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America Works
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America Works
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america
works
What Will Our National Organization Do?
1. america works will work with city social service organizations, universities, government
agencies, fraternal organizations, and corporations in twenty cities to organize service projects
or teach-ins on the day.
2. america works will work with national organizations to engage the participation of their
chapters across the country.
3. Through a media campaign america works will motivate citizens who see problems in their
communities, but are inexperienced to plan projects. Resource materials, direct advice, and the
name of the nearest Volunteer Action Center to be used for further resources will be provided to
ensure successful project initiatives.
4. america works will register all of these projects in a data base and refer volunteers to them
with a toll-free number that will be provided in promotions.
Who Is america works Targeting?
america works is for all Americans: the experienced volunteer, the novice volunteer, the
motivated, the apathetic. Working with national organizations, motivating project initiatives,
and referring people to projects can get many people with different levels of experience out
doing good works within their own individual interest and capacity. The inspiration of america
works will result from the participation of all kinds of Americans.
Who Supports america works?
The American Association of Retired Persons, AFL-CIO, Christmas in April, National
Interfraternity Council, Points of Light Foundation, Sigma Chi Fraternity, Sigma Phi Epsilon
Fraternity, United Way of America, and US Harvest are currently supporting our organization.
Merrill Lynch & Company, Inc. and Alvin Shoemaker, former CEO of First Boston, have
granted the organization its initial seed money.
How Can You Get Involved?
Anyone can get involved in some capacity. Anyone or any organization, who sees a problem in
their community will be able contact us about how to plan a project. Anyone interested in
volunteering can call us, and we will refer them to a project if one is in the their area or to a
local volunteer center. Finally, anyone interested in getting involved in just a small way will be
able to call us and receive our small task pamphlet giving ideas of what they can do.
Is My Contribution Tax Deductible?
Yes. All contributions are tax-deductible. We are currently in the process of obtaining our
Section 501 (c) (3) exemption. You can send checks directly to america works. Or if you
prefer, pending receipt of our exemption letter, you can make your checks payable to New York
CitiWorks/ Americans for America Day (our previous name).
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
america
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What Is america works?
america works is a student led initiative which will inspire commitment and enthusiasm about
community improvement by promoting and coordinating an annual national community
improvement day.
The first full-scale america works will occur on Saturday October 15, 1994. Occurring
annually, america works will eventually spread all over urban, suburban, and rural America.
What Problem Is america works Addressing?
The depth and complexity of social ills have resulted in a sense of frustration and hopelessness in
many citizens. Many people have lost their sense of responsibility for the problems facing the
country, looking to the government or organizations for solutions. Only a committed and
concerted effort by the people of this country can begin to solve our problems.
What Will The Impact Of america works Be?
Generate Concrete Community Improvements
america works anticipates that the event will involve over 20,000 community improvement
projects and utilize the participation of more than 1 million volunteers. Concrete improvements
will be made in neighborhoods throughout the country, with projects ranging from spontaneous
street cleanups to preplanned renovations of local schools.
Attracting New Long-Term Volunteers for Service Organizations
Asking a non-volunteer outright to commit to long-term volunteering is a difficult sell.
However, getting a person out for one day is much easier. One meaningful volunteer
experience can inspire a person to continue to volunteer on a long-term basis. This is a perfect
day for organizations to attract and recruit people by sponsoring meaningful projects. Our toll-
free number will refer people to local service organizations where projects have been organized.
Change Attitudes
america works will change attitudes from apathetic to hopeful and from indifferent to
determined by emphasizing the benefits of community service. The project will renew people's
awareness of social problems and bring citizens together to find solutions to common problems.
america works will demonstrate that even little amounts of time and effort can bring
improvements to communities, inspiring both large and small efforts in the future. Once
enthusiasm has been sparked, commitment can be grasped, and results will soon follow.
Providing Long-Term Solutions to Long-Term Problems
These goals will be the beginning of long-term solutions. america works will renew people's
commitment to the community and bring people together to find solutions to common problems.
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
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america works
Jorey Ramer
National Coordinator
Mr. Eli Segal
National Advisory Council
White House Office of National Service
Dennis Boland
Room 145-OEOD
Managing Director,
Gelderman Associates
Washington, DC 20500
John Chandonnet
"Road" Scholar
COOL
Peter Cott
Dear Mr. Segal
Peter Cott Public Relations
Conrad J. Eberstein, Esq.
Professional Fund Raiser
Ellen Evans
We are writing you concerning a student led national endeavor, america works. On
Senior Associate, Volunteerism
October 15, 1994, our organization will motivate and coordinate citizens to initiate
United Way of America
Dierdre Fedkenheuer
projects that address the needs of their communities. Occurring annually, this day will
Public Affairs Coordinator of
Govenor James Florio
involve all Americans, regardless of age, ethnicity, or beliefs. This massive
Victor Greene
Senior Vice-President
demonstration of caring will be the first step towards conquering the apathy that
Wale Securities Inc
prevents good works from happening. We have enclosed a fact sheet and business
Dr. Cynthia Huffman
Professor of Marketing
plan that elaborate on our idea and how we plan to implement it.
Wharton School
Patricia Riley Johnson
President, Christmas in April
We have secured the commitments of the American Association of Retired Persons,
Josh Rocklan, Esq.
Dewey Ballantine
AFL-CIO, Christmas in April, National Interfraternity Council, Points of Light
Student Advisory Council
Foundation, United Way of America, Sigma Phi Epsilon, Sigma Chi, and USA
Jennifer Bax
Harvest. In addition, we have verbal commitments of the National Association of
Ithaca University
Vernon Burke
Secondary School Principals, American Medical Association, American Bar
Idaho State College
Annie Burtchy
Association, and Kappa Kappa Gamma Sorority. They will be helping us engage the
University of Pennsylvaia
Jason Fulford
participation of their memberships of over 65 million people, spanning age groups,
Pratt Institute
communities, and ethnic backgrounds.
