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Waging the Battle Against Breast Cancer
An Administration Report Card
Breast cancer - the most commonly diagnosed cancer and
the second leading cancer killer of American momen --- affects
one in eight women in their lifetimes. But, thanks to this
Administration's commitment, there is good news in the battle
against breast cancer. It has become 11 top national health priority.
The product is being measured in increased knowledge of the
causes of the disease, improved methods of carly detection, and the
availability of more effective treatments. For the first time in
recent history, the death rate from this disease is dropping.
Significantly Increasing our National Investment
Federal funding for treast cancer research, prevention, and treatment
services bas increased dramatically - OPET six fold - from $90 million in
1990 to over $600 million today.
The Department of Health and Human Services' funding for breast cancer
has nearly doubled between 1993 and 1996 - from $271 million to
$476 million - an increase unrivaled in recem history. Since 1993, the
Department of Defense has committed over $450 million (1) breast cancer
research programs.
President Clinton directed the establishment of the National Action Plan
on Breast Cancer - an innovative pubhe-private partnership 10 coordinate
a national strategy that is caralvzing action in research, service delivery and
education about this disease. The Plan has awarded nearly 100 grants for
innovative research and outreach projects
All Federal agencies have been mobilized to join in the battle against this
disease with the establishment of a Federal Interagency Coordinating
Committee on Breast Cancer.
The latest breast cancer information IS now available from the National
Cancer Institute free by phone (1-800-4-CANCER) and on the Internet
(Gopher @nih.gov).
Intensified Research Brings New Hope
A broad spectrum of new research is being supported that bolds promise for increased
understanding of the causes of the disease and for the development of new diagnostic,
treatment, and prevention strategies.
Researchers supported by the National Institutes of Health have identified breast cancer
susceptibility genes that place women at increased risk of the disease. These findings
hold promise for the development of improved treatments and potentially, to gene
therapies that will prevent the disease from developing. The National Action Plan on
Breast Cancer has published recommendations to address the legal and ethical issues
arising from discovery of these genes.
The National Institutes of Health and the Environmental Protection Agency have
increased the research focus on the study of environmental risk factors for breast can-
cer. And a new Federal Interagency Coordinating Committee on this issue is examining
how home, work, diet, atmospheric pollutants, drugs, and other environmental factors
may contribute to the risk of breast cancer and other diseases and developing strate-
CLINTON LIBRARY PHOTOCOPY
gies to prevent these health hazards.
Ensuring Accurate and Early Detection of Breast Cancer
Mammography detects breast cancer early, when treatment is most effective. New
advances in imaging technology will enable the disease to be detected even carlier and
with greater accuracy.
To ensure that women get the safest and most reliable mammography, the Food and
Drug Administration has implemented the Mammography Quality Standards Act.
Now, an FDA "seal of approval" assures women that their mammography facility
meets the highest quality standards for equipment and personnel. Without this certifi-
cation it is illegal for facilities to operate.
The National Breast and Cervical Cancer Early Detection Program, implemented by
the Centers for Disease Control and Prevention, makes free or low-cost mammogra-
phy and Pap tests available to medically underserved women. To date, over 800,000
screening tests have been performed.
Because older women were not using Medicare's new mammography screening bene-
fit, an educational campaign to encourage its use was launched by the First Lady with
the Health Care Financing Administration and the U.S. Public Health Service's
Office on Women's Health.
New imaging technologies are being developed and tested to improve the early
detection and diagnosis of breast cancer, including magnetic resonance imaging,
digital mammography, and image-guided needle biopsy. And technologies from the
CIA, DoD and NASA used to track spy satellites, to guide missiles, and to see distant
planets are being applied to improve the early detection of breast cancer.
Treatment Advances
The Food and Drug Administration has put cancer drugs on a fast track for review
and approval. For example, medications approved in other countries or those found to
shrink tumors will be made available to treat severely ill breast cancer parients.
New treatment approaches are evolving, including the sequencing of chemotherapies,
the development of monoclonal antibodies shown to boost the immune system to
fight cancer growth, new drugs for advanced breast cancer, and medications to help
prevent the disease from occurring.
The Federal programs and many more initiatives being supported by the government,
the private sector are making significant progress in the battle against breast cancer.
Prepared by the U.S. Public Health Service's Office on Women's Health
THE WHITE HOUSE
June 3, 1996
Zennie M. Cummings
2189 Marquette
Pomona, California 91768
Dear Mrs. Cummings:
Thank you so much for your kind letter and all of
your support. I am glad to hear that you are continuing to
do so well.
I applaud your efforts to promote the importance of
prevention and early detection and your ongoing
commitment to fighting breast cancer. You have touched
so many women's lives with your warmth, spirit and
intelligence.
Congratulations on all of your achievements and
best of luck in your future endeavors.
Sincerely yours,
Hillary Hillary
FIRST LADY HILLARY RODHAM CLINTON
TALKING POINTS FOR BREAST CANCER AWARENESS EVENT
ROOM 450, OLD EXECUTIVE OFFICE BUILDING
MAY 7, 1996
I'd like to thank all of you for joining me today in honor
of Mother's Day to talk about the important efforts of both
the public and private sectors to improve detection and
treatment of breast cancer and to find a cause and a cure to
eradicate the disease.
This is one of those audiences where it is difficult to
thank any particular person. You are all here because you
have done so much and because you are committed to continue
your efforts.
The corporations represented here today have sponsored
mammography initiatives and local or national breast cancer
awareness campaigns, and have agreed to meet the challenge
to intensify their efforts in honor of Mother's Day.
I'd like say a special thanks to Mr. Robert Black and
Zeneca - - which founded National Breast Cancer
Awareness Month, and has been active both in worksite
programs and community outreach to prevent breast
cancer.
I'd also like to thank Morry Weiss, Chairman and Chief
Executive Officer, and Edward Fruchtenbaum, Chief
Operating Officer, of American Greetings for their
continuing commitment, with the Food Marketing
Institute, to the campaign we began together last year
to encourage older women to get mammograms. [NOTE:
They are in first row.]
I would also like to recognize Sandra Kaye Stephenson, who
is here on behalf of the United States Golf Association and
the 1996 U.S. Women's Open Championship. The U.S. Women's
Open will hold a "Festival of Women's Health" at the
tournament at the end of this month. The festival will
focus on breast cancer and mammography and will send a
powerful message to the tournament's 100,000 visitors.
[NOTE: She and her husband are in first row.]
With us today, we also have Karen Ignani, President and
Chief Executive Officer of the American Association of
Health Plans. AAHP - - with support from the American Cancer
Society and the American College of Obstetricians and
Gynecologists - - is launching public service announcements
for Mother's Day to remind women to get regular mammograms
and pap smears.
1
Finally, I'd like to thank Fran Visco for her leadership and
Betty Greene and the other members of the National Breast
Cancer Coalition for their unmatched dedication. You
represent all fifty states, but even more importantly, you
represent all women who have fought breast cancer. Only
through your action and advocacy have we been able to
increase support for breast cancer research and other
programs SO dramatically.
We have all, in some way, been touched by breast cancer.
The lifetime risk of developing breast cancer today is one
in every eight women, up from one in 20 just two decades
ago. In 1995 alone, approximately 182,000 new cases of
breast cancer were diagnosed, and 46,000 women died from the
disease.
For me, Mother's Day is a particularly fitting time to honor
those who have suffered from breast cancer and to renew our
efforts to prevent others from ever having to do so. My
husband's mother, Virginia Kelley, fought valiantly against
breast cancer and succumbed to it in January of 1994. The
President and I are grateful that the National Breast Cancer
Coalition has chosen to honor her this year in your powerful
exhibition of the faces of women who have died of breast
cancer.
Last year, I held a series of listening sessions across the
country where I learned about the barriers and fears older
women face in getting mammograms. The sessions culminated
in the campaign I launched with the Health Care Financing
Administration last Mother's Day to encourage women to take
advantage of the mammography benefit offered by Medicare.
Since then, women like Clara Caldwell who you will hear
from in just a few minutes have built on that campaign by
taking care of themselves, by encouraging friends to do the
same, by speaking out about the importance of mammography,
and by becoming active in their communities. This year, the
Administration furthered our commitment by proposing to
eliminate the copayment for mammograms under Medicare and
offering them every year instead of every two years.
This Mother's Day, I wanted to highlight the broad range of
investments and initiatives the Administration and all of
you have undertaken to fight breast cancer. Today, the
Administration is releasing a "Report Card" cataloguing our
prevention, detection, treatment and research investments
and activities. Only through a full assault and with the
cooperation of companies, advocacy groups, and the
courageous individuals on this panel and in this audience
will we win our national fight against breast cancer.
2
We are making progress. Today, the National Cancer
Institute announced that the breast cancer death rate
declined in American women from 1989 through 1993. We are
honored to have Dr. Richard Klausner, the Director of NCI,
with us today. This is very encouraging news.
But we - - with all of you - - can and must do more. We must
do it for the 2.6 million women who are living with breast
cancer. And for the millions more who will not -- if we can
eradicate this disease. In honor of mothers and daughters
across the country, we meet today to renew our commitment to
a multi-faceted and aggressive effort - - a partnership of
the public and private sectors -- to raise awareness and
increase support for breast cancer prevention, treatment and
cure.
[OPEN PANEL DISCUSSION WITH COMMENTS FROM DR. SUSAN
BLUMENTHAL, U.S. Assistant Surgeon General and Deputy
Assistant Secretary for Women's Health at the Department of
Health and Human Services. She will speak about the Clinton
Administration's commitment and accomplishments.]
###
3
THE WHITE HOUSE
WASHINGTON
May 6, 1996
CONVERSATION ON BREAST CANCER AWARENESS
DATE:
Tuesday, May 7, 1996
TIME:
3:15 PM - 4:00 PM
LOCATION: Room 450, OEOB
FROM:
Alexis Herman
Barbara Woolley
Betsy Myers
I.
PURPOSE
On behalf of "Mother's Day, to highlight the Administration's efforts on behalf of
breast cancer and the medicare mammography initiative, to emphasize the
public/private partnership to providing mammograms and breast cancer awareness and
to acknowledge the work of grassroots activists, such as the National Breast Cancer
Coalition.
II.
BACKGROUND
On behalf of "Mother's Day" and last year's kickoff of the "Medicare Mammography
Initiative" you will be hosting an anniversary event to highlight what has been done in
the past year through government, corporate and private initiatives. The event will
include an audience of approximately 180 people including breast cancer survivors
from the National Breast Cancer Coalition, women advocacy groups, and corporate
representatives.
Once again, American Greeting and the Food Marketing Institute will focus on
Grandparent's Day in September and Breast Cancer Awareness Month in October by
replicating last year's highly successful Mother's Day campaign at retail locations
across the U.S.. Card purchasers will have the opportunity to insert the special
mammogram message in cards. American Greeting will also provide the message
insert for floral shops. The Food Marketing Institute will have participating retailers
reproduce message on grocery bags. American Greeting will have retailers display the
poster with the mammogram message at all locations for Mother's Day. Rite Aid
Corporation and the Pennsylvania Breast Cancer Coalition will provide free
mammogram certificates available at area Rite Aid Pharmacies. The American
Association of Health Plans, formerly the Group Health Association of America, is
launching a national PSA campaign on Mother's Day to remind women to get their
routine mammograms and pap smears.
Corporations
The corporations invited represent a list of those most active in worksite
mammography initiatives and local or national breast cancer awareness campaigns.
The list was compiled by an outside group that worked with the Washington Business
Group on Health, the Industry Coalition Against Cancer and the National Association
of Breast Cancer Organations. Their efforts vary in focus and implementation, yet all
are exemplary in their commitment to increasing awareness of and access to
mammography. Most of the corporations encourage women in their workplace to
ensure they have regular mammograms (e.g. health plan coverage, promoting
mammography to empolyees, paycheck stuffers etc.) At the next level, corporations
go beyond the limitation of their health plan coverage by either paying for the entire
cost of mammography, allowing time off for a mammogram, arranging for worksite
mobile vans, or extending services to dependents and retirees. A small group of
corporations the most exemplary to women's health are those whose commitment
extend beyond the worksite to include community outreach and/or national
mammography awareness.
National Breast Cancer Coalition
NBCC will be holding its 4th annual Advocacy Training Conference May 5-6, 1996,
in Washington, DC, attended by more than 600 member-breast cancer advocates, most
of whom are breast cancer survivors, from across the country. At the conference, they
will launch their Breast Cancer Political Campaign (information attached). On
Monday evening, May 6, they will host a reception at Union Station to mark the fifth
anniversary of NBCC; to dedicate the photo exhibit: The Face of Breast Cancer, The
Legacy Continues and to remember the women who have died in the struggle (Virginia
Kelley's picture is included in the exhibit); and to acknowledge longtime friends,
supporters and activists. The exhibition will be in the Rotunda of the Russell Senate
Office Building on May 7 for their annual membership lobby day.
The Coalition is a national non-partisan grassroots advocacy organization dedicated to
the eradication of the breast cancer epidemic through action and advocacy. Since its
founding in 1991, the Coalition has grown to more than 350 member organizations in
every state and more than 42,000 individual women, their families, friends and
physicians. They continue their initiative of gathering signatures across the country of
those who demand the end to breast cancer, and at the same time are conducting a
voting registration and education campaign. This year more than 184,000 women will
be diagnosed with breast cancer in this country and over 44,000 will die. There are
2.6 million women living with breast cancer in this country today. The lifetime risk of
developing breast cancer has risen from 1 in 20 to 1 in 8 in just 20 years. We still
do not know what causes breast cancer or how to prevent or cure the disease.
In October, 1994, NBCC held its first Gala The President and the First Lady served
as Honorary Co-Chairs of that event. In October, 1995, NBCC held its second Gala
which the First Lady attended and received the Leadership Award on behalf of herself
and the President.
Note. The President will participate in a photo op with Fran Visco and 3 of her board
members prior to leaving for New Jersey. The Vice President will drop by a reception
in the Indian Treaty Room for members of the National Breast Cancer Coalition and
Corporate officials after the event.
The Administration
On the morning of May 7 and prior to the event, the National Cancer Institute (NCI)
will announce that the breast cancer death rate in American women continued to
decline through 1993, a finding that suggests improved breast cancer management
from early detection to treatment is having a beneficial effect. Breast cancer mortality
trends for both black and white women in the United States have improved markedly
in the 1990s compared with the 1980s. During the most recent 5-year period of
available data, 1989 to 1993, breast cancer mortality rates fell approximately 6 percent
in white women and rose about 1 percent in black women. By comparison, from 1980
to 1989, rates increased 3 perecent in white women and 16 percent in black women.
The data confirms and broadens the positive results from last year. Even as mortality
rates improve, bresat cancer still remains the most commonly diagnosed cancer for
women.
Funding for breast cancer research and programs has increased from approximately
$90 million in 1990 to $600 million today. A project has begun to explore how our
national investment in defense, space and other imaging-related fields may provide
new technological approaches to improve the early detection of breast cancer. By
implementing the Mammography Quality Standards Act, the Administration has put
into place comprehensive standards that ensure the quality of mammograms at the
more than 10,000 mammography facilities in the U.S.
In October, 1993, NBCC delivered a petition with 2.6 million signatures asking for "a
comprehensive plan to end the breast cancer epidemic" to the President and Hillary
Rodham Clinton and Secretary Shalala at the White House. In response, the President
asked Secretary Shalala to convene a conference to develop a national action plan on
breast cancer. In December, 1993, the Clinton Administration convened a conference
to formulate and draft a comprehensive and coherent national action plan to improve
detection and treatment of breast cancer. That National Action Plan is in operation
today co-chaired by Frances M. Visco and Susan J. Blumenthal, M.D., Deputy
Assistant Secretary for Women's Health.
Format
Prior to the event you will participate in a meet and greet with CEO's not participating
in the panel (see below) and with the panel (see below). You will begin the program
by delivering brief opening remarks.
Dr. Blumenthal will follow you by highlighting the government's role in breast
cancer awareness and introducing the new "Report Card" on this
Administration's accomplishment's on breast cancer.
-
Robert Black will follow by representing the private perspective of those
corporation's involved in breast cancer awareness sharing examples of corporate
involvement from Zeneca and other corporates in the audience.
Clara Caldwell, who participated on the panel at the "Listening Session" in
Chicago, will share the impact of the Medicare Mammography Initiative on her
life and what she has been doing this past year to increase awareness.
Betty Green, National Breast Cancer Coalition, will represent the local
grassroots breast cancer advocate, as well as present the African American
woman's perspective on their fight against breast cancer.
Fran Visco will talk about why the Coalition is in town and its goals for
breast cancer.
III.
PARTICIPANTS
Meet and Greet for CEOs and Panel Participants
Morry Weiss, CEO & Chariman, American Greeting
Edward F. Fruchtenbaum, Chief Operating Officer, American Greeting
Maureen Stratton, Director, Marketing/Public Relations and Trade Relations,
American Greeting
Dr. Carol Ley, 3M Corporation -[3M Corporation, largest provider of national
boards, last week 3M Company announced it would no longer accept tobacco
advertising on billboards, a major announcement for the President's Tobacco
Initiative.]
