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    "ocrText": "290\nHILLARY RODHAM CLINTON\nIT TAKES A VILLAGE\n291\nagain increased, and program-length commercials-\ngressional Record in July 1995. Among the revelations was\nshows that revolve around toy-based characters-ex-\nthat the company, as Waxman put it, \"studies third-\nploded.\ngraders to determine if hyperactive children are a poten-\nThe Children's Television Act passed by Congress in\ntial market for cigarettes.\"\n1990 again set limits on commercial time during chil-\nIn cases where children are directly and seriously en-\ndren's programming, but compliance has not always been\ndangered by products, the government can and should\nstrictly enforced, although the FCC is trying. \"Kids\nstep in, as the President has done in his proposal to have\ntoday,\" observes FCC chairman Reed Hundt, \"can iden-\nthe Food and Drug Administration restrict children's ac-\ntify more cereals than Presidents.\" Nor is the drumbeat\ncess to cigarettes and smokeless tobacco, curtail cigarette\nto buy, buy, buy confined to commercials; advertising\nadvertising that appeals to them, and require tobacco\npermeates children's lives. Even their sports heroes have\nbecome walking (and slam-dunking) advertisements for\neverything from Nikes to Pepsis to Big Macs.\nWANT TO PROTECT YOU FROM GOVERNMENT\nMass consumerism and \"adver-teasing\" have parents\nBUREAUCRATS®\ncompeting with multinational corporations not only for\ntheir children's values and beliefs but for their health.\nDON'T SMOKE KIPSI\nAccording to one study, Joe Camel, the cartoon mascot\nof Camel cigarettes, is now as recognizable to six-year-\nolds as Mickey Mouse. Cigaretté brand names have be-\ncome affixed to virtually every professional sport, from\nYOU WANT TO LOOK SUM\nSOPHISTICATED\nsoccer to skiing to sailing. If you doubt that tobacco\ncompanies target children as prospective consumers, ask\nyourself what gets three thousand American children to\nstart smoking on any given day, or talk to Dave Goerlitz,\nan actor who appeared in commercials for Winston cig-\narettes for seven years, until he became so disgusted by\nthe company's blatant attempts to lure children that he\nleft the business and joined an antismoking crusade. Or\ntake 2 look at the previously secret documents from\nPhilip Morris, which produces two out of every three\ncigarettes American children smoke, that U.S. Represen-\ntative Henry Waxman of California read into the Con-\nCopyright 1995 by Herblock in The Washington Post."
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