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FOIA Number: 2012-0741-F
FOIA
MARKER
This is not a textual record. This is used as an
administrative marker by the William J. Clinton
Presidential Library Staff.
Collection/Record Group:
Clinton Presidential Records
Subgroup/Office of Origin:
Public Liaison
Series/Staff Member:
Alexis Herman/Ruby Moy
Subseries:
OA/ID Number:
5914
FolderID:
Folder Title:
African-American Outreach
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Section:
Shelf:
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S
30
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3
1
Withdrawal/Redaction Marker
Clinton Library
DOCUMENT NO.
SUBJECT/TITLE
DATE
RESTRICTION
AND TYPE
001. list
[Personally Identifiable Information] [partial] (1 page)
05/02/1994
b(6)
COLLECTION:
Clinton Presidential Records
Public Liaison
Alexis Herman
OA/Box Number: 5914
FOLDER TITLE:
African-American Outreach
2012-0741-F
rs2701
RESTRICTION CODES
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financial information [(a)(4) of the PRAJ
b(4) Release would disclose trade secrets or confidential or financial
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information [(b)(4) of the FOIA]
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2201(3).
concerning wells [(b)(9) of the FOIA]
RR. Document will be reviewed upon request.
DEMOCRATIC
David Wilhelm, Chairman
MEMORANDUM
Hel
V601 08 NNC
TO: Maggie Williams
FR: Ed Lazarus Ed
RE: African American Outreach
DT: June 29, 1994
As I mentioned to you last week, I met with Ofield Dukes to review his
proposal for better outreach to the African American community. A copy of his
proposal is attached.
The proposal details an approach to increasing awareness of the
administration's accomplishments among African Americans. I believe this
action is needed. However, we have preliminary work to determine the best
message, the best messengers, and a mechanism for coordinating the effort.
To that end, I suggest that we meet to discuss the matter. Participants
beyond you and me should include Mark Gearan, Alexis Herman, Flo McAfee,
and possibly Ofield Dukes. I will call you in a couple of days to set-up the
meeting. Thank you.
cc:
Alexis Herman
Mark Gearan
Flo McAfee
Democratic Party Headquarters
430 South Capitol Street, S.E.
Washington, D.C. 20003
202.863.8000
FAX: 202.863.8091
Paid for by the Democratic National Committee. Contributions 10 the Democratic National Committee are not tax deductible.
OFIELD DUKES & ASSOCIATES
PUBLIC RELATIONS COUNSELOR
To:
Edward Lazarus
Assistant to the Chairman for Communications
Democratic National Committee
CC:
Minyon Moore
Assistant to the Chairman for Voter Education, Training,
Public Liaison
From:
Ofield Dukes
Ofield Dukes & Associates
Subject:
Is The Clinton Administration's Message Reaching the
African American Community?
How Can This Message be Strengthened to
Have Greater Impact on Black Voter Turnout This Year?
Date:
June 3, 1994
I MAKING AN OBJECTIVE ASSESSMENT
The above questions are being raised in realization of
the fact that substantial effort will be needed to produce large
Black voter turnouts to insure Democratic victories in highly
competitive senatorial and congressional districts.
If the Clinton Administration's message on Democratic
accomplishments is not compelling enough to inspire and motivate
Blacks to go to the polls in large numbers, as they did in 1986 to
help the Democratic Party regain control of the U.S. Senate,
Democratic candidates are even more vulnerable to a prevailing
public sentiment of cynicism, anti-Washington, and anti-incumbency.
An objective assessment of the impact of the Clinton
Administration message and the message of the Democratic Party on
the African American community is urgent, especially in light of
upcoming congressional elections.
At the annual board of directors meeting of the National
Coalition on Black Voter Participation (Operation Big Vote) on
Tuesday, May 24, 1994, I raised the question about the
effectiveness of the Coalition in educating those millions of Black
voters already registered. It seemed to me that one of the major
challenges this year is Black voter retention----educating and
giving those registered a compelling reason to go to the polls in
local elections.
VOTER REGISTRATION VERSUS VOTER EDUCATION
The Coalition board members around the table admitted
1424 CARROLLSBURG PL., S.W., WASHINGTON, D.C. 20024, TELEPHONE: (202) 488-4948
(2)
that a major thrust of Operation Big Vote and its labor-grassroots
coalitions (representing more than 70 national Black organizations)
has been on voter registration, and that very little resources and
limited efforts have been expended on voter education. And, of
course, we know that those voters who are "informed" and who have
"strong reasons" for voting go to the polls in greater numbers than
those who are less informed, less enlightened, and less motivated.
