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TMENT OF DEFENSE
10/3/97 Bossie
ASSISTANT SECRETARY OF DEFENSE
WASHINGTON, D.C. 20301-1400
Called and left
UNITED STATES OF AMERICA
a detailed mesage
thank mg KB In
PUBLIC AFFAIRS
his support rmn.
Gapay. The
process well
23 September 1997
uncerway I his
Ms. Melanne Verveer
applicat- will
Chief of Staff for the First Lady
The White House
set every ansiderator
Washington, DC 20500
B6
Dear Melanne:
I enjoyed talking with you at the Jacobovits', but that's not the purpose of this
letter.
Les Gapay, a former colleague at the Wall Street Journal, has asked me to send
a letter on his behalf. He has applied for a job writing speeches for the First Lady. Les
is an experienced writer who has written movingly about his family in Hungary, done
good work as a journalist, worked in Public Relations and as a freelance speech writer
and consultant in Washington. The relationship between a principal and her speech
writer always has its own chemistry, but Les clearly has the technical skills for such a
job.
I'd be glad to speak to you further. Please feel free to contact me at
703.697.9312.
Sincerely,
h
Ken Bacon
Assistant Secretary of Defense
for Public Affairs
Pls.
refile
1,-14-1998 6: 23PM
FROM 1730 RHODE ISLAND AV 202 463 0182
P. 1
Karen Mulhauser
1730 Rhode Island Avenue, NW, Suite 712
Washington, DC 20036
Phone 202-463-0180 - Fax 202-463-0182
[email protected]
FAX MESSAGE
TO: Bobbi Greene
ORGANIZATION: Office of the First Lady
9 pages total
FAX: 456-6244
RE: building a constituency and
"Education Girl: A Development Imperative"
DATE: 1-14-98
Bobbi, I am pleased that we may be able to turn the meeting Melanne requested into
a two-agenda conversation. The two issues as I understand are:
Building a Constituency for Global Engagement: As I mentioned, I BRIEFLY
spoke with Mrs. Clinton about an idea I had to start a political action network on
foreign policy and global engagement issues. My particular interest is in
development assistance and even more specifically, in women and development
concerns, but as you will see from the attached "Prospectus", I realize that these
may not be the most effective issues to capture the American public's attention
I am thrilled that she remembers my mentioning this to her more than a year ago
and am eager for a chance to meet with you and others.
The attached six page prospectus has not been updated in several months, but
does still adequately describes my interests. I am fairly familiar with other non
political initiatives to build a constituency and can give an overview of these as
well, and/or bring others with me. Please advise.
Educating Girls: A Development Imperative: While I am meeting with you, Lhope
there will be time to also review the possibility of listing Mrs. Clinton as the
Honorary Chair of the conference. I have attached a one-page summary. We
are in the process of drafting a brochure for the conference and have a little more
than one week to get copy to the printer. It'd be great if we could indicate this
Per
title in the brochure.
As the hon. Chair her role can be as limited or as extensive as she'd like! It can
simply be allowing us to list the title and that she has been invited to open the
conference on May 6. Of course if she is not available that day but could join us
on the 7th or 8th we can make arrangements, but hope for Wednesday morning.
Other possible ways that Mrs. Clinton could be involved are:
1. host a special reception for other First Ladies and leaders from developing
countries either the night before the conference (May 5) or during the
conference.
1-14-1998 6:23PM
FROM 1730 RHODE ISLAND AV 202 463 0182
P.2
2. identify people from the US and abroad who she believes should
participate in this important conference.
3. convene a conversation with key media to meet with some of the country
leaders:
The speakers and other participants will be leaders from 15 countries who
represent religion, business, media/communication, government and NGOs.
The countries that will be represented are listed below.
Bobbi, I look forward to Noa's call and hope that we can meet this or next week if
possible. I am available anytime the 16th, all but 12-2 on the 20th, all day 21st, and
anytime at all the last week of January.
