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THE PRESIDENT HAS SEEN POLITICAL MEDIA ANALYSIS November 3, 1972 The McGovern campaign cannot be a very pleasant place this morning. Reports of disaster are coming in from everywhere in the media. While polls show some McGovern gain -- political analysts, state polls, and press reports all are pointing to an unprecedented Nixon landslide. The CSM leads this morning "Nixon Gaining Ground" and give us every state but Massachusetts and West Virginia. Reports are pouring in from California via polls and columns etc. that far from being McGovern country California is going for the President overwhelmingly. McGovern himself seems on the verge of breakdown -- as yesterday he chewed out a Newsweek reporter on his plane, and told off a Nixon heckler with the phrase, "Kiss my ass" which got extensive coverage, deep in many stories this morning and should be an issue today. Further, McGovern and his people obviously believe that the attacks of the Vice President, the First Lady are hurting as they made that the issue yesterday, charging us with staging the scenes. We are engaged on the issue and it is difficult to see how this helps McGovern. A) Few people will believe his contention; B) It balances off the "sabotage" charges against us, making his less credible and C) It focuses his attention on extraneous matters in the final days of the campaign. In this observor's judgment we have an excellent opportunity in McGovern's current state of bitchiness and exhaustion and in his increasingly bitterness toward the President personally. Yesterday, he renewed his commitment CHIA not to lead a call for national unity -- obviously reflecting his feelings personally about the President. This is a real loser for him and if we can focus upon it again today as Connally did yesterday -- and again tomorrow, we are likely to get from George some of the more ungracious statements of any political campaign. That special hatred which he and his staff have felt for us, which has been revealed from time to time, is an ugly and unattractive aspect of their campaign which might just be exposed by a little discreet needling and calling on them to join us in a call for national unity after we clean up the floor with them on Tuesday. Of interest, Eagleton is refusing to do a radio spot for McGovern's people. Dow-Jones is moving up again to 1972 recrod levels. Shriver is yowling ineffectively about Vietnam. The Veep's hammering of McGovern on Vietnam, as well as Connally's got good rides. Jeff Hart has a piece of interest building the theme that the Left is already preparing its fall-back position -- by asserting that McGovern lost the election not their ideology excellent column. The Indians are raising hell over at the Bureau of Indian Affairs.