PERSUADING BLACKS TO VOTE
With no serious competition in most of the congressional
districts represented by African American members of Congress, many
Black voters in these districts may be less inclined to vote.
If the Clinton Administration message has no appreciable
impact on Black voters, Democratic candidates who need a heavy
Black voter turnout to win will be in very serious trouble.
Ed, it seems to me that one of the present urgent needs
is a structured communications plan aimed at the African American
community. This plan would include strategies for: (1) a clear,
persuasive core message; (2) recruitment of credible Black
Democrats as surrogate speakers; (3) internal communication,
collaboration, and coordination between DNC, the White House, and
Executive Branch, and (4) more effective utilization of the
existing communications networks in the Black community.
SPECIAL CAMPAIGN IN 1986
In 1986, I helped develop a "crisis Black voter strategy"
for C. Delores Tucker, as President-Founder of the non-profit
Bethune Dubois Fund, which co- convened with the Congressional
Black Caucus an emergency Black leadership meeting on the premise
that Black voters would determine the outcome of senatorial races
and the control of the U.S. senate in 10 key states. The Bethune-
Dubois Fund paid the travel and lodging expenses for 30 Black
leaders for the two-day meeting in Washington.
These Black leaders met with Senator George Mitchell on
the civil rights implications of Democrats regaining control of the
Senate, with the House leadership, and members of the Congressional
Black Caucus. As a result of this emergency leadership meeting,
a Black Voter Mobilization (Get Out the Vote) campaign was
organized, targeting the 10 states. The Black voter turnout in
1986 was 43 percent, the highest ever for an off-year election.
Rev. Jesse Jackson and the National Rainbow Coalition,
the NAACP, labor, Operation Big Vote and other Black organizations
conducted extensive voter registration campaigns in 1986.
(3)
The bottom line was this: in 1986, Black leaders came
together, including civil rights leaders, members of the
Congressional Black Caucus, mayors, state and county
legislators, and agreed on a central message, and that message was
effectively communicated through Black media and other outlets to
all segments of the Black community.
CLINTON ADMINISTRATION'S COMMUNICATIONS GAP
Although President Clinton has kept his commitment of a
full partnership with the African American community, through
appointments, policy decisions, and legislative initiatives, there
is still a large segment of the Black community that remains
uninformed, unimpressed, and indifferent. And there is another
more enlightened, sophisticated, and educated segment of the Black
community that harbors some level of distrust of the President
but could possibly be persuaded to support him with the "right
message".
Among those probably most receptive to the President are
African American women. As you know, in the 1992 election, 88
percent of Black women voted for President Clinton, compared to 76
percent of Black men.
As the titular leader of the Democratic Party, President
Clinton's message to and for Black America must be clear, credible,
compelling, and convincing, if it is to serve as one major source
of motivating Blacks to vote in highly competitive senatorial and
congressional elections. In addition, the President's message for
Black America needs to be communicated consistently and
convincingly by Democratic surrogates, from African American
cabinet members and sub-cabinet members, to Congressional Black
Caucus members, Black mayors and state legislators, and other Black
Democratic leaders.
As you know as an expert in strategic communications, an
important first step in the communications process is message
development.
11 MESSAGE DEVELOPMENT
Over the 1993 Congressional Black Caucus Legislative
Weekend, Alexis Herman and Maggie Williams convened a task force,
which included Minyon Moore, to research and formulate a specific
message and information package on the accomplishments of the
Clinton White House for dissemination during the four days of CBC
activities. A press conference involving four African American
cabinet members was held at the DNC, presided over by Chairman
Wilhelm.
(4)
The main thrust of the message was this: in 1992 when
Governor Bill Clinton participated in the Congressional Black
Caucus Annual Legislative Weekend as a candidate for President, he
spoke of building a "full partnership" with the African American
community. He said then that, if elected President, he would offer
his "full participation" and "heartfelt commitment to progress.'
The Clinton Administration has developed a solid foundation for
this "full partnership".
