Ask the Scholar
Document scope · 1 page
Scholar
Ask about this object, its catalog metadata, its source description, or the page inventory.
For page-specific OCR and visual context, open one of the page chats.
Scholar Source Context
Document identity
localId
34428520
label
Breast Cancer/Mammography 1998: Media Kit National Mammography Campaign
core
doc
dtoType
document
citationUrl
pageCount
1
Source metadata
id
34428520
sourceUrl
contentType
document
title
Breast Cancer/Mammography 1998: Media Kit National Mammography Campaign
citationUrl
collections
Records of the First Lady's Office (Clinton Administration)
Jennifer Klein's Files
imageCount
1
hasImages
yes
source
import
hasTranscription
no
Source extras
naId
34428520
levelOfDescription
fileUnit
otherTitles
42-t-7422560-20140536S-007-004-2016
recordType
description
ocrSource
nara-archive
Single page context
seq
1
pageIndex
0
type
document
mediaId
0ac0b05c7c8e68e1
ocrText
Mammogram.
It's a picture
that can save your life.
MEDIA KIT
National Mammography Campaign
SR
The Department of Health and Human Services
Health Care Financing Administration
CLINTON LIBRARY PHOTOCOPY
For The
RECORD
President Clinton Announces
FOR MORE
Mammography Actions
INFORMATION
ABOUT THE
WASHINGTON, D.C., MARCH 27, 1997: Today President Clinton
NATIONAL
announced actions to encourage women to begin receiving regular
MAMMOGRAPHY
mammograms in their forties in response to the National Cancer
CAMPAIGN,
Institute's (NCI) recommendation that women should begin undergoing
PLEASE CONTACT:
regular mammography screening at forty. The President is taking action
to bring Medicare, Medicaid, and the federal employee health plans in
line with the NCI's new recommendations, and is calling on private
Jackie Nedell
health plans to do the same.
Communications Director
U.S. Department of Health
With the NCI's recommendation, women now have clear and consistent
and Human Services
science-based advice that they should begin regular mammography
Room 634-E
screening in their forties. The Clinton Administration has strived to
Hubert H. Humphrey Building
make high quality mammograms more readily available to women of all
200 Independence Avenue, S.W.
ages and to improve efforts to prevent. detect. and treat breast cancer,
Washington, DC 20201
which currently affects 1 in 8 American women in their lifetime.
Phone: (202) 690-5897
Fax: (202) 690-7318
The President announced the following actions today in response to the
NCI's recommendation:
Barbara Woolley
Office of the Public Liaison
Medicare. President Clinton is proposing that Medicare cover
The White House
annual screening mammograms for women beginning at age
forty and to eliminate coinsurance and deductibles for mammo-
Room 118 OEOB
grams. Currently. Medicare covers screening mammograms
Washington, DC 20502
only once every two years for women 65 and older, and mam-
Phone: (202) 456-2155
mograms can be subject to coinsurance and deductibles. The
Fax: (202) 456-6218
proposed changes are included in President's overall Medicare
and Medicaid budget proposals, which the Administration is
sending to Congress today.
Medicaid. The President announced that the Health Care
Financing Administration at HHS is sending a letter today to
every State Medicaid director to encourage them to cover annu-
al mammography screening beginning at age 40 and to make
clear that the federal government will provide federal matching
payments for these services. States currently have the option of
covering mammography screening. but not all States cover
annual mammography screening beginning at age 40.
Federal Employee Health Plans. President Clinton is directing the Office of Personnel Management to
require all federal employee health plans to cover annual mammograms beginning at age 40. Current
Federal Employee Health Benefits program policy only covers one mammogram screening every two
years for women in their forties. The new policy will take effect in January 1998, the start of the
FEHB's next contract year.
Challenge to Private-Sector Health Plans. President Clinton called on private sector health plans to
follow his lead in making the federal health plans consistent with the NCI's recommendations by cover-
ing annual screening mammograms beginning at age 40.
Public Education Campaign. The Administration announced that it will lead a national public educa-
tion campaign to provide women with clear information about when they should begin regular mam-
mography screening. The NCI will also work with health organizations and associations to communi-
cate the latest and most accurate information. Information will be available through the NCI's toll-free
Cancer Information Service at 1-800-4-CANCER and on the web at http://rex.nci.nih.gov.