A.J. Donelson, 3M Corporation
Steve Lambert, Zeneca Pharmaceuticals
Karen Miller, Zeneca Pharmaceuticals
Tamar Small, Biologix Communications, Inc. [Coordinated corporates]
Sandra Kaye Stephenson, U.S. Women's Professional Golf Association, and husband,
William Scott Diffee
Sandra Kay Yow, U.S. Women's Professional Golf Association, North Carolina
Helen Smits, Health Care Financing Administration, HHS
Richard Klausner, Director, National Cancer Institute, HHS
Meet and Greet for Panel Participants
Fran Visco, President, National Breast Cancer Coalition
Betty Green, Breast Cancer Survivor, South Bend, Indiana
Clara Caldwell, Mammagram Panel, Rock Island, Chicago, and husband John Caldwell
Robert "Bob" C. Black, President, Zeneca Pharmaceuticals, New Jersey
Dr. Susan Blumenthal, Deputy Assistant Secretary for Women's Health, Department of
Health and Human Services
IV.
SEQUENCE OF EVENTS
HRC arrives and proceeds to meet and greet with CEO's and Panel in hallway
outside the holding room to 450.
HRC proceeds to holding room forbriefing.
HRC announced on stage with panel participants.
HRC delivers brief opening remarks and and introduces Dr. Susan Blumenthal.
Dr. Susan Blumenthal delivers remarks.
HRC responds and introduces Robert Black, President, Zeneca Pharmaceuticals,
New Jersey.
Robert Black delivers remarks.
HRC responds and introduces Clara Caldwell, Listening Session on Medicare
Mammagraphy Panel, Chicago.
Clara Caldwell delivers remarks.
HRC responds and introduces Betty Green, Breast Cancer Survivor, South
Bend, Indiana.
HRC responds and introduces Fran Visco, President, National Breast Cancer
Coalition.
HRC closes and invites all audience participants to a reception with the Vice
President in the Indian Treaty Room following the event.
HRC thanks panel, proceeds to small room for photo receiving line with
audience and departs.
V.
PRESS PLAN
Open press.
VI.
REMARKS
Prepared by speech writer.
VII.
ATTACHMENTS
List of Participants.
Bios on Panel.
List of Corporations and Corporate Fact Sheets.
Background material--HHS Fact Sheet; Report Card.
SEATING CHART
BREAST CANCER AWARENESS EVENT
TUESDAY, MAY 7, 1996
X
Fran Visco, President, National Breast Cancer Coalition
X
Betty Green, National Breast Cancer Coalition, Breast Cancer Survivor, South
Bend, Indiana
X
HILLARY RODHAM CLINTON
X
Clara Caldwell, Listening Session on Medicare Mammagraphy Panel, Chicago
X
Robert "Bob" C. Black, President, Zeneca Pharmaceuticals, New Jersey
X
Dr. Susan Blumenthal, Deputy Assistant Secretary for Women's
Health, Department of Health and Human Services
BREAST CANCER AWARENESS
MAY 7, 1996
OEOB 450
3:00 P.M.
3M
Dr. Carol Ley, St. Paul, MN
A.J. Donelson, Washington, DC
Allied Signal, Inc.
Cynthia I. Lackovic, Morristown, NJ
Apple Computer Inc.-
James M. Burger, Washington, DC
American Association of Retired
Linda Barbarotta, Washington, DC
Persons
Carolyn French, Atlanta, GA
American Express Company
Anne M. Busquet, NY, NY
American Cancer Society
Maggie Williams, Washington, DC
American Greetings
Morry Weiss, CEO, Cleveland, OH
Edward P. Fruchtenbaum, Cleveland, OH
Maureen Anne Stratton, Cleveland, OH
American Airlines
Jaynne Allison, Fort Worth, TX
AT & T
Carol Wilner, Washington, DC
Avon Products Inc.
Howard "Bill" Singleton, Newark, DE
Donna Rape, Newark, DE
BE&K Engineering
Anne Linsdau, Birmingham, AL
and Construction Company
Donna Sanborn, Birmingham, AL
Ben & Jerry's Homemade
Carol Hickman, S. Burlington, VT
Bristol Myers Squibb
Kathleen O'Donnell, Plainsboro, NJ
c & S Paving, Inc.
Mary Kathleen Glenn Holland, Duluth, GA
Carolyn Ann Stradley, Marietta, GA
Digital Equipment Corporation
Grace L. Hinchman, Washington, DC
Eli Lilly and Company
Suzanne K. Simala, Washington, DC
Eastman Kodak Company
Catherine G. Cohen, Washington, DC
Food Marketing Institute
Anne McGhee Curry, Washington, DC
Gannett Co., Inc.
Mimi Feller, Arlington, VA
GE Medical Systems
Ellen Goldstein, Washington, DC
General Mills, Inc.
Robert S. Bird, Washington, DC
General Motors
Randy Fox, Washington, DC
Tom Pyden, Washington, DC
John Hancock Financial Services
Elizabeth M. Hurley, Boston, MA
Maidenform
Hope Sunshine, Bayonne, NJ
National Council of Negro Women
Tanya Arrington, Washington, DC
New Balance Athletic Shoe
Joyce Furman, Boston, MA
Kathy Shepard, Boston, MA
Nordstrom
Martha S. Wikstrom, McLean, VA
Pitney Bowes, Inc.
David Hom, Stamford, CT
David Tucker, Stamford, CT
Sara Lee Hosiery
Leila Meresman, NY, NY
The Estee Lauder Companies, Inc.
Deborah Krulewitch, NY, NY
United Technologies Corp.
Walter J. Wiechetek, Windsor Locks, CT
Xerox Corporation
Rita Allen, Washington, DC
Zeneca Pharmaceuticals
Robert Black, President, Wilmington, DE
Steve Lampert, Wilmington, DE
Karen Miller, Wilmington, DE
MAY-06-96 13.30 FROM.NCI/OCC
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Appland First for new
Lady news itment
#102
For Response to Inquiries
National Institutes of Health
Good
May 7, 1996
NCI Press Office
(301) 496-6641
NCI REPORTS CONTINUED PROP
IN BREAST CANCER DEATH RATE
Dreast Cancer Death Rates Drop in the 1990s
The National Cancer Institute (NCI) announced today that the breast cancer death rate in
American women continued to decline through 1993, a finding that suggests improved breast
cancer management from early detection to treatment is having a beneficial effect.
Breast cancer mortality trends for both black and white women in the United States have
improved markedly in the 1990s compared with the 1980s. During the most recent 5-year period
of available data, 1989 to 1993, the age-adjusted breast cancer mortality rates fell approximately
6 percent in white women and rose about 1 percent in black women. By comparison, from 1980
to 1989, rates increased 3 percent in white women and 16 percent in black women, according to
data from the National Center for Health Statistics.
"We can take increased encouragement from these findings, but we must also give our
increased commitment," said HHS Secretary Donna E. Shalala. "These results confirm and
broaden the positive results we saw last year. But even as mortality rates improve, breast cancer
still remains the most commonly diagnosed cancer for women. We will keep pursuing every
opportunity for prevention, early detection and treatment, and an effective research agenda to
fight breast cancer."
1992 15 26.2 - 25.9
003
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2
NCI Director Richard Klausner, M.D., said "Last year when NCI examined the trend in
breast cancer mortality from 1989 to 1992, improvements were evident for white women. The
new data suggest the trend is starting to move in a positive direction for African-American
women as well. Rates have declined among younger black women, although they are still higher
than those of white women and are improving more slowly."
The overall rate in U.S. women has fallen about 5 percent in recent years, dropping from
27.5 per 100,000 women in 1989 to 25.9 in 1993. This year, an estimated 44,300 women will die
of the disease nationwide, but that estimate could prove to be too high if the trend continues.
In both white and black women, the greatest improvements in mortality during the recent
5-year period were seen in younger age groups, but the changes were more modest in blacks than
in whites of all ages.
Among white women, death rates declined for all decades of age from 30 to 79
years;
Among black women, rates were down for all decades from 30 to 69 years;
For women aged 30 to 39 years, rates dropped about 13 percent in whites and
5 percent in blacks;
For women aged 40 to 49 years, rates dropped 9 percent in whites and 2 percent in
blacks;
For women aged 50 to 59 years, rates declined 9 percent in whites and less than
1 percent in blacks;
For women 60 to 69 years old, rates declined 6 percent in whites and less than
1 percent in blacks; For women 70 to 79 years old, rates increased 5 percent in
blacks and decreased 3 percent in whites;
For women 80 years and older, rates increased 5 percent in blacks and 2 percent in
whites.
001
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3
The median age at death for white breast cancer patient
cancer patients 62 years.
Experts believe the recent decline in breast cancer morta
mammography screening, which rapidly increased in the United
Point out to
resulted in a shift toward the detection of breast cancer at earlier
HRC.
say screening cannot explain all of the decline
But, rates
"Such changes in mortality trends across a wide age rang
among older
in medical interventions, and examination of stage-specific breast
women declining
most slowly.
survival rates suggests that both earlier detection and improved to
Must continue
to the recent declines in breast cancer mortality," said Robert Tar
Cancer Institute's Biostatistics Branch.
- And Campaign Af. Am --progress
"Further study is required to determine the relative contrib
but rates still rising
improved treatment to the recent declines in breast cancer mortality," added Brenda K. Edwards,
PhD., director of NCI's Cancer Control Research Program. "Research is now under way to
investigate the impact of adjuvant therapy on mortality rates."
Health authorities in the United Kingdom have also reported a steep decline in the breast
cancer death rate among women aged 55-69 during roughly the same time period. The mortality
rate in this group dropped 12 percent from 1987 to 1994. This trend began at the same time as
the introduction of the U.K. breast screening program, but researchers there have concluded that
it occurred too soon to be entirely a result of screening. Instead, they attribute much of the
decline to more effective treatment, particularly the widespread adoption of tamoxifen therapy.
CLINTON LIBRARY PHOTOCOPY
I
Point out to
HRC.
- But, rates
among older
Women declining
most slowly.
Must continue
Campaign
- And Af. Am -progress
but rates still rising
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3
The median age at death for white breast cancer patients is 68 years and for black breast
cancer patients 62 years.
Experts believe the recent decline in breast cancer mortality is partly a result of
mammography screening, which rapidly increased in the United States during the 1980s and
resulted in a shift toward the detection of breast cancer at earlier, more curable stages. But they
say screening cannot explain all of the decline
"Such changes in mortality trends across a wide age range usually indicate improvements
in medical interventions, and examination of stage-specific breast cancer incidence rates and
survival rates suggests that both earlier detection and improved treatment are likely contributing
to the recent declines in breast cancer mortality," said Robert Tarone, Ph.D., of the National
Cancer Institute's Biostatistics Branch.
"Further study is required to determine the relative contribution of early detection and
improved treatment to the recent declines in breast cancer mortality," added Brenda K. Edwards,
PhD., director of NCI's Cancer Control Research Program. "Research is now under way to
investigate the impact of adjuvant therapy on mortality rates."
Health authorities in the United Kingdom have also reported a steep decline in the breast
cancer death rate among women aged 55-69 during roughly the same time period. The mortality
rate in this group dropped 12 percent from 1987 to 1994. This trend began at the same time as
the introduction of the U.K. breast screening program, but researchers there have concluded that
it occurred too soon to be entirely a result of screening. Instead, they attribute much of the
decline to more effective treatment, particularly the widespread adoption of tamoxifen therapy.
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These results add weight to the evidence for a similar beneficial effect of treatment advances on
breast cancer mortality in U.S. women.
Breast cancer mortality rates vary fairly widely among racial and ethnic groups in the
United States. Hispanic, Chinese, Filipino, and Japanese women have annual rates at or below
15 per 100,000; while black, white, and Native Hawaiian women have rates above 25 per
100,000. (Hispanics are considered an ethnic group but not a distinct racial group. They make
up varying proportions of white, black, and other groups.)
Edwards said the racial differences in mortality rates depend on several factors including
risk of developing breast cancer, access to screening and early detection, treatment and medical
follow-up, and supportive care. NCI is investigating differential risk factors, patterns of care, and
clinical and biological prognostic factors for survival, she said, adding that "understanding of
these relationships is still incomplete."
The continued increase in breast cancer mortality rates in older women extends a
long-standing, increasing trend in breast cancer risk for women born from 1900 to 1920, Tarone
said. Researchers believe the increasing mortality rates in this group reflect changes in various
risk factors such as delayed childbearing early in the century. Less well-understood is the
declining mortality among women under age 40, who generally are not screened. The trend in
this group appears to reflect a recent change in risk factors above and beyond the improvements
due to medical intervention.
HHS support for breast cancer research, prevention and treatment has increased from
$271 million in 1993 to $476 million in 1996. Special programs include:
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the National Cancer Institute's comprehensive effort to identify the genetic and biological
basis of breast cancer, characterize patterns of risk in the population, and apply the
knowledge gained through basic research to more effective prevention and treatment
strategies;
the Centers for Disease Control's National Breast and Cervical Cancer Early Detection
program, which offers free or low-cost mammography to uninsured or low-income
women;
the Food and Drug Administration's quality standards for mammography services; and
the clinical standards for mammogram screening issued by the Agency for Health Care
Policy and Research.
In addition, HHS' Health Care Financing Administration helps pay for mammography for
beneficiaries of the Medicare and Medicaid programs.
###
The Cancer Information Service (CIS), a program of the National Cancer Institute, provides a
nationwide telephone service for cancer patients and their families, the public, and health care
professionals. CIS Information specialists have extensive training in providing up-to-date and
understandable information about cancer and cancer research. They can answer questions in
English and Spanish and can send free printed material. In addition, CIS offices serve specific
geographic areas and have information about cancer-related services and resources in their region.
The toll-free number of the CIS is 1-800-4-CANCER (1-800-422-6237).
This document is available through the National Cancer Institute's CancerFax and CancerNet
services, and in the News Section of the NCTs PDQ database. To get the document from
CancerFax, dial (301) 402-5874 from the handset on your fax machine and follow the recorded
instructions to receive the contents list. Individuals who have access to the Internet may access
the document on CancerNet, through an electronic mail service or via the NIH gopher. To get
the CancerNet contents list from the e-mail service, send an e-mail message that says "help" in the
body of the message to [email protected]. To get the documents from CancerNet via
the NIH gopher, point your gopher client to gopher.nih.gov and look for CancerNet under
"Health and Clinical Information." To get the document from NCI's PDQ database, access PDQ
News on the National Library of Medicine's MEDLARS system or consult a medical librarian for
assistance. Additional information on this and other research topics may be found on the home
page of the NCTs International Cancer Information Center's World Wide Web server located at
http://wwwicic.nc.nih.gov.
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HHS FACT SHEET
U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES
April 26, 1996
Contact: HHS Press office
(202) 690-6343
Office on Women's Health
(202) 690-7550
THE CLINTON ADMINISTRATION RECORD ON BREAST CANCER
Overview: Breast cancer is the most commonly diagnosed
cancer and the second leading cause of cancer deaths
among American women. There is no proven way to prevent
breast cancer, so early detection, through manmography
and clinical broast exams, and treatment are essential.
For women age 50-69, having regular mammograms can reduce
the chance OI death from breast cancer by one third or
more. Despite these numbers, nearly half of women age 50
and older have not had a mammogram in the past two years,
while only 37 percent of women age 65 and olde.- have a
mammogram every two years.
The Clinton Administration has responded to the
significant threat posed by breast cancer with increased
efforts in research, prevention and treatment. HHS
Secretary Donna E. Shalala convened a conference in
December 1993 to establish a National Action Plan on
Breast Cancer. The national plan, which is being carried
out today by the public, private and volunteer ectors,
is a key element of the Administration's commitment to
addressing breast cancer as a high priority concern.
At the same time, federal spending on breast carcer has
been significantly increased sine 1993.
And last year, First Lady Hillary Rodham Clinton launched
a campaign urging older women to obtain mammograms, and,
in particular, to promote use of Medicare coverage for
mammography. Both the President and the First Lady have
appeared in TV public service announcements enco uraging
older women to get mammography screening.
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Background: More Women Can Survive Breast Cancer
The lifetime risk of developing breast cancer :oday is one in
every eight women, up from one in every 20 vomen just two
decades ago. Although death rates from brea it. cancer have
been declining in recent years, breast cancer i ccounts for 31
percent of all cancers among women.
In 1995 alone, approximately 182,000 new cases of breast
cancer were diagnosed in women and 46,000 lied from the
disease. Epidemiologic studies estimate that breast cancer
will be diagnosed in 1.5 million American women in this decade
and that breast cancer will claim nearly half a million lives.
Death rates from the disease are highest among older,
minority, and low-income women. During the last 20 years,
death rates from breast cancer for women over 65 increased by
34 percent for African-American women and 12 percent for white
women.
With proper screening and treatment, however, the chances of
surviving breast cancer are improving. From 1989 - 1992,
death rates from breast cancer decreased an ave) age of nearly
5 percent. The largest drop (9.3 percent) was ound in women
ages 50-59, with decreases of over 8 percent a nong women in
the 30-39 and 40-49 age ranges as well. The deci ease was less
apparent among older women, ages 60-69 and 70-79 (4.8 percent
and 3.4 percent), and the mortality rates actually increased
by a percent in women age 80 and above. Cancasian women
overall experienced a decline in breast cancer mortality rates
of 5.5 percent; black women, however, had a 2.6 percent
increase in the rates of breast cancor-related iortality.
HHS Spending on Breast Cancer
HHS funding for breast cancer research, prevention and treatment
has increased from approximately $271 million in 993 to $476
million in 1996. AS the Centers for Disease Control and Prevention
(CDC) are working to increase access for all women to mammography
screening and follow up services, the resources devoted to breast
cancer services have also increased from $42 million in 1993, to
$73 million in 1996. Cancer research is vital to our understanding
of how to prevent, detect and treat breast cancer. The Clinton
Administration has invested in breast cancer research at the
National Institutes of Health by increasing funding from $229
million in 1993, to $403 million in 1996. HHS also helps provide
treatment for breast cancer through the Medicare and Medicaid
programs.
