by catering to the specific
follows:
tions, merchandiseable packages.
needs and preferences of a particular
Aver. No.
Perhaps the biggest challenge that
reader, begin to approach the am-
Total number
Tv - cable - radio
per DMA
radio will face from cable is in the area
biance of a special interest magazine.
728
Commercial tv stations
3.6
of programing, where the two media
Still, the reader has access to the
4,600
Current tv systems
22.7
forms are very dissimilar. In my opin-
7,000
Potential cable tv systems
34.5
editors, the writer, the photographers
7,690
Commercial radio stations
37.9
ion, this will give cable a decided ad-
and the clout which is available only
vantage over radio in the long haul.
with a mass magazine. By adjusting its
Further, most radio is local and
Radio's programing strength is in
editorial package, the broad-based
small scale. It programs with a rifle,
providing fast, up-to-the-minute news,
magazine could very well enjoy a re-
not a shotgun. For a radio station to
weather and sports bulletins.
naissance during the coming
become or remain profitable, it must
Radio survived the challenge of
years.
develop a hard core listening audience
television by changing essentially into
and appeal to the life style and listen-
a local advertising medium, providing
ing taste of a highly selective listener.
local information and recorded music.
RADIO
Cable is also selective. It won't deliver
Cable will be able to provide its
by JOHN MESKIL
as many people as general broadcast,
viewers with better news, sports and
group senior vp-media & corporate
but its concentration on a particular
weather while offering the many other
administration, Warwick, Welsh & Miller.
type of viewer will be high.
programing options of television, from
One of radio's selling points is its
drama to theater to special events.
lost cost, making it more affordable to
By pointing out the many
a wide variety of advertisers. Cable tv
similarities between radio and cable, I
is low cost. The cost of one primetime
am not predicting the demise of radio.
television announcement can fund 100
I am attempting to point out that radio
announcements on one of the cable
is entering an era where they are going
networks.
to experience another challenge from
Radio's ability to e frequency
another medium. Cable has many of
rather than reach makes radio the ideal
the same selling attributes as radio,
medium to sell in conjunction with
plus the advantage of greater program
conventional television, whose costs
diversity coupled with the obvious
inhibit necessary frequency for many
creative advantages of television. I
advertisers. Cable tv also offers fre-
think the sellers of radio as an advertis-
quency. The greater number of units
ing medium, are deluding themselves
affordable will generate the kind of
if they think cable is going to frac-
frequency more typical of radio than
tionalize television viewing time to
Radio in the era
television.
provide radio with a selling advantage.
of cable tv
Radio has been selling the advan-
Radio was able to survive the
tages of sponsorship of specific pro-
growth of television and they will cer-
We have been reading a good deal
grams. Almost all of the radio net-
tainly be able to survive in the cable
about cable television and how it will
works - CBS, ABC, Blair and RKO,
growth period, but not without some
impact the future of conventional
to name a few - will allow single ad-
adjustments in listening patterns based
television. But the theory that televi-
vertisers to sponsor programs appeal-
on adjustments in programing during
sion will bear the brunt of the frac-
ing to a specific segment of the popu-
the 1980's. 11 is none too soon to ask
tionalization, resulting in decreased
lation. This type of sponsorship is rem-
the question of how well will radio ad-
viewing time, remains to be seen.
iniscent of the early days of radio
just and what adaptation will be re-
It is possible that cable television,
when only the largest advertisers could
quired for radio to continue to show
videodiscs and cassettes will have an
sponsor programs. Cable, due to its
the revenue gains of over 12% that it
92
Marketing & Media Decisions - April 1981
Tibe Deciding
TE
EXPOSURE IN:
M F N 2
NETWORKS
RADIO
ABC-TV
ABC Radio Network
CBS-TV
CBS Radio Network-Gil Gross
NBC-TV
CBS O & O stations
FOX Broadcasting Corp.