A Strong Record on Breast Cancer
The Clinton Administration has worked hard to combat breast cancer, the second leading cause of death from
cancer for women. This year over 180,000 women will be newly diagnosed with breast cancer and more than
40,000 will die of this disease. The Clinton Administration has responded to the significant threat posed by
breast cancer with increased efforts in research, prevention and treatment. The following are examples of new
initiatives undertaken since 1993:
Nearly Doubling Breast Cancer Research, Prevention, and Treatment. Since the Clinton
Administration has taken office, funding for breast cancer research, prevention and treatment at HHS
has nearly doubled, from about $276 million in FY 1993 to an estimated $513 million in FY 1997.
National Mammography Campaign. The Clinton Administration has made it a priority to educate
older women about the importance of detecting breast cancer early and to inform them about Medicare
coverage of mammography services. Both the President and the First Lady have appeared in TV public
service announcements encouraging older women to get mammography screenings. Breast cancer is
more prevalent in older age groups and the risk of breast cancer increases with age. About 80 percent of
breast cancers occur in women age 50 or older. Yet, only 65 percent of women age 50-64 have had a
mammogram in the past two years, and only 45 percent of women age 65 and older have a mammogram
every two years.
Mammography Quality Standards. In 1992, the FDA proposed regulations to implement the
Mammography Quality Standards Act (MQSA). The rules ensure that the roughly 10,000 mammogra-
phy facilities nationwide accredited by the FDA meet high quality standards for equipment and person-
nel.
National Breast and Cervical Cancer Early Detection Program. The Centers for Disease Control
and Prevention's (CDC) National Breast and Cervical Cancer Early Detection Program offers free or
low-cost mammography screening to uninsured, low-income, elderly, and minority women. Since the
program's inception, it has provided screening tests to almost one million medically underserved
women. In October 1996, the program went nationwide, with funding for all 50 states.
Research on Using Imaging Technologies from the Defense, Space, and Intelligence Communities
to Detect Cancer Earlier and with Greater Accuracy. The Department of Health and Human
Services has been working with the Department of Defense, the CIA, NASA, and other public and pri-
vate entities to explore ways in which imaging technologies from other fields may be applied to the
early detection of breast cancer.
Campaign
UPDATE
National Mammography Campaign
FOR MORE
INFORMATION
Since taking office, President Clinton and his Administration have made
ABOUT THE
a strong commitment to ending the threat of breast cancer, the second
NATIONAL
leading cause of death among women and the most common form of
MAMMOGRAPHY
cancer in American women today. As a result of this commitment,
the nation has witnessed a significant increase in funding for research,
CAMPAIGN,
the creation of a National Action Plan on Breast Cancer, and the
PLEASE CONTACT:
mobilization of all federal agencies to join the battle against this disease
with the establishment of a Federal Interagency Coordinating
Jackie Nedell
Committee on Breast Cancer.
Communications Director
U.S. Department of Health
The purpose of the National Mammography Campaign is to encourage
and Human Services
all American women - especially those older than 65 years - to
Room 634-E
obtain regular mammograms. In addition, the campaign unites the
Hubert H. Humphrey Building
federal government, advocacy groups, healthcare professionals, and
200 Independence Avenue, S.W.
private industry in a dynamic partnership to increase public awareness
about Medicare coverage of mammography.
Washington, DC 20201
Phone: (202) 690-5897
First Lady Hillary Rodham Clinton launched this national campaign
Fax: (202) 690-7318
in 1995, honoring the memory of Virginia Kelley, the President's
mother, who died of breast cancer in 1994. As a continuation of that
Barbara Woolley
campaign, TV and radio public service announcements, featuring the
Office of the Public Liaison
First Lady and President Clinton, will be aired nationwide throughout
The White House
the year. On state and local levels, private sector sponsors are
Room 118 OEOB
undertaking a variety of screening and educational programs designed
Washington, DC 20502
to expand the reach of the campaign to employees and their families,
Phone: (202) 456-2155
as well as to seniors and minority women throughout the community.
Fax: (202) 456-6218
A variety of materials that reinforce the key messages of the campaign
have been developed for use and/or distribution by sponsors during
their worksite wellness and/or community outreach programs.
The National Cancer Institute now estimates that approximately one
of every eight American women will be afflicted with breast cancer
during their lifetime, and the risk increases with age. According to
the most recent data, approximately 80% of all new cases of breast
cancer occur in women age 50 and older. Yet only 39% of women
aged 65 and older on Medicare have taken advantage of the Medicare
mammography benefit.