Accomplishments of the Clinton Administration were
outlined in a seven-page fact sheet. The information kit also
included a list of Black appointees to top positions. Most of the
200 Black newspapers carried a news release and photo of the four
African American cabinet members who participated in the press
conference with Chairman Wilhelm, DNC Vice Chair Lottie
Shackelford, and Alexis Herman.
We need to followup on that initiative by updating the
Clinton Administration message and designing a related message
geared for upcoming political campaigns.
COMPONENTS OF DEMOCRATIC MESSAGE
A part of the political message could center around this
question: How would you like to have Newt Gingrich as Speaker of
the House of Representatives? Would this make you sleep better at
night?
Or
If the Democrats lose control of the House,
Congressional Black Caucus members will become nobodies over night.
We can't let that happen.
or
President Clinton needs a strong and experienced
Democratic team in the Congress to pass legislative programs of
benefit to African Americans, i.e. Health Care Reform, Welfare
Reform, etc.
COMPONENTS OF CLINTON MESSAGE
It is significant that President Clinton has appointed
599 Blacks to top positions in his administration, more than any
other president in the history of the American republic. This
total represents 14.1 percent of all appointments.
However, this fact alone is not a sufficient message.
The more significant message is how Clinton Administration African
American appointees are managing billions of dollars, overseeing
the implementation of a massive array of federal programs, and
having responsibility for tens of millions of dollars in government
procurement, contracts, and grants. For example, just this week,
(5)
Secretary of Energy Hazel O'Leary awarded a $9 million energy
research project to a coalition headed by Howard University and
included the University of Michigan and AT & T.
Another component of the message is how African Americans
stand to benefit from legislation introduced by the President and
passed by a grid-lock free Congress controlled by Democrats.
The reverse side of this message is the political specter
of the Congress being in hands of Newt Gingrich and his ultra
conservative cohorts.
TARGETING AFRICAN AMERICAN WOMEN
One of the prime communications targets for the
Democratic Party should be African American women who represent a
large percentage of registered Black voters who actually vote.
Your pollsters should have a data base on those issues of priority
importance to women of color, in the various demographic
categories, from young workers, professionals, single parents,
middle-age widows, to retirees and senior citizens.
111 EXPANDING DNC DATA BASE ON ADMINISTRATION'S ACCOMPLISHMENTS
In order for the DNC to become more effective in getting
the Administration's core message across to all segments of the
African American community, DNC needs to expand its data base on
what the Clinton White House, the various federal agencies, and the
Democratic Congress are doing in new legislative and program
initiatives on behalf of the African American community.
DNC could provide a valuable service to Black Democrats
(and Democratic congressional candidates) throughout the county by
equipping them with current data on Clinton Administration
activities of interest and benefit to African Americans.
DNC
could become an information clearing house for current data on what
the Clinton Administration is doing for Black America. The same
service could be provided for other minority and constituency
groups.
For example, if Mayor Dennis Archer of Detroit wants to
highlight in a speech what the Administration is doing to support
South Africa, his office should be able to make one call for
information on the President's $600 million economic package for
South Africa. And that call could be to the DNC Information
Center.
One of the first questions asked Chairman Wilhelm at his
meeting with Black Democrats in Denver, Colorado last month was:
(6)
"What is the Democratic Party doing for its most loyal
constituency, the African American community?" A similar question
could be on the minds of Black Democrats in other cities.
DNC has a responsibility to keep its frontline solders
informed. During the tenure of DNC Chairman Paul Kirk, the DNC
Black Caucus published a periodic newsletter that was mailed to
several thousand Black Democrats. Local Black Democratic leaders
and elected officials can only become aggressive and effective in
defending the Clinton Administration against the well orchestrated
negative campaigns by having access to current data disseminated
periodically to them. This accelerated effort in information
sharing could also include a more systematic program of briefings
of African America Democrats, elected officials, and heads of major
organizations.
In this age of information, DNC cannot afford to lose by
this communications/power of persuasion war on the friendly turf
of the African American community. (Please note the mis-directed
letter to me from the Black Republicans who are not sitting idly
by.)
IV COORDINATED DNC-WHITE HOUSE MINORITY COMMUNICATIONS STRATEGY
During the administrations of Johnson-Humphrey and
Carter-Mondale, the Democratic Party and White House worked
cooperatively as equal components of the same team in communicating
with the Black community.