Danielle Goodman
MIT
Chris Greene
University of Pennsylvaia
We have received initial seed funding to implement our plan from the Merrill Lynch &
Willie Johnson, Jr.
Co., Inc. and Alvin Shoemaker, ex-CEO of First Boston and Chairman, Board of
MIT
Mike Joo
Trustees, University of Pennsylvania.
MIT
Jay Lee
Southern Methodist University
Thomas Levitson
We would be honored meet with you to discuss this endeavor. With your expertise
Princeton
and knowledge, and our enthusiasm and devotion, we can accomplish this program
Robert Lucente
Temple University
that is beneficial to all Americans. I will call next week to follow up. Thank you for
Elizabeth Maw
Yale University
your time and consideration.
William Schwab
Pratt Institude
Sincerely,
Supporting Organizations
American Assoc. of Retired Persons
AFL-CIO
Christmas in April
National Interfraternity Council
Points of Light Foundation
Gorey Terman
Sigma Chi Fraternity
Sigma Phi Epsilon Fraternity
United Way of America
Jorey Ramer
US Harvest
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
americaworks
Mission:
america works is a student led initiative which will inspire
commitment and enthusiasm about community improvement by
promoting and coordinating an annual national community
improvement day.
Table of Contents
Introduction
1
Goals
2
Objectives
3-4
Methods
5-9
City Case Study
10-12
Timeline
14-16
Resource Allocation
Goals
17-19
Donations
20
Budget
21-25
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
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INTRODUCTION
Imagine 250 million Americans out on the streets at the same time. Imagine them setting
aside their cultural, theological, and political differences because they are all Americans.
And imagine them working together, hand in hand, toward a brighter and more
prosperous future. Imagine the inspiration. This is america works.
america works is a call to action, an opportunity for all of us to put our caring on the line.
Annually, this day will represent a renewal of caring. We Americans must realize that if
our social problems, environmental crises, and economic ills are to be overcome, we must
join together to work toward a common goal. All races can work together on the
problems of our true race -- humanity. Together, we can clean the streets of debris.
Together, we can help those who cannot help themselves. We can watch the streets
together so that our children can play outside without the threat of crime. This day will
change the American attitude, and inspire people to take action and take responsibility for
the community. Americans should never feel overwhelmed by the scale of the problems in
the community. Americans will see that every individual can make a difference and that
they are not alone in their caring.
This day, eventually reaching through every part of America, including every American,
will provide new volunteers where manpower is lacking and show those reluctant to
undertake community service that it is the first step in solving the problems that face our
nation. This is an annual event that will remind every American of their responsibility to
the community.
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
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GOALS
Change Attitudes
Many people realize there are problems in the community, but do not think anything can
be done about them. Our goal is to convert attitudes of apathy and hopelessness to
commitments for change and improvement, as people will notice both the concrete and
more abstract benefits of community service. Although only one day a year, the project
will renew people's awareness of social problems and bring citizens together in the first
step towards finding solutions and methods of prevention. People will recognize that
giving even a little time and effort to the community leaves a mark of improvement, a
realization which will inspire efforts of both large and small magnitude in the future. Once
enthusiasm has been sparked, commitment can be grasped, and results will soon follow.
Good Works Accomplished on the day
Although one day is not enough to teach someone to read or eliminate racism, it can
produce many accomplishments, especially with the manpower of the whole country. One
day can cleanup a trash-filled street. One day can paint a local school. One day can
collect a surplus of blood donations. One day can raise funds for a local service
organization. There are many projects across the country that merely need the manpower
to be accomplished.
Attracting New Long-Term Volunteers for Service Organizations
Asking a non-volunteer outright to commit to long-term volunteering is a difficult sell.
However, getting a person out for one day is much easier. One meaningful volunteer
experience can inspire a person to continue to volunteer on a long-term basis. This is a
perfect day for organizations to attract and recruit people by sponsoring meaningful
projects. Our toll-free number will refer people to local service organizations where
projects have been organized.
Providing Long-Term Solutions to Long-Term Problems
These goals will be the beginning of long-term solutions. america works will renew
people's commitment to the community and bring people together to find solutions to
common problems.
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
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OBJECTIVES
Mobilize Cities
We will work directly with twenty cities. We will work with already established
organizations and government agencies throughout the cities to plan volunteer projects or
teach-ins. The United Way of America will be a valuable resource in this effort. These
events will enable citizens, not necessarily affiliated with the organizations, to volunteer or
become educated on a topic. This will give the organizations an opportunity to increase
membership and create awareness about the services and programs they offer. We
anticipate that 300 organizations will be mobilized in each city for a total of 6,000
projects.
National Projects
We will work with some large national organizations and 100 universities to promote and
coordinate projects on a national level. In order to create a sense of unity and inspiration
across the country, it is important to involve as much of the country in the day the first
year as possible, but we do not want to lose control of individual project quality. We
would like to create a successful base from which we can expand in future years. By
working with national organizations we believe we can achieve both scope and control.
We will use their knowledge and expertise in developing the best plan to motivate their
chapters and members. We are working with national organizations, such as the AARP,
Christmas in April, Points of Light Foundation, Red Cross, Sigma Phi Epsilon Fraternity
and Sigma Chi Fraternity. We anticipate that 4,000 chapters of these organizations will
organize projects.
Individual Projects
america works will motivate individuals to implement projects on their own that address
the needs of their community. When the people put their heads, hands, and hearts to
work, they will develop a great deal of pride in themselves, their neighbors, and their
communities. This feeling of accomplishment and pride will encourage them to continue
to improve their community throughout the year, and deter them from adding to the
problem. We will provide these project initiators with know-how and advice so their
project has the highest chance of success. We will refer project initiators to the Points of
Light Foundation's Volunteer Action Centers for further assistance. A poor project can
turn a person off to volunteering forever. Our office will be committed to assuring that
each project has the best chance for success. We anticipate that approximately 9,000
projects will be organized.
