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This is not a textual record. This is used as an
administrative marker by the William J. Clinton
Presidential Library Staff.
Collection/Record Group:
Clinton Presidential Records
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National Service
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Correspondence
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Eli Segal Files
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S
66
2
8
3
serry /hee,
thought you
could make
judgement on
whether to
keep if
not toss.
Karen
Y6444
ELI SEGAL FILES
Cranford Johnson Robinson Woods
Capitol Center
(501) 376-6251
303 West Capitol Avenue
FAX: 376-4241
Little Rock, Arkansas 72201-3593
Diana
Let's discuss ASAP.
Cl.
October 11, 1993
Mr. Eli Segal
Assistant to the President
Director, White House Office of National Service
Old Executive Office Building
The White House
1600 Pennsylvania Avenue, NW
Washington, D.C. 20500
Dear Eli:
Thank you for providing us the opportunity to participate in the naming
of AmeriCorps. We were honored to have played such an important role
in this program that will have such a positive effect on so many of our
nation's students.
For your approval, enclosed is a copy of a regional news release
announcing the naming of AmeriCorps. Please review and let me know
of any changes you feel are required. Obviously, we will not distribute the
release until we have heard back from you. Please call me at (501) 376-6351
as soon as you can.
I've also taken the liberty of asking our public relations department to
develop their thoughts on an AmeriCorps marketing plan. Their outline
is enclosed for your review. I think it contains some excellent ideas, and I
look forward to visiting with you about those ideas soon.
Again, many thanks and let me know if we can be of help to you in the
future.
Shine Skip Sincerely, Rutherford
Hope you are
SR/11
doing well
Enclosures
Advertising Marketing Public Relations Member American Association of Advertising Agencies
Cranford Johnson Robinson Woods
Capitol Center
(501)376-6251
For additional information, contact:
303 West Capitol Avenue
FAX: (501) 376-4241
Little Rock, Arkansas 72201-3593
Jeff Reed
NEWS RELEASE
Office:
(501) 376-6251
Residence
(501) 225-8864
FOR IMMEDIATE RELEASE
CJRW Submits Winning Name For AmeriCorps
LITTLE ROCK, Ark. (Oct. 11, 1993) -- An Arkansas-based advertising
agency, Cranford Johnson Robinson Woods, created the name AmeriCorps for the
new federal program allowing students to trade public service work for college tuition
costs. President Clinton recently announced plans for AmeriCorps at a news
conference on the South Lawn of the White House.
The CJRW firm's name, AmeriCorps, was selected by The Office of National
Services which solicited name ideas from advertising agencies throughout the nation.
"We are honored to have been selected to name a program that will have such a
lasting, positive impact on the growth of our nation," CJRW Chairman and Chief
Executive Officer Ron Robinson said. "This is something we at CJRW will be proud
of for generations to come."
Eli Segal, Assistant To The President and Director of the White House Office
Of National Service, will head the program.
The name AmeriCorps was submitted by three members of CJRW's Creative
Department Vice President and Creative Director Boyd Blackwood and Senior
Copywriters Tracy Munro and Dan McDonald.
"It's exciting to be able to name any new product and particularly thrilling to be
naming a national program that is already being compared to the Peace Corps,"
Blackwood said.
Cranford Johnson Robinson Woods, founded in 1961, is the largest full
-MORE-
NEWS RELEASE -- CJRW Names AmeriCorps
Page 2 of 2
October 11, 1993
service advertising, marketing and public relations agency in Arkansas, Louisiana and -
Mississippi. A member of the American Association of Advertising Agencies, the firm
has 110 employees in its downtown Little Rock offices.
-30-
AMERICORPS
Marketing & Implementation Outline
By Cranford Johnson Robinson Woods
October 8, 1993
WHAT IS AMERICORPS?
AMERICORPS is the spiritual successor to the Peace Corps. It is a program
that allows young people to trade public service work for educational
assistance. It not only fulfills a campaign pledge for President Bill Clinton,
is also fulfills a pledge by Americans everywhere to help themselves while
helping our young people achieve their educational goals.
The AMERICORPS program could initially put 100,000 young people to
work serving in their community. The beginning price tag would be $300
million a year climbing to $400 million in the second year and $700
million in the third year.
LAUNCHING AMERICORPS
President Clinton wants to reinvent the way Government conducts the
people's business. At Cranford Johnson Robinson Woods (CJRW) we
believe one of the best ways to start is to change the way federal programs
are launched. We've all had experiences with federal grant programs and
the stories about them are legendary. The AMERICORPS program is
effectively calling for the immediate start-up of hundreds of small
agencies around the country to launch this program. CJRW would like to
apply some lessons from the business world to this endeavor. We propose
a system that patterns itself on the successful "franchise" system. We are
proposing a "Turn-Key" package for agencies and administrators that
insures the AMERICORPS message and implementation plan in New
England is the same as it is in California. This approach will guarantee
quality control, effective administrative cost controls, and a smooth
launch of a premiere program of the President's domestic agenda.