Mammography remains our best means of finding breast cancer when
it is most treatable. By performing routine self-examinations and
obtaining regular mammograms, women have the best chance for early
detection and treatment of this life-threatening disease.
THE WHITE HOUSE
WASHINGTON
April 1997
Dear Friends:
This year over 180,000 women will be newly diagnosed with
breast cancer and more than 40,000 will die of this disease.
Currently, breast cancer affects one in eight American women in
their lifetime. Each of us knows someone, family member, friend
or colleague who has been touched by this disease. In meetings
with women throughout the country, I hear repeatedly about their
health concerns and particularly their concerns about breast
cancer.
In March of this year, the National Cancer Advisory Board
recommended that women in their forties undergo regular mammograms
every one or two years. The National Cancer Institute accepted
these recommendations. Further, the American Cancer Society
recommends screening every year. President Clinton has directed
the Office of Personnel Management to require that effective
January 1998 all federal employee health plans cover annual
mammograms for women beginning at age 40. The President has called
on the private sector to follow his lead in making health plans
consistent with the NCI recommendations for mammograms.
The Clinton Administration is working hard to combat breast
cancer. Since 1993, funding for breast cancer research, prevention
and treatment has nearly doubled. President Clinton signed into
law the Kassebaum-Kennedy legislation, guaranteeing that health
insurance coverage may not be denied because of a pre-existing
condition such as breast cancer. In 1996, the Centers for Disease
Control and Prevention expanded nationwide the National Breast and
Cervical Cancer Early Detection Program. This program offers free
or low-cost mammography screening to uninsured, low-income, elderly
and minority women. The Administration has launched a public
education campaign to provide information to women about breast
cancer screening. The 1-800-4-CANCER hotline provides information
consistent with the recommendations of the National Cancer
Institute as does the website at http://rex.nci.nih.gov. Earlier
this year, the Health Care Financing Administration sent a letter
to every State Medicaid director encouraging coverage of annual
mammograms for women beginning at age 40 and making clear that the
federal government will provide federal matching payments for these
services. In keeping with the NCI recommendations, the President
has proposed that Medicare cover annual screening mammograms for
women beginning at age 40 and that coinsurance and deductibles for
mammograms be eliminated.
Women's health issues, particularly breast cancer are
important not only to the women directly affected by the disease,
but to their families and communities as well. It benefits us all
when the public and private sectors support efforts to strengthen
research and promote early detection. Programs that both increase
awareness and provide mammograms as recommended by the National
Cancer Institute are essential to the well-being of women. We need
to encourage all the women in our lives to get the checkups and
mammograms that will ensure them a long, healthy and productive
life.
Sincerely yours,
Hillary Rodham Clinton
Hillary Rodham Clinton
Commitment
Medicare Mammography Initiative
National Sponsers
*
Zenecca
*
Association for American Health Plans
Corporate Sponsers
American Greeting
*
Point of Purchase display for use in Mother's Day cards.
*
Special "reminder" card included in greeting cards. Reaches 30,000 stores.
1-800-FLORIST
*
Develop Mother's Day bouquet for the event.
*
Develop insert card for bouquet's for October.
Eastman Kodak Company
*
Distribute information with Supplement piece in September/October Newsletter, reaches
50,000 retirees.
*
Distribute 7,000 posters to communities with EK plants.
Food Marketing Institute
*
Develop brochure that Urban League will distribute to membership.
J.C. Penny
*
Distribute material through policy holder life insurance. Reaches 1 million people.
*
Distribute material in October credit mailing. Reaches 15/20 million and costs $2 million
in sales.
*
Distribute material through Eckard Drug/Thrift Drug Stores. Reaches 1,000 stores.
Latina Style
*
Place article in October Issue.
Maidenform, Inc.
*
Place 11/14 posters/signs in dressing rooms in 100 outlet stores for Mother's Day.
National Association of Chain Drug Stores
*
Produce 2/3 min. VNR with an abbreviated version (30 to 60 seconds) for retail of
worksite.
*
Distribute posters, flyers, Q & A, "Did You Know" for October to 30,000 stores.
National Community Retail Druggists
*
Place article in October Issue of Association Newsletter.
*
Distribute media kits to the Independent Stores.
*
Distribute medial kids at annual convention in October.
YWCA
*
Distribute literature at "Race for Cure" highlighting Medicare Mammography information
(Mother's Day).
