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    "ocrText": "(page 279) Tum the television off: \"There is another option parents might consider: Just\nturn the televisions, video games, and VCRs off -- for an evening, a week, a regular day each\nweek. When I made this suggestion in an interview with Woman's Day, readers responded\nenthusiastically. Some parents, fed up with not only depictions of violence but the excessive\ninfluence of television in general, wrote to say they had already tried out the idea.\"\nPositive examples\n(page 278) The Cable Industry and the PTA: \"A publication entitled \"Taking Charge of\nYour TV: A Guide to Critical Viewing for Parents and Children\" is available from the\nFamily and Community Critical Viewing Project, and initiative sponsored by the National\nPTA and the cable industry to teach television viewing skills to parents, teachers and children.\nIt suggests ways parents can talk to kids about what they are watching, which not only makes\ntelevision a less passive pastime but transforms it into a learning tool.\"\n(page 279 - 280) Parents: \"Here and there, parents are banding together and discovering\ntheir collective strength. The South Florida Preschool PTA monitors children's programming\non the Miami television stations, with members volunteering to watch programming for one-\nor-two-week blocks to determine whether the stations are complying with the law.\"\n(pages 283) The Media: \"When he was a news director at WCCO-TV in Minneapolis, John\nLansing realized that the more his station's news coverage resembled an entertainment\nprogram, the weaker its connections to its community were becoming. He decided to convene\ntown meetings to allow the station to reacquaint itself with the expectations of its viewers.\nAs a result, the news operation dropped its tabloid-style coverage, and WCCO became a\npioneer in \"family-sensitive viewing,\" reducing or elimination descriptions and images of\nviolence during designated early evening hours. Even so, WCCO has managed to maintain its\nfirst-place market share.\"\n(page 284) \"Television could take a cue from the several newspapers that have developed\nchildren's beats and long-term reporting projects focusing on family issues. The Cleveland\nPlain Dealer, for instance, has added a new \"family section\" that runs every Saturday. So far,\nit has run stories on children's television viewing hábits (along with tips on how to make TV\nwatching a more constructive activity); on ways grandparents and grandchildren can spend\nmore time together, and on building stronger families (accompanied by personal stories about\npeople in the region.) The section also includes a regular family finance column, with\ninformation on everything from the cost of buying a family pet to how to take a family\nvacation without breaking the bank.\"\nThe Children's Television Act and the Federal Communications Commission\n(page 280) \"The Children's Television Act of 1990 limits the amount of time the networks\ncan devote to commercials during children's programming. It also directs the FCC more\nbroadly to review, as part of the licensing procedures, whether stations air shows that \"serve\nthe educational and informational needs of children.\""
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