Implementation of the AMERICORPS program will be dependent on
hundreds of public and private non-profit institutions. While this will
save the taxpayers the cost of constructing another federal bureaucracy, it
will also leave the door open for shaky starts, inconsistencies and mis-
steps.
A vital part of the CJRW plan for the launching of AMERICORPS will be
to remove the opportunity for such mishaps and mis-steps. We want to
insure that a well-organized program run by a well-trained staff opens in
every target area in America.
To that end we propose a unified operation plan for all AMERICORPS
administrators. Quite simply this means each agency must agree when
accepting grant money to accept the AMERICORPS administrative plan.
This would be a turn-key operation which addresses all operating and
marketing needs of the administrator, much the same way a well planned
franchise is now put into service.
THE AMERICORPS PLAN
This plan would include:
Administrative Guidelines for staffing and spending on plan
overhead.
Time-lines for establishing and operating each program and
verification guidelines to insure the local program is on the right
track.
A Marketing plan to sell the AMERICORPS program in the targeted
area.
A Media plan for dealing with the news media in each market.
An instructional plan for successfully launching each new
AMERICORPS branch.
AMERICORPS PLAN ELEMENTS
Administrative Plan. This plan will be written in consultation with the
best program administrators available. There will be a concise and
readable administrative handbook that clearly spells out all steps to
inaugurating a successful AMERICORPS program. Included would be
staffing guidelines and guidelines for spending on administrative
overhead. The turn key administrative package would also include
standardized computer software for registering and tracking all candidates
for the AMERICORPS program. This software package would also contain
sample "templates" for all reporting requirements to the national office.
(In this new age of computers we want everyone using the same form and
talking the same computer language.)
Time Lines. Each AMERICORPS office should be following the same time
guidelines for recruiting and placing applicants. The plan will help each
office establish time lines for initiating service and carrying out service
plans.
2
Verification. All federal grants carry procedures to verify that programs
are carrying out their mission. A streamlined and meaningful
verification process should be designed. This program would help
national administrators to quickly identify any problems in field offices.
Marketing. The Turn-Key plan would also contain a complete local
marketing plan. This would include but not be limited to:
Pre-produced TV PSA's that could be tagged by a local stations for
area use.
Pre-produced Radio messages that would also be tagged with a local
number.
Recruiting kits for high school and college counselors. These kits
would include print material and a video that could be loaned out to
prospective recruits.
Camera-ready public service ads to be provided to each field agency.
Each agency would also get camera-ready local identifiers that could
be added to the generic ads. These ads would be distributed to daily,
and weekly papers as well as student publications at the college and
high school level.
Camera-ready recruiting posters would again be provided along with
local tags. These would be produced locally as needed.
Camera-ready collateral inserts that the local agency would offer to
area businesses such as utilities that could be included with monthly
statement mailings.
Media Plan. A media handbook which would instruct local
administrators on the finer points of placing speakers on "talk-radio"
shows, TV news interview segments and a step-by-step guide to dealing
with the media through a range of "scenario's" including crisis situations.
Ie: How would you handle an attack on a local AMERICORPS volunteer
or worse yet what do you do if an AMERICORPS volunteer is caught
breaking the law.
Training. Training would be more then just dropping the plan
workbooks, computer disks, video and print materials in the lap of a new
administrator.
We propose the establishment of Regional "AMERICORPS-U" workshops
where AMERICORPS administrators and key staff would be instructed in
all aspects of the plan.
3
Experts would be recruited in the related fields of public service to conduct
these workshops, while media experts would handle the marketing and
media training. Each general session would be followed with break-out
sessions with the experts to make sure everyone learns the AMERICORPS
way.
#####
Attachment: Sample TV PSA Script
4
AMERICORPS - 30-Second PSA
B&W 60's Peace Corp Workers
In the 60's they reached out to
help the the world. They were the
Peace Corps volunteers and they set
a standard for Americans a proud
tradition of helping.
JFK Signs law or meets PC workers
It was the vision of John F.
Kennedy
(Transition B&W to Color)
Now comes a new vision for
Clinton & Kids 9/21 Ceremony
helping neighbors
Shots of young people in community
work
It's AMERICORPS and the
payoff is for all of us. It's about
young people reaching out to
help their community and
earning college money at the same
time.