Promotion
In order to inspire participation we will develop a media campaign. Its purpose will be
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
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OBJECTIVES (Continued)
two- fold. First, it will motivate individuals to start projects. Second, it will encourage
people to get involved in the day by calling our toll-free number.
Clearinghouse
Prompting and facilitating action will guarantee more involvement. We want to make it
easy to get involved and be able to refer individuals to projects who are in need of
volunteers. Our national media campaign to motivate individual project initiatives will
also encourage people to get involved in planned projects in their area or perform a small
gesture of caring. We will provide a toll-free number in our promotions that people can
call to find out about activities in their area and types of small acts that they can do on the
day.
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
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METHODS
Motivating, empowering, and coordinating an entire nation in a community service activity
by September 24, 1994 is an enormous undertaking. However, we can implement our
objectives by following through six phases: fund raising, mobilization of twenty targeted
cities, implementation of the national programming, motivation and empowerment of
individual project initiatives, coordination of a clearinghouse and an effective media
campaign.
Project Resources
Some organizations and individuals we will be in contact with may not have the expertise
necessary to organize a project. We will prepare easy-to-use resources that will be
available for them to use. A concise, comprehensive Project Guide, with slight
adjustments for University Students will supplement the direct advice our organization and
volunteer action centers will provide. This combination will be effective in furnishing
individuals and organizations with the necessary knowledge to implement a successful
project.
The Project Guide will contain many suggestions of projects. It will also give advice on
financing, acquirement of needed materials, risk management, and promotion. In addition,
it will provide information on how to sustain and develop long-term projects from this one
day event.
The development of the resources will take three months. Our organization will hire two
volunteer experts from Campus Outreach Opportunity League (COOL) to develop the
guide along with one other staff member. There is ample information on organizing a
successful community service project from national service organizations and other
sources that we will use. We will ask national service organizations to critique the guide.
Once the guides are completed they will be sent to a professional publishing house for
editing, layout, design, and publishing.
Mobilize Twenty Cities
Development of City Plans
We will develop individual plans for each city. The plans will identify what organizations
we are contacting, how we plan to contact them, the cost for each city, and a list of
potential donors.
A list must be compiled via The Foundation Center, Yellow Pages, and the Regional
United Way. Research must be done to find out if the organization's function is relevant
to the day and if it is, who to contact within that organization. This will be accomplished
by a short phone call. Our national office will be responsible for compiling this list.
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
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METHODS (Continued)
Engage Support of Regional United Ways and Member Organizations
We are working with the United Way of America to assist us in engaging its member
organizations to plan volunteer projects and teach-ins. The National United Way will
help us gain the support of their regional offices in cities. The regional offices can then
engage the support of their local charities, who will develop projects.
Mobilize City Organizations
We will contact United Way affiliates, government community oriented agencies,
University service organizations, other service organizations, large companies, and
fraternal organizations throughout the city. We will invite these organizations to a city-
wide conference. At this conference we will provide information about our mission and
motivate these agencies to undertake an activity of their choice. We will give
organizations an opportunity to form coalitions if they deem it necessary for the success of
their project. We will interact with the organizations interested in participating by mail
and phone. We will answer any of their questions throughout the year, provide a project
promotion kit, register their project in our database, and provide a project guide if
needed. The specifics of our plan and costs are in our case study of Philadelphia.
National Projects
American Association of Retired Persons
An exciting national endeavor we are developing with the AARP consists of combining
the resources of the AARP chapters with local high/middle schools. Together the
coalition could develop and execute a service project or teach-in. Rarely do the older and
younger generations intermingle. While working together to improve their community,
the organizations can develop a beneficial relationship which they can explore throughout
the year, as well as personal relationships that will provide an understanding of
generational differences and similarities.
The AARP has 4000 chapters with a membership of 35 million people. We will initially
contact chapters with a recruitment mailing. We will follow up with a phone call, if the
chapter does not respond. If the chapter is interested we will provide the chapter
information on how to plan a project. We will provide advice for any chapters needing it.
We will register their projects on June 30 because the project will have to be tentatively
planned before the end of the school year. Once the project is registered, we will provide
the chapter with a promotional package. We will confirm projects in early September
with a phone call. Finally, we will mail each chapter four encouragement/ newsletter
mailings between the initial contact and the day.
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Tel: 201.492.0412 Fax: 201.785.2453
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METHODS (Continued)
National and Professional Associations
National and professional associations have members in every part of the country. Their
memberships are in the tens of millions. They would provide a significant contribution to
the day. We will work with national labor unions, professional associations, and
educational groups. We will mobilize their members to begin and participate in projects
across the country.
We will initially contact these organizations with a phone call and a mailing. We will then
work with these various groups individually and find the best way to get them involved in
the day.
Universities
Universities have historically been centers of community service and activism. As
University students, it is important to us that significant good works are done on
universities and colleges across the country. One hundred large schools will be targeted
across the country in addition to those being targeted through the city plans. We will
actively attempt to motivate five organizations: the university community service
department, the student government, student-run service organizations, and the
Interfraternity Council.
We will initially make a research call to each university to find out the names and
addresses of relevant contacts. A recruitment package will be sent to each, and followed
with a phone call. Once interest has been expressed, we will send a University project
guide. We will provide advice and answer questions throughout the year. Project
registration will be on in early May. We will mail promotional packages to registered
projects in early September and confirm projects with a phone call. Furthermore, we will
mail information packets and newsletters from the initial contact to the day.