LBJ, THE GREAT COMMUNICATOR
This was especially true during the presidency of the
Great Communicator, Lyndon B. Johnson. President Johnson
encouraged the top Blacks in his administration to meet regularly
so they could work more cooperatively in informing Black leaders
and the Black community about the civil rights activities of the
Johnson-Humphrey Administration.
Louis Martin, as Vice Chairman of the Democratic National
Committee, and 1, as a member of Vice President Humphrey's staff,
worked together to schedule twice a year briefings of Black editors
and publishers by the White House, cabinet heads, and members of
Congress. These meetings and other briefings of Black leaders
were hosted by Vice President Humphrey. President Johnson saw
these briefings and political networking meetings as top priorities
in developing a solid and loyal constituency for his administration
among Black voters.
(7)
Also during the Johnson-Humphrey Administration,
information officers of the various agencies met at least once a
month to discuss a more coordinated strategy and plan for
disseminating information to the Black community, through Black
media outlets, speeches, conferences, convention coverage, etc.
Using Vice President Humphrey as a point of reference,
it may be helpful in this area of minority communications to expand
the role of Vice President Gore. In his travels, Vice President
Humphrey never went to any city without taking time to call a few
Black leaders or meet with a small group of Black Democrats,
ministers, elected officials, or labor leaders. This was all part
of the Johnson-Humphrey "personal touch" communications outreach
strategy.
WHITE HOUSE TASK FORCE RECOMMENDATION
One of the recommendations coming out of the White House
Task Force sessions convened by Alexis Herman and Maggie Williams
last September was for followup meetings with agency public
information officers to discuss and formulate strategies for a more
coordinated and effective minority communications strategy for the
executive branch.
DNC might want to take the initiative to followup on this
recommendation. A first step would be having a meeting with Alexis,
Maggie, and Keith Boykin, who now has White House responsibility
for the African American media.
BLACK CONVENTION COVERAGE
It is especially critical at this time to be certain that
all major African American conventions being held this summer are
covered by Clinton Administration representatives. I have been
an unofficial liaison for Bob Bogle, President, the National
Newspaper Publishers Association (NNPA) in NNPA's efforts to get
top Administration speakers for its annual convention June 15-19
in Minneapolis. A part of the problem is indicative of any angry
call last Tuesday from Bill Reed, Executive Director of NNPA. Bill
was fuming over what he described as five unanswered calls to the
press secretary for one top Black federal official (at the
Department of Justice) to obtain a response to an invitation for
the official to be a main speaker at the NNPA convention.
Attorney General Janet Reno had been invited but declined.
Obviously, the press secretary was not aware of the
importance of NNPA, as the trade group for the 200 Black
newspapers. (Hey, we don't want to re-open the Black press keg of
worms that posed serious and sensitive problems during the Clinton
(8)
presidential campaign. I was twice involved with Rodney Slater,
Ron Brown, and Harold Ickes in helping to resolve problems with
NNPA and the Black press during the campaign.)
Also related to the NNPA convention, Joan Logue Kinder,
Deputy Assistant Secretary for Public Affairs, Department of
Treasury, called recently about her interest in being invited to
the NNPA convention. This points out the need for a system for
sharing information on all Black conventions with designated
information officers at specific federal agencies and the
development of a central list of top agency officials interested
and available to represent the Administration at the larger Black
conventions.
For Example, the National Baptist Convention Sunday
School Congress is meeting in Richmond, Virginia later this month,
with an expected attendance of 35,000. Hopefully, arrangements
have been made for the Administration to be represented, especially
on the issues of health care reform and voting.
V EFFECTIVE UTILIZATION OF AFRICAN AMERICAN MEDIA
DNC could provide some assistance in helping the
Executive Branch in the more intelligent and effective utilization
of African American media. It is very possible that some agency
public information offices don't have updated lists of black
newspapers, radio stations, news magazines, or the Washington
representatives of Black media.
DNC could provide similar assistance for Democratic
members of the Senate and House. (Several years ago, I addressed
40 press secretaries of Democratic senators in a meeting convened
by the press secretary of Senate Majority Leader George Mitchell.
Most of the press secretaries did not have a Black press list and
had little knowledge about other Black media news magazines and
broadcast outlets.)
The Congressional Black Caucus Foundation has considered
holding media workshops for press secretaries for Congressional
Black Caucus members, especially for first term members.