Freeze Frame Smiling workers
It's an old tradition that's still
alive AMERICORPS For A New
Generation.
Call 1-800-XXX-XXXX
INDIANA UNIVERSITY
September 22, 1993
THE PRESIDENT'S
OFFICE
Mr. Eli Segal
Assistant to the President
and Director
The White House Office of National Service
OEOB - Room 145
Washington, D.C. 20500
Dear Eli:
Congratulations on a wonderful day and on your new position as
Corporation leader. The entire ceremony made me very proud.
After the celebration, Susan and I led a number of college and
university presidents and foundation executives in a discussion of how
their institutions -- and others like them -- can best help implement the
President's program.
We talked specifically about the proposed challenge from the
President. All urged in strong terms that the challenge be issued
promptly in a letter to college and university presidents, possibly with
copies to student newspapers to help ensure campus publicity. Susan
will, I am sure, discuss with you other suggestions that were made. At
this point, I emphasize the unanimous recommendation that the
challenge come quickly.
I look forward to our continued partnership. With much applause
and warm good wishes.
Cordially,
Tom
Thomas Ehrlich
Bryan Hall 200
Bloomington, Indiana
47405-1201
CC:
Susan Stroud
812-855-4613
Fax: 812-855-9586
file copy
THE WHITE HOUSE
WASHINGTON
al?
Josh
August 31, 1993
OUR thanks +
MEMORANDUM FOR ELI SEGAL
nor too...'
FROM:
Josh King
RE:
Summer of Service Event
classic case
CC:
Roy Neel
of -" work
Rick Allen
Diana Aldrich
well together
Phil Kaplan
Ethan Zindler
It's worth
noting that
I couldn't let the glow of today's event begin to fade without
the Prese P
congratulating you on the performance of your terrific staff.
From beginning to end, they were great about covering all the
bases and keeping everyone informed, right down to the event
wes excited ver
memos, which were clear, imformative and substantive. I have not
seen a better display of staff teamwork since the Inaugural.
moved
the ever
E'
file file capy copy
THE WHITE HOUSE
9/3
WASHINGTON
Jack
I think Mark
September 2, 1993
is not enthorcastic
about this c, part
MEMORANDUM TO:
JACK QUINN
of REGO. I feel
MARLA ROMASH
strongly to the contracy
FROM:
Walve actually used
RICK ALLEN
REGO (wile -- eg. Bob
SUBJECT:
REINVENTING GOVERNMENT AND NATIONAL SERVICE Knivelys
Ray Kogut r David
Orborne in the desyn
As the Vice President begins his promotion of the conclusions of the National Performance + the
Review, it may be useful for him to reference the national service initiative as representing implementat
many of its concepts. The Senate is scheduled to give the final Congressional approval to of the
the legislation early in their first week back, and the Bill signing ceremony is tentatively legislation.
scheduled for Monday, September 13.
Gwen the
Vice Presents
Although we have previously provided a variety of materials detailing the link between the interest
NPR principles and the design of national service, I attach a brief fact sheet as a useful.- natural
summary.
service, this
would give 4.-
We would be delighted to draft a proposed paragraph or two for insertion in the Vice - 04402
President's "core" speech for the upcoming trip, should you wish. Please call me if you Prespective
would like something worked up.
1 discuss) "; ey.
NAT'L SERVICE WILL
cc:
Eli Segal
BE A COST EFFECT-
Encl.
IVE WAY TO DEAL
WITH OUR NATIONS
PRESSINE PROBLEMS.
Its a lost opportunity
not to integrate
not'l service into
his basic pitch. Essen-
trally, I see : (1) a
pacapeaph in his stump
*
speech ;+/OR(2) if you want
a real REGO nall
service speech. El.
NATIONAL SERVICE AND REINVENTING GOVERNMENT
The National Service Trust Act of 1993 reinvents government by:
Structure
Forming a new Corporation for National Service out of two
existing agencies, streamlining government and reducing
waste.
Creating a bipartisan Board of experts to jointly govern the
Corporation with a chairperson.
Rewarding excellence in the Corporation through pay-for-
performance and other flexible personnel policies.
Establishing state Commissions that mirror the Corporation
in their emphasis on quality, reduced bureaucracy, and
"steering" over "rowing."
Empowering communities, not bureaucracies, and relying on
citizens' ideas and initiative, by investing in programs
driven from the local level instead of operating them.
Ensuring competition at every level of the system: programs
compete for state and federal approval, and states compete
for additional shares of federal funds.
Establishing a market-like mechanism for programs. All
programs must compete for funding on the basis of their
quality. No program is guaranteed funding.