Sigma Phi Epsilon Fraternity
Sigma Phi Epsilon Fraternity has shown strong support for this endeavor. The
organization's 270 chapters on college campuses across the country will be on the
forefront of university activity. Philanthropy is an important component of fraternal life
and often goes unnoticed. We will to bring awareness and recognition to Greek
community service in promoting it further through this day.
The Sigma Phi Epsilon campaign will begin August 4 at Conclave, the national
convention. Legislation will be passed by the undergraduate populous making america
works the primary public service activity of the national fraternity. We will initially
approach individual chapters with a recruitment mailing. We will follow up with a phone
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
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METHODS (Continued)
call and provide a project guide if the chapter requests one. Additionally, we will mail
newsletters, advise, and provide a promotional package to those chapters registering
projects in early May. A call will be made in early September to confirm the projects.
Individual Project Initiators
Our national media campaign will inform people of the purpose of the day and encourage
people to plan projects that address the needs of their community. Project initiators can
then call our office, and we will provide them with a project guide, promotional kit, and
the number of a local Volunteer Action Center, whom they can call for advice. In addition
we will provide direct advice if needed. After we have confirmed they have properly
prepared the project, we will register the specifics of their project in our database. A
poor project can turn a person off to volunteering forever. Our office will be committed
to assuring that each project has the best chance for success.
The costs will be based on 9,090 people responding to the newsletter and magazine
promotion. If a corporation or the Ad Council committed to providing an advertising
campaign, then we would administer a market forecast and reevaluate our costs based on
the increase in potential response. We arrived at our number of responses from the
response to the previous years advertising. In 1991 our ads ran in 110,000 magazines.
Twenty people responded who were interested in doing projects. If 50 million ads were
run, approximately 9,090 people would organize projects.
Clearinghouse
All projects that are scheduled for the day will be recorded in a data base. A toll-free
number will be given in the promotions. When a person calls our national office with the
toll-free number, we will direct that person to projects in his area and of his interest.
People will be referred to both organizational and individual projects. People who call and
are from an area where no project is scheduled will be encouraged to start their own
project or perform a gesture of community caring on the day.
Promotion
An effective national publicity campaign can be achieved through many mediums and
channels. We believe that each of the possible campaigns that follow can be effective
singularly, but a combination would be most powerful.
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Tel: 201.492.0412 Fax: 201.785.2453
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METHODS (Continued)
-National newsletters
The National Interfraternity Council has passed legislation endorsing america works.
They will help us place an ad in the newsletters of every fraternity and sorority in the
country. The commitment of the AARP, Christmas in April, Points of Light Foundation,
United Way of America, to run an advertisement or article in their newsletters and
magazines will provide an effective recruitment campaign.
-Magazines
In the past Media Networks has donated regional space in Time, Newsweek, US News and
World Report, and Sports Illustrated. We believe that they will run pro-bona advertising
again. The combination of the newsletters, and magazine ads would provide free publicity
in nearly 50 million publications.
-Ad Council
Currently, we are in the final application stages with the Ad Council. They could provide
a national public service advertising campaign that would compliment the newsletters and
magazine advertising with television, radio, and billboards.
-Corporate
We will also attempt to secure corporate pro-bona advertising.
We believe that these instruments of advertising represent the best way to reach the
audience we are targeting in a cost effective manner. If more funds do become available
we will use them to them to even more effectively advertise the day.
Fund Raising
Our organization believes that it is possible and worthwhile to implement these different
methods. However, a donor might ask, "What will my $15,000 do for a large national
program such as this?" The budget has been developed in such a way that the $15,000
can go to exactly what program or city project the donor desires. If only one program or
city project were funded, then we would implement that one project. Our fund raising
strategy is national and city oriented.
National
Our national fund raising will target national corporations and foundations to solicit funds
for our national projects, project resource development, individual project initiatives,
capital costs, and other developmental costs. We have already begun research of
foundations and corporations whose interests seem to parallel our efforts. We will contact
them they specify in the Foundation Center's resources. We will modify proposals to the
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
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METHODS (Continued)
specifications of each entity and follow-up with phone calls. We will be prepared to travel
to meet interested parties
Urban
Funds expensed in each city will be raised from each city. Resources expensed will
include financing for the conference, both phone and mail correspondence throughout the
year with these organizations, the staff members working directly with the city, and the
promotional kit that will be given to the organizations. This will be done before the
conference.
After we develop the city plans we will begin fund raising for each individual city. The
city plans will provide the list of banks and foundations in the city. We will approach each
entity with a co-signed funding letter from the Regional Director of the United Way. We
do not want local banks and foundations to be turned off because we are not from their
city. The Regional United Way support can counter act that. We will initially contact
foundations and banks as specified in our research. We will modify proposals if necessary,
follow-up by phone, and travel if necessary.
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CITY CASE STUDY: Philadelphia
In Philadelphia we will mobilize the existing service structure and service related
organizations into a city-wide community improvement day. Our current plan is focused
on four types of organizations: social service organizations, large companies, fraternal
groups, and universities. These organizations will have the necessary resources to start
effective projects.
Social Service Organizations
We have targeted 272 service organizations in the city of Philadelphia. These service
organizations already run many projects and are experts in the field of community service.
They also have the ability to set up many projects in the Philadelphia area. We will
harness their expertise and motivate them implement projects or set up teach-ins in the
city, where people not affiliated with these organizations can be given the chance to
participate.
These organizations will be very responsive to the idea of a national community service
day. A small marketing survey revealed this. We are simply asking them to do something
they do very often and very well, but just do it on a single day. We have assumed that 50-
75% of the organizations will be relevant and willing to participate in the day.
The support of the Philadelphia United Way and the Suburban United Way would be a
great aid to the recruitment of projects in the Philadelphia area. They have a significant
voice in the service arena and have a great deal of knowledge about the service community
in the Philadelphia area.