MediaAmerica
Shadow Traffic
MAGAZINES
Deborah Norville Show
AD AGE
BETTER HOMES & GARDENS
LOCAL TELEVISION
BROADCASTING
WFLF-TV Chicago
BUSINESS WEEK
WWOR-TV New Jersey
COSMOPOLITAN
WTTG-TV Washington DC
COUNTRY AMERICA
KDAF-Dallas
COUNTRY LIVING
KRIV-TV Houston
FAMILY CIRCLE
WNYN-TV New York
FORTUNE
KTTU Los Angeles
GENTLEMEN'S QUARTERLY
KSTU-TV Salt Lake City
GOOD HOUSEKEEPING
HARPER'S BAZAAR
CABLE
LADIES' HOME JOURNAL
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OTHER
VOGUE
ENTERTAINMENT TONIGHT
WORKING WOMAN
LIFETIME "SEIZE THE POWER"
NBC WEEKEND
SALLY JESSE RAPHAEL
SONYA LIVE!
CATHY Cartoon Strip
MARCELLA ROSEN
Chairperson
Executive Vice President
Ayer
Tel(212) 474-5815
Fax (212) 474-5070
MOST
POLITICIANS
STILL THINK
WOMEN
SHOULD BE
SEEN
AND NOT
HEARD.
IN THE LAST
ELECTION,
39 MILLION
WOMEN
AGREED.
They gave up the power to make an impact on
crime, drugs, education, pollution, poverty, bealthcare
and the bomeless. The power to change their lives.
On November 3rd, don t be one of the women
no one bears.
01992 The Deciding Vote., Inc.
MAKE THEM LISTEN.
11. Deciding
TE
WV
0
M
If
Z
2
TM
THIS
NOVEMBER,
SOMEONE
HAS THE
POWER TO
CHANGE
YOUR LIFE.
Someone who will decide whether your children get
the education they deserve.
Someone who can influence the way you re treated
in the workplace.
Someone who will have an impact on crime, drugs,
pollution, poverty, healthcare and the bomeless.
YOU.
Almeida/The New York Times
On November 5rd, women will have the power
to change the world.
The Deciding
TE
M
E
2
2
TM
Late Edition
The New York Times
New York: Today, mostly sunny, High
"All the News
72 Tonight, not as cold. Low 55. To.
morrow, dimming sun, more clouds,
That's Fit to Print"
showers arriving. High 68. Yesterday,
high 70. low 43. Details, page C22.
VOL.CXLII
Copyright . 1992 The New York Times
NEW YORK, THURSDAY, OCTOBER 8, 1992
50 CENTS
No. 49,113
A32 L
THE NEW YORK TIMES NATIONAL THURSDAY. OCTOBER S, 1992
The 1992 Campaign
"They have tremendous power if they only use it." JEANNE
CHINARD
Nonpartisan Group Exhorts Women to Vote
Democratic and Republican Parties.
vote did not do 50 in the last Presiden-
papers, and on billboards in 100 air-
The group's message is simply to urge
tial election. Of those, 9 million were
parts. Ms. Rosen said she expected the
women to vote.
registered
advertisements, which are run without
"There are so many women who
Marcella Rosen, an executive vice
charge. to receive the equivalent of $3
A young woman rushes into an emer-
and poverty. education and unemploy-
advertising companies and news and
don't feel that they have any influence
president at Aver Inc., founded the
million 10 $4 million worth of space in
gency room, clutching her baby to her
ment. Someone who can make a differ-
entertainment organizations The
or effect on the world around them or
group after attending several fund-
the next month.
chest. She begs for help for the child
ENCE You."
group WRS formed (wo months ago to
on their own lives or on their children's
raising events for female candidates
The nonpartisan nature of the cam.
but meets with empty stares and curt
The screen fades to black, and a
produce a set of advertisements urging
lives," said Jeanne Chinard, who is an
and organizations. She said that in
paign attracted women from a broad
answers. Frustrated. she sits down in
statement appears: "Most politicians
women 10 vote.
executive vice president and senior
what has become known as the "Year
range of organizations.
an empty hall, rocking the baby as she
still think women should be seen and
not heard." And then: "Make them
No Position on Issues
creative director at Young and Rubi-
of the Woman," women had to be en-
"That's what made me feel good
waits.
cam in New York City and who came
couraged to vote for their own inter-
about supporting IL," saki Lisa Valk,
listen. Vote."