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HHS Action To Combat Breast Cancer
Under President Clinton, a wide array of activities are underway
and new initiatives have been launched:
National Action Plan on Breast Cancer
HHS' Office on Women's Health is coordinating the National Action
Plan on Breast Cancer. This first-ever national plai was developed
in 1993 under Secretary Shalala's leadership. The P: an has awarded
over $9 million in grants for 99 innovative research and outreach
projects, with a special emphasis on the development of public-
private partnerships targeted in the six priority a reas:
The Information Action Council Working Group is working to
improve access to information about breast cancer for
consumers, scientists, and practitioners via the Internet and
other information technologies.
The Etiology Working Group is focusing on efforts to expand
the scope and breadth of biomedical, epidemiol(gical and
behavioral research on breast cancer. The group has
identified four priority areas: chemicals and hormones,
viruses, radiation and electromagnetic fields, and lifestyle
factors.
The National Biological Resources Banks Working Group (NAPBC)
has focused on the development of a national mechanism and
standard for obtaining and storing tissue for miltiple areas
of breast cancer research. The NAPBC has awarded funds to
establish a national biological resources bank and is now
conducting a survey of tissue banks throughout the country to
identify and determine the accessibility of all available
biological resources.
The Working Group to Ensure Consumer Involvement has defined
several specific activities to help ensure consumer
involvement at all levels in the development of national
research, education, and service delivery programs related to
breast cancer.
The Clinical Trial Accessibility Working Group hi B identified
a series of initiatives to address four types of barriers to
participation in clinical trials, including barriers
associated with the informed consent process, patient and
physician misperceptions about clinical trials, lack of
information about the availability of trials, and cost.
The Working Group on Heredity Susceptibility is evaluating the
ethical, legal and policy issues of individuals carrying
breast cancer susceptibility genes.
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Discovery of BRCA1 and BRCA2 Genes for Breas: Cancer
Breast cancer research has been expanded at the National Institutes
of Health. Promising news came late in 1994 when a team of
investigators at the University of Utah, Myriad Geretics, and the
National Institute of Environmental Health Sciences (NIEHS)
identified a breast cancer susceptibility gene (BRCA1) that may
account for 5-10 percent of the breast cancers diagn sed each year.
The discovery of a second, entirely different breast cancer
susceptibility gene, BRCA2 has helped us understand € ven more about
the genetics of breast cancer. Most recentl, researchers
discovered a particular variant of the BRCA1 susceptibility gene in
Jewish women of eastern European descent (Ashkenazi Jews). While
only 5-10 percent of all breast cancers are the result of an
inherited anomaly, these findings hold promise for the development
of new prevention and treatment strategies.
other breast cancer research includes psychosocial research, which
looks at how to enhance the quality of life in women with breast
cancer, and the Breast Cancer Prevention Trial, which is studying
ways in which to prevent breast cancer.
National Breast and Cervical Cancer Early Detection Program
The CDC's National Breast and Cervical Cancer Early Detection
Program offers free or low-cost mammography screening to uninsured,
low-income, elderly, minority, and Native American women in 35
individual states and 9 tribal organizations. Through September
1995, the early detection program provided close to 800,000
screening exams to medically underserved women.
Each of the remaining states, the 3 U.S. territories, and the
District of Columbia are conducting capacity-buildin programs in
collaboration with the CDC to establish greater access to screening
and follow-up services, increased educational programs for women
and health care providers, and improved quality for immography.
Breast Cancer Among the Elderly
The Agency for Health Care Policy and Research (AHCPR) is currently
funding a five-year Patient Outcomes Research Team study on the
care, costs, and outcomes of early stage breast cancer. The study
will examine three alternative treatments for early stage breast
cancer in the elderly: modified radical mastectomy, breast-
conserving surgery with radiotherapy, and breast-conserving surgery
without radiotherapy. The project will look at quality and cost-
effectiveness in these projects and will develop clear
recommendations for treating early stage breast cancer in the
elderly.
-more-
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New Frontiers In Breast Cancer Early Detection
The Department of Health and Human Services has been working with
the Department of Defense, the CIA, NASA, and other public and
private entities to explore ways in which imaging echnologies from
other fields may be applied to the early detection of breast
cancer. In particular, the computer technologies that have been
used to improve spy satellites may help improve breast cancer
detection as well. Several of these new technologies are now being
evaluated in major academic medical centers for their effoctiveness
in diagnosing breast cancer.
Mammography Clinical Practice Cuidelines
Recognizing the importance of the quality of screen ng mammograms
in the early detection of breast cancer, the AHCPR in October 1994,
developed a Clinical Practice Guideline--Quality Determinants of
Mammography--with separate versions for mammography providers,
health care professionals, and consumers. The guidelines define
the areas of responsibility for each member of the health care team
delivering mammograms, including women themselves.
Mammography Standards
New regulations were put in place in 1992 to ensure that all women
have access to high quality mammography services. The roughly
10,000 mammography facilities nationwide accredited by the FDA must
meet quality standards for equipment and personrel, and are
inspected annually.
These regulations spell out the details for requiring acilities to
hire capable technicians, use quality equipment that oduces clear
images, and employ skilled radiologists to interpret the results.
The rules also require that doctors and patients le fully and
quickly informed of results SO that any follow-up testing or
treatment can begin immediately.
The names and locations of FDA certified mammography facilities are
available by calling the Cancer Information Service at 1-800-4-
CANCER.
Environmental Factors and Breast Cancer
HHS' office on Women's Health has established a Federal Interagency
Coordinating Committee on the Environment and Women's Health that
focuses on now home, work, atmospheric pollutants exogenous
hormones, drugs, and other environmental factors may contribute to
the risk of breast cancer and other disorders.
###
Remarks
Cite Becass lanur Coalition
OPG , Acknowledge person in front row
American
creeting
Corporate - Zeneca
Acknowledge
Government - S. Blumenthal
Chairman P
Continuing campaign
LEO
Fed. Gov't - ( annched campaign
- next steps thru budget proposal / S.B. activity)
continuation B targeting of campaign
Happy to invite all of you here to hear what
you're doing to meet challenge
Only If we attack this on all fronts can we win - -
prevent those from never having to have
disease thru mamm education, and continue
funding and work on treatment and were.
Include suggested questions for HRC
Researcher instead of grass creatm roots coalition person
ITHY-05 УЬ 13:39 FRUM:WUMS OFFICE
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THE WHITE HOUSE OFFICE FOR
WOMEN'S INITIATIVES AND OUTREACH
DATE: 4/6
TO:
FAX #:
Jennifer 6-2878 Klein
NUMBER OF PAGES (including cover sheet)
12
FROM:
BETSY MYERS
LISA ROSS
SONDRA SEBA
6-7310
JUDY GOLD
MARY DIXON
JULIE DOYLE
DELIA COHEN
OTHER
NOTES:
NBCC info attached.
THE WHITE HOUSE OFFICE FOR
WOMEN'S INITIATIVES AND OUTREACH
708 JACKSON PLACE, N.W.
WASHINGTON, D.C. 20503
PHONE: (202) 456-7300 FAX: (202) 456-7311
The information contained in this facsimile message is CONFIDENTIAL and intended
for the recipient ONLY. If there are any problems with this transmission, please
call as soon as possible.
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Saved as nbcc. nec
DATE:
MAY 4, 1996
TO:
BARBARA WOOLLEY
& Pennifer Klein
FROM:
SONDRA SEBA, OFFICE FOR WOMEN'S INITIATIVES AND
OUTREACH, PH. 456-7310
EVENT:
BREAST CANCER CONVERSATION, MAY 7, 1996, 2:30 P.M.,
RM. 450
SUBJECT:
NATIONAL BREAST CANCER COALITION (NBCC) & SPEAKERS
PURPOSE:
FIRST LADY'S BRIEFING BOOK
BACKGROUND:
NBCC will be holding its 4th annual Advocacy Training Conference
May 5-6, 1996 here in Washington, DC, to be attended by more than
600 member-breast cancer advocates, most of whom are breast cancer
survivors, from across the country At the conference, they will launch
their Breast Cancer Political Campaign (information attached). On
Monday evening, May 6, they will host a reception at Union Station to
mark the fifth anniversary of NBCC; to dedicate the photo exhibit: The
Face of Breast Cancer, The Legacy Continues and to remember the
women who have died in the struggle (Virginia Kelley's picture is
included in the exhibit); and to acknowledge longtime friends,
supporters and activists. The exhibition will be in the Rotunda of the
Russell Senate Office Building on May 7 for their annual membership
lobby day.
The Coalition is a national non-partisan grassroots advocacy
organization dedicated to the eradication of the breast cancer epidemic
through action and advocacy. Since its founding in 1991, the Coalition
has grown to more than 350 member organizations in every state and
more than 42,000 individual women, their families, friends and
physicians. They continue their initiative of gathering signatures across
the country of those who demand the end to breast cancer, and at the
same time are conducting a voting registration and education campaign.
This year more than 184,000 women will be diagnosed with breast
cancer in this country and over 44,000 will die. There are 2.6 million
women living with breast cancer in this country today. The lifetime
risk of developing breast cancer has risen from 1 in 20 to 1 in 8 in just
20 years. We still do not know what causes breast cancer or how to
prevent or cure the disease.
Funding for breast cancer research and programs has increased from
approximately $90 million in 1990 to $600 million today. The funds
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span HHS and other federal agencies, including the Department of
Defense and the Central Intelligence Agency. A project has begun to
explore how our national investment in defense, space and other
imaging-related fields may provide new technological approaches to
improve the early detection of breast cancer. By implementing the
Mammography Quality Standards Act, the Administration has put into
place comprehensive standards that ensure the quality of mammograms
at the more than 10,000 mammography facilities in the U.S.
The Centers for Disease Control and Prevention's National Breast and
Cervical Cancer Early Detection Program offers free or low-cost
mammography screening to uninsured, low-income, elderly, minority
and Native American women in 35 individual states and nine tribal
organizations. More than 700,000 have been screened through May,
1995.
PREVIOUS
PARTICIPATION: In October, 1993, NBCC delivered a petition with 2.6 million signatures
asking for "a comprehensive plan to end the breast cancer epidemic" to
the President and Hillary Rodham Clinton and Secretary Shalala at the
White House. In response, the President asked Secretary Shalala to
convene a conference to develop a national action plan on breast cancer.
In December, 1993, in large part due to NBCC's efforts and diligence,
the Clinton Administration convened a conference to formulate and draft
a comprehensive and coherent national action plan to improve detection
and treatment of breast cancer. That National Action Plan is in
operation today co-chaired by Frances M. Visco and Susan J.
Blumenthal, M.D., Deputy Assistant Secretary for Women's Health.
In October, 1994, NBCC held its first Gala. The President and the First
Lady served as Honorary Co-Chairs of that event, and Secretary Shalala
received NBCC's first public leadership award. In October, 1995,
NBCC held its second Gala which the First Lady attended and received
the Leadership Award on behalf of herself and the President.
SPEAKERS &
CONTEXT OF
REMARKS:
Frances M. Visco, President, National Breast Cancer Coalition, will be
last to make opening remarks. She will talk about why the Coalition
leadership is in town this week: their advocacy training conference, the
launching of their breast cancer political campaign, lobby day on the
Hill, and the photo exhibition. She will talk about the NBCC's unique
mission: ACTION and ADVOCACY to end breast cancer;
their
goals: increased quality RESEARCH, ACCESS to quality treatment
and care, and INFLUENCE of breast cancer survivors over policy; and
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the idea that breast cancer survivors MUST have a say when policies
are formed and research funding decisions are made. She will
encourage everyone to "get active" in bringing breast cancer to the
forefront of the nation's agenda. (Biography attached.)
Bettye Green
Representative from member-state coalition group), will
represent the local grassroots breast cancer advocate, as well as present
from Indiana
the African American woman's perspective on fighting breast cancer.
She will tell her story of survival and how she turned from being a
breast cancer "victim" to a breast cancer "advocate." (Biography
to be attached.)
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The National Breast Cancer Coalition a grassroots advocacy effort
1707 L Sacet NW. Suite rodo, Washington, DC 20096
(sor) 396-7477. (202) 263-6854 FAX
FRANCES M. VISCO is the first President of the National Breast Cancer Coalition
(NBCC), elected in April, 1992 and a member of its Board of Directors. Formed in May 1991,
NBCC is a grassroots advocacy organization of more than 300 organizational and thousands of
individual members. Until March. 1995, Ms. Visco was a partner in the law firm Cohen, Shapiro,
Polisher, Shiekman and Cohen, Philadelphia, Pennsylvania. and her practice was concentrated in
the area of complex commercial and emilti-district lirigation. She resigned her practice w work
solely on NBCC activities. Ms. Visco is an bonors graduate of St. Joseph's University and of
Villanova Law School where she was an edioor of The Villanova Law Review and chair of the
Woman's Law Caucus. She is & graduate of the 1991-92 leadership class of Leadership. Inc.
On May 14, 1993, President Clinton appointed Ms. Visco as one of three members of the
President's Cancer Panel. She was a member of the President's Cancer Panel 1992 Special
Commission on Breast Cancer until its dissolution in February, 1994. Ms. Visco also sits on the
Department of Defense Breast Cancer Research Program Integration Panel. which oversees the
Department of the Army peer-reviewed research program.
Ms. Visco is also a member of the Board of Directors of the Linda Creed Breast Cancer
Foundation, an organization founded in memory of Philadelphia songwriter Linda Creed. Until
recently, she was also a member of the Board of Women's Way, the nation's oldest and largest
women's funding federation. She also sits on the consumer advisory board of the Temple
University Comprehensive Breast Center. the Legislative Affairs Committee of the American
Cancer Society, Philadelphia Division, the legislative committees of the Greater Philadelphia
Chamber of Commerce; the Advisory Commiume to the Women's Center for Health Promotion at
Thomas Jefferson University Hospital and the hospital's Advisory Council to the undergraduate
and graduate mirsing programs. and the Revien/UCLA Women's Health Program.
Ms. Visco has appeared frequently on national television discussing women's health issues
and has testified before various Congressional committees and panels. She has lectured throughout
the country on the politics of breast cancer and other women's health advocacy issues. Because of
her active role in breast cancer advocacy, Ms. Visco was honored in January, 1993 on ABC's
World News Tonight with Peter Jennings as "Person of the Week." In May of 1994, Ms. Visco
was honored as the recipient of the Judge Learned Hand Award by the Philadelphia Chapter of the
American Jewish Committee. The award honors a leading member of the legal profession for both
her professional and civic accomplishments. At the November 30, 1994. National Women's Law
Center Awards Dinuer honoring Hillary Rodham Clinton. Ms. Visco was also honored for her
work in: improving women's health. In March. 1995. she received Mirabella Magazine's
Powerhouse Award.
Ms. Visco is a breast cancer survivor. She resides in Philadelphia, Pennsylvania and is
married and the mother of B nine year old son.
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The National Breast Cancer Coalition is a non-partisan grassroots advocacy organization
which has more than 40,000 individuals and 350 member organizations. The Coalition's mission
is to eradicate breast cancer through action and advocacy.
When NBCC was formed, annual appropriations for breast cancer research languished at
under $90 million annually. Now, our national commiuneticto breast cancer research has risen
to over $400 million annually, there is @ National Action Plan on Breast Cancer, and an exciting
new peer reviewed breast cancer research program at the Department of Defense. The Coalition
and President Clinton and his Administration have worked closely together to achieve these
goals.
Campaign Meeting
Even before President Clinton was elected, the working board of NBCC met with Hillary
Clinton while she was on the campaign trail. Sherry Kohlenberg, a participant at that meeting,
was selected as one of the Faces of America and was honored as a special guest as part of the
Inaugural Week activities.
President's Cancer Panel
Fran Visco, President of the Coalition, has served on the President's Cancer Panel at the
recommendation of Hillary Clinton. Fran's selection was based not only on the prominence of
NBCC, but her own strengths as a thoughtful strategist. an articulate spokesperson and a tireless
advocate. Fran was reappointed for another term on the Panel this Spring.
National Action Plan
In October 1993. NBCC delivered a petition with 2.6 million signatures asking for "a
comprehensive plan to end the breast cancer epidemic" to the President and Hillary Rodham
Clinton and Secretary Shalala in the East Room of the White House. In response, the President
asked Secretary Shalala to convene a conference to develop a national action plan on breast
cancer.
In December. an historic meeting occurred. Over 150 leading scientists, consumer
advocates, government officials, industry executives and public policy makers gathered with
Secretary Shalala to draft a national action plan. That National Actiopn Plan is in operation
today co-chaired by Susan J. Blumenthal, M.D, Deputy Assistant Secretary for Women's Health
and Fran Visco.
Gala Honoring the President and First Lady
In October, 1994, NBCC held its first Gala The President and the First Lady served as
Honorary Co-Chairs of that event and Secretary Shalala received NBCC's first public leadership
award. In October, 1995 NBCC held its second Gala which the First Lady attended and received
the Leadership Award on behalf of herself and the President.
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Voter Registration/Voter Pledge Drive
Through its national nctwork of advocates, its newsletters and its hompage on the world
wide web, NBCC is recruiting people to register to vote and enlisting breast cancer advocates to
vote for policy makers who support NBCC's goals.
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Fourth Annual. Advocacy Training Conference
Commemorating the
National Breast Cancer Coalition's Fifth Anniversary
May 5,6, &7, 1996
Sunday, May 5, 1996
7:00 a.m. . 1:30 p.m.
Conference Registration
1:30 p.m. . 5:30 p.m.