Their support could guarantee the formation of many projects. Of the 272 service
organizations we have targeted, 125 are funded by the United Way. If the regional
directors agreed to make the initial contact with these service organizations and invite
them to the conference, this would greatly reduce the burden placed upon our national
office.
Also, support from the United Way would be a selling point that would make the
enlistment of projects from other organizations much easier.
Universities
The University is one of the most dynamic areas in the city. It has the potential to have an
explosive impact on the day. In Philadelphia we have initially targeted five universities:
University of Pennsylvania, Drexel, Temple, LaSalle, and St. Joseph's. At each of these
schools we will contact the community service department, the Interfraternity Council,
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
11
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CITY CASE STUDY: Philadelphia (Continued)
three community service organizations, and the student government. We plan to provide
these organizations with information, instructing them on how to plan a project and
specific projects for which the university would be well-suited.
Fraternal Organizations and Large Companies
These types of organizations may be able to significantly expand the scope of the day.
Many of these entities have community service departments and community service
requirements for its employees or members. We can compel these organizations to either
initiate a project or devout its resources to an existing project. We have a list of 87
fraternal organizations and companies. We assume that 70 of these organizations will
participate in the day.
Implementation
The recruitment of projects in Philadelphia will begin in early January. Before the city
plan can begin, research must be done by the national office. We have already compiled a
directory of universities, service organizations, fraternities, and large companies we wish
to involve in the day. The national office will be responsible for further researching these
lists and generating contact names at each of these organizations.
Initial Contact
We will contact all these organizations by mailings and phone calls. During this initial
contact we will illustrate what america works is all about. We will invite them to a city-
wide conference where their interest will be sparked.
The initial mailing for Philadelphia will go out in early January. The second round of
calling and mailing will begin in mid-February. The purpose of this communication is to
confirm attendance at the conference and reiterate the purpose and benefit of the project.
Conference
The city-wide conference is the cornerstone for implementing the city plan. Here we will
invite representatives from the national organizations, service organizations, fraternal
organizations, large companies, corporate and foundation donors, university
representatives, and civic leaders.
This conference has many purposes. First, we hope that it will spark enthusiasm for the
day. We will get the chance to convey the idea and purpose behind the project in a much
more personal and hopefully more influential manner. When the representatives see all
the potential participants in the day, their interest and commitment to america works will
greatly expand.
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
12
americaworks
CITY CASE STUDY: Philadelphia (Continued)
Second this conference will provide the representatives with an opportunity to ask
questions about the day. Some will also be given a chance to address the conference and
convey their ideas about the day.
Third, we will provide the conference participants with the opportunity to combine
resources for a project. We will hand out a directory of potential participants.
Organizations that wish to combine or devout their resources to another project will be
given a chance to do so.
This will start the first wave of local publicity. We will invite local newspapers and
television stations to cover the conference. This will provide the day with a jump start and
the initial publicity that is needed for the success of the project. The conference will
provide us with a firm number of commitments for projects.
Follow up
We will keep in contact with the participating organizations through a monthly newsletter.
We have also reserved telephone hours for answering more questions about the day. We
will ask the Universities to inform us of their project by May 1 or before the school year
ends.
We will ask the other organizations to inform us by late July. We will confirm the
university projects in September.
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
13
america works
TIME LINE
July 1993
1) Gain support from the national organizations. We will ask them to participate
in the day the way we have outline in the plan.
2) Begin national fund raising. We will make initial contact and mail the proposals.
3) Begin work with the National United Way. We will meet with them and ask
them for their support and advice on gaining the support of their member
organizations and regional offices.
4) Prepare for Sigma Phi Epsilon National convention: a major fund raising
opportunity
August 1993
1) Continue national fund raising. We will continue to mail proposals and follow-
up the proposals with telephone contact and/or mailings.
2) Sigma Phi Epsilon national convention (Aug. 4-8).
3) Initiate contact with the regional United Ways in the twenty targeted cities.
September 1993
1) Hire four people. They will be on the phones developing a list of contact names
for each city plan and entering them into the database.
2) Continue to fund raise nationally.
3) Begin work on the specific city plans.
4) Travel to meet with United Way regional directors if necessary.
October 1993
1) Continue to fund raise nationally.
2) Continue development of city plans and lists of contact names.
3) As city plans are developed, we will begin to fund raise from foundations,
companies, and bank in each specific city.
4) Hire three people to begin development of project guide
November 1993
1) Continue national fund raising.
2) Finish city plans.
3) Continue to city fund raising.
4) Create promotional package.
5) Begin to recruit staff.
6) Continue development of project guide
December 1993
1) Hire and train eleven more people.
2) Research contact names at universities, AARP chapters, Red Cross chapters,
and Sig Ep chapters.
3) Install hardware needed for the project (i.e. phone system, computer terminals
etc.).
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
14
18
america works
TIME LINE (continued)
4) Continue fund raising nationally and on the city level.
5) Continue development of project guide
January-August 1994
In these months we plan to contact every organization that will participate in the
day. Rather than going through a day by day schedule of when we are going to
contact each organization we will list time lines that we plan to follow for the
different organizations. The time lines will be carried out specifically to the day.
However the time allotted for the advice and counsel can not be exact. Different
organizations will call us at various times. Thus we have stated the amount of time
we deem necessary for advice and counsel, but we can not be sure when we will be
called on to provide this service. By the end of each advice and counsel time
period every entity in the organizational time line will be contacted.
City Time Line
The city plan will employ fifteen staff people. The mailings and telephone contact
occur at weekly intervals in order for the mailings to arrive a reasonable time
before the initial telephone contact begins. We will be contacting three cities each
of the first six time periods. On the seventh period we will be only contacting two
cities, for a total of twenty cities.
