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OCR Page 1 of 48THE PRESIDENT HAS SEEN
POLITICAL MEDIA ANALYSIS
November 3, 1972
The McGovern campaign cannot be a very pleasant place this morning.
Reports of disaster are coming in from everywhere in the media. While
polls show some McGovern gain -- political analysts, state polls, and
press reports all are pointing to an unprecedented Nixon landslide. The
CSM leads this morning "Nixon Gaining Ground" and give us every state
but Massachusetts and West Virginia. Reports are pouring in from
California via polls and columns etc. that far from being McGovern country
California is going for the President overwhelmingly. McGovern himself
seems on the verge of breakdown -- as yesterday he chewed out a Newsweek
reporter on his plane, and told off a Nixon heckler with the phrase, "Kiss
my ass" which got extensive coverage, deep in many stories this morning
and should be an issue today.
Further, McGovern and his people obviously believe that the attacks of
the Vice President, the First Lady are hurting as they made that the
issue yesterday, charging us with staging the scenes. We are engaged on
the issue and it is difficult to see how this helps McGovern. A) Few
people will believe his contention; B) It balances off the "sabotage" charges
against us, making his less credible and C) It focuses his attention on
extraneous matters in the final days of the campaign.
In this observor's judgment we have an excellent opportunity in McGovern's
current state of bitchiness and exhaustion and in his increasingly bitterness
toward the President personally. Yesterday, he renewed his commitment
CHIA
not to lead a call for national unity -- obviously reflecting his feelings
personally about the President. This is a real loser for him and if we
can focus upon it again today as Connally did yesterday -- and again tomorrow,
we are likely to get from George some of the more ungracious statements
of any political campaign. That special hatred which he and his staff have
felt for us, which has been revealed from time to time, is an ugly and
unattractive aspect of their campaign which might just be exposed by a little
discreet needling and calling on them to join us in a call for national
unity after we clean up the floor with them on Tuesday.
Of interest, Eagleton is refusing to do a radio spot for McGovern's people.
Dow-Jones is moving up again to 1972 recrod levels. Shriver is yowling
ineffectively about Vietnam. The Veep's hammering of McGovern on
Vietnam, as well as Connally's got good rides. Jeff Hart has a piece of
interest building the theme that the Left is already preparing its fall-back
position -- by asserting that McGovern lost the election not their ideology
excellent column. The Indians are raising hell over at the Bureau of
Indian Affairs.
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