4th Annual Advocacy Training Conference
6:30 p.m. - 9:00 p.m.
Prosident's Council Dinner & Briefing,
Location to be announced
8:00 p.m. - 9:30 p.m.
Performance of "Purple Breasls "by University of
Southern Maine's Department of Theatro
Monday, May 6, 1996
7:00 a.m. - 8:30 u.m.
Continental Broakfast and Information Tables
8:30 a.m. 5:00 p.m.
4th Annual. Advocacy Training Conference
6:30 p.m. - 9:30 p.m.
5th Anniversary Reception at Union Stalion and
National Dedication of The Face pf Breast
Carcer: The Logacy Continues" eshibit
Tuesday, May 7, 1996
8:00 a.m. - 9:30 a.m.
Congressional Awards Broakfast
at the Rayburn Building, Room B338-340
9:30 a.m.
Lobby Day Briefing on Capilol Hill
at the Capitol, room number to be announced
11:00 u.m.
Lobby Day on Capitol Hill
Unless alherwise moled. all activities will lake place al the Hyall Rugancy Crystal City
at Washington National Airport. located at 2799 Joffsroon Davis Highway in Arlington. Virginia.
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The National Breast Cancer Coalition
a grassroots advocacy effort
1707 L Street. NW. Suice 1060. Washington. DC 20036
(202) 296-7477, (202) 265-6854 FAX
Overview:
Breast Cancer Political Campaign
1996 is a very important year for the National Breast Cancer Coalition, and for all breast
cancer activists. It marks NBCC's fifth year, a bittersweet milestone that we will recognize
throughout the year. But 1996 is also a presidential election year. And, most importantly, it is a
year in which we must renew our commitment to advocacy and rededicate ourselves to our
mission to eradicate breast cancer.
It's time to place breast cancer squarely within the political debate - on our terms. Breast
cancer is a political issue. We will only get the resources necessary and the clout required to
bring the full force of public policy to focus on breast cancer when we raise our voices and
demand it.
It's time to make breast cancer an issue for all policy makers. We must make certain that
this nation focuses on the complex agenda necessary to eradicate breast cancer, and not just on
access to mammograms, or information about breast self examinations.
With your help NBCC intends to place breast cancer at the forefront of the national
political agenda through a number of initiatives and activities. This campaign has three essential
components:
(1) a Breast Cancer Policy Platform. This ten plank platform sets out the policy
goals that we believe are vital to our mission to eradicate breast cancer. Each plank
addresses an issue that must be dealt with by the President, Congress or Agencies. Our
network of advocates will bring the platform to all elected and appointed officials and
ask that they sign an endorsement. We will publish the names of those who have signed,
and those who have declined, in our newsletter. We will continually monitor officials'
response to our platform and annually recognize those who have brought our agenda
forward. We will push to have our platform incorporated into the Republican and
Democratic party platforms.
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(2) a Voter Registration/Voter Pledge Drive. We want to send the message that
breast cancer is a political issue. Each goal that we have set - increased quality research,
access to quality treatment and care, and influence of breast cancer survivors over policy -
relies on the political process for its success. We educate our members that it is vital to
our movement to pay attention to who sits in every office, from the state legislatures, to
governor, to the United States Congress and the Presidency. As part of this campaign, we want
to facilitate registration and will have information available at our Face of Breast Cancer Exhibit
as it tours the country, with our signature campaign and throughout our grassroots network. We
recognize it is not enough to register, so we are asking that each individual sign a pledge that they
will vote, and give us permission to follow up with them to remind them of their pledge.
(3) Campaign 2.6. We are in the process of launching a new signature campaign
Through this campaign we will collect 2.6 million signatures on a petition to the
President and Congress asking that $2.6 billion be appropriated for quality breast cancer
research between now and the year 2000 and that representative breast cancer activists
have a meaningful say in how that money is allocated.
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NATIONAL BREAST CANCER COALITION
BREAST CANCER POLICY PLATFORM
BREAST CANCER IS AN EPIDEMIC. There are 2.6 million women living with breast
cancer in this country today. In 1996, 184,300 women will be diagnosed with
breast cancer and 44,300 women will die of the disease. While science and grassroots
action have made strides in the search for answers, we still do not know what causes
breast cancer, how to prevent it or how to cure it. In 1991, the National Breast
Cancer Coalition was formed - a grassroots advocacy organization with one mission,
to eradicate breast cancer through action and advocacy.
To ACHIEVE ITS MISSION, THE NATIONAL BREAST CANCER COALITION FOCUSES ON THREE GOALS
RESEARCH: increasing appropriations for high quality, peer-reviewed research and working within the sciencific
community to focus research on prevention and cure:
ACCRSS: increasing access for all women to high quality treatment and care and to breast cancer clinical trials;
INFLUENCE increasing che influence of women living with brease cancer and ocher breast cancer activists in che
decision making that impacts all issues surrounding breast cancer.
Through its network of accivists across the country - 350 organizations and 41,000 individuals strong - the National
Breast Cancer Coalition has brought about fundamental change. increasing federal appropriations for breast cancer sixfold.
precipicating an unprecedented breast cancer research program administered by the Department of the Army. bringing
about and overseeing the National Action Plan on Breast Cancer. a public/privace pattnership and bringing brease cancer
to the forefront of the nation's agenda.
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The National Breast Cancer Coalition believes that the following policies 7162451 be implemented in order in continue 10 make
progress against breast cancer and ultimately. to eradicate the disease.
ONE
The United States Congress must appropriate $2.6 billion for high quality, peer-reviewed breast cancer
research, by the year 2000.
Two
The United States Congress and the Presidenc of the United Stares must continue support for the
Department of Defense peer-reviewed brease cancer research program. under the strategies recommended
by the Institute of Medicine.
THREE The United States Congress and the President of the United Srates must commit to continued, increasing
appropriations for biomedical research through the National Institutes of Health and the National Cancer
Institute and implement or expand programs to fund quality. peer-reviewed breast cancer research through
all appropriate agencies and departments, such as the Environmental Protection Agency and the Veterans
Administration.
FOUR The President of the United States and the United States Congress must expand the federal commitment
to eradicaring breast cancer through increased outreach and education programs and the regulation and
provision of treatment and other services, in all agencies and departments, including the Environmental
Protection Agency, the Center for Disease Control, the Health Care Financing Administration, the Department
of Education, che Department of Defense and the Veterans Administration.
FIVE
The President of the United States should continue support for a national action plan on breast cancer
that is a public/private partnership, under the leadership of che National Breast Cancer Coalition.
Six
The laws. regulations and policies of the United States must mandate universal access to high quality
health care.
SEVEN All women of appropriate age should have access to high quality, screening mammography at
appropriate intervals.
EIGHT Discrimination in the provision of health insurance or employment based on pre-existing condicions or
predisposition to disease must be climinated.
NINE Third party payment of all costs, including all medically necessary care. incurred by participation in
approved clinical crials and investigational studies must be mandared.
TEN
The laws of the Uniced States and regulations of all federal and state agencies and departments that
impact breast cancer. must mandare the inclusion of representative consumers in all decision making.
January. 1996
National Breast Cancer Coalition Breast Cancer Policy Platform Statement of Endorsement
1.
do endorse and
(position/candidate for)
pledge my support for the National Breast Cancer Coalition's Breast Cancer Policy Platform.
Signature
Date
Representing
AMERICAN GREETINGS
ONE AMERICAN ROAD
CLEVELAND, OHIO 44144-2398
216/252-7300
FAX 216/252-6778
May 3, 1996
Barbara Wooley
Office of Public Liaison
The White House
1600 Pennsylvania Avenue
Washington DC 20500
Dear Barbara:
Good talking with you yesterday. As promised, here is a quick outline of American Greetings
Corporation's role in supporting the Administration's goal of furthering mammography awareness
for women:
Reproduce POP art from last year's campaign as public service announcement poster and
mail to retail base. Retailers will be encouraged to display the poster with our Mother's Day
Cards to help purchasers remind loved ones to schedule a breast exam.
To coincide with Grandparent's Day in September and Breast Cancer Awareness Month in
October, American Greetings is planning to replicate last year's highly successful Mother's Day
campaign at retail. Supporting POP will be redesigned to highlight the Administration's
initiative to fund yearly mammograms for women 65 plus. Card purchasers will have the
opportunity, via retail, to insert a special mammogram message in their card. The reminder will
feature pertinent government agency phone numbers, messages, etc. This campaign will be
done in partnership with the Food Marketing Institute (FMI) who intends to offer participating
retailers this message to reproduce on grocery bags.
As part of American Greeting's launch of our new "Cards and More" web site, we will provide a
free mammography reminder to site visitors. This is the first on-line use of mammography card
reminders to support the ongoing efforts of the campaign.
Additionally, American Greetings funds the Rite Aid Corporation's mammography program
which provides free Mother's Day mammogram certificates through its participating
pharmacies. I've attached some information from yesterday's press conference in Harrisburg
which I attended with Ohio First Lady Janet Voinovich.
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May 3, 1996
Page 2
Barbara, American Greetings has long been an advocate of promoting good breast cancer
prevention and awareness for its associates. Mammograms are covered 100% through all our
insurance plans. Additionally, we provide the convenience of a mobile mammography unit twice a
year, free of charge at various plant locations and world headquarters. All associates 40 and over,
are encouraged to schedule an exam for themselves or their spouse. At world headquarters, on-
site educational forums promote good breast health. These mobile visits and forums are well
publicized in appropriate house organs to encourage active participation.
I look forward to seeing you Tuesday. Morry Weiss, our Chief Executive Officer and Chairman,
will be joining us. Thank you for the opportunity to meet Mrs. Clinton prior to the conference. I will
follow-up with Robyn regarding possible White House luncheon and tour for Mr. Weiss.
Any questions, please feel free to call me here at the office, 216-252-4945, or at my home, 216-
267-0335. Attached is response form for our attendees. We are honored to participate in
furthering breast health awareness directly with the Administration. Thanks, Barbara.
Best regards,
Minatton Maureen Stratton
Director, Marketing/Public Relations
& Trade Relations
MAS/mmw
Attachment
CC:
Dagmar Farr (FMI). Jackie Nedell, Ann Stock, Morry Weiss
GR5:barbw5-1.doc
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Zeneca Inc.
Breast Cancer Early Detection Initiatives
Fact Sheet
National Breast Cancer Awareness Month
Zeneca is the founder and sole funder of this October event now in it's 11th year. The campaign is
supported by 16 not-for-profit organizations and government agencies who comprise the Board of
Sponsors. The sole message of the campaign is the importance of early detection in the fight against
breast cancer. Key elements include:
Promotion Kit - a tool kit for community-based organizations and employers to develop their own
programs for breast cancer awareness month.
Awards Program - an awards competition and gala recognizing leaders in worksite programs,
the media and in the community for innovative programs in early detection.
Exhibits Program - a portable exhibit is available for use at trade shows, employer meetings and
conventions to promote early detection.
Worksite Initiatives
Zeneca was one of the first companies to initiate on-site mammography screening to employees at
the headquarters site along with classes in breast self-exam. The program was initiated in 1989.
Since then twelve cancers have been found.
CEO to CEO Program
Zeneca reaches out to CEOs and all employers through several programs:
"Early Detection Initiatives: Investing in Breast Cancer Screening at the Worksite" - a
comprehensive "how-to" manual on setting up worksite screening programs for breast cancer.
"Early Detection Initiatives: Breast Cancer Screening and Education at the Worksite" - a
speakers kit for promoting early detection.
"The New Corporate Agenda" - a video tape describing Zeneca's successful program and
others.
Community Outreach Initiatives
"Early Detection Initiatives: Breast Cancer Screening and Education in the Community" - a
speakers kit for promoting early detection to underserved women.
The A to Z Project - a cooperative program with the American Cancer Society-Delaware Division
designed to challenge Delaware employers to help fund mammograms for underserved women
in the state of Delaware.
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ZENECA
Pharmaceuticals
Robert C. Black is Vice President of Zeneca Inc. and President of Zeneca Pharmaceuticals,
a business unit of Zeneca Inc.
Mr. Black joined the company in 1965 as a sales representative. In 1970, he was appointed
to the first of many field and staff Sales & Marketing positions, leading to ultimate
appointments as Director of Sales, Director of Planning and Director of Marketing. In
1986, Mr. Black was named Vice President of Sales & Marketing and in 1988, he was
seconded to the U.K. where he served as General Manager-Territorial for the International
Pharmaceutical Business. At the conclusion of his overseas assignment, Mr. Black
returned to the United States and was named President of Zeneca Pharmaceuticals in 1991.
A native of Santa Rosa, California, Mr. Black earned his Bachelor's degree in biology from
San Francisco State College in 1965.
Mr. Black is a member of the Board and Executive Committee of the Pharmaceutical
Research and Manufacturers of America, Chairman and a member of the Board of the
Pharmaceutical Research and Manufacturers of America Foundation, member of the Board
and Executive Committee of the Anesthesia Patient Safety Foundation of the American
Anesthesiology Association, and a member of the Board of the Industries Coalition
Against Cancer. Mr. Black is a trustee of the Wilmington Medical Center, a member of the
Visiting Committee of the University of Delaware School of Nursing and a member of the
Editorial Advisory Board for Pharmaceutical Executive magazine.
Zeneca Inc. is a $2.8 billion bioscience business with approximately 6,000 employees at 53
locations in 24 states. Zeneca Inc. is a wholly-owned subsidiary of the UK-based Zeneca
Group PLC (NYSE:ZEN), a major $7.6 billion international bioscience business engaged in
the research, development, manufacture and marketing of ethical (prescription)
pharmaceuticals, agricultural and specialty products and the supply of healthcare services.
5/96
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P. 2
Pessy Kirk Bell
1. Fort Findlay Award - Recognition for successful career and record of outstanding
achievement given by citizens of the community where she once lived.
2 On North Carolina Governor's Advisory Council for Travel & Tourism
3. Peggy Kirk Bell is one of the first ladles to serve on the F.C.A. (Fellowship of Christian
Athletes) Board of Directors with Tom Lendry, former Dallas Cowboys Coach, as
chairman. Presently Is a life trustee and F.C.A. Hall of Fame member.
4. Selected to North Carolina Sports Hall of Fame in 1976.
5. Selected to Carolinas Golf Hall of Fame in 1981.
6. Inaugural LPGA/Rolex Ellen Griffin Award winner 1989.
7. Recipient of USGA's Dob Janes Award for 1990.
8. Instructor for two video tapes - "How to Play Your Best Golf" and "Women's Golf".
9. Golf Digest - named one of five most influential women in golf.
10. Golf Digest - named one of six best women instructors in the United States.
11. Author - "A Woman's Way to Better Golf".
12. NGF loe Graffis Award winner.
13. LPGA Teacher of the Year.
14. LPGA Master Professional
15. Peggy Kirk Bell writes periodically for "Golf Magazine", "Womea Golfer", "Golf
World", "Golf Digest", "Par Magazine".
16, Ohio Golf Hall of Fame 1992.
17. Received Honorary Doctorate at University of Findlay, in Recreational Management,
1993.
18. William Richardson Award given by The Golf Writer Association of America, 1993.
003
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Pessy Kirk Bell
Born in Findlay, Ohio where she learned to play golf from Leonard Schmutte, a professional
at Findlay Country Club. She was voted best athlete in high school. She went to Sargent
Physical Education School of Boston University for two years. She graduated from Rollins
College - Winter Park, FL with a degree in Physical Education in 1943.
A long list of titles and honors were won by Peggy Kirk Bell in both amateur and
professional golf. In 1947 she teamed with Babe Zaharlas to win the International Four-Ball.
Peggy is a charter member of the LPGA and the first lady golfer to fly the golf tour from
coast to coast in her own plane.
In 1953 she married her hometown sweetheart and a former pro basketball player, Warren
E. (Bullet) Bell. During the same year, they bought Pine Needles, a great Donald Ross golf
course in Southern Pines, North Carolina with Julius Boros and the Cosgrove family. There
were no buildings, not even an equipment barn. After two years, the Bells bought out the
other partners and started building what is now recognized as one of the top resorts in the
USA. Warren was his own architect and designer - it consists of nine lodges, clubhouse
with dining rooms, bar and pro shop, 18 hole golf course, swimming pool, tennis courts,
recreation room, convention meeting center with the latest audio visual cquipment and
covered individual practice tees.
Although she no longer is a regular on the Ladies' PGA tour, she continues to rank as one
of the country's foremost gulf professionals and teachers.
Peggy as a consultant for 44 years with Spalding Sporting Goods Co., now teaches the guests
at their family-owned Pine Needles Resort. Five times a year, In February thru September,
Pine Needles offers 3 Peggy Kirk Bell Ladies Golfari, which has become a very popular
outing for the ladies, where they come for five days and four nights for galf instruction and
playing the Pine Needles golf course. The Bell family purchased the Mid Pines Resort,
across the street, in 1994.
During July, she and her family have a one week Adult Camp and an eight day Co-Ed
Youth Golf Camp for the young people.
They have three lovely children, Bonnie, 40, married to Pat McGowan, P.G.A. Tour player;
Peggy Ann, 35, married to Kelly Miller, Manager of Pine Needles Resort; and Kirk, 32,
married to Holly Spofford Bell, Sales Manager at Pine Needles. Son Kirk is a loan officer in
Southern Pines for Equity Services, a mortgage bank. Tournament Championships Three
time Ohio Amateur, North-South Amateur, International Four-Ball, Everylades Two-Ball,
Palm Beach Amateur, Titleholders, Eastern Amateur, 1950 Curtis Cup Team, 1951
Weathervane Team (First LPGA Golf Team)
001
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BIOLOGIX COMMUNICATIONS
A DIVISION OF THE HAI LEWIS GROUP, INC
FACSIMILE TRANSMITTAL FORM
ATTENTION:
Barbara Wooley
COMPANY:
0 ffice of Public Liana
FROM:
Tamar Small
DATE:
May 1, 1996
SUBJECT:
NUMBER OF PAGES, INCLUDING THIS PAGE:
3
FAX NUMBER CALLED:
202.456.6218
BIOLOGIX JOB NUMBER:
IF YOU HAVE NOT RECEIVED ALL PAGES, PLEASE CALL: 215-563-0561.