The Deciding Vote Is determinedly
up with the idea for the advertise.
ests.
publisher of Time, which will run the
A voice says: "This November, there
This 30-second public service adver-
nonpartisan and has avoided taking
ments. "But In fact they have tremen-
The result is a campaign that will
advertisements this month. "I don't
Is someone who has the power to
tisement and a similar but longer one
positions on so-called women's issues,
dous power if they only use it."
run in coming weeks on the major
think we should be in the position of
change your life. Someone who will
are the products of The Deciding Voie,
like abortion and sexual harassment,
According to The Deciding Vote, 39
networks, cable services and radio, in
telling women how to vote, just encour
have a major impact on health care
a group of more than 50 women from
that have become flashpoints for the
million women who were eligible to
more than 30 magazines and two news-
aging them to get out there."
VOTE
2
1992 is a critical election year for women, because the issues of 1992 affect women as
never before.
Big issues, like education, job rights, abortion, healthcare. And there are lots of
important local ones too.
They're all at the core of women's lives today. We believe women should help decide
them. That's why we started The Deciding Vote--Women 1992.
We're not feminists or partisans. We're neither left nor right. We see issues--but we
don't take a position on them.
Except one. We think women have to vote this November.
We're a group of people in the communications business. Those of us in advertising
are putting together some television commercials and print ads. Those of us in media
have been soliciting pro-bono space and time---and we've succeeded (see the following
page).
We'll be on network and cable TV, in major magazines, on talk shows, radio, airport
displays, and in movie theaters. Practically everywhere---and that's the way we think
it has to be if we're going to succeed.
That's why---in spite of the tremendous media support so far--we're still looking for
more. More donations of TV and Radio time and Magazine and Newspaper space.
Mentions in broadcast show scripts, in editorial material in every medium, via public
relations---any and every way to spread the word.
You see, it's a message that's so important that it really can't be said too often.
We're aiming to start this effort on October 15--two weeks of intense communications
effort to get women to cast a vote on issues that are critical to them.
There's still time to help---with your space, your time, and most important, your
commitment. We figure the last vote we get out could be more than just another vote.
It could be The Deciding Vote."
MARCELLA ROSEN
Chairperson
Executive Vice President
Ayer
Tel(212) 474-5815
Fax (212) 474-5070
*The Deciding Vote--Women 1992 is a not-for-pretit organization applying for exemption under section 501(c)(3) of the Internal Revenue
JOHN MACK
CARTER
COMING UP:
ALASKA!
To make sure our June
'93 cruise will live up to
VOTE
the (by now sky-high)
expectations of passen-
gers who've sailed with
us before-to Scandi-
navia and Russia, the
Mediterranean, Bermuda, New En-
EDITOR'S
gland-GH's Needlework and Crafts Editor
(and inveterate traveler) Cecelia Toth
made the trip herself this summer. in addi-
NOTEBOOK
In a year in which
tion to checking out the ship (above) and the
"women's issues" are on
sights, Cecelia came back full of ideas for
every candidate's lips, it
ways to make the GH cruise to Alaska our most
doesn't take much to
extraordinary one yet. For more about it, call
predict that women's votes
800-736-8382, or write to Dailey-Thorp Trav-
could sway the election.
el, Inc., 330 W. 58th St, New York, NY 10019.
But it took Ayer, Inc.'s
Marcella Rosen (above),
IF YOU SPEND ANY TIME at all watch-
one of the top executives
ing TV the week of Nov. 30-Dec. 6, you're
in advertising, to try to
bound to see an unusual-and highly wel-
make sure they do. I first
come-focus on education issues in a num-
heard about the
ber of programs. Thank Education First!, a so-
nonpartisan group
cially conscious organization of leaders in the
Marcella heads-women
entertainment industry founded by Lynda
(and men) in
Guber and Carole Isenberg, former teachers
communications whose
turned film and television producers.
goal is to get all eligible
women to vote this
RIGHT UP THERE with the Olympics when
month-when she pulled
it comes to the quality of the competition is
me aside at a party to talk
the American Culinary Federation's annual
about her conviction that
national competition, challenging chef-dieti-
advertising, SO successful
tian teams to come up with a four-course
in selling products to
meal as tasty as it is nutritious. So we were all
women, should be used
delighted when GH's Director of Nutrition and
just as forcefully to
Fitness (as well as Institute Associate Direc-
persuade them to vote.
tor) Delia Hammock (below) came back
She convinced me-with
this-the first-year with a silver!
the result that GH's parent
Hearst Corporation has
GH's Delia Hammock
contributed public-service
with Chef Klaus
pages in support of the
Friedenreich
campaign, not only in GH
(see page 62), but in
Redbook, Country Living,
Harper's Bazaar, Victoria,
and Cosmopolitan.
