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    "ocrText": "ALAS ! CITIZEN PELL :\n#10\nADVANCED DEVELOPMENTS, EXPERIMENTS, AND APPLICATIONS OF LIBERTY\nLIBERAL\nINNOVATOR\nVolume I, Number 3\nPublication Date: April 1964\nTwenty Cents\nOUR CHOICE OF NAME\nTHE BATTLE OF MADISON AVENUE\nThe name of our newsletter, the \"Liberal Innovator\" has evoked a\nJust as the opponents of the free market were able to bring on its\nwide variety of responses. By far the most frequent reaction is:\nvirtual destruction without ever openly declaring their opposition to\nthat ance-popular American institution, so today's unavowed enemies\n\"Why did you choose such an inappropriate name for your news-\nof the free press -- using parallel tactics -- have launched a war of\npaper? Yes, I grant you the true and original meaning of \"lib-\nattrition against the communications industries.\neral\" is -- an exponent of freedom. But today \"liberal\" means\nexactly the opposite to most people. Isn't attempting to change\nAn essential part the verbal attacks preceding the antitrust laws were\nits meaning a hopeless task?\"\ncentered upon capitalism's root industry, banking. Wall Street was\ndepicted as the incarnation of all the evil in the nation.\nIn reply: The Liberal Innovator intends to be an international liber-\ntarian publication and is striving to acquire a world-wide circulat-\nToday's pre-censorship attacks are centered upon communication's\nion. Collectivist misuse of the word \"liberal' has occured chiefly\nfinancial base, advertising. Madison Avenue is the devil in the\nin the United States. Throughout most of the world \"liberalism\" is\nmodern coercivist mystique.\nthe most widely used term for economic and political freedom.\nThe free market suffered its decisive defeat when Wall Street, intel-\nEqually important the Liberoi Innovator refuses to concede that\nlectually unequipped to defend itself, was bound in regulatory federal\nAmerican pseudo-liberais are basically stupid or depraved. We\nchains. Since then, an ever-increasing number of American pro-\nbelieve that beneath the rubbish of socialist dogma which clutters\nducers have been forced to either perish or depend on federal loot\nthe mind of many a \"leftist\", lies genuine although undeveloped\nfor their financial support, thus placing the state in the moral posit-\nconcern for the individual and longing for freedom. We believe\nion of consumer and placing, or replacing, the producer in the\nthat with proper intellectual encouragement and stimulation, many\nmoral position of slave to the bureaucrat.\na pseudo-liberal can root out the contradictions which plague his\nopinions and develop into a true liberal.\nAnd the free press will just as certainly suffer its decisive defeat if\nMadison Avenue, which provides the funds for the vast majority of\nthis nation's communication, finds itself intellectually unarmed in\nAPPRECIATION FOR IDEAS\nthe face of a mounting coercivist verbal attack calling for \"public-\ninterest\" regulation -- if not outright abolition -- of advertising.\nThe development of the humanities has been the result of incisive\nstudies by a comparatively small number of philosophers and re-\nBecause Wall Street's only intellectual weapon was a hopelessly out-\nsearchers into the nature of man. With the aid of knowledge com-\ndated moral code that flatly contradicted the basic principles of\nmunicated by these highly creative individuals, the applied philos-\ncapitalism, a code practised more consistently by its coercivist\nopher develops the ability to conceive of and explore the potential\nopponents, capitalism perished in a massive legislative assault. The\nof new, improved social innovations.\nbattle for Wall Street was a moral battle.\nBecause of space limitations the Innovator cannotgive explicit credit\nThe battle for Madison Avenue will be epistemological. It will\nin each issue to every libertarian whose intellectual efforts have\nconcem the nature of man's consciousness, his psychology. If enough\ncontributed in a significant way to the contents of that issue; indeed\nvoters can be convinced that man is an irrational creature, unable\nan immense amount of painstaking research would be required to\nto make rational choices against the \"hidden persuaders\" conceived\neven identify all intellectual forebearers. However through articles\nby ad men, then Madison Avenue and the free press it supports will\nand in our feature, \"On the Market\", the Innovator will periodic-\nfall under Fascist-socialist edicts. And that is exactly the hopeless-\nally acknowledge those intellectuals who have, in our opinion,\nly outdated psychological view of man to which Madison Avenue It-\nsignificantly advanced the humanities.\nself still clings.\n\"Advertising has borrowed from classical psychoanalysis its laws of\nINDIVIDUALS OF ABILITY ON THE MOVE\nassociation and from behaviorism its principles of conditioning,'\naccording to Dr. Milton Rokeach of Michigan State University.\nCanadian government officials fear that the lowering of U. S. in-\ncome taxes will increase the emigration of technically trained Can-\nContemporary psychology, he goes on to say, has rebelled against\nadians to the United States; crippling Canadian science and industry.\n\"the image of irrational man that behaviorism and classical psycho-\nAlready professional people are deserting Canada at the rate of over\nanalysis have helped build\nI would say that the major way in\nfive thousand per year.\nwhich contemporary psychology differs from the psychology of 20\nyears ago is that man is now seen to be not only a rationalizing\nWe could suggest a simple solution to the Canadian government:\ncreature, but also a rational creature -- curious, exploratory and\nEliminate income taxes in Canada completely and watch Canada\nboom as American engineers, businessmen, and capital moves north.\nreceptive to new ideas.\nAnd Dr. George Katona of the Institute for Social Research in Ann\nArbor further adds, \"The housewife may act on impulse, but when it\nTO EACH ACCORDING TO HIS NEEDS\nmatters, she ponders, weighs alternatives and tries to make an intel-\nIn Cuba toys are rationed through the industrial ration book at a\nligent choice.\"\nrate of two to a child. Distribution of the toys rests with the minis-\nThe modern ad man, therefore, were he to bone up on the latest\ntry of interior commerce, which has set up strict rules and regulations\ndiscoveries in psychology, would not only be able to better defend\nfor shoppers.\nMadison Avenue from the rising coercivist onslaught -- he would be\nDolls, for instance, can only be purchased for girls from one to\nable to function more efficiently at his job.\ntwelve years of age. \"Girls older than twelve should only worry\nabout their preliminary Marxist education\nnot about dolls,\nAnd today's liberal, interested in defending freedom of the press\nsaid Havana Radio.\nGILL CANTWELL\nwhile a cultural revolution drives back the collectivist hordes from\n1-9"
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