DNC could also be helpful to both the Democratic
Senatorial and Congressional Campaign committees in the utilization
of Black media in political campaigns.
DNC MEDIA WORKSHOPS
In this connection, the DNC could hold a series of
training workshops on how to use the existing network of Black
(9)
communications outlets, cable-TV, newspapers and magazines, radio
stations, newsletters, etc.
With Lisa Sims aborad, I would be pleased to work with
her in this connection.
VI DNC PUBLIC RELATIONS OFFENSE
There are tremendous human resources at the disposal of
the DNC in the area of communications. DNC may want to consider
establishing a national network of volunteer public relations and
communications professionals to provide free services from time to
time on a regional basis. For the past two Democratic conventions,
I have recruited and used 15 to 20 communications professionals as
volunteers.
NETWORK OF VOLUNTEER PR PROFESSIONALS
With a national network of writers and public relations
professionals, the DNC would have the benefit of free PR support
in major urban areas to help promote activities of the Democratic
Party and the Clinton White House. In addition, a cadre of
volunteer professional writers could help develop a regular DNC
news feature service for the minority media. The series of
articles could include the following:
O profiles of African American cabinet members, senior
staff at the White House, and others who serve in
strategically important positions, i.e. Rodney Slater,
Administrator, Federal Highway Administration; Walter
Broadnax, Deputy Secretary, Department of Health and
Human Services; Drew Days, Solicitor General,
Department of Justice; Ronald K. Noble, Assistant
Secretary, Enforcement, Department of Treasury; etc.
by-lined articles for prominent Black Democrats on
why it is critical for Blacks to vote in upcoming
elections;
human interest articles on how Blacks are benefitting
from Clinton Administration legislative initiatives and
programs.
PREEMPTIVE CAMPAIGN ON BALLOT SECURITY
On the political front, DNC should not wait for the
Republican-paid firms to begin their ballot security campaigns by
engaging in the intimidation of Black voters. Waiting until more
than 100,000 cards are mailed, challenging the voting eligibility
(10)
of Black voters, and then being reactive is counter-productive.
DNC should become proactive by raising the issue publicly, having
the Chairman and other Democratic officials to brief the media on
this unjustified and unscrupulous form of politics by intimidation.
This type of proactive media and public relations
campaign may expose and discourage Republican strategists from
using ballot security ploys to intimidate and purge Blacks from the
voting rolls.
INCREASING BLACK ABSENTEE VOTING
Another public relations initiative could be centered
around a campaign to increase the Black vote through absentee
voting. There are thousands of aged and disabled African Americans
who will skip voting because of their physical inability to go to
the polls. And there are thousands of college students and others
who may be on business travel on election day. This public
relations/education campaign through radio and television public
service spots could made a difference in increasing Black absentee
voting. Every vote counts!
VII PREPARING FOR 1996
The above ideas and recommendations in minority
communications strategies should also be considered in the context
of preparing for any Republican possibilities in 1996---even the
remote and dreaded possibility of a Jack Kemp-Colin Powell or
Colin Powell-Jack Kemp presidential ticket.
.
P.(
07/01/94 09:42
T
OFIELD DUKES & ASSOCIATES
PUBLIC RELATIONS COUNSLLOR
To:
Aloxis Herman
Assistant to the President
and Director, Office of Public Liaison
White House
From:
Ofield Dukes
Subject:
Summary of Yesterday's Meeting
Date:
July 1, 1994
1. Communications outreach strategy for African American communit
- involving African American members of cabinet - launching of
aggressive, coordinated effort to get Clinton Administration'
message to African American community - closer working relationship
with DNC - more coordinated media strategy involving federa
agencies
2. Review of plan/strategy for covering African America
conventions; need to have plan shared and coordinated; loca
surrogates to cover meetings not covered out of Washington;
Emergency options if key Clinton Administration officials cannot
attend at last minute; media strategy linked to appearances by
Clinton Administration officials; initial planning for CBC
Legislative Week.
3. Roview of minority media mechanism in White House; need for
broader minority communications/media strategy/plan; Ed Lazarus
meeting (with you and Maggie Williams on memorandum I developed).
Need core message; mobilization of local spokespersons (Democrats)
(with assistance from C. Delores Tucker, as Chair of DNC Black
Caucus).