16
Good Housekeeping/November 1992
CEOs
HOW THEY SEE
THE ECONOMY
STRATEG ES
AIR FRANCE
AYTAG
7-ELEVEN
JAPAN
FIGHT BACK
BusinessWeek
OCTOBER 26, 1992
McGRAW-HILL PUBLICATION
$2.75
THE HAND THAT ROCKS THE CRADLE PULLS THE LEVER
n a year when record numbers of
ecutive vice-president at N. W. Ayer
try's 1,200 Kinder-Care Learning Cen-
women are running for office, the
Inc., who came up with the scheme.
ters. Employees at the Body Shop's 106
female electorate could make histo-
RECRUITMENT. Meanwhile, retailers and
cosmetic stores were deputized by
ry, too. Ever since 1980, a greater per-
service businesses with a heavily fe-
state governments to register voters-
centage of eligible women have voted
male clientele have developed election
and they signed up 32,000 new ones.
than men. And this year, a concerted
fever. In New York, the League of
Bloomingdale's and New Woman mag-
effort to increase their participation
Women Voters registered 700 new vot-
azine have co-sponsored fashion shows
could influence election outcomes.
ers over several days at two Lord &
that include, a plug for voting.
That's the idea behind The Deciding
Taylor stores. League volunteers also
The result of these efforts could be a
Vote, a nonpartisan effort mounted by
signed up parents at most of the coun-
widening of women's already-impres-
women executives at media outlets and
sive edge in the electorate. In 1988,
advertising agencies to persuade wom-
56% of American men (47 million) and
en to go to the polls. As a public ser-
vice, several ad firms, TV and radio net-
In 1988, 56% of American
58% of women (53 million) went to the
polls. A surge in new female voters
works, and 25 major magazines and
men (47 million) and
could make the difference-in those
newspapers are producing and running
58% of women (53 million)
races where women and men differ sig-
ads worth more than $3 million. "If
nificantly in their views. That could be
more women voted, they could change
went to the polls
very bad news for George Bush.
an election," says Marcella Rosen, ex-
By Susan B. Garland in Washington
KELLY LADUKE
GOVERNMENT
BUSINESS WEEK/OCTOBER 26. 1992 107
October 26, 1992
Crain's New York Business
39
Voting campaigns target women, youth
BY CYNTHIA RIGG
ALONG MADISON AVENUE
soundtrack; use music-video-like
might not ordinarily have been
CRAIN'S NEW YORK BUSINESS
camera work as they catch young
interested in politics," says a
New Yorkers around town. One
Comedy Channel spokesman.
Much media attention has been
New York City Board of Elections
time commitments for the month
spot includes fast-cut scenes of
Members Only, a Manhattan-
focused on the effectiveness of the
announced that 613,181 new
prior to the election.
New Yorkers saying phrases like,
based menswear company, is fo-
presidential campaign advertis-
names had been added to the
Getting out the female vote is
"I think," and "In my opinion."
cusing its message on a rather
ing. But a number of other adver-
voter rolls since the beginning of
the goal of Maidenform's new ad
Words flash on the screen, "What
unexpected group-children. The
tising efforts could also have a
the year. This brings the total to
campaign, which began Oct. 19.
you think doesn't matter. Unless
company, which is spending its
large impact on the outcome.
its highest level since 1973.
Created by Ogilvy & Mather, the
you vote." The campaign's logo
entire 1992 advertising budget on
A plethora of public service and
Ms. Rosen and other advertising
TV spot shows quick cuts of
features a clenched fist with
a get-out-the-vote message, is
a few paid promotions are urging
and media executives formed
women with candidates' names or
"VOTE" written on the knuckles.
running three TV commercials.