Direct Selling Association/Shaklee Corporation
*
Produce 2/3 min. VNR with an abbreviated version (30 to 60 seconds) for retail or
worksite.
*
Video Request-lead in message to sellers.
*
Audio-short message.
*
Distribute 500 copies of material.
American Airlines
Dillards
GM
Ford
Chrysler
Pitney Bowes
Press
RELEASE
National Mammography Campaign
FOR MORE
Takes Off
INFORMATION
ABOUT THE
WASHINGTON, D.C., JUNE 1997: The 1997 National
NATIONAL
Mammography Campaign is now underway in all fifty states. The pur-
MAMMOGRAPHY
pose of the campaign is to encourage American women - especially
CAMPAIGN,
those over 65 - to get mammograms. In addition, the campaign
PLEASE CONTACT:
unites the federal government, advocacy groups, healthcare profession-
als, and private industry in a dynamic partnership to increase public
Jackie Nedell
awareness about Medicare coverage of mammography.
Communications Director
The campaign was originally launched in 1995 by First Lady Hillary
U.S. Department of Health
Rodham Clinton in honor of Virginia Kelley, the President's mother,
and Human Services
who died of breast cancer. As a continuation of her initial efforts, TV
Room 634-E
and radio public service announcements, featuring the First Lady and
Hubert H. Humphrey Building
President Clinton, will be aired nationwide throughout the year.
200 Independence Avenue, S.W.
Washington, DC 20201
At the local level, private industry represented by numerous socially
Phone: (202) 690-5897
conscious organizations, both large and small, is conducting worksite
Fax: (202) 690-7318
wellness and community-based programs to increase awareness about
the importance of regular mammography for the early detection of
Barbara Woolley
breast cancer. In addition, companies are extending the campaign mes-
Office of the Public Liaison
sage to female retirees by encouraging them to take advantage of
The White House
Medicare coverage to obtain regular mammograms.
Room 118 OEOB
The Clinton Administration has made a strong commitment to ending
Washington, DC 20502
breast cancer's threat to the health of American women, significantly
Phone: (202) 456-2155
increasing funding for research, creating a National Action Plan on
Fax: (202) 456-6218
Breast Cancer, and mobilizing all federal agencies to join the battle
against this disease with the establishment of a Federal Interagency
Coordinating Committee on Breast Cancer.
The National Cancer Institute estimates that approximately one of
every eight American women will be afflicted with breast cancer during
their lifetime, and the risk increases with age. According to the most
recent data, approximately 80% of all new cases of breast cancer occur
in women age 50 and older. Yet only 39% of women aged 65 and older
on Medicare have taken advantage of the Medicare mammography
benefit.
Mammography remains the best means of finding breast cancer when it
is most treatable. By doing routine self-examinations and having regu-
lar mammograms, women can dramatically increase the chances of
detecting the disease early.
Clinton Presidential Records
Digital Records Marker
This is not a presidential record. This is used as an administrative
marker by the William J. Clinton Presidential Library Staff.
This marker identifies the place of a publication.
Publications have not been scanned in their entirety for the purpose
of digitization. To see the full publication please search online or
visit the Clinton Presidential Library's Research Room.
HUMAN SERVICES USA
&
HEALTH
The Department of Health and Human Services
OF
Health Care Financing Administration
Materials Order Form
As campaign or national sponsors of the National Mammography
Campaign, you may order any of the items shown here for use
and/or distribution during your worksite wellness or community
outreach programs. Each item can be used as is, or customized
with your logo to garner increased recognition about your
sponsorship role.
Samples of the requested materials, along with their
corresponding production specifications on a 200-megabyte
Syquest disk (Macintosh), will be provided at cost (approximately
$150.00; slightly higher for ad slicks). For economy, sponsors
should work directly with their preferred premium vendors for
customization and production of the campaign materials.
However, design consultation is available at no cost upon request.
To order samples and disks, please call Marilyn Castaldi at
Fleishman-Hillard, Inc.:
(212) 265-9150 ext. 2428
"Not a day goes by
that I don't think about her."
The Clintons, like 46,000 other families annually, lost a loved one to breast cancer. Today, the
President and First Lady enlist the support of children, grandchildren, husbands, and friends to
encourage women-especially those older than 65-to get mammograms.
A mammogram-low-dose X-rays of the breast-can detect breast cancer early, when it's
easiest to treat.
Age is the leading risk factor for breast cancer, SO regular mammograms are very important,
especially for older women.
Medicare helps cover the cost of regular mammograms for women 65 and older.