4. Public Relations initiatives/strategies centered around White
House issues; Health Care Reform, minority business, Welfare
Reform, crime bill, etc.
5. Outside support.
6. Tuesday meeting
1424 CARROLLSBURG PL., S.W., WASHINGTON, D.C. 20024, TELEPHONE (202) 488-4948
07/01/94 09:42
DB
P.(
#
OFIELD DUKES & ASSOCIATES
PUBLIC RELATIONS COUNSELOR
FACSIMILE COVER SHEET
Telephone Number: (202) 488-4948
Fax Number:
(202) 488-1086
DATE:
July 1,1994
TO:
Aleris Herman
COMPANY NAME:
White Horise
FAX NUMBER:
202 456-2983
FROM:
Ofield Dukes
TOTAL NUMBER OF PAGES INCLUDING THIS COVER Sheet:
2
Comments:
Please call (202) 488-4948 if this transmission is unclear or
incomplete.
1426 CARROLLSBURG PL., S.W., WASHINGTON, D.C. 20024, TELEPHONE: (202) 488-4948
HVS
2/3
June 20, 1995 (draft)
MEMORANDUM TO CYNTHIA METZLER
FROM:
Alexis Herman
Assistant to the President
Director of Public Liaison
RE:
Detail for Dr. Richard Hayes
Our office is interested in exploring the possibility of having Dr. Richard Hayes from DOL work
with us here. He is currently working with us on a project as a member of the African-American
Sub-Cabinet Working Group. The aim of this group is to advise the President on the concerns of
this important constituency and to help us put together strategies that effectively express the
Administration's accomplishments.
The President has asked me to expand our outreach efforts to the African-American community
and we are planning several projects that will further the aims of our office. Dr. Hayes has been
of considerable help to us in this regard and our office will be benefited by having him work full-
time on this important project. The work is such that the goals will be best fulfilled if it is done
here. We, therefore, request that Dr. Hayes be detailed to this office. We would like to get him
here as quickly as possible -- beginning July 1, 1995, for six months.
Please advise me as to the best and most timely way to proceed. And thank you in advance for
your cooperation.
P.Is 2/3
Working draft:June 20, 1995, 3:20 p.m.
Agenda
African-American Outreach Program
Room 450, Old Executive Office Building
June 27, 1995
Time
10:00 - 10:15 a.m.
Welcome - Alexis Herman
Purpose of today's Meeting
Introduce Leon Pennetta or Harold Ickes to say a few
words (Have President or Vice-President do a drop-by)
10:15 - 10:30 a.m.
Overview - Alexis Herman
Objective of African-American Outreach Program
Importance to President
Next 18 months
Role of Clinton African American Appointees
10:30 - 10:45 a.m.
Affirmative Action Update - Chris Edley
Status of Presidential Review
Impact of Supreme Court Ruling
Timetable
10:45 - 11:00 a.m.
Strategic Use of the President - Doug Sosnik
11:00 - 11:15 a.m.
Break
11:15 - 12 Noon
Communications Strategy - Frank Greer (?)/Podesta
Associates(?)
Target Audience(s)
Message(s) - primary, secondary
Communications Plan - overall, agency-specific
12 Noon - 12:20 p.m.
Generating Media Coverage - Peggy Lewis
Targeting the Specialty Press - print, radio, TV
Arranging Media Coverage
Responding to Press Inquires
Use of Educational Materials - fact sheets, stump
speeches, talking points, success stories, articles, Op-
ed, briefing materials for interviews, press kits,
accomplishments
12:20 - 12:45 p.m.
Operation of the Outreach Program - Ben Johnson
Sub-Cabinet Working Group
Working draft:June 20, 1995, 3:20 p.m.
-2-
Agency Liaisons/State Contacts
Presidential Surrogates/Surrogate Travel
Planning Calendar
Making Local Contacts
EventCoverage/Trip Reports
12:45 - 1:00 p.m.
Legal Issues - Cheryl Mills
Hatch Act Requirements
Travel Reimbursements
Other
1:00 p.m.
End of Program
Working draft:June 20, 1995, 3:20 p.m.
Agenda
African-American Outreach Program
Room 450, Old Executive Office Building
June 27, 1995
Time
10:00 - 10:15 a.m.