Programs
Creating a clear definition of national service. All
programs must meet unmet educational, environmental, public
safety or human services needs; provide a positive
experience to participants; and not displace existing
workers.
Requiring measurable performance goals in every program, and
evaluations to determine whether programs have met those
goals.
Offering flexibility to local. programs to meet their goals
in the ways they see fit.
Within nondiscrimination requirements and broad eligibility
requirements, allowing programs to select participants to
ensure the best fit of needs, skills and interests; at the
same time, widely disseminating information to all
interested Americans.
JOHN BREAUX
file
STATE OFFICES:
LOUISIANA
ONE AMERICAN PLACE, SUITE 2030
BATON ROUGE, LA 70825
MAJORITY
(504) 382-2050
CHIEF DEPUTY WHIP
COMMITTEES:
United States Senate
THE FEDERAL BUILDING
705 JEFFERSON STREET, ROOM 103
COMMERCE, SCIENCE, AND
WASHINGTON, DC 20510
LAFAYETTE, LA 70501
TRANSPORTATION
(318) 262-6871
FINANCE
WASHINGTON SQUARE ANNEX BUILDING
211 NORTH 3RD STREET, ROOM 102A
SPECIAL COMMITTEE ON AGING
MONROE, LA 71201
WASHINGTON OFFICE:
(318) 325-3320
(202) 224-4623
August 30, 1993
HALE BOGGS FEDERAL BUILDING
501 MAGAZINE STREET, SUITE 1005
Bruce
NEW ORLEANS, LA 70130
(504) 589-2531
CENTRAL LOUISIANA:
Mr. Eli Segal
Streony campaig-
(318) 487-8445
Assistant to the President and
Director of National Service
for Wolter Shormsterm
Old Executive Office Building
as will. 0.17 8 Democrats.
Room 145
Washington, DC 20500
franitted "7 lew. Strong compet
item. Suggest you weight iN.
Dear Eli:
El.
I strongly recommend Steven J. Green be appointed to the Board of
Directors of the National Service Corporation as set forth in the pending
legislation.
Steve has been very supportive of the both the principles and the
substance of the National Service Initiative through his own philanthropic, civic
and political activities and was one of the first corporate leaders to step forward in
support of President Clinton's campaign and administration. Every time Steve
has been asked to help he has delivered.
Moreover, his personal and corporate support of the Summer of Service
program speaks directly to the quality and depth of his commitment to what you
are trying to accomplish and, as a CEO already supporting the initiative, Steve
can be an effective advocate for and recruiter of additional private sector
sponsors.
Steve has been a leader in every charitable program he has become
associated with -- from the United Way in Dade County and the Children's Health
Fund to the Archdiocese of Boston. I urge you to secure his leadership and
generosity for the National Service Corporation by appointing him to its Board of
Directors.
Sincerely,
John John Breaux
United States Senator
CC: Bruce Lindsey
FEDERAL DOMESTIC VOLUNTEER
OFFICE OF THE DIRECTOR
1100 VERMONT AVENUE, NW
ACTION
WASHINGTON, DC 20525
THE
AGENCY
September 1, 1993
U.S.A.
The Honorable Eli Segal
Assistant to the President and
Director, Office of National Service
The White House
Washington, D.C. 20500
Dear Eli:
This note is to express the appreciation of our VISTA Summer
Associates, project directors, and ACTION staff for the
opportunity to participate in the Summer of Service Forum over
the last few days.
Everyone I spoke with remarked that the entire event was
excellent. In particular, the VISTA Summer Associates were
thrilled by the President's participation and the opportunity to
explain their work this summer to him.
Further, one of the important products of the meeting was
the opportunity for several people associated with the Office of
National Service, the Commission on National and Community
Service, and ACTION to work together on a common agenda.
Thank you again.
Sincerely,
Dr Kordayer
Gary Kowalczyk
Acting Director
ACTION'S MISSION
To stimulate voluntary citizen participation in addressing the needs of American communities,
particularly those of the poor, the disadvantaged and the elderly.
Clinton Presidential Records
Digital Records Marker
This is not a presidential record. This is used as an administrative
marker by the William J. Clinton Presidential Library Staff.
This marker identifies the place of a publication.
Publications have not been scanned in their entirety for the purpose
of digitization. To see the full publication please search online or
visit the Clinton Presidential Library's Research Room.
