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OCR Page 1 of 5OCT-15-97 17:52 FROM: OASD (FMP) AT-PENTAGON
ID: 7036954046
PAGE
2/3
OF
OF
ASSISTANT SECRETARY OF DEFENSE
4000 DEFENSE PENTAGON
States STATE
WASHINGTON D.C. 20301-4000
1 ANTIVERIARY 50 AMERICAN
OCT 15 1997
FORCE MANAGEMENT
POLICY
MEMORANDUM FOR ASSISTANT SECRETARY OF THE ARMY (M&RA)
ASSISTANT SECRETARY OF THE NAVY (M&RA)
ASSISTANT SECRETARY OF THE AIR FORCE (MRAI&E)
DIRECTOR, DEFENSE COMMISSARY AGENCY
SUBJECT: Tobacco Policy
As the DoD IG noted in her report on "The Economic Impact on the Use of Tobacco in
DoD," some service members may be receiving mixed signals on DoD's position concerning
tobacco use.
In order to present more clearly the Department of Defense message to our service
members that tobacco use is detrimental to the health and readiness of our military forces, and
that the Department supports the Healthy People 2000 goals, the following policy is established:
Military retail outlets shall not enter into any new merchandise display or promotion
agreements, or exercise any options in existing agreements, that provide for any increase
in total tobacco shelf-space. This provision does not prohibit couponing, or incentives
that allocate tobacco shelf-space among brands so long as total tobacco shelf-space is not
increased.
Military retail outlets shall not use self-service promotional displays outside of the
tobacco department or accept incentives to increase the total number of tobacco displays.
Incentives may only be accepted to reallocate existing tobacco shelf-space among tobacco
brands, again, provided that the total amount of tobacco shelf-space is not increased
Military retail outlets shall only adopt promotional practices for tobacco products that
reflect general commercial practices (e.g., no military-only coupons or other promotion
unique to the military resale system).
Additionally, it is DoD policy that all resale activities take action to follow the new rules
concerning sale of tobacco products to minors, issued by the Food and Drug Administration
(FDA) and effective on February 28, 1997. Specifically:
Do not sell cigarettes or smokeless tobacco to anyone under 18.
Ensure that anyone buying cigarettes or smokeless tobacco is at least 18 years old or
older. A customer's ID shall be checked if the buyer's age is not known to be over 18,
and appears to be under 27.
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