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OCR Page 1 of 79pub
MEMORANDUM
(seture
Delaw
THE WHITE HOUSE
WASHINGTON
March 26, 1971
MEMORANDUM TO: Staff Secretary
FROM:
Jeb S. Magruder and De Van Shumway
SUBJECT:
P 1550 - Editor Poll
As requested, we have contacted a geographical cross-section
of prominent newspaper editors to discuss with them their
view of the current standing of the President and the
Administration. Their observations, for the most part, are
based on two sources of information: 1) informal polls
run by their newspapers; and 2) discussions within their own
constituency, primarily the business community.
Although it is a less than "scientific" poll, it does have
the advantage that those polled had no particular ax to grind
and no vested interest in the conclusions they drew.
The picture they paint is not particularly bright until you
consider what they say about the future when the troops
are substantially out of Vietnam and when the economy fully
turns the corner. These men seem to anticipate that we will
find a way out of our difficulties. Besides, they agree
uniformly that the other side doesn't have anyone of stature
to present to the American voter.
This informal survey is the result of informal discussions
with a dozen newspaper editors and executives. They were
informal and personal and we should be careful to protect
their confidential nature. It would not be good to jeopardize
this relationship by passing quotes from these gentlemen
around the White House.
The narrative text of the interviews is at Tab A.
Some general conclusions are at Tab B.
A list of the interviewees is at Tab C.
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