SERVE
AMERICA
COMMISSION
CNCS
SERVICE
Serve! America
ON
NATIONAL
COMMUNITY
AND
The Newsletter of the
Commission on National and Community Service
Volume II, No.2
Special Edition - March 1993
Summer of Service
Application Deadline April 1
In a spirited speech on the anniver-
run by partnerships be-
sary of the founding of the Peace
tween institutions of higher
Corps, President Clinton unveiled
education and non-profit
his plan for national service and chal-
organizations. Programs
lenged the nation's youth to answer
will be selected in a com-
his call "to change America for ever
petitive process described
and for the better." Evoking the ide-
in the enclosed application.
alism and commitment of Roosevelt's
The summer program will
Civilian Conservation Corps,
be nine-and-a-half weeks
Truman's GI Bill, Johnson's VISTA
long and will include na-
program, and Kennedy's Peace
tional service and leader-
Corps, President Clinton urged
ship training for staff and
Americans to begin now "to change
participants, at least eight
our country block by block, neigh-
weeks of service, and a clos-
borhood by neighborhood."
ing summit with the Presi-
UNITED
The President outlined two ele-
dent. Summer of Service
ments of his vision of national ser-
participants will receive a
vice. The first is an immediate national
minimum wage stipend
service initiative to engage young
and a $1,000 post-service
President Clinton: "Make this summer a Summer
people in meeting critical community
benefit to be used for edu-
of Service when young people can not only serve
needs - a Summer of Service.
cation and training.
their communities, but build a foundation for a
The Summer of Service will in-
The second aspect of
new national effort."
volve more than 1,000 young people
President Clinton's national
(ages 17 to 25) in serving the educa-
service initiative is a reorientation of
movement, and to unleash the talents
tion, health, public safety and envi-
the nation's student loan program
and energies of young Americans.
ronmental needs of at-risk children
which would allow students to pay
The Commission on National and
in four to ten sites across the country.
off tuition debts by performing pub-
Community Service will select pro-
Summer of Service programs will be
lic service jobs such as assisting in the
grams to receive funding for the
schools, helping community police,
Summer of Service. But the support
and cleaning up the environment.
for national service does not end
In This Issue
The President has asked Congress
there. For those who wish to con-
to provide $15 million in the eco-
tinue serving at the end of the sum-
Excerpts from the
nomic stimulus package for the Sum-
mer, the Commission will assist par-
President's address
2
mer of Service program. Contingent
ticipants in finding year-round, full-
Applying for the
upon Congressional approval, this
time service placements. In addi-
Summer of Service
4
initiative will demonstrate the po-
tion, the Commission may award up
tential of national service to provide
to 25 Service Entrepreneurial Awards
Application Guidelines
tangible and measurable community
for Change to participants who want
and Notice of Availability
benefits, to develop leaders for the
to develop innovative year-round
of Funds
Insert
national and community service
service projects.
CALL LIST
Time In
Time Out
Name/Agency
Phone No.
Message
CALLLST.FRM
Page 1
THE WHITE HOUSE
faxed
WASHINGTON
June 29, 1993
MEMORANDUM FOR HERSHEL GOBER
FROM:
Eli J. Segal
SUBJECT: American Legion Questionnaire on National Service
Attached is the American Legion questionnaire which we
discussed over the phone. We are preparing a response which we
will send to you as well.
When Congressman Gunderson's office called my office about
this on Friday, they mentioned some concern about their
conversation with Steve Robertson of the American Legion. They
reported that he remained fairly negative, in spite of the fact
that Sonny Montgomery signed off on our benefits and in fact was
an original co-sponsor. He also mentioned that there had not
been adequate communication with veterans groups, which comes as
something of a surprise since there was a serious negotiation
back in April.
There is no indication of a broad campaign against our
proposal, but before the national service bill goes to the floor
in the House and the Senate we would like to touch base at least
one more time with the American Legion.
Thanks again for your help.
SENT BY:
6-25-93 ; 1:23PM
:
VERI
CONG GUNDERSON-
94566420:# 2/ 4
Questions
1. will the proposed National Service Program (NSP) create
recruiting competition for the armed forces? Can NSP be
used to enhance or improve the MGIB?
o Not all military personnel elect to participate
in the Montgomery GI Bill (MGIB) program because
they do not want to or feel they cannot afford to
pay the $1200 contribution ($100 a month for one
year).
O
NSP provides a stipend plus health and child care
assistance in addition to the educational
assistance. No such benefits are available to a
MGIB participant.
O
Military service is the purest form of national
service, therefore, an honorable discharge from
active or reserve duty or concurrent participation
in the National Guard or Reserves should make the
individual automatically eligible for the NSP.