Most women of all ages who get mammograms get good news-and peace of mind.
The sunflower has become the emblem of this national mammography awareness
HUMAN
campaign, symbolizing courageous women such as the President's mom, Mrs.
Virginia Kelley, who chose to live life to the fullest. Encourage the woman you
HEALTH
care about to get a mammogram. It's a picture that can save her life.
Take Care of the First Lady in Your Life
Encourage her to get a mammogram
Each woman is a First Lady to someone who loves and depends on her. Be sure that the important
woman in your life gets regular mammograms, especially if she's 65 and older.
A mammogram-low-dose X-rays of the breast-can detect breast cancer early, when it's
easiest to treat.
Age is the leading risk factor for breast cancer, SO regular mammograms are very important,
especially for older women.
Medicare helps cover the cost of regular mammograms for women 65 and older.
Most women of all ages who get mammograms get good news-and peace of mind.
The sunflower has become the emblem of this national mammography awareness
BILMAN
campaign, symbolizing courageous women such as the First Lady's mother-in-law,
HEAL
Mrs. Virginia Kelley, who chose to live life to the fullest. Encourage the woman
you care about to get a mammogram. It's a picture that can save her life.
"A
picture that can save your life."
Ruthie Ramirez
Delray Beach, Florida
I'm hardly ever scared of anything. I even learned to swim at 65, when I
moved to Florida. And look at me now-I'm taking a class in
synchronized swimming at age 67! But there's one thing I admit I was
afraid of-getting a mammogram. I thought it might hurt. And I was sure
it would tell me I had cancer. I was shaking when I dragged myself in for
that mammogram. But guess what? Everything was okay. I was so
relieved! Now I get regular mammograms, since Medicare helps cover the
As the emblem of this
national mammography
cost for women like me. Best of all, I get peace of mind.
awareness campaign. the
sunflower symbolizes
I tell my friends to get a mammogram-it can find breast
HUMAN
women who choose
cancer early, when it's easiest to treat. Get a mammogram.
health and life through the
reassurance of regular
Most of the time everything's just fine. So what are you
DEPARTMENT
mammograms.
waiting for? It's a picture that can save your life.
PHOTO: © Bevil S. Knapp
RESTAURAN
"My friend Hannah-and that
mammogram-saved my life."
Alice Trainor
Randolph, New Jersey
After 25 years of working together, we're like sisters. We laugh together,
we argue sometimes, but we always look out for each other. So when
Hannah-she's the one on the left-kept bugging me that I was no spring
chicken and that I should get a mammogram, I got one just to make
Hannah feel better and stop worrying about me! The mammogram found a
lump SO small even my doctor couldn't have felt it. I was treated 3 years
As the emblem of this
national mammography
ago, and everything's fine. Now I get regular mammograms.
awareness campaign, the
And I make sure Hannah and Martha get mammograms too!
sunflower symbolizes
Best of all, we get peace of mind.
HUMAN
SERVICES
women who choose
health and life through the
Medicare helps cover the cost of mammograms for women 65
of
reassurance of regular
mammograms.
and older. A mammogram. It's a picture that can save your life.
"A picture that saved our lives."
Walter and Margaret Robertson
Newberry, South Carolina
Every day I thank the Lord for my wife Margaret, and for that
mammogram. You see, it caught Margaret's breast cancer early, SO she
was treated early and now she's doing fine. Look at our wedding
As the emblem of this
picture-it was taken 50 years, 8 children, 30 grandchildren and
national mammography
12 great-grandchildren ago! But the picture that saved
awareness campaign, the
Lorna's life-and mine too-was that mammogram.
HUMAN
SERVICES
sunflower symbolizes
women who choose
Medicare helps cover the cost of regular mammograms for
HEALTH
health and life through the
reassurance of regular
women 65 and older. So make sure you or someone you love
mammograms.
gets a mammogram. It's a picture that can save a life.
[CUSTOMIZED WITH
The Clinton Administration has
CORPORATION/
made a strong commitment to ending
breast cancer's threat to the health
ORGANIZATION
of American women, significantly
NAME])
increasing funding for research, cre-
ating a National Action Plan on
to Participate in
Breast Cancer, and mobilizing all
National
federal agencies to join the battle
against this disease with the estab-
Mammography
lishment of a Federal Interagency
Campaign
Coordinating Committee on Breast
Cancer.