Conference
Countries
USAID 6
IADB 6
UNICEF 4-6
Benin (list received on 16.12)
Haiti
China
Honduras (18.12)
Eritrea
Egypt (11.12)
Bolivia?
Jordan
Guatemala
Paraguay?
Laos
Guinea (9.12) -
Tanzania
India
Vietnam
Malawi (12.12)
Zambia
Mali (12.12)
Zimbabwe?
Morocco (15.12)
Peru
Uganda
1-14-1998 24PM
FROM 1730 RHODE ISLAND AV 202 463 0182
P.3
Starting a Political Action Committee to Build
A Constituency for US Global Engagement and Leadership
A Prospectus
For various reasons, the time now seems appropriate to start a political action committee for the
purpose of building and mobilizing a political constituency of informed citizens to support
candidates who support global policies, including economic development assistance.
A group of concerned individuals attended a brainstorming session to consider alternative
approaches to organizing direct electoral support for Congressional candidates who support
global engagement.
The participants expressed great interest and willingness to work together toward this end. They
agreed that the next step is to conduct preliminary research to determine the best approach for
starting a PAC. This three to four month research period would allow an opportunity to test the
breadth and depth of support for the concept; to determine which issues and concerns are best to
define the political committee; to determine if start-up moneys are available; and to learn how best
to begin, maintain and serve a growing list of contributors and activists.
Karen Mulhauser, President of Mulhauser and Associates, is prepared to work on a part time
basis and with a small advisory group, to conduct the research and do preliminary activities
necessary to legally establish the political action committee. What follows is:
I Background: a brief description of relevant factors indicating why a political
committee on global engagement is more likely to be sustained now than previously;
I Proposed concept to be tested;
II Proposed work plan for the research period;
III Preliminary Budget; and
IV Biographic sketch of Karen Mulhauser.
I Background
It is true that most Americans are reluctant to increase US involvement in global affairs --
questioning why we would send money to other countries that we could spend here at home, or
concern about supporting corrupt governments. However, once misconceptions are dispelled
about how these limited resources are actually used, there is strong support for economic and
humanitarian assistance to the people in developing countries. Strong majorities, for instance,
approve programs for child survival. family planning and other health and education programs
that improve the lives of the world's poorest people. In addition, there is emerging awareness
that as development aid stimulates long-term economic growth in the developing world, and that
the quality of life improves, there is parallel growth in US jobs, opportunities for investment, and
US exports.
1
1-14-1998 24PM
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P.4
The Congressional attack on foreign assistance observed in recent years, has caused an unusual
and unprecedented reaction from many individuals and organizations that support economic
development assistance. NGOs and other organizations that had not previously had advocacy
programs have put human and financial resources into establishing programs to educate the
public, the media, and opinion leaders, including members of Congress, about the benefits to the
United States of a strong foreign assistance program.
One result of this increased education and advocacy activity is that the individual members of
participating organizations have a new awareness of the importance of entering public policy
debates on critical foreign policy issues. For many of these individuals, the logical next step is
to become involved in re-electing supportive members of Congress and "threwing the rascals
out.
New Initiatives:
Coalitions
Important coalitions have emerged to assess public opinion, develop appropriate messages to
shape public judgment and bring these messages to the general public and opinion leaders,
including elected officials. Noteworthy among these efforts are:
the Advocacy Committee of InterAction which brings together representatives of its 160
member organizations in an effort to bring their separate and collective information to the
attention of Congress;
Coalition for American Leadership Abroad, Co-Lead was formed to link effective grass roots
mobilization efforts with regional and national efforts to support US engagement in world
affairs. With over 31 groups, CO-LEAD facilitates educational programs within the foreign
affairs community;
The Campaign to Preserve US Global Leadership initially involved several organizations,
including AIPAC, Citizens Democracy Corps, InterAction and Population Action
International, and now works with 125 groups with access to millions of concerned
Americans. The objective of the Campaign is to stop further reductions in the international
affairs account of the federal budget;
several efforts, including the Alliance for United Nations Sustainable Development and the
Emergency Coalition fpr US Financial Support of the United nations are emerging to build
public support for the United Nations; and
the Business Alliance for Economic Development dedicated to informing the public and
elected officials about the connection between properly implemented foreign economic
assistance and the expansion of US exports and jobs.