2. W111 national service become a requirement for receipt
of other federal education dollars, such as, Pall grants,
ROTC scholarships, Job Training Partnership Act (JTPA)
SENT BY:
6-25-93 : 1:24PM ;
CONG GUNDERSON-
94566420:# 3/ 4
vviw RVTe V
funding, Job Corps funding, etc.? Should eligibility for
federal educational dollars be needs based or performance
based?
o
Most of the programs geared for federal education
assistance are based on the participant's
liability to society and not on their social
contributions.
Other reward performance or commitment at a
seemingly disproportionate rate. A recently
separated veteran who invested $1200 into the
MGIB program and three years of active duty gets
$400 a month for 36 months for educational
assistance. A financially indigent person
would be entitled to educational assistance, a
monthly stipend, health care, child care and
housing assistance.
3. will national service be performed in federal
facilities, such as, Department of Veterans Affairs Medical
Centers, Military Medical Centers, Bureau of Indian Affairs
Clincs, etc.? Will federal personnel needs have priority
over state and local needs in determining "community
service jobs" to be performed?
o Many federal facilities have faced severe manpower
SENT BY:
6-25-93 ; 1:24PM ;
CONG GUNDERSON-
94566420:# 4/4
vvity
cuts to meet budgetary reductions.
4. What will be the NSP participation selection criteria?
Is it intended to be a middle and upper class educational
assistance program?
5. will federally subsidized educational facilities adjust
tuitions, rates and fees for NSP participants? What will
prevent educational facilities from targeting NSP
participants versus non NSP participants in awarding
scholarships, grants or fellowships?
6. How will NSP be administrated? Who will provide
accountability of expenditures? How much will actually be
spent on education and training versus administrative costs?
THE WHITE HOUSE
WASHINGTON
October 19, 1993
MEMORANDUM FOR RAY CHAMBERS
BOB GOODWIN
DICK MONROE
NANCY RUBIN
DICK SHUBERT
FROM:
ELI J. SEGAL
SUBJECT: Enclosed Wall Street Journal article
Do we have any way of responding to this article?
Is it becoming riskier for employees to participate in
community service projects? Do we have any data to
support or refute this article? Jim Parkel? Brian
O'Connell? Elaine Chao? I would not be so worried
about this, but given who reads it, I wonder about a
self-fulfilling prophesy.
EJS:ke
Enclosure
Fewer Good Deeds
managers to promote their em-
ployer's image.
BY JULIE AMPARANO LOPEZ
Go Unpunished in '90s
Community work also offers the
Staff Reporter of THE WALL STREET JOURNAL
chance to develop leadership skills
Facing a job market where they can pick and choose,
Corporate Climate
and gain competencies you might not
companies are using new and often abrasive tactics to
pick up as quickly in your job. Work-
screen executive candidates.
family consultant Beth Michaels
American Telephone & Telegraph Co. requires some
says she improved such skills as
aspirants to deliver presentations or lead meetings. Man-
RIENDS want you to run for a
problem solving, budgeting and long-
agerial applicants at Massachusetts Mutual Life Insur-
F
school-board seat. Or get ac-
term planning when she was presi-
ance Co. must pretend to be the boss for a day, among
tive with the local United Way
dent of a large Chicago film society
other things. Like a growing number of other companies,
campaign. Or help look for a
and worked with its high-powered
RJR Nabisco Holdings Corp. gives some would-be bosses
new pastor at your church. Or
psychological tests in order to assess their fit with its cor-
coach your daughter's soccer team.
porate culture.
Should you? Perhaps; but choose
12
U.S. businesses can make these tough demands be-
your good deeds carefully and budget
cause so many white-collar workers are unemployed and
the time spent on them, or it could be
thousands of others long to change jobs. In the past five
harmful to your career's health.
years, a record 1.4 million executives, managers and ad-
Not'so long ago, many companies
ministrative professionals have lost their jobs, according
routinely urged people to get in-
9
to the Bureau of Labor Statistics. By contrast, 782,000 of
volved in volunteer community work.
them lost their jobs between 1981 and 1986.
Some still do, but often with less
Extra Hurdles
sincerity. In today's lean-and-mean
Betsy Jaffe, a career counselor in New York, now sees
corporate environment, people are
viewed as costs to be cut as much as
6
many executives confronting extra hurdles during the
job-search process. A Cleveland insurance company de-
assets to be developed.
manded that an executive answer 10 questions about the
sa
The new realities dictate that you
latest government health-care regulations before it would
n
spend more of your energies - not
Gil Eisner
consider him for a $160,000 post as chief financial officer.
ft
less - on the job, career counselors
board. "There's no way in the world I
The executive answered the questions right but still
th
say. Community service can be a
could have gotten that experience in
didn't get the job. "A few years ago, no one would have
L
hard fit in the current dog-eat-dog
my [corporate] job then,' she says.
dared ask an executive to take a quiz," Dr. Jaffe says.
world of work.