Initial mailings
Telephone contact
2nd mailings
RSVP (telephone)
Conferences
Advice
Jan. 03
Jan. 10-14
Feb. 15
Feb. 21-25
Feb. 25, 28, Mar. 02
Jul. 01,04,05
Jan. 10
Jan. 18-24
Feb. 22
Feb. 28-Mar 4
Mar. 04, 07, 09
Jul. 06,07
Jan. 17
Jan. 25-31
Mar. 1
Mar. 07-11
Mar. 11, 14, 16
Jul. 08,09,12
Jan. 24
Feb. 01-07
Mar. 8
Mar. 14-18
Mar. 18, 21, 23
Jul. 13,14
Jan. 31
Feb. 08-15
Mar. 15
Mar. 21-25
Mar. 25, 28, 30
Jul. 15,16,19
Feb. 07
Feb. 16-24
Mar. 22
Mar 28-Apr 1
Apr. 04, 06, 08
Jul. 20,21
Feb. 14
Feb. 25-Mar 9
Mar. 29
Apr. 04-08
Apr. 11, 13
Jul. 22, 23
From January 10 until February 21 all those people will be responsible for making
initial contact with every organization in the city. On February 21, eight people
will continue that work, while seven others will begin to make the RSVP calls.
Conferences begin on February 25. We will designate ten people on the staff to be
city heads. Each head will be in charge of two cities. He/she will travel to their
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
15
america works
TIME LINE (continued)
specific cities with the city director. They will become experts on their cities and
will be in charge of incoming calls from their city for the duration of the project.
They will also help in training the extra staff needed for September.
National time line
As the staff finishes their obligations for the city plan they will start to contact
organizations in the national plan. Eight people will be available in March to work
on the Universities, the Sigma Epsilon fraternities, and the AARP. From April 11-
15, 14 people will be working on mobilizing the AARP. By April 15, all fifteen
people on the staff will be able to work on the national plan. The AARP is split
into two different time periods because of the amount of time it will take. We
want the mailings to arrive at a reasonable time before the initial telephone contact.
Initial mailings
Telephone
Advice
Project Notification
PromoPack
Mailing
Univ.
Mar. 02
Mar. 10-16
Apr. 26
May 05
Sept. 07
Sig Ep
Mar. 09
Mar. 17-22
Apr. 27
May 05
Sept. 07
AARP
Mar. 13
Mar. 23-Apr. 15
Apr 28- May 04
Jun. 30, Jul 01
Jul. 01
Apr. 06
Apr. 18-25
May 06-17
Jul. 05, 06
Jul. 06
July 1994
1) Hire and train 15 people for the Individual Project Initiative.
August 1994
1) Provide Service Manuals and advice to Individual Project leaders
September 1994
1) Refer people to projects
2) Give advice to project leaders
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
16
america works
RESOURCE ALLOCATION GOALS
These are our monthly fund raising goals. Many of the plans explained in the methods
section span over one month. We have assessed the cost of each plan at time
implementation begins. If the total fund raising goal is not met we will implement the
portion that is funded.
July 1993
1) National organization meetings 250.00
2) Proposal formation - $240.50
3) Labor will be donated by the directors
4) Office Rent and Insurance - $1300
Total--$1790.50
August 1993
1) Initiate contact with Regional United Way - $12.20
2) Sigma Phi Epsilon convention - $2200
3) Labor will be donated by the directors.
4) Office Rent and Insurance - $1300
Total-- $3512.20
September 1993
1) Development Contact list for city plan $10,410
2) Fund raising - $2105
3) United Way RD support - $10,230
4) Office Rent and Insurance - $1300
5) Administrative - $3840
Total $27,885
October 1993
1) Fund raising - $2105
2) City fund raising - - $7938
3) City plan development - $10,401
4) Office Rent and Insurance - $1300
5) Administrative - $3840
6) Project Guide- $24,380
Total - $25,584
November 1993
1) Fund raising - $2105
2) City fund raising - $7938
3) City plan development - $10,401
4) Office Rent and Insurance - $1300
5) Administrative $3840
Total - $25,584
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
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17
americaworks
RESOURCE ALLOCATION GOALS (continued)
December
1) Administrative - $3840
2) Training - $1000
3) University research -$430
4) Fund rising - $10,043
5) Computer equipment $15,000
6) Office Rent and Insurance - $1300
Total - $31,613
January 1994
1) Moving Costs - $1000
2) City plan - $288,000
3) Office Costs and Insurance - $2600
4) Administrative - $ 3840
Total - $295,440
February
1) Administrative - $3840
2) Office Rent and Insurance - $2600
Total - $6440
March
1) Sig Ep - $10,500
2) Universities - $14,800
3) AARP - $122,300
4) Administrative - $3840
5) Office Rent and Insurance - $2600
Total - $154,040
April
1) Administrative - $3840
2) Office Rent and Insurance - $2600
Total - $6440
May
1) Administrative - $3840
2) Office Rent and Insurance - $2600
Total - $6,640
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
18
americaworks
RESOURCE ALLOCATION GOALS (continued)
June
1) Administrative - $3840
2) Office Rent and Insurance - $2600
Total - $6440
July
1) Training - $1000
2) Administrative - $3840
3) Office Rent and Insurance - $2600
Total - $7440
August
1) Computer Upgrade (Rentals)- $3,000
2) Individual Project Initiative - $152,000
3) Phone System Upgrade - $5,000
4) Administrative - $3840
5) Office Rent and Insurance - $2600
Total - $166,440
September
1) Administrative - $3840
2) Office Rent and Insurance - $2600
Total - $6440
Completed total - $795,908
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
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19
americaworks
DONATIONS
Merrill Lynch- $15,000
Alvin Shoemaker, former CEO First Boston, - $1,000
Points of Light Foundation- $7, 150 in services
Total-$23,150
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
20
america works
BUDGET
DEVELOPMENTAL BUDGET
PROJECT MANUAL
Labor
12 wks 40hrs. 3 staff 12 wage
$17,280.00
Mail
$100.00
Editing
$1,000.00
Design
$3,000.00
Layout
$3,000.00
TOTAL
$24,380.00
CITY PLAN DEVELOPMENT
TELEPHONE
LABOR
TOTAL
Min/Call Cost/Min #Calls
Total
Hrs.