Welcome - Alexis Herman
Purpose of today's Meeting
Introduce Leon Pennetta or Harold Ickes to say a few
words (Have President or Vice-President do a drop-by)
10:15 - 10:30 a.m.
Overview - Alexis Herman
Objective of African-American Outreach Program
Importance to President
Next 18 months
Role of Clinton African American Appointees
10:30 - 10:45 a.m.
Affirmative Action Update - Chris Edley
Status of Presidential Review
Impact of Supreme Court Ruling
Timetable
10:45 - 11:00 a.m.
Strategic Use of the President - Doug Sosnik
11:00 - 11:15 a.m.
Break
11:15 - 12 Noon
Communications Strategy - Frank Greer (?)/Podesta
Associates(?)
Target Audience(s)
Message(s) - primary, secondary
Communications Plan - overall, agency-specific
12 Noon - 12:20 p.m.
Generating Media Coverage - Peggy Lewis
Targeting the Specialty Press - print, radio, TV
Arranging Media Coverage
Responding to Press Inquires
Use of Educational Materials - fact sheets, stump
speeches, talking points, success stories, articles, Op-
ed, briefing materials for interviews, press kits,
accomplishments
12:20 - 12:45 p.m.
Operation of the Outreach Program - Ben Johnson
Sub-Cabinet Working Group
Working draft:June 20, 1995, 3:20 p.m.
-2-
Agency Liaisons/State Contacts
Presidential Surrogates/Surrogate Travel
Planning Calendar
Making Local Contacts
Event Coverage/Trip Reports
12:45 - 1:00 p.m.
Legal Issues - Cheryl Mills
Hatch Act Requirements
Travel Reimbursements
Other
1:00 p.m.
End of Program
Agenda for Meeting with Alexis Herman
June 20, 1995
Logistics for African-American
Outreach Training
1.
Training agenda and presenters
2.
Materials to hand out at training session (in folder)
-- Affirmative action talking points
-- Agenda
-- List of attendees
-- Planning calendar (July - September)
-- Message Documents - stump speech
-- Names, titles, address, phone, etc. of Sub-Cabinet Working Group Members
-- Names, titles, address, phone, etc. of agency liaisons
-- Administration/African-American accomplishments
-- Hatch Act regulations conerning what political appointees can do/not do
-- Copies of speaker overheads
3.
Agency public affairs staff meeting - when? purpose?
4.
Coverage/Media for June events - which ones?
5.
Other?
2/3
pt>
May 2, 1995
Alexis
These are the African American outreach meetings that I hold.
African American Sub-cabinet Advisory Group meeting.
(This Meeting is held at 11:00 am on 3rd Tuesday of each
month)
African American national association meetin (This meeting
is held at 11:00 am on the 4th Tuesday of each month)
Political Advisory group meeting
(This meeting takes place at 5:30 pm on the 2nd Thursday of
each month) 1st meeting at Ernies's office next week.
Media Advisory group meeting. Peggy Lewis wants to hold off
setting a meeting until she has a chance to coordinate with
Avis Lavelle and Ofield Dukes.
Conference call meetings
(When I return from the trip I will begin having a
once per month conference call with key African Americans
in target states.)
Ben
PROJECTS
1.
Each Sub-Cabinet advisory group member is to submit the
names of African Americans appointees who travel.
2. A conference calendar is being assembled by a sub group
headed by Reba Evans at Agriculture. The calendar will list
conferences and meetings being held from May 95 through November
96. It will be ready for next Sub-Cabinet meeting.
3. A list of Black talk show hosts have been assembled and will
be distributed at the next meeting of Sub-Cabinet group.
4.
We are developing a fax list by state so we can begin
outreach on a targeted basis. see attatched.
Withdrawal/Redaction Sheet
Clinton Library
DOCUMENT NO.