In addition to these important emerging collaborations, many organizations are dramatically
increasing their separate advocacy roles. Notable are the works of the National Peace Corps
Association, CARE, World Vision, Population Action International and other groups concerned
with foreign assistance.
2
1-14-1998 25PM
FROM 1730 RHODE ISLAND AV 202 463 0182
P.5
All of these initiatives are mobilizing useful educational efforts to inform Congress of the
importance of recognizing the leadership role of the United States in the global community. They
are also educating large numbers of individuals about their civic responsibility to enter policy
debates. But none of the organizations or collaborations involved in advocacy and education
efforts is legally established to inform its constituency about which members of Congress are
deserving of voters' support and which should be defeated in their next elections. And, none has
yet begun to effectively educate its constituents about how to get involved in elections, party
platform debates, party conventions' delegate education efforts or other electoral political
activities.
Now more than ever, there is a growing constituency poised to be mobilized to support the
candidates who will support a global agenda. It would NOT be the goal of the political action
committee to educate individuals about the value of global engagement, but rather to work with
those who already understand the value to the US of the developing world and involve them in
electoral politics.
Issue politics
Almost every issue constituency has by now formed a political arm to legally mobilize support for
candidates who support their causes, whether it is for the environment, women, labor, business,
gay and lesbian rights, telecommunications, children, pro or anti tobacco industry, abortion, real
estate, banking or industry. There is not however, an organized political movement to support
international economic development, foreign policy and other issues of global engagement.
The time and the climate are now appropriate for such a non-partisan initiative.
Presidential politics
Throughout the last months of the Presidential elections, Karen Mulhauser chaired the Global
Leadership Desk of the Clinton/Gore campaign. She collaborated with James Rubin who was on
leave from work at the United Nations to work in the campaign on foreign policy issues. She sent
regular fax messages to several hundred interested individuals, convened background briefing
sessions in the campaign headquarters for individuals who were both interested in how to promote
the campaign's foreign policy messages, and how to get involved in get-out-the-vote projects
throughout the country. The Global Leadership Desk provided opportunities for Washington area
volunteers to use phone banks to alert their friends and colleagues in key states about campaign
activities that needed their support. Unlike other Clinton/Gore outreach efforts that mobilized
their constituencies (such as women, Jewish, gay and lesbian, African American, education, labor,
etc.), the Global Leadership Outreach effort was attempting to create a political constituency
virtually from scratch. Such an effort had never before been attempted in a Democratic
Presidential campaign.
The Global Leadership Outreach effort was conceived with both a short term objective and a
longer term goal. In the short term, it was hoped that the concept of mobilizing concerned voters
into the campaign could be tested. The longer term goal was to turn around the image that
3
1-14-1998 6 25PM
FROM 1730 RHODE ISLAND AV 202 463 0182
P.6
there is no constituency for global engagement by actually involving citizens in election
activities. This can best be done by bringing workers to campaigns who announce that the reason
for their involvement is their concern about global issues, including international development
assistance.
In the few weeks this initiative was implemented, a list of over 600 individuals was developed
which received weekly fax alerts, more than a dozen volunteers used phone banks to contacts
associates in targeted states to become involved in the election, four briefing sessions were
convened for diverse audiences to receive updates and discuss how to make an impact in the 1996
elections and build a political constituency for the longer term. The enthusiasm that resulted from
this campaign initiative has led to the idea to build on the momentum and create a non-partisan
political committee for US global engagement and leadership.
II Proposed Concept
The group that came together to brainstorm about approaches for shaping a political action
committee agreed that the PAC should include the following elements:
The committee should be independent and non-partisan.
It would not duplicate or compete with existing educational efforts such as those described
above, but would instead take advantage of the results of a better informed public and a more
mobilized constituency, and build on existing educational and advocacy efforts.