OUR FAX # IS: 215-563-1148.
Barbara,
These are the three levels of commitment you asked about.
Level 1
How do you encourage women in your workplace to ensure they have regular
mammograms (e.g. health plan coverage, promoting mammography to
employees, paycheck stuffers etc.)?
Level 2
Does your corporation go beyond the limitations of your health plan coverage,
by paying for the entire cost of mammography, allowing time off for a
mammogram, arranging for worksite mobile vans, extending services to
dependents and retirees, etc?
Level 3
Does your corporation's commitment extend beyond the worksite to include
community outreach and/or national mammography awareness?
Sincerely,
Sheila Perlick
62878
1610 CHESTNUT STREET . PHILADELPHIA, PA 19103 a PHONE 215/563-0561 . FAX 215/563-1148
500
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SENT BY:C. D.C. ATLANTA, GA. 11-54-7: ; 6:37AM ; CDC Public Affaire-
ZV6
S
BUILDING PARTNERSHIPS
FOR BREAST HEALTH OUTREACH
A National Teleconference
FOR IMMEDIATE RELEASE
CONTACT: Beth Strode
April 24, 1996
(202) 452-9447
ase Press office
(404) 6.39-3286
LANDMARK TELECONFERENCE ADDRESSES
RATES OF BREAST CANCER SCREENING
15,000 Participants Learn How to Motivate Underserved Women
to Practice Early Detection
Washington, D.C./April 24, 1996 Over 15,000 participants gathered today at 500
teleconference viewing zites across the U.S. to address the fact that 65 parent of WOMEN
age 50 and older have not had a screening mammogram within the past year. In 1996, it
is estimated that 184,300 women will be diagnosed with breast cancer and that 44,300
women will die from the disease.
The teleconference was sponsored by the Centers for Disease Control and
Prevention's (CDC) National Breast and Cervical Cancer Early Detection Program and
Avon's Breast Cancer Awareness Crusade.
Today's teleconference focused on innovative outreach programs. which
overcome personal, cultural, and logistical barriers that often prevent underserved women
from practicing the recommended steps for early detection. These steps include screening
mammograms, clinical breast exams, and breast self-exams.
more
A project of Avon's Breast Cancer Awareness Crusade CDC National Brease and Cervical Cancer Early Detection Program
New York State Department of Health WOED Pittsburgh
WOED Pittsburgh 4802 Fifth Avenue Pirtsburgh, PA 15213 412/622-1300
900
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"Surprisingly, cost is not always the primary barrier to seeking early detection
services among low-income, recial/ethnic minorities, and older women," said
;
teleconference panelist Linda Burhansstipanov, Dr.P.H., Director of the AMC Native
American Cancer Research Program of Denver. "Even among women with Medicare
coverage for mammograms, 63 percent do not obtain the procedure. Other common
barriers are less obvious - fear of the procedure and the results, cultural beliefs, and lack
of transportation and childcare."
If breast cancer is diagnosed in its earliest stage. the vast majority of women can
be successfully treated. "To encourage women to take advantage of these lifesaving
early detection services, the public health community must form non-traditional
partnerships with local organizations and corporations, such as Avon. who can reach
women one-on-one," stated CDC Director Dr. David Satcher.
Since 1993, Avon's Crusade has joined forces with CDC's Program to promote
breast health and early detection. Avon's Crusade is funding 180 community outreach
programs and educating women nationwide through its force of 450,000 Independent
Sales Representatives. "Avon has co-sponsored this teleconference to share key lessons
learned from these programs. In turn, we hope local organizations will replicate effective
outreach strategies in their own communitics," said James E. Preston. Avon's Chairman
and Chief Executive Officer.
more
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SENT BY:C. D. C. ATLANTA, GA. :11-54-7: ; 8:39AM : CDC Public Affairs+
202 690 6247:# 5
This teleconference is only one part of the partnership between Avon's Crusade
and CDC's Program to promote breast health and early detection. CDC provides funding
to state and territorial health departments, tribes, and tribal organizations to make
screening mammograms and other early detection vices available to underserved
women Since its inception, the CDC Program has provided more than 300,000
mammograms, resulting in 1,674 women being diagnosed with breast cancer.
Through the sale of breast cancer awareness pins and pens, Avon's Independent
Sales Representatives have raised more than $16.5 million to fund community outreach
programs implemented by the YWCA of the U.S.A.'s ENCORE program and the
National Alliance of Breast Cancer Organizations (NARCO) Avon's Representatives
have played a vital role in educating women by distributing more than 48 million
brochures on early detection.
The teleconference was produced by WQED Pittsburgh. a public television station
located in Pittsburgh, Pennsylvania. The teleconference can be viewed on April 24, from
7:00-4:00 pm. HIYT, by tuning into the following skillin willington C-Band (Salaxy
C 31 Transportal 11, Audio 8.4/8.8 Mills) and Ku-pano (Galaxy K-7; Transponder 13;
Audio 6.2/6,8 MHz).
*****
800
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New Balance
New Balance has been actively involved supporting breast health and mammograp y since 1992.
This began with our sponsorship of Race For The Cure, the nationwide series of IU'IS and fitness
walks that benefit the Susan G. Komen Breast Cancer Foundation. New Balance hus been a
national sponsor of the series since that time and has steadily increase our involven ent each year.
One of our main objectives with our involvement has always been to to raise aware ness for New
Balance's commitment to women. The other is to
increase public awareness for the Race For The Cure series and the Susan G. Kome 1 Breast
Cancer Foundation.
In 1994, New Balance began promoting the race series in our national advertising campaign. We
developed a 30 second television commercial that aired nationally on cable televisio n. Along
with the television spot. we developed a print advertisement that has run in running publications,
women's general interest books and trade magazines. The print ad was updated in 1995 and has
since run in several of the publications this year, 1996. This is supplemented with 01 r regional
advertising specific to each race city that has included print and radio spots. All of our
advertising includes a special Race For The Cure #800 for consumers to call for loca 1 race
information and how to get more breast health information.
The advertising is supplemented by a strong, in-storc point of purchase program incl ading
special Race For The Cure wellness centers, shelves, pins hats and tech information heets.
These materials have a pink ribbon and breast health information (or at least a toll fre e number
on where to get more information).
Since 1994 New Balance has inserted shower cards into several of our women's shoe boxes. We
have incorporated the pink ribbon into the tongue label design of some of our women's shoes.
Each year we designate two shoes to carry the pink ribbon.
We have also brought the Race For The Cure to Boston where our corporate headquarter is
located. in its three years, the Boston Race For The Cure has supported local manmo Taphy
programs that cover treatment, research and education. Among some of the programs he race
has funded include funded Boston City Hospital, YWCA ENCOREplus Program, Fenway
Community Health Center, Lahey Hitchcock Clinic and Mobile Diagnostic Services.
Internally. we have developed our own work site breast health awareness program. For the past
two years we have provided breast health seminars aimed at increasing awareness for reast
cancer as well as communicating the importance of mammography and its role in early detection.
For the past two years we have held "brown bag lunches" for our employees. We prov de the
speaker, beverages and dessert; all they have to do is show up and bring their lunch. One is in
Spanish (for our manufacturing employees) and one is English. We have brought in "experts" to
provide the information. We have worked with American Cancer Society and local hos pitals.
The attendance at these hour long sessions has increased each year. We also know that IS a result
of the sessions more women have gotten mammogram.
We have supported the awareness programs with actual health plan coverage of mamm- sgraphy.
Under New Balance health insurance, an employee covered under the corporate plan is covered
05/04/96 SAT 16:54 FAX 202 456 2930
IVIT OF
id
100% for a mammogram each year when referred by a primary care physician or by ar OBGyn.
There is a $10 co-payment for the office visit; all lab and radiology fees are covered at 100%.
We have extended ourselves publicly by letting other corporations know what we are loing. I
have attended health care seminars across the country outlining our program as it serves as a
model for other small companies to follow.
New Balance plans to continue our involvement with the cause. We continually create new
avenues for awareness within our company. We hope to someday soon have a work si e mobile
van to close the loop with our awareness program and mammography.
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Mother's Day
Mammograms
30 HUNTER LANE
CAMP HILL, PA 17011
717-730-8257
FAX: 717-731-4737
RELEASE:
Upon Receipt
CONTACT:
Jolene Zelinski, Rite Aid Corporation, 717/730-8257
Charlotte Asherman, Pennsylvania Breast Cancer Coalition, 610/380-4995
RITE AID GIVES THE GIFT OF LIFE
- Free Mother's Day Mammogram Certificates Available At Area Rite Aid Pharmacies -
Harrisburg, Pa. (April 29, 1996) -- "Give a gift that could save a life. Give yourself or
someone you love the opportunity to receive a free mammogram." That is the message Rite Aid
Corporation and the Pennsylvania Breast Cancer Coalition (PBCC) are conveying to women this
Mother's Day.
This year, Rite Aid once again is joining forces with the PBCC, Pinnacle Health System,
Lancaster General Hospital, York Cancer Center and WHTM-TV/Channel 27 in the Harrisburg area to
sponsor the PBCC's 1996 Mother's Day Mammogram Program. Founded in 1990 by Charlotte
Asherman, executive director of the PBCC, the Mother's Day Mammogram Program is a breast
cancer awareness campaign designed to educate women about breast cancer and the importance of early
detection. As a founding sponsor, Rice Aid is committed to offering uninsured and underinsured
women the opportunity to receive free mammograms.
First Lady Michele Ridge serves as the honorary chairperson of the PBCC and spokesperson
for the Mother's Day Mammogram Program. Mrs. Ridge, who lost a friend to breast cancer, vowed
to work with Rite Aid and the PBCC to provide the women of Pennsylvania with information about
breast cancer and a source of free mammograms. "It is my hope that someday we find a cure," said
Mrs. Ridge. "Until then, a mammogram is a woman's best defense against breast cancer."
-more-
Mother's Day Mammograms is a breast cancer education and outreach program, sponsored by Rite Aid Corporation
and the Pennsylvania Breast Cancer Coalition, a tax-exempt organization under IRS regulations
0111
PUBLIC LIAISON
05/04/96 SAT 16:55 FAX 202 456 2930
Page 2
Before joining GLAMOUR, where she was a writer and editor specializing in
health, fitness, consumer and social issues, Ms. Gordon worked in corporate
public relations at Cluett, Peabody & Co., Inc. She is a graduate of the University
of Michigan.
# # #
GLAMOUR/HANES HAND IN HAND was launched by GLAMOUR magazine and
Hanes Hosiery in September, 1992, and is the first and only ongoing national
breast-health education program for women ages 18-39. Based on the
philosophy that "Good Looks Start With Good Health," the program focuses on
empowering women to take control of their breast health rather than ignore it out
of fear or lack of knowledge. HAND IN HAND is partnered with the National
Cancer Institute (NCI), The American College of Obstetricians and
Gynecologists (ACOG) and the American Health Foundation (AHF) and
distributes free, multi-cultural educational materials, including brochures, posters
and BSE shower cards through six additional partner organizations. In addition,
HAND IN HAND breast-health information has been packaged in 90 million pairs
of Hanes Hosiery sold at retail and is published regularly in GLAMOUR. The
program also inaugurated a series of breast-health seminars on college
campuses in 1994 and works with the New York City Department of Health and
Women in Need to educate young, inner-city women. HAND IN HAND received
the 1993 Social Responsibility Award from Women Executives in PR, the
Community Action Network 1993 Media Award and special recognition from The
National Council on Women's Health and The National Conference of Puerto
Rican Women. Recently, First Lady Hillary Rodham Clinton recorded a video
message praising HAND IN HAND.
PRESS CONTACT:
Maury Rogoff or Shoshana Kamis
MAURY ROGOFF PUBLIC RELATIONS
Tel: (212) 246-6777
012
PUBLIC LIAISON
05/04/96 SAT 16:56 FAX 202 456 2930
05/02/96 THU 13:03 FAX 202 456 2930
PUBLIC LIAISON
002
001/003
05/02/96 10:26
BOLOGIX COMMUNICATIONS
A DIVISION or THE HAI LEWIS GROUP INC
FACSIMILE TRANSMITTAL FORM
ATTENTION:
Barbara Wooley
COMPANY:
0 fffee of Public Liason Public
FROM:
Tamar Small
DATE:
May 1, 1996
SUBJECT:
NUMBER OF PAGES, INCLUDING THIS PAGE:
3
FAX NUMBER CALLED:
202.456.6218
BIOLOGIX JOB NUMBER:
IF YOU HAVE NOT RECEIVED ALL PAGES, PLEASE CALL: 215-563-0561.
OUR FAX # IS: 215-563-1148.
Barbara,
These are the three levels of commitment you asked about.
Level 1
How do you encourage women in your workplace to ensure they have regular
mammograms (e.g. health plan coverage, promoting mammography to
employees, paycheck stuffers etc.)?
Level 2
Does your corporation go beyond the limitations of your health plan coverage,
by paying for the entire cost of mammography, allowing time off for a
mammogram, arranging for worksite mobile vans, extending services to
dependents and retirees, etc?
Level 3
Does your corporation's commitment extend beyond the worksite to include
community outreach and/or national mammography awareness?
Sincerely,
Sheila Perlick
62878
1610 CHESTNUT STREET 8 PHILADELPHIA, PA 19103 M PHONE 215/563-0561 I FAX 215/563-1148
05/02/96 THU 13:03 FAX 202 456 2930
PUBLIC LIAISON
1
003
4
05/02/96
10:26
002/003
TO: Jennifer Klein
MEMO
Jackie Nedell
Barbara Wooley
FROM: Tamar Small
DATE: MAY 1, 1996
The following is an updated list of corporations active in worksite mammography initiatives and local or
national awareness campaigns. The number to the left of the corporation's name corresponds to the level of
their corporate commitment.
Specific information received:
interest confirmed in
undertaking challenge:
3
New Balance Athletic Shoe
Eli Lilly
level
Joyce Furman
Greg Larson
3
Allied Signal Corporation
(617) 783-4000
(317) 276-3665
Christine Haskins
Dawn Alexander
(201)445-2000
1
Patagonia
(Burson Marstellar)
3 Avon
Lu Setnicka
(202) 833-4205
Joanne Mazurki
(805) 643-8616
(212) 546-8577
(805) 643-1648 (fax)
Estee Lauder
Deborah Krulewitch
3
Johnson & Johnson
3
Rite Aid
(212) 572-4216
Willard Nielsen
Jolene Zelinski
(908) 524-0400
(717) 761-2633
Glamour Magazine
(908) 524-3564 (fax)
Linda Gordon
3 Zeneca
(212) 447-1011
3
Sara Lee Hosiery (Hanes)
Steve Lambert
Leila Meresman
(800) 456-3699
3
J.C. Penny
(212) 307-2012
Jim Schwaninger
(212) 307-2040 (fax)
Responses en route to Biologix:
(202) 862-4811
3
K-Mart
American Greetings
Leslie Kota
Maureen Anne Stratton
(810) 637-1120
(216)252-49-45
3
Kodak
3
Bristol Myers Squibb Oncology
Dawn Beck
Susan Braun
(716) 781-5856
(908) 843-5300
and
3
Maidenform
Kathleen O'Donnell
Hope Sunshine
(609) 897-2135
(201) 436-9825 (fax)
(609) 897-6123 (fax)
(201) 953-1400
05/02/96 THU 13:04 FAX 202 456 2930
PUBLIC LIAISON
4.
004
05/02/96
10:27
0 003/003
Corporations contacted responses
rederal Express
Mary Kay Cosmetics
pending:
Melissa Deas
Karen Dodge
(901) 396-3600
(214) 687-6300
3M
(901) 332-0706 (fax)
(214) 687-1611 (fax)
Elizabeth Long
(612) 733-8704
First Federal Bank of California
Merck
(612) 736-2133 (fax)
Craig Smith
Isabelle Claxton
(310) 319-6000
(215) 652-8571
American Airlines
(310) 319-5930 (fax)
(215) 652-8959 (fax)
Robert L. Crandall
(817)963-8199
Gannett
Nordstrom
Mimi Seller
Brooke White
American Express
(703) 284-6000
(206) 628-2111
Michael O'Neill
(703) 276-5548 (fax)
(206) 628-1925
(212) 640-5951
(212) 619-9224 (fax)
GE Medical Systems
Plizer
Ellen Goldstein
Karen Katin
Apple Computers
(414) 574-8808
(212) 573-2251
Kevin Sullivan
(414)574-8790 (fax)
(408) 996-1010
Pier 1 Imports
(408) 996-0275
General Mills
Katherine Manroe
James L. Craig
(817)878-8000
AT&T
(612) 540-2244
Donna Alexander
Pitney Bowes
(215) 963-1869
General Motors
Diana Russo
(215) 963-1873 (fax)
Douglas VanBrocklin
(203) 351-7710
(313) 556-1753
(203) 351-6303 (fax)
Automatic Data Processing
Jeanne Rose
Georgia Pacific
Polaroid
(201) 998-5714
Lynn Akins
Warren Kantrowitz
(404) 652-5253
(617)577-4846
BE & K
Scott Robertson
Glaxo Wellcome
Schering Plough
(205) 969-3600
Robert Ingram
Kathy Hurtado
(205) 972-6780 (fax)
(919) 248-2980
(908) 298-5151
Ben & Jerry's Homemade
Hechinger
Scott Paper
Rob Miclulak
Greg Rosenberg
Joseph McCadden
(802) 244-5641
(301) 925-3730
(610) 522-5097
(802) 651-9624
(301) 925-9325
United Technologies
Champion International
IBM
Walter Wiechetek
Jerilyn Medrea
Debora Lacy
(203) 654-2251
(203) 358-7000
(914) 765-1900
(914) 766-8358 (fax)
Xerox
Coors Brewing Company
Rhonda Wilson
Mary Greenwood
John Hancock Financial Services
(203) 968-3000
(303) 277-5458
Roy Anderson
(203)968-3368
(617)572-6385
Digital Equipment
(617) 572-8707
Dan Kaferle
(508)493-2195
Leo Burnett
(508)493-7374 (fax)
Walter Peterson
(312) 220-5959
(312) 220-3299 (fax)
BIOLOGIX COMMUNICATIONS
A DIVISION Of THE HAL LEWIS GROUP, INC.