SUBJECT/TITLE
DATE
RESTRICTION
AND TYPE
001. list
[Personally Identifiable Information] [partial] (1 page)
05/02/1994
b(6)
COLLECTION:
Clinton Presidential Records
Public Liaison
Alexis Herman
OA/Box Number: 5914
FOLDER TITLE:
African-American Outreach
2012-0741-F
rs2701
RESTRICTION CODES
Presidential Records Act - [44 U.S.C. 2204(a)]
Freedom of Information Act - [5 U.S.C. 552(b)]
P1 National Security Classified Information [(a)(1) of the PRA]
b(1) National security classified information [(b)(1) of the FOIA]
P2 Relating to the appointment to Federal office [(a)(2) of the PRA|
h(2) Release would disclose internal personnel rules and practices of
P3 Release would violate a Federal statute [(a)(3) of the PRA|
an agency [(b)(2) of the FOIA|
P4 Release would disclose trade secrets or confidential commercial or
b(3) Release would violate a Federal statute |(b)(3) of the FOIA]
financial information [(a)(4) of the PRA]
b(4) Release would disclose trade secrets or confidential or financial
P5 Release would disclose confidential advice between the President
information [(b)(4) of the FOIA]
and his advisors, or between such advisors [a)(5) of the PRA]
b(6) Release would constitute a clearly unwarranted invasion of
P6 Release would constitute a clearly unwarranted invasion of
personal privacy [(b)(6) of the FOIA]
personal privacy [(a)(6) of the PRA]
b(7) Release would disclose information compiled for law enforcement
purposes [(b)(7) of the FOIA]
C. Closed in accordance with restrictions contained in donor's deed
b(8) Release would disclose information concerning the regulation of
of gift.
financial institutions |(b)(8) of the FOIA]
PRM. Personal record misfile defined in accordance with 44 U.S.C.
b(9) Release would disclose geological or geophysical information
2201(3).
concerning wells [(b)(9) of the FOIA]
RR. Document will be reviewed upon request.
SUB-CABINET WORKING GROUP
Name
Phone
Fax
DOB
Alexis Herman
-
-
Avis Lavelle
690-7850
690-5673
Bernie Anderson
219-6191
219-8457
Bill Leftwich
703/695-0105
695-4619
Bob Nash
66502
456-6508
C. LeBlanc
708-8667
708-7872
Carol Willis
863-8156
---
Cassandra Pulley
205-6692
205-6802
Chas Duncan
65263
62259
Corlis Moody
586-8383
586-3075
Eartherin Cousin
647-4820
647-5837
Heyward Bannister
273-4838
273-4879
(b)(6)
Joan Fonseca
501-1419
208-5938
Lorraine Green
606-1081
606-0080
Marilyn Davis
708-0940
619-8129
Minyon Moore
863-7112
---
Peggy Lewis
65673
I
Reba Evans
726-1762
690-0761
Richard Hayes
337-2387
219-9216
Rodney Slater
366-2346
366-3244
Sharon Robinson
219-2050
219-1466
Wilbur Peer
720-6165
690-4737
as of 5/2 11a
MEMORANDUM
OF CALL
Previous editions usable
TO:
RUBY
YOU WERE CALLED BY-
YOU WERE VISITED BY
LORETTA AVENT
OF (Organization)
PLEASE PHONE
FTS
AUTOVON
62896
WILL CALL AGAIN
is WAITING TO SEE YOU
RETURNED YOUR CALL
WISHES AN APPOINTMENT
MESSAGE
ELIZABETH is NOT IN TODAY
So LORETTA CANNOT MAKE
THE 10:30 MTG. TODAY.
RECEIVED BY
DATE
TIME
SW
10-24
10:06
63-110 NSN 7540-00-634-4018 STANDARI D FORM 63,(Rev. 8-81)
Prescribed by.GSA
U.S. GOVERNMENT PRINTING OFFICE 1991 261-781/40014 FPMR(41 CFR) 101-11.6
Sept 7, 19
OCT3, 11, 24
August 16, 1994
MEMORANDUM FOR DISTRIBUTION
FROM:
Alexis Herman
RE:
African American Community Working Group
After today, we will meet bi-monthly. For your scheduling
convenience, the dates of the 10:30 a.m. meetings in my office
are listed below. Unless I hear otherwise, I will assume that
you will attend.
Wednesday, September 7
Monday, September 19
/
Tuesday, October 11
last one
Monday, October 24
Monday, October 3 -- Mandela Strategy Meeting.
called
Distribution:
10/201
Loretta Avent 62896
Veronica Biggins 66502
Keith Boykin 65658
Reta Lewis 66257
Lorraine Miller 66620 - ouvacation Zuks
Jennifer O'Connor 62572
Ann Stock 67136
Anne Walley 67560
minyon moore
Calvin Bitts
Beu
212/8627474
Name
Date
Aully Caston
11/30/98
Counsel