Americans to use their voting
"The Deciding Vote," a non-par-
topical issues on buttons as the
The lead spot uses a split screen,
power. Perhaps more than in any
tisan, non-profit group. A team
women hum, "Yankee Doodle
A voice with a New York edge
showing both President Bush and
other election year, the ad cam-
led by Young & Rubicam execu-
Dandy." A voice-over admon-
"The work is hard-hitting, al-
Gov. Bill Clinton espousing their
paigns target specific categories
tives Jeanne Chinard and Beverly
ishes, "If you've got something to
most brash, a real New York
programs. An announcer then
of potential voters, especially
Okada created TV and print cam-
say, now's the time to get it off
voice," says Bill Brown, president
says, "It's your future they're
women and young adults.
paigns. The former shows a
your chest."
of Messina/Brown, a fledgling
talking about. If you're under 18
"In the last presidential elec-
mother confused and powerless in
The ladies' lingerie company
shop whose initial client was R.J.
you may not have a vote, but you
tion, there were 9 million women
a hospital emergency room. A
believes it can serve a worthy
Reynolds. "We felt that it was
still have a voice. Tell your par-
who registered but did not vote,"
voice-over intones that in No-
cause while promoting itself. "The
critical to breaking through the
ents to vote."
says Marcella Rosen, executive
vember there is someone who has
Maidenform brand was built by
clutter."
"The idea is to sensitize the
vice president at Ayer Inc. "If we
the power to change issues like
advertising that has encouraged
A different approach is being
kids," says Allen Kay, chairman
can convince 5% more of those
health care, poverty and educa-
women's achievements," says
used by Comedy Central, the com-
of Korey, Kay & Partners, which
women to vote, there will be
tion. "It's you. Yet most politi-
Marilyn Bane, Maidenform's vice
edy network, to reach the same
created the campaign. "Kids have
450,000 more votes cast. In three
cians think women should be seen
president-advertising.
group. A series of twelve, 30-sec-
nudged their parents to stop
of the last eight presidential elec-
and not heard. Make them listen.
Other campaigns are targeting
ond spots, featuring comedians
smoking. Now they can get them
tions, a shift of 87,000 votes could
Vote."
young voters who tend to be more
Will Durst, Mo Gaffney and
to vote."
have changed the outcome."
The print ad shows a woman
apathetic than their older coun-
others, uses taglines like, "Don't
Members Only is also using two
with her mouth air-brushed out
terparts. Manhattan-based Mes-
be a butthead. Vote." and "Please
other commercials, which were
An upsurge in registrations
followed by a similar message,
sina/Brown Inc. created four pro
vote 'cause if you don't vote, you
created for the last presidential
There doesn't seem to be any
"Don't be one of the women no
bono TV commercials for the New
can't bitch." The spots have been
election: use of documentary foot-
single reason for the increased in-
one hears."
York City Board of Elections. The
running six times a day on the
age of dictators and persecution
terest, but the spots are having an
Ms. Rosen, who heads up Ayer's
"Use the Power" campaign is tar-
channel since Oct. 5 and will con-
to move people to vote. The com-
impact in a political campaign
media department, estimates that
geted to New Yorkers 18 to 25
tinue until Election Night.
pany will be spending $1 million
where there is already intense in-
the campaign has received at least
years old. The 30-second TV
"We believe our approach is
in the two weeks before the
terest. Earlier this month, the
$4 million in media space and
spots, accompanied by a hip-hop
bringing in some people who
election.
also receiver. Buyer is headed by
George Hochman, who is 14.3%
shareholder of licensee of two AM's
and three FM's. KZBB has CHR-AC
format on 97.9 mhz with 100 kw and
MOST POLITICIANS
antenna 2,000 feet above average ter-
STILL THINK
rain.
WOMEN SHOULD BE SEEN
AND NOT HEARD.
KKTZ(FM) Mountain Home, Ark.
Sold by Eustis-Wichert Communica-
tions Inc. to MAC Partners for
$300,000. Seller is headed by Bill R.
Eustis, and has no other broadcast in-
terests. Buyer is headed by J. Morgan
Dowdy, who has interests in six AM's
GETTING OUT THE WOMEN'S VOTE
and eight FM's, including 50% inter-
est in KPFM(FM) Mountain Home, Ark.