As is V work work-in This
attached representing Tot% lot of
Progress worksite
Gomer
I
From Tamar Small the corporate memmography
PS I Sert B Wooley acopy of
education ket developed by
1610 CHESTNUT STREET PHILADELPHIA, PA 19103 PHONE 215/563-0561 FAX 215/563-1148
Zeneca. Let me know if you'd like one.
BIOLOGIX COMMUNICATIONS
A DIVISION OF THE HAL LEWIS GROUP, INC.
TAMAR H. SMALL
EXECUTIVE VICE PRESIDENT
1610 CHESTNUT STREET
PHILADELPHIA, PA 19103
PHONE 215/972-0966
FAX 215/563-1148
TO: Jennifer Klein
MEMO
Jackie Nedell
Barbara Wooley
FROM: Tamar Small
DATE: APRIL 26, 1996
The following represents a preliminary list of corporations active in worksite mammography initiatives and
local or national awareness campaigns. Their efforts vary in focus and implementation, yet all are exemplary
in their commitment to increasing awareness of and access to mammography. Each has been asked to meet
the challenge by increasing their corporate commitment, undertaking a next step in this arena. In addition
to contacting the list of last year's White House mammography campaign sponsors; networking with
Biologix's contacts, we created our own database of "honor roll" corporations to contact (from "Working
Mother" and "Working Woman" magazines and The 100 Best Companies To Work For In America), with
focus on the best corporate workplaces for women, combined with lists provided to us by the Industry
Coalition Against Cancer and the National Alliance of Breast Cancer Organizations.
Specific information received;
Responses en route to Biologix:
interest confirmed in
undertaking challenge:
American Greetings
Hanes Hosiery
Maureen Anne Stratton
Leila Meresman
Avon
(216)252-49-45
(212) 307-2012
Joanne Mazurki
(212) 307-2040 (fax)
(212) 546-8577
Bristol Myers Squibb Oncology
Susan Braun
J.C. Penny
K-Mart
(908) 843-5300
Jim Schwaninger
Leslie Kota
and
(202) 862-4811
(810) 637-1120
Kathleen O'Donnell
(609) 897-2135
Johnson & Johnson
Maidenform
(609) 897-6123 (fax)
Willard Nielsen
Hope Sunshine
(908) 524-0400
(201) 436-9825 (fax)
Eli Lilly
(908) 524-3564 (fax)
(201) 953-1400
Greg Larson
(317) 276-3665
Rite Aid
Dawn Alexander
Jolene Zelinski
(Burson Marstellar)
(717) 761-2633
(202) 833-4205
Zeneca
Estee Lauder
Steve Lambert
Deborah Krulewitch
(800) 456-3699
(212) 572-4216
Glamor Magazine
Kodak
Linda Gordon
Dawn Beck
(212) 447-1011
(716) 781-5856
Y
Corporations contacted responses
pending:
3M
Coors Brewing Company
IBM
Elizabeth Long
Mary Greenwood
Debora Lacy
(612) 733-8704
(303) 277-5458
(914) 765-1900
(612) 736-2133 (fax)
(914) 766-8358 (fax)
Digital Equipment
Allied Signal Corporation
Dan Kaferle
John Hancock Financial Services
Christine Haskins
(508)493-2195
Roy Anderson
(201)445-2000
(508)493-7374 (fax)
(617)572-6385
(617) 572-8707
American Airlines
Federal Express
Robert L. Crandall
Melissa Deas
Leo Burnett
(817)963-8199
(901) 396-3600
Walter Peterson
(901) 332-0706 (fax)
(312) 220-5959
American Express
(312) 220-3299 (fax)
Michael O'Neill
First Federal Bank of California
(212) 640-5951
Craig Smith
Mary Kay Cosmetics
(212) 619-9224 (fax)
(310) 319-6000
Karen Dodge
(310) 319-5930 (fax)
(214) 687-6300
Apple Computers
(214) 687-1611 (fax)
Kevin Sullivan
Gannett
(408) 996-1010
Mimi Seller
Merck
(408) 996-0275
(703) 284-6000
Isabelle Claxton
(703) 276-5548 (fax)
(215) 652-8571
AT&T
(215) 652-8959 (fax)
Donna Alexander
GE Medical Systems
(215) 963-1869
Ellen Goldstein
New Balance Athletic Shoe
(215) 963-1873 (fax)
(414) 574-8808
Joyce Furman
(414)574-8790 (fax)
(617) 783-4000
Automatic Data Processing
Jeanne Rose
General Mills
Nordstrom
(201) 998-5714
James L. Craig
Brooke White
(612) 540-2244
(206) 628-2111
BE & K
(206) 628-1925
Scott Robertson
General Motors
(205) 969-3600
Douglas VanBrocklin
Patagonia
(205) 972-6780 (fax)
(313) 556-1753
Lu Setnicka
(805) 643-8616
Ben & Jerry's Homemade
Georgia Pacific
(805) 643-1648 (fax)
Rob Miclulak
Lynn Akins
(802) 244-5641
(404) 652-5253
Pfizer
(802) 651-9624
Karen Katin
Glaxo Wellcome
(212) 573-2251
Champion International
Robert Ingram
Jerilyn Medrea
(919) 248-2980
(203) 358-7000
Hechinger
Pier 1 Imports
Greg Rosenberg
Katherine Manroe
(301) 925-3730
(817)878-8000
(301) 925-9325
Y
Pitney Bowes
Information received; not currently
Diana Russo
in a position to undertake challenge:
(203) 351-7710
(203) 351-6303 (fax)
Morrison & Foerster
Susan Small
Polaroid
(415) 677-7000
Warren Kantrowitz
(415) 677-7522
(617)577-4846
Schering Plough
Kathy Hurtado
(908) 298-5151
Scott Paper
Joseph McCadden
(610) 522-5097
United Technologies
Walter Wiechetek
(203) 654-2251
Xerox
Rhonda Wilson
(203) 968-3000
(203) 968-3368
MAIDENFORM, INC.
154 Avenue E, Bayonne, New Jersey 07002
(201) 436-9200
Cable: Mafbra
Fax: (201) 436-1245
April 25, 1996
Ms. Tamar Small
Executive Vice President
Biologix Communications
A Division of the Hal Lewis Group, Inc.
1610 Chestnut Street
Philadelphia, PA 19103
Dear Ms Small:
I was very excited to receive your letter describing the upcoming program being
sponsored by the White House. Maidenform prides itself on trying to create a positive
working environment for women and would be happy to share with you what we are
doing to promote mammography screening.
Level 1 - Our health plan covers mammograms and we use the guidelines set forth by the
AMA. In addition, we have a network program which would enable our
employees to pay half as much for the screening if they use a network physician.
We also send out brochures at least once a year reminding women of the need
for screening.
Level 2 - In our administrative office in Bayonne once a year we bring in a mobile van to
do screening for those women who find it difficult to go to a private physician.
The cost of that screening is approximately 1/2 of what it would cost at a private
physician. Although we do not have a program in place to allow women to have
paid time off specifically to go for a mammography, when the mobile van is not
available we send women to the local hospital for the screenings and of course
this is done on paid company time. Dependents are covered by our heath plan
for the same amount of coverage as employees.
Level 3 - Beyond the day to day screening, Maidenform is proud to be a cosponsor of
Two chicks, Two Bikes, One Cause Program. This program which began April
23rd will promote breast health awareness nationwide.
Challenge - We would be very happy to review our programs and assist in a commitment
to a "next step".
Let me say again that we would be happy to participate in this program and look
forward to hearing from you with further details.
Hope Sunshine
Vice President Human Resources
cc: Elizabeth Coleman
Release Date
Kmart Corporation
May 5, 1994
International Headquarters
Contact
3100 West 3ig Becver Road
Susan England
Tray MI 48084.3163
(313) 643-1021
Kmart, MasterCard To Help
Michigan Cancer Foundation
Fund Mobile Mammography Unit
Troy, Mich. -- Kmart Corporation today announced that for every
MasterCard transaction at Michigan Kmart stores between May 1 and June 15,
a 15 cent donation will be made (up to $50,000) to fund the Michigan Cancer
Foundation's (MCF) mobile mammography unit.
This mobile unit will aid Michigan women in the early detection of breast
cancer. In 1994, nearly 7,000 women in Michigan will be diagnosed with this
disease. Almost 2,000 will die of the disease this year.
"When detected early, breast cancer can be treated and the best
way to detect breast cancer is through regular mammography, clinical and
self-examinations," said Michigan Cancer Foundation Director of Breast
Cancer Detection, Elizabeth Schmitt, M.D.
The new mobile mammography unit will reach many women who have
not been able to receive breast screening services. The van will be serviced
by a professional female staff and include mammography, breast exams and
self-examination instruction.
"Kmart is proud to be a sponsor of this important women's health
initiative in Michigan," said Joseph E. Antonini, Kmart chairman, president
and CEO.
"Kmart's goal is to help create greater awareness and encourage women
to have regular and early cancer detecting health care. Through this program,
Kmart can work with MCF to improve health-related education programs for our
state," added Antonini.
-more-
Kmart Speciality Retail Group
Borders, Inc.
Builders Square, Inc.
Officemax, inc
The Sports Authority. Inc.
Weiden Book Company. Inc.
Kmart International Operations
Kmart Canada Limited
Kmart Czech Republic
Kmart Slovakia
Kmart Mexico
Kmart Metro (Singapore)
Cose 1/94
Kmart Teams Up With MasterCard
2-2-2-2
Antonini and his wife, Kathy are the honorary chairpersons for the
Michigan Cancer Foundation fund-raiser on May 14 to benefit the institution's
ground-breaking breast cancer research.
MCF, a United Way agency, is a founding member of the Prentis
Comprehensive Cancer Center one of only 27 National Cancer Institute-
designated centers designed to provide timely education, up-to-date treatment
and conduct advanced cancer research.
Kmart serves America with more than 4,000 retail outlets in all 50 states
in the United States, Canada, Puerto Rico, the Czech Republic and Slovakia.
Kmart, currently operating 2,443 Kmart stores, is also the parent company
for Builders Square, Borders-Waldenbooks, The Sports Authority and
OfficeMax.
-30-
DRAFT
For Immediate Release
Contact: Rob Schweors
(313) 833-0715, ext. 224
NEWS
New Mobile Unit Takes Breast Cancer
Detection into the Community
DETROIT- When it comes to breast cancer screening, some women have plenty
of excuses. Transportation is no longer one of them.
Michigan Cancer Foundation will unveil its new mobile breast cancer detection
center Friday, October 28 at Kmart International Headquarters, 3100 W. Big Beaver,
Troy. Beginning in December, the unit will be available to worksites, community centers
and churches throughout southeast Michigan, offering screening mammography,
clinical breast examinations and breast self-examination (BSE) instruction, as well as
educational materials.
The $300,000, wheelchair-accessible unit - one of only four in Michigan - - can
accommodate up to 20 patients per day and will be accredited by the American College
of Radiology. Its purchase was made possible through the generous support of Kmart,
Ford Motor Company (which donated the chassis), MasterCard and several private
individuals.
"Our goal is to help create greater awareness of breast cancer and to encourage
women to have regular cancer-detecting health care," said Joseph Antonini, Kmart
chairman, president and CEO. "Through our support of the mobile unit, we can work
together to not only improve the health of women, but also to preserve the well-being of
families in Michigan."
There are more than 22 million women age 40 and over in the American
workforce; 61 percent of U.S. women age 40 65 are employed. Breast cancer screening ih
the workplace not only promotes employee health, it also makes good business sense.
- -MORE-
OCT 17 ' 9 1 15:11
PAGE. 002
MCF Mobile Detection Center/Page 2
The 1990 estimated breast cancer costs borne by U.S. private industry employers and
employees total more than $4.2 billion, including $937 million for treatment costs; $567
million for disability costs; and $2.71 billion for lost earnings due to premature death.
Nearly 7,000 women will be diagnosed with breast cancer in 1994; 2,000 will die
of the disease. While mobile mammography service may not impact the first number, it
can make a significant difference in the second.
It is widely believed that breast cancer mortality could be reduced by 30 pe.
if all women followed the National Cancer Institute's (NCI's) screening guidelines,
which include mammography, clinical exams and BSE.
"If we practice just what we know now, we would be much more successful in
our treatment of breast cancer," said Vainutis Vaitkevicius, M.D., the Foundation's
president. Vaitkevicius is confident the new unit will help make current treatments and
information available to everyone.
The Foundation also operates stationary detection centers in Berkley and at its Detroit
headquarters.
The Michigan Cancer Foundation, a United Way agency, operates the Meyer L.
Prentis Comprehensive Cancer Center of Metropolitan Detroit, one of only 27 NCI-
designated comprehensive centers designed to provide cancer information, education,
treatment, care and to conduct advanced cancer research. It is affiliated with The
Detroit Medical Center and Wayne State University.
For more information, call Rob Schweers, (313) 833-0715, ext. 224.
it - For information on cancer and services, call the Cancer Information Service
of Indiana and Michigan, 1-800-4-CANCER - ##
Mother's Day Mammograms, a community outreach program of Rite Aid
Corporation, is in its seventh year. Rite Aid in conjunction with the
Pennsylvania Breast Cancer Coalition began the program in the state of
Pennsylvania by offering low cost mammograms to eligible women. This year,
the program has taken a new direction and will provide free mammograms to
women that meet certain age and income guidelines. The program will be
available in nine states and the District of Columbia. Mother's Day
Mammogram Cards can be obtained free of charge in over 2,000 Rite Aid
pharmacies. The cards provide an educational message and simple directions on
how to receive the mammogram. Rite Aid along with our supporters in this
project are proud to provide this life-saving program.
ZENECA
NATIONAL BREAST CANCER AWARENESS MONTH
1996 FACT SHEET
-- Zeneca founded National Breast Cancer Awareness Month in 1985. National
spokesperson is Susan Ford Bales, daughter of President and Mrs. Gerald Ford.
-- Program offers education to public and health professionals through public service
and advertising, publicity, speakers' programs, literature and posters in retail stores,
doctors' offices and pharmacies.
-- In 1996, the NBCAM Board of sponsors is comprised of 17 members, including
Cancer Care Inc., American Cancer Society, National Cancer Institute, Centers for
Disease Control and Prevention, American Academy of Family Physicians, Susan G.
Komen Breast Cancer Foundation, American Society of Clinical Oncologists, National
Alliance of Breast Cancer Organizations, Cancer Research Foundation of America and
the National Medical Association.
-- Once again in 1996, the NBCAM Board has declared October 18 as National
Mammography Day, during which all women will be urged to get a mammogram, or
pledge to get one for themselves or for women they love.
-- Also this year, Zeneca will be reaching out to the business community to share our
experience in worksite mammography screening. Zeneca is sponsoring a number of
initiatives, including exhibits and a worksite screening and education "how to" program.
-- For the third year in a row as part of its overall commitment to breast cancer
awareness and early detection, Zeneca provided a grant of $5000 to the American
Cancer Society Delaware Division to provide mammograms to uninsured or
underinsured women in the state during National Breast Cancer Awareness Month and
year round. It is Zeneca's hope that this "challenge grant" will encourage other
Delaware businesses to meet or exceed this grant to help ACS expand significantly the
number of women who can partake in this program.
ZENECA INC. BREAST CANCER SCREENING
AND EDUCATION PROGRAM
Key Facts
-- More than 1400 women have participated since the program began in 1989. All
women over age 20 are encouraged to participate in the training program.
-- Mammography equipment was installed at the end of 1988. Screenings actually
started early in 1989. Our facilities are FDA approved and ACR accredited.
-- To date, 1181 employees and 54 retirees have enrolled in the screening program.
Eligibility: first mammogram at age 38, every two years until age 50; one yearly
thereafter (we follow American Cancer Society guidelines). 82% of all mammography-
eligible women are getting mammograms on a regular basis.
-- We have performed nearly 2,500 mammograms since 1989, and 266 women were
referred to specialists for consultation. Of these, breast cancer was discovered in 12
women. (Most were in early stage, were treated and the women are now back at work,
retired and are leading productive lives).
-- The cost of installation of our equipment: Approx. $70,000. We have already
saved approximately $84,000 in DIRECT costs since the program was
implemented. However, we estimate that we have saved upwards of $200,000 in
retraining, lost work time and medical costs).
