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OCR Page 1 of 8President Clinton:
Challenging the Nation to Address Youth Violence
May 15, 1999
As part of his weekly radio address, the President outlined measures that the government and
media can take to address youth violence. The President criticized the Senate for its refusal to
adopt simple measures to keep our children safe from guns, and he called on entertainment
industries to take steps to reduce our children's exposure to gratuitous violence.
Challenging the Entertainment Industries to Reduce Youth Access to Violence. In his radio
address, the President called on those in the entertainment business to think carefully about the
content of their products, and make only the movies, TV programs, and video games they would
want their own children to watch. The President issued three specific challenges to members of
the entertainment industries:
Curbing the Use of Guns in Previews and Advertisements. The President issues a challenge
to the entire entertainment industry to stop showing guns in any advertisements and previews
children might see. The film industry currently prohibits the depiction of drug use in movie
trailers viewed by children, on the view that these images can promote harmful behavior. Images
of guns in advertisements and previews seen by children can act in a similar way to increase the
allure of these objects. Many in the entertainment industries have said that guns are behind the
problem of youth violence. Banning guns from ads and previews to which children have access
is one simple step to help solve this problem.
Making the Movie Ratings System Work Better for Parents. The President also challenged
the movie industry to re-evaluate its ratings system, with a specific focus on the PG-13 rating, to
determine whether it is allowing gratuitous violence in movies viewed by children. When a
movie is labeled PG-13, parents should not have to worry about their teenagers watching it. Yet
many of these movies contain gratuitous and graphic violence -- violence of the kind that parents
want to and properly should know about. In a recent national PTA Survey, 80 percent of parents
said that they wished the movie ratings system gave clearer information as to a film's level of
violence.
Limiting Children's Access to Inappropriate Entertainment Through Tougher
Enforcement. The President challenged theater and video store owners to enforce, strictly and
uniformly, the R-rating prohibition for underage children by requiring young patrons to show
proof of age. Many children now see "R" rated films even though they should not be able to.
According to a recent Gallup poll, half of American teens say they have seen an "R" rated movie
in the last month, including 42 percent of those aged 13-15.
Challenging the Senate to pass Common-Sense Gun Laws. Last year, over 4,000 gun shows
were held across the country. An estimated 25-50 percent of the sellers at these shows need not
conduct background checks: they can sell guns to criminals and youth with no questions asked.
Twice last week, however, the Senate failed to close this gun-show loophole, and in fact created
additional dangerous loopholes in our gun laws. Legislation approved by the Senate would (1)
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