#Orgs. Wage
Total
Misc.
STEPS
Research
0.03
6000
8.00
1,440.00
25.00
$1,465.00
Initial Call
10
0.23
6000
13,800.00
0.25
6000
8.00
12,000.00
$25,800.00
Data Entry
0.08
6000
8.00
3,984.00
$3,984.00
TOTAL
13,800.00
17,424.00
$31,224.00
UNITED WAY --REGIONAL DIRECTOR CONTACT
TELEPHONE
MATERIALS
LABOR
TOTAL
Min/Call
Cost/Min
#Calls
Total
Pub.
#Orgs.
Posta
Total
Hrs/Or
Wage
#Org
Total
STEPS
Dev. w/ Nat.
$500.00
Initial Mail
0.50
20
0.11
12.20
$12.20
Follow-up Call(s 30
0.23
20
138.00
0.5
8.00
20
80.00
$218.00
20 Trips
$9,500.00
TOTAL
138.00
12.20
80.00
$10,230.20
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
21
america works
BUDGET (Continued)
CITY BUDGET-PHILADELPHIA
UNIVERSITY BUDGET
TELEPHONE
MATERIALS
LABOR
TOTAL
Min/Call
Cost/Min
#Calls
Total
Publishing
#Orgs.
Postage
Total
Hrs/Org.
#Orgs.
Wage
Total
STEPS
Recruitment Mailing
$2.00
30
$0.10
$62.94
$62.94
Follow-up Call
25
0.23
30
$172.50
0.5
30
$8.00
$120.00
$292.50
RSVP Mailing
$0.25
30
$0.08
$9.90
$9.90
Conference
Manual
$5.00
25
$0.50
$137.50
$137.50
Add'l Phone call
10
$0.23
30
$69.00
0.25
30
$8.00
$60.00
$129.00
Project Notification
10
$0.23
30
$69.00
0.25
30
$8.00
$60.00
$129.00
Promo Package
$5.00
30
$0.50
$165.00
$165.00
4 Newsletters*
$0.25
30
$0.08
$39.60
$39.60
TOTAL
$310.50
$414.94
$240.00
$965.44
SOCIAL SERVICE ORGANIZATIONS
TELEPHONE
MATERIALS
LABOR
TOTAL
Min/Call
Cost/Min
#Calls
Total
Publishing
#Orgs.
Postage
Total
Hrs/Org.
#Orgs.
Wage
Total
STEPS
Recruitment Mailing
$2.00
277
$0.10
$581.15
$581.15
Follow-up Call
25
$0.23
277
$1,592.75
0.5
277
$8.00
$1,108.00
$2,700.75
RSVP Mailing
$0.25
205
$0.08
$67.65
$67.65
Conference
Add'l Phone call
10
$0.23
205
$471.50
0.25
205
$8.00
$410.00
$881.50
Project Notification
10
$0.23
205
$471.50
0.25
205
$8.00
$410.00
$881.50
Promo Package
$5.00
205
$0.50
$1,127.50
$1,127.50
4 Newsletters
$0.25
205
$0.08
$270.60
$270.60
TOTAL
$2,535.75
$2,046.90
$1,928.00
$6,510.65
FRATERNAL ORGANIZATIONS AND LARGE COMPANIES
TELEPHONE
MATERIALS
LABOR
TOTAL
Min/Call
Cost/Min
#Calls
Total
Publishing
#Orgs.
Postage
Total
Hrs/Org.
#Orgs.
Wage
Total
STEPS
Recruitment Mailing
$2.00
87
$0.10
$182.53
$182.53
Follow-up Call
25
$0.23
87
$500.25
0.5
87
$8.00
$348.00
$848.25
RSVP Mailing
$0.25
70
$0.08
$23.10
$23.10
Conference
$0.00
Manual
$5.00
70
$0.50
$385.00
$385.00
Add'l Phone call
10
$0.23
70
$161.00
0.25
70
$8.00
$140.00
$301.00
Project Notification
10
$0.23
70
$161.00
0.25
70
$8.00
$140.00
$301.00
Promo Package
$5.00
70
$0.50
$385.00
$385.00
4 Newsletters*
$0.25
70
$0.08.
$92.40
$92.40
TOTAL
$822.25
$1,068.03
$628.00
$2,518.28
*Cost is calculated per newsletter and then
multiplied by four. "Total" represents
the cost of four newsletters.
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
22
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america works
BUDGET(Continued)
CONFERENCE
TELEPHONE
MATERIALS
LABOR
TOTAL
Min/Call
Cost/Min
#Calls
Total
Publishing
#Orgs.
Total
Hrs/Org.
#Orgs.
Wage
Total
Misc
Conference Room
$1,000.00
$1,000.00
Breakfast
$1,400.00
$1,400.00
RSVP Telephone
10
$0.23
350
$805.00
$0.25
350
$8.00
$700.00
$1,505.00
Travel
$150.00
$150.00
Materials
$1.00
350
$350.00
$350.00
TOTAL
$805.00
$350.00
$700.00
$2,550.00
$4,405.00
TOTAL BUDGET
Telephone
Materials
Labor
Misc.
Total
Organizations
Social Service
$2,535.75
$2,046.90
$1,928.00
$6,510.65
Frat/Large Co.