The purpose is NOT to convince the general public of the value of US global engagement --
others are undertaking this challenge -- but rather to reach out to those who already
understand the importance of economic development assistance and to involve them in
electoral politics. While the political committee would no doubt contribute to needed public
education on global issues, its main purpose is to politically mobilize those who already
understand global issues, not to educate.
After a period of research, several decisions will be made, including:
which issues will be used to generate political involvement (humanitarian and/or economic
assistance, international security, hunger, human rights, and so forth);
the number of races to support with funds, in-kind contributions or volunteers;
the fundraising and programmatic goals;
a decision process for identifying and supporting candidates;
whether support will be financial only, or in-kind to involve volunteers in campaigns; and
the management structure appropriate to meet the goals.
As currently conceived, the political committee would function as many PACs do, using
established criteria for support, a questionnaire to document candidates' views and a process for
making candidate support decisions. It would have a steering or advisory committee consisting
of 30 (or more?) prominent individuals with organizations listed on letter head and in promotional
materials for identification purposes only. They would be known for their diverse global
leadership roles consistent with the issue agenda. They would represent both Democrats and
4
1,-14-1998 26PM
FROM 1730 RHODE ISLAND AV 202 463 0182
P.7
Republicans. A smaller executive, or policy, committee would work with the small staff to select
and recommend candidates for support. A list of supporters and contributors will be developed
through direct mail, and other methods, and individuals would receive regular mailings about
Congressional activities, candidates' positions on the issues, polling data on close races, voting
records, as well as information about how to get involved in local politics and elections. The very
act of mailing to large numbers of concerned individuals with political messages will be an
important step in getting people to realize it is not enough to support global development with
contributions and volunteer hours -- they most also elect the politicians who will vote right in
Congress.
With regard to fundraising, it seems appropriate once the PAC is formed, to solicit initial support
from donors able to make maximum legal contributions ($5,000) to the PAC for start-up moneys.
Research will help determine if mailing lists would become available for direct mail fundraising
and what other methods of generating non-tax deductible support are possible.
III Proposed Work Plan
Research can begin as soon as initial funding is available. A small group from among those who
have already expressed interest in this concept and select others will work with Mulhauser and
Associates as advisors. Information needed before efforts are made to actually form the political
committee includes:
Interviews and/or surveys of former and current members of Congress to assess
their interest and level of support for the formation of a political action committee on global
issues. Elected officials will also help guide the effort by suggesting substantive issues for
candidate support, as well as what is needed to help candidates -- contributions or volunteer
activity. What will be most effective to demonstrate there IS a constituency for the developing
world?
Congressional interest and issue analysis will be accomplished by talking with current and
former members of Congress and key Hill and agency staff to determine if this type of citizen
support can make a difference in Congressional votes, in relations between Congress and the
Administration, and which legislative issues are most likely to be responsive to PAC support.
These individuals will also be able to help guide the design of the PAC so it will be most effective.
Assessment of public opinion to determine which few global issues are most appropriate to
begin with. Interviews will be arranged with various public opinion experts who have either
collected data on attitudes toward global involvement or have a good understanding of the issues.
These would include both Democratic pollsters such as Stan Greenberg, Peter Hart and Celinda
Lake, and Republican pollsters such as Ed Goeas and Linda Duvall, as well as academic experts.
Surveys and/or interviews with prominent individuals and organization leadership. The
interview tools will be designed to determine if NGO and other opinion leaders in the field will be
willing to visibly support a non-partisan political action committee, if they would allow access to
mailing lists, and in other ways help generate funds to support candidates who support a global
5
1-14-1998 6:27PM
FROM 1730 RHODE ISLAND AV 202 463 0182
P.8
agenda. These interviews will also help determine which issues are the best to identify and
involve campaign workers and raise campaign funds.
Meetings and conversations with leaders of existing political actions committees to learn
from their experiences. Among the political committees to be contacted are Council for a Livable
World, EMILY's List, environmental PACs such as League for Conservation Voters, and the
Sierra Club, labor PACs such as National Education Association and AFL-CIO.