For young professionals, taking a
But with their staffs SO lean, companies are increas-
E
Here's what you are up against:
lead role in a nonprofit activity "may
ingly seeking talent from outside their ranks. And in the
C
Consider the internal memo that
be the only way they're going to get
current competitive environment, businesses say they
ti
Ronald T. LeMay, president of the
to supervise anything before they're
can't afford to hire a possible loser.
y
long-distance division of Sprint, sent
30,' says Marilyn Moats Kennedy, a
"Companies know they can put up whatever hoops
e
employees after the company an-
Wilmette, III., career adviser.
they want and people are going to jump through them,"
c
nounced in late August that 5% of the
Yet significant volunteering can
long-distance work force would be
send a bad signal to many bosses.
TELEVISION
dismissed. To the survivors, Mr. Le-
"They often think that if you have
May said: "I ask each of you to be
time to do that, you're not doing your
introspective about the adequacy of
job," says David M. Noer, vice presi-
your commitment [to Sprint].
dent, training and education, at the
Crusade Against ABC'
Forty-hour workweeks are a relic of
Center for Creative Leadership,
the past.'
Greensboro, N.C.
By ELIZABETH JENSEN
nudity and "real
Listen to consultant Robert Lef-
Staff Reporter of THE WALL STREET JOURNAL
not obscene, goe
HAT'S especially true if it's
ton, president of Psychological Asso-
NEW YORK-WTVQ in Lexington, Ky.,
series in its crudi
ciates, St. Louis: "If I were a man-
T
your first year in a new job. In
didn't air the third episode of ABC's
to body parts and
ager today and had an employee who
today's environment, you
"NYPD Blue" last night.
The controver
was extraordinarily task-oriented
must master a new job
The pre-emption was noteworthy be-
show, produced b
quicker than ever or face dis-
cause the ABC affiliate did air the first two
and another who was a mediocre per-
Street Blues" fan
missal, workplace experts acknowl-
episodes - and received 39,000 calls from
former but a great citizen in the
work as well. Al
edge. Employees often know little
viewers, many of them protesting the
community, I'd promote the per-
tial number of I
about their employer's perception of
show.
son getting. the important things
cards. it decline
community work or, about the de
NYPD Blue, the dark and gritty
done the company. Who's kidding)
most all from a .
whom? The very survival of the cor-
mands of the volunteer job:
portrayalof the lives of wo.New York City
led.by the Rey, I
So what should you do? Deter-
police detectives, has opened up a new
can Family Asso
poration is at stake."
mine your boss's perception of com-
front for crusaders intent on stamping out
Miss. The group
munity work and also the demands of
television programming they find morally
newspapers and
IMPLY ask yourself: In a
the volunteer job. Pick a community
offensive: Instead of targeting just the
ing people to con
S
performance review, has my
activity that closely aligns your own
network and the show's national adver-
tives have recei
boss ever asked about my
needs with those of the company,
tisers, organized pressure groups have
which the writers
volunteer activities? Has
turned their sights-and controversial tac-
suggests George Moskoff, a manage-
ill will as bankru
that involvement (or lack of
tics - on local stations, which they view as
ment consultant in Batavia, III. Your
and death, and
involvement) ever been a factor in
more vulnerable.
company's human-resources depart-
names that could
my consideration for a merit raise or
Stations that are airing the program-
itself.
ment can help identify who has done
promotion?
whose ratings have been strong - have
But it is the n
community work that has been of
A few companies, such as General
been subjected to insults, pickets, adver-
value to both the individual and the
that are bearing
Mills, Minneapolis, and Schucks Su-
tiser defections and, the network asserts,
particularly in sr
corporation - and also indicate
even death threats. The usual handful of
permarkets, St. Louis, do consider
To some ex
whether such work is still valid.
letters and phone calls has become an
community involvement when they
worked. Nearly :
Discuss any significant commu-
avalanche at some stations. One station,
conduct annual performance and
tions aren't can
nity involvement with your supe-
which requested anonymity in fear of
down from the 57
compensation reviews. Such em-
riors, advises Nella Barkley, a New
copycat incidents, was fired at from a
ployers are the exception, however.
episode on Sept.