$822.25
$1,068.03
$628.00
$2,518.28
Universities
$310.50
$414.94
$240.00
$965.44
Conference
$805.00
$350.00
$700.00
$2,550.00
$4,405.00
Total
$4,473.50
$3,879.87
$3,496.00
$2,550.00
$14,399.37
In order to obtain the cost for all twenty cities, we have multiplied the cost of
for Philadelphia by twenty.
Total cost for all twenty cities= $288,000
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
23
america works
BUDGET (Continued)
NATIONAL ORGANIZATIONS BUDGET
AARP
TELEPHONE
MATERIALS
LABOR
TOTAL
Min/Call
Cost/Min
#Calls
Total
Pub.
#Orgs.
Postage
Total
Hrs/Org.
#Orgs.
Wage
Total
STEPS
Strategy Development
$500.00
Recruitment Mailing
$2.00
4000
$0.11
$8,440.00
$8,440.00
Follow-up Call
25
$0.23
4000
$23,000.00
0.5
4000
$8.00
$16,000.00
$39,000.00
Manual
$5.00
3000
$1.00
$18,000.00
$18,000.00
Advice&Questions
25
0.23
3000
$17,250.00
0.5
3000
8.00
$12,000.00
$29,250.00
Project Notification
5
0.23
2500
$2,875.00
0.16
2500
8.00
$3,200.00
$6,075.00
Promo Package
$5.00
2500
$1.00
$15,000.00
$15,000.00
4Newsletters*
$0.25
3000
$0.11
$4,320.00
$4,320.00
Confirmation Call
5
0.23
2500
$2,875.00
0.16
2500
8.00
$3,200.00
$6,075.00
TOTAL
$43,125.00
$45,760.00
$34,400.00
$123,285.00
UNIVERISTY
TELEPHONE
MATERIALS
LABOR
TOTAL
Min/Call
Cost/Min
#Calls
Total
Pub.
#Orgs.
Postage
Total
Hrs/Org.
#Orgs.
Wage
Total
STEPS
Research
10
$0.23
100
$230.00
0.25
100
$8.00
$200.00
$430.00
Recruitment Mailing
$2.00
500
$0.11
$1,055.00
$1,055.00
Follow-up Call
25
0.23
500
$2,875.00
0.5
500
8.00
$2,000.00
$4,875.00
Manual
$5.00
300
$1.00
$1,800.00
$1,800.00
Advice&Questions
25
0.23
300
$1,725.00
0.5
300
8.00
$1,200.00
$2,925.00
Project Notification
5
0.23
300
$345.00
0.16
300
8.00
$384.00
$729.00
Promo Package
$5.00
300
$1.00
$1,800.00
$1,800.00
4 Encouragement Mail
$0.25
300
$0.11
$432.00
$432.00
Confirmation Call
5
0.23
300
$345.00
0.16
300
8.00
$384.00
$729.00
TOTAL
$5,520.00
$5,087.00
$4,168.00
$14,775.00
SIGMA EPSILON FRATERNITY
TELEPHONE
MATERIALS
LABOR
TOTAL
Min/Call
Cost/Min
#Calls
Total
Pub.
#Orgs.
Postage
Total
Hrs/Org.
#Orgs.
Wage
Total
STEPS
National Convention**
$2,200.00
Recruitment Mailing
$2.00
270
$0.11
$569.70
$569.70
Follow-up Call
25
0.23
270
$1,552.50
0.5
270
8.00
$1,080.00
$2,632.50
Manual
$5.00
200
$1.00
$1,200.00
$1,200.00
Advice&Questions
25
0.23
175
$1,006.25
0.5
175
8.00
$700.00
$1,706.25
Project Notification
5
0.23
175
$201.25
0.16
175
8.00
$224.00
$425.25
Promo Package
$5.00
175
$1.00
$1,050.00
$1,050.00
4 Newsletters*
$0.25
200
$0.11
$288.00
$288.00
Confirmation Call
5
0.23
175
$201.25
0.16
175
8.00
$224.00
$425.25
TOTAL
$2,961.25
$3,107.70
$2,228.00
$10,496.95
**Includes Travel Expenses and Promotional Material
*Cost is calculated per newsletter and then
multiplied by four. "Total" represents
the cost of four newsletters.
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
24
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america works
BUDGET (Continued)
INDIVIDUAL PROJECT INITIATIVE
POINTS OF LIGHT FOUNDATION
TELEPHONE
MATERIALS
LABOR
TOTAL
Min/Call Cost/Min #Calls
Total
Pub.
#Orgs Postage
Total
Hrs/Org. #Orgs. Wage
Total
STEPS
National Development
$500.00
Recruitment Mailing
$2.00
500
0.11
$1,055.00
$1,055.00
Follow-up Call
25
0.23
500
$2,875.00
0.5
500
8
$2,000.00
$4,875.00
4 Newsletters*
0.25
500
0.11
$720.00
$720.00
TOTAL
$2,875.00
$1,775.00
$2,000.00
$7,150.00
*Cost is calculated per newsletter and then
DONATED
multiplied by four. "Total" represents
the cost of four newsletters.
MOTIVATION AND COORDINATION
TELEPHONE
MATERIALS
LABOR
TOTAL
Min/Call Cost/Min #Calls
Total
Pub.
#Orgs Postage
Total
Hrs/Org. #Orgs. Wage
Total
STEPS
Advertising Development
$1,000.00
Manual Mailing
$5.00
9090
$1.00
$54,540.00
$54,540.00
Advice&Questions
25
0.23
9090
$52,267.50
0.5
9090
8
$36,360.00
$88,627.50
TOTAL
$52,267.50
$54,540.00
$36,360.00
$144,167.50
TOTAL
$151,317.50
596 Pepperidge Tree Lane, Kinnelon, NJ 07405
Tel: 201.492.0412 Fax: 201.785.2453
Printed on 100% Recycled Paper
25