-- The medical department recently completed a telephone survey of all women
employees Zeneca over the age of 50. Only 2 employees in this age bracket have
refused the in-house screening or have not taken mammograms through private
means. This demonstrates the great success of our education efforts.
ROBERT C. BLACK
INNOVATIVE CORPORATE STRATEGIES:
ZENECA WOMEN'S HEALTH PROGRAMS
A Presentation by Robert C. Black
President, Zeneca Pharmaceuticals
Vice President, Zeneca Inc.
Wilmington, Delaware
at The Fannie Mae Women's Health Summit 1995
As world leaders in breast cancer research, we at Zeneca are fully
committed to promoting the importance of early detection and early
treatment of breast cancer. In 1985, we helped found National Breast
Cancer Awareness Month, which each October brings the message of
early detection to millions of American women. We also realized that
we had an obligation to our own female employees, and in 1988, we
implemented a breast cancer screening and education program for all
women employees at our Wilmington, Delaware, headquarters site. That
same year, we began an on-going program promoting worksite breast
cancer screening programs to top executives at other major corporations,
offering our assistance in setting up individualized programs for their
employees.
In 1993 and 1994, in association with the Board of Sponsors of
National Breast Cancer Awareness Month, Zeneca supported a live video
conference for corporations to promote the screening programs. The
conference participants reviewed what large and small companies can do
to offer screening at the worksite, how they can work with resources
within the community, how they can involve mobile mammography van
services, and how they can institute various educational approaches.
Today, the number of worksite cancer screening programs has
grown tremendously. A growing number of major corporations as well
as small companies are implementing cancer screening programs for
breast cancer (as well as testicular, prostate, skin and lung cancer).
Why? Because they work. Cancer screening programs detect cancer at
the earliest treatable stages, minimizing morbidity and saving lives.
These programs boost employee morale, improve productivity and lower
absenteeism. Moreover, they are cost effective. They enhance a com-
pany's commitment as a leader in employee health initiatives, and they
underscore a company's reputation as a caring employer.
Worksite breast cancer screening programs take on many differ-
ent formats, depending on the company, the number of employees, and
the resources available, both at the worksite and in the community.
1
Fannie Mae Women's Health Corporate Summit 1995
ROBERT C. BLACK
Triad Approach at Zeneca Inc.
Our breast cancer screening program uses the "triad approach,"
incorporating the three most important components in the early detec-
tion of breast cancer: breast self-examination instruction beginning at
age 20, and clinical breast exams and mammograms for women age 38
and over. All female employees are invited to participate in the pro-
gram, which is offered on company premises and during company time.
This has made the program very convenient for our employees and has
increased participation.
Our overall corporate objective for this program is to increase
awareness among our female employees of the importance of early
detection of breast cancer, as well as to increase their participation in
the program. The ultimate goal, of course, is to improve survival and
decrease mortality from this disease. We are meeting these goals
through our high rate of participation and the number of breast cancers
we have already discovered. Approximately 70% of our female employ-
ees are participating in all aspects of the program; 95% of the women
eligible for mammograms are getting them on a regular basis. To date,
we have discovered breast cancer in eight women.
Among these eight women, three had their breast cancers found
through screening mammography, four had their cancer first discovered
through breast self-exam, and one had her cancer revealed through our
clinical exam. These discoveries emphasize the importance of incorpo-
rating all three early detection modalities in any screening program.
Interestingly, six of these eight women were under the age of 50 when
their cancer was discovered. Our eight breast cancer survivors are
currently working or have recently retired, and all of them are leading
productive lives.
While we are convinced that a breast cancer screening program
such as ours provides an excellent return on investment (and have the
numbers to substantiate it), we realize that the overall benefits it has
brought the corporation, our employees, and our survivors cannot be
measured. We encourage all companies -- large and small -- to make
this type of investment in the health of their employees.
Fannie Mae Women's Health Corporate Summit 1995
2
STATEMENT ON WORKSITE BREAST CANCER SCREENING AND
THE FANNIE MAE WOMEN'S HEALTH SUMMIT
FOR SUBMISSION TO
THE CONGRESSIONAL RECORD
The great state of Delaware has prided itself on being a leader in the early detection,
screening and intervention of breast cancer. We have a very strong community actively
involved in combating this dreaded disease. Much of our state-wide initiative in fighting
breast cancer has come from one of our leading corporate citizens, Zeneca, Inc., headquar-
tered in Wilmington, Delaware.
Zeneca is a world leader in breast cancer research and for the past 10 years has been
devoting its corporate resources to educating health care providers, patients and the gen-
eral public about the importance of early detection of breast cancer.
In 1985, Zeneca helped found National Breast Cancer Awareness Month, which each Octo-
ber brings the message of early detection to millions of American women across the Unit-
ed States. In 1989, Zeneca became one of the first companies in the country to implement
a breast cancer screening and education program for its own female employees on compa-
ny time, at company expense and on company premises. Inspired by the successes of their
own program, Zeneca developed an outreach program aimed at encouraging worksite
breast cancer screening programs at other major corporations. For the past two years,
Zeneca has sponsored a national video conference with the help of the Public Broadcasting
System which has provided conference participants with the tools to offer screening at
their worksite and in the community.
Today, A growing number of major corporations as well as small companies all across the
United States are implementing cancer screening programs for breast cancer. Much of
this impetus is a result of the ground-breaking work of Zeneca, Inc.
Zeneca quickly realized that detecting cancer at the earliest treatable stages resulted in
saving lives. But, these programs also do much more. They boost employee morale, im-
prove productivity and lower absenteeism. Screening programs are cost effective. Accord-
ing to the National Cancer Institute, each case of breast cancer detected early costs an em-
ployer about $12,000. But treating breast cancer in its later stages can cost the company
upwards of $140,000 in lost work days, hospitalization, and employee replacement and
retraining. In addition to saving health dollars, worksite screening programs have en-
hanced Zeneca's reputation as a leader in employee health initiatives and as a caring
employer.
The good news is that since 1989, the breast cancer screening program at Zeneca has
discovered eight breast cancers among its 991 female employees. The eight survivors are
currently working or have recently retired, and, most important, all of them are leading
productive lives today.
P 03
Zeneca's leadership in breast cancer awareness was recently recognized when the company
was included in an historic two-day Women's Health Summit held in Washington, hosted
by Fannie Mae. Fannie Mae is the first government agency to have provided on-site mam-
mography screening for their employees. Robert Black, President of Zeneca Pharmaceut-
icals, was a participant in this event. The First Lady, Hillary Rodham Clinton, joined with
Fannie Mae in launching this historic endeavor.
The innovative work of Zeneca shows quite convincingly that employers, large and small,
can have an impact on the morbidity and mortality of breast cancer. I encourage all com-
panies to follow the Zeneca example and to benefit from the national program supported
by Fannie Mae.
1800 Concord Pike
ZENECA
PO Box 15437
Wilmington, DE 19850-5437
Pharmaceuticals
A Business Unit of Zeneca Inc.
April 16, 1996
Tamar Small
Biologix Communications
1610 Chestnut Street
3rd Floor
Philadelphia, PA 19103
Dear Tamar:
As you requested, I am enclosing information on Zeneca's commitment to early detection in the
form of two fact sheets. One summarizes our role in National Breast Cancer Awareness Month
and the other summarizes our worksite screening program. While these materials do not begin
to describe the initiatives we've undertaken over the last eleven years in great detail, they do
summarize activities to date. I've also included a summary of a speech given by Zeneca
Pharmaceuticals president, Bob Black to Fannie Mae in 1995 and a statement for the
Congressional Record.
Under separate cover I'm sending via overnight mail a copy of the 1995 National Breast Cancer
Awareness Month promotion kit, a manual on setting up worksite screening programs and two
speakers' kits on early detection, one on worksite programs and the other on community based
programs as well as an article from Working Woman Magazine which features our
headquarters screening program.
Please let me know if we can provide other information.
Sincerely,
Streetapert
Steven B. Lampert
Manager, Communications and Association Relations
cc: J. Nedell
L. Thawley
K. Miller
ZENECA
NATIONAL BREAST CANCER AWARENESS MONTH
1996 FACT SHEET
-- Zeneca founded National Breast Cancer Awareness Month in 1985. National
spokesperson is Susan Ford Bales, daughter of President and Mrs. Gerald Ford.
-- Program offers education to public and health professionals through public service
and advertising, publicity, speakers' programs, literature and posters in retail stores,
doctors' offices and pharmacies.
-- In 1996, the NBCAM Board of sponsors is comprised of 17 members, including
Cancer Care Inc., American Cancer Society, National Cancer Institute, Centers for
Disease Control and Prevention, American Academy of Family Physicians, Susan G.
Komen Breast Cancer Foundation, American Society of Clinical Oncologists, National
Alliance of Breast Cancer Organizations, Cancer Research Foundation of America and
the National Medical Association.
-- Once again in 1996, the NBCAM Board has declared October 18 as National
Mammography Day, during which all women will be urged to get a mammogram, or
pledge to get one for themselves or for women they love.
-- Also this year, Zeneca will be reaching out to the business community to share our
experience in worksite mammography screening. Zeneca is sponsoring a number of
initiatives, including exhibits and a worksite screening and education "how to" program.
-- For the third year in a row as part of its overall commitment to breast cancer
awareness and early detection, Zeneca provided a grant of $5000 to the American
Cancer Society Delaware Division to provide mammograms to uninsured or
underinsured women in the state during National Breast Cancer Awareness Month and
year round. It is Zeneca's hope that this "challenge grant" will encourage other
Delaware businesses to meet or exceed this grant to help ACS expand significantly the
number of women who can partake in this program.
ZENECA INC. BREAST CANCER SCREENING
AND EDUCATION PROGRAM
Key Facts
-- More than 1400 women have participated since the program began in 1989. All
women over age 20 are encouraged to participate in the training program.
-- Mammography equipment was installed at the end of 1988. Screenings actually
started early in 1989. Our facilities are FDA approved and ACR accredited.
-- To date, 1181 employees and 54 retirees have enrolled in the screening program.
Eligibility: first mammogram at age 38, every two years until age 50; one yearly
thereafter (we follow American Cancer Society guidelines). 82% of all mammography-
eligible women are getting mammograms on a regular basis.
-- We have performed nearly 2,500 mammograms since 1989, and 266 women were
referred to specialists for consultation. Of these, breast cancer was discovered in 12
women. (Most were in early stage, were treated and the women are now back at work,
retired and are leading productive lives).
-- The cost of installation of our equipment: Approx. $70,000. We have already
saved approximately $84,000 in DIRECT costs since the program was
implemented. However, WE estimate that we have saved upwards of $200,000 In
retraining, lost work time and medical costs).
-- The medical department recently completed a telephone survey of all women
employees Zeneca over the age of 50. Only 2 employees in this age bracket have
refused the in-house screening or have not taken mammograms through private
means. This demonstrates the great success of our education efforts.
ROBERT C. BLACK
INNOVATIVE CORPORATE STRATEGIES:
ZENECA WOMEN'S HEALTH PROGRAMS
A Presentation by Robert C. Black
President, Zeneca Pharmaceuticals
Vice President, Zeneca Inc.
Wilmington, Delaware
at The Fannie Mae Women's Health Summit 1995
As world leaders in breast cancer research, we at Zeneca are fully
committed to promoting the importance of early detection and early
treatment of breast cancer. In 1985, we helped found National Breast
Cancer Awareness Month, which each October brings the message of
early detection to millions of American women. We also realized that
we had an obligation to our own female employees, and in 1988, we
implemented a breast cancer screening and education program for all
women employees at our Wilmington, Delaware, headquarters site. That
same year, we began an on-going program promoting worksite breast
cancer screening programs to top executives at other major corporations,
offering our assistance in setting up individualized programs for their
employees.
In 1993 and 1994, in association with the Board of Sponsors of
National Breast Cancer Awareness Month, Zeneca supported a live video
conference for corporations to promote the screening programs. The
conference participants reviewed what large and small companies can do
to offer screening at the worksite, how they can work with resources
within the community, how they can involve mobile mammography van
services, and how they can institute various educational approaches.
Today, the number of worksite cancer screening programs has
grown tremendously. A growing number of major corporations as well
as small companies are implementing cancer screening programs for
breast cancer (as well as testicular, prostate, skin and lung cancer).
Why? Because they work. Cancer screening programs detect cancer at
the earliest treatable stages, minimizing morbidity and saving lives.
These programs boost employee morale, improve productivity and lower
absenteeism. Moreover, they are cost effective. They enhance a com-
pany's commitment as a leader in employee health initiatives, and they
underscore a company's reputation as a caring employer.
Worksite breast cancer screening programs take on many differ-
ent formats, depending on the company, the number of employees, and
the resources available, both at the worksite and in the community.
1
Fannie Mae Wamen's Health Corporate Summit 1995
ROBERT C. BLACK
Triad Approach at Zeneca Inc.
Our breast cancer screening program uses the "triad approach,"
incorporating the three most important components in the carly detec-
tion of breast cancer: breast self-examination instruction beginning at
age 20, and clinical breast exams and mammograms for women age 38
and over. All female employees are invited to participate in the pro-
gram, which is offered on company premises and during company time.
This has made the program very convenient for our employees and has
increased participation.
Our overall corporate objective for this program is to increase
awareness among our female employees of the importance of early
detection of breast cancer, as well as to increase their participation in
the program. The ultimate goal, of course, is to improve survival and
decrease mortality from this disease. We are meeting these goals
through our high rate of participation and the number of breast cancers
we have already discovered. Approximately 70% of our female employ-
ees are participating in all aspects of the program; 95% of the women
eligible for mammograms are getting them on a regular basis. To date,
we have discovered breast cancer in eight women.
Among these eight women, three had their breast cancers found
through screening mammography, four had their cancer first discovered
through breast self-exam, and one had her cancer revealed through our
clinical exam. These discoveries emphasize the importance of incorpo-
rating all three early detection modalities in any screening program.
Interestingly. six of these eight women were under the age of 50 when
their cancer was discovered. Our eight breast cancer survivors are
currently working or have recently retired, and all of them are leading
productive lives.
While we are convinced that a breast cancer screening program
such as ours provides an excellent return on investment (and have the
numbers to substantiate it), we realize that the overall benefits it has
brought the corporation, our employees, and our survivors cannot be
measured. We encourage all companies .. large and small -- to make
this type of investment in the health of their employees.
Fannie Mae Women's Health Corporate Summit 1995
2
STATEMENT ON WORKSITE BREAST CANCER SCREENING AND
THE FANNIE MAE WOMEN'S HEALTH SUMMIT
FOR SUBMISSION TO
THE CONGRESSIONAL RECORD
The great state of Delaware has prided itself on being a leader in the early detection,
screening and intervention of breast cancer. We have a very strong community actively
involved in combating this dreaded disease. Much of our state-wide initiative in fighting
breast cancer has come from one of our leading corporate citizens, Zeneca, Inc., headquar-
tered in Wilmington, Delaware.
Zeneca is a world leader in breast cancer research and for the past 10 years has been
devoting its corporate resources to educating health care providers, patients and the gen-
eral public about the importance of early detection of breast cancer.
In 1985, Zeneca helped found National Breast Cancer Awareness Month, which each Octo-
ber brings the message of early detection to millions of American women across the Unit-
ed States. In 1989. Zeneca became one of the first companies in the country to implement
a breast cancer screening and education program for its own female employees on compa-
ny time, at company expense and on company premises. Inspired by the successes of their
own program, Zeneca developed an outreach program aimed at encouraging worksite
breast cancer screening programs at other major corporations. For the past two years,
Zeneca has sponsored a national video conference with the help of the Public Broadcasting
System which has provided conference participants with the tools to offer screening at
their worksite and in the community.
Today, я growing number of major corporations as well as small companies all across the
United States are implementing cancer screening programs for breast cancer. Much of
this impetus is a result of the ground-breaking work of Zeneca, Inc.
Zeneca quickly realized that detecting cancer at the earliest treatable stages resulted in
saving lives. But, these programs Also do much more. They boost employee morale, im-
prove productivity and lower absenteeism. Screening programs are cost effective. Accord-
ing to the National Cancer Institute, each case of breast cancer detected early costs an em-
ployer about $12,000. But treating breast cancer in its later stages can cost the company
upwards of $140,000 in lost work days, hospitalization, and employee replacement and
retraining. In addition to saving health dollars, worksite screening programs have en-
hanced Zeneca's reputation as a leader in employee health initiatives and as a caring
employer.
The good news is that since 1989, the breast cancer screening program at Zeneca has
discovered eight breast cancers among its 991 female employees. The eight survivors are
currently working or have recently retired, and, most important, all of them are leading
productive lives today.
Zeneca's leadership in breast cancer awareness WRB recently recognized when the company
was included in an historic two-day Women's Health Summit held in Washington, hosted
by Fannie Mac. Fannie Mae is the first government agency to have provided on-site mam-
mography screening for their employees. Robert Black, President of Zeneca Pharmaceut-
icals, was a participant in this event. The First Lady. Hillary Rodham Clinton, joined with
Fannie Mae in launching this historic endeavor.
The innovative work of Zeneca shows quite convincingly that employers, large and small,
can have an impact on the morbidity and mortality of breast cancer. I encourage all com-
panies to follow the Zeneca example and to benefit from the national program supported
by Fannie Mae.
Eastman Kodak Company, the world's leading supplier of diagnostic
imaging products for mammography, has also been a leader in educating
women on the importance of early detection in the fight against breast cancer.
As early as 1992, Kodak conducted a series of over 25 breast health education
programs for employees of its Health Group. Since then, it has produced For
You. For Life., an award-winning, comprehensive breast health education
program which provides women and medical facilities with educational
materials to promote breast cancer awareness and to encourage early
detection.