KKTZ has AC, sports format on 107.5
A
dvertisements designed to encourage women to vote are the product of
a cooperative effort by a group of media companies. Among those
mhz with 100 kw and antenna 761 feet
providing free time for spots produced by The Deciding Vote, a nonprofit
above average terrain. Broker: Bill
committee of media executives, were all three broadcast television net-
Cate.
works, ABC radio network, CBS radio stations, MediaAmerica, Shadow
KSDI(TV) Clovis, Calif.
Sold
by
San
Traffic, The Deborah Norville Show, and cable networks Arts & Enter-
Joaquin Television Improvement
tainment, CNN, Discovery, Lifetime, TBS, Telemundo, TNT and USA.
Corp. to Gary M. Cocola for
The committee was chaired by Marcella Rosen, Ayer Inc. executive
$275,000. Cocola is exercising option
vice president/director of media services, worldwide. The script for the
to buy license in order to construct
TV spot, in both 30-second and 60-second versions, portrays a woman
station; he has interests in three
with a sick baby in a hospital struggling to get help and urges women to
LPTV's. KSDI is assigned to ch. 43.
use their own power by voting. Rosen said the ad portrayed "vulnerabili-
ty." She said roughly 68% of women registered to vote in the last
WHOF(AM) Wildwood, Fla.
Sold by
presidential election and 58% percent of those voted; both percentages are
Christian Radio Communications Inc.
roughly two percentage points more than those for men. Rosen told
to Walker Heart of Florida Broadcast-
BROADCASTING that Sally Jesse Raphael would be lending her name to the
ing Inc. for $263,500. Seller is head-
registration drive and that the committee's efforts might be written into an
ed by Regina Wooley. Buyer is head-
upcoming episode of Designing Women.
ed by Keith Walker. Wooley and
Other founding members of the committee include Kay Delaney, senior
Walker have interests in licensee of
vice president, international, Turner Broadcasting; Betty Hudson, senior
WWKO(AM) Cocoa, Fla. WHOF has
vice president, corporate communications, NBC; Patty Matson, vice presi-
gospel music format on 640 khz with
dent, corporate communications, Capital Cities/ABC; Doug McCormick,
830 W day and 980 W night.
executive vice president, Lifetime Television; Lisa Rosen, marketing
WKQT(FM) Newport, N.C. CP
sold
associate, and Diane Seaman, vice president of sales, Eastern, both Fox
by Recycled Radio Co. Inc. to New
Broadcasting.
East Communications Inc. for
So far, Rosen said, roughly $3 million-$4 million worth of time has
$262,581. Seller is headed by Bruce
been donated, but the committee, through her office, will provide spots to
R. Naegelen, and has interests in
cable systems, TV and radio stations willing to donate airtime.
-GF
WBTB(AM) Beaufort, N.C. Buyer is
headed by Henry W. Hinton Jr., and is
licensee of WCZI(FM) Washington,
N.C. WKQT has rock format on 103.3
mhz with 100 kw and antenna 600 feet
'ROLLING STONE' FOR THE MTV GENERATION
above average terrain.
M
TV and Rolling Stone magazine have sold out their cross-media
WIXY(FM) Champaign, III.
CP sold
venture, a co-production of "Rolling Stone 25: The MTV Special,"
by Holiday Broadcasting Inc. to Saga
to six sponsors. The advertisers-Duracell, Ford Motor Co., The Gap,
Communications of Illinois Inc. for
Nike, RCA Consumer Electronics and Sega-have bought time in the 90-
$250,000. Seller is headed by W.
minute co-produced special and in other MTV programs, as well as ad
Russell Withers Jr., and is licensee of
pages in Rolling Stone. According to Doug Rohrer, vice president, ad
two AM's, three FM's and five TV's.
sales, MTV, his network and Rolling Stone may do other joint ventures in
Buyer is headed by Edward K. Chris-
the future, but "nothing specific is being looked at right now."
tian, who is also purchasing
Honoring the magazine's 25th anniversary, "Rolling Stone 25: The
WVEM(FM) Springfield, III. (see
MTV Special" premieres on the music channel on Nov. 18 and will be
above). WIXY is assigned to 100.3
shown on the network an additional three times. It features interviews with
mhz with 12.9 kw and antenna 138 m.
musicians and celebrities the magazine has covered over the years, as well
as writers, editors and photographers who have worked on the publica-
tion.
-SDM
For other proposed and approved
sales see "For the Record," page 64.