Convene focus groups in targeted states to determine citizen interest. Once there is a general
sense of sufficient leadership support behind the concept, suggested issues for candidate criteria,
and input from elected officials (and if funding permits), it is very important to test the concept
and messages in a few focus groups in potential target communities. Focus groups would not be
selected from the general public, but rather from a set of individuals randomly selected from
potential local groups such as returned Peace Corps volunteers, and volunteers/supporters from
such groups as CARE, World Vision, Foreign Affairs Councils, retired military, Bread for the
World, Results, and others. These are the people who would be solicited and informed through
direct mail and other outreach efforts.
IV Budget for Research
The budget presented below reflects expenses to carry out the research described in this
prospectus.
Fee to Mulhauser and Associates
Personnel
$50,000
Telephone, FAX ($200 per month)
1,500
Postage, messenger
1,500
Telephone, FAX
750
Copying and printing
2,000
Travel
5,000
Focus group expenses (for four focus groups, including travel,
professional moderators and all expenses)
24,000
TOTAL
$84,450
6
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P.9
USAID
World Bank
International
Inter-American
Development Bank
Delegation of the
European Commission
Conference on Girls'
UNICEF
Lewis T. Preston Education
Program for Girls
Education
International Trade Center, Washington, D.C., May 6, 7, & 8, 1998
Mobilizing Leaders Worldwide
Conference
Girls' Education: Key to
Goal
Program and Venue
Sustainable Development
The goal of the conference is to strengthen
public-sector, private-sector, and civil society
The United States Agency for
The education of girls is important for all
International Development
partnerships and commitments to increase girls'
nations. It has high social and economic
school participation worldwide. To this end.
(USAID), the World Bank, the
benefits in terms of decreased fertility and
the conference will:
Inter-Ainerican Development
improved family health and nutrition,
Bank, the European
children's educational attainment, productivity,
Engage traditional and non-traditional
Commission, UNICEF, and the
and democratic participation.
partners in a dialogue about how
Lewis T. Preston Education
improvements in girls' education can
Program for Girls are planning
All sectors of society - business, religion, the
an international conference on
accelerate a country's social and economic
media, academia - in collaboration with the
development;
girls' education. It will address
government, can make a difference in the
the effectiveness of, responsi-
education of children, particularly girls. Over
Focus international media attention on
bility for, and sustainability of
the past decade, numerous interventions to
efforts to expand girls' education;
initiatives for girls' education.
increase girls' school attendance, completion,
Examine the roles of the government,
and achievement have been tested, and
The conference will be held at
private-sector, religious, and other non-
promising strategies have been identified. The
the International Trade Center
governmental organizations in ensuring
critical issues of the long-term effectiveness of
in Washington, D.C., on May
girls' school completion;
these interventions, and the responsibility for
6, 7. and 8, 1998.
sustaining them over time, have not been
Identify. showcase, and learn from leaders
adequately addressed.
in government, business, industry, religious
organizations, and foundations who are
U.S. Agency for International
Development
What roles can the government, private
leading education improvement efforts: and
Office of Women in
secior. religious community, and other non-
governmental organizations play in ensuring
Present new knowledge on cost-effective
Development
that girls' educational needs are addressed?
and sustainable approaches for increasing
girls' educational opportunities.
Contact: Susie Clay
[email protected]
How can families and communities be
202-712-0570 (phone)
supported in their efforts to increase girls'
Participants
202-216-3173 (fax)
school participation?
Leaders in government, business. and
Contact Karen Mulhauser
religious organizations in Africa, the
What strategies are most cost-effective and
Academy for Educational
Americas. Asia, the Caribbean, Europe.
sustainable in increasing girls' school
Development
and the Near East
participation?
kmulhauser@consultingwomen
Private-sector, academic, and philanthropic
com
organizations, foundations, and other non-
202-463-0180 (phone)
What approaches are most effective in
governmental organizations
202-463-0182 (fax)
improving the educational experience and
Media organizations
learning environment for girls?
International agencies