How To Participate
BUILDING
Satellite Broadcast
Participation requires a satellite downlink site that has a
PARTNERSHIPS
steerable antenna which can receive either Ku- or C-band
April 24, 1996
channels. Also, the site should offer enough seating capacity
FOR BREAST HEALTH
to meet your organizational needs. A telephone in the view-
ing room would allow for interaction with the presenters. Most
schools. hospitals. community colleges, universities and pub-
OUTREACH
lic television stations have the required equipment.
2300- two p.m.
I National
Eastern Darlight Time
Teleconference
For More Information
1.00 - 3.00 p.m.
Central Daylight Time
To order a Building Partnerships for Breast Health Out-
reach planning packet, or for more information on the
Presented Ly
project. call Clare Wensel, WQED. at 1-800-443-7793 or
Elizabeth Boyle at 412-622-6410 between the hours of 8:00
Avon's Breast Cancer
Nom - 2:00 p.m.
3.m. and 5:00 p.m. (E.T.).
Awareness Crasade
Mountain Daylight Time
Centers for Disease Control
11:00 a.m. . 1:00 p.m.
Pacific Daylight Time
and Prevention
National Breast and Cervical Cancer
Early Detection Program
10:00 a.m. - Noon
Alaska Daylight Time
New York State
Departmen: of Health
8:00 10:00 a.m.
Hawaii Time
111 addition in int telefast. telecomference participants in communi-
ties sill have the opportunity to conduct local discussions is that
B
community and health organizations. colunteer agencies and pro-
Harold Freeman, M.D., Director. Department of Sur-
lackground
ciders can share resultces, discover each other's competeuries and
gery. Harlem Hospital Center. New York
sork collaboratively to bring breasi health in all somen in the com-
Health CIIY providers and educators face a
munity.
Linda Burhansstipanov, Dr. PH., M.P.H., Director.
multitude of issues when it comes 10 helping
Native American Cancer Research Programs, AMC
cromen receive breast health education and
Cancer Research Center. Denver, Colorado
early detection services. In particular, reach-
ing medically undersered TOMEN - 115 income, minority and
Who
Should
Attend
David Delgado. Ph.D., M.P.H., Director, Breast and
scomen Sil years of age and older - requires " combination of
Cervical Cancer Control Program. Mission City Com-
strategies, services and community involvement.
munity Network. Inc., North Hills, California
This national teleconference is designed 10 provide practi-
Representatives from the following groups and organizations:
cal information and an exchange of ideas in enable health educa.
State and local health agencies' Breast and Cervical Cancer
Tomijean Fernandez, Director. IWCA ENCORE of
fors. community and health organizations. volunteer agencies and
Early Detection Programs
Greater Miami and Dade County; Florida
providers to improve their outreach efforts and increase the num-
VIVCA ENCORE programs and NABCO Avon funded
ber of somen who revice breast cancer screening.
programs
Bettye Green, R.V. Coordinator. Parish Health Minis-
Moderated by ABC News correspondent Camle Simpson,
my: St. Joseph's Medical Center, South Bend. Indiana
the teleronference will profile successful breast health nutreach
Physicians, nurses, hospital and clinic based personnel
programs supported by ADDR'S Breast Cancer Awareness Cru-
Health and human service organizations
Kathy Ward, Chronic Disease Administrator. Nebraska
sade. the Centers for Disease Control and Precention, National
Community organizations. especially those serving
Department or Health. Lincoln, Nebraska
Breast and Cervical Cancer Early Detection Program and state
older women and women from priority populations
health agencies in five rities. 112'll visit Avon!CDCENCORE
collaborations in Anchorage. Alaska: Glendale. California:
Breast cancer advocacy and consumer groups
Abilene. Texas: and Schenectady. I's York. Othersuccessful part-
Service/volunteer/social organizations
nerships featured include the Alaska Native Women's Health
Churches and/or religious organizations
Why
You
Should
Attend
Project in Anchorage: Y-ME. a program reaching Latina women
in Chicago: and the Black Women's Health Project in Schenectady.
This "live" two-hour teleconference provides informa-
Videotaped outreach activities and interviews with program
staff 5-ill allow you in learn first hand what makes " project
tion and resources on how you can work with commu-
successful; what strategies work with different community audi-
Participants Will
nity leaders and health care providers in your area to
reach underserved women with breast health informa-
ences: and hime coalition building can be an effective ENTRY 111 reach
target populations.
tion and screening services.
Learn effective methods to communicate breast health
It's FREE due to the financial commitment of
Leaders in breast health care will also share important in-
information
Avon's Breast Cancer Awareness Crusade, the CDC
formation on program development and implementation and
insights on how in evaluate the success of your attreach project.
Identify their community's breast health needs through
National Breast and Cervical Cancer Early Detection
Other topics 10 be addressed include:
group discussions
Program, and the New York State Dept. of Health.
barriers 111 occess
You can interact with 3 panel of breast health ex-
Explore lessons learned by successful breast health
perts and receive answers to your outreach and clinical
structuring consumer-oriented service delivery
outreach programs, leading health care providers and
service delivery questions.
national health experts
creative strategies for resource development
You can network before. during and after the tele-
Discover community resources and ways to build col-
conference with others in your local area who share your
innovative sup in build partnerships
laborative relationships
commitment to women's health.
AVON'S
BREAST
CANCER
AWARENESS
CRUSADE
AVON'S BREAST CANCER AWARENESS CRUSADE
Founding National Parhiers:
PROGRAM ACCOMPLISHMENTS
Federal Centers
for Disease Control
and Prevention
Program Overview:
(CDC)
Atlanta, GA
Avon's Breast Cancer Awareness Crusade is dedicated to educating women
National Alliance
of Breast Cancer
about breast cancer, and to providing more women -- particularly low-
Organizations
income, minority and older women -- with access to early detection services.
(NABCO)
New York. NY
Program Accomplishments:
National
Cancer Institute
(NCI)
Sales of Avon's Breast Cancer Awareness Pin and Pen have raised over
Bethesda. MD
$16.5 million for community-based breast cancer education and early
YWCA
detection services.
of the U.S.A.
New York. NY
Avon's Breast Cancer Awareness Crusade represents the largest
contribution ever to local breast cancer organizations from cause-related
marketing efforts.
Avon has mobilized its 450,000 person sales force to spread the word
about the importance of early breast cancer detection. Within the first two
years, the program reached over 40 million people through the media and
person-to-person contact. Media coverage to date has resulted in over 450
million impressions.
Avon Sales Representatives have distributed more than 48 million
educational brochures in door-to-door campaigns in 1993, 1994, and 1995.
Plans are being developed to disseminate 16 million additional flyers in
1996.
Avon has provided $5.5 million in funding to the YWCA of the
U.S.A.'s ENCOREplus program, which brings breast cancer education and
early detection services to underserved women. An additional grant of $3.5
million to further develop ENCOREplus will be made in 1996.
Two million dollars in grants were distributed in 1994 and 1995 to
community-based programs through the National Alliance of Breast Cancer
Organizations (NABCO). In 1996, another $1 million in grants will be
provided to expand existing programs and to fund new endeavors.
-more-
Avon Products, Inc. Nine West Pifty Seventh Street New York, NY 10019-2683
Telephone (212) 516-6015
Telefax (212) 546-6136
Program Accomplishments 2
Since October 1993, 180 organizations have received funding through
the YWCA of the U.S.A. and NABCO to deliver community-based
programs in 46 states.
In 1996, a number of these organizations will receive grants again and
about 40 additional programs will be added during several new funding
cycles. Programs will be selected to meet the fund's goal of providing grants
based on geographic diversity, population density, and cancer incidence
rates.
A 1993 television advertising campaign, urging women to take action
against breast cancer, aired in September, October and November. Since the
ads first began to run, thousands of women have called the featured 800
information number to find out how they can support Avon's Breast Cancer
Awareness Crusade.
In October 1995, during National Breast Cancer Awareness Month,
18 leading national magazines helped to make women more aware of
breast cancer by providing advertising space to Avon's Crusade. An
estimated 32 million women, age 18 and over, were reached at least twice
through this advertising campaign.
"The Breast Care Test PBS special, underwritten by Avon, reached over
2.6 million people in 206 markets in October 1993. As a result, thousands
of women called the National Cancer Institute's toll-free information service
for detailed information about breast cancer and early detection. "The Breast
Care Test continues to be rebroadcast by PBS affiliated and non-affiliated
stations across the country, and has reached millions more people in
markets nationwide.
"Mujer a Mujer" (a Spanish version of the "The Breast Care Test ") aired on
the Telemundo network nationwide early in 1994. The number of
Spanish-speaking women who called the National Cancer Institute's toll-
free information number as a result of the show, almost equaled the number
of women who called as a result of PBS's "The Breast Care Test This fact
underscores the need for breast cancer education and information among
minority women.
Avon produced a 30-minute version of "The Breast Care Test and
"Mujer a Mujer and supplied it free of charge to breast cancer and health
organizations. To date, Avon has distributed over 3,000 copies of these
shows.
-more-
Program Accomplishments 3
Avon's Crusade joined the information superhighway to underscore
the importance of early detection. Avon developed a World Wide Web
Page (web address - http://www.pmedia.com/avon.html) about the
Crusade on the Internet and established a presence on America Online,
giving hundreds of thousands of women the opportunity to access
information about breast cancer, and expanding the reach of the Crusade.
Embodying the theme "women helping women," Avon Sales
Representatives donated their time on Saturday, October 7, 1995, at 67 malls
nationwide in partnership with Simon Property Group, one of America's
leading shopping center developers and managers. Avon Representatives
attended each mall event, distributed educational materials, created special
displays, and sold the Crusade's fundraising products. Representatives also
encouraged women to use the Crusade's Pink Ribbon Pen, to sign giant
"Pledge Walls," and their own personal pledge cards, as a gesture of each
woman's commitment to take better care of her breast health.
###
AVON'S
BREAST
CANCER
AWARENESS
CRUSADE
Founding National Puriners:
Avon's Breast Cancer Awareness Crusade
Federal Centers
for Disease Control
Background
and Presention
(CDC)
Atlanta, GA
Avon Worldwide Fund for Women's Health
National Alliance
of Breast Cancer
As a company that cares about the total well-being of women everywhere,
Organizations
Avon has created the Avon Worldwide Fund for Women's Health. The
(NARCO)
New York, NY
goal of this global initiative is to improve the health of women around the
National
world. Under this plan, Avon's operations and facilities worldwide are
Cancer Institute
encouraged to develop programs addressing a leading health-related
(NCI)
13eth r, MD
problem faced by women locally.
r W CA
of the U.S.A.
Avon's Breast Cancer Awareness Crusade in the United States is a strong
New York. NY
example of a program that meets the company's Worldwide Fund for
Women's Health objectives. It was founded in October 1993.
Collaborations
Avon is collaborating with government agencies and not-for-profit
organizations that deliver breast cancer education and access to early
detection screening services.
YWCA of the U.S.A.
With the potential expansion throughout its network of 374 community-
based and student member associations, the YWCA of the U.S.A.'s
ENCOREplus program provides community outreach, breast and cervical
cancer education, access to early detection services, and support services
to women in need -- especially the medically underserved.
In the Crusade's two-year history, $5.5 million in grants has been made to
the YWCA of the U.S.A. and its member organizations. An additional
grant will be made by the Crusade in 1996, allowing ENCOREplus to
continue its growth.
-more-
Avon Products. Inc. Nine West Fifty Seventh Street New York, NY 10019-2683
Telephone (212) 546-6015 Telefax (212) 516 6136
Avon Background 2
National Alliance of Breast Cancer Organizations (NABCO)
Avon has also entered a partnership with the National Alliance of Breast
Cancer Organizations in administering The Avon Breast Health Access Fund.
Established in November 1993, the fund provided close to $2 million in
financial support in 1994 and 1995 to worthy community-based programs that
have a direct and immediate impact on women's access to breast health
education and early detection services. In 1996, another $1 million in grants will
be provided to expand existing programs and to fund new endeavors.
Programs receiving grant funds are also offered hands-on assistance from
NABCO and volunteer support from local Avon Representatives.
Federal Centers for Disease Control and Prevention (CDC)
In 1995, the CDC concluded year five of its $100 million National Breast and
Cervical Cancer Early Detection Program, which is helping state health
agencies develop effective early detection public health support systems. The
program has been funded to continue its work in 1996. To help accomplish
this, the CDC formed a partnership with the YWCA of the U.S.A. in March 1994
and helped the YWCA to develop its ENCOREplus program. Avon's Breast
Cancer Awareness Crusade is contributing to this collaboration with funding to
the YWCA and volunteer support from its national sales force. ENCOREplus
offers a unique non-profit/public/private model for affecting health behavior
on a broad scale.
National Cancer Institute (NCI)
The federal government's leading agency on cancer research, education,
diagnosis, early detection and treatment, NCI is providing important credibility
to Avon's Breast Cancer Awareness Crusade, through its scientific and health-
service perspectives and breast cancer educational materials.
Avon is providing the grassroots outreach and publicity for NCI's services,
including its Cancer Information Service (CIS) hotline (1-800-4-CANCER). The
hotline operates across the country in regional centers dedicated to providing
cancer information, including where to find accredited radiology facilities for
mammograms.
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Awareness Pin and Pen
The emblems of Avon's Breast Cancer Awareness Crusade are the Breast Cancer
Awareness Pink Ribbon Pin and Pen. Both interpret the pink ribbon motif selected by
the breast cancer community as the international symbol of hope and support for
those affected by the disease.
The pin, introduced in October 1993, sells for $2.00 and is available in two sizes. The
larger pin is crafted from goldtone metal with a pink enamel finish accented with a
delicate rose. The smaller version, perfect for women or men, is designed in a simple
style without the rose. The new Avon pen, which bears the ribbon motif on its clip,
became available for $3.00 in October 1995.
Since Avon's Crusade began in October 1993, Avon Representatives have raised
over $15 million through sales of the pin and pen. All proceeds go toward
supporting programs and organizations that provide breast cancer education and
early detection services.
Educational Flyer
In October 1993, National Breast Cancer Awareness Month, Avon Representatives
distributed 16 million educational flyers featuring 10 questions every woman should
be able to answer about breast cancer, as highlighted in the PBS special "The Breast
Care Test Representatives continued their efforts in October 1994 by disseminating
an additional 16 million flyers that provided detailed information on mammograms,
including when to have and where to get the best mammogram. In October 1995,
Representatives took their education and awareness drive a step further with 16
million "Take the Pledge" flyers that encouraged women to join the fight against
breast cancer by vowing to take better care of their own breast health.
Breast Cancer Information Online
Avon's Crusade joined the information superhighway to underscore the importance
of early detection. Avon developed a World Wide Web Page (web address -
http://www.pmedia.com/avon.html) about the Crusade on the Internet and
established a presence on America Online, giving hundreds of thousands of women
the opportunity to access information about breast cancer, and expanding the reach
of the Crusade.
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Mall Events
Embodying the theme "women helping women," Avon Sales Representatives
donated their time on Saturday, October 7, 1995, at 67 malls nationwide in
partnership with Simon Property Group, one of America's leading shopping center
developers and managers. Avon Representatives attended each mall event,
distributed educational materials, created special displays, and sold the Crusade's
fundraising products. Representatives also encouraged women to use the Crusade's
Pink Ribbon Pen, to sign giant "Pledge Walls," and their own personal pledge cards,
as a gesture of each woman's commitment to take better care of her breast health.
PBS Television Special
In 1993, Avon underwrote "The Breast Care Test," a PBS special produced by WQED
of Pittsburgh that aired on most PBS stations on October 15, 1993.
Jane Pauley hosted this straight-forward, woman-to-woman program about breast
cancer. Erma Bombeck and other women who have had breast cancer shared their
compelling stories. Susan Love, M.D., author of Dr. Susan Love's Breast Book,
answered women's most-asked questions. The program also included step-by-step
demonstrations and information about mammography, clinical exams and self-
examination.
"The Breast Care Test project included community outreach activities with the
American Cancer Society (ACS), the National Education Association (NEA) and the.
YWCA of the U.S.A., to encourage viewership and participation in on-going
educational activities.
Highlighting the one-hour program was a series of 10 questions, the answers to
which began the empowering process of information sharing and understanding
about breast cancer.
"The Breast Care Test" continues to be rebroadcast by PBS affiliated and non-
affiliated stations across the country.
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Educational Video
"The Breast Care Test PBS program is available in a specially edited 30-minute
version to interested organizations to educate women about the importance of
breast cancer early detection and screening guidelines.
Because fewer Hispanic women follow early detection guidelines than any other
segment of the population, and because the message of breast cancer early
detection must be delivered in a way that reflects their cultural sensitivities, PBS
and Avon also developed an original videotape in Spanish for use by media and
organizations serving Hispanic women. The program is called "Mujer a Mujer:
Hablemos Sobre el Cancer del Seno ," and aired nationwide on the Telemundo
Network on January 29, 1994.
Requests for either of these videotapes, on the organization's letterhead, should
be directed to:
Avon Products Foundation, Inc.
9 West 57th Street
New York, NY 10019
ABC News Special
Avon also co-sponsored "The Other Epidemic" on ABC-TV. This powerful, one-
hour special aired on September 14, 1993, providing the breast cancer facts every
woman should know and sharing moving profiles of survivors and host Linda
Ellerbee's personal story.
"The Other Epidemic" also marked the first broadcast of Avon's new 30-second
commercial, introducing Avon's Breast Cancer Awareness Crusade and
providing a call to action to obtain more information about breast cancer.
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