56 Business
Oct 19 1992 Broadcasting
The Deciding
TE
E N92
CONTRIBUTORS INCLUDE:
Joelle Attinger, Editor, Time Magazine
Inez Aimee, Exec. V.P./Strategic Planning, Shadow Broadcast Services
Mary Berner, V.P./ Associate Publisher, TV Guide
Bob Blackmore, NBC TV
Gail Blanke, Sr. V.P./Corporate Affairs & Communications, Avon
"Myrna Blyth, Publishing Director & Editor-In-Chief, Ladies' Home Journal
Kathryn Bushkin, Director of Editorial Administration, U.S. News & World Report
"Pat Carbine, President, MS. Foundation for Educ. & Comm.
"Jeanne Chinard, Exec. V.P./Sr. Creative Director, Young & Rubicam
Gina Colbath, Ad Director, Discovery
Michael Clinton, Publisher, GQ
Don Davison, President & CEO, Gannett Outdoor
"Kay Delaney, Sr. V.P. International, Turner Broadcasting
Mary Duffy, Senior Producer, Sally Jessy Raphael
Harvey Dzodin, ABC TV
Peg Farrell, Associate Publisher/Advertising Director, Reader's Digest
Anne Fuchs, Publisher, Vogue
Jim Hayes, Publisher, Fortune
"Betty Hudson, Sr. V.P./Corporate Communications, NBC
Bob Igiel, Sr. V.P./Business Development, A&E
Ann Jackson, General Manager, Sports Illustrated
Michelle Jennings, V.P./National Account Manager, MediaAmerica, Inc.
MARCELLA ROSEN
Chairperson
Executive Vice President
Aver
Tel (212) 474-5815
-
Fax (212) 474-5070
Jay Kernis, Senior Producer, CBS This Morning
Kay Koplovitz, President & CEO, USA Network
"Ellen Levine, Editor-In-Chief, Redbook
Susan Love, V.P./Eastern Sales Manager, ABC Radio
Peter Lund, Executive Vice President, CBS TV
Susan Lyne, Editor/Publishing Director, Premiere Movie Magazine
Betsy Martin, Ad Director, Money
"Patty Matson, V. P., Corporate Communications, Capital Cities/ABC, Inc.
"Doug McCormick, Executive Vice President, Lifetime Television
Chris Miller, V.P./Director of Marketing, New York Newsday
Grace Mirabella, Publication Director, Mirabella
Ann Moore, Publisher, People Weekly
*Mary Morgan, Executive Assistant, Ayer
"Beverly Okada, Sr. V.P./Group Creative Director, Young & Rubicam
Ruth Otte, President, Discovery Networks
Lance Primis, President & General Manager, The New York Times
Jonathan Rinehart, Chairman & CEO, Ogilvy Adams & Rinehart
Burt Rosen, Account Executive, NBC TV
"Lisa Rosen, Marketing Associate, Fox Broadcasting
*Marcella Rosen, Executive V. P./Worldwide Media Director, Ayer
Amy Rosenblum, Producer, Sally Jessy Raphael
"Valerie Salembier, Publisher, Family Circle Magazine
"Diane Seaman, Vice President of Sales, Eastern, Fox Broadcasting
Marcia Silverman, Vice Chairman & C.O.O., Ogilvy Adams & Rinehart
Cleary Simpson, Ad Director, Life
Carol Smith, Publisher, Parenting
Rick Smith, Editor-in-Chief/President, Newsweek
Lori Spano, President, Ackerly Airport Advertising
Susan Spindler, Susan Spindler Advertising, Inc.
Leslie Sturm, Network Radio Buyer, Ayer, Inc.
Catherine Sullivan, Account Executive, NBC TV
Carol Taber, Executive V.P./Group Publisher, Working Woman
Linda Bloodworth-Thomason, "Designing Women"
"Susan Toepfer, Assistant Managing Editor, People Weekly
"Lisa Valk, Publisher, Time Magazine
"Betsy Wade, New York Times
Carolyn Wall, Exec. V.P./Corporate Development & Sales, News America Holdings Inc.
Rosalyn Weinman, V.P./ Broadcast Standards & Practices, NBC TV
Nancy Widmann, President, CBS Radio/CBS Inc.
*
Founding members.