The National Cancer Institute
[Sponsor's City, State, Date]:
estimates that approximately one of
[Sponsor's name] joins a select group
every eight American women will
of socially conscious organizations
be afflicted with breast cancer dur-
participating in this year's National
ing their lifetime, and the risk
Mammography Campaign.
increases with age. According to
The purpose of the campaign is
the most recent data, approximately
to encourage American women -
80% of all new cases of breast can-
especially those over 65 - to get
cer occur in women age 50 and
mammograms. In addition, the
older. Yet only 39% of women aged
campaign unites the federal govern-
65 and older on Medicare have
ment, advocacy groups, healthcare
taken advantage of the Medicare
professionals, and private industry
mammography benefit.
in a dynamic partnership to increase
Mammography remains the best
public awareness about Medicare
means of finding breast cancer when
coverage of mammography.
it is most treatable. By doing rou-
The campaign was originally
tine self-examinations and having
launched in 1995 by First Lady
regular mammograms, women can
Hillary Rodham Clinton in honor of
dramatically increase the chances of
Virginia Kelley, the President's
detecting the disease early.
mother, who died of breast cancer.
As a continuation of her initial
efforts, TV and radio public service
announcements, featuring the First
Lady and President Clinton, will be
aired nationwide throughout the year.
At the local level, [INSERT
NAME], as a sponsor of the cam-
paign, is offering a worksite well-
ness program to its employees,
designed to increase their awareness
about the importance of regular
mammography for the early detec-
tion of breast cancer. In addition,
the company is extending the cam-
paign message to its female retirees
by encouraging them to take advan-
tage of Medicare coverage to obtain
regular mammograms. [SPONSOR
TO ADD OR DELETE INFORMA-
TION AS NEEDED]
Public Service
ANNOUNCEMENT
Breast Cancer Awareness Campaign
FOR MORE
TV PSA :30
INFORMATION
ABOUT THE
(OPEN ON JERRY AND MRS SEINFELD IN COFFEE SHOP)
NATIONAL
JS's mom:
MAMMOGRAPHY
I got a mammogram today.
CAMPAIGN,
Jerry Seinfeld:
PLEASE CONTACT:
Why? Anything to worry about?
Jackie Nedell
JS's mom:
Communications Director
Well Mr. Know It All, age is the leading risk of breast cancer. And at
U.S. Department of Health
my age, Medicare helps pay for mammograms.
and Human Services
Room 634-E
Jerry Seinfeld:
Hubert H. Humphrey Building
Good thinking Ma.
200 Independence Avenue, S.W.
Washington, DC 20201
JS's Mom:
Any chance that your risk of finding a nice girl is increasing also?
Phone: (202) 690-5897
Fax: (202) 690-7318
Jerry Seinfeld:
Why is Medicare now paying for weddings?
Barbara Woolley
Office of the Public Liaison
The White House
(OPEN ON EDDIE MURPHY AS HIMSELF AND AS HIS MOTH-
Room 118 OEOB
ER, TOGETHER ON PORCH SWING)
Washington, DC 20502
Eddie Murphy :
Phone: (202) 456-2155
My mother is $000 smart that she got a regular mammogram AND had
Fax: (202) 456-6218
Medicare help pay for it!
EM as his mom:
My son is $000 smart he picked me to be his mama.
(OPEN ON GRANDMOTHER PLAYING WITH GRANDCHILD)
Sissy Houston:
Honey, how was the baby's check-up?
Whitney Houston:
Just fine Mama. More importantly how about your mammogram?
Sissy Houston:
Everything was just fine
and my Medicare benefit helped pay for it
too.
Whitney Houston:
Great Mama. Just remember to make an appointment now for your mammogram for next year.
Sissy Houston:
Girl, you can be such a nag...I guess it must be true. We all turn into our mothers eventually.
Whitney Houston:
Then it's a good thing that my mama's so awesome.
(OPEN ON SON READING NEWSPAPER AT BREAKFAST TABLE)
Jimmy Smits:
Mom, look at this. For women over 65, the government helps pay for mammograms yet 60% of eligible women
don't take advantage of this Medicare benefit.
JS's mom:
¡Que lastima! But maybe it's all those forms to fill out.
Jimmy Smits:
Nope. There's nothing to it. Just call your provider and schedule an appointment. Get a mammogram and get
peace of mind.
MRS. CLINTON:
Be sure the first lady in your life knows about this important Medicare benefit and gets a regular mammogram.
It's a picture that can save her life.