York career consultant. "Ask, 'How
passing vehicle during the first episode.
fourth of ABC's
Howard Fricke, chief executive
do you feel about this? How much
"NYPD Blue" is laced with flashes of
unprecedented n
officer of Security Benefit Group,
time do you think is acceptable?'
contends that his company's volun-
Identify what you see as benefits of
teer program which 63% of its 550
the endeavor and ask your boss,
CORPORATIONS
employees work in the community in
'What do you see?' Speak about it
some capacity each year and often
very positively."
get time off to do it - raises produc-
tivity and revenue for the Topeka,
Some pursuits should probably be
Ten Companies Ar
Kan., insurer.
avoided. As a middle manager,
maintains Ms. Barkley, "never take
"But it's not a performance is-
sue," Mr. Fricke concedes. "You
a sabbatical to do community service
By CHRISTI HARLAN
won't be promoted or penalized on
because you'll be out of the corporate
Staff Reporter of THE WALL STREET JOURNAL
mainstream. If you're being pres-.
WASHINGTON - Companies with poor
the basis of whether you volunteer or
sured to do it, you're being dead-
earnings, poison pills and high executive
Companies facin
not."
ended and you need a different ca-
pay are once again being targeted by
Many people do reap career bene-
reer route with that corporation."
shareholder groups. But this year some
COMPANY
fits from community service, of
course. If you're in sales and market-
Getting involved politically - es-
institutional investors are changing their
tactics.
pecially with a potentially explosive
ALLERG
ing, it's still considered a critical
After scoring some successes and win-
networking tool, for example. In
issue such as abortion - probably
won't help your corporate career,
ning new bargaining power from the
many small towns, volunteering is an
Securities and Exchange Commission, big
BORDEN
important way for bank and utility
either. Especially if you land on the
stockholders say they're getting more re-
opposite side from your boss.
spect from the companies whose shares
they hold. As a result several hig pension
CONS I
THE WHITE HOUSE
WASHINGTON
May 5, 1993
MEMORANDUM FOR ELI SEGAL
FROM:
ANDY WRIGHT
RE:
MY EPIC JOURNEY THROUGH CONGRESS
So that we can avoid any confusion tomorrow about who has
received what, I offer you this inventory.
I began with 40 copies of both the Section by Section and the
current fact sheet. I gave:
1 copy of both to Senator Arlen Specter c/o Barry Caldwell.
5 copies of both to Tom Sander of Senator Kennedy's committee
staff.
1 copy of both to Senator Nancy Kassenbaum c/o Kimberly Barnes
O' Connor.
1 copy of both to Senator Alfonse D'Amato c/o Scott Amrheim.
1 copy of both to Senator Jeffords c/o Pam Devitt.
1 copy of both to Senator Chaffee c/o Colette (with card that
says "please don't hesitate to call").
1 copy of both to Kevin Kelly in Dirksen 142.
10 copies of both to Gene Sofar in House Committee Staff.
6 copies of both to Representative Chris Shays.
12 copies remain, located in a box on the intern desk.
I will be working with the D.C. Service Corps in the inner city
tommorow. If you have questions, I will stop in around 6:00pm.
This list is on backup on my disk in the intern desk.
Thank you for trusting me with a matter of some urgency.
AW.
JUN-17-1993 09:18 FROM
TO
912024566420 P.002
MICHAEL S. Ovitz
June 17, 1993
Dear Eli,
Thank you for your letter. Based on your notes, we would like to suggest
another idea:
C Force
The Power to Change
Please call me for further discussion.
Best regards,
hill
Mr. Eli Segal
Assistant to the President
Director, Office of National Service
The White House
VIA FAX
TOTAL P.002
CREATIVE ARTISTS AGENCY, INC.
PHOTOCOPY
LITERARY AND TALENT AGENCY
PRESERVATION
9830 WILSHIRE BOULEVARD
BEVERLY HILLS, CALIFORNIA 90212-1825
310-288-4545
TELEX: 688467 CREART LSA
1) No need to
TELECOPIER: 310-288-4800
rush- name is
For program,
not really the entity
Ceg VISTA & ACTION)
Dear Eli:
As per our conversation, attached are some of our suggestions.
No
As we mentioned, ] Force is our favorite. "Job" is the operative motivational
word. "Force" connotes power and action. The use of the initial makes it
"Job Corps
contemporary and distinctive.
Please let us know if we can be of any further help.
1 Michael Best regards, Ovitz
- The Change force
(tag)
Interesting that
Service" isn't
used at all
cc: Shelly Hochron
Len Fink
Respond / Pountr
is &
P.T.C.
PHOTOCOPY
PRESERVATION
(Power to Change)
Job America
Share the Power
Team America
Share the Power
Help America
Share the Power
J. Force
PHOTOCOPY
Share the Power
PRESERVATION
The Job Force
Share the Power
Job Power
The Work Force
Share the Power
W. Force
Share the Power
T.W.F.
(The Work Force)
Share the Power
P. Force
(Power Force)